Podcast appearances and mentions of mat zucker

Don't miss Mat Zucker, CMO at Prophet, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.

Mat transform how brands connect with their markets by fusing creative storytelling with strategic rigor. From copywriter to CMO at Prophet, my 25+ year journey spans digital innovation, agency leadership, and brand transformation for Fortune 500 clients.My expertise bridges the brand-demand divide to drive measurable growth in both B2B and B2C environments. I've led digital disciplines of 30+ specialists globally, served as CCO at OgilvyOne, and pioneered integrated marketing approaches since 1996.Beyond client work, I have judged at Cannes Lions and Effies, spoken at industry events such as B2BMX and ANA Brand Masters, host two podcasts (Cidiot and Rising), and written "Bronze Seeks Silver"- a memoir on creative marketing leadership. Recently named among "Top 25 Marketing & Sales Consultants" by The Consulting Report.

In Episode 117 of Cidiot®, host Mat Zucker sits down with Christy Counts, the president and founder of Neverstill Wines, a New York State-based winery with a tasting room right in Hudson, NY. Christy shares her journey from wine enthusiast to entrepreneur, detailing how she built Neverstill Wines with a focus on sustainability, community, and a deep love for the Hudson Valley.Christy discusses her philosophy behind the Neverstill label, including her commitment to minimal intervention winemaking and supporting local farmers. She also talks about the inspiration behind the name "Neverstill"—a nod to the ever-changing nature of wine, the landscape, and life itself. The episode delves into the distinct character of Hudson as a destination for wine enthusiasts, artists, and urban transplants, and how Neverstill Wines is designed to be a gathering spot for locals and visitors. Christy and Mat discuss the importance of fostering community through wine and the growing New York State wine economy. Terms to know for this episode:Minimal intervention: A winemaking approach that limits additives and manipulation, letting the grapes and terroir shine.Tasting room: A dedicated space where visitors can sample and purchase wines directly from the producer.Flight: Curated selection of wines, usually 3 to 6, often presented for tasting comparison and explorationLinks from the episode:Visit Neverstill Wines, 739 Warren St., Hudson, NY Follow Neverstill on Instagram for updates on new releases and events: @neverstillwinesFeast & Floret 13 South 3rd St., Hudson (Restaurant - dinner or weekend brunch pick)The Quiet Botanist, 426 Warren St., Hudson (Shop)Talbott & Arding, 202 Allen Street, Hudson (Cheese & Provisions Market)Quinnies, 834 Route 66, Hudson (Restaurant - lunch pick)Other Regional Wine & Bev Links:Dutchess County Wine Trail (Dutchess County Tourism)"Hudson Valley Wineries" (recent feature in HV Magazine)"Artisanal Beverage Makers in Columbia County" map (Columbia County Tourism)Shawangunk Wine Trail (13 wineries across the region)Thank you for listening to Cidiot®, the award-winning podcast about living the Hudson Valley. Tune in and raise a glass with us!Special promotion from Neverstill: Drop by Neverstill Tasting Room on Warren Street and mention "Cidiot," and you'll get a complimentary wine tasting. Certain restrictions apply. For a limited time.  Thanks, Christy!©2025 Mat Zucker Communications. Cidiot® is a Registered Trademark.

This little light of mine….  For the Season 7 finale of Cidiot, and just in time for Winter Solstice, Mat explores the idea and need for light in the darkness. There are three themes of light: the light that guides you; the light that cheers you; and the light that helps you believe. Thank you to everyone who participated this season. Special shout-outs to editor Isaac Rostan and my husband Brian Fuhr. Join the Cidiot newsletter at Cidiot.com to be ready for next season.  Quote:  “Lighthouses don't go looking for boats to save; they just stand there shining.” Anne Lamott  Links: Hudson Athens Lighthouse Preservation Society LGBTQ+ Allied A Capella Singers of the Hudson Valley Cidiot Episode 50: Hudson River Lighthouses Banque Chocolate, Hudson Valley Girls Podcast Barnfox - Cidiot day pass over still available Gulden Farm Cidiot® is the award-winning podcast about moving to the Hudson Valley, produced and hosted by Mat Zucker. Please rate & review the show at Cidiot.com, join the mailing list, and get in touch about what you like—and what you'd like to hear about. And come visit. Cidiot® 2024. All Rights Reserved. --- Support this podcast: https://podcasters.spotify.com/pod/show/cidiot/support

“Stories tell you what's important to people.” - AJ Schenkman Thanks to Jennifer Santiago and Jenny Leifer of The Valley Girls podcast, I was introduced to a writer and public school teacher A.J. Schenkman. He writes a lot about area history and has published multiple books including “Patriots and Spies,” Wicked Ulster County,” “Washington's Headquarters in Newburgh” and most recently the beautiful illustrated children's book “Franklin's Trees.”  As you'll hear on this episode of Cidiot®, A.J.'s brand of writing and teaching is “History Made Seamless,” which means making history accessible. We talk about how he got into writing about history, Eleanor wanting a place of her own away from mother-in-law, witness trees, stories from the FDR National Historic Site, elk, and  A.J.'s new illustrated book: “Franklin's Trees.”  “A good book will transform you through time,” he promises so excited to share this conversation and a slew of stories about FDR, Eleanor, trees, and more.  Links to highlights from this episode: Franklin's Trees, by A.J. Schenkman (Muddy Boots publishing) A.J. Schenkman's blog “History Made Seamless” Franklin D. Roosevelt National Historic Site Val-Kill, Eleanor Roosevelt National Historic Site Historic Huguenot Street (New Paltz) A.J. on Literary Hudson Valley (YouTube) Cidiot Episode 29: Eleanor Was Right Thanks to the Valley Girls Podcast and their new show, Literary Hudson Valley. Cidiot® is the award-winning podcast about moving to the Hudson Valley, produced and hosted by Mat Zucker. This episode was brilliantly edited by Isaac Rostan. Please rate & review the show at Cidiot.com, join the mailing list, and get in touch about what you like—and what you'd like to hear about. And come visit. Cidiot® 2024. All Rights Reserved. --- Support this podcast: https://podcasters.spotify.com/pod/show/cidiot/support

This Week: Saul Colt, Mitch Joel, and Mat Zucker join Bob to discuss whether political ads have any effect, the surprising darling of social commerce, why AI search will monetize queries, is the free and open Internet over, plus this week's #FairFailFoul.  

You've all heard the term "cidiot", right? Well we're talking to the self-proclaimed "Cidiot" himself, Mat Zucker, the creator and host of the award-winning regional podcast Cidiot®, a show about learning to live and love life in the Hudson Valley. Hear how Mat went from bright lights and big city to cows and small towns, from a trepidatious newcomer to a thriving certified tourism ambassador for Dutchess County. Plus this episode is half of the Valley Girls x Cidiot collaboration, so check out Cidiot wherever you get your podcasts and listen to episode 102, where we continue the conversation and Mat turns the tables and asks us the questions! You can find more Cidiot on Instagram and at cidiot.com! Follow Valley Girls Podcast from our show page, find us on our website valleygirlspodcast.com, and at instagram.com/ValleyGirlsNYpod. Episode music by Robert Burke Warren entitled Painting a Vast Blue Sky can be found at robertburkewarren.bandcamp.com/track/painting-a-vast-blue-sky.

Cidiot®'s back! Jason Bover, photographer, foodie and founder of Ulster Eateries Unfiltered, joins to kick off Season 7. He shares with Mat his relationship to the Hudson Valley, growing up in the food and bev business and local ingredients. We talk about the Ulster Eateries Unfiltered Facebook group as well as the gatherings and its VIP discount card supporting local restaurants, not to mention his appearance on "Kitchen Nightmares" and meeting Gordon Ramsey. Jason also just started his own coffee brand, Tiny Dog Coffee, bagged and packaged here in Saugerties. Join Ulster Eateries Unfiltered for free on Facebook. Get the VIP Foodies Card for discounts to more than 70 businesses and support local. Buy online at Ulster Eateries Unfiltered website: ($20) or available in person for $15 at: Kingston Candy Bar (Uptown Kingston) Twin Ravens Coffee Company (Ellenville) Village Pizza (New Paltz)  Some of Jason's picks: Urban Fork, Kingston Mexico Lindo, Kingston El Mercadito, Kingston Salt and Fire, Kingston Kingston Standard, Kingston Dallas Hot Wieners Half Moon Rondout Cafe Supernatural, Hudson Moto, Hudson Lagousta's Lucious, New Paltz More Jason Bover links: Wedding photography: Above Weddings Tiny Dog Coffee As featured in HudsonValleyOne: Follow the Foodies Kitchen Nightmares Ep 6 - Gordon Ramsey special guest "Love Bites" Hudson Valley Garlic Festival - 9/28—9/29/24 Cidiot is the award-winning podcast about the Hudson Valley. Host and executive producer Mat Zucker and editor Isaac Rostan. 2024 Cidiot® is a registered trademark. All rights reserved. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cidiot/message Support this podcast: https://podcasters.spotify.com/pod/show/cidiot/support

Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He's a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative and data-driven cultures. His most recent full-time corporate role was as Chief Marketing Officer at Wayfair, where he was responsible for the entire family of global brands. Prior to Wayfair, he was a consultant at McKinsey and began his career at IBM's Business Consultant Services. He shares with Josh and Mat about his trajectory, why he got an MBA, the early influence of data, important attributes for a career, the value of variety in what you do, and what to prioritize early in your career vs. later. In This Episode 0:00 - Seeking Variety & Learning Analysis in Consulting 6:01 - Getting an MBA 7:04 - McKinsey & IBM 9:02 - Wayfair 11:32 - Trade-offs, Titles & Building Teams 15:22 - Scope & Struggles 17:12 - Managing 1,000 People 19:14 - Having a Support System (Including The Marketing Academy) 21:02 - Being on a Board 22:57 - Career Attributes 25:42 - Prioritizing Skill & Content Accumulation 27:20 - Thank You Notes 31:12 - Top Picks Links Mentioned The Marking Academy High Output Management, Andy Grove "Peter Attic Drive" (Podcast) "Zoe Podcast: Science & Nutrition" (Podcast) Goodpods (Podcast Platform) Noble Rot Find us on LinkedIn Josh Boaz (host) Mat Zucker (host) Bob Sherwin (guest) Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

John Gaines is the VP of Marketing at Cohere Health and has over 20 years of diverse, go-to-market leadership experience across health plans, health systems, physician organizations and healthcare IT vendors. Prior to joining Cohere, John led efforts to help grow the health plan UM businesses at McKesson/Change Healthcare, Cognizant Trizetto and InformedDNA. John holds a B.A. in Economics from Cornell University. He shared with Josh and Mat about his trajectory, grasping all aspects of a business, product management, the value in non-marketing experience and opportunities in healthcare. In This Episode01:15 - First Job at Macy's & Running Your Own Business04:32 - Navigating to Management Consulting06:00 - Choosing Healthcare & Next Roles08:02 - Motivation Behind Job Switching13:49 - Establishing Preferences15:31 - The Importance of Non-Marketing Experiences19:10 - What's Next?20:13 - Opportunities in Healthcare22:32 - About Cohere Health26:11 - Mistakes28:38 - Thank You Note31:26 - Top Picks Links Mentioned The Creative Act: A Way of Being, Rick Rubin Beautiful AI House of Suns, Alistair Reynolds Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry's first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC's Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us. In This Episode 01:19 - First Job Client Side to Business School for Brand Management 03:01 - Procter & Gamble, Miller Brewing & Whirlpool 06:40 - Motivation Behind the Switches 19:23 - About Reframe & the Market Response 27:00 - What's Next? 28:48 - Advice for Others 31:12 - Thank You Note 34:06 - Top Picks Links Mentioned How to Master the Art of Selling, Tom Hopkins We Should Not Be Friends, Will Schwalbe Lemon: A Novel, Kwon Yeo-sun Reframe Jeffrey L. Bowman Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

This Week: Augie Ray, Colby Vogt, and Mat Zucker join Bob to discuss X's CEO at Code, how brands treat their agencies, Grocery Shop takeaways, knowing which social channels to use, plus this week's #FairFailFoul.

Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed. In This Episode 1:17 - Diego's Start & Career Journey 12:31 - Continuous Learning & Growth Mindset 14:49 - AI Implementation in Work 17:26 - The Magic of Seaweed 19:33 - The Remit of a CMO in CPG 22:09 - Sustainability 25:56 - Maximizing Digital Performance 29:11 - Thank You Note 31:03 - Top Picks Links Mentioned MidJourney AI App PodViz by RSS.com Perplexity AI Spotify DJ Gimme Seaweed Diego Norris on LinkedIn Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs. In this Episode0:00 - Dave's Start at Milton Samuels & Andersen & Lembke6:53 - Going to Ogilvy9:31 - Lessons in Making Changes13:15 - Growing with R/GA15:54 - Staying Relevant20:03 - Skills He Learned22:16 - Business Development vs. Sales24:43 - Weather Edwards28:22 - Handshake ROI at Conferences30:50 - Thank You Note33:33 - Top Picks Links MentionedThe Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter IsaacsonHomesick for Another World: Stories by Ottessa MoshhfeghJourney of Humanity: The Origins of Wealth and Inequality by Oded GalorWeather Edwards on InstagramDave Edwards on LinkedIn Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Welcome to Season 6 of Cidiot®! I'm excited to talk about 700,000 acre-big Catskill Park, "America's First Wilderness," with Ryan Penny, owner of Camp Catskill in Tannersville, NY. In two parts, we'll cover what drew Ryan to the Catskills, about starting his store in Tannersville, spotting a cidiot, and about Catskill Park, including his four favorite spots "inside the blue line." We also get into Kaaterskill Falls and the controversy of its claim as the tallest waterfall in New York state. We also talk about micro spikes, crampons and how I shouldn't wear my Stan Smiths into waterfalls. In part two, we cover culture, including the story and connection of Rip Van Winkle. You'll want to wake up for this. Be sure to check out these links: Tannersville: Cidiot Guide to 5 Places To Visit Nearby (on the Cidiot.com blog) Camp Catskill store (Use promo code CIDIOT10 for 10% off. For a limited time.) Episode 55: Hike Your Own Hike (with Sean of Mountain-Hiking.com) Cidiot® is a registered trademark, hosted and produced by Mat Zucker. Visit Cidiot.com for more info including sponsorship and partnership opportunities. Original music created by Space Studios. --- Send in a voice message: https://anchor.fm/cidiot/message Support this podcast: https://anchor.fm/cidiot/support

Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England's most iconic companies serving the market for over 90 years. Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets. In This Episode 0:00-9:00 - Stephen's Start & Multi-Country Experience (UK, Brazil, Mexico) 9:00-11:15 - Stephen's Goals & Launching Centurion Card in Mexico 11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare 12:50-15:30 - Switching Industries 15:31-17:25 - Assembling a Personal Board of Directors 17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!) 19:39-21:51 - Business School: Yes or No? 21:52-23:29 - Point32 & Health Equity 23:30-24.50 - Stephen's Thank You Note (Cesar Solorzano) 24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence) Links Mentioned Point32Health Stephen Cassell on Linkedin Top Picks "Turning Points" Point32Health podcast on mental health Born Extraordinary: A Parent's Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Today on Rising, we're joined by Jesse Purewal. Jesse is the current Global Head of Brand at Qualtrics, where he and his team are defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosts the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people with influential passions, perspectives, and instincts to share their stories. Prior to Qualtrics, Jesse was a Partner at Prophet, where he worked with clients in SaaS, mobility, AI, business services and more, and launched brands like T-Mobile's Un-carrier, Intel's Amazing, and Amazon's Amazon Business. In this episode, we'll cover Jesse's career (1:15) The value of business school (10:05) Learning velocity & maintaining an entrepreneurial spark (21:24) Jesse's thank you note (29:26) Episode picks (35:21) Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information, visit rising-podcast.com and please subscribe to never miss a show! --- Send in a voice message: https://anchor.fm/risingpodcast/message

We're deviating from the normal format in this episode, and inviting you to sit down with a quartet of former colleagues who host a variety of business podcasts. In this episode, we have Mat Zucker, host of Rising, Joseph Gelman, host of Outliers, and Jesse Purewal, host of Breakthrough Builders. If you're interested in other podcasts focused at senior executives, you'll find it interesting. If you're just looking for the next healthcare topic on Microdosing, you might want to sit this one out. :-) Links to the other podcast: www.breakthrough-builders.com www.rising-podcast.com www.linkedin.com/company/outlierspodcast

Welcome to Feedback with EarBuds, the podcast recommendation podcast.Subscribe to the newsletter here: http://eepurl.com/cIcBuHThis week's theme is For Bleat's Sake: Animals! Our curator is Mat Zucker.Why did Mat choose this theme?: "Moving to the countryside has brought me closer in proximity and amazement to animals. I keep learning more about how to respect and interact with them and want to share that knowledge (with a laugh) with others."Sponsors:- Art Heals All Wounds: http://pod.link/1550209619/episode/f08e05c916e58205fabf94f61c461b53- The Culture Bar Podcast: https://theculturebar.podbean.com/e/how-the-music-industry-can-get-more-involved-in-music-education-to-broaden-music-career-horizons/Links mentioned in this episode:- Mat Zucker: https://twitter.com/matzucker- Ryan Pak / Soundtrack Your Life: https://podcasts.apple.com/us/podcast/soundtrack-your-life/id1524320803- Last week's podcast picks: https://www.earbudspodcastcollective.org/spooky-funny-fun-halloween-podcasts- Tweet at Ryan: http://www.twitter.com/soundtrack_your- The B-Sides: https://www.listentothebsides.com/- Best 3 Podcasts of the Week: https://podup.substack.com/subscribe- Illuminations: https://www.ministryofideas.org/illuminationsHere are this week's podcast picks from Anita:- Cidiot- Talking Dogs- Herd Around the Barn- Ologies- Azure FarmThis week's podcast spotlight is The Madness of Chartrulean: https://pod.link/1629368076_____Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsSubmit to our Community section: https://962udey3mps.typeform.com/to/zZadg6y2EarBuds Blog: http://earbuds.audio/blogCurate a list: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter @earbudspodcol: https://twitter.com/EarbudsPodColFollow us on Facebook at EarBuds Podcast Collective: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram @earbudspodcastcollective: https://www.instagram.com/earbudspodcastcollective/Website: http://earbuds.audio/Tee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivots, and embracing opportunity. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Visit us at rising-podcast.com and please subscribe to never miss a show! --- Send in a voice message: https://anchor.fm/risingpodcast/message

This Week: Erica Braverman, Saul Colt, and Mat Zucker join Bob to discuss the Netflix ad tier, "Prime Day 2," TikTok moves toward e-commerce, gaming influencers, plus this week's #FairFailFoul.

A true Cornell network success story, Mat explains how the campus ad agency Madison and Tower helped him get his first job, and how he returned the favor by helping other Cornellians get theirs.Plus lasagne, coyotes, awards and why he spells his name with one T.Everything MatTwitter: https://twitter.com/matzuckerLinkedin: https://www.linkedin.com/in/matzucker/Cidiot Podcasthttps://www.cidiot.com/Instagram: https://www.instagram.com/cidiot.hv/ (@cidiot.hv)Rising Podcasthttps://www.rising-podcast.com/Memoir:Bronze Seeks Silver: Lessons from a Career in Marketinghttp://bronzeseekssilver.com/Not sponsored by or affiliated with Cornell University

If you've ever heard (or even ... uttered) the word "cidiot," to describe an urban transplant, likely that term wasn't used in a positive light. Podcast host Mat Zucker has been doing his best to rebrand the word in a podcast that bears the name. Cidiot is a popular biweekly show about "learning to live in the country," and last year it won "Best Regional Podcast" in the Chronogrammies Readers' Choice Awards. This year, we nabbed that honor, so Mat and I decided to profile each other on our respective podcasts. Cidiot covers the Hudson Valley and a bit of the Catskills, and Kaatscast covers the Catskills and a bit of the Hudson Valley, so we met on neutral ground, on the deck of a waterfront restaurant in Kingston, NY, where we took turns asking questions between bites. In this episode, hear why Mat is a self-proclaimed and proud "cidiot," lessons he's learned since moving up full-time, and handy tips for newcomers. Then, tune in to Cidiot episode 77 (releases 9/29/22) for Mat's take on Kaatscast, and host Brett Barry's own relationship with the Catskills. And of course, subscribe to both shows on your favorite platform for continued Catskills/Hudson Valley entertainment every two weeks! Many thanks to our sponsors: Hanford Mills Museum Briars & Brambles Books Catskill Mountains Scenic Byway The Mountain Eagle --- Support this podcast: https://anchor.fm/kaatscast/support

In this bonus episode of The Business of Marketing, we sit down with Mat Zucker and David Novak, Senior Partners, co-leads of Prophets marketing and sales practice to discuss the tension between brand and demand marketing, how leading organizations are integrating the two, and what happens next. Keep listening to hear their insights, and to read their latest research on the topic at prophet.com/research. See acast.com/privacy for privacy and opt-out information.

Adrienne Fasano is the former CMO at Cushman & Wakefield and current CEO of Scoperta Wines, a platform which connects small to mid-size wineries to consumers through a digital marketplace. Tune in as she discusses how raising the bar for herself impacted the trajectory of her career. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Greg Besner is both the founder of three successful companies and a teacher. Tune in to hear more about his 22-year-long career as an entrepreneur and his role as an Adjunct Professor at New York University. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Nicohle Schluender is Head of Marketing at Pinpoint Predictive Inc. Tune in to hear her professional story and how her career experiences have shaped her outlook on marketing. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Featuring Matthew Zucker '92. Episode #55. "Hike Your Own Hike." First aired Oct 21, 2021 What's the rush with hiking? What's the difference between a walk and a hike? This episode Mat Zucker '92 talks to Sean O'Dwyer, who runs Mountain-Hiking.com, a popular blog for Catskills, Hudson Highlands, Adirondacks and beyond. You'll hear what Sean loves about mountain hiking, where to go (including Cornell Mountain!), advice for bears, a warning about radios, how to be a good citizen on a mountain, and why Reese's Pieces should sponsor him. Shout-outs to family Cornellians including Brian Fuhr '93, Andrea Fuhr Saporito '96, Alex Saporito '97, and Rebecca Barnett '17. Thanks for listening to Cidiot, the award-winning podcast about moving from the city to the Hudson Valley. Visit Cidiot.com to join the mailing list for updates, rate and review the show, shop the Cidiot store, read the blog, and find links to social feeds, destinations and resources in the area. Read the episode transcript. *The views expressed by Fresh from the Hill hosts and guests do not necessarily reflect the opinions or policies of Cornell University.

Kristin DiCunzolo is the VP of Marketing and Direct at Wacoal America. Tune in as she shares her experience bringing major heritage brands into the new era of digital marketing and the importance of internal networking. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Shelly Huang is VP of Marketing at Triplemint. Join us as Shelly takes us through career moves that helped her become a more well-rounded marketer as well as the trifecta of criteria she seeks in a "dream job." Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Jane Barandes Pollack is a Career Coach at 4T Coaching. After 25+ years as a marketing leader managing multi-generational teams, Jane decided to pursue her passion and became a career coach. We dive into what led her to take this leap of faith as well as her take on burnout, leaving your comfort zone, and embarking on a journey towards career fulfillment. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Matt Diiorio, Assistant Vice President, Head of Global Demand Generation at MetLife, takes us through his career journey from agency-side to client-side. Matt has built a successful career leading major brand transformations - from working on the account management side for iconic CPG brands like GE right out of college to leading MetLife's global brand refresh. Along the way, Matt learned the value of establishing and maintaining connections with past mentors throughout his career. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

There are seven remaining lighthouses on the Hudson River. Come with me as we learn about them, their purpose, their vocabulary, and a few stories. We're very lucky to also get some background and history directly from Sarah Wassberg Johnson of the Hudson River Maritime Museum. Thanks for listening to Cidiot, a podcast by Mat Zucker. Winner of Chronogram's 2021 Chronogrammie for best regional podcast and listed among "8 Hudson Valley Podcasts Perfect for All-Day Listening" by Hudson Valley Magazine. Please rate and review us in the Apple podcast store. For more info and links to episodes, trucker caps, and other merch, visit cidiot.com and follow the show on Instagram. --- Send in a voice message: https://anchor.fm/cidiot/message

As more and more people consider working remote, let's talk to Steve and Tom, who have created a business in Stanfordville that gives people comfortably-designed spaces and also builds unique community. Nestled in a historic hamlet, Bangallworks Coworking and Community Building offers memberships for open plan workspaces, private workstations and special events and meetings both inside and outside. Bangallworks offers daily, part time, and full time memberships and provides high speed internet, printer and scanner, kitchenette, package delivery and receiving, and more. Visit bangallworks.com or email info@bangallworks.com for more information. Thanks Bangallworks for sponsoring Cidiot. Thanks listeners for tuning in. Cidiot: Learning to Live and Love Life in the Hudson Valley is a podcast by Mat Zucker. Winner of Chronogram's 2021 Chronogrammie for best regional podcast and listed among "8 Hudson Valley Podcasts Perfect for All-Day Listening" by Hudson Valley Magazine. For more info, visit cidiot.com. --- Send in a voice message: https://anchor.fm/cidiot/message

Stephanie Dobbs Brown is Chief Marketing Officer at Intercontinental Exchange and the New York Stock Exchange. Stephanie takes us through her start in media and her path to ICE. Along the way, Stephanie learned valuable lessons about teamwork and the power marketing has on an organization. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Chieh Huang is CEO of Boxed. Chieh takes us through his journey through law school and his escape from the traditional 9-5 job. Along the way, Chieh has learned key leadership lessons, from understanding the long path of success to fostering a people-focused culture. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Paul Suchman is Chief Marketing Officer at Audacy, Inc. Paul takes us through his long and wide career—from advertising to digital, and from agency to client-side. Along the way, Paul shares his lessons about building a successful team and building world-class brands. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://anchor.fm/risingpodcast/message

Mat Zucker draws upon his career at creative agencies and consultancy firms, such as OgilvyOne, Razorfish and now Prophet, to illustrate how effective communications shape a company's brand, reputation, and culture in this Reimagining Communications podcast.

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode: The five archetypes of About Us pages (and how to identify which archetype your page most resembles). What your About Us page offers your audience that your other pages, profiles, and digital properties cannot. What Mat learned from analyzing About Us pages from the world's top companies. Where to start when honing your brand identity and voice. How your homepage and About Us page serve different functions in your business's web presence. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Read more about uncovering a meaningful brand identity in Start with Why by Simon Sinek. Learn more about Prophet's consulting work. Visit contentexperienceshow.com for more insights from your favorite content marketers.

Award Shows are in the news.  Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation.  So we go back to basics and ask where did award shows come from and do they really add value?  Or are they just self-indulgent?  Contributions come from Mat Zucker of Prophet and Brandon Hampton of Moxie, as well as regulars Steve Harrison and Patrick Collister of The Zoo, EMEA.  Listen for a lively discussion and the worst pun you will hear this year!