Podcasts about botify

Severed Conscience is not only about control, it is also about yielding agency.  Aldus Huxley said “There will be, in the next generation or so, a pharmacological method for making people love their servitude, and producing dictatorship without tears”.  Technology, tuned to our dopamine cycles, is eliminating our conscious rejection of has made us a thriving society.  MIT Technology Review recently found that a chatbot provider called Botify AI was similarly hosting chatbot versions of sexualized, de-aged celebrity women, while a Futurism investigation last year found that the chatbot startup Character.AI — which is currently fighting two child welfare lawsuits — was hosting chatbots expressly designed to groom underage users.The same Bro-ligarchs who preach their technical superiority are somehow unable to stop the proliferation of sexually explicit imagery involving children.  But they claim they have technology that will protect us from violence if we all just register our identities.  They will build out a Digital Twin for us all.  And with the violence imposed by illegal immigrants and drug cartels, many seem eager to embrace such a system.The original video for this podcast can be found at https://rumble.com/v6s3o4d-morning-mission-gretchs-lyin-eyes.htmlWe have been manipulated. Severed Conscience is a prison of the mind.To access our documentary, join our community on https://severedconscience.com. We have released our first book titled Severed Conscience as a companion to our documentary.  You can find our book on Amazon.  Severed Conscience on Amazon.comWant solutions for Severed Conscience and return to life where you derive values from living offline while giving tech and social media a rest?  We invite you to sign up at https://culturalcourage.substack.com

‬Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise‬ SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025.‬‭ A.J. shares the story of how he landed the rare @SEO Twitter handle and what it's meant for‬‭ his visibility in the industry. They dive into findings from Botify's latest AI survey, highlighting‬ the disconnect between perceived AI readiness and real-world implementation challenges.‬‭From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale,‬ this conversation is packed with tactical insights. A.J. also drops a hot take on Bing,‬ explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live‬ search integration.‬‭They also explore practical steps marketers can take to better control their brand‬ messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level.‬‭ Show Notes:‬‭ 00:00 – Intro & AJ's @SEO Twitter Handle Story‬‭ 02:00 – The Early Twitter Beta and Getting the Handle‬‭ 04:00 – Value from the @SEO Handle & the Power of Network‬‭ 06:00 – Botify's AI Survey: 94% Claim AI Readiness?‬‭ 08:00 – What AI Readiness Really Looks Like‬‭ 10:00 – Why Governance is the Missing Piece‬‭ 13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls‬‭ 16:30 – Centralizing Brand Messaging for AI‬‭ 19:00 – Enterprise SEO: Hidden Challenges at Scale‬‭ 22:00 – Indexation Gaps in Enterprise Sites‬‭ 24:30 – Crawl Budget, Canonicals & Technical SEO Realities‬‭ 27:00 – Freshness & Product Page Recency = Revenue‬‭ 30:00 – AI Overviews, CTR Drops, and the Future of Search‬‭ 33:00 – Ghost Clicks & Attribution in an AI-Driven World‬‭ 36:00 – Preparing for Bot-to-Bot Web Traffic‬‭ 39:00 – Are You Ready for ChatGPT Traffic?‬‭ 41:00 – Why You‬‭ Need‬‭ a Bing Strategy in 2025‬‭ 43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow‬‭ 44:30 – AJ's Hot Take: Optimize for Humans‬‭ and‬‭ AIs‬‭ 45:00 – Where to Connect with AJ‬‭ Show Links:‬‭ AJ on Twitter:‬‭ https://twitter.com/SEO‬‭ Botify AI Survey:‬‭ https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-surve‬y-results‬‭ How Many People Search on Google?:‬‭ https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-se‬arch-verticals-do-they-use‬‭ IndexNow:‬‭ https://www.bing.com/indexnow‬ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust? Today, we're joined by A.J. Ghergich, Vice President of Consulting Services at Botify, a leading enterprise SEO platform. A.J. is an expert in navigating the ever-changing search and marketing landscape, and he's here to break down the latest game-changing developments in search engines and their impact on brands. From Google's AI overviews to Apple's integration of ChatGPT into Siri, A.J. will share insights to help marketers stay ahead in a rapidly evolving digital ecosystem. RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust? Today, we're joined by A.J. Ghergich, Vice President of Consulting Services at Botify, a leading enterprise SEO platform. A.J. is an expert in navigating the ever-changing search and marketing landscape, and he's here to break down the latest game-changing developments in search engines and their impact on brands. From Google's AI overviews to Apple's integration of ChatGPT into Siri, A.J. will share insights to help marketers stay ahead in a rapidly evolving digital ecosystem. RESOURCES Botify website: https://www.botify.com Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you're keen to learn more about SEO within the ecommerce landscape and the KPI's and metrics needed to measure success, this episode is for you.In this episode:24:33 Why simplifying and minimizing jargon builds trust.31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas. 34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.40:00 It's not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.50:06 Why it's important to trust in your product and have well-managed site. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://cloud.google.com/generative-ai-studiohttps://chatgpt.com More about our panelists: Neha Khanna – https://www.linkedin.com/in/nkkhanna/Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more. Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools. Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.Lucia Dello – https://www.linkedin.com/in/luciadello/Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Pour l'épisode #172 je recevais Pierre Couzy. On en débrief avec François, Alexandre.**DotJS, la conférence JavaScript la plus pointue au monde** Cette année, rendez-vous le 27 juin aux Folies Bergère de Paris pour dotJS, la conférence JavaScript la plus pointue au monde, qui revient pour sa 9ème édition. Pour nos chers auditeurs, on a réussi à vous négocier un superbe code promo de -20% de réduction pour l'inscription aux conférences dotJS ou dotAI (17-18 octobre) pour les 5 premiers et de -15% ensuite. Renseignez le code IFTTDCONF, valable sur l'inscription à dotJS jusqu'au 26 juin 2024. Foncez et rdv aux Folies Bergère, ça va être grandiose !

Dans ce nouvel épisode, Matthieu Stefani & Augustin Sayer rencontrent pour la première fois un des souscripteurs du fonds OVNI : Thomas Grange. Ils abordent avec lui son parcours dans l'industrie audiovisuelle et des médias, mettant en avant l'importance de l'innovation et de l'adaptabilité. Ils découvrent qu'en 1999, à l'âge de 16 ans, il a lancé son premier site web, ados.fr, comprenant un magazine, un forum, des blogs, des cartes virtuelles, des chats, des webradios et des interviews vidéo. Société qu'il vendra en 2005 à Doctissimo et travaillera pour eux à Paris, explorant de nouveaux concepts web et découvrant le SEO. Ils abordent ensuite les années 2010, où il entreprend à nouveau et fonde Ulule, une plate-forme de crowdfunding. Pour financer Ulule, ils fournissent avec son associé des services d'audit SEO et créent une nouvelle société Botify, une plate-forme d'optimisation de moteur de recherche. En 2012, Thomas décide de se consacrer entièrement à Botify, qui connaît une croissance rapide et réalise plusieurs levées de fonds, totalisant 82,2 millions de dollars en financement. Ces fonds permettent à Thomas d'élargir ses activités et d'innover davantage. Les échanges mettent également en lumière les défis rencontrés par les fondateurs d'entreprise, soulignant l'importance de l'expérimentation et de l'adaptation, notamment avec l'arrivée de l'intelligence artificielle qui rebat certaines cartes. Thomas se confie au cours de l'épisode sur les raisons qui l'ont amené à soutenir OVNI Ventures, notamment l'axe de l'investissement en région, le rôle de soutien aux entrepreneurs qu'incarne OVNI et la diversité des talents dans lesquels ils investissent.

Négliger son lead scoring, c'est mettre en péril sa boîte. Et pourtant, le lead scoring est (trop souvent) négligé.Mais, pas de panique !Dans ce nouvel épisode du podcast Engrenages, on a longuement parlé de cette technique avec mon invité, Antoine Leprince.Antoine est actuellement Global Senior Director of Rev Ops chez Botify.Avant cela, il est passé par la Finance en tant que VC Analyst.Ensuite, il rejoint Easy Movie, d'abord en tant que Global Sales Ops puis en évoluant au poste de Global Rev Ops. En 2022, il intègre les équipes de Botify où il y gère aujourd'hui l'ensemble des activités Rev Ops & Enablement.Au cours de notre échange, on a notamment pris le temps de détailler l'importance de bien définir son Ideal Customer Profile (ICP) et son lead scoring afin d'aligner les besoins de ses clients avec la valeur que son produit/service est capable de délivrer.Voici justement 3 éléments à retenir sur ce sujet :• Il faut prendre le temps d'identifier l'alignement entre le besoin de ses clients et la valeur apportée par le produit/service• Il est important de faire évoluer son Ideal Customer Profile selon l'évolution de vos produits/services• Il est indispensable de mettre à disposition des Sales des supports adaptés au scoring des prospectsMais Antoine ne s'est pas arrêté là !Grâce à son parcours, il regorge de bonnes pratiques et d'erreurs à éviter.Une en particulier a retenu mon attention :Quand vous découvrez un produit qui a tout pour booster la productivité de ses équipes, vous l'achetez ? Antoine, non. Il en crée une réplique.Il développe une version Minimum Viable Product (MVP) des outils qu'il déniche pour en tester l'usage auprès de ses équipes chez Botify.Je vous laisse découvrir dans cet épisode les avantages d'une telle pratique.

Booster sa performance commerciale, ou comment faire x2 sur son CA sans recruter 2x plus de sales.Voilà un des enjeux d'une équipe Revenue Ops.Et pour traiter ce sujet, j'ai eu le plaisir de recevoir Charles Tenot au micro du podcast Engrenages.Charles, actuel COO chez lempire, est avant cela passé par des postes de VP Business Operations, Chief Revenue Officer ou encore Chief Business Officer dans dans des boîtes qui ont connu l'hyper croissance (Botify, Assoconnect, Skello, Spendesk).Après un début de carrière comme consultant puis un 1er job de CFO en startup, il se rend rapidement compte que pour avoir + d'impact, il lui est nécessaire de rentrer dans le détail du CRM et de la performance commerciale.C'est à partir de ce moment là que son rôle évolue et que son champ d'action devient de plus en plus large au fil de ses expériences.Booster les performances commerciales des équipes Sales ?C'est un sujet qu'il affectionne particulièrement et pour lequel il obtient de très bons résultats alors même qu'il n'a jamais réellement vendu de sa vie.Pendant 2h30 d'échange, on revient donc sur l'ensemble de son parcours et il nous partage tous ses secrets et nous livre bon nombre d'informations très concrètes :

Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. SEOs frequently face challenges in effectively communicating the ROI of SEO to executives, leading to reduced budgets and limited resources. The primary issue lies in the misalignment of language between SEOs and executives. Today, Adrien discusses how ROI redefines organic search. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. Amid rising online competition, safeguarding your website's organic visibility and content investments is vital. However, with changes being made constantly, monitoring crawling, indexing, and organic traffic is crucial to ensure these changes don't impact your site's discoverability by potential clients. Today, Adrien discusses protecting and growing web traffic organically. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we're talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's complex digital ecosystem, organic search has emerged as a fundamental element for building brand authority and generating ROI. But how exactly do brands measure and optimize their organic search efforts in a sea of data and paid marketing strategies? In this insightful episode of Tech Talks Daily, I dive deep into this subject with Adrien Menard, the CEO and Co-Founder of Botify, a disruptive web page performance platform that empowers brands to enhance their organic search visibility. Adrien offers a compelling argument for why organic search should be at the forefront of your brand's marketing strategy. Contrary to prevailing notions that SEO is neither "shiny" nor "sexy," Adrien discusses how the landscape is ripe for innovation through data science, automation, and machine learning. Discover how Botify is modernizing the SEO industry and learn about their unique approach to measuring Return On Organic Search Spend (ROSS). Tune in to hear about the challenges and opportunities faced by digital marketers, especially concerning the high costs of advertising and intense competition. Adrien and Neil delve into the intricacies of Botify's ROSS metric and how it can revolutionize the way marketers allocate resources between paid and organic search campaigns.  As the conversation progresses, they also touch upon the evolving future of SEO, underscoring the essential role of content and search engine connectivity. This episode isn't just about algorithms and analytics; it's about understanding the transformative power of organic search in today's digital age. Whether you're a seasoned marketer or new to the SEO game, this conversation is guaranteed to enlighten you about the untapped potential of organic search as a high-impact performance marketing channel.

In today's episode of Category Visionaries, we speak with Adrien Menard, CEO and Co-Founder of Botify, an enterprise SEO platform that's raised over $82 Million in funding. Topics Discussed: Adrien's experience as a French entrepreneur moving to the US, the excitement and anticipation of starting a new business journey The power of organic search and SEO as part of the internet's original promise to connect businesses across the world The missed opportunities resulting from poorly optimized indexing processes, even among some of the biggest names in tech How Botify claimed their own space in the market, and rose above the background noise to stand apart from the competition The ongoing shift towards an SEO-focused approach and away from paid media channels   Favorite book:  7 Powers: The Foundations of Business Strategy

Google can't access every variable on the internet – and with the amount of content created every day, brands can struggle to have pages be seen by Google and generate revenue. Enter organic search marketing, a sustainable and affordable traffic and revenue source. While SEO was one of the earliest forms of digital marketing, with the rise of social media, programmatic advertising, and more, SEO sometimes gets less notice as a major marketing channel. Today we're going to talk about organic brand visibility and how Search Engine Optimization, or SEO, is still a vital part of marketing. To help me discuss this topic, I'd like to welcome Adrien Menard, Co-Founder & CEO of Botify.com. RESOURCES Botify website: https://www.botify.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Google can't access every variable on the internet – and with the amount of content created every day, brands can struggle to have pages be seen by Google and generate revenue. Enter organic search marketing, a sustainable and affordable traffic and revenue source. While SEO was one of the earliest forms of digital marketing, with the rise of social media, programmatic advertising, and more, SEO sometimes gets less notice as a major marketing channel. Today we're going to talk about organic brand visibility and how Search Engine Optimization, or SEO, is still a vital part of marketing. To help me discuss this topic, I'd like to welcome Adrien Menard, Co-Founder & CEO of Botify.com. RESOURCES Botify website: https://www.botify.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Bienvenue sur un nouvel épisode du President's Club ! Nous avons eu la chance de rencontrer Vincent Gonnot qui est un “risque taker”, un passionné de la vente et un ayatollah de la méthodologie de vente. Bref, un vrai régal ! Pour comprendre son parcours, Vincent a démarré sa carrière dans de belles maisons telles que Sun Microsystems, SAP, Dell EMC et Red Hat, où il prendra son premier poste de management. À un moment de sa carrière, il a su prendre le risque de partir comme “First Man On The Ground” dans une boite US telle que Couchbase, qui propulsera sa carrière pour passer RVP chez Datadog et aujourd'hui RVP chez Botify. Il nous partage dans ce podcast son expérience de “First Sales” leader auprès de Startup "early-stage" et nous livre ses meilleurs conseils et astuces pour : ✅ Faire le bon choix de carrière lorsque l'on se lance à la conquête de nouveaux marchés en tant que “First Man On The Ground” dans une boite Tech ✅  Réussir à accélérer sa stratégie Go-To-Market sur de nouveaux marchés et à scaler son business SaaS ✅  Tirer le meilleur de cette expérience pour accélérer sa carrière de Sales.

Jennifer Didier speaks with Rachel Meranus about how the products we all love get from one place to the next.  She shares about the industry itself and how women have been making an impact.  More about Rachel Meranus: Rachel Meranus, CRMO, Transfix Rachel Meranus is the Chief Revenue and Marketing Officer of Transfix. Rachel has spent the last two decades leading marketing and communications across a variety of venture-backed B2B SaaS companies in the CommsTech, MarTech, and AdTech sectors. Rachel's expertise lies in building high-performance marketing teams; establishing go-to-market strategies, processes, and infrastructure to create long-term scalable growth; developing cross-departmental alignment to drive opportunity and accountability across sales, customer success, product, and marketing; understanding the market and the customer through primary research; building differentiated, empathetic, and trusted brands; and managing multi-million dollar marketing budgets.    She has built and led marketing teams most recently as CMO at Botify, an enterprise SEO technology company, CMO at Olapic (now Olapic by Social Native), a leader in visual marketing technology, CMO at MediaMath, a leader in AdTech, and SVP at PR Newswire/Cision. Rachel is a native New Yorker hailing from the Upper West Side who now lives in Montclair, NJ with her husband, two children, and a 15 lb cockapoo. When she is not marketing high-growth brands or acting as an Uber driver for her two teenagers, Rachel can be found swinging kettlebells or doing yoga.

Mardi 3 janvier, Stéphane Pédrazzi a reçu Frédédric Tilhac, directeur général d'Alter Technology France, Guillaume Faure, fondateur de Libères tes Watts, Ludovic Cinquin, directeur général d'OCTO Technology, Adrien Duermael, président directeur général de Cubzh, Philippe Valogia, président directeur général de Jobfirst, Thomas Grange, cofondateur de Botify, Armand Thiberge, fondateur de SendinBlue, et Philippe Bosquier, Group Chief Information Officer (CIO) d'Exclusive Networks, dans l'émission Tech & Co sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Mardi 3 janvier, Stéphane Pédrazzi a reçu Frédéric Tilhac, directeur général d'Alter Technology France, Guillaume Faure, fondateur de Libères tes Watts, Ludovic Cinquin, directeur général d'OCTO Technology, Adrien Duermael, président directeur général de Cubzh, Philippe Valogia, président directeur général de Jobfirst, Thomas Grange, cofondateur de Botify, Armand Thiberge, fondateur de SendinBlue, et Philippe Bosquier, Group Chief Information Officer (CIO) d'Exclusive Networks, dans l'émission Tech & Co sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

In this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle,  Paris, London, Singapore, Sydney, and Japan.Learn more about Robert RothschildLearn more about BotifyFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how JavaScript can prevent Google from rendering all of your content, how that might impact crawling, and how you can use dynamic rendering to ensure you're not stuck in a delayed rendering queue.We discuss how Botify's tools like SpeedWorkers can be used to sniff out and prevent issues before they arise.Dan & Zach also share some insights on how Google comprehends JS rendering and where that interaction could improve.(0:00) Intro(4:04) Has Google's Comprehension of JavaScript and its Rendering Capabilities Improved?(6:20) The Major Issues with JavaScript Rendering.(9:25) Is Render Budget a Thing?(12:09) Is It in Google's Best Interest To Create a Metric For Render Budget?(14:25) SpeedWorkers & Dynamic Rendering Solutions(21:07) Defining Cloaking(27:45) Will There Ever Be a Time Where Dynamic Rendering is Not Needed?(30:35) Final Thoughts on SpeedWorkers & JavaScript Rendering(32:49) Rapid Fire Rankings

To deliver for its customers, Botify continues to reinvent how companies perform SEO. From those early days of the manual indexing of websites to the eras of keyword stuffing and anchor links, Botify is changing the landscape of optimization. In this extended conversation of The Transformation Debrief, Chris Hood, Digital Strategist at Google Cloud, hosts Pierre Couzy, Chief Technology Officer at Botify, and Robert Rothschild, Chief Marketing Officer at Botify, to discuss how they are helping drive more traffic and revenue with machine learning and artificial intelligence to reinvent how companies perform SEO.

To deliver for its customers, Botify continues to reinvent how companies perform SEO. From those early days of the manual indexing of websites to the eras of keyword stuffing and anchor links, Botify is changing the landscape of optimization. In this extended conversation of The Transformation Debrief, Chris Hood, Digital Strategist at Google Cloud, hosts Pierre Couzy, Chief Technology Officer at Botify, and Robert Rothschild, Chief Marketing Officer at Botify, to discuss how they are helping drive more traffic and revenue with machine learning and artificial intelligence to reinvent how companies perform SEO.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we're talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show Links:00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr00:41: Navigating low-percentage branded traffic7:32: The benefits of a localized site architecture9:37: Is duplicate content bad for real estate?13:39: AI-generated content's role in real estate SEO15:45: How to guide client's on link acquisition18:00: The ideal in-house team structure20:10: Traffic vs. lead conversion SEO (Movato)25:29: Go-to SEO strategies for enterprise real estate companies30:40: Localized keyword optimization33:09: Final tips, tactics, and recommended tools (Botify, seoClarity)39:14: Kristan's predictions for the future of real estate and SEOShow Links:Conifr: SEO ConsultingFollow Kristan on TwitterFollow Ross on TwitterSend us an email

"Il faut des techniques qui permettent de réduire le volume de données que tu manipules sans perdre en finesse sur les algos d'analyse" Le D.E.V. de la semaine est Pierre Couzy, CTO Botify. Quand la mission de la boite est de créer un bot qui se comporte comme les bots d'une des entreprises les plus innovantes de ce siècle, le challenge est pour le moins compliqué ! Pierre vient nous raconter comment, avec son équipe, ils relèvent les défis quotidiens pour aider tous les sites du monde, qui le souhaitent, à être mieux référencés. Nous y parlons de défis techniques liés à la charge, des contraintes de performances et de rapidité sur le net en général.Liens évoqués pendant l'émissionJoel spolski Blog : Leaky abstraction **Continuons la discussion**@ifthisthendev@bibear@botifyLinkedInLinkedIn de Pierre CouzyDiscord** Plus de contenus de dev **Retrouvez tous nos épisodes sur notre site.Nous sommes aussi sur Instagram, TikTok, Youtube, Twitch ** Cherchez l'équipe de vos rêves **Si vous avez envie de changer de job, testez My Little Team qui vous permet de choisir une équipe qui vous ressemble plutôt qu'une entreprise sans trop savoir où vous arriverez !** La Boutique IFTTD !!! **Affichez votre appréciation de ce podcast avec des goodies faits avec amour sur la boutique ou affichez clairement votre camp tabulation ou espace.** Soutenez le podcast **Ou pour aller encore plus loin, rejoignez le Patréon IFTTD.** Participez au prochain enregistrement !**Retrouvez-nous tous les lundis à 19:00 (mais pas que) pour assister à l'enregistrement de l'épisode en live et pouvoir poser vos questions pendant l'épisode :)Nous sommes en live sur Youtube, Twitch, LinkedIn et Twitter

Benoît est VP of Design chez Botify. Benoît n'est pas designer de formation, car il a commencé par des études littéraires. A la sortie de ses études, il rejoint l'agence web Business Lab en tant que concepteur rédacteur. Dans cette agence, il côtoie des designers et commence à utiliser Photoshop. Après 2 ans de pratique sur son temps libre, Benoît est recruter en tant que Designer et apprend son métier sur le tas. Après quelques temps, Benoît décide de passer freelance avant d'être contacté par l'agence World Appeal pour constituer son équipe Design. Il travaille sur des newsletters et des sites internet pour des entreprises du luxe ou des banques. En même temps, Benoît fonde *designers interactifs*, une association professionnelle autour du Design. Son objectif principal : faire en sorte que les designers se rencontrent et partagent leur métier et leurs méthodes de travail, ce qui n'était pas quelque chose d'évident en 2006. Après plus de 200 évènements organisés, l'association se concentre désormais sur l'évolution du marché du Design au travers d'études annuelles. Via cette association, Benoît a également rejoint le Conseil National du Design en septembre 2021, qui conseille le gouvernement français sur politique de Design. Il nous explique comment fonctionne le conseil, ce qui en est attendu et à que cela va servir. Après 3 ans à travailler intensément pour l'agence World Appeal, à la rédaction d'un livre, au développement de *designers interactifs* et à l'enseignement, Benoît décide de quitter World Appeal, pour faire du freelance et à construire le cours de design d'interaction de l'école Strate. Benoît revient sur le cours qu'il a mis en place à l'époque en étant convaincu que les interactions allaient passer par des objets physiques plus que par des interfaces numériques. En parallèle, Benoît est freelance, il se retrouve une nouvelle fois à faire le grand écart entre toutes ses activités et décide de se reconcentrer. Au même moment, il est contacter pour retourner chez World Appeal pour y occuper le rôle de Head of UX. Il revient sur les raisons qui l'ont poussé à revenir dans sa précédente agence. On discute également des méthodes de travail en agence : recherche utilisateur, suivi des livrables, etc. Après 4 ans, Benoît qui une nouvelle fois l'agence. Cette fois, il a l'envie de travailler directement pour et dans une entreprise. Ce qui l'amène chez Oodrive en tant qu'Head of Design. Il nous explique les raisons de son recrutement, comment il a développé une vision design dans une entreprise vieille de 18 ans, pourquoi et comment faire de la user research, quels profils recrutés et comment les faire monter en compétences, comment refondre et designer 7 produits différents et comment la micro-copie. Au bout de 4 années, Benoît à envie de voir autre chose. Il souhaite rejoindre une entreprise avec plus de moyens et un esprit plus start-up de que PME. C'est alors qu'il rejoint Botify en tant que VP of Design. Un rôle similaire à son précédent, mais avec une dimension beaucoup plus stratégique. Pour le podcast, Benoît revient sur ce qu'il a mis en place durant ses 6 premiers et les défis qui arrivent dans les prochains mois et les prochaines années. Les ressources de l'épisodes *designers interactifs* Oodrive Botify Le Medium de Benoît Le Design des choses à l'heure du numérique, Jean Louis Fréchin Continuous Discovery Habits, Teresa Torres Escaping the Build Trap, Melissa Perri Les autres épisodes de Design Journeys L'épisode #9 avec Mickaël David, Design Director @ Doctolib L'épisode #15 avec Audrey Hacq, Product Design Director @ OpenClassrooms L'épisode #25 avec Morgane Peng, Experience Design Director @ SGCIB L'épisode #32 avec Léa Mendes da Silva, VP Design @ Payfit L'épisode #40 avec Jordan Warmoes-Nielsen, Co-fondateur @ The Design Crew Case Study #2 - Discovery Discipline avec Rémi Guyot & Tristan Charvillat Pour contacter Benoît LinkedIn Pour soutenir le podcast, n'hésite pas à mettre ⭐️⭐️⭐️⭐️⭐️ sur Apple Podcast ou Spotify pour aider les autres designers à découvrir le podcast 

© Nani Annette Laurin haastateltavana tänään Jon The Fisherman & The Sea-yhtyeestä, joka on juuri julkaissut kakkosalbuminsa "Botify the People". Desibeli.netin Mika Roth luonnehti levyä tuoreeltaan "täydellisyyttä hipova[ksi] poprock-albumi[ksi]". Haastattelussa Lauri ja Jon – siviilissä Joonas ja Suomen Pienet Bändit-podcastin isäntä – turisevat levystä ja sen hieman erilaisesta tematiikasta, Suomen indiekentästä yleisemminkin sekä kuuntelevat levyn sinkkubiisit. The Fisherman & The Sea netissä:KotisivuBandcampSpotifyInstagramFacebookYoutubeDesibeli.netin arvostelu (Mika Roth)

Je suis allé chez Botify pour enregistrer un Podcast avec leur CTO, Pierre Couzy. L'échange a été très transparent et bienveillant. On a parlé de beaucoup de choses : les parcours de carrière l'évaluation des collaborateurs le management, les outils des managers, leur formation Culture produit et Culture QA (!) Mix remote et hybride Transparence des salaires Mais ce qui m'a impressionné, et cela revient dans pleins de petites phrases tout au long de l'échange avec Pierre, c'est qu'il aime vraiment comment les startups fonctionnent. Pierre a travaillé chez Microsoft, chez Criteo et chez Ledger. Et les boîtes en pleine croissance, les startups, il est convaincu que c'est un endroit fantastique pour un développeur et pour un tech. Je vous laisse entendre pour quoi. Après ce Podcast, vous aurez sûrement envie d'écouter : - L'épisode 31 avec Christophe et Annaëlle de Apside - L'épisode 25 avec Olivier Cauvin (CTO) chez Skell

Dans cet épisode avec Christophe Frenet, Chief Product Officer chez Botify, on parle de la mise en place d' "outcome-driven teams" au sein de l'entreprise. Christophe est un des premiers CPOs que je reçois qui verbalise quelque chose dans lequel je crois personnellement et qui est central dans la réussite d'une orga produit : "psychological safety". Il nous livre concrètement les étapes de la mise en place de cette organisation qui fait qu'aujourd'hui ses équipes sont autonomes depuis la compréhension des problèmes clients jusqu'aux spécifications produit. On échange également sur l'importance du binôme product manager + product designer l'impact de la "psychologial safety" sur la capacité de l'équipe produit de prendre une décision la discovery comme vecteur de l'autonomisation des équipes la culture de la collaboration dans un monde où le CPO est à des milliers de kilomètres du reste de l'équipe

Excellent content can be a powerful tool for the B2B world.  It's key to know how it will benefit your company and what SEO strategies you should use. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. You'll get insights into the most important factors to consider when considering B2B content strategies. Inorganic search-focused content is a type of content but it's not the only type of content. It's not the only thing content can do. Content is a tool–it's a means to an end. It's all in like how you apply it.–Kameron Jenkins, 20:05 I have found from my personal experience that content marketers who are just really good content marketers can learn pretty much any subject matter and ramp up fairly quickly.–Kameron Jenkins, 13:54 We start with the product and its features, and that's how we build out our themes. Basically, everything we talk about can tie back in some way, shape, or form to the product.–Kameron Jenkins, 25:49 [00:00] - About Kameron & what attracted her to Shopify. [04:49] - Connection between online & offline Shopify. [07:26] - How Kameron's day-to-day content looks & how she built a team. [12:00] - Challenges when looking for writers. [15:06] - How to set up & communicate expectations with stakeholders. [19:45] - Does Kameron go outside of SEO for success metrics? [25:37] - The importance of the customer & buyer decision journey in your content. [27:22] - What's great about battle cards. [32:04] - The difference between small company and big company content strategies. [39:56] - How to update older content. [43:56] - How to identify content decay. [45:53] - What is in a content brief? [48:20] - Important content marketing strategy considerations for small companies. [53:31] - Tips for integrating vertical targeting into your content strategy. Resources mentioned: Gong - https://www.gong.io/ Articles Kameron wrote on SEJ - ​​https://www.searchenginejournal.com/author/kameron-jenkins/ Prioritizing refreshes is super important. I would dive down to the granular level of what keywords have we lost the most positions for in this post. –Kameron Jenkins, 41:49 Search sometimes can be very tough. Patience is a virtue but patience doesn't always have a seat at the table.–Loren Baker, 15:23 What we're doing right here is not only just helping you rank but it's helping you close every lead that you're getting in from various different funnels.–Loren Baker, 23:58 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Kameron Jenkins Kameron Jenkins is the Content Lead at Shopify.  In previous roles, she's been  Director of Brand, Content & Communications at Botify, the SEO Wordsmith at Moz, and the VP of SEO & Content Strategy at a digital marketing agency that serviced local and multi-local businesses across the country.  Drawing from her experience, Kameron loves any opportunity I get to talk about SEO, content strategy, and digital marketing.  Add to it topics about SEO for local businesses, and navigating organizational challenges/opportunities. ​​Connect with Kameron on LinkedIn: https://www.linkedin.com/in/kameron-jenkins/ Follow her on Twitter: https://twitter.com/Kammie_Jenkins   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business5:49 - Technical SEO renaissance10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking21:46 - Increase CTR by using personas in SEO27:35 - An example of the iPullrank personas31:15 - Mike's rapper career, and more of his future plansResources of this podcast episode:Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movieiPullrank - https://ipullrank.com/Botify - https://www.botify.com/Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

Botify raised $55M in Series C to fuel its product innovation in organic search automation, grow its global presence specifically in APAC and other regions, and support its partner ecosystem development.CareAR, a Xerox company, raised $10M from ServiceNow at a post-money valuation of $700M. Xerox, with the acquisition of CareAR, announced that CareAR would be a part of CareAR Holdings, which comprise of CareAR, Inc., DocuShare® and XMPie, and deliver high-quality service experiences for service employees and end-customers.Pixalate raised $18.1M in growth funding from investors to expand its product offering globally without compromising emerging international regulatory obligations.Jeeves raises $57M in Series B to scale its all-in-one-expense management platform, launch in the UK, Europe and Colombia. It has raised over $180M in about 90 days, with the last funding coming in the form of debt and equity from a.16.z.

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Linkedin shutting down ephemeral videoStory 2: Clubhouse isn't dead? Story 3: Botify lands $55MIf you'd like to learn more about me, visit https://richungseo.comRich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 

Adrien Menard, PDG et cofondateur de Botify, était l'invité de Christophe Jakubyszyn dans Good Morning Business, ce vendredi 3 septembre. Il a expliqué le fonctionnement de sa start-up qui aide les entreprises à se référencer naturellement sur les moteurs de recherche sur BFM Business. Retrouvez l'émission dulundi au vendredi et réécoutez la en podcast.

Ce vendredi 3 septembre, Sandra Gandoin et Christophe Jakubyszyn ont reçu Alexis Blez, cofondateur de 58 Facettes, Adrien Menard, PDG et cofondateur de Botify, Bathilde Lorenzetti, vice-présidente de Paris La Défense Arena, Allon Zeitoun, directeur général de Naturalia, et Nicolas Notebaert, directeur général de VINCI Concessions et président de VINCI Airports, dans l'émission Good Morning Business sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Botify optimise l'indexation de vos sites webs par les engins de recherche. En crawlant votre site et appliquant des traitements sur la donnée, le but est de rendre votre site à gros traffic visible de Google. Savez-vous que Google n'indexe que 30-40% de votre site ? Botify s'assure que les parties relevantes de votre site soient correctement indexées. FNAC, GitHub, GlassDoor, Expedia font partie des sites qui utilisent cette technologie. Comment ca marche ? Comment Botify utilise les technologies AWS à cette fin ? On parle de Amazon EC2 spot instances et de Amazon Simple Workflow Service, entre autres.

Botify optimise l'indexation de vos sites webs par les engins de recherche. En crawlant votre site et appliquant des traitements sur la donnée, le but est de rendre votre site à gros traffic visible de Google. Savez-vous que Google n'indexe que 30-40% de votre site ? Botify s'assure que les parties relevantes de votre site soient correctement indexées. FNAC, GitHub, GlassDoor, Expedia font partie des sites qui utilisent cette technologie. Comment ca marche ? Comment Botify utilise les technologies AWS à cette fin ? On parle de Amazon EC2 spot instances et de Amazon Simple Workflow Service, entre autres.

How to request that search bots index your contentHello! Thanks for listening to SEO tips today.After months of the “request indexing” tool being unavailable, the feature returned right before the end of 2020. Many SEO's praised its return, but that was about it; SEOs went on about their day. We didn't hear much about how the feature changed or any limitations it might now have.You can submit about 10-12 a day before it throws you an error. Of course, both search engines also lean heavily on content discovery via clean XML sitemaps - especially when you submit them via your search accounts.Now for Bing, you can submit 10,000 a day via their URL submission feature or you can submit URLs through the Bing Webmaster API. Botify has a feature where it will submit for you. In general, though, you should think about why Google or Bing has not found your content and indexed it in the first place. With the increasing popularity of JavaScript frameworks, there could be something else going on that is limiting the search engines in discovering and indexing your content. And of course, your content also has to be *worth* indexing in the first place.Now for Bing, years ago we noticed that if a URL was tweeted, it was picked up faster (and Bing says it does use social links as signals), though I'm not sure if that tactic still works today.So that's your tip for today - how to manually submit URLs via Google and Bing.Thanks for listening. Come back tomorrow for another SEO tip.

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In a growing company, should your content team have their own goals, or be a service provider to all the other teams that need content help? How you answer these questions will have a real impact on your success with content marketing. On this episode of the GrowthTLDR, we talk to Kameron Jenkins, Director of Brand and Communication at Botify about all things content. We cover: What is brand content, and how does Kameron keep a pulse on how Botify's audience feel about them. What goals should a content team have in a growing company? Should they be a service provider to others, or be accountable to their own goals? How do you create content that attracts the attention of the right people at large organizations, and what should your promotion plan look like? Happy Growing

Learn from an experienced Director of Sales Operations to become successful in a sales ops role with our special guest, Robert Smith of Botify...

On this week's episode of the SaaS Revolution Show, we are bringing you the Growth Stage fireside chat Nathan latka had with Adrien Menard, CEO and Co-Founder of Botify. Adrien unravels a host of interesting data behind Botify's growth - when they became profitable, what is their ACV and net churn, how their sales and customer success organizations look like and many other.  Botify is a search engine optimization platform designed to optimize websites for Googlebot. Started in 2012 in Paris, the company currently has 450 customers and is spread between three offices. Adrien established the New York HQ. He moved there in 2016. We spoke with him about the experience of moving there and establishing US operations about a year ago on the podcast. Have a listen. Nathan Latka has an unmatched ability to extract data and information from SaaS founders and has over 3000 podcast episodes under his belt, making him incredibly knowledgeable on the subject of what it takes to be a successful SaaS company. It's why we are bringing him to every SaaStock conference this year, starting with SaaStock Asia on May 14 and 15 and SaaStock East Coast on June 4 and 5. There, he will be giving us insights from 10,000 SaaS data points, as well as sitting down for more fireside chats with founders. Even though Nathan comes across as a hard interviewer, he is actually a super lovely guy, happy to chat to anyone so this is a rare opportunity to get up close and personal with him. At SaaStock East Coast, taking place at the Altman Building in Manhattan, he will be joined by Ragy Thomas, CEO of Sprinklr, Dan Adika, CEO and co-founder Walkme, Alison Elworthy, SVP customer success HubSpot and many others. We are bringing the East Coast SaaS community together for CEO, Sales leadership and Growth marketing bootcamps, as well as 15 talks on how to grow and scale your SaaS business. You will have many opportunities for meetings with peers and investors. We are throwing in some cool dinners and parties for networking into the night. Listeners of the show can avail of our 2-for-1 ticket deal. Grab yours now Watch Nathan Latka's presentation on the State of SaaS

Botify, a search engine optimization company that works with customers like Expedia and Nike, announced today that it has raised $20 million in Series B funding. Co-founder and CEO Adrien Menard said that the opportunity in SEO is “even bigger now than in the past,” and that the problem ismuch broader problem than many realize.

In September 2016, Adrien Menard, CEO of Paris-born Botify packed his bags and moved together with his wife and two kids to New York to open Botify's US office. He had chosen New York mainly due to the slightly shorter time difference with Paris in comparison to the much more unsurmountable 9 hours with the West coast. Adrien was leaving 24 employees behind and venturing into the new world all by himself. Visas took more time, the advice his lawyer gave him was wrong multiple times, and Adrien would have to reinvent overnight how Botify communicated and made decisions. Despite all that, there was not a grain of doubt that he was doing the right thing. He had a $7 million Series A funding round and a 10% US-based customer base to give him confidence as the going got tough. Fast forward almost two years later after Adrien moved to New York, US customers now represent 60% of the revenue, and the Botify employee count has risen to 100 with 25 of them based in the New York office. How did all that work out? Listen on to hear: What's the one thing you need to have achieved to secure a funding round for scaling What are the two most important teams in a US HQ What has been the most challenging thing in scaling to the US and how did Adrien address it Why as beloved as Slack is for remote teams, it's not the best solution according to Adrien and what he uses instead How Botify stays cash efficient Adrien is one of many speakers we will have at SaaStock18 in Dublin, coming from all corners of the world and sharing a variety of lessons and experiences. 3000 attendees will come to see and learn from Corey Thomas, April Dunford, Christoph Janz and many more speakers we have. Grab your ticket now https://www.saastock.com/tickets