The JJS Podcast

In this episode of The JJS Podcast, host James Lezcano shares what he feels are some of the legitimate concerns about AI while dispelling some others.    Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/  Want to reach them directly? Send an email to info@jjsconsultinggroup.com. 

In this episode, host James Lezcano discusses the recent wave of layoffs impacting the tech sector, the likely reasoning behind it, and why there needs to be a broader conversation around rethinking the entire world of work dynamics. *Note: When James talks about reframing things into a net, he is not referring to what we commonly know today as the "social safety net," but rather a new normalized framework of expectations and relationships between employers and workers. Specifically, that it should not be taboo for a worker to hold full-time employment somewhere and also possibly hold a contract freelance gig somewhere else/running a side hustle. Instead, it should be assumed. The affiliate link to join MarketerHire mentioned in the episode can be found here: https://marketerhire.grsm.io/hnc3vn5dvzk9 Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/  Want to reach them directly? Send an email to info@jjsconsultinggroup.com. 

In this episode of The JJS Podcast, host James Lezcano analyzes Elon Musk's recent reversal on remote work and how it demonstrates that a broader acceptance of a remote-first future needs to happen sooner rather than later.  You can view the article about Musk's reversal here: https://www.seattletimes.com/opinion/musks-about-face-on-remote-work-shows-its-value-in-recession/ The other article by Tom Medema in Entrepreneur can be found here: https://www.entrepreneur.com/leadership/elon-musk-was-right-to-ban-remote-work-heres-why/437963 Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.

In this episode of The JJS Podcast, host James Lezcano chats with Kristen Corpion, Esq. of CORPlaw about best practices for effectively managing clients. CORPlaw is a Florida boutique business law firm focused on serving small businesses and entrepreneurs.  Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  Want to know more about CORPlaw? Check out their website! https://www.corplaw.us/ Want to reach them directly? Send an email to info@corplaw.us. 

In this episode of The JJS Podcast, host James Lezcano shares a simple five step process to build the foundation of shaping, or reshaping, the culture of an organization.  Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com. 

In this episode of The JJS Podcast, host James Lezcano shares why he feels we've entered into a new era where digital marketing and communications skills are just as business critical as the sales function was once considered. That's why he's announcing the launch of his new course, Strategic Digital Marketing & Communications, which can be accessed here. #digitalmarketing #digitalmarketingtips #digitalmarketingcourse #digitalmarketingjobs Want to know more about JJS? Check out their website! https://www.jjsconsultinggroup.com/ Want to reach them directly? Send an email to info@jjsconsultinggroup.com. 

After an impromptu hiatus host James Lezcano is back to discuss/shamelessly take advantage of the latest SEO buzzword, Quiet Quitting, (a phenomenon he has been talking about for some time now), and how the death-by-meetings culture contributes to it.    Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this follow up episode, host James Lezcano shares his insights on how Elon Musk's takeover of Twitter, Netflix's recent significant loss of subscriptions, and the failure of CNN+ are all related to the importance of effective communication.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode of The JJS Podcast, host James Lezcano discusses the concept of a Competition of Ideas, (often used interchangeably with the Marketplace of Ideas), and why growing limitations around it are likely what contributed to Elon Musk's recent decision to become Twitter's largest shareholder.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

Despite recent attempts by employers to entice workers back to the office with "firm dates" and desserts, the world of work simply will not return to its previous state. In this episode of The JJS Podcast, host James Lezcano shares his perspective on why the best talent in the workforce has no intention of giving up all they have gained in the past two years just to return to the way things were. Given this fact, along with recent reports that cases are rising yet again in some parts of the world, organizations that still need marketing and communication functions performed should consider enlisting the help of a full service agency like JJS Consulting Group. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode, host James Lezcano shares his thoughts on the failure of effective listening and how that may have contributed to the current crisis in Ukraine.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode of The JJS Podcast, host James Lezcano shares his thoughts on the true nature of truth and opinion, how they relate to the recent controversies surrounding both Joe Rogan and Whoopi Goldberg, and why we should be concerned.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.   

In this episode of The JJS Podcast, host James Lezcano shares why it's important to get the raw, external perspective on your communication challenges from a consultant that an employee simply cannot provide.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

The Great Resignation, The Great Reshuffle, or The Great Log On? In this episode of The JJS Podcast, host James Lezcano shares what he thinks is really happening in the world of work. Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode of The JJS Podcast, which is also the kickoff episode for the YouTube series as well, host James Lezcano shares a little bit about his background in strategic marketing and communications as well as the value proposition of JJS Consulting Group! Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode, host James Lezcano reflects on the things he's learned from 2021 and shares some predictions for 2022 from a business, marketing and societal perspective.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode, host James Lezcano gets candid about social marketing and how many small business owners make the mistake of inflating their social presence to a level that doesn't align with their actual operational capabilities.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode of the JJS Podcast, host James Lezcano shares his insights on the meaning of branding, the reasoning behind rebranding and how it all relates to the recent news of Facebook changing the name of its parent company to Meta.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode of The JJS Podcast, host James Lezcano discusses the growing rise of the side hustle, why that might be happening, how it could impact the future of the labor market and most importantly, how it should be done.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

Employees are either leaving their jobs or at the very least disenchanted. In this episode of The JJS Podcast, host James Lezcano discusses the growing importance of employee engagement since the corporate "game" so many thrived in is over.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode, host James Lezcano shares his insights on what he feels small businesses should be doing not only to get through the remaining months of the pandemic but in preparation for the post-pandemic era, given what we know from history.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

In this episode of the JJS Podcast, host James Lezcano discusses the vaccine mandates, why so many of those in the workforce are hesitant, the potential future impact on businesses and the importance of effective communications throughout it all.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

Too often, organizations implement a major change without properly considering how their population will respond, ultimately leading to a failed rollout. In this episode of the JJS Podcast, host James Lezcano shares the strategic approach to change management communications.  Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

After a nice long break, The JJS Podcast is back!  In this first episode of season two of The JJS Podcast, host James Lezcano shares his insights on why he thinks employers are insisting workers return to the office as well as The Great Resignation and how the two could possibly be related.  *Note: The mention of the productivity rate at 112.70 pertains to Nonfarm Labor and per the U.S. Bureau of Labor and Statistics. (Source: https://tradingeconomics.com/united-states/productivity) Want to know more about JJS? Check out their website! Want to reach them directly? Send an email to info@jjsconsultinggroup.com.  To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

At some point in your life, you will have to give a speech. Whether it's a business presentation or wedding toast, public speeches are an inevitable part of modern life. Speechwriting, however, is an art form. It has to contain the right balance of style and substance.  In this episode, host James Lezcano shares some quick tips on how to write a speech that slays.  Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.    

Most people agree that the remote work model will continue to exist in some form after the COVID-19 Pandemic. There are two groups who are in direct conflict over this reality: employers who fundamentally don't believe in the practice of remote work and workers who feel WFH keeps them more productive and allows for a better quality of life.  In this episode of The JJS Podcast, Host James Lezcano discusses the ways in which these two lines of thought can come together when it comes to working from afar.  Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

As a marketing & communications professional, one of the most critical aspects of the job is Executive Communications. Managing how executives, who are representing your organization, communicate with various audiences requires a lot of thought and intentionality. They must be prepared to get the right message across in any given situation.  In this episode, host James Lezcano shares a few quick tips on how to position your executives for success.  Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

In this episode of The JJS Podcast, Host James Lezcano provides valuable insight on the way modern public relations is conducted. Digital technology has led to the full democratization of media, turning everyone with a device into a potential outlet. There are tried and true methods of PR that can be applied to the modern environment and increase the reach of your content.  Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.

Imagine, if you will, a world where a disproportionate amount of the people working for companies are contractors rather than full-time employees. Also imagine the reason for this is because it is far more common to be an independent contractor performing a job for several companies that a machine cannot than it is to be one company's full-time employee whose total annual compensation can easily exceed the cost of automation. Host James Lezcano, Founder & CEO of JJS Consulting Group, discusses what he feels could soon be an economic future in which more and more companies are supported by smaller independent contractor resources rather than a staff made up full-time employees due to the sudden mainstreaming of telework coupled with the rise of automation.  Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.  

Host James Lezcano, Founder & CEO of JJS Consulting Group, shares a few tips on ways you can have a more memorable impact during a job interview: 1. Create talking points 2. Keep it conversational 3. Do not lie 4. Have questions for them 5. Research the company 6. Explain how you solve their problem Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

If you're an entrepreneur managing your own marketing or an expert in another field like Human Resources who has been recently tasked with marketing responsibilities, this episode is for you. Host James Lezcano, Founder & CEO of JJS Consulting Group, takes you through a few tips to quickly slap together a marketing and communications strategy.  Before you outline your marketing and communications strategy, you first must establish your objective, strategies and tactics in your capacity as marketer. What do you want to achieve, what's your plan to achieve it, what will you use to execute said plan? Then, you must follow a rudimentary four phase strategy:  Research Positioning Targeting Measurement Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com. 

Eventually, companies will need to refill some positions that were lost during the pandemic to sustain their operations. In today's episode, host James Lezcano, Founder & CEO of JJS Consulting Group, shares some things hiring managers should consider when scouring this very different labor market for candidates. 1.  Make It Easier to Apply 2. Candidates “Get It.” You Need to “Get It,” Too 3. Breaking News: People Don't Have to Live Near You or Work Onsite 4. Consider Contractors For Now 5. Rethink The Traditional Model of Pre-Determined Salary Range *Show edit: Host James Lezcano gave an example of selling apples for $2.00/$1.50 *each. He meant per pound. Want more JJS content? Check out the JJS Blog! Want to reach them directly? Send an email to info@jjsconsultinggroup.com. To contact the host, James Lezcano, email jameslezcano@jjsconsultinggroup.com.