Podcasts about viralgains

In this episode, we have Tod Loofbourrow, Chairman and CEO of ViralGains, a software-as-a-service company focused on establishing robust connections with consumers through two-way digital advertising. Prior to ViralGains, Tod held significant positions in iRobot, Authoria, and several other reputable firms. He also served as a new-in-residence at the Center for Digital Business at M.I.T. Tod highlights ViralGains's unique approach to the advertising business with a major focus on privacy. Tod emphasizes the utilization of 'zero party data' and the vital role of Artificial Intelligence (AI) in the company's growth and services. Furthermore, the shared insights shed light on the importance of peer networks, personal growth, and consistent learning in entrepreneurial success, and the potential opportunities offered by AI when approached with a play and learning attitude. Website: www.viralgains.com Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Vineeth Loganathan, the Director of Machine Learning at ViralGains, discusses building a successful data program. He explores the importance of a clear vision and steps in delivering value through data. Vineeth also explains the concept of zero-party data and how it can be used for targeted marketing. Tune in to gain insights on balancing short-term and long-term data needs and delivering value to customers. Highlights: [00:00:57] Zero-party data for ads. [00:06:00] Closing the loop on data. [00:07:20] Understanding stakeholder needs. [00:11:51-00:12:01] Defining metrics and understanding churn. [00:16:10] Delivering value with machine learning. [00:20:46] Research in machine learning. [00:22:03] NLP advancements and their impact. [00:26:10] Analyst in a box. [00:30:22] Prompt engineering and ML ops. [00:34:49] Formulating strategies in ML. Vineeth Loganathan leads Machine Learning and Data Science at ViralGains, an ad-tech company based in Boston. His team's charter is to leverage the power of machine learning to deliver an audience-driven marketing strategy for brands that optimize outcomes across the customer decision journey. He has 15+ years of experience leading data science teams across Disney, Amazon, Microsoft, and Airbnb. Connect: https://twitter.com/VineethLogan https://www.linkedin.com/in/vineeth-loganathan/ ---- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.comHave questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President & Co-Founder of ViralGains, Dan Levin.Dan Levin is not just the President, CEO, and Co-founder of ViralGains but also a visionary who saw an opportunity during the social media revolution. As brands grappled with the reality of no longer controlling the conversation, Viral Gains emerged as a platform that could facilitate a two-way dialogue between brands and consumers.ViralGains is a zero-party data-gathering engine for enterprise brands. They help advertisers target specific individuals with their ads, not just within the walled gardens of platforms like Facebook and Google but also across the open web, which includes millions of other websites.ViralGains takes a unique approach to audience targeting. Instead of relying on data providers and tracking individuals' online behaviour, they build highly relevant audiences using the open web through survey-based audience collection. They ask individuals about their interests and preferences, collecting zero-party data, which they voluntarily give.Key Points from the Episode:Explanation of what ViralGains does as a zero party data gathering engine for enterprise brandsDiscussion on how ViralGains helps advertisers target specific individuals across the open webExplanation of survey-based audience collection and the collection of zero party dataOrigins of ViralGains during the social media revolution and the incorporation of interactive surveys within adsDiscussion on constant surveillance and data extraction in the digital age, leading to the rise of ad blockersImportance of being empathetic towards consumers as marketers and understanding consumer preferencesIntroduction to the concept of zero party data and its potential for marketersAbout Dan Levin:Dan Levin is the co-founder, President, and COO of ViralGains, a company he established with a vision to leverage the impactful storytelling capabilities of video to foster genuine connections between brands and their audiences. His inspiration for ViralGains stems from his profound recognition of video's potential in creating authentic and significant relationships. Before co-founding ViralGains, Dan held the role of VP of Operations & Strategy at Viral Media Solutions, a comprehensive marketing agency that specialized in advising and aiding SMBs and Fortune 500 companies in the realms of social media and digital strategy. Through his leadership and expertise, Levin has played a pivotal role in shaping ViralGains' mission and success within the dynamic landscape of digital marketing and storytelling.About ViralGains:ViralGains is a cutting-edge marketing platform headquartered in Boston's Innovation District. It empowers brands to cultivate both new and returning customers through innovative means. By harnessing the potential of zero-party data, interactive advertisements, surveys, and audience development technology, ViralGains facilitates the implementation of brand-defined strategies. The company's wide-reaching influence extends to major cities like New York, Chicago, Detroit, San Francisco, Atlanta, and Los Angeles, where it operates regional offices. ViralGains' distinctive approach revolves around utilizing interactive tools to unearth insights, comprehend customer behaviour, and foster lasting relationships, positioning it as a forward-thinking force within the dynamic landscape of modern marketing.Tweetable Moments:03:27 - "Consumers controlled what was popular...brands were met with a big middle...

Dan Levin is the President, COO, and Co-Founder of ViralGains. He was inspired to start ViralGains after recognizing the storytelling power of video as a medium in building authentic, meaningful connections between brands and the people they seek to serve. ViralGains' mission is to empower the voice of brands and people, creating authentic and lasting connections. Prior to ViralGains, Dan was VP of Operations & Strategy at Viral Media Solutions, a full-service marketing agency whose primary focus was servicing & consulting SMB's and Fortune 500 brands on social media & digital strategy. Dan graduated from the College of Management at the University of Massachusetts in Boston with concentrations in Marketing, Economics, and Philosophy. What you will learn Dan shares what prompted him to leap into the entrepreneurial world The rise and fall of viral content; learn how perspectives and expectations shift Discover how to build brand awareness in today's digital landscape Find out how Dan is helping businesses convert attention into sales Dan shares his thoughts on AI, ChatGPT, and the future of marketing Dan shares the hard lessons he's learnt about marketing his own business Plus much more!

This week on #LocationWeekly we talk about Walmart launching visual search website, Westfield mall in LA and Purina rolls out holiday vending machine with free pet treats, ViralGains & LiveRamp partner on zero-party data, + Chevron debuts new rewards program and payment through your car. Tune in!

This episode of JFF's Horizons podcast explores the exciting yet unpredictable world of artificial intelligence, or AI. Host Tameshia Bridges Mansfield shares clips from two Horizons 2021 presentations that portray AI as a double-edged sword of a technology. Listeners will hear insights from Tod Loofbourrow, CEO and Chairman of ViralGains and chair of JFF's board of directors; MIT professor Cynthia Breazeal, a roboticist, entrepreneur, and founder and director of the Personal Robots group at MIT's Media Lab; Catie Cuan, a dancer and robot choreographer who's pursuing a PhD in mechanical engineering at Stanford; and award-winning technologist Noelle Silver, the CEO of the AI Leadership Institute.Learn more at https://horizons.jff.org/podcast

We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns. Show NotesConnect With: Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns. Show NotesConnect With: Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show NotesConnect With:Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show NotesConnect With:Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show NotesConnect With:Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show NotesConnect With:Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Sal's Investment Syndicate: Click Here As a venture capitalist Fred Bamber helped build such successful companies as Interleaf, Q1 Labs and Volt Server. Now working as an angel investor Fred is invested such exciting companies as SQZ Biotech, Pixability, ViralGains and Streamroot (exited). In his self-effacing and modest way, Fred reveals deep wisdom gained from 75 investments in his career as a VC.  Topics include: Fred Bamber Finds His Career Path  Avoiding the Military Draft Led Him to Work for His First Startup Fred Bamber & Friend Found a Venture Fund – Consulting vs. Venture Capital IPOs Then & Now Investment in Interleaf Makes His First Fund a Success! Two Ways of Connecting in the World of Venture Capital – Via Success & Via Failure Several Losing Investments in Companies Seeking to Exploit the Piezoelectric Effect Themes In Angel Investing – Investing in Brand New Fields i.e. White Spaces  ‘…Oracle has a huge go-to-market cost, and engineering is a tiny bit of it.’  Technology Causing Convergence of Consumer & Enterprise Businesses Startups with Jeff Weiss - The Perils of Being Early – Early Augmented Reality (AR) Rich Lane & Reflection Technology – Augmented Reality-like – Projecting Text into the Eye Progress of Technology Is Painful – “Thread Across The Ocean” by John Steele Gordon Michael Lewis & Drama in Business – Paul English & “A Truck Full of Money” Paul English Finds His Inner Entrepreneur after Interleaf Robert P. Smith & “Riches Among the Ruins” – Not Made for Working In Large Companies VCs Should Be Humble Fred Bamber Talks About His Investment in Volt Server Uber & Washington, D.C. Cabs Peter Thiel’s Critique of Entrepreneurship – “We Were Promised Flying Cars and We Got 140 Characters” SQZ Biotech & Massachusetts Materials Technology What Fred Bamber Looks For In a Startup – Technology, Coachability, Tenacity, Openess – VC vs Angel Startups Should Report Frequently – Reports Should Tie In to Previous Reports i.e. Close the Loop Angel Investor Should Be Father Confessor without the Ave Marias Bettina Hein & Pixability – Example of Determination Combined with Openess Beth Marcus’ Test For Listening Fred Bamber’s Suggestion of the Perfect Number of Angel Investments in a Portfolio Why Sal Daher Is Invested In About 42 Companies The Role of a Board of Directors – Father Confessor Fred Bamber’s Favorite Pivot – Q1 Labs (IBM) Fred Bamber Also Like Streamroot’s Pivots Q1 Labs Pivot Runs Counter the Received Wisdom of Startups Needing a Narrow Focus to Succeed “Crossing the Chasm” by Geoffrey A. Moore “Why Knowledge Matters” by E.D. Hirsch, Jr.

Scatter Podcast interview with Justin Fortier, Principal Data Scientist at ViralGains. Justin and I met at the Data Science GO conference in 2018 and I enjoyed getting to learn about his journey as a data scientist. ViralGains is a video advertising technology startup that helps publishers push video ad content to the most appropriate consumers. Given that ViralGains operates within the real-time bidding ("RTB") domain, their ad bidding and classification algorithms need to transact and process within 100 milliseconds. Justin explains the classification models that he relies on, he provides an overview of RTB, and he discusses AdTech concerns around fraud. It was a pleasure to have him on the show. Keep up with his conference presentations and podcast appearances by following him on LinkedIn and enjoy the episode! Justin's LinkedIn: https://www.linkedin.com/in/justin-fortier-4563554/ ViralGains: https://www.viralgains.com/

In this episode of the SuperDataScience Podcast, I chat with Justin Fortier, the principal data scientist at ViralGains. You will hear about ad tech, performing insights, getting insights, and making decisions within milliseconds with data science. You will learn about the business impact, why business impact is ultra-important, and on the other hand, why user experience is an ultra-important factor for a data scientist to consider more and more in today's world. You'll also learn about Justin's path from managing data scientists at large organizations, to being the single data scientist at smaller startups and you will hear some very interesting decisions he made throughout his career. If you enjoyed this episode, check out show notes, resources, and more at www.superdatascience.com/269

Today’s guest is Justin Fortier, who is a Principal Data Scientist with ViralGains. Justin helped build the AI team at ViralGains, which is a video advertising platform that enables marketers to engage people with relevant brand stories in the venues and contexts that people most favor. Justin is an accomplished AI, machine learning and data science … Continue reading "E03 Justin Fortier, Principal Data Scientist at ViralGains"

Today's guest is Justin Fortier, who is a Principal Data Scientist with ViralGains. Justin helped build the AI team at ViralGains, which is a video advertising platform that enables marketers to engage people with relevant brand stories in the venues and contexts that people most favor. Justin is an accomplished AI, machine learning and data science executive with more than 20 years of experience developing actionable insights and recommendations, which have driven profitable growth for several industry leaders. Justin has also built world-class data science teams and regularly speaks about the equal effectiveness of both business and technology. In this episode, Justin will discuss: What he loves about his job as a Data Scientist How to add value to your business using Data Science Making the move from working in Academia into Industry Advice on how to make the most of your Data Science career The importance of focusing on the problem you are looking to solve

Welcome to episode 3 of AI Mentors, the podcast that helps you pave the way for a successful career in the world of Data Science and AI. Powered by Alldus International the premium AI Workforce Solutions, host Mark Kelly interviews AI Leaders and Data Scientists from around the world about their personal journey to becoming … Continue reading "E03: Justin Fortier, Principal Data Scientist at ViralGains"

Jay Singh co-founded ViralGains which is on Deloitte’s Fast 500 list of North America’s fastest growing tech companies. Still working on the marketing technology space, he has founded Clear Coin, a company hoping to apply distributed ledger technology to making digital advertising more accountable. He chose a token sale as a way of acquiring the resources needed to build his new company and seems to be off to a great start. Jay Singh’s is the first Founder Focus interview on Angel Invest Boston. This new format is a response to the growing demand from founders to be on the podcast. The interviews are shorter and done via VOIP, allowing for more immediacy while still maintaining good sound quality. These Founder Focus episodes will launch concurrent with our regular podcast to offer listeners a broader choice. I hope you enjoy them.

As a venture capitalist Fred Bamber helped build such successful companies as Interleaf, Q1 Labs and Volt Server. Now working as an angel investor Fred is invested in such exciting companies as SQZ Biotech, Pixability, Streamroot and ViralGains. In his self-effacing and modest way, Fred reveals deep wisdom gained from 75 investments in his venture capital career. Here are some of the topics covered: Fred Bamber Finds His Career Path Avoiding the Military Draft Led Him to Work for His First Startup Fred Bamber & Friend Found a Venture Fund – Consulting vs. Venture Capital IPOs Then & Now Investment in Interleaf Makes His First Fund a Success! Two Ways of Connecting in the World of Venture Capital – Via Success & Via Failure Several Losing Investments in Companies Seeking to Exploit the Piezoelectric Effect Themes In Angel Investing – Investing in Brand New Fields i.e. White Spaces ‘…Oracle has a huge go-to-market cost, and engineering is a tiny bit of it.' Technology Causing Convergence of Consumer & Enterprise Businesses Startups with Jeff Weiss - The Perils of Being Early – Early Augmented Reality (AR) Rich Lane & Reflection Technology – Augmented Reality-like – Projecting Text into the Eye Progress of Technology Is Painful – “Thread Across The Ocean” by John Steele Gordon Michael Lewis & Drama in Business – Paul English & “A Truck Full of Money” Paul English Finds His Inner Entrepreneur after Interleaf Robert P. Smith & “Riches Among the Ruins” – Not Made for Working In Large Companies VCs Should Be Humble Fred Talks About His Investment in Volt Server Uber & Washington, D.C. Cabs Peter Thiel's Critique of Entrepreneurship – “We Were Promised Flying Cars and We Got 140 Characters” SQZ Biotech & Massachusetts Materials Technology What Fred Looks For In a Startup – Technology, Coachability, Tenacity, Openess – VC vs Angel Startups Should Report Frequently – Reports Should Tie In to Previous Reports i.e. Close the Loop Angel Investor Should Be Father Confessor without the Ave Marias Bettina Hein & Pixability – Example of Determination Combined with Openess Beth Marcus' Test For Listening Fred Bamber's Suggestion of the Perfect Number of Angel Investments in a Portfolio Why Sal Daher Is Invested In About 42 Companies The Role of a Board of Directors – Father Confessor Fred's Favorite Pivot – Q1 Labs (IBM) Fred Also Likes Streamroot's Pivots Q1 Labs Pivot Runs Counter the Received Wisdom of Startups Needing a Narrow Focus to Succeed “Crossing the Chasm” by Geoffrey A. Moore “Why Knowledge Matters” by E.D. Hirsch, Jr.

Ralph Wagner recalls his journey of self-discovery that led from failure in engineering to incandescent success in marketing and sales. The man who could not do calculus or write code excelled at identifying and exploiting opportunities created by computer technology. In this interview one sees that Ralph's captivating personality is firmly ballasted by good sense and common decency. It is made evident how his interest in people was vital to the success of his many ventures. If you liked this episode subscribe in iTunes or Google Play so that new episodes will automatically appear in your player. You can find us by searching for Sal Daher or Angel Invest Boston. Do take the time to review us. Sign up at Angel Invest Boston Signup  if you want to be made aware of upcoming in-person events. Obviously, this is of particular interest if you are in Boston or environs. You can also follow us on Facebook, LinkedIn and on Twitter @AngelInvestBOS Topics we touched on: Success after flunking calculus IBM Apple Computers Kurzweil Learning Systems, Ray Kurzweil Microsource KeyFile, Jim Stenzel Bob Moll, Moll Associates Arthur D. Little Meditech, Ed Roberts, Neil Pappalardo Michael Mark, Interleaf Steve Watson, Computerland Visicalc, impact of the first spreadsheet software available on a personal computer Rent-a-byte Steve Gaal, TA Associates Tony Helies Walnut Venture Associates, Jim Massarelli, Data General Julian Lange, Visicalc, Software Arts, Babson College Microsoft Excel, Lotus 123 Eyal Shavit, Software Development Corporation, Underware, Brief, Barry Bycoff, Netegrity Stefan Mehlhorn, Permessa, Collego, Loop Pay Jay Singh, Dan Levin, Doron Gan, Tod Loofbourrow, ViralGains Kendall Tucker, Polis, David Solomont

David: Should every business be publishing online video? What type of video works best and what are the biggest video marketing pitfalls? Those are just 3 of the questions that I intend to ask today's special guest, Hannah Brenzel. Hannah, welcome to DMR. Hannah: It's great to be here. Thanks for having me. David: Hannah is the content marketing coordinator for ViralGains, a viral video marketing company based in Boston, Massachusetts. On a daily basis, she creates content designed to educate brands, agencies, individuals, and businesses of all sizes on importance of integrating online video into marketing campaigns. Hannah, integrating online video into marketing campaigns, do you mean paid video advertising campaigns or organic viral videos? Hannah: We generally focus on paid advertising campaigns, mostly because every piece of content really needs that boosts to get to the right audience so they can blow it up through organic sharing. There are sometimes those peak brands will create really awesome video content that people pick up and start spreading on their own and that’s where the organic comes in, but not every video is going to have that traction. That’s why we believe a paid spent in the beginning can get your video to the right audience so that they start sharing with their networks and then it just spreads from there. We believe that the paid boosts can really help a video go viral. David: Paid advertising in terms of videos. I'd like to dig in and really delve into the type of video, the length of video and what works best really. Starting with the length, would you say that it has to be short all the time or there any instances where you'd actually use quite a long video for paid advertising? Hannah: A lot of people watch long-form video content. I know Vine has picked up Instagram video with all this short consumable bits of content. People really enjoy that. It's very sharable but when a brand can really tell a story through 2 to 5 minutes of video, we find that very valuable because people are connecting with the brands through that storytelling. Just trying to fit all of your messaging in 30 seconds, you have a lot more creativity with long-form video content. Depending on what you're trying to get across there really isn't an if you should do shorter or if you should do long argument. Preferably you do a little bit of both but either way you're going to see success as long as you can tell that story.