Podcast appearances and mentions of greg verdino

The impact of AI on jobs is back in the headlines. Geoff Livingston and Greg Verdino took to LinkedIn Live to weigh in on the truth behind the hype—what's really driving layoffs, how leaders should respond, and why reimagining work is the only path forward. They discuss the complex relationship between AI and job loss, exploring the economic pressures that lead to workforce reductions, and the impact of the AI hype cycle. They emphasize the need for organizations to reimagine work in the age of AI, highlighting the importance of leadership adaptation and the integration of human labor with technology. The conversation also touches on ethical considerations and the future of work as companies navigate these changes. In this conversation, Greg and Geoff explore the multifaceted challenges and opportunities presented by the rise of AI and automation across various sectors. They discuss the impending difficulties in the workforce, particularly for entry-level jobs, the necessity for reskilling and upskilling, and the unique challenges faced by nonprofits. The conversation also covers the marketing sector's adaptation to automation, the economic implications of AI, and the importance of scenario planning for future business strategies. Note: This episode is a recording of a LinkedIn Live broadcast from 9am ET, May 28, 2025. Other than some minor audio clean-up, we're presenting it as-is. Chapters 00:00 Introduction and Overview of AI Job Loss 02:47 The Impact of AI on Employment 06:01 Understanding the AI Hype Cycle 08:55 Economic Pressures and Workforce Reductions 11:53 Reimagining Work in the Age of AI 14:57 Leadership in the Age of AI 18:10 Integrating Humans and AI 20:55 Ethics and the Future of Work 24:34 Navigating the Storm: Challenges Ahead 27:04 The Horizontal Impact of AI 30:29 Reskilling and Upskilling in the Age of AI 31:44 The Nonprofit Sector: Opportunities and Challenges 32:15 Marketing in the Age of Automation 36:30 The Future of Entry-Level Jobs 39:27 The Economic Implications of AI 43:46 Scenario Planning for the Future 47:28 Cultural Impacts of AI Adoption Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'No Brainer,' hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation. Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands in this landscape, and touch on new Texas legislation aimed at increasing transparency about bot accounts. Major talking points include: The distinction between misinformation (false information shared without harmful intent) and disinformation (deliberately deceptive information shared to mislead or manipulate). The role of AI in accelerating the spread of misinformation and disinformation, making it faster and cheaper to create false content at scale. How search engines and AI search tools are being used by people trying to understand current events but can inadvertently reinforce misinformation. The strategic use of disinformation by political actors and how Project 2025 serves as a blueprint for manipulating public knowledge. How brands and organizations can become targets of narrative attacks based on misinformation, as exemplified by the Girl Scouts cookie controversy. Strategies brands can use to defend against misinformation attacks, including monitoring, internal audits, and AI simulations for response planning. Texas's new Bot Transparency legislation aimed at requiring disclosure of automated accounts that spread misinformation. The role of media platforms in amplifying sensationalized content and how this creates algorithmic narratives that shape public perception. Chapters 00:00 Intro 03:09 Understanding Misinformation and Disinformation 05:27 The Impact of AI on Information Warfare 09:09 Strategies to Combat Disinformation 23:27 The Role of Brands in the Disinformation Ecosystem 33:50 Texas Bot Regulation and Its Implications   Where to Find Britt LinkedIn: https://www.linkedin.com/in/brittbischoff/ Britt Bischoff Strategies: https://brittbischoff.com/ Encyclopedia Britt(annica): https://brittannica.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of No Brainer, Greg Verdino and Geoff Livingston welcome Lindsey Mastis—an independent journalist, keynote speaker, and AI enthusiast. Lindsey shares her perspective on the positive potential of AI, drawing on her background in journalism and her latest work, including a mini-documentary exploring how AI is reshaping the music industry. The conversation dives into why general public adoption of AI still lags behind its rapid technological advancement. Lindsey, Greg, and Geoff explore the trust gap, the role media plays in public education about AI, and the ongoing dominance of ChatGPT in the large language model space. The discussion moves through the evolving impacts of AI on multiple industries, including journalism, customer service, and music. They examine how AI is creating efficiencies and reducing pressure for human workers in customer service—yet simultaneously placing many of those same jobs at risk. In journalism, they reflect on the importance of critical thinking in an era when AI-generated content is becoming increasingly common. And in music, Lindsey offers a behind-the-scenes look at her current project, which highlights how artists and technologists are experimenting with AI to transform creative expression. The episode also previews Lindsey's upcoming video series designed to help public relations professionals better understand the realities of working with AI-savvy journalists and navigating a tech-transformed media landscape. Chapters 00:00 – Opening and Intro 03:14 – Discussion on AI's Positive Impact 07:22 – Media's Role in AI Education 16:53 – Customer Service and AI 31:41 – Critical Thinking and AI 35:09 – AI in Music Industry 40:21 – TV Journalist Series to Help PR Professionals 42:27 – Conclusion and Contact Information About Lindsey Mastis Lindsey Mastis is a regional Edward R. Murrow and four-time Emmy Award-winning journalist, speaker, and media consultant with a deep focus on AI and emerging technology. With 20 years of experience in broadcast journalism, she has a talent for making complex topics relatable and showing their real-world impact. Today, she helps organizations understand and communicate how AI is transforming their industries, advising on AI storytelling, strategy, and public engagement. Links Lindsey on YouTube Lindsey's Website Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with Kate O'Neill about leadership, human-friendly AI decision making, and her new book What Matters Next. Kate is the founder and CEO of strategic advisory firm KO Insights, host of the Tech Humanist Show, a highly acclaimed global keynote speaker, and a four-time business author. Her work has earned her a coveted spot on the Thinkers50 Radar in 2020 and she was shortlisted for the Thinkers50 Digital Thinking Award in 2023. Drawing on the key themes from her latest book and her wider body of work, Kate emphasizes the need for leaders to balance action and inaction, approach the future as an extension of the decisions we make today, align technology with human experience, and maintain a clear purpose in their organizations. the discussion also touches on the role of strategic optimism in shaping a better future through informed decision-making. Links: ·     About Kate: https://www.koinsights.com/about-kate/ ·     Connect with Kate: https://linkedin.com/in/kateoneill ·     What Matters Next: https://www.koinsights.com/books/what-matters-next-book/ ·     About KO Insights: https://koinsights.com ·     The Tech Humanist Show: https://thetechhumanistshow.com Chapters 00:00 Intro 02:41 What's a Tech Humanist? 05:30 Navigating Human-Friendly Technology Decisions 08:08 The Impact of Deregulation on Technology Decisions 10:42 Balancing Action and Inaction 13:26 The Role of Purpose in Technology Decisions 25:21 Aligning Technology with Purpose 27:34 Articulating Purpose for Digital Transformation 29:37 Integrating Technology into Business Strategy 32:22 The Role of Human Workers in an AI-Driven World 33:59 Balancing Profit and Human Value 36:43 Strategic Optimism and Decision Making Learn more about your ad choices. Visit megaphone.fm/adchoices

AiDigiTales creator and AI for Kids podcast host Amber Ivey joins Greg Verdino and Geoff Livingston to discuss the significance of AI literacy for children, the role of data in AI, and how governments can use AI effectively. The conversation elaborated on the importance of educating children about AI, the practical challenges that governments face with data accuracy, and the future of AI in the public sector. Additionally, Amber shares her insights on creating an AI playground for government agencies and the significance of parental knowledge in guiding children through AI technologies. Amber, Geoff and Greg also discuss why it's harder for adults to get AI, and how DOGE is impacting state and local governments. Chapters 00:00 Intro 01:40 The Importance of AI Literacy for Kids 03:31 Challenges and Solutions in AI Education 09:39 AI in Government Work, Including Procurement Challenges 16:02 Navigating Federal and State AI Challenges in a DOGE Environment 19:21 The AI for Kids Podcast 26:49 Integrating AI Education into Schools 34:31 Pairing AI Education for Parents and Kids 37:55 Data Literacy and AI Governance You can listen to the AI for Kids podcast at https://aiforkids.buzzsprout.com; learn more about the AiDigiTales books, content, and courses at https://aidigitales.com/; contact Amber Ivey via LinkedIn (https://www.linkedin.com/in/amberivey/); and learn more about Social Finance here: https://socialfinance.org/. Learn more about your ad choices. Visit megaphone.fm/adchoices

Harnessing AI and Data in Advocacy featuring Tom Spencer from AdvocacyAI Get ready for a fascinating discussion about how AI is impacting the political advocacy space with Tom Spencer, CEO and Founder of AdvocacyAI. In this episode of the No Brainer Podcast, Tom, Greg Verdino and Geoff Livingston dive into explore topics ranging from the role of AI in advocacy, effective data utilization, and the human element in political communication. The conversation included a fascinating segment on using AI for political micro-segmentation and personalization were a major factor in the 2024 election.  And yes, they do talk about English breakfasts, scrapple, the Super Bowl, and Margaritaville, too.  Tom, Greg and Geoff also touch on the nuances of using AI without stripping the humanity out of advocacy efforts and reflect on the technology's larger impact on political strategies. 00:00 Start 02:07 Introducing Tom Spencer 06:00 Data's Importance in AI and Advocacy 10:04 AI Helping Human Communication 22:42 Political Communication and Data in Elections 29:54 AI's Role in Non-Profit and For-Profit Sectors 34:59 Job Loss Concerns with AI 45:33 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

As a CMO and serial marketing innovator, Shiv Singh has been on the forefront digital change for decades. So, when he says that AI is underhyped, marketers might want to pay attention. In this 50th (50th!) episode of No Brainer, Shiv joins hosts Geoff Livingston and Greg Verdino for a power-packed conversation about AI's transformative potential and the future of marketing in an AI-driven world. For marketers who want to remain relevant, Shiv emphasizes the importance of adapting quickly, embracing AI tools, and developing uniquely human skills to thrive in the evolving marketing landscape. The conversation dives into the evolving relationship between humans and AI, as Shiv, Greg, and Geoff share personal stories about their experiences with AI at work and in life. They discuss the implications of AI on human interactions, the importance of humility when working with AI, and the need for businesses to adapt to the changing landscape. The conversation also touches on the regulatory environment surrounding AI and concludes with insights from Shiv's book, Marketing with AI for Dummies, emphasizing practical advice for marketers and the marketing industry in the AI era. In the end, the message is clear: Get on board or get left behind. Shiv Singh is an author, advisor, and the co-founder of AI Trailblazers. He has held senior marketing leadership roles at Lending Tree, Expedia, Visa, PepsiCo, and web 1.0 superagency Razorfish. For more of his insights be sure to subscribe to Savvy AI on Substack and be sure to grab a copy of his latest book. Chapters  00:00 Introduction 04:56 Why AI is Underhyped 14:52 The Future of Marketing Careers 20:00 Human Skills in an AI-Driven World 24:51Navigating Change in Marketing 31:53 The Human-AI Connection 34:04 Embarrassing AI Experiences 45:07 Navigating AI in Business Leadership 48:00 Marketing with AI for Dummies: Insights from the Book Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston are joined by Nina and Steven Moss, co-founders of Mendit.ai, to address the growing influence of AI on marketing and content creation. They discuss the positive and negative impacts of AI-generated content, the importance of maintaining authenticity, and how technology can be used to detect and limit the spread of fraudulent reviews and misinformation. Takeaways AI is creating a lot of synthetic content that can pollute digital ecosystems. The social impact of AI-generated content wasn't fully considered during its rollout. Marketers need to inspire real content rather than rely on AI slop. Understanding algorithms is crucial for navigating the digital landscape. AI can be tailored to meet specific customer needs, enhancing personalization. Digital literacy is essential for consumers to discern misinformation. Brands must take responsibility for the integrity of their online presence. The ethical implications of AI-generated content are significant and need addressing. AI can enhance productivity but should not replace human connection. The future of marketing will require a balance between AI efficiency and human authenticity. Chapters 01:53 Sloppy AI Content 06:58 The Problem of Fake Reviews 12:00 The Dangers of Manufactured Identities 17:07 The Positive Uses of AI in Content Creation 22:36 Finding the Right Balance in Marketing 30:19 The Role of Technology in Identifying Misinformation 35:28 The Future of AI and Human Interaction Mendit.ai - https://mendit.ai/ Nina Moss - https://www.linkedin.com/in/nina-moss-1182b0300/ Steven Moss - https://www.linkedin.com/in/steven-moss-65333732b/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston host Sanjeev Pulapaka, Principal Solutions Architect at AWS and lead author of 'Empowering the Public Sector with Generative AI.' They start the conversation with a discussion about how the Trump Administration will likely deregulate AI guidance, further increasing the speed of adoption in the federal sector. Then three take a deep dive into the impact of generative AI on government operations, its potential to streamline tasks like RFP creation and data management, and the role of AI in improving productivity and service delivery in the public sector. Conversations include a discussion of the red-hot AI Agent trend and how soon it will be deployed and in which use cases. Then they discuss how Multimodal AI is already changing inputs into LLM. Finally,  the conversation elves into the regulatory landscape, the importance of innovation balanced with risk management, and the latest advancements from AWS in the AI space. Sanjeev shares insights from his book throughout the conversation on how AI can transform public sector services and highlights the importance of responsible AI use, data security, and regulatory compliance. Individual chapters include: 03:35 Discussion of AI in Government 08:26 AI's Role in Public Sector Efficiency 12:56 Challenges and Responsibilities of AI in Public Sector 15:21 Innovative AI Use Cases in Public Sector 17:41 Future of AI Agents 22:08 Innovative Uses of AI in Everyday Life 22:47 AI Maturity and Adoption Challenges 25:03 Data Challenges in AI Implementation 27:54 The Rise of Multimodal AI 31:46 Practical Applications of Multimodal AI 37:07 AWS and the Future of AI Interested parties can connect with Sanjeev Pulapaka on LinkedIn: https://www.linkedin.com/in/sanjeevpulapaka/ You can order empowering the Public Sector with Generative AI here: https://www.amazon.com/Empowering-Public-Sector-Generative-Applications/dp/B0D4PG9MHZ And learn more about Amazon's Bedrock Platform here: https://aws.amazon.com/ai/generative-ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with guest Gam Dias to explore the intersection of AI and customer service. They discuss the cautious optimism consumers have towards generative AI, the importance of maintaining human interaction in customer service, and the long-term implications of automation in business. The conversation highlights the need for businesses to balance efficiency with empathy, ensuring that technology enhances rather than replaces the human touch. They also delve into the accountability of AI decisions and the strategic thinking required for successful implementation of AI in organizations. Gam is product specialist at Hubbl Technologies, an adjunct professor at IE Business School in Madrid, and the author of The Data Mindset Playbook. Chapters 00:00 Introduction 01:54 The Impact of AI on Customer Service 09:40 The Human Element in Customer Interactions 19:37 Balancing AI and Human Accountability 28:52 Long-Term vs Short-Term Business Strategies 44:29 Conclusion and Future Considerations Learn more about your ad choices. Visit megaphone.fm/adchoices

What if AI isn't about replacing jobs, but about making work more human? That's the focus of this episode, where Nikki talks with Greg Verdino, Founder and COO of CognitivePath. With over 30 years of experience working with brands like AT&T, Coca-Cola, and IBM, Greg explains how AI can eliminate mundane tasks and allow people to focus on the strategic, creative work that truly matters. Learn to avoid common mistakes when adopting AI and how to use it to enhance—not replace—teams. Additional Resources: Connect with Nikki on LinkedIn  Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Connect with Greg Verdino on LinkedIn Key Takeaways:  AI's Role in Human Transformation: AI enhances productivity by automating routine tasks, freeing humans for more strategic, creative, and meaningful work. Mindset Shift in Leadership: Leaders must move away from measuring success solely by productivity and focus on uniquely human skills like empathy, creativity, and critical thinking. AI as a Tool for Scalability: AI can help scale processes but should complement, not replace, the human touch—especially in areas like insights and client relationships.  

In this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kate Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University. They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course, you're hear a bit about how IBM approaches enterprise AI with watsonx. Later in the episode, Kait, Greg and Geoff discuss the future of jobs and the need for organizations to prepare their workforce for an AI-powered future. And drawing on her teaching experience, Kait explains that it's important for students (and hey, we're all lifelong students, after all) to roll up their sleeves and experience AI firsthand to gain the confidence they'll need to adapt to AI and stay relevant in the new world of work. Takeaways Consumer hype around AI is high due to a lack of knowledge, but as people become more familiar with AI and its applications, the hype is expected to die down. Businesses are using AI to transform their operations and incorporate it into various aspects of their business cycles. Successful AI implementation requires a strategic approach, change management, and employee education. The impact of AI is expected to be significant in industries such as healthcare and education, where there is room for rapid improvement. Organizations need to align their AI initiatives with their strategic goals and focus on areas where AI can have the most impact. Employee adoption and usage of AI tools are crucial for the success of AI implementation. The future of jobs will be influenced by AI, and organizations need to prepare their workforce for an AI-powered future. AI is already automating simple tasks and eliminating certain jobs, but it also opens the door for new job opportunities. Generative AI allows individuals to take on multiple roles and pursue their passions. Human interaction and soft skills are still essential. It's important for students and professionals to learn about and embrace AI to stay relevant in the future of work. Chapters 00:00 Intro 03:10 The Consumer Hype and Business Adoption of AI 10:17 Strategic Implementation and Change Management in AI 14:28 Rapid Innovation in Healthcare and Education 17:03 Aligning AI Initiatives with Strategic Goals 20:55 The Importance of Employee Adoption and Usage 23:20 Preparing the Workforce for an AI-Powered Future 26:24 The Impact of AI on the Workforce 28:48 Embracing New Job Opportunities with Generative AI 30:40 The Importance of Human Interaction in HR 39:21 Preparing for the Future of Work: Learning and Embracing AI Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while being mindful of its limitations and risks. The episode concludes with a discussion on the importance of process and leadership in successfully integrating AI into marketing strategies. Chapters 00:00 Introduction and Commercial Break 03:02 Exploring the Limitations and Risks of AI 07:50 Using Machine Learning and Gen AI for Segmentation and Personalization 17:38 Making Informed Decisions about AI: Precision and Open/Closed Systems 25:17 Differentiating AI Hype from Reality 25:51 The Future of Agencies and Marketing Departments in the Age of AI 34:57 The Importance of Process Documentation and Optimization 40:36 Leadership and Embracing Change in the AI Era Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group. The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies that have overinvested in generative AI. They also discuss the role of OpenAI and its missteps in managing consumer expectations. The conversation highlighted the importance of practical applications and the need for critical thinking when it comes to AI. The conversation explores the future of AI and its impact on various industries with an emphasis on driving revenue growth rather than just focusing on cost savings. Chapters 04:43 The AI Bubble: Hype Wave or Bubble? 12:10 The Missteps of OpenAI 21:07 The Importance of Critical Thinking in Evaluating AI 31:29 Consolidation and Shakeout in the AI Market Shashi's LinkedIn: https://www.linkedin.com/in/sbellamkonda/ Shashi's X Account: https://x.com/shashib Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered how AI is reshaping the marketing landscape and the balance between creativity and relationships? In this very special episode, we play a conversation that our very own Courtney Baker had on No Brainer, a podcast hosted by Geoff Livingston and Greg Verdino about marketing and AI. Courtney, Geoff, and Greg explore the balance of AI's capabilities in marketing, discussing the limitations of AI-generated content and the enduring value of human creativity. Hear about the challenges and opportunities for mid-market companies to harness AI, and why it's a moment for these businesses to lean into AI innovation. Check out more from the No Brainer crew at www.nobrainerpodcast.com. Watch this episode on YouTube: https://youtu.be/n54TABcpWAA Sign-up for Knownwell's beta: www.knownwell.com AI Knowhow is brought to you by the team at Knownwell.

In today's episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David's summary of key findings from AIMG's recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and why agencies need new business models. The trio ponders the future of the CMO role, the coming AI-native workforce, and why senior marketers need to explore and experiment with AI to remain relevant in the face of fast-moving change. Chapters 00:00 Introduction and Small Talk 03:27 AIMG Study on AI in Marketing 07:16 The Impact of AI on Agencies and Pricing 12:05 AI's Role in Finding Patterns and Insights 21:21 The Future of the CMO Role and the AI-Native Workforce 24:06 Advertising with AI 28:21 AI Tools for Small Businesses 32:30 Adapting to the Changing Marketing Landscape 36:24 The Power of Personalization with AI 39:09 Advice for Senior Marketers: Embrace AI and Experiment Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It's no surprise that they're implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more sophisticated AI business use cases driven by proprietary data. In today's conversation, we cover everything from why even 15 minutes of AI per day will put individual performers ahead of the pack to whether it's worth paying attention to the hype around artificial general intelligence (AGI.) And we discuss it all through the lens of a tech pro who has rolled up his sleeves and done the work. Chapters 00:00 Start 02:50 Introducing Steven Freidkin, CEO, Ntiva 04:10 How Ntiva uses AI internally and with clients 10:10 AI hype vs real world action 13:20 Is AI-driven productivity a double-edged sword? 15:45 Why Steven challenges everyone on his team to use ChatGPT 15 minutes every day 17:00 What about businesses that aren't adopting AI yet? 19:25 Dispelling the myth that AI is “easy” and “cheap” 23:00 Is Microsoft Copilot an AI gateway drug? 27:00 Is AI the product or just a feature? 33:00 The importance of AI guardrails 37:00 What does the AI sector need to do better to drive real business adoption? 43:45 Is AGI real, hype, or somewhere in between? Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strategic approach to data, marketing, and AI. What to Listen For 00:00 Introduction and Setting the Stage 09:00 How Google's Deprecation of Third-Party Cookies Impacts Marketers 20:00 The Importance of First-Party Data and the Challenges of Unifying Data 33:30 The Role of AI and ML in a Post-Cookie Marketing Environment 42:00 AI Depends on Strategy and Strategy Depends on Data Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Verdino and Geoff Livingston, principal analysts from CognitivePath run down the most important AI news stories from this year's Consumer Electronics Show and give their take on what they mean for marketing decision-makers. Correction: During this episode, Greg refers to the FTC banning Walgreens from using facial recognition technology for five years. He misspoke. The correct retailer is Rite Aid. https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology-without Learn more about your ad choices. Visit megaphone.fm/adchoices

A year! That's right -- it's been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, Greg Verdino and Geoff Livingston taking a look back at the "Year of AI." What trends, tech, big news, and boo-boos caught and kept our attention during a year that was (shall we say) eventful? Listen or watch this pipin' hot episode of No Brainer to find out. As a bonus, you'll also find out why Geoff regrets buying a fancy new webcam! What to Watch For 00:00 Start 05:50 Geoff's Trend 1: AI Euphoria – Business communities were abound with excitement during the first half of the year. 07:10 Greg's Trend 1: AI Hype Cycle — From Euphoria to existential risk, and everything in between. 15:05 Greg's Trend 2: The Generative AI Horse Race — Open AI has opened the door, and it is a dynamic market with many competitors, including Claude and Google. 18:40 Geoff's Trend 2: Fake AI — From shrink-wrapped GPT solutions masquerading as new solutions to bolt-ons, we saw a lot of masquerades. 24:20 Geoff's Trend 3: The Struggle for Ethical AI — From data sourcing and public figures to government regulation and Open AI's board scrap, ethical AI is a constant discussion point. 31:20 Greg's #3: Coca-Cola's Bain and OpenAI Partnership — Coke has paved the way for corporate marketing AI innovation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Around mid-day on Friday, November 17, Sam Altman -- the high-profile CEO of OpenAI -- was fired without notice by the organization's non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is co-founder and chief scientist Ilya Sutskever was the man behind the moves and put the debate between speed vs safety, profit vs purpose at the heart of the decision. Or was it rumors that Altman was planning a new AI company and hadn't been forthright with the board about what he's working on? But by Saturday, the company's blindsided investors (including Microsoft) were jockeying to reinstate Altman and demanding that the board resign instead. Will Altman return? Maybe. Maybe not. Is this a battle for the soul of generative AI? What does this mean for ChatGPT and all the tech startups that built their solutions on top of OpenAI's large langauge models? And what -- if anything -- should marketers make of the shakeup? In this "emergency edition" of No Brainer, Geoff Livingston and Greg Verdino summarize the unfolding drama (as of Sunday, 11/19 at 9am Eastern), and share their takes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second. In today's No Brainer, Greg Verdino and Geoff Livingston digest some of last week's big announcements -- and warn marketers (and AI enthusiasts in general), let's not forget to question the narrative. How much of what Big AI announces is real innovation, and how much is just hype amplified by media and influencers? It's like a flashback to the dot-com era, where every press release was treated like the gospel. And here's the kicker: We're in uncharted waters. Journalism has taken a hit, and influencers are filling the void with quick takes and retweets that only amplify press releases. The result? A public that's easier to sway and a hype cycle that's even wilder than before. This podcast analyzes this trend using the bigger stories from last week to explore the line between noise and signal in the AI hype cycle. What to Listen For 00:00 Intro 08:45 On the AI Hype Cycle 27:16 OpenAI says ChatGPT can now "see, hear, and speak," but can it? 41:03 Seed round superstar Mistral AI releases its first open model 47:29 Amazon's strategic "not $4B" investment in Anthropic. 54:28 Meta drafts AI for play, not productivity, with GenAI social chatbots For complete show notes, including links to the stories discussed in this episode, visit https://nobrainerpodcast.com/ai-fact-fiction Learn more about your ad choices. Visit megaphone.fm/adchoices

In this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and find success with AI. What to Listen For: the 10 Barriers 00:00:00 Start 00:06:00 #1 Tactical Thinking - A lack of strategy and/or failing to tie AI to that core marketing or business strategy to achieve enterprise goals hurts adoption. 00:08:30 #2 Leadership Deficit - Lack of leadership vision, commitment, and support to implement AI internally – from responsibility hand-offs to a failure to sponsor AI as a necessary technological evolution at all levels – stymies adoption. 00:11:30 #3 Employee Resistance - Well-discussed fears of widespread job loss have had their impact, with internal mid-level managers openly and passively resisting adoption. 00:22:40 #4 General Market Confusion - Marketing leaders are confused by nonstop vendor hype and false promises, with some advocating for all-encompassing point solutions while others emphasize intelligent integration within the martech stack. 00:32:35 #5 The Data Problem - Marketing organizations struggle with data quality, quantity, access, etc. and often balk at the cost of getting their data house in order. 00:39:00 #6 The High Cost of AI - The high cost to deploy and maintain enterprise-grade solutions/use cases shocks many inexperienced marketing organizations who see the low cost of consumer point solutions as the accurate cost of AI. 00:46:50 #7 Quality Vendors/Tech Partners - The AI landscape is complex, making it challenging to differentiate genuine capabilities and select the right solution among numerous alternatives, including point solutions versus existing cloud services. 00:57:40 #8 Lack of Governance and Workflows - Marketing leaders often overlook the need to control AI systems and manage AI usage in their organizations, neglecting implications for risks. As a result, their departments lack end user guidelines and fail to consider how AI affects workflows. 01:02:18 #9 Talent Deficit - There's a significant talent deficit in AI, with organizations struggling to hire and afford data scientists. Left to develop talent internally, leaders often neglect investing in the necessary training for their teams to use AI tools effectively and creatively. 01:10:50 #10 Lack of Named Case Studies - The AI industry lacks named case studies that provide tangible, measurable results (beyond the PR hit). Even if you acknowledge that it's still early days (and that innovators may not want to share their secrets), this absence of results raises concerns about transparency and credibility. As always, you can find the full show notes, including links to articles mentioned and other helpful resources at https://nobrainerpodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one. For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust sits at the center of any successful AI implementation. This alone is worth the price of admission. But there's so much happening in AI that before they even get to the main topic, Geoff and Greg sprint through Sam Altman's so-called plea for regulation, Buzzfeed's plans for content automation, the growing "content farm" crisis, DragGAN, IBM's WatsonX, ServiceNow's move to embed LLMs in the IT department, and more. So, if you're looking to get up to speed on the latest AI news, you can listen from the top. If you've heard it all and are ready to roll up your sleeves, start around the 40-minute mark. And as always, you can use the chapter markers to bounce around and find whatever you're looking for. What to Listen For 00:00:00 Start 00:05:29 Mr. Altman Goes to Washington 00:10:35 Buzzfeed and the New Content Wild West 00:17:19 NewsGuard Identifies 125+ AI-Generated "Content Farms" 00:25:00 DragGAN and the Tyranny of the Perfect Picture 00:31:25 Buddhists and Businesses Make Strange Bedfellows 00:41:22 Enterprise AI Implementation Challenges 00:46:00 IBM Puts Governance at the Center of Watsonx 00:49:04 ServiceNow Introduces LLMs for IT Support 00:50:50 Smart AI Solutions Start with Strategy 00:52:49 Defining Use Cases: Automation and Innovation 00:56:18 Getting Into Data Governance 01:09:57 Trust is Central to AI Implementations 01:11:58 Brainer: What's Your Use Case? 01:13:21 No Brainer: Get Ready for the Crap Content Tsunami Be sure to visit https://nobrainerpodcast.com/implementing-ai for the full show notes including links to all the articles and resources mentioned in today's episode. Have a question or suggestion? Drop us a note at hello@nobrainerpodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's power-packed episode, Greg Verdino and Geoff Livingston rant about "X" -- Elon Musk's entry into the generative AI race -- just weeks after he signed the controversial "AI pause letter" that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that's trained on tweets? And could X become the "everything app" we never even knew we needed? Then, Greg and Geoff switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany.com, Greg shares some real (and potential) ways that the big advertising agencies are integrating generative AI into their creative workflows. Geoff talks the truth about the long-term love affair between advertising and AI. And the guys ponder whether agencies will rise to the challenge and become indispensable AI advisors to big brands... or sink to the depths of pointless hype (as many did with Web3 and the metaverse in 2022.) Be sure to visit the No Brainer website for the complete show notes, including links to the articles mentioned in this episode. What To Listen For 00:00 Start 02:44 Holla: No Brainer is part of the Marketing Podcast Network 04:22 Elon Musk announces X.ai 10:15 TruthGPT: An LLM trained on tweets? 14;18 X is Elon Musk's "Everything App" 18:04 Amazon's enterprise-grade AI announcement 24:23 Ad world approaches to AI 26:00 Fast Company looks at some practical ad agency AI plays 33:55 Ad world has been awash in AI for years 37:35 Is our "Bladerunner" moment around the corner? 39:36 A strategic role for agencies as AI advisors to brands 46:27 Today's "Brainer" and "No Brainer" Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it's no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI productization. Geoff shares his thoughts on the seven essential elements for corporate responsible AI policy, the guys discuss some practical ways to keep AI from going off the rails (and taking your brand reputation with it) and tackle some tough questions that were submitted in advance by show listeners. (Psst… Want to suggest a topic or have your question answered? Email your ideas to hello@nobrainerpodcast.com.) The show wraps with some thoughts on why it's important to involve your employees in your AI ethics decisions, and even more important to understand what your consumers expect when it comes to how your brand uses AI in your marketing programs. A quick note: We pride ourselves in offering a reasonably professional podcast (ahem), so we want to give you a heads-up that we had some audio issues during today's show. It's certainly listenable and the content more than makes up for it (if we don't say so ourselves).   What To Listen For 00:00 Intro 03:32 ChatGPT “lies” about law professor Jonathan Turley 06:10 The Guardian's fake facts op-ed 08:34 Six-month AI “pause” and the real risks 10:43 Companies and countries pushing back on AI 16:13 Overestimating (and overselling) ChatGPT's capabilities 18:10 Midjourney cracks down on deep fakes 23:00 Preventing ChatGPT from spewing bad info (Listener question) 27:33 AI writing and tone of voice (Listener question) 28:57 Human + AI hybrid workflows (Listener question) 32:29 How VERDINO incorporates AI into workflows 34:07 Best practices for responsible AI content creation 35:29 Don't feed proprietary info into public GPTs 37:41 Why Bloomberg's proprietary GPT is the future 40:41 The time Geoff met Charles Barkley at SXSW 41:30 Educating Gen Z on the ethical use of AI (Listener question) 46:20 Seven components of a corporate responsible AI policy 54:00 Involving employees in AI ethics policymaking 55:23 Dentsu report on consumer attitudes and adoption   Like what you hear? Don't forget to subscribe, rate, and review our pod. Have a topic in mind or a question to ask? Hit us up at hello@nobrainer.com.   Visit us at NoBrainerPodcast.com for the full show notes including links to the articles and resources mentioned during today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week: Rose Cameron, Saul Colt, and Greg Verdino join Bob to discuss, banning TikTok, no copyrights for A.I. content, combating consumer pessimism, more bad news for Twitter, plus this week's #FairFailFoul.

This Week: Saul Colt, Wendi Cooper and Greg Verdino join Bob to discuss Sheryl Sandberg's exit, the importance of IRL marketing now, hiring comedians for creative, speculation over Reality OS, plus this week's #FairFailFoul.

Has digital transformation become a meaningless buzzword?  We need technology; we need to adapt to a changing world.  But we need to get beyond the buzzword and effect changes that really matter.  That's one of the key insights Greg Verdino , Digital Transformation Keynote Speaker, brings to today's episode, as he discusses how to make sure to adapt without breaking what makes your business great.  Join us as we discuss: How to be agile without doing too much at once Building a culture of adaptability How technology can be used to make your business more human  Craving more? You can find this interview and many more by subscribing to C-Suite Blueprint on Apple Podcasts , on Spotify , or here.

The New Normal will be Never Normal, VUCA is our kryptonite, and adaptability will be our superpower. Our future isn't just about digital transformation and how digital you are but how you are digital, says this episode's guest Greg Verdino.  There is a whole generation of new workers who are embracing Web3 as a model. It's almost like gig workers on steroids, where they are building their own day job across 5 or 6 or 10 Web3 projects. Some are working for cash, others for crypto and tokens. To what extent will there be an ecosystem of workers rather than employees in a company? To grow and thrive, we (business and people) need to address not just digital but economic, social, cultural, environmental, political, and even biological disruptions. Greg shares what he believes is the real goal for any business transformation, why adaptability will be our superpower, his playbook for change: The Adapt Manifesto, and what he believes will be the next Never Normal disruption. Greg is a founder of The Alpha Collective, a premium community that helps executives unlock the value and opportunities in the business of Web3–the next iteration of the internet and the next disruptive driver of business transformation. He is also a partner in VERDINO, a consultancy that helps technology companies engage buyers and drive demand through powerful brand stories and compelling content marketing.

Last week I had the privilege of launching my new project, Alpha Collective, a premium community that helps its members unlock the value and opportunities in the business of Web3. On Tuesday at 1pm EDT, I'll sit down with my fellow founders, Faith James, Greg Verdino and Jason Maestas, as well as Advisors, Gregarious Narain and (Brian) Fanzo. We'll talk about the genesis or origin story behind the collective, our vision and mission, primary benefits and yes, we'll drop some alpha on where we're heading. Also…we'll be giving away a full access 1-year membership worth 1 ETH. That's $3,000 USD for those keeping score. To qualify, drop your e-mail address at alphacollective.xyz Hope you can join us and we'd love to answer your questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Verdino is a Business Futurist & Digital Transformation expert, keynote speaker, author and advisor. With 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500.Ross and Greg talk about becoming a sociologist, sociology in advertising,  communication, change, taking risks and moving too fast. The pair also discuss driving change more effectively, digital transformation, ecosystems, collaborating and leadership.Timestamps:1:30 Why did Greg chose sociology as a degree6:18 Pivotal moments after Greg shifted his way in thinking10:56 Why is change so hard14:05 Shifting behaviour on the inside and seeing change as good20:47 Creating The Adapt Manifesto 25:24 Greg's values - evolutionary change over revolutionary disruption28:38 Balance across organisations compared to individuals32:18 Curiosity over certainty 38:10 Inclusivity and competition not actually being competition 45:57 Practical steps organisations can take52:29 Doing things for the first timeConnect with GregWebsiteLinkedInTwitteremail - me@gregverdino.comConnect with Ross:WebsiteLinkedInMoonshot Innovation 

Minter Dialogue Episode #390Greg Verdino is a Business Futurist & Digital Transformation Expert, Keynote Speaker, Advisor and author who just released his latest book, NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo. In this conversation, we discuss what it takes to navigate these treacherously changing times, the concept of "zeg" or the day after tomorrow, how to effectively be innovative, and much more around his new book. A stimulating chat. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Is Never Normal the future of work? Author and business futurist Greg Verdino believes that the answer is YES. "Leaders need to become more comfortable with how to manage [people] remotely, and, I think, [have always had] this problem in that they hire adults and treat them like children." - Author and Business Futurist Greg Verdino In his new book Never Normal: Uncommon Ideas for Leaders Who Don’t Settle for the Status Quo, Greg Verdino describes how the answer to constant disruption at work is not technology but rather agile and resilient people. The pandemic provided a perfect backdrop for discussing with Greg the dramatic forces that have, in an instant, upset our traditional ways of working. With sudden changes in where we work, the work that we do, and so much uncertainty in what it means to do work, Never Normal is the future of work. In this episode, Greg: Describes what Never Normal: Uncommon Ideas for Leaders Who Don't Settle for the Status Quo is about and why he wrote it. Starts at 1:48 Offers why a lack of resources is a "lame excuse" for today's management. Starts at 3:45 Provides his thoughts on how Never Normal enmeshes into the future of work. Starts at 8:41 Responds to the question: will Never Normal be the death of big companies? Starts at 18:33 Describing the Never Normal paradigm shift, Greg says of the future of work: "This is what work looks like now, and, I don't think we are going to go back. You can't shove it back into a box." About our guest: Greg Verdino is a highly regarded authority on “the digital now.” He is a veteran marketing executive who has done brilliant work for leading advertised brands, and, the co-founder of Adapt Manifesto. Greg earned a Bachelor of Arts in Sociology from Wesleyan University. He lives and works in the Long Island suburbs of New York City. EPISODE DATE: August 14, 2020 Social media: - Website - Twitter - Amazon Book Page - Adapt Manifesto Image credits: Fire extinguisher on an office chair, talaj for iStockPhoto; Never Normal dust cover, Greg Verdino; Portrait, Greg Verdino. Please check out our most recent podcast episodes and blog posts on The Dan Smolen Experience website.

Greg Verdino is a business futurist who is building next level business systems. In this podcast we talk about the way businesses will grow and change in reaction to what amounts to a hipsterization of the workplace.

Greg Verdino is a business futurist who is building next level business systems. In this podcast we talk about the way businesses will grow and change in reaction to what amounts to a hipsterization of the workplace.

Background Today, on Hubstaff’s Agency Advantage Podcast, I’m talking with Greg Verdino of VERDINO & CO, the consultancy he started with his wife to help clients get the attention, engagement, and outcomes they need by giving their audiences content they’ll crave. Today he shares how content marketing is evolving and how your agency can stay... The post Greg Verdino on Why Content Marketing Needs To Be More Than Blogging appeared first on Hubstaff Blog.

Greg Verdino is the author of 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), and co-authored a chapter in 'Reinventing Interactive and Direct Marketing' (ed. Stan Rapp, McGraw-Hill, 2009). Over the years he's appeared in a wide range of media including Advertising Age, Bloomberg Business, CNN, Fox Business, Investor's Business Daily, the New York Times, Newsday, and the Wall Street Journal. He's written for the American Marketing Association, MediaPost, OMMA magazine, and his own blogs. Greg is also the managing partner at VERDINO & CO | A Content Consultancy. They help organizations craft smart content strategy and translate that into the creation of high quality (mostly digital) content that really works. He also rescues websites that no longer work for their owners. His clients have included FIS Global, MicroEdge+Blackbaud, Great Hill Partners, Campbell Soup Company, and several agencies that use us as their outsourced content strategy team. Follow Greg on Twitter at @GregVerdino, as well as his agency @verdino_co. He can also be found on LinkedIn, as well as GregVerdino.com and Verdino & Co.   You'll Learn:  How Greg went from sociology major to professional marketer. How his skills as a sociologist translates in today's social media landscape. How formal business education could have furthered Greg's career. Industry thought leaders are more accessible than ever. Nothing new ever seems to kill off anything old; it just changes forms. There needs to be more opportunities for marketers to think and act strategically.   3 Key Points:  Roll up your sleeves and get it done. A lot of digital marketing thought leadership is recycled; there doesn't seem to be enough institutional knowledge to get our thinking & strategy ahead. Many consumers of information have not been taught how to think critically and discern what's being put in front of them.   Resources Mention:  Greg's book: 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), Greg's personal site: GregVerdino.com Greg's content agency: Verdino & Co.   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect!  Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges. Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies. Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand. Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa. He lives on Long Island with his wife, tween daughter, baby boy, and the world’s most disobedient cat.   What you’ll learn about in this episode: What has changed since the beginning days of when agencies began to do social Why content needs to expand past “content marketing” and must be infused into every single interaction inside and outside your organization How to help clients understand the value of content The importance of analytics and content metrics that Greg uses with clients Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies How Greg differentiates his agency from other agencies How Greg has been able to recognize trends that matter and ignore the ones that fade Tips and tricks for getting everything done that you want as an agency owner The shift from pipeline business to platform businesses Why it’s so important for agency leaders to stay on top of trends Why small agencies are often the best at adapting to change The rules that agency owners should never break Ways to Contact Greg Verdino: Twitter: @gregverdino LinkedIn: www.linkedin.com/in/gregverdino Facebook: www.facebook.com/gregverdino Personal website: www.gregverdino.com Agency website: www.verdino.co We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Minter Dialogue Episode #193 — This interview is with Greg Verdino, business futurist, author, pundit, speaker and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven digital experiences. In this conversation, we discuss the state of digital transformation, the definition and execution of a content strategy, why and how it can be an important of your digital transformation process, as well as the future of content. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #81 -- This interview, recorded on October 23, 2013, is with Greg Verdino (@GregVerdino), author and well-respected digital marketing expert. Having worked at Digitas and Crayon, and most recently EVP Strategy at the Dachis Group, Greg has launched his own consultancy and works with some top companies on their leadership, innovation strategy and transformation to digital. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

In this episode,John Federico (twitter: @gadgetboy), Craig Calder (twitter: @ccalder), Steve Hatch (twitter:@shatch) and Chia-Lin Simmons (twitter: @zeropts) chat about: Events: John attended Greg Verdino's (@gregverdino) microMarketing event. Craig attended the Yield Executive Summit, OMMA Global and SMX. Coming up: John and Craig will be at ad:tech, Craig will attend OMMA Performance and Chia-Lin will be on a panel at Digital Hollywood on October 21st discussing Micro-Transactions and Advertising on mobile devices. She'll also be attending "Under The Radar" on November 12th at the Microsoft campus in Silicon Valley. Steve will attend nothing, as usual. ;) .ly top-level domains in jeopardy as Libyan government exerts control Bit.ly close $10 million in series B round, still growing like crazy Google TV availability announced John got his Apple TV! We hash it out. Five bars! We're all on John's 3G Microcell. New Facebook Dashboard, Groups, "Download My Information" The Facebook location patent. Did they miss Crowley/Rainert/Dodgeball patent? Chia-Lin needs a replacement for her Motorola Droid. waiting for the Verizon iPhone announcement! Our music is Democracyfrom Alexandr Blu. Send us tips, comments, questions or gripes to comments@odmcast.com. For partner or sponsor information, contact John Federico at http://newrules.com.