Podcasts about pacific content

We chat with Annalise from Pacific Content about how video fits into podcasting, live events and shows, and women in podcasting. Plus, lots of Spotify news.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Content is everywhere. And that makes attention, especially our prospects' and customers' attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.   In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy it.   In this episode, you'll learn: Why traditional advertising isn't working How Dell transformed its brand perception without relying on ads Why you need to take bold, unconventional steps to gain a loyal audience The unexpected impact of long-form content Why providing value is more important than visibility  How you can harness creativity and storytelling to compete with major brands    Steve Pratt is the co-founder of The Creativity Business, which offers speaking, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. He's also the co-founder of the world's first branded podcast agency, Pacific Content, named one of Entrepreneur's 100 Brilliant Companies.    Ready to earn your audience's attention and see real results from your marketing? Listen now! Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

Annalise Nielsen is the head of podcast strategy and development at Lower Street. We talked about the college years at Queen's University and how her professor was an early podfader in an attempt to create lecture podcasts. We also spent some time discussing her work at a Television station and later, Rogers and Pacific Content. She emphasized the importance of newsletters and targeted social media for podcast promotion. Nielsen also discussed the shift from video-heavy podcasts to clips and the potential for independent creators to thrive in the future.Lower Street is a leading podcast production company and makes award winning branded podcasts.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Creating Superfans podcast, I sit down with Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers. He is also the co-founder of the world's first branded podcast agency, Pacific Content, which was named one of Entrepreneur's 100 Brilliant Companies.Steve and I discuss how brands can overpower apathy and capture attention by embracing their uniqueness and serving niche markets. We chat about the ridiculousness of traditional media norms and explore unexpected approaches to turning customers into superfans by fostering authentic and meaningful relationships. If you're looking for a spark for your next big marketing campaign or you're having trouble keeping your customers' attention, you will NOT want to miss this episode. Grab a copy of Steve's new book on Amazon--Subscribe to Brittany's biweekly newsletterFollow Brittany on LinkedIn and InstagramGrab a copy of Creating Superfans on Amazon

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audioSee omnystudio.com/listener for privacy information.

Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/bookSteve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio..

You likely know Steve Pratt's name from his days as founder of Pacific Content. The company that created stories about brands set the bar for branded podcasts in the late 2010's. The company was later sold to Rogers in 2019 and just recently sold to Lower Street in the UK. Unlike our interview with (former Pacific Content Director of Audience developement) Dan Misener, we are going to ask Steve about his thoughts when it was announced Rogers would be mothballing the company he started. In this episode, we discussed Steve's career evolution from television to podcasting. He highlighted his work at YTV where he was in charge of "The Zone", CBC Radio 3, and later Pacific Content, emphasizing the importance of creating unique, audience-focused content. Steve shared insights on the challenges and successes of branded podcasts, such as Slack's "Customer Success Podcast", Charles Schwab's "Choiceology" and Red Hat's "Open Source," which avoided direct brand promotion. He also discussed the impact of AI on content creation and the need for high-quality, differentiated content. Steve's new book, "Earn It: Unconventional Strategies for Brave Marketers" offers strategies for earning audience engagement through creative storytelling.A video and transcript of the episode can be found on the network website.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian. Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts. He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times. Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time. Full transcript and show notes Dan's Website / LinkedIn / Instagram *** RECOMMENDED NEXT EPISODE → #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

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This week on Buy and Build, we sit down with Harry Morton, founder of Lower Street Media, a full-service podcast agency that recently made headlines by acquiring Pacific Content, the leading name in branded podcasting. In this episode, Harry shares the fascinating backstory behind the acquisition. When Rogers Communications decided to offload Pacific Content as a non-core asset, Harry saw an exciting opportunity. Leveraging his strong relationship with Pacific Content's senior team, he moved quickly to seal the deal. Of course, the road to acquisition wasn't without its challenges—tune in to hear how Harry navigated them. We also dive into why Harry started Lower Street Media in 2017, the evolving trends in podcasting, and his vision for the future as he integrates Pacific Content and continues to scale. It's an episode packed with insights for anyone interested in podcasting, acquisitions, or entrepreneurial growth!

You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like the CBC, but what's the point if you aren't getting everyone to listen, right?In this episode we will discuss those early radio days and the natural transition to podcasting, the experimenting at the CBC with Spark, and the creation of a feedback loop for the show. We also spoke about the importance of the packaging of your podcast and how it appears in podcast catalogues and on a dashboard display in a vehicle. We also talked about some of the cool blogs that Dan has written, the very helpful Podcast XRay that was released earlier this year which helps you find out things about show's like release days, enclosure tags and the brand new analytics Dashboard from Bumper presents another look at podcast metrics focusing in consumption and verified listens to a show. Yes downloads are cool but have you ever appreciated the Time Spent Listening (TSL) to your show?Dan has given us a look into new Bumper Dashboard for their clients and we make a few observations about the Sound Off Podcast. Some we knew; some we did not.We also touched on some other lingering podcast questions like, does it matter what day of the week you release an episode, and what's the role in video for your show. The answer to both is... YES!I did not ask Dan about his feelings about Rogers (mis)handling the attempted shuttling of Pacific Content, nor the ensuing sale to Lower Street... there were podcast marketing strategies to pursue after all.A Transcript and video version of the episode is available on the network page. Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.Our guest co-host this week:Dan Misener Dan Misener is co-founder of Bumper, a podcast growth agency. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content. Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs. Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival. Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times. Dan's Website Links to interesting things from this episodeTrueFans | Podcasting That PaysOP3: The Open Podcast Prefix ProjectMobile Game Ads Are Boosting Podcast Follower Counts - BloombergPodcast Standards Project | Advocating for open podcastingThe State of Podcast Agencies 2024Does Podcasting Still Need the IAB? - In & Around PodcastingIs the CPM Model in Podcasting Really Unsustainable? - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via

英国のポッドキャスト制作会社Lower Streetがカナダのブランデッドポッドキャスト制作会社Pacific Contentを買収しました。今日はこのニュースを紹介します。

Olá, eu sou Leo Lopes e o POD NOTÍCIAS chega à sua vigésima quinta edição trazendo um resumo de tudo o que aconteceu ao longo da semana no mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 5 de agosto de 2024! Este episódio conta com o apoio da CONTENT ACADEMY, uma plataforma de cursos online voltada para quem quer trabalhar com criação de conteúdo, onde o mais legal é que os professores são os próprios criadores e os profissionais que trabalham com eles. Então tem curso de True Crime com o Ivan Mizanzuk do Projeto Humanos, tem Webjornalismo independente com o Alvaro e a Ana do Meteoro Brasil, tem Storytelling com o Kenji do Normose, tem curso de Edição de vídeo para Youtube com o Will do Jogatina Maneira, tem também o meu curso Podcast para todos (que tá com uma mega promoção por tempo limitado) e mais um monte de cursos incríveis! Então entra lá no site pra dar uma conferida em contentacademy.com.br! Se você também quiser anunciar a sua marca, produto ou serviço com a gente aqui no Pod Notícias – tanto no podcast como no nosso site –, manda um e-mail pro contato@podnoticias.com.br, que nós vamos ter o maior prazer em conversar com você sobre todas as opções de publicidade. E se você quiser colaborar com a gente com texto, sugestão de pauta ou envio de notícias, também vai ser muito bem-vindo e pode fazer isso através do mesmo e-mail. 1 - Abrindo nossa edição desta semana, a gente vai trazer os dados mais recentes da Magellan AI sobre os anúncios em áudio. Segundo o relatório de benchmarks da empresa, referente ao segundo trimestre de 2024, os investimentos em anúncios de podcast aumentaram cerca de 22% ano a ano, mas a quantidade de anúncios em podcasts aumentou 20%. Ou seja; não só a quantidade de anúncios nos podcasts está crescendo, mas ela também está sendo mais bem paga. A carga média de anúncios foi de 7,2% no segundo trimestre de 2024, um número maior do que os 5,9% no mesmo período de 2023. O que sugere que, para um programa típico de uma hora, cerca de 4,3 minutos são destinados à publicidade. Esse número ainda é um pouco menor do que nas rádios. No relatório da Magellan AI a referência foram alguns programas matinais de rádio da Audacy, NPR e 2GB, nos quais a porcentagem de anúncios fica entre 24% e 27,1% da minutagem total do programa. Ainda assim, 20% de crescimento ano a ano é um número bem expressivo, principalmente considerando que as outras mídias digitais, mesmo que tenham mais investimentos, estão com eles estacionados na mesma porcentagem desde 2020 (que foi o primeiro ano da pandemia). Então tá chegando o ano da publicidade no podcast, só não vê quem não quer! Link 2 - E já que estamos falando em anúncios em podcast, na semana passada o desenvolvedor Micah Engle-Eshleman lançou o Adblock Podcast, que é um novo aplicativo que pula automaticamente todos os anúncios em podcasts e programas de áudio. Ele já está disponível para usuários do iTunes e é um aplicativo contratável por assinatura - pra que os criadores dos podcasts não percam a receita publicitária deles, olha só que legal. Mas como é que isso funciona? Bem, o Adblock detecta e "pula" os anúncios de forma automática, armazenando o áudio no cache, e aí ele destina US$ 0,04 aos podcasters por cada anúncio que é ignorado. Falando assim pode parecer que é pouco, mas a média de pagamentos por impressões no mercado é U$ 0,03, então o valor é mais do que justo pra gerar essa troca. O único plano de assinatura disponível no momento é o Premium, que ignora até 50 anúncios mensais pelo valor de $3,99 - também mensal. Se não for suficiente pro ouvinte, ele ainda pode comprar 100 "skips" extras por $5,99. O bom, é que todos os pulos extras que forem adquiridos, não expiram de um mês pro outro. Então se você comprou 100 e sobrou 20, no mês seguinte você vai ter os 50 pulos mensais + esses 20 que sobraram. Por enquanto, o aplicativo não tem nenhuma outra versão, mas o desenvolvedor disse que já está trabalhando nisso. Link 3 - A AudioUK, uma entidade que representa a indústria de podcasts, rádio e audiolivros no Reino Unido, está tentando criar um lobby pra garantir alguns benefícios fiscais para quem produz podcasts e audiobooks em solo britânico. A iniciativa partiu de um manifesto que foi divulgado no começo desse ano, que busca replicar os incentivos fiscais que já existem pra TV e cinema, principalmente considerando a possibilidade do podcast atrair investimentos internacionais. Com isso, a AudioUK lançou uma pesquisa pra atualizar os dados de um relatório que já foi feito em 2021, para mostrar ao novo governo britânico qual foi o crescimento da indústria, e qual o seu potencial no futuro. A Diretora Administrativa da AudioUK, Chloe Straw, pediu aos produtores de podcast de todos os tamanhos que participem da pesquisa para fortalecer a defesa dessas políticas e impulsionar a indústria de produção de áudio no país. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - A produtora canadense de podcast Pacific Content foi comprada pela start-up britânica Lower Street. A Lower Street, que está no mercado desde 2017, é uma agência de produção de podcasts corporativos completos, e já trabalhou com marcas como Adobe e Pepsico. O valor da negociação não foi divulgado ao público. O que foi divulgado foram as impressões dos envolvidos, e parece que tá todo mundo muito feliz com isso: o Harry Morton, fundador da Lower Street, disse que sempre foi um grande admirador dos podcasts da Pacific Content, e o Steve Pratt da Pacific Content devolveu a gentileza e os elogios dizendo que tá confiante e entusiasmado com a nova fase das empresas. Vários funcionários da Pacific Content vão se juntar à equipe da Lower Street nas próximas semanas - o que não vai ser uma integração muito difícil, porque os 29 funcionários da Lower Street já trabalham de forma remota, então aumenta o time, aumenta o trabalho, mas não aumenta tanto assim a complexidade. Link 5 - A SiriusXM anunciou o lançamento do SiriusXM Podcasts+, um serviço de assinatura independente que vai estar disponível para o Apple Podcasts a partir de hoje, 5 de agosto. O serviço oferece episódios sem anúncios, conteúdos bônus e acesso antecipado a novos episódios de vários programas populares dos Estados Unidos. Por enquanto, a assinatura é exclusiva para o Apple Podcasts, mas já foi anunciado que o serviço vai ser expandido para outras plataformas em breve, além de ficar disponível em mais de 60 países pela taxa de US$6 mensais ou de US$45 por ano. Link 6 - E a empresa de hospedagem de podcasts bCast, sediada em Londres, anunciou na última semana que vai encerrar as suas atividades. O motivo é que a receita gerada atualmente pela plataforma não está sendo suficiente pra cobrir todos os custos de operação. Pra quem não lembra ou não sabe, a bCast é uma empresa que teve uma expansão meteórica em 2020 e 2021, quando vendeu uma penca de serviços "vitalícios" pra produtores menores de podcast. Quando os fundadores perceberam que isso tinha sido um erro, tentaram ajustar o modelo de negócios de várias formas - inclusive voltando atrás no que venderam e tentando cobrar pelos planos vitalícios... O que gerou um auê. Eles foram tão criticados que acabaram voltando atrás até nisso, dizendo que iam procurar reduzir custos de outras fontes. Mas, infelizmente, isso não aconteceu, e eles não viram outra saída além de fechar a empresa. Os usuários do bCast têm até o dia 30 de agosto de 2024 para transferir seus podcasts para uma nova plataforma e redirecionar os seus feeds RSS pra um novo serviço. Boa sorte pra eles. Link E MAIS: 7 - A Acast divulgou o seu relatório financeiro do segundo trimestre de 2024, onde teve um crescimento de 24% nas vendas líquidas - um número que representa mais ou menos 44 milhões de dólares. Esse é o décimo aniversário da Acast como líder de mercado, hospedando mais de 125.000 podcasts e pagando mais de US$ 390 milhões pros seus criadores. A receita média por escuta aumentou 45%, mesmo com uma queda de 15% no total do número de escutas, que ainda é atribuída às mudanças no iOS 17 da Apple. Lembra que o aplicativo não faz mais download automático dos episódios? Então. A Acast também se destacou em uma pesquisa de mercado que mostrou quão alto anda o retorno sobre investimento de publicidade em podcasts. Pra resumir: em termos de mercado, esse foi um ótimo trimestre pra Acast, tanto financeiramente quanto em fortalecimento de marca. Link 8 - Na última semana de julho, o Pocket Casts lançou uma atualização com uma série de melhorias e novos recursos para aprimorar a UX do aplicativo. O destaque foi a criação da ferramenta Clip It & Share It (ou Compartilhamento de Clipes), com a qual os usuários podem criar e compartilhar trechos dos episódios de podcast. Essa função, que era muito solicitada pelos usuários, já está disponível no Web Player e nos aplicativos de desktop, e deve ficar disponível pra Android e iOS em breve. E, por falar no sistema da Apple, o aplicativo agora oferece novos widgets para acesso rápido a podcasts e episódios favoritos no iOS, além de também ter ajustado os limites de velocidade. Agora, o ouvinte pode ouvir com a velocidade de reprodução de até 5x, mas se o ouvinte não for um deficiente auditivo que tá acostumado a ouvir os áudios muito rápido - pra quem isso faria sentido -, pra qualquer outra pessoa isso seria coisa de maluco ou de psicopata. Ouvir em velocidade 5 do créu? Pra quê? Enfim, né, como tem louco pra tudo... Eu pretendo ficar só com o compartilhamento de cliques mesmo, ouvindo em 1x, obrigado. Link 9 - E é claro que aqui no Pod Notícias a gente faz, toda semana, um resumo de tudo que aconteceu de mais importante no mercado de podcasts, mas lá no nosso site sempre tem muito mais conteúdo que vale a pena conferir na íntegra. Na última semana, por exemplo, teve dicas de equipamento, artigo novo publicado pelos nossos colunistas e outras notícias que acabaram não entrando aqui no corte do programa, porque a gente tá noticiando muito e todos os dias. Então não deixa de acessar o nosso site em podnoticias.com.br pra conferir o review que a gente publicou de algumas câmeras da Sony, e também ler o texto: "Não sei entrevistar, então vou virar podcaster", que fala sobre aquela panelinha do podcast que a gente já tá cansado de saber quem é, e que faz umas entrevistas tão ruins que chegam a baixar a régua do jornalismo no podcast. Enfim, tem bastante coisa lá no site pra você. Os links diretos pro site vão estar, como sempre, na descrição desse episódio. Link / Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - A HBO está produzindo uma minissérie baseada no podcast "Praia dos Ossos" da Rádio Novelo, e já anunciou o elenco que vai participar da produção (e que elenco de peso, hein?). O podcast fala sobre o assassinato da socialite Ângela Diniz em 1976. A Ângela vai ser interpretada pela atriz Marjorie Estiano, enquanto Emilio Dantas vai fazer o papel do Doca Street, que é o ex-namorado e também o assassino da Ângela Diniz. Outros nomes ilustres que vão participar da série são Antônio Fagundes, Renata Gaspar e Thiago Lacerda. Por enquanto, a série não tem data de estreia definida, mas a gente já sabe que ela vai ter 6 episódios. Se você quiser saber mais sobre a produção, o elenco ou o podcast, não deixa de acessar a íntegra da matéria lá no nosso site. Link 11 - E na nossa Caixa de perguntas do Instagram na semana passada, a gente perguntou "se você pudesse participar como convidado de qualquer podcast, qual programa você escolheria e por quê?", e a gente recebeu algumas respostas muito boas e muito criativas, e a gente faz questão de ler aqui as três melhores respostas baseadas na nossa opinião, puramente: Eu queria participar do É Nóia Minha? pra ver se minha cabeça é forte o suficiente pra não sair com novas minhocas que a Camila Fremder falaria. Queria ir e levar o Richard Rasmussen pra Dentro da Cabeça do Vidane, pra descobrir se ele é feliz mesmo ou se é um animal que está em profundo sofrimento. O PodNipoBr no presencial, porque isso significa que eu consegui ir pro Japão. Muito boas respostas, mais uma vez o ouvinte do Pod Notícias tá de parabéns. Agora, pra essa semana, a pergunta é menos filosófica e mais prática: Você usa algum recurso de Inteligência Artificial no seu podcast? Se sim, qual? Como sempre, a caixinha vai ficar aberta nos stories do Instagram do Pod Notícias por apenas 24 horas, então não deixe de acessar lá ainda hoje pra deixar a sua participação, em @pod.noticias. Instagram do Pod Notícias 12  - E na edição de hoje, a primeira edição de Agosto de 2024, a nossa coluna mensal Podcast no Japão está de volta, apresentada pelo nosso querido amigo e colunista Carlinhos Vilaronga - pra quem eu passo a palavra. Diretamente do Japão, fala aí Carlinhos! Carlinhos: Olá Leo e olá ouvintes do Pod Notícias! Voltando aqui para compartilhar com vocês um panorama das atividades da comunidade brasileira de podcasters no Japão. No dia 24 de junho, na primeira edição do Brazilian Day na província de Gunma, a empresa de recursos humanos Kowa realizou uma ação para gerar interação e comunicar acolhimento aos visitantes do evento. A ação incluiu café, pão de queijo e uma mesa de podcast. Eu, particularmente, achei uma ótima escolha. Os episódios serão publicados em parceria com a Nabecast Podcasts & Multimedia. Link No dia 30 de junho, a ONG japonesa Dive.TV realizou, na cidade de Kariya, a Career Expo Sports, uma feira que apresentou possíveis caminhos na carreira do esporte no Japão. Todo o conteúdo foi ministrado em português e teve como público-alvo jovens estudantes brasileiros. O Mochiyori podcast esteve presente no evento e conversou com a fundadora da ONG e os profissionais convidados. Link No dia 2 de julho, a Nihon Web TV, uma iniciativa brasileira de conteúdo independente, anunciou a parceria com o podcast JápodCast, que é apresentado por Leandro Takahashi e Kelvin Nakashima. Macsael Oda, fundador da Nihon Web TV, em mensagem informou que: "O JápodCast entra para a programação da Nihon Web TV com o objetivo de enriquecer ainda mais a grade com conteúdos exclusivos". Fica aí o desejo de sucesso para essa parceria. Link No dia 20 de julho, foi realizada a oitava edição da Feira de Educação. A feira aconteceu na modalidade virtual e é uma iniciativa conjunta dos Consulados-Gerais do Brasil em Tóquio, Hamamatsu e Nagoya. A feira contou com a participação de instituições japonesas e brasileiras, e os apresentadores dos podcasts CastBrothers, Mochiyori e Saidera foram convidados a contribuir moderando painéis que discutiram ensino a distância, intercâmbio internacional e o cotidiano do estudante brasileiro na universidade japonesa. O conteúdo na íntegra pode ser acessado até 20 de agosto no site feiradeeducacao.com. Link / Link E pra encerrar minha participação de hoje, o Coletivo Podosfera Nipo-brasileira anunciou que a Semana Podosfera Nipo-brasileira 2024 será realizada a partir de 21 de outubro, o Dia Nacional do Podcast. O evento celebrará os 20 anos do podcast e contará com entrevistas, painéis e mesas de discussão. Mais informações serão compartilhadas em breve no perfil @podnipobr no Instagram. Instagram Podosfera Nipo-brasileira Obrigado ouvinte pela escuta. Carlinhos Vilaronga, da cidade de Kosai no Japão exclusivo para o Pod Notícias. Abraço a todos. SOBRE LANÇAMENTOS: 13 - Na última terça-feira, dia 30 de julho, foi ao ar o primeiro episódio do podcast Tábula Rasa, apresentado pelo Felipe Ferreira, e que fala sobre tudo o que você precisa saber pra envelhecer com dignidade: anti-etarismo, aposentadoria, recolocação profissional quando você é sênior e muito mais. O Felipe é um aposentado profissional, com muita experiência pra compartilhar sobre esses temas, e nessa primeira temporada vai trazer todas as perguntas que você precisa se fazer pra planejar uma aposentadoria que não seja compulsória. O Tabula Rasa é produzido aqui, pela Rádiofobia Podcast e Multimídia e publicado também pela Rádiofobia Podcast Network, e tem novos episódios publicados às terças-feiras em todas as principais plataformas de áudio. Se você, como eu (que acabei de completar 50 anos), também está pensando no seu plano de aposentadoria, não deixa de conferir. Link 14 - E em comemoração aos 15 anos do portal Tenho Mais Discos Que Amigos!, eles lançaram o TMDQA! Talks, o novo mesacast do portal, apresentado pelo Cesinha Ovalle, Tony, e Rafael Teixeira. No programa, eles vão trazer entrevistas e histórias exclusivas dos artistas convidados de cada episódio. A primeira temporada vai ter seis episódios no total, com nomes como Terno Rei, Rashid, Supercombo e Carol Biazin. Os episódios vão ao ar no Spotify, YouTube e no site do TMDQA!. Link RECOMENDAÇÃO NACIONAL: 15 - E a nossa recomendação nacional dessa semana, vai pra um podcast que desafia os estereótipos e amplia os horizontes no mundo das viagens: é o Viajante Sem Pauta, apresentado pelo nosso amigo e colega Cainã Ito. O programa, que já tem 5 anos de existência e mais de 100 episódios, leva o ouvinte pelos quatro cantos do mundo sem sair do lugar, falando sobre todo tipo de tema que surge na cabeça de um viajante que tá indo pela viagem, e não por pauta. Publicado a cada 15 dias mais ou menos, alguns dos temas que já foram falados no podcast foram: jornadas fotográficas, destinos seguros pra LGBT's, cortes de cabelo quando não se tem um barbeiro fixo, e muito mais. O podcast também tem um clube do livro e um grupo exclusivo com vários benefícios pros ouvintes mais engajados, que fazem o próprio projeto ser uma grande viagem. E vale dizer aqui, ele tá concorrendo ao Prêmio MPB na categoria "Viagem e Lazer". Então, se você ouvir e gostar, vale acessar o site da premiação e deixar o seu voto pra ajudar o Cainã. O Viajante Sem Pauta está disponível em todas as principais plataformas de podcast, então não deixa de conferir e de assinar no seu agregador favorito. Link E assim a gente fecha esta vigésima quinta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à íntegra das notícias com todas as fontes e a transcrição completa do episódio, além dos artigos dos nossos colunistas e todos os links relacionados. Acompanhe o Pod Notícias diariamente:- Canal público do Telegram- Instagram- Page do Linkedin Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa- Carlinhos Vilaronga - coluna "O Podcast no Japão" Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Send James & Sam some fanmail, via BuzzsproutJoin us this week as we reveal the fascinating details behind Lower Street's acquisition of Pacific Content. We sit down with Harry Morton, who shares his admiration for Pacific Content's creative work and how this acquisition is set to reshape the branded podcast industry. We also discuss how the integration of these two powerhouse brands will foster innovation while maintaining their unique identities.And we chat with Andrew Mason of Descript into the past, present and future of Descript, the revolutionary podcast production tool.https://extra.podnews.net/ for more from Andrew - including his funding journey and some of his plans for where the product goes next.Support the Show.Connect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

And Dave Jackson's new gig is revealed. Sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. https://podnews.net/cc/2522 Visit https://podnews.net/update/lower-st-pacific-content for the story links in full, and to get our daily newsletter.

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Olá, eu sou Leo Lopes e está no ar o POD NOTÍCIAS, a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 3 de junho de 2024 e esta é a nossa décima sexta edição! Se você tem uma marca, um produto ou serviço e quer atingir um público qualificado que se interessa pelo podcast aqui no Brasil, pode anunciar com a gente aqui no Pod Notícias. É só mandar um e-mail pra nós no contato@podnoticias.com.br, que a gente vai ter o maior prazer em conversar com você. Além disso, se você quiser colaborar com a gente com texto, sugestão de pauta ou qualquer notícia relevante também é muito bem-vindo, e pode fazer isso através do mesmo e-mail. 1 - E se a manchete do programa de hoje te deixou preocupado, eu estou aqui pra te tranquilizar. O podcast está tão ameaçado quanto qualquer outra mídia, a gente não precisa entrar em pânico pensando em uma catástrofe ou nada do tipo. Mas, considerando que o podcast ainda tá crescendo, é natural que alguns especialistas tentem prever o que pode ser uma ameaça pra nossa mídia, pra gente poder evitar. E foi exatamente isso que o The Podcast Host fez; buscou a opinião de vários especialistas sobre quais são as maiores ameaças ao podcast, na opinião deles. Um desses especialistas ouvidos foi o James Cridland, que é editor do Podnews, e eu achei interessante trazer a opinião dele aqui na íntegra: “A maior ameaça? São duas coisas - a busca pela perfeição e o vídeo. O que faz com que as pessoas queiram ouvir seu podcast são consistência e um bom conteúdo. Se você busca a perfeição - ou pior, adiciona a complicação extra de gravar em vídeo - isso vai atrapalhar esses dois objetivos. O podcast de Joe Rogan, por exemplo, começou em 2009, mas levou muitos anos para se tornar tão popular como é hoje: a razão de seu sucesso é que é consistente e não é perfeito. Em vez de perfeição, busque fazer melhor a cada episódio. Podcasting é uma jornada: não a torne mais complicada do que precisa ser.” Eu achei perfeita a colocação do James Cridland. Além dos pontos que ele trouxe, também foi falado sobre a saturação de conteúdo medíocre, a centralização da publicidade em poucos podcasts, a falta de iniciativa em conseguir ouvintes novos, e muito mais. Então vale a pena ler o artigo na íntegra, que, é claro, já está traduzido lá na nossa página do LinkedIn. Link 2 - E o Relatório Audioscape 2024 da Cumulus Media, que analisa tendências recentes sobre o consumo de podcasts, compilou algumas descobertas novas e interessantes sobre audiências de podcast na América do Norte. A primeira, é que entre os ouvintes de 25 a 54 anos, um terço deles ouve podcast todos os dias, 44% ouve toda semana e 59% ouve todo mês. Uma vez que uma pessoa se engaja no conteúdo em áudio, os podcasts são a principal fonte desse conteúdo; Apesar do crescimento da mídia, a idade média dos ouvintes de podcasts permanece em mais-ou-menos 32 a 34 anos; Os ouvintes de podcasts geralmente são empregados, têm um bom nível socioeconômico e educação formal; A participação dos podcasts no tempo de uso de alto-falantes inteligentes quadruplicou desde 2018; E o interesse de anunciantes e agências em publicidade nos podcasts está em alta recorde nesse ano. Se você quiser ler os insights completos, a matéria está disponível no site da Cumulus Media, é claro, mas em inglês. Então, pra facilitar, a gente já deixou a informação toda traduzida pra você lá no nosso LinkedIn. Não deixa de conferir. Link 3 - A RSS.com introduziu transmissões ao vivo para episódios de podcast como parte do Podcasting 2.0. Com a nova funcionalidade Live Item Tag (ou "LIT"), os podcasters agora podem transmitir seus episódios em tempo real, permitindo uma interação maior com o seu público. Durante as transmissões ao vivo, os aplicativos de podcast compatíveis com o LIT vão notificar os ouvintes, que com a integração do recurso Value4Value, vão poder fazer feedbacks e doações em tempo real através dos chamados "boostagrams". Além desta nova funcionalidade, a RSS.com também adicionou suporte para dois novos idiomas (Afrikaans e Malaio) e melhorou a correção de erros no editor da descrição dos episódios, assim como também na lista de episódios. A interface foi atualizada e reorganizada pra uma versão mais limpa e funcional, inclusive em dispositivos móveis. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - De acordo com uma matéria que saiu na revista FORBES, a medida que a Geração Z se interessa mais pelos podcasts, os videocasts e mesacasts ficam cada vez mais populares. Isso porque é entre esse público que os podcasts em vídeo fazem mais sucesso, inclusive com o YouTube sendo o destino preferido pro consumo desses conteúdos, superando até o Spotify. Com essa mudança, muitos dos principais podcasts agora incorporam vídeo para atrair uma audiência maior, além de poderem fazer os famosos 'cortes de podcast' pro Instagram e TikTok, o que também ajuda a expandir o alcance do podcaster. Em 2023, a Edison Research descobriu que 47% da população on-line da Geração Z nos EUA é ouvinte mensal de podcast, cerca de 24 milhões de americanos. Além disso, a escuta de podcast entre aqueles de 13 a 24 anos aumentou nos últimos anos. Apesar da resistência de alguns podcasters mais conservadores, os videocasts continuam tendo um futuro promissor na nossa mídia, e essa tendência não tem qualquer previsão de desacelerar. Link 5 - Entre dias 25 e 27 de maio aconteceu o The Podcast Show, um baita evento dedicado à indústria de podcasts, que acontece uma vez por ano, geralmente em Londres. O evento reuniu podcasters, produtores, editores, marcas e outros profissionais do setor para discutir as tendências, inovações e o futuro da nossa mídia, com palestras, workshops, painéis de discussão e muito mais. Essa última edição atraiu cerca de 10.000 participantes, segundo os organizadores. O Jason Carter, que é o diretor geral do evento, declarou pra revista The Verge que esse foi o recorde de público, e ele estava incrédulo e muito feliz. Esse ano, como novidade, ele também anunciou o lançamento do The Podcast Show+, um passe digital pra que o usuário possa rever todo o conteúdo do evento, online. Até o final dessa semana, os interessados podem usar um código de desconto de 25% pra se inscrever no Show+. Mais informações estão disponíveis no site oficial do The Podcast Show. Link 6 - A Pacific Content, uma das principais empresas de podcasts com marca da América do Norte e divisão da Rogers do Canadá, anunciou que vai fechar as suas portas. As operações vão ser encerradas até o final de junho devido a questões financeiras. A empresa foi fundada em 2014 e comprada pela Rogers em 2019, quando os novos donos decidiram focar no seu negócio principal de áudio. Com o fechamento, a equipe impactada inclui todos os funcionários que trabalharam diretamente com a Pacific Content, principalmente em Vancouver. O cofundador Steve Pratt agradeceu à toda a equipe da Pacific Content e aos clientes que eles tiveram ao longo desses anos. Ele deixou bem claro que o problema nunca foi com os funcionários, muito pelo contrário; ele espera que todos encontrem novos empregos em breve, e agradeceu muito a todos pela experiência. Link E MAIS: 7 - A plataforma digital Micro.blog lançou o recurso de "narração de áudio" para os posts de blog. Desenvolvido por Manton Reece, o recurso adiciona um botão "ouvir" nos posts, permitindo que o autor narre o conteúdo para o ouvinte. No Micro.blog, os usuários podem hospedar os seus próprios blogs ou importar conteúdo de outras plataformas, como o WordPress. Agora, com o novo recurso, a narração também é incluída no feed RSS do blog, que já atua como uma hospedagem de podcast. A inclusão da narração em áudio é opcional, mas é uma alternativa bem legal pra garantir que o conteúdo esteja mais acessível para todos os públicos, em especial pra pessoas que tenham alguma deficiência visual. Segundo o log da empresa, essa atualização se integra à missão do Micro.blog de criar ferramentas centradas no ser humano para melhorar a experiência na web. Menos vozes de IA, e mais conexão humana. A hospedagem de voz já está disponível no plano básico de US$ 5/mês, que permite uploads de até 75 MB. Link 8 - O Spotify anunciou o fim do Car Thing, seu dispositivo de hardware para controle do streaming em carros, que vai deixar de funcionar em 9 de dezembro de 2024. Segundo o comunicado de imprensa, a decisão foi tomada pra que o Spotify possa destinar essa verba pra outras áreas e otimizar outros produtos da empresa. No primeiro momento, o Spotify não planeja substituir o Car Thing por outro dispositivo e não ofereceu qualquer opção de troca ou reembolso para os dispositivos descontinuados - o que não deixou muita gente feliz, afinal de contas eles pagaram por um negócio que menos de 3 anos depois ficou totalmente obsoleto. Depois de várias reclamações dos usuários na internet, o Spotify adicionou no seu blog a opção "Solicitar reembolso", que é totalmente manual e não tem garantia nenhuma de que vai dar certo, porque segundo a publicação, eles vão avaliar o que dá pra ser feito. Vamos continuar acompanhando pra ver se alguém consegue, de fato, ser reembolsado. Link 9 - E a Women in Podcasting Network lançou nesse mês o Women in Podcasting Awards, uma premiação popular para reconhecer podcasters mulheres e criadores de conteúdo não-binários que tem feito a diferença na podosfera mundial. As inscrições vão até 1º de agosto de 2024, quando começa a votação pelo público. A cerimônia de premiação está marcada para 19 de outubro de 2024. Como o nome já sugere, o evento tem a missão de amplificar vozes femininas, promover a comunidade e oferecer oportunidades de visibilidade e reconhecimento para as mulheres podcasters. O Podnews se juntou à iniciativa como patrocinador da premiação, então a gente vai ter a cobertura total do evento em primeira mão. Se você quiser saber mais sobre o prêmio, ou de repente se inscrever, não deixe de acessar o site oficial do Women in Podcasting Awards e consultar o regulamento. Link / Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - E olha só quem está no Prêmio Jabuti Acadêmico desse ano! A nossa querida Aline Hack, apresentadora do Olhares Podcasts e advogada cansada (é o arroba dela no Twitter). Que, além de fazer um trabalho acadêmico muito importante pro podcast aqui no Brasil, também fez aniversário na semana passada. Fica aqui os nossos parabéns pra nossa querida Alinoca. Caso você tenha caído de para-quedas aqui e não conheça o Prêmio Jabuti pelo nome, ele é um premio reconhecido pela Câmara Brasileira do Livro que celebra a produção literária e acadêmica. O livro "Feminismos e Podcast", coordenado pela Aline, está concorrendo pela Editora Blimunda junto de outras obras que falam de temas como feminicídio, justiça restaurativa, desinformação climática e encarceramento de mulheres. Então nossos parabéns a ela por mais uma possível conquista, pelo aniversário também, e por estar levando o podcast pra tantos caminhos que ainda são pouco explorados no mundo acadêmico! Link 11 - E na nossa Caixa de perguntas do Instagram na semana passada, a gente perguntou se você confia nos podcasters que ouve. A maioria esmagadora das respostas dizia que sim! Já os motivos, foram os mais variados: alguns confiam pela índole do criador de conteúdo, outros pela consistência dos podcasters nos seus posicionamentos, e houve até quem dissesse que confiava por ser muito seletivo sobre "as vozes que escolhe colocar pra dentro do ouvido". Todos motivos bastante válidos, diga-se de passagem. Agora, pra essa semana, a gente quer saber a sua opinião tanto como produtor de podcast, quanto como ouvinte:  Qual o seu formato preferido de podcasts (entrevista, storytelling, monólogo... O formato que você quiser!) e por quê? A caixinha de perguntas vai ficar aberta nos stories do Instagram do Pod Notícias por 24 horas, então não deixe de acessar lá ainda hoje pra deixar a sua contribuição, e também não deixa de seguir a gente em @pod.noticias. Instagram do Pod Notícias SOBRE LANÇAMENTOS: 12 - A livraria Leonardo da Vinci, um endereço clássico do Rio de Janeiro, lançou o podcast "Subsolo", apresentado por Daniel Louzada e Leonardo Cazes. O programa é quinzenal e vai trazer a cada episódio um novo debate sobre questões sociais e filosóficas, considerando especialmente a nossa vivência como brasileiros. O podcast faz parte das novas mídias da livraria, onde eles estão buscando produzir diálogos construtivos e repensar o Brasil. O primeiro convidado foi o sociólogo Jessé Souza, ex-presidente do Instituto de Pesquisa Econômica Aplicada. O podcast Subsolo já está disponível no YouTube e em todas as principais plataformas de áudio. Link 13 - E hoje a gente também vai falar sobre um lançamento diferente. A empresa PodOps Media lançou o PodOps Studio, uma nova plataforma completa para podcasting. Segundo o Rob Winters, CEO da PodOps, o Studio foi desenvolvido pra criadores de todos os níveis e tem o objetivo de simplificar a criação de um podcast. A ferramenta oferece gravação, edição, transmissão ao vivo e publicação - tudo num único lugar. O que já é algo possível de ser feito em outras plataformas como o Spotify For Podcasters, por exemplo, mas se for um recurso mais eficiente, é lucro, porque algumas plataformas por aí são bem fraquinhas no que elas se propõem a fazer... Outros recursos também incluem a possibilidade de colaboração em tempo real, streaming ao vivo no YouTube e várias opções de armazenamento. O PodOps Studio já está disponível pros usuários. Link RECOMENDAÇÃO NACIONAL: 14 - E a nossa recomendação dessa semana vai especialmente para quem gosta de ciências e biologia: é o Jubilut Cast, apresentado por Paulo Jubilut - que muitos conhecem como professor Jubilut, do canal Biologia Total. O programa é publicado regularmente, pelo menos duas vezes por mês, e os episódios são sempre muito informativos e cheios de conteúdo útil, especialmente para estudantes ou entusiastas da biologia que querem aumentar os seus conhecimentos enquanto fazem outra coisa. Alguns dos assuntos que já foram discutidos no podcast, são a grande epidemia de dengue que a gente tá vivendo aqui no Brasil, o futuro com as inteligências artificiais, manipulação de DNA e muito mais. O Jubilut Cast está disponível no YouTube e no Spotify. Então já assina no seu agregador favorito, que é pra melhorar seus estudos, ganhar mais conhecimento e nunca perder os insights mais importantes sobre a biologia do ponto de vista do Brasil, que é um país tão rico em divulgação científica. Link E assim a gente fecha esta décima sexta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à transcrição e os links das fontes de todas as notícias deste episódio! Acompanhe o Pod Notícias diariamente:- Page do Linkedin- Instagram- Canal público do Telegram Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Rogers Sports & Media傘下、北米大手ブランデッドポッドキャスト制作会社のPacific Contentが閉鎖されることになりました。今日はこのニュースを紹介します。

Send James & Sam some fanmail, via BuzzsproutWe interview Ellie from Pocket Casts on the future direction of the podcast app; Matthew from Platform Media on why the company was acquired by PodX; and talk about the closure of Pacific Content.We're trying something new this week: trying to bring down the duration of this podcast to 45 minutes. Haven't quite succeeded yet, but we're on the way; that means shorter edits of interviews, and a more focused story selection. Please give feedback to us (fanmail, boosts, email) with your thoughts on the format and how we can improve.If you like the interviews and want to hear the full conversation, head to the Podnews Extra podcast.Support the Show.Connect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Big branded podcast company's owner to 'focus on core business'. Sponsored by Supporting Cast. What do Dateline, Radiolab, Search Engine, Criminal, The Rest is History, and Planet Money have in common? They all rely on Supporting Cast to sell podcast subscriptions. Find out why! Visit https://podnews.net/update/pacific-content-closes for the story links in full, and to get our daily newsletter.

On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript The post Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content appeared first on The Sonic Truth.

How often should you release your podcast? The more frequently you release, the easier it is to build an audience. But a weekly podcast can quickly feel relentless. Here are Jules and Suzi's 3 steps to help you decide how frequently to release your show: How much time do you have? If you can only dedicate a short amount of time to it each week, releasing regular episodes will be hard. Have a consistent schedule whether that's weekly, fortnightly or monthly. Create quality content over quantity. To learn more, here's a blog post from Pacific Content on how often to release episodes: https://pacific-content.com/how-often-should-i-release-new-podcast-episodes-fe6e274d188b/

Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb Podcasts Can Mean BusinessYouTube Postpones Co-Viewing Measurement PlanQuick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the near-future of branded content in a post-Barbie world.Here's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley. While the new What We Watched report from Netflix has some useful data covering the past six months, ad buyers would prefer smaller, more frequent batches of data with more targetable information than one giant batch every six months.The Crucial Timing of Ads. RedCircle sketches out the ebb and flow of ad spending throughout a typical year to give podcasters an idea of what strategies they should pursue in the early months, the summer, and the busy holiday season at the end of the year. What Worked in 2023: Brands in Podcasting by Annalise Nielsen. Pacific Content interviews several industry professionals to talk about valuable lessons learned in branded podcasting this year.

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb Podcasts Can Mean BusinessYouTube Postpones Co-Viewing Measurement PlanQuick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the near-future of branded content in a post-Barbie world.Here's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley. While the new What We Watched report from Netflix has some useful data covering the past six months, ad buyers would prefer smaller, more frequent batches of data with more targetable information than one giant batch every six months.The Crucial Timing of Ads. RedCircle sketches out the ebb and flow of ad spending throughout a typical year to give podcasters an idea of what strategies they should pursue in the early months, the summer, and the busy holiday season at the end of the year. What Worked in 2023: Brands in Podcasting by Annalise Nielsen. Pacific Content interviews several industry professionals to talk about valuable lessons learned in branded podcasting this year.

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.4:30 9-5 job is like a long podcast.6:00 You aren't paid by the word like DickensLinks:"Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweetShorter podcasts usually have more listeners."Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult ProIn 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.Riverside research found that 55% of podcasts are over 30min and13.6% of podcasts are less than 15minMy favorite tools:Riverside: record a podcast: https://emilybinder.com/riversideDescript: easily edit audio or video like a Word doc: https://emilybinder.com/descriptThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastBook a coaching session: emilybinder.com/callConnect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Here's what you need to know for this week in the business of podcasting:Less is More: ARM's Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQuick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster. The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study.Good Tape, Issue 1 now available. The first issue of a new print industry magazine featuring journalism and cultural criticism of podcasting is now available for order. Readers of The Download can get 10% off with promo code SP10.Archives to Earbuds: Podcasts for Cultural Institutions. This coming Monday, Jessica Alpert of Rococo Punch will moderate a panel of experts, hosted by The Podcast Academy and presented by the Leo Baeck Institute.Here's how our top podcasts of the year get listeners to stay by Karen Burgess. Pacific Content takes a look at five branded podcasts that successfully use storytelling to not just perform well as branded content, but as podcasts in general.McDonald's jingle, 20 years later by Alyssa Meyers. A history of the fast food jingle that's still going strong two decades later, showing the power of well-curated sonic branding.YouTube Culture & Trends Report 2023. 55% of respondents watch content that no one else they know watches, indicating the trend of hyper-personalized content is growing. Good news for podcasting!CoHost Announces the Launch of its Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies. The new prefix provides both advanced audience demographics and B2B analytics that track what companies are listening to the podcast.

Here's what you need to know for this week in the business of podcasting:Less is More: ARM's Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQuick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster. The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study.Good Tape, Issue 1 now available. The first issue of a new print industry magazine featuring journalism and cultural criticism of podcasting is now available for order. Readers of The Download can get 10% off with promo code SP10.Archives to Earbuds: Podcasts for Cultural Institutions. This coming Monday, Jessica Alpert of Rococo Punch will moderate a panel of experts, hosted by The Podcast Academy and presented by the Leo Baeck Institute.Here's how our top podcasts of the year get listeners to stay by Karen Burgess. Pacific Content takes a look at five branded podcasts that successfully use storytelling to not just perform well as branded content, but as podcasts in general.McDonald's jingle, 20 years later by Alyssa Meyers. A history of the fast food jingle that's still going strong two decades later, showing the power of well-curated sonic branding.YouTube Culture & Trends Report 2023. 55% of respondents watch content that no one else they know watches, indicating the trend of hyper-personalized content is growing. Good news for podcasting!CoHost Announces the Launch of its Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies. The new prefix provides both advanced audience demographics and B2B analytics that track what companies are listening to the podcast.

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm's 6,000+ hours of content with Lipstick & Vinyl's slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer's AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it's retired to incorporate all Google audio services into YouTube Music.

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm's 6,000+ hours of content with Lipstick & Vinyl's slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer's AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it's retired to incorporate all Google audio services into YouTube Music.

Today's episode is a replay of our live event, Podcast Discoverability: Boosting Your Reach and Growing Your Audience, featuring Russ More of Pacific Content as part of Podbean's Summer of Discoverability Live Event Series!  "Podcasts provide an opportunity to tell a story and add value, allowing brands to make a lasting impression on listeners". - Russ More Russ More is a leader in podcast discoverability. With more than a decade of experience in audio production and audience development, he has honed a keen understanding of the industry's ever-evolving landscape.  Russ is the audience development and paid media lead at Pacific Content and Chief Operating Officer at Fable & Folly Podcast Network and has developed expert knowledge on attracting and engaging audiences, making him an authoritative voice in the realm of podcast discoverability. Russ shares about podcast discoverability strategies for both brands and independent podcasters. He reveals valuable insights on leveraging social media, collaborating with established shows, and optimizing SEO techniques.  In this episode, you will: Learn innovative strategies for enhancing podcast visibility and brand recognition. Explore effective ways to utilize both owned and earned channels for comprehensive podcast promotion. Gain insights into effective paid advertising that can target potential audiences of podcasts in similar niches. Grasp the transformative potential of personal connections and word-of-mouth promotion for increasing your podcast listenership. Master the secret to designing content that engages audiences and intensifies your brand loyalty. Watch the video replay of this live event:  Podcast Discoverability: Boosting Your Reach and Growing Your Audience Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy:   Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate How to Create a Top Branded Podcast with Chris O'Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Russ and Pacific Content on socials: LinkedIn: https://www.linkedin.com/company/pacific-content/  https://www.linkedin.com/in/russ-more-a7280887/  Twitter: https://twitter.com/pacificcontent  Instagram: https://www.instagram.com/pacificcontentco/  WebsiteL https://pacific-content.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

One day in the summer of 2022, Lemonada Media's Stephanie Wittels Wachs received a surprise: an invitation to the White House to witness the signing of a gun safety bill. The invitation was sparked by the tremendous emotional impact of their hit show, Last Day, and especially of this episode, "A Love Story." If you strive to make audio documentaries on the toughest problems we face today, this behind-the-scenes conversation is your road map. Scroll down for several actionable takeaways from this episode. Stephanie Wittels Wachs is a longtime actor, voice-over artist, theater teacher, author and the co-founder, with Jessica Cordova Cramer, of Lemonada Media. Last Day is only one of Lemonada's 30-plus podcasts, including chart-topping Wiser Than Me with Julia Louis-Dreyfus. Lemonada Media's tag line matches Stephanie's personality: Humanity. Unfiltered. A note about Sound Judgment: We believe that no host does good work alone. All hosts rely on their producers. We strive to give credit to producers – the true behind-the-scenes talent – whenever it's possible to do so. The episode: A Love StoryExecutive Producers: Jessica Cordova Cramer and Stephanie Wittels WachsSupervising Producer: Jackie DanzigerProducers: Kagan Zema and Giulia HjortAssociate Producers: Hannah Boomershine and Erianna Jiles Subscribe to Sound Judgment, the Newsletter.  Improve your craft! Read our free, twice-monthly newsletter about creative choices in podcasting and radio. Join subscribers from PRX, AIR (Association for Independents in Radio), Hindenburg, PRPD (Public Radio Program Directors Association), Pacific Content, NPR affiliates, and more.  Help us grow: Please share this episode with a fellow creator. Stay in touch!Follow Elaine:FacebookLinkedInInstagramHelp us find and celebrate today's best hosts!Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.Work with us! Looking for a production company that understands audiences and puts storytelling first? Visit us at www.podcastallies.com.How to tell sensitive, impactful stories: Stephanie's takeawaysBe curious. Frame your story around a central question.“I'm a central question psychopath… I'm always saying, okay, but what's the question? What are we trying to figure out? What's the point? That's really critical to any storytelling, but I think it [emerges] over time. And it's so baked into the process of revision and collaboration. And you know when you've found it… If the episode isn't working, it's typically because you haven't nailed down what that central question is.” To be vulnerable on tape, you need at least one partner who encourages vulnerability. Stephanie relies on her team of skilled and sensitive producers.“I am used to collaborating very deeply and closely and trusting one another through that process. I don't know how I would do this with a team I didn't trust and feel safe with. The show is a real team sport.”  To help a host be authentic in front of a mic, give them permission to have feelings.“Gloria Rivera [host of No One's Coming to Save Us and a veteran news broadcaster] was doing tracking…using her broadcast voice. And I was like, “Oh, no, no, no, no, no, no, that microphone hates that. Let's shake that off. We're gonna play this tape. Can you just listen to this woman talking about how hard it is for her to juggle a newborn with a toddler with her own job? And I know you've experienced some of that yourself. And can you just close your eyes and then respond to it, just however you feel. And Gloria…she's so full of heart and soul and vulnerability herself. Once she had that permission, she started crying. And she started talking about her own experience having to go to war zones with little kids at home, and how painful that was for her to have to balance. And we kept that as the first moment of the first episode.” Have fun making the show. It shows. “We have fun making the show, and that feels important, because it's real dark.” (Elaine's note: If you're not having fun, it might be time to reevaluate how you're creating it, what you're creating, and whether to continue.)  Great storytelling is built on truth, contrast, and unexpected turns — or why Stephanie led an episode about suicide with a scene of her team whooping it up at a shooting range. “I had never understood how hunting could bring somebody joy until I shot a gun that morning. I had a ton of fun. Seven hours later, we were in a living room talking to a family who lost their son. Because he took his life with a hunting rifle. I didn't know how else to tell that story honestly… And I always [pleading with my team] ‘show not tell, show not tell!' And the way that we showed it was to have fun shooting the guns. And then let's see the pain that this causes. You have to have both of those to understand the issue.”  To make a gripping narrative podcast, use scenes, as often as possible (but only good ones).“This is the theater part, right? It's about character and it's about humanity and that's the stuff we try to capture, right? What are the human things about you? And what are the human things about me? And then when we put those things in a room together, human things happen. And that's interesting.” Make choices about the quantity of your narration on a case-by-case basis. “We typically have a lot of tracking in these episodes. And we made a very conscious choice with this one to keep a lot of the conversation intact. They were so honest, and we had this really amazing moment together.  And let's just try to keep a lot of that together. And take me as narrator out as much as we could…A lot of our episodes are seven voices…really woven together and patchworked.”   Find a champion. How do you find people willing to share deeply personal stories? You need what Stephanie calls a “credible messenger,” someone trusted in a community, to show you the ropes and introduce you to people. “We had a lot of trouble tracking down people to talk to us in Montana. To be honest, it took many, many months. We started with this guy named Carl…who heads up mental health for the Department of Health and Human Services in Montana… In our very first call…Carl said you're gonna have to fix your poker face before you come into Montana or no one's going to talk to you. And we kept that in. We wanted to show everyone there's barrier to entry. And if we came in with [the stance that] you shouldn't have guns, we would not get anywhere. So he culturally put us through the wringer. Once he could see that we were down to not come in and tell everyone the way that they should live their lives, he opened the gate, and connected us to the American Foundation for Suicide Prevention in Montana.”Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah Edgell 

Today on DWB, I'm joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world's first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is one of the elite firms, standing side by side with Gimlet Media, Pineapple Studios, and other leading agencies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgCheckout Steve's website here: https://www.creativity-business.com/

Jonas is a media and entertainment executive with a passion for innovating in the on-demand content ecosystem. In 2019 he was named one of British Columbia's 40 under 40. As a co-founder of Bumper, Jonas uses his 20+ years of experience in the on-demand content space to help podcasters grow their audiences and return on investments. Previously, as the Director of Strategy at Pacific Content, Jonas helped clients achieve success in branded podcasting. Pacific Content is an award-winning podcast agency working at the intersection of brand strategy and high-quality audio storytelling. Learn more about Jonas and his company on Bumper. Key points include: 05:54: The range of requests and services 11:23: Podcast strategies 21:17: Reviews and vanity metrics Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Hola, bienvenid@ a esta edición especial de navidad. Toda esta semana estaremos recopilando publicaciones de referentes en el podcasting y compartiéndote los pronósticos de la industria para el 2023. Hoy comenzamos con el informe de Megaphone y una encuesta realizada por el equipo de Pacific Content.

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday's Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day's newest publication about the industry. His most attention-grabbing prediction, as the headline spoils, expects podcast ad spending to be up to six billion dollars within four years. It'll be an uphill battle to get there. Shapiro points out the potential downsides of programmatic without the right data and infrastructure by recalling the infamous Wild Turkey incident. Back in May Spotify accidentally ran an ad for budget whiskey on every podcast on the app simultaneously, leading to a social media firestorm as users posted screenshots of the most inappropriate examples of podcasts to pair with Wild Turkey. Day is of the opinion more detailed location data will be a game-changer that avoids such issues in future.  “Small and mid-sized businesses really have almost entirely sat out podcast advertising to date,” Day told Hot Pod. “These advances in geo-targeting and programmatic allow mom and pops and local, regional businesses to access this medium in a way that they couldn't before, absent reaching out to like some local sports or news podcast. Now, they can target audiences listening to some big national podcast.” Day points to iHeartMedia putting significant investments into podcasting, as well as podcasting making up a larger portion of the company's revenue each year, as examples of the growth he projects in action.  iOS 16: What's new for Apple Podcasts Shreya: Last Wednesday Apple published an update blog detailing some of the new features coming with their iOS 16 update.  The update comes with some creature comforts for the user, such as more prominent placement of the sleep timer button and better Apple Watch integration for podcasts. There's also a bit of housekeeping noted, in case you missed the multiple emails over the past few weeks: “Show and provider titles will continue to be displayed alongside show artwork on the Library and Search tabs, so make sure your show's metadata is up to date and that your artwork includes your show's title for the best experience.”  The most important feature of this update for the business side of podcasting isn't mentioned in the update blog, though. This update brings the change to AppleCoreMedia user agent that'll shift how we view Apple's footprint in podcasting. As covered in our June 10th episode, this will lead to far less confusion as to what traffic is actually coming from Apple Podcasts. Those who didn't report ACM will no longer underestimate traffic from Apple, and those who labeled all traffic from ACM as Apple will get a more balanced look at just how much traffic is coming out of Apple. For those that are code-savvy, we'll include a link in the show notes to the official Apple developer page for the updated user agent key. Apple Podcast launches "El Vecindario" collections. Manuela: On the subject of Apple: This Monday an email sent by Apple announced their plans for Latine Heritage Month, which runs from today through October 15th.  “Later this month, Apple will showcase the abundance of Latine created content across genres, formats, and languages – and spotlight many great creators. Apple Podcasts has created a special destination, titled El Vecindario, that honors the spaces where Latine communities come together and conversations originate.” El Vecindario, the neighborhood in Spanish, will showcase Latine-created content covering multiple genres, formats, and languages.  Influencer marketing brand-lift studies are improving Shreya: Last Friday Marketing Brew's Phoebe Bain used the release of the Association of National Advertisers' organic measurement guidelines for influencers as an excuse to discuss how brand-lift studies have matured.  “Out of more than 1,000 Marketing Brew readers surveyed last month, about one-third said they think measurement for influencer marketing has “evolved significantly” over the past two years.”  A useful tool to track that rapid evolution is the brand-lift study. Bain spends a good portion of the article explaining the basics: two groups are asked questions about something, with only one having experience with that thing. Any differing answers or familiarity expressed by the second group is quantified as - you guessed it - brand lift.  Old-school brand-lift studies would ask simple questions regarding information retention, or whether the audience wanted to buy the product in an ad. Modernized studies take into account the changing media landscape, especially with the popularity of influencers.VP of marketing at creator management platform Grin  Ali Fazal explains to Marketing Brew: “With an influencer marketing brand-lift study, questions go a level deeper. Those questions might focus more on brand affinity, or how consumers feel. For example, “is the brand cool? Is it viral? Is it modern?” These questions focus less on what consumers remember, and more on a brand's overall or social appeal. In an influencer marketing brand-lift study, he said, the questions focus on the full picture rather than just the ad itself. “This measures the true depth of impact that creator marketing has,” he said. Why should the business side of podcasting care? Podcasting is influencer marketing. In a world of pixel-based brand attribution and walled garden ad solutions, people are finding their options are missing the mark for influencer and podcaster alike. Brand lift studies by companies like Edison Research, Signal Hill Insights, Veritonic, or Nielsen can help fill that gap.  How kids shows are boosting Paramount+ Manuela: Last Thursday Kelsey Sutton published a look at how kids' content is performing well at Paramount+. While Paramount+ is separate from Paramount's podcasting ventures, The Download has been covering the boom in kid-friendly podcasting since our March 18th episode. Paramount's experiences reaffirm that family and kid-oriented content drive engagement.  “When it comes to streaming, parents will go without eating before disconnecting something that entertains their kids,” Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon, said Tuesday at the Bank of America Securities 2022 Media, Communications, and Entertainment Conference. “Kids content is an amazing, amazing retention tool for us.” The streaming platform has done well for itself since the CBS All-Access rebrand. Currently Paramount+ reports 3 million paid subscribers.  “Kids' programming on streaming can also help fill the audience void as linear viewing continues to drop off. “If you take our linear share and the audience for kids that we've picked up on Paramount+, we actually have more audience and share of kids 2–11 than we've had in years when you combine them both,” Robbins said.? As reported back in March, studies show the Kids & Family categories have grown 20% since last year and there's reason to believe poor categorization of content is causing a lower number than the industry is actually experiencing. Kids content is doing quite well, as any parent will tell you.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Class Photos by Skye Pillsbury, for The Squeeze.  Pillsbury holds a mirror up to diversity on the business side of podcasting by compiling yearbook-style collages of the big podcasting company's leaders and known executives with deal-making power. A must-read.  Introducing The Mullet Career Strategy™ — Creativity & Business by Steve Pratt. Pacific Content co-founder Steve Pratt announces his upcoming venture titled The Creativity Business, a strategy firm aimed at helping creatives learn better business and businesses learn better creativity.   17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads by Connie Chen. In addition to quoting our After These Messages study, senior manager of content management at Gumball Connie Chen brings a bundle of research to back up the efficacy of host-read ads. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday's Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day's newest publication about the industry. His most attention-grabbing prediction, as the headline spoils, expects podcast ad spending to be up to six billion dollars within four years. It'll be an uphill battle to get there. Shapiro points out the potential downsides of programmatic without the right data and infrastructure by recalling the infamous Wild Turkey incident. Back in May Spotify accidentally ran an ad for budget whiskey on every podcast on the app simultaneously, leading to a social media firestorm as users posted screenshots of the most inappropriate examples of podcasts to pair with Wild Turkey. Day is of the opinion more detailed location data will be a game-changer that avoids such issues in future.  “Small and mid-sized businesses really have almost entirely sat out podcast advertising to date,” Day told Hot Pod. “These advances in geo-targeting and programmatic allow mom and pops and local, regional businesses to access this medium in a way that they couldn't before, absent reaching out to like some local sports or news podcast. Now, they can target audiences listening to some big national podcast.” Day points to iHeartMedia putting significant investments into podcasting, as well as podcasting making up a larger portion of the company's revenue each year, as examples of the growth he projects in action.  iOS 16: What's new for Apple Podcasts Shreya: Last Wednesday Apple published an update blog detailing some of the new features coming with their iOS 16 update.  The update comes with some creature comforts for the user, such as more prominent placement of the sleep timer button and better Apple Watch integration for podcasts. There's also a bit of housekeeping noted, in case you missed the multiple emails over the past few weeks: “Show and provider titles will continue to be displayed alongside show artwork on the Library and Search tabs, so make sure your show's metadata is up to date and that your artwork includes your show's title for the best experience.”  The most important feature of this update for the business side of podcasting isn't mentioned in the update blog, though. This update brings the change to AppleCoreMedia user agent that'll shift how we view Apple's footprint in podcasting. As covered in our June 10th episode, this will lead to far less confusion as to what traffic is actually coming from Apple Podcasts. Those who didn't report ACM will no longer underestimate traffic from Apple, and those who labeled all traffic from ACM as Apple will get a more balanced look at just how much traffic is coming out of Apple. For those that are code-savvy, we'll include a link in the show notes to the official Apple developer page for the updated user agent key. Apple Podcast launches "El Vecindario" collections. Manuela: On the subject of Apple: This Monday an email sent by Apple announced their plans for Latine Heritage Month, which runs from today through October 15th.  “Later this month, Apple will showcase the abundance of Latine created content across genres, formats, and languages – and spotlight many great creators. Apple Podcasts has created a special destination, titled El Vecindario, that honors the spaces where Latine communities come together and conversations originate.” El Vecindario, the neighborhood in Spanish, will showcase Latine-created content covering multiple genres, formats, and languages.  Influencer marketing brand-lift studies are improving Shreya: Last Friday Marketing Brew's Phoebe Bain used the release of the Association of National Advertisers' organic measurement guidelines for influencers as an excuse to discuss how brand-lift studies have matured.  “Out of more than 1,000 Marketing Brew readers surveyed last month, about one-third said they think measurement for influencer marketing has “evolved significantly” over the past two years.”  A useful tool to track that rapid evolution is the brand-lift study. Bain spends a good portion of the article explaining the basics: two groups are asked questions about something, with only one having experience with that thing. Any differing answers or familiarity expressed by the second group is quantified as - you guessed it - brand lift.  Old-school brand-lift studies would ask simple questions regarding information retention, or whether the audience wanted to buy the product in an ad. Modernized studies take into account the changing media landscape, especially with the popularity of influencers.VP of marketing at creator management platform Grin  Ali Fazal explains to Marketing Brew: “With an influencer marketing brand-lift study, questions go a level deeper. Those questions might focus more on brand affinity, or how consumers feel. For example, “is the brand cool? Is it viral? Is it modern?” These questions focus less on what consumers remember, and more on a brand's overall or social appeal. In an influencer marketing brand-lift study, he said, the questions focus on the full picture rather than just the ad itself. “This measures the true depth of impact that creator marketing has,” he said. Why should the business side of podcasting care? Podcasting is influencer marketing. In a world of pixel-based brand attribution and walled garden ad solutions, people are finding their options are missing the mark for influencer and podcaster alike. Brand lift studies by companies like Edison Research, Signal Hill Insights, Veritonic, or Nielsen can help fill that gap.  How kids shows are boosting Paramount+ Manuela: Last Thursday Kelsey Sutton published a look at how kids' content is performing well at Paramount+. While Paramount+ is separate from Paramount's podcasting ventures, The Download has been covering the boom in kid-friendly podcasting since our March 18th episode. Paramount's experiences reaffirm that family and kid-oriented content drive engagement.  “When it comes to streaming, parents will go without eating before disconnecting something that entertains their kids,” Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon, said Tuesday at the Bank of America Securities 2022 Media, Communications, and Entertainment Conference. “Kids content is an amazing, amazing retention tool for us.” The streaming platform has done well for itself since the CBS All-Access rebrand. Currently Paramount+ reports 3 million paid subscribers.  “Kids' programming on streaming can also help fill the audience void as linear viewing continues to drop off. “If you take our linear share and the audience for kids that we've picked up on Paramount+, we actually have more audience and share of kids 2–11 than we've had in years when you combine them both,” Robbins said.? As reported back in March, studies show the Kids & Family categories have grown 20% since last year and there's reason to believe poor categorization of content is causing a lower number than the industry is actually experiencing. Kids content is doing quite well, as any parent will tell you.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Class Photos by Skye Pillsbury, for The Squeeze.  Pillsbury holds a mirror up to diversity on the business side of podcasting by compiling yearbook-style collages of the big podcasting company's leaders and known executives with deal-making power. A must-read.  Introducing The Mullet Career Strategy™ — Creativity & Business by Steve Pratt. Pacific Content co-founder Steve Pratt announces his upcoming venture titled The Creativity Business, a strategy firm aimed at helping creatives learn better business and businesses learn better creativity.   17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads by Connie Chen. In addition to quoting our After These Messages study, senior manager of content management at Gumball Connie Chen brings a bundle of research to back up the efficacy of host-read ads. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope you're ready for some earnings reports, because we've got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday Alyssa Meyers of Marketing Brew posted a roundup of Spotify, SiriusXM and Acast. Things kick off with a silver lining:  “Call it what you want, the ad biz is not looking its best right now. But according to these execs, the growing podcast segment is keeping its head above water.”  Economic uncertainty is undeniably impacting the ad industry. The CEOs of Spotify and SiriusXM both cite ‘macro' trends as being notably dire but not to podcast ads sales. SiriusXM's Q2 ad revenue for Pandora and associated platforms reports a 5% year over year increase, reaching 403 million. Spotify posted a 31% year over year gain, earning around 366 million. This time around they neglected to isolate their podcast ad revenue as its own statistic.  Meyers quotes Spotify CFO Paul Vogel as saying they're experiencing “strong growth on the podcasting side.” Hosting service Acast has been busy this second quarter, citing new features, a massive increase of podcasts on the platform, and their acquisition of Podchaser as driving factors of their 39% net sales growth. A figure that calculates out to 31 million USD.  While the macro trends are concerning, The Download will never pass up an opportunity to report numbers going up in podcasting. Big or small, names in the industry are increasing ad revenue, and that's a good thing.  Shreya: Now to cover the Q2 numbers from three large broadcasters: iHeartMedia, Cumulus Media, and Audacy. There's a few dark spots throughout but, interestingly, their podcast numbers are shining beacons of hope in all three reports.  Overall iHeartMedia reports an 11% year over year increase, despite, in the words of company president Rich Bressler: “the uncertain economic environment.” Podcast revenue is up to 86 million, a 60% year over year increase.  Meanwhile, Cumulus Media joined the macro club during president Mary Berner's opening statement:  “Despite the challenging macro environment, we increased revenue in the quarter by more than 5%, driven by our digital businesses whose growth accelerated in Q2 to 20% year-over-year.” Podcasting made Cumulus around 15 million this last quarter, up 27% year over year. All told, podcasting accounts for 6% of the company's revenue. Not too shabby.  Finally, Audacy's president David J Field brings us a final use of the term ‘macro' for this episode:  “After a very strong first quarter in which we grew revenues by 14% and significantly increased margin, our second quarter results were adversely impacted by declining macroeconomic conditions and ad market headwinds which reduced our top line growth to 5%.”  The company made a nice $69m from “digital,” which includes podcasting, and is up 18% year over year. Podcast downloads grew 40% year-over-year. Revenue from podcasts is supposedly in the upper teens of percentage growth, but Audacy didn't give specifics. Even with the ad market headwinds it seems podcasting is doing well for them.  Arielle: Wednesday of last week was a busy day for Alyssa Meyers, as we cover her second article of the day: “Audio gets its own track at this year's Advertising Week.”  Advertising Week's head of podcasting Richard Larsson told Marketing Brew,  “The rise of audio throughout the pandemic, coupled with Advertising Week's efforts to build its own podcast network, culminated in the decision to give audio a more official spot on the agenda this October.” Audio representation continues with one of - if not the - longest-running podcast awards ceremony. Yesterday the People's Choice Podcast Awards announced the nominees for their 17th annual session. The substantive list of nominees can be found on the Podcast Awards website.  Continuing the award theme with one more bit of news: on Monday the newest issue of Adweek dropped with the winners to the 2022 Adweek Podcast of the Year Awards. The full list of winners can be found in the official Adweek post by Kennyatta Collins. Shreya: Podcasts and music are taking a break from each other soon on Spotify, according to David Pierce's article for The Verge, posted this Tuesday.  “Spotify has been working on a new design for its home tab that will create separate feeds for your music and your podcasts. The company says it's part of an effort to give you more and better recommendations, but it also addresses a common criticism of the Spotify experience: with every kind of audio smushed together in the app, it can sometimes be hard to figure out.”  The new layout creates a bar at the top of the app delineating whether the user is in the Music area or one called Podcasts & Shows. Music will continue to feature new suggestions for songs and albums along with recently-listened tracks while Podcasts & Shows gets rid of music and purely focuses on new episodes of subscribed podcasts and recommendations for shows Spotify believes the user will enjoy.  Pierce offers the comparison:  “They're not so much new home screens as new filters for your home screen. (I'd rather just have them be separate tabs altogether, but I'll take what I can get.)” An app redesign with a dedicated area for podcasting provides more opportunities for promotion. Podcast promotion and growth of audience is one of the hottest topics in podcasting.   Spotify providing more of those opportunities for ads in a way that doesn't step on music-based ads is a big deal. Promotion opportunities are a big enough deal that Dan Misener and Jonas Woost of Pacific Content have left to form Bumper, an agency dedicated solely to promotion.  Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are:  Fundamentals of Programmatic Advertising by Evelyn Mitchell. A quick read with a helpful infographic that makes a great introduction for those not familiar with programmatic, as well as those in need of a refresher.  DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming by Alyssa Boyle. Notable in its absence is any entrance into podcasting. Meanwhile IAS, a direct competitor of DoubleVerify, is the brand safety service for Spotify. DoubleVerify not expanding into audio over these other verticals suggests that the IAS and Spotify relationship is more driven by Spotify looking to tend their walled garden. Perhaps the move was more motivated by Spotify themselves rather than actual advertiser demand to have a brand safety partner. Finally, some self-promotion: Sounds Profitable's latest research project will debut Tuesday, August 23rd during the Sounds Profitable Business Summit. The Summit, as covered in a previous episode of The Download, will take place in Dallas, Texas during the opening day of Podcast Movement. The “After These Messages” study will present a definitive take on the impact of live host-read ads, scripted ads, and announcer-read spots. This study was designed by podcast and research industry veteran Tom Webster, in partnership with Edison Research, and will be seen as an important new resource for publishers and brands. Don't miss it.  Arielle: And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Arielle Nissenblatt. Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta and Tom Webster. Special thanks to Gavin Gaddis for writing today's script, and to Omny Studio for hosting The Download. And thanks to you for joining us.  See omnystudio.com/listener for privacy information.

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope you're ready for some earnings reports, because we've got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday Alyssa Meyers of Marketing Brew posted a roundup of Spotify, SiriusXM and Acast. Things kick off with a silver lining:  “Call it what you want, the ad biz is not looking its best right now. But according to these execs, the growing podcast segment is keeping its head above water.”  Economic uncertainty is undeniably impacting the ad industry. The CEOs of Spotify and SiriusXM both cite ‘macro' trends as being notably dire but not to podcast ads sales. SiriusXM's Q2 ad revenue for Pandora and associated platforms reports a 5% year over year increase, reaching 403 million. Spotify posted a 31% year over year gain, earning around 366 million. This time around they neglected to isolate their podcast ad revenue as its own statistic.  Meyers quotes Spotify CFO Paul Vogel as saying they're experiencing “strong growth on the podcasting side.” Hosting service Acast has been busy this second quarter, citing new features, a massive increase of podcasts on the platform, and their acquisition of Podchaser as driving factors of their 39% net sales growth. A figure that calculates out to 31 million USD.  While the macro trends are concerning, The Download will never pass up an opportunity to report numbers going up in podcasting. Big or small, names in the industry are increasing ad revenue, and that's a good thing.  Shreya: Now to cover the Q2 numbers from three large broadcasters: iHeartMedia, Cumulus Media, and Audacy. There's a few dark spots throughout but, interestingly, their podcast numbers are shining beacons of hope in all three reports.  Overall iHeartMedia reports an 11% year over year increase, despite, in the words of company president Rich Bressler: “the uncertain economic environment.” Podcast revenue is up to 86 million, a 60% year over year increase.  Meanwhile, Cumulus Media joined the macro club during president Mary Berner's opening statement:  “Despite the challenging macro environment, we increased revenue in the quarter by more than 5%, driven by our digital businesses whose growth accelerated in Q2 to 20% year-over-year.” Podcasting made Cumulus around 15 million this last quarter, up 27% year over year. All told, podcasting accounts for 6% of the company's revenue. Not too shabby.  Finally, Audacy's president David J Field brings us a final use of the term ‘macro' for this episode:  “After a very strong first quarter in which we grew revenues by 14% and significantly increased margin, our second quarter results were adversely impacted by declining macroeconomic conditions and ad market headwinds which reduced our top line growth to 5%.”  The company made a nice $69m from “digital,” which includes podcasting, and is up 18% year over year. Podcast downloads grew 40% year-over-year. Revenue from podcasts is supposedly in the upper teens of percentage growth, but Audacy didn't give specifics. Even with the ad market headwinds it seems podcasting is doing well for them.  Arielle: Wednesday of last week was a busy day for Alyssa Meyers, as we cover her second article of the day: “Audio gets its own track at this year's Advertising Week.”  Advertising Week's head of podcasting Richard Larsson told Marketing Brew,  “The rise of audio throughout the pandemic, coupled with Advertising Week's efforts to build its own podcast network, culminated in the decision to give audio a more official spot on the agenda this October.” Audio representation continues with one of - if not the - longest-running podcast awards ceremony. Yesterday the People's Choice Podcast Awards announced the nominees for their 17th annual session. The substantive list of nominees can be found on the Podcast Awards website.  Continuing the award theme with one more bit of news: on Monday the newest issue of Adweek dropped with the winners to the 2022 Adweek Podcast of the Year Awards. The full list of winners can be found in the official Adweek post by Kennyatta Collins. Shreya: Podcasts and music are taking a break from each other soon on Spotify, according to David Pierce's article for The Verge, posted this Tuesday.  “Spotify has been working on a new design for its home tab that will create separate feeds for your music and your podcasts. The company says it's part of an effort to give you more and better recommendations, but it also addresses a common criticism of the Spotify experience: with every kind of audio smushed together in the app, it can sometimes be hard to figure out.”  The new layout creates a bar at the top of the app delineating whether the user is in the Music area or one called Podcasts & Shows. Music will continue to feature new suggestions for songs and albums along with recently-listened tracks while Podcasts & Shows gets rid of music and purely focuses on new episodes of subscribed podcasts and recommendations for shows Spotify believes the user will enjoy.  Pierce offers the comparison:  “They're not so much new home screens as new filters for your home screen. (I'd rather just have them be separate tabs altogether, but I'll take what I can get.)” An app redesign with a dedicated area for podcasting provides more opportunities for promotion. Podcast promotion and growth of audience is one of the hottest topics in podcasting.   Spotify providing more of those opportunities for ads in a way that doesn't step on music-based ads is a big deal. Promotion opportunities are a big enough deal that Dan Misener and Jonas Woost of Pacific Content have left to form Bumper, an agency dedicated solely to promotion.  Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are:  Fundamentals of Programmatic Advertising by Evelyn Mitchell. A quick read with a helpful infographic that makes a great introduction for those not familiar with programmatic, as well as those in need of a refresher.  DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming by Alyssa Boyle. Notable in its absence is any entrance into podcasting. Meanwhile IAS, a direct competitor of DoubleVerify, is the brand safety service for Spotify. DoubleVerify not expanding into audio over these other verticals suggests that the IAS and Spotify relationship is more driven by Spotify looking to tend their walled garden. Perhaps the move was more motivated by Spotify themselves rather than actual advertiser demand to have a brand safety partner. Finally, some self-promotion: Sounds Profitable's latest research project will debut Tuesday, August 23rd during the Sounds Profitable Business Summit. The Summit, as covered in a previous episode of The Download, will take place in Dallas, Texas during the opening day of Podcast Movement. The “After These Messages” study will present a definitive take on the impact of live host-read ads, scripted ads, and announcer-read spots. This study was designed by podcast and research industry veteran Tom Webster, in partnership with Edison Research, and will be seen as an important new resource for publishers and brands. Don't miss it.  Arielle: And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Arielle Nissenblatt. Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta and Tom Webster. Special thanks to Gavin Gaddis for writing today's script, and to Omny Studio for hosting The Download. And thanks to you for joining us.  See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Lo que debes saber: - Sonoro lanza nuevo pódcast con una historia de romance tipo telenovela. - Las audiencias predictivas son el futuro para las campañas de pódcast. - 'Canción Exploder', un nuevo pódcast donde los músicos explican la historia de cómo sus canciones fueron hechas. - Pacific Content comparte las lecciones aprendidas sobre cómo hacer un pódcast de marca exitoso. - ¿A qué se debe el éxito de Kwai en Latinoamérica? - Pedro Kurtz, director de contenido de Deezer en Brasil, aseguró que es imposible para ellos moderar todo el contenido que llega a la plataforma. - Lanzan “Jam” la nueva plataforma que permite compartir y escuchar audio de tamaño reducido. Pódcast recomendado El Show de Alejo Vargas. El primer show de BMX en español, para todo tipo de deportistas, amantes del deporte, riders aficionados y profesionales. Un pódcast con datos, noticias, puntos de vista y mucha pasión por la bicicleta.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company. “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google's Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously.   Last Friday the Edison Research blog posted “Podcasting's Opportunity in Wide Open Spaces.” In addition to reminding readers of The Chicks' 1998 single from their fourth studio album, the post highlights a regional gulf in what counts as “popular” in podcasting.  The comparison used highlights how Succession and Yellowstone are comparably popular television series, but based on one's physical location in the country it's highly likely they won't see much advertisement or social media chatter for one over the other. More rural TV viewers will more likely to hear about and actively watch Yellowstone while Succession finds more attention in metro centers.  “New data from Edison Research's Infinite Dial study – sponsored by Wondery and Art19 – shows that as of today podcasting is more of a “Succession” story.” Consider this a tease from Edison Senior Director of Research (and, of course, my co-host on La Descarga) Gabriel Soto's talk at Podcast Movement Dallas this August.  “We in the podcasting space regularly remark that with four million titles, there's a podcast for everyone.  And while that's surely right in theory, that doesn't mean that enough of a match has yet happened to bring all the possible listeners to the space.  One might argue that indeed there are a lot more podcasts talking about Succession than Yellowstone, and that might be part of the issue.”   A lot of people got a three-day weekend in the US thanks to a national holiday, but this Monday Arielle Nissenblatt was on the podcasting streets breaking social audio news. In a Twitter thread Nissenblatt detailed the launch of social media platform Reddit's new Talk feature that shares some DNA with the social audio craze. The twist with Reddit Talk is those who use it get placement over any relevant subreddits that fit under a broad chosen topic.  “If you host a Talk from your Reddit profile and pick up to 3 topics, you'll appear at the top of Reddit to millions of users. e.g., if you pick "Finance" topic, everyone who follows r/wallstreetbets, r/personalfinance, etc will see your Talk.”  Currently, Talk is only available to those chosen by Reddit via an application form. Niche content gets niche listeners, and Reddit is the king of niche. While we've been burned as an industry before on social platforms diving into podcasting, this measured approach seems like a promising one.  Google has updated Universal Analytics and things aren't going so hot. On Tuesday Ad Exchanger's James Hercher posted “Marketers Have One Year to Migrate to the New Google Analytics - But It's Already a Mess.”  “When Google announced the expiration date on Universal Analytics earlier this year, it said it would also cease logging or storing IP address data – a crucial datapoint that qualifies as personally identifiable and thereby subjects Google Analytics to tough interpretations of GDPR. Removing IP addresses may not be enough for Google Analytics to stem the tide of GDPR suits. But privacy concerns do explain why Google will force a change across its customer base, rather than continue to offer multiple services.” While Google impression tracking pixels do work in podcasting, Google refuses to accept IP and any other client info forwarded to it, so attribution from Google was unlikely in podcasting. With IP going away on the website side, it's safe to say there will be no Google solution for podcast attribution as we know it today. However, the move by big companies like Google and Apple away from IP addresses will always be concerning for podcasting. There's evidence to suggest IP address tracking won't be outright removed from the industry, but it still will decline to the point one should expect methods of attribution to undergo a metamorphosis within the next 12 to 18 months.  This Tuesday Pierre Bouvard of Westwood One published findings that might seem easy to predict, but are important to acknowledge regardless. It seems some of the biggest spenders are potentially overfishing the pond that is podcasting.  “The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. In Q1 2022, the average podcast campaign ad frequency measured by Podsights was 6.32, a twofold increase from Q1 2021 [when it was] (2.97).“ Bouvard reports the Podsights data indicates this uptick in ad frequency is leading to knock-on effects, such as site visits driven by podcast ads hitting a record low in Q1 of this year. Luckily, it's not all bad news as he brings three solid strategies to encourage podcast reach growth. A consistent theme across all three is elegant in its simplicity: buy ads on podcasts beyond the same few dozen podcasts everyone is buying ad space on.  Frequency is no substitute for reach, and there are many podcasts waiting in the wings to run ads. Spreading those ads around instead of targeting the already-saturated big names in the market will quickly lead to results.  Now, if you'll indulge us in a little promotion, we'd like to take a moment to highlight Podcasting, Seriously from LWC Studios, shining the light on a forward-thinking company that continues to nurture the talent we need to make and keep a thriving podcast industry. This week, LWC Studios announced the expansion of its Podcasting, Seriously Awards Fund to include reimbursements for audio production education and training for BIPOC and LGBTQ+ independent audio creators. The company launched the Fund in early 2021 with partners AIR, Pacific Content, Acast, Triton Digital, and Sounds Profitable to “support independent BIPOC, Queer and Trans audio producers in submitting high-quality work to media and journalism awards.” More money going to diversifying podcasting is always a good thing, and Sounds Profitable is here for it. Our very own Bryan Barletta is on the Podcasting, Seriously advisory board and I'm on the fund team. You can learn more about the fund and apply, as with all stories covered on The Download, via the link provided in the description. In this penultimate segment I bring you a double-stuffed story. Two international editions of the Infinite Dial have been published by Edison Research: Canada and Australia.  There's plenty to learn in both but here's some standout observations from the Canada presentation:  “Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening.” In addition to that, 73% of Canadians listen to online audio. Spotify currently dominates that space with 40% of the audience, but YouTube is experiencing growth in the space and has caught up with 33% reporting listening to audio on YouTube in the past month. It seems Google's moves on the market are working. Eagle-eared listeners will recall The Download on March 11th covering a story in which YouTube made a paid audio-friendly feature free for all Canadian users.  Meanwhile in Australia, monthly podcast listening for people 18 and up continues to trend up, increasing to 40% from 37% last year.  Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading.  First: Spotify, Netflix and Aggregation by Stratechery.  Also: Universal Music Makes Its Data-Driven Ad Platform Play by James Hercher. Finally: Mediatel's UK-focused podcast database Audioscape has launched. Usually we only recommend articles but there's not an abundance of IMDB-style podcast databases and it's good to keep abreast of newcomers.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

What makes a podcast worth listening to? That is an overarching question we'll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement. In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts. If anyone knows what makes a great podcast, it will be Dan and the team at Pacific.  We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions. We'll be sharing those insights with you throughout the season.  In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor.  “Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?” Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you're the subject matter expert on a particular topic.  “Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don't think your show is designed especially well.” Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews.

In this Q&A episode, Jeremiah covers various ways you can use B2B podcasting to help your company grow. We'll cover everything from how you can use your podcast to empower your sales team to how it can fuel ongoing market research.We'll also cover examples of great B2B podcasts you can use to emulate or take notes from, and we'll provide you with a couple of agencies and tools we'd recommend to help you get the job done.Key TakeawaysUse your podcast to empower your sales team and shorten the sales cycle.Build a library of episodes that cover common concerns your sales team hears from prospective clients. This way, whenever that question comes up in the sales process, your team has multiple, long-form episodes they can share with prospects for them to consume asynchronously without the pressure of a sales call. This also gives clients the opportunity to share internally with the rest of their team so everyone can get on board.Having a B2B podcast helps you build serendipitous relationships.The people you interview on your show can eventually become industry partners, collaborators, co-sponsors, or even future customers. Your B2B podcast gives you the platform to connect with leaders in your industry and create mutually beneficial relationships due to the trust that is built throughout the interview process.You can build an audience and community around your brand.Think of your podcast as an audio version of your newsletter. It gives you the opportunity to build an audience that's connected with you and wants to hear what you have to say every week, outside of social media. While social followers are looking for quick insights, podcast listeners are allowing you to take up 40+ minutes of their time.Your podcast helps you stand out from the competition.Your competitors are likely all on social media or have a newsletter. But depending on your niche, they may not have a podcast yet. This means you could be the first in your industry to capture the power of audio with your branded podcast. Even if there are 10 other shows in your space, you still have the opportunity to be the best, to provide the most value, or to be the most creative. It also helps give your brand a voice that listeners can grow an affinity towards.B2B podcasts act as amazing content marketing engines.Your podcast can either drive or supplement your content strategy. For established B2B businesses with long-standing content plans, a podcast can help drive more content into their channels and can supplement specific topics or themes they want to cover for the month. But for B2B startups without a strong content team, your podcast can drive your entire strategy, meaning you take the content from each episode and turn it into 20-30 pieces of content for each of your marketing channels (articles, newsletters, videos, social posts, etc.).Your podcast can fuel long-term market and customer research.Similar to your marketing team listening to sales calls to better understand your customer's pain points, you can use your B2B podcast on a wider scale to learn more about how top leaders in your ICP think about specific topics, what their day-to-day is like, what content they consider valuable, what they do to grow their business or their careers, or common pain points they all share.Avoid “podfade” by setting realistic expectations from the start.Most businesses give up on their podcast after 10 episodes because they don't see results as quickly as they'd like to, which is why it's important to set your expectations before you start. The average podcast gets about 175 downloads per episode, so if over the course of your first year, you're able to get to 500 downloads per episode, then you're doing really well. As you continue to grow, if you can get between 500 to 5,000 downloads, you'll perform better than 90% of existing shows, which can have a huge impact on your business.A great way to grow your B2B podcast is by guesting on other shows.The idea here is you guest on as many related podcasts in your niche as possible that reach your target ICP. When the host asks where people can find you, you can mention your podcast, the hook of your show, and one or two episodes you think will appeal to that specific audience. This gives listeners the ability to continue to learn from you, for free, without feeling like they're being sold to.You can grow your podcast by sponsoring an episode drop in another show's feed.Another more unique way to grow your show would be to sponsor other podcasts in your space that you know your target ICP is listening to. But instead of paying for a typical 30-second ad read, you could suggest sponsoring an episode drop, meaning you're paying to have one of your episodes dropped on their feed with an intro read by their host. You benefit by exposing an entire episode of yours to their audience, and they benefit by having fresh content on their feed with no production time.Make sure your B2B podcast has a web presence.This is where so many B2B brands go wrong. They launch a podcast and do a terrible job of promoting it on their own sites. Make sure you create an episode directory on your site with episode pages, show notes, embedded audio, graphics, etc. And be sure to add your podcast to the main navigation menu or mark it clearly under your resources/education section. Don't just bury it in your blog.Examples of great B2B podcasts: Drift Insider (Drift) - a podcast network tailored to their diverse ICPs Design Better (InVision) - a podcast designed to reach every level of management, as their SaaS tool expanded Metrics & Chill (Databox) - niche, specific show custom-tailored to attract their target audience Breaking Brand (Buffer) - a great example of an innovative, storytelling and narrative show Production agencies we recommend: High cost, high production: Pacific Content or Pineapple Street Studios Middle cost, B2B-focused: Caspian Studios Lower cost: Hatch Mentions: Descript Podcast Guesting Guide Podcast Tour Strategies How to Build a Podcast Website

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio studios. We talk about the energy and excitement of hitting on an idea you love, finding the absolute best first client ever (they sold their first deal in their first meeting!) and how they get clients to agree to creative bravery and commitment.