Marketing Simplified

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In this podcast, I'm going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level!

Danny Decker


    • Oct 22, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 8m AVG DURATION
    • 128 EPISODES
    • 2 SEASONS

    5 from 20 ratings Listeners of Marketing Simplified that love the show mention: marketing advice, danny, business, practical, helpful, great, marketing simplified.



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    Latest episodes from Marketing Simplified

    Staffing Shortages, TikTok, and Tips for Entrepreneurs

    Play Episode Listen Later Oct 22, 2021 14:35


    Three Leverage Points for Successful Marketing / Q&A with Joe Vagnone and Bill Russell (Small Business Event of the Year, Part 2)

    Play Episode Listen Later Jul 2, 2021 17:54


    Danny Decker speaks at the Lake Norman Chamber of Commerce 8th Annual Small Business Even of the Year 2021. In part two, Danny is interviewed by Joe Vagnone and Bill Russell.

    Marketing "Wellness Check" for Your Small Business - (Small Business Event of the Year, Part 1)

    Play Episode Listen Later Jun 25, 2021 13:04


    Danny Decker speaks to small business owners at the Lake Norman Chamber of Commerce 8th Annual Small Business Event of the Year 2021. Part 1 of 2.

    Let Your Customers & Clients Know You Appreciate Them!

    Play Episode Listen Later Nov 20, 2020 4:58


    Thanksgiving is right around the corner, and this is a great opportunity to let your customers and clients know how that you appreciate them!

    Create Your Year-End Offer

    Play Episode Listen Later Nov 13, 2020 5:48


    December is just around the corner, and this is a fantastic time to GROW your business. Listen-in and learn how to create an irresistible year-end offer!

    Lessons from the Election

    Play Episode Listen Later Nov 6, 2020 8:13


    Marketing lessons from the 2020 presidential election!

    Repurpose Your Marketing Content for Max ROI!

    Play Episode Listen Later Oct 30, 2020 5:52


    It takes time and effort to produce marketing content. Here's a simple tip to help you get a bigger ROI on your investment!

    Your Email Autoresponder Strategy

    Play Episode Listen Later Oct 23, 2020 6:39


    Effective marketing starts with getting the fundamentals right - and your email autoresponder systems are an important piece of your digital strategy.

    How to Leverage Election Season in Your Marketing

    Play Episode Listen Later Oct 16, 2020 7:32


    Effective marketing piggy-backs on trending topics and conversations that are *already* taking place in the mind of your customers and clients. Here's how to apply this concept to election season.

    Are You Speaking to the Pain Points?

    Play Episode Listen Later Oct 9, 2020 8:17


    An effective marketing message speaks directly to the pain points your customers and clients are experiencing. In this episode, Danny shows you how to make this happen.

    How to Verify That Your Marketing Data is Accurate

    Play Episode Listen Later Oct 2, 2020 6:59


    You're making marketing decisions based on the data - at least, you should be :) But what happens if the data is wrong? In this episode, Danny shares a simple strategy to verify that the data you're working with is accurate.

    Five Website Metrics to Track

    Play Episode Listen Later Sep 25, 2020 6:43


    In this episode, Danny shares five key website metrics that you should be paying attention to. Listen in and learn how to assess your website performance!

    How to EXECUTE & Grow Your Business

    Play Episode Listen Later Sep 18, 2020 8:43


    The greatest strategy in the world is meaningless if you can't execute. In this episode, Danny shares three tips to help you EXECUTE your marketing strategy and grow your business!

    Create Urgency to Generate Cash Flow

    Play Episode Listen Later Sep 11, 2020 8:10


    One of the best ways to generate quick cash flow into your business is by creating urgency among potential clients who are "on the fence" about engaging your business. Listen in as Danny shares four strategies to create urgency and generate cash flow!

    How to Provide Free Value to Potential Clients

    Play Episode Listen Later Sep 4, 2020 6:52


    Providing "free value" is the best way to marketing your business. Listen to the episode for tips on how to create free, educational content and share it with potential clients and customers.

    Your Email Signature as a Marketing Tool

    Play Episode Listen Later Aug 28, 2020 4:31


    Your email signature is a valuable marketing tool - learn how to leverage it!

    Why You Need a Marketing Coach

    Play Episode Listen Later Aug 21, 2020 8:37


    It's critical that you have a long-term, strategic marketing plan in place. And it's critical that you check in on your marketing campaigns on a monthly basis to ensure that you're making progress.

    How to Network More Effectively

    Play Episode Listen Later Aug 14, 2020 7:42


    Are you investing time and effort into your networking strategy? Here are three steps to help you get more from your efforts...

    Call Your Customers!

    Play Episode Listen Later Aug 7, 2020 4:14


    In this episode, Danny introduces a "revolutionary" new marketing strategy!

    Listen to Your Sales Team!

    Play Episode Listen Later Jul 31, 2020 6:25


    Your sales team can provide timely, real-world input that makes your marketing message much more effective. Listen to your sales team!

    Be Consistent With Your Marketing

    Play Episode Listen Later Jul 24, 2020 6:54


    Effective marketing requires consistency. Build systems to keep your marketing consistent!

    Three Marketing Numbers You Need to Know

    Play Episode Listen Later Jul 17, 2020 6:45


    In this episode Danny highlights three critical marketing numbers that you need to track on a monthly basis!

    Reset Your Goals

    Play Episode Listen Later Jul 10, 2020 5:10


    We're halfway through 2020 - and it's safe to say that the year has unfolded very different than any of us expected. This is your opportunity to reset your goals and finish the year strong.

    How to Make Time for Your Marketing

    Play Episode Listen Later Jul 3, 2020 7:27


    How to Make Time for Your Marketing Here's how to find time to make sure that your marketing gets done!

    You Need a Weekly Email Newsletter

    Play Episode Listen Later Jun 26, 2020 7:31


    You Need a Weekly Email Newsletter A weekly email newsletter is one of the most valuable marketing tactics out there - and it's easy to execute. Listen to the episode to see why it's such a big deal and how to get started!

    Create Content for Humans, Not Search Engine Robots

    Play Episode Listen Later Jun 19, 2020 6:07


    Create Content for Humans, Not Search Engine Robots When you're creating content, think about your human audience, not the search engines. Solve specific problems in an interesting way - and don't worry about the SEO ramifications!

    Molly's Game

    Play Episode Listen Later Jun 12, 2020 6:42


    Marketing & business lessons from the book "Molly's Game"

    #GeorgeFloyd & How to Respond as Entrepreneurs

    Play Episode Listen Later Jun 5, 2020 9:42


    Why I Just Bought a Roomba

    Play Episode Listen Later May 29, 2020 6:22


    Tik Tok & Your Marketing Strategy

    Play Episode Listen Later May 22, 2020 6:33


    Tik Tok is one of the fastest-growing social media platforms today, and there's a lot you can learn & apply to your own marketing strategy.   Viewers can download

    Website Traffic Doesn't Matter

    Play Episode Listen Later May 15, 2020 9:44


    If you're investing time, money, or resources into a marketing campaign, it's important that you're tracking results. You need to be crystal clear about which numbers are important - and which numbers don't matter. This episode will help you figure it out!

    Make a "Back to Business" Plan

    Play Episode Listen Later May 8, 2020 7:05


    As we slowly begin the transition back to "normal" life, what challenges are your clients and customers going to face? How can you help them solve these problems?  

    Five Steps to Adjust Your Marketing During COVID-19

    Play Episode Listen Later May 1, 2020 8:40


    We're going to be dealing with the fallout of COVID-19 for another 12-18 months. Here are five steps that you can take today to update your marketing for this new reality.

    How to Grow Your Mailing List During COVID-19

    Play Episode Listen Later Apr 24, 2020 7:37


    It's important to keep marketing and keep selling despite the challenges created by coronavirus. But, in addition to generating revenue, you also have the opportunity to educate your audience and build your mailing list. Listen in and learn how to make it happen!

    Danny on WSIC News: Keep Marketing & Keep Selling!

    Play Episode Listen Later Apr 17, 2020 12:29


    Last week Danny visited the WSIC News team in Charlotte. They covered COVID-19 and its impact on business owners, how to adjust your marketing for this new reality, and WHY it's so important to keep marketing and selling.  Listen in! 

    Don't Stop Marketing!

    Play Episode Listen Later Apr 10, 2020 6:36


    As a business owner, the best thing that you can do to support our economy and help our country bounce-back from COVID-19 is to KEEP MARKETING, keep selling, and keep revenue coming in the door for your business. Our economy depends on you - don't stop! 

    Create Experiences to Keep Your Clients and Customers Sane During COVID-19

    Play Episode Listen Later Apr 3, 2020 9:01


    How can you create EXPERIENCES for your customers and clients?

    Increase Your Social Media Frequency (And a Special Announcement)

    Play Episode Listen Later Mar 27, 2020 7:16


    One way to adjust your marketing during the COVID-19 slowdown is to dramatically increase your social media frequency.  And, in this episode I announce a FREE Business MasterMind designed to help business owners survive, pivot, and ultimately THRIVE despite coronavirus. You can join now at www.DannyDeckerMarketing.com/Thrive.

    Coronavirus Response: Use Social Media to Build Your Brand as a Thought Leader

    Play Episode Listen Later Mar 20, 2020 6:10


    With more people than ever using social media, you have a golden opportunity to connect with your audience and build your brand as a thought leader. 

    COVID-19, Day Six: What Can You Accomplish This Week?

    Play Episode Listen Later Mar 18, 2020 4:07


    We're all in "wait and see" mode thanks to coronavirus - but how can you use this time productively to move your business forward? 

    Coronavirus Response: Double Down on Your Marketing!

    Play Episode Listen Later Mar 16, 2020 8:23


    I have no idea how long Coronavirus is going to last or what the next few weeks are going to look like. BUT one thing I do know... is that people are going to be spending a LOT more time on social media than usual. Which means... this is not the time to stop your marketing. This is an opportunity to double-down on your marketing, especially on social media, and set yourself up for the "rebound" when things get back to normal!

    How to Strike When the Iron is Hot

    Play Episode Listen Later Mar 13, 2020 4:58


    Listen in to learn how to use your marketing to capitalize on momentum you've created! 

    Market, Message, Media

    Play Episode Listen Later Mar 6, 2020 8:54


    Listen in to discover the three elements that you have to get right in each of your marketing campaigns! 

    Don't Get Emotional Validation From Your Customers

    Play Episode Listen Later Feb 28, 2020 8:26


    As a business owner, it's easy to get emotional validation from clients and customers. But this is a dangerous road to go down, for a handful of reasons. Learn why this is a problem and how to avoid it! 

    How Better Marketing Creates a Better Business

    Play Episode Listen Later Feb 21, 2020 8:51


    "I have plenty of customers already, so I don't need to worry about my marketing." Here's why that mindset is holding you back!

    "Can I Really Get Business From A Podcast?"

    Play Episode Listen Later Feb 14, 2020 7:26


    We're getting meta on this episode! Can you really get business from a podcast? Yes, you can, but there's something you need to know...

    The Single Biggest Thing You Have To Get Right On Your Website

    Play Episode Listen Later Feb 7, 2020 5:28


    Your website plays a key role in your business and marketing. But there's one job that's more important than all the rest...

    If You're Having Trouble Selling, Your Brand May Be The Reason Why

    Play Episode Listen Later Jan 31, 2020 6:18


    Your brand is foundational to all of your marketing - and your sales. If you're struggling to close prospects, take a hard look at your brand. 

    Segment Your Customer List!

    Play Episode Listen Later Jan 24, 2020 5:37


    It's important to segment your customers and clients based on the products and services they've purchased from you. This gives you the ability to easily up-sell and cross-sell. Listen to the episode to learn how to get started! 

    Host an Event in 2020!

    Play Episode Listen Later Jan 17, 2020 6:38


    Grow your business in 2020 by hosting an event. In this episode, I'll help you think through which type of event makes the most sense for you. Make events part of your 2020 marketing strategy! 

    Raise Your Prices in 2020!

    Play Episode Listen Later Jan 10, 2020 6:08


    When's the last time you've raised your prices? If it's been more than 12 months, it's time to increase them. Charging higher rates is critical if you want to grow your business, and in this podcast episode I'll talk you through it. 

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