Luca Papa - Digital Transformation

In this podcast I underline the importance of MARKETING AUTOMATION for small and medium size business (SMB). It can make the differenze in your business. But, first of all, what is it?Marketing automation for small and medium-sized businesses (SMBs) is the use of technology and software tools to streamline and automate various marketing tasks and processes.It allows SMBs to effectively market their products or services, nurture leads, and engage with their customers without the need for manual, time-consuming efforts.Marketing automation can be a valuable strategy for SMBs as it helps them save time, increase efficiency, and achieve better results in their marketing efforts.

A digital sales account, or strategist, is a professional who specializes in developing and implementing strategies to maximize sales and revenue through digital channels.This role involves understanding the digital landscape, consumer behavior, and market trends to create effective sales plans tailored to the online environment. Digital sales strategists leverage various online platforms and technologies to reach target audiences, improve customer engagement, and drive sales growth.To become a TOP DIGITAL SALES PROFESSIONAL you need to understand what you expect from life and which skills you must have to succeed in this job, as I explain in this podcast. For instance, things you need to have :1:42 Motivation3:42 Training5:25 Basic knowledge ho human behavior and some working toolsOverall, a digital sales strategist plays a crucial role in helping businesses adapt and thrive in the rapidly evolving digital landscape, ensuring that they effectively leverage online opportunities to drive sales and achieve their revenue goals.

Want to find out why most startups fail? In this podcast you will discover the most efficient way to make your startup work and the routes to avoid.What is a startup? A startup is a new company with a business model and the potential to expand quickly. So we can guess that start-up status is transient, a test phase to find the elements of the winning strategy to conquer the market and expand on a large scale.Would you like to open your startup? Listen to this podcast and learn how not to make mistakes and how to make your business take off

The White Collar Franchise is a professional who, in the past, has a been manager or a senior consultant, and now wants to work for himself/herself. Thanks to the franchising it's possible to follow this project by having a structural support that makes easier to start the new business.White Collar Franchise refers to a type of franchise business model where the franchise, or business owner, is typically engaged in professional or office-based work. In a white collar franchise, the focus is often on providing professional services, consultancy, or management services.White collar franchise opportunities can span various industries, including consulting, finance, real estate, healthcare, IT services, and more. These franchises often require a higher level of education or specialized skills, and they may involve tasks such as financial planning, accounting, legal services, or project management.

The Business Coach help owners improve their business. Obviously the most important part of business is the economic part but also the overall entrepreneur life.Digital Coach uses a special methodology called Digital Scale Up and in a few months you be able to operate as a Digital Business Coach.After the methodology we will provide you all the tools and then the best practices, everything you need to run a successful coaching activity.

If you use AI in your current business you can multiply of 10 times your income.AI can be a valuable tool for entrepreneurs in several ways, as shown below. If you need to be supported in bringing AI in your company and how to use it, you can find support at AI Jobs Academy

Artificial intelligence (AI) is the basic technology that allows you to simulate the processes of human intelligence through the creation and application of algorithms integrated in a dynamic computing environment. In other words, the goal of AI is to create computers that can think and act like humans.Find out in this podcast why artificial intelligence (AI) is so important to us and businesses. Find out where artificial intelligence can be deployed and how to make the most of it.

We live in a world that is more than FAST, it's a FLASH, and changes are everyday. Now the new big transformation in digital world is AI - ARTIFICIAL INTELLIGENCE, more precisely what all new born AI softwares, tools, applications can do for us, for our work.Right now there are various digital tasks that digital agencies are covering by using AI. But what if clients directly use these AI applications?This is the reason why digital agencies are undergoing through a tough process. Those ones mainly covering outsearch needs will gradually disappear, while only those ones with high level of skills will carry on working for major companies.

Digital Coach is a training and coaching school whose aim is to help people to improve their skills and entrepreneurs to increase theirs income thanks to digital.Listen to the podcast to know more about our MISSION and VISION!

Digital Coach is a training and coaching school whose aim is to help people to improve their skills and entrepreneurs to increase theirs income thanks to digital.Listen to the podcast to know more about our MISSION and VISION!

Do you want to scale up your business? Still, are you too small to pay for external agencies or an internal resource for your digital marketing?➡ The answer is AI, Artificial Intelligence ⬅AI adds value to today's computer capabilities by providing continuous, reliable computing activity and information.AI can help improve a company's financial performance through:♟ Automated processes and activities;♟ Reduction of human errors;♟ Increased productivity and operational efficiency;♟ Improvement of operational decisions with access to real-time data;♟ Better data learning with enhanced access to large amounts of data;♟ Improvement of the service thanks to the acquaintance of the customer;♟ Generation of quality leads.

Do you want to scale up your business? Still, are you too small to pay for external agencies or an internal resource for your digital marketing?➡ The answer is AI, Artificial Intelligence ⬅ If you know how to use it, there are lots of digital activities what can be made thanks to AI. And, most of the time, the quality is higher than the one offered by external agencies.If you need to have the basic (but not only) of digital marketing and to learn how to use AI to take care of your small business, feel free to discuss about it with us, in one hour free consultation.

Want to find out how to grow your business through digital marketing power? We will explain in this podcast what are the secrets.Design a global strategy, design a digital marketing and sales process and strategy, that will help you in this challenge to go international and scale up your business.

You can sell globally thanks to the Digital Sales. Your company can become international without physically invest in infrastructures, personnel and other costs that you'll have if you open local branches.Not only that, if you become international you SCALE UP faster and EARN MORE. Listen to this podcast to go deeper!

Entrepreneurs must be able to manage all different actors involved in their online business strategy. This is the only way to SCALE UP their business.It is a complex environment ta manage - agencies, internal specialists, consultants - and it's important to do it in the proper way.Entrepreneurs must have the necessary skills to master the online marketing strategy. If not they need to learn it.

You are, or you want to become, an online inspired entrepreneur?You must know digital marketing because it refers to all those activities of promotion of a brand and marketing of products and services through one or more digital channels.Digital Marketing will allow you to reach a specific target and with which you can interact at the moment of its maximum reception, regardless of the geographical area in which you are located.You can track and track your users' actions in real time to improve your marketing strategies day by day.How? setting a good digital marketing strategy.

In questo podcast potrai ascoltare un estratto del webinar dedicato all'Implementation Coach.Scopri come il profit simulator può aiutarti a non compiere errori in base ai tuoi modelli di business e avere profitti maggiori.L'Implementation Coach condivide preziose intuizioni sull'adattamento a un ambiente imprenditoriale in continua evoluzione e sull'arte di affrontare l'incertezza. Acquisisci competenze vitali per navigare con successo le complessità dell'imprenditoria moderna attraverso questo estratto.

Remote work is seen as a benefit from the majority of employees, especially now that people are looking fo a good quality of life, well balanced with job commitments.Do you want to know how to get the best benefits out of this working model?In this podcast I give you some suggestions based on my experience as CEO of an international company that mainly employ staff in remote working.

The remote work is a new way to organize your staff within the company management, that is becoming more and more applied all over the world. Why?Remote work is seen as a benefit from the majority of employees, especially now that people are looking fo a good quality of life, well balanced with job commitments.In order to make it work very well, there are some risks to avoid an din this podcast I will comment them. It's years I've been managing my company with the remote working and I've had the chance to learn a lot about this modality.

In questo podcast potrai ascoltare un estratto del webinar dedicato all'Implementation Coach.Acquisisci competenze vitali per navigare con successo le complessità dell'imprenditoria moderna attraverso questo estratto.

SEM - Search Engine Marketing is the fast channel to acquire leads, finalize sales and grow your business. Why?The best way to meet potential customers is to be where they are looking for products and services needed. Online, this place is represented by the search engines, Google above all.This is way it's important for your business to appear in the first lines (snippets) of the Google Research Page and display your banners to the right people online.

Scopri come l'apprendimento costante sia essenziale per scalare il tuo business online, affrontando le sfide con consapevolezza e strategie vincenti. L'Implementation Coach condivide preziose intuizioni sull'adattamento a un ambiente imprenditoriale in continua evoluzione e sull'arte di affrontare l'incertezza. Acquisisci competenze vitali per navigare con successo le complessità del business online attraverso questo estratto.

In questo podcast potrai ascoltare un estratto del webinar dedicato all'Implementation Coach. Scopri come l'apprendimento costante sia essenziale per un imprenditore online, affrontando sfide mutevoli con fiducia. L'Implementation Coach condivide preziose intuizioni sull'adattamento a un ambiente imprenditoriale in continua evoluzione e sull'arte di affrontare l'incertezza. Acquisisci competenze vitali per navigare con successo le complessità dell'imprenditoria moderna attraverso questo estratto.

I KPI (Key Performance Indicators) sono la chiave per valutare il successo del tuo business online. In questo podcast informativo, scoprirai come i KPI possono essere utilizzati dagli imprenditori online per misurare e ottimizzare le prestazioni delle loro attività digitali. I KPI consentono di ottenere dati preziosi sulle tue strategie di marketing, il comportamento dei tuoi clienti, e il rendimento generale della tua attività online.

Do you want to discover all about CUSTOMER JOURNEYS and grow up your online business? In this informative video, you will see how CUSTOMER JOURNEYS are very important for the digital entrepreneur. You'll have the chance to learn how to create the correct marketing strategy and how to become an effective online entrepreneur and grow in the digital world. Listen this podcast to learn more.

Vuoi scoprire tutti i segreti sul CUSTOMER JOURNEYS e far crescere il tuo business online? In questo podcast informativo, scoprirai come il CUSTOMER JOURNEYS sono molto importanti per l'imprenditore digitale. Scopriremo le varie esperienze d'acquisto in base ad ogni potenziale cliente/utente. Come prendere un punto di contatto e come scegliere i canali giusti in base alle esigenze di ogni cliente, come creare la corretta strategia di marketing e come diventare un efficace imprenditore online e crescere nel mondo del digitale.

There are crucial moments in which your business gets in touch with potential customers (touch points). You must be sure to attract their attention at the most. For this reason it's necessary to select the most effective marketing options. You do it by testing, BY THE A/B TESTS. Listen this podcast to learn more.

Vuoi massimizzare i risultati e ottimizzare il budget del tuo business online? In questo podcast scoprirai come l'A/B Testing può essere una potente strategia per migliorare le prestazioni del tuo business digitale. L'A/B Testing ti consente di confrontare due diverse varianti di elementi chiave del tuo sito web, dei tuoi canali social, delle campagne di marketing o delle strategie pubblicitarie. Confrontando i dati delle diverse varianti, puoi identificare quali elementi funzionano meglio e quali ottengono risultati superiori. Grazie a questa metodologia, potrai prendere decisioni basate su dati concreti e ottimizzare il tuo budget, investendo in ciò che offre le migliori performance.

In questo podcast, estratto del nostro webinar, scoprirai come avviare la tua carriera nel coaching digitale imparando che cosa deve fare il FRANCHISEE. Il Business Online sta diventando sempre più diffuso, quindi se stai cercando opportunità di lavoro flessibili e l'indipendenza di lavorare da casa o da qualsiasi parte del mondo, questo video è pensato per te. Ti forniremo una guida su come trasformare le tue competenze nel coaching digitale in una carriera di successo come il Digital Business Coach.

In questo podcast, estratto del nostro webinar, scoprirai come avviare la tua carriera nel coaching digitale diventando un DIGITAL BUSINESS COACH e lavorando e vivendo da freelance online. Se stai cercando opportunità di lavoro flessibili e l'indipendenza di lavorare da casa o da qualsiasi parte del mondo, questo video è pensato per te. Ti forniremo una guida su come trasformare le tue competenze nel coaching digitale in una carriera di successo come il Digital Business Coach.

In questo podcast potrai ascoltare estratto del webinar dedicato agli OBIETTIVI E MINDSET IMPRENDITORIALI: dove vuoi arrivare? Se desideri sapere fin dove può spingersi l'imprenditore che è in te, puoi scoprirlo insieme alle strategie più efficaci nel campo dell'imprenditoria online, come il marketing digitale, la gestione delle vendite, del tuo tempo e molto altro.

In questo podcast potrai ascoltare estratto del webinar dedicato alle strategie vincenti per diventare un IMPRENDITORE ONLINE di successo. Se desideri avviare la tua attività online o prendere il tuo business esistente e portarlo al livello successivo, non puoi perderti questo estratto gratuito. Scoprirai le strategie più efficaci nel campo dell'imprenditoria online, come il marketing digitale, la , la gestione delle vendite, del tuo tempo e molto altro.

In questo PODCAST approfondiremo i SALES FUNNELS: cosa sono, cosa servono e come possono aiutare te e la tua azienda a raggiungere il successo. Scopriremo come sfruttare tutte le sue potenzialità, fase per fase, per raggiungere il tuo pubblico di riferimento e aumentare le vendite.

In this podcast we will delve into the SALES FUNNELS: what they are, what they serve and how they can help you and your company to achieve success. We will discover how to exploit all its potential, step by step, to reach your target audience and increase your sales.

Scopri come i MARKETING FUNNELS possono trasformare il tuo business e massimizzare le tue Vendite Online. In questo podcast, ti spiegherò l'importanza dei MARKETING FUNNELS e come possono ottimizzare il processo di vendita, portando i tuoi potenziali clienti attraverso un percorso mirato, dalla consapevolezza del prodotto fino alla decisione di acquisto.

Do you want to be successful in your online business? Then you need to develop your marketing strategy in a proper way. If you do that you'll surely scale up your business. Results can dramatically change depending on your choices. For this reason I suggest you to professionally design your MARKETING FUNNEL, in order to bring your potential customer - who enter in contact with you thanks to one of your channels - to te point he buys your product/services. This is the goal, this is where your efforts want to go. In this podcast I comment all the marketing funnel phase.

In questo podcast esploreremo i CANALI DI MARKETING ONLINE e come possono aiutarti a raggiungere il successo nel mondo digitale. Scopriremo come sfruttare il social media marketing, content marketing, email marketing, SEO e altri canali per raggiungere il tuo pubblico di riferimento e aumentare le vendite. Inoltre, presenteremo il percorso formativo Scale Up della scuola Digital Coach. Questo percorso ti offre un approccio completo per migliorare le tue competenze di marketing online e sviluppare strategie efficaci per aumentare le vendite.

In this podcast I tell you marketing channels, the first aspect to consider for your sales and marketing strategy. What they, what they are for and what Digital Coach can offer you to improve your skills and your business.

Scopri tutto sulle Customer Journeys, i percorsi che i clienti compiono nel processo di acquisto, e perché sono fondamentali per gli imprenditori online. In questo podcast, esploreremo il significato delle Customer Journeys e come influenzano il successo di un imprenditore online. Impara a comprendere le esigenze dei tuoi clienti lungo il loro percorso d'acquisto e a offrire esperienze personalizzate che creano fiducia e soddisfazione.

It's thanks to the CUSTOMER JOURNEYS concept that you can develop a successful marketing and sales strategy, able to bring you at the top of your business, without wasting time and resources. Customer journeys are crucial do identify goals and steps to undertake, that's why in this podcast I threat this topic and I give you some useful suggestions.

As an entrepreneur, the very beginning of your marketing strategy is to identify your BUYER PERSONAS, your ideal customers you want to refer to. What does it mean? You want to understand which are the problems of your ideal customers that you can solve with your product/service.

Scopri tutti i vantaggi nel diventare un imprenditore online. Nel mio podcast ti spiegherò nel dettaglio quali sono effettivamente i punti di forza di questo mestiere, come diventarlo e le varie opportunità professionali che ci possono essere per te, anche all'interno di Digital Coach.

You really have the chance, in this world where businesses has got a digital dimension, to run your own online business and decide your lifestyle. You can be a HOME BASED FRANCHISE. There are several advantages in this type of job. BUT, you might be afraid not to be able to handle everything alone. There are so many functions to cover in a business: management, accountancy, marketing, sales, customer care, ... You are afraid not to be able to follow everything on your own. A VERY GOOD SOLUTION is represented by the franchising formula, where you can focus on your core activity , while other sectors are supported by the franchiser. Digital Coach offers you the possibility to focus on your profession, the DIGITAL CONSULTANT, within Digital Coach brand and by benefitting of our technologies, training, ongoing support, customer service and hundreds of products and services that you can sell to your customers.

Scopri i vantaggi del franchising online rispetto al franchising offline. Nel mio podcast, ti spiegherò le ragioni per cui optare per un franchising online può essere una scelta vincente. Esplora le opportunità di business, la flessibilità, l'accessibilità globale e la riduzione dei costi che il franchising online offre rispetto alla versione offline. Confronta i due modelli di franchising e prendi la decisione migliore per il tuo successo imprenditoriale.

There is a way to start your own successful business thanks to the FRANCHISING ONLINE. This model offers several advantages compared to the franchising offline. In this podcast I explain you which ones: 00:39 no fixed costs 00:55 your office is where you want 01:32 bigger market, more customers With the online franchising you avoid lots of costs and you decide your lifestyle - how and where you want to live. As Digital Coach we offer a FRANCHISING that allows you to focus only on sales and marketing, while we provide you with: - all the training that you need - all the resources that you need - all the brand, popularity that you need to be successful - all the products, all the services or the support that you need in order to become a SUCCESSFUL ONLINE ENTREPRENEUR.

Scopri come diventare un digital freelance di successo con Digital Coach. Impara le competenze essenziali e segui un percorso di formazione e franchising per avviare la tua carriera nel mondo digitale. Se desideri diventare un digital freelance e ottenere la libertà lavorativa che hai sempre sognato, questo podcast fa per te. Segui il percorso di formazione e franchising offerto da Digital Coach per acquisire le competenze chiave necessarie nel settore digitale. Scoprirai come avviare la tua attività freelance e ottenere il tuo successo online.

Diventare un Imprenditore Online: scopri tutti i vantaggi. Diventare IMPRENDITORE ONLINE è bello perché ti consente di migliorare ogni giorno e perché hai sempre tante cose da imparare e soprattutto tanti VANTAGGI. Perché allora dovresti diventare un IMPRENDITORE ONLINE? Diventare un IMPRENDITORE ONLINE ti consente, tra i VANTAGGI, di poter lavorare con paesi e clienti di tutto il mondo. Grazie ai VANTAGGI offerti dall'online puoi quindi aumentare i tuoi fatturati e internazionalizzarti. In questo podcast voglio quindi illustrarti come diventare un IMPRENDITORE ONLINE e farti scoprire tutti i VANTAGGI.

Today you have the chance to build your own profession by becoming a Digital Freelance. It is an opportunity that gives you the freedom to live and work where you want, because it's an online business. Also, an online job eliminates expenses and costs what you should bear if the activity is off line. 00:40 no costs 01:12 online lifestyle 01:53 freedom 02:53 customers everywhere Your difficulty might be that you need to do everything alone, you must be able to cover lots expertise and if you don't have all of them, you must train yourself or ask for help. In order to solve these problems, you can become a Digital Business Coach at Digital Coach, in this way you will be a digital freelance entirely supported in your profession. We are going to train you with our methodology, the Digital Scale Up methodology, and you will be able to work with entrepreneurs who want to increase their revenues through the digital marketing activities.

La strada per scalare il proprio business e RADDOPPIARE I FATTURATI può essere difficile, se non hai un piano d'azione giusto da seguire! Nella mia carriera imprenditoriale, ho affrontato diverse situazioni e conosco bene i maggiori ostacoli che possono sorgere durante il percorso: - Non hai una strategia di marketing online efficace. - Hai difficoltà nell'acquisire i clienti che desideri. - I margini sono troppo bassi e i costi troppo alti. E soprattutto, non hai tempo da DEDICARE A TE STESSO! Se ti ritrovi in una di queste situazioni, questo podcast fa per te.

Quali sono gli Obiettivi e Mindset dell'Imprenditore che devi avere per Aumentare il tuo Fatturato? Se aspiri a diventare anche tu un imprenditore avviando finalmente la tu attività, sono certo che ti sarai già posto questa domanda. In questo podcast ti darò la risposta che cerchi, tante altre dritte e molti consigli da imprenditore, fondamentali per avviare il tuo business.

Mindset dell'imprenditore online: quali differenze? Quali sono le differenze tra un imprenditore online e un imprenditore offline? La vita di un imprenditore online e anche il suo business sono totalmente diversi da quelli di un imprenditore offline. Grazie all'online è possibile dare una svolta non solo alla propria vita, sia privata che lavorativa, ma dare un'ulteriore spinta alla propria azienda e avere anche più tempo per se stessi. In questo podacast ti illustrerò i vantaggi di diventare un imprenditore online e di come avere il giusto mindset.