Podcasts about partner programs

What does it really take to lead through massive change? In this special edition episode: Talking Shift, we explore the human side of transformation — in the middle of the biggest partner evolution in 25+ years: The Cisco 360 Partner Program. But this conversation goes deeper than programs. Jeff Edwards sits with Jon Sanchez, Founder and CEO of Team Performance Institute, to unpack… why change is so hard? Because it challenges identity. Because leaders move faster than their teams. Because we expect adoption without allowing the process. This episode is about failing forward, becoming a beginner again, and leading with empathy through uncertainty.

Today is Monday, February 23, 2026. Welcome to In Case You Missed It, our weekly five-minute rundown of important channel news stories that might have flown under the radar last week. In this edition: Microsoft AI Cloud Partner benefits expanded: Microsoft has updated its AI Cloud Partner Program with new Copilot-related benefits, enhanced security and Azure credits, and additional go-to-market resources to help partners accelerate AI-enabled solutions. Palo Alto Networks NextWave Program: Palo Alto Networks has revamped its NextWave Partner Program to reward platform-based security delivery, emphasize recurring revenue, and recognize partners with specialized AI and cloud security expertise. monday.com Partner Program update: monday.com has introduced structured reseller and distributor tracks, an AI-powered Go-To-Partners marketplace, and a new AI Genius tier to support partners selling and implementing AI-enabled workflow solutions. Rocket Software IT leader survey: A new Rocket Software study shows 69% of IT leaders cite data security as their top concern and highlights the opportunity for partners to help customers modernize hybrid environments for AI readiness.

Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Specialty Coffee Ambassador: Meeting Guests Where They Are - Ep# 438 EPISODE SUMMARY Chris, Jared, and Casey dig into a classic specialty coffee problem: the gap between “coffee nerd language” and what customers actually need to have a great experience. They unpack why trust and hospitality come before origin stories and point scores, and how to guide people with simple, confidence-building choices instead of overwhelm. Along the way they riff on the limits of the 80+ point mindset, why the market ultimately decides what's valuable, and how cafés can create “stair steps” that help guests level up over time. The thesis is simple: make it welcoming, make it relatable, and help people win on their first step. CHAPTER TITLES 00:00 Cold Open: Fruit and Chocolate, and Casey on the Mic 05:00 Scrum Boards and the “Smallest Viable” Way to Improve 15:00 Sharing in Specialty Coffee: Engage and Build Trust 21:00 It's a Party not a Club. Welcoming others into Specialty Coffee 26:00 Specialty Scores, Coffee Assessment, and What “Value” Really Means 35:00 Specialty Coffee Industry Shifts 45:00 Knowing and Responding to the Guest Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We LOVE our Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/pages/wholesale Links – The Home of Scrum: scrum.org Scrum: The Art of Doing Twice the Work in Half the Time - by Jeffrey Sutherland and J.J. Sutherland (book) Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. Hosted by Chris Baca and Jared Truby Produced by: Casey Ryan Feb. 2026

This is a YouTube video as well that you can watch here:  https://youtu.be/cptmWCYlKe4Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

In this episode of Partnerships Unraveled, we sit down with Dave Allen, Vice President of Geo Sales and Partner Sales at Akamai, to explore the strategy and innovation behind Akamai's newly revamped Partner Connect Program. With decades of channel experience, Dave shares the methodology behind designing a partner program from the ground up one that reflects today's evolving channel landscape and Akamai's partner-first mindset across security, compute, and edge infrastructure.Channel leaders tuning in will gain tactical insights on how Akamai is leveraging incentivized behaviors to drive new customer acquisition, expanding partner tiering to better reflect regional performance, and embracing distribution as a key scale lever. We also dive into how the company has embedded partner value into field compensation models and enablement structures—proving Akamai's shift from a direct-first legacy to a truly partner-centric approach.Whether you're rethinking your own partner tiers, struggling with program scalability, or seeking fresh ideas around high-growth services like microsegmentation, this episode delivers actionable frameworks and strategic clarity. Don't miss this look inside one of the most partner-focused evolutions in B2B tech._________________________Learn more about Channext

Cat & Cloud Podcast The Evolution of Leadership: From Barista to Business Owner - Episode #437 Cat & Cloud Coffee www.catandcloud.com/ Summary In Episode #437, Chris and Jared explore the real shift that happens when you move from barista to business owner. What once felt like fast-paced camaraderie and clear wins on bar becomes a slower, more complex game of systems, sacrifice, and long-term responsibility. They talk through the hidden cost of leadership, the tension between collaboration and independence, and why owners often see a hundred problems before they see progress. The takeaway: leadership evolves, satisfaction changes, and the key is choosing agency—building momentum on purpose instead of drifting through the role. Chapters 00:00 “Is Someone Dead?”: Walking Into a Silent Roastery Meditation 06:00 Love and Hate with Chris Baca 14:00 From Barista to Boss 20:00 The Cost of Leadership, Herb Brooks and Miracle:The Boys of ‘80 26:00 Where do you find satisfaction? 31:00 Business owners often only see what needs to be done 41:00 Agency: Stop Drifting and Choose Your Next Season Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We LOVE our Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/pages/wholesale Links – Miracle: The Boys of '80 | Official Trailer, Netflix 2026 Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

In this latest episode of Cloud Wars Live, Bob Evans is joined by Colleen Kapase, Vice President of Channels and Partner Programs at Google Cloud, and Rakesh Sancheti, Chief Growth Officer at Tredence. Together, they explore how agentic AI is transforming enterprises from insight-driven organizations into adaptive, reflexive businesses. The conversation highlights how AI agents, data foundations, and partner ecosystems are reshaping productivity, decision-making, and real-time execution across industries.The Responsive EnterpriseThe Big Themes:AI Moves From Insight to Action: Enterprises are transitioning from AI that merely advises to AI systems that actively execute decisions. Agentic AI workflows enable systems to sense changes, analyze signals, and take action without waiting for human intervention. This marks a fundamental shift from dashboards and reports to operational intelligence embedded directly into business processes. The result is faster adaptation, reduced latency in decision-making, and organizations that can respond to market changes in near real time rather than after-the-fact analysis cycles.Partners Are the Critical Bridge: Technology platforms alone cannot deliver transformation. Partners play a crucial role in translating AI capabilities into real-world outcomes by combining industry expertise, customer context, and accelerators. They bridge the gap between powerful AI platforms and the specific operational realities of each enterprise. This partnership model accelerates deployment, reduces experimentation cycles, and ensures AI agents are connected to real data and real processes.Retail Emerges as a Leading Use Case: Retail provides a vivid example of agentic AI in action. Multi-agent systems personalize experiences, optimize merchandising, adjust media spend, and guide customers in real time. These systems act continuously, responding to shopper behavior, inventory signals, and market conditions instantly. The result is improved customer experience, higher returns, and operations that function more like living systems than static processes.The Big Quote: “We're really going to move past the era where data is just sitting in warehouses and being collected and really looking at it independently, and instead take advanced AI and put it in the hands of every single individual.”More from Tredence and Google Cloud:Dive into Tredence's exploration of AI agents and Google Cloud's guide for putting AI agents on the marketplace.  Visit Cloud Wars for more.

What Matters Most When Opening a Coffee Shop- and Where to Spend Your Money - Episode #436 Cat & Cloud Coffee www.catandcloud.com/ Summary Thinking about opening a coffee shop? Here's where your money actually matters—and where it doesn't. In this episode, Chris Baca and Jared Truby…aka Dale ;) unpack what actually matters when you're opening (or refreshing) a café: create a real feeling of place without overspending on flashy build-out, “blow the bag” on the essentials (espresso machine, grinders, and water filtration), and don't get distracted by optional prestige projects like roasting, direct trade, or origin travel before the core experience is dialed. They also zoom out on how café design has evolved since early third-wave homogeneity and land on a grounded definition of “sustaining excellence”: either innovate with intention or “plus the show” by obsessively maintaining the details that signal care—because culture is what people learn to accept as normal. Chapters 00:00 Monterey and Coffee 07:00 Opening a New Coffee Shop? 13:30 Business reflects the people who started it 21:00 Should I Roast Myself? 29:00 Homogeny in Coffee Shop Design 33:20 What's Worth It vs. What's Hype 42:00 Plus the Show Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ We LOVE our Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/pages/wholesale Links – Six Over Coffee https://www.instagram.com/sixovercoffee/?hl=en Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Guest is Faith Hamson with United Way, discussing their Partner Program grants and how local organizations can apply for funding. Faith also explains how community members can get involved through the United Way Vision Council, which helps review grant requests and guide where those dollars go. Plus, details on their upcoming Pop-Up Pantry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if growth isn't the problem—revenue quality is? This is the moment before the Shift. Jeff Edwards sat down with John Roger, Founder and Managing Partner of Southern Technology Partners, around the holidays to break down the real economics behind partner success. From recurring revenue and managed services to lifecycle engagement and the Cisco 360 Partner Program – on the heels of its launch, this episode gets straight to what actually drives predictable, durable profitability. Why listen

Kat and Ian are back—and this time, they've brought in Steve Guillman, Cisco's US Distribution Partner Sales Leader and the mastermind behind (joking) Cisco's new partner program, Cisco 360. Together, they unpack what partner programs are, why we should care and the buzz around Cisco's big partner program update, tossing out the jargon and serving up the real story (we think). Curious why Cisco decided to revamp a 25-year-old program? Wondering if all this change is actually a good thing? Steve lays it all out—from why partners should care, to how Cisco 360 is designed to reward partners for the awesome work they're already doing (yes, there's a little math, but we promise it's worth it). You'll get honest takes, a couple of groan-worthy analogies (grocery stores, anyone?), and the kind of channel banter that only comes from years in the trenches. If you've ever wondered what really goes on behind the scenes with Cisco's partner programs—or just want to hear someone explain this to Kat “like she's five”—this episode's for you. Want to support the show (and keep the analogies coming)? Check out Cisco's solutions for small and medium businesses: https://www.cisco.com/site/us/en/solutions/small-business/index.html

New URL for the Podcast: http://www.miniaturemodelspodcast.com Podcast questions and inquiries? Email us: mattandmattoscaletrains@gmail.com   The Miniature Models Podcast Crew reviews the latest 2026 V1 catalog from Lionel. We give our unbiased and unfiltered look at what Lionel is bringing to the table in 2026.   Join Our Community Discord Discord Server Link: https://discord.gg/5rpxw8F4DY Please note that you will need to read the rules and click a box to verify that you understand them before you're able to join the server. We want this community to be a welcoming and respectful place.   The Miniature Models Podcast is part of the Trainz.com Partner Program. If you plan on buying from them, please use our Affiliate Link: https://www.trainz.com/MMOP You can also use our unique Promo Code: MMOP for $10 off a single purchase on the Trainz.com website   Show Notes and Links: Miniature Models Facebook Page: https://www.facebook.com/MattandMattTrainsPodcast Miniature Models YouTube Page: https://www.youtube.com/@miniaturemodelspodcast Miniature Models Instagram Page: https://www.instagram.com/miniature_models_podcast/   Miniature Models Podcast Merchandise https://www.redbubble.com/people/MandM-Podcast/shop   NPL Customs Store etsy.com/shop/NPLCustoms   This Podcast is now available on Spotify and Amazon Music / Audible. We are also available from our usual sources like Apple Podcasts, Google Podcasts, and YouTube.   Spotify: https://open.spotify.com/show/0OOWgO2vvI38ZFOtF4BxkU?si=2a853e2b36a44f80 YouTube Music Podcasts: https://music.youtube.com/playlist?list=PLbs761BIEfXYancom0rY3kTQSjFbGvsnJ&si=cjCOiYwOQhxMPV4R Apple Podcasts: https://podcasts.apple.com/us/podcast/miniature-models-podcast/id1527505788 Amazon Music: https://music.amazon.com/podcasts/f8fe369d-985c-4d14-af1f-dc4abf112b06/the-matt-and-matt-o-scale-trains-podcast   Where you can find the Hosts: Matt R (WC Model Railroad) YouTube: https://www.youtube.com/@wcmodelrailroad Facebook: https://www.facebook.com/westchicagorailroad Instagram: https://www.instagram.com/wc_model_railroad/ Matt Z (TrainLover9943) YouTube: https://www.youtube.com/@trainlover9943 Facebook: https://www.facebook.com/trainlover9943 Instagram: https://www.instagram.com/matts.hobbies/ Johnny N (Audamus) YouTube: https://www.youtube.com/@Audamus Facebook: https://www.facebook.com/p/Audamus-Trains-100075521222163/ Instagram: https://www.instagram.com/audamus_trains/ John S (RetroMikado) YouTube: https://www.youtube.com/@retromikado Instagram: https://www.instagram.com/retromikado96/ Sid (Sid's Trains) YouTube - https://www.youtube.com/@SidsTrains Facebook - https://www.facebook.com/sidney.flumbaum Instagram - https://www.instagram.com/sidneystrains/ Questions about upgrading your engine with Sid? Email him: sidstrains773@gmail.com   Music: Good Vibe by Twisterium from Pixabay   Please Note: The primary purpose of this Podcast is to educate. We do not constitute advice or services. Please seek advice from an appropriate legal professional in your state, county, or city.  

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this high-impact podcast episode to kick off 2026, Vince Menzione sits down with Jay McBain (Canalys/Informa) to decode the tectonic shifts reshaping the technology ecosystem. Jay reveals why the tech economy is forecasting double-digit growth while the broader economy lags, introducing a “Tale of Two Cities” where direct infrastructure sales are booming but partner influence is more critical than ever. He explains the drop in channel transact share to 66.7% and why the “96% Partner Assist” is the new metric for success. Jay also details the shift away from traditional “Gold/Silver/Bronze” programs toward point systems that recognize partners at every one of the “28 moments” in the customer journey, from influence to long-term retention. Key Takeaways The tech industry is forecast to grow 10.2% in 2026, outpacing the global economy’s 2.7% growth. Channel transact share has dropped from 75% to a forecast of 66.7% as infrastructure deals go direct. Nvidia and the “Magnificent Seven” are driving a massive direct infrastructure build-out for the next era. Microsoft measures a 96% “Partner Assist” rate, with up to seven partners involved in every deal. 80% of customers now prioritize partner certifications and competencies over relationships when choosing partners. The number one request from partners is to be recognized for value across all 28 moments, not just the point of sale. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Jay McBain, Canalys, Informa Tech, Partner Assist, 28 Moments, Tech Growth 2026, Channel Strategy, Nvidia, Infrastructure Buildout, Partner Economics, Microsoft Ecosystem, AWS, Direct Sales, Indirect Sales, Partner Influence, Multiplier Effect, Customer Journey, Partner Programs, Tech Economy, Ecosystem Orchestration. https://youtu.be/ntogEr6mjKg?si=_AaBPBfv9KcMRA9D Transcript: [00:00:00] Jay McBain: By the way, marketplaces, the massive growth in marketplaces for everyone that doesn’t own the marketplace is also an indirect sale. It should be helping these numbers. Yeah, so, but there’s one company that’s driving and happens to be the most valuable company in the world right now. [00:00:15] Vince Menzione: Let’s start off with the first, my burning question I have first, let’s cover it first. [00:00:21] Vince Menzione: If you had a sum up 2026 for partners in one sentence. What is it and what are people still underestimating? [00:00:29] Jay McBain: Yeah, it’s one, one word is probably opportunity. Opportunity. Um, so we look around the world, uh, the world economy without technology in it is gonna grow at 2.7%. That’s about $120 trillion with technology in it, technology industry, we’re forecasting to grow by double digits. [00:00:47] Jay McBain: Amazing. You know, in a world that’s growing at two, uh, we’re expecting 10.2%. Growth. And this industry, as you know, is surrounded by partners. Yes. And there are opportunities in hardware, in software, in services, in telco, all the different parts of the customer’s budget. And to look through the double digits though, I mean the, the extension of the sentence is, it’s a tale of two cities. [00:01:11] Jay McBain: Yeah. I was gonna ask you about this. Police do. There isn’t an opportunity in every slice. You know, some of the slices are shrinking by single digits. Some of them are growing by low single digits, but some of them are in the 20, 30, 40% growth range. And this is what partners are starting to think, these tectonic shifts that are happening, the ultimate partnerships that are happening are in very specific places that you kicked off this session talking about. [00:01:35] Vince Menzione: Yeah. So I would love to di dive in here because we have your, we have your slide up behind us. In fact, in talking about this $6.1 trillion economy around te uh, tech and telco and this opportunity. So, you know, we’re, there are gonna be winners and losers right in, in terms of these, uh, these segments or slices of the economy. [00:01:55] Vince Menzione: We can talk about that now. I, I think maybe it would be a good idea to talk about both the channel and, and why the par the channel plays such a big role in this growth. And then talk about what the winners and losers are gonna be. [00:02:07] Jay McBain: Yeah, I mean, broader. Um, actually if we go to the next, uh, slide, there is, um, a declining number and in the world economy that 120 trillion, 75% of it. [00:02:20] Jay McBain: Uh, moves indirectly. You bought your last car from a dealer. Yeah. You bought your last, uh, TV from a retailer, you know, peanut butter from a grocer, that type of thing. But the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, pharmacies, grocery, all the different parts of the 27 industries, you know, play an incredible role. [00:02:40] Jay McBain: Our industry was at 75, not just three years ago. Wow. It dropped to 73.2. Two years ago, down to 70.1 last year, and this year’s forecast to be 66.7, so it’s dropping by about 3% each year and it’s this how money changes hands. Yeah. By the way, marketplaces, the massive growth in marketplaces for everyone that doesn’t own the marketplace is also an indirect sale. [00:03:05] Jay McBain: It should be helping these numbers. Yeah, so, but there’s one company that’s driving and happens to be the most valuable company in the world right now, Nvidia. Yeah. And the broader data center buildup mostly on consumer side, but this infrastructure data center build out globally happening right now is mostly happening direct. [00:03:22] Jay McBain: Yeah. There are the magnificent seven who are spending hundreds of billions of dollars each. On these chips and on this, uh, capability and capacity for this next 20 year era. And this is not a resell gain. They’re not buying through distribution and not buying through a reseller. And that’s where you talk about haves and have nots. [00:03:40] Jay McBain: You talk about this economy that, you know, Nvidia for example, was growing at triple digits, quarter in, quarter out, you know, becoming the most valuable company. And it’s not. A traditional technology opportunity, right? There isn’t managed service providers inside these data centers. There isn’t technology folks like VARs and system integrators in plugging in the equipment. [00:04:02] Jay McBain: Yeah. So we gotta watch and, and look at where this next shift takes us and where this multiplier opportunity wraps around it. So that’s the second number here. 96%. Which hasn’t changed. This is a number by the way, that Microsoft measures Yes. Understand. And, and Microsoft looks at it and, you know, second most valuable company in the world measures every deal they’re in and then have been for decades. [00:04:26] Jay McBain: And they measure this 96% of partner assist upwards of seven partners in every one of their deals. And looking at this partner assist number is what drives them. And in Microsoft’s case. You know, perhaps without a better product price or uh, promotion than their lead competitor. AWS, they’ve outgrown them for 26 straight quarters. [00:04:45] Jay McBain: Yes. And they point to place as the reason why that two, three, maybe even four of those seven partners may be leading with Microsoft in critical moments. And so every company, large, medium, and small, look at this partner assist number. And this is where we take that ecosystem conversation. [00:05:02] Vince Menzione: So with 96% partner assist, why do partners touch, touching, everything still feel invisible in many cases. [00:05:11] Vince Menzione: And what’s the one move that they, they make? Or need to make to make them undeniable to [00:05:15] Jay McBain: vendors in 2026? Yeah, I mean, this is a long legacy. There’s 44 years of legacy of being measured at the point of sale where programs were built and paid at the point of sale. Yeah. Assuming you did a bunch of stuff like consulting and design and advisory before the point of sale, assuming you’re gonna stay after the sale and get the renewal and get the upsell, cross sell, and enrichment, there was this assumption, but you were really recognized only at one moment. [00:05:41] Jay McBain: And when we did the survey last year across, you know, 20,000 partners around the world, the number one thing they’re asking vendors for now. Is to recognize, measure monitor me at every moment. Mm-hmm. 28 of them before the sale every 30 days. Forever after the sale. Yep. At the point of sale, the provisioning, the procurement, all the pieces of where we add value. [00:06:02] Jay McBain: And now Microsoft was one of the leaders that came out with a point system over three years ago to say, we’re gonna start measuring and, you know, spreading the program dollars around a little bit like peanut butter. There’s over 400 companies now who have followed suit. You know, Cisco goes live in two weeks, so we’re in this mode now where the world is changing of economics, of partnering. [00:06:23] Jay McBain: It’s changing how recognition happens and it’s the number one thing partners want. [00:06:27] Vince Menzione: Yeah, we’re moving away from the gold, silver, bronze, uh, days of the past and, and tying ’em to these moments. In particular, the Ultimate Partner Winter retreat is gonna be here in the Boca Studio. This is the third year. [00:06:41] Vince Menzione: That we’re gonna be here in Boca. This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. We can see it upwards of 40, 50 people. We’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. [00:07:01] Vince Menzione: That’s an incredible property and uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

In this episode of Partnerships Unraveled, we sit down with Didem Kindstrand, EMEA North Channel Lead at Splunk, now part of Cisco. With nearly three decades of industry experience, Didem offers a candid look into how her team is navigating the operational and cultural shifts following Cisco's acquisition of Splunk while preserving focus, maintaining team alignment, and empowering partners amidst uncertainty.Channel professionals tuning in will learn how the phased integration approach between Cisco and Splunk is creating both urgency and opportunity across the ecosystem. Didem shares how she manages internal alignment through real-time communication, emphasizes the importance of Splunk's partner competencies within Cisco's 360 Partner Program, and leans on long-term partner relationships to weather organizational change. Whether you're facing your own company transformation or enabling partners through transitional periods, this episode offers both inspiration and tactical lessons._________________________Learn more about Channext

Send us a textIn this insightful episode of Joey Pinz Disciple Conversations, Joey sits down with industry veteran Raffaele Mautone, the visionary CEO behind Judy Security. With more than 25 years in cybersecurity, Raffaele reveals why traditional security models no longer work for MSPs—and how a simpler, partner-led approach is reshaping the future.Raffaele shares how the shift from point products to unified visibility is transforming how MSPs protect clients, reduce noise, and deliver measurable value. He explains Judy's “Blue Team” approach, instant provisioning, and real-time OpenXDR visibility—allowing MSPs to win more business without rip-and-replace tactics.They also explore AI's rapid acceleration, the fragmentation of global cyber standards, and why customers are desperate for clarity, not more tools. Raffaele's passion for reading, family, and his beloved Bernedoodles also highlight the human side of leadership in an increasingly complex world.The episode ends with a powerful reflection on personal focus, consistency, and showing up daily—no matter what the challenge brings.

What does it take to redesign a partner incentive program after more than 20 years—without losing trust, predictability, or momentum? In this episode of Shift Happens, host Jeff Edwards sits down with Fred Farges, Senior Director of Cisco's Global Partner Incentive Program and a key architect of the Cisco 360 Partner Program, to unpack one of the most significant transformations in Cisco's partner ecosystem. They explore how market forces like AI, subscription-based revenue, and customer adoption are reshaping partner profitability—and why Cisco made the decision to co-design its future partner model with partners at global scale. This conversation covers: ● Why legacy partner incentives had to evolve ● How Cisco 360 balances innovation with predictability ● What partners can expect at launch and beyond ● The role of growth, adoption, and lifecycle in long-term success Whether you're inside Cisco, part of the partner ecosystem, or leading change in enterprise technology, this episode offers a clear, candid look at how transformation happens.

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for sports rights holders and brands, and a look at PodcastAdBlock.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for sports rights holders and brands, and a look at PodcastAdBlock.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their video podcast capabilities in their "creators first" initiative. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

New URL for the Podcast: http://www.miniaturemodelspodcast.com Podcast questions and inquiries? Email us: mattandmattoscaletrains@gmail.com   For the first time ever, the Miniature Models Podcast Crew joins forces with Zac from Joker's Trains and the O-Gauge Evolution Podcast, and our good friend and industry leader Jay from Sunset 3rd Rail as we get exclusive insight on the newest catalog from one of our favorite manufacturers.   Join Our Community Discord Discord Server Link: https://discord.gg/5rpxw8F4DY Please note that you will need to read the rules and click a box to verify that you understand them before you're able to join the server. We want this community to be a welcoming and respectful place.   The Miniature Models Podcast is part of the Trainz.com Partner Program. If you plan on buying from them, please use our Affiliate Link: https://www.trainz.com/MMOP You can also use our unique Promo Code: MMOP for $10 off a single purchase on the Trainz.com website   Show Notes and Links: Miniature Models Facebook Page: https://www.facebook.com/MattandMattTrainsPodcast Miniature Models YouTube Page: https://www.youtube.com/@miniaturemodelspodcast Miniature Models Instagram Page: https://www.instagram.com/miniature_models_podcast/   Miniature Models Podcast Merchandise https://www.redbubble.com/people/MandM-Podcast/shop   NPL Customs Store etsy.com/shop/NPLCustoms   This Podcast is now available on Spotify and Amazon Music / Audible. We are also available from our usual sources like Apple Podcasts, Google Podcasts, and YouTube.   Spotify: https://open.spotify.com/show/0OOWgO2vvI38ZFOtF4BxkU?si=2a853e2b36a44f80 YouTube Music Podcasts: https://music.youtube.com/playlist?list=PLbs761BIEfXYancom0rY3kTQSjFbGvsnJ&si=cjCOiYwOQhxMPV4R Apple Podcasts: https://podcasts.apple.com/us/podcast/miniature-models-podcast/id1527505788 Amazon Music: https://music.amazon.com/podcasts/f8fe369d-985c-4d14-af1f-dc4abf112b06/the-matt-and-matt-o-scale-trains-podcast   Where you can find the Hosts: Matt R (WC Model Railroad) YouTube: https://www.youtube.com/@wcmodelrailroad Facebook: https://www.facebook.com/westchicagorailroad Instagram: https://www.instagram.com/wc_model_railroad/ Matt Z (TrainLover9943) YouTube: https://www.youtube.com/@trainlover9943 Facebook: https://www.facebook.com/trainlover9943 Instagram: https://www.instagram.com/matts.hobbies/ Johnny N (Audamus) YouTube: https://www.youtube.com/@Audamus Facebook: https://www.facebook.com/p/Audamus-Trains-100075521222163/ Instagram: https://www.instagram.com/audamus_trains/ John S (RetroMikado) YouTube: https://www.youtube.com/@retromikado Instagram: https://www.instagram.com/retromikado96/ Sid (Sid's Trains) YouTube - https://www.youtube.com/@SidsTrains Facebook - https://www.facebook.com/sidney.flumbaum Instagram - https://www.instagram.com/sidneystrains/ Questions about upgrading your engine with Sid? Email him: sidstrains773@gmail.com Where you can find the Guests:   Jay Escamilla (3rd Rail) Website: https://www.thirdandtownsendmodels.com/ Instagram: https://www.instagram.com/sunsetmodels3rdrail/ Facebook: https://www.facebook.com/SunsetModelsInc/ Zac (Jokers Trains) YouTube: https://www.youtube.com/channel/UC_44N3G7hDvODcEJf67xM6g Discord Server: https://discord.com/invite/YcTX2hGeVg Instagram: https://www.instagram.com/jokers_trains/?hl=en Facebook: https://www.facebook.com/Jokerstrains/   Music: Good Vibe by Twisterium from Pixabay   Please Note: The primary purpose of this Podcast is to educate. We do not constitute advice or services. Please seek advice from an appropriate legal professional in your state, county, or city.  

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Send us a textAt IT Nation Connect 2025, Mike DePalma—VP of SMB Cybersecurity at OpenText—sits down with Joey Pinz to talk about rebuilding community in the MSP world, evolving vendor programs, and the tidal wave of AI reshaping security and operations.Mike shares how OpenText's new EDR rollout is simplifying life for ConnectWise partners, the surprising results of their latest MSP Report, and why most AI projects fail—hint: it's not the tech. He opens up about the Datto → Kaseya acquisition, lessons in leadership, and why discipline, presence, and family still define success more than revenue or market share.

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Technology Reseller News senior tech reporter Moshe Beauford recently spoke with Kristyn Hogan, who heads up Cisco’s collaboration partner sales unit, to discuss the partner opportunity in collaboration and the smooth integration of Cisco’s full portfolio with offerings recently unveiled at its 2025 partner summit in San Diego. The conversation spans the breadth of Cisco’s collaboration devices and software, highlighting the company’s commitment to a partner-led growth strategy. Hogan further noted that partners are central to this push, as they are essential in providing the expertise and services needed for a “seamless migration experience.” She, too, detailed how the partner opportunity has evolved in the cloud era, moving from selling on-premises solutions to earning substantial recurring revenue through activation, usage and adoption incentives in hybrid environments. This shift is designed to ensure partner profitability as they help customers leverage the full stack of Cisco solutions. Furthermore, the discussion touched on how Cisco’s entire portfolio—including innovations announced at the recent Cisco Partner Summit—is designed for tight integration. This unified approach, part of the new Cisco 360 Partner Program, ensures that collaboration solutions work smoothly with networking, security and artificial intelligence (AI) infrastructure to deliver integrated customer outcomes and create a significant competitive advantage for partners. More at www.cisco.com

New URL for the Podcast: http://www.miniaturemodelspodcast.com Podcast questions and inquiries? Email us: mattandmattoscaletrains@gmail.com   Join the Podcast crew as we chat with Jay Escamilla about the Fall York Train Show.   Join Our Community Discord Discord Server Link: https://discord.gg/5rpxw8F4DY Please note that you will need to read the rules and click a box to verify that you understand them before you're able to join the server. We want this community to be a welcoming and respectful place.   The Miniature Models Podcast is part of the Trainz.com Partner Program. If you plan on buying from them, please use our Affiliate Link: https://www.trainz.com/MMOP You can also use our unique Promo Code: MMOP for $10 off a single purchase on the Trainz.com website   Show Notes and Links: Miniature Models Facebook Page: https://www.facebook.com/MattandMattTrainsPodcast Miniature Models YouTube Page: https://www.youtube.com/@miniaturemodelspodcast Miniature Models Instagram Page: https://www.instagram.com/miniature_models_podcast/   Miniature Models Podcast Merchandise https://www.redbubble.com/people/MandM-Podcast/shop   NPL Customs Store etsy.com/shop/NPLCustoms   This Podcast is now available on Spotify and Amazon Music / Audible. We are also available from our usual sources like Apple Podcasts, Google Podcasts, and YouTube.   Spotify: https://open.spotify.com/show/0OOWgO2vvI38ZFOtF4BxkU?si=2a853e2b36a44f80 YouTube Music Podcasts: https://music.youtube.com/playlist?list=PLbs761BIEfXYancom0rY3kTQSjFbGvsnJ&si=cjCOiYwOQhxMPV4R Apple Podcasts: https://podcasts.apple.com/us/podcast/miniature-models-podcast/id1527505788 Amazon Music: https://music.amazon.com/podcasts/f8fe369d-985c-4d14-af1f-dc4abf112b06/the-matt-and-matt-o-scale-trains-podcast   Where you can find the Hosts: Matt R (WC Model Railroad) YouTube: https://www.youtube.com/@wcmodelrailroad Facebook: https://www.facebook.com/westchicagorailroad Instagram: https://www.instagram.com/wc_model_railroad/ Matt Z (TrainLover9943) YouTube: https://www.youtube.com/@trainlover9943 Facebook: https://www.facebook.com/trainlover9943 Instagram: https://www.instagram.com/matts.hobbies/ Johnny N (Audamus) YouTube: https://www.youtube.com/@Audamus Facebook: https://www.facebook.com/p/Audamus-Trains-100075521222163/ Instagram: https://www.instagram.com/audamus_trains/ John S (RetroMikado) YouTube: https://www.youtube.com/@retromikado Instagram: https://www.instagram.com/retromikado96/ Sid (Sid's Trains) YouTube - https://www.youtube.com/@SidsTrains Facebook - https://www.facebook.com/sidney.flumbaum Instagram - https://www.instagram.com/sidneystrains/ Questions about upgrading your engine with Sid? Email him: sidstrains773@gmail.com Where you can find the Guests:   Jay Escamilla (3rd Rail) Website: https://www.thirdandtownsendmodels.com/ Instagram: https://www.instagram.com/sunsetmodels3rdrail/ Facebook: https://www.facebook.com/SunsetModelsInc/   Music: Good Vibe by Twisterium from Pixabay   Please Note: The primary purpose of this Podcast is to educate. We do not constitute advice or services. Please seek advice from an appropriate legal professional in your state, county, or city.  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training If your inbound pipeline dries up tomorrow, do you have a channel that can refill it on demand? Every agency owner needs at least one reliable way to attract new leads when things slow down. Today's guest doubled down on a podcast as his inbound engine, and it paid off big. But launching your first episode is just the beginning. The real growth comes from getting your ideal clients as guests, creating a conversation that builds connection (not just content), and staying consistent long enough to earn momentum. He'll break down how to find the right niche, build authority through partnerships, and turn podcasting into a powerful inbound system that keeps quality leads coming in on autopilot. Chase Clymer is the co-founder of Electric Eye, a Shopify Plus partner agency specializing in conversion rate optimization (CRO) and e-commerce growth strategy. Since 2016, he and his team have been helping direct-to-consumer brands optimize their digital storefronts to drive measurable results. Beyond his client work, Chase also hosts the Honest Ecommerce podcast, where he interviews founders and shares unfiltered lessons on what it takes to grow an online brand. In this episode, we'll discuss: On his strategic partnership with Shopify. Podcasting as a business development engine. The key to consistently booking great guests. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Touring Musician to E-Commerce Marketer Before entering the agency world, Chase was a touring musician in a pop punk band. The road life didn't pay the bills, so he began experimenting with photography, design, and digital marketing, all skills that eventually laid the foundation for his agency. Towards the end of his music career, Chase's future co-founder Sean approached him with a few freelance projects. They quickly found themselves with six clients, and a lot of questions about taxes, pricing, and structure. The early chaos of being creators first and business owners second forced them to learn fast, especially when it came to how to position themselves, how to deliver results, and ultimately, how to specialize. As Chase puts it, "We realized if you can validate the results you're getting for people, they're going to be happier to pay you." That mindset led them toward e-commerce, where success is measurable and client satisfaction is tied directly to sales metrics. How Strategic Platform Partnerships (Like Shopify) Accelerate Agency Growth One of the biggest accelerators for his agency was its partnership with Shopify. When the agency first started, they were platform-agnostic, working across WordPress and other technologies. But after joining Shopify's Partner Program, Chase and his team found something rare — an actual human on the other end of the email. That support led to event invitations, collaboration opportunities, and eventually a deep specialization that positioned them as trusted experts. Chase credits much of their success to that early alignment. "We just happened to be in the right place at the right time," and the lesson for him was: pick your ecosystem wisely and go all in. He advises other agency owners to double down on one technology or niche rather than trying to be everything to everyone. "If your roof is leaking, you don't hire a general contractor, you hire a roofer," he says. It's the kind of clarity that will help you see real growth. Does this mean you should only aim to partner with Shopify if you're in the ecommerce niche? Not at all. Chase recognizes that part of their success story came from having found Shopify at its early stages. This allowed the agency to grow alongside them and unlock more opportunities. Using a Podcast as a Scalable Inbound Marketing Channel For many agencies, lead generation is an uphill battle. For Chase, it became a creative outlet that turned into a consistent revenue driver. In 2019, he launched his podcast, Honest Ecommerce, as a way to avoid writing blogs. But over time, it became a cornerstone of his agency's inbound and relationship strategy. Chase now uses the podcast to connect with ideal clients by inviting them on as guests. Instead of cold outreach, he reaches out on LinkedIn to CEOs of brands he admires, offering them a platform to share their stories. That invitation often leads to partnerships, friendships, and often clients. "You're not starting off on your back foot," he explains. "You're building a genuine relationship." Chase also uses the podcast to gain access to industry events. With a media pass, he's able to attend conferences, host panels, and meet prospects in person. Once relationships are formed, his back-end systems, from automated follow-up emails to segmented nurture lists, keep his agency top of mind until the timing aligns for collaboration. Proven Outreach Strategies to Book High-Value Podcast Guests When Chase comes across a brand doing something interesting, he doesn't pitch them services. Instead of positioning himself as another agency trying to sell, he looks to position himself as a platform offering value first. Once a potential guest accepts, Chase sets up a short 15-minute pre-interview call that he personally conducts. He uses this session to walk them through what to expect, answer any questions, and — most importantly — build rapport. As he puts it, "More time in the paint (more reps) makes the second conversation a lot easier." That small investment of time pays off, turning what could be a stiff Q&A into a relaxed, real conversation when recording day comes. This pre-call also helps him assess whether the guest is a fit for his audience and gently coach less experienced founders on how to tell their story in an engaging way. Then, before the episode goes live, he'll sometimes nudge guests to check out a few existing episodes from Honest Ecommerce. This helps them get familiar with the tone and flow of his show. Ultimately, the goal for Chase is always to create a cool piece of content. Anything else that may come from the relationship is a bonus. Why Consistency Is the Real Growth Lever in Podcast Lead Generation Chase believes all agency owners who are serious about making their business a success need to start building the inbound channels that produce on-demand leads. In his case, starting the podcast was the move that changed everything for his agency. However, podcasting will take time to produce results and requires consistency. Many business owners start a podcast and then give up after a couple of months. Publishing your first episode is only the beginning. What follows is a commitment to showing up week after week. "That is half the battle," he says. Podcasting, like SEO, compounds over time. The relationships built and the authority earned don't pay off instantly, but when they do, they create an inbound machine that's difficult to replicate. Pro Tip: Chase also believes podcasting can be a great tool in staying top of mind for clients and being a better strategic partner. He even does bonus episodes with partners and has a separate newsletter for partners he sends once a month with news of what the agency has been up to (attending a conference, launching a new website, etc). It usually produces at least a few referrals. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Episode Overview In this episode of the Develop This! Podcast, host Dennis Fraise sits down with one of the most respected voices in economic development—Jay Garner of Garner Economics and a long-standing Site Selectors Guild member. Jay brings decades of experience in corporate location advisory work and economic strategy, offering listeners a deep dive into today's site selection environment and the most pressing trends shaping business investment. A centerpiece of the conversation is the Site Selectors Guild's Guild Partner Program, an innovative initiative designed to strengthen connections between site selection consultants and economic development organizations. As a proud partner of the Site Selectors Guild, Develop This! continues to highlight leading voices and provide economic developers with insider-level access to the industry's most influential practitioners. Jay also discusses the trajectory of his firm, the unusually high volume of activity in sectors like food and beverage, and why certifications continue to matter. He wraps by sharing insights from the second edition of his widely acclaimed book, Economic Development is Still Not for Amateurs, which has now surpassed 10,000 copies sold. Whether you're an emerging EDO professional or a seasoned leader, this is a must-listen conversation packed with strategy, context, and candid wisdom. Key Takeaways Garner Economics specializes in corporate location advisory services and economic development strategy, serving both communities and private-sector clients. The current site selection landscape is exceptionally active, with robust movement particularly in the food and beverage industries. The Site Selectors Guild was founded to foster collaboration, ethical standards, and a collegial environment among vetted site selection professionals. The new Guild Partner Program provides curated, high-impact networking opportunities exclusively for economic development organizations. Participation in the program enhances visibility by giving EDOs featured profiles on the Guild's website, placing them in front of active site selection consultants. Guild partners gain access to exclusive VIP networking events, creating meaningful and direct connections with Guild members. The Site Selectors Guild maintains an exceptionally high retention rate, underscoring the value members find in the organization. Jay emphasizes the continued importance of certifications as a signal of professionalism and commitment within the economic development field. His book, Economic Development is Still Not for Amateurs, is designed to help community leaders, elected officials, and stakeholders understand the realities of economic development work. The book's second edition has sold over 10,000 copies, a testament to its impact and relevance.

At the Cisco Partner Summit, Technology Reseller News' Moshe Beauford sat down with Cyndi Privett, Principal & Owner of Viewpoint Research, to discuss Cisco's sweeping updates to its partner program, the introduction of Cisco IQ, and how AI is reshaping partner profitability and customer experience. Privett described the new 360 Partner Program 2.0 as a major milestone in Cisco's evolving channel model. “There's now much more clarity around how Cisco intends to measure its partners going forward, and what the real levers of profitability will be,” she said. The redesigned incentive structure rewards partners that expand their portfolios beyond networking into security, collaboration, and managed services, with a strong focus on premium services and recurring revenue. A highlight of the event was the debut of Cisco IQ, a platform designed to give partners deeper insight into customer environments and enhance proactive support. “Cisco IQ is a big step forward—it's about enabling partners to deliver an up-leveled support experience and deepen their customer relationships,” Privett noted. Privett also reflected on Cisco's vision for machine AI, as outlined by Chief Customer Experience Officer Liz Centoni, which could one day allow multi-vendor “war rooms” to be fully automated. “We could soon see virtual war rooms where bots from Cisco, IBM, and others collaborate autonomously to solve outages or security breaches. That's the future Cisco is building toward,” she added. While Privett praised Cisco's forward-looking approach, she cautioned that not all partners will immediately benefit. “Those who can evolve, expand into new architectures, and lead with AI will thrive. Those who can't may find incentive dollars shrinking. But that's how every technology cycle works,” she said. From its unified edge strategy to its “picks and shovels” approach to AI enablement, Cisco's transformation signals a new era for partners ready to align around automation, intelligence, and measurable business outcomes. Learn more about Viewpoint Research at https://www.viewpointresearch.com/.

E se il software smettesse di dirci come dobbiamo lavorare? A smontare questo paradigma sono arrivati prima API, low code e AI generativa. Siamo poi entrati nell’era del vibe coding e ora Apple ha lanciato il Mini App Partner Program: l’equivalente occidentale delle super app che già esistono in Paesi come Cina e India. Uno spazio per racchiudere nello stesso posto tante mini-app che agiscono come dei micro agenti AI.See omnystudio.com/listener for privacy information.

This is a YouTube video as well that you can watch here:  https://youtu.be/lbRocG0D-DITwo other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

Cisco's channel partner ecosystem has undergone a profound transformation following a series of announcements at its 2025 Partner Summit in San Diego. The core focus of said announcements is enabling partners in an era of artificial intelligence (AI) via edge computing and Splunk. This significant shift is driven by new AI and edge offerings (Cisco Unified Edge and Cisco IQ), which promise to provide partners with fast-tracked time to market for next-generation, Cisco-powered solutions. This move is a seismic change to how partners operate, shifting the focus from traditional hardware sales to integrated, outcome-focused solutions with AI at the center of it all. The networking giant further backed the evolution with substantial commitments in marketing spend and major investments in partner education and enablement to build expertise in AI and security. All this is set to be formalized in the upcoming Cisco 360 Partner Program, launching in 2026. We sat down with Technology Reseller News Senior Technology Reporter Moshe Beauford, who offered his expert perspective on the Cisco partner news.

Welcome to Season 6! In Part Two of our Spotify saga, things get MUCH darker. If you thought underpaying musicians and overpaying Joe Rogan was bad, wait until you hear about the military drones, ICE recruitment ads, and the AI-generated music flooding the platform. This is the story of how a music streaming company became a weapons investor, government propagandist, and AI content farm, all while claiming they can't afford to pay artists more.⚠️ REMINDER: We're still hosted on Spotify's platform. This is basically career suicide at this point, but we're committed to the bit.The AI Apocalypse:Spotify's secret "Perfect Fit Content" program: commissioning fake artists to avoid paying real musicians since 2016How AI tools like Suno and Udio flooded Spotify with millions of fake tracksAventhis: The "verified artist" with 1 million monthly listeners whose entire catalogue is AI-generated (57 tracks in 4 months!)Why your Discover Weekly is now filled with AI slop instead of actual human musiciansDeezer implements AI detection tools. Spotify's response? cricketsSpotify Goes to War:Daniel Ek's €700 million ($800 million) personal investment in Helsing, an AI military weapons companyHow the CEO of a music platform became chairman of a company developing drone warfare technologyArtists pull their catalogues in protest: Deerhoof, Massive Attack (possible Banksy collaborators!), and moreThe brutal irony: "We can't afford to pay musicians more" but somehow there's $700 million for battlefield AIDaniel Ek's defence: "AI, mass and autonomy are driving the new battlefield" (yes, really)The ICE Recruitment Scandal:Spotify runs U.S. government ads with phrases like "millions of dangerous illegals are rampaging the streets"Users get ICE recruitment propaganda between their favourite songsSpotify's defence: "We're just following orders" (a historically great excuse!)The #BoycottSpotify movement becomes a quarterly traditionOh, and Spotify donated $150,000 to Trump's 2025 inaugurationThe Swedish Tax Rebel:Daniel Ek's 2016 open letter threatening to move Spotify out of Sweden"The country that gave me free healthcare and education wants me to pay taxes? Outrageous!"How Sweden actually reformed its laws to accommodate billionaires... and Ek STILL complainedThe wealth tax that cost Sweden $166 billion in capital flightThe Good Stuff (Because Balance):Yes, Spotify democratized music access (100+ million songs for $10/month is incredible)The Partner Program actually helps small-to-mid-size podcasters earn decent moneySpotify paid out $10 billion to the industry in 2024 (10x more than in 2014)The algorithm genuinely helps people discover new artists...But does any of this excuse the rest?The Future:Daniel Ek steps down as CEO in January 2026 (but stays as Executive Chairman, pulling the strings)Can Spotify maintain profitability while fighting Apple Music, YouTube Music, and Amazon?Will governments regulate AI-generated music?Can Spotify's brand recover from Joe Rogan + military drones + ICE ads + underpaid artists?Want to actually support artists?Buy their music directlyGo to their concertsBuy their merchDownload, don't just streamIf you stream, loop their songs on repeat (300 streams = 1 album sale)⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/HistorysGreatestIdiots⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/historysgreatestidiots⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/historysgreatestidiots⁠⁠⁠⁠⁠⁠Artist: Sarah Chey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fiverr.com/sarahchey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Animation: Daniel Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/wilson_the_wilson/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music: Andrew Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/andrews_electric_sheep⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

6 Figure Bookkeeper Key links: https://linktr.ee/6fb Links to all the stuff we mention

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

SEASON: 5 EPISODE: 36Episode Overview:Welcome back to the Becoming Preferred podcast, where we help you become the emotional favorite in your market. Today we are in for a masterclass on a topic that is the very foundation of all business success: marketing. My guest is someone who has spent his entire career at the intersection of brand strategy, consumer behavior, and marketing innovation.We have the privilege of sitting down with Greg Licciardi. As the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, the ANA, he works with some of the most influential brands in the world, helping them elevate their campaigns and connect with their audience. With an MBA from Fordham and over a decade of experience as an Adjunct Professor of Marketing, he's not just a practitioner; he's an educator who understands the principles behind what works. He's also the author of the new book, The Holy Grail of Marketing. From American Express to Univision, Greg has consistently delivered award-winning results and today he's here to share his hard-won wisdom with all of us. Get ready to rethink how you approach your marketing efforts. Join me for my conversation with Greg Licciardi.Guest Bio: Greg Licciardi received his MBA from Fordham University and his undergraduate degree from Rutgers University. He has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events. He has also held senior leadership roles at American Express, Univision and Worth Media Group where he has won numerous awards. Resource Links:Website: https://holygrailofmarketing.com/Product Link: https://www.amazon.com/Holy-Grail-Marketing-Greg-Licciardi/dp/B0F8KP9TNK/ref=sr_1_1?crid=4EP267K9ERYG&dib=eyJ2IjoiMSJ9.gylKSSBpgd1EJTYsGOSWvsJ-OmqnSJ8W62eDJe8pD3d7tcz7MXDrpeX9AtE_ziw1KqzF_wMbRCy4EPL2ypRVQq4nYCMnoAOSol0dAEWtqSGlh9vfeJ74nYHuWGWqmlIKw3W-DIs Insight Gold Timestamps:03:37 This is a really good question because marketing has changed greatly 06:11 Your book is entitled The Holy Grail of Marketing07:19 I  started researching other companies that were doing it really well 10:06 My goal with the book is to make it the must read modern day marketing book 11:08  I love the whole point of the right message at the right time, with the right individual and in the right environment12:04  That's the positive side of AI, personalization with authenticity14:18  How can we stop the customer from burning calories?16:18 In that chapter I write about how sales and marketing are increasingly converging 21:10 I still teach the four Ps of marketing: Price, Product, Placement, and Promotion23:30  I write about that in the book. I'm so happy you brought that up...the why 24:24  He calls it, What's your because?25:30  A lot of today is about storytelling28:05  Brands can't lose sight of the value of brand purpose30:26  One campaign doesn't fit all niches 33:02  You also have to be...

New URL for the Podcast: http://www.miniaturemodelspodcast.com Podcast questions and inquiries? Email us: mattandmattoscaletrains@gmail.com   Join the Podcast crew as we interview Jay Escamilla from 3rd Rail.   Join Our Community Discord Discord Server Link: https://discord.gg/5rpxw8F4DY Please note that you will need to read the rules and click a box to verify that you understand them before you're able to join the server. We want this community to be a welcoming and respectful place.   The Miniature Models Podcast is part of the Trainz.com Partner Program. If you plan on buying from them, please use our Affiliate Link: https://www.trainz.com/MMOP You can also use our unique Promo Code: MMOP for $10 off a single purchase on the Trainz.com website   Show Notes and Links: Miniature Models Facebook Page: https://www.facebook.com/MattandMattTrainsPodcast Miniature Models YouTube Page: https://www.youtube.com/@miniaturemodelspodcast Miniature Models Instagram Page: https://www.instagram.com/miniature_models_podcast/   Miniature Models Podcast Merchandise https://www.redbubble.com/people/MandM-Podcast/shop   NPL Customs Store etsy.com/shop/NPLCustoms   This Podcast is now available on Spotify and Amazon Music / Audible. We are also available from our usual sources like Apple Podcasts, Google Podcasts, and YouTube.   Spotify: https://open.spotify.com/show/0OOWgO2vvI38ZFOtF4BxkU?si=2a853e2b36a44f80 YouTube Music Podcasts: https://music.youtube.com/playlist?list=PLbs761BIEfXYancom0rY3kTQSjFbGvsnJ&si=cjCOiYwOQhxMPV4R Apple Podcasts: https://podcasts.apple.com/us/podcast/miniature-models-podcast/id1527505788 Amazon Music: https://music.amazon.com/podcasts/f8fe369d-985c-4d14-af1f-dc4abf112b06/the-matt-and-matt-o-scale-trains-podcast   Where you can find the Hosts: Matt R (WC Model Railroad) YouTube: https://www.youtube.com/@wcmodelrailroad Facebook: https://www.facebook.com/westchicagorailroad Instagram: https://www.instagram.com/wc_model_railroad/ Matt Z (TrainLover9943) YouTube: https://www.youtube.com/@trainlover9943 Facebook: https://www.facebook.com/trainlover9943 Instagram: https://www.instagram.com/matts.hobbies/ Johnny N (Audamus) YouTube: https://www.youtube.com/@Audamus Facebook: https://www.facebook.com/p/Audamus-Trains-100075521222163/ Instagram: https://www.instagram.com/audamus_trains/ John S (RetroMikado) YouTube: https://www.youtube.com/@retromikado Instagram: https://www.instagram.com/retromikado96/ Sid (Sid's Trains) YouTube - https://www.youtube.com/@SidsTrains Facebook - https://www.facebook.com/sidney.flumbaum Instagram - https://www.instagram.com/sidneystrains/ Questions about upgrading your engine with Sid? Email him: sidstrains773@gmail.com Where you can find the Guests:   Jay Escamilla (3rd Rail) Website: https://www.thirdandtownsendmodels.com/ Instagram: https://www.instagram.com/sunsetmodels3rdrail/ Facebook: https://www.facebook.com/SunsetModelsInc/   Music: Good Vibe by Twisterium from Pixabay   Please Note: The primary purpose of this Podcast is to educate. We do not constitute advice or services. Please seek advice from an appropriate legal professional in your state, county, or city.  

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

We're rewinding to where it all began - the bold conversations that sparked a movement.

What does it take to build durable growth in a $5.4 trillion tech market?

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

#303nd for 25th of September, 2025 or 3311! (33-Oh-Leven, not Oh-Eleven, OH-Leven)http://loosescrewsed.comJoin us on discord! And check out the merch store! PROMO CODEShttps://discord.gg/3Vfap47ReaSupport us on Patreon: https://www.patreon.com/LooseScrewsEDSquad Update:  (Updated by Bloom 9/25)Screwspace - Several conflicts stuck in a pending stateWar in G 218-5 pending but new6A and 7A are in investment/civil liberty, V2151 Cygni is in Boom/Civil LIberty, several other systems are in boom or investment310 Star Systems, controlling 78Musca Dark region UE-W a3-0 - Deep Skrew One is online! I'm looking to push us up to the top spot before continuing my march to IC 2602 Sector ZU-Y d103 - if anyone has bounties they want to deliver 500 LY from home…PowerPlay Update: - Cycle 47Kruger 5's Power Rankings - https://k5elite.com/ Niceygy's Power Points - https://elite.niceygy.net/powerpointsFind out more in the LSN-powerplay-hub forum channel.Galnet Update: https://community.elitedangerous.com/Rackham Seeks clues to HIP 87621 Mystery - aka CG endedSchrodinger's Mining CG did/didn't occurExobiologists Demand Answers as HIP 87621 Grows - Lore UpdateType-11 latest reported buffs:More than doubled mining damage resulting in Increased fragments per second, Increased limpet speed, Increased Controller limpet count from 8 to 14, Increased chance of enriched chunk spawning, Reduced Mining Volley Repeater spreadDev News: T-11 Delayed a Week due to suggestions from Partner Program, of which NONE OF US ARE, FDEV, LOOKING AT YOU BRABEN!Renaming your ACCT is live for 500 ARXMining CG consequently Delayed a Week - T11 paint job among the prizes for 1T of Platinum/Painite/OsmiumDiscussion:New ship power creep, good, bad, indifferent? Community Corner:CMDR Sulu storyCMDR Chiggy storySpecial premiere / sneak peek of ‘Roy's Stories - The Musical'https://suno.com/s/3yU6sv1b8AFaYU1N

Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.

This is episode 789. Read the complete transcript on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed Mike Cannady, AWS Global Director, Partner Programs and Strategic Initiatives, Public Sector. Watch the video of this podcast on YouTube here. Find Mike on LinkedIn.  MIKE'S TIP: "The most successful sellers I've known in my career really know how to work with partners and use them as a force multiplier. If you're not working with partners, you're limited by your own time only, but if you're working with partners, you get their reach, you get their relationships, and that can be a really powerful thing for you.”

This is a YouTube video as well that you can watch here:  https://youtu.be/7M2VGhZ0PfcLink to Original Reddit Post: https://www.reddit.com/r/relationship_advice/comments/1bkepqz/my_26f_fiancé_26m_and_i_kicked_his_mom_59f_off/Two other episodes you might want to check out:How to BECOME a Wedding PlannerBTS: Join Jamie on a Real Sales Call | Wedding Planning Business TipsShare your thoughts on this episode over on Instagram!  What do you think?!  Take a screenshot and tag @wolferandco so we can hear from you!Join the amazing discussions over in the Wedding Pros Facebook Group.  This is a group for aspiring, new, and experienced wedding planners and wedding vendor professionals!Jamie would love to help you get started with your wedding planning business or optimize the one you have already started.  If you'd like personal guidance from Jamie, access to her community of VIP wedding professionals, and the opportunity to be listed on her preferred wedding planner listing that is shared with thousands of engaged couples every month, consider joining The Union Mastermind. You can find out more about that program HERE.Our Favorite Wedding Business Resources:Generation Tux - join their Partner Program and start earning affiliate money recommending a reputable suit vendor to your clients!Timeline Genius - create detailed timelines for your events (automated text messages, emails, and more!)Legally Set - Get all your legal contract templates you need; use code “UNION” for 20% OFFHoneybook - keep all your clients organized; use code “UNION” to get the current deal Jamie locked in for ya!P.S. - The links above may use affiliate platforms where commission may be earned based on clicks and/or purchases, and I would love it if you used them! It won't cost you anything extra, but affiliate links are RAD because they help creators like me to fund the free content we provide.