Podcast appearances and mentions of patrick mckenna

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Best podcasts about patrick mckenna

Latest podcast episodes about patrick mckenna

The Classic Red Green show Podcast
Episode 28 - Recieptathon- The Classic Red Green Show Podcast

The Classic Red Green show Podcast

Play Episode Listen Later Mar 29, 2025 70:14


Today's  episode is Episode 28 - RecieptathonWe are back for another monthly installment of the Red Green Show, courtesy of Season 2. In today's episode things are appropriate timewise as we get into tax season - and this is no different for the Lodge. Only we get to see Doc put forward his plan on tax savings by way of made up reciepts. Will Red and Harold join in on this plan? Listen in to find out.We have our news segment, our malebag makes an appearance with a listener mail and I give a bit of a monologue which I am excited about. Teaser: I may have another pod in the works! Grab some Merch!!!!⁠⁠⁠⁠⁠⁠Red Green Show Shop⁠⁠⁠⁠⁠⁠And being into season 2 means having another fun episode thanks to our  sponsor - Rail Line Designs.And the episode of the week as always!⁠⁠⁠⁠⁠⁠https://jefff380.wixsite.com/raillinedesigns⁠⁠⁠⁠⁠⁠Check us out online - ⁠⁠⁠⁠⁠⁠Classic Red Green Show Page⁠⁠⁠⁠⁠⁠Red Green Fans Facebook PageToday's Links:Tom Green Countryhttps://rogersmovienation.com/2025/02/23/series-review-a-canadian-comic-moves-to-a-farm-tom-green-country/Patrick McKenna is back with Season 2 of The Tradeshttps://www.tv-eh.com/2025/02/10/craves-hit-original-comedy-the-trades-heads-back-to-work-march-14/Yardbarker talks to us about the 20 greatest Canadian showshttps://www.yardbarker.com/entertainment/articles/the_20_best_canadian_tv_shows/s1__41923118#slide_20And thanks to you the listener for your continued support!

Eagle Eye News On Demand
(AUDIO): "Missouri Times" publisher Scott Faughn appears on "Wake Up Mid-Missouri"

Eagle Eye News On Demand

Play Episode Listen Later Nov 25, 2024 14:03


The Missouri Highways and Transportation Commission (MHTC) announced this month that 40-year state Department of Transportation (MoDOT) veteran Ed Hassinger is MoDOT's new director. Mr. Hassinger replaces former MoDOT director Patrick McKenna, who resigned in September and serving almost nine years in the role. "Missouri Times" publisher Scott Faughn joined us live on 939 the Eagle's "Wake Up Mid-Missouri" this morning to discuss MoDOT and state legislative politics. Mr. Faughn is not impressed with Mr. Hassinger's appointment and only sees Ed staying on as director for a year or two. Mr. Faughn believes State Rep. Donnie Brown (R-New Madrid) could be the next director of MoDOT in a few years:

Red Robinson's Legends
Legends of Comedy: Rich Elwood

Red Robinson's Legends

Play Episode Listen Later Nov 24, 2024 19:58


Rich Elwood was a Vancouver radio personality, actor, stand-up comedian and comedy club owner. His comedy career started doing Bill Cosby routines in front of his Grade 7 class and he polished his act in Toronto's notorious Yonge Street strip clubs. "They were a good training ground," he told the Vancouver Sun's Lee Bacchus, "You would have about 200 guys out there all yelling 'Bring out the broads!' You had to be good or you'd be doing the last 10 minutes to heckles and boos." Rich says, "Doing standup was always a blast. However, bands typically didn't care for standup warmups. In one case, the last thing they said to me before going on was 'Keep it short and don't touch our equipment.' I was only going to do five minutes and would not need to touch their gear, but it became a twenty minute set that ended in me giving myself a cymbal crash. 'Don't say don't to a comedian', I said to them coming off. I opened for many acts over the years including Tom Jones (a class guy and very gracious), The Righteous Brothers (quiet but nice), Howie Mandel (a super person and very funny), Dennis Miller (very bright), The Temptations (very cool people) and Ray Charles, who was so nice to me and I was very much in awe of him. Man, did he have stories!" Punchline's was the first real comedy club in Vancouver. Robin Williams, Jerry Seinfeld, Jim Carrey, Norm Macdonald, Howie Mandel and other greats all headlined. Rich also opened the door to up-and-coming comics Ryan Stiles, Rick Ducommun, Patrick McKenna and many more. His Vancouver radio career in Vancouver included CFUN (as DJ Rich Kelly) and CKNW as a talk show host. He was MC for Red's 50th Anniversary In Radio celebration in 2004, and he would also step in for Red on CISL's morning show. Among Rich's acting roles over the years was a part in Adam Sandler's Happy Gilmore in the mid-1990s. After getting out of the club business, he was an in-demand corporate comic and producer. Rich wrote comedy for the hit political series Double Exposure, and he developed several TV projects with writing partner Patrick McKenna. Rich Elwood died on December 2, 2021 at the age of 67. Old friend John Oliver says, "One of the funniest people I have ever known and a true friend. A risk-taker, an entrepreneur who never quit in his efforts to bring quality comedy to Vancouver." Tom Jeffries replaced Rich at CFUN: "He was most gracious and we had so much fun when he ran Punchline's. A very talented and hilarious man ― I miss him. I was blessed to call him a friend." Recorded in Vancouver in 2013.

Eagle Eye News On Demand
(AUDIO): Incoming Missouri Senate President Pro Tem Cindy O'Laughlin appears on "Wake Up Mid-Missouri"

Eagle Eye News On Demand

Play Episode Listen Later Nov 8, 2024 13:28


Missouri Republicans will once again have a 24-10 supermajority in the Senate in Jefferson City in January 2025. The 24 GOP state senators have chosen State Sens. Cindy O'Laughlin (R-Shelbina) as President Pro Tem and Tony Luetkemeyer (R-Parkville) as Senate Majority Floor Leader. O'Laughlin is the first female who will serve as Senate President Pro Tem. She joined us live on 939 the Eagle's "Wake Up Mid-Missouri", telling listeners that it's an honor. Some of her legislative priorities include education, public safety and the economy. She also wants to see the 34 state senators in Jefferson City work together as a team. She also expressed her frustration with former state Department of Transportation (MoDOT) director Patrick McKenna, for not visiting rural areas and roads in northeast Missouri. She also discussed the issue of initiative petition reform during the live interview:

Eagle Eye News On Demand
(AUDIO): Missouri Senate Majority Leader Cindy O'Laughlin (R-Shelbina) appears on "Wake Up Mid-Missouri"

Eagle Eye News On Demand

Play Episode Listen Later Aug 14, 2024 15:12


Republicans currently have a supermajority in the Missouri Senate, with a 24-8 margin. There are two vacancies in districts that happened when Governor Mike Parson (R) appointed then-State Sens. Greg Razer (D-Kansas City) and Lauren Arthur (D-Kansas City) to posts. Missouri Senate Majority Leader Cindy O'Laughlin (R-Shelbina) is expected to be Senate President Pro Tem in January 2025. Her district includes Randolph and Monroe counties in the 939 the Eagle listening area, and she joined us live on "Wake Up Mid-Missouri." Senator O'Laughlin tells listeners that education reform and public safety, especially in St. Louis, will be top priorities for Senate Republicans in 2025. She says children need to be taught to read and to do math. Transportation was also a key topic during the interview: she's been critical of outgoing state Department of Transportation (MoDOT) director Patrick McKenna. Senator O'Laughlin voted against the bipartisan gasoline tax that Governor Parson signed into law. She tells listeners that MoDOT has not done enough for rural roads in northeast Missouri and across outstate Missouri. She adds that MoDOT has not spent money wisely. Senator O'Laughlin tells listeners that the next MoDOT director needs to get out of the office in Jefferson City and see rural Missouri more:

Eagle Eye News On Demand
(AUDIO): Governor Mike Parson discusses primaries, Panama trade mission and MoDOT on "Wake Up Mid-Missouri"

Eagle Eye News On Demand

Play Episode Listen Later Aug 9, 2024 11:38


Missouri's governor says no other governor has appointed five people to statewide offices. He's pleased with Tuesday's GOP primary, where Lt. Governor Mike Kehoe won the gubernatorial nomination and Andrew Bailey and Vivek Malek won the nominations for attorney general and state treasurer, respectively. Governor Mike Parson joined us live on 939 the Eagle's "Wake Up Mid-Missouri", telling listeners that Tuesday was a good day. Governor Parson describes Mr. Kehoe, Mr. Bailey and Mr. Malek as people who came from humble beginnings and have a strong work ethic. Governor Parson also spoke about his international trade mission to Panama, which starts tomorrow morning and runs through Tuesday. Governor Parson says Missouri exported $37 million in products to Panama in 2023. He says agriculture will be a key topic in Panama. Governor Parson says he will also visit Missouri National Guard members who are participating in a multinational exercise focused on ensuring the free transit of commerce through the Panama Canal. He notes the Missouri National Guard has participated in a state partnership program with Panama since 1996. Governor Parson says he'll also meet with representatives of Kansas City Southern, which operates the rail track up and down the Panama Canal. The governor has praised the 2023 merger between between Canadian Pacific Railway and Kansas City Southern, which established the first and only single-line transnational railroad linking Canada, the United States and Mexico. The company is based in Kansas City. Governor Parson also praises retiring state Department of Transportation (MoDOT) director Patrick McKenna:

Life Changing Questions Podcast
230: The Secret to Digital Marketing Mastery With Patrick McKenna & Kevin Bees, Profit Maximisation Expert

Life Changing Questions Podcast

Play Episode Listen Later Aug 7, 2024 32:15


Patrick is a digital marketing specialist with over a decade of experience, he has managed more than $1 million in ad spend, generating 79 million ad impressions and over 120,000 conversions and sales. His expertise includes designing landing and product pages, building complete lead generation systems, and managing PPC campaigns that drive significant profit for clients.    He is proud to be a Google Partner with multiple certifications and over 79 million ad impressions in my Google Manager account allowing for incredible insight into a number of industries. I have worked with a diverse range of companies, including Google, Arvato, Cardell Media, Communicate Marketing, Quantikal, Hireacamera, Wildcat Ink, Gofusing, and many others.    Patrick McKenna shared in this episode: How his dads business went under during the 2008 sub prime mortgage collapse, and how that led him to learning digital marketing The importance of re-marketing and how to advertise to people who have to opted in (by dealing with the objections they may have). Why your database is more valuable than your bank account How he learnt to generate profitable leads for his dad and other businesses How he is in a unique position to interpret what Google wants when they make changes to SEO and PPC rules What makes a good digital marketing campaign The importance of creating an emotion in your audience Emotion creates demand and makes a brand memorable What conversion attribution is and why it is important The principal of successful digital marketing and why it needs to be an ecosystem How google certificated him in their standards, so he knows their system on a very detailed basis The power of putting yourself in the shoes of your prospect Lead funnel - why you need to understand different levels of offers. Low commitment offer at the top of your funnel eg free offer and send people to these with Low cost ad campaigns on LinkedIn, etc Create a customer journey to get them to ascend through your funnel and offer them more valuable products and services. The importance of working hard and being honest as a way to create trust and referrals.  His Life-Changing Question:  “Are you bringing value?” And much more…    Resources Mentioned In The Show: www.canvasmarketingsolutions.com  patrick.mckenna@canvasmarketingsolutions.com If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

BriouxTV: The Podcast
One Man Treasure Ron James

BriouxTV: The Podcast

Play Episode Play 55 sec Highlight Listen Later Jul 1, 2024 35:40


Man it was fun heading down to Niagara last October and catching up with Ron James. He was shooting season two of his comedy series 1 Man's Treasure, which is up now and streaming on Bell Fibe.If this episode sounds different it is because it was shot outside in a park, and simply recorded on a Pixel phone. There is some reflection here about getting older, or, as James says, being in the "third quarter in the game and you're still trying to find the purpose in life."Ron needn't look any further; his is to make others laugh. We were joined by actor-comedian-philosopher Pat McKenna, another Second City survivor who co-stars on the series. Guests this season include Jayne Eastwood, Paul Sun Hyung Lee, Tony Nappo and others. A dilly of a conversation. Pull up a lawn chair and listen in.

Play The Game
#246 - Sam Monville & Pat McKenna | Paintball Stats

Play The Game

Play Episode Listen Later Apr 17, 2024 89:30


Paintball Stats are back and in full force! Sam Monville and Patrick McKenna join us to talk about the importance of stats and the bright future ahead. They are keeping data on so many different metrics to provide an overall player rating which opens the doors for fantasy sports, great stories and is a huge step in legitimizing our sport. JOIN THE DISCORD:https://www.patreon.com/bePatron?u=34554029PTG SHOW SPONSORS:LONE WOLF PAINTBALL: https://www.lonewolfpaintball.comHORMESIS PAINTBALL: https://hormesispaintball.com/HKARMY: https://www.hkarmy.com/David Roque: CPA Assistant AHSBIZ@GMAIL.COMSupport the show

Agentic Shift
Patrick McKenna, DMI Partners

Agentic Shift

Play Episode Listen Later Mar 18, 2024 30:52


We talk to Pat McKenna, CEO of DMI Partners, a 100 person agency based in Philadelphia that focuses on affiliate and CRM marketing. Pat tells us why they tend to offer a single solution service offering to clients, why it's important to maintain quality as you scale, the one sentence that describes his agency culture, what he means when he says you should avoid a zero sum agency, why differentiation matters, and how COVID forced him and a client to make an incredibly fast pivot.

BriouxTV: The Podcast
Steve Smith is back as Red Green

BriouxTV: The Podcast

Play Episode Play 55 sec Highlight Listen Later Feb 19, 2024 50:03


One of Red Green's favourite sayings is, "If the ladies don't find you handsome, they should at least find you handy."Steve Smith may be the handiest fella ever in the history of Canadian television. Inspired by that ol' TV fishin' pal Red Fisher, Smith crafted Red Green out of duct tape and suspenders. The Red Green Show had humble beginnings out of Hamilton, Ont.'s CHCH, eventually airing 300 episodes over 16 seasons stretched across five different stations and networks, including CBC and 100 PBS affiliates in the U.S.Smith used to appear on PBS pledge breaks and say, "If you like our show, send a little money. If you don't like it, send lots of money so they can afford something better."Now 78, inductee Smith returns to Hamilton Feb. 23 in a live tribute show as part of the week-long Canadian Comedy Hall of Fame festivities. See him in person along with his Red Green co-stars Patrick McKenna (nephew Harold), Peter Keleghan and Jeff Lumby as well as comedy road warrior Ron James.Catch up with Smith first as my guest on a fun episode of brioux.tv: the podcast. And keep your stick on the ice!

Dial the Gate
219: Patrick McKenna ("Jay Felger")

Dial the Gate

Play Episode Listen Later Nov 17, 2023 55:10


The professor is in! We welcome "Jay Felger" himself, actor Patrick McKenna to our show to answer questions LIVE. Savor the moment, people. Savor the moment.

Scott Thompson Show
What do you think of The Beatles' new song?

Scott Thompson Show

Play Episode Listen Later Nov 2, 2023 62:52


The Hamilton Today Podcast with guest host Scott Radley: The Oak View Group, Hamilton Urban Precinct Entertainment Group, and the City of Hamilton announced this morning that they have signed a deal to begin major renovations in the spring of 2024 with a reopening by fall 2025. Patrick McKenna is bringing his fellow improv comedy veterans, Neil Crone and Kevin Frank, into his home city tonight for the first performance of the ‘The Yes Men' in Hamilton, ever! Ontario's Ministry of Environment, Conservation and Parks (MECP) has approved an extension to allow for the completion of in-water work at Chedoke Creek. The Beatles have released a new song... with the assistance of artificial intelligence to clean up the old vocals. How does that make us feel? The Bernardo transfer earned public outcry as well as apparently a deluge of letters to the Prime Minister's Office. Bobby Knight, the legendary basketball coach, has died at the age of 83. We talk with one of the many people whose life he touched. Writing in the Globe and Mail, Oded Haklai says that “Many have raised concerns after multiple student groups on university campuses issued alarming statements that characterized the massacres perpetrated by Hamas against Israeli civilians on October 7 as ‘legitimate resistance' and part of the ‘decolonization struggle,' insinuating that the victims were to blame for the atrocities committed against them. In response to these statements, some university administrators censured transgressing university clubs.” The Ontario Government has unveiled its Fall Economic Outlook. Guests: Tim Leiweke, CEO of the Oak View Group, former president and CEO of Maple Leaf Sports & Entertainment, former President and CEO of Anschutz Entertainment Group Patrick McKenna, one of The Yes Men; comedian, actor, producer, also known for his work on ‘The Red Green Show,' ‘Traders,' and the Documentary ‘ADHD and Loving It?!' Cari Vanderperk, the City of Hamilton's Director of Watershed Management Eric Alper, Publicist and music commentator Ari Goldkind, Toronto criminal lawyer, legal expert, media commentator Glen Grunwald, former General Manager of the Toronto Raptors, former athletics director at McMaster University Oded Haklai, Professor of Political Science at Queen's University Michael Veall, Professor Economics at McMaster University, Academic Director, Statistics Canada Research Data Centre Host – Scott Radley Content Producer – William Erskine Technical/Podcast Producer – Ben Straughan News Anchor – Jen McQueen Want to keep up with what happened in Hamilton Today? Subscribe to the podcast! https://megaphone.link/CORU8835115919

CANADALAND
Alive At Ten

CANADALAND

Play Episode Listen Later Oct 23, 2023 37:40


At ten years old, the Canadaland network has had its share of successes: investigative journalism, powerful accountability interviews, thoughtful analysis, critique of the media when it's at its worst, and telling the weird, often untold stories about Canada. It has also had a few misses, like hiring the voice actor for Lisa Simpson to advertise for the company.Today's episode features a few segments from the recent live show at the Hot Docs Podcast Festival, with hosts Mattea Roach, Jonathan Goldsbie, Allison Smith, Karyn Pugliese, Arshy Mann, and popular Short Cuts co-host Jan Wong interviews Jesse Brown.Host: Jesse Brown Credits: Tristan Capacchione (Audio Editor and Technical Producer), Bruce Thorson (Senior Producer), Annette Ejiofor (Managing Editor), Karyn Pugliese (Editor-in-Chief)Special Thanks: Crystal MacDonell, Michael Robinson, Patrick McKenna and the rest of the Hot Docs team who helped coordinate the event. Further reading: The Canadaland Guide to Canadaland — Simon & SchusterSofaless! Indigo customers stand up — The Globe & MailJournalist Jesse Brown is quick to expose the failures of Canadian media. But what about his own? — The Globe & MailCanadaland staff file to unionize — CWA CanadaCanadaland's 2022 Transparency Report — CanadalandSponsors: Elijah Craig, Article, King's UniversityIf you value this podcast, support us! You'll get premium access to all our shows ad free, including early releases and bonus content. You'll also get our exclusive newsletter, discounts on merch at our store, tickets to our live and virtual events, and more than anything, you'll be a part of the solution to Canada's journalism crisis, you'll be keeping our work free and accessible to everybody.You can listen ad-free on Amazon Music—included with Prime. Hosted on Acast. See acast.com/privacy for more information.

Wise Decision Maker Show
#134: Communication Is Key To Being a Remote-Friendly Company: Patrick McKenna of DMi Partners

Wise Decision Maker Show

Play Episode Listen Later Jun 29, 2023 15:28


In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Patrick McKenna, CEO of DMi Partners, who discusses why communication is key to being a remote-friendly company.You can learn about DMi Partners at https://www.dmipartners.com/

Monday Moms
New bill directs universities to implement human trafficking awareness training

Monday Moms

Play Episode Listen Later Mar 31, 2023 3:03


Virginia Gov. Glenn Youngkin recently signed a bill that will require public higher education institutions to develop and implement a human trafficking awareness and prevention training program for first-year students to take during orientation. Del. Emily Brewer, R-Isle of Wight, introduced House Bill 1555 which was signed into law on March 17 by Youngkin. The measure is identical to Senate Bill 1373, introduced by Sen. Jill Holtzman Vogel, R-Fauquier. Patrick McKenna, co-founder of the Virginia Coalition Against Human Trafficking, said this bill is important for first-year students entering college. “It's critical that they understand traffickers' means and methods and how...Article LinkSupport the show

The Partnership Economy
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators

The Partnership Economy

Play Episode Listen Later Feb 28, 2023 28:52


In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of his impressive industry expertise during the episode, offering his perspective on how the partnership channel has changed over the last two decades. He also explains how the challenge now lies with attribution, incrementality and effectively finding new customers, sharing a helpful breakdown on how to build successful partnerships with affiliates, commerce, content partners and creators.This podcast episode was produced by Quill.

The Partnership Economy
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators

The Partnership Economy

Play Episode Listen Later Feb 28, 2023 28:52


In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of his impressive industry expertise during the episode, offering his perspective on how the partnership channel has changed over the last two decades. He also explains how the challenge now lies with attribution, incrementality and effectively finding new customers, sharing a helpful breakdown on how to build successful partnerships with affiliates, commerce, content partners and creators.This podcast episode was produced by Quill.

JLE
Casey Anthony Acquitted

JLE

Play Episode Listen Later Dec 14, 2022 69:57


We have to talk about Casey Anthony. The truth is,  there are at least two sides to every story. 2022 is the year Casey Anthony chose to tell hers. Once branded by the media as a “bad mom” and “baby killer” Casey tells all about what really happened to her daughter, Caylee Anthony in Where The Truth Lies  now streaming on Peacock premium.Disclaimer: complete spoilers and trigger warnings

FriendsLikeUs
Genelle Williams From The Film “Delia's Gone”

FriendsLikeUs

Play Episode Listen Later Nov 9, 2022 74:30


Genelle Williams has been working steadily as a Lead or Series Regular currently playing Lucy on 3 seasons of the NBC series Family Law. She can also be seen in the feature film Spiral (Lionsgate) playing the role of Lisa Banks alongside Chris Rock and Samuel L. Jackson. Select credits include: Delia's Gone (eOne) in the role of Delia alongside Marisa Tomei and Stephan James, Bitten (Space, 2 seasons), Remedy (Global, 2 season) alongside Enrico Colantoni and Patrick McKenna, and Warehouse 13 (SyFy, 4 seasons) with Eddie McClintock. Genelle can soon be seen as the lead role of Reilly in the Lifetime movie Christmas on Mistletoe Lake. Genelle received a Gemini Nomination (2007) for Doomstown – Best Performance in a Lead Role, Dramatic Program or Mini-Series. Always hosted by Marina Franklin - One Hour Comedy Special: Single Black Female ( Amazon Prime, CW Network), TBS's The Last O.G, Last Week Tonight with John Oliver, Hysterical on FX, The Movie Trainwreck, Louie Season V, The Jim Gaffigan Show, Conan O'Brien, Stephen Colbert, HBO's Crashing, and The Breaks with Michelle Wolf.  

TrueAnon
The Game Part 5: The Return (trailer)

TrueAnon

Play Episode Listen Later Oct 12, 2022 4:20


To hear the full episode, subscribe at patreon.com/TrueAnonPod ---------- We travel to Sandpoint, Idaho, and attempt to get in touch with Monarch School owner Patrick McKenna.

Veteran On the Move
Facet Wealth with Patrick McKenna

Veteran On the Move

Play Episode Listen Later Aug 29, 2022 36:17


This week Joe is joined by Army Veteran, entrepreneur, and co-founder of Facet Wealth, Patrick McKenna. Patrick served as an officer in the Signal Corps and actively planned for his transition from Active Duty attending graduate school before entering the civilian workforce. He shares his entrepreneurial journey; starting in finance on Wall Street to working at a tech startup before launching his own businesses. Patrick discusses what entrepreneurs need to know before they get started and the unique soft skills that Veterans can leverage. He explains the inspiration behind and mission of Facet Wealth and how it is different from other financial planning services on the market. Learn more about Facet Wealth here.   About Our Guest  Patrick McKenna is an experienced entrepreneur and angel investor, having generated more than $1B in exits over his career. Prior to Co-Founding Facet Wealth, he founded HighRidge Venture Partners to invest in companies based outside Silicon Valley, and he was a co-founder and an executive at technology companies including NexRep, Keniks, and LiveOps. Patrick is widely recognized as an expert in technology-enabled services and the future of work. Before entering the tech world, Patrick worked in M&A at Morgan Stanley and served four years as a lieutenant in the U.S. Army. In addition, he founded One America Works to encourage growing tech companies to open offices in cities across the United States and launched Catalyst Opportunity Funds to leverage the Invest in Opportunity Act to bring more investment to overlooked communities across America. Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.     About Our Sponsors Sabio If you're considering a job in software engineering, I highly recommend checking out Sabio. Sabio is a Coding Boot Camp and Developer Community that's been training veterans since 2013 and can help you transition to a full-time career in tech within a few months! Sabio is not your average bootcamp—in just 17 weeks, you'll not only learn to code, but gain real-life experience and graduate ready to start a real, high-paying tech job Visit sabio.la/onthemove to learn how you can use your VA benefits to enroll.   Navy Federal Credit Union  Becoming a member at Navy Federal Credit Union lets you experience more. From everyday commutes to your next big vacation, the Flagship credit card earns you 3X the points on travel, so you can get rewarded for wherever you're headed next. Plus, this premium travel card has a low annual fee of $49 and 2X the points on all purchases outside of travel; meaning, the rewards don't have to end even when the vacation does. The Flagship credit card also comes with up to $100 in credits toward TSA Precheck or Global Entry and reimbursement on an annual Amazon Prime membership.  Learn how you can earn up to 3X points on travel and more with the Flagship credit card at navyfederal.org. At Navy Federal, our members are the mission.     Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published over 445 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on...

Play The Game
147 - Patrick McKenna | Houston Heat Offensive Coordinator

Play The Game

Play Episode Listen Later Jul 6, 2022 144:15


Patrick McKenna is the Offensive Coordinator for Houston Heat and former head coach of Baltimore Revo and Tampa Bay Damage. He is driven by analytics and is paving the way for a more in depth staff in professional paintball. He is also involved with the URPL which is a league designed to bring the youth into our sport.  Support the show

Work In Progress
WorkingNation @ SXSW EDU: Building new innovation hubs

Work In Progress

Play Episode Listen Later May 3, 2022


In this episode of Work in Progress, we take a closer look at cities that are creating tech innovation centers outside of the traditional hubs of Silicon Valley and Boston. In March, WorkingNation partnered with SXSW EDU to bring together a fantastic panel looking at the subject: Building Innovation Hubs Outside of Silicon Valley. PBS Newshour anchor and senior correspondent Hari Sreenivasan moderated the panel for us. Our panelists were Patrick McKenna, founder of One America Works; Nicholas Lalla, co-founder and managing director of Tulsa Innovation Labs; and Erick Gavin, director of Venture Miami. You can listen to the conversation here. Episode 229: Building Innovation Hubs Outside of Silicon ValleyHost & Executive Producer: Ramona Schindelheim, Editor-in-Chief, WorkingNationProducer: Larry BuhlExecutive Producers: Joan Lynch and Melissa PanzerTheme Music: Composed by Lee Rosevere and licensed under CC by 4.0 Download the transcript for this podcast here.You can check out all the other podcasts at this link: Work in Progress podcasts

Work In Progress
WorkingNation @ SXSW EDU: Building new innovation hubs

Work In Progress

Play Episode Listen Later May 3, 2022 58:20


In this episode of Work in Progress, we take a closer look at cities that are creating tech innovation centers outside of the traditional hubs of Silicon Valley and Boston. In March, WorkingNation partnered with SXSW EDU to bring together a fantastic panel looking at the subject: Building Innovation Hubs Outside of Silicon Valley. PBS Newshour anchor and senior correspondent Hari Sreenivasan moderated the panel for us. Our panelists were Patrick McKenna, founder of One America Works; Nicholas Lalla, co-founder and managing director of Tulsa Innovation Labs; and Erick Gavin, director of Venture Miami. You can listen to the conversation here. Episode 229: Building Innovation Hubs Outside of Silicon ValleyHost & Executive Producer: Ramona Schindelheim, Editor-in-Chief, WorkingNationProducer: Larry BuhlExecutive Producers: Joan Lynch and Melissa PanzerTheme Music: Composed by Lee Rosevere and licensed under CC by 4.0 Download the transcript for this podcast here.You can check out all the other podcasts at this link: Work in Progress podcasts

The KWOS Morning Show with Austin Petersen and John Marsh

Patrick McKenna the director of MODOT is interviewed by Hal Dulle about Missouri transportation issues.

Kreative Kontrol
Ep. #653: Dorothea Paas, Brian Borcherdt, Anyika Mark, Ruth Belay, Ani Castillo on Long Night

Kreative Kontrol

Play Episode Listen Later Dec 3, 2021 57:07


This episode of Long Night with Vish Khanna was recorded before a live studio audience at St. Anne's Anglican Church in Toronto, Ontario during Long Winter on Friday November 26, 2021. The theme was unaffordable living and the prospect of unviable cultural livelihoods in cities like Toronto, and our guests were author and cartoonist Ani Castillo, Anyika Mark and Ruth Belay from Black Urbanism Toronto, musician Brian Borcherdt from Holy Fuck and Dusted, and musician Dorothea Paas. Live audio salvaged by Patrick McKenna and vish. Produced by vish and Long Winter. Photos by Shane Parent. Supported by you on Patreon, Pizza Trokadero, the Bookshelf, Planet Bean Coffee, and Grandad's Donuts. Support Y.E.S.S. and Black Women United YEG. Follow vish online. Support this show http://supporter.acast.com/kreative-kontrol. See acast.com/privacy for privacy and opt-out information.

Build Better with Anastasia Barnes
Transforming a Historical Landmark into a Resource for the Community with Jason Jewhurst and Patrick McKenna

Build Better with Anastasia Barnes

Play Episode Listen Later Nov 7, 2021 30:38


On season 2, episode 10 of the Build Better podcast, Anastasia welcomes Jason Jewhurst, partner and principal at Bruner/Cott Architects, and Patrick McKenna, senior project manager at Community Solutions, to talk about the adaptive reuse conversion of the former Swift Gold Leaf Factory in Hartford, Conn. Jewhurst and McKenna share how they reimagined the factory into a venue generating opportunities for job creation and training, educating youth, improving resident health, and spurring economic growth, and how the conversion of these historical buildings can serve as an example for future preservation projects.

Total Car Score
S2E65: MINI´s WTF 20 years after returning to the United States

Total Car Score

Play Episode Listen Later Nov 1, 2021 18:06


In this episode we travel to Thermal, California to celebrate MINI´s 20th. anniversary after returning to the United States and talk to Patrick McKenna, Head of Marketing, Product, Events and Strategy at MINI USA to figure out what is their version of #WTF

Total Car Score
S2E65: MINI´s WTF 20 years after returning to the United States

Total Car Score

Play Episode Listen Later Nov 1, 2021 20:21


In this episode we travel to Thermal, California to celebrate MINI´s 20th. anniversary after returning to the United States and talk to Patrick McKenna, Head of Marketing, Product, Events and Strategy at MINI USA to figure out what is their version of #WTF Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Tipping Point With Zach Yentzer
Patrick McKenna on ADU's and Ruben Navarrette on the Biden Administration's Afghanistan pullout

Tipping Point With Zach Yentzer

Play Episode Listen Later Sep 1, 2021 51:28


Zach discusses Alternative Dwelling Units in Tucson with guest Patrick McKenna. Then nationally syndicated columnist Ruben Navartette joins Zach to discuss the Biden Administration's Afghanistan pullout.

Counsel to Counsel - Career Advice for Lawyers
Episode 69-Lessons Learned from David Rosenblatt-The Managing Partner Who Outlasted Them All

Counsel to Counsel - Career Advice for Lawyers

Play Episode Listen Later Aug 22, 2021 41:42


There are many paths to success in a law firm.  I've emphasized on this podcast that growing your practice is a good place to start.  Having your own clients gives you a sense of ownership that is hard to achieve when you are just servicing firm clients.  If you have your own book of business, there is more opportunity to focus on the work you enjoy and the clients you like.   For some, getting involved in the management of a firm is another way to find more fulfillment.  But it is not for everyone. I once heard someone say that managing a law firm is like being the only fire hydrant in a town filled with dogs. David Maister and Patrick McKenna put it another way in their book First Among Equals.  When you are running a professional services firm, you must lead through influence rather than authority. In this episode, I have a great conversation with David Rosenblatt who has been one of the longest serving Managing Partners in the Boston legal market.  He has served as Managing Partner at Burns & Levinson since 1998. During that time, David has seen a lot of changes in the practice of law and a lot of changes at his own firm. A few months ago, the firm announced that David would be stepping down from the role in 2023 and I thought it would be a great opportunity to speak to David and get him to reflect on his experience. In this episode, we talk about David's career, the changes he has seen, what has been most fulfilling for him, what advice he has for lawyers thinking about law firm management, and a host of other topics.

Growth Unscripted
Facet Wealth Co-Founder & Executive Chairman: Patrick McKenna

Growth Unscripted

Play Episode Listen Later Aug 12, 2021 52:25


On this week's episode, Patrick joins Carolyn to discuss building a hybrid work culture at LiveOps “before hybrid was cool,” how talent is everywhere, why companies shifted to hybrid work faster than he expected, cost of living compensation adjustments, bringing remote teams together, how investors have changed which companies they invest in, and how remote work builds meritocracy.

Compelled: Fighting the Injustice of Human Trafficking
Sex Work and the Law: The Complicated Conversation

Compelled: Fighting the Injustice of Human Trafficking

Play Episode Listen Later Jul 21, 2021 22:56


In our Season 4 finale, Jacob speaks with Patrick McKenna about the complicated and nuanced argument for & against decriminalization, criminalization, and legalization of sex work. Freedom 4/24 is a nonpartisan 501(c)3 non profit. We believe every human life deserves to be free from exploitation and trafficking. We'd love to hear from you! Follow us on Facebook and Instagram or shoot us an email at info@freedom424.org. Be sure to subscribe to this podcast and leave a written review where ever you are listening! Resources: Virginia Coalition Against Human Trafficking: www.vcaht.org Criminal Record Relief Petition: https://actionnetwork.org/petitions/httpsvcahtorgtakeaction?source=direct_link --- Support this podcast: https://anchor.fm/freedom424/support

The Enlightened Executive
How to Overcome Your Fear of Failure (feat. Patrick McKenna)

The Enlightened Executive

Play Episode Listen Later Jul 5, 2021 29:34


Who would you be without your ambition to attain success? Is your ambition driven by the need to create financial stability or make your mark on the world? Many leaders would candidly cite those motivators as the reason for their success.   Patrick McKenna was no different. He had built his incredibly successful career as an investor and entrepreneur — motivated by a desire to leave his small hometown and prove to others he could make something of himself. And yet, as he looked deeper, he saw that behind that ambition was a fear of failure.   In this episode of The Enlightened Executive, Patrick also talks about… Why living in a “love motivation” is a good investment thesis How to use meditation to let go of fear-based ambition The daily practices that help leaders work toward enlightenment

Our Auto Expert
Nik Takes An Elegant Trip To Amelia Island, Getting The Rundown On The New Chevrolet Tahoe Diesel, And Getting One Of Our Own's Opinion On Both The New Cadillac Escalade, And The Hyundai Santa Fe

Our Auto Expert

Play Episode Listen Later Jun 2, 2021 80:40


Topics for Nik Miles and Truck Girl Jen: Nik gives us a look back at his trip to beautiful Amelia Island, where he got to experience the Concours d'Elegance Perry Stern calls in to tell us everything he loves about the new Chevrolet Tahoe Diesel, and SUV with impressive fuel mileage MINI's Patrick McKenna tells us why both the MINI Cooper SE and the MINI E were on full display on Amelia Island Nik and Jen break down both the Volkswagen Taos, their new compact SUV, as well as the all-electric Ford F-150 Lightning We look to him for another set of eyes on cars that should be in your driveway, and Mike Caudill joins us to give us his take on both the new Cadillac Escalade as well as the Hyundai Santa Fe Our weekly check in with Anton Wahlman has us looking in to why Tesla is no longer offering a radar in select models, in some markets, as well as the fallout from a lawsuit involving Tesla for a car sold in Norway Nik got behind the wheel of a Lincoln Nautilus, which has it's signature design, but with elevated technology

7@7
7@7 AM April 29, 2021

7@7

Play Episode Listen Later Apr 29, 2021 457:10


Tony Hsieh's longtime friend has sued the late tech mogul's estate, man charged in deadly Strip shooting appears in court, death row inmate Patrick McKenna has died and more on 7@7 from the Las Vegas Review-Journal.

Our Auto Expert
Getting The Inside Scoop On The 2021 Jeep Wrangler Rubicon 392, A New Edition Of MINI Is On The Way, And Cadillac Recasts The Concept Of American Luxury - 4-17-2021

Our Auto Expert

Play Episode Listen Later Apr 20, 2021 80:07


Topics for Nik Miles and Truck Girl Jen: AMG's Keri Richardson shares all the info on the Mercedes-Benz AMG GLE 63 Jeff Zurschmeide has your tips this week for Car Care Month New details are out on MINI USA launching the Countryman Boardwalk Edition in the U.S. MINI's Patrick McKenna shares the news Cadillac's Megan Quinn brings us the details on the 2021 CT5 The Head of Jeep North America Jim Morrison tells us about Jeep's most capable Wrangler yet, the 2021 Jeep Wrangler Rubicon 392 Anton Wahlman brings us your weekly dose of automotive news from around the globe, which include the latest on Tesla and electric vehicles here in the States, and abroad. Nik also shares how Washington State is racing to ban gas cars, and how a major electric vehicle rollout could look in the USA, and his thoughts on the new Hyundai Venue

The BOSS Podcast with Gregory Shepard
Episode 14 | Part Two: Undiscovered Country

The BOSS Podcast with Gregory Shepard

Play Episode Listen Later Mar 26, 2021 21:55


Greg wraps up his conversation with Patrick McKenna, an experienced entrepreneur, investor and business leader.  In part two, Patrick discusses how he founded LiveOps and scaled it from a single office in Palo Alto to a workforce with 20,000 employees and how his military experience prepared him for the dangerous world from entrepreneurship.

The BOSS Podcast with Gregory Shepard
Episode 14 | Part One: Undiscovered Country

The BOSS Podcast with Gregory Shepard

Play Episode Listen Later Mar 19, 2021 18:33


The best investment opportunities don't always emanate from Silicon Valley. This week, Greg is joined by Patrick McKenna, an entrepreneur, investor, and the Founder of One America Works. Patrick has invested in dozens of companies, many of which are located outside of the 94027 area code. In part one, Patrick shares what inspired him to search for investment opportunities in places like Austin and Baltimore, how the pandemic has broken the monopoly cities like New York and San Francisco had on high-paying jobs, and why he invests heavily in remote first businesses.

Barefooting with Sierra
Episode 22 with Samu Penttinen

Barefooting with Sierra

Play Episode Listen Later Feb 16, 2021 12:35


In today's episode:Patrick McKenna on how books helped him become bilingualTeresa Kindred on how books inspired her childhood shenanigansBlack History Highlight: Oscar Micheaux, first major African-American filmmakerInterview with Finnish musician and fashion designer Samu PenttinenSupport the show (http://paypal.me/barefootsierra)Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Compelled: Fighting the Injustice of Human Trafficking
Legal and Policy Reform and the Fight Against Trafficking: Patrick McKenna, VCAHT

Compelled: Fighting the Injustice of Human Trafficking

Play Episode Listen Later Jan 4, 2021 21:57


Guest host, Rachael Smith, speaks with attorney Patrick McKenna about criminal record relief laws and the impact they can have on a survivor's healing process. Rachael and Patrick also discuss how we can join the legal fight against trafficking. Patrick McKenna is a co-founder of the Virginia Coalition Against Human Trafficking, an alliance of service providers, attorneys, survivor-advocates, and community members on a mission to remove barriers preventing survivors from achieving a full and healthy life through public awareness campaigns, policy reform and enacting survivor-centered human trafficking legislation. Resources: Virginia Coalition Against Human Trafficking Petition to pass vacatur bill in Virginia Take Action Shared Hope International State Report Cards for Policy and Legislation --- Support this podcast: https://anchor.fm/freedom424/support

Down And Nerdy Podcast
Ep 336 - L.A.'s Finest & Next: Ryan McPartlin & Manny Coto Interviews

Down And Nerdy Podcast

Play Episode Listen Later Oct 2, 2020 57:50


Nothing is going to stop Fox from an amazing Fall TV season!  We have not one but TWO interviews to tell you all about it.  First, we're joined by Ryan McPartlin from L.A.'s Finest!  He talks about his impressions of Patrick McKenna, the secrets that Nancy is keeping from him and teases ahead for some possible action scenes coming up for him in the series.  Plus, we had to ask if there would be an "awesome" Chuck Easter Egg on the show!  WATCH L.A.'S FINEST EVERY MONDAY AT 8PM ON FOX! Then we jump to Tuesdays on Fox to talk about the new series, Next, with the show's creator Manny Coto.  Hear him talk about how the idea for the show came about, the amazing cast of characters that he has to work with and the unique threat that Next brings to the series.  Plus, with all of this crazy technology, we ask him about the most low tech part of his day.  WATCH NEXT EVERY TUESDAY AT 9PM ON FOX! Crazy enough, that's not all!  We talk about Marvel casting Ms. Marvel, the production shutdown in Vancouver and a bunch of other nerd news.  You can also find out which comic we said was the best we've read in a decade! Sponsored this week by Shudder!  Listen to find out how you can get 30 days for free with our special promo code dnpod at https://www.shudder.com Find out more about us, and hear past interviews, at https://www.downandnerdypodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Pop Life
One From the Vault: Canada Day Celebration

Pop Life

Play Episode Listen Later Jul 1, 2020 39:41


Happy Canada Day. Here at the House of Crouse we go big. Not satisfied to simply celebrate Canada Day on July 1, we’re honouring our home and native land for the whole week! Spend some time with us and noted patriots Brent Butt, Jay Baruchel, Jill Hennessy, Deepa Mehta, Patrick Mckenna and the most Canadian being of all, Captain Canuck. Stop by and stand on guard with us.

upside
CC054: Patrick McKenna of One America Works // helping coastal companies open new offices in the heartland

upside

Play Episode Listen Later Jun 10, 2020 52:14


Interview begins: 7:40Debrief begins: 45:20In this episode, we are discussing the challenges and opportunities of economic growth outside Silicon Valley with Patrick Mckenna, Managing Partner and founder of One America Works; a non-profit focused on addressing the geographic, economic divide across the country. Patrick started as a technology officer for the Army, then continued his career as a mergers and acquisitions banker on Wall Street. After he started his own company, he began his journey, trying to create a unique vision of the world and the ways companies access their talents nowadays.Today, Patrick is going to talk about the importance of analyzing and understanding the conditions in which today's talents are being formed and how this knowledge can set significant leverage for people who are starting their companies outside Silicon Valley and other technological matrices in America.Key Points: Why the valley as the headquarters? (10:50) Working in and out of the valley (14:53) Getting started in terms of location (18:10) Talent Resourcing (22:05) Four Elements in investing (26:00) Regional Investing (27:35) One America Works (29:17) High rating cities (39:31) Learn more about One America Works: https://oneamericaworks.org/Follow upside on Twitter: https://twitter.com/upsidefmConnect with Patrick: https://twitter.com/patrick_mckenna–This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world's most disrupting companies.Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity–This episode of upside is sponsored by Tresta. Tresta is a mobile app that lets you do business calling and texting from anywhere. With Tresta, you can set up your business phone number, download the app, and start calling and texting UNLIMITED right away. Tresta is the best business phone app on the market, whether you're a founder or freelancer / just starting your business, or you're already established. Growing your network and your business is all about communication. You've got to be available, no matter where you are. Tresta offers the call management features that empower you to communicate smarter and more efficiently, like auto attendants, call recording, user groups, and more. And you don't need any special equipment – just the smartphone you're already using. Tresta is easy to configure, so you can set everything up yourself – all online. It's just $15 per user per month, with no contract, so start your free 30-day trial today at https://tresta.com/upside-This episode is also sponsored by RIMS.RIMS is a global organization dedicated to the profession of risk management. For nearly 60 years, RIMS has delivered the latest strategies and resources that allow risk professionals to grow, innovate, and succeed—in any business.RIMS works with industry leaders to produce content and online training that business professionals turn to. Topics include business continuity, cyber risk, risk management techniques, the fundamentals of insurance and more. There is also a private, members-only site where people can discuss sensitive issues and get honest answers. Members have been leaning on each other as we all navigate the global pandemic. If you're concerned about the safety of your employees and the sustainability of your organization, you need the resources and connections RIMS provides. Learn more at https://go.rims.org/upside. You can save 25% off a year-long membership.

TechVibe Radio
Business as Usual with Patrick McKenna, Founder - One America Works

TechVibe Radio

Play Episode Listen Later May 14, 2020 33:04


Today on Business as Usual right at high noon, we are welcoming Patrick McKenna, Founder - One America Works, to the show. One America Works connects growth companies and talented people across the country, bringing the country together around common goals and values. Patrick will detail what One America Works is doing in the Pittsburgh region and how its work is even more relevant in our new Covid-19 economy.

Fore The Love of Golf Podcast
Episode 2: Patrick McKenna

Fore The Love of Golf Podcast

Play Episode Listen Later May 14, 2020 49:18


Patrick McKenna joins us to discuss (0:40) his amateur career and when he decided to turn Professional. (02:14) What does a normal season for Patrick look like and how has the current lock down impacted on this season. (10:15) Paddy takes on the Fore The Love of Golf's podcast's 9 hole challenge and finishes (43:40) with the Quickfire Round.   

Opportunity Zones Podcast
Investing for Impact in Opportunity Zones, with Jim Sorenson & Patrick McKenna (Episode #74)

Opportunity Zones Podcast

Play Episode Listen Later Feb 5, 2020 39:56


How does impact investing pioneer Jim Sorenson invest for impact in Opportunity Zones? Can Catalyst Opportunity Funds serve as both a counterexample to the wave of negative OZ publicity and a model for OZ fund investing? Impact investing pioneer Jim Sorenson and tech entrepreneur Patrick McKenna are co-founders of Catalyst. Jim is also founder of the Sorenson Impact Foundation, and funding partner at the University of Utah's Sorenson Impact Center. Show notes and transcript at OpportunityDb.com

NOW Toronto
Laughing Matters: Six Toronto comics discuss empowering marginalized voices

NOW Toronto

Play Episode Listen Later Nov 26, 2019 75:48


Produced by NOW MagazineHosted by Radheyan SimonpillaiEdited by Patrick McKenna and Radheyan SimonpillaiRecorded by Patrick McKenna Participants:Aisha Brown, Ashley Cooper, Ophira Calof, Brandon Hackett, Thurka Gunaratnam, Tamara Shevon

On Target
October 21, 2019: “Pat McKenna on the future of club reps in Senate, importance of representation”

On Target

Play Episode Listen Later Oct 22, 2019 46:14


In season three, episode six of “On Target,” Pontz and Frasier discuss the campus power outage as well as some events from the past several weeks before and after reading days. Then, Pontz sits down with Patrick McKenna ’20, President of the Gettysburg College Student Senate. Bullet Points Conversation about the campus power outage including why some […]

Confronting: O.J. Simpson with Kim Goldman
Bonus: The Defense’s Defense

Confronting: O.J. Simpson with Kim Goldman

Play Episode Listen Later Aug 14, 2019 14:27


In this bonus episode, Kim speaks with the defense team's private investigator, Patrick McKenna.

The Geek In Review
Ian McDougall on LexisNexis' Rule of Law Foundation

The Geek In Review

Play Episode Listen Later Aug 6, 2019 45:27


Ian McDougall is the General Counsel for LexisNexis, as well as the President of LexisNexis' Rule of Law Foundation. According to the Foundation, The Rule of Law is made up of four parts: Equality Under the Law Transparency of Law Independent Judiciary Accessible Legal Remedy For there to be a true existence of Rule of Law, all four parts must be present in the governments which rule the people. McDougall says that no country has mastered the Rule of Law, and that ideals like democracy and justice can cause significant barriers to the Rule of Law. Without the Rule of Law, there is no true access to justice. Without the Rule of Law, commerce doesn't flow. McDougall is working with partners, including NGOs and corporate operations to establish stable environments, for people, as well as commerce. Information Inspirations: We live in an age of massive data, analytics, business intelligence tools which allow industry leaders to gain insights on their organizations, industry, and competition. With all these resources, data, analytics, and insights at their fingertips, Deloitte's recent survey of over 1,000 industry leaders exposes that a majority of these leaders still desire the simplicity of spreadsheets. To borrow from Henry Ford, they desire a faster horse. Perhaps, like Greg, you are not a fan of cockroaches. Science, however, is making cockroaches useful, and may even save lives during disasters. But even insects aren't immune from technology. Eventually, those roaches with electronic backpacks may still be outsources by their eventual robot replacements. Patrick McKenna's book excerpt, The Rise of the Legal COO, isn't just for COOs who find themselves reporting to a new Managing Partner. There's a number of questions, and adjustments which McKenna suggests, which will work for practically anyone who finds themselves with a new boss. While Gen X'ers should be in the prime of their professional careers, Harvard Business Review's recent report may show that companies, and maybe law firms, are going to find themselves with a Gen X problem. Boomers are staying, and Millennials are advancing faster. It's a squeeze on both ends of the generational tube. Listen, Subscribe, Comment Contact us anytime by tweeting us at @gebauerm or @glambert. Or, you can call The Geek in Review hotline at 713-487-7270 and leave us a message. We'd love to hear any ideas you'd like us to cover in future episodes. Also, subscribe, rate, and comment on The Geek In Review on your favorite podcast platform.As always, the great music you hear on the podcast is from Jerry David DeCicca, thanks Jerry!

I podcast AGCMO
MoDOT Director Patrick McKenna, Part 2 discussing 2019 weather related issues and the future of Missouri's transportation network

I podcast AGCMO

Play Episode Listen Later Aug 6, 2019 17:14


MoDOT Director Patrick McKenna, Part 2 discussing 2019 weather related issues and the future of Missouri's transportation networkSupport the show (http://www.agcmo.org)

I podcast AGCMO
Missouri INFRA Grant Award Information from Patrick McKenna, Director of MoDOT

I podcast AGCMO

Play Episode Listen Later Jul 24, 2019 16:53


Missouri INFRA Grant Award Information from Patrick McKenna, Director of MoDOTSupport the show (http://www.agcmo.org)

The Entrepreneur Way
1258: Getting to the Tipping Point so You Can Grow Your Business Fast with Patrick McKenna Founder and Owner of Strike Social

The Entrepreneur Way

Play Episode Listen Later Jul 12, 2019 37:23


Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company. Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions. “you are going to work. Nothing is easy you are going to be working and it's going to be 18 to 20 hours a day and that's not going to start. The good news is, is that once you are trained to work that hard when you work an 8 to 12-hour day you kind of feel like you had half day. So there is an upshot you will get used to it but you are going to work, so be prepared for that one”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-74Q

upside
CC022: connecting the coasts to the heartland // a Coffee Chat from the Comeback Cities Tour

upside

Play Episode Listen Later Jun 17, 2019 42:07


Interview starts: 06:15This conversation took place on the third Comeback Cities tour on May 15, 2019, aimed at connecting venture capitalists from the East and West Coasts with investment opportunities in the heartland. It also had stops in Columbus, Pittsburgh, and Youngstown.This conversation includes:Ashley Brasier and Janou Gordon from Lightspeed Ventures Partners, a Bay Area VC firm focusing on early stage investments in the enterprise technology and consumer space.Learn more about Lightspeed: https://lsvp.com/Courtney Buie Lipkin from First Round Capital, a Bay Area and Philadelphia based early stage VC fund specializing in technology based around real estate, manufacturing, logistics, agriculture, and transportation, among other industries.Learn more about First Round: https://firstround.comEzra Galston from Starting Line Ventures, an early stage Chicago based Venture Capital fund investing in premier consumer startups & brands.Learn more about Starting Line: https://www.startingline.vc/Nitin Pachisia from Unshackled Ventures, a Bay Area based early stage venture capital fund for immigrant founded startups.Learn more about Unshackled Ventures: https://www.unshackledvc.com/Patrick McKenna from HighRidge Venture Partners, which invests in early stage companies and focuses on tech startups bases outside of Silicon ValleyLearn more about HighRidge: https://www.highridgevp.com/Peter Rojas from Betaworks Ventures, a seed stage venture capital fund based in New York and the Bay Area investing in network-focused, consumer-facing media businesses.Learn more about Betaworks Ventures: https://betaworksventures.comRoy Bahat from Bloomberg Beta, an early stage venture capital fund based in the Bay Area and New York focused on investing in the future of work.Learn more about Bloomberg Beta: https://bloombergbeta.comFollow upside on Twitter: https://twitter.com/upsidefm

Business Owners Radio
139 MARKETING | How artificial intelligence is changing the marketing game. w/Patrick McKenna.

Business Owners Radio

Play Episode Listen Later Jun 9, 2019 17:17


Patrick McKenna, Founder, and CEO of Strike Social, a global technology-enabled digital advertising company, shares insights from over 30 years of experience in business development and technology consulting for major corporations. Learn about the latest trends in A.I., and find out how to avoid the common mistakes business owners make in social media marketing.

B2B Growth
999: 3 Reasons Salespeople Should Never Fear Being Replaced By AI w/ Patrick McKenna

B2B Growth

Play Episode Listen Later Jun 5, 2019 20:10 Transcription Available


In this episode we talk to Patrick McKenna, Founder at Strike Social. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

After the Book Ends
After the Book Ends with Neil Crone

After the Book Ends

Play Episode Listen Later May 27, 2019 39:53


What do owls, Colin Mochrie, John Travolta and Cop #3 in the movie Hairspray all have in common? The answer is Neil Crone. So excited to chat with him about his life after treatment for colon cancer, and his new and fascinating projects including The Ninth (streaming on CBC's GEM) and The Endings (coming soon). Neil is an award-winning author and writes a weekly column for Metroland News in Durham Region. He is the pen behind the children's books The Farmers' Secret Midnight Dance and the ever-popular Who Farted: Stories in Verse for Big and Little People. For adults, there is a collection of his essays called Enter Laughing: The Early Years and the book we talk about today, Semi-Colon: A Writer's Cheeky Journey Through Colorectal Cancer. You can find or order these titles through fine bookselling establishments everywhere! You can also book Neil's comedy troupe, The Yes Men, a group that includes Neil Crone, Patrick McKenna, and Kevin Frank. He actually gave the wrong URL for his website in the podcast (yeah, it happens) so if you want to know more, please click here. To find out more about those lovely beeswax food wraps that Neil's partner Kathryn makes, check it out here. Hope you enjoy the first-ever episode of After the Book Ends. Please connect @AftertheBookEnds on all social media except Twitter. We are @AftertheBook on Twitter because, well, it's Twitter. If you are a nonfiction writer and are published by a traditional publisher and would like to be given consideration to be a guest on the show, please shoot me a line by messaging me at After the Book Ends.

Cashflow Diary™
Strike Social and Advertising Intelligence

Cashflow Diary™

Play Episode Listen Later May 9, 2019 51:14


Patrick McKenna is the Founder & CEO of Strike Social. He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry. By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AI- powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.   Podcast Highlights   Who is Patrick McKenna? If Patrick were a superhero, he would be Batman. He’s always learning and has a ton of great gadgets to help him get things done. Curiosity has always been a major driver in Patrick’s life and he loves figuring out how things work. That includes early computers, technology, and the beginnings of the internet.   Patrick started off as an entrepreneur in the telecommunications industry which is where he became immersed in the idea of being his own boss. One of the small startups Patrick became a part of were teaching corporate training via videos over the internet. Microsoft noticed what they were doing and snapped up the team that Patrick was a part of and that’s how he ended up at Microsoft.   The Bleeding Edge of Advertising While working on the audio and video technologies at Microsoft, Patrick’s team was on the bleeding edge. It was a time before broadband, before YouTube, before a lot of the technologies that we know today. Now his focus is on using machine learning and AI to make the internet experience even better. Labor costs will be 80% to 90% of your business in most cases. If you’re not building processes and automation, and you’re not using the software and technology that’s available you’re company is not built to last. Strike Social Strike Social helps large organizations through video advertising reach their audience. Machine learning plays a major role in that by optimizing and customizing the types of ads that are shown to people. Data science is largely misunderstood, meaningful data that will help you make informed decisions can’t be done with just a spreadsheet. For smaller businesses and entrepreneurs, there are many different companies and technologies that are heavily invested in AI and data science that they can take advantage of. As time goes on the technology will become more accessible and affordable, similar to the way audio and video tech has evolved. The best thing you can do if you want to grow is to find someone who is really good at the social media platforms and bring them on board, the challenge with that is your company will only be as good as that person’s knowledge base. Machine learning is how companies avoid diminishing returns to some extent in their paid advertising, but you will never be able to really escape it. You should test every aspect of your ad, but just one at a time. When it comes to creating video, working with existing creators and influencers is one way of testing your creative efforts. Patrick’s Takeaway   You have to understand what the platforms are good for. If you’re just starting out, you should start with search, Facebook, and Instagram, and then look to your competitors. Study what they’re doing and see what resonates and then go test it out. Try to get an immediate return so you can

On Target
May 6, 2019: “Pat McKenna wants to make Senate work for you”

On Target

Play Episode Listen Later May 6, 2019 67:21


In season two, episode twenty-three of “On Target,” Pontz and Mangala are joined by guest host Nick Arbaugh ’20 to break down the renaming principles approved by the Board of Trustees before Pontz sits down with incoming Student Senate President Patrick McKenna ’20. Bullet Points Discussion of Janet Morgan Riggs Student Center (0:30) Breakdown of college’s […]

Growth Experts with Dennis Brown
E130 - How Differentiation Helped Strike Social Hit the 17th Fastest Growing Company in America

Growth Experts with Dennis Brown

Play Episode Listen Later Apr 15, 2019 24:12


Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company. Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine. Strike Social develops AIpowered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions. During our interview we discuss: - Patrick shares the #1 strategy they use to get new clients for Strike Social. - We talk about how he initially boostrapped the company and then how and why they raised capital to help scale the business. - He shares how differentiation in the form a transparent business model with clients allowed them to grow rapidly. - We talk about their investment in technology became another way they differentiated themselves from the competition. - Patrick talks about how their AI and machine learning was so important to helping them rapidly scale. - He shares his favorite growth tool/software. - Patrick shares his favorite book and recommends for the audience. Patrick's websites: www.strikesocial.com Connect w/ Patrick on LinkedIn ——————————————————————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter  

Just The Tips, with James P. Friel and Dean Holland
Hitting the ground running with Patrick McKenna, Ep 93

Just The Tips, with James P. Friel and Dean Holland

Play Episode Listen Later Apr 11, 2019 37:12


On today’s episode of Just the Tips, Dean and I get started on the right foot when he serenades me about how excited he is to be my co-host. And then, we have an absolutely amazing guest in Patrick McKenna. Patrick is the Founder and CEO of Strike Social, a global, technology-enabled digital advertising company. He has more than 30 years of experience in business development and technology consulting for major corporations. He literally helped build Microsoft into the juggernaut it is today, and with his new company, Strike Social, he’s worked with little mom-and-pop shops like Honda, Mattel and Lionsgate. How sales influenced Patrick’s approach to entrepreneurship Patrick told us that when he was in college, he was pre-law. And then junior year came around and he realized he didn’t want to be a lawyer anymore. So instead he dipped his toe into business, and got started selling phone service to businesses door to door. And as brutal a job as that was, it taught him a really valuable skill early on: You have to do your research. In order to sell, he had to understand what a business did, what their day-to-day looked like, etc. And that skill of learning about customers and what problems they have that need solving has served Patrick well as he’s advanced through his career. How to build a business out of an idea Patrick built an entire, successful division of Microsoft before going on to found Strike Social, one of the fastest growing companies in the country. So I asked him how his work at Microsoft helped him get to where he is today, and he said that what’s really helped him is that he can sell. And that doesn’t just mean selling to a customer, it also means selling something internally as well. And then by taking the feedback from those pitches and really learning to build something, Patrick has done something that not many entrepreneurs can claim as their own. How did Patrick build a company so quickly? One of the key tips Patrick picked up at Microsoft is the need to do high-quality market analysis. Before you even enter a market, you need to know who your competitors are, what their strengths are and what their weaknesses are. And you have to be able to build a case for why it would be a good idea to enter that market, and why you will be successful. And so the “homework” that Microsoft required him to do has ensured that when he started Strike Social, he did the homework, too. And that has allowed Strike Social to grow rapidly. What is Strike Social? When he was at Microsoft, Patrick was part of a leading-edge technology team, and that’s no different with Strike Social. The company works with huge businesses to grow their digital advertising using artificial intelligence. And Patrick was very candid about the company’s early days, which had the company hitting the ground running because of the sales team they had in place, but also hitting speed bumps because they didn’t have a strong technical team in place. If you’re just starting a business and wondering how the best get it done, you need to listen to this week’s Just the Tips. Outline of This Episode [3:24] How Patrick got into business [6:00] What Patrick learned from selling door to door [11:09] Patrick’s history with Microsoft [13:15] How to build a business out of an idea [16:53] Strike Social [19:19] How Strike Social hit the ground running [22:27] How to hire a CTO [26:44] Dean’s partnership issues [31:45] Advice for starting a business Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Strike Social Connect With James and Dean James P. Friel: CEO Quickstart Program: https://jamespfriel.clickfunnels.com/about-ceo-quickstart-program?utm_campaign=learnmore&utm_medium=aep&utm_source=homepage Facebook Group:https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

Search Talk Live Search Engine Marketing & SEO Podcast
The Future and Trends of Social Media with Patrick McKenna - Founder and CEO of Strike Social

Search Talk Live Search Engine Marketing & SEO Podcast

Play Episode Listen Later Mar 26, 2019 61:19


Search Talk Live Search Engine Marketing & SEO Podcast
The Future and Trends of Social Media with Patrick McKenna - Founder and CEO of Strike Social

Search Talk Live Search Engine Marketing & SEO Podcast

Play Episode Listen Later Mar 26, 2019 61:19


Entrepreneur Effect
How artificial intelligence is changing the game for digital advertisers

Entrepreneur Effect

Play Episode Listen Later Mar 18, 2019 29:51


Patrick McKenna is the Founder and CEO of Strike Social, a global social media advertising company. A graduate of Washington State University with a B.A. in English and emphasis in Pre-Law, Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded WCI Telecom in 1994, a telecommunications company and has served as a senior business development manager for Microsoft and iBeam Broadcasting. Strike Social is not your typical social media solution. They provide 24/7 global engagement with your media partners to drive strategic business outcomes.

Internet Marketing: Insider Tips and Advice for Online Marketing
#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna

Internet Marketing: Insider Tips and Advice for Online Marketing

Play Episode Listen Later Feb 21, 2019 23:11


On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. On the show you'll learn:How Patrick was able to grow Strike Social quicklyHow AI/Machine Learning can help with multi-variant testing What DV360 isThe trends Patrick sees coming in the next 24 months across the major social platformsPatrick's tips to help you be more successful within your advertising?Plus, Patrick provides his top tip/key takeaway for the audience. If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

ceo founders advertising machine learning patrick mckenna internet marketing podcasts strike social
The Hard Corps Marketing Show
Social Data Strategies - Patrick McKenna - Hard Corps Marketing Show #64

The Hard Corps Marketing Show

Play Episode Listen Later Feb 15, 2019 62:51


Learn how to develop a stronger social data strategy with business development badass, social media wizard, and Founder/CEO of StrikeSocial, Patrick McKenna. In this episode we discuss the best ways to use social platforms for data strategy and business development, how working hard to use and gather specific data can make you truly exceptional and smash some massive myths to oblivion.   Takeaways: Don't just rely on the platforms when they tell you they can find your customer for you. You need to work hard to be exceptional. It does not come easy. Remember that you are talking to a computer when gathering data and you need to be really specific when talking to that computer. Don‘t postpone making your data more efficient. That can waste time. Look at the data and adjust your budget accordingly right away. AdWords is more than just adding one word here and there. There are layers of data you need to consider and know about in order for your data to be successfully used. Get specific for results and be specific with your targets and you'll be able to see more in your data. Stay relevant. Keep up with the changes in the current platforms and keep an eye out for emerging platforms. Be transparent with your customers. If you're honest and real your customers will trust you and you'll be more likely to get the sales you're looking for. You may fail sometimes or a lot of times but you'll learn from those experiences and don't stop moving forward.     Links:   LinkedIn: https://www.linkedin.com/in/patrick-mckenna-846a9b2/ Website: https://strikesocial.com/ Twitter: @vpatmck  

Real Marketing Real Fast
HOW TO GROW YOUR AUDIENCE WITH MACHINE LEARNING

Real Marketing Real Fast

Play Episode Listen Later Feb 14, 2019 49:25


Tips on how to grow your audience with machine learning with Patrick McKenna We help people expand their audiences so that they don't see a diminishing return. And it's not just how to grow your audience, it's also finding those interests that actually work for your audience and your brand. The good news is that if your business is growing, and hopefully it is, the artificial intelligence that you're building isn't going to eliminate your employees. In fact, you may need more employees. They may be just shifting in direction, but there's still plenty to do. The main products for us are analyzing buying metrics and audience metrics. What you get out of that data if you haven't broken those things out in the platform is very little. You're not really sure what specifically worked when you don't know specifically what worked on the keyword side or the interest side per age group and per device. One of the tricks you need to watch out for on Facebook is if you put up a couple pieces of creative in there, Facebook will make a decision really quickly as to which one is performing better. And you need to kind of wait a little bit and give that second piece of creative a little bit more statistical significance because Facebook will pick a winner really fast. And you may throw a really nice piece of creative out the door too quickly. And so you need to be testing, you always need to be testing. The platform guys want to make this sound really easy. Google wants to make it sound really simple to go and measure and use their ad manager. I get really excited about this direct to consumer situation. We call it the DTC, the dollar shave. Gwyneth Paltrow's brand, Jessica Alba. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO GROW YOUR AUDIENCE WITH MACHINE LEARNING [just click to tweet] HOW TO GROW YOUR AUDIENCE WITH MACHINE LEARNING And it's not just how to grow your audience, it's also finding those interests that actually work for your audience and your brand. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we're going to be talking about testing, testing. No, the microphone is working fine, testing your advertising. So how do you know what's working, what's performing, what's moving the sales dial, what audiences are working on Facebook? Are they the same audience as working in LinkedIn, are the same audiences that are working on Instagram or YouTube or Google ads. So we've got a guest who is a specialist in this space, and they use machine learning and artificial intelligence to guide your path and guide their clients' path to making the right decisions. And significantly in many cases, it's going to be lowering the cost of advertising and acquiring a customer. So I'd like to welcome Patrick McKenna to the studio today. He is the founder and CEO of a company called Strike Social. It's a global technology enabled digital advertising agency based in Chicago. Doug: Patrick has more than 30 years of experience in business development and technology consulting for major corporations. I'm sure you'll gather that when you listen to the episode, he co-founded and sold a telecommunications company, WCI in 1996. And then he was recruited to Microsoft as part of a 50 person team to develop the internet, audio and video industry. So by the end of Patrick's 12-year career at Microsoft, he had developed Windows entertainment division that now employs 40,000 people. So Patrick has spent his career mentoring and investing in startup companies. And in 2013, he founded the Strike Social, which was named the number 17 fastest growing private company in the US in 2017 by Ink Magazine. So Strike Social, develops artificial intelligence or AI-powered software and services for digital advertisers across industry verticals with over half the Fortune 500 companies benefiting from his solutions.

Influential Entrepreneurs with Mike Saunders, MBA
Patrick McKenna Founder and CEO of Strike Social

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Jan 18, 2019 26:34


Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company.Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations.He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry.By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people.Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine.Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.Learn More: http://strikesocial.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Influential Entrepreneurs with Mike Saunders, MBA
Patrick McKenna Founder and CEO of Strike Social

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Jan 18, 2019 26:34


Patrick McKenna is the Founder and CEO of Strike Social, a global technology-enabled digital advertising company.Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations.He co-founded and sold telecommunications company WCI in 1996. He was recruited by Microsoft as part of a 50 person team to develop the internet audio and video industry.By the end of Patrick’s 12 years at Microsoft, the department had developed into the Windows Entertainment Division now employing 40,000 people.Patrick has spent his career mentoring and investing in startup companies and in 2013 founded Strike Social, which was named the No. 17 fastest-growing private company in the U.S. for 2017 by Inc. Magazine.Strike Social develops AI-powered software and services for digital advertisers across industry verticals with over half of the Fortune 500 benefiting from its solutions including brands like Beat, Xbox, Honda, Mattel, Lionsgate, and large financial institutions.Learn More: http://strikesocial.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

The Quiet Light Podcast
Using Artificial Intelligence in Managing Multi-Channel Advertising

The Quiet Light Podcast

Play Episode Listen Later Jul 24, 2018 42:13


Once upon a time I (Joe) had an AdWords PPC budget that hit $45,000 a month. Over 5 years I learned AdWords on my own, had no training, a half dozen campaigns and a handful of ad groups. I thought I was pretty savvy and successful. This was about 10 years ago and to be frank, I'm older, wiser, more seasoned and would tell my 10-year younger self that I was a novice and wasting a TON of money. Don't be like me. Since 2010 I have heard dozens of entrepreneurs tell me they outsourced their paid advertising unsuccessfully. So when Jason Yelowitz introduced me to Strike Social Founder I was a little skeptical. But success and growth speak for themselves. Patrick McKenna boot strapped Strike Social from his kitchen table in a rented home in LA about 5 years ago. In 2016 Strike Social was named on the Inc. 500 List for the fastest growing companies. Their rank? Number 17! Strike Social helps brands improve their paid advertising campaigns, dramatically. One example Patrick gives is an ecommerce company that had their CPA go from $80 dollars to $16. This created great problems for the client. The first was rapid growth and much better margins. The second was access (or lack thereof) to monies for inventory. As you likely know – running out of inventory is an issue. Rapidly growing brands lack access to capital, run out of inventory and lose ground on the path to growth. Strike Social does a free analysis of a client's paid ad campaigns, a free test, and when the client comes on board and grows so fast they don't have funds for enough inventory, Strike will provide working capital for inventory. If it weren't for the rank of number 17 on the Inc. 500 list and the fact that you don't get there without proving yourself, I'd say it all seems too good to be true. After chatting with Patrick on today's Podcast, I say try them out get a free review. At the very least you'll learn what you are doing right and wrong in your own paid advertising campaigns. Episode Highlights: Instagram's paid advertising platform is the next Facebook. It's working. In Google AdWords you should have 1,000+ campaigns, not 6. Facebook is content driven and ads need constant testing. Video ads in Facebook can be as short as 3-4 seconds. YouTube is great, but not for direct conversations and CPAs. Strike Social developed technology recognized by Techcrunch.com that helped propel them to #17 on the Inc. 500 list. Strike Social will provide working capital to clients so they can ramp up inventory to match growth. Transcription: Mark: So one of the things that I find most difficult and frustrating about running a business in today's internet world is this idea of having these coordinated campaigns across multiple channels and multiple platforms, and the degree to sophistication which you need to run each campaign across each platform. For example with Facebook and Google, it's not so much to do just [inaudible 00:01:25.5] a couple of key words and hoping everything works for Facebook bring up a couple of ads and hoping it works. You really have to delve in and get super detailed. I understand Joe that you talked to somebody today that's doing this for a living. And they started a company and not only have they just started and are doing well but they're ranked really high in the Inc. 500 list specializing in running these cross-platform campaigns that are really highly refined. Joe: Yeah. It's Patrick McKenna from Strike Social and about five years ago he bootstrapped a company, he was literally working from the kitchen table in a rented house in Los Angeles. And he developed software that would analyze paid advertising campaigns and then go way beyond what you normally do in an excel file and so on and so forth. Standard stuff right? Well, that's what I thought when he was introduced to me by our very own Jason Yellowitz, they're neighbors. Patrick's company Strike Social in 2016 was ranked number 16 … no number 17 on the Inc. 500 list. And I think you and I have talked about this that that's impressive, number 17 on Inc. 500 list, you don't get there by accident. You don't get there without being really really good at what you do. Over the years, the last six years that I've been doing what I'm doing I talked to dozens and dozens and I might want to say hundreds that [inaudible 00:02:49.9] of people that started their own Google Ad Account and developed it as their business grew and managed it themselves and then got to a point where they said you know what I should outsource this. And they found somebody online and they outsourced it and what happened? It failed. That cost for acquisition went up, the budget went up and they had to bring it back in-house. Dozens of times I talked to these folks. So when I first connected with Patrick I was skeptical but then we talked, went into detail and he gave me some success stories that are really truly just incredible Mark to the point where I need you to listen to this podcast and consider talking with him about Quiet Light Advertising. They do testing for free. They do an analysis with their software and they'll do a test for free as well. And then they prove themselves and then like every other agency they get paid on a percentage of spend. But here's the kicker they've taken some clients and grown their businesses so dramatically that clients run out of inventory. That's the number one thing we tell folks is don't run out of inventory. It seems so simple but when people bootstrap the company and they grow they don't have enough working capital. And I've listened to other podcast, you know the EcommCrew Mike Jackness podcast where they talk about trying to find sources of working capital for inventory. Well, Strike Social will be that source for their very own clients. Because they've run into it so many times where it was so successful the client ran out of funds to buy more inventory. So they became that working capital source. So really impressive story, I would encourage everyone to listen all the way through to the 31 minute mark where he starts to talk about the working capital aspect of it. But there's a lot of good stuff here. He talks about some basic things that everyone should do. A quick story and then I'll stop talking. But when I ran my own Google AdWords campaign for the company that you brokered for me back in 2010, the most I ever spent was $45,000 in one month on paid advertising. I worked my way up that, up up from that in 2005 to 2010. Of course, after the crash, it was much lower but at the max … at the peak, I had a total of 10 campaigns set up in Google AdWords. And I had it all done with my keywords and I used all the software at the time to find those keywords and develop them; 10 campaigns. So in talking with Patrick, he talks about that their clients have an average of 1,000 to 6,000 campaigns and that's for one product, Mark. And that just makes me think about … again, yet again how much money I lost in two ways, really on wasted advertising spending and on not making it so good that my cost for acquisition came down dramatically. And I just want to encourage everyone that's listening to think about it and listen to what they're saying and have a conversation with them because odds are you're not doing it as well as you could be if you're doing it yourself. Just like what we talked about with book keeping, Excel is not accounting software. The basic pieces that you pull together for managing your campaigns across multiple platforms is not as good as what these guys have either. And it's worth to listen to him, worth a test I think in my opinion and experience. Mark: Yeah and I really have to agree with the fact that if you're doing it in-house and look I'm running some campaigns in-house right now for both companies that I own. That for a variety of reasons … but you have to understand if you're going to run it in-house, if you're not going to have a specialist, chances are you're not going to be doing it as well as it could be done. Because AdWords is an environment that really takes specialization. Facebook is an environment that really takes specialization. Frankly, I'm saying up a good automation sequence falls in the same category as well. So I'll be interested to listen to this. I definitely will be listening to this. I'm always looking to pick up on some information. Joe: Yeah and look Instagram is also in there as well. It's something we talked about. You know when AdWords was it that was the player Facebook came along and started to become the second option. Well, Instagram is now that option to Facebook and it's really starting to work. So those that have not expanded to those channels, listen, take a look, learn. And the other thing look this wasn't a pitch for this guy's services. This was helping people understand what they may or may not be doing right or wrong in their campaigns. And he talks about three things that you can do and focus on. And at the end Mark, I didn't ask him for a contact information like at all. It's in the show notes of course but for those that only listen the company is Strike Social. It's strikesocial.com and you can email them at hello@strikesocial.com that's hello@strikesocial.com it's a … we didn't talk about it at the end so I want to throw it in now. Mark: Awesome well let's get to it. Joe: Hey folks its Joe Valley of Quiet Light Brokerage and today I've got Patrick McKenna with us from Strike Social. How are you, Patrick? Patrick: I'm good. How are you, Joe? Joe: I'm fantastic. Folks, anybody that knows Jason Yellowitz here at Quiet Light, you should, he's been around for I think longer than everybody except for Mark Daoust the founder of Quiet Light. Jason was my broker when I sold back in 2010 and he happens to live across the street from you right? Patrick: That's right we live in Reno, he's right across the street. Kids are always running in my house. Joe: Jason is a good man and I wouldn't mind having him as a neighbor. I often poke fun at Jason and his Bathrobe Millionaire book but it's a heck of a success story and I still don't have a piece of the bathrobe. Have you ever seen it laying around his house? Did he save it? Seriously is it like behind like a glass case hanging on the wall? Patrick: It's on the mantle sitting up there. He's very proud of that. Joe: Next time you're in I want you to take a selfie in front of it and send it to me okay? Patrick: [inaudible 00:08:47.7] Joe: Look in all seriousness Jason is top notch. He's my mentor. He's mentored to many. He's a terrific guy. And he introduced you to us. And as I mentioned before we started recording we do not do fancy introductions here at Quiet Light on the Quiet Light Podcast so I know it's going to be hard for you but I want you to brag about yourself a little bit because you have a heck of a success story. Tell us about Strike Social and what you do, what the background is and all that good stuff for us. Patrick: Sure, yeah we … you know Jason and I are sort of kindred spirits. We've been through the battle, it sounds like you have too … I mean a business is incredibly challenging. We did it like anyone else does it. We take the plunge, you bootstrap on a kitchen table out of our rental house in LA. And we started that process in March of 2013 and then we launched some technology and we got recognized in TechCrunch for this advertising technology, this analytics platform. By November after that article came out we're selling like crazy and that was some different challenges. You think initially that wow this is great and that my products rate and the market loves it. And then you start to realize that you're putting yourself out of business because you're trying to fund invoices and all those types of things that come up when you're running a business. So we went through all that stuff, raised a little money in 2014, raised a little bit more in 2015 and it's standed globally and by 2016 we're recognized in Forbes Fast 500 fastest growing companies in the US. Joe: What number were you? Patrick: Number 17. Joe: 17 out of 500? Patrick: Yeah. Joe: That's incredible. Patrick: Pretty amazing. That was up 2016 revenue numbers and we're excited to see where we land this year for Fortune List. It will be the 2018 release that will be 2017 numbers so- Joe: Got you. Patrick: It's that it so. Joe: It sounds exciting and painful all the same time. You've literally started on a kitchen table at a rental in LA. and then grew the business, bootstrapped it from there. Probably like many of the listeners who are you know the listeners that are sellers and entrepreneurs and listeners that are hoping to step into the entrepreneurial role that you're playing now. That's pretty incredible. Tell us about what Strike Social does and who your typical customers are. Patrick: Right. So initially we went out to the largest agencies in the world and we sold execution services around advertising. So initially we started with YouTube now we're across all the social platforms and search as well. But we would basically like take on and execute buys for their largest customers. So our customers will be X-box in PNG and pick any Fortune 100 brand, the big guys. And then we started doing that here in the US then we went to Asia and then went to Europe and I don't know if you know who the holding companies are but you know WPP [inaudible 00:12:17.3], the big guys that I mostly don't talk to a smaller company. So it was really nice to have that reign for us to go sell in to and it was a really profitable situation for us. And we kept building technology and investing in technology and people and locations. We have a location here in Chicago where we're headquartered. And then we have a location in Poland and a location in Manila. We've got about a hundred people here now and we've got boots on the ground from Japan, and Korea, and Australia, obviously the US, Singapore, Europe. So it's been a really really fun ride and yes you go through all of the emotional ups and downs of running a business when you're buying one. Joe: Yeah. Good problems with that kind of growth, really good problems. Talk to me about the technology that you developed that originally got you recognized in I think you said TechCrunch and you said analytics platform. Can you talk about the actual service and why someone would use … like why these B2B advertising agencies would use yours versus having an expert in-house do it. What does it do and what's different about it that made you the 17th fastest growing company in 2016? Patrick: Yeah I think when video first came out I think it was really challenging for companies to understand, it is kind of a new medium, how do I be successful here? So our analytics platform so they showed them how to be successful. But what we did is we executed the media guys. So we look like a typical agency, we don't really like that word because we built software solution to help us with that. And then overtime what we've done is we built this incredible artificial intelligence box that allows us to go across platform, plan and execute strategies. And so it's all … it's a human and technology solution combined. And like I talked about advertising now it's a complicated orchestra. And what you need at the end of that is execution so … and we can talk about that more but it's very challenging to stay up to date on these platforms and you need a partner and a technology solution to really execute and do well. Joe: Okay. And you started out with YouTube, so at that time there were not a lot of experts in the field of buying advertising, buying that advertising space on YouTube. Patrick: That's right. Joe: You know when I … when Jason sold my business back in 2010 I was spending a boatload of money on Google AdWords and I learned it from the ground up. I did it myself starting in 2005 and I … at one point I never had any training so I can't imagine how much money I wasted over the years. I mean it was a point where I topped out at spending $45,000 a month. I mean Jason loves to tell the story of how I got mad at American Express because I went above my average so I cut my advertising in half and it's the stupidest thing I've ever done. But I did it because I got mad. It is a ton of money; I blew a ton of money by not being the expert. But you guys learned that expertise in terms of buying ad space on YouTube and then you expanded to the other social media platforms. So are you now doing paid ads on Google AdWords, on Facebook, Instagram, Snapchat, things of that nature? Patrick: Absolutely DBM, Amazon, all the ones- Joe: What would DBM mean? You got me right there. Patrick: Sorry … Doubleclick Bid Manager is Google's DSP solution to get the rest of the web that's not … that you can't do in AdWords. Joe: And what's DSP stand for? Patrick: Digital Supply-side Platform, so that's how Google goes and buys display advertising on say the [inaudible 00:16:36.9] within New York Times. Joe: Okay. Patrick: Yeah. So it's another Google product. It's part of their Google Suite and actually it's interesting that you bring that up that's … that they had a tagging solution there that … and we find this a lot in companies that are running small businesses on just AdWords that you can get really good multi variant testing on that platform rebuilt technology to allow you to expand that. I don't know how extensive you got with your test. But one campaign maybe you have 40 different variables, maybe you're really good and you get up to a hundred. We'll do like 6,000 with their technology. Joe: Wow. Patrick: So yeah we're testing age, demo, interest, topic, keywords- Joe: Let's get really down to it. People that are listening, their ears might be perking up and this is why we're talking because you don't get to be number 17 on the Forbes fastest growing companies by screwing up. Patrick: Yeah. Joe: Because you wouldn't have the clients that would be referring and helping you grow your business further. Patrick: That's right. Joe: So my initial thought as I said on our first call was more often than not I do valuations and exe-planning for people and see that they were doing fine on their own advertising. Managing it themselves and then outsourced it and it totally blew it up as in bang and their cost for acquisition went up. And usually, in my experience, it's not a great thing. Your success in having people use your services changes my mind. So let's talk about specifically we've got folks that are … was their physical product owners and of course there's content as well but I think you said you don't really do a whole lot of content stuff. Correct me if I'm wrong but let's say we've got physical product owners that are mostly because of the crazy growth on Amazon doing Amazon sponsored ads our advice is always go well beyond Amazon grow your business so it's not one revenue channel. Your value is going to be higher but they are challenged with how to do that. So do you do an analysis on a business and you're looking at Facebook advertising for that physical products, do you take over the Amazon, sponsored ads, do you do Instagram all of these things? Patrick: Yes, all of them. And you know what before we start with any business we start with an audit to get to a genuine conversation. You'd say okay here in the platforms you're on tell us about your objectives, lets pull your data into a dashboard that you'll own and take possession of. And more so you … where we see some quick wins and easy gaps and then we'll go take you know what if you like what we're saying we'll go run a test for free to see if we can improve what you're doing. Joe: How much is the cost of the audit that you do? Patrick: It doesn't cost anything. Joe: Okay the audit is free and the test is free. Patrick: The audit is free, the test is free. That's right and we just rolled out this … the reason I'm talking to you and I'm just talking to Jason about this is you know we just rolled out this Strike Marketing Partnership. You know we have a very large e-commerce company under our belt right now and we are able to take that business and improve their cost per lead from $80 to $16 and it really grow their business. They were able to- Joe: Were they profitable at $80? Patrick: Yes. Yeah, they were. Joe: Okay. Patrick: Dramatically improved their numbers and now they're on a path to being a billion dollar company. Joe: And so you took it from $80 cost per lead … was it cost for lead or cost for acquisition or both? I guess it doesn't matter but you took it from 80 to 16 and then where they able to use the same budget or I mean- Patrick: They were able to increase it. Yeah you see that's the key and I think the one point I want to make Joe is that we are entrepreneurs here and we're in the advertising marketing space and like one of the guys that's on our staff started panatea until he started the March Air Movement and sold it to a very large Japanese company because he doesn't need to work. But he's passionate about entrepreneurs, entrepreneurship and he's an expert in building that brand. And when you said content you know content is critical in … when you start talking about AdWords and multi variant testing you can't apply that same learning over to Facebook. It's a completely different platform. Everything is grouped together. You have to be a little bit patient and let Facebook find that first customer for you. And then it starts to learn who your customer is and it's started in and it's off to the races. But if you're open at that platform and if you're doing it the same way you're doing it on AdWords whether it's YouTube or just AdWords so you're not going to perform there, you're just … you're not doing it right. Joe: Okay. Patrick: So- Joe: What are in that Amazon Seller account? Do you guys handle the sponsor ads as well? Patrick: That's right yeah and we have a seat on Amazon so we have a partnership with them. Seat means that we get a seat. Joe: You know I was going to ask that. Patrick: Yeah sorry. I can see it on your face, what's a seat? Joe: Okay. Patrick: And seat that means that we're in their partner program and we can log into their technology and buy inventory at stale. Joe: Sure. Patrick: So … yeah and that means we also have a rep, and that's the other thing to is that these platforms change all the time. And one of the recent ones was GDPR it's made a … GDPR oh. Joe: Come on now GDPR what's that? This is going to be the acronym show. What is it? Patrick: Yeah the acronym … I'm sorry, I spend a lot of time in advertising so you know neither all … there are all things … GDPR is a … it's a European Union situation where the user is in control of their own data. Joe: Okay. Patrick: And the platforms, you have to basically ask permission or I think you've probably seen on sites you go to now. They're saying a. so do you like content, you need to accept my cookie. And if you're in someone's database right now and you have a European client in your database you needed to e-mail them and say hey by the way I need you to okay the fact that you're in my database. Initially, don't do that, I mean don't be that; you can get fined significantly. Joe: Most of our … the people in the audience, the people that are listening I shouldn't say most I mean it's anywhere from somebody doing a hundred thousand a year in revenue to you know 40 to 50 million in revenue. So it's all over the map there a little bit. Let's give some stuff away for free here that I don't want this to be obviously you do the evaluation and you do the test for free. And then let me just answer that; let's answer the quick question because people are going to say well what happens after that? Do you get paid on a commission basis part of the advertising how does it … part of the advertise you spent? Patrick: Yeah I think that's why we fall in that advertising agent bucket because we get a percentage of the media. Joe: I did the same back in my Media Mind days when I used to buy time on radio; percentage of what you're spending. Patrick: There you go. Joe: And about the job you do on that cost for acquisition the more you're able to spend because the budget goes up. So it is the right- Patrick: Portion. Joe: Way to do it. Yeah. All right so let's talk about that aside do you have any sort of hot tips? What can someone do just on their own looking at their own advertising budget in whatever platform you want to talk about? Patrick: Sure. Joe: Give away some tips or what can somebody do that's using … let's start with Google AdWords. What's the biggest mistake people make and how can they fix it? Patrick: Yeah I think that one of the biggest mistakes, I mean you can kind of take this across all platforms is trying to figure out the audience and the actual attribution and then finding the adjacent audience. So I'll give you an example, and our artificial intelligence does this. The idea is that you need to expand your audience. So you find an audience that gives you a high lifetime value and you recognize that in keywords or interest in Google AdWords. For example, you might be targeting 18 to 54 year olds in AdWords. You need to break each one of those segments up and realize that 18 to 24 year olds aren't interested in the same thing as a 45 and through 54 right? So if you're trying … if you're targeting people who are interested in the NFL, the 18 year olds that also have that same interest are interested in the UFC. And so you have to find those adjacent audiences to lower your cost of acquisition. Does that make sense? Joe: Yeah. Patrick: You expand the reach of the audience size and that's something that our technology does and our big people are doing that. Joe: Okay so it's finding out their like audiences. I always hear something on the Facebook algorithm in the paid advertising part of that similar audience or look alike audience, is that what we're talking about? Patrick: Kind of, on Facebook it's different. So AdWords is a multi-variant test platform. You're basically setting up … hopefully, you're setting up somewhere between 10 and 150 different campaigns. We're going to set up about 1,000 to 6,000. Joe: I think I had five or six and I had multiple things underneath there. So you're talking about 1,000 to 6,000 campaigns? Patrick: What was what was your target audience age range? Joe: From the women 25, 54 but I honestly can't recall if I even know. No, not much. I don't want to talk about that because I lost a whole lot of money the more we talk about it. Patrick: Oh my gosh. Joe: Wasted money. But you're doing a thousand campaigns inside of Google Ad Words? Patrick: You can [inaudible 00:17:10.1]. That's the only way, get out to get that. No, no, no, that's my product. That's the only way to get down to how am I going to expand this audience? What does this audience …. what is this audience also interested in? So it … what you basically said, what you told the platform was I want women 18 to 54 is that what you said, 18 to 54? Joe: 25, 54 but- Patrick: 25 and 54 and you basically said they all have the same interest and they don't. Joe: No they don't. Patrick: And they're not even on the same device. So you've got to break it out by device; tablet, mobile, desktop. And you've got to break it out by each age group. You've got to break it out by each interest. And you got to break it out by each keyword. Because if you don't get that data in there you're science is [inaudible 00:28:04.6] value is. Joe: Okay so someone doing this on their own in an Excel spreadsheet doing … think they're doing fairly well odds are that they could be doing a whole lot better. Patrick: Basically. Joe: Right. Another … okay so the tip there was I keep, I want to call it look alike audiences but it's not. Patrick: Just call it multi-variant testing. In AdWords, you've got to multi-variant test, and you've got to get as granular as possible to get the learnings out of that, out of that platform. Joe: Multi-variant testing, okay. Patrick: Yes. Joe: Second so the tip, the next thing you'll sit down and tell somebody to look at? Patrick: So on Facebook, it's completely different. You can't, you have to bucket everyone together and then as soon as Facebook finds you that acquisition and that's you know obviously Facebook and Instagram then it starts to learn okay now I know who you're looking for and it starts to find all the people that look alike. That's where the look alike part comes in. Facebook's AdWord is working in the background to figure that out. When we first set out it might be looking at your return and saying oh my gosh I'm doing way better on AdWords. You have to stick with it. And one of the things that we see as well is that you have a longer sign up or click to buy solution in your platform. What you'll see is people will start that buy on Facebook and they'll get to your form and realize that they don't have enough time for this and they need to go sign up on the desktop. And they'll go to Google search, look up your brand and you have to be able to do that. And that's where that DCM code comes in to play; from double click. Joe: Okay. Patrick: It actually digi up and see the assist on Facebook to AdWords, give the credit to Facebook that was the person who … that's where they saw the ad. They'll just go in to the desktop to finish filling it out Joe: Okay. Patrick: That makes sense? Joe: I did evaluation maybe three weeks ago for someone that back in the first quarter they reduced tremendous volume in their business by Facebook advertising. And then the algorithm update hit in I think April, you know by May. And they went from let's say a half a million a month in revenue to 40,000 a month in revenue. Patrick: Yeah. Joe: Incredibly painful. Patrick: Yeah. Joe: They then jumped to Google AdWords and made adjustments on Facebook. But that type of algorithm update how do you and how does your agency … [inaudible 00:30:34.3] agency, how does your service address that, fix that, take care of that, and make sure that your clients are not going to be suffering from that major algorithm update that Facebook seems to be doing on a regular basis? Patrick: Yeah, it's a good point Joe I mean we're all sort of at the mercy of the changes that happen. That update may have been Facebook's response to Cambridge Analytics which was kind of like on the back end of that GDPR stuff I was talking about. So they have made changes and all these platforms change all the time. What we had is like when I was talking about Amazon with the seat, we're in Facebook's Ad Manager; we have a Facebook rep so we … those changes come to us before. Hey look here's how you're going to have to set these campaigns up in the future to be successful. Be prepared for this, this is going to be our algorithmic change and they'll never tell you what's in the science behind it. But you bring up a valid point about Facebook; it is a very content rich platform. You have to be testing instead of multi variant testing, different light items of campaigns. What you're really doing there is your multi-variant testing creative. So you have to look at an audience and you have to understand is the audience tired of my ad? They're seeing the same ad over and over again. Are they tired of that ad or is the audience exhausted with my product? They don't want it anymore and I have to go somewhere else. But typically what we're doing in Facebook is a lot of creatives popping. So well create a slot, 15 different pieces of creative image a week period [inaudible 00:32:19.0]. Joe: So with AdWords the campaigns you could have a thousand plus potentially. Patrick: Yeah. Joe: Maybe at least 6,000 with Facebook it's more about the creative and fifteen different creatives over a two week period. Patrick: Yeah that's right. Joe: And then you'll continue to test that and swap it out to just continually monitoring the click rate and conversion rate. Patrick: That's right. Joe: What about video on Facebook is that something you're doing and recommend? Patrick: Yeah you know [inaudible 00:32:46.1] there are working really well, there's video component in there. But yeah we're seeing great conversion off of short video. And you know you … on that creative side you have to have high quality images and the videos don't have to be very long; two, three … three to six seconds perfectly in there. Joe: I think the quality I think the audience gets because that's the number one thing in terms of their own website and the Amazon seller accounts is top quality photos that should be the first thing. All right so we talked about Google AdWords, we talked about Facebook, any other thoughts in terms of you sitting down with somebody having a drink and what they should look at if they're running an e-commerce paid advertising campaign? Patrick: Yeah I mean actually on the paid advertising side I … you just have to keep exploring the platform's interest, is that really good … if you know how to use that platform it's becoming a very good conversion platform. And it's interesting when you start to see these new platforms come out typically because they're new there's not a lot of complex decision there so if you can … it's kind of a land grab. It's kind of like what Facebook did to Google. Facebook was a new platform, they finally got their Ads Manager to work properly and Power Editor is what they call it. And people have done really really well. Same thing is happening with Pinterest now. They've got their advertising technology and algorithm is starting to do really well in the backend of collecting data and saying oh this person who bought this is also buying this and they look alike kind of thing. Pinterest is becoming a CPA platform. Joe: Okay, so AdWords, Facebook, Pinterest … and when we say AdWords when we say that we are talking about Google content searches plus I assume were talking about YouTube looped in there as well. Patrick: Yeah YouTube is very tough in terms of direct conversing. What you have to do on YouTube is you use YouTube as a mid-funnel driver to your branded keyboard search. So I know that that sounds challenging but your creating an awareness campaign but you're looking at how that's driving cheap CPA in AdWords because it's your brand and that costs less than say some generic term that like clubs or something like that; whatever you're selling. Joe: Okay. So when you work with a client do you work on … obviously, you've got a budget that you work on, goal setting with either cost per lead or cost per acquisition things of that nature. People … my point is that I know that when I was in the audience is just listening thinking about hiring someone that I was worried that they're going to blow up my budget on it. Patrick: Oh yeah. Joe: Do you work with them on all those goals as well? Patrick: Oh absolutely and everybody is logged in. We're typically buying on your account so nothing's getting taken out of there. And again like everything starts with that audit. But back to your point about I think what entrepreneurs do is they need that margin or store ad to be really high to afford the inventory. And what we go about with Dave and some of the other entrepreneurs here is we want to help you with that. So we'll [inaudible 00:36:19.8] with you so that you can take a little bit more risk on the advertising side. And we talked about this a little bit before the show and it's what I talked to Jason about- Joe: Yeah let me just jump in and get to the point so people understand. Patrick: Yeah. Joe: Part of the biggest problem that a bootstrapped physical products company has is amazing growth and lack of capital to buy more inventory; they're growing at 100% month over month, year over year. And they're taking all of that working capital and putting it right back in inventory and just trying to keep up. And what I do or anybody at Quiet Light does evaluation for that business we talk about planning. One of the simplest things to be more profitable is just don't run out of inventory. But it's kind of hard because they run out of money and can't keep up with that growth. So what you're talking about is as an agency, as a firm, as a partner- Patrick: As a partner. Joe: You're willing to work with them and lend them money to buy that inventory. Patrick: That's right. When we went from $80 to $16 CPL, we broke our partner's logistics. That … I can sum up what you're talking about in just amazing growth; we have the same problem. So you don't have enough capital, no bank is going to give you a decent loan, your business is too young in the first three years and so we recognize that. We're able to look at your advertising and we'll tell you what we can do on the execution side. But we have to make sure that you have the logistics down in the inventory to go take those risks. And we want to take those risks with you. So overall it's to grow your business as big as you possibly can. So that's the goal. That's how we make money. Joe: It's [inaudible 00:38:11.9] it's not all that different from Quiet Light, we're here to help. We have that … sometimes that stigma of oh you're a broker and that was the hardest thing for me going from entrepreneur owning my own business to entrepreneur that's a broker advisor is that those entrepreneurs they say you know I never want to sell my business. I don't want to talk to you. I don't want you to talk me into something. But we are here to help and help you grow your business and build that relationship so that when you plan to sell you'll exit and you'll exit well. Patrick: That's right. Joe: And what you're doing is the same thing is you're helping more than anything else. Of course, you're a business trying to make a living too and obviously doing it very well. But you're going to do the audit for free, you're going to do the test for free. Patrick: Yeah. Joe: And then you're going to dramatically reduce that cost for acquisition or cost for lead whatever the case might be in what the parameters are that you set with the client. Patrick: That's right. Joe: And they're going to have a problem which is dramatic growth and they're not going to be able to keep up with the inventory. They probably already can't keep up with the inventory purchasing and you're going to be there to help fund the inventory purchases and keep this growing which allows you to spend more money on their behalf and a great cost really a great cost for acquisition and make more money for yourself along the way as well. Patrick: Yeah. When we started our company we did it on American Express and Google AdWords buy in YouTube. It [inaudible 00:39:37.5] credit card every $700, so you know I feel your pain that you were feeling and we get it and it's real. Growth is tough to manage; very tough to manage. So for me, I like to consider myself sort of a scaling expert whether that embodies locations and sales. I'm good at that. I mean there are people here that will just do that … building a brand from scratch and selling it for hundreds of millions of dollars. Joe: That's amazing that you get that kind of talent that is choosing to work with you. It's kind of a great working environment for these folks. Patrick: Yeah. Joe: Ok look I never have to work again for the rest of my life but you're making it fun and we're changing people's lives so let's go ahead. Patrick: Yeah and think about Joe, I meant it's exciting. I mean you're in this business because you get to meet really interesting other entrepreneurs. And they all bring something interesting to the table. When they take a nap on we've all been in that battle together and this is a new sort of idea like why are you doing this so- Joe: It's great. Patrick: Yeah it's got to be a part where we're really excited about it and happy to bring it to the market. Joe: Yeah listen, I want to end it here simply because people should be reaching out to you. It's a very least they're going to learn something in the review process. They're going to learn at the very least what they're screwing up on, what they're doing wrong, and what they can do. Choose to do it themselves or- Patrick: Anything works, that's right. Joe: Have you test it and prove that you can do it better than they can. And then they can free themselves up for other things as well like additional product development and clean documentation on their financials. So I say that in every podcast episode hire a good [inaudible 00:41:23.0]. Patrick: That's right. Joe: And one priest, they've heard me preach before. Patrick listen thanks for being on the show. Thanks for taking time out of your day I know you're very busy. We'll go ahead and get this produced get it out to folks and share it with you as well so you can share it with your team. Patrick: Joe thanks for having me. Joe: It's great man, thank you. We'll talk to you soon. Patrick: All right man, take care. Thanks for listening to another episode of the Quiet Light Podcast for more resources from this episode head over to quietlightbrokerage.com. If you're enjoying the show please leave a rating and review on iTunes. This helps share the messages from the show with more business owners like you.   Links: Free review and test: hello@strikesocial.com Inc. 500 Ranking Strike Social

Mobile Home Park Investors with Jefferson Lilly & Brad Johnson
EP107: Interview Patrick McKenna Has Taken The Plunge And Bought Two Mobile Home Parks (2 of 2)

Mobile Home Park Investors with Jefferson Lilly & Brad Johnson

Play Episode Listen Later Jun 28, 2018 27:34


Welcome to Episode 106 of the Mobile Home Park Investors podcast, hosted by Jefferson Lilly and Brad Johnson, with the Park Street Partners. Patrick McKenna joins Jefferson on today’s show to share his journey into mobile home park ownership. He shares mistakes and lessons learned from buying his second park, the quality of RV tenants, and his plans to acquire a third park! Key Takeaways: [1:15] Patrick originally had some issues with brokers behaving unprofessionally. How did he handle that? [3:15] How did Patrick find his second park? [6:50] What was occupancy like when Patrick bought the second park? [12:15] Since all the pipes need to be replaced in this second park, how did Patrick find a reliable and good contractor? [14:35] How has Patrick been able to finance this infrastructure upgrade? [18:05] How do Patrick and his business manage these two parks from out-of-state while also working a day job? [19:45] Does Patrick have any plans to buy a third park?   Mentioned in This Episode: Park Street Partners Investment Opportunities Park Street Partners Business Resources LinkedIn: Mobile Home Park Investors Group Send deals to Deals@parkstreetpartners.com Call Patrick: 978-204-4242 Email Patrick: PatrickMcKenna@gmail.com

Mobile Home Park Investors with Jefferson Lilly & Brad Johnson
EP106: Interview Patrick McKenna Has Taken The Plunge And Bought Two Mobile Home Parks (1 of 2)

Mobile Home Park Investors with Jefferson Lilly & Brad Johnson

Play Episode Listen Later Jun 21, 2018 30:41


Welcome to Episode 106 of the Mobile Home Park Investors podcast, hosted by Jefferson Lilly and Brad Johnson, with the Park Street Partners. Patrick McKenna joins Jefferson on today’s show to share his journey into mobile home park ownership. He discusses how he did his due diligence on his first park and why he and his business partner are a great business match. This is a two-part episode, so be sure to check back next week to find out more about Patrick’s second mobile home park!   Key Takeaways: [2:30] What did Patrick do before he became a mobile home park owner? [6:15] Since Patrick has a business partner helping him manage the mobile home park, how did Patrick structure that partnership? [9:50] How did Patrick find his first mobile home park? [13:15] What kind of due diligence process did Patrick undergo? [17:50] How did Patrick and his business partner market their park? [19:30] Why did Patrick decide to keep the current park manager? And how does he compensate him? [22:40] What was the lot rent when Patrick purchased the park and what is it now? [26:20] Patrick’s first park is on a lagoon! How was he comfortable buying that? [29:35] Please join us next week for part two of this interview!   Mentioned in This Episode: Park Street Partners Investment Opportunities Park Street Partners Business Resources LinkedIn: Mobile Home Park Investors Group Send deals to Deals@parkstreetpartners.com

Club ADHD The Podcast
#17 Podcast

Club ADHD The Podcast

Play Episode Listen Later Feb 21, 2018 32:36


In this edition of Club ADHD the Podcast (a presentation of The Center for ADHD Awareness Canada – CADDC) we feature an interview with Patrick McKenna. For those of you who don't know, Patrick is an award winning actor, director, and comedian. He starred in a number of productions including Stargate SG-1, Traders, as well as the popular TV comedy series The Red Green Show where he played Red's somewhat goofy nephew, Harold. Patrick talks about his own ADHD as well as what he's seen in others when doing ADHD advocacy work. For links to Club ADHD the Facebook page as well as the Twitter account visit clubadhd.ca

Club ADHD The Podcast
#17 Podcast

Club ADHD The Podcast

Play Episode Listen Later Feb 21, 2018 32:36


In this edition of Club ADHD the Podcast (a presentation of The Center for ADHD Awareness Canada – CADDC) we feature an interview with Patrick McKenna. For those of you who don’t know, Patrick is an award winning actor, director, and comedian. He starred in a number of productions including Stargate SG-1, Traders, as well as the popular TV comedy series The Red Green Show where he played Red’s somewhat goofy nephew, Harold. Patrick talks about his own ADHD as well as what he’s seen in others when doing ADHD advocacy work. For links to Club ADHD the Facebook page as well as the Twitter account visit clubadhd.ca

Land Line Now
What does all this infrastructure talk mean?

Land Line Now

Play Episode Listen Later Feb 11, 2018 14:02


Infrastructure – mainly meaning roads and bridges – was a big topic in the State of the Union Address. But what might result from the president’s words? Mary McKenna speaks with OOIDA Acting President Todd Spencer and Patrick McKenna, Director of the Missouri DOT and member of the Executive Committee with AASHTO – American Association of State Highway and Transportation Officials – for their reaction.

Vest of Friends Podcast
Allie Price

Vest of Friends Podcast

Play Episode Listen Later Aug 15, 2017 32:06


Allison Price is a Canadian Comedy Award winning and Dora nominated actress and an alumni of the Second City, where she wrote and performed in four critically acclaimed Main Stage sketch revues. Recently for Second City, she performed alongside Sean Cullen and Patrick McKenna in Twist Your Dickens and with Colin Mochrie in the North American tour of The Second City Guide to the Symphony, which received it's US premier at The Kennedy Center in Washington D.C. She is the co-creator and co-star of the unscripted web series Slumber Party with lifelong BFF Gwynne Phillips. As half of the award-winning sketch duo Haircut, Allison has performed in Chicago, Toronto and as a part of Just For Laughs. She is the star of the dark indie comedy Everything is Fine with Sandra and Jeremy and the screen adaptation of Miranda July's short story Roy Spivey You can catch her improvising as a regular cast member of Theatresports at The Bad Dog Theatre. For some of her dramatic work, look for the remount of the Fringe hit pool (no water), playing at The Citadel Theatre, September 27th - October 15th.

House of Crouse
Canada Week! Episode 54

House of Crouse

Play Episode Listen Later Jun 26, 2016 39:41


Happy Canada Week. Here at the House of Crouse we go big. Not satisfied to simply celebrate Canada Day on July 1, we're honouring our home and native land for the whole week! Spend some time with us and noted patriots Brent Butt, Jay Baruchel, Jill Hennessy, Deepa Mehta, Patrick Mckenna and the most Canadian being of all, Captain Canuck. Stop by and stand on guard with us.

Shut The Front Door Improv
Shut The Front Door Presents: Official Podcast - Episode #27

Shut The Front Door Improv

Play Episode Listen Later Mar 2, 2016 29:25


In part 2 of our interview with Patrick McKenna, we talk Mike Myers, ADD support, and the early days of Second City in the 80s.

Shut The Front Door Improv
Shut The Front Door Presents: Official Podcast - Episode #26

Shut The Front Door Improv

Play Episode Listen Later Feb 24, 2016 25:30


Part 1 of our interview with Patrick McKenna (star of Red Green, Traders & The Second City). Patrick joins us to discuss ADHD, TV, and The Second City.

Movies à La Queer
"MARGARITA" 2013- FILM REVIEW

Movies à La Queer

Play Episode Listen Later Nov 23, 2013 16:41


If you could be an illegal in any country, which would it be? Listen for my answer!This review covers the film "MARGARITA", directed by the lovelies Dominique Cardona & Laurie Colbert. It stars: Nicola Correia Damude, Patrick McKenna, Claire Lautier, Christine Horne, Maya RitterWatch Trailer Here!Rating: Click to Listen!  Sarita M. Ramirez@SaritaMRamirezMALQ Facebook / Twitter 

Attention Talk Radio
This Show Is So Totally ADD!

Attention Talk Radio

Play Episode Listen Later Apr 21, 2011 34:00


Hold onto your hats! This show is ADD on steroids. Listen in as host Jeff Copper interviews Patrick McKenna and Rick Green, two of the most outrageous ADDers on the planet around the conception, creation, and the development of Totally ADD and its website. Learn about the whimsical video that puts ADD into context while educating and informing you in a humorous way. Call in and participate in the show. You don't want to miss it.   Attention Talk Radio is the leading site for self help internet radio shows focusing on Attention Deficit Hyperactivity Disorder (ADHD) and Attention Deficit Disorder (ADD) including managing symptoms of attention deficit disorder, adults with ADD, or adults who have children with ADHD. Attention Talk Radio, hosted by attention coach Jeff Copper, is designed to help adults and children (particularly those with or impacted by attention deficit disorder or its symptoms) in life or business who are stuck, overwhelmed, or frustrated. It will help adults and children get unstuck and moving forward by helping to open their minds and pay attention to what works.

NDB Media
NDB Radio presents: Patrick McKenna LIVE!

NDB Media

Play Episode Listen Later Jan 14, 2010 60:00


Patrick McKenna is a Canadian comedic and dramatic actor. He is best known for playing Harold Green on the television series The Red Green Show, Marty Stephens on Traders, and the Trudeau miniseries. McKenna is one of many notable alumni of Toronto's The Second City comedy troupe. He often appears as a guest-star on many television programs in Canada and the United States. He attended Westmount Secondary School. In 1998, McKenna became the only actor in the history of the Gemini Awards to win awards for both best actor in a comedy (for The Red Green Show) and best actor in a drama series (for Traders) in the same year. McKenna guest starred in two episodes of Stargate SG-1 playing Dr. Jay Felger, first in the episode "The Other Guys" and then in episode "Avenger 2.0". In 2006 McKenna played producer Jeffrey Littleman on the short-lived CBC television series Getting Along Famously. He also voices Robear on "Iggy Arbuckle". In 2007 he appeared in the pilot of Sabbatical. He stars as Victor in indie horror film Silent But Deadly. Pat has stated that he would love to speak with our callers! YOU HEARD IT HERE! CALL-IN AND BE HEARD!