Social Media Decoded

LeBron James just dropped a new Hennessy ad that's more than a commercial — it's a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands. What You'll Learn: Why LeBron's latest Hennessy campaign is a case study in strategic storytelling How to own your narrative instead of letting others tell your story The importance of brand alignment when partnering with other companies or creators How to use timing and anticipation to build buzz around your launches What LeBron's three-step “visibility playbook” can teach every entrepreneur Key Takeaways: Control your story. You are the narrator of your brand — not social media, not the algorithm. Align with legacy. Choose collaborations that reflect your values and elevate your visibility. Master the moment. The right timing can turn an announcement into a movement. Listen Now If You're: A multi-passionate entrepreneur ready to be seen and paid A marketer or creator who loves dissecting great campaigns A business owner learning how to build anticipation before a big launch Connect with Michelle: Follow Michelle on Instagram → @michellelthamesJoin the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income. This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands. Michelle breaks down what works, what doesn't, and how to shift from “event burnout” to strategic brand building. In This Episode, You'll Learn: Why connection is the most powerful marketing strategy for women in business How to use small events to build a big brand (even if you're just starting) The systems Michelle uses to plan, fill, and repurpose every live experience How events became her secret weapon for building authority and new income streams What she'd do differently if she were starting over today Featured Freebie Grab Michelle's Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG! Download the Free Kit Here “People don't show up to your event because of the flyer — they show up because of the feeling. Connection is what converts.” Next Steps Ready to create your own visibility plan or host your next profitable event? Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth. Book Your Strategy Call Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community.

In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons from Bloom & Grow Live: Why community matters more than hustle. How clarity comes from connection (sometimes the best ideas come over tacos, not slides). Why investing in yourself is the ultimate power move if you want others to invest in you. She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan. Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum. business conference tips, women entrepreneurs event, visibility coach Michelle Thames, Elevate & Empower LIVE Chicago, networking tips for entrepreneurs, how to grow your business in person events, community for women entrepreneurs, personal branding conference 2025 Resources & Links Mentioned

Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn't need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you'll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle's personal story of building visibility without a perfect niche Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs are sleeping on Threads — but it's one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets. In this episode of Social Media Decoded, host Michelle Thames breaks down exactly how she'd build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts to generate endless post ideas, Michelle shares her proven 5-step framework for growing an engaged audience without burning out. If you've been wondering how to stand out in a crowded digital space, Threads could be your biggest opportunity. Michelle has already sold tickets, landed collaborations, and secured speaking gigs directly from Threads — and today she's giving you the blueprint to do the same. What you'll learn in this episode: Why Threads is still an untapped goldmine for visibility in 2025 How to set up your profile with intention to attract the right audience The best types of content to post on Threads (and what NOT to post) How to use ChatGPT prompts to stay consistent and never run out of ideas Ways to collaborate on Threads to land partnerships, podcast swaps, and speaking opportunities How to sell through connection without being pushy or salesy Resources & Links Mentioned in this Episode: DM Michelle the word THREADS on Instagram @MichelleLThames to get her free Threads Prompt Guide. Grab Michelle's free 7-Day Visibility Audio Series  Connect with Michelle on Threads → @michellelthames Threads marketing, how to grow on Threads, build an audience on Threads 2025, Threads strategies for entrepreneurs, Threads for visibility, how to sell event tickets on Threads, ChatGPT content prompts, visibility for coaches and entrepreneurs, Threads engagement tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded, host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny's story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically. Michelle also shares why these breakthroughs are just the beginning of what's possible at Elevate & Empower LIVE in November — a transformational event for women entrepreneurs ready to rise. What You'll Learn in This Episode: Genny Mack's story of visibility transformation Why clarity and confidence are the keys to showing up online The difference between random posting and strategic content How client spotlights can inspire your own breakthrough Why Elevate & Empower LIVE is the room you need to be in Resources + Links: Follow Genny on IG: @gennymack__

Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded, host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life. From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she's learned in building transformational experiences for women entrepreneurs. She also shares why in-person community is worth every bit of effort and why Elevate & Empower LIVE is the room you need to be in this November. What You'll Learn in This Episode: The real challenges of planning a live event How constant follow-up is a success strategy Why in-person rooms accelerate connection and growth Gratitude lessons Michelle has learned through the process Why Elevate & Empower LIVE is worth being in the room Resources + Links:

Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline. Michelle also shares what's next as she prepares for Bloom and Grow Live in Nashville, plus a peek at what's coming in October. Most importantly, she reminds listeners that now is the time to grab their ticket for Elevate & Empower LIVE in November before spots are gone. What You'll Learn in This Episode: 3 visibility lessons from the past week How consistency builds authority (even when it's not perfect) Why follow-up is the secret sauce to networking What's next for Michelle's events and travel Why this is your sign to join Elevate & Empower LIVE Resources + Links:

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville. Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities. Plus, she shares why live events like Elevate & Empower LIVE in November are where faith and strategy collide, and why being in the room is the fastest way to grow your authority and income. What You'll Learn in This Episode: Why attending conferences accelerates your visibility The 4 steps Michelle uses to prep for every conference Practical networking tips to build lasting relationships How to turn one conference into six months of visibility momentum Why you need to be in the room at Elevate & Empower LIVE Resources + Links:

Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too. Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time. What You'll Learn in This Episode: Why most content strategies don't attract paying clients The difference between attention content and authority content The 3-part framework for creating authority content Real-life example of a client transformation Next steps to build your authority content strategy Resources + Links:

It's my birthday

In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world. What You'll Learn in This Episode: The biggest shifts happening in Instagram marketing right now. Why conversations in DMs are becoming the new storefront. How automation + AI can help you grow without burnout. The KPIs and metrics growth leaders actually care about. Where Anna sees digital growth evolving over the next 1–2 years. Action Step:DM me the word PROMPTS on Instagram (@michellelthames) and I'll send you my free list of 10 ChatGPT prompts to boost your visibility and make content creation easier. Resources & Links: Learn more about manychat → HERE Join the Instagram Summit Online with 30 % OFF w code DECODED30 https://igsummit.manychat.com/virtual Connect with Anna Tutckaia on LinkedIn → HERE Follow me on Instagram → @michellelthames Subscribe to Social Media Decoded wherever you listen to podcasts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames explains why content alone won't bring clients — you need an ecosystem. Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales. If you're ready to stop chasing likes and start building authority, this episode will show you the way. What You'll Learn in This Episode: What an ecosystem is and why it matters for entrepreneurs The 3 steps to building an ecosystem that sells How social media fits into your bigger strategy Why consistency gets easier once your ecosystem is in place Resources + Links:

Fresh off the plane from Los Angeles, I'm recapping my experience at the Instagram Summit 2025, where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia. In this episode, I'm sharing:✨ Behind-the-scenes of being in the room with top creators, executives, and brands.✨ My 3 biggest takeaways about AI, visibility, and where social media is headed.✨ Why conversations in the DMs are becoming the new storefront.✨ How you can leverage AI + visibility right now to stay ahead. This isn't just a recap, it's a roadmap for entrepreneurs, executives, and multi-passionate women who want to grow without burning out. And because I always want you to take action, I've created a bonus gift for you DM me the word PROMPTS on Instagram (@michellelthames) and I'll send you my free list of 10 ChatGPT Prompts to boost your visibility. What You'll Learn in This Episode: Why visibility creates opportunities you can't even imagine. The role of AI in saving time + scaling your marketing. How community and automation work hand in hand. Actionable ways to prepare for the next wave of social media growth. Resources & Links: Connect with manychat → https://app.manychat.com/ Follow Anna Tutckaia on LinkedIn → https://www.linkedin.com/in/annatutckaia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app DM me “PROMPTS” on IG for your free ChatGPT visibility prompts → @michellelthames Subscribe to Social Media Decoded wherever you listen to podcasts ✨ If you enjoyed this episode, take a screenshot, share it on your Stories, and tag me @michellelthames — I'd love to hear your favorite takeaway! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales—all by leveraging simple digital products and organic marketing strategies. Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day, how she uses chatbots to sell in her sleep, and what aspiring creators can do right now to build profitable digital products—without running ads.

In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson, founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle. In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita discuss the process of revamping her bio, building a seven-day content strategy, and why visibility is about more than posting — it's about creating intentional, aligned content that leads to real results. If you've been struggling to show up consistently or feel like your social media doesn't reflect your purpose, this episode will inspire you to rethink your approach. What You'll Learn in This Episode: Why clarity and confidence matter more than follower count How Neita transformed her Instagram bio to attract real connections The power of content pillars for faith-driven entrepreneurs Why showing your face and voice builds stronger engagement How intentional visibility leads to discovery calls, partnerships, and more Resources + Links:

In 2025, AI is no longer optional — it's essential. In this episode of Social Media Decoded, host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro. Michelle also shares how she's using AI to prepare for her upcoming talk at the Her AI Era Summit, and why leveraging this tool now is the fastest way to grow visibility and authority online. What You'll Learn in This Episode: How to repurpose one piece of content across multiple platforms using AI Ways to personalize your audience's experience without burning out How AI can help you prep for client sessions, workshops, and events Why AI frees your voice instead of replacing it Resources + Links:

In this episode of Social Media Decoded, host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025. Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room. If you've been wondering how to combine social media with real-life authority building, this episode will inspire you to show up differently. What You'll Learn in This Episode: Why events are a powerful authority-building tool How to combine social media and networking for visibility Practical networking tips you can use today Why hosting your own events puts you in a leadership role Resources + Links:

Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded, host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online. Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit, where she'll dive even deeper into practical AI strategies for women entrepreneurs. What You'll Learn in This Episode: Why creating fresh content for every platform is burning you out How to repurpose one piece of content into IG, LinkedIn, and YouTube The best ways to use AI for content amplification in 2025 Why AI is the fastest way to scale authority without extra hours Resources + Links:

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you've been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority. What You'll Learn in This Episode: The #1 shift entrepreneurs need to make in 2025 The 5-step authority formula for faster trust-building Why in-person + online visibility creates authority faster How to turn authority into revenue with a simple system Resources + Links: Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Next week, I'm headed to Los Angeles because ManyChat is flying me out to podcast live at the Instagram Summit 2025, and I'm bringing you along for the journey!  In this episode, I'm sharing: ✨ Why events like this matter so much for creators, entrepreneurs, and business owners. ✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce). ✨ How you can attend the summit yourself — virtually or in person — with an exclusive discount. This is a full-circle moment for me, and I can't wait to bring you behind the scenes, live from LA.

Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online. You'll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention. What You'll Learn in This Episode: The #1 question to ask to clarify your messaging Why platform focus matters more than being everywhere The 4 types of content you should rotate weekly How community and networking accelerate visibility The missing nurture step most entrepreneurs ignore Resources + Links:

In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she's focusing on for the week ahead. Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week's podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business. What You'll Learn in This Episode: Why the Go Getter Conference was a visibility game-changer Michelle's biggest lesson on showing up strategically A behind-the-scenes look at balancing family and business What's coming up this week (Sep 12 Elevate & Connect + Sep 14 Coffee & Connections) Resources + Links:

Michelle Thames records live from the Go Getter Conference, where she's both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs. Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you've ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters. What You'll Learn in This Episode: Why “being in the room” is a visibility accelerator Authority boost of speaking at live events Three key visibility lessons from Go Getter How to position yourself for offline and online authority Resources + Links:

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life. Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you've ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps. What You'll Learn in This Episode: The truth about juggling family and business growth 3 systems that make building community possible Why progress matters more than perfection in visibility How community helps you step into authority faster Resources + Links:

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn't equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you've ever felt like you're on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.” What You'll Learn in This Episode: Why posting every day won't automatically bring in clients The difference between visibility and authority The missing step most entrepreneurs skip when creating content How to build a simple system that turns posts into profits Resources + Links: Grab the free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge Follow Michelle on Instagram → @michellelthames Join the Elevate & Empower Community → https://stan.store/michellelthames/p/michelles-empower--elevate-coaching-group posting daily on social media, Instagram strategy, social media visibility, authority marketing, attract high-ticket clients, content strategy for entrepreneurs

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn't converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy's “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts. What You'll Learn The top reasons your sales copy isn't converting (and fast fixes) How to uncover your Exact Factor so you stop sounding like everyone else The difference between clarity vs. creativity in copy—and when to use each A simple framework for high-converting headlines, hooks, and CTAs How to document a brand voice guide for consistent content across platforms Messaging tweaks that increase conversion on sales pages, emails, and Reels Who This Episode Is For Founders, coaches, creatives, and small business owners who want clearer messaging, a stronger brand voice, and copy that converts without sounding forced. Guest Resources Instagram: @mywritehandwoman Quiz: What's your messaging superpower? – tryinteract.com/share/quiz/67979624c16f720015e296ad Sprint: The Exact Factor – shop.mywritehandwoman.com/exact-factor-sprint/ Website: mywritehandwoman.com sales copywriting, messaging strategy, brand voice, differentiation in marketing, copy that converts, clarity over creativity, unique value proposition, positioning statements, headline formulas, call to action tips, email marketing copy, sales page best practices, content that sells, brand voice guide, conversion copy, storytelling for brands, offer messaging, launch copy tips, social media captions that convert, consistent brand messaging

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership. Whether you're a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space. What You'll Learn in This Episode: Why creators should stop chasing algorithms and start building authority How Collective Voice is helping creators monetize authentically and inclusively What “creator-first” actually means from a platform perspective How AI and automation can support creator workflows (without killing the vibe) Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message Why Gen Z is redefining influence—and what your brand can learn from them Clair also shares: Her journey into the creator economy The one action every creator should take this week to clarify their story The biggest red flag when evaluating creator partnerships Her go-to KPI and favorite resource for staying ahead in marketing Resources & Links: Learn more about Collective Voice Follow Clair Sidman on LinkedIn Read: The Creator Pay Deep Dive featuring Michelle Thames Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets. What You'll Learn The difference between audience, customers, and community—and how to move people through each stage Low-budget brand activation ideas (pop-ups, demos, collabs, UGC stations) that work for small businesses A promo timeline for events: content to post 30/14/7/1 days out to fill the room How to use social media + events together (reels prompts, UGC capture, micro-influencer seeding) Measuring success beyond likes: attendance, repeat purchase, referrals, retention, LTV Post-event follow-up that converts one-time attendees into loyal community members Guest Resources Website: brandfeltactivation.comLinkedIn: linkedin.com/in/ambertheactivatorInstagram: @ambertheactivator Ideal For Entrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy. What You'll Learn The “alignment over hustle” method to grow without burning out How to clarify your message, niche positioning, and brand promise A step-by-step plan to go from hidden gem to paid + booked Authority content that attracts ideal clients (and what to stop posting) Pricing and offer tips to charge your worth (and stick to it) The visibility routine: confidence, consistency, and conversion Guest Resources Website: jodikayedwards.com Programs: jodikayedwards.com/ceo, jodikayedwards.com/indemand Instagram: @jodikayedwards Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Ideal For Coaches, service providers, and creators who know they're great at what they do but aren't being seen, booked, or paid at the level they deserve—and want a clear, confidence-boosting path to consistent clients. personal branding for entrepreneurs, get seen get paid, hidden gem to in-demand, alignment over hustle, brand messaging clarity, authority content strategy, pricing your services, confidence to show up online, visibility routine, client attraction system, sustainable marketing, storytelling for brands, offer positioning, charge your worth, consistency for creators,

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results. What You'll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast Simplify to scale: streamline your offer suite so people instantly “get it” Visibility without the ick: show up, sell, and stay authentic on social Mindset that moves money: ditch self-limiting beliefs and price with confidence Operations that support sales: practical systems for delivery, follow-up, and consistency Who It's For Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels. Guest Resources Website: stephrubio.comInstagram: @virtually_stephrubio Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams. What You'll Learn The multi-passionate blueprint: how to structure multiple offers under one clear brand Smart messaging: talk to one audience while selling more than one thing Systems that save time: content batching, quarterly planning, and light-lift launches Confidence + visibility: show up boldly online without burning out Revenue design: turn skills into diversified income streams that actually fit your life Resources Website: ebonynstroder.com E-commerce: shopatlastfashion.com Instagram: @MultipassionateEbony Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Ideal For Creators, coaches, beauty pros, and small business owners who resist “pick one thing” advice and want a sustainable way to embrace all their gifts while growing revenue. multi-passionate entrepreneur, diversified offers, personal branding for creatives, marketing multiple offers, visibility strategy, content systems for entrepreneurs, confidence online, beauty industry entrepreneur, small business growth, purpose-driven business, build a brand without niching down, time management for creators, income streams for coaches, audience clarity, sustainable marketing,

In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff. Whether you're pitching yourself for the first time, trying to expand your brand beyond social media, or tired of waiting for “permission” to show up boldly—this conversation will light a fire under you. What You'll Learn in This Episode: How to turn your personal story into a powerful brand message Why your lived experience is your superpower in PR The truth about landing media coverage as a values-driven entrepreneur 5 ways to build brand visibility beyond social media How to pitch yourself without overthinking or playing small Why someone less qualified is getting the spotlight you were made for How to start positioning your brand for real media opportunities Resources + Links Mentioned: Follow Lyndsey on Instagram: @lyndseyakers Subscribe to her newsletter: https://www.lyndseyakers.com/newsletter Listen to the Present and Powerful Podcast: https://podcasts.apple.com/us/podcast/present-and-powerful-omnipresence-in-leadership/id1794804827 Learn more about Akers&Co: http://www.akers.co Next Steps for Listeners: ✨ Ready to stop playing small and get visible with confidence?Start with Michelle's FREE 7-Day Visibility Challenge to get clear on your message and start showing up in a way that attracts aligned opportunities.

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you're pivoting or re-igniting your spark at 40+). What You'll Learn The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients Practical steps to balance passion and profit (pricing, offers, boundaries) Burnout prevention: systems, routines, and energy management that actually work Getting started (or restarted) with your personal brand—without feeling fake or forced Guest Resources Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar Instagram (Tahnee): @tahneeunlimited Ideal For Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:

Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes.What You'll LearnThe “15→15” system: content → keyword → conversation → bookingHow to choose one offer and one keyword for the weekThe one-sentence offer line that makes people instantly “get” what you doCopy-and-paste Saved Replies Stack for deliver → clarify → inviteA 15-minute multi-platform routine (IG, LinkedIn, YouTube Shorts, podcast)The five metrics that actually predict sales (not vanity likes)Action StepsWrite your offer line with the fill-in template.Set POWER as this week's keyword and add it to every post.Save the three replies (delivery, clarifier, invite) inside your DMs.Post one 60-second tip with a keyword CTA today.Track DMs started, replies, bookings, and revenue for seven days.Resources Let's Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREPower Hour (Visibility/Podcast Audit): DM POWER on Instagram for the booking link.Spotify Q&A: What's your offer line? Share it and I'll give feedback in a future episode.

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.What You'll LearnThe lean, high-impact marketing moves to grow on a shoestringHow to set up post-purchase funnels that create repeat buyers & referralsA simple, sustainable content system for busy women with a 9–5What to stop doing (common money/time wasters in early marketing)How to align your schedule, boundaries, and business model to avoid burnoutGuestLindsey Wagnon — Founder, Lindsey Wagnon Marketing; host of The Savvy Startup Marketer podcast; specialist in strategic, affordable, automation-driven marketing for women-owned small businesses.Website: lindseywagnon.comInstagram: @lindseywagnonmarketing

In this fun and insightful episode of Social Media Decoded, host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth, to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast.Kaelyn shares her top strategies for creating actionable content, sparking meaningful engagement, and building a loyal, thriving community. If you're tired of posting and getting nothing but crickets, this episode is your wake-up call! Learn how to create content that actually connects, works with the algorithm, and turns followers into superfans.Whether you're a coach, content creator, small business owner, or digital marketer—this is a must-listen!What You'll Learn in This Episode:✅ Why your content might be flopping (and how to turn it around)✅ The key ingredients of content that gets people talking✅ How to create social posts that build real community✅ What most brands get wrong about engagement✅ How to use storytelling, trends, and consistency the right way✅ Kaelyn's favorite hacks for beating the algorithm and staying relevantGuest Info:

Think PR is only for big brands with big budgets? Think again. In this episode of Social Media Decoded, host Michelle Thames sits down with Katrina Owens, founder of Knockout Directive and a top brand and publicity expert, to reveal how any personal brand can use public relations to skyrocket visibility and attract game-changing opportunities. Katrina shares how one speaking gig completely transformed her career, why building a “blue ocean” personal brand is your ticket to standing out, and exactly how PR can fuel your social media growth. You'll discover practical, beginner-friendly PR strategies you can start using today to get featured in podcasts, publications, and stages—without waiting for a massive following. Whether you're a coach, service provider, or online entrepreneur, this episode will teach you how to pitch yourself with confidence, leverage your wins for more visibility, and build a brand that feels famous for the right reasons. What You'll Learn in This Episode: Why PR is a secret growth weapon for personal brands The key elements of a “blue ocean” brand How PR and social media work together for maximum reach 3 steps to become press-ready today Ways to repurpose and leverage PR wins for long-term growth Connect with Katrina Owens: Website: https://www.knockoutdirective.com Instagram: https://www.instagram.com/knockoutdirective/ Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!public relations for personal brands, PR strategies for entrepreneurs, how to get featured in the media, PR tips for coaches, blue ocean branding, personal brand PR tactics, grow your brand with PR, podcast PR tips, how to become press-ready, publicity for entrepreneurs

If you're still telling people to “click the link in bio,” you might be losing sales. In this powerful Fast-Fix Friday episode, host Michelle Thames breaks down why DM automation is outperforming traditional links—and exactly how to use it to convert more leads and boost engagement on Instagram. Michelle shares: The psychology behind why “comment to buy” works A 3-step strategy to set up keyword-triggered DMs (without being techy) Real examples for coaches, product-based brands, and service providers How to hack the IG algorithm using DMs The secret to turning your content into a 24/7 lead machine Plus, get her Done-for-You DM Automation Mini-Kit—with pre-written templates you can plug into ManyChat or Meta's native tools for just $10. If you're tired of low clicks and zero conversions, this episode is your sign to stop linking out—and start closing inside the DMs.

In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Deidra Fogarty, business coach, marketing strategist, and founder of Black Girls Teach. Deidra shares how educators can turn their classroom expertise into thriving coaching and consulting businesses. If you're an overworked teacher ready to monetize your skills and build a personal brand that pays, this episode is packed with game-changing insights.Whether you're a current educator or recently left the classroom, you'll learn how to package your knowledge, position yourself as a thought leader, and confidently step into entrepreneurship.What You'll Learn in This Episode:✅ Why educators already have expertise that can be monetized✅ The first steps to building a profitable personal brand as a teacher✅ How to turn your educational background into a thriving coaching or consulting business✅ Social media tips to build visibility and attract clients✅ A mindset shift from being a teacher to becoming a CEO✅ How Deidra helps educators package their offers and make consistent incomeGuest Info:

In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.Topics Covered:Why I'm pivoting out of agency lifeBuilding a lean, impactful media companyWhat I'm keeping vs letting goHow I'm integrating coaching, community, retreats, and strategyBuilding a personal brand media company for visibility & legacyWhat this means for YOU (and how we can work together)Let's Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

Ever wondered what it really takes to sell out a women's business event? In this no-fluff episode of Social Media Decoded, Michelle Thames takes you behind the curtain of Elevate & Empower LIVE 2025—sharing her proven strategies for curating the right room, building buzz, and delivering massive value that converts. You'll discover why most events leave you with just a selfie (and no ROI)—and how Michelle flips the script with a playbook that prioritizes execution, community, and results. In this episode, you'll learn: The #1 reason most women's conferences miss the mark (and how to do it differently) The 4-step event framework that fills any retreat, summit, or mastermind—even if you're starting from scratch How to choose (and pitch) speakers who drive value, action, and next-level transformation Insider strategies for audience research, sponsor outreach, and building a buzzworthy promo calendar What actually happens at Elevate & Empower LIVE—from VIP dinners to networking Bingo Nights and hands-on workshops Tangible takeaways you can steal for your next launch or event—whether you have 5 seats or 50 Meet the 2025 Speaker Lineup: Jordan Gill (Systems Saved Me): The queen of clarity and systems for service providers and coaches Taylor Smith (Power Table Live): Community-building strategist and “Community is the New Currency” movement leader Candace Junée (Epic Fab Girl): Marketing expert and offer-crafting powerhouse for ambitious women entrepreneurs PLUS:Michelle's real talk on why she hosts events (and how they've changed her life and business), behind-the-scenes moments, and how you can get in the room—or steal her blueprint for your own. Ready for more? Download Michelle's free Event Promo Pack for scripts, outreach templates, and her full event checklist.Join the email list to get first dibs on tickets, bonuses, and resources to take your brand to the next level. Resources Mentioned: Elevate & Empower LIVE 2025 Tickets Event Promo Pack Download – HERE Connect on Instagram: @michellelthames Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! how to fill an event, women's business event, entrepreneurship conference, speaker pitching, event promo strategies, visibility, marketing, Elevate & Empower LIVE, Michelle Thames, women in business, business networking, event launch tips

Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women's Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance. Key Points Covered Opportunity Radar: How Michelle spotted and responded to the BWE call for speakers in under 15 minutes. Exact Pitch Email Template: Subject line, credibility bullets, and closing sentence that got the yes. Follow-Up Timeline: 48-hour bump, 96-hour LinkedIn nudge, and the “asset ask” that guarantees video + photos. Stage-to-Story Workflow: Five IG content pieces—hero photo, reel, carousel, Stories highlight, quote graphic—and the 7-day posting schedule. Monetization Play: Convert your talk into a newsletter hook, podcast episode, and $37 mini-offer. Action plan listeners can copy this week to pitch their own stages. Action Steps Create a Google Alert: “[Your industry] + call for speakers + 2025.” Customize Michelle's pitch email (see PDF). Schedule two follow-up reminders in your calendar. Secure recording and photo pass before event day. Use the Stage-to-Story checklist to plan five posts from one talk. Resources Mentioned Power Hour – Visibility Power Session Pitch Audit FREE Stage-to-Story Checklist - DM ME on IG @michellelthames and ask for this (say you listened this episode

This episode hands you a clear, week-by-week roadmap for August, showing exactly how to fix your funnel, optimize one platform, activate community, and upsell with smart surveys—so you can boost visibility and revenue without overwhelm. Key Points Covered Why one focus per week beats multitasking for brand growth Week-1 “Bio & Link” funnel audit to capture more leads instantly Week-2 SEO tune-up for Instagram, LinkedIn, or your podcast trailer Week-3 micro-challenge framework to spark community engagement Week-4 upsell-and-survey strategy that drives sales and market research in one move Two 90-minute implementation blocks to lock in momentum Action Steps Rewrite your IG bio and replace multiple links with one clear freebie. Add keyword-rich alt text to ten existing posts or publish a 60-second podcast trailer. Run a five-day challenge inside your group or Stories to activate members. Offer a bite-size product and survey buyers on next-step desires. Resources Mentioned Visibility Insider newsletter for the printable F.O.C.U.S. worksheet- DM Me on IG @MichelleLThames Free 7-Day Visibility Challenge for daily accountability Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Share This Episode Post a screenshot to your Stories with the week you're tackling first and tag @socialmediadecodedpod and @michellelthames. Your plan could be highlighted in an upcoming recap. August marketing plan, monthly brand action plan, weekly content strategy, Instagram funnel audit, social media community challenge, upsell survey method, Michelle Thames visibility tips, 4-week business growth roadmap, social media action plan 2025, small business August strategy

Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results. Key Points Covered What changed in 2025: Instagram's new crawlable post wrapper How alt text, captions, and on-page engagement now fuel Google ranking Difference between hashtag reach and true search indexing Three fast wins: keyword-first captions, strategic alt text, and carousel keyword stacking Power tip: cross-linking your post in Threads for instant backlink juice Action Steps Front-load keywords in the first 120 characters of future captions. Write descriptive alt text for at least ten existing posts. Post a fresh carousel with slide-by-slide keyword variants and a clear CTA. Check out the new Visible & Booked merch and share how you're wearing it! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram SEO update 2025, Google indexing Instagram posts, how to write alt text on IG, Instagram captions for SEO, Instagram carousel SEO strategy, social media search traffic, evergreen Instagram reach, Michelle Thames podcast, IG algorithm changes 2025, optimize Instagram for Google search

Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.” Key Topics Covered The hidden “cash register” problem: Why valuable posts alone don't prompt purchases Mindset flip: Treat every post like a mini storefront, not just a value bomb Offer-Line Formula: 1 sentence, action-oriented, friction-free (plus swipe examples) Real-life micro case study—900-follower account → 3 retainer clients in 14 days Quick caption edit demo you can implement in 5 minutes How offer lines boost reach and revenue (algorithm loves conversions!) Action Steps Edit your latest post: Add one clear offer line (link-in-bio, DM keyword, or Power-Hour booking). Pin a Story highlight called Work With Me or Start Here. Share your updated post in Stories and tag @socialmediadecodedpod for feedback. Links & Resources Book a Power Strategy Session HERE Follow the show on IG: @socialmediadecodedpod   Check out the new Visible & Booked merch and share how you're wearing it! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Share the Episode Screenshot this episode, add your new offer line in text, and tag @socialmediadecodedpod and @MichelleLThames so Michelle can repost your win! Drop thoughts or questions in the Spotify Q&A feature—your comment may be featured next week. Instagram sales tips 2025, convert followers to customers, Instagram CTA examples, how to sell on Instagram captions, Instagram conversion strategy, Michelle Thames podcast, IG offer line formula, monetize Instagram content, social media checkout mistake, Instagram marketing for small business

Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers. You'll learn how to clarify your community's purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days. If you've been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today. What You'll Learn in This Episode: Why communities outperform “audiences” in 2025The four pillars of Michelle's C.A.R.E. Framework™ A 4-step launch blueprint to activate your first members Real-world case study: how one small group turned into $4,400 in revenue The biggest mistakes that kill engagement (and how to avoid them) Michelle's 48-hour action challenge to jumpstart your own group Action Steps: Write your community's promise statement (the transformation members will get) Invite your “Founding Five” personally via DM or email. Launch one simple weekly ritual to build momentum. Tag @socialmediadecodedpod with your progress for a chance to be featured! Links & Resources: Book a Community Power Hour with Michelle Download the FREE Community Kick-Start Checklist HERE Follow the podcast on Instagram: @socialmediadecodedpod Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Share This Episode: Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode! build online community 2025, start online community small following, Michelle Thames community strategy, community engagement ideas, how to launch a micro-community, social media community building tips, C.A.R.E. Framework Michelle Thames

Are you struggling to show up confidently online and clearly communicate your brand message? In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle's Elevate & Empower Community. Robin shares what wasn't working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you've ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you. Key Topics Covered: The reality of podcasting in 2025 (and why “just posting” isn't enough) The one-sentence promise every podcast needs How to create bingeable, searchable episodes listeners can't resist Why consistent publishing matters (and how to batch like a pro) The power of shareable episodes, shoutouts, and community-building How to tap into other people's audiences to accelerate growth Repurposing your podcast for Reels, Shorts, and LinkedIn Visibility hacks for all ages and backgrounds—no fame required! Real examples from Michelle's own clients and listeners Simple steps to avoid “podfade” and build momentum Action Steps: Define your show's promise and who it's for Brainstorm 3 “pillar episodes” and give them SEO-friendly titles Repurpose each episode into 2–3 social posts this week Pitch yourself to another podcast (or ask a friend for a swap) Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod Links & Resources: Book your Power Hour (Podcast Strategy) HERE Podcast Launch Kit Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames Podcast growth 2025, how to start a podcast, grow your podcast audience, Michelle Thames, Social Media Decoded podcast, podcast strategy for beginners, podcast marketing, how to get podcast listeners, audio content tips

Instagram engagement in 2025 has shifted—so what's actually working now? Michelle Thames breaks down why likes and comments are down, how the IG algorithm has changed, and the exact 5-day action plan that's helping everyday people, creators, and business owners revive their reach and community. Plus, Michelle announces the launch of her new Visible & Booked merch collection—perfect for anyone ready to be seen and celebrated online! Key Topics Covered: Why IG engagement is down for so many in 2025 The algorithm's new focus on saves, shares, and authenticity How anyone can get discovered with IG SEO (captions, alt text, keywords) The 3 most common engagement mistakes (and real listener examples) Michelle's “5-Day IG Engagement Fix” that works for any niche How to connect, build community, and make your content truly shareable The power of showing up—on Stories, Reels, and in your DMs How to get involved with the show: comment on Spotify, join the conversation on Threads, or DM Michelle on IG Action Steps: Try the 5-Day IG Engagement Fix (poll, carousel, go Live, shoutout, ask for saves/shares) Reply to Michelle's Q&A on Spotify or tag @michellelthames on Threads and IG with your results Check out the new Visible & Booked merch and share how you're wearing it! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram engagement tips 2025, IG algorithm 2025, Instagram SEO, how to get more engagement on Instagram, Michelle Thames, social media podcast, IG content strategy, Instagram tips for beginners, visibility online, podcast for creators