Podcasts about industry the product conference

What happens when the product science principles are applied to a conference organization?  You get Product Collective, now called Mind The Product by Pendo.io. Through events like INDUSTRY: The Product Conference, along with resources such as a member hub and over 100 hours of past conference videos, product professionals across the globe find community, learn, and improve their work.  Rather than AI being the end-all-be-all answer, Mike hopes that AI will be used to integrate both qualitative insights from empathetic customer interactions and quantitative data. This evidence-based approach involves testing strategies through small experiments, learning from the outcomes, and aligning decisions with core values and customer outcomes for incremental growth.  Mike also reveals insights from his experience working with Bob Moesta on jobs-to-be-done interviews, highlighting the value of going deep in customer research to uncover valuable insights, and in his case, understand attendees' needs and improve the conference and/or community experience.  Takeaways include asking deeper questions, spending more time gathering that qualitative feedback so that you can go deeper, being curiously observant of jobs-to-be-done, and finding various modalities in which to gather continuous feedback from the “friendlies” and those who are more hesitant to capture a complete picture.  Resources Follow Mike Belsito on LinkedIn Explore the free resources and upcoming events at mindtheproduct.com Listen to Mike on Rocketship.fm Follow Holly on LinkedIn Visit the Product Science Group website Explore Product Science Workshops and Courses  Quotes from Mike Belsito (00:06:52) "The job that people hire your product for, you know, if you want to think of it, in jobs to be done context, it may not be what you think it is." - Mike Belsito (00:21:29) "Qualitative data is data. So being data driven doesn't mean that we're relying only on the reports and the analytics. It's not an either or. It's not quantitative versus qualitative. It's using them both together." - Mike Belsito (00:28:15) "It's not just what you've learned, but it's these relationships that are a real value to you." - Mike Belsito Lab Notes Lab Note 607.1: Depth is where you find Differentiation. Lab Note 607.2: Start with observation of the jobs-to-be-done. Lab Note 607.3: Use different modalities to get feedback from a range of people. 

In this episode of Rocketship.FM, world-renowned positioning and marketing expert April Dunford joins us to share her insights on crafting sales pitches that close deals and win markets. Drawing from her book Sales Pitch, April dives into the art of creating a compelling narrative that helps your customers confidently choose your product over competitors—and the dreaded "do nothing." In this recording of her keynote talk from INDUSTRY: The Product Conference in 2023, April breaks down her proven step-by-step framework for building a pitch that communicates your differentiated value, positions your product as the clear solution, and guides prospects through the buying journey. From the role of discovery and demos to understanding why “do nothing” is your fiercest competitor, she covers everything you need to transform your pitch into a powerful storytelling tool. Whether you're an entrepreneur, marketer, or sales leader, this episode is packed with actionable insights to help you stand out in any crowded market.

In this unique episode of Rocketship.FM, host Mike Belsito explores the cutting-edge intersection of AI and product management. The show kicks off with an introduction to Google's Notebook LM, a groundbreaking AI research assistant. Then, in a twist, we present an AI-generated summary of the most recent edition of INDUSTRY: The Product Conference, showcasing key takeaways on team structures, customer focus, AI integration, and essential human skills in product development. This episode offers a unique blend of human insight and AI capabilities, providing listeners with a forward-looking perspective on the evolving landscape of product management. Rocketship.FM is brought to you by Evergreen Podcasts.

Holly Hester-Reilly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the principles and practices of high-growth product development, and the host of the Product Science Podcast. Holly is a former Columbia University research scientist and has spent over 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers. Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, the Women in Product Annual Conference, ITX Product + Design Conf, Parsons School of Design, and INDUSTRY: The Product Conference. In this episode of the Product Science Podcast, we share Season 5 excerpts as we cover the product discovery loop, a tool to break down the components of achieving product market fit. Read the show notes to learn more: www.h2rproductscience.com/post/season-5-highlights-the-product-discovery-loop

I went to the recently concluded INDUSTRY: The Product Conference. There were a lot of attendees from the products and innovations industry. They talked about product strategy, product development, data and analytics, and customer development. However, the most memorable aspect of the event is how some of them talked about the importance of retaining a company's humanity and customer-centric approach as they scale. In today's episode, I discuss what I learned from attending Industry: The Product Conference. I highlight the speakers I liked and the topics they focused on. I explain why being first in the market is not essential to finding success. I describe the importance of establishing your company's vision from the customer's perspective. I also detail an experience my son had with a recent business transaction that was entirely digital. "Your vision needs to be rich—it needs narrative and depth, not one-liners in a paragraph." - Paul Heller This week on Innovation Talks: ●     The speakers at the conference and guests I'd like to have●     Why 95% of products fail●     Why it's not critical to be first to market in innovation●     Interesting and relatively unknown facts about Instagram●     Expressing your business's vision from the customer's point of view●     The problems the digital world helps solve regarding customer interaction Resources Mentioned: ●     Roadmapping Dos and Don'ts with Mike Belsito●     Derek Redmond's Emotional Olympic Story - Injury Mid-Race | Barcelona 1992 Olympics This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information on new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

In today's episode of Smashing the Plateau, you will learn how to sell your expertise when it's new to the market and have space for your family. Holly and I discuss: How her career evolved [03:03] What caused her to focus on product initiatives [04:33] Working as an employee vs. an entrepreneur [05:17] The hurdles transitioning into entrepreneurship [06:10] Finding solutions for financial tracking and staying motivated [06:45] How you know when it's time to get help [07:33] Responding to a hefty price tag for help [09:09] How Holly realized she needed a method to stay motivated [09:39] Using a mastermind to stay motivated [10:13] What it's like to sell your expertise when it's new to the market [12:05] How Holly determined her content marketing process [14:06] Where Holly distributes her content and why she chose those channels [14:47] What portion of her time Holly devotes to content marketing [15:51] What process Holly uses to build her network [16:18] What advice Holly has for experts selling ideas that are new to the market [17:40] Looking to the future, what Holly wants to be well known for [18:27] Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers. Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference. Learn more about Holly at http://www.productsciencepodcast.com (www.productsciencepodcast.com). Thank you to Our Sponsor: The Smashing the Plateau Community https://smashingtheplateau.com/openhouse (https://smashingtheplateau.com/openhouse)

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito. Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.  Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM. Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows. In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Our conversation this week is with Mike Belsito who is the Co-Founder of Product Collective — an organization he started here in Cleveland back in 2015 which now boasts a thriving community for over 30,000+ product management professionals —  and Co-Organizer of INDUSTRY: The Product Conference & New York Product Conference, two of the top rated conferences for product people anywhere.For his leadership at Product Collective, Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of one of the top startup podcasts online, Rocketship.FM.Prior to Product Collective, Mike spent over a decade in startup companies as an early employee, Co-Founder, and Executive. Mike's businesses and products have been featured in national media outlets such as the New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.This is a fascinating deep dive into the world of product management and the business of community and conferences.————Connect with Mike on LinkedInLearn more about Product CollectiveFollow Product Collective on TwitterFollow Mike on TwitterFollow rocketship.fm on Twitter————Learn more about Jeffrey Stern @ https://jeffreys.pageConnect with Jeffrey Stern on Linkedin or on TwitterFollow Lay of The Land on Twitter and on LinkedIn

Welcome to Strategy Skills episode 189, an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito. Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.  Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM. Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows. In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

dWe kick off our special five part series, presented by INDUSTRY: The Product Conference, with special guest Ken Norton. Over these 5 special episodes Ken will answer real questions from Rocketship.fm listeners starting with this episodes dilemma - what do you do when the board brings in a CPO who has no product experience and is butting heads with everyone internally. Ken breaks down the options. Want to attend INDUSTRY Virtual? Use code Rocketship to save $40 off your ticket. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our second episode of this special series, presented by INDUSTRY: The Product Conference, with special guest Ken Norton. One this episode Ken breaks down a confession from a new product leader who's having trouble building relationships with new new product team now that everyone is remote. Ken gives some helpful advice on building new relationships, even when we're not in the same office. Want to attend INDUSTRY Virtual? Use code Rocketship to save $40 off your ticket. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sign up today for the INDUSTRY conference and get 20% off using promo code: path2product20 The Industry Conference - Sign Up Here On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast! Here's what we discussed: Mike has been involved with early-stage startups since 2005 Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference Mike is the co-host of Rocketship.fm podcast. Check it out! And he also teaches as an Adjunct Professor What Jobs Theory is and Jobs-to-be-Done Why customers don't buy our products, they're hiring our products to solve a problem The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta Baby steps you can take in your jobs-to-be-done journey The pushes and pulls of the "struggling moment" How anxiety and inertia plays a big role in hiring your product for their job Why Empathy drives the Jobs-to-be-done framework Check our the resource Mike mentioned below: The Wired Group for JTBD Training and Resources Shape Up Book by Basecamp (free digitally or paperback option) --- Send in a voice message: https://anchor.fm/productmanagementlessons/message Support this podcast: https://anchor.fm/productmanagementlessons/support

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got magic, evolution, transformation, and more. For all the links, check out the show notes: https://www.hacktheprocess.com/magic-evolution-transformation-and-more-in-process-hacker-news/ Enjoy! Events Join Velocity Squared from January 29 to 30 in London to learn how to maintain and manage business growth. April Dunford will attend as a speaker. Media In an interview on the WorkTrends Podcast, Steve Farber shares the wisdom of bringing love to work and explains why love is good business. Ron Carucci pays a visit to the Net Worth It Podcast and discusses how to reignite your dreams when you’ve quit. Loic Le Meurhas a new shamanic outlook and a new Transformation podcast to go with it. WAKR News featured David Weinberger to have him share his thoughts on artificial intelligence. The Product Collective published Rich Mironov’s talk, Intro to Product Leadership, from the recently concluded INDUSTRY The Product Conference 2019. Writing Our latest Hack the Process guest, Christina Wodtke has recently published a book called The Team that Managed Itself. Congratulations, Christina! The London International Development Network’s 34th Weekly Roundup has published their overview of Ann Mei Chang’s book, Lean Impact. Alistair Clay says the best email signatures can convert customers as part of an orchestrated PR plan. Learn how from his blog post. Recommended Resources Capitalism is coming to an end — or perhaps capitalism is evolving. Geoffrey Moore, whose books Zvi Band gathered inspiration from, thinks back to the beginning of capitalism and how it’s been changing continuously to this day. Mindvalley is presenting a new parenting masterclass to teach parents how to be less reactive so they can bring up confident and authentic kids. Dr. Shefali Tsabary, referenced by Heather Chauvin, and Vishen Lakhiani, mentioned by Michelle Dale will be leading the class. Nathan Barry, mentioned by Justin McGill shares his excitement about a house he built and the magic of creating. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Mike Belsito is the Co-Founder of Product Collective which is a community for product people. In addition to co-founding and developing this community, he also co-founded and organized INDUSTRY: The Product Conference, where product managers with world-class products gather together to share their insights and learn so they can build, launch, and scale their creations.   Quotes To Remember: “How can you position yourself differently?” “If you have a good attendee experience, then the other things tend to follow.” “How are people going to find out about you?” “You do the things that don’t scale, and figure out what works so you can scale them up later on.” “Don’t be discouraged if your first event isn’t profitable.”   What You’ll Learn: Why it’s important to follow people in your field, and learn from them Learn to market your event to find the right attendees How to find your ideal audience, and how to reach out to them Why “cold calling” individual potential customers is still valuable How to keep review and improve on your events, by noting things that you’d like to change   Key Links From The Show: productcollective.com Mike's Email industryconference.com Mike’s Twitter   Recommended Books: Rework by Jason Fried Content Inc by Joe Pulizzi The Monk and The Riddle by Randy Komisar

Mike Belsito wants us all to become better product managers. Tune in to meet the man behind Industry: The Product Conference.

Is wireframing and prototyping the same thing? If not, which is more useful? Should product people get involved with wireframing... or is wireframing just something for UX folks? We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.

Basecamp CEO Jason Fried talks about ideas with Paul McAvinchey, co-founder of Product Collective, at INDUSTRY: The Product Conference in September 2017.

Mike Belsito thought he wanted a career in sports management, but found himself loving starting new things. His first job was working as employee #1 for a startup, and he has never looked back. Today he is the co-founder of Product Collective. They founded the company in 2014 as a way to help product people all over the world connect, collaborate, and generally be inspired. As product people themselves, they found they were wanting to find places where they could meet other product people. They looked around and were surprised to find a lack of a product community that gathered in one place often, especially outside of Silicon Valley. And so Product Collective was born. Product Collective’s first initiative was INDUSTRY: The Product Conference, which initially took place in 2015. In its first year, INDUSTRY attracted 250 attendees from 21 states and 7 countries. Just one year later, attendance nearly doubled — with attendees from both years represented from larger enterprises and venture backed startups alike, including IBM, Intuit, Oracle, Shopify, GoDaddy, LeadPages, and others. Today, Product Collective educates and connects product people in many more ways, including through Product Brief (our weekly newsletter) and Product Lunch (our monthly webinar series). Their mission is to redefine and shape the future of product management, and it’s one that they know they can’t do alone. Mike and his team hope you’ll join Product Collective to be a part of this evolution. Check out this episode of "Cool Things Entrepreneurs Do" to hear Mike's journey.  http://www.productcollective.com

Mike is the Co-Founder of Product Collective, a community for product people and Organizer of INDUSTRY: The Product Conference, where product managers and others building, launching, and scaling world-class products gather. Sponsors: Billy Gene: Join Billy Gene on his free training where he’s going to show you the same process he’s used working with some of the world’s largest franchises to get ROI on Facebook ads. Claim your spot today at INeedThisTraining.com! Host Gator:  With Host Gator, having a website is easy AND affordable. Take your website from dream to reality: visit hostgator.com/fire for 60% off today!