Behind The Sports Story

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Sports PR professional Dave Beauboeuf takes you behind the scenes with the leaders pushing the sports industry forward and shaping how sports stories reach audiences. Follow on twitter @sportsstorypod.


    • Jun 7, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 36m AVG DURATION
    • 26 EPISODES


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    Latest episodes from Behind The Sports Story

    Melinda Travis, CEO and cofounder of Mile 44 on Sports Production, Creative Content for Gen Z & Building Workplaces for Younger Generations

    Play Episode Listen Later Jun 7, 2022 35:07


    Melinda Travis, CEO and Co-founder of Mile 44, discuss her work in sports PR and authentic sports production, her passion for working with athletes, building a business with and for younger generations, and much more.

    Sarah Flynn, CMO at Thirty Five Ventures on Creating an Investment/Content Brand and How the Athlete Voice is Transforming Sports Media

    Play Episode Listen Later May 18, 2022 28:39


    Sarah Flynn, CMO at Thirty Five Ventures joins the show to talk about working with Kevin Durant and Rich Kleiman to build an investment and content brand, the role of the athlete voice in sports media, investing in Gotham FC and women's sports, candle-making and much more!

    Corey Leff, aka "JohnWallStreet' of Sportico, on Newsletters, the Sports Business Boom and NFTs in Sports

    Play Episode Listen Later May 5, 2022 29:42


    Corey Leff, aka "JohnWallStreet' of Sportico, on Newsletters, the Sports Business Boom and NFTs in Sports

    Daniela Marulanda, ESPN Features Associate Producer on Impactful Storytelling, Spanish Language Sports in the US and MLB Lockdown Thoughts.

    Play Episode Listen Later Apr 21, 2022 28:01


    ESPN Associate Producer Daniela Marulanda joins the show to talk about her career creating impactful, long-form storytelling in sports, Spanish language sports broadcasting, thoughts on the MLB lockdown and more!

    Rishi Chadha, Twitter Head of Gaming Content Partnerships on the Gaming Industry & Opportunities for Younger Generations

    Play Episode Listen Later Apr 7, 2022 26:14


    Rishi Chadha, Twitter's Head of Creator and Gaming Content Partnerships joins the show to talk about the future of gaming, where younger generations can find opportunities, gaming business models and much more!

    Megan Reyes, Creator of "More Diverse Voices in Sports" on creativity and community on social media and broadening mental health discussions

    Play Episode Listen Later Oct 13, 2021 46:36


    Megan Reyes, creator of "More Diverse Voices in Sports" talks to Dave about the creation of the campaign, her upcoming mental health focused podcast and the opportunities for young creatives on social media.

    Dan Lust, Sports Law on Conduct Detrimental, & Thoughts on NIL, Cleveland Guardians and League rules vs Law

    Play Episode Listen Later Sep 7, 2021 35:37


    Dan Lust discusses the thought process behind building the Conduct Detrimental brand with fellow lawyer and co-host Daniel Wallach as well as his take on sports law issues of the day including NIL legislation, the Cleveland Guardians naming fiasco and the pending cases against Trevor Bauer and Deshaun Watson.

    Joe Favorito, Sports PR/Marketing Legend on capturing audience attention over 30 years & the resonance of storytelling

    Play Episode Listen Later Aug 31, 2021 34:22


    Joe Favorito, Sports PR/Marketing legend talks to Dave about his work connecting sports to audiences over three decades, his time with Knicks PR, his relationship with David Stern, and the craft of storytelling.

    Bo Han, Founder of Buzzer on importance of the live sports experience, bridging generational consumer behavior and the Strive initiative

    Play Episode Listen Later Aug 17, 2021 29:57


    Bo Han joins Dave to discuss how Buzzer is reconnecting fans with the live sports experience during a time when more and more people are cutting the cord and watching highlights. He also shares the inspiration and progress of Buzzer's "Strive" initiative to drive positive change and outcomes in our society.

    Anthony Caponiti, CEO & Co-Founder of Hashtag Sports, on building an event-based business & creators and marketers in sports

    Play Episode Listen Later Aug 10, 2021 29:13


    Anthony Caponiti joins Dave to talk about the creation and evolution of Hashtag Sports, how event-based businesses can succeed year round and how initiatives like Creators of Color elevate the next generation of diverse creators.

    Jabari Young, CNBC National Sports Business Reporter on learning from mentors, appreciation for good sports writing and Team USA Basketball

    Play Episode Listen Later Aug 3, 2021 42:23


    Jabari Young, CNBC's national sports business reporter joins Dave to talk about his path from being a sports fan and good writer as a teenager to covering sports around the country. He discusses the importance and impact that mentors and great journalists have had on him and why it is necessary to perform once you are given opportunity.

    UPenn Japanese History Prof. Frederick Dickinson, Japan's long history with the Olympics and the politics behind the Tokyo Games

    Play Episode Listen Later Jul 21, 2021 30:22


    University of Pennsylvania Professor of Japanese History Frederick Dickinson discusses Japan's long history with the Olympics and engaging the global community. He also talks about the present day politics around the Tokyo Olympics during COVID.

    Ben Fischer, SBJ's NFL Reporter, the rapid growth of sports business journalism, covering different beats & how the NFL stays on top

    Play Episode Listen Later Jul 13, 2021 32:29


    SBJ NFL reporter Ben Fischer talks to Dave about his career in sports business, what its like to change focus areas as a reporter and how the NFL continues to lead the sports world in monetizing its business.

    Tyger Danger, Director of Brand and Culture Communications, Turner Sports & Bleacher Report on good sports PR, expanding voices in sports

    Play Episode Listen Later Jun 16, 2021 40:03


    Dave talks to fellow sports PR Pro Tyger Danger, Director of Brand and Culture Communications at Turner Sports & Bleacher Report about the sports media PR business, where sports media continues to change and how to empower more voices in sports. They also discuss their sports media pet peeves, and picks for the NBA championship.

    Dr. Lindsay Sarah Krasnoff on the study of Sports Diplomacy, how sports fits into national identity and the growth of basketball in Africa

    Play Episode Listen Later Jun 8, 2021 45:19


    Dr. Lindsay Krasnoff talks to Dave about her career as a historian, author and consultant on sports diplomacy, the role sports has historically played as a soft power for nations and the evolution of basketball on the African continent.

    Ashley Besecker, Pro Sports Nutritionist on nutrigenomics/nutrigenetics, training for longevity and how to be a good sports parent

    Play Episode Listen Later May 21, 2021 49:27


    Ashley Besecker RDN is the founder of Functional Performance Nutrition and is the nutritionist for athletes at the highest level of numerous professional sports. In this episode, Ashley talks to Dave about how she built such an impressive roster of professional clients, how to apply nutrigenetics & nutrigenomics to training, the interplay between mental and physical health as well how to be a good sports parent.

    Jen Choi, Atlanta Hawks Director Of Impact & Innovation on joining the front office, innovation in the NBA and AAPI activism in sports

    Play Episode Listen Later May 14, 2021 34:13


    Jen Choi, Atlanta Hawks Director of Impact & Innovation joins the show to talk about her journey from Silicon Valley to an NBA front office, what innovation means in sports and her thoughts on AAPI activism in the NBA.

    MLBPA Certified Player Agent Lonnie Murray, player development and how the MLB community can do better on race, gender and mental health

    Play Episode Listen Later May 5, 2021 58:00


    On the first episode of season 2, MLBPA Certified Player Agent Lonnie Murray talks to Dave about her path to owning her own agency, her experience as one of the only black women in the sport and how the MLB community can improve on issues around race and mental health

    Mean Circle founder, Albert Sye, on sports investing and how he and partners like Shaquille O'Neal pursue brand deals.

    Play Episode Listen Later Feb 13, 2021 31:44


    On Episode 8, Dave talks to Mean Circle Ventures Founder Albert Sye about his work partnering with and advising athletes like Shaquille O'Neal and Richard Seymour on brand deals, his approach to connecting players and entertainers with companies, as well as his thoughts as a Morehouse grad about the future of HBCU athlete commitments.

    Front Office Sports CEO Adam White on building a sports media business and adapting to the evolution of digital media business model.

    Play Episode Listen Later Feb 1, 2021 36:45


    On Episode 7, Front Office Sports Founder and CEO Adam White, talks to Dave about building a sports business media company, keeping up with the evolution of the digital media business model, and how to reach audiences where they are.

    Angel City FC's Head of Partnerships Jess Smith, her journey in sports, and how Angel City FC is building purpose into its foundation.

    Play Episode Listen Later Jan 22, 2021 30:53


    On Episode 6, Dave speaks with Angel City FC's Head of Partnerships Jess Smith about her journey in sports, how she is bringing her unique approach to sponsorship to Angel City and the NWSL, and how Angel City is building a team with purpose and impact as core to its foundation.

    Social Media expert C.J. Toledano on good (and bad) social strategies, and the creation of responsible, authentic content.

    Play Episode Listen Later Jan 15, 2021 47:02


    On Episode 5, Dave talks to C.J. Toledano, founder of creative sports studio Follow Through and former head writer and creative director at House of Highlights about the world of sports social media—what makes a good (and bad) social strategy, how legacy brands have been forced to embrace social media and the new generation of creators. They also give theirthoughts on this past week's events in social media and what defines responsible, authentic social content during crisis.

    NOLA.com's Jeff Nowak, sports reporting during COVID and the difference between covering college and professional leagues.

    Play Episode Listen Later Jan 1, 2021 35:40


    Episode 4 features NOLA.com Sports Producer Jeff Nowak who talks to Dave about covering multiple sports in the New Orleans market, how he and his paper had to adapt to COVID, as well as his thoughts on Zion, Coach O and the Saints.

    The Athletic's Hannah Withiam on how the sports media industry can do more for women's sports.

    Play Episode Listen Later Dec 20, 2020 37:22


    Episode 3 features The Athletic Editor Hannah Withiam who joins Dave to talk about their alma mater, how sports media is falling short on women's sports as well as how the WNBA is building on a decades-long legacy of fighting for justice.

    The Kansas City Star's award-winning reporter Blair Kerkhoff, and managing the dynamics between local and national media

    Play Episode Listen Later Dec 13, 2020 40:18


    For Episode 2, veteran, award-winning Kansas City Star Reporter Blair Kerkhoff joins Dave to talk about the dynamic between local and national media when the hometown team gets really good.

    PR Vet Keri Potts and the future of legacy broadcast media

    Play Episode Listen Later Dec 7, 2020 32:08


    For the first episode of the Behind The Sports Story Podcast, Dave talks to former ESPN PR Vet Keri Potts about the evolution of sports programming.

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