Podcasts about marketing resources

Ditch the guesswork as Kyle gives you the lowdown on must-have templates, socially savvy content tips, and neighborhood-friendly 'Pardon Our Dust' postcards that'll put you on the map. Quick fixes? Nope. Just smart, effective marketing that gets results. Tune in, dial in your marketing, and watch those leads roll in! Download the 5 Marketing Resources for Remodelers here!

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Alex Sandiford about his affiliate plugin, Siren Affiliates. Alex explains how the plugin simplifies the management of affiliate, loyalty, and royalty programs by centralizing various incentive structures. He discusses the development journey, challenges faced, and future plans for the plugin, including potential integrations. The conversation emphasizes the importance of building relationships with affiliates and providing them with the necessary tools and support to succeed. The episode concludes with insights into the ethical and collaborative aspects of affiliate marketing.Top Takeaways:The Power of Affiliate Relationships: Alex emphasizes that successful affiliate programs are built on strong partnerships and personalized support. Providing affiliates with both the right tools and fair compensation can lead to mutually beneficial success. It's not just about the percentage they earn, but about helping them market effectively.Siren's Pricing Structure: Alex outlines Siren's pricing tiers as very affordable, with a focus on bringing in early adopters. The initial pricing is $59 for the first year, renewing at $79. This pricing will likely increase as the plugin stabilizes and grows.Challenges in Affiliate Marketing Perception: Alex is focused on shifting the negative stigma around affiliate marketing by showing that it can be honest, impactful, and built on genuine partnerships. He contrasts the negative view of affiliates with the popular trend of influencer marketing, highlighting their similarities.Platform Migration and Customization: Siren offers platform migration support for users switching from other affiliate plugins like Affiliate WP. This feature has proven popular, and Alex plans to streamline the migration process to make it more efficient, showing a focus on enhancing user experience and meeting customer needs.Future Development Plans: While Siren does not yet have built-in tools for providing affiliates with marketing resources like images and copy, this is on Alex's roadmap. He recognizes the importance of giving affiliates the resources they need to succeed, although existing tools like Google Drive and the block editor can partially solve this for now.Mentioned In The Show:LifterLMSUdemyPayPalStripeKadenceAffiliate WPWooCommerceEasy Digital DownloadsLearnDashNorth CommercePersonalized WPRestrict Content ProGoogle DrivePartnerShip PodcastWP WorldMarcus BurnetteWordCampUS

In episode #33 of the Marketing Matters(™) podcast, you'll learn strategies to implement into your day as a business owner to increase your productivity and fulfillment. We'll talk about what goes into an ideal daily routine for a business owner, how to have a productive day as a business owner, and what you should prioritize every day as an entrepreneur.   Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE   Resource mentioned: Daily Routine Guide

In episode #32 of the Marketing Matters(™) podcast, you'll learn exactly what you need to know to avoid getting your ad account and Facebook profile hacked… which would prevent you from being able to run ads for a while. Hackers are going to hack… and they're getting better at it. You absolutely must listen to this episode if you plan to run ads on Meta (Facebook and Instagram) for your small business. Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE   Hacker resource articles mentioned in the video: How to confirm legit emails from Instagram How to avoid Scams (META) How to check if the email is from Facebook  

Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we're continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what's happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class

Exploring AI's Role in Legal Research, Data Analysis, and Client Management Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, he is joined by Karl Seelbach, an attorney, founder of Skribe.ai, and expert in legal marketing. They discuss the evolution of AI in the legal field and how AI tools have transformed legal research, data analysis, and legal marketing. Karl shares his experiences with different AI tools and the challenges of implementing them. They also explore the role of AI in decision-making, client management, and running a law firm. Karl provides insights on how to get started with AI in the legal field and emphasizes the importance of testing and evaluating different tools. Key Takeaways: AI tools have revolutionized legal research, enhancing efficiency and enabling natural language interactions with software. Implementing AI tools in the legal field can present challenges, such as choosing the right tool and addressing risks like hallucinations. AI can assist in decision-making by analyzing large data sets, spotting inconsistencies, and assessing exposure or potential jury verdicts. AI tech can also be leveraged to improve client management, from intake processes to chatbots and AI-powered phone support. Staying ahead in the legal tech space required resting and evaluating different AI solutions, considering cost-benefit analysis, and attending legal tech conferences.  Timestamps: 00:01 - Introduction to Karl Seelbach 01:45 - Evolution of AI in Legal Research 03:49 - Challenges of Implementing AI in Legal Research 04:10 - Leveraging AI Tools for Legal Research 08:10 - AI in Data Analysis and Case Evaluation 11:26 - Using AI for Assessing Jury Verdicts and Risk 12:07 - Starting with AI in Legal Practices 14:15 - AI in Medical Record Analysis 15:15 - AI in Client Management and Intake 18:22 - The Future of AI in Legal Marketing 19:14 - Ethical Considerations and Deep Fakes 21:35 - Introducing Scribd AI 22:43 - Speed and Efficiency in Legal Practices 25:25 - Staying Ahead with Legal Tech 27:20 - Final Thoughts and Advice Best way to contact Karl:  https://www.linkedin.com/in/kwseelbach/  Tweetables and Quotes:  “If you're not online, you're invisible to potential clients. A strong digital presence is no longer optional, it's essential.” @consultwebs “ SEO is about making sure your law firm is found by those who need your services. It's about visibility and relevance.” @consultwebs “Content marketing is about providing value. If you can educate and inform your audience, you'll build trust and credibility.”  @consultwebs “Social media is a powerful tool for law firms. It allows you to engage with your audience and build relationships.”   @consultwebs “PPC advertising can be a game-changer for law firms. It's about reaching the right people at the right time.”   @consultwebs   Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you: To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress Subscribe to LAWsome by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Learn more about Consultwebs Digital marketing for Lawyers and Law firms: Digital marketing SEO Web design PPC Local Services Ads Email marketing Search engine marketing Content marketing Social media marketing Video marketing Email marketing   Digital marketing Case studies for Law firms Marketing Resources for Lawyers   Consultwebs 8601 Six Forks Rd #400 Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://maps.app.goo.gl/p99f5Q2V2HeoYDmYA

  Sometimes it takes a village for a business to flourish. Discover ways to market your business with affinity partnerships and community involvement. All that and more in this episode!   Read the text version   Ask the Agent Survival Guide Podcast! Email us  ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Follow Us on Social!   Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance   Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/    Resources: 2024 CMS Compliance Regulation Updates for Agents ft. Alyson Seighman: https://link.chtbl.com/2023AlysonSeighman Are Your Medicare Marketing Materials Compliant? https://link.chtbl.com/ASG538 Community-Based Marketing for Insurance Agents: https://link.chtbl.com/ASG533 Community Engagement & ACA Marketing Suggestions for Agents: https://link.chtbl.com/ASG552 Do's and Don'ts of Medicare Compliance: https://link.chtbl.com/ASG542 Meet Your Sales Team: https://ritterim.com/meet-your-sales-team/ Medicare Advantage Open Enrollment Do's and Don'ts: https://link.chtbl.com/ASG574   Ritter Blog – Compliance Section: https://ritterim.com/blog/compliance/ Rules for Hosting a Compliant Medicare Sales Event: https://link.chtbl.com/ASG541 Rules for Hosting a Compliant Medicare Educational Event: https://link.chtbl.com/ASG540   References: Affinity Marketing Definition: https://www.techtarget.com/whatis/definition/affinity-marketing Complementary Business Definition: https://www.lawinsider.com/dictionary/complementary-business Medicare Marketing Guidelines: https://www.cms.gov/medicare/health-drug-plans/managed-care-marketing/medicare-guidelines Medicare Program; Contract Year 2024 Policy and Technical Changes to the Medicare Advantage Program, Medicare Prescription Drug Benefit Program, Medicare Cost Plan Program, and Programs of All-Inclusive Care for the Elderly: https://www.federalregister.gov/documents/2023/04/12/2023-07115/medicare-program-contract-year-2024-policy-and-technical-changes-to-the-medicare-advantage-program

  Elevate your business and move into the modern world of digital marketing. We've compiled the ultimate guide; listen for best practices, resources, and expert tips!   Read the text version   Ask the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Full-Service Digital Marketing Resources: $99 Social: https://www.99dollarsocial.com/ AgentMethods: https://www.agentmethods.com/ ConcierageBee: https://conciergebee.com/ Disruptive Advertising: https://disruptiveadvertising.com/ Firebelly Marketing: https://www.firebellymarketing.com/ Ignite Visibility: https://ignitevisibility.com/ KlientBoost: https://www.klientboost.com/ Lyfe Marketing: https://www.lyfemarketing.com/ ReminderMedia: https://remindermedia.com/ SEO Discovery: https://www.seodiscovery.com/   Self-Service Digital Marketing Resources: Constant Contact: https://www.constantcontact.com/ HostGator : https://www.hostgator.com/ HubSpot: https://www.hubspot.com/ Google Ads: https://ads.google.com/home/ Google Business Profile: https://www.google.com/business/ GoDaddy: https://www.godaddy.com/ MailChimp: https://mailchimp.com/ SocialBee: https://socialbee.com/   Squarespace: https://www.squarespace.com/ Wix: https://www.wix.com/ WordPress: https://wordpress.com/   Freelance Resources: Hubstaff Talent: https://hubstafftalent.net/ LinkedIn: https://www.linkedin.com/ Upwork: https://www.upwork.com/   Tutorials: How to Create a Facebook Business Page in 7 Steps: https://www.entrepreneur.com/business-news/how-to-create-a-facebook-business-page-in-7-steps/309107 How to Create a Google Business Profile: https://www.constantcontact.com/blog/how-to-create-a-google-my-business-profile/ How to Set Up and Optimize Google My Business in 5 Minutes: https://blog.hootsuite.com/google-my-business/ How to Use Meta (Facebook) Business Manager: Complete Guide: https://blog.hootsuite.com/facebook-business-manager-guide/   Ritter Resources: 8 Relationship Marketing Strategies for Insurance Agents featuring ReminderMedia's Luke Acree and Andrew Saksa: https://link.chtbl.com/ASG448 Agent Apps | Apps for Social Media Marketing: https://link.chtbl.com/ASGA52 Agent Apps | Project Management Apps: https://link.chtbl.com/ASGA27 Agent Apps | Wix vs. WordPress: https://link.chtbl.com/ASGA20231011 Four Reasons Why Ritter Should Be Your FMO Insurance Agency: https://link.chtbl.com/ASG391 Generate Medicare Leads Using Marketing Materials from ShopRitterIM: https://link.chtbl.com/ASG511 How to Keep Social Media Professional and Personal Simultaneously: https://link.chtbl.com/ASG443 Registration Link: https://app.ritterim.com/public/registration/ Ritter & ReminderMedia Partnership Offers Agents New Marketing Solutions: https://ritterim.com/blog/ritter-and-remindermedia-partnership-offers-agents-new-marketing-solutions/ Shop & Enroll Information: https://ritterim.com/shop-and-enroll/ The Ultimate Agent Resource List Pt 2: Keeping in Touch with Clients: https://ritterim.com/blog/the-ultimate-agent-resource-list-pt-2-keeping-in-touch-with-clients/   References: 187 Must Know Digital Marketing Statistics: https://www.demandsage.com/digital-marketing-statistics/ Medicare Communications and Marketing Guidelines: https://www.cms.gov/files/document/medicare-communications-marketing-guidelines-2-9-2022.pdf Online Marketing: The Who, The What, Why, & How of Digital Marketing: https://blog.hubspot.com/marketing/what-is-digital-marketing Share of those 65 and older who are tech users has grown in the past decade: https://www.pewresearch.org/short-reads/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/ The Ultimate Guide to Content Marketing in 2023: https://blog.hubspot.com/marketing/content-marketing   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance   Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ 

  Learn the ins and outs of traditional marketing insurance agents can use to promote their business. We cover the whole process: types of marketing materials, use cases, and where to source them!   Read text version   Design Resources: 99Designs: https://99designs.com/ Fiverr: https://www.fiverr.com/    Freelancer: https://www.freelancer.com/ Upwork: https://www.upwork.com/   Print Resources: 4imprint: https://www.4imprint.com/ Carvertise: https://carvertise.com/ FASTSIGNS: https://www.fastsigns.com/ Lead Concepts: https://leadconcepts.com/ MOO: https://www.moo.com/us/ Office Depot Printing Services: https://www.officedepot.com/l/print-and-copy/print-services Printful: https://www.printful.com/ Staples Print & Marketing Services: https://www.staples.com/services/printing/ Sticker Mule: https://www.stickermule.com/ Vistaprint: https://www.vistaprint.com/ Wrapify: https://wrapify.com/   Ritter Resources: Four Reasons Why Ritter Should Be Your FMO Insurance Agency: https://link.chtbl.com/ASG391 8 Relationship Marketing Strategies for Insurance Agents featuring ReminderMedia's Luke Acree and Andrew Saksa: https://link.chtbl.com/ASG448 Generate Medicare Leads Using Marketing Materials from ShopRitterIM: https://link.chtbl.com/ASG511 Registration Link: https://app.ritterim.com/public/registration/ Ritter & ReminderMedia Partnership Offers Agents New Marketing Solutions: https://ritterim.com/blog/ritter-and-remindermedia-partnership-offers-agents-new-marketing-solutions/ Shop & Enroll Information: https://ritterim.com/shop-and-enroll/   ShopRitterIM.com Resources: General: https://shopritterim.com/    Leads: https://shopritterim.com/ProductCategory?cat=leads Pens: https://shopritterim.com/ProductCategory?cat=pens Print Products: https://shopritterim.com/ProductCategory?cat=print   Promotional/Tradeshow Products: https://shopritterim.com/ProductCategory?cat=promo   Specialty Resources: AllOver Media: https://allovermedia.com/ ReminderMedia Branded Magazine Info: https://remindermedia.com/branded-magazines/ Ritter Agents working with ReminderMedia: https://remindermedia.com/ritter-insurance-get-started-today/   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance   Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ 

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we're going to discuss some ways you can free yourself up to work more "on" your business rather than "in" your business. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.   

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

Unlock the secrets of successful influencer marketing with guest Katie Stoller, an experienced marketer and author of the "Influencer Insider Guide.” Get ready for expert tips, strategies, and real-life stories on harnessing the power of influencers to grow your brand — plus practical advice and inspiring insights for building genuine relationships online. Learn more about your ad choices. Visit megaphone.fm/adchoices

To be considered a senior level marketing talent, one must possess a variety of skills and expertise. In order to have an effective marketing strategy, it is essential to have specialists who understand the various elements of marketing and can apply them in the most effective way. Listen to Sheila Kloefkorn, CEO and President of KEO Marketing, as she discusses how to find senior-level marketing resources. Show NotesConnect With:Sheila Kloefkorn: Website // LinkedIn The Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you looking for some great marketing resources to help grow your real estate business? Look no further! In this Podcast episode, we welcome USA Mortgage Senior Vice President of Marketing, Chelsea Vonder Haar and Mortgage Loan Originator, Liz Tomasulo to share some of their favorite marketing strategies and resources available that you can use to make a successful marketing campaign! You can contact Chelsea Vonder Haar at chelsea@usa-mortgage.com and Liz Tomasulo at ltomasulo@usa-mortgage.com Mortgage Loan Originator NMLS# 2192546 Licensed Lending Area: GA, IN, KY and OH. 1077 State Route 28 Unit 107 Milford, OH 45150. Company OH Lic# OH #RM.850291.000. Or go to www.USAMORTGAGE.com Company NMLS: 227262

Are you looking for some great marketing resources to help grow your real estate business? Look no further! In this Podcast episode, we welcome USA Mortgage Senior Vice President of Marketing, Chelsea Vonder Haar and Mortgage Loan Originator, Liz Tomasulo to share some of their favorite marketing strategies and resources available that you can use to make a successful marketing campaign! You can contact Chelsea Vonder Haar at chelsea@usa-mortgage.com and Liz Tomasulo at ltomasulo@usa-mortgage.com Mortgage Loan Originator NMLS# 2192546 Licensed Lending Area: GA, IN, KY and OH. 1077 State Route 28 Unit 107 Milford, OH 45150. Company OH Lic# OH #RM.850291.000. Or go to www.USAMORTGAGE.com Company NMLS: 227262

Professor Mat Hughes speaks with Qilin Hu about their work together on family firms and their marketing resources. Surprisingly, we find that an overreliance on marketing resources at the expense of family resources can hamper innovation efforts! Learn more through our practice-based article "Abundant Marketing Resources Can Hinder Family Firm Innovation" at FamilyBusiness.org: https://www.familybusiness.org/content/abundant-marketing-resources-can-hinder-family-firm-innovation

#20 - In this episode, I'm sharing 3 resources you might want to consider if you're looking for done-for-you social media content

Every business should have a podcast.Here's why:- It enables you to engage and educate your target audience like nothing else.- It's a great way to develop relationships with both clients and thought leaders you admire.But podcasting, like anything, is flawed.If you want to learn more about the pros and cons of starting a podcast as an entrepreneur, check out episode #140 of the Business Growth Accelerator Show!Here's what was covered on the show:

Digital marketing is always changing. When you're busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you're trying to learn digital marketing these will help.Here is the full article with links to all of the resources mentioned: https://clearpath.online/resources/best-digital-marketing-resources/This episode originally aired in 2020. It has been updated for 2022.

Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development.Highlights:Janis' Strategy for allocating marketing budget in the early stages of developmentChannels and strategies providing the most ROI at this early pointDeveloping a marketing plan for the next few years with built-in flexibility Learn more about ROVR ScoreConnect with Janis on LinkedIn

On this month's Masters in Travel Panel Discussion in collaboration with The Bridge, Whitney is joined by Anita Powell, Founder of The Africa Hub & the Managing Director of Small World Marketing. This episode is all about the fantastic resource that is The Africa Hub. Listen in to hear more about how this hub can provide you training tools, marketing resources, and tons of tips and tricks in both learning about and selling Africa. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

In this episode, we speak to Ethan Self, Senior Marketing Program Specialist from the domestic Demand Generation team, about his role at Corpay. Join us as we discuss Ethan's best advice about what to expect when you begin your career, his career journey, and what he loves about being a part of the Corpay team. We'll also discuss Dolly Parton, the zillenial experience, and the ultimate Monopoly strategy. Note: The opinions expressed on Fintech in Focus News & Views are those of the speakers only, and do not necessarily reflect the views of Corpay or FLEETCOR Inc.

How do you connect with people online as a product-based business owner to grow your audience, build brand awareness, and grow your sales? Amanda, Marketing Strategist from 2Ls Marketing, shares her best advice on what to focus on and give your attention to when it comes to social media marketing so you can connect with your people and convert followers into fans and fans into customers. Amanda shares what you should have in place first in order to set yourself up for success as well what platforms to leverage, what content strategies build trust and create loyal customers, and what consumers expect from businesses these days. Follow Amanda on Instagram at @2LsMarketing_ Visit Amanda's website for key Marketing Resources http://www.2Lsmarketing.com Resources/Brands Mentioned in this Episode Why She Buys by Bridget Brennan Start with Why by Simon Sinek Yeti http://www.yeti.com #BuiltForTheWild Katie Bryant of KT's Canvases on TikTok & Instagram @ktscanvases

Learn where to find marketing resources for your small business.Grow Nebraska Marketing Monday's partnership announcement. I'm so excited to announce Marketing Mondays presented by Grow Nebraska in partnership with the Start Marketing podcast. Every Monday beginning February 7th from 12-12:15, I will host an Instagram live Q&A session with marketing tips for small business owners. https://www.instagram.com/buynebraska/ (Follow Grow Nebraska on Instagram). Anyone can join; you don't have to be local! Grow Nebraska members will receive additional benefits such as monthly newsletters and opportunities to be in the hot seat for my monthly coaching sessions. Non local listeners can get the newsletter updates by subscribing to my https://view.flodesk.com/pages/61fadfad6114df05454c4ece (email list) and get their chance at the hot seat by joining the https://getauthenticbranding.com/startmarketing/ (Start Marketing Community). Music: Tuesday, By Sascha Ende, Music.io

Episode 40: 3 Marketing Resources You Need to Know & Use for your Business Welcome to episode forty of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about the marketing resources that you need to know and use for your business with https://www.vision-advertising.com/julia-becker-collins-chief-operating-officer/ (Julia Becker Collins) of http://www.vision-advertising.com (Vision Advertising). In our fortieth episode you'll learn: The questions you should be asking yourself BEFORE you even start marketing How google analytics can be helpful in creating a marketing strategy Why LinkTree can be an ally to your marketing funnel by making things easier How Canva can actually support marketing efforts 3 often ignored resources that will help you to grow your business Why you don't have to be everywhere on social media About our Guest: https://www.vision-advertising.com/julia-becker-collins-chief-operating-officer/ (Julia Becker Collins) is the Chief Operating Officer at http://www.vision-advertising.com (Vision Advertising), a women-owned marketing agency located in Massachusetts. She has a long history of working with nonprofits and co-founded the MetroWest Women's Network. Recently returning from medical leave due to thyroid cancer, Julia has quickly plunged back into business while continuing treatment and shares lessons learned from her obstacles. Outside of work, she's an avid marathoner, trail runner, and tackles obstacle races such as Ultras and Spartans, not letting her recovery or the lack of traditional races this year slow her down. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).  Links & Resources: http://www.vision-advertising.com (Vision Advertising) https://www.facebook.com/visionadvertising (Vision Advertising on Facebook) https://twitter.com/visionrockstars (@visionrockstars on Twitter) https://www.instagram.com/visionadvertisingrocks/ (@visionadvertisingrocks on Instagram) https://www.instagram.com/juliarivka/?hl=en (@juliarivka on Instagram) https://www.linkedin.com/company/vision-advertising/ (Vision Advertising on LinkedIn) https://www.vision-advertising.com/bootcamp-webinars/ (Vision Advertising's Free Business Bootcamps) https://www.vision-advertising.com/category/videos/ (Vision Advertisings Webinars) https://www.vision-advertising.com/2021/04/09/the-22s-how-to-sell-when-you-hate-selling/ (“How to Sell when You Hate Selling”) https://www.vision-advertising.com/2021/01/22/the-22s-determining-your-ideal-client-profile/ (“Determining Your Ideal Client Profile”) https://analytics.google.com/analytics/ (Google Analytics) https://linktr.ee/ (LinkTree) https://www.canva.com/ (Canva) Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Chris & Stephens talk to Annie McCane about the Marketing Resources available on the website.

Jay Abraham - https://www.abraham.com/ I Love Marketing - https://ilovemarketing.com/ Magnetic Marketing - https://magneticmarketing.com/ --- Send in a voice message: https://anchor.fm/drpelto/message

If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party! Join here - www.gwenmontoya.com/membershipIf you'd like one-on-one support, complete my intake for and we can chat! - https://forms.gle/pRVVVEXfEQf9c2u9ALearn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.comJoin my email list to be notified of new podcast episodes and get other bonuses! 

A haunt's email list is a powerful tool for selling tickets, and Tim is here to make sure you don't miss out. Plus, using too many strobes has the opposite effect on guests. Julia from Gantom explains why. Marketing Resources: https://scarygoodmarketing.com/haunter/

A haunt's email list is a powerful tool for selling tickets, and Tim is here to make sure you don't miss out. Plus, using too many strobes has the opposite effect on guests. Julia from Gantom explains why. Marketing Resources: https://scarygoodmarketing.com/haunter/

In this episode, CEO of Performance Physical Therapy, Michelle Collie, talks about the business of physical therapy. Today, Michelle talks about the lack of business knowledge of physical therapy graduates, the belief that marketing and sales are bad, and the importance of encouraging entrepreneurship. How do we change the public's understanding of our roles in health care teams? Hear about the challenges Michelle has faced, how she maintains her company culture, and get some great advice, all on today's episode of The Healthy, Wealthy & Smart Podcast. Key Takeaways “I do think that it's our responsibility for the well-being of our profession that we do include some basic business information.” “People don't know what we do. We don't do a good job of explaining the value.” “Any way we can support small businesses is going to be helpful for the future of our profession.” “You definitely have to work on yourself a lot, and be very mindful of what you need as a person if you want to be a leader in an organisation.” “How you act at a holiday party or social event, is going to have a big impact on what your organisation is like.” “Get comfortable with the word ‘money'. It's not a bad word. Just think of money as one of the things that helps us be able to evolve as a profession and serve more people in our communities.” “Be curious about learning more about business.” “Believe in yourself earlier, and address the fears that you have of your lack of knowledge and your inability to do things. Make your mistakes earlier.” More about Michelle Collie [caption id="attachment_9677" align="alignleft" width="150"] headshot of Michelle Collie[/caption] Michelle Collie PT, DPT, MS is the CEO of Performance Physical Therapy, a privately held practice with clinics in Rhode Island and Massachusetts. Celebrating 21 years since it was founded, Performance employs over 230 people, with ongoing growth plans, including 2 new clinics opening this month. Performance PT has celebrated many accolades including being the recipient of the APTA-PPS Jane L. Snyder Practice of the Year, and 7 times, Rhode Island best places to work award. Michelle currently serves as the president of the RI chapter of the APTA and chair of the PPS PR and Marketing Committee. She was a member of the PPS Covid Advisory board and is a two- time recipient of the PPS board service award. Michelle is a board certified orthopedic clinical specialist. Suggested Keywords Well-being, Knowledge, Business, Physiotherapy, Culture, Marketing, Sales, Money, Entrepreneurship, Leadership, Healthy, Wealthy, Smart, APTA, PPS, Therapy, Recommended Resources August 20th Graham Sessions: https://ppsapta.org/events/graham-sessions Marketing Resources: https://ppsapta.org/practice-management/marketing-resources.cfm To learn more, follow Michelle at: Website:          https://performanceptri.com Facebook:       Performance Physical Therapy Instagram:       @performanceptri Twitter:            @performanceptri LinkedIn:         Performance Physical Therapy RI YouTube:        Performance Physical Therapy BizPT Round Table Talk Subscribe to Healthy, Wealthy & Smart: Website:                      https://podcast.healthywealthysmart.com Apple Podcasts:          https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify:                        https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud:               https://soundcloud.com/healthywealthysmart Stitcher:                       https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio:               https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927   Read the Full Transcript Here:  Speaker 1 (00:03): Hey, Michelle. Welcome back to the podcast. I am so happy to have you here for this month, where we are talking all about the business of physical therapy. So welcome. Speaker 2 (00:13): Thank you, Karen. It's great to be here. Speaker 1 (00:15): And I mean, you and I have talked business in the past, like I said, in your intro, you have several offices within your business and you've really grown your business into a really great place to work. And I think that that's so important. It seems like your employees are happy. You're happy, and that is not an easy thing to do these days. So kudos to you for that. And that's one of the reasons why I wanted you to come and be part of this discussion this month, because you are a physical therapist with multiple locations. You're not just a solo preneur, right? So how many people before you go on, how many people do you employ, just so that people can get an idea of, you know, the, the breadth and width of your practice. Speaker 2 (01:04): We currently have approximately 230 employees. Now we've got openings case. Anyone's looking for a job, but as I know, everyone else is looking for employees as well. This is a common problem throughout the nation at the moment, but yes, 230, but still growing. Speaker 1 (01:21): Yeah. Which is amazing. I mean, that's, so I always think about that as they're in, like you're helping 230 people grow their wealth, improve their families, keep their lives going. I mean, it's a big deal. It's a lot of responsibility. Speaker 2 (01:37): It's a great point. And I kind of guess I love that opportunity to do that because people often say to me, oh, do you miss treating patients? And I am like, well, I do. But now I feel like I get to somehow have a larger impact on a whole lot more people. And I, yes, I love to treat patients. I love the care that we provide as physical therapists, but I do love knowing that I'm helping to provide a place for an employment for lots of people to work. And I especially felt that through COVID and the way that we were actually able to keep all of our stuff on, we did have to furlough for some of our administrative staff, but then ultimately we're able to bring everyone back. And and that was something that helped me get through the pandemic actually, knowing that I was able to have a positive impact on the fiscal sanity of all, for lack of a better term for many of the people in our community. Speaker 1 (02:32): Yeah. Which is amazing. And now, you know, this month we're talking all about business, you have a growing thriving business. So how much of the business of this business knowledge did you get when you graduated as a physical therapist? How much did you learn in PT school? Well, Speaker 2 (02:48): Probably about the same amount that every PT that's graduating these days you know, and to be fully transparent and clear, I took over performance. I actually purchased from the original founder. I was a clinic director there. It was a smaller practice with 16 employees and I was very pregnant, eight months pregnant. So I thought I was invincible. And through a seller finance note and an SBA loan, I somehow ended up with this practice and a lot of debt. And the first day that I officially owned it, which was I think three weeks before I had my first son, I walked into the office manager and said to them, don't tell anyone this, but people keep talking about financial statements, but I don't really know what they're talking about. So I prided myself on being a good PC and really loved that the value of physical therapy and what it provided to our community and patients. But when it came to actual business knowledge, especially those off to do with the financial management of an organization, and even thinking about things such as marketing and human resources, I would say I was completely ignorant and didn't have one scrap of knowledge. Speaker 1 (04:04): Right. And so this is obviously a huge deal challenge for our profession, right. So what can we do should, should these topics be included in school? Speaker 2 (04:16): I mean, I, of course I'm a proponent of it for a number of reasons. And I do, and I really respect those folks had in academia and I bought them, challenged them. You know, why don't you include some more business information and the curriculum. And the response is usually I revolve around time. We don't have enough time. And the other one is, is that always students don't want to learn that they want to learn physical therapy things. However, I do think that it's Sarah, truly a responsibility for the wellbeing of our profession, that we do include some basic business information. And that's not just because some people will want to go and start a business or be part of the business. So yeah, it will help those folks. But I do think for, let's say the staff PT, if a staff PT has a little bit more understanding of, let's say what marketing is, then they suddenly are better at advocating and speaking to their patients about the value of what we do. Speaker 2 (05:17): If someone is able to understand some of the communication skills that align with marketing and even sales, then we will suddenly see word of mouth referrals go up. When someone understands financial management a little bit more, they have a better understanding of how to code, how to negotiate your salary, the meaning of different kinds of salaries and what they mean in the longterm. So I think having some basic business information seats up every individual, no matter what setting they're working in to be a better manager and better, better more knowledgeable for the career and the longterm. We hear so often PTs talking about burnout. We hear them talking about lack of reimbursement and not getting paid enough and obviously student loans. But I think with empowering our graduate San UPTs with some bitter understanding of business and how it works, it actually gives them some foundational knowledge. So they actually can do something and make a difference rather than just this overall overwhelming complaints we hear, oh, we're not paid enough. Reimbursement keeps going down. Student loans are too high. We have at least problems with their proficient, but we need to empower our next generation to have some business knowledge. So they can ultimately help do something about this crisis that we're headed into. Speaker 1 (06:44): Yeah. And, and I think even being able to make a financial statement for yourself, it doesn't have to be a business. You don't have to own a business, but you should know, well, how much money are you bringing in? What are your costs after that money comes in? What are your debts and your liabilities? And you can look at that and, and make a budget. It may help you be able to better budget yourself to be able to pay off those student loans or, you know, do the things that you want to do. I mean, I find, I found that learning all of that has just been so eyeopening for me. Speaker 2 (07:19): Yeah. I couldn't agree more. And especially these days, we, you see different compensation packages coming out, different kinds of variable salaries. Oh, you know, if you work per diem versus full time, or maybe I do wanna, you know, have a side hustle, but understanding the long-term financial implications of those decisions can be really important and again, and how you to make the decisions that are best for your career. So you can actually work in the seating and provide the kind of care that you truly want to, and being out of balance out the money side of it and in the clinical side of it. Yeah. Speaker 1 (07:55): I couldn't agree more, I think, and I, you know, I do hope that at the very least when it comes to teaching business courses, I mean, at least help therapists understand the financial aspects of a business, whether that be a hospital, a skilled nursing facility, an inpatient facility and outpatient facility. I just think understanding that will give them a better idea. Like you said, of salaries negotiations, how much are you getting paid? Whether it be per code per patient, like you said before, you started a little, a little tweak and what you code and how much you code can compound exponentially. Speaker 2 (08:35): Exactly, exactly. Very small changes in your coding changes of business. But I also think speaking to that, having a knowledge of the kinds of employers that are out there, and that's a side of businesses as well, understanding the difference between for profit nonprofit, understanding the difference about PE and corporate owned and public on versus privately owned. There is not one that is better than the other at all. There a great PTs who are in corporate practices. There's also crappy PTs and corporate practices, same thing for private practice. It's all over the place. However, if individual PTs have a basic understanding of the, those different businesses and how they're set up, it gives them a more well-rounded approach to being part of that team, no matter who they decide to work for, or at least they want to go out in the business on their own. Speaker 1 (09:30): And, and I don't know if you have the answer to this, but do you have, can you think of off the top of your head, any resources that may be practicing PTs or new graduates can utilize to help them understand? Let's say to be more financially fluent in the physical therapy world. So let's say you didn't get it in school, which odds are you probably didn't. Where do you have any resources that people can learn more? Well, Speaker 2 (09:57): The one that's out there, which we don't actually do, I don't think a good enough job of messaging and marketing and here's, I can do that right now, but obviously the private practice section or, you know, and maybe it should be called the business section because it does have all the resources there for, for business. And again, that doesn't matter if you're a pediatric or orthopedic or in a hospital or in home care, the business of PT is everywhere. And I think the private practice section has tremendous amounts of resources for that they have, for instance, a whole series called finance 1 0 1, which is multiple videos, just on finance marketing 1 0 1. So educational opportunities, webinars, all of those, there's a huge amount of resources through the private practice section, their annual conference, and many, many people who work in all kinds of different settings come to get a through that chapter of the AP TA. So I would say for anyone with any business interests, it is a very non-threatening welcoming chapter for peoples that people at all different times in their career and all different kinds of practices to come to. Speaker 1 (11:09): Yeah. Excellent. All right. Thank you for that. So now you've said it a couple of times marketing and sales, and I know you're on the marketing committee, so we are going to dive into that. So what about the belief that marketing and sales is bad? Like it's icky. It's like people should know what we do. Why do we have to go out and market ourselves and be like, quote unquote used salesman, used car salesman, not use salesman. Speaker 2 (11:38): So incredible. I tried to flip it and say that to me, marketing and sales, we should call it advocacy because what it is is actually advocating for who we are and what we do. I was speaking to a student the other day, actually. And I love speaking to students because it's really interesting to hear when and how they learn their sort of opinions and biases. And this student was telling me about their clinical affiliation and that he couldn't understand why all doctors weren't telling their patients about direct access and we have direct access, but doctors don't tell their patients. And I see this, I say to the student, I see, did you, did you, does your mother know what [inaudible] is? And he goes, no, I had to explain it. And I see it. So let's first of all, stop using this word direct access because no one understands what it is we like to use it. Speaker 2 (12:36): But first of all, we have to be able to communicate and let people know. And then I said, do you think that the average doctor healthcare professional knows that you could see us without a referral? I don't know that because we never tell them how are they supposed to know that? So I think what it is is when we're marketing is really about advocating or educating people don't know who we are and what we do Magento here's my random guests is that 40% of PTs. And I just made that number up. But I asked a lot of people, 40% of PTs got into the field of PT because they were injured as teenagers. And they learned about the field and I was one of them. And I, I would love to know what percentage of PTs out there had ACL tears, because there is every second PTI made is like, yeah, I told my ACL when I was like 15 and I fell in love with my PTs. Speaker 2 (13:28): And I realized what a difference it made to my life. And then I decided I want to be a PT. Like, why do we have to be, you know, we experienced it. That's how we found out about it. But yet we don't want to tell other people about it. We think it's icky for some reason. So I just always try and push people. People don't know what we do. We don't do a good job of explaining the value. People have biases and think, oh, you just helped someone after they've had a stroke to walk things like that. But I think it's time that we don't just say, yes, we take care of all different kinds of people. Get them back to their life and doing what they want to love. We actually have to take it a step further and say, no, no, we're actually a major solution. When it comes to the issues with MSK, MSK ailments are a huge problem in our society. And we have the ability to keep people moving so we can decrease those downstream costs, such as knee replacements, hip replacements, chronic illnesses, your diabetes, your obesity, your hypertension. So the value in Walt we can do and create is way, way more than even what we message on a day-to-day basis at this stage. And we have to do a bit, your job of it. Speaker 1 (14:40): How do we do a better job? That's the question, the million dollar question, great. Speaker 2 (14:46): How do we do a better job? You know, I've worked at PPS and we've tried to pull PR committees and PR companies to help us with it. But I think at the end of the day, what we've found most useful is is doing grassroots advocacy work, ensuring that every student comes out and understands how to describe and how to talk about and the meaning of it. Yeah. Yeah. Speaker 1 (15:14): And, and I, like, I always tell people, if you want people to know what you do, what we do as physical therapists and you have to put yourself out there to do it. So it's not just talking to each other within the profession. We know what we do. You know, I always encourage people like you know, pitch yourself to your local newspaper, get a column, right. Like I said, this too, like in my PPS talk that was online last year. I went step-by-step and taught people how to do that. And then a couple of weeks later, I got an email from a woman who watched it and she said, I, I, I was able to get a column with my local newspaper Speaker 2 (15:59): Colson. Exactly. You put yourself out there and don't think I just have to be a PT in the clinics. I like you do a podcast. Mine's very different. My podcasts I do with different healthcare providers in our community, including PTs. And we discuss things such as how to stop running or picking your right running shoes, or what do you do if you've got back pain or how did you manage through COVID, but putting out information so that people in the community see, you see you as experts in movement and health and wellbeing and not just the clinician that your primary care doc seems to you once they don't know what to do with you because of your ongoing back pain. We're a whole lot more. Speaker 1 (16:44): Yeah. Yeah. And I think physical therapists in general, this is just my opinion, but they really need to get off the sidelines and start taking control because a lot of this, like, is it up to the AP TA to do all of this? No. You know, as an individual physical therapist, you have to put yourself out there as well. Speaker 2 (17:03): You really do. And I, I do get a little frustrated when I see people on social media bashing the, a PTA about all the things that a PTA should be doing. I think what we've seen in the year, we've seen changes in our profession such as, Hey, we're all now doctors, a PT thinking that this label would suddenly change how the public and how healthcare providers perceived us a new title, a new label, or a fancy ed doesn't change who we are. It's how we behave. So we have to behave like professionals. We have to stop being on the sidelines and actually get in and play the game. When it comes to health care, sit at the right board tables, be confident and comfortable calling out local docs, countable care organizations, insurers, and letting them know the role and the value that we provide. Speaker 1 (17:57): Yeah. Perfect. Couldn't have said it better. Excellent. Now, you know, this whole month is all about small business or not small business, but about businesses, entrepreneurship. And, you know, in speaking, before we went on the air, we were saying how important small businesses and entrepreneurship is to I think bringing back this country after hopefully as COVID starts to recede. So can you talk a little bit more about that? Speaker 2 (18:27): Yeah. I mean, you see it in every industry, that's entrepreneurship, these are where the new ideas, the crazy ideas and small businesses have the opportunity, the luxury to be savvy and make quick changes in what they do. COVID sore that, I mean, who were the first folks to suddenly provide telehealth services? It wasn't the big corporate or hospital run facilities. It was the savvy small businesses who were able to flip their operations overnight and suddenly implement telehealth. And of course that led the way for everyone else being able to follow. So I think COVID helped to prove it and show that that is the way that the world works. Entrepreneurship, small businesses seems to drive innovation. I think now in the world of physical therapy, we are seeing major challenges with reimbursement and payment. I personally, and a big fan of my moving towards value-based payment. Speaker 2 (19:24): I really despise the whole, you know, the more you do, the more you get paid, I would much rather the, we are paid to keep or get our patients healthy and have good outcomes and just find the journey to get there. But I think it's small businesses that had the opportunity to, to take on risk and try different ways, whether it's with employers or whether it's with healthcare insurance, healthcare insurance companies like go to these different organizations and pitch, then pitch different ideas. Now you're going to get turned down probably 90% of the time. That's okay. But then you're going to find little pilots and you're going to find opportunities. And even when I look around the country, now I hear from colleagues and peers who are like, oh, I'm in this kind of financial model where we're doing health screenings and we're just taking care of the lives. And someone else says, oh, we've got a subscription paced program to keep people moving. So there's different pilots going on. And it's small business that has the ability to be innovative and do those that then we can ultimately model after. So I think any way we can small support small businesses is going to be helpful for the future of their proficiency. Speaker 1 (20:39): Yeah. And I love that. You said they could be more innovative and nimble and, and that's true. That's true. Most entrepreneurs because they don't have to go through a million different boards and get approval from XYZ. They could say, well, this is what I'm seeing in the market. This is what our clients want. So let's try it. Speaker 2 (20:59): Exactly, exactly. And you can do it at a clinic level. You can do it at company level. You can do it with, oh, let's try this program at this clinic and see if it works. And yeah, you can be very savvy and very timing and get these things done quickly. It's small business might not have all the resources and may not have whether that's financial or brains like people power, but usually entrepreneurs are pretty savvy about finding solutions to some of those challenges and problems. And that's where the likes of PPS and a PTA can be really helpful because it's pretty easy to find other people with that business or entrepreneurial ship desires that can come together and help each other. Yeah, Speaker 1 (21:41): I agree. And now, you know, as we're talking about business and you have a thriving business at this point, but what were the challenges of your business and a view as an entrepreneur now, I think you mentioned one of them earlier being, having no idea what financial statements were, I'd say that's a challenge. But for people listening for who might be maybe wanting to dip their feet into the entrepreneurial pond, so to speak, what are some challenges that came up for you and what did you do to overcome them? Speaker 2 (22:21): As you said, that I started writing out a list of challenges because I've made a lot of mistakes. I've had many challenges. I heard an interesting quote. I read an interesting quote today, actually. If I could have my time again, what would I make? All the mistakes, same mistakes. Yeah, I would, I would've just done them a lot sooner. So I could've got the mistakes out of the way earlier, but I think some of the challenges, a lot of the challenges were with delegation and leading things go, it's very hard to step away from patient care when that's something that you're very comfortable with and you think you're good at so managing time and I hear that coming up a lot with business owners, how much, you know, should I treat patients or not, not, there's no right answer there. You know, it depends what makes you happy. Speaker 2 (23:06): And it depends what you enjoy doing. So delegation was a big pot. Someone else told me the other day, I liked this quote as well. You know, you're delegating enough. If you want to have a growing business that if three times a day, you cringe now you cringe because you had given something, a project or a task or something to do at work to someone else so that they have the opportunity to grow and evolve. But you cringe because you look at them doing it and thinking, oh, I could do it a little bit faster. I could do it a little bit better, or I might do it a different way, but that's okay. And you have to get to that stage of going like, you know, you could call it 80 20 rule, but that rule of going like it's, it's actually a gift to be out on power and allow other people to grow and evolve. Speaker 2 (23:53): So learning how to manage that can be had the culture things interesting. When you've got a very small practice, the culture just happens automatically and you have this amazing culture as a practice grows and evolves. You have to become much more disciplined and diligent about how to actually execute on maintaining and having a great culture. So something you have to be aware of putting the systems in place as you grow and evolve, the more systems you have in the place in place, the smoother things can run. And it creates actually a structure, a structure that actually allows innovation and allows people to be creative, but they've got the walls and the guidelines of how to do that in a safe way. So I don't know, those are the key things that came to mind for me. You know, it really comes back to managing your time, how you delegate, how you let go of things. Speaker 2 (24:47): You got to keep becoming more and more humble that every year I realized how much I don't know. And it just seems to be almost, it's like my list of things I don't know, actually is increasing. So I'm not sure if I'm just getting older and losing my memory, or if I'm just becoming more aware of how clueless I am, but I guess I'm comfortable owning that at the stage. So I think, and being comfortable with who you are and your own skin, you definitely have to work on yourself a lot, take care of yourself a lot and and be very mindful of what you need as a person, if you want to be a leader in an organization. Speaker 1 (25:20): And what is your advice to maintain culture as your company grows? Because that's like you said, I'm really glad you brought that up because people join your company because of the culture. And if you grow and you let it go, or something happens, then people are going to leave. So how did, how did you do that? How did, what is your company culture and how did you maintain it? Speaker 2 (25:44): I liked the question. What is your company culture? Because I mean, I think of our culture is a very much like work hard, play hard, definitely a lot of fundraising up a lot of philanthropy, a lot of giving back to the community. Now, maybe what would happen 15 years ago, it would have been like, Hey, let's all dress down this month for this great organization and get together and do a 5k for them. And they will go out to her via what's. The net would stay the same for a great culture and getting to know people as individuals now, as with a larger organization, we have to be much more diligent about or more mindful about hearing from all of our people who should we dress down for and choose carefully based on the feedback and then communicated appropriately, have some PR involved the social media, making sure everything's much more streamlined. Speaker 2 (26:38): So all of the good happens, but it just takes a lot more work. It just doesn't happen quite so easily. So you just have to put the work into it determining what kind of feel you want it, social events, what kind of behavior expect again, you know, speaking your late leadership, how you act at a holiday party or at a social event is going to have a big impact on what your organization is like. And if you want to dress up like a pirate and dance around, which is what I do then yeah. You're going to create a different kind of culture to someone who's going to come across in a different way. So you just gotta be really mindful that as you grow, people are watching you and how you behave and that's going to drive it a lot of the culture. Speaker 1 (27:20): Yeah. I think that's thanks for elaborating on that because I feel like that's a piece of the entrepreneurial pie that often doesn't get addressed. Speaker 2 (27:30): I agree. I think especially if you have a smaller company as that grows, you think you can, it's easy to forget about culture because it almost seems fun and that is fun. And it almost seems like, is it silly that we're talking about what events or what we're going to do to build culture, what team building things, but it's really, really important because your people are everything. And if we're, I always just say to my stuff, sometimes people say to me, what do you actually do? And I'm like, really my job is to keep you all happy. That's really all it comes down to because when you're happy, you'll give good care. If you're miserable, the care you give sucks. If you're happy, you give good care. And if you happy you'll stay. So my job is to keep everyone here simply saying Speaker 1 (28:16): You're the C H O chief happiness officer officer. Exactly. Pretty much. Yeah. Well, that's a great title. Actually. You should put that on your cards. Bring that up to PPS. Ask how, asked how many businesses in PPS have a chief happiness officer. Yeah. And see, see what we can see what shakes out on that one. But yeah, I, thanks for elaborating on that. I just really wanted the listeners to understand that your business is more than dollars and cents Speaker 2 (28:48): Completely, completely. And if it was just business dollars and saints, it would be kind of boring. I do think it's wonderful. Seeing the PTs, who own practices, they do it with no matter what the size you do. It, we all love people and making people happy and better. And whether you're their employer or their physical therapist, it's not that much different. Speaker 1 (29:09): Right. Absolutely. And now before we wrap things up, what are the key takeaways you want the listeners to come away with with R D from our discussion today? Speaker 2 (29:19): I would say that get comfortable with the word money. I know I'm going to go straight to business. It's not a bad word. It's not a bad word. And as PTs, we don't like talking about it. Oh, I don't want to talk about my salary or I don't want to do this, or I think I should get paid more, but I don't really want to understand it. Like, it's just, just think of money is just one of the things that helps us actually actually be able to evolve as a profession and serve more people in our communities. I don't know if that came across very professionally or not, but I do think people should be comfortable with it. Be proud of what you do. And when someone at the local bub you're a barbecue, or when you're grilling with friends, complaints to you about your back, their back pain, help them and tell them what you do and make sure they get the care they need. And don't sit back and, and let them have to try to figure it out on their own. And and just be curious about learning more about business. It's not scary and it will help. The more you understand, you'll have more control over the decisions you make. And I actually think you become a better clinician because you're more mindful of the value of the services that you're providing. Speaker 1 (30:32): Excellent. And where can people find you if they want to get in touch? Do they have questions? They want to learn more about your business? Speaker 2 (30:39): Pretty easy to find live up in little road, mighty Rhode Island. We like to call it. So email's the easiest way. You've I, and through my practice, performance PT, R i.com. You'll find me on Facebook and on Twitter as well. I'm not as savvy on social media, some of you, but I love getting emails from people and helping other PT students, practice owners, different kinds of business owners out there. Speaker 1 (31:06): Great. And we'll have the link to your website at our website at podcast at healthy, wealthy, smart.com in the show notes for this show. So people can one click and get straight to your website to see what your business is all about. And if they have any questions, like Michelle said, highly encourage you reaching out to her and emailing her to ask questions. That's what we are here for. And Michelle before. Last question is knowing where you are now in your life and career. What advice would you give yourself as a new grad? Speaker 2 (31:39): Well, that's a good question. What advice would I give myself as a new grad who as a new grad, I would just as a new grad, I would say, believe in yourself earlier and address the fears that you have of your lack of knowledge and your inability to do things. So, yeah. Maybe make your mistakes earlier. Michelle is what I want to say. Speaker 1 (32:06): Excellent advice. Well, thank you so much for coming on for our month of business. And of course, we'll see you in a couple of weeks at our business round table, which will be on the 27th of July. Think at 8:00 PM Eastern standard time where it will be you and Eric and mellow and Josh funk and Shantay Cofield AKA the movement. Maestro people probably know her better with her Twitter, with her Instagram handle than her actual name. But I'm really looking forward to that. I think we'll a really robust conversation because we've got just like PPS, we've got those four different personas, totally nailed down. We've got your solo preneur, we've got your more traditional PT practice, which is Michelle's. We've got a newer grad with an, a growing practice in Josh and we've got a non traditional PT. So working as a physical therapist, but not with patients in Shantay. So and that was total coincidence. I didn't even know that when I plan this out. Perfect. So I'm really looking forward to it. Speaker 2 (33:15): So, and I just think it's really cool when you get these different kinds of business owners who are PTs and all different kinds of businesses. It's awesome. Yeah. Speaker 1 (33:24): Yeah. We'll have a nice, a nice step meeting of the minds. So everybody definitely sign up for that. And the link for that is also in the show notes for our round table. So Michelle, thank you so much for coming on and I hope to see you hope to see you soon. I hope to see you too. Speaker 2 (33:41): Karen. Thank you so much. Of Speaker 1 (33:43): Course. And everyone, thanks for listening. Have a great couple of days and stay healthy, wealthy and smart.  

On My Quest for the Best, I've interviewed hundreds of published authors and business experts.  Below I've summarized some of the best ideas, strategies, tactics, and tools in the area of marketing.  Table of Contents The Essential Guide for MarketingUse this table of contents to easily find helpful resources. What is Marketing?Industry Leaders and Sources for MarketingThought Leaders and PractitionersTop AcademicsTop Marketing Titles Small Business Leaders Should KnowSeth Godin is an author, marketer, and public speaker. Micah Zenko is an American author and political analyst who is the Whitehead Senior Fellow on the US and Americas Programme at Chatham House.Jonah Berger is a Wharton professor, author, and a leading expert on change and viral marketing.Gary Vaynerchuk is a Belarusian-American author, speaker, public figure, and serial-entrepreneur who serves as the chairman of VaynerX.Adam Grant is an author, psychologist, motivational TEDx speaker, and the host of WorkLife, a top-rated TEDx podcast.Al Ries is a top marketing consultant who owns the Atlanta-based consulting firm, Ries & Ries. Jack Trout was an advertising executive and was the owner of Trout & Partners.Malcolm Gladwell is a 5-times New York Times bestselling author who wrote for The New Yorker.Richard Thaler is an author, economist, and a Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He was awarded the Nobel Prize in 2017 for his contributions to behavioral economics. Phil Knight is the business magnate founder of Nike. Marketing Resources on My Quest for the BestFeatured Interviews - Marketing219: Get Your Marketing organized so you can attract more business with guest expert Allan Dib337: Winning the war for your attention with guest expert Nir Eyal250: Stu Heinecke – using creativity and humor to make contact and build your business280: Organic marketing works when done right with guest expert Joe Manausa190: The Membership Economy – Interview with Robbie Kellman BaxterFocus on WOM – Featured Interview with Joe Calloway128: What's Your Big Idea? – Featured Interview with guest expert Mark Levy211: Why Winning is Not a Strategy: an interview with Zac Logsdon110: Digital Convergence Marketing – Interview with Fred Catona164: Discovering Your Signature Brand for Iconic Advantage with guest expert Soon Yu123: Staying on the Bleeding Edge – Featured Interview with guest expert Mitch Joel141: Tell Better Stories – Featured Interview with Mark Satterfield204: Allowing your best customers to help you expand your business with guest expert Stacey Brown Randall192: Subscription Marketing – Featured Interview with Anne Janzer What is Marketing? Marketing is all about the 4 P's: positioning, packaging, presenting, pricing, and promoting your offers to those who want, need, and can afford your products, solutions, and services. It encompasses market research to help you understand the needs and desires of your buyers; market messages and channels, what you say and where to stimulate attention and interest; as well as areas such as product life cycle, where you  When I was at Apple, the senior managers would whisper a truth, often in amazement: effective marketing takes the pressure off sales. In other words, when you do the marketing function really well, you have eager customers lining up to buy from you. Ever see a line outside an Apple store when a new iPhone is released? For small business leaders, marketing is on a smaller scale, but with a similar focus and impact. The day that I heard Dan Kennedy, a super successful and self-professed godfather of marketing, tells a story about how he changed headlines in sales letters and got not 4-10% better results, but 4-10x better results for his clients was a day that the power of marketing really clicked for me. We want to get the right message expressed on the best mediums to the correct subset ...

Want to take your legal business to the next level? On today's episode, the NC DWI Guy goes over a list of 10 game changing marketing and self-development resources to improve yourself and your business. If you want to grow your business then you need to grow yourself as a person and as an entrepreneur and marketer. If you take advantage of just one of the 10 resources that Jake suggests during this episode, your marketing, and more importantly your mind, will take a major step forward. Treat yourself!     Here are the links to the resources discussed on today's episode: Jake Minick's webinar series How to Start and Build a Law Practice Look at what great businesses are doing (no resource for this tip) Michael Gerber's book The EMyth Crisp Video's virtual conference Evolve Summit and live conference The Game Changers Summit Stephen Fairley's Rainmaker Retreat in Charlotte, NC Self-Development Podcasts: Jocko Podcast, The Life Coach School, John Maxwell Leadership Podcast, Jody Moore Better Than Happy Podcast, and the GaryVee Audio Experience Legal Business and Marketing Podcasts: The Game Changing Attorney Podcast, Your Law Firm with Lee Rosen, and The Unconventional Attorney with Christopher Small Jeffrey Gitomer's book The Little Red Book of Selling Verne Harnish's book Scaling Up Attorney Training and Workshops from Atticus Advantage and the book How Good Attorneys Become Great Rainmakers

With so many lawyers out there these days, it is pretty hard to build your authority and gain the trust of potential clients. However, Justin Stivers found a way to make his practice different and more respected than others: by providing marketing resources containing valuable information. Justin sits down with Larry Weinstein, CPA to share how he further built his name in the legal scene not only by focusing on probate and estate planning, but also by offering PDFs and books about his specialization that he wrote himself. He also talks about the informational videos he regularly publishes on his website, which underlines one key aspect in marketing: being visible, relevant, and consistent will most likely take the prize.Love the show? Subscribe, rate, review, and share!Here's How »Join the Successful Lawyers Podcast Community today:thecpaforlawyers.com

What is a 'normal' marketing career path for sales and business development professionals?What is the day-in-the-life for an integrated sales, business development and inbound marketing role.Our guest Tyler Rohrbaugh shares specific tips and tricks on how he effectively got outside of his comfort zone to advance his marketing career from co-op to a lead of a Sales & Marketing team at a leading tech start-up. Connect with Tyler Rohrbaugh here.Learn more about Yellowdig here.The marketing book Traction.Resources from this episode:Find the right marketing course for you -themarketinghelp.co/linkedinlearning Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-jobHave questions on setting your marketing career path or want to connect with other marketers like you?   Let us help!  Email us at connect (at) the marketing help (dot) co

In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me! Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode. Try accessing LinkedIn's On Demand webinars. Check out the APAC webinar hub here. The good news is that there's lots of learning you can do for free, and some of the LinkedIn Learning options I mention below will require a LinkedIn Premium membership.⠀Or talk to your friendly local librarian and ask how you can get free access to LinkedIn Learning! The AMAZING global experts I mention in this episode are: ☕️ Michaela Alexis for tips on Company Pages

What’s better than one social media marketing expert?  How about 4 of them teaming up to create a Marketing super team known as “The 360 Marketing Squad”. Covering all aspects of Instagram, Facebook, YouTube and Twitter, this super group has the experience, knowledge and determination to help small businesses not only step up their marketing strategies, but learn how to track their progress so they know what’s working and what needs tweaking.

Gabriel sits down with Kevin Dunn, Academy Manager at HubSpot Academy, to discuss how HubSpot Academy adapted their video strategy to remote productions. Kevin talks about the his experience as well as the HubSpot Academy’s experience to move towards remote recording, what they’ve learned along the way, as well as the opportunities they’ve discovered during this journey. Kevin also has exciting news regarding World Certification Day at HubSpot and the benefits it brings to education.

Why is it important for businesses to invest in education? There are plenty of benefits to educating both your team and your customers. In this episode of Coffee Talks, Kevin Dunn, Manager at HubSpot Academy, discusses ways to empower with education using HubSpot resources.

Digital marketing is always changing. When you're busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you're trying to learn digital marketing these will help.Here is the full article with links to all of the resources mentioned: https://clearpath.online/resources/best-digital-marketing-resources/

#48 - Marketing Resources and Tools I LOVE Valentine's Day is here and since love is in the air, I'm sharing the tools, courses, websites, and resources that I LOVE... the things that help me market restaurants! My camera, the Nikon D750: As I say over and over... it's crucial these days to be able to show off what it is you do best. We are a visual culture these days and so the best way to attract new customers is to SHOW them what it is you're offering. Photoshop & Lightroom: These are two powerful programs by Adobe that allow me to edit and catalogue my work, and create stunning graphics at the drop of a hat. Canva: This is an easy-to-use site and app that helps beginners create eye-catching visuals. Sprout Social: Social Media Management software that's relatively affordable and extremely user-friendly. Save time and energy by scheduling out your social content. My Marketing Calendar...If you haven't done it yet, CLICK HERE to download my template. Dropbox: a cloud-based powerful file-sharing program Squarespace: Drag-and-drop website builder with tons of stylish design templates Mailchimp: Intuitive and easy-to-use e-mail service provider Seth Godin's Akimbo Workshops and his Akimbo Podcast Do-it-yourself merchandising: UPrinting / Vistaprint / Zazzle Finally this week on Episode #48, I announced a Pre-Sale Special for two online workshops I'm launching this summer. Regularly priced at $197, I'm offering 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag. CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPS

#48 - Marketing Resources and Tools I LOVE Valentine's Day is here and since love is in the air, I'm sharing the tools, courses, websites, and resources that I LOVE... the things that help me market restaurants! My camera, the Nikon D750: As I say over and over... it's crucial these days to be able to show off what it is you do best. We are a visual culture these days and so the best way to attract new customers is to SHOW them what it is you're offering. Photoshop & Lightroom: These are two powerful programs by Adobe that allow me to edit and catalogue my work, and create stunning graphics at the drop of a hat. Canva: This is an easy-to-use site and app that helps beginners create eye-catching visuals. Sprout Social: Social Media Management software that's relatively affordable and extremely user-friendly. Save time and energy by scheduling out your social content. My Marketing Calendar...If you haven't done it yet, CLICK HERE to download my template. Dropbox: a cloud-based powerful file-sharing program Squarespace: Drag-and-drop website builder with tons of stylish design templates Mailchimp: Intuitive and easy-to-use e-mail service provider Seth Godin's Akimbo Workshops and his Akimbo Podcast Do-it-yourself merchandising: UPrinting / Vistaprint / Zazzle Finally this week on Episode #48, I announced a Pre-Sale Special for two online workshops I'm launching this summer. Regularly priced at $197, I'm offering 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag. CLICK HERE TO LEARN MORE ABOUT THE WORKSHOPS

Twitter can be a treasure trove of marketing resources - here's how to find them.

My favorite copywriting and marketing resources. Most a free... some dirt cheap... and combined, they're better than a marketing degree!

In this episode I show you the 6 best free marketing resources to give you the tools on how to learn marketing skills with no experience or money!

In this episode of the Glofox Fitness Founders Podcast, Anthony- our Co-Founder & Chief Customer Officer -and Tara- our Senior Marketing Manager -are joined by Jake Anderson from One Life Social Media. One Life Social Media work exclusively with fitness studios and gym to help ramp up their conversions. On the show, we discuss the need to make sacrifices for business success, where, when and how to invest marketing resources, and whether you if really need a salesperson in your gym. Would you like more content like this? Whose story would you like to hear? Tweet us @weareglofox to let us know.

The framework covered in this episode. Listen to get more details on how you can kickstart your network, and networking, in the next 2 weeks. 1. Align with what you believe in and what drives you. Identify your professional Vision (where you want to be in x months/years) Identify your Values (what do you stand for?) 2. Identify similar individuals and organizations that align your vision/values Set aside 60 minutes over the next two weeks to conduct research in... LinkedIn / Facebook / Slack groups Meetup.com -- search by topic of interest for Leverage your 1st degree connections Build a list of potential contacts, meetups, events that you discover during your research period. 3. Set and execute against a networking schedule Map out a calendar of when/how you're going to join/meet the networking connections from the list you just built... Set a networking budget Send an email to a 1st degree connection or friend. Check out more content at www.themarketinghelp.co/blog

Some marketing career resources for you to check out. 1) Knowledge is power - these tools can help you identify new trends, tips and resources. Zest.is -- Chrome plugin that will aggregate marketing topics for you daily in one cool dashboard. MarketingSchool.io w Neil Patel and Eric Siu -- Practical tips. Quick how-tos. Short episodes. 22 immutable laws of marketing (Jack Trout & Al Ries)- A classic and still relevant to the modern marketing ecosystem. Traction (Gabe Weinberg & Justin Mares)--Deconstructs 19 marketing channels any business should be testing to drive growth 2) The Development of You - Resources to perfect your craft and develop your marketing skills. BrandYourself.com -- Provides an online reputation report in 60 seconds, identifying negative and positive content. Free education & Certification (NOTE -- these are ONLY valuable if you have a way to execute and practice what you've learned -- a certification alone is useless) Hubspot Academy Google Analytics Facebook Blueprint QuickSprout University GenM.co - Get real world experience. Secure a marketing apprenticeship , along with actual mentorship, for free. **Get my full comprehensive guide of 47 Tools and Resources for Marketers here -- bit.ly/tmhguide** ** Hear all podcast episodes at themarketinghelp.co/podcast **

  "marketing resources" "list of marketing tools" "advertising effectiveness"   I get asked A LOT what my favorite this or that is. SO I decided to document what they are and keep them on all one page. Here's the scoop…   With the help of some amazing marketing resources, I’m able to run a mean lean team. I’m bringing in the money while buying back some of my time and optimizing my business.   What I’m going to share with you works.   I’m not some guru who only makes an income from telling other people how to make money.   My business makes me more money than the coaching I do.  I’m walking my talk. LEARNING TO COUNT   Let me tell you a story…   When I went through my basic training in the army, you’d get a bonus if you signed up for AIT - which means Advanced Individual Training.   My family was pretty broke at the time, so it seemed like a good thing to do.   I was an ammo specialist. I was an 89 bravo, and my role was to learn pretty much every round of ammo (except for nuclear) that the military had.   As part of the training, I had to spend weeks memorizing ammo stats and nomenclature. So that when someone said, "Hey, we need this many rounds of 556 and 762  or go get some freakin' grenade launcher ammo."  I’d know what to grab. It was cool.   However, what was challenging for me was that everything was dumbed down to a third-grade-level because a lot of people come straight out of high school.   So they spent two freakin' days teaching us how to COUNT.   I was so bored that I actually started getting depressed for the first time in my life.   SMOKE AND MIRRORS   One day, during the training, we were sitting in the chow hall and there was this guy who was in my platoon sat across from me.   Anyway, we're all chatting and this guy tells me that he has a Ph.D. which was a pretty unusual thing for someone to have in that situation.   I was like, "That's crazy! No way. What’s your Ph.D. in?"  And he starts to tell me that he wrote a report and I handed it into a guy who's a Ph.D. teacher and that he really liked the report, “So I have a PhD."   The rest of the soldiers around us were like, "Wait a second dude, you need to clarify what you just said."   He said, "Yeah man, I wrote this report, it was super cool and I handed it up to this guy who teaches some classes at Ph.D. levels, and he really liked it - so I got a Ph.D."   And he started trying to convince me and the rest of the soldiers that he had a Ph.D.   I was like, "Are you kidding me? You don't have a freaking Ph.D., dude. Do you have a certificate?"   And he's like, "No, but I have the equivalent of a Ph.D. brain." I am extremely smart."   And he just kept saying, "I am extremely smart. I can tell you all kinds of things." I said, "Oh, yeah, like what?" What? Tell me stuff dude, tell me!"   Because anytime someone says that, you instantly start to wonder if they really are... you know what I mean?   The reason I’m bringing up this story up is because this happens in marketing all the time. I’M NOT LISTENING For a long time, one of the biggest strategies on the Internet wasto go write an ebook full of the top resources for different areas. But really it was just a big list of affiliate links!   Now there’s nothing wrong with affiliate links, #affiliateoutrage.   However, someone who has just put together a list without having any experience of the subject is a crappy person to listen to. For example, if I ever start to give you style guidance - you have my permission to ignore me.   If I start standing up and start talking to you guys about something that I don't have mastery in. Don't listen to me. I'm not gonna do that anyway, because I'm super conscious about it.   But if you’re trying to learn offer creation or funnel building - well, that’s kinda my jam. That's what I'm known for, and that's what I’ve done EVERY DAY for years - so listen up. BEST MARKETING RESOURCES   (Did you notice that seamless segue ;-)) If you’re thinking, "Steven, what the heck are you talking about? Well, I want you to know that I’ve launched a  really cool resource called Best Marketing Resources.   It’s my hub for all of the resources that I use to pull off my business.   It took for freakin' ever for me to create this thing.   I created it because people always ask me, “Stephen, what's your favorite tool for ----- (fill in the blank)?" So I decided to make a hub where I just put all of my favorite tools in one place. I literally went through my business bank statement and counted them up.   It’s like a living breathing list of marketing tools that I’m gonna keep constantly updated with the most up to date resources that I use in my business.   And EVEN BETTER THAN THAT…   Each tool has its own video that shows you how I use it in my business.   I teach the exact strategy of how I use that tool in my company. So you get to see exactly how to use it and WHY I have so much love for it.   Underneath each video is a link directly to the resource.     A lot of them are my affiliate links - but if that annoys you, you just gotta get over. You don’t have to use them, but if I’ve provided value - why wouldn’t you? CHEESE AND MARKETING   The reason I created the Best Marketing Resources hub is that if you're trying to learn something, them it’s best to learn from a person who’s actually doing the thing they’re teaching.   The person who has what Russell calls, “THE BIGGEST PIECE OF CHEESE”   There are some people, and I'm not gonna name names, that give me advice in certain realms that they have no mastery over. I listen out of politeness, but I will not do anything with what they've told me. Why would I listen to somebody telling me how to run a marathon when they’ve never run a marathon themselves?   Why would I listen to some an internet marketer telling me how to have huge success with X, Y, and Z when they're never done it themselves?   I wouldn’t right, that’d be crazy!   I'm not going to listen to anybody who doesn't have the result already that they're trying to teach me.   And that's the reason why this whole Best Marketing Resources was such a passion project for me. You’ll get a butt-ton of value just from watching the videos.   Even though the tools may change, the core of marketing never does.   When I first started, I had 51 tools listed - now there’s way more than that. There are marketing resources for ALL THE THINGS:   Funnel Building   Creative and Publishing   Fulfillment   Team Management   Funnel Hacking   Education   My Favorite Charities (in case you wanna make the world a better place while you’re crushing it.)   I don't recommend anything unless I'm using it, or completely endorse it and know that it's incredible.   So you can have faith knowing that this is the stuff I actually use and do.   Don't think that you need to have all of them in order to make money on the Internet. You just use them as you you need to. But I just wanted to make a place where people would know:   This is actually being used.   This is what is actually making money.   Here's Steven's strategy, and this is how he uses these marketing resources. BY THEIR FRUITS YOU WILL KNOW THEM   I'm trying to help you understand that you need to be careful who you're listening to. Be careful of the advice coming in.   If someone says "I wouldn't use that resource." But there not freakin' doing what you want to do, then “Shut up.”  If someone says, “I don't know that I would do it the way you are…."  And they work at McDonald's, don’t listen to their advice.   If they don’t have a big piece of cheese in that areas. Nothing against them, but...  DON’T TAKE THEIR ADVICE!   If that person hasn't been doing something long enough for that tree to have fruit coming off it, why on earth would you listen to them?   Listen to those who have the Ph.D. equivalent in the area that they’re trying to teach - and make sure that it’s not just an imagined one.   Until Next Time - Keep Crushing It!   There are more marketing resources than there are seams of the sea, am I right? Okay, maybe not, but there's a lot.   How do you know if you're paying for good ones?   Recently I went to my business bank statement, and I counted 51 Internet tools and resources that I use to run my business every day - so that I can keep my team size small.   If you wanna see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it, and then I dropped the link straight to the source right below it.   If you wanna see the list, then see what you can use yourself, go to bestmarketingresources.com.

Episode 75 of Landscape Digital Show reveals how to build marketing resources that will save time and sell more services. The dilemma for business owners that are also the primary rainmaker, and our survey indicates that is the majority of landscaping companies, is the ongoing fight for your time between marketing and production. Production usually […] The post Marketing Resources: This is What You Need to Sell More Services appeared first on Landscape Digital Institute.

Pattie Hackmann from Fidelity National Home Warranty joins The Maniacs in studio to share some great information for local agents. She goes over some of the marketing resources available to real estate professionals and where to get them. We actually went through the process of accessing them right on the show, it is that fast and simple. Great show for all AZ agents!

We have Sallyann Ralph from Little Sweet Designs on today's show to talk about the importance of branding for your blog, why she helps small businesses with pre-made templates and shows you how to use programs like InDesign, Photoshop, Canva and more.  Her Brand Bar is a one stop resource to help creativepreneurs stay ahead of the game.     MARKETING RESOURCES, TECH TRAINING & 'DONE-FOR-YOU' TEMPLATES FOR EVERY GIRL BOSS! The Brand Bar is a design-based membership site that meets you exactly where you are in business. We help you design, create and build a brand, PLUS all the marketing graphics that go along with it, so, it feels more like you!         SHOW NOTES   Branding is you.  Your face.  Your Clothes. -Sallyann Ralph   FUN FACTS   Favorite Template: eBooks Favorite eCourse: InDesign Favorite New Service: Shhh, it's a secret, she has 2 new designers coming on board     Where to Find Sallyann   Little Sweet Designs Website Facebook Instagram Etsy Free Resources and Templates Sallyann Ralph Website  

Episode #84: Making great music is only one part of the equation; equally important is making sure you reach an audience and cultivate them as fans. As more and more musicians release their own music, the onus is on the musician to also navigate the marketing process. Almost every musician has access to the same marketing resources….and knowing your options and utilizing them effectively can make the difference between making music your hobby or making music your career. And what does a successful career in music look like by today's standards and by what metrics is this success measured? On this episode, Portia travels to Durham, NC for a live panel with Molly Neuman (Kickstarter Music), Simon Perry (ReverbNation), Hank Stockard (Redeye Distribution), Rich Dejong (Sound Exchange), Carrie Colliton (Record Store Day), and Brian Burns (WUNC). Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Welcome to this episode of the Real Fast Results podcast!  This episode features expert speaker Vin Clancy, who is one of the most infamous marketers in the world.  He’s known for his cutting-edge growth hacks and genius business ideas.  His growth hacking book raised over $100,000 in pre-orders, which he supported with a 100-day speaking tour around the world.  He has spoken at nearly 40 different cities in 10 countries, and he has been featured in publications like Fortune, The Daily Telegraph, New Statesman, Wired, VICE, Inc., and many, many more! Vin also coaches founders to help growth hack their businesses.  He often talks at conferences and events around the world, focusing on marketing and sales as well as social media.  Vin, thank you so much for being here… Download the Complete PDF Show Notes Free for this Episode [bctt tweet="The thing that you want to do the most is to build a community around yourself." username="danielhall"] Promise: To Teach Authors and Product Creators Why They Are In the Marketing Business I’m going to teach authors and product creators exactly why focusing on your product is the wrong thing to do. I’m going to teach them why they are in the marketing business, not the product business.  And, I’m going to get people to care about their idea so that their product can actually survive, instead of being dead on arrival, like most products and books are with 99.9% of people who don’t know how to market.  I will be focusing on areas like building a community around yourself, how to use social media channels, how to create buzz before you grow.  By the way, I’m doing this with zero paid media. Learn Have one hub Viral launch queue Build a community around yourself The importance of copywriting Social media resources Download the Complete PDF Show Notes Free for this Episode Connecting with Vin If you want my new piece of software, I have a free growth hacking group “Traffic And Copy”.  We’re putting in the latest stuff every single day.  So, check out Traffic And Copy if you want those hacks.  Also, by the time this goes out, VinClancy.com should be operational.  If not, you can reach me at V@Magnific.com.  That’s where you can email me if you want links to anything that I’m working on, or any of my stuff, or advice.  But, Traffic And Copy is a good place to get me. Resources Traffic And Copy Vyper.io  Queueat.com Kickstarter Clkim.com PremiumBeat Audiense Buffer Social Panda Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

This is a continuation of episode #27: “Everything You Need to Know About Email Marketing” which covers all the email marketing basics, why it's important, the benefits, and how to integrate it into your business.   In this episode, Adam discusses the effective email marketing tools currently used in his business and the same ones he recommends to his clients. They’re also used by friends and colleagues.   They work well for almost everyone from brick and mortar businesses to those who are brand new to the industry.   Just like any other marketing tool, each will have their pros and cons so try out each tool to decide what works best for your business.   Episode Discussions:   The top picks for email marketing tools and resources The 3 steps to the email marketing chain The most challenging aspect of email marketing and the best way to handle it Real talk on what email marketing platforms to avoid and why The only email marketing training course you need to take   2:45 Beginner tips Some email marketing tools that are marketed to beginners: May lack some functionality that you’ll want to include later May not be a very good setup “Go for a more comprehensive tool even if you don't use all the bells and whistles.”   Email marketing chain Collect Connect Convert   3:41 Collect: new email subscribers email addresses   Modern Marketing recommendation: Leadpages Allows you to:   create landing page (specific pages on your website that are optimized and designed to collect emails) embed links create and use nice forms split test newbie friendly   5:05 Connect: sending emails -Keep personal and business email accounts separate. -Cons of Infusionsoft or ConvertKit: Complicated for a vast majority of businesses   Modern Marketing top recommendation: Drip newbie friendly Easy migration from Mailchimp, Aweber, or personal email account Good for all levels of knowledge/experience Offers 100% free plan up to 100 subscribers   7:09 Convert: turn subscribers into lifelong and loyal customers -Can be complicated "Writing connecting, compelling, and engaging emails is maybe one of the most challenging things you may ever do when it comes to honing and tweaking your marketing message...unless you have a secret..."   Modern Marketing top recommendation: AutoResponder Madness (ARM) more a training course than program easily the best marketing course Adam has taken hundreds, not thousands of dollars provides significantly more value than more expensive email marketing courses enjoyable makes a massive impact on your email marketing     08:32 Recommendation summary    Mentioned in this episode: AutoResponder Madness (ARM) Drip Leadpages Episode #27 – “Everything You Need to Know About Email Marketing”   Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts  

Where do we get the sports marketing news and information that we talk about on the podcast? Brian Cristiano and Rob Cressy give out some of their favorite resources. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record). - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports Websites: BOLD Worldwide: http://www.boldworldwide.com Cress Media: http://www.cressmedia.com Bacon Sports: http://www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

Ajay Prasad  President at Global Marketing Resources with Shawn Chhabra Successful entrepreneur and business strategist with nearly three decades of experience. I am the Founder and President of the California-based digital marketing & consulting firm, GMR Web Team as well as the transcription and translation firm, GMR Transcription Services. As the President of GMR Web Team, I have been successful in helping various small and medium size businesses in maximizing business productivity and unlocking new revenue opportunities since 1996. I founded GMR Transcription Services in 2004 to fill a void in affordable and accurate transcription and translation services for writers, students, professors and businesses. In the short span of a decade, the company expanded its reach to include government institutions and non-profit organizations and has become a trusted partner to more than 8,8009,000 clients across the globe. Prior to GMR, I held various senior executive positions, working for Fortune 10 companies and entrepreneurial startups. My functional expertise includes- 1. Marketing Management 2. Business Development 3. Consumer Research 4. Market Analysis 5. Strategic Planning I have been associated with various business industries, where my skills, knowledge and strategy making played a vital role in meeting the desired goals. A few industries, where my experience counts are- 1. IT 2. Consumer Electronics 3. GPS-based Navigation Systems 4. Enterprise Software Development 5. Consumer Marketing  

Sandy Cotterman found the motorsports party rather late in life. Under the Jaguar marque she became a passionate enthusiast and is a JCNA certified judge for prestigious concours events up and down the east coast. Her credentialed media pass has landed her at the top concours events researching the cars of the world’s finest automotive museums. She’s been in the pits at the 24 Hours of Le Mans, Monaco’s F1, Daytona, and Sebring to name just a few. She’s attended high performance driving courses and recently participated in her first TSD rally, the Monte Shelton NW Classic. Sandy also rights for MMR (Motorsports Marketing Resources) under the bi-line Sandy on Assignment.

Dom Miliano is the editor for Motorsports Marketing Resources, MMR. He is a contributor to several other automotive magazines including: Robb Report, Vintage Motorsport, Cavallino, Victory lane, Autoweek, Prancing Horse, Panorama and many others where he writes about cars, conducts road tests and provides photography. Dom also writes and contributes to numerous concours and racing event programs.

Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to… The post 13 Ways To Become The MacGyver Of Marketing Resources appeared first on StrengthInBusiness.

Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. No clients means no sales and no sales means sooner or later no business. The post Warning: You’re Losing Money By Not Using Marketing Resources Wisely appeared first on StrengthInBusiness.

We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to… The post Jay Ivey On How To Generate Quality Leads With Limited Marketing Resources appeared first on StrengthInBusiness.

We both receive a lot of requests about the resources we use to stay on top of the mobile marketing world. Here, in a single episode, are the books, podcasts and websites that Greg and I use to keep up to date.

We both receive a lot of requests about the resources we use to stay on top of the mobile marketing world. Here, in a single episode, are the books, podcasts and websites that Greg and I use to keep up to date.

Peter Bourassa is the president of MMR, Motorsports Marketing Resources.com.  MMR is an on line services directory of information and entertainment for enthusiasts of European cars and motorcycles.  Along with their extensive list of automotive related resources MMR offers a weekly newsletter filled with all thing automotive including My Word: by the famous Denise McCluggage.  Peter is the publisher and a die hard car guy.

Blasting the Market: How to Get Noticed & Published   Through the advent of the internet, the publishing industry has changed rapidly. In the last five years, marketing resources have broken open, allowing writers even greater ways to get noticed than ever before. In my interview with Susan, we will discuss methods used by industry pros and how you can benefit from these methods.   Please visit Susan's website at http://www.susanwingate.com/

Host Kevin Willett is joined by Robin Tyrie from Rees Marketing Resources. Robin discusses how Rees Marketing Resources is your one-stop provider of creative, innovative custom sales and marketing product packaging. Audio file:  reeesmarketingresources.mp3

Please click on the POD button to listen to the latest Atlanta Business Radio  show podcast broadcasting live each Wednesday at 10am EDT from Atlanta, GA, USA.   Atlanta Business Radio is sponsored by Fast Pitch! Networking - a one-stop shop for networking and marketing your business online and offline. Please go to their website www.fastpitchnetworking.com. When you sign up, please mention you were referred by Lee Kantor. That will help the show! Thanks.Here's how to listen to the podcast of our show. First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.Remember if you want a pretty comprehensive listing of all kinds of Atlanta Events including Business Networking events please check out www.AtlantaEvent.com.  This morning we were joined by Ken Hilderhoff, CEO and President of Premier Marketing Resources, a leading producer of business communication materials. PMR produces newsletters (internal and external), brochures, magazines, presentation folders, develop corporate identity pieces, directories, web site development and more. They provide a full turnkey solution for their clients which include Fortune 500 companies to small business and organizations. Because of their expertise and superior customer service PMR has been in business for over 20 years and has a stellar retention rate among their loyal clients. In the interview Ken shared his journey to the CEO seat with PMR, and his efforts to rebrand the company from The Newsletter Factory to Premier Marketing Resources.  For more information on Premier Marketing Resources, please check out their website www.nlf.com or email him directly at Ken @ NLF.com. That's NLF not NFL ...watch that as you type it in!Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.