The Swag Coach™

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We are Josh and Mike, two swag guys who are a lot like you. Our biweekly “Distributors Helping Distributors” show (aka “DHD”) started as an informal talk show to help a few friends in the promotional products industry get through this crazy, upside-down e

The Swag Coach Program


    • May 19, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 55m AVG DURATION
    • 56 EPISODES


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    Latest episodes from The Swag Coach™

    Vol. 53 Product Trends to Help You CRUSH Your Q2 Sales

    Play Episode Listen Later May 19, 2022 57:40


    We will now shift to our industry products and how YOU can take advantage of them with your clients and prospects. Knowing how to pitch these trends is key to separating yourself from the competition, staying top of mind with your clients and successfully winning more deals, at higher margins. What can you do to stay on top of these product trends and start to leverage them? Well, you can join us for our next Distributors Helping Distributors (DHD) show when we are hosting Joe Haley, Product Editor (& industry guru) for ASI. Whether you are crushing your sales at the moment, or need some creative ideas to build up your sales pipeline, you will want to take an hour break and listen to our conversation with Joe. Joe Haley as our guest panelist, shared a few lessons learned that you can take back and leverage to make 2022 one of your happiest, and best sales years ever! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 52. The Global Economic & Financial Landscape Will Continue to Affect Our Promo Industry

    Play Episode Listen Later May 5, 2022 61:19


    Speaking of the world, it's not just challenges we face at home or in our business, but globale economics and events that are continuing to challenge our industry as a whole ... inflation, China import tariffs, Covid, the Russian-Ukraine war and the list goes on. When and how will these global pressures affect our industry? What can you do to get ahead of things and find the opportunities when things look so challenging? Chris Ruvo, Digital News Director for ASI has his finger on the pulse and will share his view of the global economic and financial landscape, and what that means for all of us as Distributors. Whether you are crushing your sales at the moment, or working your way through more challenging sales times, you will want to take an hour break and hear what Chirs has to say. Understanding how these economic pressures will continue to affect our industry will better prepare all of us as we work to navigate through this situation, so we can continue to grow. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 51. How Do You "Get Back On The Horse"?

    Play Episode Listen Later Apr 21, 2022 58:22


    Have you ever been thrown a "curveball" that has seriously rocked your personal or professional life? Whether you're new to the swag biz or a seasoned veteran, we all will encounter surprises and challenges in our lives, and businesses, that will affect. COVID has been one example but as we know there are many ways we can get knocked down. So how to you forge ahead and get back on your feet? This next Distributors Helping Distributors (DHD) show we are hosting Greg Clough, entrepreneur, investor and principal at Chain Bridge Financial Group. While Greg knows his way around running his own company, and like us, is in business-to-business sales & relationship building, what you may not know is Greg's own story and "entrepreneurial journey" ... and how he had to overcome the "curve balls" and personal health obstacles thrown at him to get back up, forge ahead and CRUSH IT in business, and life. Trust us, Greg's story will definitely leave you inspired, motivated and ready to tackle your swag sales! Aside from some great life lessons learned, Greg will also share a few best sales practices, tips and tricks that you can apply to your own swag sales. Afterall, isn't that why we gather as a community of distributors? To help one another move the needle forward in business, and life? So if life has thrown you a few lemons (don't worry, you are not alone!), let's turn those into some sweet lemonade, together. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 50. How Much Would You Pay to Land a New $100K Client?

    Play Episode Listen Later Apr 6, 2022 61:01


    We are bringing back Tiffany Tarr with DistributorCentral, to give us an in-depth tutorial of DC's tools, offered exclusively to us promo distributors at no cost, to save you money, close deals faster and build your book of business. Looking for a free alternative to ESP or SAGE product database or maybe you need an ecommerce website for your promo biz so your customers and prospects can order online? DistributorCentral offers these tools, for free, along with tons of other resources to help you with everything from client presentations to managing your promo business. We will take a deeper dive into the tools offered by DistributorCentral, and share the very best and most effective tools available, from our suppliers, to help you sell more product, fast and profitably. In my 25 years in this industry I have yet to meet someone as collaborative and supportive to our community of distributors whose sole goal is to help us grow our businesses. You don't want to miss Tiffany's interview and presentation. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 49 - Interested in Setting Up a Lead Machine for Your Swag Biz?

    Play Episode Listen Later Mar 16, 2022 58:49


    We've had some fantastic guests covering industry marketing tools to trends, as well as experts from outside our industry sharing best practices used by other sales reps and entrepreneurs to scale their own sales and businesses. Our show is all about access to learning and to the people who have "been there, done that", so we can all scale our own swag sales! Michael "Mikey G" Goldstein, serial entrepreneur and two-time DHD guest expert, shared with us his step-by-step approach for setting up a lead generating machine. While Michael is from outside our industry, he discussed the tools, strategies and lead generation systems he has used to build a massive pipeline of opportunities for his business-to-business sales efforts, for his company, SwitchPitch. Together, we will show you how to apply these strategies and tools to get, and close, more qualified leads for your own promo biz. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 48 - Want a "Nugget" to Help You CRUSH Your 2022 Sales?

    Play Episode Listen Later Mar 2, 2022 62:30


    One of the benefits of gathering at PPAI, ASI and other industry shows is the chance to learn what's going in within our industry, and the various ways others fellow distributors are selling to, and servicing, their client base. Who is implementing sales strategies that lead to repeat business and profit growth? Who is leveraging technology and industry tools to scale their sales and lead generation results? These are just a few of the topics we've discussed with Jeff Solomon and Jay Buselle, two industry veterans (& hosts of the show TACO Tuesdays), who have been tracking the latest and most important sales trends in our industry. Together we will share not only what's trending, but some "golden nuggets" you can take back to your distributorship to help you scale your sales in 2022. This is a show created exclusively for distributors, by distributors, giving you access to the experts, strategies and tools that are guaranteed to help you grow your sales! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 47 - Do You Know the Fastest Way to Make a Promo Sale

    Play Episode Listen Later Feb 16, 2022 68:38


    Would you agree that our suppliers know their products WAY better than we do? Did you know they spend millions of dollars not only sourcing and decorating products, but investing in marketing collateral and tools like product videos, case studies, vertical market catalogs and other tools? Why do they do all of this work ... because they are teeing it up for us, the promo distributor! Our suppliers are helping us help ourselves, showcasing to the end buyer, how to use their products to help with their own marketing, sales and business goals. They have done the work for many of us and all we have to do is present it to our network of clients and prospects. So if you want to close a sale fast, and profitably, wouldn't a supplier be THE best resource for helping you make that sale happen?!! As a follow up to our last DHD show, we are continuing the conversation around free marketing tools and services that YOU can leverage for your own distributor sales. We will take a deeper dive into the tools offered by our guest panelists from PromoCorner, and share the very best and most effective tools available, from our suppliers, to help you sell more product, fast and profitably. Amelia Madl and Brandon Pecharich from PromoCorner will present the very best, most effective supplier tools that you can leverage (for free) right now. Make 2022 one of your best sales years ever! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 46 - Want the Secret to Doubling Your Promo Sales in 2022?

    Play Episode Listen Later Feb 3, 2022 56:44


    If someone with a ton of industry experience offered to put together a marketing plan for your swag biz that was guaranteed to generate tens of thousands in new sales & dozens of new monthly leads, how much would you pay that person? Did you know you can get these services (& tools) at NO COST through our industry? That's right ... an All Star panel of industry executives joined us with one goal in mind ... to help you! Tiffany, Bryony and Amelia will be sharing tools, techniques & resources, completely free to you, that are guaranteed to help you grow your sales in 2022. As the saying goes, "knowledge is power". You have a toolbox of resources available to you right now. Learn how to leverage them so you can CRUSH your 2022 sales. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 45 - Are YOU Ready for the 2022 Promo Sales Battle?

    Play Episode Listen Later Jan 20, 2022 59:12


    Happy New Year and we have a great DHD lineup in store for you in 2022! Having trouble gearing up for a new sales year? Need a few weapons to take with you into the swag sales battle so you can start strong, and position yourself to have your best sales year ever? We definitely do and it's why we kicked things off with our guest panelist Oksana Esberard, author of the book "Next Level You" and Founder of SattvaMe. Oksana shared the tools her company uses to help their clients step off the stress and anxiety ledge & into the space of wellness and inspiring work! If you're going to CRUSH your swag sales in 2022, you need to be in the right headspace, with the right mindset. It starts with silencing your inner critic and elevating your mental and emotional well-being! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 44 - Want to Know What Your Swag Biz is Worth?

    Play Episode Listen Later Dec 2, 2021 70:11


    Have you thought about selling your promo business or client book? Do you know what it's even worth? Or what kind of deal you could get? If you are considering an exit plan (now or in the future), and you want some professional advice on how to maximize the sale of your business, then you don't want to miss this DHD webinar. We have lined up an All Star panel of experts, who, collectively have bought (and sold) hundreds of promo distributorships. In our final DHD Show of 2021, learn from our industry pros that can help you maximize the sale of your business! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol 43 - What Biz Model Best Suits Your Needs?

    Play Episode Listen Later Nov 18, 2021 64:56


    We are THRILLED to announce that DHD is now PPAI MAS approved! Earn 1.0 MAS credits for every webinar participated! And while the credits may be enticing, the real thrill is hosting 2 industry titans, Jo-an Lantz, CEO of Geiger, and JoAnn Gilley, CEO of Overture. Are you a 1099 or W-2 type of sales person? Maybe a swagapreneur who wants to run their own shop? There are so many ways to effectively run a business in our industry ... from outsourcing your back office to working as a rep for a larger company to leveraging technologies and buying groups. What best suits your needs? And which will help you grow your sales and business? Together we will be discussing the different types of business models, support services and strategies available to us as sales reps and distributors. Learn some of the best practices these industry leaders are deploying within their own companies, and how you can do the same for your own promo sales efforts and distributorships. Get some fantastic industry insights, get your MAS credits and learn from our industry leaders! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 42 - Want to Maximize Your Sales Performance?

    Play Episode Listen Later Nov 4, 2021 29:44


    When it comes to selling swag, do you ever find yourself getting in your own way? Maybe stuck in your own head, "getting ready to get ready"? And it's now starting to affect your promo sales results and productivity? Don't worry, you are not alone and we have definitely got you covered! A VERY SPECIAL GUEST panelist to DHD - Julie Lopez, serial entrepreneur, psychotherapist and author of "LIVE EMPOWERED!" will be sharing some of her research, and best tips, for helping us all get out of our own heads and maximize our performances. Let's get empowered together as one big community! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 41 - Need More Leads?

    Play Episode Listen Later Oct 20, 2021 59:08


    Do you have a system for generating leads for your promo business? Do you have quality leads flowing into your business every week? If yes, listen in on 2 wildly successful promo peers who are crushing the lead gen side of their businesses in two completely different ways. We are eager to learn from you AND share some "nuggets" from our special guest panel of promo experts who will discuss their strategies for generating leads, each and every week. Want to learn from some of the best and most successful in our industry? Then here's our "Lessons from the Edge" Series (Part 2) on “Distributors Helping Distributors” webinar. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 40 - Want the Secret to CRUSHING Your Q4 Sales?

    Play Episode Listen Later Oct 6, 2021 31:24


    Q4 is upon us and it's time to start selling Holiday gifts (if you haven't already) and closing out 2021 on a high note. What are you doing to finish your year strong? How are you scooping up those year end projects and budget dollars before someone else does? We are bringing special guest panel of multimillion dollar producers with BIG plans for crushing their Holiday and Q4 sales. Want to learn from some of the best and most successful in our industry? Watch this “Distributors Helping Distributors” webinar, as we launch our "Lessons from the Edge" Series. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 38 - Can Starting a Podcast Help Your Promo Biz?

    Play Episode Listen Later Sep 2, 2021 65:00


    In this “Distributors Helping Distributors” webinar, we hosted 2 serial entrepreneurs and podcast gurus … David “Gonzo” Mammano, host of the The Gonzo Experience podcast AND Marc “Bueller” Ronick, CEO of iRonick Media, a podcast production company. While podcasting is the latest craze, David and Marc have been involved with podcasting for years, and shared their experience when it comes to effectively setting up, and leveraging (for monetary purposes) a successful podcast. We discussed how to apply these best practices to the promo industry and leverage a “top of the funnel tool” that can help separate you from the competition, and position you and your business as an authorty in the eyes of your clients and prospects. Want to learn how the podcasting pros do it? Listen in! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 39 - Frustrated with Stock Issues & Turnaround Delays in our Industry?

    Play Episode Listen Later Aug 20, 2021 29:54


    In this “Distributors Helping Distributors” webinar, we host Parvaneh Frilot, Steve Gelernter and Christopher Ruvo, 3 subject matter experts from our industries largest suppliers, who will share what they are seeing on the front line, and strategies for overcoming these supply chain and delivery delays. There ARE suppliers who saw this coming way before many of us distributors did, and they are prepared and can help you! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 37 - Do You Remember the Ad "Reach Out & Touch Someone"?

    Play Episode Listen Later Jul 21, 2021 65:35


    In this “Distributors Helping Distributors” webinar we are hosting multimillion dollar producers and industry veterans Cliff Quicksell and Paul Zafarana. Together, they have set up touch marketing campaigns to open doors, stay top of mind, and close millions in sales with their promo clients and prospects. Want to know how they did it and continue to do it, year in and year out? --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 36 - Want to Be a Multi Million Dollar Promo Rep?

    Play Episode Listen Later Jul 7, 2021 26:27


    This “Distributors Helping Distributors” webinar we are hosting Christopher Ruvo, award winning B2B journalist who heads up Digital News for ASI. If there's one thing Chris knows well, it's the facts behind what it takes to make it in this promo business. He has interviewed countless multimillion dollar producers for his articles, and done extensive research on the best sales strategies to pursue and markets to target. He will be sharing details of what he knows to be the truth when it comes to CRUSHING the sales in our industry. Chris shares some fantastic insight to help us all get more strategic, and productive, with our sales efforts. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 35 - Are You Leveraging Your Promo Super Powers?

    Play Episode Listen Later Jun 16, 2021 35:54


    This “Distributors Helping Distributors” we are hosting not 1, but 2 entrepreneurs, whose companies specialize in servicing our promo industry - Bill Martin with Market-Max, and Amanda Corey with From the Desktop. Both companies offer services that can help you make more promo sales. How? By freeing you up so you can focus on the revenue-generating tasks, and relationship building efforts, that the million dollar producers in our industry are doing. Do you want to make more profitable sales? Do you want to tap into your unique abilities and "super powers" that will lead to more sales, and more fun, for you? In order to make this happen, we need to lean on the people, and companies, in our businesses that can free us up. Bill and Amanda shared some fantastic insight, and tools, to help us all get more productive with our sales efforts. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 34 - Do You Drive Your Schedule or Does Your Schedule Drive You?

    Play Episode Listen Later Jun 2, 2021 61:21


    This “Distributors Helping Distributors” we are hosting Stephanie Zafarana, executive coach and President of Encore Consulting. Do you think you are as productive as you could be? How much time are you spending on revenue generating activities for your promo biz? Have you been in the biz a while and need a tip or two to better organize yourself, and drive your sales efforts? The economy is open for business and the opportunities are there - what are you doing to drive your schedule and utilize your time more efficiently so you can scoop up these sales? If you're stuck, or simply looking for how others are getting into a daily/weekly routine for their swag sales, this webinar will be worth your time. Stephanie shares some fantastic insight, and tools, to help us all get more organized, more productive and more "in rhythm" with our sales efforts. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 33 - Want to Hear a 6X Best Selling Author on Sales Effectiveness?

    Play Episode Listen Later May 19, 2021 45:12


    This “Distributors Helping Distributors” webinar we are hosting Thomas Freese, the six-time best selling author of The Secrets of Question Based Selling. As Founder and President of QBS Research, Inc., Tom Freese is considered to be one of the foremost authorities on business development strategies, competitive positioning, and sales effectiveness training. He has worked with many Fortune 500 clients & their sales teams, including IBM, Merrill Lynch & Northwestern Mutual Life. Do you ask the right questions when prospecting? Do you know how best to establish credibility with a new buyer? How do you effectively drive the sale and close the deal? Tom shares his QBS Process, a PROVEN sales method with step-by-step techniques, to help you open more doors, and close more sales! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 32 - How Do You "Push On Through"?

    Play Episode Listen Later May 6, 2021 61:37


    This “Distributors Helping Distributors” webinar we are hosting Bill Petrie, a former executive with HALO and PromoCorner, who recently launched his own promo marketing firm, Brandivate. While Bill knows his way around our industry, what you may not know is Bill's own story and "promo journey" ... and how he had to overcome the "curve balls" and obstacles thrown at him to get back up, forge ahead and make a success of himself. Trust us, Bill's story will definitely leave you inspired, motivated and ready to tackle your swag sales! Aside from some great life lessons learned, Bill will also share a few industry tips and tricks when it comes to content marketing and the promotion side of things to help you connect with more end buyers, and get more sales. Afterall, isn't that why we gather as a community of Distributors? To help one another move the needle forward in business, and life? So if COVID has thrown you a curve ball, or life has presented some challenges affecting your own swag career, you are not alone. Join us as we learn more about Bill's story and his lessons learned, and turned, into great success. As well as a few other "tips and tricks" to help you scale your promo sales right now. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 31 - Did COVID Force You to Make a "Promo Pivot"?

    Play Episode Listen Later Apr 21, 2021 29:39


    We are hosting Wendy Ferber, fellow promo distributor and entrepreneur who will be sharing her story about how she and her husband pivoted their own promo business by selling VIRTUAL products. That's right - she has created virtual events and other virtual products that her clients are spending tens of thousands of dollars on. Talk about pivoting in a profitable way! We will be discussing some great products (and services) YOU can add to your toolkit to help you "Sell Beyond the Swag". We all have customers we deal with on a regular basis ... what else could they be buying from you? What additional products and services, beyond promo, can you offer? Join us as we learn more about Wendy's story and her virtual event platform. As well as a few other "pivoting tips and tricks" to help you scale your promo sales right now. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 30 - How Good Are You At "Thinking Outside the Box"?

    Play Episode Listen Later Apr 7, 2021 29:25


    We are bringing in a truly one-of-a-kind entrepreneur and "outside the box" thinker - Aaron Perlut, partner of Elasticity, a brand marketing and reputation management firm. Aaron is also the host of "The Loud Out Music Podcast", author of F!!CK Your Formula , lead singer for the band Atomic Junkshot, and Chairman Emeritus of The American Mustache Institute, an advocacy group protecting the rights of all mustached Americans. We will be discussing best practices for "Disrupting a Commoditized Market". Is there a better market than our promo industry? Not sure how to be a disrupter and shake things up to your advantage? Join us as we learn from one of the best who will show us exactly how to make that happen for your own promo business. Whether you think of yourself as unique, most promo buyers think of us as a "dime a dozen". And promo as a commoditized industry. We have discussed ways to separate ourselves from the competition. Now we will dig deeper into this topic and discuss how YOU can get the attention, and respect, of your buyers and prospects. Whether your promo sales are humming right now or you are looking for new ways to get things rolling again, you're guaranteed to pull a nugget or two from what will be an informative, funny and entertaining hour as we welcome Aaron to DHD! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 29 - How Do You Separate Yourself from your Promo Competition?

    Play Episode Listen Later Mar 17, 2021 37:11


    The days of being an "order taker" are over. If you want to sell volume, profitably, and compete against the biggest players in our industry, you need to get strategic and proactive. We will discuss this and a whole lot more! Whether you are newer to the industry, or have been around the block (like we have!) for decades, we guarantee you will pick up some great tips to help you separate yourself in the eyes of your buyers, and position yourself for success and sales growth. The US economy is opening up, employees are starting to go back to their offices and the timing is PERFECT for you to scale your sales and leave this pandemic far behind. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 28 - Do You Know What Your Swag Biz is Worth?

    Play Episode Listen Later Mar 3, 2021 35:32


    We are bringing in promo industry M&A expert Jamie Watson. Jamie is a partner with Certified Marketing Consultants and will be sharing some best practices on how BEST to position your promo biz for sale (or hand off). Maybe you've worked in this industry for decades and are ready to retire? Maybe you have a family member you want to hand the business off to? Or a potential buyer to sell the business to? Whether you are thinking about selling, retiring or just looking to tighten things up for a future transaction, Jamie will share her insight on how you can maximize the value of your book of business and help you get the best return on years of hard work. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 27 - Want to Hit a Home Run of a Sale in 2021?

    Play Episode Listen Later Feb 17, 2021 33:20


    We are bringing in motivational speaker and sportscaster Joel Goldberg. Joel is the official Host and In-Game Reporter for the Kansas City Royals. He will share success stories & show us how the little things we do can add up to big home runs in life, and business. If you too are tired of selling small orders to small clients, or feeling stagnant with your own sales growth, listen as Joel shows us how to think, and swing, like a Major Leaguer, in going after the big sales and accounts that are ripe for the taking! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Vol. 26 - PPP 2.0: Getting Your Piece of the 2nd Round of Stimulus Money

    Play Episode Listen Later Feb 4, 2021 59:06


    Watch the second round of Stimulus Money approved by Congress and learn what are the opportunities to get "your piece of the pie" and "in" on the PPP 2.0 forgivable loans. Get some answers regarding your eligibility to participate, and be forgiven, of these NEW Fed loan programs, from our guest panelist, Tenley Carp, Stimulus 2.0 expert, serial entrepreneur and former Asst General Counsel at the U.S. General Services Administration. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 25) - Insights & Predictions for the 2021 Economy

    Play Episode Listen Later Jan 20, 2021 65:30


    With a new President and new Congressional leadership in place, changes are coming. What will those changes be and how will they affect our economy, our industry and our promo sales? What can we do to get ahead of the things and CRUSH our 2021 sales? Get some answers and key insights from our guest panelist, Roger Arnold, nationally-known economist and futurist. This is Roger's second time joining DHD and was one of our highest rated guest panelists from 2020. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 24) - Making it Work Under One Roof

    Play Episode Listen Later Jan 6, 2021 59:09


    Learn the best practices for organizing our virtual work and learn-from-home environments from the President of Educational Connections, Ann Dolin. Get things done by following the most effective ways for us to organize ourselves, and our kids, when it comes to virtual work and learning. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 23) - Sales & Action Planning to Help You CRUSH Your 2021 Promo Sales

    Play Episode Listen Later Dec 16, 2020 63:33


    Are you done with Covid? We are too! Let's move forward, TOGETHER, and start planning for a MUCH better year! Now is the time to set your goals, and make a plan that takes advantage of all of these best sales practices we have been sharing with you. Why? So you can ABSOLUTELY CRUSH Your Promo Sales in 2021! In this webinar, we host Nema Semnani, CEO of Precision Sales Consulting, a Sandler Training Company, dedicated to helping individuals and companies (just like us!) increase profitability through scalable sales & action planning techniques. He is fantastic (we have seen him speak) and you will take away some GREAT tips and tricks to help you get organized, and ready! Download: EOS-VTO - 1 Year Planning Tool --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 22) - Year-End Tax Strategies for Promo Products Distributors!

    Play Episode Listen Later Dec 2, 2020 65:11


    Dreading year-end tax prep work? Eager to minimize tax liability...but want to stay out of hot water with the IRS? Need to know tax law changes for 2020? Did you know expenses you claimed for PPP loan forgiveness might not be tax deductible...and the wrong move could trigger an audit? Our expert panelist guest is Tanner Adams, CPA. Tanner specializes in helping small business owners to build wealth and keep it through better financial management and tax reduction strategies. Tanner is Michael's personal and business tax accountant, and he's helped Michael to lock down his tax strategies, build audit-proof tax filings, and keep more of his income! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 21) - PPP Loan Forgiveness & Stimulus 2.0 ... Get Yours!

    Play Episode Listen Later Nov 18, 2020 61:04


    Wondering if you are going to have to pay back your PPP Loan? Maybe you didn't get in on round 1 and want to know if you'll get another shot for a PPP Loan with a second round of stimulus money coming out? Our expert panelist guest is Ami Kassar, CEO of MultiFunding, LLC, author of "The Growth Dilemma" and freelance reporter for Inc Magazine. With the election behind us, Ami will discuss what to expect with PPP loan forgiveness, and how the second round of stimulus money can potentially benefit you and your promo business. Ami Kassar has dedicated the last two decades of his career to ensuring that business owners and entrepreneurs get the best possible financing to grow their businesses. In his work as a public speaker, Kassar has helped thousands of business owners and entrepreneurs. Download: PPP Loan Forgiveness Workbook --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 20) - Q4 SALES CRUSH 2.0

    Play Episode Listen Later Nov 4, 2020 64:02


    We have discussed a lot of ways to build your sales and manage your way through COVID. This webinar is about bringing it all together, and FINISH 2020 on a high note. Exactly what a swag coach would do! Want to know how to sell a company store? Maybe what to say to big company prospects you are trying to get into? How to qualify a buyer before spending your time researching & presenting ideas? These are some questions we answered during the webinar as we discussed the VERY BEST SALES PRACTICES you can use right now to absolutely CRUSH your sales. Download: Cheat Sheets & Best Practices --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 19) - Q4 SALES CRUSH!

    Play Episode Listen Later Oct 21, 2020 63:30


    Did some say Holiday gifts? Maybe you have sold them in the past, maybe not. It doesn't matter because THIS year will probably go down as one of the BEST year's ever to sell custom Holiday gifts. WHY? Because of those year end budget dollars that have gone unused. Because team morale is down & Holiday parties are all getting cancelled. You buyers HAVE to do something and you have a HUGE opportunity to be their "go to" vendor for Holiday Gifts! Want to Learn What Holiday Products You Can Sell? How to Pitch the Sale? And Get their Holiday Gift Business? In this show, we discussed how to ask for the business, what types of products to offer (e.g. Holiday gifts) and how to leverage supplier services (e.g. kitting/drop shipping). NOW is the time to start selling Holiday Gifts before it's too late. Download Employee Gift Ideas --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 18) - Get Your Piece of the Swag Pie

    Play Episode Listen Later Oct 7, 2020 61:38


    NOW is the time to go after those year end budget dollars! Unused marketing, event & HR budgets are bigger than ever before ... and about to get spent down. Are You & Your Promo Business Ready to Get Your Piece? What is your plan and approach to scooping up these dollars and crushing your sales for the 4th quarter? No plan? No worries ... we got your covered! Learn from Brooks Bowman and Jill Oppolo, our 2 guest panelists, who will share their approach to scooping up year end budget dollars. We will discuss how to ask for the business, what types of products to offer (e.g. Holiday gifts) and how to leverage supplier services (e.g. kitting/drop shipping). A GOLDEN opportunity awaits all of us in the promo industry. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 17) - Compete (& WIN) in Promo Sales like you're in the NBA

    Play Episode Listen Later Sep 16, 2020 56:13


    Think it's competitive out there selling promos? Cut throat competition to overcome? Anyone and everyone going after the same clients and projects you are? If you think promo sales are tough to compete and win at, try doing it in the NBA! Join us as we learn from NBA agent Doug Neustadt and NBA player Shelvin Mack, our 2 guest panelists, who did just that ... and learn what it takes to compete, and win, in a hyper-competitive environment like the NBA. We will take these lessons learned and share how YOU can apply them to successful scale your own sales and promo businesses. You don't want to miss this webinar! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 16) - Redefining How Work Gets Done - Automate and Delegate with Outsourcing, Virtual Assistants and Tech Tools

    Play Episode Listen Later Sep 2, 2020 63:05


    I'll share with you a secret to how Josh and I get a LOT of work done - faster and cheaper than most promotional products distributors. This "secret" allows us to operate like a company with lots of employees, while avoiding the headaches and cost of hiring. Our secret is automating and delegating using technology and virtual assistants. Right now, we have a team of three young college graduates in Bangladesh working on a swag project - at $3 an hour. We have two college grads in the Philippines doing a variety of tech and marketing functions, for not much more than US hourly minimum wage. These eager, talented pros are available "on demand." Amazing! We combine the use of our virtual assistants with some really cool, low cost (or free) tech tools that give us a huge competitive edge. This week, Josh and I interviewed the guru who taught us a lot about automating and delegating to grow a small business, Brad Stevens. ​​​​​​​​​​​​Brad Stevens is THE authority on using tech and virtual assistants to create efficiencies most can only dream of. Brad is is a global keynote speaker and has shared the stage with icons including John Maxwell and Deepak Chopra. Brad has also advised business and civic leaders including Martin Luther King III. For his philanthropic efforts, a documentary film featured his business and he was selected to run a think-tank on Economic Growth and Decent Work for All at the United Nations. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 15) - Leveraging LinkedIn to Generate Swag Leads

    Play Episode Listen Later Aug 19, 2020 69:19


    Struggling in this new sales environment? Need fresh leads to fill your swag sales pipeline? LinkedIn is the world's #1 business-to-business social medial platform. Josh and I have used it for years to successfully build our swag customer base. LinkedIn guru Bill McCormick joined us to show how to use LinkedIn to attract, teach and enage prospective buyers of promotional products. Learn how to leverage LinkedIn productively and profitably! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 14) - Crushing the MYTH of Time Mgt

    Play Episode Listen Later Aug 5, 2020 63:37


    Too much on your "To Do" list? Struggling with "time management?" Day filled with fire drills? This week with guest Andy Bailey we will crush the myth of time management and teach you techniques to help you focus, prioritize and get life done! Andy is a serial entrepreneur who launched one of the fastest-growing businesses in America. His columns appear in Forbes, Huffington Post, SmallBizDaily, and AllBusiness. Andy will teach you how to cut through the daily logjams like a hot knife through warm butter!. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 13) - Get Your Sales MOJO Back!

    Play Episode Listen Later Jul 15, 2020 63:56


    Get Your MOJO Back & CRUSH Your Promo Sales! Have you lost your "swagger" with declining sales over the past few months? Need a little "mojo" pick-me-up? YOU ARE NOT ALONE! Many of us, along with our promo sales, are suffering. What can you do to get re-energized, re-motivated and re-focused? How are you going to get that confidence back and start making profitable sales again? Get these questions answered (& more) ... Join Josh and Mike, The Swag Coach Team, as we interview the Founder of The Hot Mommas Project, GWU Business School professor (and Harvard Business School grad!), Kathy Korman Frey, who will share her research, and leadership experience, in helping entrepreneurs just like you, increase their confidence, courage and results. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 12) - Leveraging Student Interns UPDATED

    Play Episode Listen Later Jul 1, 2020 63:30


    Learn how to LEVERAGE Student Interns to help Grow Your Promo Sales and Business. Join Josh and Mike, The Swag Coach Team, as we interview Michael “Mikey G” Goldstein, serial entrepreneur and CEO of SwitchPitch, who shares with us how he has added student interns as a resource in helping generate millions in sales. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 11) - CRM Systems & Tracking Your Sales Pipeline

    Play Episode Listen Later Jun 17, 2020 65:07


    Learn what CRM Systems can do for you in helping you scale your sales, and which ones are the best fits for you and your sales business. Join Josh and Mike, The Swag Coach Team, as we interview Linda Trude and learn the answer to the question: “CRM Systems, to have or not to have?”!!! --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 10) - Opening New Doors in a Virtual Sales World

    Play Episode Listen Later Jun 3, 2020 66:07


    Learn the 5 key & PROVEN steps you can take, during this virtual economy, to open doors and close sales. Join Josh and Mike, The Swag Coach Team, as we interview best selling author and Chief Door Opener Caryn Kopp, who gives us the play-by-play to these 5 Steps for Sales Success. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 9) - Loving Your Business

    Play Episode Listen Later May 27, 2020 61:58


    Remember the excitement you felt when you started your swag business? The world seemed full of possibilities back then. You can feel that way now – no matter what's going on with the economy. Join Josh and Mike, The Swag Coach Team, as we interview nationally-known entrepreneur coach and business guru Debbie King to understand the steps you can take to regain that magic feeling. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 8) - PPP 2.0

    Play Episode Listen Later May 20, 2020 65:19


    Still Need a PPP loan? Need to know how to get 100% forgiveness IF you did get one? Join us and Holly Turner, former SBA asst exec administrator, who will be sharing more details on how to get PPP $ if you have not already (there IS loan $ still out there), as well as how to get the $ forgiven if you did get PPP $. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 7) - The "New Normal"

    Play Episode Listen Later May 13, 2020 60:42


    As the curve flattens and state economies begin to re-open, will things go back to as they were? What will be the “new normal” as businesses re-open, and set up systems to protect their employees and personnel? Roger Arnold, economist and futurist, weighs in share to tell us what that “New Normal” will look like, and where the best opportunities lie for our swag businesses. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 6) - A Gold Rush for Suppliers?

    Play Episode Listen Later May 6, 2020 60:51


    Selling PPE in the Gold Rush … a gift from our supplies. A gift? That's right … it's our suppliers who pivoted first, changing their production to PPE products to meet the booming demand. Learn how one supplier did it, and how's it benefiting our promo businesses. Todd “Toddy” Gabel, founder of Toddy Gear, joins us to share his story and lessons learned. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 5) - The Gold Rush (PPE 2.0)

    Play Episode Listen Later Apr 29, 2020 60:07


    Selling PPE in the Gold Rush, from the buyers' perspective. While 90% of distributors are experiencing sales declines of 50% or more, 10% are having career-record sales months in the PPE Gold Rush. Panelists from the Society of Human Resource Management (SHRM) and the Economic Advisory Committee of Governor Larry Hogan explain PPE from the buyers' perspective and how you can join the ranks of those benefiting from this once-in-a-lifetime opportunity. --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 4) - How to Pivot & Make Profitable Sales

    Play Episode Listen Later Apr 22, 2020 62:06


    Our panel of $1M front-line promotional sales experts help us figure out how to pivot and leverage industry supplier products and services such as PPE, waived drop ship fees, etc. to fill our pipelines. What are they doing differently to adjust and prosper in this economy? --- Support this podcast: https://anchor.fm/theswagcoach/support

    Distributors Helping Distributors (vol 3) - Best Practices for Selling Personal Protective Equipment (PPE)

    Play Episode Listen Later Apr 15, 2020 62:49


    The massive industry realignment into PPE sales is explained from the perspective of two senior executives from Geiger and Brown & Bigelow. Based on their direct interactions with factory suppliers and a macro view of orders and challenges faced by their sales reps, how are they responding - vetting PPE suppliers, managing deliveries, setting expectations? --- Support this podcast: https://anchor.fm/theswagcoach/support

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