Social Media Decoded

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India. With over 100 clients and a Top-Rated Plus badge on Upwork, Shruti spills the secrets to growing a successful freelance business without relying on social media followers, a YouTube channel, or going viral. Whether you're a virtual assistant, aspiring freelancer, or overwhelmed CEO wondering if it's time to hire an OBM—this episode is packed with practical tips and real-life inspiration. What You'll Learn: How Shruti quit her corporate job with no backup plan Her exact steps to landing clients on Upwork with zero experience What a Certified Online Business Manager (OBM) actually does How to scale a freelance business into consistent 5-figure months Tips to avoid burnout, set boundaries, and stay motivated The difference between hiring a VA vs. OBM for sustainable business growth Guest Info: Shruti – Founder of Thriving Mondays Website: https://thrivingmondays.com Upwork Profile: View Here LinkedIn: linkedin.com/in/hello-shruti Episode Quote to Share: "You don't need to go viral to make money online—you just need the right skills and the courage to start." – Shruti how to start freelancing freelance business tips Upwork success strategy how to find clients on Upwork virtual assistant vs online business manager building a business from home quitting your job to freelance OBM for entrepreneurs online business systems and strategy

What if your next sold-out offer didn't require a funnel, ads, or a 37-email sequence? In this episode, I'm sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people. This episode is for entrepreneurs who are tired of overcomplicating their business and ready to simplify, connect, and get paid without burning out. You'll walk away with:✔️ A breakdown of how I sold out my offer using content and voice notes✔️ The 4 key things that made it successful (and how you can do it too)✔️ How to shift from pitching to inviting in your sales conversations✔️ What to focus on when you want to book clients without launching Because you don't need to go viral—you need to get clear. And when your offer hits right and your message connects? The sales flow with ease. Want to Sell Out Your Offer Too? Start with my FREE 7-Day Visibility Challenge and show up in front of the people who need your brilliance—without guessing what to post. Do you need a step-by-step roadmap to grow your visibility and monetize your message? My $17 audio course is your next best move. Let's be friends on the 'gram! I'm always sharing behind-the-scenes, client wins, and marketing gems you won't want to miss. Follow me @michellelthames. This episode is your reminder that simplicity sells. You already have what it takes; you need the right strategy to back it up. Let's make your next offer the easiest sell yet.

What if the thing slowing down your marketing success… is you? If you've ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you.You don't need to start from scratch or build a complicated funnel.You need clarity, simplicity, and a strategy that fits your life and your season. In this episode, I'm walking you through the 10-minute marketing audit I've used with my private clients to help them clean up their message, tighten their content strategy, and book dream clients without burnout. You'll walk away with: ✔️ A simple framework to audit your content, bio, and offers✔️ The #1 messaging mistake that's keeping people from saying YES✔️ A tangible, doable strategy to start marketing with purpose, not pressure Friend, you don't need more content. You need a better container for your message.Let's fix that today—together. Ready to Get Visible with Ease? Grab my FREE 7-Day Visibility Challenge and start showing up strategically so your dream clients can finally find you:michellelthames.com/challenge

In this episode of Social Media Decoded, host Michelle Thames sits down with Johnathan Grzybowski, co-founder of Penji, a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up—with no investors and no safety net—scaling it into an Inc. 5000 company that has served thousands of clients worldwide. If you're a startup founder, creative entrepreneur, or small business owner looking for bootstrapping tips, branding advice, or scalable business models, this conversation is packed with value. What You'll Learn in This Episode: How Johnathan scaled Penji without outside funding The biggest challenges of bootstrapping a business (and how he overcame them) What makes customer experience a true differentiator in today's digital world How subscription-based services are shaping the future of creative work Lessons from managing a high-performing creative team and building long-term client trust Resources & Links Mentioned:

Feeling like you're showing up online but not seeing results? You're not alone—and the issue isn't just “post more.” In this episode, I'm breaking down the 3 types of content you need to attract visibility and aligned clients consistently. If you're tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I'm walking you through the content system I teach inside my $17 audio course, Visible & Booked™, and sharing how to build a visibility rhythm that works—even if you're not posting every day. ✨ You'll learn: The 3 content types you need to turn followers into clients Why engagement ≠ visibility (and what actually matters) The #1 mindset shift to stop overthinking your content How to create consistent visibility without burnout

In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout. What You'll Learn: ✔️ How to build a sustainable weekly Instagram workflow ✔️ The 4-part content system Michelle uses to stay visible in under 90 minutes/week ✔️ The difference between posting constantly and posting strategically ✔️ How to repurpose and automate your content for more reach with less effort ✔️ What metrics to focus on that actually lead to growth and conversions Resources & Links: Grab the Visible & Booked audio course for $17  Start the FREE 7-Day Visibility Audio Challenge  Follow Michelle @michellelthames Support the podcast ☕  Instagram growth strategy, Instagram batching system, social media automation, how to grow without burnout, content repurposing for Instagram, Michelle Thames podcast

In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau'jae Johnson's explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, turned that attention into real revenue, and built a thriving personal and professional brand while managing motherhood, business, and fame. Whether you're a content creator, manager, or entrepreneur looking to turn your platform into profit, this episode delivers real strategy, no fluff.

In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience. What You'll Learn: ✔️ Why “picking one niche” isn't the only path to success ✔️ What causes confusion in your content—and how to fix it ✔️ How to use brand clarity to market multiple offers or ideas ✔️ Michelle's 3-step framework to create a magnetic, multi-passionate brand ✔️ How to use storytelling and values to connect with your audience Resources & Links: Grab Visible & Booked audio course for $17  Start the FREE 7-Day Visibility Audio Challenge Follow Michelle @michellelthames Buy Michelle a matcha ☕  marketing for multi-passionate entrepreneurs, brand clarity, niche vs clarity, personal branding tips, storytelling in marketing, Michelle Thames podcast

In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan, how she scaled it into a global brand, and the exact framework she uses to help women entrepreneurs grow their income, influence, and impact. If you're looking for expert insights on digital branding, online course creation, or how to build a brand that stands out in a crowded online space, this episode is a must-listen! What You'll Learn in This Episode: How Dr. Shadé started her brand in Kazakhstan and scaled it globally The biggest mistakes entrepreneurs make in digital branding Her 3-step formula for income, influence, and impact How to create and launch a successful online course—even with a small audience Unique ways to stand out in a saturated digital space Why personal branding is key to building generational wealth Tools, mindset shifts, and strategies for scaling online Connect with Dr. Shadé Y. Adu:

In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she'd do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed with strategy, personal examples, and actionable tips for entrepreneurs who are ready to get visible and paid. What You'll Learn: ✔️ Why building authority early is more powerful than being everywhere ✔️ How to center your brand around ONE power offer to increase clarity and conversions ✔️ Why owning your audience through email is critical in today's content landscape ✔️ How Michelle uses her $17 offer and free challenge to build a simple visibility funnel ✔️ The exact steps you can take to implement these shifts right now Why This Episode Matters: If you've been stuck in the content hustle, struggling to grow your audience or convert views into clients, these three visibility shifts will help you work smarter. Whether you're just starting out or ready to pivot, this episode will show you how to build a brand that's known and booked. Resources & Links: Get the Visible & Booked audio course for just $17  Start the FREE 7-Day Visibility Audio Challenge  Support the show by buying Michelle a matcha ☕  Follow Michelle on all platforms @michellelthames

In this episode of Social Media Decoded, Michelle Thames sets the record straight—Instagram isn't dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what's no longer working in 2024 and what you need to do instead to grow organically and turn followers into clients. If you're tired of spinning your wheels and want to use Instagram strategically, this episode is for you. What You'll Learn: ✔️ The 3 outdated Instagram strategies you need to stop using immediately ✔️ Why the algorithm no longer rewards certain behaviors (and what to do instead) ✔️ How to use personal branding and storytelling to increase engagement ✔️ The content types that are driving growth and sales on Instagram in 2025 ✔️ Michelle's go-to resources for consistent, sustainable visibility Why This Episode Matters: Instagram isn't going anywhere—but the way we use it needs to evolve. This episode gives you a real-time pulse on what's working right now so you can stop wasting time and start showing up in ways that build your brand and bottom line. Resources & Links: Grab the Visible & Booked audio course for just $17  Start the FREE 7-Day Visibility Audio Bootcamp Follow Michelle on all platforms @michellelthames Support the show by buying Michelle a matcha ☕  Keywords: outdated Instagram strategies 2025, Instagram growth tips, personal branding on Instagram, Michelle Thames podcast, content strategy for Instagram, how to grow organically on Instagram, visibility tips for entrepreneurs

In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn't converting—this episode gives you the truth. Michelle unpacks why virality isn't a real business strategy and shares the three sustainable marketing strategies she used to grow her personal brand, consistently attract clients, and scale with confidence. What You'll Learn: ✔️ Why going viral isn't a long-term strategy for business growth ✔️ The three sustainable content strategies that lead to sales ✔️ How to focus on building authority instead of chasing clout ✔️ Why consistency matters more than daily posting ✔️ How community, connection, and value-driven content drive revenue Why It Matters: Virality is unpredictable—but strategy is reliable. If you're building a brand with intention and want to attract aligned clients, this episode shows you how to grow with purpose instead of pressure. Resources & Links: Buy Michelle a matcha and support the show ☕  Follow Michelle on all social platforms @michellelthames Keywords: social media growth strategy, how to grow on Instagram 2025, sustainable marketing tips, content marketing for entrepreneurs, Michelle Thames podcast, six figure brand, personal branding tips, grow without going viral Hashtags: #SocialMediaStrategy #PersonalBranding #MarketingForEntrepreneurs #ContentThatConverts #MichelleThamesPodcast #SustainableGrowth

In this episode of Social Media Decoded, Michelle Thames reveals her step-by-step method for batching a week's worth of content in under 90 minutes. If you're overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across platforms. This episode is packed with practical tips, time-saving hacks, and content planning advice for busy entrepreneurs who want to market smarter, not harder. What You'll Learn: ✔️ Michelle's 4-step batching process to create content quickly and efficiently ✔️ How to use ChatGPT to write captions, brainstorm ideas, and stay consistent ✔️ The types of content to focus on each week to increase visibility and sales ✔️ How batching helps prevent burnout and improves strategy ✔️ The tools and templates Michelle uses to simplify her workflow Why This Episode Matters: You don't need to be glued to your phone 24/7 to grow your brand. Learn how to create high-impact content in less time so you can show up consistently and free up space to focus on revenue-generating activities. Resources & Links: Buy Michelle a matcha and support the podcast ☕ Follow Michelle on Instagram, LinkedIn, TikTok, and YouTube @michellelthames Keywords: content batching for entrepreneurs, time-saving content strategy, how to use ChatGPT for content creation, weekly content planning, Instagram batching tips, content workflow for business owners, Michelle Thames podcast Hashtags: #ContentBatching #ContentStrategy #EntrepreneurMarketing #ChatGPTForBusiness #MichelleThamesPodcast #SocialMediaDecoded

In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women's sports marketing, fan engagement, and brand building. Tania shares what it takes to lead the marketing efforts for one of the WNBA's top franchises and why now is the time for brands to invest in women's sports. From storytelling strategies to community growth and digital innovation, Tania breaks down how the Chicago Sky is building a loyal fanbase both online and off. If you're a marketer, entrepreneur, brand strategist—or just someone who believes in the power of sports to drive culture—you don't want to miss this episode. In This Episode, We Cover: Why women's sports are seeing a massive rise in attention and media coverage The WNBA's marketing strategies that are helping it grow faster than ever How to use storytelling and digital marketing to build community around a brand The unique challenges and opportunities of marketing a professional sports team What every brand can learn from the Chicago Sky's marketing playbook How to attract brand partnerships and connect with the next generation of fans The future of sports marketing and where digital platforms play a role About Tania Haladner: Tania is the Chief Marketing Officer of the Chicago Sky and a seasoned brand strategist who previously held senior roles at PepsiCo, leading marketing efforts for brands like Quaker and Tropicana. She brings a wealth of experience and passion to her role in growing the visibility and impact of women's basketball.

In this episode of Social Media Decoded, Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of her plug-and-play visibility system, the core framework inside her audio course Visible & Booked, and how entrepreneurs can finally stop guessing and start attracting the right clients. What You'll Learn: ✔️ Why visibility matters more than virality in 2025 ✔️ The 3 key components of Michelle's $17 strategy ✔️ How to create content that converts with clarity and purpose ✔️ Simple daily actions to attract aligned clients consistently ✔️ Why Visible & Booked is the no-fluff resource every business owner needs Why This Episode Matters: You don't need to post more—you need to post smarter. This episode gives you the mindset shift and strategy needed to finally become visible and booked, using a system that's affordable, accessible, and actually effective. Resources & Links: Grab the Visible & Booked audio course for just $17 HERE Support the podcast & buy Michelle a matcha ☕  Follow Michelle on Instagram, TikTok, LinkedIn & YouTube @michellelthames

In this powerful live coaching episode of the Social Media Decoded Podcast, host Michelle Thames sits down with Martita, a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT). Tune in for a behind-the-scenes look at a real-time marketing and business strategy coaching session. You'll hear Martita's journey from passion to purpose, the challenges she's facing while building her personal brand online, and the actionable next steps to grow her visibility and impact. What You'll Learn in This Episode: How Martita uses EFT tapping to support educators' mental health and emotional well-being The biggest mindset shifts she's experienced as part of the Elevate & Empower community Real-life marketing strategies to grow your personal brand as a service-based entrepreneur Why visibility is key to growth—and how to overcome fear of showing up online The exact action step Martita is taking to move her brand forward this week Whether you're just starting your business or looking to refine your brand strategy, this episode is packed with insights and inspiration for multi-passionate entrepreneurs ready to turn their passion into purpose.

In this episode of Social Media Decoded, Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. These aren't fluffy tips—they're practical strategies that will help you show up with clarity, consistency, and confidence. What You'll Learn: ✔️ Why visibility is more than just posting content ✔️ How to show up as a thought leader and build credibility ✔️ The power of pitching yourself for aligned opportunities ✔️ A simple framework for making consistent, confident offers ✔️ Weekly actions to track your growth and stay accountable Why This Episode Matters: If you're tired of feeling invisible online and want a realistic, doable plan to show up and stand out—this episode gives you the exact goals to focus on. It's not about doing more—it's about doing what actually works. Resources & Links: Sign up for Michelle's free Magnetic Personal Branding webinar on April 16 at 7PM CST – Sign up HERE Support the podcast and buy Michelle a matcha ☕  Follow Michelle on Instagram @michellelthames visibility goals 2024, content strategy April, personal brand growth, thought leadership, how to pitch yourself, expert positioning, entrepreneur visibility, Michelle Thames podcast

In this episode of Social Media Decoded, Michelle Thames is setting the record straight about what it really takes to grow on social media. Spoiler alert: it's not about going viral, posting every single day, or chasing trends. Michelle debunks common myths that keep entrepreneurs stuck and reveals the strategies that actually move the needle—so you can grow your brand with confidence and intention. What You'll Learn: ✔️ Why more followers doesn't automatically mean more money ✔️ The truth about posting daily (and why quality > quantity) ✔️ What going viral can and can't do for your business ✔️ How to build an engaged audience that converts ✔️ The three types of content every business owner should post Why It Matters: If you've been feeling stuck, burnt out, or frustrated with slow social media growth, this episode will give you a clear, no-fluff roadmap to building visibility in a way that feels sustainable and strategic. Resources & Links: Save your seat for Michelle's free webinar, Magnetic Personal Branding, on April 16 – Join our next networking event here Support the podcast by buying Michelle a matcha ☕ – Buy Me a Coffee Follow Michelle on Instagram @michellelthames social media growth strategies, how to grow on Instagram, truth about social media, Michelle Thames podcast, online marketing for entrepreneurs, content strategy 2025, grow your brand on social #SocialMediaMarketing #InstagramGrowth #OnlineVisibility #DigitalStrategy #MichelleThamesPodcast  

In this episode of Social Media Decoded, host Michelle Thames discusses the biggest mistake entrepreneurs make: trying to build their business completely alone. From burnout to confusion to missed opportunities, going solo is one of the fastest ways to stay stuck. Michelle shares personal stories, powerful stats, and real strategies to help you find the right community, build your support system, and grow your business with confidence. What You'll Learn: ✔️ Why entrepreneurship can feel isolating—and how to change that ✔️ How community and connection speed up business growth ✔️ What to look for in a supportive business network ✔️ The difference between free groups and high-value communities ✔️ How to start making intentional connections that lead to opportunity Resources & Links: Join Michelle's Elevate & Empower community – Learn More Here Join the next networking event here: Join here Buy Michelle a matcha and support the show ☕ – Buy me a coffee Follow Michelle on Instagram @michellelthames Keywords: business community for entrepreneurs, entrepreneur loneliness, support systems for small business owners, why entrepreneurs struggle, Michelle Thames podcast, business networking tips, elevate and empower

In this episode of Social Media Decoded, Michelle Thames shares how a casual coffee chat led to a $1,000 opportunity—and how you can start turning simple conversations into real business growth. If you've ever felt like networking is a waste of time or you're not sure how to build genuine relationships online, this episode will give you the mindset shift and actionable strategies you need. Discover how to stop chasing followers and start building powerful connections that open doors. What You'll Learn in This Episode: ✔️ How one 15-minute coffee chat led to a $1,000 payday ✔️ The biggest networking mistakes entrepreneurs make ✔️ Why most people never see ROI from networking—and how to fix it ✔️ How to approach conversations that lead to opportunities (without being salesy) ✔️ Where to find the right rooms and how to stay top-of-mind with potential clients Why This Episode Matters: Because networking isn't dead—it just needs to be done with strategy. Whether you're introverted or extroverted, a solo founder or building a team, this episode will help you rethink how you build relationships in business and why it's the secret growth strategy no one talks about enough. Resources & Links: Join Michelle's next Elevate & Connect Networking Event on April 8th  Support the show & keep Michelle caffeinated: Buy Me a Coffee ☕  Connect with Michelle on Instagram @michellelthames networking for entrepreneurs, business growth through relationships, how to network online, entrepreneur mindset, elevate and connect, coffee chat strategy, Michelle Thames podcast, personal brand growth, marketing connections, relationship marketing

In this episode of Social Media Decoded, host Michelle Thames chats with Taylor Smith, 4X founder, community builder, and host of The Power Table Podcast. Known as “The Queen of Community,” Taylor shares how she went from digital product strategist to hosting a 125-person conference—all through the power of connection, trust, and community. If you've been struggling to build a loyal audience, convert followers into buyers, or create a space where people truly feel like they belong—this episode is for you.

Your job title is NOT your identity, and it definitely doesn't determine your success. In this episode, Michelle Thames is breaking down the real factors that impact your business growth and why spending time worrying about your title is holding you back. Whether you're calling yourself a CEO, Founder, or Marketing Guru—it doesn't mean a thing if you're not delivering results. Get ready for some tough love, real strategies, and a mindset shift that will help you focus on what actually moves the needle in your business.What You'll Learn in This Episode:✔️ Why job titles don't actually matter in the grand scheme of business success✔ The three things that will get you paid more than a title ever will✔️ How to position yourself as an expert—without relying on a fancy title✔️ The biggest mindset shift that will help you build real credibility and influence✔️ Actionable steps to focus on impact over imageWhy Listen?If you've ever hesitated to put yourself out there because you didn't feel “official” enough, this episode will give you the confidence to show up, share your expertise, and stop hiding behind labels.Resources & Links:Join Elevate & Connect on April 8th and build REAL business relationships! JOIN HEREBuy Michelle a matcha and support the show Connect with Michelle on Instagram @michellelthamesentrepreneurship mindset, personal branding, business success, social media growth, impact over image, marketing strategies, expert positioning, how to get clients, business networking, Michelle Thames podcast 

Are you sleeping on Pinterest? Most entrepreneurs focus on Instagram and TikTok but completely ignore one of the biggest untapped platforms for traffic, leads, and sales. In this episode of Social Media Decoded, I sit down with Pinterest expert & educator Meagan Williamson, who is recognized by Pinterest itself, to break down exactly how to use Pinterest to grow your business—even if you have zero followers! What You'll Learn in This Episode: ✅ Why Pinterest is NOT social media (and why that's a good thing!)✅ The #1 mistake business owners make on Pinterest (and how to fix it)✅ How to go viral on Pinterest even if you're just starting✅ SEO secrets for making your pins rank and get clicks✅ How to turn Pinterest traffic into real customers & sales✅ Why Pinterest beats Instagram for long-term business growth If you're looking for a new way to grow your business without fighting Instagram algorithms, this is your episode! Watch on YouTube: [Insert YouTube Podcast Link] Connect with Meagan Williamson:

Starting a business in 2025? Things have changed, and what worked years ago doesn't necessarily work now. In this episode, marketing expert Michelle Thames breaks down the exact steps she would take if she were starting from zero today—no audience, no connections, no brand presence. You'll learn:✔️ The biggest mistakes new entrepreneurs make (and how to avoid them)✔️ How to pick the right platform for your business growth✔️ Why followers don't equal sales—and what to focus on instead✔️ How to monetize your expertise from day one without a big audience✔️ The importance of strategic consistency and how to build a brand that lasts If you're an entrepreneur who wants faster results without wasting time on the wrong strategies, this episode is for you! Resources Mentioned: Join Michelle's Voxer Coaching for real-time business support HERE Follow Michelle on Instagram: @michellelthames Get my email list guide here Keywords:Marketing strategy, business growth, digital marketing, personal branding, social media marketing, online business, entrepreneurship, content marketing, audience building, monetization strategies, Michelle Thames

Struggling to grow your visibility and attract the right audience online? You're probably focusing on the wrong strategies. In this episode, marketing expert Michelle Thames reveals the ONE small—but powerful—shift that can transform your online visibility and boost engagement instantly. Spoiler alert: It's not about posting more or going viral! Tune in to learn how strategic consistency, intentional content, and having real-time coaching support (like Michelle's Voxer coaching) can unlock the growth your business needs right now. In this episode, you'll learn: The common visibility mistake most entrepreneurs overlook Why posting more content is NOT the solution How strategic consistency can dramatically grow your online presence The role of having a business coach in your pocket to accelerate your results Ready to increase your visibility, stop guessing, and finally see results from your content? Listen now and discover the game-changing strategy that successful entrepreneurs swear by. Resources mentioned:

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today's digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highlighting past trends, current strategies, and future predictions for 2025 and beyond. She dives into the rise of digital marketing, the power of social media, AI-driven personalization, and why adaptability is the key to long-term success. Whether you're an entrepreneur, business owner, or marketer, this episode will help you stay ahead of the curve by understanding what marketing strategies still work, which ones are outdated, and how to future-proof your brand in an ever-changing world. What You'll Learn in This Episode: ✅ Traditional Marketing Tactics That Worked in the Past – Print ads, direct mail, TV commercials, and sponsorships✅ The Digital Marketing Revolution – Social media, influencer marketing, and content-driven strategies✅ The Role of Data and Personalization in Today's Marketing – How AI and automation are reshaping the industry✅ Emerging Trends for 2025 and Beyond – What brands need to focus on now to stay competitive✅ Real-World Brand Examples – How companies like Nike, Coca-Cola, and Apple have adapted their marketing strategies for long-term success Key Takeaways & Actionable Insights:

Ready to make 2025 your breakthrough year in business? If you're tired of feeling stuck, overwhelmed, or unsure of what to do next, this episode is for you! In today's episode, I'm breaking down the first and most important steps to building a thriving, profitable, and aligned business this year. We'll cover: ✅ How to create offers that actually sell (and feel good to promote!)✅ The visibility strategy that ensures your ideal clients find you✅ A simple but powerful way to set goals you'll actually achieve✅ Why tapping into your existing network can be a game-changer for growth

 Want to scale your business and increase revenue, but not sure where to start? In this episode of Social Media Decoded, I'm taking you behind the scenes of a real client success story—how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads. If you're struggling with marketing, feeling stuck in your business, or wondering whether hiring a marketing agency is the right move for you, this episode is a must-listen! What You'll Learn in This Episode: ✔️ The exact strategies we used to 3X a client's revenue ✔️ Why brand positioning and messaging are crucial for sales ✔️ How PR, influencer marketing, and content strategy build trust ✔️ The power of social media & paid ads to drive consistent leads ✔️ Why working with a marketing agency is a game-changer for growth About Thames Media Solutions We're the Jane of all trades when it comes to marketing. Our agency helps businesses scale by handling everything from: ✅ Social media management & content strategy ✅ Influencer marketing & brand partnerships ✅ PR & media outreach ✅ Paid advertising (Facebook & Instagram ads) ✅ Brand audits & marketing strategy execution If you're ready to take your business to the next level, book a free strategy call today →HERE Who This Episode Is For: Business owners who want better marketing results Entrepreneurs feeling stuck in their revenue growth Brands looking for done-for-you marketing services Anyone curious about how a marketing agency can help them scale Resources & Links Mentioned:

In this episode, Michelle Thames shares why entrepreneurs and visionary leaders should invest in retreats to gain clarity, build connections, and elevate their businesses. She also shares details about her upcoming Costa Rica retreat in November and her February 27 info session.

Thinking about launching a podcast? In this episode, Michelle Thames breaks down how to know if podcasting is right for your business, the benefits of starting one, and what it actually takes to launch.

In this episode, Michelle Thames shares how she integrates ChatGPT into her business for content creation, strategic planning, and time-saving workflows. Learn how AI can help you create content faster, map out marketing strategies, and focus on revenue-generating tasks.

In this episode, Michelle Thames shares how she landed a speaking engagement in Florida through Threads and teaches listeners how to use the platform to get visible for opportunities. Learn tips for pitching yourself, building credibility, and positioning your brand for success. What You'll Learn: How Michelle landed a speaking engagement using Threads. A step-by-step tutorial for using Threads to attract clients and opportunities. Tips for crafting the perfect speaker pitch and building credibility. How Elevate & Empower helps entrepreneurs get visible and succeed. Ready to level up your visibility and land speaking engagements? Join Michelle's Elevate & Empower community for the tools and strategies to grow your brand in 2025.

In this episode of Social Media Decoded, Michelle Thames breaks down how to choose the right social media platforms for your brand. Learn how to evaluate your audience, align platforms with your goals, and focus your energy where it matters most.

In this episode of Social Media Decoded, host Michelle Thames dives into the stress of growing a brand on social media and shares actionable strategies to manage that pressure. From planning content in advance to practicing mindfulness and investing in tools like Magic Mind, Michelle offers tips to help entrepreneurs and marketers stay consistent and creative without burning out.Discover how small changes to your workflow can make a big difference in your mental health and your results.What You'll Learn in This EpisodeThe mental toll of growing a brand on social media.How to plan content in advance to reduce daily stress.The importance of mindfulness before engaging with social media.Why investing in your mental wealth supports creativity and productivity.How Magic Mind's Focus and Sleep shots can help you manage your energy.Links & Resources Mentioned

In this episode of Social Media Decoded, Michelle Thames shares her favorite tools to help you simplify and streamline your business operations in the new year. From communication platforms to accounting software and scheduling apps, Michelle highlights budget-friendly and effective tools that save time, reduce stress, and enhance productivity. Whether you're a solopreneur, small business owner, or entrepreneur looking to scale, these tools can help you stay organized and focused on your goals. Plus, Michelle discusses how her Marketing Audit Service can identify process gaps and recommend tools tailored to your business needs. What You'll Learn in This Episode Why choosing the right tools is essential for business success. Top tools for communication, project management, and content creation. How to use tools like Slack, QuickBooks, and Google Workspace effectively. The importance of integrating tools into a streamlined workflow. How Michelle's Marketing Audit Service can transform your business processes. Links & Resources Mentioned

In this episode of Social Media Decoded, host Michelle Thames shares how content creators can build their mental wealth to stay creative and resilient in a demanding industry. From managing stress to prioritizing sleep, Michelle offers actionable strategies to help creators thrive without burning out.Discover the role of tools like Magic Mind's Focus and Sleep shots in boosting energy, improving rest, and sustaining long-term creativity. Plus, learn how to create habits that support your mental and emotional well-being as you tackle the challenges of content creation.What You'll Learn in This EpisodeThe mental strain of content creation and its impact on creativity.Why sleep is essential for generating fresh ideas.Strategies for managing stress and maintaining authenticity.How tools like Magic Mind can support your focus and rest.Practical steps to build a mental wealth blueprint for 2025.Key Quotes from the Episode

In this episode of Social Media Decoded, Michelle Thames shares the invaluable lessons she learned during her time working in corporate marketing for a major beauty brand and how those strategies shape the way she runs her business today. From developing clear strategies to leveraging storytelling and tracking data, Michelle discusses how the corporate approach can be adapted for solopreneurs and small business owners. If you've ever wondered how to build a sustainable and scalable business, this episode is packed with actionable advice you can implement, no matter the size of your team or budget. What You'll Learn in This Episode How corporate marketing principles like strategy and consistency can transform your business. The importance of data-driven decision-making, even for small businesses. How storytelling builds trust and connection with your audience. Why collaboration and networking are essential for growth. Practical steps to apply corporate marketing lessons to your own business. Links & Resources Mentioned

In this episode of Social Media Decoded, Michelle Thames shares her top strategies for staying focused and productive in the fast-paced world of social media marketing. From managing content calendars to engaging with audiences, the demands of social media can feel overwhelming. Michelle dives into practical tips for avoiding burnout, improving focus, and building habits that support mental wealth.Discover how time-blocking, limiting distractions, and prioritizing your mental health can help you stay organized and effective. Plus, Michelle shares her experience with Magic Mind's Focus and Sleep shots and how they've transformed her productivity and well-being.If you're ready to start 2025 with clarity and energy, this episode is a must-listen!What You'll Learn in This EpisodeThe unique challenges of staying focused in social media marketing.How time-blocking can streamline your daily workflow.Simple strategies to limit distractions and increase productivity.The importance of prioritizing mental wealth for long-term success.How Magic Mind Focus and Sleep shots can support your focus and rest.Links & Resources Mentioned

In this episode of Social Media Decoded, host Michelle Thames dives into budget-friendly strategies to help solopreneurs and small business owners grow their brands without breaking the bank. If you've ever felt limited by a small marketing budget, this episode is packed with practical tips to help you maximize your resources and reach your target audience effectively. From leveraging organic social media to collaborating with others and creating evergreen content, Michelle shares actionable insights you can implement right away. Plus, she highlights tools like Magic Mind Focus shots to help you stay productive and energized as you tackle your marketing goals. Whether you're just starting out or looking to stretch your current budget further, this episode is a must-listen for entrepreneurs ready to take their marketing to the next level in 2025. What You'll Learn in This Episode The importance of intentionality in budget-friendly marketing. How to leverage organic social media to grow your business. The power of email marketing and building an engaged email list. How to collaborate with others to reach new audiences. Why repurposing content and using free tools can stretch your marketing efforts. Tips for testing and refining your strategies to maximize results Links & Resources Mentioned

In this inspiring episode of Social Media Decoded, host Michelle Thames shares her journey from being a side hustler balancing a 9-to-5 and family life to building a thriving business. Michelle dives into the pivotal moments that led her to success and the lessons she learned along the way. You'll also discover actionable steps to take your side hustle to the next level, from defining your vision to showing up consistently and creating offers that convert. Plus, learn more about Michelle's Passions to Profit Tour—your opportunity to connect with her in person—and her Elevate & Empower Community, a space designed for multi-passionate women entrepreneurs ready to grow and scale their businesses. What You'll Learn in This Episode Michelle's personal journey from side hustle to successful entrepreneur. The key mindset shifts needed to create a profitable business. Actionable steps to turn your side hustle into a thriving enterprise. Why clarity, consistency, and community are critical for success. How to join Michelle's Passions to Profit Tour and her Elevate & Empower Community to take your business to the next level Links & Resources Mentioned

In this New Year's episode of Social Media Decoded, Michelle Thames shares actionable tips to help entrepreneurs, professionals, and side hustlers thrive in 2025. Learn how to set SMART goals, stay consistent, leverage tools, and build your personal brand to achieve success this year. Plus, Michelle announces her upcoming 2025 Passions to Profit Tour and asks for your input on where she should visit! What You'll Learn in This Episode: How to reflect on the past year and set intentional goals for 2025. Practical strategies for staying consistent and building momentum. The importance of automating tasks and batching content for efficiency. Why personal branding is essential for growth in today's digital world. Details about Michelle's upcoming Passions to Profit Tour and how to help shape it. JOIN MY VISION BOARD PARTY JAN 7th 2025 HERE COMPLETE THE PASSIONS TO PROFIT TOUR SURVEY HERE Join the Conversation: What's your top goal for 2025? Share it on Instagram and tag Michelle [@michellelthames]. Don't Forget to Rate, Review, and Subscribe! If this episode inspired you to take action in 2025, leave a review and share it with someone ready to start the year strong!

In this episode of Social Media Decoded, Michelle Thames takes you behind the scenes of two game-changing online event strategies: revamping an affiliate program and hosting a high-ticket webinar. Discover how these strategic approaches drove engagement, boosted community loyalty, and generated significant revenue. Plus, learn how community-focused events can strengthen relationships and build long-term success for your brand. What You'll Learn in This Episode How to revamp an affiliate program to drive engagement and empower participants. The strategies behind a successful high-ticket webinar that generated $45,000 in sales. Tips for boosting show-up rates through targeted email campaigns and social media outreach. How to create a sense of community with fun, engaging events like a Christmas Bingo Party. Key takeaways for executing flawless online events that connect, convert, and build loyalty. Key Takeaways: Engage Your Affiliate Program: Host a kickoff event, provide tools and support, and foster community through platforms like Slack to energize affiliates. High-Ticket Webinar Strategies: Focus on addressing pain points, promoting exclusive value, and using strategic reminders to boost attendance and sales. Community Events Build Loyalty: Non-sales-focused events, like a fun game night, strengthen relationships and remind your audience why they love your brand. Details Make the Difference: Whether it's an affiliate program or webinar, success comes from thoughtful planning, engaging content, and seamless execution. Track Results: Measure show-up rates, sales, and engagement to refine your approach and maximize ROI for future events. Resources Mentioned in This Episode: Michelle's Marketing Services: Learn how to create impactful events tailored to your brand. Book a connection call here Tools for Event Promotion: Email campaigns, Slack communities, and social media strategies. Join the Conversation What's your biggest takeaway from this episode? Share your insights on Instagram and tag Michelle [@michellelthames]. Don't Forget to Rate, Review, and Subscribe! If this episode gave you fresh ideas for hosting online events, leave a review and share it with someone who wants to level up their affiliate programs or webinars. Subscribe to Social Media Decoded for actionable strategies to grow your business and increase visibility.

In this episode of Social Media Decoded, Michelle Thames shares the behind-the-scenes strategies and lessons learned from selling out her 50-person event—and even having standing room only. Discover what it takes to plan, promote, and execute an unforgettable event that not only delivers value to attendees but also converts them into clients. Michelle reveals the tips most people won't tell you, from overselling strategically to creating an irresistible experience and selling from the stage with confidence. What You'll Learn in This Episode The importance of overselling your event to account for no-shows. How to build excitement and a sense of community before the event starts. Strategies for a high show-up rate, including email reminders and private group chats. The keys to delivering value and weaving your offer naturally into your event. How to handle unexpected situations, like a standing-room-only crowd, and turn them into part of the experience. The power of simplicity and teamwork in executing a successful event. Key Takeaways: Oversell Strategically: Plan for no-shows by selling more tickets than your venue's capacity. This ensures a full, energetic room. Build Excitement Early: Use email reminders, group chats, and pre-event engagement to make attendees feel like part of a community before the event even begins. Deliver Value First: Provide actionable insights and strategies that attendees can implement immediately, making your offer feel like the natural next step. Adapt to the Unexpected: Be flexible and ready to pivot when things don't go as planned, turning challenges into opportunities to impress. Simplify for Impact: Streamline your event format to focus on quality over quantity, ensuring attendees leave feeling empowered and energized. Resources Mentioned in This Episode: Michelle's Marketing Audit Service: Gain clarity and actionable insights to grow your business. Join the Elevate & Empower Women's Entrepreneur Community for advanced strategies and exclusive resources. Join the Conversation What's your biggest takeaway from this episode? Share your thoughts on Instagram and tag Michelle [@michellelthames]. Don't Forget to Rate, Review, and Subscribe! If this episode inspired you to host your own event or improve your existing strategy, leave a review and share it with someone who needs a little event-planning motivation. Subscribe to Social Media Decoded for more actionable insights to grow your business.

In this episode of Social Media Decoded, Michelle Thames shares her proven system for batching content to save time, reduce stress, and maintain clarity in your marketing strategy. Whether you're managing social media, blogs, or emails, batching can help you stay consistent and aligned with your business goals. Learn step-by-step how to plan, create, and schedule content efficiently while avoiding burnout. What You'll Learn in This Episode Why batching is a game-changer for content creators and entrepreneurs. Michelle's step-by-step batching system for social media content. How to batch blog posts and email marketing for maximum efficiency. Tips for using tools like Canva, Tailwind, and ConvertKit to streamline your process. How to stay consistent with batching by creating templates and tracking analytics. Key Takeaways: Plan with a Content Calendar: Start with monthly themes and break them into weekly topics to stay focused and organized. Batch by Content Type: Dedicate specific days to brainstorming, writing, and designing content to stay in a productive flow. Schedule and Automate: Use scheduling tools like Later or Mailchimp to automate your content distribution and free up time. Repurpose Content: Turn blog posts into social media captions, graphics, and email newsletters to maximize your efforts. Stay Consistent: Treat batching sessions as non-negotiable, use templates, and adapt your strategy as needed to keep the process sustainable. Resources Mentioned in This Episode: Content Scheduling Tools: Later, Planoly, Mailchimp, ConvertKit Design Tool: Canva Book a Marketing Audit with Michelle Thames HERE: Gain clarity and create a focused content strategy to grow your business. Join the Conversation How do you plan to batch your content in 2025? Share your insights on Instagram and tag Michelle [@michellelthames]. Don't Forget to Rate, Review, and Subscribe! If this episode helped simplify your content creation process, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable tips to grow your business with confidence.

In this episode of Social Media Decoded, Michelle Thames reveals how to use Pinterest as a powerful tool for driving traffic, generating leads, and growing your business—all while you sleep. Learn why Pinterest is more than a platform for recipes and DIY projects, and how to strategically use it to grow your audience, optimize your website traffic, and capture leads passively. What You'll Learn in This Episode Why Pinterest is a game-changer for businesses looking to generate leads and traffic. How to optimize your Pinterest profile to attract your ideal audience. Tips for creating click-worthy pins that drive traffic to your website. The importance of linking your pins to valuable content that converts viewers into leads. How to use Pinterest consistently without spending hours on the platform. Where Pinterest fits into your overall marketing funnel and how to turn traffic into results. Key Takeaways: Optimize Your Profile: Use keywords in your bio and boards to make your profile easily discoverable by your target audience. Create Attention-Grabbing Pins: Use bold text overlays, branded colors, and clear calls-to-action to encourage clicks. Link to Valuable Content: Every pin should drive traffic to a blog post, freebie, or product page that aligns with your business goals. Stay Consistent: Schedule 5-10 pins daily using tools like Tailwind to maintain momentum without added stress. Incorporate Pinterest Into Your Funnel: Use Pinterest as the top of your marketing funnel to drive traffic to optimized landing pages or lead magnets. Resources Mentioned in This Episode: Pinterest Scheduling Tool: Tailwind Design Tool for Pins: Canva Join Michelle's Elevate & Empower Women's Entrepreneur Community: Learn advanced strategies for platforms like Pinterest and grow your business with confidence. LEARN MORE HERE Join the Conversation What's your biggest takeaway from this episode? Share your thoughts on Instagram and tag Michelle [@michellelthames]. Don't Forget to Rate, Review, and Subscribe! If this episode helped you see the potential of Pinterest for your business, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable strategies to grow your brand.

In this episode of Social Media Decoded, Michelle Thames walks you through how to simplify and strategize your content planning for 2025. If you've ever felt overwhelmed by what to post or unsure how to align your content with your business goals, this episode is for you. Discover actionable steps to create a streamlined content calendar, set clear goals, and ensure every piece of content serves a purpose. What You'll Learn in This Episode Why content planning is essential for a successful marketing strategy in 2025. Simple steps to break down the content planning process into manageable tasks. How to set clear goals and create content that aligns with them. The importance of knowing your audience and using content pillars to stay focused. Tips for building a content calendar with monthly themes and weekly topics. How to batch and schedule content to save time and maintain consistency. Strategies for aligning your content with your offers to drive conversions. Key Takeaways: Set Clear Goals: Define what you want to achieve in 2025 and let your content bridge the gap between where you are and where you want to be. Know Your Audience: Create content that resonates with your audience's pain points and interests to foster engagement and trust. Use Content Pillars: Focus your content on 2-3 main themes that align with your expertise and audience needs. Plan Monthly Themes: Assign a theme to each month to keep your content cohesive and aligned with your goals. Batch and Schedule Content: Dedicate time to create and schedule content in advance to stay consistent and stress-free. Align Content with Offers: Ensure every post, Reel, or story serves a purpose and leads your audience toward your offers. Resources Mentioned in This Episode: Free Content Planner: Download Michelle's free planner to map out your 2025 content strategy with ease. HERE Content Scheduling Tools: Consider using tools like Later or Planoly to streamline your posting process. Join the Conversation What's your biggest challenge with content planning? Share your thoughts on Instagram and tag Michelle @michellelthames. Don't Forget to Rate, Review, and Subscribe! If this episode helped you feel more confident about your 2025 content strategy, leave a review and share it with a friend. Subscribe to Social Media Decoded for more actionable insights to level up your marketing game.

In this episode of Social Media Decoded, host Michelle Thames shares her top strategies for increasing visibility on Instagram in 2025. If you've been feeling stuck or unsure about how to grow your presence on this ever-evolving platform, Michelle has you covered with actionable tips for Reels, carousels, Stories, and profile optimization. Tune in to learn how to show up in front of the right audience, build trust, and drive meaningful engagement—all while avoiding burnout. What You'll Learn in This Episode Why visibility is crucial for success on Instagram in 2025. The best Instagram strategies Michelle is using and recommending to clients right now. How to create scroll-stopping Reels without overcomplicating the process. The power of carousel posts and how to structure them for maximum engagement. Tips for leveraging Stories to connect with your audience and build trust. How to optimize your Instagram profile for discoverability and conversions. Time-saving tools and techniques to stay consistent without burning out. Key Takeaways: Prioritize Reels: Short-form video is still king on Instagram. Use trending audio, share quick tips, and showcase behind-the-scenes content to boost visibility. Master Carousel Posts: Treat them like mini blog posts. Start with a strong hook and end with a compelling call to action to encourage saves and shares. Leverage Stories for Connection: Show the human side of your brand with behind-the-scenes peeks, polls, and Q&As. Consistency is key. Optimize Your Profile: Ensure your bio clearly states who you are and how you help people. Use a link-in-bio tool to guide followers to your key offers. Consistency is Essential: Plan content in batches, use scheduling tools, and prioritize quality over quantity to maintain a sustainable posting rhythm. Links and Resources Mentioned in This Episode: Book a 1:1 Coaching Session with Michelle Thames: HERE Scheduling Tools: Later | Planoly Link in Bio Tools: Stan | Linktree Join the Conversation What Instagram strategy are you most excited to try? Let Michelle know by sharing this episode on Instagram and tagging her @michellelthames. Don't Forget to Rate, Review, and Subscribe! If you enjoyed this episode, please leave a review on your favorite podcast platform. Your feedback helps us reach more entrepreneurs like you!

In this episode of Social Media Decoded, host Michelle Thames dives into why blogging remains one of the most effective tools for growing your visibility and attracting clients. With a blog, you can establish authority in your niche, drive consistent traffic to your website, and create content that works for you long after you hit publish. Michelle shares actionable tips for creating value-packed blog posts that rank on Google, attract the right audience, and guide readers toward your offers. Whether you're a business owner, marketer, or entrepreneur, this episode is packed with insights to help you harness the power of blogging to grow your brand. Plus, discover how Michelle's 1:1 Power Hours can help you develop a blogging strategy tailored to your goals. What You'll Learn in This Episode Why blogging is still relevant in today's social media-driven world. How blogging can help you grow your visibility and attract leads passively. The basics of creating blog content that ranks on Google and drives traffic. How to structure blog posts to provide value and align with your offers. How Michelle's 1:1 Power Hours can help you create a winning blogging strategy. Links & Resources Mentioned

In this episode of Social Media Decoded, host Michelle Thames dives into the art of setting social media goals that truly matter. Forget vague objectives like "post more" or "gain followers"—this episode is all about creating intentional, results-driven goals that align with your business and personal brand. Michelle breaks down practical strategies for platforms like Instagram and LinkedIn, helping you focus on metrics that lead to real growth and meaningful engagement. Whether you're a career marketer or a business owner, this episode is packed with actionable advice to set you up for success in 2025. Plus, learn how Michelle's FREE Vision Board Party on January 7th can help you set intentional goals and kick off the new year with clarity. What You'll Learn in This Episode Why traditional social media goals often fail and how to fix them. The key to aligning your social media strategy with your larger business goals. Platform-specific goal-setting strategies for Instagram and LinkedIn. How to track meaningful metrics that actually impact your growth. How Michelle's Vision Board Party can help you plan your 2025 goals with purpose. . Links & Resources Mentioned