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TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Lipson Ads partners, plus Spotify and YouTube video ads. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
This Week: Michelle Excell and Lisa Laporte join Bob to discuss making a brand "less American," Google's perils continue, combatting dupe culture, unpacking TikTok's assurances, plus this week's #FairFailFoul.
TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
This Week: Mitch Joel, Lisa Laporte, and Augie Ray join Bob to discuss looking at digital's numbers, creators looking for more control, women's sports over-performing, AI citing wrong information, plus this week's #FairFailFoul.
In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: 1. Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. 2. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. 3. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. 4. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. 5. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: 1. Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. 2. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. 3. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. 4. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. 5. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
Today on the podcast, we're excited to feature a conversation from the Signal Award-winning show Podcast Perspectives, produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Netflix, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like production techniques, IP and rights issues, ad tech, podcasting's role in media at-large, and more. On this special episode, we're featuring their conversation between The Podglomerate's founder/CEO Jeff Umbro and speaks with Lisa Laporte, CEO of TWiT.tv about the ebbs and flows of ad sales and how to create a meaningful podcast advertising campaign in today's market. Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact advertise@twit.tv to learn more. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact advertise@twit.tv to learn more. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
This Week: Sloane Kelley, Lisa Laporte, and Colby Vogt join Bob to discuss breaking up Google, how Meta can win back Gen Z, PayPal enters the ad game, X's confusing premium-user revenue payments, plus this week's #FairFailFoul.
Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
67 : The Flow: Episode 67 - All About Podcast Advertising Ecamm Network Listen to The Flow Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.This week on The Flow, we're joined Lisa LaPorte to talk all about podcast advertising. Lisa is TWiT's CEO and has been running the TWiT Network since 2008 and runs their advertising program. She is also the host of Host-Read Ads (https://podcasters.spotify.com/pod/sh...) where she discusses different types of podcast advertising, how they work, and what you need to consider when buying podcasts. You can learn more about TWiT at https://twit.tv If you have questions about podcast advertising, this is the episode for you.Chapters
Hear insider knowledge on the transformative power of host-read ads, social media buzz, and the unique advantages of audio-visual content. Lisa unveils the meticulous preparations that go into crafting campaigns that aren't just heard but felt, ensuring that every collaboration is steeped in authenticity and aligned with listener values. Lisa's insights offer a roadmap to creating partnerships that don't just exist but thrive. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Hear insider knowledge on the transformative power of host-read ads, social media buzz, and the unique advantages of audio-visual content. Lisa unveils the meticulous preparations that go into crafting campaigns that aren't just heard but felt, ensuring that every collaboration is steeped in authenticity and aligned with listener values. Lisa's insights offer a roadmap to creating partnerships that don't just exist but thrive. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the importance of a post-purchase survey – Lisa outlines why a slow bloom leads to a stunning flourish in listener engagement and campaign effectiveness. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the importance of a post-purchase survey – Lisa outlines why a slow bloom leads to a stunning flourish in listener engagement and campaign effectiveness. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
This episode peels back the layers of media executives' recession fears in 2023 and explores how those anxieties almost manifested into reality. Amidst the remnants of the pandemic's disruption, maintaining brand visibility has never been more crucial. Lisa delves into market resilience and the importance of advertising through genuine avenues such as host-read podcast ads for building trust and ensuring a robust comeback. Tune in to hear why it's important to secure your brand's place at the forefront when the economy bounces back. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
This episode peels back the layers of media executives' recession fears in 2023 and explores how those anxieties almost manifested into reality. Amidst the remnants of the pandemic's disruption, maintaining brand visibility has never been more crucial. Lisa delves into market resilience and the importance of advertising through genuine avenues such as host-read podcast ads for building trust and ensuring a robust comeback. Tune in to hear why it's important to secure your brand's place at the forefront when the economy bounces back. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Have you ever wondered what makes you press that "buy now" button after hearing a podcast ad? Lisa Laporte explains the powerful impact of host-read ads within the tech podcasting landscape. This episode sheds light on how TWiT hosts maintain trust with their listeners through rigorous vetting of advertisers and a steadfast commitment to their interests. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Have you ever wondered what makes you press that "buy now" button after hearing a podcast ad? Lisa Laporte explains the powerful impact of host-read ads within the tech podcasting landscape. This episode sheds light on how TWiT hosts maintain trust with their listeners through rigorous vetting of advertisers and a steadfast commitment to their interests. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
This Week: Saul Colt, Lisa Laporte, and Joey Scarillo join Bob to discuss 2024 social media challenges, device mic data, how "shallow living" hampers marketers, another streaming merger, plus this week's #FairFailFoul.
In this episode of Host-Read Ads, Lisa Laporte emphasizes why brands should continue advertising even during tough economic times, outlining five tips for growing your brand. Are you a potential sponsor looking to grow your brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, Lisa Laporte emphasizes why brands should continue advertising even during tough economic times, outlining five tips for growing your brand. Are you a potential sponsor looking to grow your brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, Lisa Laporte lays out why the TWiT.tv podcast network works with partners instead of simply clients when it comes to advertising and sponsorships. Are you a potential sponsor looking to grow your tech brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, Lisa Laporte lays out why the TWiT.tv podcast network works with partners instead of simply clients when it comes to advertising and sponsorships. Are you a potential sponsor looking to grow your tech brand in 2024? Reach out to our sales team at advertise@twit.tv and start a conversation about partnership opportunities! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte breaks down exactly why host-read podcast ads resonate more than other forms of media advertising. She shares statistics revealing that podcast listeners strongly support brands that sponsor their favorite shows. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte breaks down exactly why host-read podcast ads resonate more than other forms of media advertising. She shares statistics revealing that podcast listeners strongly support brands that sponsor their favorite shows. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Join Lisa Laporte, CEO of TWiT.tv , as she provides essential insight into measuring podcast campaign success on their network. Lisa explores the importance of understanding the unique nature of their tech-savvy, privacy and security-focused audience. She offers her best advice for setting up custom landing pages or offer codes for the network, while cautioning that relying solely on these tools can result in an incomplete picture of campaign performance. Tune in to gain valuable insights into maximizing your podcast ad campaigns with TWiT. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Join Lisa Laporte, CEO of TWiT.tv, as she provides essential insight into measuring podcast campaign success on their network. Lisa explores the importance of understanding the unique nature of their tech-savvy, privacy and security-focused audience. She offers her best advice for setting up custom landing pages or offer codes for the network, while cautioning that relying solely on these tools can result in an incomplete picture of campaign performance. Tune in to gain valuable insights into maximizing your podcast ad campaigns with TWiT. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT's own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intimate trust and influence hosts build with listeners by embracing authentic messaging. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT's own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intimate trust and influence hosts build with listeners by embracing authentic messaging. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte speaks with Max Buschman, Senior Vice President of Partnerships, about building strong relationships with advertisers through active listening and understanding their goals. Host: Lisa Laporte Guest: Max Buschman Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte speaks with Max Buschman, Senior Vice President of Partnerships, about building strong relationships with advertisers through active listening and understanding their goals. Host: Lisa Laporte Guest: Max Buschman Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In part two of their podcast advertising discussion, TWiT.tv CEO Lisa Laporte and VP of Partnerships Ryan Smith tackle strategies for brands already successfully advertising in podcasting to grow their campaigns. They provide tangible tips for sustaining growth while expanding reach by testing new relevant podcasts. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In part two of their podcast advertising discussion, TWiT.tv CEO Lisa Laporte and VP of Partnerships Ryan Smith tackle strategies for brands already successfully advertising in podcasting to grow their campaigns. They provide tangible tips for sustaining growth while expanding reach by testing new relevant podcasts. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Joe and Tina have been doing the Care 4 Breast Cancer 5K for 14 years in the area and are counting on you to help fight! They were joined by Family Health Partnership Clinic Ambassadors, Lisa LaPorte and Tiffany Sorenson (both breast cancer survivors) to talk about their journey and over 15 surgeries so far. Plus, a night out at The Breakers in Crystal Lake, Pub Crawl downtown on 10/14, and the 5K to raise money on 10/22! You can join the cause or donate now at www.star105.com
At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful. Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members Hosts: Jen Matichuk and Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/twit-events. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful. Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members Hosts: Jen Matichuk and Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/twit-events. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit
Lisa Laporte, CEO of TWIT.tv, and Rob Greenlee, Co-host of New Media Show, have a discussion about Video and Audio Podcasting and its history and where it is now, and where it is going. We also discuss the complex Podcast Advertising Market and YouTube Music with Podcasts that are video only and future support for … Continue reading Growing Audience with Lisa Laporte, CEO, TWIT.tv #549 → The post Growing Audience with Lisa Laporte, CEO, TWIT.tv #549 appeared first on New Media Show.
In this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte! Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, […] The post Live with Lisa Laporte, CEO of TWiT.tv appeared first on Marketing Over Coffee Marketing Podcast.
Join Lauren Conaway and Lisa Laporte, CEO of TWiT TV, as they discuss various ways to build a relationship with your audience. Hear them discuss the importance of content, audio, and hosts to create a space that people want to listen in and interact with. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fullscale.io Learn more about TWiT TV: https://twit.tv Learn more about InnovateHER KC: https://innovateherkc.com See omnystudio.com/listener for privacy information.
This Week: Saul Colt, Joseph Jaffe, and Lisa Laporte join Bob to discuss the biggest stories of 2022.
What You'll Learn From This Episode:It's really about focusing on the client and going through their process to find what they're really looking for and how they really wanna grow.You need to do is understand who you wanna reach, what industries you wanna reach, the size of the industry you wanna reach.The podcasting world's kind of still the Wild West, so I always recommend people should do a little homework first.Related Links and Resources:Lisa's Gift to you:A collection of podcast ad reads to give you an idea about what you can do.https://twit.tv/advertiseSummary:Lisa Laporte has worked a number of executive positions in a range of organizations with a focus on startups for over thirty years. She has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career.Laporte started her own consulting firm in her 30s, handling a variety of C-level jobs for them. She eventually decided that she wanted to pursue a different professional path, which led her to TWiT.tv, a Podcast Network that features the #1 ranked technology podcast This Week in Tech, along with other top-ranked online shows.Learn more here: https: //twit.tv/
In this episode, Lisa Laporte shares her wisdom around how to scale a brand using podcast direct host read, embedded ads. If you are a business owner looking for big brand exposure, reach out to Lisa or check out www.twit.tv/advertise.
This Week: Saul Colt, Lisa Laporte, and Steve Wax join Bob to discuss another digital ad dilemma for streamers, orbital ads, understanding the Kardashian fine, why Elon's offer is back, plus this week's #FairFailFoul.
Lisa Laporte has worked as a Corporate Controller, CFO, Consultant, CEO, and Founder in a range of organizations, with a focus on startups, for over thirty years. Lisa has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career. Lisa has always approached her professional roles with an eagerness to learn and a drive to become the most successful leader she can be.
Lisa Laporte has worked as a Corporate Controller, CFO, Consultant, CEO, and Founder in a range of organizations, with a focus on startups, for over thirty years. Lisa has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career. Lisa has always approached her professional roles with an eagerness to learn and a drive to become the most successful leader she can be.
Meet Lisa Laporte, CEO of TWiT.tv. She is our guest LIVE on #ThisWeekWithSabir on Wednesday, Sept 14th, 3-4pm ET (12-1pm PT). About Lisa Laporte Lisa Laporte has worked as a Corporate Controller, CFO, Consultant, CEO, and Founder in a range of organizations, with a focus on startups, for over thirty years. Lisa has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career. Lisa has always approached her professional roles with an eagerness to learn and a drive to become the most successful leader she can be. Lisa's desire to succeed drove her to improve her abilities and seek out new opportunities to broaden her professional experience. Laporte decided to start her own consulting firm in her 30s after deciding she wanted to be an entrepreneur. During this time, Lisa relied on referrals from her wide network, which she had built over the years, and hired her first employee within a year. Lisa soon found herself working with over 30 companies, handling a variety of C-level jobs for them. Lisa eventually decided that she wanted to pursue a different professional path, which led her to TWiT.tv. She started Artisanal Agency after working her way up to the position of CEO of TWiT.tv. Both companies are focused on new media; the first is a technology-based internet broadcasting company, while the second sells advertising to other networks and direct clients. Missed Any Previous This Week With Sabir Episodes, Check it out here: https://growthbysabir.com/liveshow Topics covered: leo laporte,twit,this week in tech,tech news,twit bits,twit.tv,techtv,podcast for tech news,tech tv,lisa laporte,podcast setup,content marketing,content creation,content marketing strategy,content creation strategy,content creation tools,podcasts,video podcast setup #ThisWeekWithSabir #Podcasting #Podcasters --- Support this podcast: https://anchor.fm/sabir-semerkant/support
Have you thought about how to use podcasting to grow sales?Lisa Laporte is a natural born entrepreneur and is CEO of TWiT.tv (This Week in Tech) and an expert is how to use podcasting to grow salesOn this episode of the Better Presentations More Sales podcast Lisa shares her thoughts and ideas around what is needed to be successful in sales as well as how podcasting and indeed other forms of profile media including video are increasingly useful in being part of the mix to help you generate more interest in your offerings and as a consequence help you generate more revenue.We had some great conversation around the sort of things that today's salespeople should be doing, in particular with how they see prospective customer in terms of the relationship. Lisa refers to her customers as partners and interacts with them as such.This Week in Tech is a podcast network featuring 15 podcasts which collectively enjoy millions downloadsTo anyone thinking of launching a podcast either individually or as a company Lisa's suggestion is to record 10 episodes in advance that are 5 to 15 minutes long so an audience can be built before potentially the podcast become a bit longer and potentially involve guests.Lisa also suggested that the first episode be called episode 0 and it simply be an introduction to who you are, what the podcast is going to be about and why listeners will benefit from it.Lisa has worked as a Corporate Controller, CFO, Consultant, CEO, and Founder in a range of organizations, with a focus on startups, for over thirty years. Lisa has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career.This is episode 234 of the Better Presentations More Sales podcast - the previous 233 episodes are available on your usual podcast app or you can listen and download them via this link. To find out how more about how I can help you deliver confident, impactful, memorable and action inducing presentations please follow this linkBefore you book any training or coaching with me it is important for you to be sure that I'm the right person for you or your team so let's have a 15-20 minute informal no obligation no fee chat on Zoom. Simply click on this link to make that happen.If you would like the chance to be sent by me a copy of my book : 12 Business Lessons from Running an UltraMarathon simply leave a review for the podcast, take a screenshot and email it to at podcast@trevorleemedia.co.uk - don't forget to include your name and postal address. If you've already left a review - thanks very much - simply screenshot the one you already left and send it to me. Thanks for listening. If you like the show please do leave a review via your podcast app. or comment on Linked In or share with others. Any / all of those actions would be much appreciated.
https://www.linkedin.com/in/lisadlaporte/ https://twitter.com/lisadlaporte https://www.lisalaporte.ceo/
Lisa Laporte has worked as a Corporate Controller, CFO, Consultant, CEO, and Founder in a range of organizations, with a focus on startups, for over thirty years. Lisa has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career. Lisa has always approached her professional roles with an eagerness to learn and a drive to become the most successful leader she can be. Lisa's desire to succeed drove her to improve her abilities and seek out new opportunities to broaden her professional experience. Laporte decided to start her own consulting firm in her 30s after deciding she wanted to be an entrepreneur. During this time, Lisa relied on referrals from her wide network, which she had built over the years, and hired her first employee within a year. Lisa soon found herself working with over 30 companies, handling a variety of C-level jobs for them. Lisa eventually decided that she wanted to pursue a different professional path, which led her to TWiT.tv. Visit http://twit.tv/advertise. She started Artisanal Agency after working her way up to the position of CEO of TWiT.tv. Both companies are focused on new media; the first is a technology-based internet broadcasting company, while the second sells advertising to other networks and direct clients. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel. And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2022. All rights reserved.
A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
If you're tech geek like me you not only want to learn about what's new, but you also want to get feedback and opinions from tech insiders about which new apps, software and devices are worth using.But where can you find a community of tech experts who discuss everything from from computers to space exploration - and whose opinions you can trust?Today, I'm talking with Lisa Laporte, CEO of TWiT.tv, a dedicated podcast network that is the go-to place for anyone with a passion for technology and innovation.In this episode, Lisa talks about:What differentiates TWiT.tv from the vast number of podcasts in typical podcast channels.The importance of having shows hosted by trusted experts.How TWiT.tv is bringing together its tech community with offline as well as online experiences.USEFUL LINKS
In this episode of the Cam & Otis show we have Lisa Laporte CEO & Executive Producer of TWiT TV. Lisa started her business after a significant corporate career in accounting at the age of 35. Now, she's 53 and still thriving in the industry. Tune in as she shares the valuable lessons she learned throughout her entrepreneurial journey with practical tips for aspiring business owners. As always this show is brought to you by Tribe and Purpose. You've put the work in but you're not sure how to reap the rewards. It's time to focus on the success you have planned for yourself and your team.The Tribe + Purpose team can guide you to build on that success to have even more.Learn more at www.tribe-purpose.comand connect with Lisa on LinkedIn here:https://www.linkedin.com/in/lisadlaporteOr her website: https://twit.tv/Youtube Link to Episode: https://youtu.be/RA5F9Yc6ZE0
This Week: Chris Baccus, Ian Baer, and Lisa Laporte join Bob to discuss the crypto collapse, Apple's ad report, how advertising won the streaming wars, whether Musk will ever buy Twitter, plus this week's #FairFailFoul.
It's never too late to start your business! Joining Don Williams in this episode is Lisa Laporte CEO & Executive Producer of TWiT TV. Lisa started her business after a significant corporate career in accounting at the age of 35. Now, she's 53 and still thriving in the industry. Lisa also opens up about her struggles rising up the ranks in a man's world and why it's important and necessary to speak up and be vocal when you need to be. Tune in as she shares the valuable lessons she learned throughout her entrepreneurial journey with practical tips for aspiring business owners.
NEW EPISODE OUT NOW! This week we chat to Lisa Laporte! Lisa's professional career spans over thirty years as a Corporate Controller, CFO, Consultant, CEO, and Founder in a wide variety of businesses, with an emphasis on startups.
Listen to James Cridland and Sam Sethi GUEST:Lisa Laporte - CEO - TWiT.tvFranco Solerio - Founder & Developer - CastamaticNEWS: Copenhagen-based podcast production company Podimo has secured $78m of funding. The subscription company hosts more than 950 original shows and plans to move into new markets.$78m? Hold my beer - Verbit, a voice AI platform focusing on transcriptions, has raised $250m in fundingSpotify CFO Paul Vogel says the company has $3.5bn in cash for acquisitions. Speaking at a conference in Boston MA, USA, he said: “Podcasting was this business that for 20 years didn't change — it was a simple RSS feed — no way to do anything different”. (Paul - podcasts are 18 years old).Matt Deegan writes about making your audio business acquirable, looking into more detail into Spotify CFO Paul Vogel's announcements.Netflix and Spotify have “come together” to launch a Netflix Hub on Spotify. It includes playlists for Netflix shows and additional audio.Podcasts in Samsung Free's Listen Tab have launched in Europe. The podcast app is available exclusively to Samsung Galaxy owners, in the UK, Germany, Switzerland, Austria, Spain, France and Italy. You can add your podcast here.Chartable has launched SmartFeeds, a new tool that mirrors your RSS feed and makes it easier to switch podcast hosts and enable Chartable analytics.Bryan Barletta notes that shows with Apple Podcasts Subscriptions get the most promotion within the Apple Podcasts app.Arielle and Squadcast are running a scavenger hunt, and you can play.Buzzsprout Podcast hosting and a whole lot more