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Wenn du Social Media im B2B-Vertrieb immer noch als „nice to have“ abheftest, ist diese Folge dein Weckruf. Ich habe wieder einen coolen Prof in den KOBcast eingeladen: @Deva Rangarajan. Wir sprechen darüber wie digitale Kommunikation heute entscheidet, wer beim Kunden überhaupt noch auf dem Radar auftaucht – und wer leise vom Markt verschwindet.Wir gehen rein in die Praxis: Wie baust du als Verkäufer eine persönliche Marke auf, die nicht nach Marketing-Blabla klingt, sondern Vertrauen und "soziales Kapital" schafft? Wie nutzt du Social Media, um die richtigen Kontakte im Buying Center aufzuwärmen, statt deine Zeit mit sinnlosem Scrollen zu verballern? Und wie triffst du den Sweet Spot zwischen Content Marketing und Unterhaltung, damit deine Posts nicht nur gefallen, sondern Gespräche und Deals auslösen?Es geht wieder darum, Forschung und Praxis zusammenzubringen – raus kommt ein ehrlicher Reality-Check für alle, die in komplexen B2B-Märkten unterwegs sind und digitale Kanäle endlich strategisch nutzen wollen.Darüber sprechen wir u. a.:Warum sich das Kundenverhalten radikal ins Digitale verlagert – und was das für deinen Funnel bedeutetWie Vertrauen und persönliches Networking heute entstehen (Spoiler: nicht nur auf Messen)Welche Rolle soziales Kapital im Verkaufsprozess spielt – und wie du es systematisch aufbaustWie du deine Zeit auf Social Media so strukturierst, dass sie Umsatz statt Burn-out produziertWarum die Zukunft deiner Verkaufsstrategien ohne digitale Kommunikation nicht mehr denkbar istPerfekt für: B2B-Vertriebler, Führungskräfte im Vertrieb und alle, die lieber vorne im Kopf des Kunden stattfinden als hinten in seiner Inbox.Kapitel:00:00 Einführung in die digitale Kommunikation im B2B-Bereich03:02 Die Rolle von Social Media im Verkaufsprozess05:57 Die Bedeutung von Kundenwissen und Informationsasymmetrie08:52 Persönliche Markenbildung für Verkäufer11:46 Herausforderungen der Unternehmenskommunikation15:04 Die Rolle von Führungskräften in sozialen Medien17:51 Strategien für effektive Social Media Nutzung21:06 Die Balance zwischen Unterhaltung und Inhalt24:00 Zusammenfassung und abschließende Gedanken37:39 Die Bedeutung von Humor in sozialen Medien40:02 Strategien für effektives Posten auf LinkedIn45:10 Effiziente Nutzung von Social Media für Verkäufer51:06 Soziales Kapital im Vertrieb57:58 Die Rolle von AI und Technologie im VerkaufsprozessDie Folge wurde in englischer Sprache aufgenommen.Hier kommt ihr direkt zum LinkedIn Profil von Deva, vernetzt euch mit ihm, cooler Typ.Mehr zu Kober aktiviert hier.Stephan
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As rumors of a settlement agreement are being discussed between the city of Cincinnati and the Hinton family, FOP President Ken Kober joins Willie to discuss how such a settlement would be a slap in the face to all the officers on the force.See omnystudio.com/listener for privacy information.
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Eigentlich ist es erstaunlich, dass es Euronics noch gibt: Erst haben große Ketten wie Media Markt und Saturn den Elektronik-Fachhandel unter Druck gesetzt, später dann auch Amazon und der Medienwandel weg von CD's und DVD's hin zu Streaming-Plattformen. Im OMR Podcast verrät Euronics-Chef Benedict Kober, wie es den rund 1000 deutschen Euronics-Händler*innen gelingt, sich in diesem Umfeld zu behaupten, warum man inzwischen sogar testweise Elektroautos verkauft und wie die Genossenschaft zu einem der größten Starlink-Händler geworden ist.
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Scott gets instant reaction for Cincinnati FOP President Ken Kober about the situation surrounding Cincinnati Police Chief Teresa Theetge following a press conference by her legal team.See omnystudio.com/listener for privacy information.
Scott gets instant reaction for Cincinnati FOP President Ken Kober about the situation surrounding Cincinnati Police Chief Teresa Theetge following a press conference by her legal team.
Scott gets instant reaction for Cincinnati FOP President Ken Kober about the situation surrounding Cincinnati Police Chief Teresa Theetge following a press conference by her legal team.
Visionary landscape architect Adam Kober joins us to share his journey from the farm fields of Indiana to the iconic Channel Gardens at Rockefeller Center. With a pivotal moment in Las Vegas igniting his passion, Adam has transformed outdoor spaces into breathtaking experiences that are both technically skilled and creatively inspired. His philosophy goes beyond plants and trees, bringing together architects and interior designers to create harmonious environments that serve as crucial bridges between indoors and outdoors.Adam's design inspirations are as diverse as they are intriguing, drawing from the classic beauty of Versailles to the innovative architecture of Thomas Heatherwick. He recounts the challenges of starting the Cobra Design Group in 2021 and the joys of creating landscapes that evolve with the seasons. From moving mature oak trees across Texas to crafting a prestigious Manhattan garden with barrel cacti, Adam shares tales of resilience, adaptability, and the art of balancing client expectations with creative vision.This episode also covers the rising trend of using pea gravel for fire prevention, personal preferences in garden plants, and the dream of designing the perfect backyard oasis. Adam's entrepreneurial journey highlights the intricate balance of creativity and business, likening design style to a classic vodka martini. Join us as we explore the magic of crafting outdoor spaces that resonate with personality and provide enriching, experiential environments.
Sloanie talks with FOP President Ken Kober about community activists who encourage violence in Cincinnati.
Sloanie talks with FOP President Ken Kober about community activists who encourage violence in Cincinnati.
Cincinnati FOP President Ken Kober joins Willie to talk about the effort to get more men and women into the Cincinnati Police force.
Cincinnati FOP President Ken Kober joins Willie to talk about the effort to get more men and women into the Cincinnati Police force.
Eddie and Rocky talk with the Chair of the Cincinnati FOP, Ken Kober, about the violence in downtown Cincinnati.
Rocky and Jason talk with Ken Kober about juvenile violence and the issues surrounding it, on 700 WLW!
Mindfulness Training for Smoking Cessation: Results from a Randomized Controlled TrialIn this episode, Dr. Jud Brewer and colleagues present findings from a groundbreaking randomized controlled trial comparing mindfulness training (MT) to a standard smoking cessation program (Freedom From Smoking, FFS). The study demonstrates that MT not only reduced cigarette consumption more effectively during treatment but also sustained these improvements through a 17-week follow-up. Participants who received mindfulness training achieved significantly higher abstinence rates (31% vs. 6% for FFS) and showed a greater capacity to "sit with" cravings rather than react to them. Learn how mindfulness leverages awareness and acceptance to disrupt addiction loops, offering a scalable, evidence-based solution for smoking cessation.Full Reference:Brewer, J. A., Mallik, S., Babuscio, T. A., Nich, C., Johnson, H. E., Deleone, C. M., Minnix-Cotton, C. A., Byrne, S. A., Kober, H., Weinstein, A. J., Carroll, K. M., & Rounsaville, B. J. (2011). Mindfulness training for smoking cessation: Results from a randomized controlled trial. Drug and Alcohol Dependence, 119(1-2), 72–80. https://doi.org/10.1016/j.drugalcdep.2011.05.027Let's connect on Instagram
The sstory revolves around a mysterious series of murder attempts on Professor Kober, a botany teacher, and the investigation led by George Valentine. As the story unfolds, various characters reveal their motives and connections to the professor, leading to a thrilling conclusion where the true murderer is revealed.TakeawaysThe story begins with a mysterious threat to Professor Kober.Louise DeRane believes her professor is in danger.The investigation reveals multiple suspects with motives.The greenhouse holds secrets that could lead to murder.Accidents surrounding the professor are not mere coincidences.The tension escalates as more attempts on Kober's life occur.Valentine uncovers a deeper conspiracy involving jealousy and ambition.The true murderer is revealed through clever deduction.The story highlights the intersection of academia and personal relationships.The conclusion leaves room for future adventures.mystery, murder, investigation, botany, professor, danger, greenhouse, suspects, motives, adventure
Does the justice system in Hamilton County have your back? Recent deals by the Prosecutors office and decisions by local judges have many questioning if the county sides with you or the criminals. Willie talks about this with Cincinnati FOP President Ken Kober.