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Most commercial cleaning owners think a bigger contract is automatically a win. Bigger account, bigger monthly revenue, bigger company. But in this episode, Mike Campion talks with Luke Embry of Commercial Cleaning with Commonwealth about the part most owners don't slow down to look at: margin, cost of goods sold, payment terms, and whether that "big opportunity" is actually making the business stronger — or just busier. Luke started his company in 2021, grew to around 65 team members, and hit his first million-dollar year in 2025, so this is a real scaling question from someone already in the game. Bigger Doesn't Automatically Mean Better Luke brings up a problem a lot of commercial cleaning owners eventually run into: as the contracts get bigger, the pressure to lower margins gets stronger. It feels reasonable at first. A larger client wants a better price, the contract is worth more money, and the owner starts thinking, "Maybe I can take a smaller percentage because the total pie is bigger." Mike's response is blunt: the math matters more than the excitement. A bigger contract with thin margins can create more risk, more payroll pressure, and more stress without creating much actual profit. The "Smaller Piece of a Bigger Pie" Trap The dangerous part is that "smaller piece of a bigger pie" sounds smart. But Mike points out that the details matter. If your cost of goods sold moves from 50% to 60%, 70%, or even 75%, you may not be taking a smaller piece of a bigger pie — you may be giving away the whole pie. That's the part a lot of owners miss. Revenue goes up, but payroll, overhead, risk, and payment delays go up too. If the margin disappears, the big client can become a liability instead of a win. Payment Terms Can Make a Bad Deal Worse Mike also digs into payment terms, especially for commercial cleaning companies. If you're paying cleaners before the client pays you, you're basically financing the client's cleaning service. That may not feel like a big deal on a small account. But on a large contract, one slow-paying client can put serious pressure on cash flow. Thin margins plus bad payment terms can turn a "great" contract into a business problem fast. Price Isn't the Only Thing You Can Negotiate One of the strongest takeaways from this conversation is that owners don't always have to negotiate price. They can negotiate scope.If a prospect has a smaller budget, that doesn't automatically mean you should discount the same level of service. It may mean offering a different package, a different scope, or a different level of result. That keeps the business from quietly absorbing the cost just to win the account. Know the Difference Between Revenue and Profit Luke shares that he once looked at a million-dollar contract that would have more than doubled the company's revenue, but after digging into the numbers, it would have meant working twice as hard for almost nothing. That's the real lesson of this episode: revenue is not the prize if the profit isn't there. Most cleaning owners don't need more big accounts. They need better accounts, better math, and the confidence to walk away when the numbers don't work. Podcast Show Notes A bigger commercial cleaning contract sounds like the dream. More revenue. Bigger client. Bigger company. But what happens when that big contract comes with smaller margins, slower payment terms, and way more risk? In this episode, Mike Campion talks with Luke Embree of Commercial Cleaning with Commonwealth about the hidden side of larger commercial contracts. Luke has grown his company to around 65 team members and hit his first million-dollar year, but now he's facing the next-level question: should bigger clients mean lower margins? Mike breaks down why "smaller margin on a bigger contract" can be dangerous, how cost of goods sold actually impacts profit, why payment terms matter, and why cleaning business owners need to stop celebrating revenue before they check the math. If you've ever looked at a big commercial account and wondered whether you should lower your price to win it, this episode is for you.
"Marketing Doesn't Work for Me" Mike and Jackson tackle one of the most common things cleaning company owners say when they're frustrated: "Marketing doesn't work for me." Maybe Facebook ads felt like a waste. Maybe Google leads seemed bad. Maybe mailers worked for a while and then suddenly slowed down. The problem is, most owners jump straight to blaming the marketing before they actually know what happened. Feelings Are Not Data Jackson points out that marketing has ups and downs. What worked in January might feel slower in April, but that doesn't automatically mean the whole strategy is broken. Mike brings it back to the real issue: if you're not tracking, you're not making decisions based on truth. You're making decisions based on stress, memory, and whatever felt bad that week. That's dangerous because a campaign can feel broken even when it's actually working. Track the Simple Stuff First The good news? Tracking doesn't have to be complicated. Jackson says owners just need a starting point. How many calls came in? How many leads? How many bids? How many became customers? Mike adds one more big number: how much did you spend? You don't need a giant fancy spreadsheet to start. You just need enough numbers to stop guessing. Stop Killing What Might Be Working A lot of cleaning company owners panic too early. They get a few bad calls, a slow week, or some leads that don't close, and suddenly they want to shut everything off. Mike and Jackson push back on that hard. Sometimes the problem isn't the lead source. It might be the offer, the follow-up speed, the sales process, the target audience, or just not enough time. If you don't have the numbers, you might kill something that was actually making you money. The Real Homework: Get the Data The big takeaway is simple: before you say your marketing failed, prove it. Track your spend, leads, bids, sales, and recurring revenue. Once you have the data, you can make real decisions. Without it, you're just guessing — and guessing is expensive. Marketing becomes way less scary when you can actually see what's happening. Podcast Show Notes In this episode, Mike Campion and Jackson Pinkoski break down why so many cleaning company owners feel like their marketing "isn't working." The real issue usually isn't Facebook, Google, mailers, or bad leads — it's that the owner isn't tracking enough to know what's actually happening. Mike and Jackson explain why feelings are not data, why owners panic too early, and what simple numbers every cleaning company should track before making marketing decisions. If you've ever wanted to shut off your ads, blame the lead source, or say "marketing doesn't work for me," this episode will help you slow down, look at the numbers, and stop guessing.
A lot of cleaning company owners are not stuck because they lack information. They have watched the videos, listened to the podcasts, taken notes, and probably already know a lot of the "right" things to do. The real issue is turning that knowledge into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about why owners stay stuck, how unclear goals create scattered action, and how the G.R.O.W. framework helps turn vision into real movement. Knowing What To Do Isn't the Same as Doing It Mike opens the conversation by making an important distinction: tactics feel good because they give owners more knowledge, but knowledge alone does not create results. Suzanne's role as a performance coach is helping owners actually apply what they know so it impacts their business and life. That is the big theme of this conversation: if you keep learning but nothing changes, the missing piece probably is not more information. It is clarity and action. The Goal Has to Be Real, Not Just Impressive Suzanne starts the G.R.O.W. framework with Goal. But she does not stop at simple business goals like revenue, employees, or customer retention. She pushes owners to ask why they want those things in the first place. Mike adds that many cleaning company owners say they want a million-dollar business, but when pressed, what they really want is profit, freedom, family time, travel, or a different life. If the goal is just "more revenue," it may not be strong enough to carry you through the uncomfortable actions required to grow. Reality Means Data, Not Drama The second step is Reality. This is where Mike gets especially fired up because owners often confuse stories with facts. A cleaning owner might say, "Marketing doesn't work," but that is drama unless they can point to real numbers: how much they spent, how many leads came in, how many bids were given, and how many sales closed. The same applies to hiring, profit, time, or any other problem in the business. Reality is not the story you tell yourself. Reality is the data in front of you. Options Open Up When You Ask Better Questions The third step is Options. Once the goal is clear and the reality is honest, owners can start looking at possible paths forward. Mike explains that one of the best questions a coach can ask is, "Is that really true?" That question helps challenge limiting beliefs like "nobody wants to work," "marketing never works," or "I can't grow because I have too many responsibilities." Sometimes those obstacles are real, but they need to be looked at clearly instead of turned into a reason to stay stuck. The Way Forward Is a Choice The final step is Way Forward. This is where the owner chooses the next action and commits to it. But Suzanne adds an important caveat: choosing not to move forward right now is still a choice. If the cost of a goal is too high, it is better to be honest than to pretend you are committed while quietly avoiding the work. Mike expands on this by saying that business owners often skip straight to action without doing the deeper work of clarifying the goal, reality, and options first. That is why action fails. Podcast Show Notes Most cleaning company owners do not need more information. They already know plenty. The real problem is turning what they know into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about the G.R.O.W. framework and why cleaning business owners stay stuck even when they know what they should be doing. They discuss how to get clear on your real goals, why revenue is often the wrong target, how to separate data from drama, and why the right next step becomes easier when you stop guessing. If your cleaning business feels stuck, scattered, or like you keep learning without moving forward, this episode will help you slow down, get honest, and find the next move that actually matters.
Training Won't Fix Cleaners Who Don't Care What do you do when your cleaners start getting too comfortable, moving too slowly, missing details, or acting like the job doesn't really matter anymore? Most cleaning company owners immediately think they need better SOPs, more training videos, or a thicker employee handbook. In this episode, Mike Campion talks with Noelle Nickerson about why that usually doesn't fix the real issue. The problem often isn't information. It's alignment, core values, and whether the cleaner actually wants to show up the right way. More Training Isn't Always the Answer When cleaners get sloppy, slow, or complacent, the first instinct is usually to train harder. Make another checklist. Record another video. Explain the job one more time. Mike pushes back on that idea. If someone doesn't care, more information won't suddenly make them care. Training can help the right person get better, but it won't turn the wrong person into the right fit. Before adding more systems, owners need to ask whether the cleaner is actually aligned with the company's values. Core Values Create Internal Pressure Mike explains the difference between external pressure and internal pressure. External pressure is when the owner tries to force a cleaner to behave a certain way. That usually leads to defensiveness, excuses, and resentment. Internal pressure is different. When the cleaner already shares the company's values, the conversation becomes less about "you did something wrong" and more about "is this how you really want to show up?" That kind of conversation gives the employee a chance to self-correct instead of just pushing back. Stop Judging and Start Getting Curious A huge part of the conversation is how to actually talk to a cleaner who is underperforming. Mike recommends coming in curious, not judgmental. Instead of saying, "You're too slow" or "You're doing a bad job," he shows how to connect the issue back to shared values. If the company values making money, helping out, being real, and having fun, then the conversation becomes about whether the behavior supports those values. This keeps the drama down and makes the cleaner part of the solution. Slow Cleaners Need the Same Conversation Noelle asks what to do when a cleaner has the right values but just moves too slowly. Mike walks through a role play where the cleaner is taking 30, 40, or 50 percent longer than everyone else. Instead of attacking her, he frames the conversation around reality. The job is taking too long. That affects profit. It affects the team. It affects the client experience. Then he gives the cleaner space to reflect. The goal isn't to shame them into moving faster. The goal is to find out if they're willing to own the issue and improve. The Right People Step Up or Self-Select Out One of the most useful takeaways is that these conversations force clarity. If the cleaner is aligned and wants to improve, they'll usually step up. If they aren't aligned, they'll usually reveal that too. Either way, the owner gets an answer. Mike explains that when you lead with values instead of blame, people often self-select. The right people take responsibility. The wrong people make it clear they aren't a fit. That means less drama, less guessing, and a healthier team. PODCAST SHOW NOTES In this episode, Mike Campion talks with Noelle Nickerson about how to handle slow, complacent, or inconsistent cleaners without immediately reaching for more SOPs and training videos. Noelle brings up a common problem cleaning company owners face: cleaners who get too comfortable, start missing details, rush through jobs, or move too slowly because they're bored. Mike explains why better training usually isn't the real fix and shows how core values create the internal pressure that actually changes behavior. He walks through how to have these conversations without judgment, how to stay curious, and how to help cleaners either step up or self-select out. If you've ever wondered how to deal with underperforming cleaners without more drama, this episode gives you a practical way to lead through values instead of frustration.
Caitlin Fuessel started her cleaning company in Dallas at 18 years old in 2019, and in this episode she sits down with Mike Campion to talk about the hidden problem that kept her revenue flat even when her marketing and hiring were thriving. Mike breaks down exactly how they used her tracking data to spot the issue in minutes, make a hard personnel decision, and build the systems that needed to exist from the start. Caitlin shares the real emotional journey... from fear of calling her own clients to hitting her lowest churn month ever at just 3% in March. If you've ever felt like you're working hard but not growing, this episode will show you what might actually be going on.
The holidays expose the truth about your culture—either you've built a real team or you've got a group of people merely sharing a schedule. In this episode, we dig into what it actually takes to treat your people like a true team, not just employees who punch a clock. You'll hear why core values are the backbone of every healthy business, how leaders can bring them to life instead of letting them die on a poster, and why injecting fun into your company isn't childish—it's your competitive advantage. When your team feels connected, valued, and part of something meaningful, turnover drops, morale rises, clients notice, and your bottom line gets stronger. We'll talk about simple, memorable ways to make the holidays a culture-building season—like handing out label-maker trophies ("Most likely to lock their keys in the car," "Smells the best," "Most likely to get confused but still crush it"). It's goofy, it's human, and it builds buy-in faster than another motivational speech. With wisdom drawn from Mike Campion, Patrick Bet-David, Alex Hormozi, and Russell Brunson, this episode reminds you that team culture isn't a luxury—it's the engine behind growth, retention, and a business people actually want to work in. If you're ready to build a place where people stay, grow, and show up with energy, this episode will point you in the right direction. If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube
If your marketing is falling flat, this episode tells you exactly why — you're talking about yourself instead of speaking directly to the person you want to serve. In this straight-shooting breakdown, Spencer shows you how shifting from "we/our/my" language to "you/your" language instantly transforms the way your prospects see you. You'll learn how to identify your perfect prospect using the same framework taught by Mike Campion, including the exact demographic, psychographic, and behavior questions you should be asking (pulled straight from the Perfect Prospect Survey). You'll discover how to understand your prospect's real fears, frustrations, and desires so clearly that they feel like you're reading their mind — and why that's the key to creating marketing that actually converts. Spencer also shares how to build a powerful leave-behind piece that continues selling for you long after you walk out of the building. With insights from Russell Brunson, Alex Hormozi, and Michael Gerber woven in, this episode gives you the blueprint to reconnect your message to the person who matters most: your ideal buyer. If you've been throwing marketing darts blindfolded, this episode hands you the target — and the strategy to hit it every time. If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube
In this episode, Spencer Ward breaks down why being the cheapest option in your market is actually the fastest way to go broke. Too many business owners start out thinking low prices will attract customers — but without knowing their numbers, they end up losing money on every job. Spencer uses a powerful boat analogy to explain how chasing cheap work is like drilling more holes in your boat instead of plugging the one that's already there. He shares insights from Mike Campion, Alex Hormozi, Tony Robbins, Patrick Bet-David, and Carl Allen — along with real-world lessons from over a decade of running profitable service companies across Idaho. If you want to build a business that lasts (and actually pays you), this episode will help you: ✅ Understand your numbers and cost per labor hour ✅ Stop competing on price and start competing on value ✅ Charge what you're worth and still grow your customer base ✅ Build a brand that's sustainable, not cheap If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube
In this episode, Spencer Ward dives into one of the most important (and often overlooked) keys to building a successful business — employee systems and company culture. No matter what industry you're in, your people are your biggest asset… but only if they're bought in. Spencer breaks down: Why systems come before motivation How to build a culture that drives accountability The truth about employee buy-in (and why not everyone will buy in) How strong systems + strong culture = lower turnover and happier customers Featuring insights and quotes from Mike Campion, Jeremy Miner, Tony Robbins, Carl Allen, Alex Hormozi, and Patrick Bet-David, this episode gives real talk from a business owner who's in the trenches building teams and scaling service-based companies the right way. If you're serious about growing your business, improving retention, and building a team that actually cares — this one's for you. If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube
In this episode, Mike Campion sits down with Luke Tucker, founder of ProClean, to talk about how he turned his cleaning business around — big time. Luke went from burning out with 12-hour days and plateaued revenue to a 277% increase in profit and a business that finally supports his life (instead of stealing it). He shares how mindset shifts, a solid hiring funnel, and raising his standards changed everything. If you're stuck, overwhelmed, or ready to throw in the towel, this one's for you. Get ready to learn what real freedom looks like in business. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Should you go all-in on residential or commercial cleaning—or try to do both? In this fan-favorite episode, Mike Campion and mindset coach Tracy tackle the confusion that keeps cleaning business owners stuck. They unpack the fear behind saying “no” and explain how asking better questions can lead to better results. You'll learn why dabbling kills your growth, and why choosing one lane is the fastest way to success. If you've ever felt overwhelmed or scattered in your business, this episode is a must-listen. Listen now and start making clear, focused moves! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Tired of hiring, firing, and cleaning when you don't want to? In this episode, Mike Campion and Lindsay Bjorklund tackle the real reason cleaning businesses struggle to keep great people. Mike shares why you should always be hiring—even when you're fully staffed—and how to build a system you don't hate using. They dig into how culture, not just cash, keeps teams together, and why you need to stop promising perfection to clients. If you want a cleaning company full of people you actually like, this episode is for you. Tune in and learn how to finally break the cycle of employee burnout—for you and your team. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and mindset coach Suzanne Bandick dive into the hidden fears that keep cleaning business owners stuck. It's not always about systems or strategy — fear of failure, rejection, or even success might be the real problem. They explore how to face these fears, flip the negative “what ifs,” and focus on serving others. Suzanne shares a powerful mindset shift that helped her break through her own blocks. If you've ever felt stuck or held back, this episode will help you turn fear into freedom. Get ready for some real talk and practical inspiration! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and Jenell Newell tackle the myth that cleaning business owners can (or should) do everything alone. They break down the three levels of dangerous thinking: not trusting a team, skipping mentorship, and avoiding community. You'll hear why holding on to pride might be costing you growth—and how to let go of control without letting go of quality. From hiring the right people to finding the right coach, this episode is packed with honest insights and real talk. If you're stuck doing it all yourself, this could be the mindset shift that changes everything. Tune in and learn how to stop surviving—and start scaling. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and Jackson Pinkoski dive into the real reason most cleaning company marketing fails — and it's not what you think. Spoiler: it's all about data (or the lack of it). They unpack why guessing doesn't work, how to set real expectations, and what it takes to make your marketing “unreasonably” successful. You'll learn how to track what matters, test smarter, and stop blaming Facebook ads for bad results. If you want real marketing wins that last, this episode's for you. Let's stop hoping and start knowing what works! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Why do so many cleaning business owners get stuck between $10K–$25K/month? In this episode, Mike Campion breaks down the real reasons—and spoiler alert, it's not just about getting more clients. From fixing your financial foundation to simplifying your scheduling, Mike and Lindsay share the hard truths (and simple fixes) that help cleaning companies grow. They also tackle common mistakes like switching to commercial cleaning for the wrong reasons and waiting too long to raise prices. If you're ready to stop spinning your wheels, this one's for you. Listen now and get unstuck for good! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion chats with Erin Broderick, founder of BG Custodial, who's built a commercial cleaning business that scrubs 250,000 square feet a day. Erin opens up about her journey from doing the cleaning herself to leading a growing team—and what it really takes to level up as a business owner. They dive into why she chose commercial over residential cleaning, how she thinks about hiring in a tough labor market, and why building a strong culture matters more than pay alone. Plus, Mike shares no-fluff advice on how to talk to clients about rising wages and pricing. It's real talk, full of laughs and leadership gold. If you're growing a cleaning company, you don't want to miss this one! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this powerful replay, Mike Campion sits down with Henry Johnson of Squeak & Soulz Floor Care Solutions to talk about how he turned his floor-cleaning skills into a full-blown business. Henry shares how he left his job at Georgia Tech and went all-in on entrepreneurship — no safety net, just hustle. Mike dives into why subcontracting can be a trap and breaks down the 50/30/20 rule every cleaning company owner needs to know. If you're tired of doing all the work and still feeling stuck, this episode is for you. Get ready to shift your mindset from floor tech to business owner. This one's packed with truth bombs and real talk! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Feeling stuck in your cleaning biz? In this episode, Mike Campion and Suzanne Bandick break down the real reasons you're spinning your wheels — and it's not what you think. From clashing goals to sneaky beliefs that hold you back, they'll help you spot what's really going on under the hood. You'll learn how to align your actions with your true goals, ditch habits that no longer serve you, and say no to distractions that steal your success. If you're ready to work less, earn more, and finally move forward, this episode is your jumpstart. Let's get you unstuck, Cleaning Nation! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and Tracey Thompson dive into the power of referrals—and how most cleaning business owners are doing it all wrong. They explain why referrals aren't about begging but about building real relationships that lead to long-term success. You'll learn how to shift your mindset, create a simple system, and start asking (and giving!) the right way. Plus, Mike shares why referrals alone won't grow your business—and what to do instead. Whether you're brand new or scaling fast, this episode is packed with real talk and practical steps to get better clients and even better team members. Tune in and steal their referral secrets! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this powerhouse episode, Mike Campion sits down with Alana and Cody Knox, owners of Knox Professional Cleaning, to talk about scaling a cleaning business the right way. They dive into the challenges of growing in a small town, why recurring revenue beats one-time jobs every time, and how niching down is the secret to real success. Mike doesn't sugarcoat anything—he gets real about pricing, mindset, and why trying to “do it all” is a recipe for burnout. If you're stuck juggling post-construction gigs or charging too little, this one's for you. Learn how to stop competing on price and start building a business that runs without you. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
What does it really take to build a million-dollar cleaning company? In this episode, Mike Campion and Lindsay Bjorklund tackle real questions from real cleaning business owners and break down how successful companies think differently. From avoiding costly client cancellations to cracking the code on landing bank contracts, Mike shares systems and mindset shifts that scale. He also answers whether social media (like TikTok) is worth your time—and the answer may surprise you. If you're ready to stop thinking like a $10K-a-month business and start acting like a $100K-a-month pro, this episode is your roadmap. Tune in and take notes, Cleaning Nation! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion chats with Shawn Allman, owner of Polished Home in Manhattan, Kansas. Shawn shares how she went from feeling stuck at 20 clients and drowning in stress to doubling her revenue while cutting her work hours in half. She reveals the mindset shifts, simple systems, and team support that helped her break through her self-imposed ceiling. If you've ever felt like the only way to grow is to hustle harder, this episode will prove otherwise. Shawn's story is proof that you don't have to do it all — and you definitely don't have to do it alone. Tune in for real talk, real results, and the freedom that comes with working smarter. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion is joined by Suzanne Bandick to help you fix the parts of your cleaning business that just aren't working. Whether it's bad clients, sloppy cleaners, or feeling burned out, they walk through a simple 5-step process to take back control. You'll learn why ignoring problems never works, how to make a real decision to change, and the secret power of shifting your mindset. They also dig into why action without clarity leads to burnout—and how to avoid that trap. If you're ready to work less, feel better, and grow smarter, this one's a must-listen. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Struggling to grow your cleaning business or feeling overwhelmed with training and chaos? In this episode, Mike Campion and Lindsay Bjorklund dive into why SOPs (Standard Operating Procedures) are the secret sauce for systematizing and scaling your cleaning company. Learn simple, step-by-step strategies to create SOPs without overthinking it—no giant binders required. Discover how to use tools like Loom and ChatGPT to quickly build training guides that actually work. Plus, hear why letting your team improve the systems might be the smartest leadership move you make. If you're ready to stop repeating yourself and finally build a cleaning business that runs like a well-oiled machine, this episode is for you! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and marketing guru Jackson Pinkoski break down the real difference between making $100K a year and $100K a month in your cleaning business. Spoiler alert: it's not about fancier ads or flashier funnels—it's about getting profitable, knowing your numbers, and building boring but repeatable systems that work. They dive into why your business needs solid foundations before scaling and how chasing shiny objects can wreck your growth. Jackson shares real examples, tough love, and what actually works. If you want to grow without losing your mind, this is a must-listen. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode of the Grow My Cleaning Company Podcast, Mike Campion and Lindsay Bjorklund dive into how to grow your cleaning business with reviews and referrals — the right way. Discover why automated review requests often fall flat and how a personal, heartfelt ask can skyrocket your Google reviews. Learn Mike's top strategies for handling negative reviews without sounding defensive and how to turn upset customers into silent supporters. Plus, get expert tips on building strong referral partnerships with real estate agents and property managers to bring in more commercial and residential cleaning leads. Whether you're starting out or scaling up, this episode is packed with cleaning business marketing gold. Perfect for owners who want more clients, better reputation, and long-term growth! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode of the Grow My Cleaning Company podcast, Mike Campion chats with James Castek about his journey from a failed real estate venture to building a thriving residential cleaning business. James shares how he turned coaching setbacks into success, growing his cleaning company to over $30K in monthly recurring revenue. Learn how the right business model, smart systems, and solid hiring transformed his stress-filled 50-hour weeks into a profitable, part-time lifestyle. If you're looking for real-world cleaning business tips, recurring income strategies, or inspiration from a fellow cleaning entrepreneur, this episode is for you. Discover how to scale your cleaning business and finally work less while earning more. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here For a deep dive on The Cleaning Company Blueprint episode, check out part 1 HERE
In this episode, Mike Campion chats with James Castek, a cleaning business owner who went from side hustle to scaling success in under a year. James shares how he launched his janitorial business, grew it to over $15K/month, and built a team of rockstar cleaners — all without ever picking up a mop himself. They dive into hiring tips, finding the right clients, and what it really takes to grow your cleaning company the smart way. If you're stuck doing it all and craving freedom, this episode is your roadmap. Learn how to stop working in your cleaning business and start leading it like a pro. Perfect for cleaning company owners ready to level up! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Struggling with analysis paralysis in your cleaning business? In this episode, Mike Campion and Suzanne Bandick break down how indecision can slowly kill your momentum—and your profits. Learn why the most successful cleaning company owners make fast decisions, even without having all the facts. Discover simple mindset shifts and a 3-step strategy to stop overthinking and start growing. If you've ever wondered whether to hire, fire, raise prices, or invest in your business, this episode is a must-listen. Tune in to get unstuck and start leading your cleaning company with confidence. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion shares a powerful reality check for cleaning business owners chasing revenue instead of focusing on profit. He explains why a million-dollar cleaning company doesn't always mean financial freedom — and how real success comes from taking home money, not just making it. Mike dives into how to pay yourself properly, avoid common tax traps, and set clear profit goals. Whether you're running a small cleaning business or scaling fast, this episode will help you shift from ego-driven growth to profit-driven freedom. Tune in and learn how to build a cleaning company that actually supports your lifestyle. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here For a deep dive on the employee vs independent contractors discussion, check out this episode HERE
In this episode of the Grow My Cleaning Company podcast, Mike Campion coaches Andrea Price as she plans to relaunch her cleaning business. After burning out from solo apartment turnovers, Andrea is ready to build a profitable residential cleaning company that runs without her in the field. Mike breaks down how to set clear goals, choose the right cleaning niche, and reverse-engineer a plan to hit $10K in monthly profit. They dive into hiring strategies, client acquisition, and how to scale with recurring revenue. This episode is packed with real talk, smart business advice, and step-by-step help for cleaning company owners. Whether you're starting fresh or ready to grow fast, you won't want to miss this! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and Callum dive into the #1 mistake cleaning business owners make with marketing: talking to the wrong people. They break down why targeting everyone leads to wasted ad spend and how vanity metrics like likes and followers can actually hurt your growth. You'll learn how to zero in on your ideal customer, filter out the wrong ones, and make your marketing dollars work harder. Whether you're running Facebook ads or printing flyers, this episode is your guide to getting real results. Stop chasing attention—start chasing profit. Let's go, Cleaning Nation! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this powerful episode, cleaning business coach Mike Campion shares the dirty truth about hiring reliable cleaners and scaling a successful cleaning company. If you've ever struggled with flaky employees or building a dependable cleaning team, this episode is for you. Mike breaks down a proven hiring system that helps cleaning business owners attract committed, core-values-driven team members. Learn why strong company culture, not just training, is the secret sauce to retaining great cleaning staff. Plus, discover why creating clear systems is more important than simply hiring virtual assistants or adding more employees. If you're serious about growing your cleaning business and want to build a million-dollar cleaning company, don't miss this episode! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Ready to grow a million-dollar cleaning business? In this episode, Mike Campion and Suzanne Bandick break down the real secret: your mindset. They cover eight powerful mindset shifts that help cleaning business owners overcome fear, focus on what matters, and start thinking like true CEOs. You'll learn how to build your identity, clear mental blocks, and stop letting fear drive the bus. If you've ever said, “I'm not good at tech,” or “I can't raise my prices,” this episode will challenge that thinking—big time. Don't just know what to do—start believing you can do it. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Feeling stuck in your cleaning business and ready to grow without burning out? In this episode, Mike Campion and Lindsay Bjorklund answer real questions from owners like you — including how to scale without losing your sanity. They break down why picking the right clients matters more than picking more clients, and why hiring without a solid plan leads to chaos. You'll learn the difference between running a business and just owning a job, plus how to raise prices the smart way. If you're ready to work less, earn more, and finally breathe, this one's for you. Let's build a business you love, not one you want to escape from. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion and mindset coach Suzanne Bandick dive deep into the real reason many cleaning business owners stay stuck—fear and worry. It's not lack of knowledge that holds us back, it's those sneaky emotions that keep us frozen. Suzanne shares how these feelings hijack our actions and what to do instead. Learn how to replace fear with courage, swap worry for gratitude, and finally take the steps your business needs. Plus, discover why your success might just depend on the people you surround yourself with. A must-listen for anyone ready to break free and level up! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Stuck at six figures in your cleaning business and ready to break into the million-dollar club? In this episode, Mike Campion and Jenell Newell reveal the three key upgrades every cleaning company owner must make: beliefs, systems, and community. They break down why mindset matters more than tactics, how simple systems can scale your business, and why the people around you either push you forward or hold you back. It's straight talk with real steps you can take today. If you're ready to grow, this episode is your blueprint. Tune in and start your upgrade! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Referrals are great—until you're ready to grow. In this episode, Mike Campion and Jackson Pinkoski break down why predictable marketing systems beat hoping and waiting for word-of-mouth. You'll hear real client stories, including one cleaning company owner who thought her hiring funnel was broken (spoiler: it wasn't) and another who panicked over a $1,500 ad bill—until the math proved it was a goldmine. If you want to grow your cleaning business with confidence, this episode is your no-fluff guide to tracking the right data and ditching the drama. Plus, get simple steps to calculate your cost per lead, sale, and ROI. It's data-driven, Mike-style truth bombs—don't miss it! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
Struggling with commercial cleaning bids or scared to walk into businesses? You're not alone! In this episode, Mike Campion and Lindsay tackle real questions from cleaning business owners about how to price commercial jobs and overcome fear of cold outreach. Mike shares his dead-simple formula for profitable bids and explains why square footage can lead you astray. He also dives into the mindset shift needed to win big commercial clients — spoiler alert: it's all about relationships, not sales. Plus, learn creative ways to stand out (like sending “lumpy mail”!) and why switching from residential to commercial isn't always the magic fix. Tune in for straight talk, a few laughs, and real-world tips that work. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this replay of one of our top episodes ever, Mike Campion and Lindsay Bjorklund dive into the real reasons cleaning business owners stay stuck working too much. Mike challenges listeners to drop the COVID excuses and start thinking like true business owners—not worker bees. He shares how to stop cleaning without losing profit, and why your mindset is the biggest obstacle. They also tackle smart social media habits and what to do when employees are milking the clock. This episode is full of tough love, practical tips, and classic Campion fire. Don't miss it if you're ready to grow and finally get out of the field. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this AMA episode, Mike Campion tackles some of the biggest mindset traps cleaning business owners fall into — like trying to solve the wrong problem. From hiring legally to raising prices and setting boundaries with clients, Mike dishes out tough love with real-world strategies. He explains why you should never reshape your business around one person or opportunity, and why charging upfront is a game-changer. Plus, Mike shares how to build systems that scale and stop you from working yourself into the ground. If you're ready to grow a cleaning company that's profitable and sustainable, this episode is a must-listen. Tune in and get clear on your real goals — then go crush 'em! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this replay of one of our top episodes ever, Mike Campion and Suzanne Bandick break down the real superpower behind successful business owners: decision-making. If you've ever said, "I need to think about it," this one's for you — spoiler alert: you're probably just afraid. Mike and Suzanne get real about how avoiding decisions leads to stress, wasted time, and stalled growth. You'll learn how to make faster, better decisions using two simple questions, and why doing the kind thing isn't always the easy thing. Ready to get unstuck and take action in your business? Hit play and let's go! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion teams up with marketing guru Jackson Pinkoski to talk about why cleaning business owners must diversify their lead sources. They bust the myth of the “magic lead machine” and show why relying on one platform—like Facebook or referrals—can leave you high and dry. Mike shares how testing, tweaking, and tracking your marketing over time builds real results. You'll learn how to focus on the data (not the drama) and why slow months aren't failures—they're part of the game. If you want to grow a steady stream of clients without the stress, this episode is for you! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion tackles one of the biggest questions cleaning company owners face: When should I stop cleaning and start running my business? He dives deep into the mindset shift from cleaner to true business owner and breaks it down with simple math and straight talk. Mike shares why hiring is usually done wrong (hint: stop asking your cousin to help!) and how to build a real hiring system that actually works. He also explains how to set your business up so you can grow without constantly being stuck in the field. If you're tired of the mop and ready to level up, this episode is your roadmap. Buckle up, Cleaning Nation — it's time to go from cleaner to CEO. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this replay of a fan-favorite episode, Mike Campion and paid traffic expert Jackson Pinkoski break down the real differences between Google Ads and Facebook Ads. They dig into why using the same ad on both platforms is a rookie mistake, and how to craft messages that actually get clicks. Whether you want fast leads or a long-term audience, you'll learn how to use each platform the right way. Plus, they share why making your marketing all about you is the quickest way to lose business. Tune in and learn how to stop wasting ad dollars and start booking more jobs. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode of Ask Mike Anything, Mike Campion tackles two big questions from cleaning business owners: how to manage teams spread across multiple cities, and how to stop the cash flow crunch from net-30 billing. Mike drops truth bombs about growing too fast, chasing ego over profit, and why having one client in a faraway city is worse than none. He explains how to build strong systems so your team can train and manage themselves — no traveling supervisor needed. Plus, he shares how switching to upfront billing can save your business (and your sanity). This is a must-listen for owners who want to grow smart, stay profitable, and stop playing banker. Let's go! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this replay of a fan-favorite episode, Mike Campion is joined by marketing pro Jared Robinson to bust some big myths about marketing and money. They dive into why cleaning business owners must know their numbers — and why saying “my accountant handles that” won't cut it. Jared shares real talk on how to test marketers before hiring and why pretty social media stats don't always equal profits. They talk about learning just enough marketing to protect yourself and how to avoid wasting time (and cash) on bad advice. If you want more leads without getting burned, this episode's for you. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
What would you do if half your business vanished in a single week? In this powerful episode, Mike Campion answers a gut-punch question from a listener who lost $10K in monthly revenue almost overnight. He shares tough-love advice on taking extreme ownership, diversifying your client base, and building a business that's strong enough to survive real-world hits. If you've ever felt blindsided by a setback, this episode is for you. Mike's breaking down exactly what to do next—and what you should've done six months ago. Tune in for real talk, practical steps, and a whole lot of heart. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
In this episode, Mike Campion reconnects with the amazing Caitlyn Fuessell—one year after her first appearance—to see how far she's come! From cleaning chaos to calm confidence, Caitlyn shares how she built real systems, cut her workweek down, and became a true leader in her business. You'll hear about the mindset shifts that made it all possible and the culture changes that transformed her team. Plus, Mike brings the energy (and laughs, of course) as they talk wins, lessons, and what's next. If you've ever felt stuck in your business, Caitlyn's journey will show you what's possible. Don't miss this one! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here