Podcasts about storyology

How does a business' website tell a story? On today's episode of Storyology, hosts Richard Williams and Taylor O'Brien are joined by special guest Lars Dabney, Founder and Anti-CEO of Lightning Fruit, a web design company. Lars joins ConnectThe2 to talk about how to create an impactful website and get the most out of your digital presence. If you like what you are reading, be sure to listen to the entire episode linked at the bottom of this page. What's In A Name… Lars tells us two stories about how Lightning Fruit got its name. The first story is a fantastical tale of a retired pirate hunter in Madagascar who has a lemon tree growing on the roof of his house. The second story, the actual truth behind the name, involves positive word associations about the ‘fruit' of their labor. The Narrative Structure… Crafting a website is a lot like crafting a story. There must be clear goals and a chronological structure that leads site visitors to the answers they are looking for. Each web page contributes to another part of the story. Any ads and follow-up emails should reflect back on the same narrative to maintain consistency. A Living Organism… Once the website is up and running, it's not just over and done with. To truly maximize the impact of your investment into your company's digital presence, your website needs to grow and change alongside your business. It requires constant effort to track the flow of traffic and continually tweak the design to ensure it's working as efficiently as possible for your users. Hear more… If you've enjoyed these takeaways, be sure to listen to the full Storyology episode linked below. Also, be sure to listen to, rate, and subscribe to our podcast on iTunes, Spotify, Google Play, iHeartRadio, or Soundcloud. Quotes • “The name Lightning Fruit. There is a story version of why Lightning Fruit is called Lightning Fruit and it's fairly elaborate. It involves a grandfather of mine who was a pirate hunter who retired to Madagascar and a lemon tree that grew on the roof of his house. That story is not true. But I get asked a lot about why Lightning Fruit is called Lightning Fruit and the real answer is boring. So, I often make something up like that just to entertain people.” (7:44-8:17) • “When we start to think about the objectives for the site, we always want to start with the objectives for the organization. What is your mission? As a business, as a nonprofit, as a social entrepreneurship, whatever it might be, the objectives are always going to vary. ” (13:19-14:03) • “Consistency is critical. Without it, you're going to have a fraction of the impact or the success that you would otherwise have.” (16:47-16:56) • “We want to be able to show the numbers going up in the data and that only happens if you're constantly working on the messaging and constantly working on the process. In that sense, it's getting clients to understand that a website is a living organism. It is a living part of your marketing ecosystem and requires constant effort if you really want it to be effective. If you're going to invest in your digital presence and make it work, we need to be analyzing all the traffic that's coming in from LinkedIn and from social, and from emails, from external publicity work and looking at where that traffic is landing, looking at what's happening to it, tweaking the user flows. It's that constant sharpening of the site that you're just continuously refining it and refining it and looking at all the different inputs and adjusting it so that it's making the most of all of them.” (23:03-24:34) Links https://lightningfruit.com/ Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/connect2comm/

Welcome to Taylor O'Brien, the newest co-host of ConnectThe2 Podcast! Taylor started out as the Manager of Media Relations and Social Media with Connect2 Communications and looks forward to bringing her expertise and experience to our podcast! She joins ConnectThe2 to introduce herself and talk about what got her interested in joining the podcast team. Quotes • “It's really interesting using social media to reach different target audiences. I think it depends on what your message is, where you want to reach somebody, and what your outcome and your goals are at the end of it. I would say social media is something to consider if you're not on it already, but also a part of your communications strategy.” (03:00-03:23) • “I think social media…is interesting because when we're talking to reporters and thinking about news and things that are coming out, social media has turned into the news source for some of the younger generations. It's easy, they can click on it, they can see a headline. Sometimes they go off on that headline without clicking on a story, so I think how things are framed in a social media setting for a reporter specifically, how you label an article, how you draw that attention to say, ‘Hey there's more to the story, and you should read it' is going to be interesting. It's definitely been a challenge for media I've worked for in the past to take this new setting of social media…and how do you convey the same information in what used to be 140 characters on Twitter? With the podcast…I want to make sure we're sharing this to a group of followers or people who might be interested, but how do I use the right hashtags to say, ‘Hey, here's why you should actually click and listen to this entire podcast'…How do I know that you're actually going to find value in what we're talking about? I need to convey that when we post that to social.” (4:42-6:15) • “I think about a company and let's look at the key stakeholders at any organization. Because it's not just your customers. It could be your employees, your community that you're in, your surrounding area, investors, clients. There's a whole list of your key stakeholders. So when it comes to Storyology, you're absolutely right in saying that there is more to the story than what I sell or what I do. There are so many opportunities that can go missed because sometimes you're looking at it from the side of marketing or PR. Integrating those two is also very important, because there are so many sides to each company and business that should be showcased. It just depends on ‘is it the right time?' which is what storyology is about. Is it the time and place to tell this story and what makes it important? What makes it valuable?” (10:08-11:06) Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/connect2comm/

Lisa Rhodes is the Former VP of Sales and Marketing for Verne Global and has known host Rich Williams for 22 years! On today's ConnectThe2 Storyology episode, Rich and Lisa discuss Mind the Gap, a program they collaborated on to try and change the conversation about risk as companies decide where to place new high compute applications in a data center. The two talk in detail about the complexities of setting up a data center from scratch, gaps between power consumption and data storage, and the continued impact of their report on green energy efforts. Quotes • “A story is full of chapters and each chapter builds on the previous one. So many companies write a chapter, but they don't write a story.” (05:54-06:05) • “We need a report that talks about power resourcing, the reliability of power grids in the U.S. and in Europe and what are any latency, resiliency issues around the current power grids because those lead to the risk factors that our customers would take interest in.” (13:41-14:06) • “The early adopters were Bitcoin miners to come to Iceland, because they were having power issues. They were having issues finding data centers that could do dense enough racks for the miners that they wanted to put in those racks, because they were using the highest grade CPUs and they were going all over the globe looking for resilient, low cost and green power frankly.” (14:43-15:16) • “It was like we took the top off a question everybody didn't know they needed to ask themselves but once they asked themselves it they realized, ‘This is exactly what I've been trying to figure out.'” (22:04-22:13) • “I'm proud to say that you and I created the long lasting message that is still being carried forward.” (28:01-28:07) Links https://www.dropbox.com/s/glaulkxbk4g695e/C2C%20Case%20Study_Mind%20The%20Gap.pdf?dl=0 Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/Connect2-Communications

Gary Bolton is the President and CEO of Fiber Broadband Association, an organization that prides itself on being the largest trade association in the Americas dedicated to all-fiber-optic broadband. Gary and co-host Rich have been on and off colleagues at various companies. On today's episode, these two men recount the cash cow product that led them to create a completely new market category. Quotes • “We've got to create a market category. If we can create this market category, we can define and own that space, and then everybody else in the industry will be basically competing on our terms.” (08:01-08:13) • “So now, this category is being tracked, based on our definition, our terms. We've basically created the haul of all the roles in the playing fields.” (11:26-11:38) • “You get the analyst, you start to introduce this term. So, now when they're interviewing service providers, you're interviewing other competitors in the vendor market. But what it did is it allowed us to change the narrative with our sales team. So, rather than coming in and saying 802.3AH, they can come in and talk about Mid-Band Ethernet.” (13:10-13:32) • “I think by saying it was the new cash cow, it really provided an opening, so we had some sex appeal.” (21:10-21:16) Links Hatteras Network Cash Cow: https://www.youtube.com/watch?v=zvXDFEKVdD8 Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/Connect2-Communications

Kaite Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague featured as a guest on our Storyology series, Katie shares her insights on what an analyst relations program can do for your business. Katie owns and operates the Analyst Relations program at Connect2, and she specializes in working to build relationships with industry analysts, track their reports, and better understand her clients' goals. Quotes • “I would say overall analyst relations is acting as a link, a key link between the industry analysts and your client.” (03:04-03:13) • “Analysts really have a pulse on everything happening in the market. Having a supporting quote or even an analyst for others in the community to tap as they're reading your service or product release, having a highly engaged person with the market that sees value in what you're doing, tells your audience that your product or service is important. And it really helps you stand out in what today is such a noisy marketplace.” (05:48-06:14) • “And while an analyst is not alluding to any confidential material ever, in any way, they know what the common trends are in the market, that maybe as a vendor with your head down and doing what your company is doing day to day, or working on the next product release that you may not think of. So, having that outside voice really acting as a partner to you is another key value to having a relationship with the analysts and nurturing those.” (07:24-07:53) • “Without recognition from analysts, firms, customers or prospects, you're risking to them your ability to be viewed as a serious player. So overall, visibility is so essential. If your client isn't focused on building analyst relationships, or having an AR program as a part of its PR stack, they're not only missing the opportunity to engage with analysts and be included in the reports, but missing the whole opportunity to have their opinions on the market.” (08:28-09:02) Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/Connect2-Communications

So, what are the most important elements of an effective PR plan? Hosts Millie and Rich would argue that intent ranks high on that list. On today's episode of Storyology, Millie and Rich describe the core factors that go into any successful PR campaign. Spoiler alert: most of them involve intent! Intent is Crucial... Rich explains that intent starts with identifying the “why.” In order to define the “why,” you must be able to ask the right questions to your clients. To curate the best questions, understanding the goal of the piece is imperative. Rich tells listeners that they must determine who it is that they ultimately WANT to influence. The Importance of Intentional Questions... Throughout the Storyology series, Millie and Rich have highlighted the importance of questions. In this Storyology segment, they point to the connections between intent and questions. Millie offers some helpful tips for getting intentional answers from your clients, masterfully shaping the client's story with questions, and approaching a story from multiple angles to glean new insights. Not All Press Is Good Press… Rich is a staunch believer that not all press is good press. At most companies, the spokespeople have several other larger responsibilities. So, if they're taking time away from their main role to write an article or communicate something with the press, was it worth it? Did this communication tangibly work towards company goals? If not, then a company may want to reconsider its PR approach. Hear more… If you've enjoyed these takeaways, be sure to listen to the full Storyology episode linked below. Also, be sure to listen to, rate and subscribe to our podcast on iTunes, Spotify, Google Play, iHeartRadio or Soundcloud. Quotes • “A lot of companies and people think of PR as a means to put information out there. And they believe that the market will just understand. But PR doesn't operate in a vacuum. It's a partnership.” (00:17-00:25 | Millie) • “It's really understanding what the goal is not just of the piece of writing, but how that piece fits within the overall story that the company is trying to tell. Because everything they do from a product to a partnership, customer to new hire, to new program, all should be a part of a bigger story that is bigger than what they're doing in the moment.” (03:56-04:16 | Rich) •“You just have to understand what are the assets you have to bring and then how you use those to help the market understand the impact you're having.” (05:15-05:26 | Rich) •“​​It doesn't happen without work. It doesn't happen without communicating the right things at the right time.” (14:50-14:58 | Rich) Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/Connect2-Communications

Introducing Storyology... Storyology is a new series on the ConnectThe2 Podcast! On this series, co-hosts Millie and Rich talk about their process at Connect2 Communications and how they shape stories at the right place and time to appeal to storytellers. The storytellers in question are reporters and the companies themselves. Co-host Rich explains that, “A lot of times, PR people consider themselves storytellers. The storytellers really are the companies or the reporters because ultimately the reporter has the pen and ink, or keyboard and URL.” The importance of a Storyology mindset... Co-hosts Rich and Mille fully believe “that the right story can move markets and ultimately change everything for a company.” In each episode of this series, they will do a deep dive on a company that was positively affected by Storyology and explore how this process changed the market around them. Quotes • “Storyology is the art and science of mixing a complete story.” (00:53-00:57) • “It's really about listening to the market and understanding what's happening.” (02:20-02:24) • “A martini is great with a steak dinner on a cold night or a hot toddy by the fire, but you wouldn't serve that at the beach. The beach is for daiquiris and margaritas. Well you mix different things based on what you are serving and when.” (02:50-03:04) Learn more about Connect2 Communications: Website: https://www.connect2comm.com/ Podcast home page: https://www.connect2comm.com/podcast Twitter handle: @Connect2_Comm Instagram handle: @connect2_comm LinkedIn: https://www.linkedin.com/company/connect2-communications Facebook: https://www.facebook.com/Connect2-Communications

Welcome to the podcast series Storyology, This episode is based on recently released web series Scam 1992 - Harshad Mehta Story. In this podcast we discussed about the 5 Lessons from it.

Mark Schoofs, Pulitzer Prize-winning investigations & projects editor for BuzzFeed News in New York, has some strong views on how journalists should approach interviewing. Recorded at a industry breakfast as part of the Walkley Foundation’s Storyology festival, hear his tips on approaching interview subjects to draw out gripping stories. This podcast was edited by Kevin Suarez, for The Walkley Foundation, at the 2SER studios in Sydney Australia.

When he’s not working as chief photographer for The Sydney Morning Herald, photojournalist Nick Moir moonlights as one of Australia’s leading storm chasers. Gary Cranitch is photographer for Queensland Museum and has decades of experience photographing wildlife around Queensland, with much of his work focused on the Great Barrier Reef. You’re about to hear them in conversation with ABC’s Emma Griffiths about our world, weather, and environment and how they’ve watched these change. A special edition of Walkley Talks — conversations from Storyology, the Walkley Foundation’s 2018 journalism festival. Hosted by the ABC's Emma Griffiths.

As journalists experiment with new storytelling formats, podcast series have emerged as an engrossing platform for true crime stories.This session delves into what it is about true crime stories that is so compelling. The panel includes Hedley Thomas (The Teacher’s Pet) and Rachael Brown (Trace) in conversation with author and journalist Matthew Condon. A special edition of Walkley Talks — conversations from Storyology, the Walkley Foundation’s 2018 journalism festival. Recorded at the Palace Barracks cinemas in Brisbane on July 28. This podcast was produced by Myles Houlbrook-Walk, for The Walkley Foundation, at the 2SER studios in Sydney Australia. This Storyology Podcast is brought to you in partnership with Bond University.

This podcast is about killer stories - literally. Our panel of journalists digs into why true crime stories are so compelling, and why they’re having a huge moment in podcasting. You’ll hear from Nicole Hogan (The Daily Telegraph / Eight Minutes), Mary-Ann Harris (New Idea Investigates) and Allan Clarke (ABC / Unravel True Crime, Blood on the Tracks) moderated by Claire Harvey (Sunday Telegraph). A special edition of Walkley Talks — conversations from Storyology, the Walkley Foundation’s 2018 journalism festival. Recorded at the State Library of NSW on July 26. This podcast was produced by Kevin Suarez, for The Walkley Foundation, at the 2SER studios in Sydney Australia.

rant topics: - negative self talk is "0/10"

Storyology 2017’s international keynote speaker, Maria Ressa, discusses earning and keeping an audience's trust in post-truth world. The CEO of online news site Rappler also offers invaluable insights into freedom of speech and the state-controlled media in her home country, The Philippines.

Broadcast from the Walkley's 2017 Storyology conference, host Olivia Rosenman spoke with a panel of four of the world's top investigative journalists about how they decide which topics to pursue and whether the end always has to justify the means in an era where resources are tight and investigative reporting is expensive. With Aaron Glantz, senior reporter with Reveal from the US Center for Investigative Reporting, Gerard Ryle, Director of the International Consortium of Investigative Journalists (ICIJ), Kate McClymont, Fairfax Media senior journalist and Siddharth Varadarajan, Founding Editor of The Wire in India.

Forget what you think you know about fake news. Our neighbours in Asia have been dealing with fake news, lies and propaganda for years. More recently, the same technology and social media platforms that have enabled political participation and social change have become a battleground for 'weaponised' internet warriors to spread misinformation. And sometimes the perpetrators are governments themselves. In this Sydney Ideas podcast, our global panel discusses how citizens, journalists and publishers are fighting back with fact-checking, verification, data-driven reporting and collaborations across borders. SPEAKERS: - Maria Ressa, CEO, Rappler (Philippines) - Siddharth Varadarajan, founding editor, The Wire (India) - Matt Davis, videojournalist, ABC TV Foreign Correspondent - Dr Aim Sinpeng (panel chair), Department of Government and International Relations, the University of Sydney This panel was held as part of the Sydney Ideas on 28 August 2017: http://sydney.edu.au/sydney_ideas/lectures/2017/storyology_2017_forum.shtml

When was the last time you heard a story about Torres Strait Islanders or aboriginal people being told IN an Indigenous language? We in the media need to work out what role these languages can play in telling the stories of Indigenous communities. Five brilliant Aussie storytellers talk about it: Allan Clarke is the indigenous affairs reporter at BuzzFeed Australia. Lionel Lovett is a Wiradjuri language teacher at Parkes Public School in western New South Wales. Solua Middleton is a producer for ABC Open on the Gold Coast. And Bruce Pascoe is writer and director at First Languages Australia. Jade Christian, commissioning editor at NITV, moderated. Conversations from Storyology is a WalkleyTalks podcast miniseries with all the best bits from our 2016 journalism festival. The podcast is produced by Kate Golden for the Walkley Foundation at the 2SER studios in Sydney, Australia. This episode was edited by Ninah Kopel. Music is "Puzzle Pieces" by Lee Rosevere. Subscribe to our newsletter at walkleys.com/subscribe.

This week on Fourth Estate we bring you a special Storyology 2016 session hosted by the Walkley Foundation, where the panel explores the space between news and comedy. With speakers James Colley (SBS/ABC), Jeanette Francis (SBS TV's The Feed) and Tania Safi (Buzzfeed Australia). Moderated by Fiona Katauskas with an introduction by Jack Fisher. This session was recorded for broadcast and podcast on Fourth Estate. Fourth Estate is produced by 2SER 107.3 in Sydney and is broadcast across the Community Radio Network in Australia.

Tired of seeing token female participation, if any, on leadership panels at media conferences? Yeah, us too. That’s why at Storyology this year our version of that panel was 100% women. Here’s some frank talk about how to get more women and people of color at the top from four badass women: - Kara Swisher, head of Recode and a formidable tech journalist based in the U.S. - Marina Go, who ran Hearst Bauer Media until recently and just published “Break Through: 20 Success Strategies For Female Leaders” - Yassmin Abdel-Magied, a social activist and oil rig engineer - Michelle Guthrie, general manager of the Australian Broadcasting Corp. Conversations from Storyology is a WalkleyTalks podcast miniseries featuring the best bits from our 2016 journalism conference. Head to walkleys.com/subscribe to hear when we drop the next one, on indigenous languages. We’re on Stitcher, Soundcloud and iTunes. This podcast is produced by Kate Golden for the Walkley Foundation at the 2SER studios in Sydney, Australia. This episode was edited by Ninah Kopel. Music is “Puzzle Pieces” by Lee Rosevere.

“This is an unprecedented moment of restriction for us as journalists - and people in general in Egypt,” says Lina Attalah. She and other journalists founded an independent online news outlet, Mada Masr, in the wake of the Arab Spring. But in these turbulent times, it hasn’t been easy. At Storyology, we paired her up with Peter Greste, the journalist who came to Egypt in 2013 for a “very vanilla” story and found himself imprisoned on trumped-up charges of aiding the Muslim Brotherhood. Conversations from Storyology is a miniseries in the WalkleyTalks podcast, produced by Kate Golden for the Walkley Foundation with help from 2SER in Sydney, Australia. This episode was edited by Ninah Kopel. Music is “Puzzle Pieces” by Lee Rosevere. Subscribe to the Walkleys newsletter at walkleys.com/subscribe.

This week on Fourth Estate special guest Lina Attalah (Mada Masr) tells host Marilyn Hetreles what it's like to be a journalist fighting for press freedom in Egypt. Lina was brought to Australia by the Walkley Foundation for the annual Storyology festival. Fourth Estate is produced by 2SER 107.3 in Sydney and is broadcast across the Community Radio Network in Australia. The Walkley Foundation Australia-Arab International Journalism Speaker Program is supported by the Australian Government through the Council for Australian-Arab Relations (CAAR) of the Department of Foreign Affairs & Trade.

"They're putting their arses out there for you." — Gerard Ryle, who led the Panama Papers Sources are the heart of investigative journalism. Here we share a feisty conversation between four veteran investigative reporters from across the globe on how they go about finding, cultivating and not burning the people behind their work. Featuring Gerard Ryle, director of the International Consortium of Investigative Journalists; Heidi Blake, investigations editor at BuzzFeed UK; Daniela Pinheiro, senior writer at Piauí Magazine; and moderator Quentin Dempster AO, political editor of The New Daily and a Walkley Trustee. Conversations from Storyology is a miniseries of the WalkleyTalks podcast bringing you the best bits of Storyology, our 2016 journalism festival. It's produced by Kate Golden for the Walkley Foundation, at the 2SER studios in Sydney, Australia. Subscribe to our newsletter at walkleys.com/subscribe. Music is "Puzzle Pieces" by Lee Rosevere.

Five amazing people making data journalism talk about using personalisation to make data stories more engaging — including how not to be creepy about it. On our panel: Kavya Sukumar, Vox Media (whose title is "storytelling engineer"); Julia Smith, designer-dev at Institute for Nonprofit News; Inga Ting, Sydney Morning Herald; Ed Tadros, Australian Financial Review; Simon Elvery, ABC. Conversations from Storyology is a special mini-series of the Walkley Talks Podcast. Produced by Kate Golden of the Walkley Foundation at the 2SER studios in Sydney, Australia. Music is "Puzzle Pieces" by Lee Rosevere.

An amazing tonic for all the hand-wringing about the shrunken attention spans of young people today. Last year BuzzFeed News and the BBC released a joint investigation revealing evidence of tennis match-fixing at elite levels. Heidi Blake, BuzzFeed UK's investigations editor who coauthored the project, tells us how it worked. With a Q&A led by Caro Meldrum-Hanna, 2015 Gold Walkley-winning investigative reporter. This podcast is part of Conversations from Storyology, a mini-series in the WalkleyTalks podcast bringing you the best bits from our 2016 Sydney journalism festival. Produced by Kate Golden for the Walkley Foundation at the 2SER studios in Sydney, Australia. Music is "Puzzle Pieces" by Lee Rosevere. Find out what the Walkleys are up to at walkleys.com/subscribe.

Gerard Ryle of the ICIJ is the brains behind the biggest leak ever, the biggest journalistic collaboration ever. Kate McClymont of Fairfax Media is renowned for fierce investigative reportage revealing corruption in Australia. Here Kate grills Gerard on how John Doe made contact, the system that allowed 400+ reporters to work together, what it takes to uncover scandals on this scale and whether this kind of investigative reporting can be done in Australia. Recorded on Aug. 11, 2016 in Sydney, Australia. Conversations from Storyology is a Walkley Talks series bringing you the best ideas from our 2016 journalism festival. Produced by Kate Golden with help from the 2SER studios in Sydney. Music is "Puzzle Pieces" by Jay Rosevere.

Kara Swisher founded Recode and the star-studded Recode Conference and is among the most fearless — and to some, fearsome — tech journalists in the world. She came to Australia to give us the latest Silicon Valley and media trends; her frank keynote is followed by questions from Marc Fennell of Download This Show and SBS's The Feed. Music is "Puzzle Pieces" by Lee Rosevere. Produced by Kate Golden at the Walkley Foundation, with help from 2SER in Sydney, Australia. Photo by Eliza Berlage.

How do we fix journalism? Walkley CEO Jacqui Park and Uni journalism professor Peter Fray each spent time in the U.S. recently looking for inspiration and models to aid both the business and the practice of journalism in Australia. At Storyology, they kicked off the festival with some big picture thoughts on how to improve both. Conversations from Storyology is a Walkley Talks series bringing you the best ideas from our 2016 journalism festival. These talks were recorded live at the Chauvel Cinema on Aug. 10, 2016. Produced by Kate Golden with help from 2SER in Sydney, Australia. Music is "Puzzle Pieces" by Lee Rosevere.

A Storyology 2016 event co-presented with the Walkley Foundation Investigative and public-service journalism shine a light on the world’s dark corners. In today’s globally connected world, leaked documents and data can be shared and analysed by reporters and citizen journalists anywhere. Major investigations into finance and corruption like the Panama Papers highlight the growing chasm between the world's elite and everyone else, and the role governments have played in creating it. Speakers: Gerard Ryle, director, International Consortium of Investigative Journalists (US); Lina Attalah, founder & editor-in-chief, Mada Masr (Egypt); Kate McClymont, investigative journalist with the Sydney Morning Herald: Penny O’Donnell (panel chair), Department of Media and Communications, the University of Sydney . Lina Attalah was a guest of the Walkley Foundation Australia-Arab International Journalism Speaker Program, supported by the Australian Government through the Council for Australian-Arab Relations (CAAR) of the Department of Foreign Affairs & Trade.

On the Brand Storytelling podcast this week, we celebrate Australia's premier journalism and storytelling festival,Storyology. GM of Hearst-Bauer Media, Marina Go joins Rakhal Ebeli to talk about her career path, the trends in video content, the future of the Walkley foundation, the future of the journalism industry and of course.....the mad-minute! 

In under 10 minutes, be inspired to take that leap into a freelance career by Fiona Harari. Fiona gave this uplifting yet humbled powertalk at Storyology 2014. Whether you want to jump all into a freelance career or just want some extra work on the side, Fiona delivers the real facts on what it’s like to work from home and be your own boss. Add AUDIO KINDLY PROVIDED BY: The Seventh Field Trip, Tesslesstess www.soundcloud.com/tesslesstess

With digital technology continuing to shake up media globally, the space is becoming scarily wide open for journalists. Take the fear out of experimentation and repackage your talents to make the most of this brave new media landscape. AUDIO KINDLY PROVIDED BY: The Seventh Field Trip, Tesslesstess www.soundcloud.com/tesslesstess

Tom Hanks' book release, should you work from a co-working space?, Twitter etiquette,  whether to double or single space after a full stop, DIY publicity, AWC graduate Lisa Chaplin scores a book deal, Writer in Residence Toby Jenkins, free Microsoft Word app hits the Apple charts, how to find the armpits, Storyology 2014, and should you only take stories that interest you? Read the show notes.  Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com

The 'Middle Fiction' kids reading guide, blogging Betties, Michel Faber plans to stop writing novels, is Amazon doing the world a favor by crushing book publishers? Perfectionism is slowing your progress, what your handwriting says about you, the Rescue My Site competition, why you must write before you get your perfect writing space, the minimalists are coming to Australia, Writer in Residence Bernadette Foley, get into Google+, Storyology workshops and much more!  Read the show notes.  Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com

What makes people share content, and how can sharing drive media – and profit? To mark the much anticipated arrival of BuzzFeed in Australia, the Walkleys hosted a special Storyology satellite event on the art and science of sharing. The event began with a keynote address by vice president of Buzzfeed, Scott Lamb…. Followed by a Q&A with the host of Media Watch Paul Barry and a panel discussion with news.com.au’s Melissa Hoyer, Ninemsn’s Hal Crawford, and the Guardian Australia’s Katharine Viner.

As a multiple award-winning chief international correspondent and senior presenter for BBC World News television and BBC World Service Radio, Lyse Doucet knows better than most how to tell a powerful story that resonates across borders. Fearless and inspirational, Lyse is regularly deployed to anchor special news coverage from the field in crisis zones and after natural disasters. She also played a key role in the BBC’s coverage of the “Arab Spring” across the Middle East and North Africa. In this emotionally charged presentation delivered at the Walkley Foundation’s Storyology event, Lyse speaks movingly about what she has witnessed and the power of story in giving the vulnerable a voice. We are delighted to bring you this presentation from Lyse Doucet with the support of BBC World News Television and BBC World Service Radio.