Social Media Decoded

Visibility alone no longer builds authority. In this episode, Michelle Thames explains why showing up without identity clarity creates noise instead of trust, and how real authority starts internally before it ever shows up online. Topics Covered Why posting more doesn't equal impact The difference between performance and leadership Content without conviction vs content with authority Why clarity attracts better opportunities How identity shapes visibility Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing used to be the answer. Post consistently, follow trends, stay visible.But in today's landscape, marketing alone is no longer what builds trust, authority, or sustainable growth. In this episode of Social Media Decoded, Michelle Thames breaks down why the brands, creators, and business owners winning right now are moving beyond tactics and into leadership, clarity, and community. You'll learn why audiences are tuning out traditional marketing, what decision-makers are actually paying attention to, and how evolving beyond “just marketing” changes your visibility, positioning, and long-term revenue. This episode is for entrepreneurs, creators, professionals, and executives who feel like they've outgrown surface-level strategies and want to build something that lasts. Topics Covered in This Episode Why marketing tactics alone are no longer converting The shift from performance content to leadership content Why clarity and positioning outperform trends How audiences make buying decisions today The role of community and proximity in modern business growth Why trust beats reach in 2026 and beyond How to evolve your brand without starting over Who This Episode Is For Entrepreneurs tired of chasing algorithms Creators looking for longevity, not virality Professionals building authority beyond social media Business owners who feel stuck despite “doing everything right” Leaders ready to shift from tactics to impact Follow Social Media Decoded for daily conversations on visibility, leadership, and modern marketing strategy. If this episode made you rethink how you're showing up, you're exactly where you need to be. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down how the pressure to perform online is weakening messages, draining creativity, and eroding authority. She explains the difference between performing for attention and leading with conviction, and why content has shifted from expression to output for so many entrepreneurs and creators. This conversation is a wake-up call for anyone who feels visible but disconnected from their voice and ready to reclaim clarity, confidence, and leadership in their messaging. Topics Covered How visibility turned into performance The difference between performing and leading online Why chasing engagement dilutes your message Content as output versus content as expression How performance erodes authority and trust Why leadership content feels calmer and more grounded How to reclaim your voice and message Building visibility rooted in conviction, not pressure Key Takeaways Performance-driven content leads to burnout and confusion Leadership content is anchored in clarity and conviction Authority comes from consistency of perspective, not volume Slowing down sharpens your message The right audience connects through resonance, not performance Who This Episode Is For Entrepreneurs feeling drained by content creation Creators who feel disconnected from their message Professionals building thought leadership Business owners tired of chasing trends Anyone ready to shift from performance to leadership If you want support building visibility rooted in clarity and leadership, explore joining the Collective for ongoing proximity, strategy, and community. Follow Social Media Decoded for daily conversations on visibility, marketing, and message clarity. About the Host Michelle Thames is a marketing strategist, podcast host, speaker, and community builder with over 15 years of experience helping entrepreneurs and professionals build sustainable visibility and authority without burnout. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this feature episode of Social Media Decoded, Michelle Thames introduces her philosophy shift around visibility, marketing, and sustainable growth. She explains why doing less, not more, is the new power move and how entrepreneurs, professionals, and creatives can stay visible without burning out. This episode reframes daily content, consistency, and promotion and shows why clarity, curation, and strategic visibility matter more than hustle. Topics Covered Why hustle-based visibility leads to burnout The difference between daily content and daily promotion Why clarity beats consistency in modern marketing How CEOs and leaders curate visibility instead of chasing it What strategic visibility actually looks like in 2026 How to build trust without being constantly online Creating content with intention instead of pressure Key Takeaways Visibility does not require constant performance Posting more does not equal promoting better Clarity allows content to work harder for you Curated visibility builds authority and ease Sustainable marketing starts with strategy, not volume Who This Episode Is For Entrepreneurs who feel exhausted by content demands Professionals building thought leadership Creatives who want visibility without burnout Business owners shifting from hustle to strategy Leaders who want long-term authority and impact Call to Action If this episode helped you rethink visibility, follow Social Media Decoded for daily conversations on marketing, clarity, and community-led growth. If you'd like to support the podcast, you can use Buy Me a Coffee to help keep these conversations going. About the Host Michelle Thames is a marketing strategist, podcast host, speaker, and community builder with over 15 years of experience in digital marketing, visibility strategy, and brand growth. She helps entrepreneurs and professionals build sustainable visibility ecosystems that convert without burnout. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if one DM… one cease-and-desist… or one copyright flag could shut down everything you've built online? In this episode of Social Media Decoded, Michelle sits down with Kailey Jacomet, founder of Brand Law Boutique, to break down the real legal risks creators, influencers, and online business owners face—often without even realizing it. If you post, sell, collaborate, or build community online, this episode is a must-listen. Inside this episode, we cover: Why one Instagram report or DM from a lawyer can shut down your business overnight The #1 trademark mistake entrepreneurs make before launching a brand The real difference between and (and why it matters more than you think) A 60-second name search checklist to avoid expensive rebrands How creators unknowingly cross copyright lines with reels, audios, and reposts Why “fair use” doesn't always protect you on platforms like Instagram or TikTok What brands can legally do with your name, image, and content if your contract is weak The non-negotiable clauses every influencer and creator should look for (or demand) The one legal template every online business should invest in first You'll learn: How to protect your brand before it scales How to avoid being bullied by bigger companies How to collaborate confidently without signing your rights away How to stay visible, profitable, and legally protected Resources mentioned: Contract templates + website policies Trademark education + legal planning tools Exclusive listener discount (code in episode description) If this episode saved you from a future legal headache (or a five-figure mistake), screenshot it, share it, and tag @michellelthames + @kaileyjacomet with your biggest takeaway. Post proudly. Sell smart. Protect your brand at all costs. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: does it actually build brands, or just inflate engagement? Drawing from years of experience in marketing, visibility, and personal brand strategy, Michelle explains why ragebait works, when it hurts your credibility, and who should avoid it altogether. This episode helps entrepreneurs, creators, and business owners understand how to stand out without sacrificing trust, authority, or long-term growth. Topics Covered What ragebait content actually is Why ragebait performs well on social media platforms The psychology behind outrage and engagement When ragebait damages brand trust and credibility The difference between thought leadership and clickbait Who ragebait works for and who it hurts How to build visibility without relying on controversy Why clarity and positioning matter more than attention Key Takeaways Ragebait drives engagement, but not always conversion Attention without trust does not lead to clients Decision-makers buy clarity, not chaos Thought leadership challenges ideas without eroding credibility Strategic visibility outperforms short-term virality Who This Episode Is For Entrepreneurs building personal brands Creators who want authority, not just engagement Business owners tired of chasing algorithms Coaches, consultants, and service providers Brands focused on long-term growth and trust If you want support building visibility that attracts aligned clients instead of just attention, join the Collective for ongoing strategy, feedback, and proximity. https://michellethames.com/elevate-and-empower-collective Follow Social Media Decoded for daily conversations on marketing, visibility, and brand growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down the real difference between a social media manager and a social media strategist — and why confusing the two can cost businesses time, money, and momentum. Michelle explains how strategy and execution serve different purposes, the most common hiring mistakes business owners make, and how choosing the right support at the right time can dramatically change results. This episode is essential listening for entrepreneurs, founders, and brands deciding how to invest in their marketing and visibility in 2026. Topics Covered The difference between social media management and social media strategy Posting content vs planning a visibility ecosystem Why execution without strategy leads to wasted effort How strategy saves money long-term Common hiring mistakes business owners make When to hire a strategist vs when to hire a manager How clarity impacts content, growth, and conversion Why roles, timing, and expectations matter Key Takeaways A social media manager executes content, a strategist designs the plan Posting consistently does not equal strategic growth Strategy provides direction, focus, and measurable outcomes Hiring the wrong role at the wrong time creates frustration Clear strategy makes execution more effective and efficient Who This Episode Is For Business owners hiring marketing support Entrepreneurs confused about social media roles Brands struggling with inconsistent results Founders preparing to scale visibility in 2026 Creators transitioning from DIY to professional support If you need clarity before hiring or scaling your marketing, explore working with Michelle's agency for strategic support. www.thamesmediasolutions.com For ongoing proximity, feedback, and visibility guidance, join the Collective. https://michellethames.com/elevate-and-empower-collective About the Host Michelle Thames is a marketing strategist, podcast host, and community builder with over 15 years of experience helping brands and entrepreneurs build visibility systems that convert. She specializes in strategy-first marketing, community-led growth, and sustainable brand ecosystems. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she's intentionally ignoring. Drawing from 15+ years of experience in marketing, community building, and visibility strategy, Michelle explains why fundamentals still outperform hype and how brands can build longevity instead of chasing short-term momentum. This episode is for entrepreneurs, creators, and business owners who want sustainable visibility, stronger relationships, and marketing strategies that work across every season of business. Topics Covered Why most marketing trends don't last The difference between momentum and longevity Community-led marketing and why it's the future Thought leadership vs performance-based content Why owned audiences matter more than algorithms Trends Michelle is intentionally ignoring in 2026 Why virality does not equal business growth How clarity, consistency, and trust still win Building a visibility ecosystem instead of chasing platforms Key Takeaways Trends are loud, but foundations compound quietly Community creates trust, referrals, and long-term growth Decision-makers buy clarity, not aesthetics Owned audiences protect your business from platform shifts Mastery on one platform beats being everywhere Fundamentals never go out of style Who This Episode Is For Entrepreneurs planning for 2026 growth Creators tired of chasing trends and burning out Business owners focused on long-term visibility Brands ready to build community, not just content Leaders who want marketing strategies that last If you want support building a sustainable visibility strategy and community-led ecosystem, join the Collective for ongoing proximity, strategy, and feedback. Make sure to follow Social Media Decoded so you don't miss future episodes on visibility, marketing, and brand growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if slowing down isn't a setback — but a signal? In this episode of Social Media Decoded, marketing strategist and community builder Michelle Thames shares a real-time reflection after hosting her Elevate & Align retreat, where she unexpectedly lost her voice and was forced to pause, reschedule brand deals, and listen to what her body was communicating. This short but powerful episode explores the connection between visibility, leadership, alignment, and sustainability, especially for entrepreneurs who feel pressure to constantly show up online. If you've been feeling stretched thin, burned out, or disconnected from your visibility, this conversation will help you reframe momentum and lead with clarity instead of hustle. Topics Covered in This Episode What it means when your body forces you to slow down How alignment shows up physically, not just mentally The relationship between sustainable visibility and leadership Why constant output doesn't equal long-term success How slowing down can create clearer direction and momentum Who Should Listen Entrepreneurs navigating burnout or exhaustion Creators struggling with consistency and visibility Business owners leading teams, brands, or communities Anyone feeling pressure to “do more” to stay relevant Key Insight Sustainable visibility isn't about pushing harder — it's about listening sooner.Slowing down can be the most strategic leadership move you make. About the Podcast Social Media Decoded breaks down what actually works in social media, branding, visibility, and community-led growth — without burnout culture or empty marketing trends. Hosted by marketing strategist Michelle Thames, the show covers leadership, digital marketing strategy, visibility, content, and building brands that last. If this episode resonated with you, share it with someone who needs permission to slow down and lead differently. Check out the collective: https://michellethames.com/elevate-and-empower-collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you feel like Instagram isn't working anymore, this episode will change how you think about visibility. In this episode of Social Media Decoded, Michelle Thames breaks down why the Instagram algorithm isn't the real problem — and how unclear strategy, weak positioning, and misaligned content are what actually block reach, engagement, and conversions. Michelle explains what Instagram truly rewards, why chasing trends leads to burnout, and how clarity consistently outperforms creativity. This episode is for entrepreneurs and creators who want sustainable visibility, not viral luck. If you are tired of guessing, posting more without results, or blaming the algorithm, this conversation will help you see Instagram through a strategic lens and move forward with confidence. Want honest feedback on what's blocking your Instagram visibility?DM AUDIT on Instagram to request an Instagram audit. For ongoing strategy, proximity, and visibility support, explore Michelle's community, the Collective. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special LIVE edition of Social Media Decoded, host Michelle Thames sits down with Julia Hartz, CEO and co-founder of Eventbrite, for a powerful conversation on the future of events, visibility, and real-world connection. As live experiences make a major comeback, Julia shares why events are no longer a “nice-to-have,” but a core visibility and community-building strategy for creators, entrepreneurs, and brands. Together, Michelle and Julia explore: How events have evolved as a visibility and growth tool Why real connection is becoming more valuable than algorithms The rise of niche, intimate, and under-the-radar experiences Common mistakes event hosts make — and how to fix them What great leaders and community builders do differently Julia also gives a sneak peek into Eventbrite's 2026 trend report, “Social Study: Reset to Real,” highlighting how the most social generation is redefining connection through: Off-Script Energy — embracing spontaneity and unpredictability Soft Socializing — connection without pressure Layers, Not Labels — blending niches, cultures, and interests for richer experiences If you're building community, hosting events, or looking for new ways to grow your visibility in 2026, this episode is a must-listen. This episode was recorded live and is available in audio and video format on all podcast platforms. Key Topics Covered Live events as a visibility strategy Community-driven growth Authentic leadership and hosting Event marketing trends for 2026 How creators can stand out offline and online Resources Mentioned Eventbrite 2026 Trend Report: Social Study: Reset to Real https://www.eventbrite.com/social-study-trends/ Eventbrite platform for creators & community hosts If this episode inspired you, share it with a fellow entrepreneur or event host and tag us. Let's keep building community with intention. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today's marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action. What This Episode Covers Why webinars and live events still work when designed with intention The biggest mistakes that prevent live experiences from converting How live rooms build trust faster than content alone The difference between teaching and creating connection Why clarity and positioning matter more than audience size How to think about live experiences as trust accelerators What to do before and after a live event to support conversion Who This Episode Is For Entrepreneurs hosting webinars or live events Coaches and consultants struggling with low conversion Business owners who want deeper trust with their audience Creators who feel visible but not connected Key Takeaways Live experiences convert when they are built for trust, not performance Small, intentional rooms often outperform large audiences Conversion starts before the room opens and continues after it closes Visibility works best when paired with clarity and direction Call to Action If you want help creating live experiences that actually convert, explore Visibility Power Hours or join The Collective for ongoing strategy and support. Links are available in the show notes. https://michellethames.com/elevate-and-empower-collective About the Host Michelle Thames is a marketing strategist, speaker, and community builder who helps entrepreneurs turn visibility into real opportunities through intentional strategy and relationship-led marketing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's been a heavy start to 2026. In this real, raw episode, Michelle Thames opens up about navigating deep personal loss while running a business and showing up online. After losing her stepfather, cousin, and a childhood friend within days, Michelle reflects on how grief collides with the pressure to stay visible on social media. This episode explores the social media side of grief—why algorithms don't pause when life hits, how burnout accelerates when we force content through pain, and what it really means to take a break without guilt or shame. Michelle shares both personal insight and expert perspective on sustainable visibility, rest, and long-term brand integrity. If you're grieving, overwhelmed, or feeling pressure to “keep going” online when your heart needs space, this conversation is for you. What You'll Learn in This Episode How grief shows up in a social media–driven world Why “rest is not a failure of consistency” The hidden cost of forcing content during emotional exhaustion How to pause, scale back, or shift visibility without losing momentum What presence looks like when perfection isn't possible Permission to grieve without performing online Key Topics Discussed Grief and social media Rest and visibility as a business owner Burnout prevention for entrepreneurs Sustainable content creation Mental health and online presence Taking breaks without losing your audience Human-centered leadership and brand longevity This episode is for: Entrepreneurs navigating grief or emotional burnout Content creators feeling pressure to stay visible Business owners who want sustainable visibility Anyone grieving a loss while still showing up for others Powerful Quotes from the Episode “Grief doesn't move at the speed of content.” “Rest is not a failure of consistency. It's a strategy for longevity.” “Your audience doesn't need perfection. They need presence.” “You are not behind. You are not lazy. You are not failing.” Listener Takeaway You are allowed to pause.You are allowed to grieve.And your voice will still matter when you return. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been posting consistently but still wondering “Why aren't my lead magnets converting?” or “Where are my aligned clients?” — this episode is a must-listen. In today's conversation, Michelle Thames is joined by Lauren Najar, a business coach and lead strategist who helps women entrepreneurs turn visibility into real revenue — without burnout, constant posting, or chasing algorithms. This episode breaks down what's actually working in 2025 when it comes to lead generation, intentional visibility, and building a sales ecosystem rooted in relationships. Lauren shares why most entrepreneurs already have leads (they just aren't tracking them), why content alone isn't enough anymore, and how simple conversations can turn into consistent clients. In This Episode, We Cover: Why “not having leads” is usually a tracking problem, not a visibility problem How to use Instagram intentionally as a top-of-funnel tool Why follower count does not equal income The biggest mistake entrepreneurs make relying on content alone What intentional visibility really looks like in 2025 How to build a lead ecosystem that fits your business model The truth about lead magnets — and why most PDFs don't convert What types of lead magnets actually work right now The most underrated lead generation strategy: DM relationships Key Takeaway: You don't need more content — you need more intentional conversations and better systems to track and nurture the leads you already have. Connect with Lauren: Instagram: @laurennajar Website: laurennajar.com Free Resource: 30-Day Sales & Visibility Challenge If you enjoyed this episode, tag @michellelthames and @socialmediadecodedpod on Instagram and let us know your biggest takeaway. Stay visible and stay empowered. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

this episode of Social Media Decoded, Michelle Thames explains why Instagram audits are one of the fastest and most effective ways to fix visibility issues. Instead of guessing what to post or chasing content hacks, Michelle breaks down how audits create clarity, improve positioning, and lead to more meaningful engagement and conversion. In This Episode, You'll Learn: Why most people struggle with Instagram visibility because they guess instead of audit What an Instagram audit actually reveals about your brand and messaging The first things Michelle looks for when reviewing an Instagram account Why clarity and positioning matter more than posting frequency How connection and consistency impact trust and conversion Why feedback accelerates visibility faster than trends or hacks How Instagram audits fit into long-term, sustainable visibility strategy Key Topics Covered: Instagram audits for business growth Visibility strategy for entrepreneurs Personal brand positioning on Instagram Community and connection over metrics Content clarity and consistency Sustainable social media marketing Fixing low engagement and conversion Who This Episode Is For: Entrepreneurs who feel visible but not effective Creators tired of guessing what to post Business owners struggling with low engagement or conversion Anyone who wants clearer direction for their Instagram strategy Mentioned in This Episode: Why content hacks don't fix foundational visibility issues How audits uncover blind spots you can't see on your own The importance of having a clear next step for your audience DM the word AUDIT on Instagram for a free Instagram audit, and explore Michelle's Collective for ongoing support, strategy, and community. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames shares a behind-the-scenes look at the systems and tools that power her six-figure visibility ecosystem — without a big team or burnout. Learn how to think about tools strategically, reduce decision fatigue, and build sustainable visibility that actually converts. Topics Covered: Visibility systems for entrepreneurs How to scale visibility without burnout Email marketing as a visibility foundation Long-form content and podcast leverage Simplifying marketing tools Community-led visibility Sustainable content strategy DM “TOOLS” on Instagram to see Michelle's exact systems and join The Collective for ongoing visibility support. https://michellethames.com/elevate-and-empower-collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares a grounded visibility reset for entrepreneurs heading into 2026. Instead of chasing trends or posting more, this conversation focuses on clarity, community, leadership energy, and building a sustainable visibility ecosystem that actually converts. In This Episode, You'll Learn: Why visibility in 2026 is less about volume and more about intention The biggest misconceptions about visibility that are leading to burnout How clarity outperforms consistency when it comes to being remembered Why community and relationships matter more than reach and metrics The importance of building a visibility ecosystem instead of relying on one platform How leadership energy changes the way people respond to your brand Why visibility is ultimately an identity decision, not a marketing tactic Key Topics Covered: Visibility strategy for 2026 Community-led marketing Personal brand clarity Sustainable content creation Relationship-driven growth Thought leadership and calm authority Building trust and long-term visibility Marketing alignment and burnout prevention Who This Episode Is For: Entrepreneurs and creators who feel visible but not connected Business owners tired of chasing algorithms and trends Leaders who want clarity, confidence, and sustainable growth Anyone building a personal brand, community, or long-term platform Mentioned In This Episode: Visibility as a long-term strategy, not a quick win Why platforms change but relationships compound How to approach 2026 with intention and leadership Call to Action: If you're ready for visibility that feels aligned and sustainable, explore Michelle's Collective for ongoing support, clarity, and community — and follow the podcast for daily conversations on marketing, visibility, and leadership. https://michellethames.com/elevate-and-empower-collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle breaks down the real impact of publishing 365 podcast episodes and how daily consistency transforms authority, visibility, and brand trust. Learn why podcasting is the most powerful platform for thought leadership and how it fuels your entire business ecosystem going into 2026. What You'll Learn:• What daily podcasting builds for your brand• Why thought leadership matters more than aesthetics• How podcast listeners convert faster• Why podcasting creates long-term authority• How a podcast grows your entire ecosystem• Why Michelle is doubling down on her podcast in 2026• Why community and proximity accelerate everything• The visibility strategy that actually works in 2026 Join The Collective and follow the show for daily episodes. https://michellethames.com/elevate-and-empower-collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle shares her non-negotiable visibility rules for 2026 — what she's done doing, what she's doubling down on, and why simplicity will outperform trends in the new year. Learn the strategies that actually convert, how thought leadership shapes visibility, and why proximity and community are the real power moves for 2026. What You'll Learn: • Michelle's 2026 visibility framework • What no longer works in the visibility landscape • Why podcasting is still the #1 authority builder • How community outperforms content • Why simplicity leads to consistency • What to focus on if you want real growth in 2026 • Why The Collective is the next step for deeper proximity • How your story becomes your strategy Join the Collective before January ($67/month) and grab Michelle's book bundle for deeper clarity + direction. Get the book bundle here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visibility, opportunities, and revenue. Learn how rooms, relationships, and community create long-term success and why The Collective was built as a powerful proximity container for women entrepreneurs stepping into 2026 with clarity and intention. What You'll Learn:• Why proximity changed Michelle's career• How relationships create opportunities• Why rooms are more valuable than reach• Why community-led visibility beats trends• What access really means in 2026• What The Collective offers• How Visibility Power Hours accelerate clarity Join The Collective for $67/month to access community, coaching, and proximity. Use code DECODED to saveBook a Visibility Power Hour if you need fast clarity for 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don't create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach. Topics Covered:• Why pretty feeds don't equal paydays• The real reason decision-makers invest• What true thought leadership looks like• Why clarity and POV outperform trends• How to build trust and authority online• Why community-led visibility matters for 2026• How podcast listeners convert faster• How to shift from “performing” to leading conversations• Why The Collective is the next step for leaders Join The Collective — $97/month for monthly strategy, networking, and proximity to Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle breaks down why Threads is becoming THE most important visibility platform of 2026. Learn how conversation-based content is outperforming trends, why early adopters will win big next year, and how to leverage Threads to humanize your brand, build community, and turn casual followers into connected buyers. She also shares how she uses Threads daily to boost authority, spark conversions, and deepen relationships. Topics Covered:• Why the old social media model is dead• Why Threads is outperforming TikTok and IG for connection• Early-mover visibility advantages• Conversation-based marketing vs content-based marketing• How Michelle uses Threads strategically• 5 ways to grow your visibility on Threads in 2026• How community accelerates conversions Thanks for listening!• Follow Michelle on Threads + IG @michellelthames• Grab the $97 Visibility & Clarity Book Bundle Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of Social Media Decoded, Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a successful business or brand. She explains why community-led visibility is the future, what happens when people see you but don't actually know you, and how trust, relationships, and proximity drive conversions in today's online world. If you're tired of posting without results and crave something deeper, this conversation will change the way you approach marketing forever. Topics Covered Why visibility alone no longer converts What happens when people see you but don't feel connected Why community builds trust, referrals, and loyalty The difference between audience and community How relationships compound even when platforms change Why Threads and conversation-based platforms are thriving Why Michelle built the Elevate & Empower Collective How community-led visibility creates sustainable success Key Takeaways Visibility creates awareness — community creates trust Relationships scale your business faster than algorithms Engagement without connection doesn't convert Long-term success comes from community, not content volume You don't need more followers — you need deeper relationships Resources Mentioned Elevate & Empower Collective – Join the room that supports your visibility, clarity, and community. Connect With Michelle Instagram: @michellelthamesLinkedIn: Michelle ThamesPodcast: Social Media Decoded For partnerships, speaking, or consulting inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of Social Media Decoded, Michelle Thames shares the exact moment she realized her network held million-dollar value — not metaphorically, but in real opportunities, partnerships, speaking invitations, and client referrals. She breaks down how proximity accelerates business growth, why community is a strategic advantage, and why She Connects and the Collective are intentionally designed to help women build the relationships that open doors. Topics Covered Why relationships are more valuable than algorithms The moment Michelle realized her network was an asset How proximity accelerates visibility, confidence, and opportunities The real purpose behind She Connects Why community-led growth outperforms content-only strategies How to build a network that drives revenue and referrals Key Takeaways Your network can be worth millions when nurtured with intention Proximity is the fastest accelerator in business Community is a strategic advantage, not a “nice to have” The right room will open doors that content can't Building alone slows your growth — connection collapses time Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don't, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos. This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term growth. Topics Covered Why platforms change but systems last The danger of building on rented digital space Why visibility without a home doesn't convert The role of digital ownership in marketing Why link-in-bio chaos hurts conversion How consistency compounds over time Why ShinePages supports sustainable visibility Building marketing systems that last Key Takeaways Systems outlast platforms Visibility must point somewhere intentional A digital home creates trust and clarity Consistency compounds when strategy is clear Marketing should feel supportive, not exhausting Resources Mentioned ShinePages Webinar – Build a digital home that converts https://www.eventbrite.com/e/1975893910877?aff=oddtdtcreator VIP Visibility Days – Personalized strategy and system building https://michellethames.com/store/vip-day-with-michelle Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Website: https://michellelthames.com For speaking, consulting, or partnerships:hello@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space. Topics Covered in This Episode What managing 50+ creators taught Michelle about influencer marketing The biggest misconceptions creators have about brand deals What brands really look for beyond follower count Why professionalism matters more than virality Where creators lose opportunities without realizing it The role of communication and systems in campaign success Why long-term brand relationships outperform one-off deals How creators can position themselves as strategic partners Key Takeaways Follower count alone doesn't secure long-term opportunities Brands value reliability, communication, and clarity Systems protect your reputation and income Community-led creators build stronger relationships Professionalism creates longevity in the creator economy Resources Mentioned VIP Visibility Days – One-on-one strategy sessions to build professional positioning The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For brand partnerships, consulting, or speaking inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist. After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don't talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going. This episode isn't about trends or quick wins. It's about staying power, evolution, boundaries, and building a visibility strategy rooted in clarity and community. If you're tired of chasing algorithms and want to create a business that lasts beyond viral moments, this conversation will shift how you think about visibility and success. Topics Covered in This Episode What longevity actually looks like after 15 years as a creator The parts of the creator journey people don't see Times Michelle almost quit — and why she didn't Why trends don't create sustainable success The difference between virality and longevity How systems protect your business during hard seasons Why community matters more than clout The role of boundaries in preventing burnout Why evolution is required to stay relevant What Michelle wishes she had earlier in her career How to build visibility for the long game Key Takeaways Longevity is built through systems, not trends Community is the foundation of sustainable visibility Boundaries are essential for long-term success Evolution is necessary at every stage of growth Clarity creates confidence, consistency, and momentum Building for the long game leads to alignment and ease Resources Mentioned in This Episode The Visibility & Clarity Kit – A strategic roadmap for creators and entrepreneurs building sustainable visibility Michelle's In-Person Retreat – A community-centered experience for women focused on long-term growth and clarity VIP Visibility Days – One-on-one strategy sessions designed to build systems, confidence, and momentum Who This Episode Is For Creators who want long-term careers, not short-term attention Entrepreneurs feeling burned out or stuck Coaches, consultants, and service providers building personal brands Marketing professionals navigating platform changes Anyone tired of chasing trends and ready to build with intention Connect With Michelle Thames Follow Michelle for ongoing conversations about visibility, community-led marketing, and personal brand strategy: Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For speaking engagements, consulting, partnerships, or media inquiries:michelle@michellelthames.com Subscribe & Share If this episode resonated with you, be sure to subscribe to Social Media Decoded and share it with someone who's building for the long game. Your support helps this community grow. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:• The mindset shift every creator needs before going live• Why you're more ready than you think• How visibility is built through connection, not perfection• What to remember when anxiety or doubt starts creeping in• The power of showing up even when you feel unprepared• Why community-led visibility matters in 2026• How to emotionally prepare for today's live webinar or future events Thanks for listening!• Join today's Personal Brand Webinar OR grab the replay https://www.eventbrite.com/e/1975053600486?aff=oddtdtcreator• Apply for a VIP Visibility Day Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:• Why content-only strategies will fail in 2026• The rise of community-led marketing• How trust + relationships outperform reach• Why referrals and retention matter more than followers• The difference between content and community• How Michelle built community into her entire business• The 5 things you must implement before 2026• Why your digital home matters more than ever• How to prepare for visibility that SELLS Links mentioned: • Apply for the 2026 Retreat: https://michellethames.com/retreats• Join She Connects (Dec 18) https://www.addevent.com/event/2wn2bvn341ys• Save your seat for next week's ShinePages Webinar https://www.addevent.com/event/p4fcht5x0dr5• Visit Michelle's event page to see all December events https://www.addevent.com/calendar/fR847482 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle covers:• Why 2026 requires a new marketing mindset• The #1 thing she would rebuild FIRST• Why community matters more than content• How to pick the right platform to master• The overlooked power of personal storytelling• Why getting strategic help sooner changes everything• How to plan for visibility that converts• Why 2026 is the year to stop playing small Apply for the 2026 Retreat + Book a VIP Day for Q1. https://michellethames.com/retreats Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026. Key Topics Covered: Why most “dead accounts” aren't dead — they lack strategy The 3 content pillars that grew the account How audience insight drives visibility and engagement The daily engagement rhythm that changed everything How to create content that builds authority AND community Real performance metrics: 18K views, 950 interactions, 67 followers Why consistency without clarity doesn't convert What entrepreneurs must shift going into 2026 SEO Keywords: Instagram growth strategy revive dead social media account increase views on Instagram visibility strategy for entrepreneurs content pillars for creators community-led marketing how to grow engagement on Instagram personal branding for 2026 VIP visibility day Michelle Thames social media case study Resources Mentioned: Book a VIP Visibility DayGet Michelle's brain on your brand and walk away with a full visibility system.https://michellethames.com/store/vip-day-with-michelle Personal Brand Webinar — This FridayLearn the 2026 visibility framework to grow your brand with clarity and confidence.https://www.eventbrite.com/e/the-purpose-driven-personal-brand-workshop-tickets-1975053600486?aff=oddtdtcreator Connect With Michelle: Instagram: @michellelthamesPodcast: Social Media DecodedAgency Website: www.thamesmediasolutions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform. Inside this episode, you'll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility. ️ The profile updates that instantly increase your credibility Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!) ️ What to post on LinkedIn to get clients (not just likes) Learn what content categories LinkedIn's algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader. ️ Mollie's “Attraction Marketing Framework” for LinkedIn Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging. ️ How to start sales conversations WITHOUT sounding spammy Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn's restrictions. Her approach: “Make the conversation about them, not you.” ️ The #1 action step that will move your LinkedIn forward today A simple 15-minute prospecting routine that changed her business — and can change yours too. LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I'm celebrating a massive milestone — 600 podcast episodes. Most podcasts never make it past Episode 10, but this show has turned into a global visibility engine, and in this episode, I'm breaking down exactly what I learned along the way. If you're a content creator, entrepreneur, or coach who wants to grow your audience and build authority online, this episode is your roadmap. In this episode, you'll learn: Why consistency matters more than motivation How showing up—especially when no one is clapping—builds long-term success What I got wrong when I started podcasting Why most podcasters quit before they ever see results How 600 episodes changed my life, my business, and my brand The mindset required to stay visible in a noisy online world My biggest piece of advice for anyone wanting to start a podcast in 2026 Why this milestone matters Hitting 600 episodes wasn't about perfection—it was about commitment. This show has opened doors to paid speaking gigs, brand partnerships, new clients, and opportunities I never imagined. And it all happened from making the decision to KEEP going. If you've been waiting for a sign to start your podcast… This is it. If you want to launch a podcast without the overwhelm, I'm opening a few Done-For-You Podcast Launch & Management spots for January. We handle everything: Podcast strategy Naming + branding Cover art Episode editing Show notes Platform distribution Launch plan 4 fully produced episodes You record. We do the rest. DM me “PODCAST” on Instagram (@michellelthames) or click the link in the show notes for details. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you're ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of her very first event and how it became a pivotal moment in her business and visibility journey. If you're a coach, creator, service provider, or multi-passionate entrepreneur who feels called to gather people, build community, and lead with purpose, this episode will help you know exactly when and how to take the leap. ️ What You'll Learn in This Episode: How to know if you're ready to host your first event Why events are one of the fastest ways to grow your visibility in 2026 How Michelle's first event transformed her business The 3-step (Purpose → Plan → Promotion) event readiness checklist How events create trust, authority, and deeper community Why you don't need a big budget or fancy venue to get started The mindset shift required to confidently lead your own room How events tie into your overall personal brand and visibility strategy ️ Keywords / SEO Tags: how to host your first event, event marketing for entrepreneurs, beginner event planning, personal brand events, visibility strategies 2026, how to grow your audience with events, community-building events, hosting workshops online, in-person events for coaches, marketing events for creators, how to lead your first workshop, event readiness checklist, event planning tips for beginners ️ Key Topics Covered: • Michelle's first-event story and what she learned• Emotional + strategic signs you're ready to lead an event• The Purpose → Plan → Promotion framework• Event confidence tips for new hosts• The power of small rooms, intimate gatherings, and micro-events• How events fit into your visibility ecosystem• Why events accelerate trust faster than any other content• How to use events to attract aligned clients and opportunities ️ Call to Action: • Want help planning your first event? DM EVENTS on Instagram.• Need clarity for your 2026 visibility? DM KIT for your Visibility & Clarity Kit.• Come to Michelle's upcoming events: Open House, Purpose-Driven Personal Brand Workshop, and Build Your 2026 Digital Home. Check out Michelle's events here: https://www.eventbrite.com/o/thames-media-co-30052428668 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy. Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media podcasts in the world. If you're a creator, coach, service provider, or multi-passionate entrepreneur who wants to convert content into connection and connection into revenue, this episode will teach you how to turn your journey into your superpower. ️ What You'll Learn in This Episode: Why storytelling is the #1 marketing strategy for 2025–2026 How your personal story builds trust, credibility, and visibility The three types of stories that convert followers into clients How Michelle turned her own life experiences into a multi-six-figure brand Why people buy the story behind your brand — not your offer How to use storytelling in Instagram content, LinkedIn posts, podcasts, events & webinars How to connect your story to your offers without feeling “salesy” The storytelling funnel: listen → relate → trust → buy ️ Key Topics Covered  Storytelling for business How to build a personal brand Visibility strategy for entrepreneurs How to create content that converts Turning your story into revenue Marketing authenticity Storytelling framework Social media storytelling Personal branding for women entrepreneurs How to get visible online Digital marketing for multi-passionate creators How to connect with your audience Building trust online Emotional brand storytelling ️ Resources Mentioned: • From Fired to Featured (Michelle's book)• DM KIT for Michelle's Visibility & Clarity Kit• Follow @michellelthames on Instagram Ways to Go Deeper: Want clarity on your 2026 visibility? DM KIT for Michelle's Visibility & Clarity KitReady to build a purpose-driven brand? Join the workshop — DM BRANDNeed help creating a digital home? DM SHINE for the Dec 17 workshop ️ Spotify Question of the Day: What part of your story are you ready to share in 2026? ️ Leave a Review: Loved this episode? Tap “Write a Review” on Apple Podcasts. Michelle reads a new review every week on the show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Small Business Saturday episode is all about elevation. Michelle takes you through the Visibility Audit — her 5-part diagnostic that reveals whether your brand is ready for its next big leap in 2026. You'll learn:• The exact indicators your brand is ready for expansion• Why visibility plateaus happen and how to break through• What to shift NOW to walk into 2026 with clarity• Why your story, content, and identity matter more than ever• How to prepare your brand for a new level of impact + income Support me by buying my book. Signed copy without 30 min strategy call: https://square.link/u/JomppyoM Signes copy with strategy call: https://square.link/u/q5dedpL8 Spotify Prompt:“What's the #1 visibility shift you're making for 2026?” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Thanksgiving episode is personal.Michelle opens up about the day she lost her job, a moment that shattered her confidence but ultimately became the beginning of everything she has today: her business, her agency, her brand, her freedom, and her purpose. You'll hear: • The REAL story behind losing her job• How fear, shame, and uncertainty turned into alignment• Why gratitude fuels clarity, confidence, and CEO identity• How gratitude transformed her business, marriage, and motherhood• What she's most thankful for after 15 years online• A message for every woman who feels like she's “starting over” It's raw, emotional, and full of truth — perfect for today. Want clarity for 2026?DM KIT on Instagram for The Visibility & Clarity Kit. Spotify Comment:“What's one thing you're grateful for today?” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Choosing the right clients is one of the most important CEO skills you'll ever develop. In today's episode, Michelle shares the exact process, red flags, and boundaries she uses to select aligned clients — the system that protects her peace, her profit, and her purpose. You'll learn: What misalignment really looks like The energy and mindset red flags that predict future chaos How to spot when someone isn't ready for the work Why budget alignment matters more than people think How Michelle protects her time, energy, and team This is a powerful “CEO Era” episode — especially if you're tired of saying yes to the wrong clients. Spotify Comment Prompt: “What's one client red flag YOU'RE no longer ignoring?” ️Review CTA: Leave a review on Apple Podcasts — Michelle reads a new one every week! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been feeling a divine nudge to lead at a higher level in 2026… this episode is your confirmation. Today, Michelle breaks down the five signs that you're ready to shift from content creator to CEO — the identity upgrade that will define your visibility and income next year. You'll learn: Why being multi-passionate is your competitive advantage The internal and external signals calling you to lead What it looks like when you're outgrowing “creator energy” How to develop CEO-level habits, boundaries, and vision Why 2026 will reward the entrepreneurs who step into visibility early Michelle also shares personal insights from her own CEO shift — and how trusting the call changed everything. Episode Highlights: The difference between creating content vs. building an ecosystem How clarity, structure, and leadership reshape your brand The emotional signs that your next level is here What God reveals when you stop shrinking CEO energy vs. creator energy Want Clarity for Your 2026 CEO Era? Michelle dropped her Black Friday offer:The Visibility & Clarity Kit — a 2026 roadmap for multi-passionate women who want to get visible without burnout.DM KIT on Instagram to get the link. Spotify Comment Prompt: “What sign are YOU experiencing as you step into your CEO era?” Leave a Review Michelle reads listener reviews every week and yours could be next! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode, Michelle breaks down the Creator-to-CEO shift and why 2026 is the year multi-passionate entrepreneurs step into their highest visibility, income, and impact yet. If you've been feeling the pull to expand, lead, and evolve your brand—this episode is your sign. You'll learn: Why the creator era is ending—and why strategy, leadership + monetization are the next wave The 5 shifts every entrepreneur needs to make to become a CEO What's blocking multi-passionate women from stepping into visibility The mindset, marketing, and money decisions that prepare you for a 7-figure brand ecosystem Why your story, your voice, and your visibility matter more now than ever Michelle also shares what she's building inside her brand for 2026—including retreats, workshops, speaking, and her upcoming book. Highlights You'll Hear in This Episode The identity shift from “I create content” → “I lead a movement.” Why multi-passionate women are winning in 2026. How to simplify your entire business using the V.I.S.I.B.L.E. Method. Real transparency about Michelle's pivots, losses, and big lessons from this year. The importance of building a brand that outlives the algorithm. Why community-driven marketing + in-person experiences are becoming essential. Want to Go Deeper? Join the 2026 Retreat Waitlist (Nashville • Las Vegas • Costa Rica) This is where multi-passionate CEOs evolve.Join the waitlist: https://forms.gle/PpAgWdwSBTb44cPH9 Order Michelle's Book: From Fired TO Featured Build a brand that stands out, sells, and sustains your purpose.Order Here: https://www.amazon.com/-/zh_TW/Fired-Featured-Personal-Branding-Purpose/dp/1967703167 Special Black Friday Drop Michelle just dropped something special for Black Friday… The Visibility & Clarity Kit – your fast-action roadmap to getting seen, booked, and paid before 2026 hits. DM KIT on Instagram to get the link. @michellelthames Help the Show Grow (and Get a Shout-Out!) If you loved this episode:Leave a review on Apple Podcasts — Michelle might read yours live on the next episode!Reply to the poll/comment on Spotify (this helps the show reach more entrepreneurs)Screenshot + share on your IG Stories and tag @michellelthames — Michelle reshared every tag! Spotify Comment Prompt:“What's the #1 shift you're making to step into your CEO era in 2026?” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode, Michelle reveals the #1 thing every creator needs before selling anything — and why clarity is more profitable than content. If you've been posting, pushing, promoting, and still not converting, this episode shows you the real reason your audience isn't buying. Inside this episode you'll learn: • Why most creators struggle to sell even when they're posting consistently• The difference between content and message (and why it matters)• How confusion kills conversions before you ever make an offer• The real role your core message plays in visibility and sales• Why people buy clarity, not content• Signs your message is unclear (even if you think it's not)• How having one clear message makes every piece of content easier• The mindset shift that changes your entire business identity What you'll walk away with:• A deeper understanding of why your content hasn't been converting• The missing piece you need before creating another offer• A perspective shift that will strengthen your brand instantly• A sense of direction for your next step as a creator or CEO If you're ready to lock in your message, get clarity, and finally build a brand that sells with ease — book a VIP Day with Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I'm sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow without posting more, this episode is for you. • Why your visibility isn't working• What visibility really means in 2025• The 10-minute CEO routine that builds trust & authority• How to become memorable, referable, and in-demand• Why connection > content• How this routine leads to clients, speaking gigs, and sponsorships Book a VIP Day or 1:1 Clarity Call Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Community is no longer a marketing trend — it's a business model.And in 2026, the brands who fail to understand this will fall behind. In this powerful episode, Michelle shares the truth about community-led growth and the common mistakes companies, creators, and organizations continue to make. She pulls back the curtain on why content alone won't drive loyalty, how consumers are making decisions differently, and why identity, belonging, and relationship equity are the new drivers of business success. Michelle breaks down: Why “posting more” isn't community The difference between audience, followers, and true community The biggest mistakes leaders will make in 2026 Why community cannot be managed by the intern or junior staff Why companies must rethink their organizational structure to include community leadership What community-driven brands are doing RIGHT now How belonging, storytelling, and shared values outperform traditional marketing The rise of hybrid ecosystems: digital + in-person + micro-communities Why ambassador-led advocacy will replace influencer-first strategies The mindset and operational shifts needed to build a sustainable community ecosystem Michelle also shares her own experience building community-driven events, a global audience, a thriving collective, and brand partnerships — not through ads, but through connection, identity, and trust. If your brand, team, or organization wants to thrive in 2026 and beyond, community isn't optional. It's foundational. For corporate speaking, consulting, or brand partnerships: Contact Michelle to bring community-led strategy to your team in 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs think visibility is about posting more or being louder online.But Michelle learned the hard way that real visibility isn't performance — it's alignment, confidence, and showing up as your full story, not just your strategy. In this powerful episode, Michelle shares the moment she hit rock bottom, the internal shift that changed her entire trajectory, and how stepping into true visibility helped her build a multi-six-figure brand, launch a successful podcast, host sold-out events, and write her upcoming book. You'll learn: The visibility myth that keeps creators stuck The mindset shift that helped Michelle get seen, booked, and paid Why story is more powerful than strategy How authority is built privately before it's ever seen publicly What visibility actually looks like as a lifestyle The deeper identity work behind becoming a trusted leader online If you've been feeling invisible, overlooked, or unsure of your next step — this episode will reconnect you to your power. Join the Elevate & Empower Collective waitlist for monthly visibility support, community, and clarity. WAITLIST HERE BUY MY BOOK Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs think their content isn't converting because it's not good enough.But the truth?Your followers already like your content—they just don't trust it enough to buy. In this episode, Michelle breaks down the invisible gaps between content → connection → conversion, and how creators, coaches, service providers, and marketers can fix their visibility system without posting more. You'll learn: Why content alone doesn't create clients The psychology of trust and how your audience makes buying decisions The 3 hidden gaps that kill conversions What Michelle changed to sell out events, grow her podcast, and book VIP Days What to post this week if you want to warm your audience quickly If you're ready to stop feeling invisible and build a visibility ecosystem that works across platforms (IG, podcasting, email, events), this episode will shift everything. DM VIP on Instagram to get details about Michelle's end-of-year VIP Days. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people think warming leads is about posting every day, teaching more, or offering endless value — but that's not true warming. In today's episode, Michelle breaks down the mindset, identity, and visibility shifts that quietly prepare your audience to buy from you without you chasing them or convincing them. You'll learn:– Why posting more isn't the solution– The real reason people DM ready to work with you– How trust is formed long before a sales conversation– Why your perspective matters more than your content– How to warm an audience without oversharing– What “quiet authority” looks like in marketing– The psychology behind readiness and buyer behavior This episode is for entrepreneurs, creators, marketers, and multi-passionate women who want to build a brand that attracts aligned clients — without burnout, pressure, or teaching everything for free. Lead warming, audience trust, marketing psychology, visibility strategy, content that converts, Michelle Thames, Social Media Decoded, client readiness, online business strategy, VIP Day To learn about VIP Days with Michelle, send a direct message with the word VIP on Instagram @michellelthames. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful conversation, host Michelle L. Thames sits down with Genny Mack, certified holistic nutritionist and wellness advocate, to unpack how she transformed her diagnosis with lupus into a thriving purpose-driven brand. From burnout on Wall Street to becoming a sought-after wellness creator and brand partner, Genny shares the mindset shifts, marketing strategies, and community connections that helped her go from 8K followers to over 70K—and land collaborations with major brands (yes, even Mario Lopez ). If you've ever felt stuck, invisible, or unsure how to build momentum online, this episode will reignite your belief in what's possible when strategy meets soul. In This Episode, You'll Learn: How Genny turned a lupus diagnosis into a holistic wellness mission The visibility strategies that helped her attract aligned brand deals The power of focusing on one platform at a time for sustainable growth How community and coaching transformed her business confidence Why reflection and alignment are the secret to long-term success Key Takeaways: “You don't need hundreds of thousands of followers — just the right people.”“When your visibility system aligns with your purpose, opportunities flow naturally.” Connect With Genny Mack: Follow her marathon and wellness journey:Instagram | TikTok | YouTube → @gennymackVisit her site: gennymack.com Connect With Michelle: Follow @michellelthames on all platforms for more visibility and social media strategy tips.Join the Elevate & Empower Community → michellethames.com If this episode inspired you, screenshot it and tag @michellelthames and @gennymack on Instagram with your favorite takeaway!Then rate ️️️️️ and review Social Media Decoded on Apple Podcasts to help more women elevate their brands and visibility online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most brands post content.The powerful ones build movements. In this episode, I'm taking you behind the scenes of how our agency partnered with ConstructReach to turn a hands-on workforce experience for 175+ students in Cleveland into a multi-platform visibility campaign that drove: +596% growth in views+253% increase in reach+1,400% jump in link clicksSurge in brand awareness and partnership visibility This wasn't just content — it was strategic storytelling with purpose. We talk about: How to turn real-world events into long-tail digital impact Live content capture playbooks & on-site execution Positioning mission-driven brands as industry leaders Creating content systems that amplify youth empowerment Why visibility with meaning beats going viral If you host events, serve community-based audiences, or want to build thought leadership that actually matters, this episode is your blueprint. What You'll Learn How to plan a narrative BEFORE the eventReal-time social strategy → roles, POVs, interview flowPost-event repurposing systems (your future self will thank you)Tips to amplify partners & sponsors (so they want more)The content formats that drive REAL engagementLessons from working with youth, schools & industry leaders This is event marketing + storytelling + impact branding — done right. Download the Case Study + Event Content Blueprint Want the full case study, shot list, and event content repurposing system? Download here: linkor DM IMPACT on Instagram to get it instantly. Follow ConstructReach Website: constructreach.comIG: @constructreachLinkedIn: ConstructReach Connect With Me Instagram: @michellelthamesPodcast: Social Media DecodedWebsite: michellethames.com If You're Ready to Build Movement-Level Visibility Book a strategy day, keynote, or consulting engagement→ link Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode of Social Media Decoded, Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online. Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead. If you're tired of “post more, hustle harder” advice and you want a visibility system rooted in clarity, connection, and community — this episode is your blueprint. In This Episode, You'll Learn: Why events fill long before you announce themThe “relationship runway” every leader should buildHow trust, not traffic, drives real demandSeeding vs launching (and why timing matters)The quiet strategy behind community-powered visibility Plus — Michelle shares the biggest lessons from being in the room, and the mindset shift every entrepreneur needs right now. Key Takeaways You don't need to shout to be seen — you need alignment + consistency Relationships convert better than ads Selling out isn't about urgency — it's about belonging Real influence is built in conversations, not campaigns Your brand becomes magnetic when your mission becomes clear Momentum comes from proximity. People say yes when they already believe in you. Resources Mentioned Follow Michelle on Instagram: @michellelthames DM the word VIP on Instagram to learn about VIP Strategy Days Join the Elevate & Empower Collective  sell out an event without ads, relationship marketing, community building, visibility strategy, personal branding, women entrepreneurs, leadership events, how to build demand, soft launch strategy, Michelle Thames podcast Work With Michelle Want Michelle to map your 90-day visibility plan + content system in one day — and deliver the assets? DM VIP on Instagram. Spots limited each month. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful recap episode, host Michelle L. Thames shares the unforgettable highlights and behind-the-scenes magic from Elevate & Empower LIVE 2025, her signature event for women entrepreneurs and multi-passionate creatives. From the intimate VIP Dinner to a day full of clarity, connection, and collaboration, Michelle walks you through the moments that made this year's experience transformational. You'll hear how women left feeling inspired, full, and ready to take action — plus how strategic sponsors, powerhouse speakers, and intentional planning created an event that truly elevated and empowered. Michelle also shares lessons on visibility, brand building, and community — along with a special announcement about the upcoming Elevate & Align Retreat happening January 2026 in Chicago. If you've ever wanted to host your own event, attend one that shifts your mindset, or just feel inspired by women building legacy — this episode is for you. Sponsors Mentioned: American Family Insurance (Legacy Sponsor) Shine Pages (Presenting Sponsor) Dream Rentals Chicago (House Partner) Pacôme Chicago WDB Marketing Kreative Blends Studio I Choose Me Kute Cookies Chicago French Press Women entrepreneur conference Business visibility Personal branding event Women in business Entrepreneur mindset Event recap Michelle Thames Social Media Decoded Elevate and Empower LIVE Women empowerment events Learn more about the Elevate & Align Retreat: DM me on Instagram. Let's chat!Follow Michelle on Instagram: @michellelthamesLearn more about the Elevate & Empower Collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After being fired from her “safe” job in healthcare, host Michelle L. Thames turned her setback into the launchpad for a thriving career in marketing, entrepreneurship, and now authorship. In this very special episode, Michelle celebrates the release of her brand-new book — From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose. She shares the behind-the-scenes story of how getting fired changed everything, the lessons she learned about resilience and visibility, and how you can use your own story to build a powerful, profitable personal brand. If you've ever faced rejection, failure, or the fear of starting over — this episode will remind you that your story isn't over… it's just getting good. In This Episode, You'll Learn: The pivotal moment that inspired From Fired to Featured How being fired led Michelle to discover her true purpose The biggest lessons from her entrepreneurial journey Why your story is your most powerful marketing tool How to step into your own “featured” era and build a brand with purpose Key Quotes “Being fired was my wake-up call, but being featured became my purpose.” “Your story — the messy, real parts — is your brand's greatest strategy.” “You don't need to wait for permission to be seen. You just need to start.” Resources Mentioned From Fired to Featured: A Real-Life Guide to Personal Branding with Purpose → AMAZON (available on Amazon, Barnes & Noble, Walmart, and everywhere books are sold) Listen to more episodes of Social Media Decoded → bleav.com/shows/social-media-decoded If this episode encouraged you, grab your copy of From Fired to Featured today and start building your brand with purpose. Then tag @michellelthames on Instagram or LinkedIn and share your “featured” moment — Michelle might shout you out on the next episode! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.