Podcasts about native advertising institute

Edward Adams is an editor at Bloomberg Media Studios. Prior to joining Bloomberg in 2012, Ed was editor and publisher of the ABA Journal, the American Bar Association’s flagship magazine. His work at Bloomberg Media has been recognized by Adweek, the Native Advertising Institute, the Webby Awards, and several film festivals. Connect with Edward on […] The post Edward Adams With Bloomberg Media Studios And Michael Matthews With Synchrony appeared first on Business RadioX ®.

This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link)  Melanie is the founder and Chief Content Officer of StoryFuel. She's also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.  She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..  During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro  02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus & Format 07:10 - How to Leverage Your true Creativity Potential & Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources & Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie's ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters  31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie's Favourite Resources or Mentors 43:05 - Get Melanie's Companion Book For A Discount 43:38 - Outro Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQ&ohost=www.google.com&cid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8&sig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYg&q&adurl&ved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier) Terms: Curated Content People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah) Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes) Get in touch with Melanie:...

We all want to think there’s true meaning in the work we do. In this episode, Content Marketing Institute’s Robert Rose questions why we create the content we create. Plus, he offers a fresh take on a news piece about how Best Buy might just be your next media buy; an interview with the founder of the Native Advertising Institute; and an article that will help you do native advertising the right way. And that’s a wrap for the week ending, October 19, 2019. SPONSOR Demand Generation Summit – Free Webinar Event October 23, 2019 10AM – 2PM Join us to learn how you can combine the online and offline experience to make a lasting impact—all while streamlining your content creation, gathering audience data, and saving time and money. Drawing from our own engagement strategies to drive demand at events, we’ll walk you through our best practices that effectively scaled our resources and drove stellar results. It’s a free, virtual event dedicated to demand generation, created for all marketers to help show how their roles can impact demand and increase profitable customer action for their brand. Speakers include Corinne Schmid, Chris Dayley, Michael Brown, Mark Bornstein and Carlos Hidalgo. For more information and to register one webinar, the entire day, or to watch them all on demand if you aren’t available that day, visit: http://cmi.media/demandgen2019 NEWS ITEM of the Week Best Buy touts first-party data capabilities as it looks to build its media business https://digiday.com/marketing/best-buy-touts-first-party-data-capabilities-looks-build-media-business/ INTERVIEW of the week Jesper Laursen, founder of the Native Advertising Institute, and CEO of Brand Movers and Media Movers, agencies that work in content marketing and journalism, respectively. Jesper believes native advertising done right holds great potential for getting your message to the right people, at the right time, and in the right manner. He’s the host of the Clever Content Conference, Native Advertising Days, and The EDGE conference, where I recently spoke. I ask Jesper about what he calls the “next frontier” of content marketing – integrating everything from TV ads to paid search to direct calling to all the tactics in the marketing mix. Learn more: https://nativeadvertisinginstitute.com/ OUR CONTENT MARKETING IDEA of the WEEK How to Do Native Advertising Right: A Brief Guide With Great Examples https://contentmarketinginstitute.com/2019/04/native-advertising-examples/

Melanie Deziel is the founder of StoryFuel and has been recognized as one of the world’s leading experts on native advertising. At StoryFuel, Melanie works with publishers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She serves on the board of the Native Advertising Institute. Melanie developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor. Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 2500. Her talks have been live translated into five languages and she’s graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. Melanie’s background is in journalism; She focused on investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. As the first editor of branded content at The New York Times' T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more.   * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   LINKS: Website: storyfuel.co Melanie's Twitter, for content commentary: @mdeziel Melanie's Instagram, to follow her speaking adventures: Instagram.com/meldeziel FREE Story Idea Guide to generate better story ideas: https://www.storyfuel.co/ideaguide Brand Storyteller Society FB Group, to connect with your fellow: http://bit.ly/StorytellerGroup   BOOKS: Everybody Writes, by Ann Handley Exactly What To Say, Phil M Jones YOUR HOST: Mike Domitrz is the founder of The Center for Respect where he helps educational institutions, the US Military and businesses of all sizes create a culture of respect throughout their organizations. From addressing consent to helping corporations build a workplace free from fear (reducing sexual harassment and helping employees thrive by treating them with respect every day), Domitrz engages audiences by sharing skill sets they can implement into their lives immediately. As an author, trainer, keynote speaker and coach, Mike Domitrz loves working with leaders at all levels. Learn more at http://www.CenterForRespect.com

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect from the show and its slightly unconventional format, as well learn about the hosts and what inspires them to be a part of the podcast.Here are the host introduced in this episode:Jeff Julian is the Chief Executive Officer and Co-founder of Enterprise Marketer.  He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net.Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.Megan Zander is a content strategist working with brands to develop content experiences that help move the needle on real business objectives. At Sullivan Higdon & Sink, she works with clients and very talented creatives to create content that solves problems, inspires influencers, and engages communities.Joe Cox is the Founder and Creator at The Pop-Marketer. His passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets him up every day (that and a 5Hour Energy).Show Link: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-01/

Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world teaching marketers and publishers how to tell better brand stories. Melanie started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., is on the board of the Native Advertising Institute and developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. Melanie's journalistic approach to brand strategy is smart, fun and educational.  Enjoy this fun chat as Melanie walks through her journey and her thinking.

From 2016 to today, two of the top ten buzzwords in Digitial Marketing have been Native Advertising and Artificial Intelligence. They are very important topics and will help drive the future of Digital Marketing as we know it. However, for most marketers, and those who are attempting to reach marketers with online content, these two topics are misunderstood. In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for each Native Advertising and AI. The conversation does a great job and driving insights and connecting these topics together in the context of Content Marketing.Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-11/Transcript:- Yeah, you got me doubled up. You got me doubled up. So we've been in this space a long time, we've dealt with lots of different companies from SNBS to enterprise companies and we've seen the evolution of marketing and digital marketing, content marketing, so on so forth. What's the hottest thing on the horizon that's here today that's going to be even bigger tomorrow?- It's so fascinating when I was actually, Travis Wright, we both know Travis. Travis was just talking to me about Blockchain which I still just don't comprehend. And in three years we can come back and watch this and laugh that I have no comprehension of it right now. But that's one of those things that I just don't get. And I've tried now to get into that space. I think that one's still a ways off. Like I think from a marketer perspective and really caring about it and seeing it effect our daily lives, that one's really out on the horizon. Artificial intelligence to me is the one that's kind of here now. It's where I've been spending most of my time and you and I have talked a little bit about this with your work at the Native Advertising Institute and we had launched the Marketing Artificial Intelligence Institute, so our focus there was really just trying to figure out what is going on. Because you start looking around even here at the exhibit hall, you see AI over here on Acrolinx, and you go running and see artificial intelligence now being promoted on a lot of these companies, but as the average marketer, people one, don't really know what that means, and two, even if they do, it's hard to know how intelligent the software really is becoming. Like is it still a human telling the software what to do? Or is the software actually starting to learn and get better on its own? And eight months ago or so when we launched the Institute, that was the thing I didn't know. Like we would look at 100 companies that all said they did AI, and I had no way of knowing whether they truly did or not. And now we're at the point we're trying to actually start help marketers filter through that. Figure out what is AI actually capable of doing today to make your job easier, more efficient, more productive, and where is it gonna take us in the future? That's my talk on Thursday's machine assisted narrative. It's in terms of creating and promoting content how can artificial intelligence today make your job as a marketer more efficient? Which tools do you need? What should you be looking for? So that's where we're spending the majority of time now. So we still have our core agency but most of my time's in the AI space tryin' to learn about that.- So would you say that for something to be truly AI, it has to have machine learning? Or is it more than that?- Yeah, so the basic on, AI is the umbrella. It's like the collective of technologies and processes that machines become smarter basically. So Watson is the one everybody knows or everybody's like familiar with Watson. Machine learning and deep learning are kind of the two main subsets within artificial intelligence. And the basic way to look at what is machine learning is does the software get smarter on its own? So an example would be, if you use a software to tell you when to schedule your social media shares. If there's some tools here that'll do it, say, "Hey send it at 3 p.m." Jay mentioned in his talk this morning, send it at 3 p.m. Well that's a data scientist. They just looked at a data set and said, "Okay the optimal time to send it is this." And until that data scientist or the programmer updates that rule, it will continue to be a human based rule that said when the best time is. In machine learning, the algorithms actually in real time monitor when that optimal time to share changes and what the optimal share time may be for your specific company. And it would, so today it might say 3 p.m. tomorrow it might say 1:44. That's machine learning. It's actually the machine with no human guidance getting smarter and updating what it recommends you to do. That is very rare to find in marketing software today. So there are marketing tools that are using types of artificial intelligence, very few of them are actually getting smarter on their own and thereby changing what they would guide a marketer to do. So that's the machine learning thing I thought a year ago was much further along than it really is in the marketing space. There are lots of really interesting things being done with AI and really interesting companies, but not much in the way of machine learning.- Gotcha. So what do you think of Salesforce's Einstein?- Salesforce is interesting they've made massive bets, so they I think bought about nine AI companies, couple billion dollars worth and then they mashed them together into Einstein and it's basically a layer over the core CRM product. So that's the other thing in AI's. There's no platform. There are narrowly built use cases. There's software built for narrow use cases and in Salesforce's case they try to mash these all together. Early feedback I've heard is it's really interesting it probably helps a lot with efficiency, but it's not fully baked yet and it's, like a lot of software companies it was probably announced before was truly what it's capable of doing, so I think, I wouldn't they're by no means in a beta form, but they're in very early stages of realizing AI's potential and actually integrating it into the software.- Gotcha. Very interesting.- [Paul] How bout you? What's the thing you're focused on?- Well, so I took, I felt very European this summer. I took a--- [Paul] Were you in Europe?- No, well I did spend a little bit of time in Europe, but no, I actually took a lot of time off. Spent it with my kids. In fact for over a month I didn't touch my desktop, which is where I do all of my work, so, I lied actually I think I touched it four, three or four times. But I, that's the first time I've done that in 17 years in the business.- [Paul] And that's from agency world--- Yeah.- [Paul] to the academic world to--- Yeah, yeah. Exactly. Because as you know I teach at the Indiana University Kelley School of Business and the summer is my real time off where I don't have to deal with students, and not that that's a bad thing, but I don't have to grade papers, lecture, things like that. So if I wanna take a significant amount of time off, I have to do it in the summer, so I did. Which by the way, if you haven't taken three to four weeks off in a long time, I recommend trying.- [Paul] Not since college.- So yeah, I'm still tryin' to lead the way in thought leadership when it comes to content promotion and distribution, both paid and earned. I feel like a lot of people have sort of hogged up that influence or marketing earned side, of earned content promotion through influencer marketing. So I focus most of my attention on the paid side. So earlier in the year I spent nearly a month just researching the native advertising tech landscape. And what I discovered was there's over 272 companies that are involved in native advertising, someway on the technology side.- [Paul] And define native advertising for me, like what do you--- So native advertising is content that matches the form, feel, and function of the media that surrounds it. Okay, so a good way to think about it and to get clarity around native advertising is anything in feed that looks like it's supposed to be there. It can say sponsored. So Facebook's a perfect example. You see sponsored posts there, but it's in feed and it looks just like everything else, it just annotated as sponsored.- So sponsored content, native advertising, same thing or are they, is there distinctions?- So this is a big problem in native advertising. You also have something called long-form native advertising. And the most famous example of that is Netflix's Orange is the New Black in the New York Times.- [Paul] I met the lady last night that wrote that article--- Melanie. Melanie wrote that article, she's here. So that's native advertising too.- So the reason I bring that up is because to your average person that Facebook ad and that entire article in the New York Times, are totally different things. But they're not. They're both sponsored, they're both in feed, in the natural feed of the website, and they're both paid for. Okay so there's really, there's four categories, there's long-form, programmatic, non-programmatic, the fourth one is social media.- Okay.- Those are not the IAB categories, those are the categories that I've come up with because I don't like the IAB's categories.- [Paul] Interactive Advertising?...

Vizion had the pleasure of speaking with Melanie Deziel at this year's Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018!

Torgeir Waterhouse fra IKT-Norge gjester MediaPuls for å forklare oss alt vi må vite om nettnøytralitet, og mediehusene merker ikke innholdsmarkedsføring med vilje.InnholdsmarkedsføringAv de syv rapportene som har kommet den siste uken, har Marius funnet frem én som han vil anbefale. “Native Advertising Trends in News Media” er navnet på den rapporten, og kommer fra The International News Media Association (INMA) og The Native Advertising Institute. Det mest interessante funnet er at så mange som 11 prosent av de spurte innrømmer at de ikke merker innholdsmarkedsføring – selv om de er mediehus. Og dette skyldes at mediehusene ligger så langt bak budsjettene at de føler seg tvunget til å droppe merkingen for å få opp klikkraten – og dermed inntektene.SmarthøyttalereBruker du mobilen for ofte? Eller kjenner du noen som gjør det? Vi leser og hører om det hele tiden - at vi er avhengige av mobilen. Barn synes foreldrene bruker mobilen for mye. Foreldre synes det samme om barna sine. Og ingen synes selv de bruker den for mye, bare at andre gjør det.En tredjedel av amerikanske husstander eier en smart-høyttaler, ifølge en studie fra ThinkNow Research. Og forskningsresultatene til Invoca viser at smarthøyttalere i økende grad erstatter det vi bruker smarttelefonen til. Alt du trenger å vite om nettnøytralitetHva er nettnøytralitet og står Norge i fare for å havne i samme situasjon som USA, hvor nettnøytraliteten trues. Og hva vil i så tilfelle konsekvensen være? MediaPuls har tatt en prat med IKT-Norge direktør, Torgeir Waterhouse for å vite alt om nettnøytralitet. Sosiale medier siden sist: Instagram tester selvstendig meldingsappFolk flest leser kun overskrifteneHvem lytter egentlig på podkast?Alle vil oppsummere året som er gått Takk for at du lytter på MediaPuls.Har du forslag til temaer og saker vi bør ta opp i MediaPuls, kan du komme med de via vår åpne sendedisposisjon på http://bit.ly/MediaInnspill. Eventuelt sender du oss en epost til enten hpnhansen (a) gmail dott com, eller marius (a) heltdigital dott no.Du finner Hans-Petter og Marius på http://HansPetter.info og http://Helt.Digital. Vi hadde satt stor pris på om du vil abonnere og rate oss på iTunes. Alle episoder legges ut fortløpende med lenker til alt vi har snakket om på http://Mediapuls.no. See acast.com/privacy for privacy and opt-out information.

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League native ad newsletter. She is on the board of the Native Advertising Institute and travels the world teaching branded content strategy, best practices, and growth strategies to content creators, marketers and brands. Melanie was the first editor of branded content at The New York Times where she wrote the “Women Inmates” piece for Netflix, which won the OMMA for Best Native Advertising in 2014, and the "Grit & Grace" piece for Cole Haan that won the same award in 2015. She has also done content strategy work for Time Inc's 35+ US magazines, the Huffington Post, and a number of other publishers and brands. As an Expert in Residence with BRaVe Ventures, she offered content strategy consulting, training and advisory to Turner, Viacom, and other major media companies. Learn more about Melanie at mdeziel.com The Overlap League: overlapleague.com It's a biweekly dispatch of the latest news, recent branded content examples, resources and open jobs designed to help those working in brand storytelling stay informed. Summary-   In this episode Stephen interviews Melanie Deziel, founder of The Overlap League native add newsletter. Melanie started out getting her masters in journalism, and moved to being a branded content educator. She not only helps educate, but also works with content directly, and helps content creators produce better content. She works with every kind of business, mostly bigger ones from insurance companies to jewelry companies, to start ups. The goal of a branded content strategist is to give the content a native feel, instead of interrupting the consumer’s life.  After Melanie got her masters in journalism she found there weren’t a lot of jobs out there, so she looked for something that she could use her journalism skills in. First she went to the Huffington post, then the New York Times, and in February 2016 she branched out on her own. Not only does she run her Brand content company, she also runs the native add news letter, writes a column for Ink, and is a professor at Syracuse university. Although she doesn’t know where she will be in 10-20 years from now she intends on just listening and adapting to what the world of brand content needs. Getting into contact with Melanie is as easy as going to her website, where she loves to receive, and share new stories, and even occasionally help out.

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, ! What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute. Chad has been creating online campaigns for over 15 years for some of the world's most recognisable brands and has been named a member of the Forbes Top 100 list. He is also the author of "The Native Advertising Manifesto", "The Content Promotion Manifesto", and "51 Things Your Mother Taught You About Inbound Marketing." Chad is located locally, so we were glad to welcome him to our studio for this week's show!

Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute. You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine podcast, she's started her own consulting firm. She works with publishers and brands of all sizes, helping them to hone their content strategies across various platforms. On this episode, we’re going to look at the “why,” and to some extent, the “how” of using Instagram in your social strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/secrets-to-instagram-branded-content

The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began her career as a journalism student with an emphasis on investigative journalism. As a budding storyteller, she quickly found the market did not have a lot of opportunity for a journalist. Not letting this stop her, she made her way to the Huffington Post, where she got her start in Branded Content and Native Advertising. After HuffPo, Melanie landed herself at the New York Times, where she worked with the team that is now known as TBrand Studio. There, she helped lay the foundation for other traditional print media companies to join the ranks of the Times by starting to produce content for brands that is distributed on their channels. One of the pieces she worked on was the Orange is the New Black piece that showed how the prison system in LA County operated and how women in prison were treated compared to men. This campaign was a masterpiece in the making, as the team put together infographics, 1500 words of newsroom-quality content, and three mini-documentaries. Little did the team know, but they were creating one of the most referenceable pieces of Branded Content and would kick off a new way of looking at brands and media companies working together in the digital age. Now, publishers like the New York Times and the Boston Globe can augment their revenue channels beyond subscriptions and traditional advertising, with this intelligent approach of leveraging talent and audience to help brands tell stories. Throughout this show, we dive into the numerous topics surrounding Branded Content and Native Advertising, and Melanie gives us a proper definition and examples of what the terms mean and how they are executed.Guest Host Name/Title: Melanie Deziel, Founder of The Overlap LeagueBio: Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-10-melanie-deziel/ Additional Links:•Twitter: https://twitter.com/mdeziel •LinkedIn: https://www.linkedin.com/in/melaniedeziel •Website: http://mdeziel.com

What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast.  About Melanie Deziel Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of  The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel. Before we go, I want to flip the microphone around to our community …This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!