Podcasts about gathercontent

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder.In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the impact that content strategy has had on digital transformation, the role it plays in business at the strategic C-suite level, and how treating content as a strategic investment has become a prominent consideration for large enterprises. Tune in to learn the steps to revolutionizing your content strategy for success.In this episode, you'll learn:Embrace a ‘content first' strategy by prioritizing an understanding of your business and its information architecture to align content with design effectivelyAnalyze your current content operations to identify inefficiencies and adapt operating practices similar to those of product and technology teams to foster agility and speed in content deliveryLeverage AI for operational efficiencies and automation, while focusing on creating real human connections and utilizing proprietary data for unique marketing strategiesResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Angus on LinkedIn: https://www.linkedin.com/in/angusedwardson/Check out GatherContent by Binder: https://www.bynder.com/Timestamps:[05:29] Digital transformation, content evolution, design bias[07:48] Content seen as product and changing content teams[10:24] Challenges in content process and technology integration[14:34] Mapping content origin to identify inefficiencies for improvement[18:42] AI aids marketing and allows strategic focus[20:08] Short-term focus: Human connection, unique ideas[23:29] A look into Binder's customer scale and support

Dokumentacja nie powstaje w próżni, tylko jako część większego procesu tworzenia oprogramowania lub innego produktu. Dlatego cały cykl tworzenia dokumentacji to wielkie nieskończone koło, w którym biorą udział zespoły projektowe, produktowe, testerskie i dokumentacyjne. I tutaj na scenę wchodzi ContentOps! Tak jak DevOps, ContentOps to sposób na ciągłe dostarczanie (continuous delivery) i ciągłe usprawnianie (continuous improvement) dokumentacji. W tym odcinku rozmawiamy o tym jakie są kluczowe elementy tego cyklu, jakie role biorą w nim udział i jaki to ma wpływ na poszczególnych uczestników. Jeżeli interesuje Cię strategia tworzenia treści, architektura informacji, proces pisania i narzędzia, to na pewno znajdziesz tu coś dla siebie. Dźwięki wykorzystane w audycji pochodzą z kolekcji "107 Free Retro Game Sounds" dostępnej na stronie https://dominik-braun.net, udostępnianej na podstawie licencji Creative Commons license CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Informacje dodatkowe: Konferencja soap!: https://soapconf.com/ "#3 SVG - przenieś grafikę w dokumentacji na wyższy poziom", Tech Writer koduje: https://techwriterkoduje.pl/blog/2019/6/14/3 "#27 Tech Writer szkoli się z Pythona", Tech Writer koduje: https://techwriterkoduje.pl/blog/2021/2/17/27 "#42 Konferencja soap! 2022 - podsumowanie", Tech Writer koduje: https://techwriterkoduje.pl/blog/2022/6/14/42 "What is DevOps?", Amazon: https://aws.amazon.com/devops/what-is-devops/ "What is ContentOps", Heretto: https://heretto.com/blog/what-is-contentops/ "Understanding content operations - Definitions and resources", GatherContent: https://gathercontent.com/blog/understanding-contentops-definitions-and-resources "Information architecture", Wikipedia: https://en.wikipedia.org/wiki/Information_architecture "Content strategy", Wikipedia: https://en.wikipedia.org/wiki/Content_strategy "#52 Od przybytku głowa też boli, czyli Tech Writer próbuje utrzymać dokumentację w ryzach", Tech Writer koduje: https://techwriterkoduje.pl/blog/2023/4/11/52 "Docs as Code", Write the Docs: https://www.writethedocs.org/guide/docs-as-code/ "Darwin Information Typing Architecture (DITA)", Wikipedia: https://en.wikipedia.org/wiki/Darwin_Information_Typing_Architecture "Component Content Management System (CCMS)", Wikipedia: https://en.m.wikipedia.org/wiki/Component_content_management_system "About pull requests", GitHub : https://docs.github.com/en/pull-requests/collaborating-with-pull-requests/proposing-changes-to-your-work-with-pull-requests/about-pull-requests

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach content technology to enable their business strategy and improve performance. Cathy has 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. Aside from geeking out on content operations, Cathy and Ian discuss the recent acquisition of GatherContent by digital asset management vendor Bynder. Ian then winds down the week with Cathy's colleague and his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares a story of walking the tightrope of executing your content strategy. Enjoy!  The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Cathy McKnight on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Coverage of the acquisition of GatherContent by Bynder on CMSWire Official PR from Bynder on the GatherContent acquisition Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube I'll Be There for You - The Rembrandts - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools.First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it creates that personal connection as well as allowing emotions to be portrayed in an easier way. It all presents well and wraps up in a presentable manner making the receiver wanting to see what this is all about.https://bombbomb.com/Next up in no particular order is kimp.io. Kimp.io is a very useful tool to have to help with everything from content images to blog banners, info graphics to landing pages.  By using Trello they make communication easy and their turn around time is even more impressive.https://www.kimp.io/Gathercontent.com is another of the team's favourites. It helps you and your team work on projects together and shows you exactly what stages each phase is at. It makes tracking team work completely transparent.https://gathercontent.com/ When it comes to customer service, you need and want to be on top of every aspect. TimeToReply is exactly the tool to help you. It improves customer management communication by giving them an indication as to how long it takes them to respond to customers. You will find it plugs into all inboxes and as client communication is vital to any business, it is definitely something worth trying.https://timetoreply.com/Asana is another tool to have a look at. Having been created by one of Facebook's originals, it comes with good credibility. It's functionality as well as it's integration is what makes Asana so worth while. You will find very few programs it does not integrate with.https://asana.com/Meetalfred.com or Alfred as it's referred to in app stores is a very useful LinkedIn Automation tool. Most of us have LinkedIn running in the background and the fact that it has a Mac and Windows app makes it a top performer. Alfred allows you to view profiles, connect with people with or without a connection message as well as allows you to endorse connection's skills.https://meetalfred.com/Last on our list for today is gong.io. Gong.io is essentially a sales analytics tool. It allows you to track conversations between clients and salesmen/women. You are able to compare different deals with each sales person. It breaks down and analyses the conversation and finds that sweet spot around the length of conversations and which were most successful, as well as how much of the communication is small talk  which plays a vital role when it comes to sales.https://www.gong.io/

Kristina welcomes Robert Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team's product but also as part of a larger conversation about the field of content strategy. Rob also shares how he handles content operations internally at GatherContent (how very meta).

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) https://ellessmedia.com/csi/rob-mills/

Rob Mills Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) Rob sees the growing multidisciplinary nature of content work as a "fun challenge." He revels in the demands of connecting the many ops worlds that converge in his: content ops, design ops, research ops, and dev ops. Rob and I talked about: his background in journalism, data analysis, agency work as a project manager, and audience research at the BBC how the exact scope of his role as the Head of Content at GatherContent changes daily, even hourly some of the pioneers in the field of content ops: Deane Barker, Colleen Jones, Rahel Bailie, and Hilary Marsh the hallmarks of their approach at GatherContent to content operations: repeatability, scalability, systemization the three pillars of content ops: people, process, and technology how content ops can help scale operations of any size the people challenges in implementing a content operation - e.g., helping large numbers of diverse content creators to understand where their efforts fit in a workflow his efforts to scale up the amount of content they create at GatherContent (and how his 2015 self is hindering the effort) the challenges of measuring the effectiveness of legacy content the difference between being data-informed and data-driven - and the importance of trusting your instincts when reviewing content performance how he incorporates qualitative information, like reader correspondence, in his ongoing evaluation of content how the evaluation of old content can help you decide where to scale up your new-content efforts his involvement in the GatherContent product - proofing content, helping with onboarding scripts, etc. the importance of workflow in content operations insights from workflow masterclasses he has conducted on how long it takes to produce a "typical" piece of content - 15 hours for a 750-word web page, e.g. the hazards of underestimating the time and effort it takes to create content, especially when you're scaling operations how having clearly articulated workflows can help instill accountability and visibility (not blame or finger-pointing) and identify and deal with bottlenecks how tools like workflows and style guides can make folks' lives easier - by showing them how they fit into the process and clarifying their roles how the very nature of a workflow can inspire reflection on how to improve it the growing multidisciplinary nature of content work how the convergence of content ops, design ops, research ops, and dev ops are creating a "fun challenge" for folks who work with content Rob's Bio Robert is Head of Content for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog. He is responsible for organizing, producing, and publishing all GatherContent's educational webinars, books, and assets. He's a journalism graduate, ex-BBC audience researcher, and former studio and project manager. Robert has written for leading web publications including UX Booth, Content Marketing Institute, Smashing Magazine, and WebTuts. He has spoken at events including Confab, ContentEd, LavaCon Conf, and Content Strategy Forum amongst others. You can find him on Twitter @RobertMills. Video Here's the video version of our conversation: https://youtu.be/bbCW0YmAXXk Podcast Intro Transcript If you publish digital content at any scale, you are running a content operation. It might be a single informal workflow that adds one or two posts to your blog every month. Or you might be running a huge multimedia, omnichannel operation that publishes around the clock. As the head of content at GatherContent,

Rob Mills Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) Rob sees the growing multidisciplinary nature of content work as a "fun challenge." He revels in the demands of connecting the many ops worlds that converge in his: content ops, design ops, research ops, and dev ops. Rob and I talked about: his background in journalism, data analysis, agency work as a project manager, and audience research at the BBC how the exact scope of his role as the Head of Content at GatherContent changes daily, even hourly some of the pioneers in the field of content ops: Deane Barker, Colleen Jones, Rahel Bailie, and Hilary Marsh the hallmarks of their approach at GatherContent to content operations: repeatability, scalability, systemization the three pillars of content ops: people, process, and technology how content ops can help scale operations of any size the people challenges in implementing a content operation - e.g., helping large numbers of diverse content creators to understand where their efforts fit in a workflow his efforts to scale up the amount of content they create at GatherContent (and how his 2015 self is hindering the effort) the challenges of measuring the effectiveness of legacy content the difference between being data-informed and data-driven - and the importance of trusting your instincts when reviewing content performance how he incorporates qualitative information, like reader correspondence, in his ongoing evaluation of content how the evaluation of old content can help you decide where to scale up your new-content efforts his involvement in the GatherContent product - proofing content, helping with onboarding scripts, etc. the importance of workflow in content operations insights from workflow masterclasses he has conducted on how long it takes to produce a "typical" piece of content - 15 hours for a 750-word web page, e.g. the hazards of underestimating the time and effort it takes to create content, especially when you're scaling operations how having clearly articulated workflows can help instill accountability and visibility (not blame or finger-pointing) and identify and deal with bottlenecks how tools like workflows and style guides can make folks' lives easier - by showing them how they fit into the process and clarifying their roles how the very nature of a workflow can inspire reflection on how to improve it the growing multidisciplinary nature of content work how the convergence of content ops, design ops, research ops, and dev ops are creating a "fun challenge" for folks who work with content Rob's Bio Robert is Head of Content for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog. He is responsible for organizing, producing, and publishing all GatherContent’s educational webinars, books, and assets. He’s a journalism graduate, ex-BBC audience researcher, and former studio and project manager. Robert has written for leading web publications including UX Booth, Content Marketing Institute, Smashing Magazine, and WebTuts. He has spoken at events including Confab, ContentEd, LavaCon Conf, and Content Strategy Forum amongst others. You can find him on Twitter @RobertMills. Video Here’s the video version of our conversation: https://youtu.be/bbCW0YmAXXk Podcast Intro Transcript If you publish digital content at any scale, you are running a content operation. It might be a single informal workflow that adds one or two posts to your blog every month. Or you might be running a huge multimedia, omnichannel operation that publishes around the clock. As the head of content at GatherContent,

Laura Robertson Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. Laura and I talked about: her content strategy practice in London, working mostly with non-profit organizations where there is room for improvement in content management systems: most CMSs were designed to publish websites and web pages, whereas now we publish to many different platforms, voice, social media, email, and apps and other ways to deliver content most CMSs have been developed tech-first, not content-first which results in systems-led attitudes, seeing content as an add-on to a tech system her experience with several CMSs, and her discovery of the same issues and related organizational cultural issues how content strategy is largely about people how traditional CMSs fail to consider the needs of authors, editors, and other back-end users how there's no easy fix to this problem because it's not just a technical issue how you can't always blame the tech, that technical people with content skills can overcome many of the issues in current CMSs how the conversation around CMSs tends to focus on technical issues and how we as content people could spend more time at tech events and otherwise reaching out to our tech colleagues how our use of tools like Google Docs might help start conversations around workflow improvements in CMSs how closing the actual physical distance between content people and CMS administrators, actually working side-by-side, can improve our experience with CMSs how to move content concerns up sooner in the sequence of building a website the importance of including content strategy as early as possible in website and other projects her favorite quote from Carrie Hane and Mike Atherton's Designing Connected Content: "You want to build your tool to fit the model, not model your content to fit the tool." the importance of a content-first approach to content system design how starting with a focus on content models, users needs, and internal users and starting with a blank canvas can improve content systems Karen McGrane's famous Content in a Zombie Apocalypse talk and how we need to stop thinking in terms of blobs and more about chunks of content how newer technical solutions are starting to embrace concepts like domain models and modular content the emergence of tools like GatherContent and Contentful and how they help the authoring process the enduring attitudinal issue of content being the poor relation of design and development the importance of continuing to try to work our way into the conversation with the tech folks so that more hands Laura's Bio Laura is a content strategist at Contentious, the London-based agency she co-founded. She helps non-profits and campaigners with their content strategy, focusing on shifting to a more modular and user-centered approach (and eradicating double spaces along the way!). She believes in putting content first and people and planet at the heart of everything. Laura speaks French and Spanish and has lived in Argentina, Colombia, France and Mexico. Video Here’s the video version of our conversation: https://youtu.be/HA_bU6OxPYA Transcript Larry: Hi everyone. Welcome to episode number 45 of the Content Strategy Insights Podcast. I'm really happy today to have with us Laura Robertson. Laura is a Content Strategist and Co-founder at Contentious, an Agency in London. And I met her at a conference a few weeks ago and we had... She did a lightning talk about CMSs and there are others, maybe a little bit of room for improvement there. And so that's why I invited Laura on the show. So welcome Laura. You want to tell the folks a little bit more about yourself and what you're up to? Laura:

Laura Robertson Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. Laura and I talked about: her content strategy practice in London, working mostly with non-profit organizations where there is room for improvement in content management systems: most CMSs were designed to publish websites and web pages, whereas now we publish to many different platforms, voice, social media, email, and apps and other ways to deliver content most CMSs have been developed tech-first, not content-first which results in systems-led attitudes, seeing content as an add-on to a tech system her experience with several CMSs, and her discovery of the same issues and related organizational cultural issues how content strategy is largely about people how traditional CMSs fail to consider the needs of authors, editors, and other back-end users how there's no easy fix to this problem because it's not just a technical issue how you can't always blame the tech, that technical people with content skills can overcome many of the issues in current CMSs how the conversation around CMSs tends to focus on technical issues and how we as content people could spend more time at tech events and otherwise reaching out to our tech colleagues how our use of tools like Google Docs might help start conversations around workflow improvements in CMSs how closing the actual physical distance between content people and CMS administrators, actually working side-by-side, can improve our experience with CMSs how to move content concerns up sooner in the sequence of building a website the importance of including content strategy as early as possible in website and other projects her favorite quote from Carrie Hane and Mike Atherton's Designing Connected Content: "You want to build your tool to fit the model, not model your content to fit the tool." the importance of a content-first approach to content system design how starting with a focus on content models, users needs, and internal users and starting with a blank canvas can improve content systems Karen McGrane's famous Content in a Zombie Apocalypse talk and how we need to stop thinking in terms of blobs and more about chunks of content how newer technical solutions are starting to embrace concepts like domain models and modular content the emergence of tools like GatherContent and Contentful and how they help the authoring process the enduring attitudinal issue of content being the poor relation of design and development the importance of continuing to try to work our way into the conversation with the tech folks so that more hands Laura's Bio Laura is a content strategist at Contentious, the London-based agency she co-founded. She helps non-profits and campaigners with their content strategy, focusing on shifting to a more modular and user-centered approach (and eradicating double spaces along the way!). She believes in putting content first and people and planet at the heart of everything. Laura speaks French and Spanish and has lived in Argentina, Colombia, France and Mexico. Video Here's the video version of our conversation: https://youtu.be/HA_bU6OxPYA Transcript Larry: Hi everyone. Welcome to episode number 45 of the Content Strategy Insights Podcast. I'm really happy today to have with us Laura Robertson. Laura is a Content Strategist and Co-founder at Contentious, an Agency in London. And I met her at a conference a few weeks ago and we had... She did a lightning talk about CMSs and there are others, maybe a little bit of room for improvement there. And so that's why I invited Laura on the show. So welcome Laura. You want to tell the folks a little bit more about yourself and what you're up to? Laura:

When I ask folks what they think the most common reason content projects fail is, typically they say it's the actual content creation step is the culprit. While it’s true that a lot of projects end up needing to dump their proverbial Starship Enterprise Warp Core due to some sort of failure in the writing of the words department, one of the most insidious and more common reasons content projects fail is also the one that's most often overlooked. Content workflows. Literally the “who is responsible for what and when” order of operations for a content project. Why are workflows such a big problem? Well, there is no single answer to that question. In some cases, marketers think their content project is so simple, they don’t need to define one. Someone just needs to write it and then someone else will approve it. The end. Other times, you might end up with a too many cooks in the kitchen scenario, due to an overcrowded and overly clunky workflow. So, how do you tell if your content workflow is broken, and what are the most common mistakes people make when creating one? How do you create a killer workflow that gets your project done on time, and how do you get people to actually follow it? These are questions every content manager and marketer should be able to answer, so I’ve invited Rob Mills, content strategist from GatherContent, to join me to today to help me do just that. Enjoy!  Resources & Articles Produce high-quality content at scale with GatherContent My (now on-demand) webinar with GatherContent on content frameworks for agencies One Thing: Shortcuts Are Bad Looking back on my conversation with Rob, it was chock full of great advice on content workflows. But there’s one thing he said that’s been rattling around my brain since we spoke -- how one of the most common mistakes people make with their workflows is to over-simplify or skip necessary steps so they’re seemingly more concise at the outset. Which brings me to this week’s one thing. Cutting corners is so tempting when it comes to content creation. Not doing as much research as you should. Not outlining a blog post before you write a draft. Skipping an extra interview because you totally have enough. Not having a key stakeholder look at content earlier in the process, because they have a tendency to upset the apple cart with their demands and high expectations. Not reading through your work one last time to make sure you didn’t miss any glaring mistakes. “What’s the worst that could happen, right?" Look, I get it. Content creation feels like homework for a lot of people, and there are already so things you need to do to get a piece of content across the finish line. That said, here's my one thing for this week: As tempting as it may be to skip steps in creating content -- whatever those steps may be -- don't. Whether you’re talking about "tightening up" a content workflow or nixing that last read-through of a draft before it goes live, you're only going to end up hurting yourself. Whatever time you may think you'll save with that shortcut now you’ll probably need to make up later when you have to go back and redo the work you couldn't be bothered to do correctly the first time around. (Or worse, you may not realize something’s wrong until someone points out that obvious error you made after you’ve already hit publish. And by then, it's too late.) Trust me, I’ve learned this lesson the hard way more times than I’d care to admit.  So, when it comes to content, follow the right process the first time, no matter what that process might be. You’ll save yourself a lot of heartache in the long run. Weekly Awesome: HemingwayApp Okay, I may be biased because Ernest Hemingway is one of my favorite authors, but trust me when I say the Hemingway App is deserving of the award of this week’s Weekly Awesome. Hemingway App is an editor with a free web-based option and a downloadable desktop application. But it’s not just any editor. Instead of skimming your work for the usual spelling and grammatical errors, it measures the complexity and readability of your writing. It tells you the grade level of your writing. It highlights overly complex sentences, you can break them down. It also tags passive voice and when you use too many adverbs -- two of the most common ways to diminish the strength of your writing. So, go to HemingwayApp with your next draft and start making your content better right now. Check Out GatherContent's Book, Content Delivery! This book will help teams put content-first and arm them with techniques and know-how to deliver content on time. From upfront planning, to getting a team and process in place and implementing your plan, this book shares advice for every step of the way. Whether you’re part of an in-house team or an agency working with clients, this book is for those who are responsible for websites with dozens, hundreds, or thousands of content items. Get the book for free at GatherContent. Connect with Rob Mills You can find him on Twitter, but he says he also loves getting email, so shoot him a message! Subscribe to the Content Lab Monthly Newsletter Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple. So, what are you waiting for? Go to this page and sign-up. Connect with Content Lab  Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!  Content Lab: Twitter, Instagram Liz: Twitter, Instagram  Or you can comment on this episode below! I'd love to hear from you.

Subscribe now! Episodes featuring Justin Champion of HubSpot, Tamsen Webster, Laura Belgray of Talking Shrimp, Ann Handley of MarketingProfs, Rob Mills of GatherContent, and more will be dropping soon. 

Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to approach multiple types of content How to keep content creation efficient when working with a team How to set up a great workflow What roles are a must for a content creation team   Resources Techsmith Content Delivery E-Book Visit ContentProsPodcast.com for more insights from your favorite content marketers.

You can't build a website without some form of content strategy.  Rob Mills of GatherContent joins us to talk about “all things content strategy.” Rob worked as head of content […] The post 034 The Importance of Content Strategy – Rob Mills of GatherContent appeared first on The Creative Agency Podcast.

James Deer is the co-founder of GatherContent, a UK based content development platform that helps agencies plan and produce web content for their clients. James founded the company with his wife in 2010. GatherContent now has around 700 paying customers across 100 countries. In this episode, James shares with me how they turned their design agency into a successful SaaS business that's already generating around $50K in monthly recurring revenue. Links & Resources Mentioned GatherContent Trello Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

James Deer is the co-founder of GatherContent, a UK based content development platform that helps agencies plan and produce web content for their clients. James founded the company with his wife in 2010. GatherContent now has around 700 paying customers across 100 countries. In this episode, James shares with me how they turned their design agency into a successful SaaS business that's already generating around $50K in monthly recurring revenue.Links & Resources MentionedGatherContentTrelloEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Ashley Baxter and Laura Kalbag are back again for this week’s episode of Unfinished Business. We talk about the common myths around working for yourself, particularly as a solo entity working from home. We have some great questions from Elliot Davis, Simon Cox, and Shane Prendergast, resulting in us talking about photo manipulation and what do we both want to achieve before we retire? This episode is sponsored by GatherContent and SimplyFixIt. You can get 20% off your subscription to GatherContent forever with the offer code unfinished. You can get 10% off any iPhone or iPad repair with SimplyFixIt plus a free upgrade from the standard warranty to three-month’s accidental cover with the offer code unfinished.

James Deer the founder of GatherContent- a service that helps agencies gather content from their clients painlessly. It helps replace the chaotic process of sending word documents, and emails back and forth for when you prepare web content. Previously James and his wife built up a small digital agency to 13 full-time staff which they later sold. James started his career as a freelancer and built up a small client base. Eventually, he got so busy as a web designer that he had to hire a number of people. He quickly built up an agency to 13 people before he ended up selling it. James will reveal the entire process he has taken with Gather Content – from concept to prototyping, getting customers, and getting funding, as well as long-term business goals. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Ashley Baxter’s back on Unfinished Business this week. We talk about the reasons why she’s speaking in public more and how it may help her to promote her new business. Speaking of promotion, we discuss her $99 tweet sponsoring experiment, how buying tweets works and whether it worked for her. We also talk about how to move on when you feel like you’ve reached a plateau, in business as well as in the gym. This week we’re sponsored by two very different, but both excellent companies, GatherContent and SimplyFixIt. Get 20% off your subscription to GatherContent forever when you use the offer code unfinished , then get 10% off a SimplyFixIt iPhone or iPad repair with the offer code unfinished.

On Unfinished Business this week, and with us both fresh from the Net Awards, Laura Kalbag and I talk about our experiences there. I explain why I don’t feel at home in the web design industry as it is today and how its conversations no longer reflect my interests in design. After last week’s ‘giant’ misunderstanding about speaker fees, we also talk about the responsibilities that speakers have to themselves, to an audience and to an event and the people who’ve organised it. It’s a lively discussion. We talk about swearing, why private agreements between speakers and conferences should remain confidential and why speakers should play their part in supporting an event, before, during and after it. Laura, I and everyone who makes Unfinished Business, wants to say an enormous “thank you” to everyone who voted for our show and put it in the final five top podcasts of 2014 at the Net Awards. I also want to thank our sponsors this week. They are GatherContent and Hammer For Mac. As we always say, please support Unfinished Business by supporting them.

On this week’s Unfinished Business I’m joined by not one, but two guests to keep me out of trouble, Laura Kalbag and marathon runner Rachel Andrew. We talk about the fallout from last week’s news that publisher Five Simple Steps has closed, what this means for other niche publishers and for the authors who write for them. We talk about how the abrupt announcement of the closure could’ve been handled better and the lessons we might learn to help us in the future. Finally, we break down how advances and royalties work differently between small and large publishers and the reasons why authors might choose a publisher over self-publishing their books. Finally, everyone involved in making Unfinished Business wants to say an enormous thank-you to all of you out there in podcast land who voted for us for Podcast Of The Year at The Net Awards. You helped us make the shortlist of the final five that’s full of brilliant podcasts and put a very broad smile on all our faces. Thank-you to our sponsors this week. Get 20% off your subscription to GatherContent, forever using the offer code unfinished and 50% off for your first two months using Forge with their offer code unfinished.

Despite possibly the worst Skype connection in history, I chatted with Ashley Baxter on Unfinished Business this week about her semi-professional photography business. We talked about the photo walk and workshop that she recently organised in her home city of Glasgow and why conference organisers should host more photography workshops at their events. Aye. And let’s not forget Oor Wullie. This week’s sponsors are the The Web Is conference that’s happening in Cardiff on 30/31st October 2014. Use the offer-code unfinished for 10% off your ticket. Also thanks to Hammer For Mac and GatherContent. Use the offer-code unfinished for 20% off your subscription forever.

This week, Josh Cleland is back on Unfinished Business. We talk about updates on our various piracy issues and whether it’s necessary to add copyright notices or watermarks to our work. We also discuss why people at large put a low value on creative work. Thanks to our sponsors this week, GatherContent, Forge and the Dot York conference. Get 20% off your GatherContent subscription for life, and 50% off Forge for two months when you use the offer code unfinished.

This week on Unfinished Business, I’m in a relaxed mood as I’m joined by Josh Cleland to talk about how we filter enquires from potential clients through our websites and emails. We also try really, really hard not to talk about moviesfilms. Thanks to our sponsors this week, Hammer For Mac and GatherContent. Listen to this episode for a very, very special offer from GatherContent.

This week on Unfinished Business, I’m joined by James Young to talk about his recent, first conference presensations and why confidence in front of people is as important as a designer’s skills with Photoshop. We discuss his knives business and how a side business can improve the work we do on the web and give us more varied content to talk and write about. Thanks to our sponsor this week GatherContent—helping people who build websites work with their clients to plan, organise and collaborate on web content.

Designer and author of A Pocket Guide to CSS Animations Val Head joins me this week to talk about practical uses for CSS animations, how small publishers have made publishing books more accessible to first time authors and, of course, The Sooty Show. Thanks to our sponsor this week GatherContent — helping people who build websites work with their clients to plan, organise and collaborate on web content.

Special guest Dan Cederholm joins Andrew Clarke this week to talk about making money by making things, how making great schwag makes a great impression and what happened to Foamee. They discuss why on Dribbble it’s important for business to not get in the way of a great service and with Dan’s new book coming up, they talk about the process of writing and whether second editions are worth it. Thanks to our sponsor this week GatherContent — helping people who build websites work with their clients to plan, organise and collaborate on web content. Sign up through that page and get your first month free, on top of the 30 day trial period. That’s a great offer.

Anna is joined by guest co-host and rockstar, Marcus Lillington, and they talk about estimations, project scheduling and spinning plates. Marcus shares his tips on keeping projects on track while managing maintenance for existing clients. This episode wouldn’t be possible without our sponsor: GatherContent, which helps people who build websites work with their clients to plan, organise and collaborate on web content. Go to gathercontent.com/unfinished to sign up for a free 30 day trial and get 20% of your subscription.

While Anna’s away, Andy talks to (Alex’s friend) Brad Frost about iOS7, dropping pretzels and chocolate Hobnobs. (Spoiler: Brad had no idea what they are.) In between they talk about speaking and contributing and what you gain by giving away information freely. Thanks to our sponsor, GatherContent. GatherContent helps people who build websites work with their clients to plan, organise and collaborate on web content. Even better, if you sign up through that page, you’ll get 20% of your subscription. That’s a great offer.