Podcasts about accenture song

Steve Engelbrecht started Sitation from a rental apartment in Somerville, Massachusetts — five weeks after being laid off in the chaos that followed 9/11. Today it's a 62-person commerce enablement firm with a client roster of household names and a defensible niche the big SIs can't easily replicate.Recorded live at Salsify's Digital Shelf Summit in Atlanta, Christian sat down with Steve — founder and CEO of Sitation — for a conversation about building a services-plus-software business in commerce, how AI is rewriting the buy-vs-build equation, and why a 62-person specialist can out-maneuver Deloitte Digital and Accenture Song in product data.What we cover: The Sitation origin story and the early bet on PIM before it was a category, the three pillars of the business today (systems integration, managed services, and proprietary software), why the software-services convergence is playing out in real time, the "headless PIM in 2026" conversation with Salsify's CEO and what AI agents, MCP, and CLIs mean for the future of product data, how AI lowered the bar for participation and changed buy-vs-build, the Philips case study — a 111% conversion lift on a single SKU by optimizing content, not price, why 90%+ of Sitation's team came from industry and how that makes them stickier than the big SIs, and how Steve thinks about Sitation's future: international expansion as a platform vs. fitting neatly into a larger strategic's plans.⏱️ TIMESTAMPS0:26 — Welcome from Salsify's Digital Shelf Summit in Atlanta1:00 — The origin story: first day of work September 10, 2001, laid off five weeks later2:11 — Early to commerce enablement — and Boston as a commerce software hotbed3:02 — What Sitation does today: the three business segments5:25 — The 2019 "pick a lane" problem and why software-services convergence vindicated the strategy6:16 — How AI is changing the buy-vs-build equation7:36 — The "headless PIM in 2026" conversation with Salsify's CEO8:33 — Salesforce going headless and the new customization opportunity for SIs10:00 — APIs, the MCP revolution, CLIs, and why schema matters for AI agents11:05 — How a 62-person firm out-maneuvers multi-thousand-person SIs11:42 — Why this is a massive market, not a zero-sum game12:30 — The Philips case study: 111% conversion lift on one SKU without touching price13:30 — Why multinationals choose a boutique over Deloitte Digital or Accenture Song15:46 — The strategic question: platform play or acquisition target?16:29 — International expansion as the organic (or capital-backed) growth path17:40 — Why Sitation's platform credentials make it an attractive, hard-to-replicate target18:45 — Why you can't build Sitation's early-mover position — you have to buy it

David Droga is the vice chair of Accenture Song and the most decorated creative in Cannes Lions history. He joins Mixed Signals to talk about what it actually takes to sell a CMO on a bold idea (and why the boldest of ideas are sometimes the easiest to sell). Max and Ben ask David about how AI is changing the advertising business he's spent his life building, whether the creative visionary still has a place at the top of the industry, and what the New York Times' "Truth Is Worth It" campaign can teach struggling news brands about their own value. He also walks through some of his most famous ads. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

A month forecasted that Accenture was about to make a material acquisition in the creator space. This week it happened. Accenture Song is acquiring Whaler Agency — the most awarded creator agency in the Western hemisphere in a carve-out plus three-year partnership that's far more interesting than the headline.But is it really "the largest creator economy transaction ever"? Christian runs the math. The claim doesn't survive contact with a calculator unless there's a lot more going on than a simple agency purchase.Christian and Ayelet break down the structure, what Accenture actually bought (hint: it's the $600M in media spend and the measurement layer, not just the creators), and why this probably isn't the end of Accenture's media buying spree.⏱️ TIMESTAMPS0:39 — Welcome to Market and Deals Friday, June 121:20 — The victory lap: our Episode 61 Accenture prediction came true2:06 — Why the deal took longer than expected (deals just take time)2:20 — Why we didn't name Whaler at the time — protecting a people-heavy business3:05 — When and how to tell your team you're selling: a real consideration for owners3:46 — What happened: Whaler Agency joins Accenture Song, terms undisclosed4:28 — The $44B creator economy and why Whaler sits in the middle of it4:50 — The real prize: $600M in media spend + the measurement and data layer5:33 — Reading it against the holdcos: consultants are coming for creator businesses6:16 — The math problem: can this really be "the largest creator economy deal ever"?6:50 — Why a $500M price on ~$12M EBITDA (40x) doesn't add up for the agency alone8:00 — The carve-out + call option + licensing theory that makes the number work8:30 — Is Whaler Agency just step one? Why Christian doesn't think so9:46 — Accenture Song's creator build: 9 acquisitions in 2024 alone10:16 — Why $600M in media spend is the growth-acceleration play vs. single-digit agency growth12:28 — Moelis advised Whaler; Accenture Song's corp dev ran it in-house13:46 — Why this is a planned (not closed) deal — and what shareholder disclosure will reveal14:35 — Quick hit: Walker Sands acquires Rev Partners (Mountain Gate turns on the engine)15:35 — Why Mountain Gate is already doing M&A less than a year into Walker Sands16:00 — Quick hit: Channable acquires Metreon — server-side conversion tracking16:41 — Quick hit: Sitecore acquires Scrunch — AI search optimization beyond traditional SEO18:16 — The connective tissue: four deals, zero disclosed prices, all capability buys18:31 — Why AI won't kill feed management anytime soon (the 20-30% false positive rabbit hole)20:11 — The bet: Accenture's next move is about media, not agencies20:38 — Structure over headline EV — the drum worth beating for every smaller shop21:06 — Wrap and a Knicks championship wish

In dieser Episode spricht Erik Siekmann mit einem der einflussreichsten Pioniere der deutschen Digitalszene: Matthias “Mattes” Schrader. Seit über 20 Jahren prägt Mattes als Gründer von SinnerSchrader, ehemaliger Managing Director von Accenture Song und nun mit seinem neuen Abenteuer OH-SO die Branche. Mattes erklärt, warum wir uns aktuell im „Day One“ des KI-Zeitalters befinden und warum der „Code Crash“ – das Verschwinden des Flaschenhalses in der Softwareentwicklung – die Spielregeln für Agenturen und Konzerne radikal verändert. Wir tauchen tief ein in das Thema Generative Engine Optimization (GEO) und erfahren, wie synthetische Marktforschung via „Radar“ unentdeckte Wachstumspotenziale in globalen Märkten sichtbar macht. Außerdem berichtet Mattes von seinen faszinierenden Eindrücken einer China-Reise, wo „Open-Claw-Installationspartys“ vor den Toren von Tencent die enorme Geschwindigkeit der dortigen Innovation symbolisieren. Über Mattes Schrader: Mattes Schrader ist Gründer und CEO bei OH-SO und gilt als einer der profiliertesten Strategen für digitale Transformation in Europa. In den 90ern gründete er die Digitalagentur SinnerSchrader, führte sie an den Neuen Markt und baute sie zu einem der Marktführer aus, bevor er sie 2017 an Accenture verkaufte. Dort leitete er sechs Jahre lang das Digitalgeschäft in der DACH-Region. Heute widmet er sich mit OH-SO der Renaissance der Digitalagentur im KI-Zeitalter und experimentiert mit seinem Projekt „Synthszr“ an der Spitze der multimodalen Content-Erstellung. Er ist Autor des Buches „The Interplay“ und ein gefragter Vordenker für die Verzahnung von Technologie, Innovation und Marketing. Hier geht es zum Synthszr Podcast & Newsletter von Mattes Schrader: https://www.synthszr.com/de Hier geht es zum Connected Commerce Guide von Front Row: https://www.connected-commerce.com Der Marketing Transformation Podcast wird produziert von TLDR Studios: https://www.tldrstudios.com

Everyone wanted the commerce front end. Nobody wanted the data.Joe Gadreau watched agency after agency walk away from the hardest — and most important — part of the commerce stack while he was at Salsify. So he went and built it himself.Recorded live at Salsify's Digital Shelf Summit in Atlanta, Christian sat down with Joe Gadreau, founder and CEO of Lettuce Commerce, for a conversation about what it means to be an AI-native services company in 2024, why the "bill you forever" managed services model is dying, and how the convergence of software and services is reshaping what the next generation of consulting firms actually looks like.What we cover: Why Joe left one of the first 20 seats at Salsify to start his own thing, the car and fuel analogy that explains why product content is the most overlooked piece of the commerce stack, how Lettuce Commerce is going after legacy SI firms head-on, Sequoia's thesis on the next trillion dollar company masquerading as a services firm, and what a bootstrapped founder thinks about capital, scale, and the right moment to consider outside investment.⏱️ TIMESTAMPS0:26 — Welcome and guest intro: Joe Gadreau, founder and CEO of Lettuce Commerce0:44 — Joe's background: athlete tracking technology to employee #20 at Salsify1:40 — Why Salsify was the right place to build a professional foundation2:34 — The moment you know it's time to start your own thing3:13 — The thesis: everyone builds the commerce front end, nobody fuels it with data4:25 — "Let us help" — where the name Lettuce Commerce actually came from5:16 — What Lettuce Commerce does: systems integrator meets strategic consultancy6:30 — Helping clients pick the right technology, not just implement what they chose7:43 — How Joe thinks about competing with Accenture Song and Amplify8:00 — AI-native from day one: founded January 2024, the same era as ChatGPT9:00 — Eating the lunch of legacy services firms built on perpetual managed services revenue9:41 — The difference between hand-holding and genuine change management11:22 — Repeat customers who want help with the next stage vs. dependency models11:52 — The software-services convergence: what does it actually mean for a services business?12:17 — Sequoia's bold statement: the next trillion dollar company will be a software company masquerading as a services firm13:03 — Is Lettuce the orchestrator or part of a bigger journey?13:26 — Bootstrapped and proud — and approaching the point where capital could accelerate ambition14:34 — Controlling your own destiny while staying open to the right combination14:57 — Christian's read: a product-led partnership is in Lettuce's not-too-distant future

In a world of relentless choice and technological acceleration, the brands that win are not the ones with the most features or the lowest price. They are the ones that make people feel alive.In this podcast, Sophie Devonshire, Chief Executive of The Marketing Society, is joined by Katie Burke, Global Lead for Life Trends at Accenture Song, and Lisa Johnstone, Director of Priority, Loyalty and Rewards at Virgin Media O2, to explore three of the most compelling trends from the Life Trends 2026 report, Accenture Song's global study of human behaviour in a rapidly changing world.This year's trends are anchored in the hero's journey: challenge, change, and transformation. And for marketing leaders, the implications are significant.We explore Human Journeys, and how AI is reshaping the moments of discovery and decision-making that matter most to customers, including what zero-click experiences mean for brand visibility and relevance. We look at Good Vibrations, and why joy, play, and real-world connection are becoming serious commercial differentiators, and how the most effective brands enable culture rather than chase it. And we examine Coming of Age, and why age is no longer the right organising principle for marketers, and what to reach for instead.With 77% of people expecting brands to help them feel joy and wellbeing, the pressure on marketing leaders to make the case for emotional brand-building has never been greater. This episode explores what life-centricity really means in practice, and how to take that argument into the boardroom.Read the full Life Trends 2026 report: https://www.accenture.com/us-en/insights/song/accenture-life-trends-2026

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what's gone wrong in modern marketing, and what leaders need to do to fix it. In 2019, Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song. Nick's journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale.Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does conscious leadership look like in the age of AI?In this episode of Women Awakening, Cynthia James is joined by AI strategist and entrepreneur Lauren Vriens for a grounded, human-centered conversation on engaging technology without losing purpose or integrity. They reframe AI not as a threat, but as a tool for clarity and better decision-making when used with discernment.Addressing misinformation and cognitive overload, Lauren shares how leaders can use AI as a thought partner while staying rooted in empathy and agency.Join the conversation on Women Awakening: How Conscious Leaders Use AI Without Losing Purpose or Humanity.Enjoy the podcast? Subscribe and leave a 5-star review.Lauren Vriens is a strategist, operator, and entrepreneur from New York City whose career has taken her across the Middle East, Canada, and back home again. A Fulbright Fellow and former general manager who scaled startups beyond $50M, she went on to build Accenture Song's first generative AI product suite, used across major enterprises and driving $340M in deals. Today, she is the cofounder and Chief Product Officer of PreMortem, an AI- and human-powered system that helps leadership teams see around corners and de-risk their most important decisions. Lauren is known for her ability to cut through complexity, understand the human patterns beneath it, and design systems that help organizations evolve with the world around them.Connect with Lauren Vriens:Website: https://laurenvriens.com/ LinkedIn: https://www.linkedin.com/in/laurenvriens/ Instagram: https://www.instagram.com/lauren.vriens YouTube: https://www.youtube.com/@LaurenVriensTikTok: https://www.tiktok.com/@lauren.vriens      Cynthia James is a transformational speaker, emotional integration coach, and host of the Women Awakening podcast. With a background as a former actress and Star Search champion, she brings creativity and depth to her work. Cynthia holds master's degrees in consciousness studies and spiritual psychology. Author of 6 bestselling and award-winning books, including I Choose Me: The Art of Being A Phenomenally Successful Woman at Home and at Work. Through her global retreats, coaching, and speaking, she helps women step into their power, live authentically, and lead with purpose.Connect with Cynthia James:Website: https://www.cynthiajames.net/LinkedIn: https://www.linkedin.com/company/cynthia-james-enterprises/YouTube: https://www.youtube.com/user/WhatWillSetYouFreeInstagram: https://www.instagram.com/cynthiajames777/Facebook: https://www.facebook.com/cynthiajamestransforms

Live from the Adobe AI Forum, this episode is your front‑row seat to a creative reboot with Nick Law, Accenture Song's Chief Creative Chairperson, Aussie expat and veteran of Apple, Publicis and R/GA.   Nick argues that the real opportunity with AI isn't found at the extremes. It lives in what he calls the "missing middle" the space between systems‑obsessed strategists and wildly expressive creatives. It's a space most organisations have let collapse, and rebuilding it will be the differentiator. The marketers who thrive will be the ones who can finally stitch those worlds back together.  And then comes his challenge to leaders: "Work with freaks." Because safe work gets buried. Bold work gets shortlisted, shared and chosen. In buying groups drowning in algorithm‑generated sameness, the unconventional thinker is now your unfair advantage.  If you're a marketer trying to make sense of the AI tidal wave, this conversation is your cheat code. And, yes, he tackles the question everyone's whispering (or panicking) about: "How will AI affect my job?" His answer is surprisingly energising and brutally clear on what stays human.  If you want to design a marketing future where AI is your ally, not your competitor, this episode shows you how. Discover what it means to lead teams where every discipline is becoming an AI discipline, where talent lives everywhere, and where the most powerful differentiators remain value, story and distinctly human ingenuity.    This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

Host: Paul McIntyre, Editor-At-Large Merging two massive holdco structures after the global Omnicom-IPG merger and culling 100 brands is not for the faint hearted. Overhauling the local operating model entirely at the same time? Fraught with risk. But Nick Garrett’s master plan has the blessing of Omnicom chairman John Wren, and Garrett says he wouldn’t have taken the job without licence to radically recut the ANZ business. If it works, “I think the US and other markets are all looking at this with support and optimism, hoping that this is a great test case”, says Garrett. The new model puts a three-pronged upstream advisory layer at the top of its structure, supported by six ‘centres of excellence’, pooling and centralising resources to concentrate firepower as Omnicom heads “upstream”. It’s going head-to-head in “transformation” and business strategy through brand with the likes of Accenture, Deloitte, McKinsey and Bain while taking marketers and customer chiefs upstream with them. Too many marketers have been relegated to execution, per Garrett. He thinks Omnicom Oceania’s new approach can help both parties regain strategic high ground. Corporate and government relations firm GRACosway may play an outsized role in opening up that pathway. A major content and creative automation play for the group is also imminent – but it’s not Ted Horton’s BRX. Garrett says not to undertake radical surgery poses the greatest risk for comms holding companies – they’ve become too narrow and communications focused and lost the strategic high ground across industries and inside corporate executive leadership teams. With IPG absorbed, he thinks widespread industry speculation that at least one, perhaps two fewer direct holdco competitors by year’s end is plausible - a WPP break-up and piecemeal sell-off being one of them. But it’s telling that while eyeing consulting firms’ turf and moving away from a media and creative-led holdco into marketing transformation services, Garrett, when pushed, reckons Publicis is a bigger threat to Omnicom’s new growth model than Accenture Song. Despite the seismic overhaul, Garrett claims Omnicom Oceania is six months ahead of where the market thinks it is. But the proof is in the pudding – there’s a lot riding on whether Omnicom’s people can actually stretch to the new model’s intent. Garrett’s confident. Here’s what’s coming next. See omnystudio.com/listener for privacy information.

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f'in' tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Simon Daniels on LinkedIn  Robert Rose on LinkedIn Mentioned this week: What's Broken in GTM and How to Fix It (podcast) B2B Customer Growth | Accenture Song Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Let It Grow - Eric Claptoon Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Folge #175, Thomas Knüwer, Chief Creative Officer von Accenture Song. Thema: Die neuen Kreativen „Ich glaube, Mindset wird wieder viel wichtiger, und das finde ich großartig. Das Mindesthaltbarkeitsdatum von Skillsets ist gerade ungefähr wie bei einer Tüte Milch. Morgen kommt das nächste Tool, übermorgen machen wir wieder was anderes. Dieser Turnaround ist so schnell, dass am Ende das Mindset entscheidet.“ Was Thomas Knüwer, Chief Creative Officer von Accenture Song, damit beschreibt, ist eine grundlegende Verschiebung im Selbstverständnis kreativer Arbeit. Wenn Tools und Produktionsmöglichkeiten immer zugänglicher werden und sich Skills im Wochentakt überholen, reicht es nicht mehr, „nur“ kreativ zu sein. Entscheidend wird, wer einordnet, kuratiert und Wirkung herstellt, für Marken, für Teams und für die Kultur, in der kreative Arbeit entsteht. In der neuen Episode von #WhatsNextCreatives sprechen Kim Alexandra Notz und Bärbel Egli-Unckrich mit Thomas über neue kreative Rollen und darüber, wie sie sich gerade neu sortieren. Es geht um Creative Consultants, die zwischen Business, Technologie und Marke vermitteln, um Inventors, die Ideen erfinden und ihre Stärke mit KI gezielt multiplizieren, und um Tastemakers, die nicht einzelne Assets auswählen, sondern die holistische Stimme einer Marke kuratieren und ihr Richtung geben. Im Zentrum steht die Frage, warum es heute nicht mehr reicht, allein auf handwerkliche Exzellenz zu setzen. Warum Mindset wichtiger wird als Skillset und weshalb kreative Führung bedeutet, Rahmenbedingungen zu schaffen, in denen unterschiedliche Profile wirken und sich weiterentwickeln können. Ein zentrales Thema ist dabei die Rolle von KI. Thomas beschreibt sie als Output-Demokratisierung und warnt zugleich vor dem Shortcut-Denken. Entscheidend ist nicht, ob Technologie genutzt wird, sondern wie bewusst. Responsible AI, kritisches Denken und eine lebendige Feedbackkultur werden zu zentralen Faktoren für kreative Exzellenz.

Il Marketing Circle non si limita più a fotografare i trend: prova a tradurli in scelte operative, mettendo i marketer davanti a una domanda scomoda ma inevitabile: cosa devono fare davvero le aziende oggi per essere rilevanti nel 2026? Dopo aver messo a fuoco nella puntata precedente i tre grandi assi di cambiamento - social rewilding, senior economy e relevant middle - Radio Next ha riportato allo stesso tavolo Paola Mascaro, Direttrice Marketing di Accenture Italia, Fabrizio Paschina, independent advisor e Alessandro Antiga, C-level Marketing di Amplifon Italia, con il contributo di Lorenzo Broccardi, Responsabile Marketing di Accenture Song.Il filo conduttore è chiaro: riumanizzare il marketing non è un esercizio filosofico, ma una scelta strategica che impatta organizzazione, investimenti e metriche. Le community diventano il primo banco di prova: non più relazioni verticali brand-consumatore, ma ecosistemi orizzontali in cui il brand fa da attivatore, accettando il rischio - e il valore - di lasciare andare parte del controllo. Siamo pronti a misurare il successo non solo in GRP o conversioni immediate, ma in fiducia costruita nel tempo? Il social rewilding chiama le aziende a uscire dalla comfort zone dei contenuti broadcast e a rientrare nella logica della partecipazione, dove ascoltare conta più che parlare e dove eventi fisici capaci di vivere anche nel digitale diventano moltiplicatori di relazione. Sul fronte senior economy, il messaggio è altrettanto netto: non è un segmento opzionale. Parliamo di una fascia che concentra una quota enorme di ricchezza e influenza i consumi, con aspettative digitali mature e bisogni di usabilità, semplicità e servizio che molte aziende continuano a sottovalutare. Copiare ciò che funziona bene altrove, semplificare le interfacce, progettare esperienze accessibili non è mancanza di creatività, ma intelligenza industriale. E poi c'è il relevant middle, quella terra di mezzo del funnel troppo spesso ignorata perché difficile da misurare, ma decisiva per costruire preferenza e fedeltà. Qui si gioca la vera differenziazione: non nelle promozioni di breve periodo, ma nella capacità di raccontare un'unicità credibile, portarla in vita con contenuti coerenti e distribuirla su canali diversi - dai social ai negozi fisici, che restano momenti di verità insostituibili. Un paio di post non fanno una strategia, e un KPI di breve non costruisce un brand. Il Marketing Circle, puntata dopo puntata, suggerisce una direzione chiara: il marketing torna a essere il "lighthouse" della trasformazione aziendale, un laboratorio dove tecnologia, empatia e strategia si incontrano. La vera domanda, allora, non è se seguire questi trend, ma se le aziende sono pronte ad accettare che il valore, oggi, nasce dal dialogo e non dal controllo.

In an AI-driven world, brand visibility is being fundamentally redefined. As AI agents increasingly mediate the customer journey, from initial research through to purchase, brands face a critical question: if AI can't see you, can your customers?In this podcast, Sophie Devonshire, Chief Executive of The Marketing Society, is joined by Steven Carvalho (Senior Manager, Accenture Song) and Alex Pott (Consumer Digital Director, VodafoneThree) to explore how brands can stay visible, relevant, and trusted in this rapidly evolving landscape.We'll be exploring how Generative Engine Optimisation (GEO) is just the tip of the iceberg, because its effects ripple across the entire commercial organisation. Beyond marketing, it influences brand trust, reputation management, competitive positioning, customer experience, data infrastructure, and even how teams collaborate to stay relevant in an AI-driven landscape.The risk is clear: if AI can't see you, neither can your customers. Optimising for AI search is just the starting point in a future where the entire journey, from research to purchase, could be carried out by a customer's AI agent. The challenge is making sure your brand stays visible, relevant, and trusted in that world.With news of ChatGPT in the US rolling out instant checkout, it won't be long before it impacts the commerce experience in UK. This shift will be seismic.Hear how AI is impacting brand visibility and customer experience today, the real-world challenges organisations are facing, and how marketers can shape the business agenda around these agentic opportunities.

Il marketing del 2025, visto dai protagonisti riuniti nel Marketing Circle, somiglia sempre meno a una macchina ottimizzata solo per la performance e sempre più a un sistema complesso di relazioni, fiducia ed esperienza, come emerge chiaramente dal confronto andato in onda a RadioNext con Alessandro Diana, responsabile di Accenture Song in Italia, che ha aperto i lavori raccontando l'evoluzione di questo think tank composto da circa cinquanta CMO e leader della comunicazione di aziende, PA e Terzo Settore, impegnati ogni anno a individuare i temi davvero rilevanti per il futuro del marketing. Tre, in particolare, le direttrici emerse dal percorso 2025, tutte accomunate da una domanda di fondo: siamo davvero pronti a ripensare il marketing oltre le metriche di breve periodo? Il primo tema, il Social Rewilding, illustrato da Paola Mascaro, direttrice marketing di Accenture, mette in discussione l'idea stessa di social media come spazio di relazione, oggi sempre più simile a un palinsesto televisivo che a una conversazione tra persone, e invita i brand a "ri-selvatichire" le esperienze, riportando al centro empatia, fisicità e autenticità senza rinnegare il digitale ma integrandolo con momenti reali, eventi live e interazioni significative. In un contesto in cui è più facile comprare GRP che costruire relazioni, il marketing è chiamato a tornare attivatore di dialogo, anche assumendosi il rischio di uscire dalla comfort zone dell'efficienza algoritmica. Il secondo grande filone è quello della Senior Economy, raccontato da Fabrizio Paschina, advisor indipendente, che smonta con ironia e dati alla mano gli stereotipi sugli over 60: non un target nostalgico e analogico, ma una fascia con forte esperienza digitale, che vale circa il 50% della ricchezza privata nazionale e genera una spesa annua di oltre 200 miliardi di euro, con un impatto vicino al 20% del PIL italiano. Ignorarla non è più una scelta neutra, ma una decisione strategica che può costare cara, soprattutto in una società occidentale sempre più anziana; la vera sfida per le aziende è ripensare servizi e comunicazione non in modo paternalistico, ma coerente con stili di vita, bisogni e aspettative di consumatori maturi, informati e selettivi. Il terzo tema, il Relevant Middle, approfondito da Alessandro Antiga di Amplifon, riporta l'attenzione su quella "terra di mezzo" del funnel, spesso dimenticata perché difficile da misurare, ma decisiva per costruire preferenza di marca e fedeltà nel tempo: è lì che avvengono comparazione, informazione, valutazione, soprattutto per prodotti complessi e ad alta implicazione emotiva ed economica. Non è lo sconto a creare loyalty, ma la sedimentazione progressiva di contenuti rilevanti, servizi utili e relazioni coerenti, anche se richiede investimenti pazienti e una visione che vada oltre l'orizzonte trimestrale dei KPI. In filigrana, attraversando tutti e tre i temi, emerge un messaggio chiaro per manager e professionisti del business digitale: il marketing del futuro non può più permettersi scorciatoie, né rifugiarsi in un "one size fits all", ma deve accettare la complessità di mercati frammentati, generazioni diverse e percorsi decisionali non lineari, riscoprendo il valore del tempo, della relazione e della fiducia come veri asset competitivi.Se volete leggere il report integrale, potete scaricarlo qui

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

De creatieve wereld staat op zijn kop nu kunstmatige intelligentie niet langer alleen een hulpmiddel is, maar een volwaardige partner in het ontwerpproces. Bij Accenture Song, de creatieve- en marketingdivisie van Accenture, komen technologie, data en verbeelding samen in een poging merken menselijk te houden in een digitale storm. Maar waar eindigt de menselijke creativiteit en waar begint die van de machine? In deze aflevering duiken we in de wereld van Accenture Song: Hoe AI de manier van werken verandert, wat het oplevert, en welke spanningen dat met zich meebrengt. We praten over datawetenschappers die samenwerken met creatief strategen en over de vraag hoe je nog onderscheidend blijft als iedereen dezelfde modellen gebruikt. Accenture Song wil bewijzen dat technologie niet per se leidt tot middelmatigheid, maar tot nieuwe vormen van verbeelding. Onderzoek bevestigt dat de personalisatieslag die AI kan waarmaken, ook zorgt voor een stijgende conversie. Toch is er ook twijfel, humor en zelfreflectie. Want hoe houd je creativiteit authentiek in een tijdperk van oneindige automatisering? Deze aflevering zoekt naar het antwoord tussen mens en machine, en misschien ook een beetje tussen hoop en hype. In deze aflevering praten Ben van der Burg en Daniël Mol met Patritia Pahladsingh, CEO en Managing Director bij Accenture Song Nederland. Gast Patritia Pahladsingh Video Youtube Hosts Ben van der Burg & Daniël Mol Redactie Daniël Mol Rosanne PetersSee omnystudio.com/listener for privacy information.

After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, Song grew 8% to $20 billion in FY25, up from $19 billion the previous year. A fitting closing act for one of the industry's most creative leaders.In this second conversation with David, we reflect on his career, the lessons he's learned, and what he would do if he were starting from scratch. From creativity's place at the heart of business to the power of simple ideas, David shares the philosophies, failures, and insights that have defined his journey.Timestamps00:00:00 - Start00:02:45 - Lessons from being CEO of Accenture Song00:06:01 - Why creativity needs to be at the forefront of businesses00:11:01 - How technology can enable creativity, rather than kill it00:18:42 - What is David Droga most proud of leaving as his legacy00:27:40 - What what David Droga do if he were starting from scratch00:29:59 - What are the traits of David Droga's favourite clients00:34:59 - What trends are overrated and underrated according to David Droga00:40:52 - David Droga ideas that never saw the light of day00:43:58 - The business that almost came before Droga500:46:49 - The size of the idea is 50x more important than the budget00:48:10 - Droga's best campaign on a small budget00:56:31 - Power of building on a campaign platform01:02:06 - The power of simple ideas01:07:48 - The most "Aussie" thing Droga has ever done

Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant. Further reading:Four agency groups in race to win Jaguar Land Rover global marketing accountDentsu appoints bankers to seek buyers for international businessAccenture and WPP have discussed potential M&A dealWPP hires AKQA global CEO from AccentureAccenture Song dropped from TfL creative review for 'not meeting DEI criteria'Accenture Song appoints Ndidi Oteh as North America leadDavid Droga to step down as CEO of Accenture Song Hosted on Acast. See acast.com/privacy for more information.

In this interesting conversation with Eric Müller, Product Engineering Associate Director at Work & Co, part of Accenture Song, he shares many nuggets including:- The importance of balancing perfect architecture with practical, implementable solutions.- Acknowledging and managing technical debt efficiently.- Understanding business needs to prevent over-engineering.- Creating high-performing teams through trust, communication, and ensuring appropriate tools and training are in place.- The significance of empathy, both towards team members and clients, and developing a well-rounded worldview.- Addressing security vulnerabilities proactively and maintaining rigorous safety standards.- Utilizing Gen AI tools like ChatGPT with caution, emphasizing verification and human oversight.- Personal practices that help maintain a work-life balance and ensure continuous personal growth, such as engaging in hobbies like photography and cooking, exercising, and maintaining effective communication within teams.Eric Müller, is an Associate Director focusing on Product Engineering and Digital Security at Work & Co, part of Accenture Song, where leads engineering teams and supported automated processes to deliver high-quality digital products for the past decade. With over 20 years of experience in engineering and security, Eric has worked across various industries including banking, social media, B2B, retail, fashion, and online gaming.His extensive background includes significant roles at Wells Fargo Bank, Charles Schwab, Razorfish, and Mekanism, where he delivered award-winning projects for clients such as Microsoft, Business Wire, Anza, and Vibrant Planet. Eric fosters empathetic leadership and transparent communication to build resilient, high-performing tech teams.An advocate for healthy agency-client collaboration, Eric involves partners early and often in the development process. His experience has proven that stronger client relationships result in better products. Beyond his professional achievements, Eric is an amateur photographer and baking enthusiast who loves discussing security.Eric may be reached at: https://www.linkedin.com/in/ericmullersf/

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he's the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.LINKS:Connect with Jake on LinkedIn!Sign up for OOUX FoundationsJoin the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)Continue the conversation on the OOUX Forum!

SummaryIn this episode, co-hosts Ayelet Shipley and Christian Hassold discuss the latest trends in digital agency M&A, focusing on recently announced deals, including Accenture's acquisition of Superdigital, Podean's acquisition of Commerce Canal with backing from Mountiangate, Impact XM's acquisition of Shelton Flemingand, and Gravity Global's acquisition of Marketing Doctor. As a part of their discussion, they debate the rationale and industrial logic of these acquisitions, as well as what they indicate about agency M&A as a whole. The conversation highlights the evolving nature of the agency market and the impact of technology and consumer preferences on business strategies.TakeawaysAccenture's acquisition of Superdigital reflects a shift towards the creator economy.Retail media is experiencing significant growth compared to e-commerce.Experiential events are becoming crucial for brand engagement.Women-owned businesses face challenges in valuation and funding.The importance of technology in enhancing experiential events is growing.Agencies are increasingly focusing on expansion in international markets.The trend of consolidation in retail media agencies is on the rise.Live events and personal experiences are key to consumer engagement. Chapters00:00 Introduction 01:33 Soho House Valuation and the Micro-Club Trend08:10 Accenture Song Acquires Superdigital11:59 Podean Acquires Commerce Canal15:54 Impact XM Expands to UK with Shelton Fleming22:49 Gravity Global Acquires Women-Owned Marketing Doctor23:26 Gender Equity and M&A: Are Women-Owned Agencies Undervalued?28:59 DealCon Plug and Wrapping UpConnect with Christian and AyeletAyelet's LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featured Hosted on Acast. See acast.com/privacy for more information.

How the media handled controversy over recognising Palestine - two political opinion polls in a day. Also: RNZ prepping out a plan to stop the loss of listeners as a former news chief tells the top brass to make big changes and - do Kiwis believe the media deliver what they promise?Read more about this episode of Mediawatch on the RNZ websiteIn this episode:1:16 The intense debate in the media this week over Palestinian statehood, sidetracked by party political rows about our government going slow on it - and a chorus of claims in the media that was just a gesture anyway.16:18 How the media handled two political opinion polls in one day ‘predicting' the next election outcome.21:52 RNZ's prepping a plan to try and claw back listeners lost by RNZ National - and a blunt review from its former news boss urges the top brass to make big changes.27:13 Do New Zealanders think our media deliver what they promise? We ask the brains behind some new data on that - Storm Day from Accenture Song - and if it can help the media get the audience onside.Learn more:Guests: Storm DayIf you have any thoughts for us - or ideas for us to follow up - get in touch. E-mail mediawatch@rnz.co.nz. You'll also find us @MediawatchNZ on X.Follow Mediawatch and listen on Apple Podcasts, Spotify or any podcast app to make sure you never miss an episode.Find more RNZ Podcasts at the new section of the RNZ website at rnz.co.nz/podcastsGo to this episode on rnz.co.nz for more details

Watch on YouTube.In this August edition of the Microsoft Teams Show, hosts Kristian McCann and and Tom Arbuthnot dissect some of the biggest Teams stories from the past month with the panel – from meetings on the move to AI that can see your screen.Mercedes Enables Teams Video Calls While DrivingTeams meetings are now available on the go – but is this the future of mobile collaboration or a serious safety concern?Teams Search Gets SmarterSQL-style search is on its way – finally! But will it actually help users find what they need, or just add more complexity?Threaded Conversations: Teams Borrows from Slack (Again)Another Slack-like feature arrives – is this improving the experience or just Microsoft playing catch-up?SharePoint Servers Under AttackA major breach raises big questions for on-premises customers – and for Teams, which is tightly integrated with SharePoint.Copilot Vision AI Can Now See Your ScreenMicrosoft's AI assistant just got a new set of eyes – but is this a game-changer or a privacy nightmare in the making?Plus, we're joined by special guest Robbie Warwick, UCaaS & CCaaS Transformation Leader at Accenture Song, who shares insights from his 20-year career — including leading a massive Teams transformation at the UK Home Office.Hosted by the UC Today editorial team – tune in for the latest Microsoft Teams updates, expert takes, and real-world insights.Let us know in the comments which stood out to you the most!Thanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our Twitter and LinkedIn pages.Join our new LinkedIn Community Group. 

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

Unser heutiger Gast war schon fünf Mal umgezogen, bevor er in Hamburg eingeschult wurde. Seine Schulzeit? Ebenso abwechslungsreich. Nach Bullerbü ähnlicher Grundschulzeit in Hamburg Nienstedten, während der er auch sein Rap-Kollektiv #AgroNienstedten gründete, brauchte er vier weiterführende Schulen, bevor er die Schule abschließen konnte. Der Prognose einer seiner Lehrer: “Du wirst nie Dein Abi schaffen und Du wirst beruflich erfolglos sein.”, wollte er nicht folgen. Zahlreiche Praktika in Hamburg, New York und San Francisco, ein Bachelor in Kommunikation und Kulturmanagement an der Zeppelin Universität und ein Master an der CBS in Kopenhagen sollten folgen. Nach über 4 Jahren als Digtalstratege bei Sinner und Schrader, das während seiner Zeit zu Accenture Song wurde, wechselte er vor Kurzem als Manager Strategy Agentic AI zu PlanNet Studios. Seit einem Jahr macht er zusammen mit seinem Vater den Reverse Mentoring Podcast “Zoomer Meets Boomer”. Er ist seit auf den Tag genau 2 Jahren verheiratet und wir danken seiner Frau Julia, dass wir ihn heute zu Gast haben dürfen. Seit fast acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. In beinahe 500 Gesprächen haben wir mit über 600 Persönlichkeiten darüber gesprochen, was sich für sie geändert hat und was sich weiter ändern muss. Was sind die großen Herausforderungen, die vor allem vor den jüngeren Generationen liegen? Welche Rolle spielen dabei neue Technologien wie Künstliche Intelligenz? Und warum ist das, was wir bisher sehen, erst der Anfang von sehr viel größeren Veränderungen, die wir gestalten müssen? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Deshalb suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Und wir stellen uns immer wieder die Frage: Können wirklich alle Menschen das finden und leben, was sie im Innersten wirklich, wirklich wollen? Ihr seid bei “On the Way to New Work”, heute mit - Oskar Trautmann [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world's top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here. Hosted on Acast. See acast.com/privacy for more information.

Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide. Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI's speed and efficiency without losing the cultural nuance and human touch that make brand stories magical. Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola's ‘The Holiday Magic is Coming', they dive into the risks and opportunities for brands navigating this new era. How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand's stories resonate in a world where creativity and technology go hand in hand.

On this episode of Tame the Mobile Beast, host Tom Butta dives deep into the challenges of breaking down business silos and fostering creativity with Nick Law, Creative Chairperson at Accenture Song. Throughout their conversation, Nick and Tom explore the importance of aligning what matters to customers with what drives profitability for the business. Nick argues that “ You're not making business decisions separate from what's good for the customer, and you're also not making  customer decisions that aren't gonna be good for business.”Together, they emphasize that a unified approach not only fosters a more cohesive customer experiencem, but also strengthens the organization as a whole. Nick points out that while operating in silos is a natural step of scaling your organization, it can create costly inefficiencies and jeapordizies a collaboration that is rooted in shared vision and principles. Drawing on real-world examples from his own career, Nick reflects on how businesses can adapt to technological advancements without sacrificing empathy and creativity. Ultimately, he urges organizations to remember that technology should enhance, not replace, the nuanced human judgment that's essential for delivering exceptional customer experiences.—Guest Quote" The hardest thing is to reverse engineer everything from your customer. Now, it doesn't mean by the way that we surrender to everything the customer wants, but don't run a business. We're always a business. But what you need to align is what's relevant for the customer with what's gonna make you money. There's an overlap there. It's not a silo. You're not making business decisions separate from what's good for the customer, and you're also not making customer decisions that aren't gonna be good for business. So that's the trick.” – Nick Law—Time Stamps 00:53 Introducing Nick Law and the Beast of the Week01:17 Understanding business silos02:56 The importance of collaboration in creativity06:45 Designing effective collaborations12:46 The role of vision in breaking down silos18:50 Principles vs. practices in creative work23:13 Leadership and vision in organizations26:14 Customer-centric business strategies29:17 Balancing systematic and empathetic thinking38:45 The future of creativity and AI44:59 Rapid Fire Questions—LinksConnect with Nick Law on LinkedInCheck out Accenture SongConnect with Tom Butta on LinkedInCheck out the Airship Website

Canay Atalay is my guest on Episode 186 of Inside Ideas with Marc Buckley. In this conversation, Canay discusses HeartMasters Ibiza 2025. Canay is a visionary strategist and conscious business model designer, reshaping the future of innovation through regeneration. She integrates AI, leadership, and cultural transformation with nature-inspired systems to help organizations build thriving, future-fit ecosystems, focusing on the health and well-being as the core mission. As the founder of RegenerateX and The Heroines, and former leader of the world's leading design thinking consultancy Fjord (now Accenture Song), design and innovation umbrella of Accenture Interactive, in Türkiye and the Middle East, Canay has been named one of Türkiye's Top 10 Women Changing Education. She is also the creator of the RX Codes, a framework of nine regenerative principles that redefine how we lead, govern, and grow.She hosts the "Regenerative Innovation with Canay series with Harvard Business Review" and curates Heart Masters Ibiza, a global gathering of innovation leaders. Her work resonates across Fortune 500 companies, emerging ventures, and purpose-driven networks worldwide. She also discusses the importance of reprogramming the minds of innovation leaders to foster a more regenerative approach to problem-solving. He emphasizes the need for awareness of assumptions and the adoption of higher consciousness in innovation practices. Atalay introduces nine codes and a meta-consciousness that serve as guiding principles for leaders in various sectors to innovate effectively and sustainably.https://www.linkedin.com/in/canay/ https://www.canay.co/ https://www.regeneratex.co/#innovation #Regeneration #ecologicaleconomics #leadership #femaleleadership #regenerativethinking #consciousness #heartmasters #ibiza #corporatestrategy * Reprogramming minds is essential for innovation leaders.* Innovating from a place of scarcity can limit potential.* Awareness of assumptions is crucial for effective leadership.* Higher consciousness can lead to more innovative solutions.* Regenerative thinking is a key approach to problem-solving.* The principles created are designed to guide innovation.* Activating one code each week helps in practical application.* There are nine codes that support regenerative thinking.* Meta-consciousness is a foundational concept for innovation.* Leaders in all sectors can benefit from these principles.Inside Ideas by One Point 5 Media & Innovators Magazine Regenerative Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the regenerative game-changers on a mission to get us there as fast as possible. https://marcbuckley.earth/https://www.linkedin.com/in/buckleymarc/https://linktr.ee/marcearthInside Ideashttps://www.insideideas.org/  Inside Ideas Magazine pagehttps://www.innovatorsmag.com/inside-ideas/Innovators Magazinehttps://www.innovatorsmag.com/OnePoint5 Mediahttp://onepoint5media.com/ Sign up for our 'Innovate Now' newsletter to get episodes straight to your inbox: http://bit.ly/2pMbxKoYouTube Channel Inside Ideashttps://www.youtube.com/c/InsideIdeas Facebookhttps://www.facebook.com/Inside-Ideas-with-Marc-Buckley-111274710619825/ Anchor FMhttps://anchor.fm/inside-ideas Spotifyhttps://open.spotify.com/show/1igBKvwvCdih59bPEksBnb Apple Podcastshttps://podcasts.apple.com/us/podcast/inside-ideas/id1518311299Amazonhttps://www.amazon.com/Welcome-Inside-Ideas-Marc-Buckley/dp/B08KMNM5TCAmazon Musichttps://music.amazon.de/podcasts/3d23c2fe-ef53-4163-b297-7ee8d79ab0e5/Inside-Ideas-with-Marc-Buckley?Audiblehttps://www.audible.com/pd/Inside-Ideas-Podcast/B08K567DRW?qid=1607697830Google Podcastshttps://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yNTY5NDQxNC9wb2RjYXN0L3Jzcw== Stitcher Podcastshttps://www.stitcher.com/podcast/inside-ideas Pocket Castshttps://pca.st/15amnfoj Overcasthttps://overcast.fm/itunes1518311299/inside-ideas 

A 54 Hour Sprint to Drive Positive Change Imagine dedicating a weekend to transforming an idea into a tangible business, surrounded by experienced mentors, industry leaders, and a community of like-minded women, all committed to making a real impact. This is the essence of Techstars Startup Weekend Women Dublin, where female entrepreneurs come together to build enterprises that tackle pressing challenges in society and business. Taking place from 21-23 March at Accenture Song, Dublin, this intensive event brings together women of diverse backgrounds - some stepping into entrepreneurship for the first time, others looking to take their experience in a new direction. The theme, "Business for Good," reflects a growing movement where commercial success and social impact go hand in hand. And, even though it says women in the title, everyone is welcome! For more information Eventbrite Booking Startup Weekend Championing Purpose-Driven Entrepreneurship In today's business landscape, sustainability, ethical leadership, and social impact are no longer afterthoughts, they are driving forces for change. Female-led startups are leading the way, tackling challenges from climate change to financial inclusion, from education to ethical AI. Caitlin Hafer, the lead organiser and founder of What the Hack, has shaped this year's event around that very idea. "Entrepreneurship isn't just about profit, it's about purpose," she says. "This weekend is about proving that business can create real, positive change." The People Behind the Weekend Pulling together an event like this takes a team of experienced organisers, dedicated volunteers, and hands-on mentors. Alongside Caitlin, the planning team, Israel Ngombo, Deirdre McCarthy, Sharon Ramsey, Miren M. Samper, and Poorvi Gupta have worked to create a weekend that's both challenging and inspiring for participants. Mentors play a crucial role across the weekend, offering real-world advice, strategic insights, and the occasional reality check. This year, participants will have the opportunity to work with Aine Mulloy, Eugene Mitchell, Gloria Rull, Jenny Ervine, Laura Enache, Lauren O'Reilly, Leyla Karaha, Melissa Roa, Mike O'Dea, Sarah Fleisberg, and Sorcha Mulligan. (I'll also be there, bringing my own experience as a business mentor, having previously served as a judge at last year's event). Speaking of judges, Sunday's pitch session will be the defining moment of the weekend, where teams present their businesses to an expert panel. This year, the judging panel includes Anne Brady, Fiona Nagle, Raisa Pokrovskaya, and Mairin Murray - leaders in business, investment, and social impact. Their role? To offer constructive feedback, challenge assumptions, and highlight which ideas have real potential. What Happens Over the Weekend? Friday night is all about getting started. Participants pitch their ideas in one-minute presentations, after which teams form around the strongest concepts. Saturday is the big workday. With guidance from mentors, teams refine their business models, customer validation strategies, and product concepts, ensuring that they are building something that can work beyond the weekend. Sunday brings the final push. Teams polish their pitches before presenting them to the judges and a wider audience. Some will win prizes. Others will walk away with something just as valuable, a business idea with the potential to grow into something much bigger. "We're looking for ideas that go beyond the weekend," says Caitlin, "it's not just about innovation, it's about creating something with lasting impact." Why It Matters: Closing the Funding Gap Despite the success of female entrepreneurs, access to funding remains a significant challenge. Globally, startups founded solely by women received just 2% of venture capital funding in 2023. In Europe, that figure was 1.8%. In Ireland, the numbers are improving. A Tech Ireland report found that one in four startups that raised investment in 2022 had a fe...

User research is an underappreciated art - we in tech are so used to being immersed in an ocean of quantitative data that we can forget that on the other side of the screen are real humans who want to solve very specific problems. And often times, their problems are extremely hard to put a number on. Why did they abandon their cart right before checkout? What made them start creating a new newsletter but then abandon it but come back a month later? Not everything can be answered with a SQL query against the telemetry database. Marisa Morby, a Principal Researcher at Observable, sat down with me to help me better understand what it means to be great (not just good) at user research, and how that can help produce a whole new range of unexpected product insights. And Marisa definitely knows what the impact of great user research can be on the product - she previously worked at such notable companies like Netlify, Gatsby, and Accenture Song, where she honed her skills and UX instincts.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

David Droga is a legendary advertising creative and executive. He's also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.  For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It's the world's biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There's no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment. In this episode, I talked to Droga about what Accenture's $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.

Former chief of staff to Vice President Pence Marc Short weighs in on President Trump's latest tariff threats, and Elon Musk's efforts with his DOGE team to shrink government and gain access to sensitive data.  Plus, Citi equity strategist says Uber is poised for more upside following its earnings report this month. And, the CEO of Accenture Song discusses the two ads the company created for the Super Bowl, and whether any ads really gain traction with viewers.

อีพีใหม่ นายชะ-ชโลธร นวนทอง โฮสต์ของเรา ชวน ออ-ปภพ เชาวนปรีชา Executive Creative Director และ นนท์-อานนท์ กันทะวัง Creative Director จาก Rabbit's Tale, Part of Accenture Song มาคุยถึง โค้ดส่วนเลิฟ แคมเปญส่วนลดจาก Robinhood ที่ตั้งใจสร้างความรู้สึกอบอุ่นคุ้นเคยให้กับผู้ใช้งาน ประโยคอย่าง “กินไรจ๊ะสุดหล่อ” “ไม่สั่งจะเสียใจ” “ลองทานไหมลูก” ถูกเปลี่ยนให้เป็นโค้ดส่วนลดแทนตัวย่อเข้าใจยาก สร้างความน่ารักเป็นอย่างไร และหนังโฆษณาก็ยังใช้พ่อค้าแม่ค้าตัวจริงมาแสดงอีกด้วย ไปฟังกระบวนการคิดงานได้ในอีพีนี้ของ Final_Revise2 ได้เลย https://linktr.ee/Final_revise2 #SalmonPodcast #FinalRevise2  —-- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com Follow Final_Revise2 on Instagram Salmon Podcast https://www.instagram.com/salmon_podcast ชะ ชโลธร https://www.instagram.com/chalomejai Learn more about your ad choices. Visit megaphone.fm/adchoices

Hablamos con Verónica, vecina de Paiporta, para saber cómo pasarán la Nochevieja en la zona cero afectada por la Dana. Marc Amorós repasa los 10 bulos más virales de 2024. Pablo de Castro, director creativo de Accenture Song nos habla de cómo se creó la campaña navideña de la DGT. Por último, descubrimos Descubrimos 'Raizetario', la iniciativa que conecta a personas mayores que viven solas con influencers gastronómicos para cocinar juntos e intercambiar conocimientos.

Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age."Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.Further reading:'Creative people make the world worth living in': David Droga on advertising's futureExpanding in-house production won't rescue ad agencies' drowning business modelsDroga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativity Hosted on Acast. See acast.com/privacy for more information.

These days, many consumers are finding buying decisions overwhelming and walking away from interactions online. It's getting harder to tell what's real – from product reviews to descriptions – which can lead to hesitation and confusion in people's shopping habits. This poses a real challenge for organizations engaged in digital commerce. In this episode, we'll hear from Corie Barry, C.E.O. of Best Buy, and Baiju Shah, Global Chief Strategy Officer at Accenture Song. 

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro01:58 - How David Droga got into advertising07:36 - Working at Saatchi and Saatchi Singapore12:19 - Pushing boundaries and making yourself uncomfortable14:29 - Moving to Saatchi London20:32 - Why David Droga started Droga525:55 - Droga5's first campaign for Marc Ecko31:23 - The first idea Droga5 presented: GE Olympics Campaign38:30 - Droga's Unicef campaign43:25 - Droga's Newcastle Brown Ale work46:25 - Huggies Super Bowl Ad48:44 - The Coinbase QR Code Super Bowl ad52:22 - Characteristics of the best CMO's Droga has worked with56:23 - What it's like being CEO of Accenture Song

Maytê Carvalho won a special version of Brazil's The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it.  But, first, Maytê decided to study persuasion and ended up getting a Master's degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWAChiatDay in LA then CUBOCC in New York as their Chief Strategy and Growth Officer. She's just moved to LA and set up her own company. We talk about all of this. Here, you can find…  Maytê: https://www.instagram.com/maytecarvalhos Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters.  One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX.  While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on the agency world. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In this insightful episode, Bessie Lee sits down with Mark, a key figure at Accenture Song, to explore the intersections of sustainability, technology, and consumer behavior. Mark shares his journey from founding a design firm to becoming a thought leader and sustainability advocate at Accenture. They delve into the importance of customer-centricity, the challenges of purpose-led marketing, and the impact of generative AI on future customer interactions. Join us for a compelling conversation that sheds light on global trends and offers valuable takeaways for brands and marketers.Key highlights:Sustainability in Business: Discusses challenges in shifting business models to be more sustainable; Emphasizing behavior change among consumers and the need for relevant, value-based messaging in sustainability campaigns.Purpose-Led Marketing challenges:The potential pitfalls of purpose-led campaigns and strategies to navigate them; Strategies for ensuring relevance to the audience and staying within a brand's “permission space.”Technology's Dual Impact:The dual-edged nature of technological advancements and their societal impacts; The need for society to adapt and mitigate negative consequences.Generative AI and the Future of Customer Interaction: The transformative potential of generative AI on interfaces and customers experiences; Preparing for AI-driven changes in brand interaction and customer service.Creativity and Innovation in a Risk-Averse World: The decline in creativity due to efficiency-driven cultures; The need for differentiation in a world increasingly augmented by AI.Decade of Deconstruction: the redefinition of life milestones and systemic trust; the impact of demographic and societal changes on brands and consumers.If you're interested in the reports mentioned in this episode, you can download them through the following link.Accenture Life Trends 2024:https://www.accenture.com/cn-en/insights/song/accenture-life-trendsOur Human Momenthttps://www.accenture.com/gb-en/insights/song/our-human-moment【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Mark CurtisGlobal Sustainability and Thought Leadership Lead, Accenture Song【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

Edited highlights of our full length conversation. Are you leading, following or getting out of the way? This episode is the first in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the next five weeks leading up to Cannes, we're going to focus our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. We start with a conversation with Nick Law, who is Creative Chairperson at Accenture Song. Nick has seen the creative industries from an array of extraordinary perspectives. He was Vice Chairman, Global Chief Creative Officer at R/GA, he served as Chief Creative Officer at Publicis Groupe, and was Vice President of Marcom Integration at Apple, where he co-led the global design and marketing group. On his Cannes speaker profile, Nick says that he believes all technology needs creativity to make it human, and all creativity needs technology to make it real. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. It promises to be an eye opening and thought provoking journey. Thanks for joining us.

Edited highlights of our full length conversation. Are you leading, following or getting out of the way? This episode is the first in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the next five weeks leading up to Cannes, we're going to focus our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. We start with a conversation with Nick Law, who is Creative Chairperson at Accenture Song. Nick has seen the creative industries from an array of extraordinary perspectives. He was Vice Chairman, Global Chief Creative Officer at R/GA, he served as Chief Creative Officer at Publicis Groupe, and was Vice President of Marcom Integration at Apple, where he co-led the global design and marketing group. On his Cannes speaker profile, Nick says that he believes all technology needs creativity to make it human, and all creativity needs technology to make it real. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. It promises to be an eye opening and thought provoking journey. Thanks for joining us.

Are you leading, following or getting out of the way? This episode is the first in a series of conversations that I'm having in partnership with the Cannes Lions Festival of Creativity. For the next five weeks leading up to Cannes, we're going to focus our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities and risks around every corner. We start with a conversation with Nick Law, who is Creative Chairperson at Accenture Song. Nick has seen the creative industries from an array of extraordinary perspectives. He was Vice Chairman, Global Chief Creative Officer at R/GA, he served as Chief Creative Officer at Publicis Groupe, and was Vice President of Marcom Integration at Apple, where he co-led the global design and marketing group. On his Cannes speaker profile, Nick says that he believes all technology needs creativity to make it human, and all creativity needs technology to make it real. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. It promises to be an eye opening and thought provoking journey. Thanks for joining us.

With the rapid acceleration of innovation, many people are feeling that technology is happening to them rather than for them. In fact, according to Accenture research, 41% of frequent tech users say that technology has complicated their lives just as much as it has simplified it. Because of this, businesses should not hide from the oncoming tide of people seeking control over their relationship with technology. The best approach for many organizations is to become part of the solution. In this episode, our guests will be Joe Hollier, Co-Founder of Light (creators of the Light Phone); Katie Burke, Global Thought Leadership Lead for Accenture Song; and Kenneth Schlenker, Founder and C.E.O. of Opal.

On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step.Tune in to learn:The role of AI for brand creatives (2:30)Coinbase at the Super Bowl (8:00)Why branding is a tool for driving growth (22:30)Understanding when is the right time for companies to invest in branding (26:35)The distinct components of your marketing mix (35:00)How to position yourself at the table (41:40)Getting onto the brand strategy career path (44:30)Mentions:Coinbase Super Bowl adMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Climbing the ladder is a goal for many professionals, but creatively-minded leaders look and move laterally to catapult themselves. Advertising industry icon David Droga built trailblazing creative agency Droga5 by making a series of unconventional leaps and spins, and is now applying those tactics as head of mega-agency, Accenture Song. By swinging through the jungle gym instead of sticking to the ladder — leaning into creative partnerships, programs, and perspectives — David has had outsize impact on the industry and accelerated his route to scale. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.