Jordan helps photographers who HATE marketing. Are you grossed out by marketing yourself? Has Instagram become a full-time job? Do you constantly struggle to find the time for social media? Jordan helps photographers create new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business.
The world is telling you that we need MORE VIDEO CONTENT. And you're the face of your company, so...it's showtime!But how do I become a natural in front of the camera (without becoming a tool)?🥵 Go It Alone...As a cinematographer, I have sat behind the lens as powerful, multinational CEOs sit down and sweat their ass off - trying to get this script delivered properly. And they were using a teleprompter! My only thought in this scenario is... "I wish these folks could record this alone in a room without an audience."🕧 Find the time. Reserve the conference room. 🍕 Send your family off to go get pizza, and take this time for yourself. 💃 So Much Room for Activities...The best examples of newbies recording themselves is using a screencap software like Loom (https://www.loom.com). And why do they always look so natural? Because they have something to do. Sitting awkwardly in your spare bedroom trying to say something witty never works out. Instead, have something to do, something to show, something to read. Nearly all of my past livestreams have been led by a slide deck just off-screen. Here's an example:🪃 Fail, Fail, Fail...This is where having a second or third camera battery comes in handy. Hit record, and just let the camera roll. You're alone in your room - mess it up, start over, start from where you left off. Only you and your editing software will see all the mistakes.🎥 Create. Commit.Much like writing online for the first time, it's scary...you feel like you're free-falling and the whole world is watching. Hardly. 📚 TAKEAWAYS...Commit today that you're going to practice being on-camera. Commit that messing up is okay. And commit that you'll hit record button more than once. Subscribe at jordanpanderson.substack.com
It has nothing to do with when or how much you post... Subscribe at jordanpanderson.substack.com
As digital creators, naming our product is sometimes the last and hardest step of launching.Here’s a Magic Formula for naming any product…It’s with M.A.G.I.C.M - Make a Magnetic Reason Why ✨What’s the shorthand, juicy, sexy version of the RESULTS you can deliver with this product? Whenever you’re looking for a reason with your customers, always look for the emotional benefit. Tug at their heart or soothe the soul.And F*cking Sauce it up!Weight Loss = BELLY-SHREDDERReading Speed = MACH-ONE Page-FlipperA - Announce Your Avatar ✨Tell me who this is for and exclude everyone else. Your customers like being in a club all their own, and it makes copywriting SOOO much easier.Crank open that Marketing 102 textbook you had to buy for $450 to find some of those “marketing persona” names.Ex. Soccer Moms, Buff Nerds, IPA EnthusiastsG - Give Them a Goal ✨Your customers are on a journey. Your product is an accelerator to that journey. Now tell them where they’re headed when they use your product.The easy, obvious examples: Feel fit, Lose 10 Pounds, Earn More Income. You get it.I - Indicate A Time Interval ✨Much like in copywriting - time is on your side. Either add some urgency in your product’s name or turn time into your very own benefit.Ex. Earn 10X Income in 10 Days or LessC - Complete with a Container Word ✨Didn’t know what a container word was, but it’s essentially the tack-on word you use to make this product sound more than just a simple PDF or Zoom Link. Action words, bro.Ex. Blueprint, System, Masterclass, Challenge.Credit to Alex Hormozi (@alexhormozi) and his book $100M Offers - https://amzn.to/3C31f7wJordan P. AndersonP.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email. Subscribe at jordanpanderson.substack.com
⚠️ Warning: The Million Dollar Edit course will be closed down for good tonight at MIDNIGHT (roughly 16 hours from now).So if you're still on the fence, I'd grab your seat now, before it's too late.And remember, if you don't like it, we'll give you your money back.No questions asked.You Could Spend $50 on DoorDash…OR… 🍔The $49 to get started right now will be a fraction of what this course makes you in the long run of your editing career.You could go spend $50 on a fancy dinner, or a new outfit, or the latest new gadget...but those things fade. The $49 you could spend on this course is an investment in yourself, your business, and your future.If this information does a fraction of what I say it can do, it’ll still change your business forever and give you the advantage you’re looking for.So, you have 2 choices...invest a quick $49 in this program today and finally learn how to create videos that excite your audience into paying customers, and could help you turn $49 into $2,000....or $5,000 into $1,000,000......or, you can do nothing.And you’ll be in the exact same place you’re in right now.I’m guessing you like Option #1 better, or you wouldn’t be reading this email in the first place.Am I right?I don’t know about you...but Option #1 always leaves me off a lot happier.PRE-ORDER now and get 50% OFF - Go from $99 to $49Click Here Now to Purchase - https://geni.us/million-dollar-editAgain, this pre-order special will EXPIRE in 16 HOURS!If you’re still wondering what The Million Dollar Edit course is, how it will help you become the go-to video editor with your clients, or why you should grab it today, read the email below:Blow Your Clients Away with Your Next Editing Project… 🤩If you're currently an in-house or freelance video editor, and you're trying to further your career and wow your audience...then The Million Dollar Edit™ is exactly what you've been looking for.Whether you want to learn how to edit videos that bring in seven-figures, or simply to get your audience to watch to the very end...Then the system behind The Million Dollar Edit™ course has been perfected over the last 15 years, and is the same system that allowed me to create campaign after campaign that was able to bring in over $2,500,000 in sales.Keep The Jobs Rolling in… 📈Keep the video jobs rolling in and your clients happy…VERY happy.Like I said earlier, the line between success and failure is razor-thin. Having been there myself, I can tell you that it really all boils down to one thing...Finding the beat - the heart of the edit.Listen, if your clients are spending $50K+ on a video campaign, then are expecting you as the video editor to help double, triple or even 10X their return.And we've got a way to ensure you deliver every time.Throw That Macbook in the Trash… 💻🗑️Like I've said before...You don't need an expensive M1 MacBookYou don't need a RED CameraYou don't need a fancy film degree, andYou don't need to watch 1,000+ hours of tutorials on YouTubeWe've done all the heavy lifting for you.Being able to drive your audience into the buying process through the power of video is exactly what your clients are looking for…Which is why The Million Dollar Edit™ is here!This brand-new course will walk you through a proven step-by-step formula for video editors to produce million-dollar videos that get your audience AND your marketing team more excited than they've ever been.Get hired for that next project, become the go-to in-house video expert at your company, and be proud to say that you too have been able to create million-dollar edits.And it's ready today!Here's What You'll Learn Inside the Course… ✨The House Party DJ Method, a proven strategy that will crank up the emotional intensity.How to get my audiences excited enough to follow through and buyWhich types of editing styles you need to make my videos a slam dunkGetting your marketing team back on your side as their go-to video editorI know that we're all just ONE small tweak away from turning our dull, boring videos into multi-million dollar edits.Tap into the beat to get audience engaged to actually watch the video.That's all it takes.Like I said, The Million Dollar Edit™ is available to pre-order…FOR THE NEXT 16 HOURS.Enroll now and get a special 50% OFF - https://geni.us/million-dollar-editWhat You're About to Get… 🎁The Million Dollar Edit™ Course ($999 Value)Promo Project File ($2,999) Value)Editor's Cheat Sheet ($199 Value)The Video Strategy Checklist ($499 Value)...A Total Value of $4,696!!Quick Question for you…😀...If all this course did was finally get you just ONE video edit under your belt that got kudos from your marketing team or your clients...would it be worth it?...If all this course did was give you a better shot in the edit bay at creating a video that engaged your audience to watch to the very end...would it be worth it?...If all this course did was help you reach a new level of confidence in your editing abilities...would it be worth it?I sure hope so!So here's the deal... 🧻Pre-order The Million Dollar Edit™ and receive a special 50% OFF PLUS all the Bonuses that are going to fast-track you to becoming a Million Dollar Editor.You can get access for just $49 today.PRE-ORDER now and get 50% OFF - https://geni.us/million-dollar-editAgain, this pre-order special will EXPIRE in 16 HOURS…See you on the inside!JordanP.S. Here's the link to the checkout page AND a preview of the course library.Enroll Here for 50% OFF - https://geni.us/million-dollar-editPreview the Course Library - https://geni.us/million-dollar-courseP.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email. Subscribe at jordanpanderson.substack.com
Imagine if you were skydiving… ✈️You jumped out! 🪂IMMEDIATELY regretted it… 😱BUT magically appeared safely on the ground? 🎩💫Well, that technology is finally here!Introducing The Sexy Parachute Guarantee™…I'm not asking you to say "yes" or "no" today... 🤝I'm asking you to make a fully informed decision - that is all.The only way you can make a fully informed decision is on the inside - not the outside.So get on the inside and see if everything I say is true and valuable to you.Then, if it is, that's when you decide to keep it.If it's not for you...no hard feelings.But you can't make that fully informed decision now, the same way you can't buy a house without first looking on the inside.In 5 Minutes or 5 Months from now… ⏲️And know this...whether it's in 5 Minutes or 5 Months from now...if you aren't happy with the course, then I'm not happy.For any reason whatsoever, if you want your money back, you can get it because I only want to keep your money if you are truly happy.PLUS! You keep everything. 🛒📚😃The courses, the downloads, the bonuses - you keep access FOREVER.Your Student account won’t be cancelled because of a refund. And refunds are SUPER EASY.You email me at info@jordanpanderson.com or DM me (@jordanpanderson) one simple word: REFUND.(⭐Save this code: mailto:info@jordanpanderson.com?subject=REFUND&body=Refund)And Poof!In about 1.5 clicks, your money goes right back into your account. No questions asked.Refund on the spot.No questions asked.FAQsIs this for Freelancers or In-House Editor?This course is designed for ALL video editors who are looking to make themselves more valuable in this SUPER competitive video landscape.Do I need Adobe Premiere?Nope. I've been using Premiere for over 15 years (so I'm biased), but these lessons can be applied to any editing suite. The only thing you'll miss out on is the Premiere Project file.How long does this course take?They are eight lessons dripped out over the course of 5 days. Best practice is to start Day 1 on Monday and end on Friday.Does my course membership expire?We're in this forever. This is a self-paced online course, and you'll have access to it forever.What is your refund policy?Refund on the spot. No questions asked. Send the magic one-word email, and we'll handle the rest. The Magic Word: Refund.What You're About to Get... 😁The Million Dollar Edit Course ($999 Value)PLUS the BONUSES… ✨1) The Promo Project File ($2,999 Value)2) Editor's Cheat Sheet ($199 Value)3) NEW! The Video Strategy Checklist ($499 Value)4) MYSTERY BONUS #2 (Unlocked at 100 Pre-Orders)...A NEW Total Value of $4,696! 🎉My 3 Questions for you… ❓...If all this course did was finally get you just ONE video edit under your belt that got kudos from your marketing team or your clients...would it be worth it?...If all this course did was give you a better shot at creating a video that engaged more of your audience to watch to the very end...would it be worth it?...If all this course did was help you reach a new level of confidence in your editing abilities...would it be worth it?I sure hope so!Here's the deal once again... 📜Pre-order The Million Dollar Edit and receive a special 50% OFF, and you're going to fast-track yourself to becoming a Million Dollar Editor.You can get access for just $49 today.PRE-ORDER now and get 50% OFF - https://geni.us/million-dollar-editAgain, this pre-order special will EXPIRE in less than 3 days…See you on the inside!Jordan A.P.S. Here's the link to the checkout page AND a preview of the course library.Enroll Here for 50% OFF - https://geni.us/million-dollar-editPreview the Course Library - https://geni.us/million-dollar-course Subscribe at jordanpanderson.substack.com
Mwita Chacha: https://www.mwitachacha.com/links
Stephanie Shenton (@stephanieshentonphotography): https://www.instagram.com/stephanieshentonphotography/
Danielle Hickman (@_daniellephotog) - https://www.instagram.com/_daniellephotog/
Watch on YouTube: https://youtu.be/6SBnVPFrPqg Resources: How to Run Your Own Annual Review - https://medium.com/better-humans/how-to-run-your-own-annual-review-c5573637767c Yearly Planning Template - https://coda.io/d/Yearly-Planning-Template_dzd6Q46GVp6/Yearly-Planning-Template_suYSG#_lu4M5 August Bradley's Yearly Review - https://www.youtube.com/watch?v=n4t-IhQ-uoU
Laura Ritchie from Grit & Grace, Inc. joins us to talk all things wedding planning and how wedding photographers can get on the preferred vendor list. Website: http://gritandgraceinc.com/ IG: @gritandgraceinc
Want to know the 4 Secrets to Pricing Your Photography? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Rachel Britt is a new-age editorial wedding and elopement photographer based in Knoxville TN. Instagram: @rphotosforall TikTok: https://www.tiktok.com/@rphotosforall?lang=e Facebook: https://www.facebook.com/rphotosforall --- Want to know the 4 Secrets to Pricing Your Photography? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Want to know the 4 Secrets to Pricing Your Photography? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Want to know the 4 Secrets to Pricing Your Work? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Visit Hanna's site at https://hannawilsonphotography.com/ And of course, follow her on Instagram @hannaiwilson --- Want to know the 4 Secrets to Pricing Your Photography? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing Hanna Wilson is a wedding and elopement photographer for the adventurous in love. She serves North Carolina, Arizona, Colorado + Beyond!
Want to know the 4 Secrets to Pricing Your Work? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Want to know the 4 Secrets to Pricing Your Work? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Want to know the 4 Secrets to Pricing Your Work? DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing
Do you want to know the secrets to pricing your work?✨ DOWNLOAD The FREE Guide TODAY: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Do you want to know the SECRETS to pricing your work? ✨ DOWNLOAD The FREE Guide TODAY: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Download my Quick Guide to Pricing and Start Charging What You're Worth! DOWNLOAD The FREE Guide TODAY: https://www.jordanpanderson.com/pricing
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
August Bradley - Notion Life Operating System: https://www.youtube.com/user/augustbradley/playlists Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Grab the book here! https://amzn.to/3f8YKXC Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Being Fully Booked is NOT the goal. Raising Your Rates is the Goal. Learn How to Earn More as a Photographer: https://www.jordanpanderson.com/weddingpackage
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Charging What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://www.jordanpanderson.com/thinking/three-biggest-mistake-with-your-facebook-ads Unclear Call to Action (CTA) No Tracking Retargeting --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Grace Troutman (@gracetphotography) is a Midwest photographer, business mentor and is passionate about the real, the raw, and the authentic. Grace began slowly and organically mentoring a few photographers. It has completely changed her photography business for the better. Grace T. Photography - https://linktr.ee/gracetphotography Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://www.jordanpanderson.com/thinking/how-to-price-a-recurring-photography-gig It may be the dream of others or the nightmare of some - a recurring photography gig. The same client. Relatively the same subject matter. Over and over. --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Alexa Karen is a multi-passionate, Midwest photographer and business woman. Alexa and I discuss trusting your gut, rejecting the need for outside validation, and avoiding the pitfalls of newbie photographers. Alexa's Links on Links: https://msha.ke/alexakaren/ Alexa's Website: https://alexakaren.com/ Alexa's Instagram: https://www.instagram.com/alexakarenphoto/ --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://www.jordanpanderson.com/thinking/creating-scarcity-how-to-make-your-clients-run-not-walk At its core, scarcity is a persuasive technique that plays on our wild roots. It's the fear of losing out on a potential gain. We encounter it on a daily basis at grocery stores and Amazon. --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Betsy Yates is a classy badass jewelry designer out of Portland, Oregon. A few months ago, she discovered the power of the Kanban board, and she hasn't looked back. Foxtail Jewelry: https://foxtailjewelry.com/shop Instagram (@foxtailjewelry): https://www.instagram.com/foxtailjewelry/ --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://www.jordanpanderson.com/thinking/should-you-engage-with-price-shoppers You have all gotten this email: "Hi there! We were on your [Website/Instagram]. Can you send us your price sheet?" --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://www.jordanpanderson.com/thinking/price-isnt-price-its-confidence What if I told you that your market's average has nothing to with economics and everything to do with confidence? --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://www.jordanpanderson.com/thinking/how-much-do-you-pay-your-2nd-shooter You've got a big wedding shoot coming up and you need help with coverage. Obviously, you hire a 2nd shooter. But how much should you pay them? --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read More - https://jordanpanderson.substack.com/p/mind-over-matter-client-edition Do you ever feel like your client is taking forever to get back to you? They seemed really interested. The conversation was going great, they loved the work and the price you offered. And then…nothing. --- Do you struggle with pricing your wedding shoots? Download the FREE Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Read more - https://www.jordanpanderson.com/thinking/built-with-a-system-in-mind Whether it's your LUTs, your presets, your logos or your website - build with a system in mind. Stop making one-off gimmicks. Ask yourself how this photo, this webpage, this Instagram profile will fit into a larger, cohesive system. If it seems out of place, then it is. And your clients will notice before you do. --- Do you struggle with pricing your wedding shoots? Download the FREE Pricing Guide to Start Getting Paid What You're Worth! Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide
For photographers who HATE marketing, here's a short lesson plan -
Sam Ogborn (@onceandmoreco) is a digital marketer who has found huge success with TikTok. In under 30 days, she was able to amass over 20,000 followers with just a whiteboard, some trendy music, and her voiceovers. No dancing required. Listen to her podcast --> The Next Big Thing - https://www.instagram.com/thenextbigthingpod/ The Pricing Problem The problem many new photographers face is pricing their work, so they can stand out in the marketplace. Many of us wanted to blend in and be average. So we priced ourselves as an average photographer. What if I told you that there are a few little tricks you can do to increase your prices overnight! Sound impossible? Let me prove you wrong! ⤵️ The Wedding Photographer's Quick Guide to Pricing DOWNLOAD THE GUIDE - https://www.jordanpanderson.com/wedding-photographers-pricing-guide
Shell runs the A Courageous Beauty blog (@acourageousbeauty) and I wanted her perspective on working with photographers. How can photographers improve their working relationships with Influencers so that everyone involved succeeds? For photographers who HATE marketing, here's a short lesson plan -
For photographers who HATE marketing, here's a short lesson plan -
Amber has 100 days to launch her full-time photography business. She is quitting the 9-5 lifestyle and together we help her find some clarity and articulate the fuzzy, blurry spots. What We Discuss: Biggest Anxiety to Going Full-Time How to Make over $60K/year Perfecting Your Wedding Packages Building Your 3-Year Plan For photographers who HATE marketing, here's a short lesson plan -
Megan Wells (@megans_photography) is a traveling photographer specializing in couples & weddings & currently resides in New Mexico. Website: meganaaronphotography.com Instagram: @megans_photographyy_ For photographers who HATE marketing, here's a short lesson plan -
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