Podcasts about WFA

In episode #148 of

Amy Lawrence and Adrian Clarke join Ian Stone to reflect on Arsenal's 2-2 comeback at Anfield, after being 2-0 down at half time.Despite turning the game around, Mikel Arteta was seething at full time. The panel discuss the manager's comments, after what has been an emotional week for everyone involved at the club. Unlike the Arsenal of old, the second half performance was a reminder of the character and resilience within this current side. Plus Trent Alexander-Arnold booed, Alessia Russo wins WFA player of the year, and the missing piece to Arteta's Arsenal.Produced by Jay Beale. Hosted on Acast. See acast.com/privacy for more information.

Former Judge Jim Troupis, WFA's Daniel Degner, Crime Prevention Research Center's John Lott, Moms for Liberty Scarlett Johnson, Open the Books' John Hart, JunkScience.com's Steve Milloy

The 2025 Premium Cigar Association (PCA) Trade Show marked our first visit with Manny Iriarte Enterprises and The OpusX Society. Iriarte has long worked with Arturo Fuente on packaging and box design. Recognizing the power of the Fuente Fuente OpusX brand, Iriarate worked with Carlito Fuente to create The OpusX Society. The OpusX Society offers another outlet to cater to the rabid fan base of OpusX. This includes both accessories and exclusive products with original art inspired by the OpusX brand. This is a separate company from Arturo Fuente, but it nonetheless receives the company's support. Manny Iriarte's company has been attending several trade shows, and this year, there were plenty of products for fans of OpusX. Full PCA Report: https://wp.me/p6h1n1-wfA  

The 2025 Premium Cigar Association (PCA) Trade Show marked our first visit with Manny Iriarte Enterprises and The OpusX Society. Iriarte has long worked with Arturo Fuente on packaging and box design. Recognizing the power of the Fuente Fuente OpusX brand, Iriarate worked with Carlito Fuente to create The OpusX Society. The OpusX Society offers another outlet to cater to the rabid fan base of OpusX. This includes both accessories and exclusive products with original art inspired by the OpusX brand. This is a separate company from Arturo Fuente, but it nonetheless receives the company's support. Manny Iriarte's company has been attending several trade shows, and this year, there were plenty of products for fans of OpusX. Full PCA Report: https://wp.me/p6h1n1-wfA

Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elon Musk's lawsuit indicting the WFA and a new White House approach to trade are changing the media landscape. Hosted on Acast. See acast.com/privacy for more information.

Die Netflix-Serie „Adolescence“ von Philip Barantini hat eine große Debatte angestoßen: Erzählt wird die Geschichte eines 13-jährigen Jungen in England, der unter dringendem Tatverdacht steht, eine Mitschülerin mit sieben Messerstichen ermordet zu haben. Die Polizei dringt in sein Elternhaus ein, nimmt ihn mit zum Revier. Die erste Folge zeigt uns das Verhör. In der zweiten Folge begleiten wir die Ermittler an die Schule des Jungen, in der dritten Folge sind wir vorwiegend mit dem mutmaßlichen Täter und der psychologischen Gutachterin allein in der Jugendstrafanstalt, um dann in der vierten Folge zurück ins Reihenhaus der Eltern zu gelangen, in dem Vater, Mutter und Schwester die Welt nicht mehr verstehen. Die Radikalisierung zum Incel verlief nicht zuletzt über das Smartphone, aber darüber hinaus zeigt die herausragend gut gespielte Serie, bei der jede Folge im One-Shot-Verfahren gedreht wurde, wie der Nährboden für solch frauenfeindliche Inhalte entstehen kann. Klassenkonflikte und eine entsolidarisierte Gesellschaft wurden selten so gut präzise mit einem Kriminalplot verknüpft. Mehr dazu von Wolfgang M. Schmitt in der Filmanalyse!   Literatur: FT-Artikel von John Burn-Murdoch: https://www.ft.com/content/17606f25-1d03-4f37-b7f4-f39989af9bde Mehr zum Heiratsmarkt und den Geschlechterverhältnissen in WfA: https://www.youtube.com/watch?v=i1ypHMEsDkg Das Best-Of von DIE FILMANALYSE als Buch. Mit einem Vorwort von Dominik Graf. Affiliate-Link: https://amzn.to/3NCkVHB   Unser Kinderbuch „Die kleinen Holzdiebe und das Rätsel des Juggernaut“ ist erschienen! Affiliate-Link: https://amzn.to/47h1LQI   Die Anthologie SELBST SCHULD! ist jetzt erschienen. Affiliate-Link: https://amzn.to/47qau3a Sie können DIE FILMANALYSE finanziell unterstützen – vielen Dank! Wolfgang M. Schmitt Betreff: DIE FILMANALYSE IBAN: DE29 5745 0120 0130 7858 43 BIC: MALADE51NWD PayPal: http://www.paypal.me/filmanalyse Patreon: https://www.patreon.com/wolfgangmschmitt Wolfgang M. Schmitt auf Twitter: https://twitter.com/SchmittJunior Wolfgang M. Schmitt auf Facebook: https://www.facebook.com/wolfgangm.schmittjun/ Wolfgang M. Schmitt auf Instagram: https://www.instagram.com/wolfgangmschmitt/ Produziert von FatboyFilm: https://www.fatboyfilm.de/ https://www.facebook.com/fatboyfilm/ https://www.instagram.com/fatboyfilm/

Ever wonder when is the best time to visit different digital nomad hotspots? Timing can make or break your experience! In this episode, Jeff and Marisa break down the best and worst times to visit popular nomad destinations worldwide—factoring in weather, crowds, bugs (yes, bugs), and overall vibes.

In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards. About Frederique Covington CorbettFrederique “Freddie” Covington Corbett is Chief of Global Brand & Marketing at UNICEF in Geneva. Prior to joining UNICEF, she completed a tour of several senior roles, including as senior vice president, chief global brand strategy and integrated marketing officer at Visa; the senior vice president, head of marketing and cross border for Visa in Asia Pacific; international marketing director at Twitter and chief marketing officer for Microsoft in Asia Pacific.Earlier in her career, Covington held several leadership roles in advertising and strategy consulting, including as a Managing Partner at Ogilvy & Mather and a global strategist at Y&R in the United States.Covington holds a doctoral degree in global leadership and change from Pepperdine University in Los Angeles, California, as well as a BA and MBA from La Sorbonne University (CELSA) in Paris, France. Furthermore, she is a graduate of the Harvard Kennedy School for the Women and Public Policy Program.In 2023 Frederique published Leadership on a Blockchain: What Asia Can Teach Us About Networked Leadership, which offers a provocative call to all businesspeople to reimagine leadership for transparency, trust, and distributed decision-making.Dr. Corbett is a guest lecturer at Berkeley and Pepperdine University and sits on the board of Directors of EFFIE Worldwide.

Three big Group 1 races highlight the first Saturday in March. In Sydney it's the Verry Elleegant for the WFA stars and the Surround for the 3yo fillies. In Melbourne, it's Australian Guineas day.

Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1 charts. This has led to Marcel and his team to win some incredible awards, including WFA marketer of the year (Marcel) and most effective marketer of the year by the Effies (AB InBev).Timestamps00:00 - Intro00:48 - Marcel's journey to running the biggest portfolio in the world03:51 - The global beer brands Marcel oversees04:27 - How to manage such a large portfolio of brands07:04 - Being the most effective marketing team for the past 3 years09:39 - The Olympics partnership13:08 - How important is creativity to deliver effectiveness16:35 - How to demonstrate the power of marketing internally18:10 - Why campaign consistency is so important for AB InBev21:25 - The most effective ad by AB InBev22:39 - Having 4 brands with Super Bowl ads24:53 - Stella Artois 2025 Super Bowl ad with David Beckham30:20 - Michelob Ultra at Super Bowl33:29 - Executing a campaign across platforms36:18 - The relationship with creative agencies40:07 - Marcel's advice to CMOs

Guest post by Prakash Mana, CEO of Cloudbrink about the future of remote work. Work-from-anywhere isn't going anywhere, Remote work expanded Forward-thinking companies are taking the lessons they learned from supporting home workers through the pandemic to create more efficient work environments for employees out of the office. Despite the media attention on some large company return to work mandates in 2024, more than two-thirds of U.S. employers have some type of remote work flexibility. Expect this trend to continue through 2025 and beyond for two reasons. First, Gen Z, the first true digital-first generation is fast becoming the primary new talent pool. Second, secure remote connectivity now offers the speed, performance, and security to match the in-office environment. 5G/6G will change the game for remote connectivity. According to the GSM association, 5G networks will account for 25 percent of the global mobile market in 2025. 5G and 6G offer high speeds and low latency over the air, creating opportunities for much more sophisticated, data-intensive applications. Rural areas and densely populated areas alike will become more connected by taking advantage of 5G/6G. The additional devices and applications are expected to increase data traffic by 1000x. This will create incredible stress on the end-to-end network infrastructure beyond the wireless network. AI, metaverse, and gaming networks will push network boundaries to the limit. As adoption increases, extreme data-intensive applications like generative AI, large language models, as well as metaverse apps, and gaming networks will increase the stress on network infrastructure. In 2025 the demand these applications put on the network will grow exponentially. With more remote users and devices than ever, packet loss and network latency could become a crippling issue. Networking solutions that guarantee end-to-end reliability and performance on these consumer-grade connections, will win the market. SASE gets personal. In 2025 companies looking for faster, simpler, more secure remote connectivity for their work from anywhere (WFA) employees will look beyond 1st generation Secure Access Service Edge (SASE) to personal SASE. SASE puts security and networking in the cloud for more worker flexibility. But most SASE architectures are still hardware-based, focused on centralized locations, creating hairpins in the cloud, and don't account for users that might be connected to unreliable Wi-Fi or consumer broadband. Personal SASE shifts networking and security stack all the way to the user edge, lowering latency and increasing performance while still maintaining security. SASE will get more secure with AI. In 2024 AI agents demonstrated such groundbreaking vulnerability scanning and detection that they are expected to catch more than 25 percent of all new vulnerabilities in 2025. With this in mind, SASE frameworks may begin to integrate advanced AI models that proactively learn from real-time network behavior and threats. This evolution will allow the system to dynamically adapt security policies in milliseconds. Integrated AI allows SASE to go beyond traditional security controls by introducing context-aware, predictive security measures that continuously fine-tune access rules, detect anomalies, and respond autonomously.

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. 

About the Guest:Dany Martin, a South Louisiana native now based in Shreveport, is passionate about empowering others through sound financial planning and positive leadership. With a Bachelor's in Business Administration from Northwestern State University and an MBA from Louisiana Tech, Dany has built a career focused on exceeding client expectations and delivering proactive wealth management solutions.Before joining WFA in 2015, he spent 8.5 years at Capital One Bank, advancing from teller to Financial Advisor, where he served over 10 branches in the Shreveport area.Outside of work, Dany and his wife, Lindsi, have been "adopted parents" to five boys since 2016 and are proud grandparents of four. He enjoys golfing, traveling, music, and spending time with family, friends, and their three dogs. Dany finds fulfillment in helping others, often in unexpected ways, and is dedicated to inspiring financial health and positivity in all aspects of life.About the Episode:In this episode of Growth Ready, host Steve Mellor dives deep into a conversation with Danny Martin about the importance of cultivating a growth mindset and the key factors that influence personal and professional development. Danny reflects on his upbringing, the power of surrounding yourself with knowledgeable individuals, and how generosity can create opportunities for growth.The discussion highlights the value of accountability, the courage to challenge your beliefs, and the impact of building a strong support system. Danny shares actionable insights on fostering gratitude, the necessity of adaptability in the face of change, and how daily habits shape your responses to life's challenges.Listeners will gain practical strategies for creating meaningful relationships, leaving a lasting legacy, and embracing a positive, forward-thinking mindset.Key Takeaways:A growth-ready mindset requires intentional habits and structure.Actively seeking opportunities fuels personal development.Surrounding yourself with knowledgeable people fosters growth.Experience enhances the ability to understand and guide others.Building trusted relationships requires time and effort.Generosity often leads to unexpected rewards.Challenging ingrained beliefs fosters personal growth.Identifying your support system is vital for success.Accountability strengthens personal and professional relationships.Having a "starting five" of supportive individuals sharpens focus.Being supportive of others can inspire them to pursue their dreams.Gratitude practices, like thank-you notes, boost personal fulfillment.Adapting to change helps ease life's transitions.Daily habits shape how we respond to challenges and change.Living with intention creates a meaningful legacy.Consistent small actions can drive significant transformation over time.Supporting others fosters a positive ripple effect in your community.Sign up for the monthly newsletter with Steve and GrowthReady (formerly known as Career Competitor) by providing your details here - Request to become part of our communityAlso be sure to give him and the show a follow on Instagram @coachstevemellor

On this episode, Pete and Julie welcome Co-Founder and CEO of Work from Anywhere, John Lee, to the show to talk remote working strategies that keep WFA from becoming WTF! John shares his unique insights from the front lines of advising some of the largest corporate enterprises creating agile talent models through remote working strategies. The group talks the value and impact of remote working on the employee experience, and how employers are enabling successful Work From Anywhere (WFA) programs. John shares key characteristics and best practices for organizations winning with WFA in contrast with those failing, and tips for how to measure and drive business outcomes and ROI through a thriving WFA model.  Connect with John: https://www.linkedin.com/in/j0hnlee/ https://x.com/john_w_lee Connect with Work from Anywhere: https://wfa.team/ https://www.linkedin.com/company/the-work-from-anywhere-team/ https://x.com/AnywhereTeam  Connect with the show:   LinkedIn: http://linkedin.com/company/hr-payroll-2-0  X: @HRPayroll2_0 @PeteTiliakos @JulieFer_HR

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.

Austere Medicine (pronounced aw-steer) – the practice of remote field medicine in wilderness, post-disaster situations and emergency situations.  This week on Everything You Didn't Know About Herbalism, we are featuring the best-selling author, US Army and US Special Forces Medic Veteran, clinical herbalist, austere medicine specialist, wilderness survival expert, and all-around badass, Sam Coffman. Listen in as Thomas and Sam dive into an engaging conversation surrounding what austere medicine is, why this realm of study is invaluable to every survival-enthusiast and herbalist alike, and how a bit of herbal education, wilderness experience, and a survivalist mindset could very well save someone's life someday–-even your own! As always, we thank you for joining us on another botanical adventure and are so honored to have you tag along with us on this ride. Remember, we want to hear from you! Your questions, ideas, and who you want to hear from are an invaluable piece to our podcast. Email us at podcast@mountainroseherbs.com to let us know what solutions we should uncover next within the vast world of herbalism.  Learn more about Sam below! ⬇

Summary In this episode of Startup Junkies, hosts Victoria Dickerson, Jeff Amerine, and Daniel Koonce are joined by Anna Beth Gorman, CEO of The Women's Foundation of Arkansas (WFA). Founded in 1998, the Women's Foundation of Arkansas has been working to understand the diverse needs and realities facing women and girls so it can respond through purposeful action and engaged philanthropy.  The foundation's initiatives, such as the Women's Economic Mobility Hub, support Black women entrepreneurs by providing them with unrestricted funding, mentorship, and networking opportunities. WFA also addresses barriers faced by women entrepreneurs, including language barriers, resource awareness, and access to capital. Additionally, the foundation's internship program, funded by the Delta Regional Authority, offers housing and transportation for high-paying internships, helping first-generation college students gain essential social and financial capital. Gorman also mentions the "Girls of Promise" program, which introduces young women to STEM careers through hands-on activities and job shadowing. WFA's extensive efforts in promoting women's economic development in Arkansas involve publishing reports on economic indicators for women and advocating for inclusive language and easier resource accessibility.  Throughout the episode, Anna Beth shares about her experience working to support women entrepreneurs in Arkansas, the unique barriers that exist for these women, and how running for the Arkansas Secretary of State impacted her approach to advocacy.   Show Notes (0:00) Introduction (0:44) Anna Beth's Origin Story (2:40) The Difference the WFA is Making (4:33) Barriers to Women Entrepreneurs (7:44) WFA Success Stories (10:17) About the WFA's Financing Options (12:34) The WFA's Impact (14:35) The WFA's Program for Young Entrepreneurs (18:34) How to Get Involved in the WFA's Programs (20:00) About Anna Beth's Background (24:53) Lessons from Running for Arkansas Secretary of State (28:33) What's Next for the WFA (29:02) Closing Question   Links Victoria Dickerson Jeff Amerine Daniel Koonce Startup Junkie Startup Junkie YouTube Anna Beth Gorman Women's Foundation of Arkansas

Wilderness first aid is considered a vital life skill in countries like Germany, Denmark, and Brazil, where WFA knowledge is a prerequisite for obtaining a driving license.  

In March of this year, Brandon took his wife and a visiting climber from Hungry to the Atlantis climbing area in Queen Creek Canyon near Phoenix, AZ. They were warming up on some easy routes and were all thoroughly enjoying the day. On Brandon's second lead of the day climbing an easy 5.8, things were going fine until they weren't. From what Brandon later heard from his belayer, wife, and a bystander who witnessed the event, he was approximately 7-8 ft above his last bolt (the second bolt in the climb) and at clipping level to the next one, when a flake of rock he was using as a toehold sheared off quite suddenly. The flake fell and hit his belayer's hand, who had the presence of mind not to lose the rope. Brandon fell, hit a ledge with his shoulder and then head and then hit the ground 20 feet below. Listen here for the full story. This podcast is produced by Ashley Saupe. This podcast is sponsored by Rocky Talkie, the American Alpine Institute and LIVSN. HELMET GIVEAWAY: Brandon feels so passionately about people wearing helmets, that he wants to purchase TWO helmets for TWO people that would be unable to purchase their own helmet due to financial reasons. He was wearing a Black Diamond Capitan helmet when he had his unplanned encounter with gravity (and that's what very likely saved his life) so that's the helmet he wants to purchase to give away. In order to be considered for this helmet sponsorship, head over to thesharpendpodcast.com and sign up on the homepage. Remember, this is exclusive to people who do not already have a helmet due to financial reasons. Giveaway will be on September 30th. Good luck! → Use code “SharpEnd25” to save $25 on the fall WFA course October 5-6 2024 at the Monadnock Climbing Gym. Register at https://www.climb-monadnock.com/ → 10% off LIVSN clothes with code TSE10 (limited to 30 uses) → 10% off Rocky Talkie radios at RockyTalkie.com/SharpEnd → 15% off Swoop garments with code SHARPEND → 20% off First Aid contents at MyMedic.com with code SHARPEND20 Instagram: the_sharp_end_podcast YouTube: @thesharpendpodcast Become a Patreon: patreon.com/thesharpendpodcast Visit my website: www.thesharpendpodcast.com

We are so glad you joined us today as Keith Kidwell shares from the Book of James. Keith, and his wife Mary, are retired Assembly of God missionaries. They've made WFA their home church and we are blessed to have them as members!

Twitter filed an antitrust suit against a tiny non-profit trade group and a bunch of big companies for “illegally” boycotting his Nazi bar. To protect free speech! And for subscribers: Did Kamala copy Trump's plan to cut taxes on tipped compensation?  Links: RELEASE: Sen. Ted Cruz's No Tax on Tips Act Does Little for Low- and Moderate-Wage Workers But Opens Door to Tax Abuse by Wealthy https://www.americanprogress.org/press/release-sen-ted-cruzs-no-tax-on-tips-act-does-little-for-low-and-moderate-wage-workers-but-opens-door-to-tax-abuse-by-wealthy/  It's Now Impossible to Search Old Trump Tweets on X https://www.mediaite.com/online/its-now-impossible-to-search-old-trump-tweets-on-x/  Duke Really Did Get All The Foul Calls, Washington Post, April 7, 2015 https://www.washingtonpost.com/news/fancy-stats/wp/2015/04/07/duke-really-did-get-all-the-foul-calls-in-the-2015-ncaa-tournament/ House Judiciary Committee Interim Report on GARM https://judiciary.house.gov/sites/evo-subsites/republicans-judiciary.house.gov/files/evo-media-document/2024-07-10%20GARMs%20Harm%20-%20How%20the%20Worlds%20Biggest%20Brands%20Seek%20to%20Control%20Online%20Speech.pdf House Judiciary Documents on GARM https://judiciary.house.gov/sites/evo-subsites/republicans-judiciary.house.gov/files/evo-media-document/GARMReportFinalAppendix.pdf GARM Brand Safety Floor https://wfanet.org/l/library/download/urn:uuid:7d484745-41cd-4cce-a1b9-a1b4e30928ea WFA 2023 Annual Report https://wfanet.org/l/library/download/urn:uuid:0580b3a0-e365-4d61-b5cd-6d9d2e2557f2/2023+wfa+annual+report.pdf?redirected=1723422670 GDI Disinformation Risk Assessment: The Online News Market in the United States https://www.disinformationindex.org/country-studies/2022-12-16-disinformation-risk-assessment-the-online-news-market-in-the-united-states/ X v. WFA complaint https://storage.courtlistener.com/recap/gov.uscourts.txnd.393003/gov.uscourts.txnd.393003.1.0_2.pdf   FTC on Group Boycotts https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/dealings-competitors/group-boycotts 15 U.S.C. § 1 https://www.law.cornell.edu/uscode/text/15/1 FTC v. Superior Ct. Trial Lawyers Ass'n, 493 U.S. 411 (1990) https://scholar.google.com/scholar_case?case=7145214033986459725 NAACP v. Claiborne Hardware Co., 458 U.S. 886 https://scholar.google.com/scholar_case?case=7271075303659098319 Show Links: https://www.lawandchaospod.com/ BlueSky: @LawAndChaosPod Threads: @LawAndChaosPod Twitter: @LawAndChaosPod Patreon: patreon.com/LawAndChaosPod

On today's podcast, Stephanie and Tara discuss some of the latest bombshell lawsuits and leaked information confirming MSM and social media censorship. Your hosts discuss prosecutors in Special Council David Weiss' office accusing Hunter Biden of accepting payments from a Romanian businessman who was attempting to influence the U.S. government, a federal judge ruling that Google broke antitrust laws by building an illegal internet monopoly, leaked Zoom videos showing how the Biden-Harris admin used psychographic microtargeting to create misinformation and disinformation narratives around Biden's mental decline during the 2020 election, a billion dollar defamation lawsuit against CNN, X and Rumble filing a federal lawsuit against the WFA for violating antitrust laws by organizing boycotts against tech companies that wouldn't change their misinformation / disinformation policies, and 15 states filing a lawsuit against the Biden Admin for a ruling pertaining to the illegal migrant health insurance and the Affordable Care Act. And, Kamala finally decides to schedule a press interview... sort of.  Read the blog and connect with Tara and Stephanie on TikTok, X, Parlor, YouTube, Rumble, Facebook, and IG. https://msha.ke/unapologeticallyoutspoken/ Want to support the podcast and join the conversation? Head over to our Etsy store and pick up a cool UO Podcast sticker.  https://www.etsy.com/shop/UOPatriotChicks  

Sean Oldfield was climbing Mount Shasta this year in May when he was violently struck in the back of the head by a falling rock on his descent. Despite wearing a helmet (which saved his life), Sean ended up getting flown off the mountain in a helicopter to the hospital, where he received multiple staples in his head, a fractured skull, and a concussion. Tune in to hear the details and what he learned. This podcast is produced by Ashley Saupe. This podcast is sponsored by Rocky Talkie, the American Alpine Institute and LIVSN. → Use code “SharpEnd25” to save $25 on the fall WFA course October 5-6 2024 at the Monadnock Climbing Gym. Register at https://www.climb-monadnock.com/ → 10% off LIVSN clothes with code TSE10 (limited to 30 uses) → 10% off Rocky Talkie radios at RockyTalkie.com/SharpEnd → 15% off Swoop garments with code SHARPEND → 20% off First Aid contents at MyMedic.com with code SHARPEND20 Instagram: the_sharp_end_podcast YouTube: @thesharpendpodcast Become a Patreon: patreon.com/thesharpendpodcast Visit my website: www.thesharpendpodcast.com

Kirk and Fred have been friends for a long time. They have done adventure races together in the past and know where their limits lie. During this adventure, Fred nearly lost his life to heat stroke when they were doing the Rim to Rim to Rim (R2R2R) in the Grand Canyon. Kirk and Fred talk openly about what led up to the incident and how they managed it during and after. Tune in to hear more. This podcast is produced by Ashley Saupe. This podcast is sponsored by Rocky Talkie. → Use code “SharpEnd25” to save $25 on the fall WFA course October 5-6 2024 at the Monadnock Climbing Gym. Register at https://www.climb-monadnock.com/ → 10% off Rocky Talkie radios at RockyTalkie.com/SharpEnd → 15% off Swoop garments with code SHARPEND → 20% off First Aid contents at MyMedic.com with code SHARPEND20 Instagram: the_sharp_end_podcast YouTube: @thesharpendpodcast Become a Patreon: patreon.com/thesharpendpodcast Visit my website: www.thesharpendpodcast.com

Practical tips for nonprofits on addressing outdated information, integrating board members into fundraising, managing remote teams, and the importance of board succession planning, with the helpful insights from Muhi Khwaja, CFRE and trainer from Fundraising Academy.    Watch on video!--Addressing Outdated Information in Presentations-- A nonprofit professional asks how to manage a situation where a CEO presented outdated and incorrect data. Muhi begins his response by emphasizing the importance of having updated talking points and literature. He suggests that marketing departments should create and regularly update a pitch deck with current statistics. Muhi also advises providing updated information electronically to correct any mistakes without embarrassing the CEO. --Integrating Board Members in Fundraising-- Another question comes from a CEO who wants to involve a passionate board member in fundraising, despite resistance from the development department. Muhi stresses that board members are integral to fundraising and should not be seen as outsiders. He advocates for development teams to work closely with CEOs to engage board members in fundraising, whether through thank-you calls, grant meetings, or personal donor visits. This integration can be managed effectively by having a development committee that includes board members. --Managing a Work-From-Anywhere Team-- Pat from Flagstaff, AZ, sought advice on managing a team spread across different time zones. Muhi shares his experience with a work-from-anywhere (WFA) structure, emphasizing the importance of scheduled meetings, time management tools like Calendly, and communication platforms such as Microsoft Teams and Slack. He highlights the flexibility and productivity benefits of WFA, saying that organizations should find a cadence that works for them and allow their teams to balance work and personal lives effectively. --Importance of Board Chair-Elect Positions--- Robert from Omaha, NE, asked about the necessity of having a board chair-elect. Muhi supports the idea, noting that having an elect position helps with continuity and ensures smooth transitions. He recommends updating bylaws to reflect this policy and having job descriptions to distinguish between the roles of the current chair and the chair-elect. This approach helps in maintaining organizational knowledge and stability. --Professional Development and CFRE Training-- Muhi and Julia discuss a recent initiative where they launched the first Muslim CFRE study group, in partnership with CFRE and AFP Global. This initiative aims to provide professional development opportunities for Muslim fundraisers, with plans to continue this annually. Follow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Let the Road to Canton begin! 

In this episode of Remote Work Radio, our host Marta Nielsen and her colleague Katie Christensen, of USU Extension's Remote Online Initiative, interview Jill Christensen, a top-rated global speaker and employee engagement expert. Jill shares her strategies for re-engaging employees, drawing on her extensive experience as a former Fortune 500 corporate communications executive and Six Sigma Green Belt. With her insights on attracting, retaining, and engaging remote employees, Jill provides valuable takeaways for enhancing productivity and organizational success in the remote work era. Tune in to learn how business leaders can nurture a more engaged and productive remote workforce.   I

Gustavo Alanís, director del Centro Mexicano del Derecho Ambiental, y Jorge Richards, director general de la WFA, se unen a Carmen Aristegui para conversar sobre la preocupación climática que se cierne sobre nuestro planeta. La ONU ha avisado que la temperatura global podría superar temporalmente los 1,5º C por encima del nivel preindustrial en los próximos 5 años. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a crazy incident where my guest was bit by a rattlesnake in June of 2022 and ended up in the hospital for 12 straight days. She was climbing at Consumnes River Gorge in Lake Tahoe and it was going to be her first time trad climbing. The crew was getting all set up near the first climb, she decided to use the “facili-trees” (if you will) before putting on her harness. She walked away from the group and found a private area, was about to go when she felt something bit her! Tune into this crazy story of a rattlesnake bite and her long road to recovery. This podcast is produced by Ashley Saupe. This podcast is sponsored by Rocky Talkie and supported by the American Alpine Institute. Sign up on Instagram to win some climbing gear from Ropelite valued at $185! The kit includes: two 6-foot Red Ultralight Anchor Slings Two 20-inch Ultralight Hitch Cords and One Skimo Tether. That is a $185 dollar value. Drawing is on June 15th. Don't forget to sign up for the Arc'teryx Climbing Academy: https://squamish.arcteryxacademy.com/ → Use code “SharpEnd25” to save $25 on the fall WFA course October 5-6 2024 at the Monadnock Climbing Gym. Register at https://www.climb-monadnock.com/ → 10% off Rocky Talkie radios at RockyTalkie.com/SharpEnd → Up to 30% off Hydration & Energy Bundle. Includes each of each best-selling flavors of Hydration & Energy at protekt.com/sharpend → 10% off Swoop garments with code SHARPEND → 20% off First Aid contents at MyMedic.com with code SHARPEND20 → 10% off any wilderness medicine course with Desert Mountain Medicine using code SHARPEND Instagram: the_sharp_end_podcast YouTube: @thesharpendpodcast Become a Patreon: patreon.com/thesharpendpodcast Visit my website: www.thesharpendpodcast.com

Send us a Text Message.Please subscribe to channel and go to link below for more sports content!linktr.ee/GABPodTUNE IN as I discuss the Women's Football Alliance (WFA) with Jebrae Williams, DC Divas Linebacker! We'll discuss how Women have been playing organized tackle football in the US for over 40 years. The WFA is home to many elite athletes including National Team Members and NCAA D1 stars. We'll also discuss the DC Divas, their team and just how impactful the game of football truly is! One of the best teams in the WFA, we'll get to learn a little about their history, team roster, AND MORE!!!!In addition, the WFA National Championship Games are played at the Hall of Fame in Canton, OH! The WFA and DC Divas games can be viewed live on ESPN2 and Women's Sports Network. https://www.dcdivas.com/No copyright intended!Click https://linktr.ee/GABPod for more content!!!

Did you know marketers will spend more than $650 billion on online ads this year? Or that a surprisingly massive chunk of this spending will be completely wasted?This week, Elena, Angela, and Rob discuss Bob Hoffman's recent book, Inside the Black Box, which highlights one of the dark sides of online advertising—ad fraud. As marketers, we all know ad fraud is a problem. But it might be even worse than we thought. Shockingly, WFA says that by 2025, ad fraud may be the second largest source of criminal income on the planet.Topics covered:   [00:45] Introducing Inside the Black Box[02:30] Why programmatic media buying is subject to fraud[07:30] What's wrong with MFA sites[12:30] Types of ad fraud[16:30] Ad viewability across ad formats[19:00] How to prevent and reduce wasted ad spend   To learn more, visit marketingarchitects.com/podcast  Resources: Inside the Black Box by Bob Hoffman, 2024: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=C0C74A04140F82EE2540EF23F30FEDED&temp=False&tx=0&source=Report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Taylor's success stems from her grit and bravery—always chasing her dreams. She joined Tri Delta as a graduate student, drawn to our values, and eventually served Alpha Kappa Chapter as president. Taylor shares her journey navigating postpartum depression, the power of community and how she helps others prioritize mental health and seek life-changing support. Juggling roles as a mom, wife, connector and advocate, she has still found a way (and the time!) to break barriers by playing tight end for the Cincinnati Cougars, a semi-pro football team. Her football journey defies societal norms, inspiring women in male-dominated spaces. Learn about the Women's Football Alliance and building high-powered partnerships (including one with ESPN). Join us to hear Taylor's her inspiring words, feel her positivity and discover how she is a role model for women and moms everywhere! Then catch No. 42 and all the Cincinnati Cougars in action through streamed games on cincinnaticougars.org.

We had our first game this week, so that means I finally remember the other podcast where I have a hard time with cohosts being busy. I mean the other other podcast. God this was easier when all my work was freelance.

Welcome to Episode 41 of the Scaling to Business Success Podcast! If you're creating offers for your coaching business and you want to create bonuses that get people to BUY and say YES to your program, this episode is for you! Over the years, I've had to learn how to create bonuses that actually solved different problems and objections that my audience has. This is what a lot of business coaches don't teach and I want to solve this problem for you here. Don't be like me and create bonuses that are actually courses because no one wants to invest into an online course and have to go through ANOTHER program just to get the desired result. I used to do this with my early YouTube programs and I thought I was doing something correctly.  I was wrong.  Take a listen to this episode and I hope that you learn something new today! I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Welcome to Episode 40 of the Scaling to Business Success Podcast! I want you to think about the unsolicited opinions that others have gave you over the last few months or years. Were they worth it? Did they help you in any way? Did they alter your course of action for your life or your online business? I want to talk to you about that in this week's episode of the podcast. When it comes to people's opinions, I personally had to learn this the hard way. Other people's opinions won't help you grow and they won't help you achieve the success and greatness that you want to achieve.  There are so many business coaches who let other's opinions of them stop them from taking action on the idea that they feel would bring them success. When this happens, the idea never takes place and they are still stuck in the same place they were months ago. If this is something that you're dealing with, then I want to help you in this episode! Ready to dive in? Let's do it! In this episode you'll hear: Entrepreneurship is about yourself, not about others. This is your life and your business, and you can do what you want! No more asking for permission, no more asking for opinions on what you should do. You are the star of your business, and it's time to let YOU shine. There's a difference between passion and emotion. If you're passionate about something, the idea will eventually come to life. But you also need to have emotional intelligence as well. This will help you move along and acheive your goals and dreams faster. Don't care about what others think. I used to have this problem, and it's the reason why it took me so long to do what I wanted to do in business. I was afraid of what others would think, and how they would judge me for doing something different. It'll be okay in the long run.  Develop a sense of self and start to build confidence. In order to stop thinking about what others think of you, it's time that you start to build your own self confidence and feel okay about what you're doing, even if you think that it could be a bad idea or not. Surround yourself with accepting and supporting people. You deserve to have those types of people in your corner. The more supportive people that you have, the better! I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Welcome to Episode 38 of the Scaling to Business Success Podcast! If you are thinking about starting a podcast, then this episode is for you! One thing that I can definitely say about having a podcast is that I truly love it! I'm able to reach out to my audience and it doesn't require much from me to make that happen. Having a podcast and creating weekly episodes for your audience is a great way to grow your audience organically. When you have an online business, you want to make sure that you're consistently showing up for your audience and that you can help them solve their problems with the content that you create. If you don't know a little of my story, I used to be on YouTube between the years of 2018-2022. Utilizing YouTube was the main way that I grew my audience and my online business. But I decided to get into podcasting because I wanted to reach my audience in a different way, and it's been a wonderful decision that I have made. So, if you're thinking about starting a podcast for your ideal audience so that you can reach out to them in a more personal way, this episode was created just for you! You're going to learn the five questions that you should ask yourself to make sure that having a podcast is the right venture for you and your business. Ready to dive into the episode? Let's do it! In this episode you'll hear: What is the purpose and the message of your podcast show? If you can't come up with this before you start recording episodes, you may want to check this out.  Do I have the time and commitment? Being able to record and edit your content for your podcast show can take time. Are you willing to do what it takes to make this happen? If you're not able to set aside time (minimum of 6-8 hours a month) to record and edit your content, then having a podcast may not be the right avenue for you. Am I passionate about the topic? Being truthfully honest, I have switched the content that I had on my podcast because I wasn't too passionate about the content I was initially putting out. But this is why you want to make sure that the content you put out is something that you absolutely LOVE creating. This will make the process easier for you, and your audience will love it too. What's the main statement for my show? Having a main statement is going to help you stand out from others in your niche, and it will also let people know what your podcast is all about. When they see and/or hear your podcast statement, will they know that your podcast show is for them? What is my unique angle or value proposition? This is important for you to have, even outside of creating a podcast. What is your unique take on how you do things differently than other people? How were you able to achieve results in a way that others weren't able to do? How does this make you stand out? Your unique angle/value proposition is going to take you far, as long as you let people know your angle and why you are for it or against it.  I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Welcome to Episode 37 of the Scaling to Business Success Podcast! If there's one thing that I have learned over the last few years, is that is definitely OKAY to love money!  There's this thing in the coaching industry where people are telling other brand new coaches that it's not okay to love money, but instead it's important if you focus that energy into working with your clients. I agree to a certain extent. I believe that you can do both.  I don't want you to love money from a greed standpoint because that's what we don't want. I want you to understand that it's okay to love money from a standpoint of "money will help me do great things, money will expand my business, money will help me to become a better coach to my ideal clients." Money is good, and I want you to feel good about money coming to you. You need money to survive and to build a successful business. I think it's time for you to change your relationship with money, and it can start with this podcast episode. Ready to dive into the episode? Let's do it! In this episode you'll hear: How money is energy. Once you realize this, it becomes easier for you to understand how your mindset and mood can either repel or bring money to you. The answer to the #1 question: why is it okay to love people, things, and experiences but why is it not okay to love money? How money can buy you the freedom and time to do more of what you love! Money can literally change your life in more ways than one.  Money can amplify and multiply your positive impact on the world.  I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Welcome to Episode 35 of the Scaling to Business Success Podcast! Experiencing failure is something that a lot of us wish that we can avoid. Sometimes failure makes us feel as if we aren't good at what we do. But that's not the case. As a business coach and a business owner, I feel that we should look at failure differently. Failure doesn't mean that we aren't good enough, it just means that we have to find a different way to achieve the success that we want to have.  I want you to learn to embrace failure and see it as a good thing. A lot of business coaches wouldn't be where they are now if they didn't fail at something. Embracing failure is just a stepping stone to your new success that's coming to you. Ready to dive into the episode? Let's get into it! In this episode you'll hear: Why it's important for you to celebrate all failures that happen to you!  How you should view failure as feedback and what to do about it How to shift your mindset from performance to purpose - this is great for you when you're learning to embrace failure. If you focus on your purpose, failure won't feel so bad when it happens. Why you need to start viewing failures as stepping stones to your success. Let failure reveal new ideas to you! If one idea didn't work, then failure could be letting you know that the other idea you had is the one that you need to go with.  I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Welcome to Episode 35 of the Scaling to Business Success Podcast! Creating online courses is such a fun thing! It helps to package your knowledge into a product that your audience needs, you can get paid for your knowledge and expertise, and you can eventually put it on evergreen to bring in consistent sales of your course. But as you're creating your online course, you might get stuck on a particular process or part, and this can make you feel that creating courses can be difficult.  I don't want the process of creating online courses to feel like that for you. It's time for you to get unstuck!  I've created this podcast episode for you, especially if you're feeling stuck in your creative process and you're not sure of what to do next.  Let's get into this week's episode on the podcast! In this episode you'll hear: How to think about the outcome of your online course (and to also think about the outcome of your business overall). Whenever you think of this, creating your online course is going to be less difficult for you.  Why it's important for you to think about the biggest pain point that must be solved for your ideal audience. When you solve their problem, they'll come to you. How can you get your audience from Point A to Point B? What steps are needed for them to take? What process are you going to tecah them?  What are you creating: an introductory course or a signature online course? This makes a difference because this will help you come up with pricing ideas and options for your online course.  How to create your online course the SIMPLE way, and not make it so complicating like what you see online.  I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Welcome to Episode 34 of the Scaling to Business Success Podcast! If you are just starting out with your online coaching business, and you're not sure as to how stand out and show your ideal clients that you are the best option to help them with their problems, then this episode is for you! When I was starting out with my online coaching business, I wasn't sure how I would be able to stand out from others in my niche. But what helped me was to just be myself and show them that I am the best person for the job. It also helped me because I was creating YouTube videos on a weekly basis and that helped me to reach people who never knew who I was. It can take time for you to get noticed in your niche, especially if you're brand new. But as long as you stick with it, and continue to push forward, things will change for you and your business.  If you're ready to learn how to stand out in your market, get noticed and start bringing in more clients for your business, let's get into it! Let's dive in to this week's episode! In this episode you'll hear: Why it's important for you to act as if you've already mastered your particular niche - this helps to keep your mindset ready because you're going to be the expert in your niche! Act like you already are! Why you need to produce consistent content - this helps with the growth of your business, and it helps you to stay top of mind with your audience (consistent content can be podcasts, videos, posts on social media, etc.) Why it's important for you to limit the number of social media platforms you're on. This can lead to confusion with your ideal audience Experiment with online advertising! This is important if you want to fast track your growth of your business without relying on organic traffic or organic social media posts.  Learn how to automate your entire online process! This can be with your emails, scheduling and batching episodes of your podcast or YouTube channel, interacting with your ideal clients, and so much more! I hope that you enjoy the episode! Want to learn how you can turn your knowledge into a profitable online coaching business so you can stand out in a crowded market, work with dream clients and #WFA (work from anywhere)? Register for my free two-day mini course that's available NOW! I hope that you enjoyed this episode! I look forward to chatting with you next week on the Scaling to Business Success Podcast!   Links & Resources: Symone's website Send me a DM on Instagram! Let's chat there! The Scaling to Business Success Podcast website Check out my FREE two-day mini course - REGISTER NOW!   Please support the podcast by giving an honest Rating/Review for the show on iTunes! I'll be forever grateful.

Dr. Mike Brasher recently joined the crew from Campus Waterfowl for an opportunity to reconnect with his roots, as he shared a soggy morning in the cypress swamp with current and former students of his alma mater, Mississippi State University. This episode, which originally aired on Campus Waterfowl, recaps an exciting ring-neck hunt and shines a spotlight on the passion this group has for waterfowl and wetland conservation through their work on the Mississippi State chapter of Ducks Unlimited. Joining on the podcast were Derek Christians of Campus Waterfowl and Drew Brown and Hunter Yelverton from Mississippi State. The group also discussed duckDNA, the exciting project that is connecting duck hunters with scientists to inform some of today's most ground-breaking research. www.ducks.org/DUPodcastwww.campuswaterfowl.com

In this episode of Remote Work Radio, our host Marta Nielsen interviews Mandee Herbert, a dedicated accounting student who embarked on her emote work career journey. Mandee shares her experience of taking the Certified Remote Work Professional course and engaging in a career coaching session with her program coordinator, which proved pivotal in shaping her career trajectory. Mandee discusses how the course and coaching session helped her gain clarity and direction for the next steps in her professional journey. Join Marta and Mandee as they delve into the power of guidance in navigating the evolving landscape of remote employment. This episode offers valuable insights for anyone considering a remote work career path and those seeking guidance in defining their professional aspirations.    

In this episode of Remote Work Radio, our host Marta Nielsen interviews Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts. Dr. Tsipursky shares insights into leveraging hybrid and remote work to enhance retention, productivity, and cost-efficiency within organizations. Drawing from his best-selling book, Returning to the Office and Leading Hybrid and Remote Teams, Dr. Tsipursky explains the crucial role of cognitive biases in leadership decisions and offers practical strategies for navigating the evolving landscape of work. Don't miss this enlightening conversation, where Marta and Dr. Tsipursky explore the future of work and the transformative power of hybrid models in shaping organizational success.    

The Idiots talk to author of I'm a Lebowski, You're a Lebowski, Bill Green. Matt pisses on Ted's new rug!

The Iowa Classic at WFA, Purdy Kills it Again, and More - Monday Hour 1

Iowa Basketball at WFA, Santa Makes the Naughty List, and More - Friday Hour 2

The term "marketing effectiveness" has gained attention lately, but what does it really mean? And what's stopping marketers from developing truly effective work? The World Federation of Advertisers (WFA) recently investigated this exact question with a survey of more than 300 marketers. This week, Angela, Rob, and Elena are breaking down the definition of marketing effectiveness, discussing the findings of the WFA's report, and sharing their own thoughts on how to reach, measure, and educate others on the value of marketing and its impact on the business. Plus, they're sharing their favorite resources for leveling up your own marketing activities. Topics covered: [02:00] The WFA's “Creating a Global Culture of Marketing Effectiveness” report[06:30] The need for greater collaboration in marketing and between departments[08:30] What is the definition of marketing effectiveness?[12:30] Including both short- and long-term results to determine effectiveness[15:00] The challenge of measuring marketing results[17:30] The hosts' favorite effectiveness resourcesTo learn more, visit marketingarchitects.com/podcast. Resources: 2023 WFA Report: https://wfanet.org/knowledge/item/2023/08/23/Creating-a-Global-Culture-of-Marketing-EffectivenessGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Episode Summary Bex and Inmn talk about first aid and why it's super important for everyone to know a little. They talk about different trainings you can take, different situations you might need to know first aid for, what the world of street medics is like, and when to seek higher levels of care. They also talk about a really helpful zine by Riot Medicine called Basic First Aid for Emergencies. Host Info Inmn can be found on Instagram @shadowtail.artificery. Guest Info Bex can be found nowhere. However, Riot Medicine, the writers of Basic First Aid for Emergencies, can be found at riotmedicine.net where you can find a lot more resources on learning about first aid, and responding to emergencies and all sorts of situations. You can read Basic First Aid for Emergencies here. Publisher Info This show is published by Strangers in A Tangled Wilderness. We can be found at www.tangledwilderness.org, or on Twitter @TangledWild and Instagram @Tangled_Wilderness. You can support the show on Patreon at www.patreon.com/strangersinatangledwilderness. Transcript Live Like the World is Dying: Bex on First Aid Inmn Hello, and welcome to Live Like the World is Dying, your podcast for what feels like the end times. I'm your host Inmn Neruin and I used to them pronouns. This week we're talking about something super important that we've covered in bits and pieces in other episodes and that is first aid. This episode was used on our other podcast that I host called Strangers in a Tangled Wilderness. On that podcast we have a voice actor narrate our monthly zine and I do an interview with the author. This month we chose to use our zine Basic First Aid for Emergencies by Riot medicine and invited our friend Bex to talk about first aid. Bex is not the author of the zine but does know a lot about first aid. And since this is a very much a Live Like the World is Dying topic, we decided to feature it over here. Content warning, we talked about blood and bodies. I mean, the precious light that fills our bodies. There's no blood in us. Bex has been on Live Like the World is Dying before to talk about treating gunshot wounds and it was one of the first episodes. So, go back and listen to that one if you haven't already. But first, we are a proud member of the Channel Zero Network. And here is a jingle from another show on that network. Doo doo doo doo. Inmn Real quick. We just launched a Kickstarter for Penumbra City, the TTRPG that we've been writing--we being Strangers in a Tangled Wilderness. The Kickstarter launched on June 1st, which might have been yesterday or might have been a long time ago. Watch the game that inspired the short story Confession to a Dead Man come to life. We also have an actual play recording of us playing that game that just came out on this feed right before this episode. So give it a listen. And check out the Kickstarter at kickstarter.com/projects/penumbra-city/penumbra-city. Find your friends. Kill the God King. Inmn And we're back. Thank you so much for coming on the podcast today and for talking. Bex Woo! Inmn And for talking to us about this thing that is just so important and something that we will...a topic that we absolutely can't cover in a single podcast episode but we're gonna try to get through the basics of. Would you like to introduce yourself and just tell us a little bit about your background in first aid and like responding to emergencies? Bex Yeah, my name is Bex, thanks so much for having me on the podcast. Stoked to be here. I first got involved with doing first aid or like emergency medical response in 2010 when I took my first street medic training with the Rosehip [Collective] medics out of Portland. Previous to that I, you know, was like a youth lifeguard and things like that. But, I feel like that's that training in 2010 kind of kicked me off on a different path and I've been sort of running as a street medic since then and running medic trainings and street medic trainings for the last 10 years. And, now work professionally doing wilderness first aid trainings as well. I'm having...I'm not like an expert medical practitioner, but I do have a bit of experience and I'm extremely passionate about education and sharing knowledge and making this skill set accessible to folks who are interested in it. Inmn Yeah, yeah. And it's funny because I feel like people who...like there are a lot of people who are like, extreme experts in a field or something, but are like, maybe not as excited about teaching or education or finding ways to introduce people to those worlds as much. So. Bex Yeah, and especially in the sort of medical industrial complex, I feel like it's a place where people often feel extremely alienated both from their own bodies and also from being able to access information about how to take care of themselves or take care of people around them. And, I feel like trying to break that down and make that...change emergency medical response from something that is, like, highly specialized and professionalized to something that is available and accessible for everyone is tight. Inmn Yeah, yeah, it is a very, very cool thing. And, you know, that's part of what this zine is supposed to do, it's supposed to kind of break down the barriers to just, you know, people who have no medical training to have some kind of foothold in responding to different emergencies. But to kind of back up from that--although listeners, we are probably not going to like go through this zine, page by page in this interview because that would, one, take way more time than we have on this podcast to talk about all the topics and, two, because it is possibly not the best way to learn about the minutiae of these topics. So, we're gonna focus mostly on talking about what first aid is and why it's important and how you can learn more about it outside of an hour long podcast. But, Bex, Could you could you tell us kind of like what...what is first aid? And what is kind of the scope of first aid? Bex Yeah, the like, general gist of first aid is: it's the very first care or intervention that someone receives, or gives to themselves when a illness or injury occurs. So, this is usually what's happening by a layperson, someone who's not a professional, and is happening in, you know, where the injury or illness is happening rather then in a clinical setting. And this can range from the everyday first day that we give ourselves at home, like, "Oh, I got a cut. I'm gonna wash it out in the kitchen sink and put a band-aid on it." Or it could also be in a protest scenario or it could be in a wilderness scenario or it could be anywhere. Anywhere there are people doing things there is first aid happening. Inmn Cool. That is a very great explanation for first aid. And, for folks who are kind of like less knowledgeable--maybe they're hearing these phrases for the first time--what is a street medic? And what do street medics do? Bex What do street medics do. [inflected as more of a statement] Yeah, so a street medic is basically someone who has some amount of emergency medical response training, who goes out in a protest or demonstration sort of scene, whether that is mobilization in the street, or whether it's hanging with their affinity group, or whether it's place based, sort of like encampment type of protest, or anything like that, and responding to the types of illnesses and injuries that we might see in those settings, including things like dealing with police munitions, chemical weapons, or potentially gunshot wounds, as well as like, "Ah! The bike brigade hit me and I fell over and now I'm scraped up," or whatever, but it's basically doing some emergency medical response in a protest setting. Inmn Well, cool, and what kind of training do street medics usually have? Or like could that vary? I'm asking you leading questions I know the answers to. Bex Well, there's controversy here actually. I would say that the gold standard for street medics is to have a twenty-hour training. In that twenty hours, you can really cover the depth and breadth of how to do a basic patient assessment system to make sure that you are really understanding the full picture of what's going on with a person that you are supporting and you learn different types of interventions, whether that's wound care, eye flushes for chemical weapons, how to tell if someone has a spinal injury, all kinds of things. You get to practice in a bunch of like fun hands on scenarios. People do shorter trainings as well. There's like bridge trainings for folks who are already coming from a professional medical background but want to get involved in sort of street medic stuff. And then there are also much shorter trainings, like just "stop the bleed trainings" or things like that where you're just dealing with major hemorrhaging bleeds. Inmn So...Oh, and like, sometimes, you know, street medics obviously have varying levels of training, like whether they have the twenty-hour training or whether they're coming to it with like, you know, like, I know nurses who are street medics. I know, doctors who are street medics. I know EMTs, wilderness EMTs, like people with wilderness first responder certifications. So there's a...Or like, herbalists or clinicians. Like there's such like a wide scope to who practices street medicine, right? Bex Yeah, definitely. And, then there's also this other side of the spectrum where, because street medics for decades now in protests have been sort of like a visible element of many protests scenarios, it can also be tempting for people to adopt this as their identity. And they're like, "This is what I do. I am a street medic and I stand on the sidewalk where I'm really safe and I don't actually participate in anything. And I've like been in situations where you've got like, ten medics, and you've got like, ten legal observers, and you've got, you know, like, a police liaison, and then there's like five people actually involved in the protest. And I would just really encourage breaking that down. And, I think that you can be supporting people and like providing emergency response or first aid while also being a really active, engaged participant in movement spaces and in demonstrations. And like approaching that with like, some nuance or some caution about like, "Hey, am I gonna mark myself as a medic if I'm gonna go do this sketchy thing? Maybe not." But like, Yeah, I think that finding like these niche ways to...or like these kind of, like, ways to bring our skills to protest movements is really awesome but not at the detriment of also being really active participants in all of the things that we're interested in and feel up for engaging. Inmn Well, yeah, and maybe we'll talk about that a little bit more later. But, before we get too heavy into theory, I just want to I just want to go over this is zine. So folks, if you're listening on the Strangers in a Tangled Wilderness podcast or if you're listening on the Live Like the World is Dying podcast, we have this zine called Basic First Aid for Emergencies, it was put out by a group called Riot Medicine and it is the first in a series of skills series zines that we're putting out, which we are woefully behind on. If you know a cool skill, and you would like to write a zine for this series of skill scenes, then you know, get in touch with us. So, this zine was put out by Riot medicine and Riot Medicine is an entity that puts out essentially medical information specifically geared at people who might go to things that, you know, some people might classify as riots or like responses to kind of like police violence or violence from the, you know, alt right or fascists. I mean, you know, fascists all of a different name. And the zine, it goes through some really kind of baseline stuff, like stuff that someone with no medical training might find as helpful tips. It talks about safety, your safety, kind of like environmental hazards, and it talks about, like, personal protective equipment that you should consider. It talks about a layperson's guide to finding someone's vital signs. It talks about best practice ways to move people who might not be able to move themselves. There is a very brief introduction to compression-only CPR, there's a brief guide to wounds, specifically for severe bleeding and then for minor wounds. There's a section on burns, heat illness--which we did an entire episode on heat illness before, so if you want to learn more about heat illness, go back and listen to "Guy on Heat Illness"--talks about hypothermia, frostbite, talks about clean water, and then kind of has a basic construction for what a first-aid kit could contain. And that is available for free to read on our website or you can get it mailed to you. And Riot Medicine also, they....just to kind of go through some of the things that Riot Medicine puts out. If you go to their website, Riotmedicine.net, you can find a more comprehensive guide to to learning about medic stuff, they put out a full length textbook called Riot Medicine, it's yeah, it is massive. It is 466 pages, which includes an absolutely obscene amount of information that might, you know, peruse at your leisure. They also put out a smaller field guide. This is something that could be like in your medic kit and view kind of like a reference piece. They put out a bridge guide for people coming from other medical professional backgrounds who want to learn how to apply those backgrounds to engaging in street medic work. And yeah, they put out a ton of really awesome stuff. And yeah, so that is kind of the basis of the guide. And instead of kind of like digging into depth of like all of these topics, I would encourage everyone to go out and read about it or to attend a training of some sort. It's going to be a much better way to learn about a lot of these topics. But, to kind of switch gears into in talking about backgrounds, on the Strangers in a Tangled Wilderness podcast, I always like to ask people kind of like, "What the story behind their story is?" or "How this piece came to be?" And that is a little less applicable in this context, but Bex, how did you get your start in learning about responding to medical emergencies of all kinds? Like what what was your catalyst or origin story, so to speak? Bex My first-aid origin story. Well, okay, first, let me just say the zine is really cool. It's a--in addition to all the things that Inmn described--it also has illustrations for almost everything. And so if you are into sort of like the visual learning, it's got illustrations. It's great. Everyone should check it out. It seems really useful. Keep it in your backpack, keep it under your bathroom counter for when you're like, "What am I supposed to do with this gnarly cut I got?" Okay, but my my villain origin...I mean, my first-aid origin story. Honestly, I'm like a very accident prone person. I would say that in general, I've got like pretty low body awareness. And it's not uncommon for me to like, get injured in odd situations. So, I've spent spent a lot of time taking trips to the urgent care and being like, "I think there might be something serious going on." And, specifically, there's like one incident that really launched me into wanting to learn more about first aid, which is that I got a pretty bad concussion from a bike accident. And I had no idea that I had a head injury. I had no idea that I should even be considering that I might have a head injury until like, the next morning when I was like collapsed in the shower and my roommates were like, lifting me up by my armpits and like patting me off and like, putting me in the car to like head out to the urgent care to like see what the fuck was wrong with me. And that experience was just like...was extremely scary and extremely eye opening to know that like there could be something like seriously wrong going on inside my body and I did not...I didn't know....I didn't know what to look for. I didn't know what was going on until it sort of like reached a more critical point. And that just made me really want to learn more. And I think that I probably went to a street medic training and also maybe like a 16 hour wilderness first-aid training in the year or two following that incident. Inmn Why did you go to a street medic training? Like, first, instead of like a WFR class or WFA class? Bex Yeah, and WFR stands for wilderness first responder. That's like an 80 hour training usually, and wilderness first aid is the WFA that Inmn just said and that's usually a 16 hour training. There's different orgs that offer those. Um, well, I went to a street medic training, because when I heard about it I thought it sounded cool and fun. And, because I was looking for a way to plug into some specific movement spaces, or like, demonstrations that were coming up that I was eager to participate in, but wasn't quite sure how to engage in. And this felt like a...I was like, "Oh, there's something I can do, like something I can offer, a skill set." And now I feel like my thinking on that has shifted, where I'm like, actually, every single person brings something. Like every person brings a skill set and that's being exactly who they are engaging in a protest space. But, at the time it felt like getting a street medic training was a really empowering sort of entry point of like, "Oh, I've got this sort of, like, motivating reason to show up and feel like I can be helpful or something." Inmn Yeah, yeah. Yeah, it's a great--I feel like it maybe this is less true now--but I feel like at--- really aging myself here--a while ago, I feel like it was a really good entry point into, like, getting involved with movements, like, in the same way that, you know, when I was a teenager I would go to Food Not Bombs. And that was a huge entry point into learning about different radical projects in my area was just going to Food Not Bombs. And so, like, I feel like street medic trainings similarly offer a very easy, low-barrier way for people to get involved in protests or like uprising movements. Or at least that's how they did in the past. I don't know if that's true anymore. Bex Yeah, and in general, I mean, I think that, like, we as human beings are like, very, sort of, like, motivated towards connection with others and like, relationship building, and, like community building and a sense of belonging. And I think that in radical movements that creating containers--whether it's things like a street medic training or Food Not Bombs or like, you know, whatever--it is finding places where people can know that, like, "Oh, I can show up here. People are going to be stoked that I'm there. They're gonna, like, be actively and enthusiastically, like, sharing their knowledge and skills and like, inviting me into the space feels really fucking good." And we need more models of that all around us. Inmn Yeah, yeah, absolutely. I mean, you know, that was one of the first ways that I got involved in that kind of stuff was like, I don't know, I went...I like was at a thing and I watched the police fuck some people up and I watched these, like, street medics like swoop in, and like, just, like, instantly have this like, response of like...it's like, I saw someone screaming because they'd been like pepper...they'd been maced in the face and there was suddenly this group of people who knew exactly what to do to help those people. And it was like...it like it was a very, like catalyzing experience for me. At least to like, see that and then be like, I want to help people like that. I want to like know what to do when my friends get hurt. Bex Yeah, totally. And I feel like doing a street medic training and getting involved in that world was a really catalyzing experience for me as well, where previously, when I would witness, you know, like, police brutalizing someone at a protest, I would be overwhelmed with this sense of helpless rage, where I'm, you know, you're like watching something terrible happening and there's nothing you can do or like, you feel like that in that moment. And one of the big things that I love about emergency medicine in general--whether it's street medicine or wilderness emergency medicine or what have you--is his emphasis on calm, like spreading calm, and bringing calm to a situation. And like, Yeah, we should all be fucking mad and energized, but we can like find a place of calm and purpose in our responses rather than feeling completely overwhelmed by hopelessness or rage. And I think that in general, like, when people have a sense of agency in a situation--whether it's a situation in their own personal life or in a protest scenario or what have you--if you feel like, there was something I could do, I could participate in some way, I had some agency here in how I chose to respond, we know that sense of agency reduces the sort of like, permanent traumatic mark that that makes on us. And how we recover psychologically from witnessing or experiencing those things has a lot to do with what we felt we were capable of in our response in that moment. And I think that, for me, having this skill set around first aid, just makes me feel more empowered and able to act and I think that is like, good for my brain. Inmn Yeah, yeah. So like, obviously, it's good for there to be people who know a lot about first aid or a lot about responding to emergencies, like people who have extensive training in doing that but why is it important for everyone to have a basic understanding of how to respond to emergencies? Like why, if we have this zine, if there's, like, you know, if there's just people running around who have 80 hours of training, like what is reading a zine about it going to do for me? Bex Yeah. I love this question. Because we...just because someone's running around with 80 hours of training or more or is a professional, doesn't mean that other people have to rely on that person. Like, we should not be recreating the hierarchies of the medical industrial complex within our movements or within our communities or within our personal lives. Like, the more that we can sort of like decentralize information, we're also decentralizing that power that people feel like they have to support themselves, to support the people around them. And like, yeah, it's freaking awesome to be able to call up someone who's an expert. Like, I use, different herbs. I'll take tinctures or use salves, but I don't actually know shit about herbalism. And it's really useful to be able to call up a buddy and be like, "Hey, this is what's going on, like, what would you recommend?" but I also want to be able to have my own little apothecary, and like, make my own little stuff that I do feel comfortable with. And, I don't want to have to rely on someone else for all of my interactions with that, and I think that sort of like general first aid is a similar thing. Like it's great to have people with more experience around, but we should all know how to clean a wound and recognize signs of infection, or like when to be worried about a head injury, or how to help someone out who's like gotten too hot or too cold, or get fucking tear gas off someone's face and mucous membranes. Inmn Yeah, yeah. And there's actually...there's a funny thing that I want to ask you about because I feel like I see it get...like it's something that is not covered in the basic first aid for emergency zine and something that I see get talked about less but I feel like is like wildly important and applicable to most people's lives. So like, you know, your experience of having a concussion and not realizing how dangerous it was, like, I think we can all relate. We've all like got...a lot of us have gotten into a bike accident and then been, like, "Oh, I'm fine, except I did hit my head, but I was wearing a helmet. So I'm probably fine." Bex All of us here have crashed our bikes, right? Inmn Or like, you know, hit your head on something like or had a friend who hit their head on something. And what are the important things to keep in mind when someone has hit their head and they're unsure about whether they have a concussion? Like, when is the...when does it go from "I'm okay," to, "I have to seek, like some kind of higher level of care for what's going on"? Bex Yeah, totally. Well, like, the basic thing that we're worried about with head injuries is swelling to the brain because there's just not much room inside the skull for the brain to swell at all. And right, like something that gets injured, like if I like, twist my ankle, that ankle is going to swell. There's plenty of room for it to do that. There's not room for the brain to swell up without like, creating some more serious problems. And so that's like, generally what we're worried about. And you can bump your head, you can bump your head pretty dang hard and not get a concussion, like not get a head injury. If you hit your head and you're like, "Oh, yeah, it hurts where I hit my head. And maybe I've got a little bit of a headache from that bonk." We're not worried about that. But if you hit your head, and you're like, "Oh, now I feel kind of dizzy. And I actually feel kind of nauseous, or I can't really remember that like moment of impact, or like my vision is affected, maybe I'm like seeing stars a little bit or a little bit of blurriness," then you might be looking at sort of a mild head injury and you just want to take that pretty seriously. You can go get checked out at a at a clinic, if you are able to access that resource. And in general, you just want to like monitor those symptoms and make sure it's not getting any worse. And rest. With head injuries we need cognitive rest as well as physical rest. So, there used to be all this stuff about like, "If someone gets a concussion, don't let them sleep. Wake them up every you know, 10 minutes with this, like secret passcode they have to remember," and like we do not do that anymore. Like if someone has a head injury, actually they like really need to rest. And like sleep is great. And we want to let people sleep like please. Inmn I feel like that was the unfortunate plot of like so many like 90s sitcoms was like, like kind of torturing someone into staying awake while they're concussed. Bex Yeah, but if you're experiencing that stuff, and you've had some kind of blow to the head, like definitely consider going to get checked out. Concussions are complex. They get worse, the more times that you've had one. You become more and more sensitive to concussions, even from like a minor head bump. And there are also...there's like a long recovery period from a concussion, like it can be like many, many months of recovery, so it helps to get checked out. And then if it's a serious head injury, you want to like get to, like get to a clinical setting, like whether that's the urgent care emergency room or like whatever, like you want to get there right away. If you're having things...if someone has a head injury and they are getting like...they're having like personality changes, like they're becoming really irritable, combative, they're like disoriented, they're having like a really bad headache, they're getting super sleepy or lethargic. If someone has a head injury and then has a seizure. If there's any bleeding from like, the nose or eyes or ears or like other fluid coming from the ears, this person needs to get to like a higher level of care as fast as possible. Inmn Yeah, yeah. And maybe you mentioned it and maybe you didn't, but is is vomiting also a strange sign? Bex Oh, yeah. Well, okay, with head injuries, everyone gets like one free vomit. And then if there's like more vomiting than that then we would consider that that might be like a serious head injury. I'm not sure exactly of like the physiology there of like why there's this vomiting, but there is...yeah, there can be like a lot of vomiting or even like projectile vomiting from from a serious head injury Inmn Yeah. Listeners, you might be noticing that I'm asking Bex a lot of like kind of leading questions. This is, this is partially because I have a fair amount like medical training as well, and--all of which is like horribly lapsed--like, I kind of got out of practicing as like a person who does medical stuff except like casually to myself and my friends a while ago. Bex We're both lapsed wilderness EMTs it turns out, Inmn yeah, yeah. Cool. Well, yeah, thank you, thank you so much for that little explanation. I feel like it is a...you know, obviously, if anyone is worried about something then they should, you know, go to urgent care or go to the emergency room. But I feel like there was a lot of, like, in between things were we're like, "I don't know." And like going to the ER or the urgent care casually is like, not something that people can, like, always afford to do. Bex Yeah, but we do want to pay...like, I would urge people to be very cautious with head injuries. One thing that we've learned from the great sport of American football is that head injuries are very serious and do get worse and repeated head injuries...like if your brain is just getting pummeled all the time that can add up to really serious cognitive, emotional, and like, even like personality impacts. And it's just not...it's not good. It's not good to hurt your brain. So, being like really careful, making sure that someone is getting rest, getting checked out if they're having these symptoms is great. Inmn Yeah, yeah. And yeah, again, listeners, like, you know, we are...this is not medical advice. This is... Bex This is not a medical training. Inmn This is not a medical training. But we are trying to kind of cover some basics for people to think about, but highly suggest if you want to learn more about these things to go out and attend more extensive trainings on how to assess these things. So Bex.... Bex Inmn... Inmn You have been involved in this world for quite a while now, right? Like the world of first aid and responding to emergencies. Bex Yeah. Inmn I was wondering if you wanted to kind of talk about like, just, like, kind of like, experiences or like stories that you might have of, responding to emergencies, providing first aid in like various contexts, like...yeah, do you have any kind of like, notably interesting things? This isn't a leading question? Bex I mean, I feel like, like running around as a street medic, you see all kinds of things, you know, a lot of like, flushing chemical weapons out of people's eyes, definitely have supported people with head injuries, sometimes from police munitions, and working with people who are like, "Oh, I'm bleeding from the scalp, but I don't want to go to the hospital." And then you're just like, "Okay, well, how about your friends that are with you, like, here's this list of things to watch out for, like, here's how we're going to take care of this person." or I feel like, like, notable moments for me have often been like, when I can, like, empower people to like, look after themselves, or like look after the people that they're with, and I can like, do what I can to support someone, but I'm not like therefore positioning myself as like, "And now I am the expert and I've like taken you over and I'm gonna like tell you what you have to do now," or whatever but. Definitely, like one really eye opening moment for me--and I talked about this more in the Live Like the World is Dying gunshot wound episode was like responding to someone with a gunshot wound at a protest. Which at the time, I think it was like 2016 or something, at the time. I was like, that was not what I was expecting to see at a protest. And it really threw me. I like didn't really feel prepared to deal with that sort of like extreme of an of an injury. And since then, now, I feel like the like gun violence in a protest setting is super common. And there have been many demonstrations or actions that I've been at where people have gotten shot. And, it's like a really, it's a really scary thing to witness. And it's also scary the way that it has become such a sort of, like, predictable part of like, the landscape of kind of like radical movements and demonstrations. And, one thing that I remember was like being at a demo and seeing someone get shot and then, you know, I'm there like trying to pull out my, like, pull out my, like trauma response stuff from my medic fanny pack. And before I even can, like, get those things out, there's like a bunch of street medics who are like supporting this person. And I'm like, "Hey, I think I like... it's possible that I'm like, recognizing some of those people from like a medic training that I helped to run a couple of months ago." And that moment, like, even in that moment, that was like extremely scary and traumatizing being like, "Oh, like the transferring of information and the like, sharing and like broadening of like this knowledge base is very much like changing the outcomes that people are having in really bad situations because there's all these people who know how to respond. And especially I think, like in 2020, like, everyone started like running around with like, a tourniquet strapped on their belt, you know, because we're just like, seeing so much gun violence in those spaces in a new way. And I think that like that, that is great. And that, like, if nothing else, like knowing how to respond to like, really major life threatening things is... and having the tools to be able to do so is awesome. Inmn Yeah. Yeah, yeah, it is really amazing to see that. It's funny, I have like, kind of a, like, personal story of where I was incredibly relieved that there were so many people who had training around, which...it's a vulnerable story in that, like, I don't love how I responded, but like, it was a good learning experience for me of like, I had been doing like street medic stuff for like a long time and I'd been doing...like I was a wilderness EMT at this point, and--but you know, I'd never worked as an EMT before--and I was at a thing and I watched someone get run over by a car. And spoiler alert is that this person was like, fucking miraculously fine. Like, literally nothing was wrong with this person. Like, which was incredible. But at the time, like, I was the closest person. And I, like I froze. And because I'd never witnessed something like that before and that's not what I was expecting to have to deal with and like...but, you know, I went over, and I started to try to assess what was going on and then like, three other people swooped in, all of whom had a lot more experience than I did, to which I was so grateful, because I was like, "Hell yeah, there's a more qualified person here to bottomline this situation, I'm just gonna, like help with creating a perimeter around this person so that we can make sure that they're okay." Bex Yeah, totally. Yeah, that sounds extremely intense. And I'm glad that...I'm glad that you were there. I'm glad that those other folks are there. And, you know, I guess like, in...like, as a street medic...or, like, I'm not into like, "Yeah, I hope I get to go out and like, see something gnarly so I get to, like, respond to it, so I can have some experience, like some personal experience of like, getting to do something." That is not what I'm in it for or like a mentality that I am at all interested in engaging with. But, like in that situation, if those other people hadn't shown up, like, yeah, you were overwhelmed, maybe scared. This like wasn't what you were expecting to see. But, you like, had your assessment tools and you like, had those skills, and if no one else had been there, you would have been a great person to have responded to the situation, even though you had that sense of relief of like, "Thank God, there's someone else here," or whatever. And I feel like moving from a place of like, "I just saw something happen to somebody or something happened to me and I have no idea what to do, like don't even know where to begin," or being like...like moving from that place to like, "Damn, this absolutely sucks. And I wish it wasn't happening, but like, I guess I could figure out how to deal with it." Like, that is actually like a really big difference. And I want to support people in moving in that direction, you know, even if it sucks to have to see shit like that. I don't know. Inmn Yeah, if I'm, if I'm going to a....if I'm going somewhere where I expect there to be like a higher probability of like someone being injured--whether that's to a demonstration or whether that's to a youth hardcore show where people really like to like throw elbows--I hope that I'm not going to see anyone get injured, like if I'm providing medical care, like, either as like, "I am here to provide medical care" or is like someone who's just there and like has a little first aid kit--because that is a smart thing for everyone to have--then like, I hope that I never have to use it. I hope that no one gets injured. That would be a better day for everyone. But, it is like part of the like ritual of being prepared that we like learn how to deal with these situations even in small ways. Which, brings me to my next question for you. What are...what are...if you had to give like a short little blurb to people about like, if people want to learn more about first aid in like a small way, say they've read this zine, like, what is the next step for people and what what situations should people like focus on whether they're like at a demonstration or it's just like, another piece of like--saying normal doesn't feel like the right phrase--but like, part of their normal life, you know? Bex Yeah, their everyday life. Um, there's a lot of different types of trainings that folks can seek out starting with, like CPR. A CPR, training is a great place to start. And now you can do, you can even like get CPR trained online and just like watch a bunch of videos. It's better to do like hands on practice, I think that's where we really like, can start building muscle memory around these skills. But, there's like CPR training. Places like the Red Cross offer a basic first aid training. And then there's also these like street medic trainings. So, if you have a street medic, group or collective in your area, like, seek out a 20 hour street medic training, or there are different organizations that offer Wilderness First Aid trainings that are, you know, definitely have some overlap with the street medic training in that both of these things are like you're in an environment where you can't just call 911 and expect that an ambulance is going to be able to like roll up in the next five minutes, either because you're like in the back country, or you're like behind the police line, or what have you. And then there's bigger trainings on the wilderness side that you can pursue like a Wilderness First Responder, Wilderness, EMT. A lot of counties, especially like rural counties that are having trouble staffing up their EMS, I know some folks who have been able to get an EMT training, like a three month EMT training, totally paid for by their county if they agreed to like, volunteer with the fire department for a year or something like that. So that's another way to get like a lot of training for free if you are willing to interface with the like, often shitty hierarchical structures that put you in the role of being like the sort of like, dehumanizing disembodied medic, but you can like bring to that, you know, you can try to like, bring a better, like, approach to that situation. But yeah, all kinds of things like that. And to go back to your point of like, being prepared for things every day and not just like when I'm like going out to a demo, but kind of like, yeah, what we do on the daily to like, prepare for different situations, I'll say that I keep a like a tourniquet and a trauma response kit in my car at all times, just like in a fanny pack strapped to the back of the headrest, in case I come across like a car accident while I'm just like cruising around. Or if, you know, like in today's fucking modern society like your like just as likely it feels like to respond to like gunshots when you're like like passing by a shopping mall or like outside of fucking school or something like this because there's like, there's just so many shootings. There's so much gun violence. There's so many like mass shooting situations that I think that like a Stop the Bleed training that different like organizations offer, even like that on its own is something that might be useful for folks that hopefully they'll never have to use but Inmn Yeah, yeah. I mean, that is that is what we hope. Yeah, I feel like personally, if I had to recommend like two lower barrier things that everyone should go out and do it is learning about CPR and a Stop the Bleed training because these are like two pretty, like, easy to access trainings that can make huge differences in whether somebody survives an injury. Bex Absolutely. I'll also say that like, I feel like I've like talked a fair amount of smack, as is appropriate, on like, the medical industrial complex and like the shitty hierarchies within sort of like clinical emergency medicine or like hospital settings. Those are these like, really like dehumanizing, disembodied environments that really take away patient agency in a lot of cases. But, within those systems, there are a lot of like, really, like, deeply radical badass, like incredible people working within those systems. And if you are interested in like getting involved with a medical practice professionally, or if you are already in that world, you're a med tech, or a nurse or a doctor or, you know, whatever, a paramedic, and you want to find other radical people who are interested in approaching that work together, there are people who are doing that. There's actually--by the time this airs, it probably will have already happened--but there's a really cool convergence happening on the east coast this month in May, that's the Health Autonomy Convergence that's for people who are working within the medical system but are coming at it from a anarchist, anti authoritarian, abolitionist perspective. And finding networks like that, like ways to decentralize our knowledge and skills and like, connect with other like radical folks who are interested in this is just so exciting to me. It's very cool. Inmn Yeah, yeah. I just want to say that, like, a real good reason for everyone to learn about first aid and for everyone to learn these basics is that, one, as we're seeing things change in like how police violence or like violence from other sources of fascism occurs, like, we can't even rely on these kind of like networks as much for like, every situation and like, it is helpful for everyone to have some understanding of what to do in an emergency. One, because it like, takes pressure off of those other groups and also because like, it means that like, you know, the best resource that we have are people and so like another person to know how to do this thing or to like, not need as much like care from someone is a great thing. Like, we yeah, we should all be learning basics of these skills because it makes everyone's lives easier. Bex Yeah, and supporting each other in it. Like if you...like, the number one tool that a street medic has in their kit is a buddy. You always go with a buddy. You don't go alone because it's easier to keep a cool head and have good decision making, and stay sort of like oriented and situationally aware and like know what's happening if you are running with another person, and you both have like, even if you have different levels of experience or training, like you've got another person there to help navigate that situation with. And we can can offer one another like so much strength and resilience just by like being present and like tuned in to the same stuff together. One time my medic buddy that I would always run with was like out of town and there was like something happening in the city where I lived and I was like, "I'll just go by myself. It's like no big deal. Like I don't need a buddy. I'm sure it'll be fine." And I was like, such a huge mistake. It ended up being like a fairly like traumatizing experience for me where I was like, "Oh, wait, actually like being in this alone and being like, 'I'm trying to like respond and be prepared,' and like I don't have someone with me who's going through that with me and like tuning into this with me," was...I wouldn't do it again. Inmn Yeah, yeah. Bex So, find a pal. Find a pal who's interested in first aid and fucking skill up together. It's like extremely fun. And you can practice your patient assessment on each other. It's great. Inmn Yeah, yeah, learning is fun. And, you know, the more that we learn these skills now, the less overwhelming they will be, if we are ever faced with an emergency that we have to deal with. Like, yeah, learn it now so it's less stressful in the moment. Bex Yeah, and like learn from sources that are reliable. Like the materials that Riot Medicine has available, like this zine is super tight. I haven't looked through all of their other materials, like in depth, but it's like very legit, or like going to a street medic training, or another training so that you know that your skills that you're building are coming from some sort of reputable source and you don't end up as like, the wacky chaos medic that everyone dreads who's like, running around in like head-to-toe camo with gallons of milk swinging from their belt. And, you know, like, don't be the chaos medic. Like, learn some real skills that are like based in...that are scientifically based and like vetted and bring calm to the situation. Inmn Yeah, yeah. Speaking of calm... [interrupted] Bex Take your chaos elsewhere. Your chaos has a place and it is not in medicking. Inmn Speaking of calm. So, real quick, we have this last little segment since this is the Strangers podcast, even if you're hearing it on the Live like the World is Dying feed. We have a quick word of the month where this is a word that I learn a little bit about the origins of and then asked people if they know anything about it. And I've maybe given you a clue. But, Bex, do you know anything...Do you know the word anemone? Bex Like a sea anemone. Inmn Yeah, like I sea anemone. But, there are other kinds of anemones as well. Bex Like the sea anemone of my enemy is my friend-enenomy? Inmn Yeah, that's that's absolutely the origin. You just guessed it. Bex Tell me more. Inmn Do you have any guesses as to like what the word anemone means? Or, where where it comes from? Bex Anemone, anemone? No, I do not know. But it really sounds like enemy. Inmn It does. It does. So, anemone. So there's sea anemone, but then there's also like, there's a plant that's called anemone. And interestingly, this plant is used to...it's used for a lot of different things medicinally and, how I'm familiar with it is that it was...someone recommended it to me for like panic attacks. And in very low doses. Very, very low doses. This is a... Bex Consult an herbalist. Inmn This is a...this can be a dangerous plant. So, flowering plant anemone comes directly from Latin "anemone," and then from the Greek "anemone," which comes from two little pieces. There's "anemos" and a, you know, "feminine" suffix. So, "anemos" means wind. And so anemone literally means "wind flower" or "daughter of the wind." And some people think that...or like, you know, one one attribution to that name is anemone blooms only during a storm. And it's like...interestingly, its petals are attached to seed pods. And so when the wind blows, the flower opens, and it rips it apart. And the petals are like each attached to a little seed pod. So that is like...the flower is like destroyed and propagates by getting caught in the wind. But interestingly--and this is this is where I think it gets really fun and interesting--is there's a cognate in Latin "anima" or shortened to "ane" which means to breathe. And anemone, as we just learned, is a plant that you can take when having a panic attack to help you breathe. Bex Dang. That is very cool. And that's like a very beautiful image. You have like, that description of the flower being like ripped apart in a storm, but like that propagating, and I feel like that really resonates with me in terms of like, the things that we face that like feel like this huge destructive force, whether that's like things happening like emotionally or psychologically or also like the literal violence that people witness and experience. And like, how can you like harness that, like, violence or destruction and like see where they're like seeds of beautiful things that will like, be planted or like can grow from that, even if like the destruction itself is like the loss of something beautiful, it doesn't mean it's the end of beautiful things coming. Inmn Yeah. And like first aid, we can bloom and show and spread, unfortunately, sometimes through turbulent times. And this ended up being a very appropriate word that I kind of picked at random to be part of this episode. So, I know you'd have to run, but real quick, Is there anywhere on the internet that people can find you that you would like to be found? And the answer can be "No." Bex No, there's nowhere to find me on the internet. But, you should check out Riot Medicine, which I legitimately am like definitely not a part of or have anything to do with, but it is very cool. And Oh, one other thing I'll just quickly say here for folks who have listened to the gunshot wound episode of Live Like the World is Dying, I would like to make a little amendment. When I recorded that episode, I had some outdated information about tourniquets. And in that episode, I described tourniquets as really a tool of last resort. And what we actually know is that tourniquets are a really safe intervention to use. You can, if applied correctly and if it is a sort of like legitimate tourniquet like the CAT gen 7, the combat application tourniquet, these can safely be left on for a really long time. There have been recorded incidents from our long history of global capitalist imperialist warfare. We've learned a lot about combat medicine. And there have been incidences of like a tourniquet staying on for up to 48 hours without that limb being compromised. Do not be afraid to use a tourniquet. Check out that episode if you want more information about specifically Stop the Bleed stuff. But, just take this little amendment to the tourniquet section. Inmn Great. Thank you so much Bex for coming on the podcast. Bex Thanks for having me. Inmn Yeah, stay well. Bex Bye. Inmn Thanks so much for listening. If you enjoyed this podcast, please go take a first aid training, and then tell us about it. But also tell people about the podcast. You can support this podcast by telling people about it. You can support this podcast by talking about it on social media, rating and reviewing and doing whatever the algorithm calls for. Feed it like hungry god. But, if you would like to support us in other sillier ways that don't involve feeding a nameless entity then you can check us out on Patreon at patreon.com/strangersinatangledwilderness. Our Patreon helps pay for things like transcriptions or our lovely audio editor Bursts, as well as going to support our publisher, Strangers in a Tangled Wilderness. Strangers in a Tangled Wilderness is the publisher of this podcast and a few other podcasts including our monthly feature podcast of anarchistic literature, Strangers and a Tangled Wilderness, which comes out monthly, as well as the Anarcho Geek Power Hour, which is a great podcast for people who love movies and hate cops. And just to give you an idea of some other stuff that Strangers in a Tangled Wilderness is up to, we are also getting ready to put out a new book To the Ghosts Who are Still Living by Ami Weintraub. The stories of our ancestors call to us from across time asking to be remembered. In retelling our ancestors experiences of love, tradition, loss and sorrow we not only honor their lives, but we come to understand our own. The trees whisper to the ones who will listen, "Come home." To the Ghosts Who are Still Living is a collection of essays by Ami Weintraub, coming out August, 2023 through Strangers in a Tangled Wilderness. The preorder starts July 1st. And we would like to shout out a few of our patrons in particular. Thank you Princess Miranda, BenBen, Anonymous, Funder, Jans, Oxalis, Janice & O'dell, Paige, Aly, Paparouna, Milica, Boise Mutual Aid, Theo, Hunter, Shawn, S. J., Paige, Mikki, Nicole, David, Dana, Chelsea, Kat J., Staro, Jenipher, Eleanor, Kirk, Sam, Chris, Michaiah, and Hoss the Dog. We seriously couldn't do this without y'all. And I hope everyone out there is doing as well as they can with everything that's happening and we'll talk to you soon. Find out more at https://live-like-the-world-is-dying.pinecast.co