Podcasts about product collective

What happens when the product science principles are applied to a conference organization?  You get Product Collective, now called Mind The Product by Pendo.io. Through events like INDUSTRY: The Product Conference, along with resources such as a member hub and over 100 hours of past conference videos, product professionals across the globe find community, learn, and improve their work.  Rather than AI being the end-all-be-all answer, Mike hopes that AI will be used to integrate both qualitative insights from empathetic customer interactions and quantitative data. This evidence-based approach involves testing strategies through small experiments, learning from the outcomes, and aligning decisions with core values and customer outcomes for incremental growth.  Mike also reveals insights from his experience working with Bob Moesta on jobs-to-be-done interviews, highlighting the value of going deep in customer research to uncover valuable insights, and in his case, understand attendees' needs and improve the conference and/or community experience.  Takeaways include asking deeper questions, spending more time gathering that qualitative feedback so that you can go deeper, being curiously observant of jobs-to-be-done, and finding various modalities in which to gather continuous feedback from the “friendlies” and those who are more hesitant to capture a complete picture.  Resources Follow Mike Belsito on LinkedIn Explore the free resources and upcoming events at mindtheproduct.com Listen to Mike on Rocketship.fm Follow Holly on LinkedIn Visit the Product Science Group website Explore Product Science Workshops and Courses  Quotes from Mike Belsito (00:06:52) "The job that people hire your product for, you know, if you want to think of it, in jobs to be done context, it may not be what you think it is." - Mike Belsito (00:21:29) "Qualitative data is data. So being data driven doesn't mean that we're relying only on the reports and the analytics. It's not an either or. It's not quantitative versus qualitative. It's using them both together." - Mike Belsito (00:28:15) "It's not just what you've learned, but it's these relationships that are a real value to you." - Mike Belsito Lab Notes Lab Note 607.1: Depth is where you find Differentiation. Lab Note 607.2: Start with observation of the jobs-to-be-done. Lab Note 607.3: Use different modalities to get feedback from a range of people. 

After more than a decade of stories, insights, and interviews from the world of tech, this is the final episode of Rocketship.FM… at least for now. In part one, host Mike Belsito opens up about the decision to hit pause on the show. Following the acquisition of Product Collective and diving deep into new responsibilities at Pendo and Mind the Product, time has become a rare commodity. And the little free time that is available? That's now reserved for what matters most — family. Plus, let's face it — Rocketship.FM was always more fun when co-hosting with Michael Sacca. But before signing off, part two of the episode revisits three of the most memorable episodes from over the years — moments that made Rocketship.FM what it is and remind us why storytelling in tech still matters. The show may be going on the shelf, but don't unsubscribe just yet… you never know when a surprise episode might drop. Thanks for listening. It's been an incredible ride.

In this episode of Rocketship.FM, we flip the script as Mike Belsito, Co-Founder of Product Collective, takes the guest seat to share his journey from entrepreneur to product leader. Interviewed by his longtime co-host Michael Sacca, Mike dives into the foundational skills every product manager needs, the importance of customer empathy, and how evolving tools like AI are reshaping the role. He also reflects on his early uncertainties and how building community and continuous learning helped him thrive. Whether you're an aspiring product manager looking to avoid common mistakes or a seasoned professional eager to revisit the essentials, this episode is packed with actionable insights. From navigating frameworks to balancing soft and hard skills, Mike offers a candid, relatable perspective on what it takes to succeed in today's fast-changing product landscape.

In this revealing episode of Rocketship.FM, host Mike Belsito pulls back the curtain on a significant milestone: Product Collective's acquisition by Pendo. Mike shares the origin story of Product Collective, from its humble beginnings as a passion project to its growth into a cornerstone of the product community. He candidly discusses the challenges of running a bootstrapped company and the exciting possibilities that come with joining forces with a larger entity like Pendo. The episode features an exclusive interview with Todd Olson, CEO of Pendo, who provides insights into the company's commitment to community building and its vision for the future of product management. Together, Mike and Todd explore how this acquisition will impact the broader product community, discussing plans for expanded events, increased resources, and a more connected global network of product professionals. This episode offers listeners a unique behind-the-scenes look at a major industry move and its potential to shape the future of product management education and community.

Mike Belsito is the Co-founder of Product Collective, an independent online community for product management professionals. The community serves over 40,000 product management professionals in helping each other create the best products for their consumers. Mike has over ten years of experience in various startup companies, having held positions as an employee and executive. Mike [...] The post Roadmapping Dos and Don'ts with Mike Belsito appeared first on Sopheon.

Mike Belsito is the Co-founder of Product Collective, an independent online community for product management professionals. The community serves over 40,000 product management professionals in helping each other create the best products for their consumers. Mike has over ten years of experience in various startup companies, having held positions as an employee and [...] The post Roadmapping Dos and Don'ts with Mike Belsito appeared first on Sopheon.

Mike Belsito is the co-founder of Product Collective, an online hub that serves over 30,000 technology product management professionals. The community provides tools and resources—and hosts virtual and in-person meet-ups—for those in the innovation industry. Mike is also the co-host of Rocketship.FM, a podcast for product managers, entrepreneurs, and anyone in tech. They [...] The post Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito appeared first on Sopheon.

Mike Belsito is the co-founder of Product Collective, an online hub that serves over 30,000 technology product management professionals. The community provides tools and resources—and hosts virtual and in-person meet-ups—for those in the innovation industry. Mike is also the co-host of Rocketship.FM, a podcast for product managers, entrepreneurs, and anyone in tech. They [...] The post Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito appeared first on Sopheon.

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito. Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.  Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM. Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows. In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Our conversation this week is with Mike Belsito who is the Co-Founder of Product Collective — an organization he started here in Cleveland back in 2015 which now boasts a thriving community for over 30,000+ product management professionals —  and Co-Organizer of INDUSTRY: The Product Conference & New York Product Conference, two of the top rated conferences for product people anywhere.For his leadership at Product Collective, Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of one of the top startup podcasts online, Rocketship.FM.Prior to Product Collective, Mike spent over a decade in startup companies as an early employee, Co-Founder, and Executive. Mike's businesses and products have been featured in national media outlets such as the New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.This is a fascinating deep dive into the world of product management and the business of community and conferences.————Connect with Mike on LinkedInLearn more about Product CollectiveFollow Product Collective on TwitterFollow Mike on TwitterFollow rocketship.fm on Twitter————Learn more about Jeffrey Stern @ https://jeffreys.pageConnect with Jeffrey Stern on Linkedin or on TwitterFollow Lay of The Land on Twitter and on LinkedIn

Welcome to Strategy Skills episode 189, an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito. Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.  Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM. Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows. In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. The logo will look the same—just the name is changing.  This episode has two of my favorite things. First, our guest is discussing how he got started with Jobs-to-be-Done and how you can use this valuable tool yourself. Second, he is also the co-founder of Product Collective and the co-organizer of INDUSTRY, the conference for software product managers. INDUSTRY has a virtual conference coming up on April 20 and 21 and it is worth checking out by going to IndustryConference.com.  Our guest is Mike Belsito. Before his current work, he had a number of product roles and experiences, giving him insights that can help us.

How do you build a product community from scratch? Mike Belsito shares how he and his partner launched the Product Collective and INDUSTRY conference in 2015 as well as some tips for how they’ve pivoted to make the virtual version of their event such a success. If you enjoy helping people and continuous learning, this episode is a can’t-miss! 

Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it's simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it. In this episode, we'll discuss what JTBD is and how to get started.

In the first episode of the Augusto Digital Insights podcast, Brian Anderson interviews Mike Belsito, founder of the INDUSTRY conference in Cleveland, Ohio and co-host of Rocketship.fm. Mike considers himself a product person that just so happens to manage a totally different type of product: a community and a conference. He explains that his journey into product management started before he even knew it. When his start-up failed, several companies approached him—one for a director of product strategy role. Mike remembers Googling “what does a director of product strategy do?”. He hadn’t gone to school for it, so he felt he wasn’t qualified. But the company laughed and said, "Oh no, Mike, nobody went to school for product management. You'll be fine." As he began reading books, listening to podcasts and talking to other product people, he realized there was a potential niche for a community centered on product management. That idea sparked the launch of INDUSTRY and the Product Collective. 2021 will be the seventh edition. Mike goes on to explain that a product person doesn’t sell solutions but rather pulls out the problems customers are experiencing and guiding them to new solutions. He defines the product mindset as a hypothesis that needs to be validated by getting as close to customers as possible. He shares that the best relationships between product managers and engineers are when there’s an immense level of trust. The product manager has to demonstrate that they deserve trust by being able to speak the engineers’ language, ask enough questions, and understand what tech stack they’re operating. On the flip side, engineers need to have a natural level of curiosity about what needs to be built and the business implications of it all. We thank Mike Belsito for his time on the Augusto Digital Insights podcast and wish him the best with Rocketship.fm and the INDUSTRY conference! Augusto Digital focuses on custom software design and development, cloud computing, and support solutions to enable our clients to realize their digital vision in Healthcare, financial services, logistics, and manufacturing.

Sign up today for the INDUSTRY conference and get 20% off using promo code: path2product20 The Industry Conference - Sign Up Here On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast! Here's what we discussed: Mike has been involved with early-stage startups since 2005 Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference Mike is the co-host of Rocketship.fm podcast. Check it out! And he also teaches as an Adjunct Professor What Jobs Theory is and Jobs-to-be-Done Why customers don't buy our products, they're hiring our products to solve a problem The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta Baby steps you can take in your jobs-to-be-done journey The pushes and pulls of the "struggling moment" How anxiety and inertia plays a big role in hiring your product for their job Why Empathy drives the Jobs-to-be-done framework Check our the resource Mike mentioned below: The Wired Group for JTBD Training and Resources Shape Up Book by Basecamp (free digitally or paperback option) --- Send in a voice message: https://anchor.fm/productmanagementlessons/message Support this podcast: https://anchor.fm/productmanagementlessons/support

Many great product leaders will talk about the importance of listening to customers. It’s also essential to know how you should go about doing it. Is there a right and wrong way? As part of our series in partnership with the Product Collective, Product Talk host and Product Exec, Nikki Ahmadi sat down with Oji Udezue, fmr VP of Product at Calendly to discuss customer discovery. They also share some important insight on what it means to be a BIPOC in product.

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got magic, evolution, transformation, and more. For all the links, check out the show notes: https://www.hacktheprocess.com/magic-evolution-transformation-and-more-in-process-hacker-news/ Enjoy! Events Join Velocity Squared from January 29 to 30 in London to learn how to maintain and manage business growth. April Dunford will attend as a speaker. Media In an interview on the WorkTrends Podcast, Steve Farber shares the wisdom of bringing love to work and explains why love is good business. Ron Carucci pays a visit to the Net Worth It Podcast and discusses how to reignite your dreams when you’ve quit. Loic Le Meurhas a new shamanic outlook and a new Transformation podcast to go with it. WAKR News featured David Weinberger to have him share his thoughts on artificial intelligence. The Product Collective published Rich Mironov’s talk, Intro to Product Leadership, from the recently concluded INDUSTRY The Product Conference 2019. Writing Our latest Hack the Process guest, Christina Wodtke has recently published a book called The Team that Managed Itself. Congratulations, Christina! The London International Development Network’s 34th Weekly Roundup has published their overview of Ann Mei Chang’s book, Lean Impact. Alistair Clay says the best email signatures can convert customers as part of an orchestrated PR plan. Learn how from his blog post. Recommended Resources Capitalism is coming to an end — or perhaps capitalism is evolving. Geoffrey Moore, whose books Zvi Band gathered inspiration from, thinks back to the beginning of capitalism and how it’s been changing continuously to this day. Mindvalley is presenting a new parenting masterclass to teach parents how to be less reactive so they can bring up confident and authentic kids. Dr. Shefali Tsabary, referenced by Heather Chauvin, and Vishen Lakhiani, mentioned by Michelle Dale will be leading the class. Nathan Barry, mentioned by Justin McGill shares his excitement about a house he built and the magic of creating. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

“If we have the data, let’s look at the data - if all we have is opinions, we will go with mine.”    This podcast took place at Product Collective’s INDUSTRY conference in Cleveland, Ohio. Pragmatic Institute rockstar Steve Johnson and Keith Fenech, vice president of software analytics at Revulytics, join Pragmatic Live to talk about why product managers should be aware of product usage, how they can use that data to get a better understanding of who they are selling to and why data is important to every stage in the product life cycle.  Product managers take on an important role that includes getting to know customers and how they are interacting with a product. When the meeting is over, however, there needs to be a systematic way of collecting information and validating decisions. Keith explains the benefits of usage data across the product lifecycle and provides tips and tricks on how to present information to leadership, from basic metrics to user profiles.  “What people do and what they say they do and what they actually do are three different things” and “without data everyone gets to be right.” Join us as we unpack these commonalities and how Revulytics solves for everyone’s opinions with data. 

Mike Belsito, Co-Founder of Product Collective, joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales, to discuss the roots of the world-famous INDUSTRY conference and how he propelled it to become one of the largest product management summits in the world.

Mike Belsito is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. He has a wealth of knowledge in the startup community as well, having authored the book 'Startup Seed Funding for the Rest of Us: How to Raise $1 Million for Your Startup - Even Outside of Silicon Valley' Show links: https://productcollective.com/ --------------------------------------------------------------------------- You can find Michael Hudak's book on amazon - Fortify Your Data: A Guide to the Emerging Technologies Check us out at fortifyyourdata.com! ---------------------------------------------------------------------------- Opening song clipped from Red Skies by Windows 96 - https://windows96.bandcamp.com/

Blockbuster Movies, Indie Games, Healing Music, and More in Process Hacker News Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got blockbuster movies, indie games, healing music, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/blockbuster-movies-indie-games-healing-music-and-more-in-process-hacker-news/. Enjoy! Events Women entrepreneurs, achieve peak work performance and create a healthy work-life balance by registering for Kesha Moore’s Effective Principles of Productivity, which goes live on May 8. The Women’s Foreign Policy Group brings you Innovation in International Development, featuring Ann Mei Chang on May 15 in Washington, DC, where attendees can expect to learn more about data-driven approaches to build stronger societies. Media Have you seen the latest Marvel blockbuster, Avengers: Endgame? On the We Have A Microphone Podcast, you can listen to Michael and Hampton Catlin chat about the Marvel Cinematic Universe and the holes in the movie’s plot while sipping on their newest cocktail concoction named after the infamous Endgame villain, Thanos. Learn about product leadership and building a great team from this live Q&A with Rich Mironov on The Product Collective. The latest episode of the Presentable Podcast features [Jina Anne(https://www.hacktheprocess.com/jina-bolton-on-hack-the-process-podcast-episode-20/) discussing [design systems]https://www.relay.fm/presentable/62) and the current state of the industry. How do you combat human trafficking using music? Find out from Curtis Romjue, President of First Aid Arts, an organization which uses arts to help trauma survivors, on the Life Through Transitions Podcast, hosted by Jon de Waal. Compass Rose, the new lateral-thinking puzzle game created by Pace Smith was featured on Trailer Tuesday by Indie Games Plus. If you want to find out what everyone’s been saying about the game, check out the latest review on the Demo Disk Show. Writing Thrive Global composed a list of books on leadership, entrepreneurship, and management, and Nine Lies About Work by Marcus Buckingham and our most recent Hack the Process guest, Ashley Goodall, is included. On May 11, Rhonda Magee will be at Naropa University’s 2019 Commencement Ceremony in Boulder, Colorado as a keynote speaker. Discover some podcasts produced by multitalented Black women podcasters on this list from The Grio. Nicaila Matthews-Okome and her podcast, Side Hustle Pro, were included. Recommended Resources Maybe You Should Talk to Someone is the latest book by psychotherapist Lori Gottlieb, and you can hear more about her and her book on The Trauma Therapist, hosted by Guy Macpherson, who was recommended by Lisa Dale Miller. In his new LinkedIn article, psychologist and author Adam Grant, who was recommended by Jennifer Riel and Kesha Moore, gives his insights on the book Trillion Dollar Coach, written by Bill Campbell. Catch Elizabeth Gilbert, New York Times bestselling author and inspiration for Tara Byrne and Jenny Feinberg, at St. Ann’s Church in Brooklyn, New York on June 4, where she will be promoting her upcoming book, City of Girls. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

This debut podcast features an interview with Mike Besito, founder of Product Collective and the former Entrepreneur in Residence of StartUp Lakewood. Our host, Michael DeAloia, asks Mike about pioneering the early endeavors of StartUp Lakewood to help entrepreneurs, business people, co-working spaces, educators, and more. Mike also shares how he successfully spearheaded efforts to bring a global conference to the city of Cleveland.

What do you consider a product? Us product managers, past or present, are probably quick to point to our trusty smartphones, our favorite apps, and even our own software but Mike Belsito thinks otherwise. He considers everything a product. Like many product managers we’ve interviewed in the past, Mike accidentally stumbled onto this role. He jokes that becoming a product manager was probably the next step after being a failed startup founder, but ironically, he’s the co-founder of the Product Collective: an organization that puts together one of the largest product management summits in the world: INDUSTRY. This week on Product Love, I sat down and talked to Mike Belsito about the conference he’s organizing, and why he believes that everything is a product.

Mike Belsito is a product guy who's passionate about building the Product Collective community, and is co-founder of INDUSTRY the product conference where product managers from around the world can learn to build, launch and scale world-class software products.  Now a top influencer, listen to Ep38 as Mike describes how his early career in sports management and entrepreneurship unknowingly prepared him with the multi-faceted skills required for product and now conference management. http://productcollective.com/ http://industryconference.com/ https://www.amazon.com/Startup-Seed-Funding-Rest-Us-ebook/dp/B00UC7OU2A http://rocketship.fm/ https://findaway.com/ http://www.techpint.org/ www.blocklandcleveland.com 04:04s Mike’s definition of product management 6:14s Product management vs. project management 8:55s Going to school for sports management 11:15s Pursuing an MBA and initiating a corporate sponsorship program 14:06s Diving into entrepreneurship and becoming a “Findawayer” 16:15s Leaving Findaway to start eFuneral.com 19:00s Selling eFuneral and finding Product Management 21:30s Finding an opportunity in product management and self educating 22:28s Writing “Startup seed funding for the rest of us” 23:15s Finding the right angle / focus on product 24:58s Product Collective, a community for product people 27:02s Niching down on software product managers 31:30s The importance of product management for high growth software companies 33:50s Building the conference from the ground up - build it and make them come 40:35s Product management responsibilities and customer focus 43:04s First impressions of Blockland Cleveland organization and conference 50:12s The challenge of keeping up with technology 51:50s Never setting a strong 3 to 5 year roadmap 56:04s Discovering how quickly you become an influencer in your industry “We created Industry for software product managers. 90% of the people that come to our conference, they have product in their title one way or the other.” “I was so deep into eFuneral, what does a failed founder due next?” Enjoy this episode? Share it with friends! Click Subscribe in iTunes!

Mike is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management. Prior to Product Collective, Mike spent the past 12 years in startup companies as an early employee, Co-Founder, and Executive. Mike's businesses and products have been featured in national media outlets such as the New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of us, one of the top startup books on Amazon. Learn more about Mike’s work and join the startup community at productcollective.com. To find out more about Laura and her speaking, coaching, and other hosting work visit her website at: powershour.biz . You can also find Laura on twitter @thatlaurapowers, on Facebook @thatlaurapowers and on instagram at laurapowers44.

An exciting an announcement from the Product Collective and Rocketship.fm teams!

There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees. Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Belsito is the Co-Founder of Product Collective which is a community for product people. In addition to co-founding and developing this community, he also co-founded and organized INDUSTRY: The Product Conference, where product managers with world-class products gather together to share their insights and learn so they can build, launch, and scale their creations.   Quotes To Remember: “How can you position yourself differently?” “If you have a good attendee experience, then the other things tend to follow.” “How are people going to find out about you?” “You do the things that don’t scale, and figure out what works so you can scale them up later on.” “Don’t be discouraged if your first event isn’t profitable.”   What You’ll Learn: Why it’s important to follow people in your field, and learn from them Learn to market your event to find the right attendees How to find your ideal audience, and how to reach out to them Why “cold calling” individual potential customers is still valuable How to keep review and improve on your events, by noting things that you’d like to change   Key Links From The Show: productcollective.com Mike's Email industryconference.com Mike’s Twitter   Recommended Books: Rework by Jason Fried Content Inc by Joe Pulizzi The Monk and The Riddle by Randy Komisar

Basecamp CEO Jason Fried talks about ideas with Paul McAvinchey, co-founder of Product Collective, at INDUSTRY: The Product Conference in September 2017.

Mike Belsito thought he wanted a career in sports management, but found himself loving starting new things. His first job was working as employee #1 for a startup, and he has never looked back. Today he is the co-founder of Product Collective. They founded the company in 2014 as a way to help product people all over the world connect, collaborate, and generally be inspired. As product people themselves, they found they were wanting to find places where they could meet other product people. They looked around and were surprised to find a lack of a product community that gathered in one place often, especially outside of Silicon Valley. And so Product Collective was born. Product Collective’s first initiative was INDUSTRY: The Product Conference, which initially took place in 2015. In its first year, INDUSTRY attracted 250 attendees from 21 states and 7 countries. Just one year later, attendance nearly doubled — with attendees from both years represented from larger enterprises and venture backed startups alike, including IBM, Intuit, Oracle, Shopify, GoDaddy, LeadPages, and others. Today, Product Collective educates and connects product people in many more ways, including through Product Brief (our weekly newsletter) and Product Lunch (our monthly webinar series). Their mission is to redefine and shape the future of product management, and it’s one that they know they can’t do alone. Mike and his team hope you’ll join Product Collective to be a part of this evolution. Check out this episode of "Cool Things Entrepreneurs Do" to hear Mike's journey.  http://www.productcollective.com

Mike is the Co-Founder of Product Collective, a community for product people and Organizer of INDUSTRY: The Product Conference, where product managers and others building, launching, and scaling world-class products gather. Sponsors: Billy Gene: Join Billy Gene on his free training where he’s going to show you the same process he’s used working with some of the world’s largest franchises to get ROI on Facebook ads. Claim your spot today at INeedThisTraining.com! Host Gator:  With Host Gator, having a website is easy AND affordable. Take your website from dream to reality: visit hostgator.com/fire for 60% off today!

Mike Belsito is a lot of things.  He is the co-founder of Product Collective, co-organizer of a conference called Industry, founder of eFuneral, author of Startup Seed Funding for the Rest of Us: How to Raise $1 Million For Your Startup - Even Outside of Silicon Valley, and co-host of the podcast Rocketship.fm.   This episode is not my standard Q&A format. After a friendly introduction from a mutual connection, I asked Mike to grab a coffee.  Being a podcaster himself, and comfortable in front of a mic, I asked if he would mind if I throw my recorder on the table.  This episode is the resulting coffee date.   Links: productcollective.com @belsito on Twitter - https://twitter.com/belsito?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Mike's book - https://www.amazon.com/Startup-Seed-Funding-Rest-Us/dp/0692391444/ref=la_B00UELF5M8_1_1?s=books&ie=UTF8&qid=1494201029&sr=1-1