Podcasts about Pricing strategies

Raising your prices doesn't have to feel scary — it just has to feel strategic. Head to kimberlybrock.com to read the full breakdown of all 7 tips covered in this episode!

Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/183 When you're ready, here are some ways we can help you with your web design business:​

What separates six-figure entrepreneurs from seven-figure icons? Kathryn Porritt breaks down the luxury brand framework that commands premium prices. First, master one hyper-specific skill. Generalists struggle at the top—luxury clients pay for depth, not breadth. Your expertise needs years of proven results, not surface-level knowledge. Second, flip your business model. Most entrepreneurs start cheap and climb up. Luxury brands launch with high-ticket offers ($100K+) immediately, building credibility that flows downward. Third, surround yourself with peers who understand your journey. Isolation kills momentum. Community creates accountability and opens opportunities.

The space has matured, buyers are more discerning, there's more noise, and people are taking longer to make decisions. That doesn't mean sales are impossible, it means your strategy has to evolve. In this episode, I introduce the concept of sales stamina: your ability to keep showing up, repeating your message, regulating your emotions when things feel quiet, and following up like a leader instead of hiding when results aren't instant. We talk about repetition without shame, emotional regulation when engagement dips, proactive follow-up instead of passive waiting, and staying loyal to your offer ecosystem instead of constantly reinventing it.  If you've been ghosting your audience when things feel slow, or secretly hoping your offers will “just call people in,” this episode is your reset. Sales stamina will be your difference-maker in 2026. What You'll Learn in This Episode Why 2026 feels different (and what's actually shifting in buyer behaviour) What “sales stamina” means in practice How repetition builds trust in a noisy market Why emotional regulation is now a core sales skill The power of proactive follow-up and closing loops Why sticking to your ecosystem matters more than constantly launching new things "Sales stamina is the difference between the women who disappear when it's quiet and the women who grow anyway." If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

Most interior designers come into this career because they love design. They love creating beautiful spaces, developing a strong design vision, and dreaming up what's possible for a home. But what many designers don't realize—until they're already in it—is that great design alone is not enough to create successful residential projects or happy clients.I see this all the time with newer designers and even experienced creatives who feel overwhelmed, underpaid, or constantly putting out fires. They know how to design, but the execution feels stressful. Projects run long. Budgets get blurry. Contractors feel intimidated. Install days feel chaotic. And suddenly, the career you thought would feel creative and fulfilling starts to feel exhausting.In this episode, I'm breaking down the practical business and project skills interior designers must develop to execute with confidence residential design projects. These are the skills that separate hobbyists from professionals. When you strengthen these areas—project management, pricing strategy, contractor relationships, construction literacy, installation logistics, and leadership—you don't just survive projects. You lead them with clarity, confidence, and profitability.What You'll Learn in This Episode✔️ Why project management separates hobbyists from professionals✔️ How to build trust with contractors and trades✔️ Pricing strategies that protect profitability✔️ Construction literacy every residential designer needs✔️ How to run smooth, stress-free installationsRead the Blog >>> 6 Business & Project Skills Designers Need to ExecuteNEXT STEPS:

Budget 2026 has added nuance to Singapore’s sustainability journey. While the country remains committed to its long-term net-zero ambitions, the tone around carbon pricing appears more measured, reflecting a global environment where climate momentum has become less uniform and economic pressures more pronounced. Beyond the carbon tax, the Government continues to push ahead with solar expansion, regional electricity imports and the exploration of emerging low-carbon energy sources. So how should businesses interpret this mix of pragmatism and ambition? Kum Mun Lock, Vice President of Strategic Client Success at Univers joins the Breakfast Show to unpack what Budget 2026 signals for corporate sustainability strategies and long-term investment decisions. For more Budget 2026 insights: https://www.moneyfm893.sg/whats-on/budget-2026/See omnystudio.com/listener for privacy information.

Learn more about Uscreen https://www.uscreen.tv/In this episode, I sit down with Allison Yazdian, CEO of Uscreen, to break down how creators can build scalable, recurring revenue with video-first memberships. We cover what makes a compelling offer, how to price and tier it, and the features that drive engagement and retention. Allison shares real examples of creators generating millions through subscriptions, live streams, and community. If you want to own your audience and turn content into predictable monthly revenue, this is a must-watch.Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonyazdian/Timestamps:00:00: Meet Allison Yazdian (CEO of Uscreen)01:20: What Uscreen Does04:00: How Creators Make Money with Memberships06:00: Big Creators Using Uscreen 09:00: Why Memberships Beat Ads & One-Off Products12:00: What Makes a Great Membership Offer16:00: Free Tiers, Trials & Entry Offers18:00: Pricing Strategy & Benchmarks22:00: Structuring Your Membership Tiers24:30: Must-Have Features (Community, Live, Challenges)27:30: How to Market & Sell Your Membership31:30: Onboarding New Members the Right Way33:30: Reducing Churn & Increasing Retention36:00: One Thing That Improves Retention Fast38:00: Who Uscreen Is Best For + How to Get StartedOther Resources:

He Went From $0 to $8,100 a Month In 90 Days Using Only AIIn episode 146 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew catch up on their recent business activities, discussing their successes and challenges. They delve into the impact of AI on marketing strategies, pricing adjustments, and the importance of data analysis for optimizing ad performance. The conversation also touches on influencer marketing, personal experiences with AI tools, and the role of technology in health and fitness. They conclude with reflections on the future of AI in business and the necessity of maintaining a unique perspective in content creation.Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Profitable Days and Revenue Growth03:04 Pricing Strategies and Upselling Techniques05:46 Ad Performance and Conversion Rates08:53 Data-Driven Decision Making11:27 AI Tools and Their Applications14:37 Building Custom Software Solutions17:21 Efficiency in Marketing and Sales20:07 Leveraging AI for Content Creation23:08 Coding and Automation in Business25:53 Innovative Ideas and Future Plans31:58 Optimizing Conversations with AI32:58 Leveraging YouTube for Product Development34:29 Creating Engaging Products from Existing Content35:57 The Future of Work and AI Integration37:21 AI in Customer Service and White Collar Jobs39:07 AI's Role in Health and Wellness41:25 Trusting AI for Medical Insights43:58 The Limitations of AI in Creativity46:32 Using AI as a Tool, Not a Crutch49:15 The Importance of Unique Perspectives51:32 AI's Role in Personal Growth and Reflection54:50 Finding Balance in Lifestyle Choices#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Financial Intelligence Toolkit Most business owners think they have a profit problem. What they really have is a cash flow problem. Steve breaks down the eight cash flow levers that actually control how much money stays in your business. He walks through the four levers tied to profit and the four tied to invested capital. He also explains the order to look at them and why so many profitable companies still run out of cash. If you are working hard, showing profit on paper, but still stressed about payroll or your line of credit, this will help you see where the squeeze is really coming from and what to fix first._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.Free Financial Health Check: coltivar.com/check LinkedIn | YouTube coltivar.com

San Jose Home Values Down 3.3%: Micro-Markets, Spring 2026 Forecast & Pricing Strategies in Santa Clara CountyThe episode explains how the U.S. housing market is made up of local micro-markets, noting the national median home price fell from about $416,000 to $374,000 and that normal price ebb and flow isn't necessarily a recession indicator. It highlights local year-over-year changes, including San Francisco's 0.6% increase and San Jose's 3.3% decrease, attributing San Jose's softness to the rapid 2021 run-up, relative value in surrounding cities, and the impact of Measure E's added tax on homes valued around $2.2M at sale. The speaker argues smaller nearby jurisdictions like Campbell and Cupertino can feel better run and may see stronger value growth, influencing buyer preference. home prices are rising — and falling — across the USPROBATE AND ESTATE SALESHow your Home will be MarketedLos Gatos Home of the WeekSanta Clara County Price ReductionsFREE HOME BUYER CHECKLIST HERE https://abitanogroup.com/HomebuyerchecklistHome Inspection CHECKLIST HERE https://abitanogroup.com/homeinspectionchecklist 00:34 National Snapshot: Median Price Pullback & Normal Ebb and Flow01:14 Bay Area Check-In: SF Up Slightly, San Jose Down—What's Driving It?02:05 Taxes & City Efficiency: Measure EA and Why Smaller Cities Win04:19 Spring Market Forecast: Pent-Up Demand and the March–May Surge04:52 How to Price & Market Your Home: Tools, Strategy, and Real Examples05:34 Probate & Estate Sales: Protecting Seniors and Avoiding Scams06:16 Back to the Big Picture: 2025 Blip to a More ‘Normal' Market06:40 Los Gatos Home of the Week: $4M Listing and a Marketing Mistake07:12 Highs, Lows & List-to-Sale Ratios: ‘Attract the Market' vs Ego Pricing09:51 Wrap-Up: Where to Find the Numbers + Final Thoughts

WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comSOURCES:1) https://techcrunch.com/2026/02/13/airbnb-plans-to-bake-in-ai-features-for-search-discovery-and-support/2) https://mashable.com/article/airbnb-testing-ai-powered-search-feature3) https://nationaltoday.com/us/ma/boston/news/2026/02/14/airbnb-plans-to-integrate-ai-across-search-discovery-and-support/Chapters:00:00:00 Intro00:02:54 The Impact of AI on Property Management00:05:48 Curating Unique Experiences for Guests00:09:01 The Role of Property Managers in an AI World00:11:50 Strategies for Property Managers00:15:11 Pricing Strategies and AI Integration00:18:06 The Future of Customer Experience with AI00:21:08 Hypothetical Scenarios: Self-Management and Personal Touch

Welcome to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and Deneen Dias discuss the evolution of accounting, focusing on Client Advisory Services (CAS) and the strategic shift from traditional bookkeeping to high-value advisory. Learn how your firm can embrace technology, particularly AI, to scale operations, enhance client relationships, and drive recurring revenue. In This Episode: 00:00 Welcome & Guest Introduction 02:11 Deneen's Journey into Accounting 04:08 Defining Client Advisory Services (CAS) 08:08 CAS 1.0 vs. CAS 2.0 & Challenges 12:24 Building Confidence in Advisory Roles 16:21 Growth and Pillars of CAS 19:33 Pricing Strategies for CAS 24:34 AI's Role in Advisory Services 27:52 Leveraging Existing AI Tools 33:13 Gratitude and Infinite Ties 34:25 Podcast Summary and Resources 38:39 Final Thoughts and Call to Action Key Takeaways: Define Client Advisory Services (CAS) as moving beyond transactional work to real-time data analysis and strategic client advice. Shift your firm's offerings to value-based CAS, leveraging recurring revenue models to increase profitability. Implement a tiered pricing structure for CAS, such as the "biking, driving, flying" analogy, to guide clients through different service levels. Utilize existing technology platforms to integrate AI for automating transactional tasks and enhancing advisory capabilities. Upskill your team's soft skills and business acumen to confidently deliver CFO and advisory services. Featured Quotes: "Clients are hungry for advisory. They don't want someone to just do their taxes or prepare their financials. They want someone that can talk to them about their business, can talk to them about the numbers." — Deneen Dias "CAS is the fastest growing new revenue source for traditional firms. We've seen audit is flat. Tax has about 5% growth. And CAS, for the firms focusing on it, have 20% to 30% growth." — Deneen Dias "The tech stack that you're using now, build.com, spending a lot of money, bringing a lot of AI… get to know the vendors… Make sure you're taking advantage of all of the new things that they're bringing to you already." — Deneen Dias Behind the Story: Deneen Dias, a leader with 17 years in accounting technology, shares her journey from helping firms adopt cloud accounting in 2008 to co-founding Infinite Ties, a community for CAS professionals. Her deep experience highlights the accounting profession's ongoing evolution, emphasizing the current push towards advisory services and the integration of AI. She provides practical strategies for firms to overcome resistance to change, package new services, and build confidence within their teams. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Check out Infinite Ties, a thriving membership community built exclusively for CAS professionals who are shaping the future of advisory services.   Are you ready for a change, both personally and professionally?  Then accept and participate in the Accountrepreneurs Challenge.  This is a FREE opportunity to apply best practices and make this the best year yet in your career.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.     For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business, please visit us at www.universalaccountingschool.com or call us at 8012653777  

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Tom Stefanik (https://x.com@tomstefaniuk) about the wild world of influencer marketing. We dive deep into why over 50% of young people aspire to be influencers, the incredible growth of this multi-billion dollar industry, and how creators like Tom built massive businesses from their passion.Discover the different ways creators earn money, from early AdSense checks to selling their own products, and learn why some small, niche audiences can be far more valuable than millions of followers. Tom shares insights from his agency, Small Stream, explaining how they help creators and brands navigate this fast-changing landscape, negotiate deals, and measure success beyond just follower counts.It's a fascinating look at the future of marketing and how real businesses are being built on social media.Questions This Episode Answers:How big is the influencer marketing industry and how fast is it growing?What are the typical stages of monetization for a content creator?How do brands and businesses measure the return on investment from influencer campaigns?Is it possible for a creator to make a living with a relatively small but dedicated audience?How should creators determine their pricing for sponsorships and ad deals based on audience value?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Journey of a Social Media Influencer02:56 The Evolution of Influencer Marketing05:48 Building a Business Around Influence09:09 Understanding the Influencer Economy12:02 The Shift in Marketing Budgets14:47 Measuring Success in Influencer Campaigns18:01 Navigating the Influencer Landscape20:44 The Value of Audience Engagement24:31 The Value of Podcasting and Audience Engagement27:25 The Importance of Passion in Content Creation30:37 Pricing Strategies for Sponsorships33:21 The Growth of Influencer Marketing Agencies36:34 Navigating Brand Collaborations37:28 Revenue Distribution Between Brands and Creators38:28 The Role of Relationships in Influencer Marketing39:25 Challenges in the Influencer Marketing Space40:20 The Future of Influencer Marketing41:43 Best and Worst Influencers to Work With42:42 Equity Deals and Long-Term Partnerships43:38 Closing Thoughts and Future Aspirations

In this episode, I'm sharing how I think about value now, after years of refining my own pricing and helping dozens of people refine theirs. For a long time, many of us were taught to measure our work in hours and deliverables. But when I zoomed out, I realised my clients weren't paying for time. They were paying for what changed because of the work, what became easier, what started earning, what stopped feeling heavy. When your pricing doesn't reflect that wider impact, it creates pressure. You either feel underpaid or you overextend yourself trying to prove your fee.I walk you through the framework I created to solve this — TESSA. It's the system I've used for the last four years to help service providers stop guessing their rates and start pricing in a way that feels grounded and strategic.We look at Time, Energy, Skills, Specialism and Asset value, the five layers that exist in your work whether you're acknowledging them or not. When you price across all five, the numbers begin to make sense.If pricing has felt like the piece of your business that keeps wobbling, I recorded this for you. I want you to feel proud when you say your price. I want your business to feel expansive rather than draining. And I want you to have a structure that supports you long-term, rather than changing your rates every few months because you're unsure.What You'll Learn in This EpisodeWhy pricing based purely on hours keeps you cappedHow clients actually experience valueThe link between undercharging and burnoutWhat I mean by “high energy tax”How your experience and training should shape your pricingWhy specialism increases your perceived valueWhen asset value and ROI should be factored inThe 5-part TESSA framework and how to apply it“When you only price on time, you either undercharge for the depth of your expertise or you overwork to justify the price.”If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

If you're new to my channel… hey there! My name is Nicolas Cole and I've been writing online since 2007. Since then, I've generated over a billion views on my writing, written 10+ books, and built multiple 7+ figure writing-related businesses, including two of the largest writing programs on the Internet: Ship 30 for 30 & Premium Ghostwriting Academy. I have made millions of dollars writing online, so I fundamentally reject this narrative (pun intended) “nobody makes a living as a writer.”Yes, you absolutely can make a living as a writer. In fact, you can make more than just a living. You can make tons of money as a writer… IF… you're a digital writer, and embrace learning the new skills required to thrive in a digital world. Which is why I started this YouTube channel.Consider me your Digital Writing Mentor!On this channel I talk about:- Digital Writing- Ghostwriting- Writing With AI- Self-Publishing- Writing Services & Business ModelsSo if you have any questions, drop me a comment on any video and I'll answer them in a future video!Keep writing,Cole(00:00) Intro: Why Digital Products?(03:05) Understanding Digital Product Types(15:15) Low Ticket Products: Ebooks & Mini Courses(24:00) Expanding to Courses and Pricing Strategies(32:20) Cohort-Based Courses & Live Learning(39:00) Building Profitable Communities(46:00) High-Ticket Coaching & Masterminds(54:00) How to Start & Key Takeaways~✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

“The single most important factor in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.” — Warren Buffett Episode Overview The final installment of a three-part pricing series focused on implementing pricing strategies in middle-market private companies. This episode covers the psychology of pricing, common errors, and a step-by-step execution framework. Key Topics Covered 1. Strategic Foundation of Pricing Pricing as the single most important factor in business evaluation (Warren Buffett) Pricing power as an indicator of business quality Connection between pricing strategy and overall company value creation Reference to monopoly control as a key value builder driver 2. Psychology of Pricing Loss Aversion: Business owners’ fear of losing customers vs. gaining new ones Understanding that not all customers are good customers Overcoming the fear that price increases will hurt new customer acquisition Dan Cremons’ warning about “the race to the bottom” with competitor-based pricing 3. Common Pricing Errors Under-pricing: Setting prices just to win deals Set and forget: Not regularly reviewing pricing strategy One-size-fits-all pricing: Failing to segment customers by value perception Inconsistent pricing: Allowing sales teams to discount without strategy 4. The Airline Industry Case Study Example of sophisticated pricing in a commoditized industry Revenue management departments optimizing for customer segments Differential pricing based on booking timing, route urgency, and customer needs Almost no two passengers pay the same price 5. Step-by-Step Pricing Implementation Framework Step 1: Baseline Assessment Document current pricing model Analyze how prices are established today Review historical pricing trends and experiences Step 2: Research & Validation Competitor pricing analysis (as input, not driver) Customer value research (most critical) Gauge perceived value by customer segment Understand what customers actually value vs. what you think they value Step 3: Testing Use test markets and customer subsets A/B testing for web-enabled businesses Avoid “ready, fire, aim” approach “In God we trust, all others bring data” Step 4: Execution Assign clear ownership for price changes Timing: Connect price increases to events Segmentation: Tailor communication approach by customer importance Major customers: In-person meetings Smaller customers: Phone calls or personalized emails Communication: Be clear on the “why” and “what’s in it for them” Avoid impersonal form emails Step 5: Measurement & Monitoring Continuous feedback loop Regular quarterly reviews (minimum) Adjust pricing frequency based on industry (daily/weekly/yearly) Never “one and done” 6. Core Principle: Value-Based Pricing Always match price to value created for customers Focus on customer’s perceived value, not competitor pricing Ensure pricing enables reinvestment in value creation Balance: Don’t leave money on the table, but don’t overcharge Action Items for Listeners Assess your current pricing model Document how you establish prices today Conduct customer value research Survey or interview customers to understand what they truly value Review pricing quarterly Set calendar reminders to evaluate pricing strategy Segment your customers Identify different customer tiers based on value perception Test a price change Start with one product/service (as discussed in Part 2) Assign pricing ownership Designate a point person for pricing strategy execution Plan your communication strategy Determine which customers need personal outreach vs. email Set up measurement systems Create dashboards to monitor pricing effectiveness Resources Mentioned Book: Winning Moves by Dan Cremons Previous Episodes: Parts 1 & 2 of the Pricing Series, Episode on Value Builder Drivers Contact: podcast@emergedynamics.com for questions or to share your pricing success stories Key Quotes “The single most important factor in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.” — Warren Buffett “To those taking a strictly market-based view of pricing and setting their price based primarily on competitor pricing: good luck in the race to the bottom.” — Dan Cremons “In God we trust, all others bring data.” – Unknown

Can your business make a million in one year?Most people will say no. Not because it's impossible, but because they're thinking about it the wrong way. Making your first $1 Million is not about hustle. It's not about stacking side projects. It's not about 14 income streams and burnout disguised as ambition.It's about leverage.Leverage over effort.Outcomes over deliverables.Focus over distraction.If your income is tied directly to your time, you're capped. If you're solving small problems, you're paid small money. If you're scattered across too many offers, too many audiences, too many channels, you're diluted.The path to $1 Million requires three uncomfortable shifts:Obsess over leverage, not effort.Solve a $10 Million problem to earn $1 Million.Go narrower to go bigger with one flagship offer, one defined buyer, and one primary distribution engine.This episode also confronts the uncomfortable truth about wealth: if it costs you your family, your health, or your identity, that's not success. That's ego dressed up as ambition. The real question becomes this: " If you had to build a $1 Million business with only one offer, one audience, and one channel… what would you choose?"Your answer will reveal everything...What You'll Learn:Why leverage beats effort if you want real scaleHow to reverse-engineer $1 Million without the hustle trapThe “solve a $10 Million problem” mindset shiftWhy outcomes sell and deliverables get negotiated downHow focus becomes your unfair advantage when discomfort hitsThe one-offer, one-audience, one-channel test that clarifies everythingHow to build recurring revenue while protecting your energyBeyond The Episode Gems:Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformListen to My First Million on the HubSpot Podcast NetworkSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this episode of the Real Estate Pros podcast, host Q Edmonds interviews Cherie Hardy, a seasoned real estate professional with over 30 years of experience. Cherie shares her journey from her first investment property to her current focus on short-term rentals and helping homeowners transition in their lives. Throughout the conversation, she emphasizes the importance of resilience, relationship building, and mentorship in achieving success in the real estate industry. Cherie also discusses the significance of community involvement and the Southern charm that helps her connect with clients.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Most virtual summits generate attention. Very few generate real revenue. In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch. We talk real numbers. Real pricing decisions. Real strategy. If you've ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn't. You'll learn: The pricing change that reduced revenue — and what she's doing differently next time What she did to increase her average cart value without raising the main ticket price The timeline and preparation required to launch a profitable virtual summit We also touch on how Gemma is building AI assistants to streamline her backend systems and how she structured her digital offers to support a year living in Paris with her family. This is a tactical conversation about monetizing a virtual summit the smart way. Topics Covered Virtual summit pricing strategy Early bird pricing vs live event pricing Increasing average cart value in digital events Sponsorship revenue for online events Building email list growth through summits Using ads to scale digital product revenue Leveraging evergreen funnels alongside live launches AI assistants for business automation Structuring a lifestyle-first digital business   Listen to The Course Creator Show Visit: https://gemmabonhamcarter.com Follow on Instagram: @gemma.bonhamcarter  

You're doing all the things. You're working hard. You're showing up. Yet somehow, you still don't feel rich and your bank account doesn't have the buffer you thought it would by now. Here's the thing: you're not stuck financially because you're not smart enough. You're stuck because you're subconsciously believing lies about money that sound responsible, humble, and even good. But these beliefs are keeping you under-earning.In this episode, I'm breaking down the 2 biggest money lies that keep ambitious female entrepreneurs stuck in under-earning patterns. The first is "more hours equals more money" and why that hustle programming keeps you capped. The second is "humble is good, rich is bad" and how that either-or mindset makes you play small out of fear of being judged. I'm sharing my own story of hitting an income ceiling, how I broke through it, and exactly what you need to shift to step into your richest year.If you've been working your ass off but still feel financially stuck, this episode will help you see what's really holding you back. And it's not your work ethic.I created a full framework with recordings and assignments to help you create your richest year by breaking through the money beliefs and business habits currently keeping you stuck. Access it at fastforwardamy.com/getrichin2026My Business Freedom Elevator™ Birthday Deal is back! Learn the 9 essential entrepreneurial skills to go from dream to full-time income without losing your freedom. You get lifetime access to the Business Freedom Elevator™ course + 3 days of live coaching included as a birthday gift. Read more + discover the bonus package here: fastforwardamy.com/birthdaydeal. Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources

In this episode, I'm walking you through the biggest pricing mistakes I've made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it's designed to help you spot where you might be leaking money without realising. I also share the more subtle mistakes that don't get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn't. What You'll Learn in This EpisodeWhy hourly pricing kept me undercharging (and attracting the wrong clients)The scoping mistakes that quietly destroy your profitWhy discounting can damage the perceived value of your workHow not tracking time stops you from knowing what you're actually earningThe danger of raising your prices too soon without validationWhy working for free “for exposure” rarely pays off"Most pricing mistakes don't come from being bad at business, they come from being insecure and guessing."If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world...

Inside The $20,000+ a Month Side Hustle NO ONE Is Talking AboutIn episode 144 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) sit down with Tim (https://www.instagram.com/thefulltimeflipper/) Most people scroll right past this side hustle… but Tim quietly turned couch flipping into a $20,000+ per month business using nothing more than Facebook Marketplace, smart sourcing, and delivery arbitrage.In this episode of The Side Hustle Experiment Podcast, we break down exactly how he finds high-end couches in wealthy neighborhoods, negotiates deals, flips them for massive profit, and built a system that's scalable without employees or a warehouse.Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to Couch Flipping05:39 Tim's Journey from Nursing 11:06 Finding Opportunities in the Couch Market16:48 Pricing Strategies and Selling Techniques22:02 Scaling the Business and Future Plans27:38 The Freedom of High-Volume Sales28:41 Overcoming Common Obstacles in Flipping30:02 Success Stories: Couch Flipping Unicorns32:08 Setting Standards for Couch Purchases33:19 The Value of Sweat Equity34:51 Building a Referral Network35:34 Pricing Strategies for Couch Sales36:56 Perceptions of Couch Flipping38:42 Relisting Strategies and Market Dynamics41:11 Effective Listing Language and Presentation43:37 Negotiation Tactics in Couch Sourcing50:52 Couch Flipping Insights53:19 Golfing Adventures and Aspirations57:17 Content Creation Strategies for Success01:04:08 Scaling the Couch Flipping Business01:09:33 Goals and Success Stories in Couch Flipping#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

Carl & Eitan are back with discussion about Apple's strategy for creative tools. They also run down the relatively few surprises in this year's Oscar nominations.

In this episode, I walk you through what a sprint offer actually is (and what it's not), who it works best for, and why it's such a powerful step for service providers who've been doing done-for-you work and want to move into more strategic, scalable offers. You'll hear how I designed Parade, my own two-week sales sprint, why clarity of promise matters more than big claims, and how elements like community, structure, accountability, and challenge can massively boost engagement and results. I also talk honestly about what to think through before you run a sprint, such as audience readiness, pricing positioning, logistics, and why support behind the scenes can make or break the experience. If you want an offer that feels exciting, accessible, and genuinely valuable—both for your clients and your bank balance—this episode will help you decide whether a sprint belongs in your ecosystem, and how to approach it in a way that works. What You'll Learn in This EpisodeWhat defines a sprint offer and how it differs from programmesWho sprint offers work best for (and when to wait)Why urgent, focused outcomes sell better than vague promisesThe key components of a successful group sprintHow a sprint can act as a powerful warm-up offer in your ecosystemCommon watch-outs around pricing, logistics, and delivery"Sprint offers sit beautifully in an ecosystem because they create momentum without long-term commitment." Step into my festival world...

Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Financial Intelligence Toolkit Want more cash flow? This episode is for you.Steve breaks down why taking on more debt usually makes cash flow worse, not better. He shares a real example of a business that got buried by high-interest loans and explains how cash problems actually start much earlier than most owners think.You'll hear a simple way to change how you price and structure your offer so cash comes in sooner, instead of months later. This works whether you're in a tight spot today or just tired of feeling behind on cash.If payroll, vendors, or your line of credit are always in the back of your mind, this episode will hit close to home._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.LinkedIn | YouTube coltivar.com

WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comTAMPA PROPERTIES:1) https://www.airbnb.com/rooms/1029557714426114517?source_impression_id=p3_1762789330_P3QMjh9hYFX9ZhRu&modal=PHOTO_TOUR_SCROLLABLE2) https://www.airbnb.com/rooms/1526024773485207902?guests=1&adults=1&s=67&unique_share_id=0e41fa09-cd94-410d-811f-d43a680212df&source_impression_id=p3_1762876807_P31FPga1TjGtjiq63) https://www.airbnb.com/rooms/1418406465427161515?source_impression_id=p3_1762876783_P3EGZFR_WSrbKitV4) https://www.airbnb.com/rooms/991340629644230893?source_impression_id=p3_1762876779_P3A5t4Fw9dQrrpBgBRADENTON, FL PROPERTY:https://www.airbnb.com/rooms/1504309365746408385?guests=1&adults=1&s=67&unique_share_id=e2413db9-3af7-4b66-94db-cf94056e6582&source_impression_id=p3_1769348604_P3S81Tbd5C4ogmXaChapters00:00:00 Intro00:02:50 Insights from the Tampa Case Study00:03:19 The Importance of Marketing in Vacation Rentals00:10:23 The Role of Photos in Attracting Guests00:15:47 Crafting Compelling Titles and Headlines00:22:48 Leveraging Reviews for Trust and Credibility00:25:57 The Role of Social Media in Marketing00:29:20 Pricing Strategies and Discounts00:31:28 When to Start Running Ads00:33:50 The Ultimate Goal of Marketing

We start with desire, because your clients are not buying websites, copy, coaching containers, or audits, they're buying what comes after those things. I talk about how to move away from selling features and start selling the emotional, identity, and lifestyle shifts your work creates. This alone can completely change how compelling your offer feels.I also dig into why speed, simplicity, and clarity matter so much right now, and how overcomplicating your offer quietly kills urgency. Finally, why underpricing can make an offer feel less valuable, not more and why themed, experiential offers stand out in a sea of samey services. If your offer has started to feel flat or hard to sell, this episode will help you spot exactly where the energy has leaked and how to bring it back. What You'll Learn in This EpisodeWhy people buy desire and impact, not deliverablesHow using your own words (not AI copy) increases trust and urgencyThe role of speed, simplicity, and ease in high-converting offersHow to address objections by naming the cost of not taking actionWhy a clear methodology makes your offer feel safer to buyHow pricing and theming can instantly elevate perceived value"People aren't buying the thing you sell, they're buying who they get to be after it works." Step into my festival world...

“Say you've calculated your price and it comes out at £120,121.  Most would round it down to £120,000.  That's completely wrong.”  That's what Robert Cialdini told me on the latest episode of Nudge.  He also explained why the Prime energy drink first succeeded and then flopped.  How Disney kept us hooked on classic movies.  And how he applies the authority bias to sell his own products.  ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,226 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New & expanded ed.). Harper Business. Dunn, E. W., & Norton, M. I. (2013). Happy money: The science of happier spending. Simon & Schuster. Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. West, S. G. (1975). Increasing the attractiveness of college cafeteria food: A reactance theory perspective. Journal of Applied Psychology, 60(5), 656–658. Wilson, P. R. (1968). Perceptual distortion of height as a function of ascribed academic status. Journal of Social Psychology, 74(1), 97–102. Worchel, S., Lee, J., & Adewole, A. (1975). Effects of scarcity on value perception: The cookie-jar study. Journal of Personality and Social Psychology, 31(5), 791–799.

Join Megan's Rise To the Top Facebook Group Here: https://www.facebook.com/groups/risetothetopwithmegandipiero/Read her book, She Sells, here: https://megandipierocoaching.com/she-sellsSummaryIn this engaging conversation, Megan DiPiero shares her journey as a successful photographer and educator, emphasizing the importance of mindset, pricing strategy, and creating a full-service experience for clients. She discusses the challenges photographers face in a competitive market and offers insights on how to break free from low pricing cycles. Megan also highlights the significance of valuing one's work and the transformative power of providing exceptional service. Listeners are encouraged to embrace their passion for photography while also thinking like business owners to achieve profitability.TakeawaysSuccess comes down to method, mindset, and magic.Mindset is the first most important thing in business.Understanding your cost of doing business is crucial.You can create a sustainable, profitable business.You don't have to compete in a race to the bottom.Providing a full-service experience enhances client satisfaction.Clients will pay for convenience and exceptional service.Transitioning to full-service photography can be done quickly.You can achieve high pricing in any market.Your passion for photography can lead to profitability.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Learn the essential pricing strategies every photographer must master to turn your passion into profit!

Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check Financial Intelligence Toolkit Most business owners think they're profitable. Most are wrong. In this episode, Steve breaks down why even companies with CPAs and clean-looking financials often misunderstand their real margins. He explains how messy books distort gross profit, lead to bad pricing decisions, and quietly drain cash. You'll also learn why profit alone doesn't matter, and why this one thing is the real test of whether your strategy is actually working. If you've ever wondered why you're busy, growing, and still tight on cash, this episode will connect the dots. _______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.LinkedIn | YouTube coltivar.com

Ever wondered what actually changes when you stop guessing your prices and start backing your expertise? In this episode, you'll hear Faith Morris share how joining Dreamium in early 2025 transformed the way she saw herself, her business, and her place in her niche. At the time, Faith was running her ops consultancy on bespoke retainers with a lot of pricing guesswork. Since graduating, she's generated over $30,000 in revenue from her Dreamium-created offers alone. This conversation—originally recorded for Faith's Non-Traditional Résumé podcast—dives into what shifted, what challenged her, and the parts of the programme that made the biggest difference to her confidence and results.You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

Send us a textSo many salon owners spend their time looking sideways instead of forward. They watch what everyone else is doing, copy systems, pricing, commission structures, and branding, and hope that if it worked for someone else, it will magically work for them, too.In this episode, we talk about why copying is one of the most dangerous habits in business. Not because learning from others is wrong, but because blindly copying skips the most important part: understanding your numbers, your values, your clients, and your vision.We break down why templates, playbooks, and “just follow this person” advice often fail, how copying becomes a shortcut for thinking, and why running someone else's business will never build confidence or long-term stability. We also talk about pricing, commission models, culture, AI, education, and why learning principles matter more than memorizing answers.If you want a salon that feels aligned, sustainable, and truly yours, this episode will challenge you to stop copying and start building.Your business should serve you, so that you can serve others.Borrow the principles. Build your own systems.Key TakeawaysCopying is often a shortcut for thinking.Templates don't replace understanding your own business.Blindly following others skips responsibility and learning.Pricing without knowing your numbers is dangerous.Being great technically doesn't mean you're ready to run a business.Borrow principles, not full systems.Culture becomes shallow when it isn't built on your own values.Copying guarantees you'll always be second best.Confidence comes from building something you understand.Small, intentional changes beat massive overhauls.Time Stamps00:00 – Welcome + why people copy 01:00 – Jen's opening take: have the conversation 05:00 – Todd's opening take: AI, tools, and base knowledge 10:00 – Why copying feels safer than deciding 13:00 – Pricing without knowing numbers is dangerous 15:00 – Technician skill ≠ business skill 17:00 – Why copying avoids responsibility 20:00 – Facebook advice vs real problem solving 22:00 – Copying skips learning 25:00 – Dunning-Kruger effect in business 28:00 – Borrow principles, not templates 30:00 – Cooking analogy: recipes vs techniques 32:00 – Discounts don't fix broken systems 35:00 – Copying creates a shallow culture 37:00 – You can only be second best when you copy 39:00 – What to ask instead of “what should I charge?” 42:00 – Build the business you want to work in 44:00 – Small changes > total overhauls 46:00 – Final thoughts: build your own pathLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

In the final episode of “Mastering the Hidden Margin", a special series on Build Better Work, our cast reveals where margin is truly lost—after the SPA agreement is signed. Join Tony Pericle,  Kara DeGraff, Scott Sinning, and Rick Wells as they break down how broken data flows, manual reconciliation, and missed renewals quietly drain 1–3% of SPA revenue every year. The conversation explores the full SPA lifecycle: digitizing supplier data, normalizing inconsistent formats, managing claim reconciliation, and enforcing renewal discipline. The panel shares side-by-side distributor and manufacturer perspectives, along with war stories from decades in pricing and contract administration. Practical guidance is offered on standardized templates, tolerance-based reconciliation, aging reports, centralized renewals, and preventing pricing chaos when SPAs expire unexpectedly.Time Stamps:0:00 - Intro2:54 - SPA Life Cycle4:01 - Consolidating and Internalize Data9:00 - Claims and Disputes11:27 - Reconciliation of Claims13:28 - Renewing Contracts19:19 - Leveraging “White Space”22:05 - The Hidden Margin24:22 - New Customers/ New SPAs29:02 - AI in Distribution30:41 - 3 Most Important Features for Distributors to Know31:52 - How to Prevent Leakage33:02 - Most Important Characteristics for SPA Leadership36:49 - ClosingGuests:Tony | tony@profitoptics.com: Tony Pericle is the founder of ProfitOptics and one of the most innovative minds in the distribution industry. With over 30 years of experience—from frontline sales to leading AI-powered transformations—he's helped major distributors unlock hidden margin, optimize operations, and scale pricing strategies. Cara | linkedin.com/in/caradegraff: Cara DeGraff is a VP of Production Management at Vistex and leads a global team that manages all aspects of product management and product education. Since joining Vistex in 2007, Cara welcomes the challenge of solving companies' problems and optimizing their processes through Vistex solutions. Prior to Vistex, Cara worked for both manufacturers and distributors with SAP as their ERP, and across a variety of industries managing and implementing a myriad of business processes.Scott | scott@pricingfordistributors.com: Scott Sinning founded Pricing For Distributors in 2022 after a 30-year career in wholesale distribution with Graybar Electric. As former VP of Pricing Strategy, he knows about the margin challenges and opportunities faced by distributors. He is a "business guy" that came up through the ranks, but his career also included lead roles on ERP and pricing software projects where he learned how to drive successful change at scale.ABOUT BUILD BETTER WORK PODCAST Build Better Work by ProfitOptics is a podcast about the power of technology to transform work and lives with our host Greg Stivers. The show is produced by ProfitOptics, a technology consulting firm that builds software and engineers data solutions to drive business performance for mid-size and enterprise companies. CONNECT WITH PROFITOPTICS ProfitOptics.com Follow us on LinkedIn

Returning to our conversation, “Mastering the Hidden Margin", a special series on Build Better Work, our panel dives into the heartbeat of SPA success: negotiation. Moving beyond history and systems, this episode focuses on how distributors should ask for SPAs—credibly, proactively, and with data that builds trust instead of friction. Joining us again is Tony Pericle, Scott Sinning and Kara DeGraff, in a conversation that outlines why SPAs are not about discounts, but about positioning distributors as true partners to manufacturers.The group breaks down what separates a strong SPA request from a weak one: clarity on customer and product, realistic volume commitments, competitive context, and a plan that can be tracked and validated over time. They explore who should own SPA negotiations at different levels of the organization, how sales teams should be coached, and why accountability and follow-through matter as much as the initial cost ask.Time Stamps:0:00 - Intro2:36 - Good vs Bad SPA Request4:19 - Relationships and Information6:06 - Information Distribution for SPA Success12:58 - What to Ask for & What to Ask for14:53 - How to Position Yourself to Ask for a SPA16:54 - What Does a “Legit” SPA Deal Look Like?20:22 - Get the Most in SPA Negotiation23:48 - ClosingGuests:Tony | tony@profitoptics.com: Tony Pericle is the founder of ProfitOptics and one of the most innovative minds in the distribution industry. With over 30 years of experience—from frontline sales to leading AI-powered transformations—he's helped major distributors unlock hidden margin, optimize operations, and scale pricing strategies. Cara | linkedin.com/in/caradegraff: Cara DeGraff is a VP of Production Management at Vistex and leads a global team that manages all aspects of product management and product education. Since joining Vistex in 2007, Cara welcomes the challenge of solving companies' problems and optimizing their processes through Vistex solutions. Prior to Vistex, Cara worked for both manufacturers and distributors with SAP as their ERP, and across a variety of industries managing and implementing a myriad of business processes.Scott | scott@pricingfordistributors.com: Scott Sinning founded Pricing For Distributors in 2022 after a 30-year career in wholesale distribution with Graybar Electric. As former VP of Pricing Strategy, he knows about the margin challenges and opportunities faced by distributors. He is a "business guy" that came up through the ranks, but his career also included lead roles on ERP and pricing software projects where he learned how to drive successful change at scale.ABOUT BUILD BETTER WORK PODCAST Build Better Work by ProfitOptics is a podcast about the power of technology to transform work and lives with our host Greg Stivers. The show is produced by ProfitOptics, a technology consulting firm that builds software and engineers data solutions to drive business performance for mid-size and enterprise companies. CONNECT WITH PROFITOPTICS ProfitOptics.com Follow us on LinkedIn

In this first episode of Mastering the Hidden Margin, a special series on Build Better Work, host Tony Pericle pulls back the curtain on SPAs—special pricing authorizations and agreements, also known as deviations, chargebacks, ship-and-debit, and invoice verification. He's joined by industry veterans Scott Sinning and Cara DeGraff, who bring decades of experience across electrical distribution, medical supply, high tech, and enterprise rebate/pricing solutions. Together, they trace how SPA programs emerged from messy manual workarounds into one of the most important—and misunderstood—margin levers in distribution.Tony, Scott, and Cara also share their experience to describe what “good” SPA management actually looks like. They explore how digitization, data synchronization, and better analytics can reduce leakage, shrink reconciliation backlogs, and free sales teams from spreadsheet purgatory. If you're responsible for pricing, margin, or channel strategy in a distributor or manufacturer, this episode will give you the language, stories, and mental models you need to start mastering your hidden margin.Time Stamps:0:00 - Intro2:25 - Guests and SPA Highlights10:49 - Problems SPAs Solve16:24 - What is Invoice Verification17:05 - SPAs = Competitive Advantage18:33 - Magnitude of SPAs20:30 - SPAs as a Manufacturer24:31 - Bring Data to the Conversation26:21 - Charge Backs and Price Masking29:23 - Synchronized Data35:50 - ClosingGuests:Tony | tony@profitoptics.com: Tony Pericle is the founder of ProfitOptics and one of the most innovative minds in the distribution industry. With over 30 years of experience—from frontline sales to leading AI-powered transformations—he's helped major distributors unlock hidden margin, optimize operations, and scale pricing strategies. Cara | linkedin.com/in/caradegraff: Cara DeGraff is a VP of Production Management at Vistex and leads a global team that manages all aspects of product management and product education. Since joining Vistex in 2007, Cara welcomes the challenge of solving companies' problems and optimizing their processes through Vistex solutions. Prior to Vistex, Cara worked for both manufacturers and distributors with SAP as their ERP, and across a variety of industries managing and implementing a myriad of business processes.Scott | scott@pricingfordistributors.com: Scott Sinning founded Pricing For Distributors in 2022 after a 30-year career in wholesale distribution with Graybar Electric. As former VP of Pricing Strategy, he knows about the margin challenges and opportunities faced by distributors. His career also included lead roles on ERP and pricing software projects where he learned how to drive successful change at scale.ABOUT BUILD BETTER WORK PODCAST Build Better Work by ProfitOptics is a podcast about the power of technology to transform work and lives with our host Greg Stivers. The show is produced by ProfitOptics, a technology consulting firm that builds software and engineers data solutions to drive business performance for mid-size and enterprise companies. CONNECT WITH PROFITOPTICS ProfitOptics.com Follow us on LinkedIn

In episode three, host Michael and special guests Mark Felix and Joel Robinson dive into the intricacies of pricing strategy, drawing valuable lessons from the retail and hospitality sectors. Joel, founder of Openr, shares insights from his extensive experience in both grocery and hospitality, emphasizing the transformative potential of sophisticated pricing management. Mark Felix, with a rich background in various retail roles including Chief Commercial Officer at the AA and positions at Sainsbury's and John Lewis, brings his expertise to the conversation. The discussion covers key value indicators, the importance of continuous experimentation in pricing, leveraging customer loyalty data, and the potential impact of AI and technology on optimizing pricing strategies. Key takeaways include the necessity for dynamic and data-driven approaches to pricing in the face of economic challenges, and the importance of creating a culture of experimentation to drive business value.Connect with Mark:https://www.linkedin.com/in/markfelix/Connect with the podcastJoin the Hospitality Mavericks newsletterTune in via your favourite podcast platform - here More episodes for you to check out here A big thank you to our episode sponsor Monotree.They help hospitality operators strengthen operations and scale company culture by creating a "Branded Front Door" for your workforce.Head to their website to sign up.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

What does it really take to build a short-term rental business that supports the life you want?Today we sit down with special guest Dan Rivers from Synergy Stays as they unpack the real motivation behind Dan's journey, from real estate sales to revenue management expert, all driven by the goal of creating a truly mobile lifestyle.In this episode, Dan shares practical pricing strategies, why listing optimization is a game-changer, and how shifting your mindset from “side project” to real business can unlock long-term success. Whether you're a new host or an experienced operator ready to sharpen your strategy, this conversation is packed with takeaways you can put to work right away.Things we discussed in this episode:Dan Rivers' background in real estate and short-term rentals.The importance of identifying and understanding your personal “why.”Transition from traditional real estate sales to a mobile business model.The evolution of Synergy Stays into a revenue management-focused company.The significance of effective revenue management in today's competitive market.Practical pricing strategies, including use of discounting and market data.The impact of guest reviews and ratings on rental success.The importance of listing optimization—pictures, keywords, amenities, and descriptions.Treating short-term rentals as a serious business, not just a hobby.The crucial role of mindset, goal setting, and continuous improvement in long-term business success.Get in touch with Dan:Facebook - ⁠⁠⁠⁠⁠⁠https://www.facebook.com/SynergyStays/Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.synergystayslocal.com#SmartStayShow #realestate #realestateinvestor #realestateagent #RealEstateInvesting #ShortTermRentals #RevenueManagement #AirbnbHost #RemoteWork #ListingOptimization #TravelWithKids #EntrepreneurMindset #PropertyManagement #BusinessGrowthFollow Us!Join Jason Muth of Prideaway Stays and Straightforward Short-Term Rentals and Real Estate Attorney / Broker Rory Gill for the first episode of SmartStay Show!Following and subscribing to SmartStay Show not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.SmartStay Show ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Prideaway Stays ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straightforward Short-Term Rentals ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Attorney Rory Gill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Muth on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn't broken, it just wasn't finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard. You'll hear exactly what I tweaked over several months—from curriculum and messaging, to pricing strategy, delivery, and the full program experience—and why those changes mattered. I talk about why branding alone won't save an offer, why beta pricing has a role, and why building something world-class requires time, focus, and a willingness to go into the trenches. If you've been side-eyeing an offer and thinking about binning it for 2026, let this be your sign to pause and consider what it might become with the right tweaks.What You'll Learn in This EpisodeWhy I almost removed Dreamium from my rebrand entirelyThe difference between a bad offer and an unfinished oneWhat I changed across curriculum, messaging, pricing, and deliveryWhy student experience was the biggest turning pointHow consistency and talking about one offer for 60+ days changed everything"The offers that become signature are the ones you're brave enough to refine instead of replace."You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

We'd love to hear from you. What are your thoughts and questions?In this conversation, Tim Street, a Marine veteran and real estate expert, shares his transformative journey and how he empowers homeowners to sell their properties without traditional agents. He discusses the pitfalls of the conventional real estate model, introduces the concept of the '$30,000 agent tax', and provides practical strategies for homeowners to navigate the selling process confidently. Tim emphasizes the importance of understanding the market, pricing strategies, and mitigating risks associated with selling a home. His mission is to equip homeowners with the knowledge and tools to preserve their equity and make informed decisions.Main Points:Tim's journey was shaped by transformative experiences in the Marine Corps and fatherhood.Failure can be a powerful teacher, leading to personal growth and purpose.Tim's mission is to empower homeowners to sell without traditional agents.The '$30,000 agent tax' represents the hidden costs of using real estate agents.Homeowners can mitigate risks by being proactive in the selling process.Understanding appraisal gaps and inspection issues is crucial for sellers.Homeowners should leverage their knowledge of their property to price it effectively.Strategic underpricing can create urgency and competition among buyers.Tim offers resources and courses to help homeowners navigate the selling process.The ultimate goal is to help families create memories and legacies through financial empowerment.Connect With Timothy Street:tim@foolprooffsbo.comwww.foolprooffsbo.comTake the suitability quiz - www.foolprooffsbo.com/quizhttps://www.linkedin.com/in/timothyjstreet/www.facebook.com/foolprooffsboinstagram.com/foolprooffsboyoutube.com/@foolprooffsbotiktok.com/thefsboguy

Today we're breaking down Databricks, a $130B private company that helps companies collect, store, and process very large amounts of data, and then use that data to run analytics and train machine learning models. Databricks sits in the middle of modern data systems, connecting raw data pipelines to the tools teams use to analyze information and build AI. If you've worked on large-scale data or AI projects, there's a good chance Databricks was part of the stack, often operating behind the scenes. My guest is Alan Tu, portfolio manager and analyst at WCM Investment Management, which invested in Databricks in late 2024. Alan explains what Databricks actually does for customers, why it remains one of the least understood large private software companies, and how its academic origins and founding team shaped its evolution from an early data-engineering product into a broad commercial platform. We also discuss common misconceptions about the business, how Databricks fits into the modern AI stack, what has changed since the last time we covered the company, and how its scale, product strategy, and capital position differentiate it from competitors. Note: This conversation was recorded on December 10, 2025, so all numbers are reflective of what was publicly available on that date. Please enjoy this breakdown of Databricks. For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠⁠⁠⁠⁠⁠⁠ here.⁠⁠⁠⁠⁠⁠⁠ —- This episode is brought to you by⁠⁠⁠⁠ ⁠Portrait Analytics⁠⁠⁠⁠⁠ - your centralized resource for AI-powered idea generation, thesis monitoring, and personalized report building. Built by buy-side investors, for investment professionals. We work in the background, helping surface stock ideas and thesis signposts to help you monetize every insight. In short, we help you understand the story behind the stock chart, and get to "go, or no-go" 10x faster than before. Sign-up for a free trial today at⁠⁠⁠⁠ ⁠portraitresearch.com⁠⁠⁠⁠⁠ — Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit⁠⁠⁠⁠⁠⁠⁠ joincolossus.com/episodes⁠⁠⁠⁠⁠⁠⁠. Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠). Timestamps  (00:00:00) Welcome to Business Breakdowns (00:02:34) Introducing Databricks and Guest Alan Tu (00:03:22) Understanding Databricks' Core Functionality (00:09:15) The Founding Story of Databricks (00:23:54) Databricks' Evolution and Product Expansion (00:30:06) Databricks vs. Snowflake: Market Competition (00:35:36) Databricks' Strategic Vision and Market Impact (00:38:14) The Rise of Big Data and Databricks' Core Value (00:39:27) Understanding Databricks Through a Credit Card Fraud Use Case (00:44:35) Databricks' Role in AI and Machine Learning (00:51:12) The Competitive Landscape and Cloud Partnerships (00:54:54) Financial Dynamics and Pricing Strategies (01:09:37) The Future of Databricks: Risks and Long-Term Vision (01:12:54) Conclusion and Final Thoughts

This episode of Predictable B2B Success features host Vinay Koshy in conversation with solopreneur and agency founder Mike Moll. They discuss the strategies required to secure high-profile clients such as Volvo and the government of Canada, while maintaining focus and avoiding burnout. The conversation offers candid insights into the challenges and key breakthroughs that drive sustainable agency growth. Mike Moll shares lessons learned from ego-driven mistakes and explains how a significant mindset shift transformed his business. He and Vinay Koshy examine why attempting to serve everyone leads to inefficiency, and how focusing on core strengths can improve positioning, pricing, and overall success. The episode provides practical frameworks for value-based pricing, strategies to differentiate your business amid AI competition, and actionable guidance for future-proofing your operations with effective tools and processes. It is designed for those seeking to remain relevant, attract ideal clients, and build a business that supports both financial and personal goals. Some topics we explore in this episode include: Leadership and Mindset Shifts: Mike Moll's journey from ego-driven management to effective leadership.Niche Positioning: The importance of specializing rather than trying to serve everyone.Playing to Your Strengths: Delegating weaknesses and focusing on personal strengths.Founder Self-Awareness: Understanding your own vision and business style.Value-Based Pricing: Moving from deliverables-based pricing to charging for outcomes and results.Effective Discovery and Questioning: Uncovering the true value and needs for each client.Making Intangible Services Tangible: Demonstrating the value of hard-to-quantify services like design.Common Sales Call Mistakes: Not listening, not closing, and failing to connect solutions to pain points.Client Communication for Retention: Keeping clients engaged through ongoing, proactive communication.Leveraging Automation and Tools: Improving profitability with technology and automation, not just higher prices.And much, much more...

I talk about why creativity now belongs in every business (yes, even the “dry” ones), and why originality in your voice and messaging matters more than ever. This isn't about chasing trends or letting AI write your soul out of your copy, it's about building offers that sound like you, feel human, and stand out because they're layered with story, theme, and personality. If you've been playing it safe, this episode will gently nudge you to be braver. We also dig into customer lifetime value, because keeping great clients is far easier than constantly chasing new ones. I'll walk you through why retention, experience, and thoughtful touchpoints across the whole journey are becoming non-negotiable if you want word-of-mouth, repeat work, and real loyalty. This is about creating a world your clients want to stay inside, not just a one-and-done service. And finally, I'm calling you to double down. One revenue-driving, reputation-building headliner offer. Less creating, more committing. Alongside that, becoming obsessed with feedback, real, honest data that helps you evolve instead of guessing. If 2026 is your year to simplify, specialise, and go all-in on what works, this episode will set the tone. What You'll Learn in This EpisodeWhy offers need to become creative experiences, not just professional servicesHow originality in your voice and copy helps you stand out in a noisy marketWhy focusing on customer lifetime value beats chasing new leadsThe power of doubling down on one headliner offer instead of creating moreHow feedback (direct and anonymous) becomes your most valuable growth data"Offers are no longer deliverables for sale. They're branded experiences and the stakes are higher now." Step into my festival world...

If you're trying to choose a price for your offer and it feels like throwing a dart blindfolded—you're not alone. This episode gives you a 2 Step System designed from a grounded, experienced perspective that'll help you set a price you and your leads feel good about.This solo episode is a mini-masterclass in pricing psychology, offer creation for service based businesses and online entrepreneurs, and the art of choosing a number that feels good and sells well.We'll cover:Why resentment is a bigger threat than overpricingThe real reason your clients say “it's too expensive” (hint: it's not your price)What to consider before you even think about scalingWhy you should never lead with the priceMarketing, business, entrepreneurship, and social media are all touched on in this honest and tactical episode.Wondering how do you price a new offer to SELL? Service providers and online entrepreneurs who are about to launch a new offer and are spinning out about the “right” price to charge need to listen to this one.

Keywords   branding, entrepreneurship, public relations, personal branding, networking, female entrepreneurs, business growth, content creation, pricing strategy, marketing Takeaways   Personal branding is crucial for entrepreneurs. Networking is essential for business growth. Understanding your audience helps tailor your messaging. Content creation should be consistent and engaging. PR should not be gatekept; it should be accessible. Charging what you're worth is important for sustainability. Utilizing platforms like Substack can enhance visibility. Podcasts are a powerful medium for reaching audiences. Discounting services can harm the industry as a whole. Building a strong personal brand can lead to more business opportunities. Summary   In this engaging conversation, Melinda Jackson shares her journey from a small town in North Carolina to becoming a successful entrepreneur in the PR industry. She discusses the importance of personal branding, networking, and understanding one's audience in building a business. Melinda emphasizes the need for consistent content creation and the value of charging what you're worth. She also highlights the role of podcasts and platforms like Substack in enhancing visibility for entrepreneurs. As she navigates the challenges of running her own business, Melinda shares her future plans and her mission to empower female entrepreneurs. Titles   From Small Town to Big Dreams: Melinda's Journey The Power of Personal Branding in Business Sound bites   "Networking is essential for business growth." "Personal branding is crucial for entrepreneurs." "Empowering female entrepreneurs is my mission." Chapters   00:00 Introduction and Background 05:16 Journey to Los Angeles and Early Career 10:28 Transitioning to Entrepreneurship 17:16 Building a PR Business 23:07 Focus on Female Entrepreneurs and Personal Branding 26:32 Navigating Client Relationships and Online Presence 32:54 Building a Personal Brand for Small Business Owners 38:56 The Value of Sharing Knowledge and Expertise 44:39 Pricing Strategies and Industry Standards 46:20 Future Goals and Business Development

In this episode, we break down the exact pricing framework we use to price our work sustainably and have confidence when it comes to raising your rates. This isn't about copying competitors or guessing what clients will tolerate. It's about math, value, and building offers that actually support the life you want in 2026.Inside the episode, we cover:How to calculate a real pricing floor (and why guessing keeps you stuck)What CTO actually is — and what should never be included in itWhy your pricing floor is not your priceHow to raise your rates when more is at stake (without feeling scammy)A real-world brand job example that walks through the numbers end to endIf you're a photographer, filmmaker, or creative service provider heading into a new year and thinking about raising your prices, this episode will give you a clear, practical starting point.Join us in the Convoy of Hope ONE DAY campaign:As we talk about money, value, and sustainability, we also want to invite you to use your business for good. The ONE DAY campaign is simple: take your 2025 revenue, divide it by 365, and consider giving one day's worth to help feed kids in need. Just $120 feeds one child for an entire year.Our goal is to feed 100 kids in 2026, and we'd love for you to be part of finishing it. We are over 65% of the way to our goal of feeding 100 kids for all of 2026!If you want to join the 400+ graduates who have made $112M over the last 6 years & who are succeeding at doing what they love, crossing the 6 figure mark and breaking the creative struggle.. Round 15 starts in Feb 2026!In the 6 Week Creativ Rise Mastermind, you will learn (and implement):How to build a 6 figure business foundation through creating unique and accurately priced offersMastering attracting ideal clients through building a clear and solution-oriented brand strategyNurture and build a high-value network of potential clientsCreate a marketing lead generation system (both outbound and inbound) that brings the right clients through your doorLearn to sell like a pro with confidenceScale your creative business to 6 figures and beyond in a healthy, sustainable wayIf you are a photographer- filmmaker- content creator- social media manager in the wedding or brand space.. THIS IS FOR YOU!Get all info and watch client testimonials here - ⁠⁠www.creativrise.com/⁠Free Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Productivity Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/productivity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Money Management Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠apple.co/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@joeyspeers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@christyjspeers⁠

Latasha James is a marketer, content creator, and coach. She's ditched the corporate grind to do meaningful work as a business owner. Today, she's lucky to help other talented humans do the same.Latasha teaches others to build freelancing businesses of their own through self-paced online courses, one-on-one and group coaching, my podcast, and weekly YouTube videos.She's passionate about creating content, helping others grow, and doing meaningful work. Sound like she might be a fit? Let's chat! ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing's most accepted conventions: the order of good, better, best. In this episode, Michael shares original research showing how simply changing the display order to best, better, good can significantly increase purchase intent and revenue. Drawing on behavioral economics, loss aversion, and real-world testing, he explains why buyers react differently when the most expensive option is presented first.   Why You Have to Check Out This Episode: Learn how reversing plan order increased top-tier selection by 15 points in controlled testing. Understand how loss aversion works against you in traditional pricing pages and how to flip it. Discover when best, better, good works and when it can hurt retention and Net Revenue Retention (NRR).   "By simply changing the order of plans, we increased revenue by nearly 11% without changing price or features."  – Michael Mansard   Topics Covered: 01:16 - Best, Better, Good vs. Plan Order. Why the order of pricing plans matters and how flipping it can change buyer decisions. 06:23 - The Compromise Effect in Decision-Making. Why buyers gravitate toward the middle option and how loss aversion shapes that behavior. 08:11 - How Plan Order Impacts Choice. What happens when the most expensive plan is shown first and why it reframes value. 11:39 - Pricing Strategy and Consumer Behavior. How buyers justify decisions emotionally versus rationally when evaluating plans. 15:10 - Rethinking Good, Better, Best. Why traditional pricing layouts may limit revenue and when best-first works better. 18:11 - Customer Satisfaction and Pricing Strategy. Risks to churn and net retention and why right-selling matters more than upselling. 22:53 - How to Test Monetization Strategies. Why A/B testing, qualitative feedback, and small-scale experiments are essential.   Key Takeaways: "A very basic tweak, changing the order from good, better, best to best, better, good, can lead to significant revenue uplift." – Michael Mansard "Best, better, good reframes the buying question from 'Is it worth paying more?' to 'Why wouldn't I choose the best?'" – Michael Mansard "Loss aversion means the feeling of losing is much stronger than the feeling of gaining." – Michael Mansard "Pricing pages should make trade-offs clearer, not more confusing." – Michael Mansard   People & Resources Mentioned: INSEAD – Where the research originated through executive education Loss Aversion Theory – Behavioral principle driving buyer choice Goldilocks / Compromise Effect – Why buyers avoid extremes Disney+, Wix, Apple – Examples of best-better-good pricing SurveyMonkey – Example of plan order varying by segment   Connect with Michael Mansard: LinkedIn: https://www.linkedin.com/in/michaelmansard/ Article: It's Time to Flip Good, Better, Best on Its Head  (published on LinkedIn)   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving Email: mark@impactpricing.com