The Shine Online Podcast

Today I'm exposing my social media strategy for 2024!  In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.   EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite  Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links  Learn more about the Video Content Camp: https://shinewithnatasha.com/camp   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episodes 1 -3 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're gearing up for a launch and wondering how to make your social media presence shine in a way that is low-lift and less stressful, then this episode is for you! Today I'm diving into the art of content repurposing and sharing how to turn your sales copy, captions, and even previous videos into captivating social media content that will elevate your launch to new heights translating into more traffic (and ultimately sales) for your business. In part 3 of the Video Sales School series, this episode will teach you how to adapt your messaging, captivate your audience, and maximize the impact of your launch through strategic content repurposing. Tune in to learn how to make your launch unforgettable in a way that allows you to work smarter, not harder. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episodes 1 and 2 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're tired of sounding sales-y every time you write 'Link in Bio' as your call to action, this episode is for you. Chances are, if you're listening to this, you likely already know that selling things and making money is an important part of running your business (quite literally an essential part of running your business) - and in order to be successful in this, you need a strong call to action to be able to consistently convert your audience along each step of the buyer journey. That is why in the second installment of the Video Sales School series, I'm going to be diving deep into all things CTA (calls to action) including what to say in your CTAs, where to put your CTAs, and how to shift your mindset around CTAs so you can craft powerful calls to action that are not only high-converting but also aren't icky or sales-y. Let's dive in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to Episode 1 of the Video Sales School Series: Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School https://podcasts.apple.com/us/podcast/six-common-sales-mistakes-and-how-to-fix-them-with/id1491553314?i=1000630914296 CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

One of the most important things about running a business is making sales, and one of the best ways to do that is by using social media - specifically video content. That is why I'm bringing you a brand new series all about sales content called the Video Sales School! In the first episode of this 4 part series, I am going to be sharing six common mistakes that I see people making with their sales content and exactly how to fix them with video content. So let's dive right on in! EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Listen to the Back to Basics Series: Do You Even Need Content Pillars in Your Video Strategy? | Back to Basics https://podcasts.apple.com/us/podcast/do-you-even-need-content-pillars-in-your-video-strategy/id1491553314?i=1000611533783 Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics https://podcasts.apple.com/us/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 How to Create Consistent Video Content for Social Media | Back to Basics https://podcasts.apple.com/us/podcast/how-to-create-consistent-video-content-for-social-media/id1491553314?i=1000613322544 The Anatomy of a Great Video | Master Short-Form and Long-Form Video Content | Back to Basics https://podcasts.apple.com/us/podcast/the-anatomy-of-a-great-video-master-short-form/id1491553314?i=1000614251991 CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This podcast episode has been a year in the making! In this episode, I'm sharing the secrets behind how I hired all my wedding vendors from Instagram. From how I came across their profile, what stood out to me and made me convert from viewer to sale, along with simple Instagram tips that could've made some of the sales processes so much easier - that you can apply to your own content strategy. Grab your matcha and buckle up because this is going to be a fun one! VENDORS MENTIONED: Coordinators/styling/planning: https://www.instagram.com/styledelopements https://www.instagram.com/forthegoodevents Photographer: https://www.instagram.com/sunnyjunebug Officiant: https://www.instagram.com/officiantkelii Dress: https://www.instagram.com/theperfectdresssarasotaflorida https://www.instagram.com/bylillianwest Glam: https://www.instagram.com/giovannabeauty Groom ‘fit: https://www.instagram.com/dandydelmar Florals: https://www.instagram.com/fernhouseflowers CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This podcast episode was filmed live during our FIRST Online Authority Mastermind in person retreat! In this episode, I'm answering all of your burning questions regarding different strategies for networking at conferences with brands as a creator, cultivating an authentic and engaged community, what I wish I had known when I first started speaking, and so much more. Buckle up, this is a value-packed episode you don't want to miss! JOIN THE MASTERMIND WAITLIST: https://shinewithnatasha.com/mastermind WATCH THE VIDEO VERSION OF THIS EPISODE: https://youtu.be/MBsngktzfzU CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Being a creator doesn't have to just mean sharing affiliate links or doing paid partnership posts on your social media channels. That is why this episode is all about sharing 3 unique ways you can join the creator economy as a business owner or creative entrepreneur in a way that goes beyond just sharing affiliate links or doing paid partnership posts that you need to post on your own social media channels. Being a creator is already a HUGE way that brands partner with business owners, and it's only getting bigger and bigger every year - and there are so many fun and creative ways to do that outside of the traditional avenues we've seen online to date. Keep listening to hear 3 unique ways you can have fun creating content online while partnering with brands and getting paid in the process. JOIN THE MASTERMIND WAITLIST: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

As creative entrepreneurs it's so important to cultivate a business that thrives, not just survives. And engaging in speaking and brand partnerships can help you do just that. Today's episode is all about shedding light on how diversifying your income through speaking and brand partnerships can support your business, take the pressure off of your main offers, and contribute to your business growth not just in terms of brand awareness and credibility - but your bottom line too. If you're wanting to learn more about the secrets behind building a burnout-proof biz, then keep on listening because this episode is for you! CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Grab yourself a matcha, and join me for another laid-back, raw chat about this season of life and business. In this episode, I'm chatting all about the recent changes happening in my life and business that I talked about implementing this past April. I'll be sharing why 3 day work weeks didn't work for me, how summer camp went - spoiler it was amazing - and the lessons learned along the way in both life and business while navigating this summer experiment. Join me for an honest and candid discussion about how I learned to balance life and business this summer - without sacrificing fun - the lessons I learned about myself and my business along the way, and how I'm adjusting to each new season that entrepreneurship and adulthood bring. LISTEN TO THE PRE-SUMMER LIFE AND BIZ UPDATE HERE: https://podcasts.apple.com/us/podcast/life-and-biz-update-does-my-husband-still-work-for-me/id1491553314?i=1000610655596 CHECKOUT LINGODA HERE: https://referral.lingoda.com/6tbHFP CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app. EPISODE RESOURCES: Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Attention all product based business owners struggling to sell their products on social media - I have heard you, and I'm answering the call! Today's guests are Jacqueline Snyder and Minna Khounlo-Sithep - the duo behind The Product Boss - and they came prepared serving all the truth bombs and nuggets of wisdom behind the 3 types of content you need in your social media marketing strategy to start actually selling your product online. The Product Boss helps product-based business owners grow their systems, visibility, and sales to create the life and business they want. If you are a product based business you are not going to want to miss this insightful episode so keep on listening because Jacqueline and Minna are spilling all the tea on how to market your products on social media in an authentic, consistent, and sustainable way. CONNECT WITH JACQUELINE AND MINNA: https://www.theproductboss.com https://www.instagram.com/theproductboss OTHER EPISODE RESOURCES: https://www.ayearofcontent.com CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

It's here, our 100th podcast episode of the Shine Online Podcast! And to celebrate, we're doing a Q&A! In today's episode, I'm answering all of the burning questions that you've submitted, and I am not holding back on my responses. I'm answering everything from landing your first brand deal to the scaling mistakes I've made in my biz, what you need to know about pitching to brands, and so much more. So grab your warm beverage because the tea is piping hot! EPISODE RESOURCES: Learn More About the Mastermind: https://shinewithnatasha.com/mastermind My Speaker Reel: https://shinewithnatasha.com/speaking Listen to Episode 56. Inside the SWN Team: Hiring, Workflow, Management, Roles: https://podcasts.apple.com/us/podcast/56-inside-the-swn-team-hiring-workflow-management-roles/id1491553314?i=1000556385673 CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible. Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target. EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode! EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

To the entrepreneur looking to simplify their video content strategy... you're focusing on all the wrong things! What if I told you it was possible to infuse more video into your marketing strategy in a way that was still fun and authentic to YOU, but without relying on audio trends and quick gimmicky hacks? I don't need to pinch you because that world exists my friend! And I'd love to teach you how. Buckle up for an exclusive Panel Replay from the 2-day Visibility on Video summer summit featuring three campers from my signature program, the Video Content Camp (psst doors close THIS Friday, June 23rd btw). Join our three panelists Nick, Tracey, and Kirsten as they chat about the insights they've gained from their experiences within the Camp thus far. From refining their video strategies to leveraging newfound confidence on camera to share their expertise and sell their offers with confidence and ease. These entrepreneurs have harnessed the low-lift video content teachings from the Video Content Camp to grow and nurture their evergreen funnels and maximize their launch content through the power of video. Tune in to this exclusive Panel Replay and let the stories of our panelists inspire you to take the leap toward low-lift, original video content creation (and show you firsthand how fun and simple video can be without exhausting tactics or cringe-y trends). It's time to amplify your visibility and shine online! Interested in joining the Video Content Camp?

Today we're doing something a little bit different... I'm taking you behind the scenes on a Camp Coaching Call inside my signature program the Video Content Camp and giving you a taste of what it's like to be coached by me. At the time this episode is published, doors are now open for our Summer 2023 enrollment in the Video Content Camp! This program was created for entrepreneurs and creators that want to create strategic video content without having to rely on the latest trends or gimmicky hacks. Camp Coaching Calls are something I host inside the Video Content Camp on a monthly basis. With these coaching calls, we cover everything from strategy, mindset, your content, and more. They are also one of the favorite elements of the program for both the campers and myself! Additionally, when you join the Video Content Camp, you also gain access to past replays, which are equally valuable. In today's call, we covered a broad range of topics from planning launch content (and why your content plan should differ between launch and nurture mode), to learning why "boring" stories sell, and discussing the two different types of stock content you need to be creating and incorporating into your video strategy if you aren't already. Interested in joining the Video Content Camp?

The Instagram algorithm before and after 2020 has changed a lot which raises the question, "What's working on Instagram in 2023?" Well, the Head of Instagram, Adam Mosseri has answered! In his recent video (which you can read a summary of here) Adam breaks down ranking signals (which essentially are the different metrics the algorithms use to determine a user's reach).  That is why in this episode I'll be answering all your burning questions around how to grow on Instagram in 2023 - including whether you should change your content strategy in 2023, where should you focus to grow on the Instagram app, and whether video should still be a non-negotiable in your video strategy. Keep on listening to hear the latest Instagram tea - it's piping hot! ☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/ckiK6tYneBw

We've all seen the boom of video content on social media. Chances are if you're a creator or entrepreneur, I don't have to convince you that video is a powerful tool that you should be including in your content strategy. But creating video content just to create content isn't enough to see sales from those efforts. You need to have a sound video strategy and plan in place. That is why in the final episode of the Back to Basics series, we're diving into the 4 common reasons your video content doesn't convert (and how to fix it!). Stay tuned to learn all about what makes video content convert, what doesn't, and how you can leverage video content in your content strategy ecosystem in a way that actually leads to conversions. ☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Have you ever wondered about the perfect formula for creating engaging video content on a consistent basis? Surprise! There definitely is, and today I'm sharing it with you. In the third installment of the Back to Basics series, we're diving into the anatomy of a great video. In this episode, I'm sharing the key elements that make a video stand out, whether it's a short-form snippet or a longer-form masterpiece. If you're eager to elevate your video content creation game, then keep on listening because this is the episode you've been waiting for. EPISODE RESOURCES: Sign up for the free Video Confidence Challenge: https://shinewithnatasha.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=31Q8KxuAibM CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Want to know the secret to creating consistent video content for social media? The answer might surprise you. Today I'm teaching you how to create consistent video content for social media while also taking you through my content creation workflow that allows me to consistently post on multiple social media platforms - like Instagram, YouTube, and TikTok - on a daily basis. Keep on listening to hear the real tea. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=Zojrv5TsH80 Listen to Episode 70 "My Best Batching Advice: The Content Day Checklist" HERE: https://shinewithnatasha.com/blog-main/my-best-batching-advice-the-content-day-checklist CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect. While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could also be why you're struggling with slow growth, low engagement, and low sales. Keep on listening to learn more about how to create the ultimate profile experience for your target audience using my proven methodologies from my core program the Video Content Camp. I'm going to be diving into what your profile experience is, how to audit your current profile experience, and actionable steps you can take to maximize your profile experience so you can begin to see an increase in growth, engagement, and sales in your business. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://www.youtube.com/watch?v=ZGIx5lgC5O4 YOUTUBE VIDEOS MENTIONED: Strategic Ways to Use Grid Pinning: https://www.youtube.com/watch?v=tC0UHK_HH6w CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Welcome to the new content series that will be going on all of May, Back to Basics! The first episode in this content series is all about content pillars. I'll be discussing what content pillars are, why you need them for your video strategy, common mistakes I see with content pillars, and how you can create your own content pillars step by step. We're diving deep into this value-packed episode so keep on listening to learn everything you need to know about content pillars and how to leverage them in your video content creation strategy. EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp-challenge CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Grab yourself a matcha, and join me for a laid-back, raw chat about this season of life and business. In this episode, I'm chatting all about the recent changes happening in my life and business. I'll be sharing my thoughts on Marlin's departure from the SWN Team, how I'm embracing a 3-day work week this summer, filling you in on the latest updates from the HubSpot Creators Program, and I'll also be sharing my overall plans and goals for what I'm working toward this year in life and business. Join me for an honest and candid discussion about the evolution of my life and business, and how I'm adjusting to each new season that entrepreneurship and adulthood bring. SUBMIT YOUR QUESTIONS FOR ME TO ANSWER IN FUTURE EPISODES: https://airtable.com/shrTtP8fv2i7AOg0R PREVIOUS PODCAST EPISODES WITH MARLIN: https://podcasts.apple.com/us/podcast/birthday-bonus-episode-q-a-with-marlin/id1491553314?i=1000497179062 https://podcasts.apple.com/us/podcast/what-its-really-like-working-together/id1491553314?i=1000536248798 CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

It's not a no forever, it's just a no right now. When it comes to negotiating and landing speaking opportunities, you are going to get A LOT more noes than yeses. And as much as a no for a dream opportunity can really sting in the moment, usually, it's paving the way to bring you to a more aligned opportunity. In this bonus episode, I'm talking all about what to do when you hear no, and how to protect your yeses when it comes to speaking opportunities. Keep listening to hear more about determining whether a speaking opportunity is a good fit for you, what to do when you hear no, and what it means to protect your yeses. EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Content theft is all too common in the online business world, and it often becomes even more prevalent as your business scales. This attorney-turned-entrepreneur, Sam Vanderwielen, is no stranger to navigating the choppy waters of content copycats and legal disputes. Not only has she been successful in legally safeguarding her own business, but she also helps other coaches, creators, and online service providers do the same through her DIY Legal Templates and Ultimate Bundle™ program. In this episode, Sam shares her journey of scaling and sustaining a multi-7-figure business, and how she protects it legally. Keep listening to learn more about how to register and grow a legally legit business online, how to protect your content from theft, and practical tips for taking down content copycats. Whether you're a seasoned entrepreneur or just starting, Sam's legal expertise will provide valuable insights on how to safeguard your business and avoid costly legal battles. SIGN UP FOR SAM'S WORKSHOP: What to Do If Copycats Steal Your Content (& how to make sure you don't accidentally steal, too!) Date + Time: Tuesday, April 25th 2023 @ 1 pm Eastern / 10 am Pacific Use code Shine25 to save $25 off the registration price through April 21st, 2023. https://samvanderwielen.samcart.com/referral/copycatsworkshop/XVp1QJJJ6n9C31tx CONNECT WITH SAM: https://www.samvanderwielen.com/ https://www.samvanderwielen.com/podcast/ https://www.instagram.com/samvanderwielen/ https://www.youtube.com/@SamVanderWielen/featured OTHER EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Are you tired of being told that the only way to grow your business is by scaling it up? It's time to break free from the one-size-fits-all approach and find a path that works for you. In this episode, we sit down with Keila Hill-Trawick, CPA and founder of Little Fish Accounting, who has found sustainable growth in her business by intentionally staying small. Keila shares her story of prioritizing purposeful sustainability over scalability, how she has been able to create a successful business on her own terms, and how she's now encouraging others to do the same. Whether you're a small business owner looking to scale, or seeking a fresh perspective on achieving sustainable business growth without the need to scale up, this episode is a must-listen for you. CONNECT WITH KEILA: Website: https://www.littlefishaccounting.com/ Instagram: https://www.instagram.com/littlefishaccounting/ LinkedIn: https://www.linkedin.com/company/littlefishaccounting/ Podcast: https://www.littlefishaccounting.com/podcast EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Do you find yourself constantly scrolling through social media and comparing your success to others in your industry? Don't worry, I've also fallen into the comparison trap more times than I'd like to admit. That's why in this bonus episode, I'm discussing the dangers of over-consuming other people's social media content and how excessive social media use can hinder your business growth. Keep listening to learn my number one strategy for breaking the scroll, so you can take back your time and energy in order to begin attracting the dream career opportunities you've been longing for. EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you've been waiting to hone your speaking skills because you don't have a "big enough" audience, yet, this episode is for you. Yes, speaking can be intimidating for many creators at first. But the time to hone your speaking skills is not when you land that speaking gig on a bigger stage. It's right now, with the audience you have right in front of you. Because the truth is you don't need a bigger audience or social presence to start your speaking journey. You can begin to practice and build your speaking skills right now by using the resources that are already available to you on your path to becoming a speaker. Keep listening to learn how!  EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

A powerful community can really amplify the impact of your business. And an important part of building a powerful community online often starts offline, through networking and building relationships. Today's guest shares how she built a powerful community online and offline that led her to speak on the TEDx stage AND create a successful conference, Hustle + Socialize, for minority-owned businesswomen - and how you can do it too! Christina Olivarez is a three-time award-winning social media and business coach, TEDx speaker, community builder, conference organizer, and online marketing expert. Whether you're just starting out in your business and wanting to build a community, or looking to level up and begin speaking on stages - Christina is sharing her top tips on how you can leverage your social media presence to network and build both online and offline. CONNECT WITH CHRISTINA: https://www.thesocialbutterflygal.net/ https://hustleandsocialize.com/ https://www.instagram.com/thesocialbutterflygal/ EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're coming over from the Cubicle to CEO podcast, welcome! This is part 2 of my 10 video marketing hot takes. If you liked today's episode, make sure to follow the Shine Online Podcast and check out some of my recent episodes below! EPISODES TO BINGE: How to Create Controversial Social Media Content (Without Getting Canceled) My Best Batching Advice: The Content Day Checklist Self-Consciousness on Social Media: How to Tackle Shyness Surrounding Video Content CONNECT WITH ELLEN: https://cubicletoceo.co/ https://www.ellenyin.com/ https://www.instagram.com/cubicletoceo/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive marketing strategist, consultant, and educator, walks us through the IG Live and DM that sparked a bigger conversation on the lack of diversity and representation in conference panel lineups - and ultimately led to her landing her biggest podcast interview yet, and created a more diverse stage. CONNECT WITH SONIA: https://inclusivemarketing.co/category/podcast/ https://www.soniaethompson.com/about-sonia-thompson/ https://www.instagram.com/soniaethompson/ EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Scaling a business is no easy feat. And with scaling your online business comes what I like to call the scaling scaries. So I'm here to provide you with some reassurance from someone who has been there and still is there - you are not alone, and your emotions and feelings are completely normal. If you want further support as you navigate through your own scaling scaries then check out my mastermind! I've been a part of launches for a variety of 6 and 7-figure brands, which means I'm in your corner with you during your launch to help support you along the journey while also sharing proven launch strategies to help you hit your goals. Applications open in April 2023, so sign up for the waitlist at the link below. EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

We are wrapping up Q1 which means you might be wrapping up your first launch of the year. And whether it's your first launch or your tenth, if you felt like your Q1 launch has felt slower than you'd like, I want to chat about 3 reasons I see that might be contributing to a slower launch in your online business (and how to fix it). If you want to take your launch to the next level then check out my mastermind! I've been a part of launches for a variety of 6 and 7-figure brands, which means I'm in your corner with you during your launch to help support you along the journey while also sharing proven launch strategies to help you hit your goals. Applications open in April 2023, so sign up for the waitlist at the link below. EPISODE RESOURCES: Join the Mastermind: https://shinewithnatasha.com/mastermind CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

One of the best ways to build authority within your niche is through controversial (aka "spicy") social media content.  I noticed the biggest difference in my business growth when I started to go against the grain and include more controversial opinions in my social media content. I started booking speaking opportunities, growing my community, and attracting dream boat clients.  But I often find that people avoid this type of content for a few reasons - mainly they're worried about getting canceled online.  So in today's episode, I'm going to teach you how to leverage and create controversial social media content without doing harm. Hint: it's all about leading with empathy.  EPISODE RESOURCES: Join the Video Content Camp: https://shinewithnatasha.com/camp CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Fasten your seatbelts, take a deep breath, and brace yourself–this one's going to ruffle some feathers, but that's exactly why I feel I need to talk about this… Today, I want to talk about why you're actually not ready to hire a social media manager. Too many people believe that hiring a social media manager will solve all their marketing problems. The truth? If your social media strategy is falling flat now, a social media manager isn't going to be the miracle you're looking for…and even if you hire one, if you're not willing to show up, there's not a lot they can do. There are three ways to recognize when you're not quite ready to hire a social media manager, and I'm listing them all right here. Let's talk about what you need to have before you can begin outsourcing your social media. EPISODE RESOURCES: Join the waitlist for the Video Content Camp: https://shinewithnatasha.com/camp CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

To teach or not to teach? That's the question I've seen floating around among creators lately, and as usual, it's just not that simple… Educational content can be of HUGE value to your audience…even if you're not a “traditional” educator. Educational content can be simple, transformative, and value-packed without becoming the basis of your whole platform. But not a lot of people know how to leverage this kind of content effectively. Today, I'm sharing five of my own “hot takes” when it comes to educational content. Let's talk about how you should actually be utilizing educational content on your platform. EPISODE RESOURCES: Join the Video Content Camp: https://shinewithnatasha.com/camp Participate in the FREE video challenge: http://videoconfidencechallenge.com/ Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY  CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

There has been a lot of debate recently over whether entrepreneurs should be showing up on multiple social media platforms. If you ask me, the answer is a resounding “Yes, but…” Yes, you should be showing up on multiple platforms with your video content… …BUT only if you can do so sustainably. There are a lot of things to consider when deciding whether it's time for you to start scaling to a new video platform, especially if you're still learning how to be comfortable with showing up in your video content. Luckily, I can tell you everything you need to take a look at right here, and how to make it happen WITHOUT adding a heap of stress on your plate. EPISODE RESOURCES: Join the Video Content Camp: https://shinewithnatasha.com/camp Participate in the FREE video challenge: http://videoconfidencechallenge.com/ Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY  CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Welcome to the newer, shinier Shine With Natasha!  This rebrand has been a long journey, but five years after I first started my business, I finally feel as though I'm coming into my own. I am so thrilled with all the new things I'm offering through my signature programs, as well as all the changes made to our branding, our messaging, and the solutions we're offering to those looking to gain confidence with their video content creation. We're not just covering Instagram–we're here to help with all your video content questions and concerns through the four pillars of my Shine framework.  Today, I'm giving you an exclusive sneak peek into the reasoning behind the rebrand, what's changed, and why this has been a long time coming. EPISODE RESOURCES: Join the Video Content Camp: https://shinewithnatasha.com/camp Participate in the FREE video challenge: http://videoconfidencechallenge.com/ Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY  CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

So many strategies for creating video content nowadays have one particular promise at the center of all their messaging: getting to avoid the work. What if you only had to sit down and film once for the entire year? What if you never had to post to your feed? What if, what if, what if… I get why these strategies are tempting, I do—but in my opinion, your strategy shouldn't be about avoiding the thing. It should be about simplifying how you are implementing your video marketing plan for the year. You do not need to go to extremes to avoid it altogether. In this episode, I'm going to go over the three pain points that usually fuel this reluctance to invest your time and effort into video…and why your ultimate goal should be to simplify the process rather than avoiding it entirely! WORK WITH NATASHA: Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar  Join the Video Content Camp: https://shinewithnatasha.com/camp Participate in the FREE video challenge: http://videoconfidencechallenge.com/ Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY  CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Last time, we talked about my predictions for the upcoming year, including one thing in particular: the inevitable death of trending culture. This week, I'm going a bit more in depth into the WHY behind this prediction: WHY I believe this, WHY trends became popular in the first place, WHY they're now getting put on the backburner, and WHY you need to kick them out of your video content strategy as we move into 2023. Don't panic—I'm not here to tell you that you can never use a trend again EVER. But there does need to be a shift in mindset around using trends to create your short-form video content vs. coming up with high-value, more original content. Let's dive right in. WORK WITH NATASHA: Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar  Join the Video Content Camp: https://shinewithnatasha.com/camp Participate in the FREE video challenge: http://videoconfidencechallenge.com/   CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Bad news: everything is shifting in the social media landscape come 2023. Good news? You get to leave the trend-chasing behind. 2023 is the year of rebel content: original, trend-abolishing content that leaves lip-syncing and fancy transitions in the ashes of last year's popular content. I'm here today to tell you all my predictions for the upcoming year, as well as all the ways my own marketing strategy is shifting as we head into the new year. I'm going to share what's leaving, what's staying, and what I'm incredibly excited to embrace over the upcoming year on my various content platforms. And as always, video content is at the center of it all! WORK WITH NATASHA: Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar  Join my signature program: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

New year, new me…new programs!  Both my signature program and my mastermind are undergoing a major rebranding, and I'm thrilled to be able to share a little peek behind the scenes at some of the changes being made. My signature Shine Framework is now at the center of everything I'm teaching, a framework made up of four core elements: strategy, systems, skills, and sustainability. Building up these four components of your social media content plan will be crucial for securing your success in 2023, and I can't wait to share about it. If you're ready to step into 2023 armed with a great strategy for showing up on your social media and building a committed community, this is the episode for you! WORK WITH NATASHA: Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar  Join my signature program: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it's not getting them the results that they want. Do you know why? Because they're prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers. You might be thinking, “Doesn't a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence. WORK WITH NATASHA: Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Content batching is a popular method for keeping up with a consistent posting schedule, but in my opinion, we could make it even easier. Content batching doesn't mean you have to create thirty days' worth of content in one day–in fact, I don't suggest it–but it does mean you have to prep a few things in advance. Luckily, I've put together a checklist of all the different elements that you would want to include in a content batching day. It's time we made a consistent social media presence easier to achieve. If you need some help figuring out your best method for batching, this is the episode for you! ENTER YOUR CHILL CONTENT ERA: Quality Over Quantity: Optimizing Your Energy on Social Media Why You're Burnt Out on Social Media (+the solution) Self-Consciousness on Social Media: How to Tackle Shyness Surrounding Video Content   WORK WITH NATASHA: Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you've found yourself driven to the point of stress-eating while trying to come up with new ideas for content creation, I've got three pieces of good news:  You're not the only one. There's a better way. That “better way” still involves cake. Pick up your forks and get ready for a different kind of content strategy, friends. Today, I'm going to dive into my Five-Layer Cake Method of idea generation. This is especially useful if you're running a product-based business, but no matter what you're offering to your community, I can guarantee at least one of these layers will be helpful to you. If you're struggling with finding the right content creation method for you or simply seeking fresh inspiration, this episode is for you! EPISODE RESOURCES: Previous episodes: Quality Over Quantity: Optimizing Your Energy on Social Media Why You're Burnt Out on Social Media (+the solution) Self-Consciousness on Social Media: How to Tackle Shyness Surrounding Video Content   Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Stage fright on social media is REAL. Doesn't matter that it's not a real stage. It's still a “performance” of sorts and the fear of showing yourself in your video content? That's completely common. If you find yourself reluctant or nervous or self-conscious about appearing on your own video content, you're not alone. So many content creators struggle with the exact same thing…even me!  I've been doing this long enough that I've gathered a few fantastic tips for overcoming this social media stage fright. Today, I'm going to be sharing these tips—and some reasons why you might be feeling so anxious about getting in front of the camera yourself. EPISODE RESOURCES: Tripod: https://www.amazon.com/dp/B08GY488BR?tag=onamzsolstudi-20&linkCode=ssc&creativeASIN=B08GY488BR&asc_item-id=amzn1.ideas.2GGWU19J2XJMK&ref_=aip_sf_list_spv_ofs_mixed_d_asin   Phone stand: https://www.amazon.com/dp/B07H86PVKB?tag=onamzsolstudi-20&linkCode=ssc&creativeASIN=B07H86PVKB&asc_item-id=amzn1.ideas.2GGWU19J2XJMK&ref_=aip_sf_list_spv_ofs_mixed_d_asin   Flipstik link (use this link for 20% off!): http://www.getflipstik.com/shine CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you've been creating content for any length of time, I'm betting you've experienced some level of burnout. As a retired social media manager, I totally get it. Been there, done that. The goal of social media is to communicate with your community, potential clients, and network. If you're barely showing up and dreading every second of it you're not going to be making the right connections. So how do you ditch this burn-out cycle for good? I'll cover that in today's episode! We'll talk about- Creativity and how to infuse it back into your routine Getting back your motivation Finding your foundational content to lean on and SO much more! Systems, strategies, and planning go a long way to keep burnout away. I know it can be easier said than done to stop the burn out cycle, but I know with these tips and tricks you're well on your way to successful content creation! CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw Participate in the FREE video challenge: http://videoconfidencechallenge.com/

If you've been running on the hamster wheel of churning out social media content for so long that you're starting to feel burned out, guess what? You're not alone, and if you're ready to hop off that hamster wheel, I can help. I've spent my past year planning a wedding. You can guess exactly how much energy I've had left over to engage in social media and content creation. (Hint: not much!) But in spire of the fact that my energy has been allocated elsewhere, I still knew the importance of staying consistent with my presence on social media…and I still wanted to prioritize that without burnout taking its toll. The answer? Entering my chill content era. If you're wondering what that looks like, wonder no more. I'm here today to share my top tips for embracing your chill content era, reducing energy without sacrificing effort, and prioritizing quality over quantity in your content to build trust with your audience. EPISODE RESOURCES: http://videoconfidencechallenge.com/ CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine. In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we'll also talk about knowing when it's time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we'll let you in on what we're going to be doing during our pause. Keep listening for more! SHOW NOTES CONNECT WITH KARSEN: On Instagram: @karsenmurray Website: https://karsenmurray.com/ CONNECT WITH ME: Instagram Shine with Natasha Website

Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business. In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we'll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we'll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine!  SHOW NOTES CONNECT WITH YASMINE:  On Instagram: @yasminesalemhamdan & @coachesandcompany Website: https://www.coachesandcompany.com/ CONNECT WITH ME: Instagram Shine with Natasha Website