Podcasts about nextiny marketing

Interview with Megan Sullivan - Creative Director at Nextiny Marketing Megan Sullivan is a talented and driven Creative Director at Nextiny Marketing, a leading digital marketing agency that helps businesses of all sizes achieve their marketing goals. Megan's journey toward her current role started at Lee University in Cleveland, where she discovered her passion for combining creativity and business in the world of marketing. With more than half a decade of building CMS websites - Megan is an expert at understanding and visualizing messaging and branding and her keen understanding of the power of strategic marketing has helped numerous businesses in driving growth. Tune in to the latest episode of Marketer of the Month to learn about brand storytelling, website creation, optimization, user experience and much more! On the Menu: 1. The importance of research, planning, and site structure in creating effective and user-friendly websites 2. Website optimization with the help of Hubspot CMS and data analysis tools like Moz 3. Using the story brand methodology to structure a webpage and simplify marketing guesswork 4. Creating visually aligned content that communicates the client's brand story and character 5. Handling client feedback and making design decisions that improve brand communication 6. Focusing on pages with conversions, heat mapping, and regular inventory of website performance

In this week's episode of Martech Masters, Gabriel's joined by Kerel Cooper, Chief Marketing Officer at LiveIntent and co-founder of the Minority Report podcast. Kerel shared his thoughts on his podcast which focuses on highlighting people of color, women & LGBTQ+ community within business, media and tech, the differences in preparing live virtual events vs a produced video series and the benefits of each, his journey and how he became the CMO at LiveIntent, and lastly, his passions in life and some excellent show recommendations. Sit back and relax as you listen to this week’s episode of Martech Masters!

Video is an intense medium, and while every business should think about including video in their business strategy and processes, most struggle with doing so. Why? There's a lot of time and energy that goes into video production whether you're new at it or not. Today's guest is the CEO of Nextiny Marketing, a company that specializes in video. We welcome Gabriel (Gabe) Marguglio to the show to discuss how video can enhance brand affinity. So, as the guy that collects typewriters, how did he get here?Learn about how video can enhance your brand affinity in this episode.If you'd like to follow Gabe you can do so in these locations:  Twitter - @g_marguglio LinkedIn - Gabriel Marguglio Podcast - MarTech Masters If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.comAnd if you want to watch the video recording of this episode, you can do so athttps://blog.imaginellc.com/theblackline/video-enhances-brand-affinity and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.

Ben Jablow joins Martech Masters to discuss Postal.io and how it can help with your marketing and sales engagement. Ben explains the in's and out's of Postal.io, the services they offer, the unique ways people have been using Postal, as well as Postal's presence at Inbound 2020.

Nick Salvatoriello joins this week's Martech Masters to talk about his history within the Marketing world. Nick dives into details of the beginnings of HubSpot and the unique approach they took to grow and innovate within the Marketing world, strategies he has seen over the past 10 years that have been successful, and his experience with Media Junction.

Jay Acunzo, creator, author, and showrunner joins this week’s episode of Martech Masters to discuss all things podcasting. Jay goes through his history of how he became in the position of the podcasting world, the steps to take to launch a new series, and the importance of building an emotional connection to your brand so people will digest your content while enjoying it.

This week on Martech Masters, Gabriel sits down with Samantha Ceppos, Director of Global Partner and Platform Marketing at HubSpot to discuss the HubSpot Partner Program in detail. Samantha explains the benefits software partners and agencies would see when joining a Partner Program and the changes the program has overcome during the pandemic.

This week on Martech Masters, Gabriel sits down with Katie Burke, Chief People Officer at HubSpot to discuss various topics surrounding remote work, company culture, and diversity. Katie talks about the challenges the HubSpot team faced when transitioning to remote work as well as what they've learned, the importance of company culture and how team members should feel embraced by their company, as well as the diversity within the team and the benefits it brings.

Gabriel sits down with David Weinhaus, Global Head of Partner Sales Enablement, to discuss the importance of adapting a sales strategy in a time of crisis. David goes through the sales process and how the pandemic has adjusted that process. David also discusses the industries that have found positive outlooks in a time of uncertainty and in-depth details about the Lion Program within HubSpot.

In this week’s episode of Martech Masters, Gabriel sits down with CEO & Co-Founder of Referral Rock, Josh Ho, to talk on the relevance of referrals to help grow your business. Gabriel and Josh talk at length in the discussion about the perception of referrals, how to utilize referrals for organic growth, and the steps to take to implement a successful referral program.

Gabriel sits down with Kevin Dunn, Academy Manager at HubSpot Academy, to discuss how HubSpot Academy adapted their video strategy to remote productions. Kevin talks about the his experience as well as the HubSpot Academy’s experience to move towards remote recording, what they’ve learned along the way, as well as the opportunities they’ve discovered during this journey. Kevin also has exciting news regarding World Certification Day at HubSpot and the benefits it brings to education.

This week, Gabriel sits down with Mikita Mikado, CEO & Co-Founder of PandaDoc, to discuss the importance of removing friction in your sales process with digital contracts. Mikita explains what PandaDoc is and how it can help businesses transition and follow through with paperwork while working from home. Additionally, Mikita shares his insights on how we can adapt during a crisis and look at the positive outlooks for business.

This week, Gabriel sits down with John McTigue, Revenue Operations Manager at the Customer Journey Maestro, to discuss the importance of using revenue operations to optimize growth. John talks about the 4 pillars of successful revenue operations and how small businesses can implement this strategy as well as navigating through the current times and adapting your process to fit customers' experiences.

This week, Gabriel sits down with Mark Irvine, Director of Strategic Partnerships at Wordstream, to discuss the importance of adapting your PPC ads to the current times. Between re-purposing your advertisement budgets to the areas you can shift for success, you won't want to miss this episode of Martech Masters!

Working on adapting your business strategy during these tough times? Looking for marketing software to help your team with these strategies? Join Gabriel Marguglio, CEO of Nextiny Marketing and some of our favorite #MarTechMasters in discussing what businesses are doing to pivot, as well as the latest MarTech opportunities for you, your company and your clients. Subscribe to our channel to stay connected with the ever-growing MarTech community as we continue to learn and grow together.

Gabriel sits down with software partner and good friend Mike Donnelly, CEO of Seventh Sense to discuss some opportunities that a platform like Seventh Sense can provide in a time where it's more important than even to know your audience, respect their time, and be intentional in all email messaging. Check out this this episode to learn how you can set up the best execution possible for your email strategy and content.

This week, Gabriel sits down with Danny Wajcman, COO & Co-Founder of Lucky Orange, to discuss the importance of website optimization. Lucky Orange is a tool that can help you understand how users are interacting with your website and Danny points out the many benefits Lucky Orange can provide.

This week, Gabriel sits down with Katie Morrissey, a Sales Development Manager at Wistia, to discuss the several sides to sales and how implementing video can add value to your current sales strategy and content.

Gabriel sits down with software partner and good friend Pete Caputa, CEO of Databox, to discuss opportunities that Databox can provide in a time where it's more important than ever to understand your data. From focusing on what you can control to understanding how each part of your business is performing, this episode is filled with valuable content.

Gabriel sits down with Steve Pockross, CEO of Verblio and Paul Zalewski, Verblio's VP of Marketing to discuss what Verblio recommends businesses can do to alter their content creation and strategies for success during these times. From SEO to repurposing older content, this episode is rich with insights from these two MarTech Masters. If you're looking for opportunities to adapt your content strategy or perhaps just looking for a casual musical serenade by Steve Pockross himself, this is the episode for you. Enjoy!

Gabriel and Luke dive into the latest changes in the website design industry, how companies need a reliable and secured CMS platform that integrates with their CRM, and how companies are adapting their website development strategies with agile methods and the right technology. We also discuss the new features of the HubSpot CMS Hub and the introduction of the Pro and Enterprise levels. Luke also shares some great tips on his experience working remotely for years, and his secret on how to pick new books for inspiration and innovation.

Gabriel and Chris dive into how Wistia's team is providing remote video solutions for businesses looking to continue engaging with their clients and other companies alike. Wistia is a video marketing software tailored to the everyday marketer and one of their products, Soapbox, offers an effective and user-friendly way to create videos from wherever you are (in Chris's case- his basement!) Learn more

In this episode of Coffee Talks, Gabriel and part of the Nextiny team traveled to Colorado to sit down with Eric Pratt of Revenue River and discussed the importance of growing together. This episode is referred to as an Agency Swap because Eric and Gabriel discuss several topics on why it's important to stay connected and grow together.

In this week's episode, our Agency Strategist Kara sits down with Senior Manager of Verblio, Alexa Baray to discuss how combining your video strategy with effective written content is crucial. They talk about the different aspects of a content strategy, how you can break down that strategy to be more effective over time and adding in video to that strategy.

In this episode, our Creative Director Megan sits down with Lucky Orange's Bradley Friedman to discuss the importance of Optimizing websites for user experience. Whether it's a lead flow, an email, or a contact form, or a CTA, there might be small room for improvement to increase conversions.

In this episode, Our Agency Strategist Kara had the chance to sit down with Mike Donnelly, the CEO & Founder of Seventh Sense to discuss the importance of email in 2020. With technology and communication methods ever-changing, people are worried email might start to fade away with the beginning of the new decade. Mike is here to explain why email is more important than ever this year.

In this episode of Coffee Talks, HubSpot’s Sales Director, Dan Tyre, joined Gabriel to discuss the importance of empowering your sales team. They discuss the history of HubSpot, project Lion, and techniques your sales team can implement to improve their skill set.

In this episode of Coffee Talks, our Video Marketing Manager, Isabella, sits down with Revenue River’s Director of Multimedia, Tom Burgess to discuss video marketing topics. This is another episode based in Colorado at the Revenue River offices and we loved the opportunity to see how they operate their agency.

In this episode of Coffee Talks, our Agency Strategist, Kara, had the amazing opportunity to sit down with Pete Caputa from Databox. Kara & Pete discuss the creation of Smart Lists, the correlation between Wistia & Databox, and just the overall importance of data monitoring.

Season 2 Finale: We’ve come to the end, can you believe it? In this episode, Bryan & Kara of discuss the importance of email list segmentation. Talking points include the actionable takeaways from an email campaign, the inclusions and exclusions of lists, and the quality of reach vs the quantity of reach. Stay tuned for what's brewing for Season 3!

Are you trying to find out what users are doing on your website? In this week's Coffee Talks, Megan Sullivan, Creative Director at Nextiny Marketing, and Bryan Gorman, Senior Account Manager at Nextiny Marketing, discuss their tips to analyze and optimize your website user experience using tools like Google Analytics and Lucky Orange.

Why is it important for businesses to invest in education? There are plenty of benefits to educating both your team and your customers. In this episode of Coffee Talks, Kevin Dunn, Manager at HubSpot Academy, discusses ways to empower with education using HubSpot resources.

Have you been trying to come up with a solution to improve your brand awareness? Well, take a step back from those ad payments and switch gears as we dive into, what we believe, is the real solution to your engagement problems: creating episodic video content to increase your brand affinity.

In this episode of #Coffee Talks, Kara Inglis, Agency Strategist at Nextiny Marketing and Frank Herold, VP of Marketing & Sales at Freedom Senior Management discuss the evolution of Frank's "Marketing Mix" after embracing software and digital marketing efforts in the last decade. Frank has been working in the retirement industry for 30 years and has been exposed to a variety of marketing and sales strategy. After teaming up with Nextiny, embracing online marketing, video, and helpful marketing and sales software, Frank discusses the results he's seen over the last 8 years at his retirement communities and ultimately closing at a higher rate.

Gabriel Marguglio, CEO of Nextiny Marketing, joins us to discuss how he was able to maximize the opportunity around technology consultation. Learn how to embrace software, platform capabilities and become a platform consultancy agency.

Welcome to Coffee Talks, a series discussing the latest in inbound and video marketing. Sit back and relax as we dive into Episode 1: Wistia Channels. In this episode, you’ll hear Gabriel, Nextiny’s CEO, and Bryan, Nextiny’s Senior Account Manager, discuss Wistia’s Channels feature and how it directly relates as a video pillar page. Hope you enjoy!

In this episode of Coffee Talks, you’ll hear Jackie, Nextiny’s COO, and Kara, our Agency Strategist, discuss how diagnosing patients in psychology directly relates to how we work with clients in the marketing world. It’s a really interesting listen so sit back and enjoy this episode of Coffee Talks.

In this episode of Coffee Talks, Kara & Bryan, our Agency Strategist and growth analyst. They sit down to discuss how we at Nextiny devise our clients’ social media strategies as well as our own and add tips on where to start with a social media strategy. Sit back and enjoy!

In this episode of Coffee Talks, you’ll hear from Gabriel & Jackie, Nextiny's CEO & COO, as they discuss the history of Nextiny, how we’ve evolved as an agency, where we are today, and our outlook for the future! Enjoy!

In this episode of Coffee Talks, Bryan, Nextiny's Senior Account Manager and Gabriel, Nextiny's CEO, sit down to discuss Bandersnatch; Netflix’s new interactive movie associated with the popular series Black Mirror. The movie is a shift from product placement to product selection and the guys discuss in detail how it affects the marketing world. Sit back and enjoy this episode of Coffee Talks!

In this episode of Coffee Talks, Kara, our Agency Strategist, and Megan, our Creative Director, sit down and talk about the process of redesigning and optimizing a website. Enjoy the episode!

In this episode of Coffee Talks, Bryan & Gabriel sit down and discuss SEO in 2019 and how it’s ever-evolving. They also dive into detail on each type of SEO so sit back and enjoy this episode 8 of Coffee Talks!

In this episode of Coffee Talks, Gabriel, Nextiny’s CEO, and Megan, our Creative Director, sit down in this episode to discuss the benefits of using the HubSpot as a CMS. If you’ve been looking for the right place to migrate your website, this might be the episode for you! Hope you enjoy!

In this episode of Coffee Talks, Kara, our Agency Strategist, and Bryan, our Senior Account Manager, discuss automation and how to incorporate it into your marketing strategies. They’re really insightful and I think you guys are going to love this one so sit back and enjoy this week’s Coffee Talk!

In this episode of Coffee Talks, you’ll hear from Isabella, Nextiny's Video Marketing Manager and Gabriel, our CEO, on the importance of episodic content and why you should be creating videos today if you haven’t already started. If you’ve been wondering what all the buzz around episodic content is then this is the episode for you. Sit back and enjoy!

In this episode of Coffee Talks, Gabriel, our CEO, and Bryan, our Growth Analyst, sit down and discuss the different software we use on a daily basis and the implementation into HubSpot. Sit back and enjoy episode 12 of Coffee Talks!

In this episode of Coffee Talks, we'll be covering content strategy and how to start, track and optimize one. This episode features Bryan, our Growth Analyst, and a new voice to the pod, Dylan, who is a Content Marketer here at Nextiny. Enjoy the episode!

In this season finale of Coffee Talks, Isabella, our Video Marketing Manager, sits down with Aaron, our Multimedia Specialist, to discuss drones and what a person would need to do to operate a drone for their company. Sit back and enjoy the last episode of Coffee Talks Season 1!

In this episode of Coffee Talks, Gabriel, Nextiny’s CEO, and Kara, our Agency Strategist, discuss the pro’s and con’s of each: having someone in house working directly for your company as a marketer vs partnering with a full agency and the results you’ll get. Hope you enjoy!

Gabriel Marguglio of Nextiny Marketing joins us to talk video strategy: both as a customer service tool for your agency and as a service offering for your clients. Learn how to allocate resources and develop processes to start your own scalable video strategy today.