The BeanCast™ Marketing Podcast

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The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!

The Cool Beans Group


    • Jun 2, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 1h 5m AVG DURATION
    • 109 EPISODES

    Ivy Insights

    The The BeanCast Marketing Podcast is a must-listen for marketers and anyone interested in the advertising and public relations industry. Hosted by Bob Knorpp, this podcast has been on air for eight years and consistently delivers high-quality content. Each week, Bob brings on smart guests from various fields within marketing and advertising to discuss timely and informative topics. The discussions are lively, engaging, and always leave listeners with new insights.

    One of the best aspects of The BeanCast is the range of guests that Bob brings on the show. From CEOs to industry experts, each guest offers a unique perspective on the topics being discussed. This variety ensures that listeners get a well-rounded understanding of different aspects of marketing. Additionally, Bob's expertise shines through in each episode as he skillfully guides the conversation and keeps his guests on track.

    Another aspect that sets The BeanCast apart is its balance between being informative and entertaining. The discussions are filled with valuable information and insights into the marketing world, but they are also engaging and enjoyable to listen to. Bob has a knack for creating an atmosphere where both experts and listeners can have fun while learning something new.

    While there aren't many negative aspects to The BeanCast, some listeners may find that certain topics are not as relevant or interesting to them personally. However, this is subjective and can be expected with any podcast that covers a wide range of topics within a specific industry.

    In conclusion, The BeanCast Marketing Podcast is an exceptional resource for marketers and anyone interested in advertising, marketing, or public relations. With its knowledgeable guests, timely topics, entertaining discussions, and informative content, this podcast consistently delivers value to its listeners. Whether you're looking for insights into current marketing trends or want to stay updated with what's happening in the industry, The BeanCast is definitely worth adding to your playlist.



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    Latest episodes from The BeanCast™ Marketing Podcast

    0783-The BeanCast: A "Tool" For Creatives

    Play Episode Listen Later Jun 2, 2025 63:09


    This Week: Saul Colt, Jason Keath and Lieu Thi Pham join Bob to discuss life after the click, Google's Veo 3, what's wrong with disruption, pressure to be a creator, plus this week's #FairFailFoul.

    0782-The BeanCast: Need A Paternity Test?

    Play Episode Listen Later May 19, 2025 58:33


    This Week: Emily Binder, Monty Hagler, Jason Lonsdale and Augie Ray join Bob to discuss Jaguar's rebrand in hindsight, why sustainability isn't enough, YouTube's new ad placements, Netflix's new ad offerings, plus this week's #FairFailFoul.

    0781-The BeanCast: Being Less American

    Play Episode Listen Later May 12, 2025 59:30


    This Week: Michelle Excell and Lisa Laporte join Bob to discuss making a brand "less American," Google's perils continue, combatting dupe culture, unpacking TikTok's assurances, plus this week's #FairFailFoul.  

    0780-The BeanCast: Let's Puckin' Go

    Play Episode Listen Later May 5, 2025 69:03


    This Week: Farrah Bostic, Jo Darby and Ron Tite join Bob to discuss the growing importance of digital creators, Meta goes after agency business, navigating tariffs, privacy of ChatGPT's reverse image search, plus this week's #FairFailFoul.

    0779-The BeanCast: Take A Breath With Me

    Play Episode Listen Later Apr 28, 2025 65:55


    This Week: Saul Colt, Joseph Jaffe and Janell Townsend join Bob to discuss what is your phone really doing, new worries about AI, Meta's love/hate with Instagram, YouTube at 20, plus this week's #FairFailFoul.

    0778-The BeanCast: Like Painting Potatoes

    Play Episode Listen Later Apr 21, 2025 67:43


    This Week: Saul Colt, Dan Goldgeier and Samuel Monnie join Bob to discuss Google's latest loss, the tariff impact begins, OnlyFans seeking a wider audience, whether pets are better influencers than humans, plus this week's #FairFailFoul.

    0777-The BeanCast: Spit-Take

    Play Episode Listen Later Apr 14, 2025 61:39


    This Week: Michael Farmer, Ben Kunz, and Jonathan Sackett join Bob to discuss "conversational" marketing, adland's sustainability problems, Meta's antitrust case begins, Instagram's search problems, plus this week's #FairFailFoul.  

    0776-The BeanCast: Of Course They Did

    Play Episode Listen Later Apr 7, 2025 57:58


    This Week: Tedd Aurelius, Farrah Bostic and Zontee Hou join Bob to discuss the wave of US tariffs, TikTok gets another extension, Amazon tests a questionable new service, Facebook looks at bringing ads to notifications, plus this week's #FairFailFoul.

    0775-The BeanCast: Bring Me Sunshine, Joe

    Play Episode Listen Later Mar 31, 2025 63:41


    This Week: Rose Cameron, Saul Colt, and Joseph Jaffe join Bob to discuss ChatGPT's latest tool going viral, H&M's plan to use AI models, Hollywood's bid for meme revenue, Musk shuffling the deck chairs, plus this week's #FairFailFoul. Read More  

    0774-The BeanCast: No Copyright For You

    Play Episode Listen Later Mar 24, 2025 60:41


    This Week: Saul Colt, Duane Forrester, and Jerlyn O'Donnell join Bob to discuss no copyrights for AI content, Google says news doesn't help ads, Alchemy sets up an influencer fund, whether X is making a turnaround, plus this week's #FairFailFoul.

    0773-The BeanCast: There's Not Enough People

    Play Episode Listen Later Mar 17, 2025 65:33


    This Week: Mitch Joel, Lisa Laporte, and Augie Ray join Bob to discuss looking at digital's numbers, creators looking for more control, women's sports over-performing, AI citing wrong information, plus this week's #FairFailFoul.

    0772-The BeanCast: Federated

    Play Episode Listen Later Mar 10, 2025 65:01


    This Week: Farrah Bostic and Eli Goodman join Bob to discuss if creative agencies are in trouble, whether federated social can work, Orb AI's suspicious promise, improving YouTube's mid-roll ads, plus this week's #FairFailFoul.  

    0771-The BeanCast: Underperforming

    Play Episode Listen Later Mar 3, 2025 60:35


    This Week: Saul Colt, Sloane Kelley, and Matt McDermott join Bob to discuss use of unapproved AI accounts, underperforming campaigns, some YouTube insights, Reels as a standalone app, plus this week's #FairFailFoul.

    0770-The BeanCast: Flying Facial Hair

    Play Episode Listen Later Feb 17, 2025 62:15


    This Week: Saul Colt and Samuel Monnie join Bob to discuss the winners, losers and emerging trends among the 2025 Super Bowl ads, plus this week's #FairFailFoul.

    0769-The BeanCast: Joe Was Right

    Play Episode Listen Later Feb 3, 2025 68:44


    This Week: Ian Baer, Saul Colt, and Samuel Monnie join Bob to discuss the problem with consideration sets, Deepseek's impact, YouTube's new community features, mistrust of five-star reviews, plus this week's #FairFailFoul.  

    0768-The BeanCast: Magnum Is Calling

    Play Episode Listen Later Jan 27, 2025 72:15


    This Week: Winston Binch, Farrah Bostic, and Saul Colt join Bob to discuss if Meta is safe for ads, social bounties for creators, mixing experiential and commerce, the Netflix price-hike, plus this week's #FairFailFoul.

    0767-The BeanCast: Replacing TikTok

    Play Episode Listen Later Jan 20, 2025 60:22


    This Week: Saul Colt and Janell Townsend join Bob to discuss TikTok replacements, PR's rapid AI adoption, a possible ban on pharma ads, new tech for better language dubbing, plus this week's #FairFailFoul.

    0766-The BeanCast: Where Neuroses Are Born

    Play Episode Listen Later Jan 13, 2025 66:59


    This Week: Rose Cameron, Jeremy Goldman, and Joseph Jaffe join Bob to discuss the TikTok ban, Meta stopping fact checking, Amazon selling its adtech, the adoption of retail technology, plus this week's #FairFailFoul.  

    0765-The BeanCast: Full Of Shoot

    Play Episode Listen Later Jan 6, 2025 65:30


    This Week: Saul Colt, Zontee Hou and Jonathan Sackett join Bob to discuss the Omnicom/IPG merger, Meta explores AI "users," navigating the changing search landscape, Costco defends DEI, plus this week's #FairFailFoul.

    0764-The BeanCast: The 2024 Year-End Review

    Play Episode Listen Later Dec 9, 2024 125:01


    This Week: Saul Colt and Mitch Joel join Bob to discuss the biggest marketing and advertising news stories from 2024.

    0763-The BeanCast: Optionality

    Play Episode Listen Later Nov 25, 2024 68:36


    This Week: Saul Colt and Mitch Joel join Bob to discuss the Jaguar rebrand, the impact of AI shopping agents, if Google willl walk off scott-free, assigning blame for bad streaming ads, plus this week's #FairFailFoul.

    0762-The BeanCast: It's All About Views Now

    Play Episode Listen Later Nov 18, 2024 72:21


    This Week: Saul Colt, Joseph Jaffe, and Ben Kunz join Bob to discuss why people stay on X, Facebook now prioritizing views, speaking to all of us, Google stops accepting EU political ads, plus this week's #FairFailFoul.

    0761-The BeanCast: Preparing Your Brand

    Play Episode Listen Later Nov 11, 2024 63:49


    This Week: Rose Cameron, Saul Colt, and Zontee Hou join Bob to discuss how to prepare your brand for the next four years, digital surprises during the election, OpenAI buys Chat.com, should clients get an AI discount, plus this week's #FairFailFoul. Read More  

    0760-The BeanCast: I Guess We Need A Farmer

    Play Episode Listen Later Nov 4, 2024 68:34


    This Week: Ian Baer and Farrah Bostic join Bob to discuss the ChatGPT Search launch, social's election impact, post-election brand management, proving retail media effectiveness, plus this week's #FairFailFoul.

    0759-The BeanCast: Just Bolt It On

    Play Episode Listen Later Oct 28, 2024 62:07


    This Week: Saul Colt, Jo Darby, and Joey Scarillo join Bob to discuss agencies "bolting on" new tech, fixing purpose, click-to-cancel, why Reels lack engagement, plus this week's #FairFailFoul.

    0758-The BeanCast: Fork You

    Play Episode Listen Later Oct 21, 2024 60:17


    This Week: Emily Binder, Saul Colt, and Scott Monty join Bob to discuss WordPress in conflict, understanding "curation," YouTube's continued dominance, checking in on social's political performance, plus this week's #FairFailFoul. Read More  

    0757-The BeanCast: Breaking Up Google

    Play Episode Listen Later Oct 14, 2024 59:37


    This Week: Sloane Kelley, Lisa Laporte, and Colby Vogt join Bob to discuss breaking up Google, how Meta can win back Gen Z, PayPal enters the ad game, X's confusing premium-user revenue payments, plus this week's #FairFailFoul.

    0756-The BeanCast: Butt Soap

    Play Episode Listen Later Oct 7, 2024 64:48


    This Week: Saul Colt, Mitch Joel, and Mat Zucker join Bob to discuss whether political ads have any effect, the surprising darling of social commerce, why AI search will monetize queries, is the free and open Internet over, plus this week's #FairFailFoul.  

    0755-The BeanCast: What Shape Are His Pillows?

    Play Episode Listen Later Sep 30, 2024 67:34


    This Week: Ian Baer, Eli Goldman, and Jonathan Sackett join Bob to discuss whether the US made it's case against Google, the ownership vs licensee law, CNN's flirtation with a paywall, a reckoning on gambling ads, plus this week's #FairFailFoul.

    0754-The BeanCast: "Higher" Learning

    Play Episode Listen Later Sep 23, 2024 60:17


    This Week: Dan Goldgeier, Jerlyn O'Donnell, and Adam Pierno join Bob to discuss learnings from Tupperware's bankruptcy, AI visibility optimization, cannabis for college sports, the roll-out of YouTube paused-video ads, plus this week's #FairFailFoul.   Read More  

    0753-The BeanCast: SEO For Chatbots

    Play Episode Listen Later Sep 16, 2024 69:07


    This Week: Peter Levitan, Samuel Monnie, Janell Townsend join Bob to discuss film marketers pushing TV away, an ad with every AI query, manipulating chatbots, Stoneyfield's push to end political divides, plus this week's #FairFailFoul.  

    0752-The BeanCast: Politically Polarized Brands

    Play Episode Listen Later Sep 9, 2024 66:20


    This Week: Allen Adamson, Farrah Bostic, and Saul Colt join Bob to discuss if brands are politically polarized, working with your AI replacement, Ford set to push ads in cars, our devices really are surveilling us, plus this week's #FairFailFoul.

    0751-The BeanCast: High Arousal Words

    Play Episode Listen Later Jul 1, 2024 66:47


    This Week: Saul Colt and Janell Townsend join Bob to discuss whether consumer spending is tanking, over-enthusiastic influencer language, Google ends endless scroll, YouTube finally allows tagging users in comments, plus this week's #FairFailFoul.

    0750-The BeanCast: Saul Solves Your Problems

    Play Episode Listen Later Jun 24, 2024 61:39


    This Week: Saul Colt and Sunir Shah join Bob to discuss whether marketers really care about customers, X's Elon factor, is brand safety really a problem, registering influencers, plus this week's #FairFailFoul.  

    0749-The BeanCast: What Could Go Wrong?

    Play Episode Listen Later Jun 16, 2024 62:34


    This Week: Saul Colt, Jo Darby, and Joseph Jaffe join Bob to discuss Apple's AI strategy, the Be Real deal, the struggle to prove AI's ROI, Uber's new Journey Ads, plus this week's #FairFailFoul.

    0748-The BeanCast: Fear Of Reddit

    Play Episode Listen Later Jun 10, 2024 64:32


    This Week: Farrah Bostic, Saul Colt, and Jonathan Sackett join Bob to discuss whether we should fear Reddit, DOOH making a splash, Google already scaling back AI summaries, Instagram tests unskippable ads, plus this week's #FairFailFoul.

    0747-The BeanCast: Some Sticky Stuff

    Play Episode Listen Later May 20, 2024 63:13


    This Week: Allen Adamson, Rose Cameron, and Samuel Monnie join Bob to discuss Google radically changing search, TikTok's look toward long-form, hyper growth for the Netflix ad tier, saying goodbye to Twitter.com, plus this week's #FairFailFoul.  

    0746-The BeanCast: A Brutal Ad

    Play Episode Listen Later May 13, 2024 61:50


    This Week: Ian Baer, Augie Ray, and Janell Townsend join Bob to discuss why OpenAI needs a search engine, an honest look at that iPad Pro ad, deadbots, the Disney+ deal with Walmart, plus this week's #FairFailFoul.

    0745-The BeanCast: Focused On All The Wrong Things

    Play Episode Listen Later Apr 29, 2024 65:50


    This Week: Saul Colt and Dave Delaney join Bob to discuss a tale of two earnings calls, the TikTok battle gets real, how influence is evolving now, Spotify leaves the IAB, plus this week's #FairFailFoul.

    0744-The BeanCast: Three Bald Men

    Play Episode Listen Later Apr 22, 2024 68:49


    This Week: Mitch Joel, Matt McDermott, and Samuel Monnie join Bob to discuss the dilemma of mass personalization, the impact of "grid zero" on marketers, EU regulators reject Meta's solution, Netflix stops reporting subscriber numbers, plus this week's #FairFailFoul.

    0743-The BeanCast: Lazy Marketing

    Play Episode Listen Later Apr 15, 2024 63:23


    This Week: Emily Binder, Saul Colt, and Jo Darby join Bob to discuss LinkedIn's growth, whether purpose is lazy strategy, Nike's hard retail lessons, WPP's AI partnership with Google, plus this week's #FairFailFoul.

    0742-The BeanCast: Update Your LinkedIn Page

    Play Episode Listen Later Apr 8, 2024 73:35


    This Week: Farrah Bostic, Joseph Jaffe, and Adam Pierno join Bob to discuss the AI battle for search, Meta's "many" advantages, TikTok Shop driving tons of retail, whether chatbots are better at convincing you than humans, plus this week's #FairFailFoul.

    0741-The BeanCast: Abuse Shopping

    Play Episode Listen Later Apr 1, 2024 63:54


    This Week: Saul Colt, Jeremy Goldman, and Jonathan Sackett join Bob to discuss mobile threatening digital, the role of visualization, blogging today, Sam Altman's scary prediction, plus this week's #FairFailFoul.

    0740-The BeanCast: A Lack Of Trust

    Play Episode Listen Later Mar 25, 2024 65:09


    This Week: Jo Darby and Tamara Prewitt join Bob to discuss rethinking agency value, unpacking a TikTok ban, why more data isn't the answer, Midjourney's election restriction, plus this week's #FairFailFoul.

    0739-The BeanCast: So We Can't Make The Ad?

    Play Episode Listen Later Mar 11, 2024 70:12


    This Week: Saul Colt, Ben Kunz, and Samuel Monnie join Bob to discuss understanding recent agency layoffs, choosing between Instagram and TikTok, Canada regulates gambling ads, Connecticut's plan to save local media, plus this week's #FairFailFoul.

    0738-The BeanCast: I Won't Murder You If You Pay Me

    Play Episode Listen Later Mar 4, 2024 67:23


    This Week: Chris Baccus, Augie Ray, and Janell Townsend join Bob to discuss increasingly invasive digital advertising, Google's plan to replace journalism with AI, intelligence gathering through ads, the launch of Aria, plus this week's #FairFailFoul.

    0737-The BeanCast: Take Down The Billboard Already

    Play Episode Listen Later Feb 26, 2024 68:03


    This Week: Ian Baer, Rose Cameron, and Mike Monello join Bob to discuss Walmart buying Vizio, whether AI copywriting is more effective, the Reddit IPO, Amazon ending FreeVee, plus this week's #FairFailFoul.

    0736-The BeanCast: Cranky Ad Talk

    Play Episode Listen Later Feb 19, 2024 70:18


    This Week: Farrah Bostic, Saul Colt, and Joseph Jaffe join Bob to discuss this year's analysis of the Super Bowl ad game , plus this week's #FairFailFoul.

    0735-The BeanCast: Deinfluence Me

    Play Episode Listen Later Feb 5, 2024 67:57


    This Week: Joseph Jaffe, Jonathan Sackett, and Tamsen Webster join Bob to discuss brands ditching X for SB convos, the final implosion of local news, understanding deinfluencers, TikTok to make all content shoppable, plus this week's #FairFailFoul.

    0734-The BeanCast: Daddy Likes Slim Jims

    Play Episode Listen Later Jan 29, 2024 66:09


    This Week: Saul Colt, Sloane Kelley, and Ron Tite join Bob to discuss social as a public health crisis, Apple hindering VisionPro, gamifying grocery shopping, Google's latest AI tool for advertisers, plus this week's #FairFailFoul.

    0733-The BeanCast: AI To Talk To The Robots

    Play Episode Listen Later Jan 22, 2024 60:18


    This Week: Peter Levitan, Matt McDermott, and Jerlyn O'Donnell join Bob to discuss Google's layoffs, retail media networks going broadcast level, Snap's CEO declares social is dead, ad-supported streaming is working, plus this week's #FairFailFoul.

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