Podcasts about Criteo

According to research from Salesforce, 69% of sales reps say they’re overwhelmed by the number of tools they must use. So, how can you reimagine your tech stack and GTM strategy to maximize efficiency across your teams?Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kate Curtis, senior product Marketing manager of Enablement at Kevel. Thank you so much for joining us. Kate, I’d love if you could start just by telling us a little bit about yourself, your background, and your role at Kevel. Kate Curtis: Great. Yeah, so I’m Kate Curtis. I’m based out of Boston and working with enablement here at Kevel, which is a retail media cloud service platform, and I just recently came on, but I’ve had a very diverse background in terms of working in different companies in different verticals. I actually got my start out of college working in a box office for nonprofit arts, anywhere from opera, theater, dance, you name it. I think it was a masterclass in doing everything with nothing and it. Gave me the ability to think about how to sell things in a way that aren’t naturally able to sell when you can actually sell artistic creativity by showing people the possibility. That was one of the first lessons I got that got me hooked into enablement, and so how do we talk about things? Whether it’s about a product you’re selling or something, you’re convincing somebody to read a book. How do you talk about things in a way that catches them, that enlightens them, that brings value to them? It was a grassroots kind of situation where you had very little, very little money and had to get creative, and so I took those skills and. Started making my way into advertising, working for other ad tech companies like Criteo, Amazon, and now here at keval. And the uniqueness of it is everybody struggles with the same things no matter what your business is. RR: I love how you connected the dots from beginning to end working in a nonprofit initially and an arts focused nonprofit. You learn to be scrappy. You learn how to communicate with people well. You just have to. So I think part of the reason we’re excited to have you here is you have a really great wealth of experience. Kind of across a lot of different disciplines that we’re very excited to dig into. And on that note, we kind of have a lot of ground to cover today. So excited to jump right into it. So first question for you, as a marketing leader, what are some of the key go-to-market initiatives that you’re focused on driving for your business? KC: Yeah. If you ask any enterprise leadership, they’re going to say, sell, sell, sell. Get it out there. Get it in front as many people as possible. Get those dollars. A, B, C. Always be closing to me as somebody who comes from a background, particularly I am a child of two public school teachers. It starts with education. You can’t sell unless you believe in it yourself, unless you understand how it works. And that gives you the capability to be able to take a story to the table and solve for a customer. Tell them not just how the features and functionality work, but so what? What is this gonna do at the end of the day? So the real priorities for go to market is let’s start with educational foundation, and that’s whether you are building something out yourself internally, whether it’s coaching or you’re building out playbooks. Finding something to be able to reach a myriad of learning personalities so that they feel confident. Being able to understand themselves and tell their own story versus read off of let’s say a sales script or speaker’s notes on a deck. From there, it’s being able to give them something that they can take to a customer that isn’t built from within. And I say that by meaning. How do we keep whatever our content is, whether it’s a video, it’s a one pager, it’s a deck, what have you, how do we ensure that we are showing the value of product? But that’s not where the conversation starts. The conversation should start from how do we. Have those conversations with people to find out why we’re actually meeting today, and then being able to work backwards into the functionality of the platform where that. We bring in the education layer, right? That’s where we bring it in. We can sit here and talk hypotheticals of what you can solve for for a customer, but at the end of the day, you’ve gotta be able to show the proof. So if being able to allow people to feel confident to talk about something that they can solve for understanding a customer’s needs, and then being able to provide them that proof. Is something that we’ve really focused on. So how do we make sure they have the education? How do we make sure they have the go-to market right materials? And how do we make sure that they stay aligned and then continuously learning from them, from the data of did it work? ’cause we’re all making assumptions about what the market is like and who our customers are and what they’re struggling with. But if you don’t lean into the data and validate and challenge things, then it that go to market time is just gonna get longer. And less impactful. And at the end of the day, that dollar is gonna take much longer time to come in the door. And so really starting from the basics. RR: Yeah, I really admire that education first approach. I think that’s a great philosophy, but I know that it’s also kind of, it’s hard to drive at scale. You’re trying to do a lot of things to build confidence, to build that alignment, to get reps ready to go and sell meaningfully. And so I know that’s a big challenge that I’m sure you and literally everyone else is dealing with. So I know that one of the ways that you’re kind of combating that challenge is through. Go to market efficiency. I’ve seen you frame it as operating leaner, faster and smarter. So I’d love if you could walk me through the building blocks that you and any other GTM team would need to kind of bring that philosophy of efficient execution to life. KC: Yeah. Again, starting from. Getting it right from the start. So we started off, we’ve had enablement surveys running for the past couple of quarters internally to be able to understand where people are struggling, not just with content needs, but where they are lacking in feeling confident about certain messaging or products or ICPs. Really understanding across the board what are the big gaping holes, what are the areas that we can lean on the little less into, and. Starting off with something like that, to be able to kind of add that data to again, be able to not only just understand, but measure quarter over quarter is incredibly helpful to how we kinda got started in isolating what’s the biggest areas of opportunity versus long-term goals. And from there it was about, I heard loud and clear when I came in. I can’t find anything. I don’t know if it’s up to date. I don’t understand how to talk about it. I can’t find answers to my questions. And again. Tale as old as time. Everybody has that problem no matter how big and how much money you have in the bank. And so that’s where I lean into tools and that’s where I brought in Highspot, is the idea is like we need to start from a clean slate before we can even go to market. Otherwise we’re just gonna keep repeating the same issues over and over. So this was a great opportunity for us to kind of start clean and enter into a tool. I know that everybody and their mom has a thousand tools across the business, and the names just get funnier and funnier the more you adopt them. But the idea of this is what I was trying to impress upon them is we have so many rich channels of content, whether it’s discussions happening in Slack or it’s things that are happening in HubSpot, or you know, all this rich content built by multiple different departments living across the ether. And they’re so rich in what they can provide and insight and education and just quick answering of questions and being able to help our teams become strategic advisors versus salespeople. And so being able to ingest that into one tool rather than replicating another tool was a great opportunity to say, I’m gonna help you find what you need faster. That, and then as my customer got ’em. They said fantastic. And I’m not saying it’s easy as that to get a hundred percent adoption, but that the fact of the matter is of being able to give them back time into their week to do their job was problem one that we were solving for. The next was finding my champions. So finding those people. That’ll drink the Kool-Aid with me, and so I had a lot of one-on-ones, which is exhausting at first, but as we say in sales juice, it’s worth the squeeze. After we got started doing the one-on-ones people, it was like they saw the light, specifically looking at digital sales rooms, being able to have something that didn’t just benefit the salesperson but became an effective tool to help them. At when the deal was closed, to be able to hand that over to the existing business team and everything’s there, and they’re able to then build upon that and it becomes this one stop shop for a customer lifecycle versus these different stages that we see customers in. It becomes a partnership versus just a deal commitment. And then. I’m a mom, I realize I get my kid to do things when I, you know, reward them. So I actually started building out some spotlights. So most recently called out some of the, the salespeople that got really creative in the digital sales rooms about not just taking the. Templates I built out with some of our standard content, but really thought about it and really engaged with the tool. And out of the digital sales room was the first one they built 60% of the material was engaged with by customers. And to be able to see something like that where we’re still building materials in real time was incredibly. Informative and helps like to feed how we should start rebuilding these rooms. So showing their other sales team members look what they’re able to do and look at the conversations they’re able to elevate. Cited that little bit of competition with their other salespeople. But I, the, I created an award called, I Got 99 Problems, but a Pitch Ain’t Won. And now that is my enablement award I give out for spotlights that are all hands when I’m calling out people for certain things. And as cheesy as it is, you know, it brings people back into the conversation and people actually text and said, how can I get the next one? So it’s, it’s a lot of different ways of looking at it. Again, at the end of the day, yeah, they’re my teammate, but they’re also my customer. How am I gonna make them successful? What are the same discovery questions we ask? And then as I’m doing that, being able to champion that out. It’s being seen by other members of the business and they want their stuff seen too. So you’ve got product in there with like release notes, which, so we build out an RSS feed, so all the release notes are constantly feeding in there. Everybody is getting a benefit from it, depending on what. How they’re engaging with Highspot and we’re unsiloing all of this information and helping people find the answers, speak more confidently in real time, using AI to help make things faster and learning with data. ’cause data doesn’t lie. RR: Amazing. I love that you’re kind of marrying the functionality with the fun part of it, because that’s how you kind of drive adoption is you need to prove, hey, this helps your workflow and then also. You get a benefit by using it, and maybe it’s a little silly, but it’s also fun. I kind of wanna touch on something interesting you said, which is the struggle that so many teams face of dozens of tools with increasingly ridiculous names that your sellers all need to keep track of, click into, figure out. So I’d love to know a little bit more about what. The difference a unified platform makes for your team. So could you talk to me a little bit about how that centralized source of truth is improving efficiency and helping you better drive your initiatives? KC: Yeah. Great example is we have another tool that we use for our RFPs. So whenever a request for proposal comes in, there’s a whole other separate tool that most people don’t even know about and it actually is managed by a team of some of our engineers and it has over 2, 400. Questions asked by customers and RFPs with validated answers anywhere from the high level down to the nitty gritty. And so what I’ve done is I’ve connected that tool into Highspot, and so using copilot. People can go in and say, you know, what kind of ad formats can I use? And that’s probably not in a deck. It’s probably not in a one pager or maybe not into the detail or granularity you need. But because it can scrape that, it is able to scrape that data, give the information the answer back to the person in real time, and then point to the source. So if they need to dig in a little bit deeper, and what I like about that is the recommendations as well. So even if they’re answering a question, if I’m on a call with a customer. I guarantee you, no one on this team, unless they’ve been here for a while, could be able to answer that spitfire. The idea is that I’m enabling that person to find that question without having to go to a Slack and give that little intermission of time. That could be more conversation with the customer. They can find it in real time. They can provide the answer of the most basic level, and because it makes recommendations of other content that’s related to it, it helps them continue and evolve on that conversation In terms of discovery. So, okay, you’re looking for the different formats. Where do you typically like to serve your ads? What kind of ads do you like to serve? How do you like to do targeting? It helps to really drive the conversation and then at the same time, give you those things that you could put into the digital sales room. ’cause you know that that was impactful and maybe informative to them. So really thinking about where would I go for certain things that. Either people know about. So Slack, we are getting a little hacky and we are exporting some slack threads that are specifically around questions that come to our support teams. And so. As we can get that content in. It’s a little dirty because it’s an export from Slack, but the amount of conversations that are happening in there and dialogues about our customers and things that they’re asking about or struggling with, it’s such rich information that standardly wouldn’t exist in an enablement platform. And while it is not a deliverable, it is a resource. And so, you know, as people are having conversations, they’re able to find answers. They’re able to at the same time, educate themselves. Uh, in a self-service fashion, and it’s interesting to us to be able to go into those search channels and be able to see what people are asking so that we, it again helps us better understand where our content gaps are. Being able to reduce the amount of things that are open for you to be able to find what you need in a way that we keep it in controlled chaos, as I like to say, has been incredibly helpful. We were able to get answers to an RFP within the first week of launching Highspot. So it’s the idea of thinking out of the box of what this tool is meant to do in standard form of how we make sure people find content. I think it’s about how we make sure people find what they need. In real time and ensure that they’re confidently able to understand it and that we’re constantly looking for other areas to help feed into the platform and give them something that maybe they didn’t even know they were looking for. RR: Those are such great examples. I really enjoyed hearing about how you have created a space for so many conversations. That maybe would just happen in a little bubble, but now the entire organization has visibility into that, which is just incredible and I’m sure saves your engineering team and your support team a lot of time and a lot of slacks we’re working on it. I think that actually feeds very well into the next question, which is, you know, a key part of efficiency is alignment and synchronized collaboration. So I know you’re working closely with, like you said, product engineering, sales teams all across the organization. So beyond maybe what you’re doing so far in the platform, what are some best practices that you have for aligning GTM KC: teams? I think a really specific thing is kind of going back to what I mentioned at the beginning, is I did a road show before we signed and after we signed with key stakeholders from these teams, and none of them knew what Highspot was. So I was able to come in from an approach of what keeps you up at night, what are you struggling with, what can I help you with? What will make you look good? Again, the same thing. I would go to a customer. It doesn’t matter if it’s a car, if it’s hammer, if it’s software. The only reason I will come on board if it’s something that provides value or impact to me. So it was going to those teams and finding out. What are they struggling with? And a lot of it was they have so much documentation and so many things they want to get to everyone. But much like everybody, it lives on Google Drive or it lives in a doc portal that people don’t log into. It doesn’t give room for context or clarity. So again, like going to product and, and them saying, we have all of this stuff that’s out there that. Roadmaps and release notes that really could impact renewals or really could change the game in terms of customers that maybe didn’t think we were in the place right for them previously. But now we have all these things that we didn’t imagine. It’s being able to have those kind of things out there that help elevate the products and work that they’re doing. Going to our marketing team. I mean, you know, marketers, they are content churning themes. They are writing and delivering so much stuff and it just, you know, unless it’s through social channels or through campaigns, you don’t really have any data on that. So how can we start leaning into what’s working in marketing and not just elevate that to make sure it’s getting used, but get that feedback and more importantly. These are often the unsung heroes, right? The, the people who are creating content. There’s never a name on there that says Kate created that. They churn out the piece of content. It goes out there, it does what it does. And if it does well, then we celebrate as a team, which is great. But at the end of the day, I think we all like the validation of the work we do. And so I started another award called, um, I’m not just a Player. I crush a lot. And that’s for our content creators. And so it’s being able to go in and look at the content that, specifically I’m looking at digital sales rooms right now. One piece of content is being used very frequently and it’s being engaged with majority of the time. And it’s something that’s not even new and it’s actually a URL from our site, but it’s a blog post. And so being able to. Elevate that to that person who did that work a while ago that was probably long and forgotten and say, Hey, it’s still kicking and it’s doing well, is a really great opportunity for me to have that kind of buy-in from them too. Then the sales side. Honestly, getting that reporting metrics with pitches in digital sales rooms was the carrot on the stack. We are, you know, we’re in our, our business specifically is remote first, so we don’t have a sales floor. We have basically a tight network of salespeople that are extremely talented and very close knit, but they are across the world, and so being able to have. Something that they could learn off of each other and be able to get a little bit of a better understanding of how to direct their conversations. A better understanding of what works for different personas or markets to expedite that go to market and closing, uh, of deals faster that, I mean, it’s something they’ve never had before. It’s something that helps them become leaders within their own groups and being able to show them that value again, like. What keeps you up at night? The deal you’re struggling to curl? Yeah, let’s work on that. Let’s give you some space to be able to create a unique environment for your customer that becomes a collaboration and gives you insight and intel to how to better gauge the next conversation or prioritize your book of business. So really at the end of the day, it wasn’t about selling Highspot itself as a platform. It was about starting from how can I help you do better? What are you struggling with? And then mapping it back to the functionalities of Highspot and building out use cases for them and being able to say, we can deliver on this. And we do. And we are. RR: I gotta say, I love, as you’re explaining this, hearing the marketer brain churning of like, what stories am I gonna tell these folks to get them bought in? What is the value for you? How am I gonna tell this story? I see how it works. KC: It’s, it’s not rocket science. I wish I could come with a magic secret, but really we’re humans at the end of the day, and really, we are looking to, to prove our value and to excel at what we do. And so how can we find the unique ways to help people do that? RR: Yeah, and I think it’s that kind of empathy, that human first approach of like, I know that you’re just, you just wanna do a good job, and I’m here to help you do that. That’s gonna win. You buy in every single day more than any other strategy. KC: It’s the credit. I’m not coming here. To try to force this down your throat or make you do another tool. Let’s think differently about this. This is a partnership with us because when you do well, we all do well, which is cheesy as it sounds, but it’s true. RR: Yeah, absolutely. Switching gears a little bit, you kind of touched on this a little earlier, but I’d like to kind of dig into it because you know it wouldn’t be the Win-Win podcast if we didn’t talk about ai. So I’d love to know, a lot of businesses are, of course, using AI to improve efficiency, and I know that you’ve started to dabble in that a little bit with Highspot. So I’d love if you could kind of walk us through your current AI strategy and some of the ways that you’re using AI in Highspot to support your teams. KC: Yeah, we’ve just started again. We launched about end of June and then I went on vacation for two weeks ’cause that’s how you successfully kick off a new software. Um, but we launched in June and we launched with a very big launch event of a new product that we were rolling out with. So the timing was quite nice. And the idea behind this was, again, trying to, to show to the team that this isn’t a. Content repository. It’s not a dam, this is not a folder. Like this is going to be something that is we’re going to build on and teach as well. At the same time you’re gonna teach it. We started with leaning into, uh, just the search bar functionality, and that’s where I came in and started asking people in the surveys like, where do you go when you have a question? Don’t tell me a person’s name. Where do you go when you have a question? And really starting to source that kind of information to, to live out there. And sometimes it was. As we’d mentioned before, another platform that maybe this content lived in our support software, what have you, or maybe it was a Wiki, how do we start finding that information to be able to provide at the same time and answer those questions? And so starting really simplistic with that, it really is you got to breadcrumb people into a new platform. Otherwise they’re drinking from the fire hose and they’re not absorbing anything. To be able to solve for X pretty quickly. Was a nice way to start in. A, getting people to adopt the AI functionality of being able to surface information or content. B. Start teaching it. Vernacular and start giving the feedback of whether answers were right or not and start building that at scale. I then opened up into the full copilot feature and started showing them it’s smarter than chat GPT, because it’s really honed in only on us. So you know that your messaging is in there. And I was, don’t just ask a question of saying, what is yield forecast? Get that and say, okay. You can also do this, you can say, write a message to a retail persona, because we have our personas built into the platform, content across the board with bullet points of what the value props that are important to their outcomes. And in real time during the demo, it built the template for it. It was completely on point. I said, copy, paste that. Go BDR, go. And then from there it’s, it’s about leaning into where the AI copilot is within the tools itself. So. You know, if I am coming on board to Keble and I’m starting off, oftentimes people are gonna point you go look at these slides, go look at these PDFs, da, da, da. But having that copilot feature there to be able to ask a question rather than have to go to my manager and ask questions and it scrapes the content to be able to provide me an answer, is such an efficiency for that person to be, again, like self-service enabled, but also takes that kind of. I don’t wanna call it low value opportunity for a manager. It’s, it’s obviously they’re there for questions, but this gives it space for when they do have their one-on-ones to go into really distinct questions and really distinct trainings and coachings they need to be focusing on versus understanding a platform solution. And then from there that having that knowledge check that’s in there as well. Like that’s to me, another thing I don’t have to build out. As another training tool, like that’s a just off the bat kind of training tool. Those are the kind of things we’re currently leaning in. Again, we’re only almost two months in, but the fact of the matter is, is it’s already proving its value in terms of elevating what we are ingesting into the tool, into something that is solving for a problem. That has been on every single enablement survey since it started as one of the biggest issues is I need an education I can’t find. What I’m looking for. RR: Well, as you’re kind of iterating down the line, ’cause I know as you said, only like two months or so into this and there’s always room for improvement, figuring things out, all of that fun stuff. I’d like to know if you could share where you’re going. What do you think may be the next step in you and your AI vision, and how do you think that strategy might evolve over time? KC: It’s a really great question. We, as a company use AI to drive efficiencies at scale without taxing our teams. So finding business efficiencies, being able to build something more into AI within Highspot, that becomes almost like another me or another presence of a product engineer or you know, a sales. Guidance tool, which I know you guys are working on, I think soon we’ll be delivering. But how do we replicate support networks or feedback or guidance or recommendation? How do we elevate that and again, iterate? How do we constantly build on the value of this tool and how we are creating a smaller gap between the first start of a customer conversation? To not just closing of a deal, but how do we get smarter about what we’re saying? How do we get smarter about discovery questions? What are the hidden gems of things that we should be bringing up? How, how are we using AI to elevate our conversations, to onboard people faster, to really make sure that we are leaning in the right direction with the customer? And at the end of the day, showing the value. And you know, it’s sometimes hard in these situations to show value. It takes time, but what are the ways that we can show value? And I think a lot of the features that the AI even currently are doing are really starting to check that box. But I’m constantly, I am a self-proclaimed nerd. What more can we do? How can we get hacky with it? What are things that we can think about that are existing that we could think about from a different lens? And I really do think it’s about. Thinking in a world where I think a lot of us are still working remote or hybrid and we don’t have that sales floor, we don’t have our manager sit in two seats down. Product is not, you know, on the second floor, how do we create a situation where we can create a digital office or digital network where we’re able to have whatever content or information or what have you. ’cause we all know you can pretty much put darn near everything into a Highspot. How do we make it so that. It takes it off the paper. And how can AI help us with that? RR: Well, I really enjoyed that vision. I think you’re thinking about it from like every angle. I think you and the team are obviously doing some really cool things with Highspot so far that I feel like I haven’t heard from too many of our customers. You’re creating a really wonderful digital office, and so I can’t wait to see kind of how it evolves and gets more connected over time as you bring more things in. I would like to maybe, you know, we talked a little bit about the future and we jumped ahead. Maybe walk back a little bit into the past because. You know, you’re still early in your journey, like you said, but we’ve heard some really great things from your account team so far. For instance, after launching Highspot, you had it just one week. You had already driven 83% adoption. So I’d love to know, and I’m sure our listeners would love to know too, how did you do that? How did you drive such early adoption? How did you get reps excited? I know you touched on it a little bit, but if you have maybe like a, a step by step or anything for us. KC: So I will be completely honest that this is not my first rodeo. I actually, in working at Criteo, which is another ad tech company, I started off in sales there. I was an account strategist and we were working with large books of business and we were working with complex software that was constantly evolving and. Again, tale as old as time. Oh, this deck is outta date. God, you know, it’s, it’s that same thing, and I worked my way up into creating a head of enablement role for the idea that the same premise I began with is we need to declutter. We need to lean in technology that doesn’t duplicate, that uns silos and provides that layer of education, provides the clarity of the message and provides the trust in what you are sharing is accurate up to date and you feel confident in doing it. And so I rolled it out there. I think we had like 1200. People using it at that space that included more than sales. ’cause I will say I don’t see this as just a sales enablement platform. This is a unified space for a business. As I said, the adoption goes beyond the salespeople using it. It goes into the business. Aligning and using this as a single source of truth for how people are going to be approached with information or finance answers. And so that started there as well. And then, uh, my most recent company I work with was a company called Tulip. They are into another services software, and they had the same, it’s the same issue. It was a very complex product that was very niche for each customer, and it was a little wild west in terms of what content was being built. It wasn’t that it was wrong, it was just how are we learning from it? What if so-and-so’s got a deck that’s killing it and we’re not using it? And so being able to come to them and say, let’s create this as a collaborative space versus let’s, you know, it was a much smaller organization, so less of like wrangling the cats and more of like, let’s learn from each other and let’s, then that’s where the digital sales rooms really became key because there was so much information provided. How do you keep tabs on that? And again, here at Kevel it was, we’ve got a lot out there we’re, it was kind of a combination of the two actually. We’re a very niche platform that is wonderful in the fact that it’s flexible and allows the customer to do a thousand different things to solve for their problem, but that also means there’s a thousand different things you need to understand. So how do we get our hands around the thing and how do we learn from each other because we’re a smaller group. And so I think both from a background of sales. From a background of learning, those were the situations very different in terms of what we were going against. But at the end of the day, it really came down to that value prop is what keeps you up at night. And I know it sounds really simple, but I will constantly lean into that. It’s hard to do at scale, but I think you can find a couple of things, particularly looking at the larger business working at Criteo. It’s not different. How much money is in your bank, how, how, you know big your business is. We’re all going to try to service the same customers and we’re probably all struggling with similar things. So what can I do for you? That’s primarily been, and it’s, it’s, it’s a lot of upfront work, but once you get ’em, you get ’em and they believe in it, and then they become your champions. You’ve got a product that’s there for life. RR: Yeah. Well, thank you for breaking that down for us. I think, you know, sometimes with problems like these, it’s like this is such a big issue. I have no idea how I can even wrap my head around it. But just having that, what am I dealing with? Why is it an issue? Where do I wanna go? And just being able to walk through that kind of thought experiment is so helpful. KC: And don’t do it alone. Get that champion. I’m a one woman team and I have a kid, and she’s, she’s needy, so don’t do it alone. Find those champions, find those people that you know are trusted in their internal teams and have them be boots on the ground. RR: Absolutely. Aside from, you know, one week immediate, it feels like success for you guys. I’d love to know, since implementing Highspot, what. Business results have you seen, do you have any wins that you could share or accomplishments that you’re particularly proud of? KC: Yeah, our sales cycles are a little long, so it’ll be a little bit before we actually see kind of attributed revenue to things. But what I can see in looking at the data is I am seeing that people are engaging with multiple pieces of content that has never been engaged with before. We’re learning a lot from it. Primarily, I’ll say, being able to see the information from certain digital sales rooms of what customers are engaging with. And so we’re looking at those, not just the view through rates, but the multiple times viewing and the downloading. It’s giving us the ability to move faster in terms of, okay, they’re at stage one. This is what was impactful at stage one, everybody. Stage one. Let’s use these pieces of content to have these conversation. Okay, stage two, these are really helpful here and. Perfect for emea. I think without being able to present numbers quite yet, I can physically see these sales teams collaborating more and understanding what’s impactful at each stage to each customer to be able to. Streamline their conversations a little bit better to be able to have a little more outcome focused or feature focused ways of what’s important to them right now and what kind of collateral do they want to ingest at this point in the sales cycle. And I think ultimately my prediction is that this is going to help expedite the time to close of sale is because we’re going to get smarter about who cares about what. How they want to see that information. And then from there, being able to lean more into what actually moves along to a sale. Additionally, we’re from at least an internal standpoint, we’re seeing the engagement by the teams in terms of the content and how often they’re logging in. And we’ve seen a 25% increase in time spent in Highspot month over month. At this point. We know that there will be business results. But we know it’s not just about that. So we’re working our way there, but at the same time, while people are adopting it and we’re seeing that, we’re also still able to get those little learning insights that are going to help drive the business in incremental ways. And that’s been incredibly helpful to show to leadership as well, to be able to show them that they’re using the tool, customers are engaging in the tool, and we’re able to get that intel and be able to have these more fruitful conversations. And we’ll start seeing the benefits of this. The more we engage, the more we sound, the more we we dig in. RR: Well, I’m really glad to hear that you’re seeing those early wins that will over time compound into some of those things that you’re looking for, and you’re seeing those successes that you can take back and be like, look, we’re doing what we want to. It just takes a little time to build there, so we’ll have to check back with you down the line and see how things are going. I’ve just got one last question for you, which is that I’d love to know if you could share the biggest piece of advice you would have. For other marketing leaders who are looking to improve GTM efficiency and maybe find those hacky solutions for it. KC: Again, I’m not gonna blow your minds with this, but I think a lot of us tend to not engage with people so much as more as we used to when we were in offices, and I found that. People are most often, I mean, we’re always willing to talk about ourselves, right? And we most often will go to the negative of things that we are struggling with. And it really was sitting down with these either key stakeholders or these who I consider the sales team my customers. It’s really sitting down and having conversations with them. RR: Amazing. Well, I think, you know, you said it’s not mind blowing advice, but I think sometimes that’s what you need. You need the reminder that these are the things that work. Do them. Yeah. So I think that’s fantastic advice to close with. I have to say thank you so much for joining us. It has been such a pleasure to chat with you. Thank you. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize anything that success with Highspot.

If you think commerce media is just a buzzword or a trend, think again. It's reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What's coming next? Grocery? Autos? Quick commerce? If your brand isn't already exploring commerce media, it's probably falling behind. Today I'm joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars. Eric has helped Koddi scale its commerce media platform beyond travel into grocery, quick commerce, and even automotive, giving him a sharp perspective on where the industry is headed and what marketers need to do now to stay relevant. About Eric Brackmann Eric Brackmann, VP of Commerce Media at Koddi, has more than 15 years of experience shaping the media industry. Prior to joining the leadership team at Koddi, he held key roles at Criteo, HookLogic (acquired by Criteo) and Accenture.As VP of Commerce Media at Koddi, Eric spearheaded the launch of Koddi Ads. He is responsible for overseeing the company's commerce media business, including strategy, operations and customer success. Eric serves as a respected consultant and thought leader among top business leaders. Eric Brackmann on LinkedIn: https://www.linkedin.com/in/ericbrackmann/ Resources Koddi: https://www.koddi.com https://www.koddi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In Part 2 of our conversation with Brendan McCarthy, CMO at Criteo, we shift focus to the practical side of leadership—team dynamics, market positioning, and navigating industry hype cycles. Brendan explains why coherence across communications and marketing is non-negotiable, how trust is the hidden currency of every brand, and why the best marketing teams behave more like tight-knit crews. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.

If you think commerce media is just a buzzword or a trend, think again. It's reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What's coming next? Grocery? Autos? Quick commerce? If your brand isn't already exploring commerce media, it's probably falling behind. Today I'm joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars. Eric has helped Koddi scale its commerce media platform beyond travel into grocery, quick commerce, and even automotive, giving him a sharp perspective on where the industry is headed and what marketers need to do now to stay relevant. About Eric Brackmann Eric Brackmann, VP of Commerce Media at Koddi, has more than 15 years of experience shaping the media industry. Prior to joining the leadership team at Koddi, he held key roles at Criteo, HookLogic (acquired by Criteo) and Accenture.As VP of Commerce Media at Koddi, Eric spearheaded the launch of Koddi Ads. He is responsible for overseeing the company's commerce media business, including strategy, operations and customer success. Eric serves as a respected consultant and thought leader among top business leaders. Eric Brackmann on LinkedIn: https://www.linkedin.com/in/ericbrackmann/ Resources Koddi: https://www.koddi.com https://www.koddi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship and a gifted copy of The 21 Irrefutable Laws of Leadership, to a teenage love of punk rock and noir fiction.  Brendan reflects on the power of mentorship, why his five-year career plan never changed, and how music helps him manage energy and mindset. He opens up about discipline, adaptability, and why his dream alternative career might just involve a fast-paced kitchen.  How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

What happens when AI moves from experimental tool to everyday shopping assistant? In this episode of Tech Talks Daily, I'm joined by Liva Ralaivola, Head of the Criteo AI Lab, to unpack how artificial intelligence is reshaping the way we discover, compare, and purchase products online. Speaking to me from the south of France, Liva shares insights from Criteo's latest consumer research, revealing that 91 percent of shoppers expect AI-personalised recommendations within the next two years. We explore why that shift is happening so quickly, what it means for retailers, and the challenges of balancing innovation with transparency. From price comparisons to budget planning and dynamic creative generation, shoppers are already using AI tools in ways that few could have predicted even a year ago. We also discuss the complexity of integrating AI into retail environments, where business constraints, stock levels, and customer expectations vary dramatically. Liva highlights how Criteo is tailoring deep learning models to improve relevance, optimise campaigns, and support ethical outcomes. He also explains why AI is not yet plug-and-play, and why collaboration between AI specialists and business teams is key to unlocking real value. Looking ahead, Liva shares his thoughts on how data may evolve into a kind of personal currency, with users controlling what they share and how much personalisation they receive. From AI wallets to loyalty programs driven by interaction history, the landscape is changing fast—and businesses need to be ready. So what's your take? Are consumers ready to control their own data in exchange for more relevant experiences? And how should retailers rethink personalisation in an age of growing privacy expectations? Let me know your thoughts and join the conversation.

Aujourd'hui, je reçois Marco Pellegrini, Head of Product Design chez Renault Group.Ensemble, on va répondre à la question suivante :

Alright, we're doing this... introducing The Download!A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it's live, raw and a bit loose… a bit different to our usual eps!This week we cover:AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.What actually makes a strong brand — and how loyalty can override logic (even if you're being overcharged).Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.Mentioned in this episode:Join the Add To Cart CAMPUS CommunityRegister for Meta Bootcamp (starts June 9)Add To Cart Trivia at Retail FestCriteo's Boring Retail ReportRetail Fest Transitional TicketsTracksuit – brand trackingTriple Whale – eCommerce attribution and analyticsFYXER – AI email assistantPerplexity – AI research toolAll Marketers Are Liars – Seth GodinWant to join the live session next Friday?If you're a CAMPUS member, we'd love you to come along. Bring a story, a soapbox moment or just hang out and listen in.Not a member yet? Join for free here. Hosted on Acast. See acast.com/privacy for more information.

The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely. In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers. From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience. Tune in to learn: Why your customers feel disconnected when shopping online (and what to do about it) How to recreate the in-store discovery experience in your digital store Specific tools and techniques to reduce overwhelm while increasing discovery Simple ways to create "happy accidents" that keep customers coming back How to leverage customer data ethically for personalized experiences that feel magical, not creepy Don't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.   _______ Full Episode Show Notes http://ecommercebadassery.com/326   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Shoot us a Text.Episode #1031: Today we're talking about Trump's possible easing of auto tariffs ahead of a Michigan trip, GM's courtroom defense over driver data privacy, and why e-commerce might be losing its edge as shoppers crave more fun and surprise.As he prepares to visit Michigan for the 100-day mark of his second term, President Trump is signaling potential changes that could ease the auto industry's tariff burdens.The administration is considering adjustments to tariffs on imported auto parts and may exempt automakers from certain steel and aluminum duties.The policy shift, first reported by the Wall Street Journal, appears aimed at supporting domestic manufacturers and suppliers.Proposed changes would address the “stacking” of tariffs—where multiple levies apply to the same imported vehicle—by potentially eliminating overlapping duties.The potential relief follows a joint letter from major automakers, including GM and Toyota, urging the administration to reconsider.“This deal is a major victory for the president's trade policy,” said Commerce Secretary Howard Lutnick, “by rewarding companies who manufacture domestically.”General Motors is facing a wave of lawsuits accusing the automaker of secretly collecting and selling drivers' behavioral data—claims GM is now trying to dismiss with a bold new legal argument.The lawsuits began in March 2024, alleging GM, OnStar, and data firms like LexisNexis shared driver behavior data without proper consent.GM discontinued its Smart Driver program in April 2024 and ended partnerships with LexisNexis and Verisk after public backlash.Now, GM argues the data collection didn't violate privacy because driving behavior on public roads isn't protected under privacy laws.“Driving data includes vehicle location, routes, braking events, and speed—all occurring on public thoroughfares,” GM said in its dismissal filing.“Roadways are public, and these behaviors are observed by all,” GM stated, citing precedent that public conduct doesn't carry a reasonable expectation of privacy.A new study from Criteo reveals that the digital checkout rush might be fading, with consumers craving the discovery and delight of in-store shopping.More than 75% of consumers say e-commerce is functional—but not fun—with 29% calling it a chore.Shoppers miss the thrill of the unexpected: 36% long for the “surprise finds” that often come in-store.A majority find online shopping overwhelming (78%) and lonely (79%), with only half describing it as enjoyable.While data privacy remains a concern, 43% of consumers are open to sharing data for a more tailored experience.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Schnucks empowers local entrepreneurs through its Springboard accelerator program, launching in-store trials for 10 emerging, diverse-owned brands in the St. Louis area.American Eagle enters the affiliate arena with its new “Live Your Life” program, building a creator community designed to turn Gen Z fans into revenue-driving brand partners.Albertsons levels up retail media with shoppable video ads via its new partnership with Criteo.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In der heutigen Ausgabe haben wir wieder ein Retail Media Spezial und Max spricht mit keinem geringeren als Martin Koch von Criteo.Aufmerksamen wieCommerce? Hörer:innen dürfte Criteo ein Begriff sein, da wir gerade im Kontext von Retail Media häufiger über die aus Frankreich stammende Advertising Company sprechen. Für diejenigen, denen Criteo noch kein Begriff ist kurz vorab: Wenn Ihr auf Douglas in Deutschland oder Currys in UK oder Bestbuy in USA oder Swiggy in Indien ein Produkt sucht, und dann eine retail media ad angezeigt bekommt, dann ist das Criteo. Und noch vieles mehr. Was genau? Das erfahrt Ihr nun im Podcast. Viel Spaß mit der aktuellen Folge!Timestamps(00:00) Intro(00:55) Vorstellung Martin & Criteo(02:33) Entwicklung von Criteo(03:55) Anteil Retail Media am Gesamtgeschäft(05:13) Retail Media vs. Commerce Media(08:00) Überblick Retail Media & Commerce Media Lösungen(10:37) On-Site Media: Wie funktionieren Video Ads?(13:25) Wer steuert die Ads aus?(17:02) Wer nutzt die Criteo Konsole?(18:23) Die Rolle von Agenturen(20:04) Welche Agenturen arbeiten mit Criteo?(21:11) Criteo's Microsoft Partnerschaft(23:14) Commerce Media(24:47) Was sind Criteo's USPs?(27:30) Wie entwickelt sich das Off-Site Media Geschäft?(29:44) Wie geht man mit der Cookieless Future um?(32:30) Inwiefern ist Criteo AI-powered?(34:53) Self-Service vs. Outgesourced(37:23) Bedeutung von In-Store Retail Media(41:32) Wie wird sich der Retail Media Markt in den nächsten 5 Jahren verändern?(44:05) Welche Risiken gefährden das Retail Media Marktwachstum(45:32) An welchen Trendthemen wird gearbeitet?Über unseren Gast Martin Koch> Martin Koch auf LinkedIn> Criteo WebsiteMax & Kristina auf LinkedIn>⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Tu peux soutenir sur le podcast en mettant 5⭐️ sur Apple Podcasts ou Spotify !Benjamin est l'ancien Head of Design de Matera.Dès la sortie du collège, Benjamin se spécialise dans le Design via un CAP puis un Bac pro. Un parcours professionnalisant qui l'amène à découvrir de nombreuses facettes du design à travers ses stages : imprimerie, covering, web... Constatant l'essor du web, il poursuit en DUT, mais décide ensuite de se concentrer sur la gestion de projet et d'équipe plutôt que d'approfondir ses connaissances techniques déjà solides.Pendant ses études, il travaille pour My Witty Games, éditeur de jeux de société en crowdfunding, gérant l'identité visuelle, le site web et la communication. L'entreprise fermera suite à un conflit avec Asmodee, géant du secteur.Chez Criteo, Benjamin commence par créer des bannières publicitaires avant de s'intéresser à la data et aux aspects business. Sa carrière y évolue rapidement :Head of Design France pour le marché retailDesign Director EMEA d'un nouveau produit de retail mediaCe dernier poste s'avère difficile : départs d'équipiers, arrivée du Covid, mais aussi croissance rapide. Benjamin y développe ses compétences en management d'équipe et en Product Design, positionnant le design comme élément stratégique.Après 8 ans, il rejoint Matera (solution de gestion immobilière) comme Head of Design avec trois missions :Faire rayonner la culture design dans l'entrepriseDévelopper l'équipe DesignStructurer cette équipe en croissanceEnfin, Benjamin nous parle de la suite, car il a quitté Matera pour rejoindre Kolecto…Les ressources de l'épisodeMateraCriteoKolectoOverbookés, Rahaf HarfoushLes autres épisode de Design Journeys#38 Théo Kopf, Brand Designer @ Matera#73 Arthur Foliard, Creative Director @ Koto#76 Théo Rivière, consultant, auteur & éditeur de jeux de société Pour contacter BenjaminLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Dans cet épisode de Head of Design, Paul Menant reçoit Sarah Lacroix, Global Head of Product Design chez Criteo. Ensemble, ils reviennent sur la transformation d'une équipe design, passée de 7 à plus de 30 personnes, et sur les clés pour créer une culture design à impact dans un environnement B2B global.

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

Yacine Aciakh spent over six years as a Senior AI Product Manager at Criteo, one of France's first unicorns, where he grew multiple products to $100M in annual revenue. In 2019, he co-founded Wisear with one clear goal: connecting humans and computers like never before. In this conversation: We start by looking into the foundation of neural interfaces What were some of the challenges when building neural interfaces that fit in your earbuds He showed me how he could select swipe and even play games completely hands free We talk about accuracy and how hard it is to learn for users Yacin shared the launch date and price that felt shockingly closer and cheaper than what I expectedSubscribe to XR AI Spotlight weekly newsletter

Hello, we're Viv and Colin - your personal therapists in the world of retail media.Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.This episode: NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist's CouchJoin us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com Hosted on Acast. See acast.com/privacy for more information.

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand's commercial and operations teams across enterprise and growth accounts in the region. During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN's can anticipate coming from brands and how can they support. 00:00:01 - Introductions00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach00:11:43 - The Role of Sponsored Search in the Funnel00:30:43 - Supporting Brand Safety and Client NeedsFollow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.

On today's Daily, Dot discusses: Meta have been fined €800m by the European Commission; Amazon are ending Freevee on Prime; Boots team with Liveramp and Criteo.

Pascal Gauthier is the Chairman & CEO of Ledger, a tech company that specializes in developing secure hardware for consumers and enterprise-grade custody solutions for institutions, enabling the storage and management of cryptocurrencies and NFTs.He began his career at Kelkoo, later acquired by Yahoo, and was COO at Criteo, where he played a key role in the company's pivot to advertising and global expansion. Pascal Gauthier also worked as a Venture Partner at Mosaic Ventures, a London-based VC firm, and is non-executive chairman of Kaiko, a leading digital data analytics provider.Since he became Chairman & CEO of Ledger in 2019, Pascal Gauthier has expanded the company's product line with Ledger Live, an intuitive digital asset management app, and a next-generation consumer device, Ledger Stax. He also started Ledger Enterprise, the company's B2B product enabling companies to secure their digital assets at scale. Ledger Enterprise offers TRADELINK, a best-in-class open network to enable custodial trading via exchange and custodial partners. Pascal Gauthier is committed to driving ownership and security in the cryptocurrency industry.In this conversation, we discuss:- Self-custody, security, and the right to economic freedom- Ledger's growth amidst their tenth anniversary and key learnings- How they've performed since the launch of two products— Ledger Stax and Ledger Flex— earlier this year- AI & blockchain's relationship— why proof-of-you is crucial- The unique insight Ledger has as the only hardware solution with a consumer trading business via Ledger Live- Their new HQ in Paris that's home to their revamped white hat hacker lab dubbed the "Donjon"- Working with Tony Fadell, the creator of the iPod- The importance of “cool” in hardware and IRL products- The future of hardware wallets- NYT full page ad for Ledger Stax + FlexLedgerWebsite: www.ledger.comX: @LedgerDiscord: discord.gg/ledgerPascal GauthierX: @_pgauthierLinkedIn: Pascal Gauthier ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.   PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

In this special episode, Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes of innovation, collaboration, trust, and the promise of AI in retail media. Dan Massimino LinkedInEvan Hovorka LinkedInEpisode Highlights: [07:56] Evan and Dan highlight the unique approach The Garage takes towards problem-solving and innovation. Unlike traditional meetings with pre-canned sales pitches, the podcast embraces a hands-on, whiteboard session format that encourages real-time problem-solving and creative thinking. This format aligns with Evan's belief in rolling up sleeves and co-designing solutions from scratch. This approach reflects the podcast's aim to tackle the complexities and unique challenges of retail media by engaging directly with partners to create bespoke solutions rather than relying on off-the-shelf software. This method encourages participants to think outside the box and collaboratively address challenges in a more dynamic and effective way.[19:31] Evan discusses Google's evolving role in retail media, emphasizing a significant shift in their approach. Unlike their previous one-size-fits-all strategy, Google has embraced a more tailored approach to retail media. Recognizing the unique needs of different retailers, such as Walmart, Target, and Amazon, Google is now focusing on building custom partnerships and integrating their toolset to meet specific requirements. This shift represents a more collaborative and adaptive mindset, demonstrating Google's commitment to addressing the diverse challenges within the retail media landscape and working closely with partners to deliver more effective solutions.[33:52] Evan and Dan discuss the future of AI in retail media, suggesting a pragmatic approach for the next few years. He outlines that AI needs to operate within established rules and constraints to ensure compliance with business practices and regulations. This controlled use of AI for specific tasks like budget optimization and creative testing will allow for safe and iterative development. As AI proves its effectiveness in these areas, it can then expand into more innovative and less constrained applications. This approach ensures that AI's deployment is both practical and compliant with existing constraints, paving the way for more advanced uses in the future.[36:26] Evan highlights the potential for integrating in-store and digital experiences in retail media. He contrasts the current focus on digital advertising, which is easy to implement, with the vast untapped potential of in-store interactions. He believes that leveraging the physical store environment, where most customer interactions and sales occur, could greatly benefit both shoppers and brands. Evan envisions retail media evolving to become a seamless part of the customer shopping journey, blending online and offline experiences to inspire and engage shoppers more effectively. He emphasizes that the true value will be realized when digital and in-store elements work together, benefiting both customers and the brands investing in retail media. Hosted on Acast. See acast.com/privacy for more information.

Nouveau replay de l'été, c'est l'épisode qui a le mieux fonctionné sur la dernière saison. Pas étonnant avec de tels chiffres : Dataiku c'est 250M$ de revenus annualisés, plus de 1000 salariés répartis sur des bureaux situés aux 4 coins du globe. Peu importe le contexte, Dataiku se finance régulièrement. Créée en 2013, la scale-up est désormais de droit américain mais 1/3 des effectifs sont toujours en France. Tu vas pouvoir écouter ou ré-écouter Florian Douetteau, son co-fondateur ▶️ pourquoi « fliper » c'est-à-dire mettre son siège aux

Next in Media spoke with IAB Tech Lab CEO Anthony Katsur about the organization's infamous report on Google's Privacy Sandbox -and where the industry goes from here now that cookies may never go away. Katsur also talked about the state of industry regulation, and whether Trump or Harris would ever push for a national privacy law. Takeaways• The IAB Tech Lab has been monitoring Google's Privacy Sandbox and raising concerns about its functionality and impact on the advertising ecosystem.• Data minimization is an important concept in privacy regulation, emphasizing the need to only collect and retain necessary data for a limited period of time.• The industry is facing challenges such as signal loss, privacy compliance, and competition from social media and AI platforms.• The outcome of the US election may have an impact on privacy regulation, but state laws and global privacy frameworks will continue to shape the industry.• Google remains committed to innovating on the Privacy Sandbox and working with regulators and the industry to address privacy concerns. Guest: Anthony KatsurHost: Mike ShieldsSponsored by: AcastProduced by: Fresh Take

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at CircanaIn this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Retail Media Leader at Co-Op Media Network; Ollie Shayer, Omni Media Director at Boots UK; Carl Carter, SVP of Media & Analytics at Circana; and Jill Orr, Managing Director Enterprise EMEA at Criteo, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding.Here are some key talking points from the episode:Driving factors behind the growing interest in retail mediaGrowth drivers for Co-Op Retail Media NetworkThe significance of understanding buyer behaviourThe ability of retail media to target precise audiencesCollaboration between brands and retailersThe differences between the US and UK approaches to retail mediaTaking a longer-term perspective on retail mediaDean Harris is the Retail Media Leader at Co-Op Media NetworkOllie Shayer is the Omni Media Director at Boots UKCarl Carter is the SVP of Media & Analytics at CircanaJill Orr is the Managing Director of Enterprise EMEA at CriteoSupport the Show.

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It's the best way to help support the podcast.  ——— Brendan McCarthy is Chief Marketing Officer at Criteo. He joined Criteo in late 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience to the company. Under his leadership, Brendan spearheaded key transformational initiatives at Criteo, including a brand refresh and an integrated marketing campaign, “The Future is Wide Open,” which signaled the company's new vision and commerce media strategy. Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company's reputation from a legacy television ratings provider to a leading-edge data and technology company. Brendan joins the podcast to discuss all facets of marketing including marketing during company transformation, the importance of embedding within cross-functional teams, how to build a marketing org that supports multiple stakeholders. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first MMPs, Ad-X, which was acquired by Criteo in 2013. In this episode, David and I discuss AdAttributionKit, the advertising attribution framework that Apple introduced at WWDC this year and which is mostly -- currently, anyway -- a re-brand of SKAdNetwork. Among other things, we cover: The changes to mobile attribution introduced with AdAttributionKit; The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time; Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork; Why Apple made the change that only allows one view-through impression to be open at a time; Apple's long-term vision for attribution; Whether Private Cloud Compute will have a measurement use case at some point; Updated thoughts on the likelihood of Apple deploying its "nuclear option" of IP obfuscation. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets. Takeaways• Uber Ads was born out of the pandemic, which accelerated their delivery business while ride-sharing was temporarily halted.• Uber Ads offers a range of advertising solutions, leveraging their large user base and extensive data sets.• Partnerships with companies like Google and Criteo help Uber Ads scale quickly.• Uber Ads has seen success in driving new-to-brand and market share for advertisers.• The challenge for Uber Ads is scaling their product and engineering teams and improving measurement and attribution capabilities in a crowded ad network landscape. Guest: Megan RammHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting. Takeaways• Salespeople in the digital advertising industry often struggle to contextualize their products within the larger industry landscape.• There is a need for scaled structured enablement to help people in the industry stay ahead of the rapidly changing landscape.• The ad tech industry may experience a contraction as the internet becomes more dominated by walled gardens.• The post-cookie world presents challenges for the industry, including limitations on addressability.• The integration of advertising in streaming platforms varies, with Disney taking a more proactive approach and Netflix being more cautious.• Addressability in television is limited due to the lack of rich data and the challenges of identity mapping. Guest: Shiv GuptaHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

Welcome to another episode of The Ecommerce Braintrust podcast! Today, we dive into the evolving landscape of retail media with our special guests, Mike Balabanov, VP of Agency Development at Criteo, and Damiano Ciarrocchi, Senior Retail Media Manager at Acadia.  Our host Julie Spear leads an insightful discussion on the importance of data quality, innovative formats like video, and the growing emphasis on lifetime value in retail media strategies. We're exploring the challenges of standardizing metrics across platforms, the exciting potential of in-store retail media options, and the need for a unified brand voice.  Tune in and find out how Criteo's platforms aim to defragment the complex retail media landscape and provide actionable insights for brands and agencies.    KEY TAKEAWAYS In this episode, Julie, Mike, and Damiano discuss:  Navigating Retail Media Transformation Data Quality & Tailored Insights: Damiano Ciarrocchi stresses the importance of high-quality data and the hurdles in providing bespoke data insights for diverse brands. Innovative Retail Media Formats: Mike Balabanov dives into the significance of lifetime value and the growing need for captivating content like video and creative storytelling on retail media networks. The Full-Funnel Strategy Revolution Julie Spear highlights the comprehensive nature of modern retail media, blending top-of-funnel awareness with conversion-driven tactics. The emphasis is on employing innovative formats and maintaining a unified brand voice across all channels. Challenges & Opportunities Fragmentation & Standardization: The fragmentation in retail media networks and the importance of standardization for providing a holistic sales and marketing view. Incrementality Practices: The complexities of implementing incrementality at scale, advocating for standardized metrics and enhanced data sharing to bolster growth. New Horizons in Retail Media In-Store & Offsite Media Growth: With 40% of retailers planning to offer in-store media by 2024, the potential for blended physical and digital strategies is more promising than ever. Budget Management Across Platforms: Criteo's Commerce Max aims to streamline budget allocation and attribution, offering flexibility and addressing common budget management challenges.

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand's commercial and operations teams across enterprise and growth accounts in the region. During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN's can anticipate coming from brands and how can they support. 00:00:01 - Introductions00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach00:11:43 - The Role of Sponsored Search in the Funnel00:30:43 - Supporting Brand Saftey and Client NeedsFollow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty-focused marketplace. Make sure you tune in to find out more! In this episode, Julie and Damiano discuss:  An overview of Ulta as a retail media marketplace dedicated to beauty products with both in-store and e-commerce presences. The relative youth of Ulta's platform compared to other marketplaces like Amazon and Walmart. Challenges faced by brands, such as limited tools provided by Ulta for keyword research and competitive landscape analysis. How brands can circumvent these limitations using third-party tools like Pacvue and Analytic Index. Media Buying Strategies on Ulta Options for buying media on Ulta, including self-service and managed services. The partnership between Ulta and Criteo, including the campaign types available to advertisers. Performance and Competition on Ulta The current landscape shows low competition and promising results for brands advertising on Ulta. How brands are achieving top-of-search positioning relatively easily compared to more saturated platforms. Investment and Attribution in Ulta Advertising Discussing meaningful media investment and attribution assessment on the Ulta channel How to handle the complexities of advertising for a brand that has both an e-commerce and in-store presence Ideal Candidates for Advertising on Ulta Characteristics of brands that may benefit the most from advertising on Ulta. Advising brands that should hold off on expanding to Ulta and the recommended trial period for testing the platform's effectiveness. Damiano shares valuable insights on leveraging Ulta as a retail media network and the intricacies involved, offering a comprehensive look at what role this unique channel could play in a brand's broader e-commerce strategy.

Those who want to succeed in building their own business must learn what it takes to grow on a constant basis, not just in terms of money but in team management as well. J.R. Lowry sits down with Eric Eichmann, CEO of ESW, to share his most valuable secrets to achieving exponential growth. Tune in as he looks back on his career journey, presenting the biggest lessons about business transition, workplace culture, and leadership approaches. Eric also opens up about his realizations during his time at AOL and his first CEO role at Criteo. Check out the full series of "Career Sessions, Career Lessons" podcasts here or visit pathwise.io/podcast/. A full written transcript of this episode is also available at https://pathwise.io/podcasts/eric-eichmann

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode, we jump into how fragmentation is impacting the commerce media landscape with a special focus on implications for retailers. With the number of retail media networks on the rise and the desire for standardization and efficient measurement alongside it, this episode will touch on the importance of a more unified retail media approach.

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns. Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.Guideline reports the US ad market has continued an upward trend since April of 2023. For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns. Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.Guideline reports the US ad market has continued an upward trend since April of 2023. For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.

AdTechGod sits down with Nola Solomon from Criteo. She has an impressive career trajectory that has seen her at the helm of pivotal roles across some of the most recognizable names in the industry including Specific Media, AOL, The Trade Desk, NBC Universal, and more.Nola is currently the Senior Vice President, Go-to-Market Strategy and Enablement at Criteo. In her nearly three years at Criteo, Nola has been instrumental in steering product commercialization, orchestrating sales enablement programs, conducting competitive analysis, and much more, all within a company renowned for its cutting-edge technology in digital advertising and marketing. Thank you to Publica for advertising on this podcast.

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising and customer engagement strategies? What are you hearing from brands when you engage with them on the platform? What are some of the key things they're looking for when considering how to invest their dollars?   Shipt Media has doubled its ad products in the market over the past year. Could you elaborate on some of these new ad products and how they are tailored to meet the evolving needs of your partners? The partnership with Criteo is highlighted as a significant step towards standardized analytics. Can you discuss how this collaboration has expanded campaign performance insights for your brand partners and what this means for the future of retail media analytics? Shipt boasts a uniquely loyal audience that spends significantly more annually compared to the average omnichannel shopper. What strategies have been most effective in building this loyalty, and how does Shipt Media plan to leverage this to provide value for both customers and brands?

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode is sponsored by LiveRamp.   Follow  Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/kevdunn07/Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/Follow LiveRamp online at: https://liveramp.com/We asked Kevin the following questions:1) Talk a little bit about your personal journey to data identity guru - what's your background before LiveRamp? 2) OK, so let's get right to the data identity issue of the day - cookie degredation - what does it mean for retail media networks - it seems like it's a net positive for them right...how does this type of identity compare to cookies?3) Within the context of that, how does RampID help?  Are you trying to be the only identity solution on the internet, or is this more a story about helping someone's existing identity solution bolt more easily into the broader data landscape?4) When we were talking before this podcast you described the difference between identity and connectivity- what did you mean by that and what are the implications for marketers?5) Given how important identity is to the connectivity and effectiveness RampId can provide, what advice do you have for retailers or brands trying to solve the identity issue that enables this?6)  So, talk a little about your acquisition of Habu and what that means?7) Talk a little about your most successful partners - as an enabler you're uniquely positioned to partner with retailers, brands and 3rd parties like Criteo and CitrusAd - what are the attributes of an entity that's really good at this?8) OK - crystal ball time - 12 months from now what's the most different in the identity ecosystem vs. today? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Next in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and advertising, why programmatic can't seem to shake its reputation for opacity, and whether brands are truly ready for all of the big changes on the horizon in 2024.TakeawaysTransparency remains a significant issue in ad tech, particularly with the rise of AI media buying tools.Ad tech consolidation is happening, with SSPs moving to the buy side and DSPs moving to the sell side.Google has faced scandals and pushback regarding transparency and quality issues.The use of AI in media buying is slowly changing the industry, but there are concerns about relinquishing control.TikTok has become a major platform for marketing, especially in social commerce.The ad tech industry is experiencing inefficiency, with only a small percentage of bid requests resulting in monetization.The future of ad tech is uncertain due to cookie deprecation and the expansion of retail media and ad networks.Advertiser perception of Twitter is mixed, with some brands staying and others potentially reducing their spending.Chapters00:00 Introduction and Overview00:35 Transparency in Ad Tech02:01 Ad Tech Consolidation03:18 Challenges with Transparency and Quality05:29 Google's Scandals and Pushback08:13 The Rise of AI in Media Buying10:09 The Comeback of Meta (formerly Facebook)12:39 The Success and Impact of TikTok17:56 Consolidation in the Ad Tech Industry20:20 Inefficiency in the Ad Tech System23:51 The Future of Ad Tech and Cookie Deprecation26:17 The Expansion of Retail Media and Ad Networks28:11 Advertiser Perception of Twitter29:47 Conclusion Guest: Catherine PerloffHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

0.9g of CO2e. It's pretty ridiculous when you think about it. According, the French SRI association this is the carbon footprint for a 10K prints digital campaign with a 200k image. So not a big deal? Not that simple because we're talking about volumes in trillions per day here. So maybe it's a good idea to dive a little deeper on the environmental impact of digital marketing after all. Hence we brought 2 experts in AdTech with a soft spot for Sustainability: Diarmuid Gill is Criteo's CTO since 2019 and has been in Digital Advertising for more than 15 years. Audrey Danthony has also a long career in AdTech, she started her first company, Oxeva, during the dot-com boom when she was still a student at engineering school. And 2 years ago she pivoted and founded with 2 partners Impact+ with the aim of reducing Greenhouse Gas emissions in digital advertising. ❤️ Subscribe, follow, like, ... stay connected the way you want to never miss an episode!

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey. Nola and Tim discuss the nuances of go-to-market strategies, emphasizing the need for alignment between sales, marketing, and product teams. Nola highlights the significance of understanding market needs and ensuring that product development aligns with customer challenges. The conversation pivots to the evolving landscape of consumer behavior, particularly in the post-COVID era, noting the resurgence of physical stores and the necessity for brands to adopt omnichannel strategies. The episode concludes with Nola stressing the critical role of first-party data in crafting personalized consumer experiences. She underscores the industry's shift towards data-driven strategies to build trust and loyalty, and the challenges presented by changes in addressability and measurement. Nola's expertise offers valuable perspectives for marketers aiming to navigate the complex digital advertising ecosystem effectively. 

Éléonore Crespo a toujours rêvé de monter sa boîte. Avec un profil scientifique, elle étudie d'abord l'informatique quantique, puis se dirige peu à peu vers la finance. En près de 10 ans, Éléonore intègre plus d'une dizaine de boîtes : de JCDecaux, en passant par Alan, Index Venture, Spendesk ou encore Google. Son objectif est clair : nourrir sa curiosité et apprendre toujours plus. De ces expériences, Éléonore en vient à une conclusion : toutes les boîtes de plus de 10 000 collaborateurs sont confrontées aux mêmes problématiques de prise de décision. Alors, en 2019, elle fonde Pigment, un service de SaaS qui accompagne les grandes entreprises à la prise de décision. Le tout, en unifiant les données de chaque service sur une seule et même plateforme. Éléonore s'associe à Romain Niccoli, cofondateur de Criteo, pour codiriger Pigment. Main dans la main, ils fondent un empire et s'emparent du marché américain. De Figma, à Calvin Klein en passant par Tommy Hilfiger, tous recommandent leurs services. Les chiffres sont impressionnants : En 2022, les revenus de Pigment explosent, avec 600% de croissance. En juin 2023, Pigment lève 88 millions de dollars. 50% de leurs revenus proviennent des États-Unis. Aujourd'hui, Pigment regroupe 300 collaborateurs, dont 200 embauchés ces 12 derniers mois. Quelle est la recette de ce succès fulgurant ? Dans cet épisode, Éléonore raconte : L'importance de l'expérience client ; Comment elle recrute les meilleurs profils en 7 entretiens ; Comment elle a réussi à lever des sommes astronomiques ; Pourquoi avoir choisi d'être co-CEO ; TIMELINE : 00:00:00 - Introduction 00:08:45 - Qui est Éléonore Crespo et qu'est-ce que Pigment ? 00:21:43 - JCDecaux : une source d'inspiration 00:28:15 - L'importance de l'expérience client 00:51:12 - Comment véhiculer ses valeurs à ses collaborateurs ? 01:12:58 - S'entourer des bonnes personnes pour apprendre 01:20:41 - Pourquoi être co-CEO ? 01:29:12 - La fin de l'hyper verticalisation 01:36:09 - L'offre de Pigment 02:06:45 - L'intelligence artificielle : on en est où ? 02:22:57 - Le processus de recrutement 02:29:48 - Lever 88 millions de dollars 02:41:59 - La genèse de Pigment 02:47:59 - Equilibre vie professionnelle / vie personnelle 02:51:26 - Les traditionnelles questions de fin d'épisode Avec Éléonore, nous avons cité d'anciens épisodes de GDIY : #109 - Olivier Brourhant - CEO Mantu - 55 pays, 96% de croissance annuelle, un demi-milliard de CA en 13 ans… tous les secrets pour “Scaler” #195 - Stephan André - l'Art Oratoire - Changer l'histoire de l'humanité avec des mots #210 - David Gurlé - Symphony - Apprendre aux côtés de Bill Gates à son apogée, le succès fou et les apprentissages d'un entrepreneur méconnu #245 - Jean-Baptiste Rudelle - Criteo - Soyez audacieux, rêvez grand et n'abandonnez jamais #249 - Frédéric Biousse - Experienced Capital - Prendre la vie comme une partie de Monopoly #250 - Alain Ducasse - Chef - Faire de sa cuisine un apprentissage, une passion et une marque mondiale #252 - Michaël Benabou - Financière Saint James - L'autre fondateur de Veepee qui s'est émancipé pour créer son empire #263 - Jean-Marc Jancovici - Carbone 4 - Décroissance, nucléaire, innovation : agir sous la contrainte ou par cas de conscience ? #358 - Rachel Delacour - Sweep - Réduire l'impact carbone des géants, pour de vrai #352 - Stanislas Polu - Dust - La vérité sur ce que l'IA nous réserve #352 - Juliette Lévy - Oh My Cream ! - Se mesurer aux géants de la beauté, casser les codes des DNVB, et tout rafler #346 - Jean-Claude Biver - Biver Watches - Leçons d'une légende de l'horlogerie de luxe Avec Éléonore, nous avons parlé de : JCDecaux Olivier Pomel de Datadog Sweep Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, de Will Guidara Delivering Happiness / L'entreprise du Bonheur, de Tony Hsieh The innovator's dilemma, de Clayton M. Christensen Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, de Frank Slootman Éléonore vous recommande de lire: L'économie du bien commun, de Jean Tirole La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. On embrasse Thomas Pesquet qu'Eléonore et moi-même rêvons d'entendre sur ce podcast ! Vous pouvez contacter Éléonore sur LinkedIn et par mail via eleonore@gopigment.com, ou accéder aux services de Pigment sur www.gopigment.com.

In today's show, I'm receiving Marie Ekeland, the founder of 2050, a French Climate Tech fund. She's a superstar investor in the French Venture ecosystem. She was a Partner at Elaia Partners where she invested early on in Criteo (which IPOed at the Nasdaq and remains one of the biggest success stories of the FrenchTech). Then she founded Daphni, a Generalist VC fund.In 2012 she co-founded France Digitale, bringing together French VCs & entrepreneurs to make the French digital ecosystem thriveShe's been BUSY and loves to take on new challenges.This time it's Climate Tech! She launched 2050, with profound innovations at the Fund construction level to TRULY solve the systemic crisis that we're facing.We cover a lot, and it gets technical, but there's a LOT to learn from someone as inspiring as Marie:-ALIGNMENT, what that means as a Fund Manager, why it's not easy during bearish cycles when fundraising is made extra hard-the future of the Venture Capital industry to REALLY solve this Crisis - it's not only technological but also Juridic and structural-why they created a Chief Knowledge Officer and an open source Climate Tech course with the University of Paris Dauphine to spread knowledge and leverage the commons.--------------ABOUT CLIMATE INSIDERS:Learn all the insights from the top Climate Tech Founders and Investors. Listen to the stories behind the startup successes, understand the drivers of investment decisions, and become a true Climate Insider.Check us out at: https://www.climateinsiders.co--------------ABOUT THE GUEST:Marie Ekeland is co-founder of Daphni, a venture capital firm that invests in European tech startups and is supported by an online platform and an international community of experts. She began her career in 1997 at J.P. Morgan in New York as a computer scientist. Since 2000, Marie has been acting as a VC, first at CPR Private Equity, then, from 2005 to 2014 at Elaia Partners, leading investments in Criteo, Edoki Academy, Pandacraft, Teads, Wyplay, and Ykone. In 2012 she co-founded France Digitale, bringing together French VCs & entrepreneurs to make the French digital ecosystem thrive. She serves as a board member for Parrot, Showroomprive. Marie holds an engineering degree in mathematics and computer science from Paris Dauphine University as well as a master's degree in Economics from the Paris School of Economics.--------------SHOW NOTES:00:00 – Intro00:05 – Who is Marie?00:35 – Why 2050?02:22 – Are we going to hit rock bottom?03:19 – The transition from generalist VC world to climate04:58 – The new fund model and the specificities of 205008:47 - The Challenge of Proposing New Ideas in Challenging Times09:41 – Is it better to focus on one problem rather than a wide range of problems?13:22 - The Debunking of Incremental Mindset and the Core Dilemma of Venture Capital15:42 - The ultimate goal of changing decision-making models and the role of visionaries in driving new industries21:33 - How to maintain fundraising when faced with potential compromises that may disrupt internal alignment?25:22 - The Impact of Market Cycles on Decision-Making; How to Remain Strong?31:45 - Insights into fund construction dynamics35:56 - Innovations in Fund Structure and the Role of Chief Knowledge Officer 39:59 – Is Creative Commons open source for everyone?40:05: How are Hybrid and Esoteric Roles funded?41:04 – How are the findings of Creative Commons published?42:03 – Outro --------------ABOUT THE HOST: https://www.linkedin.com/in/yberno/ Yoann Berno is committed to the democratization of climate tech investing, to contribute significantly to the fight against global warming. Passionate about empowering...

Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms of measuring retail media performance (11:16), and the importance of media having a view of all media touchpoints to better inform how to split up media budgets (17:03).Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-crowe-b71b5840Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Retail media can be complex and shows no signs of slowing down, but Criteo's experts are at the forefront of retail media growth - educating brands, retailers, and podcasts with their expertise. In this episode, Ryan Britton, VP of Sales at Criteo, discusses the next wave of retail media growth and how advertisers should be organizing internally, budgeting, and measuring success.

I sit down with Nicole Kivel, Managing Director of Northern Europe at Criteo, to dissect the burgeoning field of retail media. Nicole, an early evangelist of retail media who successfully launched HookLogic Sponsored Products to the European market, brings a wealth of experience and insights to the table. The episode is a deep dive into the complexities, challenges, and opportunities that retail media presents in today's advertising landscape. The conversation kicks off with Nicole and Neil discussing the pivotal role of in-store data for retailers. Nicole argues that this data can serve as a unique selling proposition, especially when competing with online behemoths like Amazon. She emphasizes that leveraging in-store behavior can make retailers stand out in a crowded media market, citing the UK as a strong player in this area with companies like Boots, Tesco, and Sainsbury's all having robust loyalty programs. As the dialogue progresses, the focus shifts to the need for standardization, transparency, and self-service capabilities in retail media. Nicole believes that these elements are crucial for attracting agency budgets and for the seamless integration of retail media within the broader advertising ecosystem. She and Neil delve into the importance of being easy to buy and enabling access to data while also protecting it. They highlight the need for retailers to move away from a 'walled garden' mentality to unlock greater value for both advertisers and retailers online. The conversation then turns to the issue of fragmentation in the retail media landscape. Nicole points out that while the space is fiercely competitive with new entrants appearing all the time, it's crucial for retailers to present a unified front. She stresses the importance of common currencies, common ways of doing business, and a common language to ensure success. Failing to address this fragmentation, she warns, could cut 20% from the $42 billion on the table for retail media. Towards the end of the episode, Nicole and Neil explore the balance between technological investment and human expertise in managing complex retail relationships. They discuss the importance of understanding customer data and loyalty schemes, and Nicole shares her belief that to capitalize on the golden opportunity that retail media presents, retailers need to embrace more standardized practices. This episode is a must-listen for anyone interested in the evolving world of retail media. It offers a nuanced perspective on the challenges and opportunities in the field, making it a valuable resource for advertisers, retailers, and agencies alike.

Join Sean Halter, CEO of Connectivity Holdings, as he interviews Brendan McCarthy, CMO at CRITEO, on this episode of The CMO Suite.

acine Achiakh is the co-founder and CEO of Wisear, a company creating neural interface devices for AR glasses and other wearables. They are packing their technology into normal-looking earphones and working to deliver the capabilities of the mouse and keyboard, hands free.Earlier in his career, Yacine studied mathematics and business before joining Criteo, a fast-growing tech unicorn in France. There he led AI-driven products focused on advertising technology. It was also there he met his co-founder, Alain Sirois, who has a background in neurotechnology.You will find Yacine on stage at AWE EU in Vienna in October 2023.

The Dow rose, reversing yesterday's losses, while the S&P and Nasdaq posted a 6th straight day of gains, and Jim Cramer is guiding investors through today's market action. First, Adobe climbed after posting an earnings and revenue beat - Cramer's talking to CEO Shantanu Narayen fresh off earnings to break down the numbers. Then, what can Lennar's quarter tell us about the Fed's next steps? Cramer's using the earnings report to gauge the housing sector. Plus, Cramer's exclusive with ad tech player Criteo. Mad Money Disclaimer