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In this week's episode of Martech Masters, Gabriel is joined by Katie Parkes, Head of Social, Global Marketing at Shopify. Through this episode we explore Katie's love for filmmaking and how she applies what she's learned through previous experiences at her her position with Shopify. Katie also talks at length about manipulated media and the problems it brings for the future of video. How do we commit to keeping content truthful? How do you measure success through your production and brand? Learn all of that and more in this week's episode!
In this week's episode of Martech Masters, Gabriel is joined by Nandini Jammi, Co-Founder of Check My Ads. Throughout this episode, Nandini explains her journey and how she discovered the plethora of issues with advertising awareness, how she's battling with the advertising supply chain to hold more responsibility, and how individuals can take steps to take back control of their ads. Enjoy this special episode of Martech Masters!
In this week's episode of Martech Masters, Gabriel is joined by Patrick Campbell, CEO of ProfitWell. The two explore a variety of subjects such as their mutual appreciation for typewriters and how to separate the digital from the analog world, the thoughts and strategies behind ProfitWell's different media outlets, what Patrick has learned through creating video and podcasts over the years, and who Patrick sees as industry leaders in this market. Enjoy!
In this episode of Metrics and Chill, John Bonini sat down with Gabe Marguglio, founder and CEO at Nextiny. Gabe and John talked about how the team at Nextiny has turned video marketing into a lead generation powerhouse.
In this week's episode of Martech Masters, Gabriel is joined by Steve Pockross, CEO of Verblio. The two weave through a variety of subjects including Steve's outlook on life after living in a few different foreign countries, how Verblio has evolved in the past year, taking advantage of your pre-existing content, the creation of the Verblio Show, and his personal dreams of becoming a Brazilian rockstar!
Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.
Last year we started this show to showcase leaders in the Martech industry and how they were shifting their strategies to thrive through the pandemic. Connecting with so many passionate people made us want to learn more about how that passion is part of their own personal and business growth. Season 2 will focus on these passionate leaders and their innovative strategies to build amazing brands through Brand Affinity Marketing & episodic content, Enjoy!
Arpit Choudhury of Trifacta joins this week's episode of Martech Masters to bring his expertise in data management and no-code integrations. Arpit talks on native vs API integrations, data transformation and management, utilizing and acting upon your data, educating with data, his data-led academy, and so much more.
Adam Horsman of Sakari joins Martech Masters to talk about all the uses of text messaging automation services. Adam starts by talking about his background and how he he co-created Sakari out of an industry need. He then describes how a company like Sakari can help across all the services of each company, integrating the platform within your CRM, and how are people are utilizing the tool in creative ways.
Patrick Campbell joins this week's episode of Martech Masters to discuss ProfitWell and how it can help with growing subscription based services. Patrick goes into detail about the benefits ProfitWell provides, focusing on the right metrics for growth, keeping acquisition, and more.
Wendy Pease, President of Rapport International, joins Martech Masters this week to discuss the importance of multi-language marketing for global business. Wendy goes into detail about translations for language and live chat, the difference between translations and interpretations, how to target the correct translations for the right audience and more. Wendy also talks about how Rapport International can help with translation services as well as Wendy's upcoming book!
This week's Martech Master's episode features Shane Murphy-Reuter, Senior VP of Marketing at Intercom to discuss the importance of conversational experiences in today's marketing world. Shane shares insights on how to successfully lead someone through the entire journey using conversational experiences, the benefits of it, and the overall chances Intercom has taken on recently.
This week on Martech Masters, Gabriel sits down with Katie Burke, Chief People Officer at HubSpot to discuss various topics surrounding remote work, company culture, and diversity. Katie talks about the challenges the HubSpot team faced when transitioning to remote work as well as what they've learned, the importance of company culture and how team members should feel embraced by their company, as well as the diversity within the team and the benefits it brings.
In this weeks episode of Martech Masters, Gabriel speaks with John Bonini, Marketing Director of Databox, to discuss all things related to content. Related topics include devising a content strategy, what Databox is doing for their content strategy, the challenges it brings, what it means to be content driven and so much more.
This week, Gabriel sits down with Danny Wajcman, COO & Co-Founder of Lucky Orange, to discuss the importance of website optimization. Lucky Orange is a tool that can help you understand how users are interacting with your website and Danny points out the many benefits Lucky Orange can provide.
Season 2 Finale: We’ve come to the end, can you believe it? In this episode, Bryan & Kara of discuss the importance of email list segmentation. Talking points include the actionable takeaways from an email campaign, the inclusions and exclusions of lists, and the quality of reach vs the quantity of reach. Stay tuned for what's brewing for Season 3!
In this episode of Coffee Talks, HubSpot’s Sales Director, Dan Tyre, joined Gabriel to discuss the importance of empowering your sales team. They discuss the history of HubSpot, project Lion, and techniques your sales team can implement to improve their skill set.
In this episode, Our Agency Strategist Kara had the chance to sit down with Mike Donnelly, the CEO & Founder of Seventh Sense to discuss the importance of email in 2020. With technology and communication methods ever-changing, people are worried email might start to fade away with the beginning of the new decade. Mike is here to explain why email is more important than ever this year.
In this episode of Coffee Talks, our Video Marketing Manager, Isabella, sits down with Revenue River’s Director of Multimedia, Tom Burgess to discuss video marketing topics. This is another episode based in Colorado at the Revenue River offices and we loved the opportunity to see how they operate their agency.
In this episode Jackie, our COO, and Gabriel, our CEO, discussed the 5 things we learned from starting a business. 1) Culture 2) Picking your customers 3) Investing in technology 4) Sales process 5) Being yourself
In this episode, our Creative Director Megan sits down with Lucky Orange's Bradley Friedman to discuss the importance of Optimizing websites for user experience. Whether it's a lead flow, an email, or a contact form, or a CTA, there might be small room for improvement to increase conversions.
In this week's episode, our Agency Strategist Kara sits down with Senior Manager of Verblio, Alexa Baray to discuss how combining your video strategy with effective written content is crucial. They talk about the different aspects of a content strategy, how you can break down that strategy to be more effective over time and adding in video to that strategy.
In this episode of Coffee Talks, Gabriel and part of the Nextiny team traveled to Colorado to sit down with Eric Pratt of Revenue River and discussed the importance of growing together. This episode is referred to as an Agency Swap because Eric and Gabriel discuss several topics on why it's important to stay connected and grow together.
In this episode of Coffee Talks, our Agency Strategist, Kara, had the amazing opportunity to sit down with Pete Caputa from Databox. Kara & Pete discuss the creation of Smart Lists, the correlation between Wistia & Databox, and just the overall importance of data monitoring.
Why is it important for businesses to invest in education? There are plenty of benefits to educating both your team and your customers. In this episode of Coffee Talks, Kevin Dunn, Manager at HubSpot Academy, discusses ways to empower with education using HubSpot resources.
Have you been trying to come up with a solution to improve your brand awareness? Well, take a step back from those ad payments and switch gears as we dive into, what we believe, is the real solution to your engagement problems: creating episodic video content to increase your brand affinity.
Are you trying to find out what users are doing on your website? In this week's Coffee Talks, Megan Sullivan, Creative Director at Nextiny Marketing, and Bryan Gorman, Senior Account Manager at Nextiny Marketing, discuss their tips to analyze and optimize your website user experience using tools like Google Analytics and Lucky Orange.
In this episode of #Coffee Talks, Kara Inglis, Agency Strategist at Nextiny Marketing and Frank Herold, VP of Marketing & Sales at Freedom Senior Management discuss the evolution of Frank's "Marketing Mix" after embracing software and digital marketing efforts in the last decade. Frank has been working in the retirement industry for 30 years and has been exposed to a variety of marketing and sales strategy. After teaming up with Nextiny, embracing online marketing, video, and helpful marketing and sales software, Frank discusses the results he's seen over the last 8 years at his retirement communities and ultimately closing at a higher rate.
Episode 9 of On The Fly brings us Nextiny's Gabe Marguglio! He and Eric sat down during INBOUND2019 to discuss all things video marketing. What it means to them, how to get started in your organization, and what tech to consider. Check out Coffee Talks: https://www.nextinymarketing.com/coffee-talksFollow Revenue River on our social accounts:Facebook: https://hubs.ly/H0jZWXx0Instagram: https://hubs.ly/H0jZXqp0LinkedIn: https://hubs.ly/H0jZW0N0Twitter: https://hubs.ly/H0jZV_v0Follow Nextiny on our social accounts:Facebook: https://www.facebook.com/nextinymarketingInstagram: https://www.instagram.com/nextinym/LinkedIn: https://www.linkedin.com/company/nextiny/Twitter: https://twitter.com/nextinym
Welcome to Coffee Talks, a series discussing the latest in inbound and video marketing. Sit back and relax as we dive into Episode 1: Wistia Channels. In this episode, you’ll hear Gabriel, Nextiny’s CEO, and Bryan, Nextiny’s Senior Account Manager, discuss Wistia’s Channels feature and how it directly relates as a video pillar page. Hope you enjoy!
In this episode of Coffee Talks, you’ll hear Jackie, Nextiny’s COO, and Kara, our Agency Strategist, discuss how diagnosing patients in psychology directly relates to how we work with clients in the marketing world. It’s a really interesting listen so sit back and enjoy this episode of Coffee Talks.
In this episode of Coffee Talks, Gabriel, Nextiny’s CEO, and Kara, our Agency Strategist, discuss the pro’s and con’s of each: having someone in house working directly for your company as a marketer vs partnering with a full agency and the results you’ll get. Hope you enjoy!
In this episode of Coffee Talks, Kara & Bryan, our Agency Strategist and growth analyst. They sit down to discuss how we at Nextiny devise our clients’ social media strategies as well as our own and add tips on where to start with a social media strategy. Sit back and enjoy!
In this episode of Coffee Talks, you’ll hear from Gabriel & Jackie, Nextiny's CEO & COO, as they discuss the history of Nextiny, how we’ve evolved as an agency, where we are today, and our outlook for the future! Enjoy!
In this episode of Coffee Talks, Gabriel, Nextiny’s CEO, and Megan, our Creative Director, sit down in this episode to discuss the benefits of using the HubSpot as a CMS. If you’ve been looking for the right place to migrate your website, this might be the episode for you! Hope you enjoy!
In this episode of Coffee Talks, Kara, our Agency Strategist, and Bryan, our Senior Account Manager, discuss automation and how to incorporate it into your marketing strategies. They’re really insightful and I think you guys are going to love this one so sit back and enjoy this week’s Coffee Talk!
In this episode of Coffee Talks, you’ll hear from Isabella, Nextiny's Video Marketing Manager and Gabriel, our CEO, on the importance of episodic content and why you should be creating videos today if you haven’t already started. If you’ve been wondering what all the buzz around episodic content is then this is the episode for you. Sit back and enjoy!
In this episode of Coffee Talks, Gabriel, our CEO, and Bryan, our Growth Analyst, sit down and discuss the different software we use on a daily basis and the implementation into HubSpot. Sit back and enjoy episode 12 of Coffee Talks!
In this episode of Coffee Talks, we'll be covering content strategy and how to start, track and optimize one. This episode features Bryan, our Growth Analyst, and a new voice to the pod, Dylan, who is a Content Marketer here at Nextiny. Enjoy the episode!
In this season finale of Coffee Talks, Isabella, our Video Marketing Manager, sits down with Aaron, our Multimedia Specialist, to discuss drones and what a person would need to do to operate a drone for their company. Sit back and enjoy the last episode of Coffee Talks Season 1!
In this episode of Coffee Talks, Kara, our Agency Strategist, and Megan, our Creative Director, sit down and talk about the process of redesigning and optimizing a website. Enjoy the episode!