Podcasts about accenture song

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

Unser heutiger Gast war schon fünf Mal umgezogen, bevor er in Hamburg eingeschult wurde. Seine Schulzeit? Ebenso abwechslungsreich. Nach Bullerbü ähnlicher Grundschulzeit in Hamburg Nienstedten, während der er auch sein Rap-Kollektiv #AgroNienstedten gründete, brauchte er vier weiterführende Schulen, bevor er die Schule abschließen konnte. Der Prognose einer seiner Lehrer: “Du wirst nie Dein Abi schaffen und Du wirst beruflich erfolglos sein.”, wollte er nicht folgen. Zahlreiche Praktika in Hamburg, New York und San Francisco, ein Bachelor in Kommunikation und Kulturmanagement an der Zeppelin Universität und ein Master an der CBS in Kopenhagen sollten folgen. Nach über 4 Jahren als Digtalstratege bei Sinner und Schrader, das während seiner Zeit zu Accenture Song wurde, wechselte er vor Kurzem als Manager Strategy Agentic AI zu PlanNet Studios. Seit einem Jahr macht er zusammen mit seinem Vater den Reverse Mentoring Podcast “Zoomer Meets Boomer”. Er ist seit auf den Tag genau 2 Jahren verheiratet und wir danken seiner Frau Julia, dass wir ihn heute zu Gast haben dürfen. Seit fast acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. In beinahe 500 Gesprächen haben wir mit über 600 Persönlichkeiten darüber gesprochen, was sich für sie geändert hat und was sich weiter ändern muss. Was sind die großen Herausforderungen, die vor allem vor den jüngeren Generationen liegen? Welche Rolle spielen dabei neue Technologien wie Künstliche Intelligenz? Und warum ist das, was wir bisher sehen, erst der Anfang von sehr viel größeren Veränderungen, die wir gestalten müssen? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Deshalb suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Und wir stellen uns immer wieder die Frage: Können wirklich alle Menschen das finden und leben, was sie im Innersten wirklich, wirklich wollen? Ihr seid bei “On the Way to New Work”, heute mit - Oskar Trautmann [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world's top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here. Hosted on Acast. See acast.com/privacy for more information.

Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide. Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI's speed and efficiency without losing the cultural nuance and human touch that make brand stories magical. Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola's ‘The Holiday Magic is Coming', they dive into the risks and opportunities for brands navigating this new era. How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand's stories resonate in a world where creativity and technology go hand in hand.

On this episode of Tame the Mobile Beast, host Tom Butta dives deep into the challenges of breaking down business silos and fostering creativity with Nick Law, Creative Chairperson at Accenture Song. Throughout their conversation, Nick and Tom explore the importance of aligning what matters to customers with what drives profitability for the business. Nick argues that “ You're not making business decisions separate from what's good for the customer, and you're also not making  customer decisions that aren't gonna be good for business.”Together, they emphasize that a unified approach not only fosters a more cohesive customer experiencem, but also strengthens the organization as a whole. Nick points out that while operating in silos is a natural step of scaling your organization, it can create costly inefficiencies and jeapordizies a collaboration that is rooted in shared vision and principles. Drawing on real-world examples from his own career, Nick reflects on how businesses can adapt to technological advancements without sacrificing empathy and creativity. Ultimately, he urges organizations to remember that technology should enhance, not replace, the nuanced human judgment that's essential for delivering exceptional customer experiences.—Guest Quote" The hardest thing is to reverse engineer everything from your customer. Now, it doesn't mean by the way that we surrender to everything the customer wants, but don't run a business. We're always a business. But what you need to align is what's relevant for the customer with what's gonna make you money. There's an overlap there. It's not a silo. You're not making business decisions separate from what's good for the customer, and you're also not making customer decisions that aren't gonna be good for business. So that's the trick.” – Nick Law—Time Stamps 00:53 Introducing Nick Law and the Beast of the Week01:17 Understanding business silos02:56 The importance of collaboration in creativity06:45 Designing effective collaborations12:46 The role of vision in breaking down silos18:50 Principles vs. practices in creative work23:13 Leadership and vision in organizations26:14 Customer-centric business strategies29:17 Balancing systematic and empathetic thinking38:45 The future of creativity and AI44:59 Rapid Fire Questions—LinksConnect with Nick Law on LinkedInCheck out Accenture SongConnect with Tom Butta on LinkedInCheck out the Airship Website

Canay Atalay is my guest on Episode 186 of Inside Ideas with Marc Buckley. In this conversation, Canay discusses HeartMasters Ibiza 2025. Canay is a visionary strategist and conscious business model designer, reshaping the future of innovation through regeneration. She integrates AI, leadership, and cultural transformation with nature-inspired systems to help organizations build thriving, future-fit ecosystems, focusing on the health and well-being as the core mission. As the founder of RegenerateX and The Heroines, and former leader of the world's leading design thinking consultancy Fjord (now Accenture Song), design and innovation umbrella of Accenture Interactive, in Türkiye and the Middle East, Canay has been named one of Türkiye's Top 10 Women Changing Education. She is also the creator of the RX Codes, a framework of nine regenerative principles that redefine how we lead, govern, and grow.She hosts the "Regenerative Innovation with Canay series with Harvard Business Review" and curates Heart Masters Ibiza, a global gathering of innovation leaders. Her work resonates across Fortune 500 companies, emerging ventures, and purpose-driven networks worldwide. She also discusses the importance of reprogramming the minds of innovation leaders to foster a more regenerative approach to problem-solving. He emphasizes the need for awareness of assumptions and the adoption of higher consciousness in innovation practices. Atalay introduces nine codes and a meta-consciousness that serve as guiding principles for leaders in various sectors to innovate effectively and sustainably.https://www.linkedin.com/in/canay/ https://www.canay.co/ https://www.regeneratex.co/#innovation #Regeneration #ecologicaleconomics #leadership #femaleleadership #regenerativethinking #consciousness #heartmasters #ibiza #corporatestrategy * Reprogramming minds is essential for innovation leaders.* Innovating from a place of scarcity can limit potential.* Awareness of assumptions is crucial for effective leadership.* Higher consciousness can lead to more innovative solutions.* Regenerative thinking is a key approach to problem-solving.* The principles created are designed to guide innovation.* Activating one code each week helps in practical application.* There are nine codes that support regenerative thinking.* Meta-consciousness is a foundational concept for innovation.* Leaders in all sectors can benefit from these principles.Inside Ideas by One Point 5 Media & Innovators Magazine Regenerative Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the regenerative game-changers on a mission to get us there as fast as possible. https://marcbuckley.earth/https://www.linkedin.com/in/buckleymarc/https://linktr.ee/marcearthInside Ideashttps://www.insideideas.org/  Inside Ideas Magazine pagehttps://www.innovatorsmag.com/inside-ideas/Innovators Magazinehttps://www.innovatorsmag.com/OnePoint5 Mediahttp://onepoint5media.com/ Sign up for our 'Innovate Now' newsletter to get episodes straight to your inbox: http://bit.ly/2pMbxKoYouTube Channel Inside Ideashttps://www.youtube.com/c/InsideIdeas Facebookhttps://www.facebook.com/Inside-Ideas-with-Marc-Buckley-111274710619825/ Anchor FMhttps://anchor.fm/inside-ideas Spotifyhttps://open.spotify.com/show/1igBKvwvCdih59bPEksBnb Apple Podcastshttps://podcasts.apple.com/us/podcast/inside-ideas/id1518311299Amazonhttps://www.amazon.com/Welcome-Inside-Ideas-Marc-Buckley/dp/B08KMNM5TCAmazon Musichttps://music.amazon.de/podcasts/3d23c2fe-ef53-4163-b297-7ee8d79ab0e5/Inside-Ideas-with-Marc-Buckley?Audiblehttps://www.audible.com/pd/Inside-Ideas-Podcast/B08K567DRW?qid=1607697830Google Podcastshttps://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yNTY5NDQxNC9wb2RjYXN0L3Jzcw== Stitcher Podcastshttps://www.stitcher.com/podcast/inside-ideas Pocket Castshttps://pca.st/15amnfoj Overcasthttps://overcast.fm/itunes1518311299/inside-ideas 

Nesta quarta-feira, o Bom Dia UX recebe Liliane Claudia (www.linkedin.com/in/lilianeclaudia/), LinkedIn Top Voice, Product Accessibility Specialist na Accenture Song e criadora do Mapa da Alteridade, uma ferramenta que vamos conhecer no BDUX para integrar acessibilidade no design! Vamos explorar como identificar os sentidos que os usuários empregam na usabilidade, eliminando barreiras e gerando insights transformadores para produtos digitais.Se você quer entender como acessibilidade, inovação e criatividade dos times podem caminhar juntas, essa live é para você!Ative o lembrete e participe dessa troca!

A 54 Hour Sprint to Drive Positive Change Imagine dedicating a weekend to transforming an idea into a tangible business, surrounded by experienced mentors, industry leaders, and a community of like-minded women, all committed to making a real impact. This is the essence of Techstars Startup Weekend Women Dublin, where female entrepreneurs come together to build enterprises that tackle pressing challenges in society and business. Taking place from 21-23 March at Accenture Song, Dublin, this intensive event brings together women of diverse backgrounds - some stepping into entrepreneurship for the first time, others looking to take their experience in a new direction. The theme, "Business for Good," reflects a growing movement where commercial success and social impact go hand in hand. And, even though it says women in the title, everyone is welcome! For more information Eventbrite Booking Startup Weekend Championing Purpose-Driven Entrepreneurship In today's business landscape, sustainability, ethical leadership, and social impact are no longer afterthoughts, they are driving forces for change. Female-led startups are leading the way, tackling challenges from climate change to financial inclusion, from education to ethical AI. Caitlin Hafer, the lead organiser and founder of What the Hack, has shaped this year's event around that very idea. "Entrepreneurship isn't just about profit, it's about purpose," she says. "This weekend is about proving that business can create real, positive change." The People Behind the Weekend Pulling together an event like this takes a team of experienced organisers, dedicated volunteers, and hands-on mentors. Alongside Caitlin, the planning team, Israel Ngombo, Deirdre McCarthy, Sharon Ramsey, Miren M. Samper, and Poorvi Gupta have worked to create a weekend that's both challenging and inspiring for participants. Mentors play a crucial role across the weekend, offering real-world advice, strategic insights, and the occasional reality check. This year, participants will have the opportunity to work with Aine Mulloy, Eugene Mitchell, Gloria Rull, Jenny Ervine, Laura Enache, Lauren O'Reilly, Leyla Karaha, Melissa Roa, Mike O'Dea, Sarah Fleisberg, and Sorcha Mulligan. (I'll also be there, bringing my own experience as a business mentor, having previously served as a judge at last year's event). Speaking of judges, Sunday's pitch session will be the defining moment of the weekend, where teams present their businesses to an expert panel. This year, the judging panel includes Anne Brady, Fiona Nagle, Raisa Pokrovskaya, and Mairin Murray - leaders in business, investment, and social impact. Their role? To offer constructive feedback, challenge assumptions, and highlight which ideas have real potential. What Happens Over the Weekend? Friday night is all about getting started. Participants pitch their ideas in one-minute presentations, after which teams form around the strongest concepts. Saturday is the big workday. With guidance from mentors, teams refine their business models, customer validation strategies, and product concepts, ensuring that they are building something that can work beyond the weekend. Sunday brings the final push. Teams polish their pitches before presenting them to the judges and a wider audience. Some will win prizes. Others will walk away with something just as valuable, a business idea with the potential to grow into something much bigger. "We're looking for ideas that go beyond the weekend," says Caitlin, "it's not just about innovation, it's about creating something with lasting impact." Why It Matters: Closing the Funding Gap Despite the success of female entrepreneurs, access to funding remains a significant challenge. Globally, startups founded solely by women received just 2% of venture capital funding in 2023. In Europe, that figure was 1.8%. In Ireland, the numbers are improving. A Tech Ireland report found that one in four startups that raised investment in 2022 had a fe...

User research is an underappreciated art - we in tech are so used to being immersed in an ocean of quantitative data that we can forget that on the other side of the screen are real humans who want to solve very specific problems. And often times, their problems are extremely hard to put a number on. Why did they abandon their cart right before checkout? What made them start creating a new newsletter but then abandon it but come back a month later? Not everything can be answered with a SQL query against the telemetry database. Marisa Morby, a Principal Researcher at Observable, sat down with me to help me better understand what it means to be great (not just good) at user research, and how that can help produce a whole new range of unexpected product insights. And Marisa definitely knows what the impact of great user research can be on the product - she previously worked at such notable companies like Netlify, Gatsby, and Accenture Song, where she honed her skills and UX instincts.

I denne episoden har vi besøk av Mari Heibø-Bagheri og Adele Heger som begge har lang erfaring med tjenestedesign og menneske-sentrert tilnærming til innovasjon og produktutvikling. Vi løfter blikket litt og ser fremover. Hva kommer til å påvirke oss i tiden som kommer? Hvordan spiller teknologi, mennensker og samfunnet sammen? Vi tar utgangspunkt i Accenture Song sin Life Trends rapport for 2024 og tar en samtale om dette. Årets 5 trender er: Cost of hesitations The parent trap Impatience economy The dignity of work Social rewilding Her kan rapporten lastes ned: https://www.accenture.com/us-en/insights/song/accenture-life-trends

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

Former chief of staff to Vice President Pence Marc Short weighs in on President Trump's latest tariff threats, and Elon Musk's efforts with his DOGE team to shrink government and gain access to sensitive data.  Plus, Citi equity strategist says Uber is poised for more upside following its earnings report this month. And, the CEO of Accenture Song discusses the two ads the company created for the Super Bowl, and whether any ads really gain traction with viewers.

Spätestens seit dieser Woche ist klar: China ist in der Lage innerhalb kürzester Zeit Technologien massiv zu disruptieren: aktuellstes Beispiel ist der KI-Chatbot DeepSeek. Auch bei Online Plattformen gab es in den letzten Jahren extrem schnell wachsende Player. Und genau das analysiere ich heute mit meinem Gast Matthias "Mattes" Schrader, Gründer von SinnerSchrader, Ex-Deutschland CEO von Accenture Song und jetziger Gründer & CEO von OH-SO Digital. Mattes war übrigens vor kurzem zusammen mit Ed Sander (艾德) in China und hat echtes Insider Wissen dabei. Wir beleuchten

อีพีใหม่ นายชะ-ชโลธร นวนทอง โฮสต์ของเรา ชวน ออ-ปภพ เชาวนปรีชา Executive Creative Director และ นนท์-อานนท์ กันทะวัง Creative Director จาก Rabbit's Tale, Part of Accenture Song มาคุยถึง โค้ดส่วนเลิฟ แคมเปญส่วนลดจาก Robinhood ที่ตั้งใจสร้างความรู้สึกอบอุ่นคุ้นเคยให้กับผู้ใช้งาน ประโยคอย่าง “กินไรจ๊ะสุดหล่อ” “ไม่สั่งจะเสียใจ” “ลองทานไหมลูก” ถูกเปลี่ยนให้เป็นโค้ดส่วนลดแทนตัวย่อเข้าใจยาก สร้างความน่ารักเป็นอย่างไร และหนังโฆษณาก็ยังใช้พ่อค้าแม่ค้าตัวจริงมาแสดงอีกด้วย ไปฟังกระบวนการคิดงานได้ในอีพีนี้ของ Final_Revise2 ได้เลย https://linktr.ee/Final_revise2 #SalmonPodcast #FinalRevise2  —-- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com Follow Final_Revise2 on Instagram Salmon Podcast https://www.instagram.com/salmon_podcast ชะ ชโลธร https://www.instagram.com/chalomejai Learn more about your ad choices. Visit megaphone.fm/adchoices

Torniamo a parlare del marketing del 2025, tema con coi avevamo chiuso la passata stagione di #RadioNext (alla fine della pagina troverete il link per recuperare la prima puntata). Questa settimana riprendiamo il filo e concludiamo il confronto che ha visto protagonisti Giulia Staffieri, direttore marketing e omnichannel di Leroy Merlin, Claudia Vassena, direttore sales e marketing di Intesa San Paolo, Benedetta Flammini, direttore marketing e communication di WWF Italia, e Fabio Sergio, Chief Design Officer di Accenture Song Italia. Questo confronto commenta i contenuti dell'ultima edizione della Marketing Playlist 2024 di Accenture Song, un'iniziativa che raccoglie le riflessioni dei principali direttori marketing italiani sui trend più rilevanti per il prossimo futuro.Guardando al 2025 emergono tre pilastri fondamentali che ridefiniscono il modo in cui le aziende si relazionano con i propri clienti e stakeholder. Il primo elemento chiave è il "beyond the core", ovvero la capacità delle aziende di espandere il proprio raggio d'azione oltre il core business tradizionale, adottando un approccio ecosistemico. Come evidenziato da Claudia Vassena, questo significa mettere in discussione le pratiche consolidate e cercare nuove opportunità di collaborazione con partner che condividono valori simili, come dimostrato dal caso della fusione tra Intesa San Paolo Casa e Onpal nel settore immobiliare.Il secondo pilastro è il "doing good", che rappresenta l'evoluzione dei temi ESG e della sostenibilità. Non si tratta più solo di rispettare determinati parametri, ma di integrare questi principi nel DNA aziendale per generare una crescita che bilanci obiettivi economici, sociali e ambientali. Questo approccio richiede un ripensamento dei modelli di business tradizionali e delle metriche di successo.Il terzo elemento è il "measuring the new", che affronta la sfida di misurare l'efficacia delle interazioni digitali in un contesto sempre più complesso. Come sottolineato da Giulia Staffieri, si sta passando da un approccio lineare basato sul funnel tradizionale a un modello più fluido e circolare, il "messy middle", dove il cliente si muove in modo non prevedibile tra diversi touchpoint. Questo richiede nuovi strumenti e metriche per comprendere e rispondere efficacemente alle esigenze dei clienti.Per le aziende, questi trend rappresentano sia una sfida che un'opportunità per ripensare le proprie strategie di marketing in modo più olistico e orientato al futuro. Il documento completo, disponibile gratuitamente sul sito di Accenture Song, offre approfondimenti e linee guida per navigare questa trasformazione.Per riascoltare la prima parte della nostra chiacchierata cliccate qui.

Hablamos con Verónica, vecina de Paiporta, para saber cómo pasarán la Nochevieja en la zona cero afectada por la Dana. Marc Amorós repasa los 10 bulos más virales de 2024. Pablo de Castro, director creativo de Accenture Song nos habla de cómo se creó la campaña navideña de la DGT. Por último, descubrimos Descubrimos 'Raizetario', la iniciativa que conecta a personas mayores que viven solas con influencers gastronómicos para cocinar juntos e intercambiar conocimientos.

Il marketing del 2025 è stato al centro della doppia puntata di chiusura d'anno di #RadioNext, con un confronto che ha visto protagonisti Giulia Staffieri, direttore marketing e omnichannel di Leroy Merlin, Claudia Vassena, direttore sales e marketing di Intesa San Paolo, Benedetta Flammini, direttore marketing e communication di WWF Italia, e Fabio Sergio, Chief Design Officer di Accenture Song Italia. Questo confronto commenta i contenuti dell'ultima edizione della Marketing Playlist 2024 di Accenture Song, un'iniziativa che raccoglie le riflessioni dei principali direttori marketing italiani sui trend più rilevanti per il prossimo futuro.Guardando al 2025 emergono tre pilastri fondamentali che ridefiniscono il modo in cui le aziende si relazionano con i propri clienti e stakeholder. Il primo elemento chiave è il "beyond the core", ovvero la capacità delle aziende di espandere il proprio raggio d'azione oltre il core business tradizionale, adottando un approccio ecosistemico. Come evidenziato da Claudia Vassena, questo significa mettere in discussione le pratiche consolidate e cercare nuove opportunità di collaborazione con partner che condividono valori simili, come dimostrato dal caso della fusione tra Intesa San Paolo Casa e Onpal nel settore immobiliare.Il secondo pilastro è il "doing good", che rappresenta l'evoluzione dei temi ESG e della sostenibilità. Non si tratta più solo di rispettare determinati parametri, ma di integrare questi principi nel DNA aziendale per generare una crescita che bilanci obiettivi economici, sociali e ambientali. Questo approccio richiede un ripensamento dei modelli di business tradizionali e delle metriche di successo.Il terzo elemento è il "measuring the new", che affronta la sfida di misurare l'efficacia delle interazioni digitali in un contesto sempre più complesso. Come sottolineato da Giulia Staffieri, si sta passando da un approccio lineare basato sul funnel tradizionale a un modello più fluido e circolare, il "messy middle", dove il cliente si muove in modo non prevedibile tra diversi touchpoint. Questo richiede nuovi strumenti e metriche per comprendere e rispondere efficacemente alle esigenze dei clienti.Per le aziende, questi trend rappresentano sia una sfida che un'opportunità per ripensare le proprie strategie di marketing in modo più olistico e orientato al futuro. Il documento completo, disponibile gratuitamente sul sito di Accenture Song, offre approfondimenti e linee guida per navigare questa trasformazione.

Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age."Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.Further reading:'Creative people make the world worth living in': David Droga on advertising's futureExpanding in-house production won't rescue ad agencies' drowning business modelsDroga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativity Hosted on Acast. See acast.com/privacy for more information.

These days, many consumers are finding buying decisions overwhelming and walking away from interactions online. It's getting harder to tell what's real – from product reviews to descriptions – which can lead to hesitation and confusion in people's shopping habits. This poses a real challenge for organizations engaged in digital commerce. In this episode, we'll hear from Corie Barry, C.E.O. of Best Buy, and Baiju Shah, Global Chief Strategy Officer at Accenture Song. 

Accenture Song - the world's largest tech-powered creative group - has released its Life Trends 2025 research report which surveyed 24 295 respondents across 22 countries, including more than 1 000 South Africans. The Life Trends 2025 report talks about how trust between people and businesses is changing and explores the trends businesses need to keep people's trust and attention. Moagi Bodibe, Managing Director Marketing Practice at Accenture Song South Africa, is available to discuss the trends below within the local context. See omnystudio.com/listener for privacy information.

DMEXCO Podcast goes #WhatsNextAgencies?: Ab jetzt hörst du hier alle zwei Wochen, abwechselnd zum bekannten DMEXCO Podcast, eine neue Folge #WhatsNextAgencies mit Kim Alexandra Notz. Auf der DMEXCO 2024 hat Kim 15 Episoden mit spannenden Persönlichkeiten aus der Agenturszene aufgezeichnet, die wir hier für euch co-hosten. Viel Spaß mit Kim auf der DMEXCO:„Wir verbullshiten uns, erschaffen Tagträume, die schnell zerplatzen. Strategie muss uns zurück zum Wesentlichen bringen – das ist in den letzten Jahren verloren gegangen.“In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Kristina Bonitz, Gründerin der Strategieberatung Serotonin, über das dringend notwendige „Agency Makeover“. Sie erklärt, warum viele Agenturen mit ihrer eigenen Strategie auf der Stelle treten - und wie sie den Mut finden, sich endlich wieder zu fokussieren.Kristina erzählt von ihrem eigenen Weg, der sie von SinnerSchrader über Accenture Song zur Strategieberatung Diffferent führte, bevor sie sich entschloss, Serotonin zu gründen. Dabei erkannte sie: Viele Agenturen verfangen sich im Dickicht ihrer eigenen Komplexität und verlieren aus den Augen, dass echte Stärke in der Klarheit liegt.Deshalb plädiert sie für konsequente Entscheidungen, radikale Ehrlichkeit und ein mutiges Bekenntnis zur eigenen Essenz. Ihre “No-Bullshit-Strategie” bietet Agenturen und Unternehmen Inspiration, sich neu zu erfinden, alte Strukturen loszulassen und auf das Wesentliche zu fokussieren.

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro01:58 - How David Droga got into advertising07:36 - Working at Saatchi and Saatchi Singapore12:19 - Pushing boundaries and making yourself uncomfortable14:29 - Moving to Saatchi London20:32 - Why David Droga started Droga525:55 - Droga5's first campaign for Marc Ecko31:23 - The first idea Droga5 presented: GE Olympics Campaign38:30 - Droga's Unicef campaign43:25 - Droga's Newcastle Brown Ale work46:25 - Huggies Super Bowl Ad48:44 - The Coinbase QR Code Super Bowl ad52:22 - Characteristics of the best CMO's Droga has worked with56:23 - What it's like being CEO of Accenture Song

Maytê Carvalho won a special version of Brazil's The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it.  But, first, Maytê decided to study persuasion and ended up getting a Master's degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWAChiatDay in LA then CUBOCC in New York as their Chief Strategy and Growth Officer. She's just moved to LA and set up her own company. We talk about all of this. Here, you can find…  Maytê: https://www.instagram.com/maytecarvalhos Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters.  One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX.  While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on the agency world. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In this insightful episode, Bessie Lee sits down with Mark, a key figure at Accenture Song, to explore the intersections of sustainability, technology, and consumer behavior. Mark shares his journey from founding a design firm to becoming a thought leader and sustainability advocate at Accenture. They delve into the importance of customer-centricity, the challenges of purpose-led marketing, and the impact of generative AI on future customer interactions. Join us for a compelling conversation that sheds light on global trends and offers valuable takeaways for brands and marketers.Key highlights:Sustainability in Business: Discusses challenges in shifting business models to be more sustainable; Emphasizing behavior change among consumers and the need for relevant, value-based messaging in sustainability campaigns.Purpose-Led Marketing challenges:The potential pitfalls of purpose-led campaigns and strategies to navigate them; Strategies for ensuring relevance to the audience and staying within a brand's “permission space.”Technology's Dual Impact:The dual-edged nature of technological advancements and their societal impacts; The need for society to adapt and mitigate negative consequences.Generative AI and the Future of Customer Interaction: The transformative potential of generative AI on interfaces and customers experiences; Preparing for AI-driven changes in brand interaction and customer service.Creativity and Innovation in a Risk-Averse World: The decline in creativity due to efficiency-driven cultures; The need for differentiation in a world increasingly augmented by AI.Decade of Deconstruction: the redefinition of life milestones and systemic trust; the impact of demographic and societal changes on brands and consumers.If you're interested in the reports mentioned in this episode, you can download them through the following link.Accenture Life Trends 2024:https://www.accenture.com/cn-en/insights/song/accenture-life-trendsOur Human Momenthttps://www.accenture.com/gb-en/insights/song/our-human-moment【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Mark CurtisGlobal Sustainability and Thought Leadership Lead, Accenture Song【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

Edited highlights of our full length conversation. Are you leading, following or getting out of the way? This episode is the first in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the next five weeks leading up to Cannes, we're going to focus our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. We start with a conversation with Nick Law, who is Creative Chairperson at Accenture Song. Nick has seen the creative industries from an array of extraordinary perspectives. He was Vice Chairman, Global Chief Creative Officer at R/GA, he served as Chief Creative Officer at Publicis Groupe, and was Vice President of Marcom Integration at Apple, where he co-led the global design and marketing group. On his Cannes speaker profile, Nick says that he believes all technology needs creativity to make it human, and all creativity needs technology to make it real. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. It promises to be an eye opening and thought provoking journey. Thanks for joining us.

Edited highlights of our full length conversation. Are you leading, following or getting out of the way? This episode is the first in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the next five weeks leading up to Cannes, we're going to focus our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. We start with a conversation with Nick Law, who is Creative Chairperson at Accenture Song. Nick has seen the creative industries from an array of extraordinary perspectives. He was Vice Chairman, Global Chief Creative Officer at R/GA, he served as Chief Creative Officer at Publicis Groupe, and was Vice President of Marcom Integration at Apple, where he co-led the global design and marketing group. On his Cannes speaker profile, Nick says that he believes all technology needs creativity to make it human, and all creativity needs technology to make it real. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. It promises to be an eye opening and thought provoking journey. Thanks for joining us.

Are you leading, following or getting out of the way? This episode is the first in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the next five weeks leading up to Cannes, we're going to focus our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. We start with a conversation with Nick Law, who is Creative Chairperson at Accenture Song. Nick has seen the creative industries from an array of extraordinary perspectives. He was Vice Chairman, Global Chief Creative Officer at R/GA, he served as Chief Creative Officer at Publicis Groupe, and was Vice President of Marcom Integration at Apple, where he co-led the global design and marketing group. On his Cannes speaker profile, Nick says that he believes all technology needs creativity to make it human, and all creativity needs technology to make it real. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. It promises to be an eye opening and thought provoking journey. Thanks for joining us.

Welcome to The Human Centered Design Network Podcast. In today's episode, I'm diving into conversation with Graham Nolan, the Head of Design for Accenture Song in Ireland. We're going to be discussing an Accenture Trends Report, which as many of you know, is an annual report that's been created for the last 16 or 17 years, I believe. And we're particularly going to be focusing on the role of generative AI. And we're exploring both the benefits and the challenges. From responsible data usage to governance. So we'll discuss how organisations and individuals can benefit from having their own localised AI. Now, we highlight the critical importance of understanding AI's impact on trust, ethics, and brand creation. It's fascinating to see how AI is transforming tasks like search, turning traditional search bars into something that's a little bit more efficient, and also that gives us the power of having some conversational tools. We're going to try to understand revolutionising customer service and the interactions that surround both customer service and interaction touch points. Now, despite the fears of AI replacing jobs, we discuss what it's more likely to do in terms of automating tasks, freeing the employees for better use of their time and more strategic and creative efforts, which most businesses out there are really interested in doing. Another interesting point in this conversation, is the apparent lack of customer obsession in many organisations. That was identified in the trends report. And this is reflected in practices like shrink inflation, reduced staffing and surge pricing, pushing the boundaries of customer forgiveness. Now, Accenture Ireland is always on the lookout for talented designers and hosts. It's a vibrant design chapter connecting designers across the company. The trends report is now available to download digitally and encourage you to connect with Graham on LinkedIn for more insights. Stay tuned to The Human Centered Design Network Podcast as we unpack the evolving trends and discuss what organisations like yourselves need to design and create a better future for all. linkedin.com/in/grahamnolan https://www.accenture.com/content/dam/accenture/final/accenture-com/document-2/Accenture-Life-Trends-2024-Full-Report.pdf Become a member: https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Book a Coaching Chemistry Call: https://calendly.com/gerryscullion/coaching-chemistry-call

Successful Return for Dublin's StartUp Weekend for Women "Why do we organize a Startup Weekend event focused on Women?" asks Leyla Karaha. "It's important to create a safe space for aspiring women tech entrepreneurs to kickstart their businesses." First event in 2021 In 2021, Leyla organised the first event, which was open to all, but the turnout was telling. Out of 15 pitches, only one was from a woman. Similarly, among the nine teams formed, only one had a mixed-gender composition. Recognizing the need for change, in 2022, she pivoted to focus on organising women-centric events, and the results have been nothing short of remarkable. Techstars Startup Weekends Techstars Startup Weekends, lasting 54 hours, offer unparalleled experiential education for both technical and non-technical entrepreneurs. From Friday night pitches to Sunday night demos, participants engage in brainstorming, business plan development, and prototype creation, all aimed at fostering action, innovation, and education. The overarching theme of the recent event has been the United Nations Sustainable Development Goals and Social Innovation. The Winners In first place was Moop, a venture dedicated to fixing poor reporting with smart data analytics for regulated industries, while contributing to societal good. Second place went to Flit.ie, focusing on financial literacy for women, and third place to Glot AI, an AI-powered language tutor facilitating language learning anytime, anywhere. Panel of Judges The panel of judges for this recent event included Áine Mulloy, Business Development Manager at Startup Loft Accelerator, Amazon Web Services (AWS); Adebola Olomo, CEO of Deefrent Media Agency; Mark Peters, Co-Founder and Managing Partner at WakeUp Capital; Dr Toluwani Akaehomen, Director and Principal Leadership, Learning, and People Development Consultant at Vantage Dymensions; and, Billy Linehan, StartUp Ballymun and Consultant at Celtar Advisers. Power of Women Entrepreneurs We believe in the power of women entrepreneurs to effect positive change in the world, hence our dedication to encouraging their participation and fostering ideas that drive real-world social change. By hosting events like these, we aim to incentivize more women to venture into the tech startup space, diversifying and enriching it. Venue at Accenture Song Held in the open-plan offices of Accenture Song in Smithfield, Dublin, the event garnered substantial support, facilitating the growth of over 80 aspiring entrepreneurs, many of whom are poised to build successful companies. With 30 mentors, 5 judges, 7 workshop facilitators, and 7 speakers, participants received invaluable guidance and inspiration. A total of 33 participants pitched their ideas, with 18 teams working passionately on their business concepts. Impact The impact of the event, held from the 22nd to the 24th of March, extended far beyond its physical boundaries, reaching over 200K organic social media views. Attendees from across the World joined in, with 28 women and 5 men pitching their ideas. Ultimately, 18 teams were formed, with 16 teams presenting their projects on Sunday evening. Last words Quoting Adebola Olomo, "This wasn't just a competition; it was a powerhouse of progress and a showcase of the unstoppable entrepreneurial spirit." About TechStars StartUp Weekend Women Dublin Billy Linehan, Adviser and Consultant at Celtar Advisers, nurtures success, guides growth, and creates community impact. He's supported over a thousand small business owners, demonstrating adaptability and creativity in problem-solving. Billy approaches business counselling as a collaborative journey, adding value through shared expertise and innovative strategies, leveraging a diverse network to foster new opportunities, partnerships, and insights. As a co-founder of StartUp Ballymun, he champions entrepreneurship, community engagement, and economic development, embodying a commitment to empowering startups and driving positive change in ...

On this week's Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:Accenture Song's Unlimited acquisitionM&C Saatchi's new strategyMonzo signing AnalogFolkHavas Media Network's new centralised planning teamInterview with EssenceMediacom's Kate RowlinsonAlso coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April)Note: When discussing Havas Media Network's Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.Further reading:M&C Saatchi nabs McCann's Rob Doubal and Laurence ThomsonM&C Saatchi to consider US acquisitions to bulk up creative network Hosted on Acast. See acast.com/privacy for more information.

In a thought-provoking dialogue, Beth Elkis and Holly Blum, two seasoned creatives in the pharmaceutical industry, unravel the intricacies of communication within families and corporations. From a Mother's Day revelation to leading groundbreaking initiatives in women's health, their journey unfolds, shedding light on the challenges and triumphs in the realm of Pharma advertising. Join us in exploring their diverse backgrounds, the role of Creative Directors, and their unique approaches to fostering creativity amidst the complexities of this dynamic industry.  [01:18] - About Beth Elkis and Holly Blum Beth and Holly are creatives working in the Pharma industry. Beth is the Executive Creative Director of Life Sciences, Accenture Song. She is a 20-year veteran of the pharmaceutical and advertising industry. Holly Blum has her MFA in Fine Arts and Painting. She has spent over 30 years applying her artistic skills to pharmaceutical advertising in some of the industry's largest agencies.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Carlos Rojas se ha incorporado recientemente como socio a EY (antes Ernst & Young) para lanzar el nuevo servicio de Transformación de Marketing de esta gran consultora (X.LAB).  Carlos acumula muchos años de experiencia en consultoras especializadas de MarTech y AdTech o MadTech, incluyendo los últimos 8 años en Accenture Song, donde ha sido responsable de IA Generativa para Marketing y ha liderado el crecimiento del equipo de Marketing, Data y Personalización.  Nuestro invitado es Licenciado en Dirección Comercial y Marketing por Cesma Business School y tiene un Máster en Comercio Internacional por la Universidad Blaise Pascal.  Con Carlos hemos tratado el punto de confluencia entre protección de datos, inteligencia artificial e híper personalización, con referencias a la nueva ola de Customer Tech en sus dos posibles acepciones, el impacto del no-code y el Digital Fitness.     Referencias: Carlos Rojas en LinkedIn Alexandre Gonfalonieri: The Age of Hyper-Personalization and AI Sergio Maldonado: How True Customer Centricity will eventually reshape Marketing Technology  

"You may lose a job you love, you may have someone betray you... this will not define you." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Kristi VandenBosch, President at OLIVER Agency. Formerly the CEO of Publicis, Chief Digital Officer of MXM (now Accenture Song) and Senior Vice President at Revlon, Kristi's leadership in communications has given her a wealth of expertise - not just in industry knowledge but in cultivating her values. After speaking at a conference, she was offered a beer and a job - and this began her new journey at OLIVER agency. Holding emotional space for clients is one of her superpowers - establishing quality connections no matter how far up the ladder you may be. Listen to this episode for inspiring details on moving business goals forward and embracing "change moments".  Please note that this episode includes explicit language and themes.

Oyinda is a hybrid marketing and advertising professional, operating at the intersection of business leadership and multicultural strategy for more inclusive outcomes. She believes in the responsibility of media professionals to shift narratives, overturn stereotypes, and understand that the traditional "general market" of yesterday is actually an "inclusive & diverse market" of today and tomorrow.  Oyinda is currently a Marketing Transformation Group Strategy Director and Culture-First Marketing leader at Accenture Song where she specializes in cross-functional multicultural strategy, communications, and delivery.  Previously at TBWAChiatDay LA, she pitched, built, and led a Multicultural Practice & DEI Advisory board that helped transform agency operations & deliverable execution — implementing new processes to ensure that data, cultural intelligence, and insights were represented in the agency's strategic and creative outputs. Recognized as a builder and innovator the space of applying principles of DEI to creative for maximum impact, Oyinda was nominated for the ADCOLOR Innovator of the Year award in 2021, and selected as an ADCOLOR Leader in 2022 - the inaugural year of the program. She enjoys mentoring and giving the often unspoken ‘game' with the next wave of talent to help them thrive as they navigate their careers, and she is currently giving back by serving as an ADCOLOR Champion mentor to an ADCOLOR FUTURE for 2023-2024.   Oyinda's tenure spans multiple industries with clients such as Moderna, Lexus, Toyota, Nestle, Allergan, DirecTV Stream, JP Morgan Chase, The Smithsonian National Museum of African American History & Culture, and more. 

With the rapid acceleration of innovation, many people are feeling that technology is happening to them rather than for them. In fact, according to Accenture research, 41% of frequent tech users say that technology has complicated their lives just as much as it has simplified it. Because of this, businesses should not hide from the oncoming tide of people seeking control over their relationship with technology. The best approach for many organizations is to become part of the solution. In this episode, our guests will be Joe Hollier, Co-Founder of Light (creators of the Light Phone); Katie Burke, Global Thought Leadership Lead for Accenture Song; and Kenneth Schlenker, Founder and C.E.O. of Opal.

Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand. Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture's more than 700,000 global employees to better tell the story of its brand. In addition to her day job, Kramer is the head of Accenture's disability employee resource group. In the fall, she spearheaded Accenture's partnership with Disability:IN and TD Bank to bring together other marketing and communications leaders across the business world to put accessibility at the forefront of everything they do.In this episode, Kramer also chats about how Accenture's marketing and comms teams are structured and how the organization works with Accenture Song and Droga5 to spread its message. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In episode 90 of the podcast, I speak with Jake Brody, Senior Managing Director of Accenture Song.Have you ever wondered how you can make a big company feel small? Jake shares his insights into how he does this by celebrating good news and having an open-door policy so that the people in his company don't feel like they are just a number. They feel like they are part of something bigger.He also discusses the power of having the courage to speak up, even in a senior position. Your words matter, and that is an important thing to remember, no matter your position.Key takeaways include:● Choosing to belong and not trying to fit in● The mantra of ‘having fun' and how to truly live it● Understanding FUD and helping people navigate fear, uncertainty, and doubt● The teachings of being with a company for 26 years● Why intention, representations, and stewardship is key to courageous leadership● Knowing you have something to offer, making it happen, and getting a seat at the table● The importance of remembering that clients are human beings and have the samefears, worries, and aspirations that we doJake Brody is a Senior Managing Director and the lead for Accenture Song in the US South Market Unit where he and his team deliver relevant, creative, and growth-focused solutions for clients across all industries and sectors.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin:https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Techstars Startup Weekend Women Dublin is thrilled to announce its upcoming event from March 22nd to March 24th, 2024, hosted at the stunning Accenture Song office in Smithfield. This power-packed 54-hour event aims to empower aspiring entrepreneurs, offering them a unique platform to connect, innovate, and make a positive impact on society. The event is for everyone, not just women and you don't need to have a business idea to join us. Coming to Ireland, Techstars Startup Weekend Women Event Highlights: Dates: March 22 - 24, 2024 Location: Accenture Song Office, Smithfield, Dublin Theme: UN Sustainable Development Goals and Social Innovation About the Event: Techstars Startup Weekend Women Dublin is a dynamic three-day event designed to inspire and propel aspiring women entrepreneurs into action. This edition will be hosted again at the state-of-the-art Accenture Song office in Smithfield, providing an inspiring backdrop for collaboration and innovation. What to Expect: Participants will have the opportunity to join or form a team, collaborate on social innovation ideas, and connect with like-minded individuals and mentors. The theme for this event revolves around the United Nations Sustainable Development Goals and Social Innovation, aligning the entrepreneurial spirit with global initiatives for a better future. "Techstars Startup Weekend planted the seed of entrepreneurship to me and gave me the confident to pursue my entrepreneurship journey, that's why I'm so passionate to volunteer and give back this experience to other aspiring entrepreneurs" Leyla F Karaha "Techstars Startup Weekend was not just a great couple of day, it was a transformative weekend. Surrounded by inspiring women with shared ambitions, I found the validation that propelled my business idea and the entrepreneurial life forward. Since that empowering weekend, I haven't looked back, only onwards, upwards and full speed ahead" Lorena Rodriguez, Founder Rooty. "Participating in the Techstars Startup Weekend has been a springboard for my business plans. Most importantly it has brought me a heartfelt connection with individuals and entrepreneus who care about making this world a better place for everyone. Teresa Ventaja, Founder PrivaC Why Attend: Networking: Connect with amazing minds and potential co-founders. Learning: Gain insights from experienced mentors and industry experts. Collaboration: Work on innovative ideas addressing social challenges. Empowerment: Amplify the presence of women in the startup ecosystem. Event Organisers: Techstars Startup Weekend Women Dublin is organised by a team of dedicated volunteers committed to fostering diversity, innovation, and social impact within the entrepreneurial community. How to Participate: Click here to register and secure your spot for this exciting and empowering weekend. Join the Conversation: Stay updated on event details, highlights, and announcements by following us on LinkedIn, Twitter, Facebook, Instagram and using the official event hashtag: #SWDW Techstars Startup Weekend Women Dublin 2024 promises to be an unforgettable experience where ideas turn into action, and collaborations create a positive impact on the world. Be a part of this transformative journey and help shape the future of entrepreneurship. Last year event pictures About Techstars Startup Weekend: Techstars Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 150 countries and 700 cities around the world. About United Nations Sustainable Development Goals: The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet, and ensure prosperity for all by 2030. Adopted by all United Nations Member States in 2015, they are a shared blueprint for peace and prosperity for people and the planet. Se...

Our dilemma over Data Centres continues - with some warning that Ireland risks a ‘Brexit moment' as companies look elsewhere for their base. This week on Taking Stock Mandy John talks to John Collins of the Currency about the emotive issue of how many Data Centres Ireland should have.What the world wants! – there's a new global study of consumer behaviour. Mark Curtis, Global Head of Innovation and Thought Leadership & Sustainability Lead for Accenture Song looks at the new 2024 Life Trends report from Accenture.And finally the cost of war - as Israel raises billions in a borrowing bonanza to fund war against Hamas we'll ask how the war is funded with FT journalist Kate Deguid of the FT.

The Campaign Big Awards took place at the Londoner Hotel in Leicester Square last week.Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night.They also comment on Cannes Lions' decision to introduce a humour category.Earlier in the episode, Campaign's editor Maisie McCabe and features editor Matt Barker discuss some of the latest news, including changes at VML and Accenture Song. They also note Bartle Bogle Hegarty's chief creative officer Alex Grieve's tribute to Tony Cullingham, who passed away earlier this year.Further reading:Campaign Podcast: A tribute to Tony CullinghamAll the Campaign Big Awards winners Hosted on Acast. See acast.com/privacy for more information.

On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step.Tune in to learn:The role of AI for brand creatives (2:30)Coinbase at the Super Bowl (8:00)Why branding is a tool for driving growth (22:30)Understanding when is the right time for companies to invest in branding (26:35)The distinct components of your marketing mix (35:00)How to position yourself at the table (41:40)Getting onto the brand strategy career path (44:30)Mentions:Coinbase Super Bowl adMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new role. We touch a bit on the offering of Accenture Song, but move quickly into the challenges and opportunities for companies today. We discussWhy most CEOs think their business will not exist in 10 years The startling pace of technologyHelping clients remain relevantThe power of the CTO and CMO working togetherBringing the right people together to solve problemsThe world of work nowBringing more diversity of perspective and thinkingBeing ambitious - as an industry and nation Hosted on Acast. See acast.com/privacy for more information.

Advertising legend David Droga, founder of Droga5 and now head of Accenture Song, explains why there should be more creatives in the C-suite — and why creatives should start seeing themselves as business leaders.

As Head of Product Design & Research at Oracle, Jod Kaftan leads a design practice that strives to meaningfully impact climate change and provide SaaS solutions that bring critical energy services to populations globally. Jod has more than 20 years of extensive end-to-end expertise in the enterprise and at both agencies and start-ups, driving cross-channel experiences across platforms for blue-chip clients such as Sony, Microsoft, Riot Games, Google and Wells Fargo. Before leading design teams at Oracle and Accenture Song, Jod was an experience designer and strategist at shops such as Razorfish and Possible, where he's been exposed to a large spectrum of business models and design problems, from CPG, Financial Services and Entertainment to Non-Profits, start-ups and innovation labs. When not at home in Los Angeles, Jod is probably hiking with his wife, 12-year-old son and dog in the Santa Monica Mountains.

A.I.-enabled creative technology is evolving at an astonishing speed and becoming increasingly accessible to all. Chatbots, image processors and music generators are changing the way humans create, but they are also raising concerns around ethics, authorship and intellectual property. As a result, companies must stay ahead of this trend to avoid missing out on a wave of innovation. In this episode, we'll learn how two A.I.-based companies have reimagined music and design. We'll also hear from an Accenture thought leader on how A.I. can enable new ways of working for teams. This episode features Oleg Stavitsky, C.E.O. and Co-Founder of Endel; Nick Law, Global Lead for Design and Creative Tech at Accenture Song; and Joseph Reisinger, C.E.O. and Co-Founder of Facet.

In an unstable world, communities of belonging are more important than ever. That's why people are using technology to build new digital identities. The question is: Will brands find success online by treating people as customers, or as part of the brand? In this episode, we explore why companies should take a community-first approach to things like content, experiences, data and identity. We'll speak with Tom Verrilli, Chief Product Officer at Twitch, an interactive livestreaming platform; Katie Burke, Global Thought Leadership Lead at Accenture Song; and Karyl Fowler, C.E.O. and Co-Founder of Transmute, a company empowering enterprises across industries with authentic data and traceable insights.

Climbing the ladder is a goal for many professionals, but creatively-minded leaders look and move laterally to catapult themselves. Advertising industry icon David Droga built trailblazing creative agency Droga5 by making a series of unconventional leaps and spins, and is now applying those tactics as head of mega-agency, Accenture Song. By swinging through the jungle gym instead of sticking to the ladder — leaning into creative partnerships, programs, and perspectives — David has had outsize impact on the industry and accelerated his route to scale. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.