Podcast appearances and mentions of carol pearson

In this episode, host Jenny Dempsey is sitting down with Carol Pearson from Bay City, Michigan—founder of 10 Little Rules, an independent publishing house. Carol's career journey has taken plenty of twists and turns. She started in corporate PR and marketing, moved into freelancing, and eventually built her own publishing business. But this conversation isn't just about career changes—it's about life changes, too. Carol opens up about navigating divorce, losing both of her parents, and how those experiences reshaped her perspective on gratitude, resilience, and finding meaningful work.We dive into the emotional side of career transitions—because let's be real, they're never just about work. Carol shares how storytelling became a tool for self-discovery, why aligning your career with your values matters, and how to take small, intentional steps toward the life you actually want.Episode TakeawaysCareer transitions are emotional and deeply personal.Storytelling can be a powerful tool for growth and reflection.Gratitude and resilience help us navigate life's toughest moments.Aligning your work with your values makes all the difference.Big life changes—like divorce and loss—can completely shift your perspective.Taking small, actionable steps is the key to pursuing your dreams.Acknowledging privilege and fostering empathy can shape career decisions.Staying open to unexpected opportunities can lead to amazing things.If you've ever found yourself at a crossroads, wondering what's next, this episode is for you. Let's get into it!Connect with CarolPurchase books from the 10 Little Rules collection: https://10littlerules.com/Use discount code “FLIPME” for 25% off your purchaseLinkedIn: https://www.linkedin.com/in/carolpearson/Instagram: https://www.pinterest.com/10littlerules/ Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

Today on the Online for Authors podcast, special guest host Carol Pearson is flipping the script and interviewing me, Teri M Brown, author of the book 10 Little Rules for a Double-Butted Adventure.   Carol Pearson is the founder of indie publishing house 10 Little Rules, creating books filled with personal narrative and guided journaling inspiration. The books are written by a growing community of authentic and inspiring authors who share their stories to empower others and share their wisdom. At 10LRs we believe in the unbreakable connection between all of us, and relish those "me too" moments that lead to insights and powerful change.   As an author of character-driven fiction, my goal is to introduce readers to characters they'd love to invite to lunch. I do this through my writing (Sunflowers Beneath the Snow, An Enemy Like Me, Daughters of Green Mountain Gap, and 10 Little Rules for a Double-Butted Adventure), through my book reviews on my blog (www.terimbrown.com/blog), and through my podcasting as host of this show.   In addition to telling a great story, I want those who read or hear my words to contemplate difficult aspects of life such as racism, xenophobia, fear of change, family dynamics, loss, and war. My TEDx talk relates my experiences with racism (https://www.youtube.com/watch?v=hxYidJsL_Wc), while my books always tackle hard topics.   In their book review, the Book Commentary stated that 10 Little Rules for a Double-Butted Adventure by Teri M Brown is a wonderful exploration of personal growth, transformation, and the quest for adventure. The book is an inspiring guide wrapped around the author's journey of cycling across the United States on a tandem bike with her husband, Bruce. Through this adventure, Brown discovers new geographical locations and insights about herself, her relationships, and life at large. She shares those insights in this life-transforming book! The book's central message is about embracing life's challenges and uncertainties to foster personal growth and healing. Brown emphasizes that everyone can achieve extraordinary feats, regardless of age or circumstances, if they break it into manageable segments and stay focused. Her tale is not just about the physical act of cycling but signifies a mental and emotional metamorphosis that empowers her to redefine her potential.    Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1   Join the Novels N Latte Book Club community to discuss this and other books with like-minded readers: https://www.facebook.com/groups/3576519880426290   You can follow Guest-Host Carol Pearson Website: https://10littlerules.com/ FB:@10 Little Rules IG: @10littlerules LinkedIn: @10 Little Rules   Purchase 10 Little Rules for a Double-Butted Adventure on Amazon: https://10littlerules.com/   Teri M Brown, Author and Podcast Host: https://www.terimbrown.com FB: @TeriMBrownAuthor IG: @terimbrown_author X: @terimbrown1   #terimbrown.com #10littlerules #doublebuttedadventure #memoir #inspirational #selfhelp #guidedjournaling #terimbrownauthor #authorpodcast #onlineforauthors #characterdriven #researchjunkie #awardwinningauthor #podcasthost #podcast #readerpodcast #bookpodcast #writerpodcast #author #books #goodreads #bookclub #fiction #writer #bookreview *As an Amazon Associate I earn from qualifying purchases.

My guest today on the Online for Authors podcast is Carol Pearson, author of the book 10 Little Rules for a Blissy Life. Carol is the founder and creative force behind the 10 Little Rules books. She crafted her rules for living after navigating through some of life's unexpected twists and coming out stronger, happier, and whole. Home base is Bay City, Michigan, where she lives, writes, and shares life's adventures with her husband, John. Carol's words aren't just ink on paper; with a dash of humor and a large sprinkle of compassion, she'll take you on a self-discovery journey — one rule at a time. In my book review, I stated that Carol wrote 10 Little Rules for a Blissy Life after her world, in a matter of eight weeks, fell apart. Her daughters were moving out to start their own lives, her husband lost his job, they realized their marriage was over, and her own income stream was destroyed by her business partners. Despite being broke, homeless, and dealing with interpersonal relationship issues, Carol was the happiest she had ever been. Why? She had begun living life by her own rules rather than the rules given to her by her parents, society, and the "shoulds" residing in her head. Carol offers readers the ten rules that helped her navigate through these big changes and offers great questions and journaling space to help find where you might be stuck. The best part is that these are merely a starting place. She encourages readers to dig deep and discover their own rules for being happy in this life. My favorite rule is #10 - Every Night, Give Thanks. This is a perfect book for anyone going through change and wanting to figure out how to do so gracefully. You can follow Author Carol Pearson Website: https://10littlerules.com Facebook: @10littlerules Instagram: @10littlerules YouTube: @10littlerules94 LinkedIn: @10littlerules   Teri M Brown, Author and Podcast Host: https://www.terimbrown.com FB: @TeriMBrownAuthor IG: @terimbrown_author X: @terimbrown1 #carolpearson #10littlerules #10littlerulesforablissylife #inspirational #terimbrownauthor #authorpodcast #onlineforauthors #characterdriven #researchjunkie #awardwinningauthor #podcasthost #podcast #readerpodcast #bookpodcast #writerpodcast #author #books #goodreads #bookclub #fiction #writer #bookreview

Books make me happy.  Notebooks make me happy.  That's why guided journals make me VERY happy: they contain the very best elements of both. =) Today, I'm talking with Carol Pearson, author of 10 Little Rules for a Blissy Life, a guided journal to help you reflect on the real or imagined rules you've set for your life and decide if they're keeping you from profound happiness.  Carol and I talked about all the things: what it means to have a blissy life, how to create and recreate your life rules in different seasons of life and what is really means to create a life you love. You'll find the show notes for the episode with links to all of the books and resources mentioned right here.  Love this podcast and want more? Consider this your invitation to join my Get Lit(erate) Patreon community! Each month, we take a deep dive into one bookish theme and work to bring it to life in our own lives. You'll get bonus episodes, book calendars, live book club and notebook sessions, special events and much more. Learn more at www.getliterate.co.  Get your own Get Lit(erate). notebook to take notes on the books you want to read and notebook ideas you want to try! Follow Stephanie: Website   Facebook Twitter Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/getliterate/message

La dea della vita, velata di rosso, danza felice lasciando trasparire un senso di movimento e sinuosità all'interno di una ghirlanda. E' la ghirlanda dei Trionfi, perché quello del Matto, protagonista del nostro viaggio iniziatico, è un arrivo ma anche una meta raggiunta.Cos'ha imparato? Che significati e simboli cela l'ultimo arcano del mazzo dei Tarocchi? Sono tutti positivi?Ce lo racconteranno le voci di Andrea Pellegrino e Veronica Falcone in questa ultima puntata del podcast.Non sarà davvero una fine, perché le storie dei personaggi e il percorso di consapevolezza del Matto e di tutti noi continuano a vivere nei libri che ancora una volta la Libreria Esoterica consiglia e che popolano i suoi scaffali.Ti è piaciuto questo viaggio insieme? Scrivicilo nei commenti!- I TAROCCHI E LA TRADIZIONE INIZIATICA, Daniele Palmieri (https://www.libreriaesotericamilano.shop/product-page/i-tarocchi-e-la-tradizione-iniziatica-daniele-palmieri)- Il Cammino dei Tarocchi, Marco Marini (https://www.libreriaesotericamilano.shop/product-page/il-cammino-dei-tarocchi-marco-marini)- Conosci te stesso con i tarocchi, Ilaria Boero (https://www.libreriaesotericamilano.shop/product-page/conosci-te-stesso-con-i-tarocchi-ilaria-boero)- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Una fanciulla accovacciata ai piedi di un fiume, perché tiene in mano due coppe? Qual'é il loro significato? E perché l'elemento dell'acqua é così importante in una rappresentazione intotolata però alle stelle?É quello che scopriremo in questa settimana puntata di un percorso che ci ha portato insieme al Matto, il nostro protagonista, attraverso incontri, ostacoli e prove sino a questa rinnovata speranza.Ancora guidati dalle voci di Andrea Pellegrino e Veronica Falcone nonché dai libri della Libreria Esoterica di Milano conosceremo i segreti e i simboli di questo arcano e dell'archetipo che rappresenta.- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Il volto da Bafometto, grandi ali da pipistrello e le corna da caprone. É il Diavolo, e quando il matto si troverà al suo cospetto si domanderà perché le catene dei suoi schiavi siano così larghe. Si domanderà quale sia il significato di questo incontro.Questo ed altri significati simbolici e non solo del quindicesimo arcano dei tarocchi ci saranno spiegati dalle voci di Andrea Pellegrino e Veronica Falcone in questa sesta puntata. Quanti e quali diavoli hanno costellato anche la storia della letteratura o del cinema? Ascolta i nostri ma scrivici anche i tuoi nei commenti, e non perdere i libri consigliati anche questa volta dalla Libreria Esoterica di Milano:- IL BAFOMETTO. Spartakus Freemann e Soror D.S. (https://www.libreriaesotericamilano.shop/product-page/il-bafometto-spartakus-freemann-e-soror-d-s)- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- IL DIAVOLO INNAMORATO, Jacques Cazotte (https://www.libreriaesotericamilano.shop/product-page/il-diavolo-innamorato-jacques-cazotte)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Un uomo anziano con una lunga barba, ammantato da una tunica, si fa strada nel buio della notte con una lanterna. Il matto ha fatto la scelta giusta, ha superato la porta della Giustizia ed è salito trionfante sul carro e qui incontra l'Eremita. In questa quinta puntata le voci di Veronica Falcone e Andrea Pellegrino ci sveleranno i segreti del nono arcano dei Tarocchi simbolo di ricerca interiore, solitudine, silenzio ma anche esilio e stasi. Quali gli eremiti nella letteratura o nei film? Sicuramente tanti quelli che incontrerete nei libri che la Libreria Esoterica vi consiglia qui:- VOCI DAL SILENZIO. J. Wahlen, A. Seidita (https://www.libreriaesotericamilano.shop/product-page/voci-dal-silenzio-j-wahlen-a-seidita)- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Nel Silenzio dell'Eremo, Enrica Bortolazzi, Thorwald Dethlefsen (https://www.libreriaesotericamilano.shop/product-page/nel-silenzio-dell-eremo-enrica-bortolazzi)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Un giovane in mezzo a due figure femminili. Potrebbe essere il Bagatto ( Il mago ) che dopo essere stato iniziato alle forze che governano il mondo, entra ora a far parte della realtà cosciente e deve fare una scelta tra due donne. In questa quarta puntata scopriremo i segreti di questa carta che ci parla solo apparentemente d'amore. A che punto siamo del viaggio dell'eroe? Veronica Falcone e Andrea Pellegrino ci guideranno lungo questo cammino fatto di numerosi bivi, tutti quelli narrati dai miti e dalle storie contemporanee. Per voi anche tanti libri da scegliere tra quelli proposti dalla Libreria Esoterica di Milano:- Eva e Adamo. Metamorfosi di un mito, Kurt M. Flasch (https://www.libreriaesotericamilano.shop/product-page/eva-e-adamo-metamorfosi-di-un-mito-kurt-m-flasch)- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Il Destino Come Scelta, Psicologia esoterica, Thorwald Dethlefsen (https://www.libreriaesotericamilano.shop/product-page/il-destino-come-scelta-psicologia-esoterica-thorwald-dethlefsen)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Una donna irraggiungibile, ammantata di mistero, una figura enigmatica, vergine sacra che genera il Divino.Seduta alle porte del Tempio, l'alta sacerdotessa sarà il secondo incontro che il Matto, il protagonista del nostro viaggio dell'eroe, farà. Dopo aver ricevuto gli strumenti fisici dal Mago dalla guardiana della soglia riceverà quelli intellettuali.In questa terza puntata narrata dalle voci di Veronica Falcone e Andrea Pellegrino scopriremo i segreti della Papessa, i suoi insegnamenti e la cercheremo nelle storie più famose tra passato e presente. Nel libro che porta in grembo sono contenuti tutti i libri che la Libreria Esoterica di Milano ti consiglia questa volta e che riportiamo qui sotto:- Persefone. Risvegliare l'eroina interiore, Carol S. Pearson (https://www.libreriaesotericamilano.shop/product-page/persefone-risvegliare-l-eroina-interiore-carol-s-pearson)- L'Albero della Vita, Israel Regardie (https://www.libreriaesotericamilano.shop/product-page/l-albero-della-vita-israel-regardie-1)- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Persefone, (https://www.libreriaesotericamilano.shop/product-page/persefone)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Un giovane ragazzo davanti ad un tavolo. Che oggetti ha deciso di porre sul tavolo? Parrebbe essere un ciabattino, un bagatto, nelle prime raffigurazioni dell'arcano; diventa un mago nelle versioni esoteriche seguenti.Quali i significati dei suoi insegnamenti? Quale il rapporto con il nostro protagonista? In questa seconda puntata narrata dalle voci di Veronica Falcone e Andrea Pellegrino scopriremo i segreti del primo personaggio che il Matto incontra lungo il suo cammino.Immaginiamo qualcosa in più sul tavolo del Mago, i libri che la Libreria Esoterica di Milano consiglia e che ci serviranno per comprendere al meglio questa fase del nostro viaggio:- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Il mito di Merlino, Norma Lorre Goodrich (https://www.libreriaesotericamilano.shop/product-page/il-mito-di-merlino-norma-lorre-goodrich-1)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

Un giovane dagli abiti vistosi, un cane bianco al suo fianco e un fagotto sulle spalle. Ma quali sono i suoi segreti? Lo scopriremo a partire da una narrazione tratta da The Tales Behind Tarot, passsando attraverso l'interpretazione dei messaggi nascosti nell'arcano numero 0 dei tarocchi e alla funzione del matto nelle grandi storie del passato e nelle versioni più pop del presente. Questa puntata, narrata dalle voci di Veronica Falcone e Andrea Pellegrino, ci porterà alla scoperta del protagonista di un viaggio iniziatico lungo un estate.Nel fagotto del Matto troverai inaspettatamente anche i libri che la Libreria Esoterica di Milano ti consiglia per continuare ed espandere il viaggio:- The tales behind tarot, Alison Davies (https://www.libreriaesotericamilano.shop/product-page/the-tales-behind-tarot)- L'eroe dai mille volti, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/l-eroe-dai-mille-volti-joseph-campbell-1)- L'eroe dentro di noi, Carol Pearson (https://www.libreriaesotericamilano.shop/product-page/risvegliare-l-eroe-dentro-di-noi-carol-s-pearson)- Saggi sul puer, James Hillman (https://www.libreriaesotericamilano.shop/product-page/saggi-sul-puer-james-hillman)- L'eterno fanciullo, Marie Louise Von-Franz (https://www.libreriaesotericamilano.shop/product-page/l-eterno-fanciullo-marie-louise-von-franz)- Miti per vivere, Joseph Campbell (https://www.libreriaesotericamilano.shop/product-page/miti-per-vivere-joseph-campbell)- Scrivere con i Tarocchi, Alfonso Cometti Grazia Giardiello (https://www.libreriaesotericamilano.shop/product-page/scrivere-con-i-tarocchi-alfonso-cometti-grazia-giardiello)- Il segreto dei tarocchi, Andrea Pellegrino (https://www.libreriaesotericamilano.shop/product-page/il-segreto-dei-tarocchi-andrea-pellegrino)

We continue the exploration on the archetypes and the Trickster, the Magician, the Innocent, the Warrior, The Martyr, motivating causes and intoxicating archetypes. We also discuss Carol Pearson's book on the archetypes, 'The Hero Within'. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gintantra/message

Most of us are trapped in the stories we tell ourselves. Archetypes, such as are found in the Greek myths, can trigger a story in our brain that helps us notice opportunities, props, and characters that may have been invisible to us. They change what we are noticing and can enhance our narrative intelligence and encourage us to tap into our potential. Carol Pearson, Ph.D. is an expert in depth psychology and transformational leadership as well as archetypal narrative intelligence. She has served as professor at several universities and colleges and also served as president of Pacifica Graduate Institute in Santa Barbara. She was the senior editor of The Inner Edge: A Resource for Enlightened Business Practice. She is the author of such classic works as: The Hero Within (republished, Harper Elixir 2015), Awakening the Heroes Within (Harper Elixir 2015),The Hero and the Outlaw (coauthor Margaret Mark) (McGraw Hill Education 2001), Persephone Rising: Awakening the Heroine Within (Harper Elixir 2016)Interview Date: 8/3/2016 Tags: Carol Pearson, archetypes, Zeus, Demeter, Persephone, Dionysus, Eleusinian Mysteries, somebodies and nobodies, interdependent, sit-in strike, sharing power, Greek myths, eros, allurement, Stephen Denning, narrative intelligence, archetypal download, Mythology, Personal Transformation, Social Change

FEATURED GUESTS: Hugh Marr, PhD, is a clinical psychologist in the private practice of psychotherapy in the Washington, DC area. He consults to other professionals and healthcare agencies in the fields of psychotherapy and substance abuse. He has taught both substance abuse counseling and psychotherapy at area universities; and has worked in all phases of community mental health, culminating in running a partial hospital program for clients with the co-occurring disorders of substance use and major mental illness. He is the author of A Clinician's Guide to Foundational Story Psychotherapy:Co-changing Narratives, Co-changing Lives (Routledge, 2020); and the coauthor with Carol Pearson, Ph.D. of the Pearson-Marr Archetype Indicator and of the books What Story Are You Living? (CAPT, 2009) and Introduction to Archetypes (CAPT, 2002). His forthcoming workbook for a general audience, scheduled for publication in January of 2023, will be titled Finding Your Story. LISTEN & LEARN: What are archetypes? What are the 12 common archetypes in narratives? How do these relate to the work of psychotherapy and to creation of your own life? What shapes us and our lives is directly related to what we take away from what happened. Our unconscious is organized in patterns. RESOURCES MENTIONED ON THE SHOW: Storywell.com A Clinician's Guide to Foundational Story Psychotherapy: Co-changing Narratives, Co-changing Lives (Routledge, 2020) The Pearson-Marr Archetypal Indicator What Story Are You Living? (CAPT, 2009) Finding Your Story is scheduled for publication January 2023 and will be found at www.capt.org EXPRESSIVE THERAPIES SUMMIT SESSION: November 5, 2022 from 10AM - 1PM An Archetypal & Narrative Approach to Identifying and Changing Life Stories

What stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands. Carol's latest work focuses on exploring how archetypes show up in individuals and her recent book is called "What Stories are You Living? Discover Your Archetypes, Transform Your Life." In this episode, Matt Davies and Jacob Cass discuss Carol's work – both past and present – to uncover the power of archetypes and how this knowledge should be used and how it should not.

Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business. Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more. In today's episode, we'll talk about: What are brand archetypes? The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding) Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples. Why even 2 ice cream brands will have different brand archetypes 99% of the time Create a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes! ----------------------------- Resources mentioned: https://bookshop.org/shop/emmagivens (The Hero and the Outlaw by Margaret Mark & Carol Pearson) https://bookshop.org/shop/emmagivens (Archetypes in Branding - A toolkit for creatives and strategists) Emma Givens Content & Copy YouTube Channel - Subscribe here! ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/ (Emma Givens Content & Copy) Check out our https://emmagivens.com/brand-messaging-bible/ (Brand Messaging Bible Experience).

It's been fun recording this whispered offering full of giggles☺️

Kathryn Kallison has 20 years of experience building and leading teams managing logistics, customer service, distribution and warehousing for retail and wholesale consumer goods. She is currently VP Logistics for Flow Commerce (acquired by Global-e), a SaaS platform that helps e-commerce merchants scale their brands globally. Listen as she tells Carol Pearson about how the HR job she accidentally landed after graduating from college opened the door to her work in the fashion industry, and how her initial work in HR has influenced her career since.

Carol grew up in the United Kingdom and after her studies, embarked on a 20-year odyssey around the world pursuing her global HR career. Carol opened Ritz-Carlton Hotels in Australia and Asia, led the HR aspects of a start-up in San Francisco, worked as SVP Human Resources North America, for the LVMH Fashion Group and more recently was European HR VP for InterContinental Hotels Group. Carol now works independently as a Leadership Coach working with clients around the world. Listen as she speaks with Kathryn Kallison about her global journey, her pursuit of lifelong learning and the self-fulfillment that she says comes from helping others to fly.

Carol Pearson's work following Carl Jung offers us a way to transform our understanding of our own lives, and also how we read the narratives we have so long been taught. I review her strategies for using the archetypes and review her online assessment tool, the Pearson-Marr Archetype Indicator.

Todays topic is how using Carl Jungs Archetypes can make you a better leader.Merle Singer has been part of research that identifies the results and uses to practice the psychology of archetypes to be a better leader.Merle Singer is an Organisational Psychologist who uses modern archetypes to enhance leadership.Carol Pearson changed Carl Jungs psychology of ancient  types into a self assessment tool called the PMAI which shows us we can identify how we can be better leaders or improve the quality of our lives.The link for that tool is here: https://www.storywell.com/purchase-the-pmai.htmMy goal is to help you learn something new so you can make better decisions, if you did please LIKE, SHARE AND SUBSCRIBE.It really helps with the algorithm for sharing this episode.Big Love, Corey and MerleIf you are interested in working with me apply here: https://aboutwellbeing.net/application--------------------------------------------------------------------------Podcast Guest Links► Website: https://cotw.com.au/merle/► LinkedIn: https://au.linkedin.com/in/mesinger-------------------------------------------------------------------------Corey's Links:► APPLY TO WORK WITH ME HERE: apply here: https://aboutwellbeing.net/application► PODCAST HERE: https://www.buzzsprout.com/1336942►INSTAGRAM: https://www.instagram.com/coreyboutwell/?hl=e► YOUTUBE : https://www.youtube.com/channel/UC4n51XKnn_m-9-rHy-oM4yw►TRAINING PROGRAM: https://aboutwellbeing.net/trainingprogram►SUBSCRIBE WEBSITE: https://www.coreyboutwell.com/► RECIPE EBOOK TO UPGRADE YOUR EATING: https://aboutwellbeing.net/recipeebook► Bone Broth Discount: https://theherbaldoctors.com/discount/Corey12-------------------------------------------------------------------------Podcast Discount Link►ETERNUM LABS FOUND HERE: https://eternumlabs.com.au/ (Corey)--------------------------------------------------------------------------Eternum Labs Health, longevity and performance supplements eternumlabs.com.auYou can find my website and all my links here:https://linktr.ee/CoreyJBoutwellCorey's website www.coreyboutwell.comEternum Labs Health, longevity and performance supplements Support the show (https://www.buymeacoffee.com/coreyboutwell)

Estudar arquétipos, mitos e símbolos é uma das atividades mais importantes para uma vida fluída, leve e livre. Essas forças ancestrais estão presentes em absolutamente todos os aspectos de nossas vidas, por mais ocultas que possam permanecer, e não são tão difíceis de serem compreendidas como muitos pensam ser. Entender mais sobre esses temas é a maior chave que temos para abrirmos as portas do autoconhecimento e da felicidade plenas e eternas.

This podcast episode blew my mind! If you are an entrepreneur, business owner or someone who wants to understand themselves and be able to act on will…… you will learn all with this podcast.Carol and I discuss The Entrepreneur's Journey, Archetypes, Depth Psychology and Leadership.If you don't listen to any other podcast today this one may change your life.Carol S. Pearson is the author of many books some of which include:1. The Hero Within: Six Archetypes We Live By by HarperSanFrancisco followed by Awakening the 2. Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World 3. With the assistance of Hugh Marr, she co-created the Pearson-Marr Archetype Indicator (PMAI), published by the Center for Applications of Psychological Type (CAPT), to help people better understand their motivations, their unconscious assumptions, and the narratives they think, tell, and live.4. Persephone Rising: Awakening The Heroine Within, published in October 2015, bridges the genres of depth psychology, myth scholarship, and memoir.Big Love, Corey and Carol--------------------------------------------------------------------------Podcast Guest Links► Website: https://www.carolspearson.com/--------------------------------------------------------------------------Podcast Discount Link►ETERNUM LABS FOUND HERE: https://eternumlabs.com.au/ (Corey)--------------------------------------------------------------------------Corey's Links:► NEW HOW TO DO YOUR FIRST 24 HOUR FAST EBook: https://aboutwellbeing.net/fasting-ebook► RECIPE EBOOK TO UPGRADE YOUR EATING: https://aboutwellbeing.net/recipeebook► YOUTUBE CHANNELl: https://www.youtube.com/channel/UC4n51XKnn_m-9-rHy-oM4yw►SUBSCRIBE WEBSITE: https://www.coreyboutwell.com/►INSTAGRAM: https://www.instagram.com/coreyboutwell/?hl=e►PODCAST HERE: https://www.buzzsprout.com/1336942Eternum Labs Health, longevity and performance supplements eternumlabs.com.auYou can find my website and all my links here:https://linktr.ee/CoreyJBoutwellCorey's website www.coreyboutwell.comSupport the show (https://www.buymeacoffee.com/coreyboutwell)

The stories you tell yourself define your life and how you see and relate to the world. What stories are YOU living?

Per avere una corretta comunicazione online un brand, e personal brand, deve effettuare alcune valutazioni su:•Chi siamo? (attitudini e personalità)•Come siamo percepiti? (archetipi e Archetypal Branding)•Qual è la Social Media Persona? (la sintesi comunicativa)Nello scorso episodio abbiamo affrontato il “chi siamo”.Oggi parliamo di come siamo percepiti dagli altri, in questo caso ci supportato gli Archetipi.Oramai è noto che il nostro cervello funziona a risparmio energetico, motivo per cui non si avventura, nella relazione con gli altri, in approfondimenti cognitivi troppo complicati, e quindi riconosce dei modelli comportamentali che permettano chiarezza, semplicità e riconoscibilità.Gli Archetipi* sono figure universali e atemporali che, appartenendo all’inconscio collettivo, ritroviamo nei miti e nelle favole.Sono contemporaneamente delle mappe cognitive e catalizzatori di emozioni perché toccano interiormente le persone che istintivamente riconoscono legandoli ad un preciso significato.Anche gli archetipi si ispirano al lavoro di Jung, presentando 12 profili di brand, e personal brand, che si raffigurano nell’immaginario collettivo.Le tre caratteristiche principali per cui gli Archetipi sono utilizzati nel branding sono:•Parlano dei bisogni umani (gli stessi obiettivi di ogni brand)•Suscitano emozioni (anche i brand devono emozionare)•Aiutano a ricordare (anche il brand)Questo ha permesso di creare una nuova disciplina che è l’Archetypal Branding, basata sui 12 modelli junghiani per rappresentare ciò che gli altri percepiscono del nostro brand, lanciata nel 2001 da Margaret Mark e Carol Pearson con il libro "The Hero and the Outlaw".**I 12 Archetipi sono raggruppati in 4 categorie strutturate sulla base delle fasi di crescita dell’individuo:1.CAMBIAMENTO (fase di vita 6-18 anni)1.1.Ribelle, mette in discussione l'autorità e infrange le regole; Desidera ardentemente la ribellione e la rivoluzione. Esempio di Brand Virgin 1.2.Mago, desidera creare qualcosa di speciale e trasformare i sogni in realtà, il mago è visto come visionario e spirituale. Esempio di Brand Disney1.3.Eroe, in missione per rendere il mondo un posto migliore, l'Eroe è coraggioso, audace, stimolante. Esempio di Brand Nike2.APPARTENENZA (fase della vita 19-34 anni)2.1.Uomo comune, cerca connessioni e appartenenza; è riconosciuto come solidale, fedele e con i piedi per terra. Esempio di Brand Procten Gamble2.2.Giullare, porta gioia nel mondo attraverso l'umorismo, il divertimento, l'irriverenza e spesso ama fare qualche malizia. Esempio di Brand Skitless2.3.Amante, crea momenti intimi, ispira amore, passione, romanticismo e impegno. Esempio di Brand Chanel3.ORDINE (fase di vita 35-65 anni)3.1.Angelo custode, protegge e si prende cura degli altri, è compassionevole, nutriente e generoso. Esempio di Brand Unicef3.2.Sovrano, crea ordine dal caos, è tipicamente controllante e severo, ma responsabile e organizzato. Esempio di Brand Rolex3.3.Creatore, fantasioso, inventivo e spinto a costruire cose di significato e valore duraturi. Esempio di Brand Apple4.INDIPENDENZA (varie fasi di vita)4.1.Innocente, mostra felicità, bontà, ottimismo, sicurezza, romanticismo e giovinezza. Esempio di Brand Dove4.2.Saggio, Impegnato ad aiutare il mondo a ottenere una comprensione e una saggezza più profonde, il Saggio funge da mentore o consigliere premuroso. Esempio di Brand Audi4.3.Esploratore, trova ispirazione nel viaggio, nel rischio, nella scoperta e nel brivido di nuove esperienze. Esempio di Brand Red Bull Bisogna tener presente che:•Il solo test non è del tutto esaustivo sul branding, ma suggerisce le possibili funzioni cognitive.•Le persone, e i Brand, cambiano e quindi cambia anche la valutazione del test nel tempo. (es. Apple prima ribelle e poi creatore)•Non esiste la corrispondenza al 100% ma siamo un mix con alcuni fattori che emergono.•Non esiste un’unica visione del test motivo per cui è consigliabile effettuarne diversi e paragonarli.•Se per MBTI basta l’autovalutazione, per comprendere come siamo percepiti dobbiamo chiedere agli altri, interrogando amici, parenti, conoscenti e consumatori del Brand.Una volta identificato “come siamo percepiti dagli altri” bisogna procedere con la Social Media Persona e questo lo vedremo nel prossimo episodio…

Welcome to Train Your Life Podcast series! In this episode we discuss the Personality Archetypes and how they affect our actions, appearance, and identities. What are your personal archetypes? How do they relate to our appearance and actions? Stay tuned to find out. Books mentioned: Carol Pearson, Awakening the Hero's Within Hero Myth Index : Heroic Myth Index Find out more about your archetype here: http://www.uiltexas.org/files/capitalconference/Twelve_Character_Archetypes.pdf

On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book started with a question: "What if you could take the parts of yourself that other people criticize—traits they call defiant, dangerous, and different—and turn those things into your selling points?" We talked about how Sunny and Ashleigh arrived at the seven "virtues" in Rare Breed: Rebellious Audacious Obsessed Hot-blooded Weird Hypnotic Emotional If you're curious which virtue applies to you, try the Rare Breed quiz. Sunny and Ashleigh also host a YouTube series, also called Rare Breed, where they sit down with guests like Charlamagne Tha God and Jon Batiste. I asked Sunny about Motto's origin story, the challenges of being one of very few female-owned agencies, the importance of diversity, and more. Toward the end of the conversation, Sunny recommended a few books: It's Not How Good You Are, It's How Good You Want to Be and Whatever You Think, Think the Opposite, both by Paul Ardern, as well as The Hero and the Outlaw, by Margaret Mark and Carol Pearson. We ended with some of Sunny's motivating advice for anyone trying to grow their career: "Own who you are. In a world that wants to own you, owning yourself in this way can really hurt like hell. Being defiant, dangerous, and different is a gift. Succeed because of who you are, not despite who you are." To learn more about Sunny, check out her agency's work at wearemotto.com. Rare Breed is available now on Amazon and elsewhere. And, if you go to rarebreedbook.com, you can watch episodes of Sunny and Ashleigh's YouTube show and take the Rare Breed quiz. If you take the quiz or read the book, drop us a line on social media-I'd love to hear your thoughts, and I'm sure Sunny would, too. Episode sponsors The Brand Strategy Kit from Egle Karalyte. Available in both digital and print formats, the Kit provides structure and tools to streamline and gamify your branding process. Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company.

September 12th marks 6-months since the World Health Organization declared COVID-19 a global pandemic. On the Science Edition of Press Conference USA, Rick Pantaleo and Carol Pearson talk about the pandemic with Dr. Peter Hotez, Dean of the National School of Tropical Medicine at Baylor College of Medicine in Houston.

L'archetypal branding è una tecnica di studio utilizzata per strutturare un'identità di brand che si basa su alcuni studi di Jung e successivamente sviluppata da Joseph Campbell, Margaret Mark e Carol Pearson, Christopher Vogler. In questa puntata parlerò dell'archetipo dell'Eroe. Ma il tuo brand è più Batman o Superman?

On the Science Edition of Press Conference USA, Rick Pantaleo and Carol Pearson continue their conversation on the COVID-19 pandemic. Their guest is Dr. Peter Hotez, Dean of the National School of Tropical Medicine at Baylor College of Medicine in Houston and co-director of the Texas Children’s Hospital Center for Vaccine Development. We’ll also talk with tech expert and futurist, Amy Webb, about how technology is helping people during this crisis.

Arquétipos são as forças mais poderosas do universo, e exercem influência sobre nós desde antes de nascermos. Sendo forças ancestrais, eles vem e se configuram de diversas maneiras na sociedade, e é comum, então, que possa haver certa confusão para entendê-los e mesmo usá-los em nossa Jornada da Vida. No episódio de hoje, damos início à série MAPA ARQUETÍPICO, explicando e introduzindo a ferramenta de Autoconhecimento exclusiva do Canal Artétipos, baseada em 30 anos de estudo e trabalho na área da Dra. Mabel Cristina Dias e do tarólogo e especialista em Arquétipos Lucca Ferronatto.

HIV/AIDS experts from the World Health Organization and the Centers for Disease Control and Prevention join Rick Pantaleo and VOA health reporter Carol Pearson on the Science Edition of Press Conference USA. They’ll talk about the progress made in helping those with HIV/AIDS as well the ongoing fight to end this devastating epidemic. 

October 24th was World Polio Day. This year’s celebration was special since it was officially announced that the wild poliovirus type-3 has been globally eradicated. It’s the second of the three types of wild polio viruses to be eliminated. On the Science Edition of Press Conference USA, Rick Pantaleo and VOA Health Reporter, Carol Pearson, talk with Ellyn Ogden of USAID and Dr. Jay Wenger of the Bill and Melinda Gates Foundation, about the progress made and challenges that remain in ridding the world of this scourge.

E13: THE HERO WITHIN with CAROL PEARSON   E13 Introduction One of my favorite books about archetypes and the Hero’s Journey is Carol Pearson’s The Hero Within.  Carol writes,  “When the heroic journey was thought...

No espisódio de hoje, falo sobre os 12 Arquétipos descritos por Carol Pearson de uma abordagem diferente, assim, faremos uma nova série de Quarta feira para falarmos cada arquétipo da Jornada do Heroi. Vamos Juntos! PESQUISA COACHCAST BRASIL Pra entrar nos nossos grupos de Ouvintes, clique abaixo: Whatsapp Telegram Seja um Partner do Coachcast Brasil Entre em contato conosco pelo email: contato@coachcast.com.br Canal do Paulinho Siqueira no YouTube Instale o iTunes aqui Ou por nossas redes sociais: Twitter Instagram Coachcastbr Instagram Paulinho Facebook Grupo no Facebook Acesse o Canal Homens de Valor no Telegram

No espisódio de hoje, falo sobre os 12 Arquétipos descritos por Carol Pearson de uma abordagem diferente, assim, faremos uma nova série de Quarta feira... O post Coachcast #803 – Arquétipos – O início apareceu primeiro em COACHCAST Brasil.

On this Science Edition of Press Conference USA, host Rick Pantaleo and VOA Health Reporter, Carol Pearson talk with their guests about Ebola, the current outbreak of the virus in the Democratic Republic of Congo as well a new medication that shows great promise in treating all three species of the Ebola virus that are deadly to humans.

It's 100th anniversary of the 1918 Spanish Flu Pandemic. Coming up on the Science Edition of Press Conference USA, Dr. Amesh Adalja, MD, from the Johns Hopkins Center for Health Security, talks with host Rick Pantaleo and VOA health reporter, Carol Pearson, about what many regard as the deadliest flu pandemic in history.

We all have an inner warrior. How do we integrate the warrior energy in a healthy way? The warrior journey is about discovering our power and the ability to use it for the greater good. *This series is based on my own interpretation of Scripture and the writings of Carl Jung, Christopher Vogler, Caroline Myss, Carol Pearson, Edward F. Edinger, Robin Robertson, Janet Hagburg, Joseph Campbell, Gerald May and David Richo.

We all have inner wanderers that invite us to take a journey towards a more integrated life. It begins with the call to leave all that is familiar that has come to define us and to enter the solitude of the wilderness - where in this aloneness we  discover our uniqueness.     *This series is based on my own interpretation of Scripture and the writings of Carl Jung, Christopher Vogler, Caroline Myss, Carol Pearson, Edward F. Edinger, Robin Robertson, Janet Hagburg, Joseph Campbell, Gerald May and David Richo.

We all have inner orphans that invite us to take a journey towards a more integrated life. It begins with our experience of the Fall, being banished from the Garden...being kicked out of Paradise.  *This series is based on my own interpretation of Scripture and the writings of Carl Jung, Christopher Vogler, Caroline Myss, Carol Pearson, Edward F. Edinger, Robin Robertson, Janet Hagburg, Joseph Campbell, Gerald May and David Richo.

Your inner being is a vast, complex and largely unexplored territory. Like an iceberg, 90% of your inner being is submerged, off the radar of your conscious mind. Troy begins exploring this mysterious inner world with the help of Paul's writings in Romans 7. *This series is based on my own interpretation of Scripture and the writings of Carl Jung, Christopher Vogler, Caroline Myss, Carol Pearson, Edward F. Edinger, Robin Robertson, Janet Hagburg, Joseph Campbell, Gerald May and David Richo.

Carol Pearson is a former comedienne who studied improv in Chicago and recently moved to Indiana.  She muses on the struggle of being depressed, comparing it to grieving, and speaks to suicidal ideation.  She goes on to speak about her history with improvisation as a mode to get in touch with emotion and flow.  And, she sings an improvised song called “My head is a dangerous place to be."

The World Health Organization says nearly 800,000 people take their own lives every year. On the next edition of Press Conference USA, Rick Pantaleo along with VOA Health Reporter, Carol Pearson, talk with Paul Gionfriddo, President and CEO of Mental Health America about why people take their own lives and what can be done to help someone who is contemplating such a tragic act.

When Nike published its latest advertisement featuring racial injustice campaigner Colin Kaepernick, it sparked a torrent of abuse for the brand from those who disagree with Kaepernick's stance. It also prompted an outpouring of admiration from supportive consumers and marketers alike. To say it is controversial is an understatement. In this episode of the Digital Download podcast I discuss Nike's approach with Stephen Houraghan, who runs Australian branding agency Iconic Fox. We talk about how Nike uses brand archetypes modelling to understand its consumers, and about how archetypes can be used to differentiate brands from competitors. We also dig into what brand archetypes are and discuss authenticity, brand personality and why taking a stand on topical issues is so powerful. Here's what is discussed in this episode: The value of relevant, professional influencer outreach The power of brand authenticity What brand archetypes are & how they translate into marketing Why associating a brand with human characteristics is so powerful What the 12 archetypes are & what a brand archetype encompasses Why Harley Davidson is one of the most refined brand archetypes How the Nike advertisement is so aligned with its archetype Why Nike clearly understands its audience, their believes & how the brand environment has changed Why taking a stance is something that the millennial audience respects & wants from brands Whether brand purpose is a marketing fad or the future of branding How to use brand archetypes to define social media tone of voice or entire brand personalities Why a misaligned brand purpose can threaten brand reputation   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show The Ultimate Guide to Brand Archetypes from Iconic Fox Jungian Archetypes from Wikipedia The Hero and The Outlaw by Margaret Mark & Carol Pearson [book] How Harley Davidson Revs Its Brand from Strategy+Business Nike's Online Sales Jumped 31% After Kaepernick Campaign from Marketwatch   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

On this edition of Press Conference USA Mark Lagon, Chief Policy Officer of the Friends of the Global Fight against AIDS, Tuberculosis and Malaria joins host Carol Castiel and guest co-host Carol Pearson to talk about the latest efforts by the US to end three of the largest epidemics in the world.

Antibiotics are powerful medical tools. But, misuse has led to the spread of so-called superbugs that can't be stopped by today's antibiotics. Hosts Rick Pantaleo and VOA Health Reporter, Carol Pearson talk with Dr. Arjun Srinivasan, MD - Associate Director for Healthcare Associated Infection Prevention Programs, Centers for Disease Control and Prevention about what has become a serious global health crisis.

December 1st marks the 30th World AIDS Day. Dr. Anthony Fauci, Director of the National Institutes of Allergy and Infectious Diseases joins Rick Pantaleo and VOA senior health reporter Carol Pearson to talk about the progress made to help those with HIV/AIDS as well the ongoing fight to end this devastating pandemic once and for all.

Sztuka budowania silnego brandu polega między innymi na spójnej komunikacji. Jak osiągnąć taką spójność? Przydaje się do tego narzędzie, jakim są archetypy marki.Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/190Przydatne linki:- Strona Pawła Tkaczyka http://paweltkaczyk.com/- Carol Pearson, Margaret Mark "The Hero and the Outlaw" http://lubimyczytac.pl/ksiazka/273672/the-hero-and-the-outlaw- Odcinek 150: Narratologia, czyli jak tworzyć fascynujące historie marketingowe https://malawielkafirma.pl/narratologia/- Odcinek 143: Marka osobista – 9 pytań, które powinieneś sobie zadać https://malawielkafirma.pl/marka-osobista/

Sztuka budowania silnego brandu polega między innymi na spójnej komunikacji. Jak osiągnąć taką spójność? Przydaje się do tego narzędzie, jakim są archetypy marki.Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/190Przydatne linki:- Strona Pawła Tkaczyka http://paweltkaczyk.com/- Carol Pearson, Margaret Mark "The Hero and the Outlaw" http://lubimyczytac.pl/ksiazka/273672/the-hero-and-the-outlaw- Odcinek 150: Narratologia, czyli jak tworzyć fascynujące historie marketingowe https://malawielkafirma.pl/narratologia/- Odcinek 143: Marka osobista – 9 pytań, które powinieneś sobie zadać https://malawielkafirma.pl/marka-osobista/

Carol Pearson, Ph.D. is an expert in depth psychology and transformational leadership as well as archetypal narrative intelligence. She has served as profession at several universities and colleges and also served as president of Pacifica Graduate Institute in Santa Barbara. She was the senior editor of The Inner Edge: A Resource for Enlightened Business Practice. She is the author of such classic works as: The Hero Within (republished, Harper Elixir 2015), Awakening the Heroes Within (Harper Elixir 2015), The Hero and the Outlaw (McGraw Hill Education 2001) (co-author Margaret Mark), Persephone Rising: Awakening the Heroine Within (Harper Elixir 2016)Tags: Carol Pearson, narrative intelligence, stories, curiosity, Zeus, storytelling, Persephone, fear, anxiety, yoga, archetypal downloads, Demeter, Mother Teresa, Dionysus, celebration, Mythology, Personal Transformation

Todays show is a coaching based episode whereby David Ralph, the host of Join Up Dots, and founder of Dream Starters Academy Coaching answers listeners questions directly. He will also spend time reflecting on what occured in his show in 2016, and his plans going forward, This is a no holds bared version of the show, that will cover the following subjects: I have a car detailing business and I was wondering if I should get a web presence. I have always been a business card kind of guy? - Dennis Fieldman, USA I am loving Snapchat, are you on it David, and if not why? - Carol Pearson, New Zealand Every year I start with all the enthusiasm in the world to start a new business and change my life and by end of January I lose my way. What am I doing wrong? - Baird Rimmer Do you think its important to chase influencers in your field, or not? - Maxwell Harding, UK I heard your last coaching show and loved it. Why have you just started doing it? - Anne Harding UK I am starting to build my email list...do you have anytips on how to do this? - Jerrry McShriner

Most of us are trapped in the stories we tell ourselves. Archetypes, such as are found in the Greek myths, can trigger a story in our brain that helps us notice opportunities, props, and characters that may have been invisible to us. They change what we are noticing and can enhance our narrative intelligence and encourage us to tap into our potential.Tags: Carol Pearson, archetypes, Zeus, Demeter, Persephone, Dionysus, Eleusinian Mysteries, somebodies, nobodies, interdependent, sit-in strike, sharing power, Greek myths, eros, allurement, Stephen Denning, narrative intelligence, archetypal download

Most of us are trapped in the stories we tell ourselves. Archetypes, such as are found in the Greek myths, can trigger a story in our brain that helps us notice opportunities, props, and characters that may have been invisible to us. They change what we are noticing and can enhance our narrative intelligence and encourage us to tap into our potential.Tags: Carol Pearson, archetypes, Zeus, Demeter, Persephone, Dionysus, Eleusinian Mysteries, somebodies, nobodies, interdependent, sit-in strike, sharing power, Greek myths, eros, allurement, Stephen Denning, narrative intelligence, archetypal download

Episode Summary Robert Friedman is the Owner of Fearless Branding, and has five core questions that help narrow down your focus and get more specific with your brand. When you close many doors, you can keep the right doors open! Find out what his five core questions are on this week's episode and get started developing the right brand image for your company today! What Was Covered 03:50 - Branding is everything! 04:00 - Why did Robert start his company, Fearless Branding? 06:15 - Fearless brands try not to be all things to all people. 07:00 - At first, Fearless Branding was just a name, but now its meaning is fully integrated into the company. 07:15 - So, what does it mean to be fearless when you're building a brand? 08:40 - When you're willing to close doors, you will get more opportunities and be able to stand out in your market. 09:00 - Who you say no to is just as an important as who you say yes to. 11:15 - We have to make a decision on where we draw the line. 11:55 - Keep in mind that branding is a tool that supports your business objectives. 13:45 - How does Robert help entrepreneurs position themselves effectively in front of an investor or customer? 16:40 - As a mental test to see whether your company is unique, put your competitor's name into your pitch. If the pitch is still true, it's a bad sign! 21:00 - Who do you help? 27:50 - Robert talks about Apple's branding. 32:35 - Robert recommends The Hero and the Outlaw, by Carol Pearson and Margaret Mark. 34:25 - Don't forget to download the fearless manifesto.   Tweetables Be more precise to differentiate yourself Close many doors so you can keep right doors open Consumers love brands that fearlessly express their unique essence Deep resonance requires fearlessness   Links Mentioned J Robinett Enterprises John Livesay Funding Strategist Fearless Branding Website The Hero and the Outlaw. by Carol Pearson and Margaret Mark Let's Get Real Or Let's Not Play, by Mahan Khalsa Want the Transcription? Click Here to Download Crack The Funding Code! Register now for the free webinar Share The Show Did you enjoy the show? I'd love it if you subscribed today and left us a 5-star review! Click this link Click on the 'Subscribe' button below the artwork Go to the 'Ratings and Reviews' section Click on 'Write a Review'

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why archetypes are rooted so deeply into all human beings How find and activate the right archetype for you and your brand How to elevate the meaning of your offering in the deep reaches of your customer's mind Why it’s so important to be specific and pick one main archetype, especially for brands How to connect your brand to customers with the same main archetype How your archetype gets expressed through your personal and professional pursuits Why archetypal work resonates so deeply, and how science and history prove their power   Resources Margaret Mark Margaret Mark on Twitter, @archetype_mmark Carol Pearson Carol Pearson on Twitter, @carolspearson “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” by Margaret Mark and Carol Pearson “Persephone Rising: Awakening the Heroine Within” by Carol Pearson Archai.co SlideShare: 12 Primary Personality Archetypes Every Brand is Built Upon "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Big Question: How can I embrace the wisdom of my shadows?   Carol S. Pearson, Ph.D., is an expert on depth psychology and the author of classic works, including The Hero Within, Awakening the Heroes Within, and The Hero and the Outlaw. She served most recently as president of Pacifica Graduate Institute. She speaks and consults with nonprofits, government agencies, and mission-driven for-profit businesses to support transformational leadership. She joins us to talk about the wisdom of the shadow in the ancient myth of Demeter and Persephone in her brilliant new book, Persephone Rising: Awakening the Heroine Within.  

Menschen zeigen archetypische Muster des Umgangs mit Krisen. In diesem Podcast werden sechs Archetypen nach Carol Pearson vorgestellt. In der Auseinandersetzung mit diesen Archetypen können wir seelisch - geistige Kräfte aktivieren, die einen angemessenen Umgang mit Krisen unterstützen.

During this week’s radio show you will learn about: The Eleusinian Mysteries and How They Apply Today Using the Legendary Stories of Mythology to Connect with Your Inner Soul Mythological Archetypes and How We Use Them Today’s Hero’s Journey The Life’s Work of Joseph Campbell

During this week’s radio show you will learn about: The Eleusinian Mysteries and How They Apply Today Using the Legendary Stories of Mythology to Connect with Your Inner Soul Mythological Archetypes and How We Use Them Today’s Hero’s Journey The Life’s Work of Joseph Campbell

Carol S. Pearson, Ph.D., is President of the Pacifica Graduate Institute and the creator of the Pearson Archetype Indicator system and books and instruments that support it. Dr. Pearson's scholarly, administrative, teaching, and consulting work has always been in the service of helping people live and work at a deeper level of awareness. She has promoted these ends in practice in administrative and teaching positions at the Pacifica Graduate Institute, the University of Maryland, Georgetown University, and the University of Colorado; and as a seminar leader and consultant working with a variety of for profit and nonprofit organizations. Dr. Pearson recently edited a book, entitled The Transforming Leader: New Approached to Leadership for the 21st Century, a study in conjunction with the Fetzer Institute focusing on the theory and practice of leadership for transformation will be the focus of this interview. www.herowithin.com

Carol S. Pearson, Ph.D., is President of the Pacifica Graduate Institute and the creator of the Pearson Archetype Indicator system and books and instruments that support it. Dr. Pearson's scholarly, administrative, teaching, and consulting work has always been in the service of helping people live and work at a deeper level of awareness. She has promoted these ends in practice in administrative and teaching positions at the Pacifica Graduate Institute, the University of Maryland, Georgetown University, and the University of Colorado; and as a seminar leader and consultant working with a variety of for profit and nonprofit organizations. Dr. Pearson recently edited a book, entitled The Transforming Leader: New Approached to Leadership for the 21st Century, a study in conjunction with the Fetzer Institute focusing on the theory and practice of leadership for transformation will be the focus of this interview. www.herowithin.com

Host Marie Hulett talks with Carol Pearson from The Dawg Squad and David Edelstein, Bully Breed Advocate.