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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Mikita Mikado, Co-Founder & CEO at Unicorn SaaS PandaDoc, who shares his lessons in scaling past $100M ARR. "It takes a lot of patience to run a business at scale. I'm not sure I have it, I feel like I need to build a lot of it. And this tendency of, like, getting something done instead of having conversations around the topic so that people get an insight or bring their perspective on, like, how something needs to be done. It's a really tough transition and I still struggle with it." Mikita shares: - Getting to $1M ARR and the tedious work that went into building a functioning customer flywheel - From hiring generalists to specialising teammates - How PandaDoc's tenure-defying CROs helped make the company what it is today - The important transition to optionality (and why he struggles with it) - A sneak peek into his SaaStock Europe 2024 speaking session and more.Check out the other ways SaaStock is serving SaaS founders
What if you never had to send another contract or proposal out as an email attachment? And you could create it, track it and get it signed in half the time it usually takes? And close more deals? And be less stressed out? Doing things the way they've always been done can cost you time, money, and even your happiness. That's why there's PandaDoc. It makes small and medium-sized businesses run more smoothly by putting document creation, management, tracking, and e-signing all in one place. Connect with Mikita
In this episode of Product Thinking, Mikita Mikado, Co-Founder and CEO of PandaDoc, joins Melissa Perri to share his entrepreneurial journey and the challenges he faced in building PandaDoc. Mikita also highlights the importance of working with talented people in the B2B SaaS world, embracing a growth mindset, and creating a strong organizational culture.
Imagine a towering oak tree, its roots sprawled and deeply anchored in fertile soil while its branches stretch towards the sky. This magnificent tree embodies resilience, as it stands unshaken through the harshest of seasons - whether it be the biting cold of winter or the searing heat of summer. This resilience is its lifeline, and a testament to the principle that having strong roots can help one weather the most tumultuous storms.Now, let's pivot this to the B2B SaaS landscape. It's an ecosystem where rapid innovation, cut-throat competition, and incessant disruptions are routine. To thrive here, much like the oak tree, a company must possess deep roots in the form of a solid foundation, a resilient team, and a robust product. And who better epitomizes this spirit than Mikita Mikado? Through personal hardship and real-world challenges with his company, PandaDoc, Mikado has proven himself to be as resilient as the sturdy oak. Stay tuned as today's episode takes you through Mikita Mikado's inspiring journey, and the strategies that have enabled him to build and sustain a successful venture despite adversities.High Level Overview:Building a resilient SaaS business requires strategic planning: Mikita Mikado emphasizes the importance of setting up a strategy every year, breaking it down into manageable initiatives with their own set of KPIs and goals.The resilience of a company is reflected by its leadership: Mikado's personal resilience, developed from hardships faced early in life, has been crucial in steering PandaDoc through challenging times.Resilience can be cultivated: While Mikado's resilience was forged through difficult circumstances, he posits that it can be developed through various means and continuous training.A successful SaaS business is adaptable and versatile: Like PandaDoc, businesses must be prepared to evolve and adapt to new market conditions, customer demands, and technological advancements.Resilience propels growth in the face of adversity: Despite facing numerous challenges, Mikado has grown PandaDoc significantly, demonstrating how resilience is key to business success.Mikita Mikado's ResilienceResilience is more than just a buzzword; it is a cornerstone for success. It is the quality that allows us to bounce back from setbacks, adapt to change, and keep going in the face of adversity. It is the thread that weaves itself through every challenge, every failure, and every success story. In the context of a SaaS company, resilience can be the difference between survival and extinction, between thriving and merely surviving.Resilience is forged through experience: Mikado's resilience was developed through his experiences of hard, tedious labor as a child. These experiences shaped his perspective and taught him the value of hard work and tenacity.Resilience is transferable: The resilience that Mikado developed in his personal life has translated into his professional career. It's enabled him to navigate the myriad of challenges in building and growing a successful SaaS company.Resilience is a team effort: Mikado highlights that his co-founder and team members at PandaDoc each have their own stories of resilience, which collectively contributes to the resilience of the company as a whole.Resilience is about persistence: Despite facing significant challenges, Mikado's unwavering commitment to his goals serves as a testament to his resilience. His mantra of persistence continues to drive PandaDoc forward.Beyond these points, it's vital to understand that resilience is not just about enduring; it's about adapting and learning. It's about using setbacks as stepping stones, rather than stumbling blocks. It's about viewing challenges as opportunities for growth, rather than roadblocks. In this light, Mikado's resilience is an inspiring lesson for all of us, demonstrating that the true test of resilience lies not in the challenges we face, but in how we face them.Further LearningsFollow Mikita on LinkedIn and Twitter.
We've formatted our epic Playbook 2022 sessions for the podcast so you can take them on the go wherever you are. This episode features Mikita Mikado of PandaDoc, hosted by myself. So, you have the right people in place, but your processes…? Not so much. And that can cause bottlenecks in your business, making it difficult to hand off tasks and almost impossible to achieve the same results over and over again. In this session, learn how Mikita Mikado, co-founder and CEO of PandaDoc, turned his e-signature SaaS company into a self-sustaining operation thanks to some smart process planning. Want more? For a full breakdown on this session check out The Manual! Find episode show notes, podcast blog recaps, and the best SMB news & tips on The Manual! Watch video highlights on Youtube here. Follow Chris Ronzio for more business insight. Learn more about Trainual, the world's top Business Playbook™ software. --- Send in a voice message: https://anchor.fm/processmakesperfect/message
As work environments undergo a rapid transformation and distributed and hybrid workforces become the norm, the need for an efficient, smooth digital document creation and management process becomes paramount. Documents remain the essential glue of how business gets done, but many professionals still need help in manual legacy processes or face challenges in their digital document creation. The old way of signing and sending documents means you're tethered to your desk. The new way: collect eSignatures wherever life takes you – whether it's an office or a beach halfway around the world. You can even track important updates right from your mobile phone. So today, I have invited Mikita Mikado, CEO of PandaDoc, to explore Digital transformation in remote work environments and the mission to create seamless document creation and finalization tools. We also discuss how PandaDoc recently introduced the first "forever free" e-signature solution and offers businesses of all sizes an all-in-one solution to easily manage the creation, editing, and signing of documents in every work setting in the new era of hybrid and remote work. Tech Talks Daily Podcast Sponsor Check out Flippa, who is the show sponsor in December. Find out more information at https://flippa.com/tech-talks
Summary:This week on How To Win: Mikita Mikado, CEO of PandaDoc. PandaDoc is an all-in-one document workflow automation platform. They launched in 2013, were valued at $1B in 2021, and have a projected revenue of $55M this year. They have 390 employees across the US and Belarus. In this episode, we discuss how they used customer feedback to pivot PandaDoc successfully, their decision to make part of their product free, and how balancing external opportunities with a strong internal culture helped them win. I share my experience of pivoting Wynter in its first year, creating high-quality feedback loops, and the importance of building a company culture of high standards, care, and accountability.Key Points: Mikita on founding PandaDoc (01:03) The winding road to the first million (03:21) I share my experience of pivoting Wynter with a quote from author Steve Blank (05:28) Which customer acquisition channels did PandaDoc use in the beginning? (08:05) How did conversations with customers change PandaDoc's approach? (10:36) I weigh in on the benefits of creating high-quality customer feedback loops with a quote from Meta's Daniel Strazzulla (11:26) Mikita talks about PandaDoc's slow growth and its free product offering (14:13) I discuss using a free product offer as a moat with a quote from ProfitWell's Patrick Campbell (15:46) How does PandaDoc win against the competition? (16:36) Mikita lays out why external opportunities and internal company culture have been important to PandaDoc (18:22) I stress the importance of a strong company culture with a quote from Dock's Alex Kracov (20:04) Mikita gives his three pieces of advice to fellow SaaS founders (21:49) Wrap-up (24:33) Mentioned:Mikita Mikado LinkedInPandaDoc WebsiteSteve Blank YoutubeDaniel Strazzulla LinkedInHow Patrick Campbell plans to take Profitwell to $100 million+ in revenueHow Alex Kracov made Lattice a go-to name for HR professionalsTechCrunch WebsiteMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL
How to create a money making machine with your revenue, overcoming the fear of delegating, and reducing sales friction. The last episode of Playbook 2022 highlights comes from the sessions with Wealth Habits author, Candy Valentino, systems expert, Connie S. Falls, and PandaDoc CEO, Mikita Mikado. If you want to watch these full sessions, head over to Trainual's Youtube channel and look for the Playbook 2022 playlist. Watch the full Playbook 2022 sessions mentioned in this episode HERE! Find episode show notes, podcast blog recaps, and the best SMB news & tips on The Manual! Watch video highlights on Youtube here. Follow Chris Ronzio for more business insight. Learn more about Trainual, the world's top Business Playbook™ software. --- Send in a voice message: https://anchor.fm/processmakesperfect/message
Travis and Patrick kick off the very first episode of The Customer Engagement Lab discussing how LinkedIn is such a cringe-fest. They share two cold emails that recently hit their inbox and what worked well to get a response. The guys also react to KFC's bold marketing campaign from back in December (A Recipe for Seduction). They bring on PandaDoc CEO, Mikita Mikado, to bust open some myths on digital outreach to CEOs. Patrick and Travis are excited to hear that one salesperson used a plush panda to create a puppetry video to successfully break through Mikita's inbox.
In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories. Panelists for this episode include Lars Nilsson, VP of Global Sales Development at Snowflake and leader behind the cloud data category, and Mikita Mikado, CEO of Pandadoc and leader behind the document workflow category. You'll walk away from this episode with an understanding of team alignment, feature releases, and support networks. BONUS! Lars explains why you don't always need to have the best product to create a category.
You can spend years looking for the next best product idea, or you can analyze your own operations, spot the missing parts, and create one out of an internal need. Today's guest for Coffee with Closers ended up doing exactly that. Meet Mikita Mikado, an entrepreneur and an industry disruptor. Mikita is one of those people who started from scratch and learned in the process. Along the way, he founded several companies including Quote Roller and PandaDoc. Stay tuned for the conversation with Mikita where he shares practical ideas on building and growing a technology and SaaS company. Mikita admits that they made lots of mistakes in the process, but he doesn't feel bad about it at all: “You shouldn't be afraid to make mistakes. You should be ok with that. Otherwise, you're not going to learn quickly”. In this episode, we're talking about building SaaS products, choosing the best go-to-market strategy, and adjusting to the changes in sales and marketing that happened in recent years due to many reasons, including the pandemic, of course. Coming up: • How to create a category and generate product demand? • What are some effective go-to-market strategies for a new product? • What surprising insights can you get from your metrics? • What can you do to modernize your sales team? • How to be more productive as an entrepreneur? Enjoy! ------------------------------------------------------------------------------------------------------------------------------- ►Find Mikita Mikado on LinkedIn https://www.linkedin.com/in/mikitamikado/ ►Visit PandaDoc at https://www.pandadoc.com/ ►See the State of Deal report https://www.pandadoc.com/library/ebooks/state-of-deals-2020-summer-edition/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en
Welcome to another episode of Action Ambition Podcast! Today, let's welcome Mikita Mikado, Co-Owner and CEO of PandaDoc. PandaDoc is an American software company providing SaaS software that includes features to create, track, and execute documents and functionality for electronic signatures. It consists of elements in the following categories: proposals, quotes, team management, content management, branding, tracking, workflow, productivity, etc. It integrates with several CRMs and ERP, payment, cloud storage, and other systems. Stay tuned to find out more!
Seeing the opportunities in the global pandemic has been important for brands that are not only surviving but thriving in the new normal. PandaDoc, a SaaS platform that streamlines documents and electronic signatures, is one of those organizations. In this podcast, Mikita Mikado, CEO of PandaDoc, talks about the PandaDoc story and how it's grown […]
Mikita Mikado was a kid from Belarus when he arrived in Hawaii as a college student. He was introduced to the American Dream, and mentored by his Japanese landlord who advised Mikita hard work was the path to success. Fast forward to 2021, and Mikita Mikado is the rare person who finds his company in the right place at the right time, enabling companies to digitally create and sign documents to keep business going even when people can't meet in person.Host Natalie Wires asks Mikita about his vision for PandaDoc in a post-pandemic world.
This week on DisrupTV, we interviewed Celia Fleischaker, CMO of Verint, Mikita Mikado, CEO of PandaDoc and John Furrier, Co-founder & CEO of SiliconANGLE. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.
Travis and Patrick kick off the very first episode of The Customer Engagement Lab discussing how LinkedIn is such a cringe-fest. They share two cold emails that recently hit their inbox and what worked well to get a response. The guys also react to KFC's bold marketing campaign from back in December (A Recipe for Seduction). They bring on PandaDoc CEO, Mikita Mikado to bust open some myths on digital outreach to CEOs. Patrick and Travis are excited to hear that one salesperson used a plush panda to create a puppetry video to successfully break through Mikita's inbox.
Mikita Mikado, CEO of Pandadoc is fighting to get four employees released from jail in Belarus. They were seized after he protested the Lukashenko regime's brutality.
This week, Gabriel sits down with Mikita Mikado, CEO & Co-Founder of PandaDoc, to discuss the importance of removing friction in your sales process with digital contracts. Mikita explains what PandaDoc is and how it can help businesses transition and follow through with paperwork while working from home. Additionally, Mikita shares his insights on how we can adapt during a crisis and look at the positive outlooks for business.
Say hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increase your closing rate by 18% on this week’s episode of the Garlic Marketing Show. What You’ll Learn:How to transform your contract into selling tool Darwin’s Process of Sales How to increase your closing rate 18%How to increase your bottom line by 30%The video that increased closing rates How they use video Case Studies Super ninja selling tactics See acast.com/privacy for privacy and opt-out information.
For this twentieth episode, I talk to Mikita Mikado, one of the leading proposals and quotes solution for sales people. Mikita pursued the American Dream and moved from Belarus to the US to start a company. At first he flipped burgers, worked in moving, in cleaning, … He took every job he could get. Then he started a web design business, got into extensions for content management systems, and then into documents solutions for sales people. In a period of only four years, Mikita built a company of about 160 employees focusing on learning, making an impact and having fun. We talk about how he grows the culture that makes PandaDoc special, why he spends most of his time communicating and strategizing, and his favorite hobby, surfing.
Mikita Mikado is an entrepreneur, executive, and former engineer. He is currently the CEO of PandaDoc, a Series-A funded SaaS business in San Francisco. His main interests are SaaS, sales automation, documents, metrics, startups, surfing, programming, and new technologies. This Podcast is Sponsored By: Blinkist gives you key ideas from the world’s best nonfiction books in 15-minute text and audio. Learn something new everyday with unlimited access to over 2,500 of the world’s best titles in 19 top categories. Get 7% off & your first week free with this link: millionaire-interviews.com/blinkist. StartEngine is the largest equity crowdfunding site in the USA. Over 170+ companies have raised $60 million using the platform. And 87% of companies successfully reached their minimum funding goal of $10k. Get 20% off your campaign using this link: millionaire-interviews.com/start. Gusto makes payroll a breeze full-service payroll for one simple price. And 72% of customers spend less than 5 minutes to run payroll. Get your first 3 free months using this link: millionaire-interviews.com/gusto. *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Mikita Mikado Interview. ***
Show Notes: Mikita founded PandaDoc with Serge Barysiuk in 2014. PandaDoc offers an all-in-one software to stream sales documents that also includes a CPQ solution. In this interview he shares what company culture they have developed, how they work with online review sites, what customers are ideal and much more Send only CPQ related questions to mikita@pandadoc.com The PandaDoc website is @ www.pandadoc.com Meet Mikita at Hubspot INBOUND 2018 from Sept 4-7 in Boston, MA
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Mikita Mikado is the co-founder and CEO of PandaDoc, a SaaS product that lets you create, deliver, and manage your team's quotes, proposals, contracts, and other sales collateral. The Show Notes PandaDoc Quote Roller Mikita on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Mikita Mikado is the co-founder and CEO of PandaDoc, a SaaS product that lets you create, deliver, and manage your team's quotes, proposals, contracts, and other sales collateral.The Show NotesPandaDocQuote RollerMikita on TwitterOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
The Top Entrepreneurs in Money, Marketing, Business and Life
Mikita Mikado. He’s the CEO of PandaDoc, a company founded to accelerate the way organizations transact. He’s an entrepreneur, engineer, and executive focused on creating self-sustaining companies. Famous Five: Favorite Book? – Pitch Anything What CEO do you follow? – Satya Nadella Favorite online tool? — Google Calendar How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – Mikita would tell himself that he doesn’t have to focus on making so much money and just focus on learning as much as he can Time Stamped Show Notes: 01:24 – Nathan introduces Mikita to the show 02:03 – Jared Fuller was in episode 193 of The Top and is still part of PandaDoc 02:25 – PandaDoc helps organizations the way they transact 02:39 – all kinds of transactions 02:52 – PandaDoc focuses on deals that have substantial value and paperwork 03:06 – PandaDoc can build proposals, quotes, contracts and close deals in a digital fashion 03:30 – PandaDoc’s RPU has increased since last year 03:56 – Annual deals 04:10 – Average customer pay 05:10 – PandaDoc gets most of their customers from word of mouth 05:32 – Using SEO to expand operations 06:15 – PandaDoc gives their small customers templates that they can use in their deals 06:58 – The marketing team finds keywords that are most popular and relevant to them 07:20 – They use Moz and other tools to find keyword 07:59 – PandaDoc isn’t built on top of PDF 08:03 – The templates from PandaDoc are in HTML and not PDF 08:41 – QuoteRoller was the first product that was launched in 2011 08:56 – Pivot to PandaDoc at the end of 2015 09:06 – Team size is now 106 09:23 – The last year total raised was $4.5M in cash and $2M in debt 09:41 – Currently, debt has been paid 09:50 – Total amount raised is $19.5M 10:17 – PandaDoc has more than 7K customers 10:30 – 2 different cohorts of customers 10:55 – PandaDoc has a legacy product and a new product 11:22 – Gross churn is satisfactory 11:50 – From last year’s revenue churn, it was 9% 13:21 – Some inbound marketers use PandaDoc to close a deal then will stop using it 13:50 – 5% monthly logo churn is high for Mikita 14:38 – PandaDoc has around 100 team members and 2 are focused on target customers 15:13 – CAC and LTV varies 16:00 – Mikita is trying to get under 12 months of payback period 16:29 – Fully weighted CAC can be $1200 16:48 – How Mikita assumes CAC 18:47 – The industry’s rule of thumb for payback period is 1.13 of ACV or 14 month payback period 19:05 – PandaDoc has channels with a payback period of 6 months and 2 years 19:29 – PandaDoc has an outbound sales team that is their delta force 19:54 – The outbound sales team finds the industries that PandaDoc should target 21:05 – Paid spend total is under quarter of a million 21:19 – PandaDoc is closed to hit a million in MRR 22:08 – “We want to make an impact” 22:22 – This is a horizontal product 23:47 – PandaDoc focuses on workflow and the actual collaboration on the workflow 23:58 – “We want to system of records for deals or transaction” 24:05 – PandaDoc isn’t going to the CRM space 24:18 – Mikita has been in the CRM space before 24:43 – One of the challenges of CRM now is the emergence of AI 27:12 – Mikita’s consideration on price of acquisition 30:20 – The Famous Five 3 Key Points: Create a product that can serve a different market and fill the gap that the others haven’t seen. Let your goals guide you, but also keep in mind that having a business means being responsible for your employees. Multiple revenue cohorts will lead you to multiple marketing and sales strategies. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Mikita Mikado started out on his entrepreneurial career, selling berries he’d picked in his home Belarus, and now runs PandaDoc, a Series-A funded SaaS business in San Francisco. Clearly there’s a LOT that happened between those two points of Mikita’s life. I joined him to try and understand some of the things he’s learned along the way. In our discussion, we cover: - How activities from his youth translate to his business today - How his long-term business relationship with co-founder Serge works successfully, and how the complement each other - Why he’s so passionate about making business transactions and contracts less painful - What metrics are important to the team at PandaDoc, and how they’re actionable - The books he’s learned the most from (which you can find on blog.chartmogul.com)