Podcast appearances and mentions of anthony sarandrea

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Anthony Sarandrea is recognized as one of the top customer generators in the world, specializing in the financial services space and running a team that drove over one million customers in 2020. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month and drive 4k inbound calls per day off of internal websites as an affiliate. He is consistently featured as one of the top Under 30 entrepreneurs and was recently featured alongside Snapchat's founder Evan Spiegel as one of the Entrepreneurs Changing the World. Top 3 Value Bombs 1. You need to have a sickening, delusional attitude to run at things that are uncomfortable to those around you. 2. Someone is exponentially learning where they can improve and consistently seeking those things out both professionally and personally. If they take action on it, they're going to reach higher heights than you ever will. 3. The idea of failing fast over and over is so necessary with how fast the world moves today. You have to run to stand still nowadays. Follow Anthony on Instagram - Anthony's Instagram Sponsor HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Anthony Sarandrea is recognized as one of the top customer generators in the world, specializing in the financial services space and running a team that drove over one million customers in 2020. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month and drive 4k inbound calls per day off of internal websites as an affiliate. He is consistently featured as one of the top Under 30 entrepreneurs and was recently featured alongside Snapchat's founder Evan Spiegel as one of the Entrepreneurs Changing the World. Top 3 Value Bombs 1. You need to have a sickening, delusional attitude to run at things that are uncomfortable to those around you. 2. Someone is exponentially learning where they can improve and consistently seeking those things out both professionally and personally. If they take action on it, they're going to reach higher heights than you ever will. 3. The idea of failing fast over and over is so necessary with how fast the world moves today. You have to run to stand still nowadays. Follow Anthony on Instagram - Anthony's Instagram Sponsor HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

Join Us At the Mar. 29th Live Podcast Event:http://www.JustGrowPodcast.comOn the next episode of the Just Grow Podcast we had on the incredible Anthony SarandreaThe Most Powerful Personal Development Tool On The Planet:https://www.justgrowvisions.com/If you'd like to connect with them further go follow on IGhttps://www.instagram.com/anthonysarandrea/Also go follow https://www.instagram.com/nikoarapkiles/ & https://www.instagram.com/officialjustgrowConnect on all platforms:https://linktr.ee/officialjustgrowMake sure to leave a review and let us know what you thought!#justgrow #visionvideos #visionboard

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with James Altucher, Evan Carmichael, Anthony Sarandrea, Robert Glazer, Gino Wickman, Jeremy Slate and Mitchell Levy and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) James Altucher The most important thing you need to do for success is exercising your Idea muscle. The idea muscle is that part of your brain where your creativity lies and just like the muscles in your body, it needs daily exercise. If you don't exercise, when a good idea comes your way you won't be able to maximize it.    (9:44) Evan Carmichael Lack of belief is the biggest problem in the world today. Everyone has one very important core value that when you figure it out, it gives you more clarity on how to live your life and what projects to take on. So remember to always believe in yourself and the things you are good at. This will really help you in your journey.   (13:00) Anthony Sarandrea Life's biggest shortcut is having a mentor. Get around people who are already where you want to be. It is one of the biggest cheatcode to life. Start seeking out these people and also if you are in a position where you can be that mentor for someone else, never shy away from that opportunity.   (19:13) Robert Glazer There are a ton of great cultures out there and every business has its own. However, one of the most important things that we all should do is having a very clear vision, clear value, clear goal and most importantly consistency. These attributes are the foundation of a successful company.    (23:28) Gino Wickman Before you decide to venture into the world of entrepreneurship, you first need to confirm with yourself that you have what it takes. Entrepreneurship may seem flashy and nice but it is not a walk in the park. It is not for everyone. You will be knocked down more times than you think. That is why it is crucial you confirm that it is what you want to do. (28:36) Jeremy Slate To build any company you need to have the right people on board. Not everyone will be a prodigy or perfect right from the start. That is why training is very important. You need to train people so that they'll know what to do in every situation.    (33:40) Mitchell Levy We tend to want to do business with people that we know, like and trust. That is why being credible is very important. The quality in which you are known, like and trusted will determine how well you will be able to do business in your career as an entrepreneur.   Tags: @altucher  @evancarmichael  @anthonysarandrea  @robertglazer_  @the10disciplines  @jeremyryanslate  @mitchell.levy 

  Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with James Altucher, Evan Carmichael, Anthony Sarandrea, Robert Glazer, Gino Wickman, Jeremy Slate and Mitchell Levy and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) James Altucher The most important thing you need to do for success is exercising your Idea muscle. The idea muscle is that part of your brain where your creativity lies and just like the muscles in your body, it needs daily exercise. If you don't exercise, when a good idea comes your way you won't be able to maximize it.    (9:44) Evan Carmichael Lack of belief is the biggest problem in the world today. Everyone has one very important core value that when you figure it out, it gives you more clarity on how to live your life and what projects to take on. So remember to always believe in yourself and the things you are good at. This will really help you in your journey.   (13:00) Anthony Sarandrea Life's biggest shortcut is having a mentor. Get around people who are already where you want to be. It is one of the biggest cheatcode to life. Start seeking out these people and also if you are in a position where you can be that mentor for someone else, never shy away from that opportunity.   (19:13) Robert Glazer There are a ton of great cultures out there and every business has its own. However, one of the most important things that we all should do is having a very clear vision, clear value, clear goal and most importantly consistency. These attributes are the foundation of a successful company.    (23:28) Gino Wickman Before you decide to venture into the world of entrepreneurship, you first need to confirm with yourself that you have what it takes. Entrepreneurship may seem flashy and nice but it is not a walk in the park. It is not for everyone. You will be knocked down more times than you think. That is why it is crucial you confirm that it is what you want to do. (28:36) Jeremy Slate To build any company you need to have the right people on board. Not everyone will be a prodigy or perfect right from the start. That is why training is very important. You need to train people so that they'll know what to do in every situation.    (33:40) Mitchell Levy We tend to want to do business with people that we know, like and trust. That is why being credible is very important. The quality in which you are known, like and trusted will determine how well you will be able to do business in your career as an entrepreneur.   Tags: @altucher  @evancarmichael  @anthonysarandrea  @robertglazer_  @the10disciplines  @jeremyryanslate  @mitchell.levy 

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with James Altucher, Evan Carmichael, Anthony Sarandrea, Robert Glazer, Gino Wickman, Jeremy Slate and Mitchell Levy and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) James Altucher The most important thing you need to do for success is exercising your Idea muscle. The idea muscle is that part of your brain where your creativity lies and just like the muscles in your body, it needs daily exercise. If you don't exercise, when a good idea comes your way you won't be able to maximize it.    (9:44) Evan Carmichael Lack of belief is the biggest problem in the world today. Everyone has one very important core value that when you figure it out, it gives you more clarity on how to live your life and what projects to take on. So remember to always believe in yourself and the things you are good at. This will really help you in your journey.   (13:00) Anthony Sarandrea Life's biggest shortcut is having a mentor. Get around people who are already where you want to be. It is one of the biggest cheatcode to life. Start seeking out these people and also if you are in a position where you can be that mentor for someone else, never shy away from that opportunity.   (19:13) Robert Glazer There are a ton of great cultures out there and every business has its own. However, one of the most important things that we all should do is having a very clear vision, clear value, clear goal and most importantly consistency. These attributes are the foundation of a successful company.    (23:28) Gino Wickman Before you decide to venture into the world of entrepreneurship, you first need to confirm with yourself that you have what it takes. Entrepreneurship may seem flashy and nice but it is not a walk in the park. It is not for everyone. You will be knocked down more times than you think. That is why it is crucial you confirm that it is what you want to do. (28:36) Jeremy Slate To build any company you need to have the right people on board. Not everyone will be a prodigy or perfect right from the start. That is why training is very important. You need to train people so that they'll know what to do in every situation.    (33:40) Mitchell Levy We tend to want to do business with people that we know, like and trust. That is why being credible is very important. The quality in which you are known, like and trusted will determine how well you will be able to do business in your career as an entrepreneur.   Tags: @altucher  @evancarmichael  @anthonysarandrea  @robertglazer_  @the10disciplines  @jeremyryanslate  @mitchell.levy 

  Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with James Altucher, Evan Carmichael, Anthony Sarandrea, Robert Glazer, Gino Wickman, Jeremy Slate and Mitchell Levy and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) James Altucher The most important thing you need to do for success is exercising your Idea muscle. The idea muscle is that part of your brain where your creativity lies and just like the muscles in your body, it needs daily exercise. If you don't exercise, when a good idea comes your way you won't be able to maximize it.    (9:44) Evan Carmichael Lack of belief is the biggest problem in the world today. Everyone has one very important core value that when you figure it out, it gives you more clarity on how to live your life and what projects to take on. So remember to always believe in yourself and the things you are good at. This will really help you in your journey.   (13:00) Anthony Sarandrea Life's biggest shortcut is having a mentor. Get around people who are already where you want to be. It is one of the biggest cheatcode to life. Start seeking out these people and also if you are in a position where you can be that mentor for someone else, never shy away from that opportunity.   (19:13) Robert Glazer There are a ton of great cultures out there and every business has its own. However, one of the most important things that we all should do is having a very clear vision, clear value, clear goal and most importantly consistency. These attributes are the foundation of a successful company.    (23:28) Gino Wickman Before you decide to venture into the world of entrepreneurship, you first need to confirm with yourself that you have what it takes. Entrepreneurship may seem flashy and nice but it is not a walk in the park. It is not for everyone. You will be knocked down more times than you think. That is why it is crucial you confirm that it is what you want to do. (28:36) Jeremy Slate To build any company you need to have the right people on board. Not everyone will be a prodigy or perfect right from the start. That is why training is very important. You need to train people so that they'll know what to do in every situation.    (33:40) Mitchell Levy We tend to want to do business with people that we know, like and trust. That is why being credible is very important. The quality in which you are known, like and trusted will determine how well you will be able to do business in your career as an entrepreneur.   Tags: @altucher  @evancarmichael  @anthonysarandrea  @robertglazer_  @the10disciplines  @jeremyryanslate  @mitchell.levy 

Anthony Sarandrea: Instagram - https://www.instagram.com/anthonysarandrea/ YouTube - https://www.youtube.com/ @anthonysarandrea8013    My Free Marketing Training - https://nocode-wgmi.com/marketing101 Join my free newsletter to learn about businesses of the future - https://wgmimedia.com/join-WGMI/ Join the WGMI Business Community (Free) - https://www.thewgmiacademy.com/ For Ai News and Opportunities go to WGMI Media Website - https://wgmimedia.com/ Instagram - https://www.instagram.com/wgmimedia/   Follow Brett:  Twitter - https://twitter.com/thebrettway Instagram - https://www.instagram.com/thebrettway.eth/   WGMI Podcast Links:  Spotify: https://open.spotify.com/show/0R8fi1U6go5WXA9EAYe7bF Apple Podcast: https://podcasts.apple.com/us/podcast/were-gonna-make-it   My Camera Setup:  Camera (x3) - https://amzn.to/3OJH5bl Lens (x3) - https://amzn.to/3OwRJSG Microphone (x2) - https://amzn.to/44dV1jz Audio Interface - https://amzn.to/43Zlxg8 Main Light (x2) - https://amzn.to/3KSsKZ1 Main Light Softbox (x2) - https://amzn.to/3DIEyJ8 Back Lights (x2) - https://amzn.to/44YxeFa Light Stands (x4) - https://amzn.to/3rSej08 Camera SD Cards (x6) - https://amzn.to/3Qqh4zZ Mic Stands (x2) - https://amzn.to/3OsiQhC  

Forbes Featured Entrepreneur & Founder of Pocket Your Dollars,  Anthony Sarandrea  joins Joseph to talk about what it takes to be RICH, successful and happy.  GUEST LINKS PocketYourDollars.com  SUBSCRIBE  First100K.com    Become Wealthy Without FAILING Your Family™   For hard-charging dads, high-performers and elite entrepreneurs ($500K in personal income) who are ready to create HARMONY in their personal, family and business ... in 90 days! See REAL Results at: EliteMensCoach.com  Music: Purple-Planet.com

Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, industry legend Harrison Gevirtz, and Anthony Sarandrea, CEO of recently acquired Pocket Your Dollars, discuss: - Anthony's new passion project of producing music (TONES) - How Anthony got his start in the internet marketing world - What the process of getting acquired looks like - Building wealth and striving for greatness - Taking advantage of this gift of life we've been given Follow Us: Anthony Sarandrea: WEBSITE: https://www.anthonysarandrea.com/ INSTAGRM: https://www.instagram.com/anthonysarandrea/ LINKEDIN: https://www.linkedin.com/in/anthony-sarandrea/ POCKET YOUR DOLLARS: https://www.pocketyourdollars.com/ Adam Young: RINGBA: https://www.ringba.com FACEBOOK: https://www.facebook.com/ringbacalltracking TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/

Anthony Sarandrea is a fan of getting things done quickly. His negotiation style has been described as blunt—but it works for him. His straightforward nature helps move negotiations forward toward resolution. He also believes that a blunt negotiation style can help you achieve your goals. While this style doesn't work for everyone, there are some aspects that every negotiator can embrace to excel in their role. Listen to this throwback with Anthony to improve your negotiation techniques now.

Anthony Sarandrea (@anthonysarandrea) is an entrepreneur, speaker, philanthropist and the CEO of Pocket Your Dollars. And wow, what an episode... get ready to be inspired! Anthony joins Chris Van Vliet to talk about how to set and achieve your goals, how he got started as an entrepreneur, his morning routine, what he has learned working with people like Tony Robbins, Gary Vaynerchuk and Les Brown, how he changed his mindset, the books he recommends the most and more! For more information about Anthony visit: http://anthonysarandrea.com If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests. For more information about Chris and INSIGHT go to: https://chrisvanvliet.com Follow CVV on social media: Instagram: instagram.com/ChrisVanVliet Twitter: twitter.com/ChrisVanVliet Facebook: facebook.com/ChrisVanVliet YouTube: youtube.com/ChrisVanVliet CVV CLIPS: youtube.com/CVVCLIPS Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to Office Hours, hosted by Legendary Sports Executive, Entrepreneur, and Investor, David Meltzer. Where the brightest millionaires, billionaires, and entrepreneurs, in business, sports, and entertainment get together to talk about success, failure, and everything in between. Take a deep dive into the mind of some of the world's most impactful guests to share their strategies and tools to dominate their respective fields. My co-hosts for today's episode are my mentor, Blaine Bartlett, the CEO of Avatar Resources, Joni Rogers-Kante, the founder and CEO of Synegence and Jayson Waller, the founder & CEO of Powerhome Solar. Joining us on today's episode is Chris Overholt, the President and CEO of Overactive Media, Sharon Lechter, the co-author of Rich Dad, Poor Dad, Fritz Lanman, the CEO of ClassPass, and Anthony Sarandrea, the CEO of Pocket Your Dollars. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Anthony Sarandrea shares his best tips as a Super Affiliate.

Anthony Sarandrea went from door to door sales to growing a company that does over $100k/day in revenue. He currently runs a portfolio of websites in the financial niche including Pocketyourdollars.com. He's also been featured as one of the top “under 30 year old” entrepreneurs and was featured along side Snapchat's founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”. During our interview we discuss: – Anthony shares the business super power he wishes he had. – The importance of understanding your customers “real why” and how to uncover them. –  Anthony talks about how and why he focuses on top of the funnel marketing with both organic and paid channels. – How to move top of the funnel leads down the funnel and convert them into an inbound leads. – Why Anthony decided to focus on driving leads to his partners vs trying to sell them all internally. – We talk about a video marketing strategy that is working really well for his business. – The importance of disrupting peoples patterns when it comes to marketing. – Anthony shares his #1 paid marketing channel including why. – He shares his favorite growth tool/software. – Anthony recommends one of his favorite books. Anthony's website: Follow Anthony on Instagram www.anthonysarandrea.com www.pocketyourdollars.com ———————— If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

#506 This week we spoke with Anthony Sarandrea, who gave us a lot of gold nuggets about generating leads online. But I know what some of you may be thinking: “I'm not even close to being able to do some of the things you talk about in that episode.” I still recommend listening to it, because we discuss an amazing approach to generating leads for your business. However, if you're just starting out, I want to point out one thing Anthony mentioned that's so important when you're starting to build your business because it makes everything else so much easier: before you start trying to generate leads, you need to know exactly what your target audience is going through. Hopefully, this won't be a foreign concept. But it bears repeating: everything else comes more easily when you know who your audience is. so how do you learn about them? Well, it's one thing to say, “I'm going to do some research, have conversations with people. I'll see what the forums are saying, put myself in people's shoes, and try to figure out what I can do to best serve them." That's a great start, and it'll definitely help. But it's just the first step. The next step is what I want to talk about today: becoming your target audience. Stick around and let's talk about what that looks like. Show notes and more at SmartPassiveIncome.com/session506.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#505 They often say that this world is very small, especially the world of online business. When I go to conferences (or at least when I did before COVID), I'd often get introduced to somebody, and we'll find that we've already connected before, or we have a second- or third-degree connection. Today's guest is someone I'd never connected with, or even heard of long before we talked, but I'm so glad that we met because we had one of the best conversations I've had about lead generation in a very long time on the show. His name is Anthony Sarandrea, and I'm so grateful he's joining us today because he is a master at lead generation. Anthony has a number of different businesses. One in particular, Pocket Your Dollars, helps people become the financial experts of their own lives, and generates a ton of leads doing it. He also helps other businesses generate their own leads, and he's got some systems and approaches that I very much resonate with—especially when it comes to immersing yourself into that space you're trying to get into. Speaking of immersing yourself, you'll hear about a really interesting way Anthony did his market research: he literally became his own target customer on purpose. When it comes to lead generation, Anthony is one of the most creative and dedicated people I've met in the space. He knows the importance of remembering that your leads are real people, and that you need to serve them if you want to succeed. Show notes and more at SmartPassiveIncome.com/session505.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anthony Sarandrea is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drove over one million customers in 2020. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month and drive 4k inbound calls per day off of internal websites as an affiliate. He is consistently featured as one of the top “Under 30” entrepreneurs and was recently featured alongside Snapchat's founder Evan Spiegel as one of the “Entrepreneurs Changing the World”. Top 3 Value Bombs: 1. You need to have a sickening, delusional attitude to run at things that are uncomfortable to those around you. 2. Someone is exponentially learning on where they can improve and consistently seeking those things out both professionally and personally. If they take action on it, they're going to reach higher heights than you ever will. 3. The idea of failing fast over and over is so necessary with how fast the world moves today. You have to run to stand still nowadays. Visit Anthony's website - PocketYourDollars.com Sponsors: Kevin Anderson & Associates: Are you finally ready to publish a book the right way? For a limited time, KAA is offering Fire Nation a free 90-min consultation to discuss writing and publishing your book! Visit KAWriting.com/fire to book yours today! HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!

Anthony Sarandrea is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drove over one million customers in 2020. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month and drive 4k inbound calls per day off of internal websites as an affiliate. He is consistently featured as one of the top “Under 30” entrepreneurs and was recently featured alongside Snapchat's founder Evan Spiegel as one of the “Entrepreneurs Changing the World”. Top 3 Value Bombs: 1. You need to have a sickening, delusional attitude to run at things that are uncomfortable to those around you. 2. Someone is exponentially learning on where they can improve and consistently seeking those things out both professionally and personally. If they take action on it, they're going to reach higher heights than you ever will. 3. The idea of failing fast over and over is so necessary with how fast the world moves today. You have to run to stand still nowadays. Visit Anthony's website - PocketYourDollars.com Sponsors: Kevin Anderson & Associates: Are you finally ready to publish a book the right way? For a limited time, KAA is offering Fire Nation a free 90-min consultation to discuss writing and publishing your book! Visit KAWriting.com/fire to book yours today! HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!

Anthony SarandreaForbes Featured Entrepreneur & Founder of Pocket Your Dollars In this episode of Your FIRST $100K Show, Joseph Warren is joined by Anthony Sarandrea to discuss what it takes to be RICH, successful and happy. LinksPocketYourDollars.com Subscribe:  Apple | Stitcher | iHeart IF YOU ENJOY OUR SHOW AND CONTENT, PLEASE CONSIDER BEING AN AMBASSADOR. WE ARE 100% LISTENER SUPPORTED. CLICK HERE TO SUPPORT Epic Resources:  BLOW UP ROCKS™ - THE THERAPY & COUNSELING ALTERNATIVE™  We believe addiction, anxiety, anger, and depression are "rocks" that weigh men down. Our mission is to help you blow them up.  BlowUpRocks.com Music: Purple-Planet.com

On this 54th episode of The CEO Story, I have on Anthony Sarandrea who is the CEO of Siteflood. He shares his story along with the many lessons he learned on his journey of creating a job which he transitioned into a business. In addition, Anthony offers some fantastic perspective on knowing your target and where you are going.With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey. As always be sure to check out more of our podcast episodes:*Podcast Website - https://ceostory.buzzsprout.com*Website: https://www.togethercfo.com/*Facebook: https://www.facebook.com/TogetherCFO/*LinkedIn: https://www.linkedin.com/company/together-cfo*Instagram: @Togethercfo*Stay up to date with Anthony and Siteflood:*Website - https://www.siteflood.com/*LinkedIn: https://www.linkedin.com/in/anthony-sarandrea/*Instagram: @anthonysarandrea

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MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business. Subscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe   === SUMMARY ===

MAKING BANK is now a weekly YouTube TV show - iTunes Podcast uncovering the Mindset and Success Strategies of the Top 1% so You Can Amplify Your Life & Business. Subscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe   === SUMMARY ===

Anthony Sarandrea went from going door-to-door for twelve hours a day every day to being online 24 hours a day in order to acquire customers. The difference in his output has astounded him beyond measure and caused a sort of addiction to the process. Because of this, he shares his formula in order to help others target and acquire their desired customer pool. In this episode, he joins Mitch Russo to stress the importance of the first few seconds of interaction and standing out from everyone else. Anthony also talks about the pros and cons of affiliate marketing. Love the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Anthony Sarandrea went from going door-to-door for twelve hours a day every day to being online 24 hours a day in order to acquire customers. The difference in his output has astounded him beyond measure and caused a sort of addiction to the process. Because of this, he shares his formula in order to help others target and acquire their desired customer pool. In this episode, he joins Mitch Russo to stress the importance of the first few seconds of interaction and standing out from everyone else. Anthony also talks about the pros and cons of affiliate marketing. Love the show? Subscribe, rate, review, and share! Here’s How » Join Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

As we count down to this year's Ad World Conference in November, we speak to conference speaker Anthony Sarandrea, one of North America's top lead generation experts. Anthony shares with us how his team build and scale social ad campaigns that pull in business at scale. Discover the methodology and formula he uses to create Ad campaigns that drive qualified leads for his clients. Learn how they focus on their audiences needs rather than relying on brand and product features to drive profitable campaigns for their clients. What Anthony shares with us are hyper-effective yet straightforward techniques that anyone can follow. Do You understand who you are trying to reach so you can design campaigns to target them with a relevant and tailored message that meets their needs? Are your campaigns failing because they are just too broadly targeted, too dull or both? Are your Ad hooks strong enough to stop the never-ending scroll on social platforms? Could you grab a prospect's interest without even mentioning your brand or service? Listen in and learn some new ways to approach using social media to reach a more targeted, qualified and valuable audience for your organisation. Ad World Conference 2020 Anthony is just one of over 100 inspirational speakers who will be talking at this year's 3 day online conference. Between the 2nd and 4th of November Ad World will stream 15+ Digital Advertising Tracks, consisting of hyper-focused speeches, workshops and live Q&A sessions all designed to help take your business to the next level. Digital Marketing Podcast listeners can get 15% off tickets this year by using the code DMP to get your discount. To find out more, and book your team tickets visit .   Useful Links

When did you lose sight of the thing that got you into your entrepreneurship? It happens to most of us at some point; but there's no damn excuse for lying down when it does. Get your team together, get centered and get busy.   Anthony Sarandrea is a legend of lead generation, as well as a wildly influential keynote speaker, philanthropist and entrepreneur. Having been featured everywhere from Forbes to Inc., Entrepreneur and beyond, Anthony continues to raise the bar for entrepreneurs the world over.   On this episode of the Underdog Empowerment podcast, Zach and Anthony jam on the need to find the right people to keep around and figure out where those people should be placed, balancing risk and reward (not to mention you versus everyone else) when it comes to investing the dollars in your pocket, valuing the masterful shit you bring to the table correctly, and relentlessly pursuing that thing that drives and inspires you, staying dedicated to growth at all times. Tune in to reignite that spark that got you where you are today.   Shownotes: https://underdogempowerment.com/anthony-sarandrea/   Get More Involved:    Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Free A-to-Z roadmap on launching a top-shelf podcast: https://www.podcastpenthouse.com/roadmaps/ Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Subscribe On YouTube: https://underdogempowerment.com/youtube

I recently polled my Instagram audience about why they find selling hard--maybe you’ll relate to some of their answers:  “I’m afraid my dream client will turn down my offer.” “I don’t know the right words to say to express my worth. And worse than that, what if they laugh or act offended when they hear my pricing?” “I’m worried that my potential clients (and other people) will think that I am overvaluing myself--like who am I to be charging these prices?!” And my FAVORITE:  “If I wouldn’t pay a certain price for something--why would anyone else???” I’ve listened to all your concerns, and here’s what I have to say: it’s time to KICK THEM IN THE ASS AND OUT OF YOUR HEAD! Think of selling like an art. It’s as important as learning to wield your camera or create authentic art. Selling (or what I like to call, serving) helps you go from a STARVING ARTIST to a WEALTHY ARTIST.  It’s another Play It Brave Tuesday, and we’re talking all things selling with a true master, Anthony Sarandrea. Anthony runs a team that serves over a million customers every year, and he has a few tricks up his sleeve that will get YOU in front of your dream clients and customers in no time. Tune in to hear what easy ways to boost your client and customer base! SHOW NOTES: http://darcybenincosa.com/play-it-brave/sales-anthony-sarandrea/

On today's episode, I'm joined by Anthony Sarandrea. Anthony Sarandrea is recognized as one of the top customer-generators in the world, specializing in the financial services space, running a team that drove over one million customers in 2018. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month and drive 4k inbound calls per day off of internal websites as an affiliate. He is consistently featured as one of the top “Under 30” entrepreneurs and was recently featured alongside Snapchat's founder Evan Spiegel as one of the “Entrepreneurs Changing the World”. Follow Anthony on Social Media: https://www.instagram.com/anthonysarandrea/ http://www.anthonysarandrea.com/#about Subscribe to the "On The Rise" podcast: https://www.instagram.com/mr.johnclee/ https://www.instagram.com/thepropertyshark/

Anthony started off door knocking and built a company to $100k+/day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year.   Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month.   He is consistently featured as one of the top “under 30 year old” entrepreneurs and was featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.     In this episode, Karen and Anthony discuss: Success Story of Anthony Commit to Get Leads Commit to help. What do you know that you can use to add value. Go at it with a help versus sell mindset.  Consult to Sell Know where you sit on the too salesy to not salesy enough scale. Find that sweet spot of educating and helping, but also making it clear that you are making a call to action.  Connect to Build and Grow Get in front of the second degree of your clients - utilize Facebook and other social media to do so. Success Thinking, Activities and Vision Know your why - know your deeper reason beyond the money for why you do what you do.  Sweet Spot of Success     "I like to challenge myself to ask why five times."- Anthony Sarandrea     Connect with Anthony Sarandrea: Website: PocketYourDollars.com Instagram: @anthonysarandrea LinkedIn: Anthony Sarandrea Twitter: @ThePYDTeam Facebook: Anthony Sarandrea & Pocket Your Dollars     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

When you think of lead generation, you might imagine churning out a quick return on a clever Facebook ad with an affiliate link. But for Anthony Sarandrea, founder of Siteflood, it's an opportunity to build a lifetime relationship and create real value, both for his business clients and for the customers he can introduce them to. In this episode of Hack the Process, Anthony will tell us why expanded his successful lead generation business into an information resource, what delegating tasks taught him about leadership and entrepreneurship, and how his concept of mentorship shifted once he started reaching out to the people he admired for advice. For all the links, check out the show notes: https://www.hacktheprocess.com/anthony-sarandrea-generates-leads-by-delivering-value-on-hack-the-process-podcast/ Enjoy!

This week’s Misfit Entrepreneur is Anthony Sarandea. Anthony is an interesting Misfit Entrepreneur. Not only is he known as one of the top customer generators in the world with a business that drives over 1 million new customers a year for clients, but he’s been featured alongside Snapchat Founder, Evan Spiegel as one of the entrepreneurs changing the world. He’s one of the top Forbes 30 under 30 entrepreneurs, philanthropist, and is even getting into acting. But, the thing that impresses me most is how methodically, consistently, and quietly, Anthony built a powerhouse that works behind the scenes driving the business and customer acquisition of some of the largest companies in the world. They rely on him and his businesses to make them go. And today, I not only want to talk about the secrets Anthony has learned on how to find and get customers, but also the lessons he learned in building businesses doing 10’s of millions of dollars that not many know about. Anthony Sarandrea on Instagram www.AnthonySarandrea.com Anthony grew up in a lower middle class family. His dad was a police officer and his mom was nurse. He was taught to work hard and had talent in sports, specifically basketball. His dream was to play pro-basketball and went on that path. Halfway through college, he found the internet. He saw a guy in a fancy car running around on a Tuesday and asked him what he did. The guy told he worked on the internet. Anthony convinced the guy to let him learn from him and started essentially shadowing him working 18 hour days learning everything he could from all sources he could get information. His knowledge turned into skill and his first business where people hired him for online/internet projects running ads. He grew and hired his brother, then another and then other employees, etc. and kept growing it. He built it out to where today, Anthony’s business is basically a Lending Tree for services needed by distressed Americans – basically a lead generation powerhouse for products and services for people that have challenges like too much debt or low credit scores, etc. The market had been ignored and underserved and Anthony stepped in to help people get the services to help them. What does it mean to “Own the Customer and Not the Offer?” You want to be in the business of owning the customer It is a lot more scalable as one customer is a good fit for multiple offers. The key is to position yourself as the go to place for businesses with offers to get customers. You want to be in a position to build an ongoing relationship with the customer, so you can work with them over and over again in different ways. This way, you don’t shove a square peg into a round hole and best help the customer, but also monetize them in multiple ways for your business. At the 9:52 mark, Anthony breaks down his business and how it operates…. Anthony gets an ad for a specific type of product such as health insurance. They spend 6 -figures a day on paid ads on everything from Facebook to Direct Mail. All of the different platforms are just channels to get in front of a consumer. When a customer clicks on the ad, they go to a landing page with more detail and criteria. The goal is to get them to take an action. For example, for health insurance, it is to make a call to discuss their needs. Anthony has a whole call center setup on the back end with his business clients in which calls are routed to their call centers and sales teams. Anthony gets paid every time the phone rings, every time a customer signs up, even based on how long a call lasts. There are differences for each business customer that Anthony’s business customizes to maximize success. There is whole routing system behind the scenes that slices and dices customer information to determine who a client is sent to. How did you figure all of this out? It started when built his first ad business. He got to with a bunch of different segments, which gave a diverse view of needs. Eventually, he productized the service His job was just then to sell it businesses. And he had a win-win. He would deliver a customer at a great price agreed upon with a customer and he didn’t get paid unless he delivered the customers. How do you get your business customers? It’s much easier now that he has a track record. But, it is also easier because Anthony takes on the risk and only get’s paid when he delivers. He would also pay to speak at conferences and gain credibility. He found a niche in large, but still up and coming players in different markets. Since you are dependent on a clients success, how do you impact that? It’s how you structure a deal More importantly it’s how you align to the interests and what a client is really looking for and then speaking in those terms and structuring things. One of the greatest skill sets to have is to look at a deal from a different perspective. Flip the script – if you are taking on the risk, you need to vet them more than they do you. In Anthony’s case, he’s doing the hardest work in getting people to be interested in a product and make a decision to learn more. He even tests out a client’s process and give feedback and recommendations to improve their process before sending a lead to make sure it can be successful. Tell us about your customer acquisition strategies… Focus on a specific niche within a niche. For example, don’t just focus on moms, focus on divorced moms just on the east coast, etc. Demographically niching down is what wins over time. Tactics will change by platform in how you make an ad look or the content. You job is to be more interesting than someone’s mom, dad, sister, brother, friends, etc. on their newsfeed to spur them to act and learn more. To do this, you need to be highly specific and talk in terms of deep down psychological benefit. Anthony literally becomes a “method actor” when focusing on niche and actually gets himself into the same situation he is focused on serving. For example, he purposely defaulted on his medical bills so he could feel what people go through. The collections calls, letters, anxiety, etc. He then uses these experiences to write his ad copy. Too many companies spend their time on talking about their product, service, offer, or benefits, when their only focus should be on connecting with a customer in terms of the real-life reality of the situation they are in – their deepest psychological pain points. What works and what doesn’t when it comes to driving traffic? Use all mediums – things like direct mail aren’t dead. Start on a Facebook or Instagram and go from there. Right now, a lot of brands have pulled back budget, but there are more people on the platforms, so it is a great time to advertise. Every platform works, but the tactics for each one vary widely. Start and get good at one and then go from there. Any resources to help people get started in the basics of doing ads? Yes, there is a Facebook Ad Buyer Group you can join and learn from Things move so fast and literally, what works today can change tomorrow, so it is a constant learning curve. Just start. The best way is to start paying some money and start learning. And as you lose your initial money, it will push you to focus and learn how to make it work for you to stop the bleeding. What are the best lessons you have learned in entrepreneurship that you apply every day? Find the most world class people. Hire the best. Hire the A players today, because you will always come back to them. Fail fast Don’t fall prey to mommy effect, where you only listen to people telling you things are great. Seek out the naysayers and get the critical feedback. Listen to them. How do you find the best? The A-players? Look at who is working in highest levels of your competition and doing well or who is closest to your business or industry. If you find someone who is really successful in an area you want to learn in, go above and beyond to get their attention and curiosity to speak with you. Anthony will Venmo a payment for an hour of their time without even speaking with them to show he’s serious. Find people who are where you want to be and ask them how to get there. Connect with them in multiple ways. Make sure you are up front and make sure they know that speaking to you or meeting you will not be a waste of time.   Best Quote: "Too many companies spend their time on talking about their product, service, offer, or benefits, when their only focus should be on connecting with a customer in terms of the real-life reality of the situation they are in – their deepest psychological pain points."   Anthony's Misfit 3: Fail Fast. Fail and find that one win every day. Surround yourself with the best of the best, the A-Players. Purposely make time every week to help others and give of yourself. It give perspective and perspective is the key to happiness. Show Sponsors: EZ Texting:  Text Misfit to 858585 to try EZ Texting for FREE 5 Minute Journal: www.MisfitEntrepreneur.com/Journal  

Anthony Sarandrea started off door knocking and built his company to $100k/day with over 1M customers a year. He is recognized as one of the top lead generators in the world, running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals including health, finance, legal, and education. He is an entrepreneur, keynote speaker, and philanthropist and is the founder of SiteFlood. Anthony joins Justin to discuss marketing, personal brand, 55 minutes that could change your business, and more!

Do you have a blunt negotiation style? Or are you more diplomatic in your approach? While negotiation styles can vary greatly, Anthony Sarandrea is an advocate for cutting the crap and getting down to business. What does that look like? How does his blunt negotiation style move the negotiation forward? Listen to this episode of Negotiations Ninja to find out.  Anthony Sarandrea is an entrepreneur extraordinaire that helps entrepreneurs scale their business(es). He’s recognized as one of the top lead generators in the world focusing in the health, finance, and legal space. One of his businesses—SiteFlood—generates thousands of inbound leads a day. He’s been recognized as one of Forbes 30 Under 30. Don’t miss this solid conversation.  Outline of This Episode [2:50] Why should entrepreneurs excel at negotiating? [4:56] Knowing yourself must be your starting place  [8:55] Achieve goals by embracing a blunt negotiation style [12:15] Why we need to have more blunt conversations [14:28] Overcoming dominance plays in negotiation [17:51] How to improve your negotiation techniques Resources & People Mentioned Tony Robbins Mark Cuban Connect with Anthony Sarandrea Anthony’s Website Follow on Instagram Connect on LinkedIn Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja

Anthony Sarandrea is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year. He runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month. He is consistently featured as one of the top “under 30 year old” entrepreneurs and was featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.   Here are the key links from the episode: Anthony's site Follow Anthony on Instagram   Getting a dog soon or want to train yours? Get your copy of From Sit To Gundog: Amazon -- https://amzn.to/36IPxB2 Barnes & Noble -- https://bit.ly/2XH3c7K    Marc's Links 5 Day Podcast Launch Mini Course Build A Mega Brand With The Power Of Content Marketing Schedule a free strategy call   Marc's book YouTube Decoded Podcast Domination Content Marketing Secrets The Wealthy Author More Books

This episode contains explicit language. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia #MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness

On this edition of Money Savage CREATE, we talked about the importance of positive self-talk, dealing with imposter syndrome, and daily practices that have big impacts with Anthony Sarandrea, Founder of SiteFlood and frequent contributor to Forbes, Inc., and Entrepreneur Magazine.  Listen to learn a simple tactic to do each night before bed that can make a world of difference! For the Difference Making Tip, scan ahead to 15:04! You can learn more about Anthony at AnthonySarandrea.com, Instagram and LinkedIn. Time to get your Mind, Body and Money right?  StriveDetox.com Interested in starting your own podcast?  Click HERE George is honored to be included on Investopedia's list of the Top 100 Financial Advisors for 2019! You can learn more about the show at GeorgeGrombacher.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.  Check out Money Alignment Academy as well!

Ep #104 - Our guest this week is Anthony Sarandrea, a man that started his entrepreneurial journey doing door-to-door sales before growing his company, Pocket Your Dollars, to making $100k per day and acquiring hundreds of thousands of customers each year. Those are some serious numbers and Anthony's a serious businessman with an impressive accumen and demeanor. In today's interview, we dive into his story, how he grew to the level he's at in business and leadership and how he's dealing with the current worldwide pandemic happening in the world as this episode was recorded. Learn More About Anthony Sarandrea and Check Out His Website: Visit Anthony Sarandrea's website at: https://anthonysarandrea.com Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthony-sarandrea/ Connect with Anthony on Instagram: https://www.instagram.com/anthonysarandrea/ Check Out the Pocket Your Dollars Website at: https://www.pocketyourdollars.com/ Check Out the SiteFlood Website: https://www.siteflood.com/ Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward. Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you. Pre-Register For Access To Our Upcoming LinkedIn Mastery Course: https://marketinggeekspodcast.com/linkedin-mastery-course/ Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon We are looking to feature guest voicemails on the show so please send us your voicemail for consideration. (See bottom of show notes for link to leave voice messages). Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

Anthony Sarandrea is a Forbes featured entrepreneur, keynote speaker, and philanthropist. We discussed the importance of adaptability, the entrepreneurial mindset, his early experience with entrepreneurship and his passion for giving back. Part 2 of 2. https://www.instagram.com/anthonysarandrea/?hl=en http://www.anthonysarandrea.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/theflexcoach/support

Anthony Sarandrea is the founder of Siteflood, a high-revenue agency offering website design, search engine optimization, paid social, paid search management, and analytics and tracking to select clients. Siteflood's primary focus is on paid media, fast results, and a trackable ROI.  Originally, a boutique agency with select clients paying a monthly retainer, Siteflood has added a “partnership model,” where Siteflood's income from a client is tied directly the number of leads it generates or the client's sales numbers. As these clients grow, the agency's incentivization grows. This model has enabled Siteflood to scale quickly without needing to add huge numbers of staff or hundreds of clients. The agency garners a daily gross revenue in the six figures – with a staff of around 30 people.  Does incentivization always work? Anthony relates the story where one of two client companies, with identical, copy-pasted Google AdWords, made $3 for every $1 net margin spend and the other company claimed they had not “made a dollar of revenue” in 4 months. The difference in results had nothing to do with the generated lead flow. It came from differences in the companies' internal sales processes, products, and how each company closed deals. Anthony emphasizes that incentivization only works when you are “aligned with the right people.”  In this interview, Anthony recommends finding clients that work . . . and then finding more of the same kind of clients. He describes the process Siteflood uses to select “the right clients”: Does the company measure up on an in-depth “vetting process” of its processes, culture, and growth-readiness? Does this relationship look like it will be successful? Is the company at an inflection point where it is large enough to quickly scale to putting six figures a month into marketing and small enough that it can be coached to improve its internal, customer relationship, and sales processes? Does the company have the infrastructure to support a ten-fold increase in sales?  At the beginning, Anthony did it all. He explains how growing his company was an iterative process of replacing himself. He recommends a book, The E-Myth, Why Most Businesses Don't Work and What to Do About It, available on Amazon at: https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625. The book discusses the growth journey in terms of learning new skill sets. Anthony feels the key to sustainable long term growth is to invest in his people – to serve as a facilitator and cheerleader, to provide the right tools and training, to continuously invest in his employees' wellbeing, and to set them up for success.  Growth also requires hiring . . . the right people for the right reasons: Hire quickly to replace yourself in jobs you don't like to do.  For fast results, hire people who can do things better than you can. If you cannot afford someone full time, hire part time. Anthony recommends a site called Clarity.fm https://clarity.fm/ where experts are paid by the minute. Hire for jobs at which you excel, but expect that the person replacing you will only be 70% as good at it as you are. Here, Anthony explains his training process. He says a company owner absolutely has to replace him- or herself if the company is to grow. Anthony's interview is rich with ideas. His favorite way to be contacted is through Instagram at: @anthonysarandrea. Or google his name and reach out to him on one of his sites. He loves answering questions. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Anthony Sarandrea, Founder of Siteflood in Scottsdale, Arizona. Welcome to the podcast, Anthony. ANTHONY: Hey, Rob. Thanks for having me, brother. ROB: Fantastic to have you here. Why don't you start off by telling us about Siteflood and the specialties that you work in?  ANTHONY: We started as a boutique agency that took on select clients. Really the paid media space is where we've always sharpened our teeth. A lot of that is the speed of results to be able to have a trackable ROI on a lot we've done. We started taking on select clients in a traditional agency format where they paid us a retainer per month, and a lot of clients still are on that format. Over the years, we started performing well for clients and realized, why don't we productize our service? Why don't we sell leads or sell on a per sale or something like that where essentially, instead of getting paid a flat fee each month, we were tied to incentives that aligned with the actual company itself – or our partner, I should say. That allowed us to very rapidly scale without having to add hundreds of people or hundreds of clients or anything like that. When our clients grew, we grew and the incentivization grew and we made more money. Today, we've scaled up to a little over six figures a day that the company makes in gross revenue. I think a lot of people are surprised the team is only 30-something people. Most agencies in order to scale need to hire on dozens and dozens of people to get anywhere near that level, where because of the model and incentivization ad structure, and we've been able to do it in a win-win format. ROB: The productization you came up with, did you get to leads? Or was there another metric? Does it vary by client a little bit? ANTHONY: It varies by client. Most of what we focus on today is in the lead space, so each customer we send. But a lot of times it was structured initially on profit sharing or rev sharing or a bounty per new customer we drove. I think a lot of agencies and brands – we talked a little bit before this on where I see the future of advertising agencies – I think brands are going to demand more, as they should, out of their agencies, where it's not just a “write a check and forget it” and pay it each month. When essentially the incentivization is in alignment, both the agency and the company grow and everybody feels good about it versus writing a 10 grand a month check about SEO and saying you might see something in the next 2 years. ROB: Right. It seems like there's always tension in pricing, and you want to drive to value for sure. It seems like when you talk about leads, there's a tension because if you price towards closed business, then you are linking your business to their sales effectiveness. But if you are not pricing to their closed business, then it leaves room for conversations about lead quality. How did you figure out which side you wanted to land on, if you have? ANTHONY: Great question. That thought process – I'll start with this, too, to asterisk the whole thing – it forced us to realize that we bring a lot more – a lot of times companies or even vendors look at themselves as vendors and they're like, “These are the guys that write the checks for me.” It's like, hold on, when we're doing good services, we're actually helping write the checks for them. We're helping them pay their employees because we're driving customers. So it put us a lot more in the driver's seat than I think a lot of agencies or even brands look at vendors or agencies. They look at them as a commodity or it's just another person, where now it forced us to be infinitely more selective on who we worked with. To your point, I remember at one point we had two companies that were the exact same. We literally copy and pasted the campaigns in Google AdWords, and one company was making $3 to every $1 net dollar margin that they were spending, and the other one said in 4 months, they hadn't made a dollar in revenue. What was the difference there? It was their sales process internally. It was their product. It was how they closed deals. It had nothing to do with the lead flow we were driving. I think a lot of agencies and brands, it's easy to point and say the leads suck or the traffic sucks or they're not good at what they do. We had to really look at, who are we aligning ourselves with? That is equally if not infinitely more important, to be aligned with the right people. I guess to answer your initial question, we focused at the beginning, and we do today, on driving the best customers, really helping our clients make the most money, because we know in order for us to get paid more and put more dollars in our pocket, we need to help them put more dollars in their pocket. Otherwise they can't pay us. If the company is not making money, they can't continue to justify paying us. So by focusing on really the bottom line of our clients or for agency owners to do that, you're able to essentially justify your fees coming back tenfold. They'd be silly to not want to pay you more if you're making them that money and you're able to trackably show that. ROB: As you've dialed in on these right customers for you, have there been certain categories, certain types of companies for certain product lines that have emerged? And how do you get close enough to really, really vet and evaluate whether they're a good customer? ANTHONY: The vetting, we'll do everything. When they come in and they're asking to work with us, we'll buy the product or we'll call in and even walk through the sales process of enrolling the client and stuff like that and just see, how is their follow-up sequence? How is their upsell sequence? How do they do it? A lot of that, we don't necessarily have enough hours in the day or resources and/or bandwidth that we want to point towards helping them tune up their sales process. If a lot of that is not already in place, we know it's probably going to be a failing campaign. Simple things that you forget, but most companies don't even pick up the phone when it rings. It's so funny. They have a $12 an hour college guy or gal answering the phone, and it's like, you're spending 10 grand a month on Google AdWords and then you have a $12 an hour girl or guy answering the phones? How does that make sense? So even just little quick things like that. Just saying, “Hey, is this going to be successful? Have they invested in their sales process?” That's number one. Number two, we're at a really interesting inflection point where we need a big enough company that can scale so they can put six figures a month into marketing dollars, but also small enough where we can grab their ear when we need to say, “Hey, answer the phone in a certain way” or “Hey, you should work on your upsell sequence.” We had Fortune 500 companies where it took months to move anything, and it was hindering us, especially if we're tied to performance. If we know something is going to work, or at least we want to test it, and it takes 3 months of approvals to get through middle management to upper management to senior – that's not a partner for us either. So we've really landed on companies that probably do anywhere from $10 million to $50 million a year that are heavily focused on direct response advertising. Things like that are really our bread and butter. ROB: Any particular categories of direct response product? ANTHONY: On our own website, a lot of the lead focus are a lot in the financial space, but healthcare has also been very big for us. Very easily, though, you can apply the same model to ecommerce. The same challenges work there, and now the conversation is on the phone with the brand. “How is your supply chain pipeline? Are you guys able to scale up quickly? Do you guys have investments? How's your cash flow?” Asking those types of questions where if you're signing up 100 sales and you go to 1,000 sales a day, do they have the infrastructure to support that? I guarantee you, if you're an agency owner or if you're a brand listening, that conversation sticks out infinitely further than every other agency that's like “I charge 10% of spend. We're going to get you impressions and clicks and SEO.” The brand owner is almost like, “I don't understand half this stuff. It feels like brain surgery. Everyone is having the same conversations with me.” “Here's my past work.” It's like, how about getting on the phone and being like, “Logistically, how would it work if you tripled it? Do you guys have the infrastructure to support that?” Have that conversation. See the response you get if you're an agency owner to a brand. Or if you're a brand, think about how good that would feel to have that agency partner having those conversations with you as a partner. I keep saying partner, too. I don't say a vendor. I don't say a company. It really becomes a partnership in a lot of ways because the whole train falls off the tracks if both sides aren't keeping up their end of the bargain. If the engine isn't moving, if they're not putting the right gasoline and oil into the engine, you're just the wheels, really. You could be the best wheels on the planet; if that engine is not fine-tuned, which is the client, or vice versa, there's a problem. So there really needs to be an alignment on both.  ROB: Anthony, you said you're around 30 people in the company now, but obviously everybody starts somewhere, and it usually starts pretty small. How did you end up starting Siteflood, and what led to that beginning? ANTHONY: It really started with me doing a lot of essentially consultation or consulting work, it felt like, or side hustle, where you've got a couple clients. I was the technician. I'm the one running the AdWords accounts and things like that and having the conversations. At least me – I'll just tell my story – you start doing everything, really. I'm the bookkeeper, I'm the accountant. I'm wearing all the hats. Then, at least my journey, I got busy enough where I was able to hire on – at the time, the first hire was a bookkeeper part-time, and then the second hire was actually my brother, someone to run the ads where then I enjoyed and was good at the conversations with the clients. Then started building out essentially people doing the work, so the technicians. I was the manager/point of contact for the clients to liaison, I'll say. Then eventually replacing myself as that, and then last step is and was replacing myself in sales. That's the progression. I find a lot of agency owners move through a similar progression. They go from the technician to manager to learning how to be an entrepreneur. There's a great book called The E-Myth that I recommend to anybody listening. It essentially walks through that journey and how you're really each time learning new skillsets. I was a badass sales guy, and then I was a badass internet marketer, and then I had to learn how to be a good manager. Then I had to learn to be a good entrepreneur. You really start at ground zero, almost on each one. I think the quicker you wrap your head around this is a totally new skillset, even though it's the same industry or type of business – I think a lot of people fall into the fallacy that it's like “I'm really good at Google AdWords. I'll be a really good manager or a really good entrepreneur.” It's not always the case. It's very difficult to start from ground zero and really humble yourself each time you move that progression from technician to manager to entrepreneur. ROB: Those last couple of steps that you mentioned can often be the most challenging. That switching out from being the lead salesperson, in particular, because in a services firm, so often the client wants some facetime with you as the founder, as the leader. How have you navigated that transition? Is it more that people who are taking the role and leading on sales are leading in that function and you're still brought in sometimes because that's part of the brand of the firm? Or have you found some tactics that you've been able to move it even further? ANTHONY: I think there's one thing that really stuck with me. I think especially a lot of A type entrepreneurs are very controlling, and nobody's going to ever have the same level of care you do for your business because your name is on it. You're taking the risk, so you get the downfall and the upside. When the company is making good money, you're making good money. When the company is struggling or failing, it's really your ass. Where was I going with that? Oh, I had a great mentor tell me one time, “If you can hire someone to do the job 70% as good as you, that's what you should aim for.” It was tough because at first I had someone come in and would run the AdWords accounts, and I was like, I can do this better. The reality is, you probably can. If you're telling yourself that, it's probably true. But you will never grow with that mindset. The company will not grow. Unless you find a way to get more hours in the day – which Bill Gates hasn't been able to figure that out yet – unless you find a way to be able to extend the length of the day, it's impossible for you to ever break that. Wrapping my head around that was like, got it, cool, put your ego down, understand that yes, nobody can do this as good as you – and that's okay. Now it's become a function of, can I hire someone to do it 70% as good as me. I really lead with “I do, you watch, then you do, I watch, and then I manage.” Essentially, I'm doing it and showing it; they're watching. Then I'm hands off and I'm watching and I'm saying, “Now you're doing it.” Then when it feels good, it's putting checks and balances in place. It's “Hey, let's track the CPA you're driving for this campaign. Let's track how many conversations you had with a client.” I'll poke in time to time and just listen on mute to a sales call, little things like that. But really, at least for me, it's a function of again, I'm doing and you're watching, you're taking notes. And it's not a one-time thing. It's consistently – it's funny. Now I joke I'm really a cheerleader, at the end of the day, today. I work for my team more than they work for me. My job all day long is like, “What can I get you? How can I help you?” They're like, “Go get me this.” I'm running to go get coffee for everybody. That's my job now: to continuously invest in their wellbeing, to make sure they have the right tools, they have the right training, set them up to have consultations with people that might be better. That's in personal and business life. That continuous grooming of individuals is really, at least in my opinion, the key to sustainable long-term growth. But again, that was a little tactical there. I think that same progression applies to whether you're hiring someone around an AdWords account, someone to talk to clients, or someone to sell. But short answer, yeah. The other portion of my time is putting out fires. I'm not going to say I'm sitting on a beach all day and the machine runs itself. I am there to put our fires. I am there when there's a difficult conversation or a new challenge that comes up for a sales guy or within the accounts. I am there to help strategize or to jump in or anything like that. Yeah, I'd say I handle the top 10% of fires as well that roll up to me. ROB: Very good. Anthony, you mentioned that one of your early hires was your brother, and it sounded like he came in in this operational structuring role. How have you thought about, as you grow, handling this balance of needing process to scale while also needing creativity and the entrepreneurial spirit to continue growth and avoid stagnating? ANTHONY: That's an awesome question, dude. I think first you've got to understand where your strength is. Is it operationally or is that continued vision? Ultimately, I think I'd be lying if I didn't say you have to learn and work on both. That's where that challenge of the 24 hours comes in. But it's hiring people that can do things better than yourself. For instance, I remember when we were at a much, much, much smaller size, I hired an operational consultant who came in for a week. It was a ton of money at the time for him to come in, and I was like, this is a necessary investment. He put together project management systems and he put together processes. It was all stuff that I had been probably a year too late. We really needed it a year earlier and I just kept being like, “I'll do it” or “We should” or “We're good, the train's not falling off.” Making those investments back into the business is extremely key because if I hadn't done that, we would've never unlocked the next level in the video game. We would've been stuck on that same level. That process is extremely important and it is something that I am not blessed with. I was not born to be very checklist, A, B, C, D, E. I always joke it's a “fire, ready, aim” mentality. Essentially, finding people, whether it's consultants, it's a part-time person – whoever gets that ball moving, because a lot of times it's hard, depending on the size of an agency, to be like “Let me go hire a full-time operations guy or project management.” You might not have the cash flow to be able to justify that. But what can you afford and what kind of steps – there's a great site called Clarity.fm where you can pay people per minute for their time. Go find someone who ran a good-sized company operationally and have them come in and help put this together. Spend a day with someone on your team that can help do it. Because ultimately, you do need to be watching out for icebergs as an entrepreneur. If that is the role you're going to take and you are going to be the visionary, you do need to be looking out for the future and say, “Hey, we need to productize our service” or “Hey, we need to focus here.” Some of the most successful people in the world stare out of a window for hours throughout the day. Everyone's like, “Are they daydreaming? What are they doing?” You get paid as an entrepreneur to think. The quicker you can free up your time from – I'll have days where I have 200 emails, and I'll shut it down. I'll just sit outside and just think. It sounds funny. It's like, “Dude, you've got to knock those out.” Some of my highest ROI time is just sitting on a bench somewhere and thinking. It sounds funny and it sounds silly, but it really is true. Eventually, if you are the visionary, you're paid to think. You make money when you're thinking. The quicker you get out of the day-to-day rut and the more time you have free to just express yourself and think, the quicker the business is going to grow. If you're not the visionary, if you're not there, can you find a business partner that is? Can you find someone, again, a consultant or a mentor, someone who has been there, done that, grown to that level? How can you get around them and incentivize them again to help you? Maybe they make a percentage of growth. Maybe you're paying them high hourly to get that. Maybe that's a skill you're going to work on. “How do I study some of the best visionaries and thinkers in the world?” So I don't want you to get stuck if someone is really good operationally on stuff to be like “That's not me, I'm screwed.” It's like, no, find someone who – essentially, understand what you're good at, double down on that, and then surround yourself with people that can pick up the slack on the other level, is really the key. I think the reason I'm so good at what I do is because I know what I'm really bad at and I'm okay with that. So I don't need to wear 50 hats. I don't need my ego to be stroked. I don't need to be right. In fact, I want to be wrong. How can you find people that will tell you you're wrong and can help get that to the next level? And it doesn't have to be hiring someone full-time. You don't need to have a $100,000 a month payroll to do that. I'm telling you, there are shortcuts. There are people that want a mentee in their life because they get a ton of value out of mentoring someone at any stage of a business. Are you reaching out to those people on LinkedIn? Are you direct messaging them on Instagram for a conversation? Again, are you hiring a consultant? Are you paying someone an hourly rate to come in? Are you finding a part-time CFO that can at least get the ball rolling so you can start seeing the value or start making somewhat of your investment back? Understand the value of a CFO or something like that at a limited facet before jumping in and hiring someone at $100,000 salary, $60,000 salary. ROB: A lot of gold there, Anthony. We will get Clarity.fm into the show notes as well. You've been looking back a little bit on some really good lessons along the way. What are some things you might do in building Siteflood that you would do differently that you've learned? If you said, “If I were doing this all over again, I would change…” ANTHONY: I had a few key moments for me. One was I remember I sat in this all-day learning thing, and they go, “If you can't sit here all day without having to go – if you can't step away from your business for a full day on a workday, there's a problem.” I think that pain point really hit with me. I felt successful, I felt good enough, I was making good money, and I felt kind of like an idiot. I was like, damn. I got four or five calls throughout that thing. I had to literally go outside. I was like, “Holy crap, I have not created a business. I've created a job for myself.” The second I woke up to that, I started really understanding, again, some of my pain points. Some of the things that I would do differently is niche down in the specific industry and focus on that. I hear it over and over again; it did not ring with me, and now I can say, thank God, it finally did. In hindsight I can look back, and like I said, healthcare and financial industries – it's not I just focus on plumbers or something like that, so I'm not even there yet, although I'd like to be one day. Even just this focus around finance and healthcare – we don't work with ecommerce clients. Even just cutting that off, it sounds funny and it felt funny at the beginning because you don't want to turn away business. There's ways to do it. Refer someone and get a referral fee to an agency that does work on ecommerce clients. Then it doesn't feel like you're turning away money. Stuff like that. But niching on one industry I think allows you to not just think about – if you're an advertising agency, not just advertising all day, but really helping you read on the financial industry or read on the healthcare industry, whatever it is. If it's legal, law firms, read on that. You start learning the conversations. You start seeing trends in what's working and not working, even as osmosis, even outside of running ads. It also allows your team to focus. Now they know how to run a law firm's account versus they're working with a car guy and then a plumber. They're learning new industries all day long. There's a compounding effect to just focusing on the same industry. So that's number one. I heard it, but I wasn't listening for probably 2 years. I heard niche down specific on one, and I was like, “Yep, sounds good, but I've got this auto guy who's about to sign up, and then I've got this DUI lawyer that's about to sign. That's money. I want money.” I'm not necessarily telling you turn away money. Find ways to monetize that or do it at a limited facet, but start gravitating towards which client are you performing the best for? Who do you have the best results for? Then go find more of those people. Go find more of those to essentially enroll more in your program or bring on as a client. That niching is the number one change that I would make. Can't stress that enough. I didn't listen. Number two, again, is find what I disliked the most, like what didn't I like in my day-to-day the most, and hire for that immediately. There is a massive cost that people don't see to their brainpower, to you spending time on things that you're not good at and you don't like doing. It drains your energy. Looking at your energy as a currency is a really big deal. People don't look at their energy and time as a currency. Is something energizing you and getting you excited, or is it draining you? If it's draining you, find someone who it does excite. I remember my bookkeeper, I kept apologizing when I needed her to do stuff because I hated it. One day she goes, “Anthony, why do you keep apologizing? I love doing this stuff.” That clicked with me. Just because I don't like to do it, doesn't mean other people dislike to do it. So that was a really big learning point for me too. Really, those two go a long way, the focusing, doubling down on a specific thing, and then essentially – there's a theme here – hiring around things you're not good at or you don't like doing. ROB: That's a great takeaway to get rid of those things. Really, it takes your mental energy to think about doing it, then to not do it, and then to do it. It's a bad, bad thing. Anthony, as you're looking ahead, what is coming up for Siteflood or the industry in general, marketing world, that you're pumped about? ANTHONY: I think marketing world in general I'll touch on – because I think it'll apply the best to everybody – I really do see a shift in the market where brands are not going to put up with just writing a $5,000 or $10,000 a month check and be okay with it. I think the companies and the agencies that are good at what they do are going to move to more and more performance-based. I think that's very healthy for the space. I'm sure I'm preaching to the choir here with both brands and agencies. They've gotten burnt by the people overseas that said, “I'll get you to Google No. 1 for $500 a month” or “I'll do this.” The overpromise, underdeliveries I think are keeping a lot of brands from working with the right agencies. That's challenging, and I think we're moving that friction point of tying in performance bonuses or becoming more performance/CPA driven agencies versus, again, these big agencies that come in and get big contracts and say “Look how many eyeballs you're bringing out!”, which some people are excited by, but most brands are ROI focused, CPA driven. At some point they are focused on revenue. I see that as a shift over the next few years. It will become more and more prevalent for marketing agencies, and I think it's going to squeeze out the low-performing ones, and I think it's going to put the high-performing ones on a rocket ship to the moon because brands are going to be a lot more excited to work with agencies. There's not this dirty feeling around it. I look at it as like buying a car. I hate going to buy a car because I feel dirty about it. Even when I need a car or even if I want one, I'm like, “Nah, I don't really want to go deal with that process.” I think brands probably feel that way to an extent. They're like, “I know I need a marketing agency, I know there's good ones, I know I can use it, but man, I don't really want to get jerked around for another 6 months and thousands of dollars and this and that.” I'm hoping the overall viewpoint and feeling around marketing agencies increases in a positive light versus “I've been burnt 50 times” or “I've just given up.” They're too jaded. So I'm really hoping for that. The other thing that's interesting is we're in a great market right now. Everybody is a little bit more lenient with spending money and things like that, and as we head towards, eventually, the economy correcting itself – I don't know when it'll be, but that's something interesting to focus on, too, for a lot of agencies. Are you working with recession-proof businesses? That's interesting to think about on the horizon. Are you working with want-to-haves or need-to-haves? Are you working with people that sell trinkets? Are they going to be the first to get cut when it comes to a recession, or are you aligning yourself with businesses that are recession-proof? That's not everything, but it is an interesting thought that I think a lot of agencies may not be looking at. Because things are good, people forget the '08s or '06s of times. Or may not have been in business or around then. I fall into that too, being younger and not really being mature in business when the recession was low. So I'm really preaching to myself. Just look out for the horizon. I don't know what that exactly means to you listening, but it is an important thing that I think when times are good, everybody forgets and doesn't necessarily prep for. So apply that however you want. ROB: That's real solid, Anthony. When people want to find you and they want to find Siteflood, where should they go to track you down? ANTHONY: I'm most active probably on Instagram. It's just my first and last name, @anthonysarandrea. Just google me and reach out on one of my sites. I'm happy to answer any questions for anybody, too. Any way I can help. If you're an agency looking to grow, I'd be more than happy to help point you in the right direction or give any feedback. Or if you're a brand that's struggling to decide which agency to work with, I can help, give you some pointers as you're going through that process on some of the best people or best things to look out for or questions to ask, things like that. It does feel a little bit like brain surgery. Really, on either respect, if you're the agency or you're the brand, having third party clarity, I'm happy to jump in that facet. ROB: That's great. Thank you, Anthony Sarandrea, Founder of Siteflood. It has been great to hear your own story and journey. Congratulations on everything that y'all are doing. ANTHONY: Thanks, brother. Thank you guys for having me. I really appreciate it. I had a blast. ROB: All right. Be well. ANTHONY: Thanks, bro. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Anthony Sarandrea is a Forbes featured entrepreneur, keynote speaker, and philanthropist. We discussed the importance of adaptability, the entrepreneurial mindset, his early experience with entrepreneurship and his passion for giving back. Part 1 of 2. https://www.instagram.com/anthonysarandrea/?hl=en http://www.anthonysarandrea.com/ #1 Authentic Value Provider TheFlexCoach --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/theflexcoach/support

In this episode, I’m really excited to have as my guest, Anthony Sarandrea, Founder of SiteFlood, who is helping countless companies across the world grow their businesses through a wide array of innovative digital marketing methods. He runs a profitable portfolio of websites ranging from commerce to content blogs, and his award-winning company, SiteFlood, works with businesses of any scope and budget to find the most efficient way to grow their business through analytics, paid search (PPC), SEO, and social media. In our discussion, Anthony and I talked about: Hiring for character over skillset How he finds perspective and gratitude from his philanthropic work Getting really comfortable with failure, learning from it and building resilience to bounce back Listen to the podcast to find out more. Show Notes and Blog The Podcasts

In this episode of the Championship Leadership podcast, Anthony Sarandrea talks about his passion to empower others, loving the game and process. how people are motivated differently and so much more.

If you’re checking your bank account at the bar before your next drink you’ve probably already lost the personal finance battle. Listen to Anthony Sarandrea describe a business idea to override our personal finance shortfalls.

Anthony started off door knocking and built a company to $100k+ per day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month. He is consistently featured as one of the tops “under 30 year old” entrepreneurs and was featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.   Most passionate about Today we help match Americans with different financial products. We help them make more money or, more often, in our case - save more money. We get millions of people a day visiting us online, with our advertisement and help them with different financial problems they are facing, educate them, and connect them with various financial partners that we work with. We help them with their insurance programs, mortgage refund, and with all the bills they are having, and how to make it easier on them. Anthony’s career It's funny how it started. I wanted to become a personal trainer, help people lose weight, and live healthier. I started down that path, and I realized that very quickly it rose to someone's financial problems. That people might not have enough money to eat healthily or not to work two jobs and be able to work out and be with their kids. And then, I became more aware of words like divorce, suicide, depression, anxiety, and most of the time, when we looked deeper, we found out that at the top of the chart was financial issues as a massive cause of that. I don't have an advising or accountant background. But the idea was to find what these customers need. So it was mainly about listening on one hand and understanding the different existing solutions on the other. Anthony’s best advice for entrepreneurs I believe in fail up, fail fast, fail often. I love to tell the great story of inventing the PalmPilot. If an entrepreneur would decide to invent the PalmPilot would probably start with the development, then go to raise money, then creating it, not happy with it, creating it again and come to the 6th or 8th version and all of a sudden it’s a year later. While the brilliant entrepreneur Jeff Hawkins that had the idea for the personal digital assistant (PDA) that would eventually become the PalmPilot, carried a wooden block with him as his mock-up before making any step forward. I welcome the people that tell us we didn’t take good care of them. I embrace them. I encourage the listeners to learn the term Method Actor. And to put themselves in their customers’ shoes. When I built my business, I literally decided to feel like my customers that experienced financial difficulties. I stopped paying bills, I took a loan and didn’t pay it back on time, I had to talk with debt collectors, I was afraid to answer the phone... - it led me to take a totally different approach in connecting with my customers. You, as an entrepreneur, should be your target market. Fully put yourself in your customers’ shoes and really understand them. Biggest failure with customers The biggest failure I had specifically is a failure with my team that directly affected our customers. I had somebody of my team that crushed our server, and as I told you, we have millions of people coming into our site daily, which means for a day, it’s six figures plus in revenue went down because code was misplaced. It’s not that I was too harsh or mean, but I wasn’t too thrilled about the issue. I still see the long-term effects of my actions that day. The individual is scared to take chances now because they are afraid to fail for being aggressive. He is currently playing crisis avoidance versus a success finder. But fast forward to today, one of our media buyers missed tender of $40,000 within 4...

Episode 95 features Anthony Sarandrea, an 8-Figure Brand Builder who works closely with many different verticals to help drive better customer and lead generation.Find Anthony Online:Website: anthonysarandrea.comFacebook: https://www.facebook.com/anthonylawrence32Instagram: https://www.instagram.com/anthonysarandreaAbout Anthony:Anthony is an entrepreneur, keynote speaker, and philanthropist who runs a profitable portfolio of websites ranging from commerce to content blogs, without ever raising outside funds.He is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drives over 1 million customers each year.He is recognized as one of the top lead generators in the world, running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals including health, finance, legal, and education.He is consistently featured as one of the top “under 30 year old” entrepreneurs and was featured along side Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.........Follow the Just Get Started Podcast on Instagram at @justgetstartedpodcast or Facebook https://www.facebook.com/justgetstartedpodcast and to learn more about me and what’s going on in my world check out https://www.brianondrako.com/now/ or find me on Instagram at @brianondrako or twitter @brianondrako As always, I’d appreciate a 5-star review on Apple Podcasts if you believe I’ve earned it. -> Leave a Review See acast.com/privacy for privacy and opt-out information.

Anthony Sarandrea went from door to door sales to growing a company that does over $100k/day in revenue. He currently runs a portfolio of websites in the financial niche including Pocketyourdollars.com. He's also been featured as one of the top “under 30 year old” entrepreneurs and was featured along side Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”. During our interview we discuss: - Anthony shares the business super power he wishes he had. - The importance of understanding your customers "real why" and how to uncover them. -  Anthony talks about how and why he focuses on top of the funnel marketing with both organic and paid channels. - How to move top of the funnel leads down the funnel and convert them into an inbound leads. - Why Anthony decided to focus on driving leads to his partners vs trying to sell them all internally. - We talk about a video marketing strategy that is working really well for his business. - The importance of disrupting peoples patterns when it comes to marketing. - Anthony shares his #1 paid marketing channel including why. - He shares his favorite growth tool/software. - Anthony recommends one of his favorite books. Anthony's website: Follow Anthony on Instagram www.anthonysarandrea.com www.pocketyourdollars.com ------------------------ If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Subscribe ︎ ︎ http://bit.ly/31qIidPMike Moll sits down with Anthony Sarandrea, founder of SiteFlood, to discuss failing fast, growing your business with paid traffic, and investing in long term growth strategies.Market Me (Formerly Content Sessions) is a new podcast launched by Social Media House founder Mike Moll. The concept is simple - provide people with some great marketing ideas for businesses of all types. Mike sits with the founders of companies of all sizes to discuss their business goals, current marketing strategies, and new strategies that they're considering. From there he dives into practical ways to optimize existing techniques and develops new ideas that'll help move the company forward. Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/smhtoronto/https://www.facebook.com/smhtoronto/Check out Anthony Sarandreahttps://www.anthonysarandrea.com/Check out SiteFloodhttps://www.siteflood.com/

Anthony, entrepreneur, keynote speaker, and philanthropist, chats with us about everything from Lead Gen, the entrepreneurial mindset, his experience with nearly every advertising platform (including Direct Mail & TV) and his passion for giving back.     Connect with Anthony: http://www.anthonysarandrea.com/ https://www.instagram.com/anthonysarandrea/  

Anthony started off door knocking and built a company to $100k+/day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month. He is consistently featured as one of the top “under 30 year old” entrepreneurs and was featured alongside Snapchat's founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.  FREE "7.5 Steps to Achieving Extraordinary Goals" eBook: http://michaelaltshuler.com/download-e-book/ Facebook: http://facebook.com/MichaelAltshulerBiz Twitter: http://twitter.com/maltshulerbiz Please SUBSCRIBE and leave a review!

This week, George reflects on some powerful insights that our past guests had to offer. This special compilation includes Mike Michalowicz, Chris Evans and Anthony Sarandrea. So sit back and enjoy a throwback series on how these influential guests create massive impact, thrive to be better every day and what they're doing differently to achieve greatness. Enjoy!

On this week's episode, we had the pleasure of speaking to Anthony Sarandrea, the founder of David. Anthony is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drove over one million customers in 2018.  Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month and drive 4k inbound calls per day off of internal websites as an affiliate. He is consistently featured as one of the top “Under 30” entrepreneurs and was recently featured alongside Snapchat's founder Evan Spiegel as one of the “Entrepreneurs Changing the World”. Anthony was generous enough to share his entrepreneurial journey with us, he walked us through how he went from a fitness trainer to building a successful business that helped changed many lives.  Here's what you'll learn from today's episode :  Anthony's stance on people taking loans to invest in themselves  His mindset shift to becoming a real entrepreneur  Importance of detaching yourself to your product  Why being excited about failing was crucial Anthony's hiring process

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

Anthony Sarandrea by Good Morning LaLa Land

Anthony Sarandrea by Good Morning LaLa Land

In this episode, Anthony Sarandrea talked about the secret to acquiring high-paying skills, how he transitioned from starting an agency into owning his own products and running a multimillion dollar company.     Plus, Anthony also dropped some serious gold that combines organic and micro influencer marketing that almost no one is doing at this level.

He is recognized as one of the top customer generators in the world, specializing in the financial services space, and was recently featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs changing the world”. Anthony Sarandrea Motivational speakerWorld TravelerPhilanthropist Who is Anthony Sarandrea? How to successfully build a teamHow to buy time using… Read more

Anthony Sarandrea is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that drives over 1 million customers each year and helped American's recover over 650 million dollars in debt. Today he runs a profitable portfolio of websites ranging from commerce to content blogs that combined receive 10 million+ SEO uniques per month. One of his brands, SITEFLOOD is an award-winning agency that works with select businesses to find the most efficient way to grow through analytics, paid search (PPS), SEO, and social media. Anthony is recognized as one of the top lead generators in the world, running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals including health, finance, legal, and education. He is consistently featured as one of the top “under 30 year old” entrepreneurs and was featured along side Snapchat's founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”. SITEFLOOD counts several Fortune 500 companies and its clientele, and Sarandrea is passionate about giving back and using his prodigious talents as a digital marketing expert to help provide as many entrepreneurs as possible with the proper tools to succeed. Watch the full episode here: https://projectegg.co/get-out-of-debt-fast About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

On today's episode, I interview Nick Deregis. Nick is based out of Scottsdale, Arizona, focusing on business endeavors he truly enjoys. Nick’s main focus is in the finance space, working in a support services role owned and operated by Anthony Sarandrea, a close friend of his.    Nick also owns and operates 7 Tool Athletics, a baseball evaluation platform with his childhood best friend and two former baseball coaches.    Nick is heavily involved in mentorship programs around the community. He holds student masterminds groups for middle and high school students. Nick recently began to develop a product in the medical space pertaining to spinal functionality and recovery.

Anthony Sarandrea started Pocket Your Dollars as a lead generation company for debt settlement. He spends $15,000/day on Facebook to connect as many as 5,000 people/day with settlement agencies and has scaled to over $500k/month in revenue. In this episode you will learn: How they got the idea for the business and how they were able to be so successful so quickly [01:33] How they went about finding the people that they were going to connect the leads with [03:51] How they started generating leads for their partners [06:25] Their Facebook strategy [08:01] Why they chose to acquire a site and how they went about doing it [25:13] Key Takeaways: Your partners need to be making money in order for you to be making money. Segmentation and talking to people differently plays a big part in scaling a debt settlement business profitably. You can go the route of really trying to draw in a lot of awareness and a lot of high balls and you can start to filter them down. One of the biggest game changers is understanding of the full sales cycle. Taking a business partner can have the biggest impact on your growth. Action Steps: Thoroughly educated individuals on topics related to your business. Make sure the usability of your site is great. Anthony says: “We really try to make a substantial difference in an industry where we can help a ton of people.” “If you want to grow, if you want to stay in business, if you want to continue to become a big player in this space, you have to do things that your competition is not doing.” More from Anthony Sarandrea: Pocket Your Dollars Sponsor link 14-day Free Trial to LeadQuizzes Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

I was recently connected to the founder of Clinic Marketers (www.ClinicMarketers.com), Anthony Sarandrea.  After our first conversation, I was extremely impressed with their track record of growing pain practices in the healthcare space. I was also impressed how they are regularly quoted by Forbes and Inc. magazine regarding upcoming marketing trends in the healthcare industry: https://www.inc.com/ilya-pozin/9-branding-experts-to-look-out-for-in-2017.html I was so impressed that I decided to hire them to perform an audit on our company's marketing efforts. They uncovered that we were wasting over 30% of our marketing dollars!  I asked Anthony if he would be open to recording an interview to share his insights for other doctors to take advantage of. He agreed and you can find the full recording here: https://soundcloud.com/clinic-marketers/painexam-podcast Listen to the interview if you're interested in learning how to trim the fat and scale your practice profitably. He and his team offered to perform their deep dive analysis and audits that they charge $2500 for, FREE of charge for the first 7 of you who read this email and reach out to him at: anthony@clinicmarketers.com or fill out a form on www.ClinicMarketers.com Enjoy!   -David

#156 Today I had the pleasure of talking with Anthony Sarandrea, Forbes featured entepreneur, lead generation expert, and philanthropist . In this episode, Anthony discusses deep on lead generation, effective digital marketing, and how you can get inside the heads of your customer. He will also share some actionable strategies on how you can start to apply method-acting marketing to your lead generation. By the end of this episode you will have a gameplan for improving your digital marketing. Enjoy! Follow Anthony on Instagram -- @anthonysarandrea Want to learn how to start your own podcast? I created a free training to get you started! -->www.AppleCrider.com/podcast Follow me on Instagram --> www.Instagram.com/applecriderofficial For 350+ videos subscribe to my YouTube channel --> YouTube.com/AppleCrider For $20 all-in-one podcast editing check out www.podblade.com P.S Don't forget to subscribe and leave a 5-star review if you enjoyed the show! Want to advertise on this podcast? Go to https://redcircle.com/brands and sign up.