Social Media Decoded

In this episode, Michelle shares her non-negotiable visibility rules for 2026 — what she's done doing, what she's doubling down on, and why simplicity will outperform trends in the new year. Learn the strategies that actually convert, how thought leadership shapes visibility, and why proximity and community are the real power moves for 2026. What You'll Learn: • Michelle's 2026 visibility framework • What no longer works in the visibility landscape • Why podcasting is still the #1 authority builder • How community outperforms content • Why simplicity leads to consistency • What to focus on if you want real growth in 2026 • Why The Collective is the next step for deeper proximity • How your story becomes your strategy Join the Collective before January ($67/month) and grab Michelle's book bundle for deeper clarity + direction. Get the book bundle here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visibility, opportunities, and revenue. Learn how rooms, relationships, and community create long-term success and why The Collective was built as a powerful proximity container for women entrepreneurs stepping into 2026 with clarity and intention. What You'll Learn:• Why proximity changed Michelle's career• How relationships create opportunities• Why rooms are more valuable than reach• Why community-led visibility beats trends• What access really means in 2026• What The Collective offers• How Visibility Power Hours accelerate clarity Join The Collective for $67/month to access community, coaching, and proximity. Use code DECODED to saveBook a Visibility Power Hour if you need fast clarity for 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don't create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach. Topics Covered:• Why pretty feeds don't equal paydays• The real reason decision-makers invest• What true thought leadership looks like• Why clarity and POV outperform trends• How to build trust and authority online• Why community-led visibility matters for 2026• How podcast listeners convert faster• How to shift from “performing” to leading conversations• Why The Collective is the next step for leaders Join The Collective — $97/month for monthly strategy, networking, and proximity to Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle breaks down why Threads is becoming THE most important visibility platform of 2026. Learn how conversation-based content is outperforming trends, why early adopters will win big next year, and how to leverage Threads to humanize your brand, build community, and turn casual followers into connected buyers. She also shares how she uses Threads daily to boost authority, spark conversions, and deepen relationships. Topics Covered:• Why the old social media model is dead• Why Threads is outperforming TikTok and IG for connection• Early-mover visibility advantages• Conversation-based marketing vs content-based marketing• How Michelle uses Threads strategically• 5 ways to grow your visibility on Threads in 2026• How community accelerates conversions Thanks for listening!• Follow Michelle on Threads + IG @michellelthames• Grab the $97 Visibility & Clarity Book Bundle Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of Social Media Decoded, Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a successful business or brand. She explains why community-led visibility is the future, what happens when people see you but don't actually know you, and how trust, relationships, and proximity drive conversions in today's online world. If you're tired of posting without results and crave something deeper, this conversation will change the way you approach marketing forever. Topics Covered Why visibility alone no longer converts What happens when people see you but don't feel connected Why community builds trust, referrals, and loyalty The difference between audience and community How relationships compound even when platforms change Why Threads and conversation-based platforms are thriving Why Michelle built the Elevate & Empower Collective How community-led visibility creates sustainable success Key Takeaways Visibility creates awareness — community creates trust Relationships scale your business faster than algorithms Engagement without connection doesn't convert Long-term success comes from community, not content volume You don't need more followers — you need deeper relationships Resources Mentioned Elevate & Empower Collective – Join the room that supports your visibility, clarity, and community. Connect With Michelle Instagram: @michellelthamesLinkedIn: Michelle ThamesPodcast: Social Media Decoded For partnerships, speaking, or consulting inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of Social Media Decoded, Michelle Thames shares the exact moment she realized her network held million-dollar value — not metaphorically, but in real opportunities, partnerships, speaking invitations, and client referrals. She breaks down how proximity accelerates business growth, why community is a strategic advantage, and why She Connects and the Collective are intentionally designed to help women build the relationships that open doors. Topics Covered Why relationships are more valuable than algorithms The moment Michelle realized her network was an asset How proximity accelerates visibility, confidence, and opportunities The real purpose behind She Connects Why community-led growth outperforms content-only strategies How to build a network that drives revenue and referrals Key Takeaways Your network can be worth millions when nurtured with intention Proximity is the fastest accelerator in business Community is a strategic advantage, not a “nice to have” The right room will open doors that content can't Building alone slows your growth — connection collapses time Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don't, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos. This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term growth. Topics Covered Why platforms change but systems last The danger of building on rented digital space Why visibility without a home doesn't convert The role of digital ownership in marketing Why link-in-bio chaos hurts conversion How consistency compounds over time Why ShinePages supports sustainable visibility Building marketing systems that last Key Takeaways Systems outlast platforms Visibility must point somewhere intentional A digital home creates trust and clarity Consistency compounds when strategy is clear Marketing should feel supportive, not exhausting Resources Mentioned ShinePages Webinar – Build a digital home that converts https://www.eventbrite.com/e/1975893910877?aff=oddtdtcreator VIP Visibility Days – Personalized strategy and system building https://michellethames.com/store/vip-day-with-michelle Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Website: https://michellelthames.com For speaking, consulting, or partnerships:hello@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space. Topics Covered in This Episode What managing 50+ creators taught Michelle about influencer marketing The biggest misconceptions creators have about brand deals What brands really look for beyond follower count Why professionalism matters more than virality Where creators lose opportunities without realizing it The role of communication and systems in campaign success Why long-term brand relationships outperform one-off deals How creators can position themselves as strategic partners Key Takeaways Follower count alone doesn't secure long-term opportunities Brands value reliability, communication, and clarity Systems protect your reputation and income Community-led creators build stronger relationships Professionalism creates longevity in the creator economy Resources Mentioned VIP Visibility Days – One-on-one strategy sessions to build professional positioning The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For brand partnerships, consulting, or speaking inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist. After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don't talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going. This episode isn't about trends or quick wins. It's about staying power, evolution, boundaries, and building a visibility strategy rooted in clarity and community. If you're tired of chasing algorithms and want to create a business that lasts beyond viral moments, this conversation will shift how you think about visibility and success. Topics Covered in This Episode What longevity actually looks like after 15 years as a creator The parts of the creator journey people don't see Times Michelle almost quit — and why she didn't Why trends don't create sustainable success The difference between virality and longevity How systems protect your business during hard seasons Why community matters more than clout The role of boundaries in preventing burnout Why evolution is required to stay relevant What Michelle wishes she had earlier in her career How to build visibility for the long game Key Takeaways Longevity is built through systems, not trends Community is the foundation of sustainable visibility Boundaries are essential for long-term success Evolution is necessary at every stage of growth Clarity creates confidence, consistency, and momentum Building for the long game leads to alignment and ease Resources Mentioned in This Episode The Visibility & Clarity Kit – A strategic roadmap for creators and entrepreneurs building sustainable visibility Michelle's In-Person Retreat – A community-centered experience for women focused on long-term growth and clarity VIP Visibility Days – One-on-one strategy sessions designed to build systems, confidence, and momentum Who This Episode Is For Creators who want long-term careers, not short-term attention Entrepreneurs feeling burned out or stuck Coaches, consultants, and service providers building personal brands Marketing professionals navigating platform changes Anyone tired of chasing trends and ready to build with intention Connect With Michelle Thames Follow Michelle for ongoing conversations about visibility, community-led marketing, and personal brand strategy: Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For speaking engagements, consulting, partnerships, or media inquiries:michelle@michellelthames.com Subscribe & Share If this episode resonated with you, be sure to subscribe to Social Media Decoded and share it with someone who's building for the long game. Your support helps this community grow. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:• The mindset shift every creator needs before going live• Why you're more ready than you think• How visibility is built through connection, not perfection• What to remember when anxiety or doubt starts creeping in• The power of showing up even when you feel unprepared• Why community-led visibility matters in 2026• How to emotionally prepare for today's live webinar or future events Thanks for listening!• Join today's Personal Brand Webinar OR grab the replay https://www.eventbrite.com/e/1975053600486?aff=oddtdtcreator• Apply for a VIP Visibility Day Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:• Why content-only strategies will fail in 2026• The rise of community-led marketing• How trust + relationships outperform reach• Why referrals and retention matter more than followers• The difference between content and community• How Michelle built community into her entire business• The 5 things you must implement before 2026• Why your digital home matters more than ever• How to prepare for visibility that SELLS Links mentioned: • Apply for the 2026 Retreat: https://michellethames.com/retreats• Join She Connects (Dec 18) https://www.addevent.com/event/2wn2bvn341ys• Save your seat for next week's ShinePages Webinar https://www.addevent.com/event/p4fcht5x0dr5• Visit Michelle's event page to see all December events https://www.addevent.com/calendar/fR847482 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:• Why 2026 requires a new marketing mindset• The #1 thing she would rebuild FIRST• Why community matters more than content• How to pick the right platform to master• The overlooked power of personal storytelling• Why getting strategic help sooner changes everything• How to plan for visibility that converts• Why 2026 is the year to stop playing small Apply for the 2026 Retreat + Book a VIP Day for Q1. https://michellethames.com/retreats Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026. Key Topics Covered: Why most “dead accounts” aren't dead — they lack strategy The 3 content pillars that grew the account How audience insight drives visibility and engagement The daily engagement rhythm that changed everything How to create content that builds authority AND community Real performance metrics: 18K views, 950 interactions, 67 followers Why consistency without clarity doesn't convert What entrepreneurs must shift going into 2026 SEO Keywords: Instagram growth strategy revive dead social media account increase views on Instagram visibility strategy for entrepreneurs content pillars for creators community-led marketing how to grow engagement on Instagram personal branding for 2026 VIP visibility day Michelle Thames social media case study Resources Mentioned: Book a VIP Visibility DayGet Michelle's brain on your brand and walk away with a full visibility system.https://michellethames.com/store/vip-day-with-michelle Personal Brand Webinar — This FridayLearn the 2026 visibility framework to grow your brand with clarity and confidence.https://www.eventbrite.com/e/the-purpose-driven-personal-brand-workshop-tickets-1975053600486?aff=oddtdtcreator Connect With Michelle: Instagram: @michellelthamesPodcast: Social Media DecodedAgency Website: www.thamesmediasolutions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform. Inside this episode, you'll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility. ️ The profile updates that instantly increase your credibility Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!) ️ What to post on LinkedIn to get clients (not just likes) Learn what content categories LinkedIn's algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader. ️ Mollie's “Attraction Marketing Framework” for LinkedIn Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging. ️ How to start sales conversations WITHOUT sounding spammy Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn's restrictions. Her approach: “Make the conversation about them, not you.” ️ The #1 action step that will move your LinkedIn forward today A simple 15-minute prospecting routine that changed her business — and can change yours too. LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I'm celebrating a massive milestone — 600 podcast episodes. Most podcasts never make it past Episode 10, but this show has turned into a global visibility engine, and in this episode, I'm breaking down exactly what I learned along the way. If you're a content creator, entrepreneur, or coach who wants to grow your audience and build authority online, this episode is your roadmap. In this episode, you'll learn: Why consistency matters more than motivation How showing up—especially when no one is clapping—builds long-term success What I got wrong when I started podcasting Why most podcasters quit before they ever see results How 600 episodes changed my life, my business, and my brand The mindset required to stay visible in a noisy online world My biggest piece of advice for anyone wanting to start a podcast in 2026 Why this milestone matters Hitting 600 episodes wasn't about perfection—it was about commitment. This show has opened doors to paid speaking gigs, brand partnerships, new clients, and opportunities I never imagined. And it all happened from making the decision to KEEP going. If you've been waiting for a sign to start your podcast… This is it. If you want to launch a podcast without the overwhelm, I'm opening a few Done-For-You Podcast Launch & Management spots for January. We handle everything: Podcast strategy Naming + branding Cover art Episode editing Show notes Platform distribution Launch plan 4 fully produced episodes You record. We do the rest. DM me “PODCAST” on Instagram (@michellelthames) or click the link in the show notes for details. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you're ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of her very first event and how it became a pivotal moment in her business and visibility journey. If you're a coach, creator, service provider, or multi-passionate entrepreneur who feels called to gather people, build community, and lead with purpose, this episode will help you know exactly when and how to take the leap. ️ What You'll Learn in This Episode: How to know if you're ready to host your first event Why events are one of the fastest ways to grow your visibility in 2026 How Michelle's first event transformed her business The 3-step (Purpose → Plan → Promotion) event readiness checklist How events create trust, authority, and deeper community Why you don't need a big budget or fancy venue to get started The mindset shift required to confidently lead your own room How events tie into your overall personal brand and visibility strategy ️ Keywords / SEO Tags: how to host your first event, event marketing for entrepreneurs, beginner event planning, personal brand events, visibility strategies 2026, how to grow your audience with events, community-building events, hosting workshops online, in-person events for coaches, marketing events for creators, how to lead your first workshop, event readiness checklist, event planning tips for beginners ️ Key Topics Covered: • Michelle's first-event story and what she learned• Emotional + strategic signs you're ready to lead an event• The Purpose → Plan → Promotion framework• Event confidence tips for new hosts• The power of small rooms, intimate gatherings, and micro-events• How events fit into your visibility ecosystem• Why events accelerate trust faster than any other content• How to use events to attract aligned clients and opportunities ️ Call to Action: • Want help planning your first event? DM EVENTS on Instagram.• Need clarity for your 2026 visibility? DM KIT for your Visibility & Clarity Kit.• Come to Michelle's upcoming events: Open House, Purpose-Driven Personal Brand Workshop, and Build Your 2026 Digital Home. Check out Michelle's events here: https://www.eventbrite.com/o/thames-media-co-30052428668 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy. Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media podcasts in the world. If you're a creator, coach, service provider, or multi-passionate entrepreneur who wants to convert content into connection and connection into revenue, this episode will teach you how to turn your journey into your superpower. ️ What You'll Learn in This Episode: Why storytelling is the #1 marketing strategy for 2025–2026 How your personal story builds trust, credibility, and visibility The three types of stories that convert followers into clients How Michelle turned her own life experiences into a multi-six-figure brand Why people buy the story behind your brand — not your offer How to use storytelling in Instagram content, LinkedIn posts, podcasts, events & webinars How to connect your story to your offers without feeling “salesy” The storytelling funnel: listen → relate → trust → buy ️ Key Topics Covered  Storytelling for business How to build a personal brand Visibility strategy for entrepreneurs How to create content that converts Turning your story into revenue Marketing authenticity Storytelling framework Social media storytelling Personal branding for women entrepreneurs How to get visible online Digital marketing for multi-passionate creators How to connect with your audience Building trust online Emotional brand storytelling ️ Resources Mentioned: • From Fired to Featured (Michelle's book)• DM KIT for Michelle's Visibility & Clarity Kit• Follow @michellelthames on Instagram Ways to Go Deeper: Want clarity on your 2026 visibility? DM KIT for Michelle's Visibility & Clarity KitReady to build a purpose-driven brand? Join the workshop — DM BRANDNeed help creating a digital home? DM SHINE for the Dec 17 workshop ️ Spotify Question of the Day: What part of your story are you ready to share in 2026? ️ Leave a Review: Loved this episode? Tap “Write a Review” on Apple Podcasts. Michelle reads a new review every week on the show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Small Business Saturday episode is all about elevation. Michelle takes you through the Visibility Audit — her 5-part diagnostic that reveals whether your brand is ready for its next big leap in 2026. You'll learn:• The exact indicators your brand is ready for expansion• Why visibility plateaus happen and how to break through• What to shift NOW to walk into 2026 with clarity• Why your story, content, and identity matter more than ever• How to prepare your brand for a new level of impact + income Support me by buying my book. Signed copy without 30 min strategy call: https://square.link/u/JomppyoM Signes copy with strategy call: https://square.link/u/q5dedpL8 Spotify Prompt:“What's the #1 visibility shift you're making for 2026?” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Thanksgiving episode is personal.Michelle opens up about the day she lost her job, a moment that shattered her confidence but ultimately became the beginning of everything she has today: her business, her agency, her brand, her freedom, and her purpose. You'll hear: • The REAL story behind losing her job• How fear, shame, and uncertainty turned into alignment• Why gratitude fuels clarity, confidence, and CEO identity• How gratitude transformed her business, marriage, and motherhood• What she's most thankful for after 15 years online• A message for every woman who feels like she's “starting over” It's raw, emotional, and full of truth — perfect for today. Want clarity for 2026?DM KIT on Instagram for The Visibility & Clarity Kit. Spotify Comment:“What's one thing you're grateful for today?” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Choosing the right clients is one of the most important CEO skills you'll ever develop. In today's episode, Michelle shares the exact process, red flags, and boundaries she uses to select aligned clients — the system that protects her peace, her profit, and her purpose. You'll learn: What misalignment really looks like The energy and mindset red flags that predict future chaos How to spot when someone isn't ready for the work Why budget alignment matters more than people think How Michelle protects her time, energy, and team This is a powerful “CEO Era” episode — especially if you're tired of saying yes to the wrong clients. Spotify Comment Prompt: “What's one client red flag YOU'RE no longer ignoring?” ️Review CTA: Leave a review on Apple Podcasts — Michelle reads a new one every week! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been feeling a divine nudge to lead at a higher level in 2026… this episode is your confirmation. Today, Michelle breaks down the five signs that you're ready to shift from content creator to CEO — the identity upgrade that will define your visibility and income next year. You'll learn: Why being multi-passionate is your competitive advantage The internal and external signals calling you to lead What it looks like when you're outgrowing “creator energy” How to develop CEO-level habits, boundaries, and vision Why 2026 will reward the entrepreneurs who step into visibility early Michelle also shares personal insights from her own CEO shift — and how trusting the call changed everything. Episode Highlights: The difference between creating content vs. building an ecosystem How clarity, structure, and leadership reshape your brand The emotional signs that your next level is here What God reveals when you stop shrinking CEO energy vs. creator energy Want Clarity for Your 2026 CEO Era? Michelle dropped her Black Friday offer:The Visibility & Clarity Kit — a 2026 roadmap for multi-passionate women who want to get visible without burnout.DM KIT on Instagram to get the link. Spotify Comment Prompt: “What sign are YOU experiencing as you step into your CEO era?” Leave a Review Michelle reads listener reviews every week and yours could be next! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode, Michelle breaks down the Creator-to-CEO shift and why 2026 is the year multi-passionate entrepreneurs step into their highest visibility, income, and impact yet. If you've been feeling the pull to expand, lead, and evolve your brand—this episode is your sign. You'll learn: Why the creator era is ending—and why strategy, leadership + monetization are the next wave The 5 shifts every entrepreneur needs to make to become a CEO What's blocking multi-passionate women from stepping into visibility The mindset, marketing, and money decisions that prepare you for a 7-figure brand ecosystem Why your story, your voice, and your visibility matter more now than ever Michelle also shares what she's building inside her brand for 2026—including retreats, workshops, speaking, and her upcoming book. Highlights You'll Hear in This Episode The identity shift from “I create content” → “I lead a movement.” Why multi-passionate women are winning in 2026. How to simplify your entire business using the V.I.S.I.B.L.E. Method. Real transparency about Michelle's pivots, losses, and big lessons from this year. The importance of building a brand that outlives the algorithm. Why community-driven marketing + in-person experiences are becoming essential. Want to Go Deeper? Join the 2026 Retreat Waitlist (Nashville • Las Vegas • Costa Rica) This is where multi-passionate CEOs evolve.Join the waitlist: https://forms.gle/PpAgWdwSBTb44cPH9 Order Michelle's Book: From Fired TO Featured Build a brand that stands out, sells, and sustains your purpose.Order Here: https://www.amazon.com/-/zh_TW/Fired-Featured-Personal-Branding-Purpose/dp/1967703167 Special Black Friday Drop Michelle just dropped something special for Black Friday… The Visibility & Clarity Kit – your fast-action roadmap to getting seen, booked, and paid before 2026 hits. DM KIT on Instagram to get the link. @michellelthames Help the Show Grow (and Get a Shout-Out!) If you loved this episode:Leave a review on Apple Podcasts — Michelle might read yours live on the next episode!Reply to the poll/comment on Spotify (this helps the show reach more entrepreneurs)Screenshot + share on your IG Stories and tag @michellelthames — Michelle reshared every tag! Spotify Comment Prompt:“What's the #1 shift you're making to step into your CEO era in 2026?” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode, Michelle reveals the #1 thing every creator needs before selling anything — and why clarity is more profitable than content. If you've been posting, pushing, promoting, and still not converting, this episode shows you the real reason your audience isn't buying. Inside this episode you'll learn: • Why most creators struggle to sell even when they're posting consistently• The difference between content and message (and why it matters)• How confusion kills conversions before you ever make an offer• The real role your core message plays in visibility and sales• Why people buy clarity, not content• Signs your message is unclear (even if you think it's not)• How having one clear message makes every piece of content easier• The mindset shift that changes your entire business identity What you'll walk away with:• A deeper understanding of why your content hasn't been converting• The missing piece you need before creating another offer• A perspective shift that will strengthen your brand instantly• A sense of direction for your next step as a creator or CEO If you're ready to lock in your message, get clarity, and finally build a brand that sells with ease — book a VIP Day with Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I'm sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow without posting more, this episode is for you. • Why your visibility isn't working• What visibility really means in 2025• The 10-minute CEO routine that builds trust & authority• How to become memorable, referable, and in-demand• Why connection > content• How this routine leads to clients, speaking gigs, and sponsorships Book a VIP Day or 1:1 Clarity Call Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Community is no longer a marketing trend — it's a business model.And in 2026, the brands who fail to understand this will fall behind. In this powerful episode, Michelle shares the truth about community-led growth and the common mistakes companies, creators, and organizations continue to make. She pulls back the curtain on why content alone won't drive loyalty, how consumers are making decisions differently, and why identity, belonging, and relationship equity are the new drivers of business success. Michelle breaks down: Why “posting more” isn't community The difference between audience, followers, and true community The biggest mistakes leaders will make in 2026 Why community cannot be managed by the intern or junior staff Why companies must rethink their organizational structure to include community leadership What community-driven brands are doing RIGHT now How belonging, storytelling, and shared values outperform traditional marketing The rise of hybrid ecosystems: digital + in-person + micro-communities Why ambassador-led advocacy will replace influencer-first strategies The mindset and operational shifts needed to build a sustainable community ecosystem Michelle also shares her own experience building community-driven events, a global audience, a thriving collective, and brand partnerships — not through ads, but through connection, identity, and trust. If your brand, team, or organization wants to thrive in 2026 and beyond, community isn't optional. It's foundational. For corporate speaking, consulting, or brand partnerships: Contact Michelle to bring community-led strategy to your team in 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs think visibility is about posting more or being louder online.But Michelle learned the hard way that real visibility isn't performance — it's alignment, confidence, and showing up as your full story, not just your strategy. In this powerful episode, Michelle shares the moment she hit rock bottom, the internal shift that changed her entire trajectory, and how stepping into true visibility helped her build a multi-six-figure brand, launch a successful podcast, host sold-out events, and write her upcoming book. You'll learn: The visibility myth that keeps creators stuck The mindset shift that helped Michelle get seen, booked, and paid Why story is more powerful than strategy How authority is built privately before it's ever seen publicly What visibility actually looks like as a lifestyle The deeper identity work behind becoming a trusted leader online If you've been feeling invisible, overlooked, or unsure of your next step — this episode will reconnect you to your power. Join the Elevate & Empower Collective waitlist for monthly visibility support, community, and clarity. WAITLIST HERE BUY MY BOOK Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs think their content isn't converting because it's not good enough.But the truth?Your followers already like your content—they just don't trust it enough to buy. In this episode, Michelle breaks down the invisible gaps between content → connection → conversion, and how creators, coaches, service providers, and marketers can fix their visibility system without posting more. You'll learn: Why content alone doesn't create clients The psychology of trust and how your audience makes buying decisions The 3 hidden gaps that kill conversions What Michelle changed to sell out events, grow her podcast, and book VIP Days What to post this week if you want to warm your audience quickly If you're ready to stop feeling invisible and build a visibility ecosystem that works across platforms (IG, podcasting, email, events), this episode will shift everything. DM VIP on Instagram to get details about Michelle's end-of-year VIP Days. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people think warming leads is about posting every day, teaching more, or offering endless value — but that's not true warming. In today's episode, Michelle breaks down the mindset, identity, and visibility shifts that quietly prepare your audience to buy from you without you chasing them or convincing them. You'll learn:– Why posting more isn't the solution– The real reason people DM ready to work with you– How trust is formed long before a sales conversation– Why your perspective matters more than your content– How to warm an audience without oversharing– What “quiet authority” looks like in marketing– The psychology behind readiness and buyer behavior This episode is for entrepreneurs, creators, marketers, and multi-passionate women who want to build a brand that attracts aligned clients — without burnout, pressure, or teaching everything for free. Lead warming, audience trust, marketing psychology, visibility strategy, content that converts, Michelle Thames, Social Media Decoded, client readiness, online business strategy, VIP Day To learn about VIP Days with Michelle, send a direct message with the word VIP on Instagram @michellelthames. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful conversation, host Michelle L. Thames sits down with Genny Mack, certified holistic nutritionist and wellness advocate, to unpack how she transformed her diagnosis with lupus into a thriving purpose-driven brand. From burnout on Wall Street to becoming a sought-after wellness creator and brand partner, Genny shares the mindset shifts, marketing strategies, and community connections that helped her go from 8K followers to over 70K—and land collaborations with major brands (yes, even Mario Lopez ). If you've ever felt stuck, invisible, or unsure how to build momentum online, this episode will reignite your belief in what's possible when strategy meets soul. In This Episode, You'll Learn: How Genny turned a lupus diagnosis into a holistic wellness mission The visibility strategies that helped her attract aligned brand deals The power of focusing on one platform at a time for sustainable growth How community and coaching transformed her business confidence Why reflection and alignment are the secret to long-term success Key Takeaways: “You don't need hundreds of thousands of followers — just the right people.”“When your visibility system aligns with your purpose, opportunities flow naturally.” Connect With Genny Mack: Follow her marathon and wellness journey:Instagram | TikTok | YouTube → @gennymackVisit her site: gennymack.com Connect With Michelle: Follow @michellelthames on all platforms for more visibility and social media strategy tips.Join the Elevate & Empower Community → michellethames.com If this episode inspired you, screenshot it and tag @michellelthames and @gennymack on Instagram with your favorite takeaway!Then rate ️️️️️ and review Social Media Decoded on Apple Podcasts to help more women elevate their brands and visibility online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most brands post content.The powerful ones build movements. In this episode, I'm taking you behind the scenes of how our agency partnered with ConstructReach to turn a hands-on workforce experience for 175+ students in Cleveland into a multi-platform visibility campaign that drove: +596% growth in views+253% increase in reach+1,400% jump in link clicksSurge in brand awareness and partnership visibility This wasn't just content — it was strategic storytelling with purpose. We talk about: How to turn real-world events into long-tail digital impact Live content capture playbooks & on-site execution Positioning mission-driven brands as industry leaders Creating content systems that amplify youth empowerment Why visibility with meaning beats going viral If you host events, serve community-based audiences, or want to build thought leadership that actually matters, this episode is your blueprint. What You'll Learn How to plan a narrative BEFORE the eventReal-time social strategy → roles, POVs, interview flowPost-event repurposing systems (your future self will thank you)Tips to amplify partners & sponsors (so they want more)The content formats that drive REAL engagementLessons from working with youth, schools & industry leaders This is event marketing + storytelling + impact branding — done right. Download the Case Study + Event Content Blueprint Want the full case study, shot list, and event content repurposing system? Download here: linkor DM IMPACT on Instagram to get it instantly. Follow ConstructReach Website: constructreach.comIG: @constructreachLinkedIn: ConstructReach Connect With Me Instagram: @michellelthamesPodcast: Social Media DecodedWebsite: michellethames.com If You're Ready to Build Movement-Level Visibility Book a strategy day, keynote, or consulting engagement→ link Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode of Social Media Decoded, Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online. Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead. If you're tired of “post more, hustle harder” advice and you want a visibility system rooted in clarity, connection, and community — this episode is your blueprint. In This Episode, You'll Learn: Why events fill long before you announce themThe “relationship runway” every leader should buildHow trust, not traffic, drives real demandSeeding vs launching (and why timing matters)The quiet strategy behind community-powered visibility Plus — Michelle shares the biggest lessons from being in the room, and the mindset shift every entrepreneur needs right now. Key Takeaways You don't need to shout to be seen — you need alignment + consistency Relationships convert better than ads Selling out isn't about urgency — it's about belonging Real influence is built in conversations, not campaigns Your brand becomes magnetic when your mission becomes clear Momentum comes from proximity. People say yes when they already believe in you. Resources Mentioned Follow Michelle on Instagram: @michellelthames DM the word VIP on Instagram to learn about VIP Strategy Days Join the Elevate & Empower Collective  sell out an event without ads, relationship marketing, community building, visibility strategy, personal branding, women entrepreneurs, leadership events, how to build demand, soft launch strategy, Michelle Thames podcast Work With Michelle Want Michelle to map your 90-day visibility plan + content system in one day — and deliver the assets? DM VIP on Instagram. Spots limited each month. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful recap episode, host Michelle L. Thames shares the unforgettable highlights and behind-the-scenes magic from Elevate & Empower LIVE 2025, her signature event for women entrepreneurs and multi-passionate creatives. From the intimate VIP Dinner to a day full of clarity, connection, and collaboration, Michelle walks you through the moments that made this year's experience transformational. You'll hear how women left feeling inspired, full, and ready to take action — plus how strategic sponsors, powerhouse speakers, and intentional planning created an event that truly elevated and empowered. Michelle also shares lessons on visibility, brand building, and community — along with a special announcement about the upcoming Elevate & Align Retreat happening January 2026 in Chicago. If you've ever wanted to host your own event, attend one that shifts your mindset, or just feel inspired by women building legacy — this episode is for you. Sponsors Mentioned: American Family Insurance (Legacy Sponsor) Shine Pages (Presenting Sponsor) Dream Rentals Chicago (House Partner) Pacôme Chicago WDB Marketing Kreative Blends Studio I Choose Me Kute Cookies Chicago French Press Women entrepreneur conference Business visibility Personal branding event Women in business Entrepreneur mindset Event recap Michelle Thames Social Media Decoded Elevate and Empower LIVE Women empowerment events Learn more about the Elevate & Align Retreat: DM me on Instagram. Let's chat!Follow Michelle on Instagram: @michellelthamesLearn more about the Elevate & Empower Collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After being fired from her “safe” job in healthcare, host Michelle L. Thames turned her setback into the launchpad for a thriving career in marketing, entrepreneurship, and now authorship. In this very special episode, Michelle celebrates the release of her brand-new book — From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose. She shares the behind-the-scenes story of how getting fired changed everything, the lessons she learned about resilience and visibility, and how you can use your own story to build a powerful, profitable personal brand. If you've ever faced rejection, failure, or the fear of starting over — this episode will remind you that your story isn't over… it's just getting good. In This Episode, You'll Learn: The pivotal moment that inspired From Fired to Featured How being fired led Michelle to discover her true purpose The biggest lessons from her entrepreneurial journey Why your story is your most powerful marketing tool How to step into your own “featured” era and build a brand with purpose Key Quotes “Being fired was my wake-up call, but being featured became my purpose.” “Your story — the messy, real parts — is your brand's greatest strategy.” “You don't need to wait for permission to be seen. You just need to start.” Resources Mentioned From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose → AMAZON (available on Amazon, Barnes & Noble, Walmart, and everywhere books are sold) Listen to more episodes of Social Media Decoded → bleav.com/shows/social-media-decoded If this episode encouraged you, grab your copy of From Fired to Featured today and start building your brand with purpose. Then tag @michellelthames on Instagram or LinkedIn and share your “featured” moment — Michelle might shout you out on the next episode! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this behind-the-scenes episode, Michelle Thames reveals exactly how her podcast has quietly become one of the most powerful client-attraction systems in her business.You'll learn the step-by-step process she uses to transform listeners into paying clients — without chasing, cold DMs, or complicated funnels. Michelle walks through her 3-Step Podcast-to-Client Framework and shares how intentional content creates connection, not coincidence. What You'll Learn Why your podcast (or YouTube channel) is the most underrated lead magnet you already have. The 3 phases of Michelle's visibility funnel: Awareness → Connection → Conversion. How to map episodes directly to your freebie, community, or offer. How to use storytelling instead of sales pitches to nurture trust. The exact method Michelle uses to identify “conversion magnet” episodes. Resources & Mentions Connect with Michelle on Instagram: @michelleLthames Book a VIP Strategy + Implementation Day: DM “VIP” on Instagram Podcast funnel, marketing strategy, visibility coach, how to get podcast clients, relationship marketing, soft launch strategy, Michelle Thames, Social Media Decoded podcast, visibility funnel, marketing systems Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her attract sponsors like Chicago French Press and ShinePages for her Elevate & Empower LIVE event — without cold pitching or begging. Michelle breaks down how to build authentic partnerships, structure sponsorship tiers, and pitch your event like a collaboration, not a donation. You'll learn how to create emotional brand alignment, overdeliver value, and transform one-time sponsors into long-term relationships. If you're planning an event or retreat and want to secure sponsors confidently and authentically, this episode is your blueprint. Listen now to learn how to get sponsors the right way — through connection, storytelling, and strategy. event sponsorship tips, brand partnerships, relationship marketing, how to get event sponsors, influencer marketing strategy, Michelle Thames podcast, community building, event planning tips, sponsorship proposal ideas Key Takeaways: Don't sell sponsorships — create partnerships. Relationships build trust faster than pitch decks. Overdeliver, follow up, and nurture your partners. Make your sponsors feel part of your mission. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the secret to creating lasting impact after your event — a powerful Community Follow-Up Plan. Most people stop marketing once the event is over, but Michelle shows why the real momentum starts afterward. She breaks down her proven system for keeping attendees connected, engaged, and ready for your next offer. You'll hear her step-by-step framework, plus behind-the-scenes insights into how she's preparing to follow up with guests from her sold-out Elevate & Empower LIVE event. Listen now to learn how to turn your attendees into loyal community members — and your events into ecosystems. event follow-up plan, community marketing, post-event strategy, event marketing tips, relationship marketing, visibility coach, Michelle Thames podcast, She Connects, networking strategy, entrepreneur marketing Key Takeaways: The event isn't over when it ends — it's just beginning. Nurture attendees while the excitement is high. Automate touchpoints but personalize the experience. Use feedback to refine your next event and build loyalty. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the real story behind her sold-out Elevate & Empower LIVE event — and how it happened without relying on paid ads. Michelle shares her relationship-driven soft launch framework: how she built trust and anticipation months before ticket sales, the “soft list” tactic that filled her first spots, and the personal touches that made people feel seen and valued. You'll hear her honest reflection on testing Eventbrite ads (and why they didn't work) plus the behind-the-scenes systems that made her organic marketing run like a machine. If you're planning a launch or event, this episode will completely shift how you see visibility and sales. Listen now to learn how to sell out your next offer through relationships, not ads. soft launch strategy, event marketing, relationship marketing, Michelle Thames podcast, community marketing, personal branding, organic marketing strategy, visibility coach, event planning tips Key Takeaways: You can't out-advertise a lack of trust. Community creates momentum. Personal invites outperform paid ads. Relationships are your most profitable marketing channel. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this cozy yet strategic episode of Social Media Decoded, marketing strategist and visibility coach Michelle Thames pulls back the curtain on her Sunday CEO Reset — the weekly ritual that keeps her grounded as a mom, wife, and multi-passionate entrepreneur. She shares how to plan your week with intention, align your energy before you touch your to-do list, and create systems that support your family and your business. You'll learn her exact Sunday routine, energy-audit process, and how she organizes multiple brands, projects, and personal commitments without chaos. Listen now to reclaim your Sundays, reduce overwhelm, and step into your new week with clarity, confidence, and calm CEO energy. Keywords:weekly planning for entrepreneurs, Sunday reset routine, Michelle Thames podcast, productivity for moms, multi-passionate entrepreneur, CEO mindset, visibility coach, content planning, business organization for women Key Takeaways: Your energy plan matters as much as your task list. Theme your days for focus and flow. Conduct a weekly energy audit to prevent burnout. Peaceful planning creates powerful execution. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist Michelle Thames helps entrepreneurs and creators finally break free from content overwhelm. If you've been overthinking every caption, sitting on drafts, or second-guessing your strategy, this episode gives you the exact framework for what to post this week — without stress. Michelle shares how overthinking is blocking your visibility and offers a simple “Content Clarity List” that balances storytelling, teaching, proof, and personality. You'll walk away knowing exactly what to post each day, how to stop perfectionism from stalling your progress, and how to stay consistent even when you're busy. Listen now to simplify your strategy and start showing up with confidence and clarity.content creation tips, social media content plan, Michelle Thames podcast, visibility strategy, overthinking content, content calendar for entrepreneurs, what to post this week, personal branding tips, content consistency, social media marketing Key Takeaways: Perfectionism is the enemy of consistency. Your audience values honesty and frequency over polish. Use the 5-day content mix to stay consistent and balanced. Every post builds authority, even the imperfect ones. Join the Free 7-Day Visibility Challenge → joinmichellethames.com/visibility Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special founder spotlight, Michelle sits down with Robin Newberry, the visionary founder of Shine Pages, a platform designed to help women entrepreneurs easily create beautiful websites, funnels, and digital homes without the tech overwhelm. With Elevate & Empower LIVE 2025 officially sold out, this episode celebrates what's possible when women collaborate instead of compete. Michelle and Robin dive deep into the story behind Shine Pages, the power of taking imperfect action, and why simplicity and visibility are the ultimate keys to growth. Together, they share how community and collaboration have transformed their businesses — and how you can step into 2026 with confidence, clarity, and streamlined systems that support your shine. What You'll Learn: The inspiring story behind Shine Pages and how it all began Why “imperfect action” is the secret to building momentum How women founders can simplify their tech and scale with ease Why collaboration over competition is the new business model Exciting new Shine Pages features (like launch kits!) Michelle's announcement: She's moving everything to Shine Pages! Resources Mentioned: Try Shine Pages free for 14 days with Michelle X Shine Pages https://shinepages.com/michelle-thames Join the waitlist for Elevate & Empower LIVE 2026 → https://stan.store/michellelthames Follow @shinepages and @michellelthames on Instagram Connect:Subscribe to Social Media Decoded on your favorite platformJoin Michelle's email list for visibility + marketing tipsTag us with your takeaways — we'd love to feature you on our stories! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this empowering episode of Social Media Decoded, marketing strategist Michelle Thames shares how to build authority online — even if you're not the loudest voice in the room. Discover how quiet consistency, clarity, and credibility can do more for your visibility than any viral post ever could. Michelle reveals three powerful mindset and strategy shifts that help entrepreneurs stand out authentically and create lasting impact. She also celebrates her sold-out Elevate & Empower LIVE event and shares a behind-the-scenes look at how authority and trust made it possible. If you've ever felt overlooked online or unsure how to lead in your own way, this episode will inspire you to embrace your calm confidence and own your influence. Listen now and learn to turn quiet power into undeniable authority. authority building, visibility strategy, Michelle Thames podcast, personal branding tips, social media marketing for entrepreneurs, leadership mindset, women in business, build trust online Key Takeaways: Authority is built on consistency, not volume. Clarity and repetition create credibility. Quiet leadership is powerful and profitable. Show your expertise through results, not noise. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Haley Thomas, founder of The Passion Pursuit, to talk about how creative entrepreneurs can stop treating their dreams like a side hustle and start building businesses that actually feel good. Haley shares her story of walking away from the “safe” path to rediscover her joy and purpose—and how she now helps women align their values, passions, and profit to create a business that funds their dream life. Together, Michelle and Haley dive into: How to move past fear and perfectionism to take messy, aligned action Why joy is the most underrated business strategy How to design your business model around your lifestyle (not the other way around) The power of boundaries, saying no, and protecting your energy The truth about consistency and showing up when motivation fades How to reconnect with your passion when burnout hits This episode is a must-listen for any entrepreneur who's ready to stop overthinking, start creating, and build a business that supports their whole life—not drains it. entrepreneurship, business mindset, women in business, passion and purpose, burnout recovery, business strategy, personal growth, self-care for entrepreneurs, creative entrepreneurs, Haley Thomas, Michelle Thames, The Passion Pursuit Listen Now If you're ready to align your passion with your purpose and stop playing small, press play on this empowering conversation. Connect with Haley Thomas Instagram: @thepassionpursuitco Website: www.thepassionpursuitco.com Coaching & Retreats: Visit her site to explore programs that help you build a purpose-driven business that feels good and funds your dream life. Connect with Michelle Instagram: @michellelthames Podcast: Social Media Decoded — new episodes every week! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling like you're doing everything right online — but no one's noticing?In this episode of Social Media Decoded, marketing strategist Michelle Thames breaks down the three biggest visibility mistakes keeping talented entrepreneurs and creators stuck in the shadows. Discover why showing up everywhere isn't the same as being strategically visible, how to stop posting without positioning, and what it really takes to turn awareness into authority. Michelle shares a fresh perspective on building depth in your content and real-world examples — including how a single speaking opportunity at the Her AI Era Summit led to a new online summit invitation. Tune in for practical visibility tips, mindset shifts, and strategies that make your brand memorable — not just visible. Listen now and learn how to show up with purpose, depth, and consistency. visibility strategy, marketing mindset, social media growth tips, Michelle Thames, Social Media Decoded, online business growth, content strategy podcast, digital marketing coach, personal brand visibility, how to get noticed online Key Takeaways: Visibility starts with positioning, not just posting. Depth builds trust faster than reach. Nurture your existing audience before chasing new ones. Every post is an opportunity to reinforce your brand message. Resources: Join the Elevate & Empower Collective → https://stan.store/michellelthames Follow @michellelthames on Instagram Subscribe to Social Media Decoded on Apple Podcasts or Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey.Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratch, and learning that every delay is direction. If you've been asking, “When will it be my turn?”—this episode will remind you that your growth is already in motion. You'll walk away with three mindset shifts to trust your current season and practical steps to align your strategy with purpose.

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

LeBron James just dropped a new Hennessy ad that's more than a commercial — it's a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands. What You'll Learn: Why LeBron's latest Hennessy campaign is a case study in strategic storytelling How to own your narrative instead of letting others tell your story The importance of brand alignment when partnering with other companies or creators How to use timing and anticipation to build buzz around your launches What LeBron's three-step “visibility playbook” can teach every entrepreneur Key Takeaways: Control your story. You are the narrator of your brand — not social media, not the algorithm. Align with legacy. Choose collaborations that reflect your values and elevate your visibility. Master the moment. The right timing can turn an announcement into a movement. Listen Now If You're: A multi-passionate entrepreneur ready to be seen and paid A marketer or creator who loves dissecting great campaigns A business owner learning how to build anticipation before a big launch Connect with Michelle: Follow Michelle on Instagram → @michellelthamesJoin the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income. This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands. Michelle breaks down what works, what doesn't, and how to shift from “event burnout” to strategic brand building. In This Episode, You'll Learn: Why connection is the most powerful marketing strategy for women in business How to use small events to build a big brand (even if you're just starting) The systems Michelle uses to plan, fill, and repurpose every live experience How events became her secret weapon for building authority and new income streams What she'd do differently if she were starting over today Featured Freebie Grab Michelle's Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG! Download the Free Kit Here “People don't show up to your event because of the flyer — they show up because of the feeling. Connection is what converts.” Next Steps Ready to create your own visibility plan or host your next profitable event? Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth. Book Your Strategy Call Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community.

In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons from Bloom & Grow Live: Why community matters more than hustle. How clarity comes from connection (sometimes the best ideas come over tacos, not slides). Why investing in yourself is the ultimate power move if you want others to invest in you. She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan. Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum. business conference tips, women entrepreneurs event, visibility coach Michelle Thames, Elevate & Empower LIVE Chicago, networking tips for entrepreneurs, how to grow your business in person events, community for women entrepreneurs, personal branding conference 2025 Resources & Links Mentioned

Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn't need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you'll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle's personal story of building visibility without a perfect niche Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs are sleeping on Threads — but it's one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets. In this episode of Social Media Decoded, host Michelle Thames breaks down exactly how she'd build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts to generate endless post ideas, Michelle shares her proven 5-step framework for growing an engaged audience without burning out. If you've been wondering how to stand out in a crowded digital space, Threads could be your biggest opportunity. Michelle has already sold tickets, landed collaborations, and secured speaking gigs directly from Threads — and today she's giving you the blueprint to do the same. What you'll learn in this episode: Why Threads is still an untapped goldmine for visibility in 2025 How to set up your profile with intention to attract the right audience The best types of content to post on Threads (and what NOT to post) How to use ChatGPT prompts to stay consistent and never run out of ideas Ways to collaborate on Threads to land partnerships, podcast swaps, and speaking opportunities How to sell through connection without being pushy or salesy Resources & Links Mentioned in this Episode: DM Michelle the word THREADS on Instagram @MichelleLThames to get her free Threads Prompt Guide. Grab Michelle's free 7-Day Visibility Audio Series  Connect with Michelle on Threads → @michellelthames Threads marketing, how to grow on Threads, build an audience on Threads 2025, Threads strategies for entrepreneurs, Threads for visibility, how to sell event tickets on Threads, ChatGPT content prompts, visibility for coaches and entrepreneurs, Threads engagement tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded, host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny's story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically. Michelle also shares why these breakthroughs are just the beginning of what's possible at Elevate & Empower LIVE in November — a transformational event for women entrepreneurs ready to rise. What You'll Learn in This Episode: Genny Mack's story of visibility transformation Why clarity and confidence are the keys to showing up online The difference between random posting and strategic content How client spotlights can inspire your own breakthrough Why Elevate & Empower LIVE is the room you need to be in Resources + Links: Follow Genny on IG: @gennymack__