Podcast appearances and mentions of margaret mark

Have you ever wondered why some brands thrive while others get lost in the noise?In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I'll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies.Throughout this episode, you'll learn to define your brand's core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trust. These three essential steps will help you create a brand that not only stands out but also grows with your business. Tune into episode 112 of The Brand Therapist and discover how to elevate your brand's recognition, build stronger connections with your audience, and establish a clear, compelling identity that resonates deeply in today's competitive market.In This Episode, You Will Learn:The importance of defining your brand's core essence using archetypes (2:20)How to craft your brand's “super fan” to build loyal client connections (9:45)What a messaging architecture is and why it's crucial for brand consistency (16:05)Resources Mentioned:The Hero and the Outlaw by Margaret Mark and Carol S. PearsonBrand Quiz Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Get Noticed! Send a text.Struggling to embrace your diverse cultural roots as an entrepreneur? In this UnNoticed Entrepreneur episode, guest Kat Torre, a third-culture entrepreneur herself, offers empowering insights. Discover how Kat turned her multicultural background into a superpower, using empathy and unique perspectives to stand out.From feeling torn between clashing beliefs to overcoming fears of family rejection, Kat shares her journey to confidently blending her Japanese, Italian, Colombian, and Irish heritages. Hear how she weaves vibrant imagery and cultural nuances into her branding, messaging, and client experiences, winning over audiences craving authenticity.Kat's advice? Identify which traditions resonate with you, then infuse your business with that genuine flavour. By leveraging your distinct identity, you can forge a magnetic personal brand that attracts your tribe effortlessly. An inspiring listen for multicultural entrepreneurs seeking to thrive unapologetically.Book Recommended: "The Hero and the Outlaw" by Margaret Mark on the power of brand archetypes.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Podcastpage.io - Launch your podcast website in minutesViddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Am I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

We connect and spend time with Peter Davis, owner and brand story strategist with Hero's Quest Consulting. Peter explains business as theater, walking us through the power and value that stories can play in the marketplace for both businesses and nonprofits. Based in Oxford, Pa, Peter is an engaging and dynamic conversationalist – and this conversation offers many insights for local area leaders.OUR PARTNERSouthern Chester County Chamber of CommerceLINKSHero's Quest ConsultingWebsite: herosquestconsulting.comHero's Quest Consulting on FacebookPeter Davis on LinkedIn: linkedin.com/in/peterdavisbaltimoreBooksThe Experience Economy: Work Is Theater & Every Business a Stage – by B. Joseph Pine II and James H. GilmoreThe Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes – by Margaret Mark and Carol S. PearsonStories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business – by Kindra HallLocal Area NonprofitsLCH Health & Community ServicesSILO (Serving, Inspiring and Loving Others)Oxford Neighborhood Services CenterTRANSCRIPTThe episode transcript will be posted on our website as soon as it is available.

What stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands. Carol's latest work focuses on exploring how archetypes show up in individuals and her recent book is called "What Stories are You Living? Discover Your Archetypes, Transform Your Life." In this episode, Matt Davies and Jacob Cass discuss Carol's work – both past and present – to uncover the power of archetypes and how this knowledge should be used and how it should not.

Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business. Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more. In today's episode, we'll talk about: What are brand archetypes? The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding) Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples. Why even 2 ice cream brands will have different brand archetypes 99% of the time Create a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes! ----------------------------- Resources mentioned: https://bookshop.org/shop/emmagivens (The Hero and the Outlaw by Margaret Mark & Carol Pearson) https://bookshop.org/shop/emmagivens (Archetypes in Branding - A toolkit for creatives and strategists) Emma Givens Content & Copy YouTube Channel - Subscribe here! ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/ (Emma Givens Content & Copy) Check out our https://emmagivens.com/brand-messaging-bible/ (Brand Messaging Bible Experience).

Find your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it! At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand voice guides you've ever seen) to develop a brand voice from our signature mix of your brand values, brand archetypes, ideal customer voices, and your visual brand strategy. In today's episode, I'll give away the outline! This will help you with brand repositioning, putting together brand guidelines to easily onboard new team members, and guiding content creation for your small business. Using your brand voice on your website + your brand voice on social media will keep your messaging consistent. (For more sales!) And a defined, branded copywriting voice will improve your blog content marketing strategy for 2022, your email marketing efforts, and your social media marketing in 2022! ----------------------------- Time Stamps: 2:14 - What's a brand voice? 4:49 - First step of how we construct our clients' brand voices 5:27 - Second step 6:36 - Third step 8:43 - Fourth step... 10:05 - ...Next is something that we focus on *heavily* in our process 11:36 - The 12 brand archetypes that we use in brand voice work 15:31 - Identifying your values and your villains 17:50 - The statements you need to have clarity on in your business 18:41 - Your origin story ----------------------------- Resources mentioned: https://bookshop.org/shop/emmagivens (Building a Story Brand) by Donald Miller https://bookshop.org/shop/emmagivens (The Hero and the Outlaw) by Margaret Mark & Carol Pearson https://bookshop.org/shop/emmagivens (Archetypes in Branding) - A toolkit for creatives and strategists https://youtu.be/j0RvgcT1HOU (Are you tired of the same old ideal customer avatar exercise?) https://youtu.be/RH90iNdyOLo (Write Better Copy Using the 5 Levels of Customer Awareness) ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/ (Emma Givens Content & Copy)

Per avere una corretta comunicazione online un brand, e personal brand, deve effettuare alcune valutazioni su:•Chi siamo? (attitudini e personalità)•Come siamo percepiti? (archetipi e Archetypal Branding)•Qual è la Social Media Persona? (la sintesi comunicativa)Nello scorso episodio abbiamo affrontato il “chi siamo”.Oggi parliamo di come siamo percepiti dagli altri, in questo caso ci supportato gli Archetipi.Oramai è noto che il nostro cervello funziona a risparmio energetico, motivo per cui non si avventura, nella relazione con gli altri, in approfondimenti cognitivi troppo complicati, e quindi riconosce dei modelli comportamentali che permettano chiarezza, semplicità e riconoscibilità.Gli Archetipi* sono figure universali e atemporali che, appartenendo all’inconscio collettivo, ritroviamo nei miti e nelle favole.Sono contemporaneamente delle mappe cognitive e catalizzatori di emozioni perché toccano interiormente le persone che istintivamente riconoscono legandoli ad un preciso significato.Anche gli archetipi si ispirano al lavoro di Jung, presentando 12 profili di brand, e personal brand, che si raffigurano nell’immaginario collettivo.Le tre caratteristiche principali per cui gli Archetipi sono utilizzati nel branding sono:•Parlano dei bisogni umani (gli stessi obiettivi di ogni brand)•Suscitano emozioni (anche i brand devono emozionare)•Aiutano a ricordare (anche il brand)Questo ha permesso di creare una nuova disciplina che è l’Archetypal Branding, basata sui 12 modelli junghiani per rappresentare ciò che gli altri percepiscono del nostro brand, lanciata nel 2001 da Margaret Mark e Carol Pearson con il libro "The Hero and the Outlaw".**I 12 Archetipi sono raggruppati in 4 categorie strutturate sulla base delle fasi di crescita dell’individuo:1.CAMBIAMENTO (fase di vita 6-18 anni)1.1.Ribelle, mette in discussione l'autorità e infrange le regole; Desidera ardentemente la ribellione e la rivoluzione. Esempio di Brand Virgin 1.2.Mago, desidera creare qualcosa di speciale e trasformare i sogni in realtà, il mago è visto come visionario e spirituale. Esempio di Brand Disney1.3.Eroe, in missione per rendere il mondo un posto migliore, l'Eroe è coraggioso, audace, stimolante. Esempio di Brand Nike2.APPARTENENZA (fase della vita 19-34 anni)2.1.Uomo comune, cerca connessioni e appartenenza; è riconosciuto come solidale, fedele e con i piedi per terra. Esempio di Brand Procten Gamble2.2.Giullare, porta gioia nel mondo attraverso l'umorismo, il divertimento, l'irriverenza e spesso ama fare qualche malizia. Esempio di Brand Skitless2.3.Amante, crea momenti intimi, ispira amore, passione, romanticismo e impegno. Esempio di Brand Chanel3.ORDINE (fase di vita 35-65 anni)3.1.Angelo custode, protegge e si prende cura degli altri, è compassionevole, nutriente e generoso. Esempio di Brand Unicef3.2.Sovrano, crea ordine dal caos, è tipicamente controllante e severo, ma responsabile e organizzato. Esempio di Brand Rolex3.3.Creatore, fantasioso, inventivo e spinto a costruire cose di significato e valore duraturi. Esempio di Brand Apple4.INDIPENDENZA (varie fasi di vita)4.1.Innocente, mostra felicità, bontà, ottimismo, sicurezza, romanticismo e giovinezza. Esempio di Brand Dove4.2.Saggio, Impegnato ad aiutare il mondo a ottenere una comprensione e una saggezza più profonde, il Saggio funge da mentore o consigliere premuroso. Esempio di Brand Audi4.3.Esploratore, trova ispirazione nel viaggio, nel rischio, nella scoperta e nel brivido di nuove esperienze. Esempio di Brand Red Bull Bisogna tener presente che:•Il solo test non è del tutto esaustivo sul branding, ma suggerisce le possibili funzioni cognitive.•Le persone, e i Brand, cambiano e quindi cambia anche la valutazione del test nel tempo. (es. Apple prima ribelle e poi creatore)•Non esiste la corrispondenza al 100% ma siamo un mix con alcuni fattori che emergono.•Non esiste un’unica visione del test motivo per cui è consigliabile effettuarne diversi e paragonarli.•Se per MBTI basta l’autovalutazione, per comprendere come siamo percepiti dobbiamo chiedere agli altri, interrogando amici, parenti, conoscenti e consumatori del Brand.Una volta identificato “come siamo percepiti dagli altri” bisogna procedere con la Social Media Persona e questo lo vedremo nel prossimo episodio…

On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book started with a question: "What if you could take the parts of yourself that other people criticize—traits they call defiant, dangerous, and different—and turn those things into your selling points?" We talked about how Sunny and Ashleigh arrived at the seven "virtues" in Rare Breed: Rebellious Audacious Obsessed Hot-blooded Weird Hypnotic Emotional If you're curious which virtue applies to you, try the Rare Breed quiz. Sunny and Ashleigh also host a YouTube series, also called Rare Breed, where they sit down with guests like Charlamagne Tha God and Jon Batiste. I asked Sunny about Motto's origin story, the challenges of being one of very few female-owned agencies, the importance of diversity, and more. Toward the end of the conversation, Sunny recommended a few books: It's Not How Good You Are, It's How Good You Want to Be and Whatever You Think, Think the Opposite, both by Paul Ardern, as well as The Hero and the Outlaw, by Margaret Mark and Carol Pearson. We ended with some of Sunny's motivating advice for anyone trying to grow their career: "Own who you are. In a world that wants to own you, owning yourself in this way can really hurt like hell. Being defiant, dangerous, and different is a gift. Succeed because of who you are, not despite who you are." To learn more about Sunny, check out her agency's work at wearemotto.com. Rare Breed is available now on Amazon and elsewhere. And, if you go to rarebreedbook.com, you can watch episodes of Sunny and Ashleigh's YouTube show and take the Rare Breed quiz. If you take the quiz or read the book, drop us a line on social media-I'd love to hear your thoughts, and I'm sure Sunny would, too. Episode sponsors The Brand Strategy Kit from Egle Karalyte. Available in both digital and print formats, the Kit provides structure and tools to streamline and gamify your branding process. Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company.

We answer a single reader question about one of our favourite topics, the personalities associated with the Seasons. The question is: Do you ever colour analyze people whose Season does not match the character stereotype for their Season? We then ask ourselves, do character stereotypes for the Seasons have any value?  Duration:  29.53 min.   Show Notes:  The Hero and The Outlaw, by Margaret Mark and Carol S. Pearson is here at Amazon. Return to Your Natural Colours, 2nd ed., by Christine Scaman is here at 12 BLUEPRINTS. An Instance of the Fingerpost, by Ian Pears is here at Amazon.   Style and Line analysts:  Meet Rachel Nachmias of Best Dressed here at Chrysalis Colour. Meet Florentina Mossou of Calla Studio here at Chrysalis Colour.   An example of Seasonal Personality types: https://www.thebrand-stylist.com/blog/the-absolute-essentials-of-colour-psychology   Jungian Archetypes: https://www.myss.com/free-resources/sacred-contracts-and-your-archetypes/appendix-a-gallery-of-archtypes/ https://conorneill.com/2018/04/21/understanding-personality-the-12-jungian-archetypes/   Enneagram:  https://www.integrative9.com/enneagram/introduction/type-1/ https://www.enneagraminstitute.com   Meyers-Briggs (MBTI): https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/ https://www.16personalities.com/   Box of cakes Photo Credit: Photo by Reno Laithienne on Unsplash   --  

L'archetypal branding è una tecnica di studio utilizzata per strutturare un'identità di brand che si basa su alcuni studi di Jung e successivamente sviluppata da Joseph Campbell, Margaret Mark e Carol Pearson, Christopher Vogler. In questa puntata parlerò dell'archetipo dell'Eroe. Ma il tuo brand è più Batman o Superman?

Fala galera, eu sou Leo Tavares, e estamos aqui para mais episódio do nosso Podcast! A minha proposta é sempre trazer insights de trabalho, técnicas de design, artes, livros e muitas outros temas interessantes sobre esse mundo do Design e Criatividade. E hoje, eu quero falar sobre os 12 Arquétipos de Jung contidos no livro O Herói e o Fora da Lei de Margaret Mark e Carol S. Pearson. Nesse podcast você vai aprender um pouco sobre cada um dos 12, e te darei dicas de como aplica-los ao seu projeto. Então não perde tempo! Dá logo um play ai! Ah, não esquece de dar uma conferida no meu instagram @leotavaresdesign

Twitter: @twpwk In the news this episode: The incredulous Mark Zuckerberg Kohl's diving into the backside of e-commerce Big and small threats from nature Amtrak's profitability Main topic: Billionaire Philanthropy. Should billionaires get credit for trying to make a dent in the very systems that make them their billions in the first place? In the main topic we will discuss whether they can find redemption in sharing their unused wealth for the benefit of others. Corrections from Previous Episodes: Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think Gapfinder Uranus (not Neptune) spins on it's side News Facebook CEO Mark Zuckerberg reportedly refused to believe that people thought he was more like Bill Gates than Elon Musk Five of SpaceX's Starlink constellation satellites are set to come burning back through Earth's atmosphere More satellite infographics Kohl's tries driving store traffic by handling returns for Amazon customers Good news for the west coast: the yellowstone supervolcano won't erupt anytime soon. The meat-allergy tick also carries a mystery killer virus Amtrak Has Lost Money for decades. A Former Airline CEO Thinks He Can Fix It. ‘This doesn't look like the best economy ever' Main Topic Mackenzie Bezos and the pitfalls of tech philanthropy MacKenzie Bezos Pledges To Give More Than Half Of Her Billions To Charity The Giving Pledge Created by Bill and Melinda Gates and Warren Buffett The organization's stated goal is to inspire the wealthy people of the world to give at least half of their net worth to philanthropy, either during their lifetime or upon their death. The pledge claims to be a moral commitment to give, not a legal contract. By signing the Giving Pledge, wealthy benefactors promise to give away more than half their assets, either during their life or after their death. The group does not require donors to name the organizations or causes they plan to support with the bulk of their fortunes. Most of the signatories of the pledge are billionaires, and their pledges total over $500 billion. It does not actually dictate that the money will be spent in any certain way or towards any particular charity or cause, and there is no legal obligation to actually donate any money As of May 2019, 204 people from 23 countries have signed Forbes “richest people in the world” 2019 1 - Bezos & Family: $131B 2 - Gates: $96B 3 - Buffett: $82B Recommendations Documentary: Becoming Warren Buffett Book: The Hero and the Outlaw by Margaret Mark & Carol S Pearson Book: The Billionaire's Vinegar: The Mystery of the World's Most Expensive Bottle of Wine by Benjamin Wallace Shameless Plugs For coffee drinkers: Mike's coffee company: Bookcase Coffee For equity investors: Jeff's software: Folio Follow Us: ------------------------------------ Twitter: @twpwk iTunes Spotify Stitcher Google Podcasts Pocket Casts Overcast

Welcome to Paperback by The Open Library Project. Today as our guest we have Adroit Author Siddharth Banerjee, as in this episode we discuss his book 'Speechless' co-written along with Mr. Roshan Abbas. In the first half of the episode Siddharth sketches out how he pioneered and conceptualized the book in a manner, that would reach and resonate with a huge number of masses. In the second half of the episode we discuss 'Factfullness' by Hans Rosling, 'The Hero and The Outlaw' by Margaret Mark and more for a delineated understanding of writing. Tune in now. You can find more details about The Open Library Project on www.openlibrary.in You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of life with the silver screen into a brand story-focused adventure. Marc and his team now help brands of all backgrounds build powerful, authentic conversations that change the way people feel about you and your brand. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: Our stories help us tribe together with brands, products, and causes worth supporting. By telling your customers who you are, you’re telling them who they are as well. Two questions to raise the quality of your brand story: 1) what’s the story you can’t stop thinking about?, and 2) What’s the story you don’t really want to tell? Storytelling builds empathy. Resource List: Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini The Dream Society: The Coming Shift from Information to Imagination by Rolf Jensen See what Marc and his crew at WILDSTORY are up to by visiting wildstory.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX

When Nike published its latest advertisement featuring racial injustice campaigner Colin Kaepernick, it sparked a torrent of abuse for the brand from those who disagree with Kaepernick's stance. It also prompted an outpouring of admiration from supportive consumers and marketers alike. To say it is controversial is an understatement. In this episode of the Digital Download podcast I discuss Nike's approach with Stephen Houraghan, who runs Australian branding agency Iconic Fox. We talk about how Nike uses brand archetypes modelling to understand its consumers, and about how archetypes can be used to differentiate brands from competitors. We also dig into what brand archetypes are and discuss authenticity, brand personality and why taking a stand on topical issues is so powerful. Here's what is discussed in this episode: The value of relevant, professional influencer outreach The power of brand authenticity What brand archetypes are & how they translate into marketing Why associating a brand with human characteristics is so powerful What the 12 archetypes are & what a brand archetype encompasses Why Harley Davidson is one of the most refined brand archetypes How the Nike advertisement is so aligned with its archetype Why Nike clearly understands its audience, their believes & how the brand environment has changed Why taking a stance is something that the millennial audience respects & wants from brands Whether brand purpose is a marketing fad or the future of branding How to use brand archetypes to define social media tone of voice or entire brand personalities Why a misaligned brand purpose can threaten brand reputation   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show The Ultimate Guide to Brand Archetypes from Iconic Fox Jungian Archetypes from Wikipedia The Hero and The Outlaw by Margaret Mark & Carol Pearson [book] How Harley Davidson Revs Its Brand from Strategy+Business Nike's Online Sales Jumped 31% After Kaepernick Campaign from Marketwatch   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Carol Pearson, Ph.D. is an expert in depth psychology and transformational leadership as well as archetypal narrative intelligence. She has served as profession at several universities and colleges and also served as president of Pacifica Graduate Institute in Santa Barbara. She was the senior editor of The Inner Edge: A Resource for Enlightened Business Practice. She is the author of such classic works as: The Hero Within (republished, Harper Elixir 2015), Awakening the Heroes Within (Harper Elixir 2015), The Hero and the Outlaw (McGraw Hill Education 2001) (co-author Margaret Mark), Persephone Rising: Awakening the Heroine Within (Harper Elixir 2016)Tags: Carol Pearson, narrative intelligence, stories, curiosity, Zeus, storytelling, Persephone, fear, anxiety, yoga, archetypal downloads, Demeter, Mother Teresa, Dionysus, celebration, Mythology, Personal Transformation

Episode Summary Robert Friedman is the Owner of Fearless Branding, and has five core questions that help narrow down your focus and get more specific with your brand. When you close many doors, you can keep the right doors open! Find out what his five core questions are on this week's episode and get started developing the right brand image for your company today! What Was Covered 03:50 - Branding is everything! 04:00 - Why did Robert start his company, Fearless Branding? 06:15 - Fearless brands try not to be all things to all people. 07:00 - At first, Fearless Branding was just a name, but now its meaning is fully integrated into the company. 07:15 - So, what does it mean to be fearless when you're building a brand? 08:40 - When you're willing to close doors, you will get more opportunities and be able to stand out in your market. 09:00 - Who you say no to is just as an important as who you say yes to. 11:15 - We have to make a decision on where we draw the line. 11:55 - Keep in mind that branding is a tool that supports your business objectives. 13:45 - How does Robert help entrepreneurs position themselves effectively in front of an investor or customer? 16:40 - As a mental test to see whether your company is unique, put your competitor's name into your pitch. If the pitch is still true, it's a bad sign! 21:00 - Who do you help? 27:50 - Robert talks about Apple's branding. 32:35 - Robert recommends The Hero and the Outlaw, by Carol Pearson and Margaret Mark. 34:25 - Don't forget to download the fearless manifesto.   Tweetables Be more precise to differentiate yourself Close many doors so you can keep right doors open Consumers love brands that fearlessly express their unique essence Deep resonance requires fearlessness   Links Mentioned J Robinett Enterprises John Livesay Funding Strategist Fearless Branding Website The Hero and the Outlaw. by Carol Pearson and Margaret Mark Let's Get Real Or Let's Not Play, by Mahan Khalsa Want the Transcription? Click Here to Download Crack The Funding Code! Register now for the free webinar Share The Show Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why archetypes are rooted so deeply into all human beings How find and activate the right archetype for you and your brand How to elevate the meaning of your offering in the deep reaches of your customer's mind Why it’s so important to be specific and pick one main archetype, especially for brands How to connect your brand to customers with the same main archetype How your archetype gets expressed through your personal and professional pursuits Why archetypal work resonates so deeply, and how science and history prove their power   Resources Margaret Mark Margaret Mark on Twitter, @archetype_mmark Carol Pearson Carol Pearson on Twitter, @carolspearson “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” by Margaret Mark and Carol Pearson “Persephone Rising: Awakening the Heroine Within” by Carol Pearson Archai.co SlideShare: 12 Primary Personality Archetypes Every Brand is Built Upon "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margaret Hartwell is the author and co-producer of "Archetypes in Branding: A Toolkit for Creatives and Strategists." She joins the Business of Story Podcast to reveal how implementing character archetypes will humanize brands. The Business of Story is sponsored by ACT!, Sigstr, Emma, Convince & Convert, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.   In This Episode Brand archetypes and personality archetypes based in Jungian psychology Why archetyping is so important to business How to use archetypes to understand where your brand gets authentically positioned in the marketplace How business leaders can use archetypes to help set company vision and mission The four primary archetypes Resources Archetypesinbranding.com Margaret's Archetype Cards “Archetypes in Branding: A Toolkit for Creatives and Strategists,” by Margaret Hartwell "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” by Margaret Mark and Carol Pearson Chipotle's "The Scarecrow" Apple's 1984 Spot Carl Jung Jean Shinoda Bolen James Hillman “Women Who Run With the Wolves," by Clarissa Pinkola Estés "Sacred Contracts," by Caroline Myss "The Book of Symbols," by Taschen "The Neurobiology of the Gods," by Erik D. Goodwyn Livework Coaching "Building Trust Through Story," with Dr. Paul Zak Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.