Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.
Welcome to Part 5 of our 2026 Med Spa Marketing and Growth Series. In this episode, we break down our top-performing Google Ads strategies and frameworks for med spas in 2026, including how to eliminate wasted ad spend, structure high-converting campaigns, and confidently scale with real ROI data.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, pulls back the curtain on exactly how we structure Google Ads for our med spa clients. This includes when Google should enter your growth strategy, how it differs from Meta ads, how to choose the right services to advertise, and how to build campaigns that attract bottom-of-funnel, high-intent patients instead of wasting budget on unqualified clicks.If you are running Google Ads but unsure whether your setup is truly optimized, or if you feel like you are spending money without clear ROI visibility, this episode gives you a tactical blueprint for improving performance in 2026.In this episode, we cover:✅ When med spas should prioritize Meta vs Google in the growth framework✅ Which services are ideal for Google Ads (and which are not)✅ Policy restrictions you must understand (PRP, approvals, compliance)✅ The anatomy of a high-performing Google ad✅ How responsive search ads actually work✅ Bottom-of-funnel keyword strategy using phrase and exact match✅ When broad match can work and when it wastes budget✅ How to build and use a negative keyword list✅ The landing page checklist that lowers CAC✅ Why conversion tracking is non-negotiable for ROI confidenceNeed help getting approved to run Botox ads? Email our team at support@medspamagicmarketing.comChapters:00:00 Introduction & Where Google Fits in the Growth Framework02:24 When to Prioritize Meta vs Google Ads04:03 What Services Work Best on Google (Brand vs Category Search)05:27 Policy Restrictions & Approval Requirements06:42 How Google Ads Are Displayed & Competitive Positioning09:06 Anatomy of a High-Performing Google Ad11:42 Bottom-of-Funnel Keyword Strategy (Phrase & Exact Match)14:36 Negative Keyword Lists & Eliminating Waste16:03 Landing Page Optimization Checklist20:15 Conversion Tracking, ROI & Ongoing OptimizationFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jaclyn Luongo, Vice President of Business Development and Brand Partnerships at PDO Max (https://www.pdomax.com/) , to unpack one of the most underused growth levers in a med spa business: vendor relationships.With more than 25 years in the aesthetics industry, Jaclyn shares how med spa owners can turn vendors into true business partners instead of just suppliers. This conversation reveals how better communication, smarter purchasing, and strategic collaboration with vendors can increase profit margins, support team performance, and create stronger long-term growth.In this episode, we cover: ✅ How med spa owners are leaving money on the table with their vendors ✅ What to ask your reps to unlock more support, incentives, and marketing resources ✅ Why consolidating vendors can improve buying power and simplify operations ✅ How bundle pricing and promotions can help even newer practices stay competitive ✅ Using vendor resources for education, content, and team motivation ✅ Why offering too many services hurts clarity, sales, and provider confidence ✅ How to avoid “shiny object syndrome” when adding new treatments ✅ Smart ways to leverage vendor support for events that actually drive revenue ✅ How vendors can help strengthen memberships and recurring revenue models ✅ The missing link between retail products, treatment plans, and patient retention ✅ Why skincare retail is often the most overlooked profit center in med spas ✅ How estheticians and medical providers can work together to improve outcomes and retentionThis episode is packed with practical business strategies for med spa owners who want to increase profitability, simplify their offerings, strengthen vendor partnerships, and build more consistent revenue from both services and retail.About Jaclyn Luongo of PDO Max (https://www.pdomax.com/)Jaclyn Luongo is the Vice President of Business Development and Brand Partnerships for PDO Max and a recognized leader in the aesthetic industry with over 25 years of experience. Throughout her career, she has driven innovation, business growth, and team performance across the beauty and aesthetics space.She has served on the NASNPRO Advisory Board since 2018 and has been a Program Advisory Board member at the Catherine Hinds Institute of Esthetics since 2009. In 2019, she authored Successful Selling in the Beauty Industry, a book focused on helping professionals achieve sales excellence. Jaclyn has also contributed regularly to PULSE Magazine and has volunteered with ISPA's Task Force since 2007. In 2017, she joined the Board of Directors for the Melanoma Education Foundation, and in 2021 she became involved with the Global Wellness Institute to help launch its first mentor program.Jaclyn is passionate about empowering esthetic and med spa businesses to build strong client relationships and increase revenue through strategic retail sales, education, and business development initiatives.Learn more and access resources from Jaclyn and PDO Max at:https://www.instagram.com/pdomax/https://www.lumenvyskincare.com/ https://www.pdomax.com/ https://www.linkedin.com/in/jaclyn-luongo-72109221/ Jaclyn's Book: https://a.co/d/03BY2m7qinfo@pdomax.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to Part 4 of our 2026 Med Spa Marketing and Growth Series. In this episode, we tackle one of the biggest frustrations med spa owners face with advertising: the “bad leads” problem and how to fix it with smarter lead nurture and follow-up systems. If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, breaks down what is actually happening with Facebook and Google leads, why most leads do not convert right away, and how to build a follow-up process that increases booked appointments, improves show rates, and lowers your true customer acquisition cost without burning out your front desk team.This is the bridge between marketing and operations. If your ads are generating leads but your schedule is not filling the way it should, this episode shows you where the breakdown usually happens and how to fix it.In this episode, we cover:✅ Why 80 to 90 percent of Facebook leads do not convert and why that is normal✅ The difference between “bad leads” and leads that just need better nurturing✅ What to automate in lead follow-up and what should stay human✅ Why speed to lead dramatically impacts your close rate✅ The follow-up cadence that top-performing med spas use in the first 3 weeks✅ How SMS should be the backbone of your nurture strategy✅ How to continue the sales process after someone fills out a lead form✅ The framing mistake most med spas make with appointment confirmations✅ How friction in booking, calls, hours, and credit card capture affects CAC✅ The core lead metrics you must track to prove marketing ROIThis episode builds directly on the ad strategies from Part 3 and shows you how to turn more of those leads into real patients, revenue, and long-term growth. If you want your marketing to feel less like an expense and more like a predictable growth system, this part is essential.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleChapters:00:00 The “Bad Leads” Problem and Why Most Leads Do Not Convert03:00 Automation vs Human Follow-Up and Why Authenticity Matters05:20 The Follow-Up Cadence, SMS Strategy, and Speed to Lead07:50 How Conversion Rate Impacts Customer Acquisition Cost09:10 Lead Nurture Principles and Continuing the Sales Process11:50 Appointment Confirmation Framing and Improving Show Rates13:30 Booking Friction, Credit Cards, and Long-Term Nurture17:10 The Core Metrics You Must Track to Prove Marketing ROIFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to Part 3B of our 2026 Med Spa Marketing & Growth Series.This episode builds directly on Part 3 and takes you inside the Meta Ads Manager to show exactly how we structure, build, and configure lead campaigns for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks step by step through the actual campaign setup behind our top-performing Facebook and Instagram ads. Instead of just discussing strategy, this video shows how campaigns are built inside the platform, including objective selection, budget control, audience structure, geographic targeting, and lead form setup.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why we use Lead Objective campaigns and on-platform forms✅ How budget structure affects patient acquisition pace✅ When to use “maximize leads” vs conversion lead optimization✅ Why most med spas should avoid over-layered interest targeting✅ How to think critically about geographic targeting and travel patterns✅ A simple pin-drop radius targeting strategy most advertisers miss✅ Gender and age targeting guidelines for med spa campaigns✅ The correct structure for ad copy and creative at the ad level✅ How to build low-friction lead forms that increase conversion rates✅ The required SMS disclaimer and contact field recommendationsIf you want to download the free audit and planning resources, visit: https://go.medspamagicmarketing.com/2026-freebiesBe sure to subscribe so you do not miss the next episode in the series, where we break down lead handling, automation, and solving the “bad leads” problem after the form is submitted.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to Part 3 of our 2026 Med Spa Marketing and Growth Series. We are breaking down the exact Facebook and Instagram ad strategies, offers, and creative frameworks we use to consistently generate new patients for med spas across the country.If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, is joined by Lauren, our Lead Digital Marketing Specialist, to walk through the math, strategy, and creative behind high-performing med spa Meta ads. Together, they break down how to choose the right services to advertise, structure offers that lower acquisition costs, and evaluate results with confidence instead of guesswork.In this episode, we cover:✅ The services that perform best in Meta ads and the ones that usually do not✅ The Botox, Dysport, lip filler, and facial offers that consistently drive new patients✅ Customer acquisition cost and initial visit revenue benchmarks for 2026✅ Why some popular treatments struggle in social ads even if they are profitable in-practice✅ How to structure combo offers without hurting conversion✅ The graphic and ad copy framework that lowers cost per lead✅ Why provider photos, trust signals, and bold design matter more than most people think✅ How to think about “good vs maybe vs no-go” services for Facebook and Instagram adsWe also share creative testing insights, including how small changes in provider images and design can dramatically impact lead costs, and how to balance proven static ads with experimental video and reel content.This episode builds directly on the marketing math and prioritization framework from earlier in the series and gives you the tactical playbook for Phase 1 ad spend in 2026. Make sure to subscribe so you do not miss the next episode, where we will walk through campaign setup and show how these offers and frameworks are implemented inside an actual Meta ad account.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleChapters:00:00 Introduction and Why Meta Ads Come First01:18 The Math Behind Offers, CAC, and Patient Quality 05:45 Evergreen Offers and Targeting the “Ready to Buy” Patient09:36 The “Good” Services to Advertise on Meta (Botox, Dysport, Lip, Facial Combo) 13:51 The “Maybe” Services and When They Can Work (Body Sculpting, Weight Loss, Filler) 20:42 The “No-Go” Services for Meta Ads and Why the Math Fails 25:30 The Benchmarks Med Spas Should Expect From Meta Ads 27:15 Botox and Dysport Offer Structures That Convert 33:39 Lip Filler, Sculpting, Weight Loss, and Facial Offer Benchmarks 40:00 The Static Image Ad Creative Framework That Stops the ScrollFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to Part 2 of our 2026 Med Spa Marketing & Growth Series.This episode dives into the marketing math every med spa owner needs to understand in order to make confident, profitable decisions around discounting, ROI, and budget prioritization. If you have ever felt uncertain about whether your marketing investment is actually working, or why certain offers, ads, or services scale better than others, this episode is designed to give you clarity.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down how core data points like offer attractiveness, customer acquisition cost, retention, and service mix are connected, and why optimizing the wrong metric can quietly limit growth.In this episode, we cover:✅ The real trade-offs behind discounting and why most advice is incomplete✅ How offer attractiveness directly impacts cost per patient✅ Why “butts in seats” is a dangerous metric when viewed in isolation✅ How to think about ROI for recurring services versus high-ticket treatments✅ Why retention is the compounding force behind long-term profitability✅ How to prioritize marketing spend based on your current revenue stageThis episode also introduces a practical framework for budget prioritization, outlining where med spas should focus their advertising dollars first and when it actually makes sense to expand into additional channels like Google Ads or SEO.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorIf you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesBe sure to subscribe so you do not miss the next episode in the series, where we will continue breaking down the strategies, offers, and systems driving scalable med spa growth in 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to Part 1B of our 2026 Med Spa Marketing & Growth Series.This episode expands on Part 1 and takes a practical look at branding, positioning, and pricing, and how these factors actually influence purchase decisions for med spas.In this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, explains why most med spas are competing on the same few levers and how to use branding, personality, and positioning to avoid racing to the bottom on price. Instead of treating branding as just logos and colors, this video breaks down how visuals, personality, reputation, and pricing work together to drive demand, trust, and long term growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, we cover:✅ Why branding matters more than most med spas realize✅ How visuals and brand identity influence who you attract✅ The role personality and connection play in standing out✅ Why having a face of the brand builds trust faster✅ How passion for specific services attracts the right patients✅ The real relationship between reputation and pricing✅ When aggressive pricing works and when premium pricing is justified✅ What actually supports higher price points long termBe sure to subscribe so you do not miss the next episode in the series, where we continue breaking down the systems, strategies, and decisions driving scalable med spa growth in 2026.If you want to download the free audit and planning resources, visit:https://go.medspamagicmarketing.com/2026-freebiesChapters:00:00 Why Branding, Positioning, and Pricing Matter in 202601:18 How Med Spa Branding Actually Influences Demand02:54 Visual Identity and the Demographics You Attract04:54 Personality, Connection, and Trust in Marketing06:15 Building a Face of the Brand and a Supporting Cast07:09 How Passion for Services Attracts the Right Patients08:03 Reputation, Pricing, and Purchase Decisions09:21 When Aggressive Pricing Works and When It Doesn't10:21 What It Takes to Support Premium PricingFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to Part 1 of our 2026 Med Spa Marketing & Growth Series. This year's series is a complete refresh of the frameworks, strategies, and systems we've seen drive real, measurable growth for med spas in today's increasingly competitive landscape.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, walks through how patients actually choose a med spa and what you need in place to consistently win that decision.In this series, we break down:✅ How to position your med spa so prospects choose you over nearby competitors✅ The core marketing and growth frameworks we're using in 2026✅ What actually drives ROI and where most med spas misallocate marketing spend✅ How ads, offers, reputation, and patient experience work together✅ Why retention is the real growth multiplier in aestheticsThis episode introduces the foundational framework that everything else in the series builds on, including exposure, validation, and removing friction in the booking process. You'll also learn why great marketing cannot compensate for weak patient experience, and how reviews, pricing, and branding influence buying decisions more than most owners realize.Whether you're scaling an established med spa or tightening up your marketing strategy for the year ahead, this series is designed to give you clarity, direction, and a plan you can actually execute. Be sure to subscribe so you don't miss the next episode, where we break down pricing, discounting, and how those decisions directly impact new patient acquisition and long-term growth.If you want to download the free audit and planning resources referenced in this episode, visit: https://go.medspamagicmarketing.com/2026-freebiesChapters:00:00 Intro to the 2026 Med Spa Marketing Series02:45 What's Changed in Med Spa Marketing for 202604:40 Why Reviews and Patient Experience Matter More Than Ever08:30 How Clients Actually Choose a Med Spa11:15 The EVA Framework: Exposure, Validation, Affirmation15:20 Winning the Validation Process Against Competitors18:50 Pricing, Convenience, and Decision Tie-Breakers21:55 Removing Friction and Driving Bookings23:00 Action Items and What's Next in the SeriesFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Stop losing med spa clients to the "Validation Phase." In this episode, we're diving deep into Google reviews for med spas and why your star rating is only half the story. Most owners think that as long as they are above a 4.7 or so, they are "fine." The reality? Your potential patients are doing a deep dive into your reputation the moment they hit "submit" on your lead form. If they find a red flag, they ghost you—and you'll never even know why.We discuss the EVA Framework and how to master review management for med spas to ensure that once a lead finds you, they actually show up for their appointment.What You'll Learn in This Episode:✅ The Psychology of the "Validation Phase": Why leads search for your worst reviews first and what they are looking for when they find them.✅ The ROI of a Refund: Why spending $500 to "make it right" with a difficult client is often the most profitable marketing move you can make.✅ Proactive Solicitation: How to use favor-based language and text-based links to ensure your best clients are the loudest voices on your profile.✅ Non-Combative Responses: The exact way to respond to a 1-star review so that future clients trust you more, not less.✅ The Internal Mirror: How to use your Google reviews as a diagnostic tool for your med spa's internal operations.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleTimestamps:00:00 – Why Google reviews matter more than you think01:54 – The “Validation Phase” of the EVA Framework04:54 – How people actually read reviews (sort by lowest)08:51 – The real risk of negative reviews21:54 – Is it worth refunding a bad client?32:51 – The one-week reputation challengeFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Allen Lewis, Co-Owner and Operations Lead of Just Injected (https://www.justinjected.com/) and Cryo-X (https://cryo-x.com/) , to explore how business synergy, partnerships, and patient experience work together to drive sustainable growth in a med spa.This conversation breaks down the operational and strategic decisions that help med spa owners build alignment across marketing, operations, leadership, and patient care. From lead management and project prioritization to partnerships, profitability, and patient satisfaction, Allen shares practical insights on how med spa owners can create systems that support both growth and long-term retention.In this episode, we cover:✅ How business synergy impacts growth and patient experience in a med spa✅ The operational responsibilities that often get overlooked as practices scale✅ Why fast lead response plays a critical role in patient satisfaction✅ How partnerships and referrals support sustainable med spa growth✅ How to prioritize projects and initiatives without creating bottlenecks✅ Practical ways med spa owners can use AI to improve efficiency and decision-making✅ How to think about profitability, margins, and true service costs✅ Frameworks for evaluating new equipment, services, and debt✅ Lessons from integrating wellness and aesthetics under one med spa ecosystem✅ Leadership principles for managing teams while maintaining culture and accountability✅ Why documentation, personalization, and experience matter as practices growThis episode is packed with real-world insights for med spa owners who want their operations, marketing, and patient experience working together to build a stronger, more resilient practice.About Allen of Just Injected (https://www.justinjected.com/) and Cryo-X (https://cryo-x.com/)Allen Lewis is the Co-Owner and Operations Lead of Just Injected, a Dallas-based med spa founded by his wife, Nurse Practitioner Justine Lewis, and Cryo-X, a wellness and recovery business. With a background in accounting and more than a decade of experience in corporate operations and risk management at Amazon—where he rose from Analyst to Senior Manager and led a 50-person organization—Allen brings a data-driven, systems-oriented approach to med spa ownership.He oversees business strategy, operations, finance, and growth initiatives across both businesses, focusing on scalability, profitability, partnerships, and patient experience. Allen is the strategic engine behind expanding service offerings, streamlining day-to-day operations, and navigating the complexities of multi-business ownership.Allen transitioned from the corporate world into entrepreneurship in the aesthetics and wellness space in early 2025, acquiring and expanding Cryo-X while continuing to scale Just Injected alongside his wife. He specializes in helping med spa owners align strong clinical care with smart business execution to drive sustainable growth without burnout.Keep up with Allen's med spas on social media:https://www.instagram.com/thecryox/https://www.instagram.com/just_injected_/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa growth often comes down to one uncomfortable question: are you competing on price or reputation? In this episode, I break down how pricing actually functions as a scalable growth lever for med spas, why even successful multi-location practices use aggressive front-end pricing, and why reputation and patient experience are much harder to scale through marketing alone, especially for boutique and early-stage practices.You will learn:✅ Why price is the easiest and most scalable growth lever for med spas✅ The three factors that influence patient purchasing decisions: price, reputation, and convenience✅ Why reputation and patient experience must be built one-to-one and cannot fully scale through marketing✅ How larger med spas use pricing to attract new patients at scale✅ When front-end pricing makes sense for new patient acquisition✅ Why avoiding price competition can slow med spa growth✅ How to combine competitive entry offers with premium in-office experiences✅ A practical framework for balancing price, brand, and long-term patient retentionIf you are a med spa owner trying to grow without racing to the bottom on price, or struggling to attract new patients while protecting your brand, this episode will help you rethink how pricing fits into your overall growth strategy. This framework applies whether you are a boutique med spa, scaling to multiple locations, or planning your marketing and pricing strategy for long-term success.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Heading into 2026, most med spa owners are asking the same question: "What should I focus on right now to stay busy, protect cash flow, and grow next year?" In this episode, Ricky and Lauren break down practical marketing “quick wins”, how to think about marketing as an investment (not an expense), and how to use remarketing + boosted content to build momentum in your local market.This is a tactical, end-of-year checklist-style episode designed to help you fill the schedule, improve your SEO + Google Business Profile, strengthen retention, and create more know-like-trust deposits that make future patients choose your practice.We cover…✅ Quick wins for med spa marketing in 2026 (what to do now)✅ How to use SMS blasts to re-engage your existing patient list✅ Why tox offers consistently win for retention and schedule filling✅ When “tox + bonus” offers work (and when they don't)✅ Retention promos + segmentation (bringing back Botox, filler, weight loss, and lapsed patients)✅ On-page SEO quick fixes: service + city page titles, headings, and dedicated service pages✅ Why you should embed simple cell phone videos on service pages to boost conversions✅ How to improve your website calls-to-action + add lead capture forms (for “not ready to book” traffic)✅ Google Business Profile updates that increase calls and clicks (photos, services, and visibility)✅ A better way to ask for Google reviews (and how to get past reviews updated)✅ Why marketing budget cuts can hurt revenue if your ROI is working✅ How to use boosted posts + remarketing to build local trust and long-term demandIf you're a med spa owner who wants more booked consults, lower CAC, stronger retention, and better ROI, this episode gives you a clear plan you can execute heading into the new year.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa advertising works best when the strategy is built around performance, not assumptions. The right ad format, the right service, and the right offer structure can make or break your results.In this episode, I break down how to think about image vs video ads for med spas, why some services simply do not belong in paid advertising, and how small, unexpected bonus ideas can dramatically improve patient experience and long-term loyalty.You will learn:✅ The real differences between static image ads and video ads for med spas✅ Why static image ads are often more consistent, while video ads have higher upside and higher risk✅ How to decide when video ads are worth testing and when they are not✅ What NOT to advertise for your med spa, even if the offer looks great✅ Why certain services fail in the ad space due to simple math and economics✅ How advertising the wrong services can quietly drain your budget✅ A simple bonus strategy inspired by Five Guys that can increase perceived value and loyalty✅ How to create unexpected wins for patients without discounting or hurting marginsIf you are running ads or thinking about starting, this episode will help you avoid costly mistakes, choose the right ad formats, and build smarter offers that actually work. This framework applies whether you manage your ads in-house or work with an agency as you plan your med spa advertising for 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIn this episode, Ricky sits down with Shannon Simmons, Founder of Fit for Profit (https://fitforprofit.com/), to unpack the financial shift every med spa owner needs to make in order to build a profitable, sustainable practice.Shannon works exclusively with fitness, wellness, and med spa owners to help them improve cash flow, increase profitability, and reduce financial stress. In this conversation, she breaks down why many practices look successful on the outside but still struggle behind the scenes and how to fix it.This episode goes beyond numbers and accounting. It explores the systems, behaviors, and mindset shifts that help med spa owners move from constantly reacting to money to confidently leading their business.In this episode, we cover: ✅ The financial shift every med spa owner needs to make to become sustainably profitable ✅ Why revenue growth does not automatically mean profit ✅ The three-legged stool of a financially fit med spa: clients, team, and owner ✅ How the Profit First system helps owners pay themselves and control expenses ✅ The money beliefs that quietly sabotage profitability ✅ How to price services confidently instead of copying competitors ✅ The difference between a bookkeeper and an embodied CFO ✅ Where expenses creep out of control and how to rein them back in ✅ How to plan for big purchases like lasers, equipment, and new services ✅ Smart ways to think about debt, leverage, and financial risk ✅ Why profit is not greed and is what allows your practice to thrive long term ✅ One simple habit every owner can start today to improve profitabilityThis episode is packed with practical financial guidance and mindset shifts for med spa owners who want to stop guessing, reduce stress, and build a business that truly supports their life and team.About Shannon Simmons of Fit for Profit (https://fitforprofit.com/)Shannon Simmons is the Founder of Fit for Profit, a financial coaching and consulting firm that has helped fitness and wellness businesses since 2008. She has been a Profit First Professional at the mastery level since 2014 and has focused exclusively on serving health, wellness, and med spa owners since 2016.Shannon and her team help business owners build financially sound, sustainably profitable companies by improving cash flow, creating healthy financial systems, and shifting how owners think about money. Their work allows clients to grow with confidence, reduce stress, and create more freedom both in their businesses and their lives.Learn more and access resources from Fit for Profit at:https://fitforprofit.com/medspasuccesshttps://www.linkedin.com/in/shannonsimmonsffp/https://www.instagram.com/fit4profit/https://www.facebook.com/fit4profit/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa's marketing truly aligned with your business goals, or are you accidentally creating a disconnect between what you want and what your marketing is designed to deliver? In this episode of Med Spa Success Strategies, we're breaking down one of the biggest strategic decisions practice owners face:Should you optimize for short-term profit or long-term growth?Most med spas want both, but the truth is that different marketing strategies pull you in different directions. Understanding these trade-offs and aligning them with your business goals, team capacity, and risk tolerance is the key to scaling predictably and profitably.In this episode, you'll learn:✅ The difference between short-term profitability and long-term revenue growth✅ Why some campaigns produce big initial profit but don't build a strong future client base✅ How discount-driven, high-volume strategies affect client quality and CAC✅ When to prioritize quantity versus quality of patients✅ How your providers' strengths, retention skills, and experience impact the right strategy✅ Why some services such as injectables are better for long-term growth than others✅ How to align marketing with provider availability, business timing, and growth trajectory✅ The hidden risks such as provider burnout, low-quality patients, and negative reviews✅ How to choose the right strategy for 2026 based on your current stage and goalsWhether you're an established practice with full provider schedules or you're growing a new injector or aesthetician, this episode will help you make smarter marketing decisions that support the future you're trying to build.If you want more clarity, better alignment, and stronger results from your marketing in 2026, this deep dive will be a game-changer for your practice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jenny Hartley, Founder and Medical Director of Skin Synthesis (https://skinsynthesis.com/), to unpack what it really takes to build a safe, high-performing med spa that stands out. Drawing on nearly two decades in critical care before entering aesthetics, Jenny brings an unparalleled perspective on patient safety, complication preparedness, leadership, and delivering a Michelin-level patient experience.Whether you're an injector, practice owner, or growing team, this conversation reveals the systems, mindset, and habits that separate average med spas from truly exceptional ones.In this episode, we cover: ✅ Why patient safety is the foundation of every high-performing med spa ✅ What most practices overlook about vascular occlusions and how to prepare ✅ Essential protocols, supplies, and training every med spa should have in place ✅ How simulation labs and role-playing elevate injector competency ✅ What a “Michelin star” patient experience looks like in aesthetics ✅ The small, human touches that drive retention (handwritten cards, personalized follow-up, seamless handoffs) ✅ How to run 45-minute consultations that build trust and long-term relationships ✅ Treatment planning that educates without feeling salesy ✅ The balance between ethics, clinical excellence, and business growth ✅ How to lead and develop a high-performing team through communication, coaching, and culture ✅ Why secret shopping, hospitality training, and continuing education matter ✅ How to think about KPIs, P&Ls, and financial literacy as a medical provider ✅ What Jenny wants her brand to stand for 10 years from now—and how she's building toward itThis episode is packed with practical guidance and mindset shifts for any med spa owner who wants to elevate patient care, strengthen their operations, and build a practice that's safe, trusted, and unforgettable.About Jenny Hartley of Skin Synthesis (https://skinsynthesis.com/)Jenny Hartley is a board-certified acute care nurse practitioner and the Founder & Medical Director of Skin Synthesis in Seattle. Before entering aesthetics, she spent nearly 20 years in critical care—an experience that deeply informs her approach to patient safety, complication preparedness, and clinical excellence.She is one of Seattle's most sought-after injectors, a trainer for the Allergan Medical Institute, and a nationally recognized educator on vascular occlusion management, simulation training, and creating high-performance aesthetic practices.Skin Synthesis offers vascular occlusion simulation labs, complication management protocols, and education for injectors and practice owners looking to level up their safety systems and patient experience.Resources from Jenny:https://skinsynthesis.com/Email to learn more about their courses: admin@skinsynthesis.com https://www.instagram.com/skinsynthesis/Books Mentioned:Unreasonable Hospitality: https://a.co/d/ikufFsUThe Energy Bus: https://a.co/d/83NfGfTTraction: https://a.co/d/gvD8ImxThe 5 Types of Wealth: https://a.co/d/7Y8tF17 Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Corey Beale, former Chief Growth Officer and investor at MD Aesthetics, early HubSpot leader, and current Chief Revenue Officer at CorralData (https://corraldata.com/). Corey shares what it really takes to scale, systemize, and eventually sell a med spa in today's competitive landscape.Corey brings a rare operator and investor perspective. He has spent nearly 20 years in the SaaS world building high-performing sales teams, scaling companies from startup to IPO, and leading go-to-market strategy. He later entered the aesthetics industry as an operator, helped MD Aesthetics expand through multiple acquisitions, and played a key role in the group's successful PE exit. In this conversation, he breaks down the systems, processes, and data strategies that fuel sustainable growth for med spa owners.If you're a med spa or aesthetics practice owner who wants to expand, improve profitability, or prepare for an eventual exit, this episode is packed with tactical insights.In this episode, we cover:✅ How to scale a med spa using SaaS-inspired systems including funnels, KPIs, SOPs, and documentation✅ The inside story of MD Aesthetics' multi-location expansion and how to integrate acquisitions successfully✅ What private equity firms look for when valuing and acquiring med spas✅ The risks of opening a second location without a proven operational playbook✅ How to maintain consistency across providers and locations through training programs, checklists, and brand standards✅ The importance of rebooking and reactivation systems and why most practices overlook this revenue✅ Underrated marketing channels such as themed events, partnerships, and VIP nights✅ Service mix strategy including injectables, lasers, wellness services, and which trends are most profitable long term✅ Why PE roll-ups in aesthetics continue to accelerate and how this affects independent practices✅ How to use data to make profitable decisions and how Corral Data helps bring together EMR, CRM, ads, payroll, and financial dataThis episode offers a blueprint for med spa owners who want to operate more effectively, understand their numbers, and position their business for meaningful growth.About Corey Beale of CorralData (https://corraldata.com/)Corey is a seasoned sales and revenue executive with deep experience scaling SaaS, FinTech, and AI-powered companies from startup through IPO. After a decade at HubSpot and nearly 20 years in software leadership, he became an investor and Chief Growth Officer at MD Aesthetics where he helped lead the brand through rapid expansion and a successful private equity acquisition.Corey now serves as the Chief Revenue Officer at Corral Data, a HIPAA-compliant analytics platform that unifies EMR, CRM, ads, financials, and payroll into a single source of truth for aesthetics and wellness practices. Corral Data powers many of the leading PE-backed med spa groups and high-growth multi-location practices.Book a Demo with CorralData: https://corraldata.com/book-a-demo/Follow Corey on LinkedIn: https://www.linkedin.com/in/coreybeale/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing with co-host Lauren Nettles.In this episode, Lauren and I rapid-fire through several real-world growth levers we're talking about with clients right now. We cover membership models that actually work, how branding impacts the age demographic you attract, and smart promo strategies for existing patients. We also dig into the numbers behind why some services are great for advertising and others usually are not.You'll hear why certain membership structures create predictable recurring revenue while others fall flat, how colors and design influence who walks through your door, and why injectables almost always make the best front-end offer when you're spending money on ads. We also discuss subscription fatigue, how to position memberships so patients want to enroll, and why lead management and follow-up are still some of the biggest drivers of med spa growth.We cover:✅ Membership models that work (and the ones that don't), including how "bank your bucks" programs outperform freebies✅ How brand and design impact who you attract, including how colors and office photos skew your demographic younger or older✅ Holiday and seasonal promos for existing patients, plus how to build a yearly promo calendar✅ Why injectables are usually the best ad-front offer based on acquisition cost and long-term revenue potential✅ Sales and conversion best practices, including how sloppy text conversations and weak follow-up kill ROI✅ Pricing, discounting and patient behavior, plus how to avoid training patients to only buy during sales✅ Team alignment and incentives, especially for whoever manages your leads and books appointmentsIf you want your med spa to attract the right patients, build predictable recurring revenue, and stop leaving money on the table with ineffective promos or poor follow-up, this episode will give you a practical framework you can use right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIf you want to elevate your med spa into a true luxury experience, this episode walks you through seven powerful strategies to help you differentiate your practice, create stronger perceived value, and increase client retention in an increasingly competitive market.The med spa industry is growing, but in many areas the number of competitors is increasing faster than the demand for services. That means your client experience has to be memorable, premium, and consistent. Clients have more options than ever, and they will choose the provider who offers the best overall experience, not just the best price.In this episode of Med Spa Success Strategies, you will learn:• The importance of the first few seconds inside your med spa and how environment, scent, and atmosphere influence trust• How a signature scent creates brand memory and enhances your luxury feel• The impact of greeting clients by name and how to implement this even in busy practices• How elevated snacks, beverages, and small hospitality details enhance perceived value• Personalized luxury moments such as handwritten cards, curated welcome bags, birthdays, and treatment anniversaries• How to create magazine cover level aesthetics without overspending• High touchpoint communication strategies including welcome videos, provider follow ups, and authentic check ins• How to design surprise and delight moments that clients will share online• Smart ways to incorporate VIP or membership level perks without creating barriers for non members• Why the true foundation of a luxury experience comes down to elite people, elite processes, and passing the real world “smell test” in every client interactionIf you want to stand out in a crowded market, these strategies will help you create a world class client experience that increases loyalty, improves retention, and makes your med spa the obvious choice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on lowering their cost per lead, improving efficiency, and squeezing more performance out of their current ad budget. But the truth is simple: if your numbers are already good, the fastest way to grow your med spa is to spend more.In this episode, we explain why aggressive ad spend, not endless optimization, is the single biggest driver of new patient growth, revenue, and long-term scale.You'll learn:✅ Why efficiency alone cannot create major growth for your med spa✅ What happens when you increase spend, even if your cost per acquisition rises✅ The real meaning of diminishing returns and why they matter less than you think✅ How top-performing med spas use higher ad budgets to massively outpace others✅ Why quantity has a quality of its own when it comes to advertising✅ When it makes sense to scale your ad spend aggressively✅ How to think about ROI, CAC, and revenue in a way that leads to faster growthIf your med spa wants more patients, more revenue, and more momentum, this episode explains why the answer is not more optimization. The answer is more investment. Learn how to scale smarter, spend strategically, and unlock the level of growth your practice is capable of.Download our FREE ROI calculator and test this out for yourself! https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into a fundamental economic principle: the Law of Demand. We discuss how it directly dictates the effectiveness of your med spa marketing strategy, especially when attracting clients for high-ticket services.We discuss the critical trade-off between client volume and client quality and how to strike a profitable balance without burning out your providers. You'll learn why low-cost offers are the most efficient way to generate opportunities and build the essential trust required for expensive treatment packages.We cover...✅ The Law of Demand and the inverse relationship between service price and client response rate.✅ Why services like injectables are often the best "gateway drug" to your med spa.✅The difference between using marketing to generate a sale versus creating an opportunity.✅ The "Sift Through the Dirt to Find the Gold" Strategy: Why maximizing low-cost client volume can lead to the best long-term revenue.✅How to manage the trade-offs in client quality, retention, and provider frustration when running deep discount offers.✅ The financial framework: How to maximize opportunities at a break-even point on the initial visit.✅ Red flags that signal your low-cost offers are failing (and the common fix that isn't marketing).✅ Why communication and explaining the "why" to your providers is crucial for internal buy-in.If your goal is to sell more of those $3,000+ packages, you can't rely solely on ads. This episode provides the framework for using strategically priced introductory offers to develop relationships, build trust, and turn first-time visitors into high-value, retained clients for your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy, and provider performance. In this conversation, Ricky and Gina break down what truly makes a med spa stand out in an increasingly crowded market and why branding, consultation style, and pricing clarity are the biggest differentiators today.Together, they explore how to attract the right patients, communicate your philosophy confidently, build trust during the consultation, and retain clients long-term without feeling “salesy.”In this episode, we cover:✅ How to define a clear brand point of view that attracts the right patients✅ Why the riches are in the niches (and how to niche without limiting growth)✅ Creating messaging and social content that actually feels memorable✅ The role of the consultation in trust-building and patient decision-making✅ How to talk about pricing transparently to avoid sticker shock✅ Why sales in a med spa should feel like education, not pressure✅ The 3.5x injector profitability benchmark every owner must know✅ How to design memberships and packages patients understand and value✅ Seasonality patterns in med spas and how to plan for them strategically✅ Why device-buying timing matters (and how to avoid end-of-year mistakes)About Gina Graziano (https://www.themedspamatchmaker.com/)Gina is the founder of The Med Spa Matchmaker, where she helps new and established med spas develop strong brand identities, operational systems, profitable pricing models, and cohesive treatment offerings. Gina is also a sought-after advisor to private equity and investment groups evaluating and scaling aesthetics practices.Follow Gina on Instagram (free consultation in her bio): https://www.instagram.com/medspa_matchmaker/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on getting more leads, but the real difference maker is how many of those leads actually book. In this episode, we dig into the truth about med spa conversion rates, why some campaigns convert at 15% while others struggle at 5%, and what small shifts can triple your patient growth.You'll learn:✅ Why “bad leads” are not always the problem with Facebook and Instagram ads✅ How Facebook's algorithm floods prospects with competitor offers after they click your ad✅ What separates high-performing med spas from those that cannot close leads✅ The three key factors every patient weighs before booking (reputation, convenience, price)✅ How to make your med spa the clear and compelling choice in a crowded marketIf your med spa ads are getting clicks but not appointments, this episode will show you how to close the gap, convert more of your leads into loyal patients, and maximize your ad ROI.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into the critical paradox facing med spa owners: The trade-off between maximizing initial visit revenue and securing long-term client Lifetime Value (LTV). We break down why aggressive cross-selling or upselling, while tempting, can lead to patient sticker shock, erode trust, and ultimately hurt your retention numbers and profitability.We explore how to grow your med spa by shifting your focus from a transactional sale to a transparent, educational approach. This ensures patients feel comfortable with their investment and are eager to return.We cover…✅ The true cost of forcing sales and how it manifests in poor client retention.✅ Why understanding your local market's budget (median household income) is non-negotiable for setting realistic revenue goals.✅ How to implement a layered, educational blueprint for treatment planning that lets clients "self-sort" based on their comfort level.✅ The dangers of incentivizing providers based on financial outcomes versus actions that build long-term patient trust.✅ How to adhere to your minimum viable treatment standards (e.g., minimum units) without seeming pushy.✅ The case for prioritizing patient long-term financial comfort over your short-term sales goals for maximum LTV.If your med spa is struggling to convert satisfied first-time patients into loyal, repeat clients, this episode gives you the blueprint for a sales process that aligns your business goals perfectly with your patients' best interests.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California's most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa stuck in the "good" zone but you're striving for greatness? You're not alone. Many practice owners hit a plateau, unsure of how to level up. In this episode of Med Spa Success Strategies, we're diving into seven essential strategies that will help you take your med spa from good to great, creating long-term success and momentum.Running a med spa involves more than offering great services. It's about refining leadership, operations, and culture to ensure consistent growth. This episode is packed with actionable insights, inspired by Jim Collins' principles, that will empower you to build a stronger, more efficient practice.You will learn:✅ How level 5 leadership can transform your med spa✅ Why hiring for heart and discipline is the key to a great team✅ The importance of confronting the facts and tracking your numbers✅ How to focus on your sweet spot for profitability✅ Why clear systems and SOPs lead to business freedom✅ How to use technology to accelerate your practice's growth✅ How the flywheel effect creates unstoppable momentum for your med spaWhether you're just starting out or looking to scale your multi-location practice, this episode will guide you on the path to greatness, helping you build a business that thrives, not just survives.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDr. Alex Roher, founder of SD Botox (https://sdbotox.com/), joins Ricky Shockley on the Med Spa Success Strategies Podcast to share his journey from practicing anesthesiologist to CEO of a multi-location med spa and wellness brand.In this conversation, Dr. Roher breaks down how he scaled his business from a one-room operation to multiple thriving locations across two states, covering leadership, delegation, KPIs, acquisitions, and the mindset required to grow beyond the treatment chair.In this episode, we cover:✅ The transition from provider to CEO and how to unbrand yourself to scale✅ Why med spas plateau and how to break through with leadership and delegation✅ Building strong teams and culture across multiple locations✅ Key KPIs to track: revenue per hour, Botox waste, and 4-month retention✅ When to hire a COO and how to manage admin overhead✅ Turning Botox clients into wellness clients through HRT and weight-loss programs✅ Freestanding vs. hybrid models and why separation drives success✅ Managing growth and acquisitions✅ The “halo effect” strategy: being the face without being the bottleneck✅ Balancing business growth with family, travel, and mental clarity✅ Leadership mindset: risk tolerance, reframing failure, and learning through iteration✅ How vacations and downtime can spark creativity and new ideasAbout Dr. Alex Roher of SD Botox (https://sdbotox.com/)Dr. Roher is a board-certified anesthesiologist and aesthetics entrepreneur with multiple clinics across California and Texas. Beyond injectables, he focuses on patient optimization through hormone therapy, GLP-1 weight management, and full-spectrum wellness.He also leads Aesthetic Training Academy, a hands-on injector training program designed to help medical professionals enter the aesthetics field with confidence.Follow Dr. Roher on social media:https://www.instagram.com/dralexnosebest/https://www.tiktok.com/@dralexnosebesthttps://www.linkedin.com/in/dr-alex-roher-md-27624413b/Aesthetic Training Academy: https://aesthetictrainingacademy.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I unpack some of the biggest takeaways from our recent team retreat. Specifically, what actually makes patients choose a med spa.We walked through the entire client discovery process from the ground up, asking: If we were brand-new to aesthetics and looking for a Botox provider, how would we decide where to go? That conversation turned into a powerful checklist for building a strong foundation that every marketing strategy depends on.We cover…✅ The real-world “order of operations” patients follow when searching for a med spa✅ Why your Google Business Profile (reviews, photos, and star rating) can make or break first impressions✅ How to handle negative reviews without hurting your reputation and even turn them into trust-builders✅ What separates a 4.9-star med spa from an average 4.6-star practice (and why it matters)✅ Why your photos, cover image, and office aesthetic directly impact conversions✅ How to use pricing and positioning strategically to attract the right patients✅ Why consistency in branding, team presentation, and target personas matters more than you think✅ The right way to approach before-and-after photos, social media, and personality-driven marketingIf you've ever wondered why some med spas consistently attract more new patients, even with similar ads or offers, this episode breaks down the psychology and marketing fundamentals that set top-performing practices apart.They Ask You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleReturn guest Chris Balbi, Director of Marketing & Operations at Meesha Aesthetics (https://www.botoxbymeesha.com/), is back for a deep dive on med spa retention—from loyalty programs and memberships to front-desk rebooking, pre- and post-visit texting, community activations, and a smart balance between AI and personal touch. We get super tactical: real scripts, simple workflows, and low-lift ideas you can deploy this month to increase repeat visits and lifetime value.In this episode, we cover:✅ Why med spa retention beats acquisition on cost and effort✅ The “first car vs. second car” mindset: marketing sells visit one, service sells visit two✅ Pre- and post-appointment text journeys that reduce no-shows and drive rebooking✅ Front desk as revenue engine: open-ended questions, product-of-the-month, rebooking prompts✅ Post-care cards, sample kits, and a 7-day “new client” drip that spotlights other services✅ Loyalty and memberships (“beauty bank” math) that lift member spend and stickiness✅ Promotions that add value instead of discounting core services✅ Building community that retains: book clubs, gym class takeovers, trunk-or-treat, QR “treatment quiz”✅ Provider fit as a retention lever: make it easy to try another injector or aesthetician in-house✅ Extracting real feedback from “B+ experiences” with better questions (not yes/no)✅ Holiday booking strategy: proactive outreach to keep books full at peak times✅ AI with a human touch: where automation helps, where manual wins, and “vibe-coding” simple tools✅ Social cadence that engages: info drops, weekly giveaways, conversation posts that build loyaltyAbout Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/)Chris is Facebook Blueprint–certified and blends creativity with behavioral psychology to build marketing that drives measurable growth. He studied with Jonah Berger on virality and has spent 14+ years helping scale Meesha Aesthetics. Chris also shares practical insights on loyalty platforms, communications, and operations that med spas can apply immediately.Marketing Magic by Chris Balbi: https://www.amazon.com/Marketing-Magic-Spells-MedSpa-beauty/dp/B0DDQ3R5ZQFollow Chris on Instagram: https://www.instagram.com/balb_a_gram/https://www.instagram.com/botoxbymeesha/Training Resources from Chris: https://www.chrisbalbi.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive deep into the math behind med spa marketing — the five concepts you must understand if you want predictable growth and true ROI.Most practice owners look at marketing as an expense, get caught up in the wrong metrics, or miss the trade-offs that actually drive long-term revenue. This episode breaks it all down and gives you a clear framework to confidently evaluate your marketing investment.We cover…✅ The 5 most common mistakes med spa owners make when measuring ROI✅ How to properly connect ad spend, CAC, and revenue growth✅ The inverse relationship between offer attractiveness and acquisition cost✅ Why focusing only on initial visit revenue (or lifetime value) leads to bad decisions✅ How to factor in retention, client quality, and cash flow for the full picture✅ Why marketing should be viewed as an investment, not an expense✅ Real-world numbers and case studies showing how small CAC improvements can unlock hundreds of thousands in revenueIf you've ever asked, “Are my ads really working?” or struggled with the confidence to scale your marketing budget, this episode will show you the math that matters — and how to turn marketing into a predictable growth engine for your med spa.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorEpisodes mentioned: Insider Secrets: https://www.youtube.com/watch?v=1pHvLbz5PG4&t=906sSara Shikhman Interview: https://youtu.be/TbuVceAgX4w?si=XWwiCWahBobfbL5VIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleBuilding a strong brand is one of the most powerful things you can do for your med spa, but it is also one of the most misunderstood. Too often, practices focus only on direct response advertising and last touch attribution, missing the bigger picture of how brand equity multiplies results over time.In this episode, I break down why building brand matters just as much as your Facebook, Instagram, or Google ads and how it creates a “flywheel effect” that makes every marketing dollar work harder.You'll learn:✅ The difference between direct response advertising and long term brand building✅ Why last touch attribution does not tell the whole story of what drives patient growth✅ How brand recognition amplifies the performance of your paid ads✅ Practical ways to start building brand equity through authentic, educational content✅ How to balance measurable short term ROI with long term brand growth strategiesWhen patients seek you out because of who you are, not just because of an ad, you move from chasing leads to creating demand. Done right, this shift can transform your med spa's growth curve into something exponential.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa bringing in strong revenue but you still feel broke at the end of the month? You are not alone. Many owners face this same challenge. In this episode of Med Spa Success Strategies, we are breaking down a simple profit management system that helps you lock in profitability, create predictable cash flow, and finally take home the income you deserve as an owner.Running a med spa is more than chasing revenue numbers. Without the right framework, expenses grow to match your sales, leaving little or nothing left over. This video will show you how to flip the script and put profit first so your business stays stable, scalable, and rewarding.You will learn:✅ Why revenue ≠ profit (and the mindset shift every owner needs)✅ How to set a profit percentage before expenses and stick to it✅ The role of multiple bank accounts in managing cash flow effectively✅ Why weekly or biweekly cash allocations give you clarity and control✅ How to safeguard against payroll creep, device costs, and unnecessary spending✅ Benchmarks for profit, owner's pay, and cash reserves to aim for✅ How to separate owner's compensation from business reinvestment so you get paid fairlyWhether you are just getting started or already running a multi-million-dollar med spa, this episode will help you establish a system that makes profitability a habit, not an afterthought.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Pricing can make or break your practice. In this episode, I dive into how to price your services for maximum profitability without driving patients away or leaving appointment slots empty.Many consultants will tell you to “just charge more” or position yourself as a luxury provider, but the truth is more nuanced. There are real trade-offs, risks, and downsides to every pricing decision, and understanding them is critical if you want long-term success.In this video, you'll learn:✅ Why competitive pricing can be just as effective as luxury pricing for many med spas✅ The advantages of premium price points, from staff retention to reinvestment and financial cushion✅ How to use entry-point offers to turn new patients into loyal, long-term clients✅ The two “buckets” of patients and how each one should influence your pricing strategy✅ Why raising prices gradually while testing demand is the safest path forward✅ How value perception and service quality impact your ability to charge moreUltimately, your pricing should balance profitability with patient retention. If the value you deliver is seen as greater than the price, patients will stay loyal, even if they pay more. But without the goods to back it up, raising prices too aggressively can cost you business.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I tackle one of the most common frustrations we hear from med spa owners: lead quality.If you've ever felt like your ad leads “aren't great,” this conversation will shift your perspective. We break down why lead quality isn't always the real problem, how to think about cost of acquisition and retention, and the trade-offs between patient volume and patient quality. Most importantly, you'll learn how to sift through the dirt to find the gold and how to decide when it's worth paying more for a better-quality patient.We cover…✅ Why lead quality complaints often miss the bigger picture✅ How to evaluate cost of acquisition vs. initial visit revenue vs. lifetime value✅ When it makes sense to optimize for volume (and why it often wins long term)✅ The trade-offs of chasing “higher quality” patients✅ Why discount-based strategies usually outperform prescreening✅ How in-office experience, upselling, and retention shape patient value✅ Real-world examples of promos that balance cost, quality, and retention✅ How reputation, reviews, and lead management directly impact outcomesIf you've ever questioned whether your ads are “working” or worried that your leads aren't the right fit, this episode will help you zoom out, focus on the numbers that matter, and build a framework for profitable growth in your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleLooking for the best med spa marketing agency? In this video, you'll learn exactly how to choose the right partner for your practice and how to audit your current provider to make sure you're getting real results and ROI.Hiring a marketing agency is one of the biggest decisions you'll make for your med spa. The wrong partner can drain your budget, while the right one can help you scale with confidence and predictable ROI.In this episode of Med Spa Success Strategies, we're breaking down how to evaluate potential agencies or audit your current provider to ensure you're getting the results you deserve.You'll learn:✅ How to tell if case studies show real, attributable results (not just piggybacking on an already successful med spa)✅ The key metrics every agency should provide: lead cost, CAC, retention, and lifetime value✅ What to ask about best, worst, and average client results to cut through the hype✅ Why experience in the med spa niche matters (and how to spot when you're the “test subject”)✅ How to dig into reviews and find red flags beyond surface-level testimonials✅ Questions to ask about delivery systems, account management, and communication style✅ Why price alone should never determine your choice (ROI is the real measure)✅ How core values, philosophies, and strategic depth reveal whether an agency has your best interest at heartWhether you're considering switching providers or simply want confidence that your current agency is the right fit, this video gives you a clear framework for making smart, data-driven decisions.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleThink you can't run Google Ads for Botox? That's a common misconception, but it's not true. In this episode, I explain exactly how med spas can legally and successfully advertise Botox on Google.You'll learn:✅ Why Botox ads get flagged for trademark and pharmaceutical restrictions✅ How to work with Allergan to get the proper approvals for your account✅ What to expect once your ads are approved (and why they may still look limited in your dashboard)✅ Whether Facebook/Instagram or Google Ads should be your top priority for Botox marketing✅ Step-by-step guidance on getting your campaigns up and runningIf Botox is one of your core services, this episode gives you the clarity you need to diversify your ad strategy and avoid wasted effort trying to trick Google's system.Download the Botox Google Ads Approval Checklist Here: https://go.medspamagicmarketing.com/botox-google-ads-approval-lpFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Botox sales are down 11% year over year, and Juvederm is down 20% globally. What does this mean for your med spa, and how should you respond?In this episode, I break down recent industry data, what it signals about consumer demand, and how med spa owners can adapt to tighter market conditions. While demand for aesthetics is still strong, competition is rising, and practices need to be more strategic than ever to capture their share of the market.In this video, you'll learn:✅ Why month over month and year over year comparisons can be misleading✅ What a “smaller pie” means for your med spa's growth potential✅ How to dial in your marketing, operations, and patient experience during slower cycles✅ Why retention and education matter more than ever in today's market✅ How downturns create opportunities for stronger practices to grow market shareEven in a market downturn, med spas that focus on fundamentals such as messaging, positioning, pricing, service, and retention can not only survive but thrive. Watch now to learn how to keep your business strong, even when Botox sales are trending down.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Curious about the fastest-growing med spa services and which ones are just hype? In this episode, I put ChatGPT to the test, ranking trending wellness and aesthetics services by evidence, patient demand, and business feasibility.You'll hear insights on treatments like cold plunge, IV drips, ozone therapy, salt rooms, and more, along with my take on which options have real staying power in the industry and which ones may not be worth the investment.I cover:✅ The #1 fastest-growing med spa service for 2025 and beyond✅ Services backed by strong science with high profitability potential✅ Overhyped treatments that are low-margin or DIY-friendly✅ Which wellness services pair best with aesthetics offerings✅ How to evaluate new trends before adding them to your service menuIf you want clarity on which med spa treatments can drive long-term growth and which ones could drain your resources, this episode gives you the insights you need to make smart decisions.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleWant to know how to make your med spa website your #1 sales rep? In this episode of Med Spa Success Strategies, we're breaking down exactly how to turn your treatment pages into conversion machines that win more patients.Most med spa websites look great but function like digital brochures. If your site isn't convincing patients to book with you over the competition, you're leaving money on the table.We cover…✅ Why your med spa website should act like your best sales rep (not just an online brochure)✅ The critical elements every treatment page needs to convert visitors into booked consults✅ How to highlight trust, safety, credentials, and patient experience to stand out✅ Using video, audio, and personality to build “know, like, and trust” instantly✅ Why transparent pricing helps you win high-value patients (even at premium rates)✅ Leveraging reviews, before & afters, and testimonials at scale to boost credibility✅ Subtle strategies to differentiate your med spa and make patients choose you✅ How showcasing provider philosophy and in-office experience builds patient confidenceIf you want to double your website conversions without increasing ad spend, this episode shows you the exact steps to transform your med spa website into your most powerful sales tool.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions (https://www.yourpractice.solutions/), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong students of communication, mindset, human behavior, and business systems. They transformed their lessons into the Power Couple Protocol, a framework designed to help entrepreneurial couples grow thriving practices without burning out or breaking their relationship.In this episode, we cover:✅ What it's really like running a med spa with your spouse✅ Guardrails that protect both your marriage and your business✅ How to handle disagreements without derailing the practice✅ Scaling, selling, and starting the next chapter after private equity✅ Why clarity, structure, and communication are non-negotiables for couples in business✅ Lessons from 33 years of marriage and multiple successful businessesThis episode is packed with practical insights and hard-earned wisdom for married med spa owners and entrepreneurial couples who want to grow, scale, and succeed—without sacrificing their relationship along the way.About Dr. Brent and Angela Baldasare (https://www.yourpractice.solutions/)Brent and Angela are the creators of the Power Couple Protocol, a consulting and coaching framework designed for couples in business together. After scaling and selling their own aesthetics and wellness center to private equity, they now dedicate their time to helping other couples create thriving practices and marriages through their company Your Practice Solutions.Books/Podcasts Mentioned:- Affair-Proof Your Marriage: https://www.amazon.com/Affair-Proof-Your-Marriage-Understanding-Preventing/dp/0060929189- A Return to Love: https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488- The Power of Vulnerability: https://www.ted.com/talks/brene_brown_the_power_of_vulnerabilityRecourses from Dr. Brent and Angela:https://www.yourpractice.solutions/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing #MedSpaPodcast #MedSpaMarketing #MedSpaTips #MedSpaOwner #SmallBusinessGrowth #CouplesInBusiness #MarriedEntrepreneurs #MarriageAndBusiness
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Jon Mest, CEO of Just Reach Out and ChatRank (https://chatrank.ai/), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the shift toward AI-powered search tools like ChatGPT, Gemini, and Google Answers.In this episode, we cover:✅ How AI search is changing the way customers find med spas✅ Practical strategies to ensure your med spa is recommended by AI tools✅ Understanding your med spa's visibility and rankings in AI chat models✅ Leveraging digital PR to earn press and backlinks that boost your search presence✅ Insights from Jon's journey: building data products for Fortune 100 brands and founding multiple companies✅ How to combine technical know-how with human-centered marketing to grow your businessThis episode is packed with actionable advice for med spa and aesthetics practice owners looking to improve visibility, attract more clients, and stay ahead in the rapidly evolving AI search landscape.About Jon Mest of ChatRank (https://chatrank.ai/)Jon is a data scientist by training, a salesperson by accident, and loves working with customers more than any other part of his job. He's a highly technical person that can also speak to other humans, a trait that has helped him a ton in his career. Jon has worked as an analyst on Wall Street, built data products for Fortune 100 brands, and helped found multiple companies. Today, Jon is the CEO of Just Reach Out and CEO of ChatRank. Just Reach Out is a digital PR software that enables businesses to pitch the media (think traditional news, blogs, podcasts, and more) and try to earn press and ultimately backlinks for their sites. ChatRank is a tool that helps customers understand their visibility and rank in the AI chat models such as ChatGPT and Google AI AnswersRecourses from Jon: https://justreachout.io/https://chatrank.ai/https://www.linkedin.com/in/jonathanmest/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Should your med spa offer free consultations or charge for them? It's a question that comes up often for practice owners.. In this episode, we break down the real pros and cons of both approaches and explain which one is most likely to support your patient acquisition goals.Whether you're a new med spa trying to get more butts in seats or an established practice worried about no-shows and wasted time, this conversation is packed with insights to help you decide what strategy makes sense for your unique situation.In this video, you'll learn:✅ Why offering free consults often leads to more conversions✅ When it makes sense to charge for consults (and when it doesn't)✅ The impact of free vs. paid consultations on customer acquisition cost✅ How patient psychology plays a role in your booking strategy✅ Real-world data on show rates and appointment volume✅ What to do if you're concerned about “cheapening your brand”At the end of the day, offering complimentary consultations isn't just about being generous—it's a smart move when you understand the data and how to structure the experience. This episode will help you evaluate your current approach and make an informed decision that supports your med spa's growth.Check out our video on top strategies to prevent No-Shows: https://youtu.be/CRqmwXxcqS4?si=HQk1MahmPg4qwXtbFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Want to know the best med spa marketing strategies to lower CAC, increase patient bookings, and grow revenue? In this episode of Med Spa Success Strategies, we're sharing 9 proven tactics that are delivering the biggest wins for established med spas right now.From Meta and Google Ads to competitive offer creation, retention systems, and reputation-based marketing, you'll learn exactly what's working in 2025 to attract high-value patients and keep them coming back.We cover…✅ Why Meta & Google Ads remain the most profitable channels for med spas✅ Injectables as the gateway to attract high-LTV patients and boost retention✅ Offer formulas that lower customer acquisition costs and fill your schedule fast✅ Sculptra's rise (and filler's decline) — where to put ad dollars now✅ Competitive research to make your offers stand out in crowded markets✅ Pricing strategies for weight loss, microneedling, and high-ticket devices✅ Patient retention tactics that increase lifetime value✅ Using reputation, team credentials, and provider photos to boost conversions✅ How to build loyalty to your practice, not just your providersIf you want to grow your med spa, increase profitability, and dominate your local market, this episode gives you the exact marketing playbook you need.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Dominique Waples‑Trefil, co‑founder of RESTOR Medical Spa (https://www.restormedicalspa.com), about how she scaled from a single-location practice to one of Colorado's most respected multi-location med spa brands. From leaving her career as a prosecutor to building a membership-driven, culture-first company, Dominique shares a masterclass in leadership, hiring, and sustainable growth for med spa owners.In this episode, we cover:✅ The bold leap from law to launching a med spa in 2011✅ Early struggles: hiring mistakes, marketing missteps, and how she overcame them✅ Why memberships became RESTOR's growth engine ✅ The hiring framework Dominique swears by (and how to attract true A‑players)✅ Building a leadership team to support multi-location expansion✅ How to create a culture of professionalism and accountability without micromanaging✅ What it takes to scale from one to multiple locations—systems, SOPs, and mindset shifts✅ How to train injectors and create a “bench” so you're never caught short-staffed✅ Why Dominique isn't afraid of provider turnover (and how to build loyalty to the brand, not just the individual)✅ Key lessons for owners looking to step out of the treatment room and into true CEO leadershipThis episode is packed with insights for established med spas looking to grow, scale, and build a team and culture that lasts.About Dominique Waples of RESTOR Medical Spa (https://www.restormedicalspa.com)Dominique is an entrepreneur, public speaker, and leader in the medical aesthetics industry. After years as a district attorney advocating for survivors of family violence, she pivoted into entrepreneurship, co-founding RESTOR Medical Spa with her sister in 2011.Today, RESTOR is a multi-location med spa and training academy committed to empowering women through aesthetics, functional medicine, and education. Dominique is passionate about value-led leadership, building high-performing teams, and helping other med spa owners navigate the challenges of growth and reinvention.Books mentioned:Crucial Conversations: https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/0071771328Who: Solve Your #1 Problem: https://www.amazon.com/Who-Geoff-Smart/dp/0345504194/ref=tmm_hrd_swatch_0RESTOR Academy: https://www.restormedicalspa.com/restor-academy/?srsltid=AfmBOoquuvrerETE_VvVpJ9ePOr6_Iot3Jw3nf9rS73MRIrYvUG63mnAFollow Dominique Waples‑Trefil:https://www.linkedin.com/in/dominique-waples-trefil/https://www.instagram.com/restormedicalspa/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand their numbers, strengthen their cash flow, and build med spas that aren't just profitable, but scalable assets.In this episode, we cover:✅ Shannon's 5-Step Profitable Scaling Playbook for med spas✅ Why “offer profit” is the foundation of every healthy business✅ How to analyze treatment margins, and know when to adjust pricing✅ What an ideal operating profit looks like for a growing med spa✅ Simple ways to manage cash flow (and avoid constant stress over money)✅ How to increase customer lifetime value and recurring revenue✅ The steps to building enterprise value, even if you never plan to sell✅ Common money habits that separate thriving med spas from struggling ones✅ When (and how) debt can actually help you grow—and when it's dangerousThis episode is packed with financial insight and practical advice for med spa owners who want to scale smart, keep more of what they earn, and turn their practices into thriving, long-term businesses.About Shannon Weinstein of Keep What You Earn (https://www.keepwhatyouearn.com/medspas)Shannon Weinstein is a fractional CFO for med spas and the host of the Keep What You Earn podcast. After 15 years in Big Four accounting and Fortune 50 finance, Shannon left corporate to help small business owners understand their numbers and grow profitability. Her mission? To translate the language of finance and prove that accountants can, in fact, have personality.When she's not helping practice owners strengthen their businesses, Shannon is podcasting, teaching, and sharing her love for simplifying money management for entrepreneurs.Find out more about KWYE CFO services:Cash Flow Forecast Template: https://docs.google.com/spreadsheets/d/1Ols2mduGzaUqjP6-mL_ACdRW3HYm1GPKmi0amHiYDHA/viewWebsite: https://www.keepwhatyouearn.com/medspasPodcast: https://www.keepwhatyouearn.com/podcastInstagram Accounts: https://www.instagram.com/keepwhatyouearn/https://www.instagram.com/shannonkweinstein/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into what truly sets your med spa apart from the competition. We'll break down the key differentiators you can embed into your marketing strategy to make your practice irresistible to prospects.Whether you're running Facebook and Instagram ads, Google campaigns, or offline efforts, this episode offers actionable insights to help you stand out. We discuss how to identify the unique bells and whistles that not only differentiate your med spa but also make your offers irresistible to potential clients.We talk about...✅ What your competitors won't or can't say, and why that's crucial for differentiation✅ How to incorporate meaningful reputational elements into your marketing✅ Why authority, credentials, and media features matter (and how to leverage them)✅ The importance of offering a unique, best-in-class treatment protocol✅ How to create a patient experience that builds long-term loyalty✅ Real-world examples of how to incorporate celebrity, influencer, and local personality endorsements✅ The power of exclusivity and creating a buzz-worthy brand✅ How to align your marketing strategy with your unique selling pointsIf you're ready to attract more clients and grow your med spa with a meaningful edge, this episode will show you how to craft your message and stand out in a crowded market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive deep into one of the biggest pain points we see with med spa marketing: misalignment between goals and strategy.The truth? You can't have it all. Every marketing path comes with trade-offs, and this episode will help you pick your pain strategically, so you can align your ad spend, offers, and growth goals for real results.We break down the real decisions you face between patient volume, lead quality, ROI, and long-term revenue—and why clarity on your priorities is everything.We talk about...✅ Why marketing strategy is really about choosing your pain✅ The difference between short-term ROI vs. long-term revenue growth✅ When it makes sense to optimize for volume, and when it doesn't✅ What happens when you prioritize patient quality over lead cost✅ The services that naturally lead to better retention (and which don't)✅ Why injectables are the gateway to long-term profitability✅ Real-world examples of promo offers that actually perform✅ The importance of aligning your goals with your marketing tactics✅ Why discounting isn't inherently bad—if you understand the math✅ How to evaluate your “effective customer acquisition cost”Whether you're trying to scale fast or build a more sustainable practice, this episode will help you understand the marketing matrix, pick your pain wisely, and grow with intention in 2025.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDownload our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this video, you'll learn:✅ Why most devices aren't effective lead generators✅ The real role lasers and devices should play in your med spa✅ Why patient satisfaction matters more than brand recognition✅ How to avoid wasting money on low-retention treatments✅ The one thing device reps won't tell you about long-term ROI✅ When to treat a new machine as a supplement instead of a core service✅ How to align device purchases with actual client demand✅ What successful, acquisition-ready med spas do differently✅ The mindset shift that protects both profitability and peace of mindIf you're tempted by shiny new tech or being pitched on the “next big thing,” this video will help you make smarter equipment decisions that support long-term growth and sustainability.Check out our interview with Ben Hernandez: https://youtu.be/pWtZjF2TOQY?si=QVnaN0H2UvyOCxZwFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you'll learn:✅ Why provider-centric loyalty holds your business back from true scalability✅ How to create a signature treatment protocol that ensures consistency✅ The SOPs every med spa needs to deliver a repeatable experience✅ Hiring tips to ensure your team reflects your brand's tone and energy✅ How to publicly communicate your training and standards to build trust✅ Why marketing the practice (not just the provider) is key to long-term growth✅ How emotional consistency impacts client retention✅ What systems and tech to use to make provider handoffs seamless✅ How to ensure clients feel cared for—no matter who they seeWhether you're growing to multiple locations or preparing for a future sale, this video gives you a proven framework for creating a scalable, consistent brand that clients trust—regardless of which provider they see.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa looks like and why it matters✅ Ideal service mix ratios and why 60% injectables is different than 60% weight loss✅ When multi-location expansion helps—or hurts—valuation✅ Common financial benchmarks: payroll, COGS, rent, marketing, and profitability✅ The real impact of provider loyalty vs. brand loyalty✅ Why recurring revenue models matter more than big-ticket one-offs✅ When and how to offer equity to key providers (and what to expect at sale)✅ The rise of wellness services and how to know if your market is ready✅ Qualitative factors that influence valuation: retention, team culture, and more✅ How to prepare your business—even years before you plan to sellThis episode is loaded with strategic insight and actionable advice for practice owners at every stage of growth. This will give you a clearer lens on how to maximize your med spa's performance, reduce risk, and think like an investor.About Ben Hernandez of Skytale Group (https://skytalegroup.com/)Ben Hernandez is the CEO and Managing Director of Skytale Group, a leading advisory firm specializing in business strategy, M&A, and financial consulting for aesthetics and healthcare organizations. With a background in investment banking, hedge fund management, and healthcare consulting, Ben brings a unique blend of financial expertise and industry insight to every client relationship.He's a trusted voice in the aesthetics space—frequently speaking at conferences and guiding founder-led practices through the complexities of scaling, valuation, and acquisition. Ben holds a BBA in Finance from Texas A&M and an MBA from SMU's Cox School of Business. When he's not advising top-performing practices, he enjoys endurance sports, family travel, and non-fiction reading.Contact Ben Hernandez:https://skytalegroup.com/https://www.instagram.com/skytalegroupllc/https://www.instagram.com/ben.skytale/https://www.linkedin.com/in/g-benjamin-hernandez-385a586/Ben.Hernandez@skytalegroup.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing.Download our FREE 2025 Social Media Guide for Med Spas: https://go.medspamagicmarketing.com/2025-social-media-guideIn this episode, Lauren and I dive deep into what actually works when it comes to organic social media marketing for med spas in 2025, and what's just a distraction.We walk through a strategic framework you can use to align your social efforts with your business goals whether you're managing it in-house or outsourcing to an agency.We cover:✅ Why your social strategy should focus on leads and existing patients, not just discovery✅ The content pillars that convert and retain (not just go viral)✅ Who should own the “social media hat” in your practice✅ The role of pinned posts, story highlights, and before/afters✅ A realistic platform prioritization (spoiler: Facebook and Instagram still win)✅ Common mistakes that hurt credibility and waste time✅ A weekly posting blueprint that you can actually follow✅ How to increase trust and booking conversions with the content you're already posting✅ Why ads, not just organic, are essential for serious growthIf you've ever wondered what social media should actually be doing for your med spa, this episode is your no-fluff guide to making it count.For more social media advice, check out our interview with Chris Balbi: https://creators.spotify.com/pod/show/medspasuccessstrategies/episodes/Social-Media-Marketing-for-Med-Spas-Connect--Build-Loyalty--Interview-w-Chris-Balbi-e2t4t9h/a-abnc61eIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
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