Social Media Decoded

After being fired from her “safe” job in healthcare, host Michelle L. Thames turned her setback into the launchpad for a thriving career in marketing, entrepreneurship, and now authorship. In this very special episode, Michelle celebrates the release of her brand-new book — From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose. She shares the behind-the-scenes story of how getting fired changed everything, the lessons she learned about resilience and visibility, and how you can use your own story to build a powerful, profitable personal brand. If you've ever faced rejection, failure, or the fear of starting over — this episode will remind you that your story isn't over… it's just getting good. In This Episode, You'll Learn: The pivotal moment that inspired From Fired to Featured How being fired led Michelle to discover her true purpose The biggest lessons from her entrepreneurial journey Why your story is your most powerful marketing tool How to step into your own “featured” era and build a brand with purpose Key Quotes “Being fired was my wake-up call, but being featured became my purpose.” “Your story — the messy, real parts — is your brand's greatest strategy.” “You don't need to wait for permission to be seen. You just need to start.” Resources Mentioned From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose → AMAZON (available on Amazon, Barnes & Noble, Walmart, and everywhere books are sold) Listen to more episodes of Social Media Decoded → bleav.com/shows/social-media-decoded If this episode encouraged you, grab your copy of From Fired to Featured today and start building your brand with purpose. Then tag @michellelthames on Instagram or LinkedIn and share your “featured” moment — Michelle might shout you out on the next episode! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this behind-the-scenes episode, Michelle Thames reveals exactly how her podcast has quietly become one of the most powerful client-attraction systems in her business.You'll learn the step-by-step process she uses to transform listeners into paying clients — without chasing, cold DMs, or complicated funnels. Michelle walks through her 3-Step Podcast-to-Client Framework and shares how intentional content creates connection, not coincidence. What You'll Learn Why your podcast (or YouTube channel) is the most underrated lead magnet you already have. The 3 phases of Michelle's visibility funnel: Awareness → Connection → Conversion. How to map episodes directly to your freebie, community, or offer. How to use storytelling instead of sales pitches to nurture trust. The exact method Michelle uses to identify “conversion magnet” episodes. Resources & Mentions Connect with Michelle on Instagram: @michelleLthames Book a VIP Strategy + Implementation Day: DM “VIP” on Instagram Podcast funnel, marketing strategy, visibility coach, how to get podcast clients, relationship marketing, soft launch strategy, Michelle Thames, Social Media Decoded podcast, visibility funnel, marketing systems Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her attract sponsors like Chicago French Press and ShinePages for her Elevate & Empower LIVE event — without cold pitching or begging. Michelle breaks down how to build authentic partnerships, structure sponsorship tiers, and pitch your event like a collaboration, not a donation. You'll learn how to create emotional brand alignment, overdeliver value, and transform one-time sponsors into long-term relationships. If you're planning an event or retreat and want to secure sponsors confidently and authentically, this episode is your blueprint. Listen now to learn how to get sponsors the right way — through connection, storytelling, and strategy. event sponsorship tips, brand partnerships, relationship marketing, how to get event sponsors, influencer marketing strategy, Michelle Thames podcast, community building, event planning tips, sponsorship proposal ideas Key Takeaways: Don't sell sponsorships — create partnerships. Relationships build trust faster than pitch decks. Overdeliver, follow up, and nurture your partners. Make your sponsors feel part of your mission. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the secret to creating lasting impact after your event — a powerful Community Follow-Up Plan. Most people stop marketing once the event is over, but Michelle shows why the real momentum starts afterward. She breaks down her proven system for keeping attendees connected, engaged, and ready for your next offer. You'll hear her step-by-step framework, plus behind-the-scenes insights into how she's preparing to follow up with guests from her sold-out Elevate & Empower LIVE event. Listen now to learn how to turn your attendees into loyal community members — and your events into ecosystems. event follow-up plan, community marketing, post-event strategy, event marketing tips, relationship marketing, visibility coach, Michelle Thames podcast, She Connects, networking strategy, entrepreneur marketing Key Takeaways: The event isn't over when it ends — it's just beginning. Nurture attendees while the excitement is high. Automate touchpoints but personalize the experience. Use feedback to refine your next event and build loyalty. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist Michelle Thames reveals the real story behind her sold-out Elevate & Empower LIVE event — and how it happened without relying on paid ads. Michelle shares her relationship-driven soft launch framework: how she built trust and anticipation months before ticket sales, the “soft list” tactic that filled her first spots, and the personal touches that made people feel seen and valued. You'll hear her honest reflection on testing Eventbrite ads (and why they didn't work) plus the behind-the-scenes systems that made her organic marketing run like a machine. If you're planning a launch or event, this episode will completely shift how you see visibility and sales. Listen now to learn how to sell out your next offer through relationships, not ads. soft launch strategy, event marketing, relationship marketing, Michelle Thames podcast, community marketing, personal branding, organic marketing strategy, visibility coach, event planning tips Key Takeaways: You can't out-advertise a lack of trust. Community creates momentum. Personal invites outperform paid ads. Relationships are your most profitable marketing channel. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this cozy yet strategic episode of Social Media Decoded, marketing strategist and visibility coach Michelle Thames pulls back the curtain on her Sunday CEO Reset — the weekly ritual that keeps her grounded as a mom, wife, and multi-passionate entrepreneur. She shares how to plan your week with intention, align your energy before you touch your to-do list, and create systems that support your family and your business. You'll learn her exact Sunday routine, energy-audit process, and how she organizes multiple brands, projects, and personal commitments without chaos. Listen now to reclaim your Sundays, reduce overwhelm, and step into your new week with clarity, confidence, and calm CEO energy. Keywords:weekly planning for entrepreneurs, Sunday reset routine, Michelle Thames podcast, productivity for moms, multi-passionate entrepreneur, CEO mindset, visibility coach, content planning, business organization for women Key Takeaways: Your energy plan matters as much as your task list. Theme your days for focus and flow. Conduct a weekly energy audit to prevent burnout. Peaceful planning creates powerful execution. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist Michelle Thames helps entrepreneurs and creators finally break free from content overwhelm. If you've been overthinking every caption, sitting on drafts, or second-guessing your strategy, this episode gives you the exact framework for what to post this week — without stress. Michelle shares how overthinking is blocking your visibility and offers a simple “Content Clarity List” that balances storytelling, teaching, proof, and personality. You'll walk away knowing exactly what to post each day, how to stop perfectionism from stalling your progress, and how to stay consistent even when you're busy. Listen now to simplify your strategy and start showing up with confidence and clarity.content creation tips, social media content plan, Michelle Thames podcast, visibility strategy, overthinking content, content calendar for entrepreneurs, what to post this week, personal branding tips, content consistency, social media marketing Key Takeaways: Perfectionism is the enemy of consistency. Your audience values honesty and frequency over polish. Use the 5-day content mix to stay consistent and balanced. Every post builds authority, even the imperfect ones. Join the Free 7-Day Visibility Challenge → joinmichellethames.com/visibility Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special founder spotlight, Michelle sits down with Robin Newberry, the visionary founder of Shine Pages, a platform designed to help women entrepreneurs easily create beautiful websites, funnels, and digital homes without the tech overwhelm. With Elevate & Empower LIVE 2025 officially sold out, this episode celebrates what's possible when women collaborate instead of compete. Michelle and Robin dive deep into the story behind Shine Pages, the power of taking imperfect action, and why simplicity and visibility are the ultimate keys to growth. Together, they share how community and collaboration have transformed their businesses — and how you can step into 2026 with confidence, clarity, and streamlined systems that support your shine. What You'll Learn: The inspiring story behind Shine Pages and how it all began Why “imperfect action” is the secret to building momentum How women founders can simplify their tech and scale with ease Why collaboration over competition is the new business model Exciting new Shine Pages features (like launch kits!) Michelle's announcement: She's moving everything to Shine Pages! Resources Mentioned: Try Shine Pages free for 14 days with Michelle X Shine Pages https://shinepages.com/michelle-thames Join the waitlist for Elevate & Empower LIVE 2026 → https://stan.store/michellelthames Follow @shinepages and @michellelthames on Instagram Connect:Subscribe to Social Media Decoded on your favorite platformJoin Michelle's email list for visibility + marketing tipsTag us with your takeaways — we'd love to feature you on our stories! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this empowering episode of Social Media Decoded, marketing strategist Michelle Thames shares how to build authority online — even if you're not the loudest voice in the room. Discover how quiet consistency, clarity, and credibility can do more for your visibility than any viral post ever could. Michelle reveals three powerful mindset and strategy shifts that help entrepreneurs stand out authentically and create lasting impact. She also celebrates her sold-out Elevate & Empower LIVE event and shares a behind-the-scenes look at how authority and trust made it possible. If you've ever felt overlooked online or unsure how to lead in your own way, this episode will inspire you to embrace your calm confidence and own your influence. Listen now and learn to turn quiet power into undeniable authority. authority building, visibility strategy, Michelle Thames podcast, personal branding tips, social media marketing for entrepreneurs, leadership mindset, women in business, build trust online Key Takeaways: Authority is built on consistency, not volume. Clarity and repetition create credibility. Quiet leadership is powerful and profitable. Show your expertise through results, not noise. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Haley Thomas, founder of The Passion Pursuit, to talk about how creative entrepreneurs can stop treating their dreams like a side hustle and start building businesses that actually feel good. Haley shares her story of walking away from the “safe” path to rediscover her joy and purpose—and how she now helps women align their values, passions, and profit to create a business that funds their dream life. Together, Michelle and Haley dive into: How to move past fear and perfectionism to take messy, aligned action Why joy is the most underrated business strategy How to design your business model around your lifestyle (not the other way around) The power of boundaries, saying no, and protecting your energy The truth about consistency and showing up when motivation fades How to reconnect with your passion when burnout hits This episode is a must-listen for any entrepreneur who's ready to stop overthinking, start creating, and build a business that supports their whole life—not drains it. entrepreneurship, business mindset, women in business, passion and purpose, burnout recovery, business strategy, personal growth, self-care for entrepreneurs, creative entrepreneurs, Haley Thomas, Michelle Thames, The Passion Pursuit Listen Now If you're ready to align your passion with your purpose and stop playing small, press play on this empowering conversation. Connect with Haley Thomas Instagram: @thepassionpursuitco Website: www.thepassionpursuitco.com Coaching & Retreats: Visit her site to explore programs that help you build a purpose-driven business that feels good and funds your dream life. Connect with Michelle Instagram: @michellelthames Podcast: Social Media Decoded — new episodes every week! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling like you're doing everything right online — but no one's noticing?In this episode of Social Media Decoded, marketing strategist Michelle Thames breaks down the three biggest visibility mistakes keeping talented entrepreneurs and creators stuck in the shadows. Discover why showing up everywhere isn't the same as being strategically visible, how to stop posting without positioning, and what it really takes to turn awareness into authority. Michelle shares a fresh perspective on building depth in your content and real-world examples — including how a single speaking opportunity at the Her AI Era Summit led to a new online summit invitation. Tune in for practical visibility tips, mindset shifts, and strategies that make your brand memorable — not just visible. Listen now and learn how to show up with purpose, depth, and consistency. visibility strategy, marketing mindset, social media growth tips, Michelle Thames, Social Media Decoded, online business growth, content strategy podcast, digital marketing coach, personal brand visibility, how to get noticed online Key Takeaways: Visibility starts with positioning, not just posting. Depth builds trust faster than reach. Nurture your existing audience before chasing new ones. Every post is an opportunity to reinforce your brand message. Resources: Join the Elevate & Empower Collective → https://stan.store/michellelthames Follow @michellelthames on Instagram Subscribe to Social Media Decoded on Apple Podcasts or Spotify Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey.Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratch, and learning that every delay is direction. If you've been asking, “When will it be my turn?”—this episode will remind you that your growth is already in motion. You'll walk away with three mindset shifts to trust your current season and practical steps to align your strategy with purpose.

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

LeBron James just dropped a new Hennessy ad that's more than a commercial — it's a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands. What You'll Learn: Why LeBron's latest Hennessy campaign is a case study in strategic storytelling How to own your narrative instead of letting others tell your story The importance of brand alignment when partnering with other companies or creators How to use timing and anticipation to build buzz around your launches What LeBron's three-step “visibility playbook” can teach every entrepreneur Key Takeaways: Control your story. You are the narrator of your brand — not social media, not the algorithm. Align with legacy. Choose collaborations that reflect your values and elevate your visibility. Master the moment. The right timing can turn an announcement into a movement. Listen Now If You're: A multi-passionate entrepreneur ready to be seen and paid A marketer or creator who loves dissecting great campaigns A business owner learning how to build anticipation before a big launch Connect with Michelle: Follow Michelle on Instagram → @michellelthamesJoin the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income. This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands. Michelle breaks down what works, what doesn't, and how to shift from “event burnout” to strategic brand building. In This Episode, You'll Learn: Why connection is the most powerful marketing strategy for women in business How to use small events to build a big brand (even if you're just starting) The systems Michelle uses to plan, fill, and repurpose every live experience How events became her secret weapon for building authority and new income streams What she'd do differently if she were starting over today Featured Freebie Grab Michelle's Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG! Download the Free Kit Here “People don't show up to your event because of the flyer — they show up because of the feeling. Connection is what converts.” Next Steps Ready to create your own visibility plan or host your next profitable event? Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth. Book Your Strategy Call Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community.

In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth. Michelle shares her top 3 lessons from Bloom & Grow Live: Why community matters more than hustle. How clarity comes from connection (sometimes the best ideas come over tacos, not slides). Why investing in yourself is the ultimate power move if you want others to invest in you. She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan. Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum. business conference tips, women entrepreneurs event, visibility coach Michelle Thames, Elevate & Empower LIVE Chicago, networking tips for entrepreneurs, how to grow your business in person events, community for women entrepreneurs, personal branding conference 2025 Resources & Links Mentioned

Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn't need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you'll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle's personal story of building visibility without a perfect niche Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs are sleeping on Threads — but it's one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets. In this episode of Social Media Decoded, host Michelle Thames breaks down exactly how she'd build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts to generate endless post ideas, Michelle shares her proven 5-step framework for growing an engaged audience without burning out. If you've been wondering how to stand out in a crowded digital space, Threads could be your biggest opportunity. Michelle has already sold tickets, landed collaborations, and secured speaking gigs directly from Threads — and today she's giving you the blueprint to do the same. What you'll learn in this episode: Why Threads is still an untapped goldmine for visibility in 2025 How to set up your profile with intention to attract the right audience The best types of content to post on Threads (and what NOT to post) How to use ChatGPT prompts to stay consistent and never run out of ideas Ways to collaborate on Threads to land partnerships, podcast swaps, and speaking opportunities How to sell through connection without being pushy or salesy Resources & Links Mentioned in this Episode: DM Michelle the word THREADS on Instagram @MichelleLThames to get her free Threads Prompt Guide. Grab Michelle's free 7-Day Visibility Audio Series  Connect with Michelle on Threads → @michellelthames Threads marketing, how to grow on Threads, build an audience on Threads 2025, Threads strategies for entrepreneurs, Threads for visibility, how to sell event tickets on Threads, ChatGPT content prompts, visibility for coaches and entrepreneurs, Threads engagement tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you invest in visibility strategy? Real results. In this episode of Social Media Decoded, host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny's story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically. Michelle also shares why these breakthroughs are just the beginning of what's possible at Elevate & Empower LIVE in November — a transformational event for women entrepreneurs ready to rise. What You'll Learn in This Episode: Genny Mack's story of visibility transformation Why clarity and confidence are the keys to showing up online The difference between random posting and strategic content How client spotlights can inspire your own breakthrough Why Elevate & Empower LIVE is the room you need to be in Resources + Links: Follow Genny on IG: @gennymack__

Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded, host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life. From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she's learned in building transformational experiences for women entrepreneurs. She also shares why in-person community is worth every bit of effort and why Elevate & Empower LIVE is the room you need to be in this November. What You'll Learn in This Episode: The real challenges of planning a live event How constant follow-up is a success strategy Why in-person rooms accelerate connection and growth Gratitude lessons Michelle has learned through the process Why Elevate & Empower LIVE is worth being in the room Resources + Links:

Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline. Michelle also shares what's next as she prepares for Bloom and Grow Live in Nashville, plus a peek at what's coming in October. Most importantly, she reminds listeners that now is the time to grab their ticket for Elevate & Empower LIVE in November before spots are gone. What You'll Learn in This Episode: 3 visibility lessons from the past week How consistency builds authority (even when it's not perfect) Why follow-up is the secret sauce to networking What's next for Michelle's events and travel Why this is your sign to join Elevate & Empower LIVE Resources + Links:

Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville. Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities. Plus, she shares why live events like Elevate & Empower LIVE in November are where faith and strategy collide, and why being in the room is the fastest way to grow your authority and income. What You'll Learn in This Episode: Why attending conferences accelerates your visibility The 4 steps Michelle uses to prep for every conference Practical networking tips to build lasting relationships How to turn one conference into six months of visibility momentum Why you need to be in the room at Elevate & Empower LIVE Resources + Links:

Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too. Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time. What You'll Learn in This Episode: Why most content strategies don't attract paying clients The difference between attention content and authority content The 3-part framework for creating authority content Real-life example of a client transformation Next steps to build your authority content strategy Resources + Links:

It's my birthday

In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world. What You'll Learn in This Episode: The biggest shifts happening in Instagram marketing right now. Why conversations in DMs are becoming the new storefront. How automation + AI can help you grow without burnout. The KPIs and metrics growth leaders actually care about. Where Anna sees digital growth evolving over the next 1–2 years. Action Step:DM me the word PROMPTS on Instagram (@michellelthames) and I'll send you my free list of 10 ChatGPT prompts to boost your visibility and make content creation easier. Resources & Links: Learn more about manychat → HERE Join the Instagram Summit Online with 30 % OFF w code DECODED30 https://igsummit.manychat.com/virtual Connect with Anna Tutckaia on LinkedIn → HERE Follow me on Instagram → @michellelthames Subscribe to Social Media Decoded wherever you listen to podcasts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames explains why content alone won't bring clients — you need an ecosystem. Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales. If you're ready to stop chasing likes and start building authority, this episode will show you the way. What You'll Learn in This Episode: What an ecosystem is and why it matters for entrepreneurs The 3 steps to building an ecosystem that sells How social media fits into your bigger strategy Why consistency gets easier once your ecosystem is in place Resources + Links:

Fresh off the plane from Los Angeles, I'm recapping my experience at the Instagram Summit 2025, where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia. In this episode, I'm sharing:✨ Behind-the-scenes of being in the room with top creators, executives, and brands.✨ My 3 biggest takeaways about AI, visibility, and where social media is headed.✨ Why conversations in the DMs are becoming the new storefront.✨ How you can leverage AI + visibility right now to stay ahead. This isn't just a recap, it's a roadmap for entrepreneurs, executives, and multi-passionate women who want to grow without burning out. And because I always want you to take action, I've created a bonus gift for you DM me the word PROMPTS on Instagram (@michellelthames) and I'll send you my free list of 10 ChatGPT Prompts to boost your visibility. What You'll Learn in This Episode: Why visibility creates opportunities you can't even imagine. The role of AI in saving time + scaling your marketing. How community and automation work hand in hand. Actionable ways to prepare for the next wave of social media growth. Resources & Links: Connect with manychat → https://app.manychat.com/ Follow Anna Tutckaia on LinkedIn → https://www.linkedin.com/in/annatutckaia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app DM me “PROMPTS” on IG for your free ChatGPT visibility prompts → @michellelthames Subscribe to Social Media Decoded wherever you listen to podcasts ✨ If you enjoyed this episode, take a screenshot, share it on your Stories, and tag me @michellelthames — I'd love to hear your favorite takeaway! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales—all by leveraging simple digital products and organic marketing strategies. Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day, how she uses chatbots to sell in her sleep, and what aspiring creators can do right now to build profitable digital products—without running ads.

In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson, founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle. In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita discuss the process of revamping her bio, building a seven-day content strategy, and why visibility is about more than posting — it's about creating intentional, aligned content that leads to real results. If you've been struggling to show up consistently or feel like your social media doesn't reflect your purpose, this episode will inspire you to rethink your approach. What You'll Learn in This Episode: Why clarity and confidence matter more than follower count How Neita transformed her Instagram bio to attract real connections The power of content pillars for faith-driven entrepreneurs Why showing your face and voice builds stronger engagement How intentional visibility leads to discovery calls, partnerships, and more Resources + Links:

In 2025, AI is no longer optional — it's essential. In this episode of Social Media Decoded, host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro. Michelle also shares how she's using AI to prepare for her upcoming talk at the Her AI Era Summit, and why leveraging this tool now is the fastest way to grow visibility and authority online. What You'll Learn in This Episode: How to repurpose one piece of content across multiple platforms using AI Ways to personalize your audience's experience without burning out How AI can help you prep for client sessions, workshops, and events Why AI frees your voice instead of replacing it Resources + Links:

In this episode of Social Media Decoded, host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025. Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room. If you've been wondering how to combine social media with real-life authority building, this episode will inspire you to show up differently. What You'll Learn in This Episode: Why events are a powerful authority-building tool How to combine social media and networking for visibility Practical networking tips you can use today Why hosting your own events puts you in a leadership role Resources + Links:

Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded, host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online. Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit, where she'll dive even deeper into practical AI strategies for women entrepreneurs. What You'll Learn in This Episode: Why creating fresh content for every platform is burning you out How to repurpose one piece of content into IG, LinkedIn, and YouTube The best ways to use AI for content amplification in 2025 Why AI is the fastest way to scale authority without extra hours Resources + Links:

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you've been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority. What You'll Learn in This Episode: The #1 shift entrepreneurs need to make in 2025 The 5-step authority formula for faster trust-building Why in-person + online visibility creates authority faster How to turn authority into revenue with a simple system Resources + Links: Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Next week, I'm headed to Los Angeles because ManyChat is flying me out to podcast live at the Instagram Summit 2025, and I'm bringing you along for the journey!  In this episode, I'm sharing: ✨ Why events like this matter so much for creators, entrepreneurs, and business owners. ✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce). ✨ How you can attend the summit yourself — virtually or in person — with an exclusive discount. This is a full-circle moment for me, and I can't wait to bring you behind the scenes, live from LA.

Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online. You'll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention. What You'll Learn in This Episode: The #1 question to ask to clarify your messaging Why platform focus matters more than being everywhere The 4 types of content you should rotate weekly How community and networking accelerate visibility The missing nurture step most entrepreneurs ignore Resources + Links:

In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she's focusing on for the week ahead. Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week's podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business. What You'll Learn in This Episode: Why the Go Getter Conference was a visibility game-changer Michelle's biggest lesson on showing up strategically A behind-the-scenes look at balancing family and business What's coming up this week (Sep 12 Elevate & Connect + Sep 14 Coffee & Connections) Resources + Links:

Michelle Thames records live from the Go Getter Conference, where she's both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs. Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you've ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters. What You'll Learn in This Episode: Why “being in the room” is a visibility accelerator Authority boost of speaking at live events Three key visibility lessons from Go Getter How to position yourself for offline and online authority Resources + Links:

How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life. Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you've ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps. What You'll Learn in This Episode: The truth about juggling family and business growth 3 systems that make building community possible Why progress matters more than perfection in visibility How community helps you step into authority faster Resources + Links:

Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn't equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results. If you've ever felt like you're on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.” What You'll Learn in This Episode: Why posting every day won't automatically bring in clients The difference between visibility and authority The missing step most entrepreneurs skip when creating content How to build a simple system that turns posts into profits Resources + Links: Grab the free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge Follow Michelle on Instagram → @michellelthames Join the Elevate & Empower Community → https://stan.store/michellelthames/p/michelles-empower--elevate-coaching-group posting daily on social media, Instagram strategy, social media visibility, authority marketing, attract high-ticket clients, content strategy for entrepreneurs

In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn't converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy's “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts. What You'll Learn The top reasons your sales copy isn't converting (and fast fixes) How to uncover your Exact Factor so you stop sounding like everyone else The difference between clarity vs. creativity in copy—and when to use each A simple framework for high-converting headlines, hooks, and CTAs How to document a brand voice guide for consistent content across platforms Messaging tweaks that increase conversion on sales pages, emails, and Reels Who This Episode Is For Founders, coaches, creatives, and small business owners who want clearer messaging, a stronger brand voice, and copy that converts without sounding forced. Guest Resources Instagram: @mywritehandwoman Quiz: What's your messaging superpower? – tryinteract.com/share/quiz/67979624c16f720015e296ad Sprint: The Exact Factor – shop.mywritehandwoman.com/exact-factor-sprint/ Website: mywritehandwoman.com sales copywriting, messaging strategy, brand voice, differentiation in marketing, copy that converts, clarity over creativity, unique value proposition, positioning statements, headline formulas, call to action tips, email marketing copy, sales page best practices, content that sells, brand voice guide, conversion copy, storytelling for brands, offer messaging, launch copy tips, social media captions that convert, consistent brand messaging

In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership. Whether you're a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space. What You'll Learn in This Episode: Why creators should stop chasing algorithms and start building authority How Collective Voice is helping creators monetize authentically and inclusively What “creator-first” actually means from a platform perspective How AI and automation can support creator workflows (without killing the vibe) Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message Why Gen Z is redefining influence—and what your brand can learn from them Clair also shares: Her journey into the creator economy The one action every creator should take this week to clarify their story The biggest red flag when evaluating creator partnerships Her go-to KPI and favorite resource for staying ahead in marketing Resources & Links: Learn more about Collective Voice Follow Clair Sidman on LinkedIn Read: The Creator Pay Deep Dive featuring Michelle Thames Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE creator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets. What You'll Learn The difference between audience, customers, and community—and how to move people through each stage Low-budget brand activation ideas (pop-ups, demos, collabs, UGC stations) that work for small businesses A promo timeline for events: content to post 30/14/7/1 days out to fill the room How to use social media + events together (reels prompts, UGC capture, micro-influencer seeding) Measuring success beyond likes: attendance, repeat purchase, referrals, retention, LTV Post-event follow-up that converts one-time attendees into loyal community members Guest Resources Website: brandfeltactivation.comLinkedIn: linkedin.com/in/ambertheactivatorInstagram: @ambertheactivator Ideal For Entrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,

In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy. What You'll Learn The “alignment over hustle” method to grow without burning out How to clarify your message, niche positioning, and brand promise A step-by-step plan to go from hidden gem to paid + booked Authority content that attracts ideal clients (and what to stop posting) Pricing and offer tips to charge your worth (and stick to it) The visibility routine: confidence, consistency, and conversion Guest Resources Website: jodikayedwards.com Programs: jodikayedwards.com/ceo, jodikayedwards.com/indemand Instagram: @jodikayedwards Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Ideal For Coaches, service providers, and creators who know they're great at what they do but aren't being seen, booked, or paid at the level they deserve—and want a clear, confidence-boosting path to consistent clients. personal branding for entrepreneurs, get seen get paid, hidden gem to in-demand, alignment over hustle, brand messaging clarity, authority content strategy, pricing your services, confidence to show up online, visibility routine, client attraction system, sustainable marketing, storytelling for brands, offer positioning, charge your worth, consistency for creators,

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results. What You'll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast Simplify to scale: streamline your offer suite so people instantly “get it” Visibility without the ick: show up, sell, and stay authentic on social Mindset that moves money: ditch self-limiting beliefs and price with confidence Operations that support sales: practical systems for delivery, follow-up, and consistency Who It's For Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels. Guest Resources Website: stephrubio.comInstagram: @virtually_stephrubio Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams. What You'll Learn The multi-passionate blueprint: how to structure multiple offers under one clear brand Smart messaging: talk to one audience while selling more than one thing Systems that save time: content batching, quarterly planning, and light-lift launches Confidence + visibility: show up boldly online without burning out Revenue design: turn skills into diversified income streams that actually fit your life Resources Website: ebonynstroder.com E-commerce: shopatlastfashion.com Instagram: @MultipassionateEbony Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Ideal For Creators, coaches, beauty pros, and small business owners who resist “pick one thing” advice and want a sustainable way to embrace all their gifts while growing revenue. multi-passionate entrepreneur, diversified offers, personal branding for creatives, marketing multiple offers, visibility strategy, content systems for entrepreneurs, confidence online, beauty industry entrepreneur, small business growth, purpose-driven business, build a brand without niching down, time management for creators, income streams for coaches, audience clarity, sustainable marketing,

In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff. Whether you're pitching yourself for the first time, trying to expand your brand beyond social media, or tired of waiting for “permission” to show up boldly—this conversation will light a fire under you. What You'll Learn in This Episode: How to turn your personal story into a powerful brand message Why your lived experience is your superpower in PR The truth about landing media coverage as a values-driven entrepreneur 5 ways to build brand visibility beyond social media How to pitch yourself without overthinking or playing small Why someone less qualified is getting the spotlight you were made for How to start positioning your brand for real media opportunities Resources + Links Mentioned: Follow Lyndsey on Instagram: @lyndseyakers Subscribe to her newsletter: https://www.lyndseyakers.com/newsletter Listen to the Present and Powerful Podcast: https://podcasts.apple.com/us/podcast/present-and-powerful-omnipresence-in-leadership/id1794804827 Learn more about Akers&Co: http://www.akers.co Next Steps for Listeners: ✨ Ready to stop playing small and get visible with confidence?Start with Michelle's FREE 7-Day Visibility Challenge to get clear on your message and start showing up in a way that attracts aligned opportunities.

In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you're pivoting or re-igniting your spark at 40+). What You'll Learn The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients Practical steps to balance passion and profit (pricing, offers, boundaries) Burnout prevention: systems, routines, and energy management that actually work Getting started (or restarted) with your personal brand—without feeling fake or forced Guest Resources Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar Instagram (Tahnee): @tahneeunlimited Ideal For Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:

Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes.What You'll LearnThe “15→15” system: content → keyword → conversation → bookingHow to choose one offer and one keyword for the weekThe one-sentence offer line that makes people instantly “get” what you doCopy-and-paste Saved Replies Stack for deliver → clarify → inviteA 15-minute multi-platform routine (IG, LinkedIn, YouTube Shorts, podcast)The five metrics that actually predict sales (not vanity likes)Action StepsWrite your offer line with the fill-in template.Set POWER as this week's keyword and add it to every post.Save the three replies (delivery, clarifier, invite) inside your DMs.Post one 60-second tip with a keyword CTA today.Track DMs started, replies, bookings, and revenue for seven days.Resources Let's Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREPower Hour (Visibility/Podcast Audit): DM POWER on Instagram for the booking link.Spotify Q&A: What's your offer line? Share it and I'll give feedback in a future episode.

In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.What You'll LearnThe lean, high-impact marketing moves to grow on a shoestringHow to set up post-purchase funnels that create repeat buyers & referralsA simple, sustainable content system for busy women with a 9–5What to stop doing (common money/time wasters in early marketing)How to align your schedule, boundaries, and business model to avoid burnoutGuestLindsey Wagnon — Founder, Lindsey Wagnon Marketing; host of The Savvy Startup Marketer podcast; specialist in strategic, affordable, automation-driven marketing for women-owned small businesses.Website: lindseywagnon.comInstagram: @lindseywagnonmarketing

In this fun and insightful episode of Social Media Decoded, host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth, to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast.Kaelyn shares her top strategies for creating actionable content, sparking meaningful engagement, and building a loyal, thriving community. If you're tired of posting and getting nothing but crickets, this episode is your wake-up call! Learn how to create content that actually connects, works with the algorithm, and turns followers into superfans.Whether you're a coach, content creator, small business owner, or digital marketer—this is a must-listen!What You'll Learn in This Episode:✅ Why your content might be flopping (and how to turn it around)✅ The key ingredients of content that gets people talking✅ How to create social posts that build real community✅ What most brands get wrong about engagement✅ How to use storytelling, trends, and consistency the right way✅ Kaelyn's favorite hacks for beating the algorithm and staying relevantGuest Info: