Podcast appearances and mentions of dan misener

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audioSee omnystudio.com/listener for privacy information.

say Happy Halloween! David Yas highlighted the Descript app's features, including its stock sounds and multi-track exporting. Matt Cundill introduced Descript Rooms, a new beta tool for remote recording. Johnny Podcasts emphasized the importance of pre-recording checklists and suggested internal episodes during guest booking challenges. Catherine O'Brien noted the mainstreaming of podcasts in elections, citing unexpected guest appearances. Matt Cundill discussed alternatives to Chartable for download tracking, with Op3 and Podder App as top recommendations. Finally, they shared their Halloween plans and encouraged listeners to follow the podcast on various platforms. Dan Misener wrote a nice piece about alternatives to Chartable. A Transcript and video of this episode can be found on our network page. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

You likely know Steve Pratt's name from his days as founder of Pacific Content. The company that created stories about brands set the bar for branded podcasts in the late 2010's. The company was later sold to Rogers in 2019 and just recently sold to Lower Street in the UK. Unlike our interview with (former Pacific Content Director of Audience developement) Dan Misener, we are going to ask Steve about his thoughts when it was announced Rogers would be mothballing the company he started. In this episode, we discussed Steve's career evolution from television to podcasting. He highlighted his work at YTV where he was in charge of "The Zone", CBC Radio 3, and later Pacific Content, emphasizing the importance of creating unique, audience-focused content. Steve shared insights on the challenges and successes of branded podcasts, such as Slack's "Customer Success Podcast", Charles Schwab's "Choiceology" and Red Hat's "Open Source," which avoided direct brand promotion. He also discussed the impact of AI on content creation and the need for high-quality, differentiated content. Steve's new book, "Earn It: Unconventional Strategies for Brave Marketers" offers strategies for earning audience engagement through creative storytelling.A video and transcript of the episode can be found on the network website.Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian. Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts. He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times. Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time. Full transcript and show notes Dan's Website / LinkedIn / Instagram *** RECOMMENDED NEXT EPISODE → #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Send James & Sam a messageWe chat with Dan Misener from Bumper about the new Bumper Dashboard and a different way to measure your podcast success.And with Joe Tannorella from Pod Engine, about his new podcast tool.Support the Show.Connect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like the CBC, but what's the point if you aren't getting everyone to listen, right?In this episode we will discuss those early radio days and the natural transition to podcasting, the experimenting at the CBC with Spark, and the creation of a feedback loop for the show. We also spoke about the importance of the packaging of your podcast and how it appears in podcast catalogues and on a dashboard display in a vehicle. We also talked about some of the cool blogs that Dan has written, the very helpful Podcast XRay that was released earlier this year which helps you find out things about show's like release days, enclosure tags and the brand new analytics Dashboard from Bumper presents another look at podcast metrics focusing in consumption and verified listens to a show. Yes downloads are cool but have you ever appreciated the Time Spent Listening (TSL) to your show?Dan has given us a look into new Bumper Dashboard for their clients and we make a few observations about the Sound Off Podcast. Some we knew; some we did not.We also touched on some other lingering podcast questions like, does it matter what day of the week you release an episode, and what's the role in video for your show. The answer to both is... YES!I did not ask Dan about his feelings about Rogers (mis)handling the attempted shuttling of Pacific Content, nor the ensuing sale to Lower Street... there were podcast marketing strategies to pursue after all.A Transcript and video version of the episode is available on the network page. Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.Our guest co-host this week:Dan Misener Dan Misener is co-founder of Bumper, a podcast growth agency. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content. Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs. Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival. Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times. Dan's Website Links to interesting things from this episodeTrueFans | Podcasting That PaysOP3: The Open Podcast Prefix ProjectMobile Game Ads Are Boosting Podcast Follower Counts - BloombergPodcast Standards Project | Advocating for open podcastingThe State of Podcast Agencies 2024Does Podcasting Still Need the IAB? - In & Around PodcastingIs the CPM Model in Podcasting Really Unsustainable? - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via

ABERTURA SEGUNDA-FEIRA, 29 DE JANEIRO DE 2024. EU SOU LEO LOPES  E ESTÁ NO AR A EDIÇÃO NÚMERO 50 DO CASTNEWS COM AS PRINCIPAIS NOTÍCIAS SOBRE O MERCADO DE PODCASTS NO BRASIL E NO MUNDO. NOTÍCIAS 1 – Essa edição do Castnews, a edição de número 50, marca 1 ano da criação deste podcast. Foi há 1 ano que a Rádiofobia Podcast e Multimídia se juntou ao Bicho de Goiaba Podcasts pra fazer o podcast do Castnews. Neste momento, a gente está passando por uma mudança e, a partir de agora, o podcast do castnews termina. Sim, esta é a última edição deste podcast como “Castnews”. À partir da segunda-feira que vem, dia 5 de fevereiro de 2024, neste mesmo feed, você vai encontrar o primeiro episódio do POD NOTÍCIAS – a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo, com produção da Rádiofobia Podcast e Multimídia. A partir de agora, o Bicho de Goiaba do Renato Bontempo serve com o portal do Castnews, e nós da Rádiofobia seguimos com o podcast, com um novo nome, uma nova marca, mas com o mesmo padrão de qualidade e profissionalismo que é a marca da Rádiofobia Podcast e Multimídia. Então, em nome de toda a equipe, eu quero agradecer a você que ouviu e que prestigiou esse podcast do Castnews durante um ano e espero poder continuar contando com o seu download e com a sua audiência no nosso novo projeto. AGORA NAS NOTÍCIAS DESTA ÚLTIMA EDIÇÃO DO CASTNEWS: 2 – O Centro Cultural Marieta, em São Paulo, abriu novas vagas para grupos de desenvolvimento de podcasts. As turmas vão se encontrar online de março a junho de 2024, e vão ser orientadas pelo coordenador Márcio Andrade em dois horários diferentes: terças das 10 da manhã até meio-dia e meia, e quintas das sete e meia da noite às dez da noite. Após a inscrição, o Marieta vai fazer a seleção desses podcasters e dar um retorno até dia 19 de fevereiro. As matrículas deverão ser feitas na sequência, e as orientações vão ser enviadas aos participantes até o dia 8 de março. O grupo de desenvolvimento não tem nenhuma limitação quanto à formatos de podcast, então os participantes podem chegar com a ideia pra um programa de mesa-redonda, storytelling, entrevista, enfim; qualquer formato é bem-vindo, e os assuntos dos projetos também. Os interessados devem se inscrever online no site do Marieta, enviando informações sobre o projeto, sua trajetória pessoal, experiência em produção de podcasts e os motivos para querer participar do grupo. Além disso, os participantes selecionados também têm que se comprometer com o Termo de Adesão e Confidencialidade do projeto. Para mais detalhes, os termos estão disponíveis pra consulta no site da instituição. Lembrando que as inscrições para o grupo de desenvolvimento estão abertas até o dia 4 de fevereiro. 3 – E na última semana, o André Palme, escreveu sua coluna no Castnews sobre quais são as expectativas dele pro mercado em 2024. Como sempre, os insights do Palme são cheios de referências ao momento em que a gente está, então eu mesmo acredito que as expectativas dele sobre as principais tendências desse ano são muito assertivas. A primeira, é algo que a gente até já mencionou aqui no programa: as inteligências artificiais vieram pra ficar. Mas não só isso: elas estão desempenhando (e vão desempenhar) cada vez mais funções dentro e fora da produção de podcasts.  As ferramentas de destaque são o ChatGPT, Nuanxed e Shimmr, que mostram a capacidade das IAs de agilizar áreas presentes no podcasting, e isso sem contar as ferramentas robotizadas que cada vez mais plataformas têm usado. Outra tendência que o Palme comentou foi a personalização do conteúdo. Nos últimos anos, as comunidades ganharam força na internet. Algoritmos como o do Spotify, YouTube e outras redes, foram a chave pra isso, já que eles personalizam a experiência do usuário de acordo com os gostos que ele apresenta. Com isso, é natural que os nichos e os conteúdos personalizados ganhem mais força, já que não existe mais aquele conceito antigo de unanimidade na internet. E é claro que, falando sobre tendências, o Palme também destacou a “Tiktokização” do consumo de conteúdo, ou seja, a compressão de conteúdo no menor tempo possível, já que esse é o padrão de consumo da Geração Z. O artigo tem uma explicação bem completa sobre por quê o André Palme acredita que essas tendências vieram pra ficar em 2024, e vale muito a pena ser lido na íntegra lá no portal do Castnews. E MAIS: 4 – Por falar em artigo, o Castnews também traduziu um do autor Dan Misener, intitulado: “Analisei 28 milhões de avaliações do Apple Podcasts”. A análise do autor foi feita com mais de um milhão e setecentos mil podcasts, onde ele conseguiu tirar várias conclusões interessantes (mas eu acredito que ele não fez isso sozinho, né?). A primeira foi o que não é novidade pra ninguém, mas os podcasts mais famosos são os que tem um grande número de avaliações, enquanto a grande maioria dos podcasts não tem nenhuma. E a diferença é tão gritante que, olha só: se o seu podcast tem mais de 4 avaliações, você já está acima da metade dos outros podcasts em contagem de classificações. Outra observação importante é que mais de 87% das avaliações que existem por aí, são de 5 estrelas. Isso cria um binário nas avaliações – se é bom, o ouvinte classifica como muito bom, e se não é bom, o podcaster não recebe classificação nenhuma. Aqui vale lembrar que as avaliações são muito importantes pro produtor de conteúdo, porque os programas bem avaliados são mais impulsionados pelas plataformas. Então, sempre que puder, avalie seus podcasts preferidos, mesmo que não seja uma análise totalmente boa. Porque vale mais uma avaliação com 4 estrelas e um feedback, do que não ter nada da sua audiência. 5 – O novo chefe de podcasting da NPR, Collin Campbell, deu uma entrevista exclusiva pro portal The Verge sobre a sua transição da Gimlet Media para a NPR. A Gimlet é uma empresa de podcasts do Brooklyn, Nova Iorque, que foi comprada em 2018 pelo Spotify, e a NPR é a Rádio Pública Nacional nos Estados Unidos, que têm sido um grande destaque na podosfera americana. Na entrevista ao Verge, o Collin falou muito sobre como foi a sua experiência trabalhando na Gimlet depois da aquisição do Spotify. Segundo ele, as demissões e os cancelamentos de podcasts originais Spotify nunca eram anunciadas com antecedência, e existia muita falta de orientação e decisões erradas acontecendo dentro da empresa. Decisões essas que vinham do Spotify, de cima pra baixo, é claro. Em contrapartida, trabalhar na NPR foi o que melhorou as expectativas do executivo, porque, segundo ele, ele pôde finalmente voltar pra um ambiente com experiência no seu campo de negócios e uma missão clara – coisa que “o Spotify pode desenvolver no futuro, mas agora, definitivamente não têm”. Pra ele, o declínio da Gimlet foi o fim de uma era no podcasting, mas um fim necessário pro início de uma nova era, onde o mercado é mais diverso do que nunca, e bem mais competitivo do que era anos atrás. HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA:  6 – A jornalista Juliana Dal Piva, conhecida pelo seu trabalho no podcast “A Vida Secreta de Jair” e “Polícia Bandida e o Clã Bolsonaro”, revelou na semana passada em seu Twitter que o feed dos podcasts foi transformado em um feed “guarda-chuva” pelo UOL. O seu trabalho jornalístico, que antes era encontrado nas plataformas como “UOL Investiga”, teve o nome alterado pra “UOL Prime” e passou a incluir todos os conteúdos de podcast e videocast do UOL, isso depois que a Juliana deixou de trabalhar no portal. Os ouvintes do UOL Investiga não gostaram da mudança, é claro. De acordo com vários usuários do Twitter, a ação do UOL foi desonesta – porque enquanto o podcast era da Juliana, ele acumulou mais de mil assinantes, e mais de 2 mil avaliações positivas. Pra evitar que o trabalho dela ficasse competindo por visibilidade no feed, ela criou uma playlist com todos os episódios de A Vida Secreta de Jair, que está disponível no twitter dela, @ julianadalpiva. Sacanagem do UOL com toda certeza! 7 – E a campanha #OPodcastÉDelas confirmou via Twitter na semana passada que os organizadores já começaram a trabalhar na edição deste ano. Diferente das primeiras edições – de 2017 até 2022 – quando a campanha aconteceu em março, esse ano segue o exemplo de 2023 e vai acontecer em julho. As informações sobre o evento vão ser compartilhadas por e-mail com os participantes nos próximos meses, e todas as atualizações serão publicadas nas redes sociais da campanha. Então se você é uma mulher podcaster, ou um podcaster não-binário (porque, caso você não saiba, a campanha também tem espaço pra pessoas não-binárias), já fica ligado no arroba @ opodcastedelas e, é claro, também na hashtag #OPodcastÉDelas2024 . SOBRE LANÇAMENTOS: 8 – A Wondery anunciou o lançamento do seu videocast “O Amor na Influência”. Liderado pela jornalista, escritora e apresentadora de TV Regina Volpato e pelo ator Gabriel Santana, o videocast vai falar principalmente de conselhos amorosos, e colocar em debate temas como sexualidade, cultura do cancelamento e relacionamentos sob os holofotes. Além das discussões e histórias dos convidados, O Amor na Influência também vai ter jogos de interação no final de cada episódio, como o “Eu Nunca” e o “Gosto-Não Gosto”, pra revelar mais sobre os gostos de cada um. A Regina Volpato declarou que está animada em discutir relacionamentos com a geração mais jovem, e o Gabriel Santana com a oportunidade de criar um espaço aberto para debates e aprendizado mútuo. Os episódios vão ser lançados toda semana às 17h das terças-feiras, tanto nas plataformas de áudio, como também em vídeo no canal da Wondery no YouTube. 9 – Também foi lançado recentemente o podcast Nossa Senhora das Folhas, resultado de uma pesquisa da produtora Renata Grecco. O programa é focado nos saberes tradicionais de cura nos territórios periféricos do Rio de Janeiro. Serão, no total, seis episódios de 15 minutos, cada um deles dedicado a uma rezadeira ou benzedeira de diferentes tradições. Registrando entrevistas em áudio, a pesquisa preserva um saber que está em risco de extinção, e que tem sido transmitido de geração em geração. As rezadeiras são as protagonistas e compartilham suas práticas e memórias, enquanto a edição mistura essas histórias com cantos e músicas que fazem referência a esse universo. O Nossa Senhora das Folhas trabalha pra resgatar e divulgar esses saberes fundamentais para a cultura local, e está disponível no YouTube. RECOMENDAÇÃO NACIONAL:  10 – E na nossa recomendação nacional da semana, eu vou falar de uma voz que já é conhecida de todo mundo que acompanha o podcasts como o Nerdcast, ou o RapaduraCast: a da Katiucha Barcelos. A Kat é uma figura que já faz parte da bancada do Jovem Nerd há algum tempo, mas ela também tem o seu próprio podcast, o Vortex, que é a indicação de hoje. No programa, a Katiucha e seu co-host Pedro Pinheiro exploram as notícias do momento, misturando humor, informação e, é claro, divagação. Existem episódios que ela apresenta sozinha, mas também tem vezes que a Katiucha recebe convidados, como foi o caso do episódio em que ela recebeu a Emília Giuliani, ou os vários que tem a participação do nosso querido Príncipe Vidane. O Vortex não é exatamente podcast de notícias, mas também não deixa de ser. Tá mais pra uma jornada, que você pode acompanhar toda semana nas principais plataformas de podcast. Vale o play, e vale também assinar no seu agregador de podcast preferido. ENCERRAMENTO E CTA E ESSAS FORAM AS NOTÍCIAS DESTA ÚLTIMA EDIÇÃO DO CASTNEWS COMO UMA PRODUÇÃO CONJUNTA DO BICHO DE GOIABA PODCASTS E DA RÁDIOFOBIA PODCAST E MULTIMÍDIA, QUE CONTOU COM A COLABORAÇÃO DE EDUARDO SIERRA, LANA TÁVORA, LEO LOPES, RENATO BONTEMPO E THIAGO MIRO. LEIA TODAS AS NOTÍCIAS E ASSINE A NEWSLETTER EM CASTNEWS.COM.BR, SIGA @CASTNEWSBR NAS REDES SOCIAIS E ENTRE NO CANAL PÚBLICO DO CASTNEWS NO TELEGRAM EM T.ME/CASTNEWS_BR PARA RECEBER NOTÍCIAS DIARIAMENTE. CONTINUE ASSINANDO ESTE FEED PORQUE SEGUNDA-FEIRA QUE VEM ESTREIA O POD NOTÍCIAS, COM O MESMO PADRÃO DE QUALIDADE E PROFISSIONALISMO QUE É A MARCA DA RÁDIOFOBIA PODCAST E MULTIMÍDIA. OBRIGADO PELO SEU DOWNLOAD E PELA SUA AUDIÊNCIA, E ATÉ A SEMANA QUE VEM COM O POD NOTÍCIAS!See omnystudio.com/listener for privacy information.

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify's Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta's article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one's Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify's Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta's article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one's Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

On this episode the team gets podcast nerdy! Last month, #5Things host and executive producer Joey Scarillo spoke on a panel at Podcast Movement, the world's largest podcast conference about his experiences producing this show, he was joined by Eric Johnson, founder of LightningPod. Today, #5Things contributor Daniel Avon hosts a conversation about the the 5 biggest takeaways from the conference with Eric Johnson and flips the script on Joey, putting him in the panelist seat. The #5Things: Can a Video Be a Podcast? Using YouTube and short form video to grow and promote your show.  Marketing Your Podcast: What's was and wasn't focused on? Branded Podcast: What are they? Who is creating them? Who is Listening? Behind the Numbers: Being smart with limited data.  AI in Podcasting… what do the robots have to say? Sources: Podcast Movement 2023 Panels, including but not limited to: Warner Bros. Discovery, Roost Teeth, Tink Media, JAR Audio, Bumper, iHeart/Ruby, Quill Inc & CoHost, HubSpot, AdFreeShows, SqaudCast.FM, Spotify, Ramsey Network, Raiders of the Lost Podcast, Harpo/OWN, Symptomatic, Mind The Business. Panel: Daniel Avon, Joey Scarillo, Eric Johnson (Founder, LightningPod) To subscribe to our newsletter, click HERETo learn more about Podcast Movement, click HERETo learn more about LightningPod, click HERE

In this podcast episode, I had the pleasure of discussing the Apple Podcast ecosystem and its impact on show growth with Dan Misener, an expert in podcasting and a member of the Bumper podcast growth agency. During our conversation, Dan highlighted recent changes in how metadata is displayed and how Apple is using audio analysis to create automated transcriptions for keyword extraction and topic identification. As a podcaster, Dan stressed the importance of being an active user of multiple platforms to stay up-to-date with changes and respond accordingly to improve the visibility and discoverability of a show.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Special Guests: Tom RossiSean GlynnJordan Harbinger Show NotesGoogle tells us that Google Podcasts carousel links in Google Search (which the company said will go away at the end of this week) are being replaced with a new feature. Over a thousand Buzzsprout podcasts are using the subscriptions feature, according to Buzzcast. It was announced in late January. UK podcast company Novel has secured a £5mn ($6.2mn) Series A investment round. The investment will be used to accelerate growth with strategic partners, and to establish the company's own network of originals.Dan Misener from Bumper says, 54% of the Apple Podcasts top 200 had trailers, and 50% of the Spotify top 200 did too.What makes a chart-topping podcast? Rephonic says that top shows tend to be weekly; tend to skew male in audience.Dave Jones has added a new Podcast Index API output of feed and episode value blocks.Cloudflare announced Wildebeest, an open-source, easy-to-deploy ActivityPub and Mastodon-compatible serverHindenburg 2.0 is launching shortly.Podverse (New Version) supports value-for-value streaming for videos.Podnews Live - Manchester 13th June -  Save the Day! (0:00) 10 Feb(1:16) Google and podcasts(7:37) Interview: Tom Rossi from Buzzsprout(20:57) Interview: Sean Glynn from Novel(32:40) Trailers(36:32) What makes a #1?(38:35) Interview: Jordan Harbinger(43:25) YouTube and Freakonomics(45:29) People News(46:57) The Tech Stuff(1:05:14) Announcing Podnews Live(1:07:07) Boostagram Corner(1:10:30) Sam and James's weekSupport the show Website: weekly.podnews.net Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support This podcast supports both transcripts and chapters, if your podcast app doesn't then grab a new app from podnews.net/newpodcastapps

Are you drowning in podcast growth advice and wondering what actually works and what are myths that have just been perpetuated? In this episode, I am joined by Dan Misener as he busts the 3 most common podcast growth myths. Dan Misener is a Co-Founder of Bumper, a podcast growth agency. He is an audio storyteller with nearly 20 years of experience, and has worked with hundreds of brands, networks, organizations, and institutions to increase their podcast success.Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

This Week's Special Guests talk about their podcasting highlights for 2022 and their predictions for 2023.Mark Asquith - Captivate/Global - 2022: News Agents Hits 10m downloads - 2023: Higher Rate CPM'sBenjamin Bellamy- Adures/Castopod- 2022: Federated Social Networks- 2023: AI for podcasting (Stability.AI)Interview: Ad Aures support for OP3 and Castopod updates on ActivityPub plus Cross-Comments. Alban Brooke - Buzzsprout- 2022: Funny Buzzsprout Video- 2023: Podcasters Go Independent, own their IP and sell Premium Content Harry Duran - Podcast Junkies- 2022: Sponsorship beyond the CPM model - 2023: Building communities around shows. Dave Jones- 2022: Live Tag- 2023: Slow Continuous GrowthInterview:  NEW PodPing 2.0 and the Live Item Tag (LIT)Chris Messina - Tech Ride Home- 2022: TwitterSpaces- 2023: AI and Decentralised PaymentsMatt Mederios - Castos- 2022: Podcasting 2.0 movement  - 2023: Direct to Listeners Dan Misener - Bumper- 2022: Seeing friends and clients again- 2023: Audience growth will prove harderJohn Spurlock - OP3- 2022: Over 100 podcast hosts making it a healthy eco-system - 2023: Podcasts will get shorterArielle Nisenblatt- 2022: Travelling the world meeting international podcasters- 2023: More travelling the world meeting international podcasters Neal Veglio- 2022: Removal of the email in RSS- 2023: Split between Big and Little Podcasts Jake Warren - Message Heard- 2022: Winning True Crime at British Podcast Awards- 2023: Podcasters will want to own more of their own IPThis is our last episode of 2022. Happy Holidays and a Merry New Year to all our friends around the world.  Thank you for listening and supporting our podcast.  We will be back in January 2023 and we look forward to meeting many of you in person at various podcast events.  #GOPODCASTINGPodcast Movement Evolutions in Las Vegas - 6th - 10th MarchThe Podcast Show in London -  24th-25th MaySupport the showGet in touch with our weekly review of all things podcasting! Website: weekly.podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Boosts: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @jamescridland@podcastindex.social and @samsethi@podcastindex.social Donate: ⚡James and ⚡ Sam This podcast supports both transcripts and chapters, if your podcast app doesn't then grab a new app from podnews.net/newpodcastappsSponsored By: Buzzsprout

Special Guests: Dan Misener- co-founder BumperDan Misener has looked at the new topics that Apple Podcasts is automatically allocating to shows (see our coverage on Nov 15, including our topics viewer). He's produced a number of network maps, designed to show links between different shows; and produced episode topic maps for every category in Apple Podcasts. Trevor Bell  - Podcast Producer at The Iron Fist Velvet Glove PodcastTrevor argues that Value4Value is good for podcasting but rewarding podcasters with Satoshis is too early and other means of monetisation maybe better for now. Show Notes and Links Seeing loads of downloads from a mysterious app called Dalvik? You're not alone; they're all coming from Samsung Android phones, and we understand that the downloads are related to Samsung Free, the company's podcast app.Acast is encouraging the use of visual descriptions in podcasts, to make content more accessible for blind or low-vision people.  Acast has launched a self-serve platform for podcast advertising. Hear the early days of podcasting in a special documentary, just added to Podnews Extra.Disctopia and Alby have added integration with “value 4 value” payments.Support the showGet in touch with our weekly review of all things podcasting! Website: weekly.podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Boosts: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@crid.land and @samsethi@podcastindex.social Donate: ⚡James and ⚡ Sam This podcast supports both transcripts and chapters, if your podcast app doesn't then grab a new app from podnews.net/newpodcastappsSponsored By: Buzzsprout

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of Today, Explained which, if one opens the web page source on Apple Podcasts, is tagged with twenty topics ranging from broader concepts like ‘world politics' to individual names of celebrities and politicians mentioned in the episode. The catch? Those keywords and topics do not appear anywhere in the episode description or RSS feed. The only way to assign them to that particular episode is a transcript. From the article:  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.” According to Misener's reporting, the current top 250 podcasts on Apple Podcasts consists of 70,094 episodes. Approximately 63.5% of those episodes are currently tagged with topics generated by Apple.  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.”The topics are also ranked with a per-episode relevance score and appear to be integrated into the Apple Podcasts search function. Misener tested this by searching the phrase ‘war in Donbass,' which he had seen as a tag on Today, Explained. Apple Podcasts returned an episode of The Inquiry that discusses the issue at length, but also does not specifically include those keywords in the title or description. This suggests the assigned topics influenced its search ranking. As Misener says in his breakdown of what this means for podcasters, the implications of this automated topic system are numerous and all signal better relevancy in podcast discovery. SEO now goes far beyond what they chose to include in RSS feeds. In response to the Bumper article, Podnews has quickly developed an episode topic viewer. Visitors can type in the name of a podcast and choose one of the 20 most recent uploads to see what topics Apple has assigned. That is, if it has been assigned any at all. Unfortunately the Sounds Profitable feed has not been fed through their machine learning, so we don't know what Apple thinks last week's episode of The Download is about.  IAB to require annual recertification.  Shreya: Last Thursday Podnews reported the Interactive Advertising Bureau is now requiring annual re-certification from podcasting companies. The information came from a note Podnews editor James Cridland discovered on the IAB website. From the IAB post: “As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. As such, and to be aligned with other industry auditing programs, IAB Tech Lab is updating its compliance program to require annual recertification. “ The post then cites the fact several complaint companies were certified on the 2.0 version of the standards but have not re-certified under 2.1. As of this podcast 12 of the 25 companies on the IAB list are certified for 2.1.  For context: version 1 of the Measurement Technical Guidelines was released in September of 2016. Version 2.0 released the following September. Version 2.1 released five years later, finalizing in February of 2022. The bulk of the updates in 2.1 involve guidelines blocking the Apple Watch user agent to prevent duplicate download stats. Members of the audio committee and the tech lab were not briefed on the upcoming changes prior to Cridland's reporting on this story. Using numbers available on the IAB website, the original Podnews report cited the cost for annual recertification at $45,000, split between a $35k certification fee and $10,000 annual membership fee. The page has since been updated to reflect previously un-announced, cheaper certification prices. Now the cost of initial certification is $17,500 for non-members and $12,500 for members. Recertification will cost $8,750 and $6,250 for the same respective categories.  Reducing the price for certification is a step in the right direction, creating more competition and reinforcing standards that others are likely to flaunt when compared against those who decide to merely be IAB compliant instead of IAB certified.An issue remains the recertification itself, as the process has had a life cycle of six years between 2.0 and 2.1 with no commitment whatsoever to improvements in the certification process to drive interest into certification. Third party solutions like Podtrac have been shown to receive special accommodations that allow them to uphold questionable behaviors. The most recent example of such behavior being Podtrac's honoring of downloads for iHeartRadio podcasts generated by auto-playing web players into video game ads, classifying them as legitimate.  Going forward, we hope the IAB standard is applied consistently, updated with more regularity, and accessible to as many companies in the space as possible. Podcast reach with people 13+ growing, Share of Ear shows.  Manuela: Last Thursday Edison Research published a bit of data from the Q3 Share of Ear that shows good news for the growth of podcasting. The issue of Weekly Insights opens with fond recollections of Cliffhanger, a popular price-guessing game segment on the game show The Price is Right. The game featured a model of a mountain climber making his way up a cartoon mountain based on correct or incorrect bids made by the contestant.  A mountain not unlike the positive trending growth represented in the graph  “In 2014, the first year of the Share of Ear survey, podcasts reached 5% of those in the U.S. age 13+. As of our most recent data, Q3 2022, podcasts now reach 18% of those age 13+ in the U.S. — a 20% increase in the past year (Q3 2021), and over three times the reach of 2014. The years in between show a steady growth in reach. There have been some fluctuations in podcast reach from quarter to quarter as we saw the beginning and end of quarantine restrictions, but this graph that shows the climb of podcast reach should be encouraging for the podcast community.”  Headliner Releases YouTube Auto-Upload Shreya: This Monday the Headliner blog posted a video and short article announcing their newest feature. “YouTube has become one of the hot ticket items in podcasting, and for good reason. Each month over 2.6 Billion people go to the site and watch videos. YouTube is a great place to get your podcast in front of new audience and increase your listenership. If you want to get your podcast on YouTube, but have a bunch of older episodes that you'd like to upload, this feature will save you tons of time.”  In addition to Headliner's normal offerings that allow podcasters to generate animated video clips for social media from their podcast audio, Headliner subscribers at the Pro and Enterprise level can now create a template that will then automatically generate a full-episode video and upload it to the podcast's YouTube channel. This automation comes at the perfect time as YouTube pushes its interest in podcasting and podcasters, small and large, comes to terms with sizable backlogs of audio-only content.  Fundraiser Roundup Manuela: Occasionally when there have been a few stories involving fundraising in podcasting and podcasting-adjacent companies, we graduate them from Quick Hits into their own small segment. Today we have two success stories to round out our coverage of news from the past week: Last Wednesday Swedish audiobook and ebook subscription service Storytel announced they have raised 400 million krona,  equivalent to 37 million US dollars.  Then, on this Tuesday, French digital audio and podcast monetization startup Audion announced they have raised six million euros in Series A funding.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Alex Blumberg is leaving Spotify. A tweet from New York Times reporter Ben Mullin last Tuesday announced the Gimlet Media and Startup star has left Spotify, where he has worked on Gimlet since its $230 million dollar acquisition in 2019. Goodbye Podland, hello to Podnews Weekly Review. On November 4th the Podnews Weekly Review published its 100th and final episode, technically. The feed has been rebranded to Podnews Weekly Review, starting with its first episode last Thursday.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of Today, Explained which, if one opens the web page source on Apple Podcasts, is tagged with twenty topics ranging from broader concepts like ‘world politics' to individual names of celebrities and politicians mentioned in the episode. The catch? Those keywords and topics do not appear anywhere in the episode description or RSS feed. The only way to assign them to that particular episode is a transcript. From the article:  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.” According to Misener's reporting, the current top 250 podcasts on Apple Podcasts consists of 70,094 episodes. Approximately 63.5% of those episodes are currently tagged with topics generated by Apple.  “Here's my best guess: Apple is using machine-generated transcriptions, then applying natural language processing techniques like topic modeling to generate lists of relevant topics on an episode-by-episode basis.”The topics are also ranked with a per-episode relevance score and appear to be integrated into the Apple Podcasts search function. Misener tested this by searching the phrase ‘war in Donbass,' which he had seen as a tag on Today, Explained. Apple Podcasts returned an episode of The Inquiry that discusses the issue at length, but also does not specifically include those keywords in the title or description. This suggests the assigned topics influenced its search ranking. As Misener says in his breakdown of what this means for podcasters, the implications of this automated topic system are numerous and all signal better relevancy in podcast discovery. SEO now goes far beyond what they chose to include in RSS feeds. In response to the Bumper article, Podnews has quickly developed an episode topic viewer. Visitors can type in the name of a podcast and choose one of the 20 most recent uploads to see what topics Apple has assigned. That is, if it has been assigned any at all. Unfortunately the Sounds Profitable feed has not been fed through their machine learning, so we don't know what Apple thinks last week's episode of The Download is about.  IAB to require annual recertification.  Shreya: Last Thursday Podnews reported the Interactive Advertising Bureau is now requiring annual re-certification from podcasting companies. The information came from a note Podnews editor James Cridland discovered on the IAB website. From the IAB post: “As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. As such, and to be aligned with other industry auditing programs, IAB Tech Lab is updating its compliance program to require annual recertification. “ The post then cites the fact several complaint companies were certified on the 2.0 version of the standards but have not re-certified under 2.1. As of this podcast 12 of the 25 companies on the IAB list are certified for 2.1.  For context: version 1 of the Measurement Technical Guidelines was released in September of 2016. Version 2.0 released the following September. Version 2.1 released five years later, finalizing in February of 2022. The bulk of the updates in 2.1 involve guidelines blocking the Apple Watch user agent to prevent duplicate download stats. Members of the audio committee and the tech lab were not briefed on the upcoming changes prior to Cridland's reporting on this story. Using numbers available on the IAB website, the original Podnews report cited the cost for annual recertification at $45,000, split between a $35k certification fee and $10,000 annual membership fee. The page has since been updated to reflect previously un-announced, cheaper certification prices. Now the cost of initial certification is $17,500 for non-members and $12,500 for members. Recertification will cost $8,750 and $6,250 for the same respective categories.  Reducing the price for certification is a step in the right direction, creating more competition and reinforcing standards that others are likely to flaunt when compared against those who decide to merely be IAB compliant instead of IAB certified.An issue remains the recertification itself, as the process has had a life cycle of six years between 2.0 and 2.1 with no commitment whatsoever to improvements in the certification process to drive interest into certification. Third party solutions like Podtrac have been shown to receive special accommodations that allow them to uphold questionable behaviors. The most recent example of such behavior being Podtrac's honoring of downloads for iHeartRadio podcasts generated by auto-playing web players into video game ads, classifying them as legitimate.  Going forward, we hope the IAB standard is applied consistently, updated with more regularity, and accessible to as many companies in the space as possible. Podcast reach with people 13+ growing, Share of Ear shows.  Manuela: Last Thursday Edison Research published a bit of data from the Q3 Share of Ear that shows good news for the growth of podcasting. The issue of Weekly Insights opens with fond recollections of Cliffhanger, a popular price-guessing game segment on the game show The Price is Right. The game featured a model of a mountain climber making his way up a cartoon mountain based on correct or incorrect bids made by the contestant.  A mountain not unlike the positive trending growth represented in the graph  “In 2014, the first year of the Share of Ear survey, podcasts reached 5% of those in the U.S. age 13+. As of our most recent data, Q3 2022, podcasts now reach 18% of those age 13+ in the U.S. — a 20% increase in the past year (Q3 2021), and over three times the reach of 2014. The years in between show a steady growth in reach. There have been some fluctuations in podcast reach from quarter to quarter as we saw the beginning and end of quarantine restrictions, but this graph that shows the climb of podcast reach should be encouraging for the podcast community.”  Headliner Releases YouTube Auto-Upload Shreya: This Monday the Headliner blog posted a video and short article announcing their newest feature. “YouTube has become one of the hot ticket items in podcasting, and for good reason. Each month over 2.6 Billion people go to the site and watch videos. YouTube is a great place to get your podcast in front of new audience and increase your listenership. If you want to get your podcast on YouTube, but have a bunch of older episodes that you'd like to upload, this feature will save you tons of time.”  In addition to Headliner's normal offerings that allow podcasters to generate animated video clips for social media from their podcast audio, Headliner subscribers at the Pro and Enterprise level can now create a template that will then automatically generate a full-episode video and upload it to the podcast's YouTube channel. This automation comes at the perfect time as YouTube pushes its interest in podcasting and podcasters, small and large, comes to terms with sizable backlogs of audio-only content.  Fundraiser Roundup Manuela: Occasionally when there have been a few stories involving fundraising in podcasting and podcasting-adjacent companies, we graduate them from Quick Hits into their own small segment. Today we have two success stories to round out our coverage of news from the past week: Last Wednesday Swedish audiobook and ebook subscription service Storytel announced they have raised 400 million krona,  equivalent to 37 million US dollars.  Then, on this Tuesday, French digital audio and podcast monetization startup Audion announced they have raised six million euros in Series A funding.  Quick Hits Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Alex Blumberg is leaving Spotify. A tweet from New York Times reporter Ben Mullin last Tuesday announced the Gimlet Media and Startup star has left Spotify, where he has worked on Gimlet since its $230 million dollar acquisition in 2019. Goodbye Podland, hello to Podnews Weekly Review. On November 4th the Podnews Weekly Review published its 100th and final episode, technically. The feed has been rebranded to Podnews Weekly Review, starting with its first episode last Thursday.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week's guest is Co-Founder of Bumper, Dan Misener. Bumper is a podcast growth agency that helps organizations reach their business goals through the power of audio. Dan is one of the sharpest minds in audio. We talk about the Faustian bargain some audio companies took to garner scale, what it means to focus on engagement versus download numbers, where he thinks the industry is headed, and how critical podcast strategy will be to it. 

In this episode, the hosts recount their week in Dallas for Podcast Movement, review Apple Podcasts' new subscription charts, weigh in on the new Twitter & YouTube podcast announcements, and discuss Dan Misener's findings after mapping out the Spotify podcast recommendations.PODCAST MOVEMENThttps://podcastmovement.com/Crickets aside, it was a good time! NEW APPLE PODCASTS CHARTShttps://podcasters.apple.com/4085-introducing-new-apple-podcasts-chartsThe latest charts from Apple Podcasts allow listeners to browse the top 100 shows and channels with a subscription. YOUTUBE PODCAST LANDING PAGEhttps://techcrunch.com/2022/08/22/youtube-launches-a-dedicated-podcasts-homepage-for-u-s-users/TWITTER PODCASTShttps://blog.twitter.com/en_us/topics/product/2022/listen-up-podcasts-are-coming-twitterSPOTIFY RECOMMENDATIONS https://wearebumper.com/blog/2022/08/22/spotify-episode-recommendation-algorithm/Interactive version of map: https://wearebumper.com/features/spotify-podcast-recommendations/Alban (45%), Kevin (36%), Jordan (19%)Buzzcast is hosted by Alban Brooke @albanbrooke, Kevin Finn @kfinn, and Jordan Blair @jordanpodsThanks for listening and keep podcasting!Stories and Strategies for Public RelationsCommunication is in every facet of our daily business.Listen on: Apple Podcasts Spotify The Jordan Harbinger ShowApple Best of 2018-Learn the stories, secrets & skills of the world's most fascinating pplListen on: Apple Podcasts Spotify

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions.  Over on the general advertising side of things, it's a bit bleak. On August 18th  Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years.  “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.”  Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending.  Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless.  “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.”  It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains:  “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase.  If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting.  Last Thursday Twitter started the rollout of the new dedicated Spaces tab.  “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”  Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening.  On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry.  “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too.  In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously.  What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads?  “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level.  “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow.  How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing.  “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.”  The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages.  Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now.  Streaming surpasses cable and broadcast for the first time by Kurt Hanson.  While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener.  The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story.  Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions.  Over on the general advertising side of things, it's a bit bleak. On August 18th  Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years.  “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.”  Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending.  Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless.  “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.”  It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains:  “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase.  If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting.  Last Thursday Twitter started the rollout of the new dedicated Spaces tab.  “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”  Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening.  On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry.  “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too.  In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously.  What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads?  “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level.  “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow.  How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing.  “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.”  The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages.  Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now.  Streaming surpasses cable and broadcast for the first time by Kurt Hanson.  While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener.  The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story.  Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope you're ready for some earnings reports, because we've got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday Alyssa Meyers of Marketing Brew posted a roundup of Spotify, SiriusXM and Acast. Things kick off with a silver lining:  “Call it what you want, the ad biz is not looking its best right now. But according to these execs, the growing podcast segment is keeping its head above water.”  Economic uncertainty is undeniably impacting the ad industry. The CEOs of Spotify and SiriusXM both cite ‘macro' trends as being notably dire but not to podcast ads sales. SiriusXM's Q2 ad revenue for Pandora and associated platforms reports a 5% year over year increase, reaching 403 million. Spotify posted a 31% year over year gain, earning around 366 million. This time around they neglected to isolate their podcast ad revenue as its own statistic.  Meyers quotes Spotify CFO Paul Vogel as saying they're experiencing “strong growth on the podcasting side.” Hosting service Acast has been busy this second quarter, citing new features, a massive increase of podcasts on the platform, and their acquisition of Podchaser as driving factors of their 39% net sales growth. A figure that calculates out to 31 million USD.  While the macro trends are concerning, The Download will never pass up an opportunity to report numbers going up in podcasting. Big or small, names in the industry are increasing ad revenue, and that's a good thing.  Shreya: Now to cover the Q2 numbers from three large broadcasters: iHeartMedia, Cumulus Media, and Audacy. There's a few dark spots throughout but, interestingly, their podcast numbers are shining beacons of hope in all three reports.  Overall iHeartMedia reports an 11% year over year increase, despite, in the words of company president Rich Bressler: “the uncertain economic environment.” Podcast revenue is up to 86 million, a 60% year over year increase.  Meanwhile, Cumulus Media joined the macro club during president Mary Berner's opening statement:  “Despite the challenging macro environment, we increased revenue in the quarter by more than 5%, driven by our digital businesses whose growth accelerated in Q2 to 20% year-over-year.” Podcasting made Cumulus around 15 million this last quarter, up 27% year over year. All told, podcasting accounts for 6% of the company's revenue. Not too shabby.  Finally, Audacy's president David J Field brings us a final use of the term ‘macro' for this episode:  “After a very strong first quarter in which we grew revenues by 14% and significantly increased margin, our second quarter results were adversely impacted by declining macroeconomic conditions and ad market headwinds which reduced our top line growth to 5%.”  The company made a nice $69m from “digital,” which includes podcasting, and is up 18% year over year. Podcast downloads grew 40% year-over-year. Revenue from podcasts is supposedly in the upper teens of percentage growth, but Audacy didn't give specifics. Even with the ad market headwinds it seems podcasting is doing well for them.  Arielle: Wednesday of last week was a busy day for Alyssa Meyers, as we cover her second article of the day: “Audio gets its own track at this year's Advertising Week.”  Advertising Week's head of podcasting Richard Larsson told Marketing Brew,  “The rise of audio throughout the pandemic, coupled with Advertising Week's efforts to build its own podcast network, culminated in the decision to give audio a more official spot on the agenda this October.” Audio representation continues with one of - if not the - longest-running podcast awards ceremony. Yesterday the People's Choice Podcast Awards announced the nominees for their 17th annual session. The substantive list of nominees can be found on the Podcast Awards website.  Continuing the award theme with one more bit of news: on Monday the newest issue of Adweek dropped with the winners to the 2022 Adweek Podcast of the Year Awards. The full list of winners can be found in the official Adweek post by Kennyatta Collins. Shreya: Podcasts and music are taking a break from each other soon on Spotify, according to David Pierce's article for The Verge, posted this Tuesday.  “Spotify has been working on a new design for its home tab that will create separate feeds for your music and your podcasts. The company says it's part of an effort to give you more and better recommendations, but it also addresses a common criticism of the Spotify experience: with every kind of audio smushed together in the app, it can sometimes be hard to figure out.”  The new layout creates a bar at the top of the app delineating whether the user is in the Music area or one called Podcasts & Shows. Music will continue to feature new suggestions for songs and albums along with recently-listened tracks while Podcasts & Shows gets rid of music and purely focuses on new episodes of subscribed podcasts and recommendations for shows Spotify believes the user will enjoy.  Pierce offers the comparison:  “They're not so much new home screens as new filters for your home screen. (I'd rather just have them be separate tabs altogether, but I'll take what I can get.)” An app redesign with a dedicated area for podcasting provides more opportunities for promotion. Podcast promotion and growth of audience is one of the hottest topics in podcasting.   Spotify providing more of those opportunities for ads in a way that doesn't step on music-based ads is a big deal. Promotion opportunities are a big enough deal that Dan Misener and Jonas Woost of Pacific Content have left to form Bumper, an agency dedicated solely to promotion.  Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are:  Fundamentals of Programmatic Advertising by Evelyn Mitchell. A quick read with a helpful infographic that makes a great introduction for those not familiar with programmatic, as well as those in need of a refresher.  DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming by Alyssa Boyle. Notable in its absence is any entrance into podcasting. Meanwhile IAS, a direct competitor of DoubleVerify, is the brand safety service for Spotify. DoubleVerify not expanding into audio over these other verticals suggests that the IAS and Spotify relationship is more driven by Spotify looking to tend their walled garden. Perhaps the move was more motivated by Spotify themselves rather than actual advertiser demand to have a brand safety partner. Finally, some self-promotion: Sounds Profitable's latest research project will debut Tuesday, August 23rd during the Sounds Profitable Business Summit. The Summit, as covered in a previous episode of The Download, will take place in Dallas, Texas during the opening day of Podcast Movement. The “After These Messages” study will present a definitive take on the impact of live host-read ads, scripted ads, and announcer-read spots. This study was designed by podcast and research industry veteran Tom Webster, in partnership with Edison Research, and will be seen as an important new resource for publishers and brands. Don't miss it.  Arielle: And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Arielle Nissenblatt. Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta and Tom Webster. Special thanks to Gavin Gaddis for writing today's script, and to Omny Studio for hosting The Download. And thanks to you for joining us.  See omnystudio.com/listener for privacy information.

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope you're ready for some earnings reports, because we've got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday Alyssa Meyers of Marketing Brew posted a roundup of Spotify, SiriusXM and Acast. Things kick off with a silver lining:  “Call it what you want, the ad biz is not looking its best right now. But according to these execs, the growing podcast segment is keeping its head above water.”  Economic uncertainty is undeniably impacting the ad industry. The CEOs of Spotify and SiriusXM both cite ‘macro' trends as being notably dire but not to podcast ads sales. SiriusXM's Q2 ad revenue for Pandora and associated platforms reports a 5% year over year increase, reaching 403 million. Spotify posted a 31% year over year gain, earning around 366 million. This time around they neglected to isolate their podcast ad revenue as its own statistic.  Meyers quotes Spotify CFO Paul Vogel as saying they're experiencing “strong growth on the podcasting side.” Hosting service Acast has been busy this second quarter, citing new features, a massive increase of podcasts on the platform, and their acquisition of Podchaser as driving factors of their 39% net sales growth. A figure that calculates out to 31 million USD.  While the macro trends are concerning, The Download will never pass up an opportunity to report numbers going up in podcasting. Big or small, names in the industry are increasing ad revenue, and that's a good thing.  Shreya: Now to cover the Q2 numbers from three large broadcasters: iHeartMedia, Cumulus Media, and Audacy. There's a few dark spots throughout but, interestingly, their podcast numbers are shining beacons of hope in all three reports.  Overall iHeartMedia reports an 11% year over year increase, despite, in the words of company president Rich Bressler: “the uncertain economic environment.” Podcast revenue is up to 86 million, a 60% year over year increase.  Meanwhile, Cumulus Media joined the macro club during president Mary Berner's opening statement:  “Despite the challenging macro environment, we increased revenue in the quarter by more than 5%, driven by our digital businesses whose growth accelerated in Q2 to 20% year-over-year.” Podcasting made Cumulus around 15 million this last quarter, up 27% year over year. All told, podcasting accounts for 6% of the company's revenue. Not too shabby.  Finally, Audacy's president David J Field brings us a final use of the term ‘macro' for this episode:  “After a very strong first quarter in which we grew revenues by 14% and significantly increased margin, our second quarter results were adversely impacted by declining macroeconomic conditions and ad market headwinds which reduced our top line growth to 5%.”  The company made a nice $69m from “digital,” which includes podcasting, and is up 18% year over year. Podcast downloads grew 40% year-over-year. Revenue from podcasts is supposedly in the upper teens of percentage growth, but Audacy didn't give specifics. Even with the ad market headwinds it seems podcasting is doing well for them.  Arielle: Wednesday of last week was a busy day for Alyssa Meyers, as we cover her second article of the day: “Audio gets its own track at this year's Advertising Week.”  Advertising Week's head of podcasting Richard Larsson told Marketing Brew,  “The rise of audio throughout the pandemic, coupled with Advertising Week's efforts to build its own podcast network, culminated in the decision to give audio a more official spot on the agenda this October.” Audio representation continues with one of - if not the - longest-running podcast awards ceremony. Yesterday the People's Choice Podcast Awards announced the nominees for their 17th annual session. The substantive list of nominees can be found on the Podcast Awards website.  Continuing the award theme with one more bit of news: on Monday the newest issue of Adweek dropped with the winners to the 2022 Adweek Podcast of the Year Awards. The full list of winners can be found in the official Adweek post by Kennyatta Collins. Shreya: Podcasts and music are taking a break from each other soon on Spotify, according to David Pierce's article for The Verge, posted this Tuesday.  “Spotify has been working on a new design for its home tab that will create separate feeds for your music and your podcasts. The company says it's part of an effort to give you more and better recommendations, but it also addresses a common criticism of the Spotify experience: with every kind of audio smushed together in the app, it can sometimes be hard to figure out.”  The new layout creates a bar at the top of the app delineating whether the user is in the Music area or one called Podcasts & Shows. Music will continue to feature new suggestions for songs and albums along with recently-listened tracks while Podcasts & Shows gets rid of music and purely focuses on new episodes of subscribed podcasts and recommendations for shows Spotify believes the user will enjoy.  Pierce offers the comparison:  “They're not so much new home screens as new filters for your home screen. (I'd rather just have them be separate tabs altogether, but I'll take what I can get.)” An app redesign with a dedicated area for podcasting provides more opportunities for promotion. Podcast promotion and growth of audience is one of the hottest topics in podcasting.   Spotify providing more of those opportunities for ads in a way that doesn't step on music-based ads is a big deal. Promotion opportunities are a big enough deal that Dan Misener and Jonas Woost of Pacific Content have left to form Bumper, an agency dedicated solely to promotion.  Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are:  Fundamentals of Programmatic Advertising by Evelyn Mitchell. A quick read with a helpful infographic that makes a great introduction for those not familiar with programmatic, as well as those in need of a refresher.  DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming by Alyssa Boyle. Notable in its absence is any entrance into podcasting. Meanwhile IAS, a direct competitor of DoubleVerify, is the brand safety service for Spotify. DoubleVerify not expanding into audio over these other verticals suggests that the IAS and Spotify relationship is more driven by Spotify looking to tend their walled garden. Perhaps the move was more motivated by Spotify themselves rather than actual advertiser demand to have a brand safety partner. Finally, some self-promotion: Sounds Profitable's latest research project will debut Tuesday, August 23rd during the Sounds Profitable Business Summit. The Summit, as covered in a previous episode of The Download, will take place in Dallas, Texas during the opening day of Podcast Movement. The “After These Messages” study will present a definitive take on the impact of live host-read ads, scripted ads, and announcer-read spots. This study was designed by podcast and research industry veteran Tom Webster, in partnership with Edison Research, and will be seen as an important new resource for publishers and brands. Don't miss it.  Arielle: And that was The Download, from Sounds Profitable! I know we went through these fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Arielle Nissenblatt. Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta and Tom Webster. Special thanks to Gavin Gaddis for writing today's script, and to Omny Studio for hosting The Download. And thanks to you for joining us.  See omnystudio.com/listener for privacy information.

Evo Terra joins James Cridland this week, while Sam drinks wine in Europe somewhere. Evo's podcast is at https://podcastpontifications.com/ and he runs https://simpler.media/Podcast guests are paying up to $50,000 to appear on popular shows, and the podcasts don't disclose it, according to a piece from Ashley Carman in Bloomberg. It quotes a number of podcasts who charge more than $30,000 per interview… and they only added a full disclosure (an FTC requirement) after being contacted by Bloomberg for the story.Dan Misener and Jonas Woost launched Bumper, a new podcast growth agency. Bumper will work with organisations on audience development strategies, marketing and promotion.How many downloads gets you into the Apple Podcasts charts? Tanner Campbell managed to get into the top 100 in the US Books category last Friday with just 10 listens and 24 followers. In November last year, Steffan Garrero got into the top 50 using social media; but it had no effect on his overall downloads.Podtrac is to add a Sales Network Ranker report in Q3 this year, according to emails from ART19 to some of its customers.Tips and Tricks might be a waste of time, argues Evo Terra, in an article entitled Avoiding The Perils Of Un-aligned Podcast AdviceThe team at the Podcast Index have worked on a proposal for the podcast:verify tag, which would remove email addresses from RSS feeds, and instead use a simple one-click claiming process. It uses a simple token system, letting podcast hosting companies understand which services people are using, and avoiding the near-25% dropoff from email verification. It's built to be simple to implement, and great for privacy. If you work for a podcast hosting company, or a service like a directory or tool, they would appreciate your feedback on the proposal.A reminder that if you use Apple's AppleCoreMedia SDK to play back audio in your app, iOS 16 lets you set your user-agent so your app gets the credit in podcast host company dashboards. Please update your app ready for the release.

In Podnews today: Does being in the Apple Podcast charts make a difference anyway? And, what Dan Misener is doing next Visit https://podnews.net/update/apple-charts-10 for all the podcasting news, and to get our daily newsletter.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company. “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

What makes a podcast worth listening to? That is an overarching question we'll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement. In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts. If anyone knows what makes a great podcast, it will be Dan and the team at Pacific.  We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions. We'll be sharing those insights with you throughout the season.  In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor.  “Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?” Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you're the subject matter expert on a particular topic.  “Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don't think your show is designed especially well.” Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews.

What makes a podcast worth listening to?That is an overarching question we'll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement.In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts.If anyone knows what makes a great podcast, it will be Dan and the team at Pacific. We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions.We'll be sharing those insights with you throughout the season. In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor. “Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?”Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you're the subject matter expert on a particular topic. “Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don't think your show is designed especially well.”Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews. 

SponsorBuzzsprout - last week, 3,847 people started a podcast with Buzzsprout Special GuestHarry Duran talks about how he found a sponsor for his new podcast, raising $9k before launching  SubStackSubstack is moving into podcasting - “but better”. The platform also lets you podcast for freeYouTubeYouTube is the third most popular podcast platform in AmericaShould your podcast be on YouTube? Rephonic crunch the data: revealing that for English-language shows, it could well be worthwhile. The Podfather thinks it's a waste of time.Dan Misener analyses the different types of podcast on YouTubeJeff Vidler from Signal Hill Insights calls YouTube “the elephant in the podcasting room"AcastAcast published its annual report. The company saw net ad sales grow by 73%; while it almost doubled the loss of last yearAlberto Betella has suggested a podcast:verify tag, designed to removed the need for podcasters to expose/spam their email addresses in RSS feeds.BBCThe hosts of one of the UK's biggest podcasts, Mark Kermode and Simon Mayo are to take their film review podcast to Sony Music EntertainmentWorth Reading Is talent in control - Matt DeeganOtherPodmachine has been launched - a tool to grow and edit your podcast for youHeadliner has launched EddyDave Jones writes What is Podcasting 2.0 all about?Podchaser launch their 3rd annual Reviews4Good programDaniel J Lewis is celebrating 15 years in podcastingCastopod 1.0.0-beta.12 is up! Grab your Castopod on https://castopod.org

Hoy: los costos por mil impresiones de los podcasts superan los de los digitales, un documento filtrado revela los planes de YouTube para los podcasters y iHeartMedia entra en los podcasts para niños. Aquí está un desarrollo que algunos veteranos de la industria tal vez no esperaban cuando comenzaron en la industria: The Wall Street Journal publicó un artículo sobre la publicidad de podcasts. Mejor aún: los costos por mil impresiones, o sea los CPM, de los podcasts están funcionando bien. El viernes pasado, Megan Graham del Wall Street Journal publicó el artículo llamado, “Streaming Audio Climbs the Charts With Marketers, but Some Want More Certainty.”, o en español, "El streaming audio sube en la preferencia con los especialistas en marketing, pero algunos quieren más certeza". El informe de novecientas palabras de Graham combina entrevistas de anunciantes con datos de fuentes como el Infinite Dial para proporcionar una vista completa de la industria. Graham escribe: "A principios de 2021, el 68 % de los estadounidenses mayores de 12 años dijeron que escucharon audio en línea en el último mes, frente al 47 % que dijo lo mismo en el 2014, según encuestas realizadas por Edison Research y Triton Digital." Graham continúa citando un estudio de Standard Media Index que muestra que los CPM de los podcasts aumentaron a $26 en el tercer trimestre del 2021, cuatro dólares más que en 2019. El artículo destaca unos de los problemas inherentes a la confirmación del alcance y el éxito de un anuncio de un podcast, pero primariamente presenta un futuro brillante para la industria a través de testimonios de empresas grandes y pequeñas que han comprado anuncios de podcasts. Mientras no está lleno de información nueva que sorprendería a alguien que está al día con las noticias de podcasts, sí refleja una industria saludable y en crecimiento. ¿Y mencionamos que el Wall Street Journal está hablando de podcasting? Hace una semana la gigantesca empresa de las calificaciones de televisión, Nielsen, rechazó una oferta de seis mil millones de dólares. Según InsideRadio este martes, Nielsen por fin se ha vendido por dieciséis mil millones a un colectivo de firmas de capital privado. En palabras de InsideRadio "La comisión de Nielsen votó unánimemente para aceptar la propuesta de adquisición, la que representa una prima del 10 % sobre la propuesta anterior del consorcio y una prima del 60 % sobre el precio de las acciones de Nielsen antes de que naciera la venta potencial a principios de marzo." A menos que haya interrupciones imprevistas, se espera que el acuerdo se cierre en la segunda mitad de 2022. Ahora a esperar a ver si, otra empresa de tercera parte dedicada a la medición y la investigación se convertirá en un servicio propietario bajo una nueva propiedad. YouTube tiene grandes planes para la integración, la monetización y el análisis de podcasts, según una primicia del miércoles de Podnews, “A pesar de que el director de podcasting de YouTube, Kai Chuk, no hizo ningún anuncio en Podcast Movement Evolutions la semana pasada, Podnews recibió una presentación de 84 páginas producida por YouTube, destinada a los editores de podcasts. En ella, tres diapositivas tituladas "Mirando hacia el futuro" nos permiten ver lo que YouTube está planeando". Las características más notables de la presentación filtrada son las promesas de integración de fuentes RSS y la monetización a través de Google y socios aprobados. También están dispuestos a aceptar soluciones de medición de podcasts, lo que viene con la promesa de integrar los datos de YouTube en -- según la presentación -- "plataformas de medición de podcasts estándar de la industria”. Este anuncio trae logos de Podtrac, Chartable y Nielsen. Podnews ofrece la perspectiva con la cita: "Spotify compró Chartable en febrero, por lo que tal vez esta diapositiva muestre empresas con las que YouTube ha trabajado, en lugar de empresas con las que podría trabajar en el futuro." Spotify está probando uno de sus nuevos juguetes – la plataforma de descubrimiento llamado Podz. Según Sarah Pérez de Tech Crunch el lunes, un hilo de Twitter del usuario temprano Chris Messina muestra la nueva función. La integración de Podz a partir de este episodio es visualmente similar a las aplicaciones con hilos verticales impulsadas por algoritmos como TikTok, que brinda a los usuarios de Spotify el feed virtual aparentemente infinita de clips de audio de sesenta segundos derivados por episodios de podcast con el arte del show, una transcripción animada e información del episodio. Citando a Pérez “Lo que hizo que la tecnología de la empresa fuera interesante es que no dependía de los creadores de podcasts para producir sus propios clips para su feed. En su lugar, utilizó un modelo de aprendizaje automático que había sido entrenado con unas cien mil horas de audio para ayudar a seleccionar automáticamente los clips que eventualmente mostraría.” Como señala Pérez en el artículo, Podz no es la primera empresa en tratar de mejorar el descubrimiento de podcasts, pero fue la primera en ser comprada por casi cincuenta millones de dólares. Ahora su tecnología se está implementando en pruebas en dispositivos iOS de Apple. El tiempo dirá cómo funcionará la plataforma de Spotify para podcasts. En nuestro episodio del 18 de marzo de [la versión en inglés] de este podcast [llamado, The Download], cubrimos una historia de Hollywood Insider sobre el floreciente negocio de hacer podcasts para niños. Esa historia continúa en desarrollo a medida que un gran nombre en la industria ha entrado al cuadrilátero y están listos para la pelea. Según el informe escrito por Brad Hill el martes en la editorial, RainNews, iHeartMedia se ha asociado con Collab Incorporated para crear la red de podcasts Curativity. La red se asoció con Jim Jacobs, conocido como el mister Jim con su audiencia de niños. Jacobs es el creador de Kids Animal Stories y Kids Short Stories. Según el comunicado de prensa de iHeartMedia, estas dos series existentes de Jacobs obtienen más de un millón de descargas mensuales. Además de incorporar este contenido, Curativity tiene un nuevo show que será presentado por mister Jim llamada Spyology Squad que se lanzará el 4 de abril. Este anuncio indica que el contenido infantil no solo está llamando la atención de los grandes protagonistas de la industria de podcasts, sino que es lo suficientemente interesante como para provocar una rara colaboración de iHeartMedia con una agencia creativa. Ahora queremos darle nuestro resumen de artículos que recomendamos para su lectura de este fin de semana. El primero se llama, New Education Platform for the Audio Industry, all Delivered via Podcast, el cual anuncia una nueva plataforma educativa para la industria del audio a través de los podcasts. El segundo, A frustratingly difficult question about your podcast audience is about to get a lot less frustratingly difficult by Dan Misener. El cual detalla el anuncio de Apple podcasts que la aplicación empezará a proporcionar el número de suscriptores que siguen tu podcast. Y finalmente, el artículo llamado Webby Awards spins off podcast award program for 2023 by Brad Hill. Los **Webby Awards, operando como una ceremonia para destacar la excelencia en la internet, anuncia premios de podcast por primera vez para el año 2023. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable. Un agradecimiento especial a Ian Powell por su majestuosa ingeniería de audio, y a Omny Studio por alojar La Descarga.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Welcome to the first episode of the new season of The Podcast Studies Podcast (formerly New Aural Cultures). We are absolutely delighted to have Dr. Reginold Royston on the show, whose article Podcasts and New Orality in the African Mediascape is the focus of the discussion. A transcript of this episode is available. Dr. Royston is a media anthropologist and digital humanities researcher, jointly appointed in the School of Information (formerly SLIS) and the Department of African Cultural Studies at the University of Wisconsin-Madison. He teaches courses on the political economy of information, race/class/gender/identity in tech, Africa, and internet practices in developing world contexts. He also coordinates the Black Arts + Data Futures group through the Borghesi-Mellon Interdisciplinary Workshop in the Humanities at the UW-Madison Center for Humanities. The conversation covers the context of African podcasting, researching from a diaspora identity, tech entrepreneurialism as a genre, the concepts of secondary and new orality, the influence of African oral traditions, and the dialogic formulas that structure podcasts discussion. For this season Dario is joined by a new regular (I mean deluxe) co-host Lori Beckstead. Lori is a professor of audio and digital media at the RTA School of Media at “X” University (undergoing a name change), where she teaches courses in radio production, sound design, and digital media production. Also, as a sound artist, she has a particular interest in soundscape recording and interactive installation art. Dario and Lori give an overview of their interests for the coming season. We are also delighted to have a new recommendation segment (or a podcast neighbourhood walk) featuring podcast producer and all-around guru Jess Schmidt. Jess is a podcast producer and consultant based in Calgary, Alberta. She recently completed a Master of Media Production at "X" University, and listens to more podcasts than anyone Lori has ever known. Shownotes Podcasts Dr. Royston mentions: Building the Future African Tech Roundup Afroqueer history Accra We Dey Gorga podcast Shanti tree Pod-Africa Platform Africa Past and Present Podcast Africa Pod festival Jess' recommendations: Dan Misener's Podcast Neighbourhoods You're Wrong About We Need to Talk about Britney --- Send in a voice message: https://anchor.fm/podcaststudiespodcast/message

In this episode from The Podcast Studies Podcast, formerly known as the “New Aural Cultures” Podcast, co-hosts Dario Llinares and Lori Beckstead come on the SpokenWeb Podcast to take us back to key moments of their past episodes. They introduce three segments from past episodes that engage with podcasting in relation to media forms and cultural contexts. You will hear a segment from an interview with academic Ella Waldmann on S-Town as a literary form; Galen Beebe from the Bello Collective website discussing ethics, social justice, and podcasting's media heritage; and Dan Misener on the misunderstood notion of podcast branding. The episode of the Podcast Studies Podcast that we shared with you today was produced by Dario Llinares and Lori Beckstead. Visit https://www.podpage.com/podcaststudiespodcast to subscribe and find more details.

Thank you to all of you who commented on last week's special episode, The Death of Music Radio.  I was worried about coming across as bitter toward radio, but most folks in those circles found my commentary maybe a little harsh, but fact-based and fair.  Here's a link to last week's episode. https://bit.ly/jagshow040221Twitter almost bought Clubhouse. Business Insider says they were in talks to buy the platform for $4 billion, but those talks fizzled out.  As far as this week's actual acquisitions, Spotify bought Locker Room, sports version of Clubhouse. and Libsyn bought Advertise Cast.Speaking of Spotify, have they overtaken Apple?  Looks like we're going to get some competing data for awhile.  Podcast host Buzzsprout says they had more downloads on Spotify than Apple Podcasts in March. As far as podcast hosts, they appear to be on their own with this claim.   Other hosts still say Apple is number one, but we could be seeing the beginnings of a sea change.At the other end of the spectrum, Samsung mobile phones are going to come with the Samsung Free app, which you can also use to listen to podcasts.  We'll see if that affects Spotify and Google Podcasts on Android devices.iHeartMedia is continuing to pad its All Star roster, announcing podcasts  with Robin Roberts, Bethany Frankel, and Chelsea Clinton.  They've bought and leveraged their way into being the top podcast publisher by audience, according to Podtrac.  As for their app, not a ton of use outside radio circles.Amazon continues to invest in the podcasting space. Podcast producer Wondery, now owned by Amazon, going to double its staff, hiring in California. https://variety.com/2021/digital/news/wondery-jen-sargent-podcast-double-staff-1234942792/This morning, I had a client ask if she should ask for reviews at the end of her show.  It's a common misconception that reviews will get you to the top of Apple's charts.  What actually gets you to the top is an algorithm that Apple won't share, but we have learned that gaining new subscribers, now called followers, helps.  But more importantly, the charts aren't how people find podcasts.  Top 3 methods of podcast discovery are internet searches, social media, and old school word of mouth.While we're on the topic of Apple's charts, Dan Misener of Pacific Content says a year ago, so-called "G-dCasts," or religious podcasts, were the top category. Now, in 2021, it's Education, followed by Society and Culture.  Misner also says, if on the fence, pick the least crowded category for your show. https://blog.pacific-content.com/the-most-crowded-categories-in-apple-podcasts-april-2021-edition-273b3d59866ePodChaser has brought back its Reviews For Good program, donating 20 cents to Meals on Wheels for every review you leave on their platform. https://www.podchaser.com/articles/reviews4good/reviews4good-2021I often get asked how to monetize your podcast. It's not easy.  Generally speaking, you've got to have a ton of downloads, or have a really specific niche to your podcast.  But here's some good news.The IAB, or Interactive Advertising Bureau, says advertising in the digital audio space was up 12.2% in 2020, despite the pandemic. If you are wondering about the effectiveness of podcast ads, consider this.  I heard enough live read ads on Pod Save America for Magic Spoon cereal that I finally decided to try it.  The idea is that its sweet like the cereal you had as a kid, but high in protein and low in carbs and sugar.  And they say it's less than 2 bucks a bowl.  Problem is, minimum purchase is 4 boxes, and even with discount codes, that's $35.  I finished my first box, the chocolate, which is basically a Cocoa Krispies knockoff.  Little sweet, but not bad.  I still have the Cinnamon Toast Crunch and Frosted Flakes knockoff flavors to try. Bottom line, not bad, but not worth $35.  Now I'm not saying go back to sugary cereal, but some carbs are OK.  We need to stop vilifying them, just ask my registered dietician client, Melissa Joy Dobbins, host of the Sound Bites podcast.  But my point is, podcast advertising works.Squadcast has a blog on monetizing your podcast, including promo exchanges, targeting advertisers, working with large agencies, and even trying a service like Podcorn to pair podcasters up with advertisers.  I'm going to try it.: https://squadcast.fm/blog/make-money-heres-howSquadcast is still my preferred remote recording app, but they have a limit of 4 participants.  I have been using Riverside.FM for larger groups on a recording.  And big news from Riverside this week - they have an iOS app in public beta.  The idea behind it is that if your guest has an iPhone or iPad, you can have them on your podcast or video, using their device's camera and microphone.  Again, it's still in beta, but could be a game changer if you have remote guests that aren't easily in front of a computer.Other tech news this week - Spotify is testing a "Hey Spotify" feature that will work like Google, Siri, or Alexa to allow your Spotify app to play music or podcasts.   And for those of you, who like me, use the Rodecaster Pro box, THEY have a firmware update, also in Beta.  It's got enhanced features for the sound pad buttons, a button to mute audio on the fly, and something they call the "trash talk" button, that will mute everything being sent over Bluetooth or USB to your guest.  Not a huge fan of the name, and remember that golden rule of broadcasting.  Always assume any mic you are around is hot.Finally, a huge thank you to Professor Tina Perkins and her Newhouse class at Syracuse University, who had me join them via Zoom as a guest speaker this week.   It's been quite a journey over the last 20 years, working my way through radio, then eventually starting my own podcasting company and watching it grow.  To be asked to come back and speak to some really insightful and engaged students at my alma mater was a really cool and humbling moment for me.  A bucket list item for sure.As always, if I can help you create or improve your existing podcast, find me online at www.jagindetroit.com

Parece que praticamente todas as grandes empresas de tecnologia estão trabalhando em um recurso de áudio social como o Clubhouse - o recurso Twitter Spaces está sendo lançado agora, o Facebook está construindo um, Spotify está fazendo um, o Shark Tank Mark Cuban está lançando um, até mesmo a Slack está entrando no jogo. Mas agora, a ideia do espaço de áudio compartilhado, que começou no Clubhouse em grande parte como um clube exclusivo para capitalistas de risco e elites da tecnologia, chegou ao círculo completo. A rede social profissional LinkedIn está trabalhando em um recurso próprio de rede de áudio, conforme confirmação dada ao portal TechCrunch. Eles disseram que estão fazendo alguns testes iniciais para criar uma experiência de áudio única conectada à sua identidade profissional por trazer áudio para outras partes do LinkedIn, tais como eventos e grupos, para dar aos membros ainda mais maneiras de se conectarem à sua comunidade. O LinkedIn já vem trabalhando para se tornar um destino para os criadores através de ferramentas como um novo modo Creator que identifica o usuário como um criador de conteúdo do LinkedIn em seu perfil. E o recurso parecido com o Clubhouse parece ser um ajuste natural.   Te recomendo esse artigo no RSS NEWS em guiacorporativo.com.br/rssnewsepisodio102 ou no nosso canal no telegram em t.me/rssnewspodcast   Conheça o Talk Sync a mais nova forma de fazer gravações remotas de alta qualidade utilizando apenas o seu telefone celular. Como funciona: Pouco antes da entrevista, você envia 2 links para o entrevistado. O 1º link envia o entrevistado para o app Talk Sync e o segundo personaliza as definições. Quando a entrevista começa, o entrevistado apenas clica em um botão grande vermelho para começar a gravar que o áudio será captado e quando a entrevista termina, o áudio é carregado automaticamente e enviado para o host.   O Spotify está lançando seu próprio concorrente do Clubhouse - Spotify comprou a empresa Locker Room, um aplicativo de áudio esportivo ao vivo somente para iOS. E assim como o Clubhouse e o Twitter Spaces, ele permitirá que qualquer pessoa hospede conversas de áudio focadas em músicas ao vivo, conversas culturais e esportivas.   A versão de TV do Podcast de crimes reais da rede Wondery ( Death ou Dr. Morte) começou a ser produzida em Albuquerque. A produção tem no elenco os atores Joshua Jackson, Alec Baldwin e Christian Slater.   De acordo com um relatório da Bloomberg, a Microsoft está disposta a gastar 10 Bilhões de dólares para comprar o Discord. A plataforma cresceu tremendamente nos últimos 6 anos e combina opções de vídeo, voz e texto além de streamers de jogos de vídeo. O Discord tem acumulado novos utilizadores a um ritmo frenético, atingiu 9 milhões de usuários diários em apenas alguns anos e tem 140 milhões de utilizadores mensais que estão no serviço até 4 horas por dia.   O Slack – aplicação popular de colaboração no local de trabalho irá adicionar funcionalidades de áudio e vídeo. Até agora, a sua principal ênfase tem sido no texto. A funcionalidade de vídeo que estão tentando integrar na aplicação não irá competir com o Zoom ou com as equipas da Microsoft, a ideia seria mais centrada em proporcionar uma experiência semelhante à Instagram ou Snapchat Stories. Essa nova funcionalidade de áudio poderia oferecer às empresas uma experiência semelhante ao que a aplicação Clubhouse oferece aos seus utilizadores. Um dos objetivos é reduzir o cansaço da equipe enquanto se melhora o número de membros, e para isso estão a testar formas de mudar as reuniões para uma experiência de vídeo mais assíncrona.   O Spotify irá realizar uma nova rodada do programa Sound Up: um programa global que dá aos podcasters sub-representados as ferramentas para impulsionar suas plataformas e construir seus próprios shows. O site lista os programas dos ex-alunos anteriores do Sound Up, e dá os detalhes completo sobre a participação.   A Entercom, proprietária da Cadence13, Pineapple Street Studios, Podcorn e CBS Radio, mudou seu nome para Audacy. A mudança de nome tem por objetivo posicionar a empresa como líder de conteúdo de áudio e entretenimento multiplataforma. Com as recentes aquisições, a empresa é agora a 3ª maior empresa de podcasts nos EUA atrás apenas da NPR e da iHeart.   A Libsyn anuncia a compra a empresa AdvertiseCast por $30 milhões de dólares. A AdvertiseCast é um marketplace que dá aos podcasters com mais de 5.000 downloads mensais por episódio acesso para ganhar dinheiro através dos + de 1.200 anunciantes na plataforma, o que inclui a BetterHelp, Mybookie, Nutrisystem entre outros.   O Shark Tank Mark Cuban quer disponibilizar o 'Podcasting 2.0' através da empresa Fireside Chats. Ele pretende pegar o melhor dos dois mundos, onde o podcaster pode convidar quem eles gostam assim como feito no Clubhouse, mas o que quer que tenha acontecido é gravado, é [transcrito], e você pode salvá-lo como um download de um podcast. Há também opções de monetização, disse o empresário e investidor.   Webinar - O CONSUMO DE ÁUDIO E A PUBLICIDADE EM PODCASTS. No dia 09/04 às 10h da manhã Rodrigo Tigre – Country Manager da Cisneros em conjunto com o comitê de Áudio do IAB Brasil vai apresentar os dados sobre o consumo de áudio digital em 2021 no Brasil através de pesquisa realizada pela Cisneros Interactive em conjunto com a BrandWatch a fim de mostrar todas as possibilidades de publicidade em streamings de áudio e podcasts: o que inclui formatos publicitários, formas de segmentações, ações de mídia e conteúdo. Acesse o link e se inscreva gratuitamente.   Os "Godcasts" já não são a maior categoria na Apple Podcasts. Dan Misener, da Pacific Content, produziu um olhar detalhado sobre as categorias dos Apple Podcasts, descobrindo que a Educação, Sociedade & Cultura, e Artes são agora as 3 maiores, sendo Religião & Espiritualidade a quarta maior. No entanto, a categoria Religião ainda produz o maior número de episódios.   Os melhores microfones para podcast: 6 opções para você - Encontrar um bom microfone de podcast é uma tarefa que exige uma boa avaliação das especificações técnicas de cada modelo. Se você é ou deseja se tornar um criador de conteúdo e ter o seu próprio podcast o canal tecmundo preparou uma matéria com 6 opções para você.   Podcast Recomendado E a recomendação do RSS News de hoje é o podcast “Alma do Negócio” onde a jornalista Natalia Daumas recebe especialistas  para falar sobre a liderança pensada de dentro por abrir o coração e ajudar você a identificar as melhores formas de humanizar as relações no ambiente de trabalho por identificar quem serão os líderes do futuro e o que você precisa saber para se tornar um deles. “Alma do Negócio” é o podcast recomendado de hoje no RSS News que você encontra na Olá Podcasts.   Diretórios Apple I  Spotify I Google I Android I Castbox I Podchaser I PocketCasts I Outros Podcast Descomplicado - Crie podcasts impossíveis de serem ignorados Todas as etapas de como iniciar um Podcast – incluindo planejamento, equipamentos, gravação, edição, publicação e crescimento. Não perca – acesse o link – garanta o seu exemplar e crie podcasts impossíveis de serem ignorados. Use o cupom RSSNEWS50 e garanta 50% de desconto. Curso de Podcast – Completo com Webinário e Consultoria A Escola do Podcast oferece toda a jornada desde os primeiros passos até você lançar o seu podcast. Planejamento, Infraestrutura & Tecnologia, Produção e Divulgação, Estratégia de Lançamento e Pós Lançamento. Acesse o link e lance o seu Podcast em menos de 90 dias. Tags podcast, podcasts, podcasting, podcaster, podcasters, news, notícias, podosfera, spotify, Deezer, castbox, apple Podcasts, áudio, google podcasts, guiacorporativo, rssnews, Olá Podcasts, eQualab, Audio.ad, Voice Chats 2.0, Voice TV, Telegram, Breez, Triton Digital, YouGov, IAB, Superbid, Samsung, Amacast, Lucas Amadeu,  Colabora.ai: https://www.colabora.ai/rssnews See omnystudio.com/listener for privacy information.

Guest host Lori Beckstead interviews Dan Misener, head of Audience Development at the branded podcasting agency Pacific Content, and host/producer of the delightful podcast Grown Ups Read Things They Wrote As Kids. Dan explains what branded podcasts are and the various considerations relating to connecting to podcast audiences, such as understanding 'podcast neighbourhoods', recognizing that a potential listener will see your podcast before they're able to listen to it, and that radio (and podcasting) is all about people talking to people about people. Episode notes: Guest host Lori Beckstead is an Associate Professor of Sound Media at Ryerson University in Toronto, Canada where she teaches podcasting, radio broadcasting, and other courses related to sound studies and audio production. Lori was a guest on a previous episode of New Aural Cultures, talking about using podcasting as a form of peer review, and about her research examining podcasting as a medium. Dan Miser's insightful writing about podcasting can be found at https://medium.com/@misener. Dan talks about Choiceology with Katy Milkman as an example of a branded podcast. Dan's thoughts on podcast neighbourhoods are here: https://blog.pacific-content.com/the-podcast-ecosystem-is-made-up-of-distinct-neighborhoods-9e4ec105026e and here: https://blog.pacific-content.com/how-to-find-podcast-niches-you-didnt-even-know-existed-c27849dca0a And he made a really neat data visualization of podcast cover art here: https://blog.pacific-content.com/the-podcast-artwork-rainbow-7a83e4316931 If you you would like a text transcript of this episode please contact Dario Llinares: d.llinares@brighton.ac.uk --- Send in a voice message: https://anchor.fm/newauralcultures/message

The guys are back, talking about Apple Podcasts once again. On this episode of the Q'd Up Podcast on Podcasting, John and Jay (PodVader) help you understand Apple Podcasts' star rating system, rankings, and finding your subscriber count. While podcast statistics can be nearly impossible to accurately track, Jay also shares some of the tricks he's picked up over his career for estimating how many downloads a podcast gets and how many of your own downloads come from subscribers  After talking about audio file settings in the last episode, John teaches Jay about all the different audio formats for podcasting. From MP3 to FLAC, John breaks down the pros and cons of each audio format for podcasting, which formats you should use now, and which ones could be the next big thing.  Show highlights:  Introduction  Analyzing the star ratings on Apple Podcasts (2:11)  Jay shares his trick for estimating the number of total downloads a podcast gets per episode. Using an article from https://blog.pacific-content.com/i-analyzed-20-million-apple-podcasts-star-ratings-heres-what-i-learned-d1599a5d0cec (Dan Misener at Pacific Content), Jay also breaks down several interesting trends found about the star ratings on Apple Podcasts -- from which star rating is the most common to how explicit language can help your podcast ratings.  Understanding Apple Podcasts rankings and statistics (16:01)  With very few platforms releasing their numbers, finding accurate total podcast statistics can be nearly impossible. Once again, Jay shares a trick for estimating how many subscribers your podcast has.  Let's teach PodVader a lesson: Audio formats for podcasting (26:01)  John teaches Jay about all the different types of audio formats podcasters can use, breaking down the pros and cons of each one. He also gives his insight on what is going to be the next big audio formats for podcasting and which format you should be using right now.  Apple Podcasts insights: January redux (36:17)  With January 2021 finally over, Jay and John take a look at the entire month's stats courtesy of https://podcastindustryinsights.com/apple-podcasts-statistics/ (Podcast Industry Insights). They see an immense amount of growth with very few podcasts removed in January, pointing to podcasting continuing its rise through the coronavirus pandemic.  Links:  https://www.qd-up.com/ (Q'd Up)  https://twitter.com/TheRealPodVader (Pod Vader - Twitter)  Pod Vader - Email  https://www.linkedin.com/in/podvader (Pod Vader - Linked In)  John - Email  https://www.linkedin.com/in/john-luckenbaugh (John - Linked In)  https://blog.pacific-content.com/i-analyzed-20-million-apple-podcasts-star-ratings-heres-what-i-learned-d1599a5d0cec (Pacific Content - Star ratings)  https://podnews.net/article/understanding-podcast-statistics?utm_campaign=podnews.net%3A2021-01-28&utm_medium=email&utm_source=podnews.net (PodNews - Understanding podcast stats)  https://blubrry.com/podcast-insider/2019/12/09/podcast-stats-soundbites-mp3-vs-m4a/?utm_campaign=podnews.net%3A2020-01-04&utm_medium=web&utm_source=podnews.net (Blubrry - MP3 vs M4a)

Ele usa dados de Podcasts da Apple para exibir um gráfico 3D de programas que seus ouvintes também gostam. Foi inspirado por uma postagem no blog de Dan Misener, que destaca para que esses dados podem ser usados. A Rephonic coletou 2,8 milhões de conexões entre podcasts dos Podcasts da Apple. Isso informa, para a maioria dos programas, quais outros podcasts compartilham um público semelhante. Marcas, agências e podcasters experientes usam esses dados para colocar anúncios, convidados e promoções. Este é um experimento para visualizar essas conexões como um gráfico 3D e exibir não apenas os vizinhos de um podcast, mas também os vizinhos de seus vizinhos. Você pode descobrir algumas conexões surpreendentes entre eles. Aqui estão as conexões do RSS News no serviço que podem ser mais bem visualizadas no desktop. Veja a matéria completa e demais links em guiacorporativo.com.br/rssnewsepisodio91 e nosso canal no telegram em t.me/rssnewspodcast Podcast Recomendado - E a recomendação do RSS News de hoje é o podcast “Jornada da Calma – VEJA SÃO PAULO”. Um podcast onde Helena Galante respira fundo e convida entrevistados inspiradores a compartilhar com os ouvintes quais decisões podem ajudar a trazer serenidade para o seu dia a dia. “Jornada da Calma” é o podcast recomendado de hoje no RSS News. Diretórios Apple I  Spotify I Google I Android I Castbox I Podchaser I PocketCasts I Outros Podcast Descomplicado - Crie podcasts impossíveis de serem ignorados Todas as etapas de como iniciar um Podcast – incluindo planejamento, equipamentos, gravação, edição, publicação e crescimento. Não perca – acesse o link – garanta o seu exemplar e crie podcasts impossíveis de serem ignorados. Use o cupom RSSNEWS50 e garanta 50% de desconto. Curso de Podcast – Completo com Webinário e Consultoria A Escola do Podcast oferece toda a jornada desde os primeiros passos até você lançar o seu podcast. Planejamento, Infraestrutura & Tecnologia, Produção e Divulgação, Estratégia de Lançamento e Pós Lançamento. Acesse o link e lance o seu Podcast em menos de 90 dias. Podcast produzido por Agência eQualab – Uma maneira fácil de fazer Podcast - https://equalab.com.br/ Tags podcast, podcasts, podcasting, podcaster, podcasters, news, notícias, podosfera, spotify, Deezer, castbox, apple Podcasts, áudio, google, guiacorporativo, rssnews, Olá Podcasts, eQualab, Audio.ad, Rephonic, Casted, Ad Hub, Spreaker, ÁudioDay, BBB tá On, Jornada da Calma, VEJA SÃO PAULO, Helena Galante, Colabora.ai: https://www.colabora.ai/rssnews See omnystudio.com/listener for privacy information.

En NotiPod Hoy Aseguran que la antigua infraestructura del podcasting — las fuentes RSS—, dificultan la obtención de datos de rendimiento de la publicidad por lo cual se está proponiendo la lectura de anuncios que terminan ofreciendo un enlace. Amazon elimina la cláusula contra el menosprecio de su marca y sus productos para los que quieran añadir su pódcast en Amazon Music y Audible pero todavía los Podcasters no están contentos con el cambio. Afirman que  importancia de desarrollar una estrategia de audio para las marcas para que lleguen efectivamente a su audiencia es basándose en las motivaciones y hábitos de los oyentes. Conoce los resultados de la encuesta Media Monitors Podcast Listeners sobre los podcasts más populares en EEU. Auphonic ahora funciona con Zapier. Dan Misener, de Pacific Content, recomienda variedad de tamaños  en el diseño de la portada o logo de un pódcast. El fundador de Auphonic explica en Vía Podcast cómo comparar los diferentes archivos e indagar sobre los formatos que se deben utilizar en la producción de podcasts. Pódcast recomendado Dramaturgas Chilenas. Es un nuevo pódcast sobre chilenas que escriben dramaturgia. En este programa buscan visibilizar textos dramatúrgicos escritos por mujeres, analizar sus estructuras y contenidos, así como también divulgar lo que están diciendo estas autoras. Cuatro periodistas culturales son las encargadas de dar vida a este pódcast. Ellas son: Gabriela González, Daniella Girardi, Macarena Montes e Isabel Sapiaín.

I've got a great topic for you today. We are talking about the four key things you need to know about podcast categories when it comes to making sure your show ranks, you have a great launch and you get seen by the right people.  If you haven't launched a show, you are going to want to learn and listen to today's topic. (https://podcastdomination.mykajabi.com/Work-With-Us) (https://www.facebook.com/groups/pdvip) *Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*   In this episode: Facebook Post Mentioned (https://www.facebook.com/luisryandiaz/posts/3351855164827605) How to do a competitive analysis of podcast categories in your space Be in the right logical category for your show How to be make use of the primary and second categories of Apple Podcast These are the most crowded categories in Apple Podcasts article by Dan Misener (https://blog.pacific-content.com/the-most-crowded-categories-in-apple-podcasts-7123447660cf) Connect with Luis: Website (http://podcastdomination.co/) Instagram (https://www.instagram.com/luisryandiaz/) Facebook Group (https://www.facebook.com/groups/pdvip/) Facebook (https://www.facebook.com/luisryan4) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Episode One Hundred and Two - Part 1 We speak to Dan Misener, host of Grown ups Read Things They Wrote as Children. A curious project which tasks grown ups to -- you guessed it -- dig out some of their old writings and read it again as an adult.

En NotiPod Hoy Según  Voxnest, hay dos tendencias durante los últimos seis meses: la escucha desde el escritorio y el crecimiento de los podcasts en español y en portugués. Anuncian la grabadora e interfaz de audio portable de ocho canales de entrada con almohadillas Zoom H8, para añadir música y efectos de sonidos. Es te a tendrá un costo de $399 y estará disponible en agosto.  El portal The Drum analiza cómo la monetización de podcasts podría cambiar dentro de los próximos tres a cinco años por medio de los avances de la transcripción de audio. La nueva actualización de la aplicación de Pandora ahora admite podcasts sin conexión para suscriptores 'Plus' y 'Premium'. Spotify ha creado un equipo para desarrollar programación de audio original para la creciente audiencia de podcasts latinos de Estados Unidos. Dan Misener asegura que tu catálogo de contenidos probablemente todavía tiene mucho valor, pero no se comercializará solo. In: Quality presenta ‘Códec USB SIP 'Touch 7', una especie de tableta a la cual conectas un micrófono USB y tus auriculares y te permite llamar y grabar entrevistas a distancia  con alta calidad. Pódcast recomendado iSenaCode Podcast. Es un pódcast que lleva mucho tiempo explorando el mundo tecnológico. Su conductor es Sergio Navas, quien realiza charlas y participa en acalorados debates sobre gadgets y la  actualidad Geek.

In this episode we talk to Dan Misener, Head of Strategy and Audience Development at Pacific Content. If you like this episode, you'll probably also love: 3 Ways to Deliver Value Through Podcasting with Scott Barker host of The Sales Engagement Podcast WhyPodcastsWork 10: The Power Of Podcasting For ABM Engagement with Desiree Daniels Podcasting for Business: A 26-Step Process Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

We scratch our heads while wondering about Nicholas Quah’s question: has podcasting become big enough to shape election politics? Sort of, actually. He explains why in his latest piece for Vulture. We get to see just how big a bite Apple Podcasts takes out of the podcast pie. My Podcast Reviews, a service run by podcast-consultant Daniel J. Lewis, found the official number.We could not agree more with Joshua Dudley of Forbes who says transcription is more than just an SEO tool, it’s a way to include deaf and hard of hearing people in the world of podcasting.We feel very meta when Dan Misener of Pacific Content explains why longer episode notes make for better discoverability in Google and Apple Podcast searches.And, we love Oprah’s idea to turn her old TV episodes into a podcast and wonder what else can be upcycled into new content.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

En NotiPod Hoy La compañía de investigación de mercado Claritas ha señalado que los podcasts están generando en promedio, 34% en las conversiones publicitarias. Dan Misener, aconseja principios para la preparación de las descripciones de los podcasts. En What’s New Publishing, aseguran que la edad de oro del podcasting apenas está comenzando. En Vía Podcast Melvin Rivera conversó, con Giselle Jacome, periodista y productora de noticias en Radio Centro Internacional en Quito, Ecuador y reportera en La Voz de América, sobre el arte de hacer preguntas. Spotify casi duplica su audiencia de podcasts en Alemania. En el portal Vanguardia exploran los beneficios de los podcasts para el marketing de tu marca. En el evento Radio Festival analizaron ampliamente los mitos en torno a que el pódcast es elitista en su contenido, así como su posible amenaza a la radio, entre otras cosas. Iván Patxi Gómez explica en el audio de NotiPod Hoy como puede ayudar a unpodcaster el nuevo servicio  Entrevistas Pro. Pódcast recomendado Celular: Un llamado a la creatividad. Este es un pódcast donde se presentan entrevistas a escritores, así como reseñas sobre libros y reflexiones sobre la vida contemporánea y su literatura. Es conducido por la escritora chilena Karen Codner.

In their latest bold move in the podcasting space, Spotify acquired a network of 30 popular podcast shows called The Ringer. They also launched Gimlet Academy (which you can find at https://ileane.link/gimletacademy). This is a free series to help podcasters improve their story telling skills and be more intentional about the content they create. The free plan of My Podcast Reviews goes away on Feb. 29th 2020 You can get a free podcast landing page from Wavve you can see the example at: http://wavve.link/theanchorshow CLAIM YOUR OWN PODCAST LANDING PAGE HERE: https://ileane.link/wavve AudioBurst has a free service for audio transcriptions and audiograms. See my example https://ileane.link/audioburst Rachel Batish from AudioBurst was a featured panelist on the New Media Show. The most crowded categories in Apple Podcasts (February 2020 Edition) by Dan Misener at Pacific Content Tweet the show: https://ileane.link/tweettheanchorshow Connect with me on your favorite platform: Twitter twitter.com/anchorshow Instagram instagram.com/ileane Facebook https://fb.com/msileanespeaks Email me ileane.link/contact Leave me a voicemail ileane.link/voicemail Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ileane/message Support this podcast: https://anchor.fm/ileane/support

Episode 25 answers a lot of lingering questions. This week we...We look to non-listeners for insight. “Those of us in podcast-land forget we’re in the minority,” writes Dan Misener of Pacific Content. It begs the question: how is the industry working to make podcasting accessible? How can we enhance a listener’s first experience?We start to understand why women love true crime podcasts, thanks to a professor of psychology. Hint: it has a lot to do with staying safe.We interview 12 new and seasoned podcasters for their tips to avoid production burnout. Some tips are simple, like shoot hoops between editing. Others may motivate you to produce shorter shows or crowd-sourced content. Either way, these creators remind us that it’s all about having fun.We learn how fast is to fast to podfast when one writer pushes his brain to the listening limit. (No human brains were harmed during the making of this article.)The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

En NotiPod Hoy Cinco redes de emisoras de radio dominan la lista de los 100 Podcasts más importantes de LATAM según Triton Digital. Entre estas: Prisa Radio (México, Colombia ) con 19 podcasts, BlueRadio (Colombia) con 5, Radiopolis (Colombia) con 2, Entravision (EEUU) con 1 y el Grupo RPP (Perú) con 1. Dan Misener, de Pacific Content, analizó 23 millones de episodios de pódcast para descubrir cuánto deberían durar los títulos de los podcasts. Aunque los podcasts se han convertido en un medio muy interesante para la publicidad, hay acciones que podrían matarla. Conoce cuál es la manera más rápida de hacerlo. Resemble Clone es un software de inteligencia artificial para ayudar a los creativos de la industria del entretenimiento a replicar sintéticamente voces de alta calidad. El juez de distrito de Estados Unidos Scott Coogler ordenó que el caso relacionado con el pódcast S-Town vaya a mediación y se resuelva fuera de los tribunales. En el portal The Out Line discuten lo diferente que son los anuncios publicitarios en un medio como el pódcast comparados con la televisión, la radio y otros medios como YouTube. ¿El pódcast Serial a la venta? De ser así se estaría colocando en el mercado una de las mayores marcas de audio digital. Pódcast recomendado Humans of Platzi. Es un pódcast en el que los oyentes pueden aprenden de forma auditiva, en cualquier lugar, solo con usar un smartphone y unos audífonos. Cada semana César Fajardo, su conductor, se sienta con un estudiante, profesor o miembro del Team Platzi a platicar por 25 minutos sobre su vida, trabajo y lecciones que quisieran haber aprendido antes en el pódcast Humans of Platzi.

It’s Friday, October 18th. Welcome to This Week In Podcasting where we discuss this week's most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.This week we cover Top Revenue-generating Podcast Genres, how 2020 election candidates are leveling up their campaign game, why downloads don’t tell the whole story of a podcast’s success (and other important metrics to measure), Amazon’s Alexa hits the road, silly terms only podcasters would understand, and today’s random podcasting thought of the day.Voxnest Audience Network, an international marketplace for in-audio advertising inventory, recently crunched its data of over 138 million downloads and streams to reveal the top five ad revenue-generating podcast genres. Number one? Sports, which should come as no surprise considering the rich history of radio sports shows. Culture takes second place, thanks to the inclusion of everyone’s favorite true-crime storytelling. Then, history, politics, and comedy, respectively. We wouldn’t be surprised if in this next year politics jumped to an even higher spot, given how popular podcasting has been in the 2020 election. Podchaser, a podcast database, reports that democratic candidates have appeared on 1,200 podcasts this summer alone. They’re not like regular candidates, they’re cool candidates.Next up: contrary to what you may have heard, downloads are not the only measure of a podcast’s success. There are far more meaningful insights to pay attention to when it comes to building an audience, informing new content, and scoring ad placements. Dan Misener, Head of Audience Development at the podcast agency Pacific Content, writes, “Brands care about things like awareness, perception, and favorability — and those are impossible to measure through downloads alone.” To get the whole story, he suggests measuring how long people listen to each episode, distinguishing downloads...

En NotiPod Hoy Natasha Mascarenhas de Crunchbase News nos cuenta como Gimlet y Luminary no son las únicas compañías de podcasting en las que se ha invertido este año. Glow, es una nueva plataforma para ayudar a los podcasters a conseguir que sus escuchas paguen cuotas de suscripción recurrentes para acceder a contenido exclusivo. Desde Simplecast explican por qué es necesario tener un sitio web para tu podcast y qué partes debe tener. Gabriela Higa explica en el podcast Pincha Marketing cómo usar Pinterest para promover tu podcast,. Bullet, una nueva app para compartir un clip de 15 segundos de tu podcast desde cualquier reproductor de podcast. Según Dan Misener, de Pacific Content, los podcasts exitosos son más propensos a incluir trailers en su promoción. En la conferencia ‘Produced By’ de este año, un evento sobre producciones de cine y TV, dedicó un panel completo al podcast llamado “Power of Podcast”. Ahora que se aproxima la campaña presidencial en Estados Unidos, los candidatos están descubriendo el gran potencial que tienen los podcasts para llegar a la audiencia. En Adonde Media aseguran que el podcast en México sigue siendo un producto de nicho. Las personas que escuchan estos programas no cuentan con opciones, ya que la oferta no es amplia. Podcast recomendado: ‘Palabras y Palabros’. Es un podcast dedicado al castellano en el que se explica el origen de una expresión. En el segundo episodio se habla sobre el término inglés ‘tweet’ utilizado en la red social Twitter para cuando se sube contenido. Es conducido por María Ángeles Sastre, quien es profesora de Lengua Española en la Universidad de Valladolid. Más detalles y otros episodios y contenidos sobre Podcasting en ViaPodcast.FM

En NotiPod Hoy Castro Podcast Player permite crear y compartir clips de de hasta 60 segundos de podcast. Podbean el conocido servicio de alojamiento de podcasts ha lanzado un SaaS (software como servicio) para publicidad de podcasts. Audiogram añade plantillas para facilitar la promoción de podcasts. Facebook lanza Portal, un altavoz inteligente gestionado con Alexa para promover un nuevo servicio de videollamadas. Según datos de IAB España, el 51 por ciento de los usuarios utiliza algún asistente de voz, sin embargo, el 62 por ciento de las empresas a nivel mundial no tienen previstas estrategias comerciales para las búsquedas por voz. Forbes presenta un artículo donde analiza qué es un podcast, qué plataformas existen y cómo es posible encontrar programas. Los bancos de inversiones también apuestan por los podcasts. Bancos como Goldman Sachs, JPMorgan Chase, Morgan Stanley, Barclays, UBS y Deutsche Bank ya cuentan con al menos un podcast propio. Backtracks consigue 2.1 millones de dólares en financiación. Según un análisis, publicado en Medium, el potencial de ingresos del podcasting es de 1700 millones de dólares. Dan Misener, jefe de Desarrollo de Audiencias en Pacific Content, ha analizado el arte de las portadas de los podcasts y ha sacado interesantes conclusiones de ellas. Podcast recomendado: Proyecto hijos. Es un podcast sobre todo lo que tiene que ver con los hijos. Está basado en la filosofía Montessori y en la disciplina positiva. Almudena Palacios, su conductora, lleva a cabo entrevistas a profesionales para hablar de temas como el embarazo y la maternidad, la alimentación, crianza, rabietas, conflictos con bebés y niños de todas las edades, etc. Más detalles y otros episodios y contenidos sobre Podcasting en ViaPodcast.FM p>

What makes some podcasts successful while others languish and fail? This week on The Inbound Success Podcast, podcast strategy and production expert Jeff Large talks about how to approach podcast promotion, from before you even begin recording, through to promoting individual episodes. Jeff is the Founder of Come Alive Creative, a podcast strategy and production company that works with businesses and executives to develop and produce podcasts that build trust with their customers, establish authority, market their services, and engage their audiences. In this week's episode, Jeff shares how he works with clients before, during and after recording podcasts to set them up for success when it comes to podcast promotion. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Jeff include: Podcast promotion actually starts before the launch of the podcast itself when you ask yourself, "What is my goal and who is my target audience?" Defining your goal is important. Is it reach? Engagement? Something else? The answer to this question will help define what your promotion strategy should be. Understanding your audience is equally important because your podcast needs to hit on a pain point that they have. It doesn't matter how good your promotional strategy is, if you don't have a good product. One and four Americans are currently listening to podcasts, so how you approach promotion will differ if your audience is already listening versus if they have never listened to a podcast. If your audience is not already avid podcast listeners, language is very important. For example, when you use certain language, like "subscribe to my podcast" versus "listen to my podcast", subscription has this connotation that I need to pay for it. Show notes are an important part of podcast promotion and should be approached like any other marketing copy in terms of SEO optimization and conversion copywriting. 20% of adults living in the US and the UK have long lasting disabilities and that makes it important to include transcripts of your podcast in the show notes. Jeff prefers Simplecast or Megaphone for podcast hosting. When it comes to social media, he's had the most success on LinkedIn and Twitter. One tip Jeff shared for social promotion was to write good excerpts of your podcast and create "quotables" - audio snippets that can be embedded into social posts. If you have guests on your podcast, don't be afraid to be direct and ask them to promote it for you. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the Come Alive Creative website Visit Jeff's personal website Follow Jeff on Twitter Connect with Jeff on LinkedIn Read Jeff's article on How to Grow Your Podcast Audience Listen to the podcast to learn the strategies and tactics for successful podcast promotion. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. My name is Kathleen Booth, and I'm your host. This week, my guest is Jeff Large who is the owner of Come Alive Creative, which is a podcast strategy and production company. Welcome, Jeff. Jeff Large (Guest): Hello, hello. Jeff and Kathleen having a blast while recording this episode Kathleen: Glad to have you here. Jeff: Yeah, thanks for having me. I'm glad we got to connect in this fashion. Kathleen: Yeah, it's a little intimidating because you know, I kind of do this podcast, but I wouldn't call myself a podcasting pro, and I'm interviewing the person who teaches and helps other people do podcasting well, so I hope I don't mess up. Jeff: Oh, the feeling is mutual because you told me how many stats I need to have prepared to actually be beneficial for your audience, and so fortunately I've been working on an article for the past four hours this morning that have all to do with the numbers, and I'm hoping I can just remember most of it offhand. Kathleen: Well, it's not a test, so we'll talk through it, and we're going to get through it, but I'm really excited to have you because I've had a few other guests on who have talked about podcasting and this podcast is all about inbound marketing and podcasting itself is a very interesting tactic or channel that you can use for inbound marketing. But we tend to have focused on why you should podcast in and of itself, being a guest on podcasts. What I think it's still interesting and selfishly why I wanted to have you on is that it's one thing to do a podcast or to be on a podcast, but it's kind of the whole old the tree that fell in the forest analogy. If you do a podcast, and nobody listens, what's the point? And so, I've always been interested in the topic of promotion and that's something that you've done a lot of work on, you're doing more research on and advising clients on, so I'm going to pick your brain and extract all the good knowledge you have on podcast promotion today. Jeff: All right, excellent. About Jeff Large and Come Alive Creative Kathleen: Maybe we can start out, and you could tell my audience a little bit about yourself, and Come Alive Creative, and how you wound up specializing in this because it's a very interesting niche field. Jeff: Okay. What would be most beneficial? Because obviously there's a huge part of anyone's story. Kathleen: Well, let's start with you talking about what Come Alive Creative is and what you're doing now, and we can go from there. How about that? Jeff: Oh, okay, the short story on Come Alive, and the short story on me for probably the most recent context is I originally was a teacher, formerly trained, just a couple classes shy of my Masters. Probably ... I think we've been running about five or six years now. Come Alive started off as a web dev and digital marketing agency, went through a few different rounds of nicheing in different areas over the years like E-commerce in some different spots. And then finally about I believe it was 2016 it was about two-ish years ago now, two-ish or three-ish years ago, that for a variety of reasons decided to niche down just on podcasting, and so we off-boarded all of our clients. We only had maybe one or two at the time that were actually getting podcast services from us. And so we got rid of everyone, kind of started fresh, rewrote the site, did a bunch of things along those lines, and so since then have been specializing on the podcast strategy and production side of things. Kathleen: Great. I mean, it's amazing to me just how podcasts have exploded in the last few years. It's good and bad, right? It's good because there's so much great new content being created, but it's also bad because there's a lot of people who are just running into having a podcast because they think they need to and kind of taken this check-the-box approach. And so, while there's also a lot of great new content, there's a lot of new crummy content that is being created without a lot of strategy and thought behind it. So I do think it's interesting that you work with clients on the strategy side as well. Jeff: Yeah, yep. Kathleen: So, when it comes to podcast promotion, again, we're not going to spend a lot of time talking about why you should podcast or what your podcast should be focused on, or from a technical standpoint how to do it. Assuming somebody already has a podcast, and they would like to get it in front of a bigger audience, they would like to grow their listener base, can you talk me through some of the different ways that you approach that with the clients that you work with? Jeff: Okay. I think in order to do that well, this is a massive topic. Kathleen: Yeah, it is. Jeff: So, let me give you some maybe boundaries, and then we can explore what's most interesting. You want to think about it in terms of before you launch and after you launch. You want to think about it in terms of specific actionable things that you can do that there's really no ... there's no definitive this is the best way to do it type of guide. It's more of like, this is what we know from experience and research. And then there's also the elements of are you marketing to people that are already listening to podcasts or people who are not already listening to podcasts? Kathleen: Ooh, that's a good point. Jeff: So, I mean we can tackle any of that. What's most- Promoting Your Podcast: Before The Launch Kathleen: Let's start with before the launch. I think I like that approach. Jeff: Okay, so before the launch, hands down the thing that I'm always going to ask any prospect that comes through our funnel is, "What is your goal and who is your target audience?" And so with those two things, those are just defaults for me to good marketing and depending on what your goal is, can change the success, or the quote unquote success of your podcast where I think by default a lot of us just go to, "Hey, I want as many downloads as I can get." And I'm going to ask the question why, because it's not always the case. Sometimes you don't need reach, you need engagement, or you need these other things depending on what those goals are. And then secondly, we have to know who we're talking to in order to best cater to them, and for those types of things I could take a lot of nods from say, Andy Crestodina and his work at Orbit Media. I appreciate Joanna Wiebe in CopyHackers, Liana Patch talks about this a bit, Keeley Moore. There's a lot of really good marketers and copywriters that talk about the need for surveys, research, dig through those book reviews, review Quora. What is your industry or your topic talking about, and educate yourself in a way that instead of just waking up and going, "Hey, I got this great idea," and putting it out there in the wild for your article or your cast or whatever happens to be, but you're actually making informed decisions based on what they want to know and what will best serve them. Kathleen: Yeah, it's so interesting, you're the second person I've spoken to whose talked about looking at book reviews as a way of doing market research, and that's an approach that I think very few people do, but it's a gold mine. Jeff: Mm-hmm (affirmative). Yeah, it's crazy. I can tell you, say for one of our casts just in the prelim stage, it's really important really at the end of the day to vet these ideas. The more that I can guarantee success before I ever spend a moment or a dollar on anything, the better off obviously I'm going to be. And so, one of the casts that we've recently created was geared towards digital marketers, and I know you and I talked about this a little bit beforehand, but ways that I was vetting it is that I'm looking at where I'm getting my content from. I have the unfair advantage of I've already interviewed a lot of digital marketers on my own podcast, and I can see the analytics of whose episodes resonated better than others both in terms of the person that I had on, and the topic they were talking about. So, I'm able to gear stuff around that. Because of that, I had relationships with these people, so I interviewed, sent a couple really basic questions to kind of get me started in terms of what is the problem you're actually having as a digital marketer, got feedback from probably a pool of maybe 15, 20 different people that I sincerely trust. And so, it was for me very quantified data. And then from there, as I introduce other ideas that might not be featuring these particular people, or exactly addressing their problems, I'm going on Amazon and looking at okay, what are the top book reviews? Say one that I'm reading right now ... One Page Marketing Plan, I had to look at the shelf, is one that I'm going through now. And that has, at this point, it might have over 1000 five star reviews. And so, I know I'm pretty safe to feature information from this book on this podcast because it's already getting ... it's highly received in that way. And so, just doing that, and then additional things that we did were look at Quora, just look through the different areas that I know these people are hanging out, and figuring out what is it that they need listening to these other episodes, and vetting the ideas before they ever get created as much as possible. Kathleen: Yeah, that's a great point. I actually had a podcast before this one, and I was, at the time, completely guilty of what I talked about earlier which is thinking I just need to have a podcast. So, I went and created one, and there was no strategy behind it, and it was fun to make and all, but about 15 episodes in, I saw the writing on the wall that it was time consuming and wasn't going to get me the results I was looking for. And so, that was a big lesson learned. When I created this one, I did a lot of what you were talking about, which was really thinking through who am I trying to reach with this, and what is the outcome that I would like to have at the end of the day. And it has produced a far more sustainable, and much more gratifying podcast to create because I'll be honest, in the early days I did nothing to promote this podcast. I just did it, and put it out there. And I mean, I might've shared it every now and then on social, but it was a pretty lame and lackluster promotion strategy. But it still got listeners, and I think that really proves the point that you talked about which is that if the underlying premise is sound, and the strategy is sound, that in and of itself will solve for some of the challenge. Jeff: Yeah, yeah. And I mean, even to that note, what this really comes down to is it doesn't matter how good your promotional strategy is, if you don't have a good product, you're promoting not a good product. And you're going to be limited in that way. And so, that's why for me, it's so key. I think you could easily get analysis paralysis and spend too much time, and there still is that shipped is better than perfect type philosophies that you need to cross reference it against. But at the same time, we need to make the best possible product we can, both from a technical standpoint, that content standpoint, a listening standpoint, there's a lot of factors that go into what makes up a good cast before we can realistically have that conversation about let's promote it. Podcast Promotion: After The Episode Kathleen: Amen. Yeah, the best marketing in the world can't make up for a terrible product. I could not agree more. Let's say there is someone who has put that work in on the front end, on the strategy, and they've got a really solid concept and topics, and format, then what? When you think about the episode is made. Jeff: Yeah, see this is where it gets kind of crazy. Which route should we go now? Do we want to think about it in the context of ... actually, let me flip it back on you. Let me ask you a question. What kind of cast is this? Is it a narrative style cast where kind of public radio-esque? Or is it going to be an educational based type podcast, maybe interview like what we're doing now? Kathleen: I mean, I would say my audience by and large is, if they're podcasting, they're podcasting to establish thought leadership or drive leads for their business, so odds are it's the second type. Jeff: Okay, yep. And that's fine. That's good for context, because the way that you would approach those would be drastically ... ah, maybe not drastically, that's kind of a big statement. But they would be different. That plays into more of kind of holistically, and I don't think I need to touch on it as much, because it doesn't affect ... when you're niched, it's not as important but there is this element that we need to consider from the people that are already listening and that are already kind of podcast advocates, and then there's the people that are not. And the thing that we need to realize is that it's around one and four Americans are currently listening to podcasts. And then there's actually a fair amount of studies that are being released, and I don't have these numbers off the top of my head, but I know Australia's done some work, I think there's been some work recently in Europe, and then also I have an acquaintance of mine whose done a fair amount of work even in South Africa in terms of listenership across the board. And overall, we're looking at growth for sure, but when we're realistic with ourselves, most people don't listen yet. And so, for me, when you're in it, it's really easy to think, "Podcast, podcast, podcast." But that's just not the case. And so, when you are doing shows that need to appeal to numbers, that need to appeal to reach and quantity more so than just the quality of audience, we need to start thinking about where are those people who are not listening? What can we do to make them able to listen? And just really broadly speaking, I mean, it's everything from ... I know they've done certain more popular shows might pull out billboards, and it could just be like a kind of a fancy, more movie style image with the simple title, and then there's a very, very easy call to action, like listen on iTunes. Or listen on Apple Podcast and there's that logo. Or it might be fliers that you hand out at an event, kind of like guerrilla marketing style stuff. But it's just realizing where are those people who aren't listening, and how you pull them in. I think for me, a big piece of my own personal background is literature and language, and I think language matters a lot because there's been ... Triton Digital slash Edison Research put out this video, I think it's gotta be available online somewhere, but they played it at Podcast Movement this past year, the one that was in Philly, and it was these interviews with people who have never used a podcast before. And even that was super entertaining just to see how they reacted. And when you use certain language, like "subscribe to my podcast" versus "listen to my podcast", subscription has this connotation that I need to pay for it- Kathleen: Oh, that's interesting. Jeff: Yeah. It's stuff like that, that we just take for granted because we're so used to vernacular, and we're so used to the jargon that goes along. But for somebody that's hitting it for the first time ever, they're like, "I don't have a podcast app." And then we ask, "Do you have an iPhone?" And then they're like, "Yeah." And then we say, "Yeah you do, let me show you which one it is." And it's those kind of things, it's more of a usability. And so, we have to think about it really just dumbed down to if you have not interacted with this medium before, how can we talk about it? How can we present it and walk through? And maybe it's just you taking a couple of seconds on a social video that you put out there of like let me show you how to subscribe to my cast. And then you screenshot it, or whatever you're going to do. And it's simple things. And so, I think that's hopefully enough in that realm. Do you have any questions there? Kathleen: No, that makes a lot of sense. And I think people do forget to think about that, that we are so deep into this world of digital marketing and the lexicon around it is something that we're used to using. I had this realization this past two weeks, because I hired somebody new for my team. IMPACT is a digital marketing agency, we all do our marketing speak all day long. And the person I hired is actually going to be working on our content, and he does not have a marketing background. He has a writing and editing background. And we were like, "Perfect, that's what we need you to know. We can teach you marketing." But it was easy to forget, and in the first two weeks that he came on board, we're throwing around terms like SEO, and TOFU for top of the funnel, and he was just like, "What are you people talking about?" And it was a really good reminder that all this stuff that we talk about every day, and the language that we're used to using is not something that the average person uses, or is even familiar with. Jeff: Critical. Kathleen: Yeah. Jeff: Absolutely critical. So, all that stuff to say is just something you want to consider depending on who you're going after. So, it absolutely comes into play when we're talking about large project that need high amounts of downloads to justify when you are doing more of the story and entertainment style pieces. But I will say, we've spent, even as a company, we've spent a lot more time in what you're talking about. This thought leadership. A lot of the times, people will come to us because they want to build authority in the space, or thought leadership. They're trying to drive interest around a service or a product. They might want to convey say, the company culture, or have that inside look if they're like ... We have one company that we're courting right now, they do a lot of work with Advise financial advisors, and so they become the backend and they really like their culture, and they think it's good in that sense. And so, they want to be able to sort of pull back the curtain and show that to other people. And so, there's all these more niche reasons to podcast. We have another one, for example, it's geared towards ... we're in the middle of producing it now, it's in the healthcare space. It's geared towards specifically CDI, which I don't even remember off the top of my head what it stands for. It's like clinical documentation improvement, I believe? And so, basically how are doctors and nurses writing down the notes of when you're sick and you go tell them your symptoms to make sure that they're accurate and being tracked properly, and submitted to insurance properly. And so, it's like there's very niche audiences we're dealing with here. And so, that's why all of a sudden it doesn't matter if we appeal to the masses, we need to appeal to the right people well. And with that, there's again, a variety of things that we could touch on. And I want this to actually be helpful for you too. If I was going to do the shortlist, things like being consistent, guesting and cross promotion, leveraging the other aspects of our medium, so not only just the audio but the visual and the written, looking at things like our call to action, considering other aspects like accessibility, the networking pieces, repurposing content. There's a lot of areas we can dive into. So, again, lead the way. Where do you want to go? Podcast Promotion: Show Notes Kathleen: So, I'm gonna be selfish, as I usually am. It's funny, once I had a guest who came on and she said, "Is this really just a paid consultation in disguise?" And I was like, "Why yes, it is." So, selfishly, one thing that I'm really fascinated by is show notes. And there's a lot of content online about show notes, but not a lot of it is actually really helpful in terms of what some of the best practices are, and why you would do them? For example, we have five or six podcasts here at IMPACT, and the way we do show notes for each of them differs dramatically. In my case, I happen to transcribe fully the audio from my podcasts, and I have a complete transcription, but then I have like a summary at the top, if you will, for those who don't want to have to read the whole thing. Then we have other podcasts that don't have any transcription, they just put the main links, the key points, et cetera. I'd be interested in hearing you talk through kind of the pros and cons of some of the different approaches, and if there are certain approaches that work better when it comes to actually helping promote the podcast itself. Jeff: Okay. If we're looking at it from a copy standpoint, let's set the stage with what aspects we're looking at. So, for me, and anytime that we're approaching these, you gotta think about it from your title. That's obviously very self explanatory. You have to think about it from the excerpt and the summary, and so this is usually that shorter portion that when we're talking about websites is just that tiny excerpt that if you feature the post, the website post on the front page, like it's just that little snippet. Sometimes you automatically pull from the full article, sometimes you have a designated thing. It's also the piece that gets used on most podcasting platforms, so the distribution networks when you pull it up in your app, or if you're just searching Apple, or whatever it might be, or Google, it's that small snippet that explains what's going on. And then there's the actual show notes portion. And so, this is the element that would be usually associated with the post if you're putting your podcast, own episodes on your post on your site, or if you have the more filled out version on, say, if you're using a hosting company like a Bluehost or a Simple Cast, or whatever it might be. And then actually, the last part too where some people lump these two things together is the transcription. And if you decide to include that. So, again, for me, one of my big things that I like doing is I like learning from everywhere, and I just think certain people do stuff better than others. And so, for me this no longer becomes a podcasting problem, it's more of a copywriting problem, and I would default to most good copywriting practices. And so, again, some of those people that I mentioned earlier, like Andy, like Crestodina, or Wiebe, or these others, would be who I'm taking my hints towards. Or from, rather. And so, things like say, the excerpts. For me, these normally have to be brief, they should be engaging. You have to take it from the standpoint of somebody's just scrolling endless amount of content, what is going to grab your attention? And there has to be some sort of combination between a well written headline that represents the episode well that makes a promise and delivers on that promise so people learn to trust you, and then that excerpt should fill that out a little bit more. So, I get my attention caught by the headline of oh, this kinda fits the itch that I have right now, and then I can read that excerpt and go, "All right." Because for the majority of us, let's see here, I want to say mobile usership is a lot. I don't remember the number off the top of my head, but mobile ... the way that we're listening is more on mobile than anywhere else. Kathleen: Oh yeah. I believe that. Jeff: Yeah. And so, there's also been even a 10% increase over this past year in smart speakers, and so you're actually not even hitting any copy in that regard. It's usually you're already signed up for it, or you're seeing it through the app site. Actually, I take that back a little bit. But those are the kind of things you want to think about there. When it comes to the show notes themselves, again, this is where normal good writing practices come into play. We want to pay attention to things like keywords, and key phrases. We want to actually be leveraging anything that's going to positively influence our SEO. And so, for that type of stuff, I'm going to, again, default back to probably the work that your team's doing. Places like Yoast Blog, Moz Blog, different people that are actually companies and people that are authorities on SEO. I appreciate a lot of the work that say, even Donald Miller is doing with StoryBrand, and how he lays out ... It's more of a holistic website thing, but it's still just good in terms of conveying things well. And then last, and I think that one of the places that are really interesting for me is transcriptions, because there's this what I would consider a fallacy around if you have your transcriptions that you get better SEO. And I would argue, from everything that I've seen, that's not the case. Normally the way that we speak as humans, it doesn't lend itself to good SEO by any means. But we still, I would argue, want them. And I'll confess that not all of my podcasts have the transcriptions, but from an accessibility standpoint. And so, I had a really great conversation a while back with Kate Pescal. She's a professor out of Barcelona, and she actually does a lot of work with Epic Games, they're probably best known for Fortnite on their- Kathleen: Oh yes, I have a 12 year old boy. I know all about it. Jeff: Exactly. And so, she does a lot of transcription work for them, and she's just a disability expert. And so, even some of the stuff that she mentioned to me is that roughly like 20% of adults living in the US and the UK have long lasting disabilities. Often times there's some stats that say 70% of disabilities go completely unnoticed, so you're not even realizing you're having them. Not to mention the fact that we're sometimes in situations where we just can't listen. We might be at work and we're not able to listen, but we want to see this episode or this interview. And so, transcriptions really, from my point of view, should be utilized more as an accessibility piece, and more as an angle of inviting more people to come in and actually consume this content in a non-traditional way, or just a different way if they don't have access to that audio. Kathleen: I could not agree more. Now, I am biased because I transcribe my podcasts, so obviously I'm already coming at this from that angle, but ... You hit the nail on the head as far as I'm concerned, because yes, there is an accessibility issue that if you're really invested in making your content available to everyone who's interested in listening, the transcription is ... I think it's essential. But I just know myself, and what you said resonated about people can't always listen. It's not even just that people can't always listen. I am a really impatient person. This is ironic, because I create a podcast. And I do listen to podcasts, but I only listen to them if I'm someplace where I can't otherwise be productive with my ears. And what I mean by that is I'm at the gym, or I'm grocery shopping, or I'm vacuuming, or I'm mowing the lawn, my body and my hands are occupied, but my head and my ears are not. And so, it's like, "Oh, I'll listen because this is a way to be more productive with the time I have." If I am at my desk, I never, ever listen to a podcast at my desk because I'm doing stuff. But if a podcast comes across my radar at work, and I think, "Ooh, there's something important in there that I want to learn", I actually really like to be able to just quickly visually skim the transcription to get to that section where I think that important content might be, because I'm a much faster reader than I would be able to listen to something. So, for me it's like just a quick and efficient way to get right to that ... zero in on that point and then be done. Jeff: Yeah. Are you a one and a half or two times speed person when you listen? Kathleen: Yeah. I listen to Audible books on like 2X speed. I'm super impatient, so ... But podcasts I don't, actually. Podcasts I listen at regular speed. Because again, I'm stuck at the gym or I'm mowing my lawn, and it's like, "Well, I don't need to be fast." It's really like business books that I listen to at 2X speed because I wanna just get through them. Jeff: Yeah, that makes sense. Kathleen: But no, so that's very interesting. And I have had people reach out to me and say, "Thank you so much for having a transcript. It made it easier for me to consume this." So, there is something to that. Another thing that I'm wondering about with respect to this topic is, I did just see in the news in the last two weeks that Google has announced it's going to be indexing podcast episodes more now. And there's some new structured markup language around podcasts. Does having a full transcript help at all with that? Or is that really more around the schema markup that you're using? Jeff: I can not, at this point, speak authoritatively on that. So, I don't know regarding the transcript aspect. With the way that everything is trending, I don't ... you wouldn't be hurting yourself by any means to have a transcript. In terms of what I do know of what currently exists, and even some of the ways that I've seen Google play this out, it is more to do with that podcast schema. A lot of the times depending on how you have your podcasts set up, whether it's through these hosting companies or say you're running like a WordPress based blog and you have a Seriously Simple plugin, or you have say the PowerPress plugin, like a lot of them will just automatically handle that for you, so you don't even need to worry about it. And most of the time it's happening and you don't even realize it's happening. But it is quite unique, because you're going to start to see, and I've already seen it a bit, where you search even a particular cast or episodes, even the way that Google will return it in terms of listing them all and it's not just the standard what we're used to of link, and then metadata of an article. And so, it is quite fascinating, and even to your earlier points of everybody's jumping on this bandwagon, I think this is one reflection of stuff's moving quick. We're still kind of at the beginning of the wave in my opinion with all of it, even though it has grown a lot ... in popularity. But some of these software changes, from many major players, like they're having really good positive effects for people that are doing this type of work. Kathleen: Yeah, it's crazy. I mean, so I've hosted my podcast on Libsyn, which stands for Liberated Syndication, for those who don't know. And it has its pluses and minuses. One of the pluses being it makes distribution really easy because I just pop it into Libsyn, and then it shoots it out to Apple Podcast, to Spotify, and Spotify being another one of those ... like if people aren't aware, they are making a huge play in the podcast space. Jeff: Yeah. Podcast Promotion: Where To Host Your Podcast Kathleen: Yeah. I mean, there's going to be more competitiveness soon as far as who owns the world of podcasts. So, you know, do you generally ... with your clients, do you generally recommend a particular host? And software for distribution? Jeff: For me, in terms of ... you gotta think about it in a couple different ways. And this, I don't want to get too far into the weeds, but you have the area of where your podcast audio files are living, and that happens to be your media host. And so, again, if you're not as familiar with this space, your website's hosted somewhere. It's on servers somewhere. And the same way, your media files for your podcast need to be living somewhere, and you want a dedicated media host just because it's their designed to do. They're designed to be reliable, and to send it all out to everyone no matter where they are in the world equally, and like all of these things. And so, it's just a more foolproof solution than trying to throw it on your shared hosting server or something and crash your whole website and like four other people's sites too. And so, it's stuff you need to keep in mind. From the hosting standpoint, I don't think there's right or wrong. Again, I've used a ton of them, and so I don't ... I have only ill thoughts on maybe a few, which I'll just keep to myself because I'm not a huge fan of throwing people under the bus. But what I will say is that we primarily, if I can choose, which we can fortunately, most of the time, I'll encourage my clients to either use Simplecast, or Megaphone, depending on what they need. Simplecast just recently released a 2.0 version, and I will say there were some bugs that they've been working out, but they're getting a much better handle on it. I've been able to interact with their CEO, Brad, multiple times now. He has a really, really good team. I appreciate his own vision. The analytics that they're getting into are extremely detailed. It's types of things that we haven't been able to do in the past with the nature of how an RSS feed works, where most of the time the only thing that we got to understand was like who maybe downloaded this and where were they were like the stats that we got for a long, long time. Where now, they're actually able to use the tech that they have to diagnose individual users, kind of look at heat maps in terms of when people are dropping off on episodes. They're doing some really revolutionary stuff over there. And then the other one would be Megaphone. And I appreciate them because they have capabilities of doing targeted ads, and so traditionally speaking, when you have an ad on a podcast, like if you take that route, whether you're doing some self promotion of your own products or services, or you're actually having paid sponsorship, it becomes a lot more appealing because you normally would just hard edit whatever that ad was into the episode itself. And then it's just there forever. But the way that Megaphone approaches it is that you're able to target your ads. And so, you have the episode as-is, you designate spots within that episode of where you want the ad to show up, and then from there you're able to customize it based on the listener's geographical location, based on date ranges, based on whatever that episode happens to be, and you could have, say ... For example, we have a couple of my clients have large company sponsorships that might be doing multi conferences across the US. We can target it so people on the East coast are receiving an ad for conference A, and people on with West coast are receiving an ad for conference B based on- Kathleen: That's cool. Jeff: And so, it's stuff like that. And so, those are kind of the two major reasons why I like those particular hosting companies over others. Podcast Promotion: Social Media Kathleen: Nice. Now, what about social media? How have you seen podcasters use it successfully to get more people listening to their episodes? Jeff: I'll give two shorter stats. I'm not going to be able to speak on that one super well. I can tell you that from the recent Edison research, it looks like podcast listeners are more active on every social channel, and so some of the data that they've found is that 94% of podcast listeners are active on at least one channel, versus 81% for the entire population. And so, they got a big of an increase there. In terms of actually using it, that's not an area that I've personally spent a lot of my time. I inherently dislike social media. It's just a personal bias. And so, for me, the things that govern that is our actual ... our team runs a lot of that. We will often create the assets that are being used, and so whether we're talking, like for example, for most of our clients, the way that we write our show notes, and the way that we craft our excerpts and these different pieces that we're talking about, is intentional so it can be repurposed in other places. So, the excerpts, we'll write them in a way that it makes sense to have them on Apple and all these different distribution networks, but it also would make sense to include them in, say, like a newsletter. Of hey, here's this episode. Let me tease it with the title, and whatever, pulled straight out of the copy that we got from Jeff's team. We'll often pull quotables. And so, those can be used in multiple ways, whether you're just straight quoting the person, and then putting that out on your social media platform of choice. It might be using that, knowing where it is, timestamped wise in the episode so you can pull the audio and create what's ... a lot of people refer to them as audiograms. It's basically a kind of a mock video version. It's just the audio, and then you put a little visual. Normally people, you'll see it's like a square, and you'll see the audio wave files kind of going up and down as they talk, and there's different ways to promote that. And the idea is like oh, cool. I like that little snippet, I want to listen to more. Depending on the platform, we'll get intentional with like, say if it's LinkedIn, it usually is helpful to have my host or whoever is the person running that particular cast, give a genuine reflection of say, like hey, I interviewed this person, and I really appreciated these aspects of the interview, or the transparency here, or I disagreed with him here, and if you want to listen to more, here's the link. And so, there are tactics that we're using that work, but again, I would default to some more of the definitive people in the social media space, and then seeing what we could pull from them in order to make this a best practice. Does that make sense? Podcast Promotion: Repurposing Content Kathleen: Yeah. And you had talked earlier about the potential of repurposing podcast content. Is that kind of what you're talking about here in terms of the quotables and things like that? Jeff: Yeah. Yeah, for me, just recycling content period is so important, and so necessary. What we'll often do is create a single piece of content, and then just put it out there. And maybe if we're lucky, we'll reuse it in one or two different ways where you kind of have the generic oh, go listen to my new episode, or hey, this podcast got released here. But the reality is, is like there's so much that we can learn from it, and on top of it, our listenership or just humans in general, we learn in different ways. Very much like we already talked about with the transcriptions. Sometimes we want to read, sometimes we want to listen, sometimes we want to set. And it's a matter of tapping into these different styles, coupled with all the different technology that we currently have in terms of communication with social and all these different funnels and forms, and ways that we can talk to people and getting creative about how can I take this piece of content and really use it to its maximum potential and trying to have it in all these different places? And so again, generally speaking, a rule of thumb for me is if I can't reuse this piece of content, whether it's audio or written or whatever it is, that I'm about to create, in at least three ways, I won't do it. Just because I want it to go that far, and I want to be smart about it in the beginning. Kathleen: Yeah, that makes sense. People talk about that with content in general. If you're going to write a blog, you should spend at least as much time promoting it as you do writing it. And I think a lot of content marketers get that wrong. They just think that they need to pour their energy into building the thing. It's the whole Field of Dreams, if you build it, will they come? And while it might've worked in Field of Dreams, it doesn't work as well in the real world. Jeff: It's tough. I had a really good conversation just the other day with a marketer friend, and he was just saying, "The longer we wait, the harder it is." Kathleen: Yeah. Jeff: And been the case, if I would've started podcasting five years earlier than I did when I actually did, I would've been that much further ahead. And so, it's a matter of acting faster, but also like you just said, acting intentional. And knowing what we talked about, like from the beginning of our conversation, of knowing who we're talking to and what they care about, actually creating the content and sharing it in a way that makes sense, and then having a plan once it's live, to get it to the right people. So, I don't know, it's a big process, for sure. Podcast Promotion: Leveraging Guests In Your Promotion Strategy Kathleen: Any particular tricks or tips for podcasters like myself, how have interview style podcasts in terms of how you can leverage your guests to help with promotion? Jeff: What are you doing now? Kathleen: Let's see, what do I do? Well, I tag my guest in LinkedIn and Twitter. When I post the episode, I send them an email with the link. I create graphics for an Instagram story where I tag them. I usually pull out what you refer to as a quotable, and I create like a meme, and I'll put their quote maybe along with their picture and their handle in that and tag them in that post. I'm playing around with a lot of different stuff. Jeff: Mm-hmm (affirmative). Where have you seen the most benefit? Kathleen: Well, some of what I'm doing is too new to say. Like the Instagram stories, I just really started that a few weeks ago. I definitely have seen a lot of benefit from tagging people in LinkedIn. Just because the way LinkedIn's algorithm works. What I've found is that not only does that person see it, but a lot of their connections see it who might not have previously been listening. Jeff: Mm-hmm (affirmative). Yeah. I think a couple things, I mean even with what you're telling me, a couple things come to mind off the top of my head. For me personally, this isn't the case, say for all of our clients, because we have different clients with different target audiences in different places. But for me personally, I get the most success from, say, LinkedIn and Twitter. Part of it is because I'm most personally active on Twitter, and then in terms of a networking standpoint, LinkedIn just makes sense based on the way that the platform works. We'll utilize it in ways that I mentioned in terms of LinkedIn tends to be a little bit longer, tends to be a little more reflective, highlights the things that actually happened. Again, making promises and delivering on those things don't make anything ever clickbaity, or you'll lose everyone's trust super fast. And in particular, with Twitter, and the thing that I would even caution is that a lot of the time, it's easy, and this is something that I talk to my team about at times too, for our own internal promotions, it's easy to say, "Hey, I have a new episode with this guest." Well, the reality is, going back to language, nobody cares. Why is it engaging? And so, the medium doesn't matter. It's the same thing like, if a client comes to us to make a podcast, their pain point is sort of that they can't make it, but they're trying to get something else. Like we said, thought leadership is a huge thing. That's the end goal. Nobody really cares of I'm achieving that via audio, or written, or visual, or whatever. It's a matter of getting to that end goal. And so, in the same way, people don't necessarily care. Like I'm going to listen to a podcast because it's a podcast. We listen because we want the story. We want to know what we're getting from it. And so, when you present these things, talk about it in a way that actually highlights the person, their achievements, why the interview is interesting. And then I think the other piece too, and I haven't received it yet, because obviously we're just recording now. But the email that you send out as a followup, one of the things that I picked up from Dan Misener, from Pacific Content, and he has a really good course ... he has a couple courses on Creative Live, but he has one about growing your listenership. And it's this idea of we'll default to like, "Hey, do me a favor and promote this if you want to." The reality is, invite them in. Go, "Hey, this episode was awesome. You're going to want to promote it. I'm also doing you a favor." And don't come across like, condescending. But it's like, "Hey, this is what my team's doing." And you list everything that you just told me. We're going to promote it here, here, here, and here. Here's the link, do what you can to promote it on your end. I'd really appreciate it. Kathleen: Yeah. Jeff: And have a clear confident call to action for your guest of do your part, too. Let's make it beneficial for the both of us. Let's make it happen, and then have that proof of this is what we're doing because it matters. This stuff's important, get it out there. Kathleen: That's a great point. And it's like any marketing or sales, right? You have to have a good call to action. If you don't ask someone to do it, how are you going to expect that they're going to take any action? Jeff: Yeah. Kathleen: Love that. Well, that's all really good advice. Kathleen's Two Questions Kathleen: I know we're running short on time, so I want to make sure before we wrap up I ask you the same two questions I ask all of my guests. Which is, when it comes to inbound marketing, company or individual, who do you think is doing it really well right now? And I'd love if you would pick somebody who's doing it well with podcasting. Jeff: [crosstalk 00:43:56]. Yeah. Who I just mentioned, Dan Misener at Pacific Content, two of the companies that I look towards and appreciate what they're doing in this space would be Gimlet Media, so Alex Blumberg and his team. And then Dan, and he's got several other team members, but Dan tends to be more of the public face of their company for Pacific Content. Gimlet is just out there doing it. They're just making it happen, and they're producing some amazing shows, and they have a terribly unfair advantage from like a radio production standpoint and the fact that Alex worked with Ira Glass and these just legends in the radio space. Puts them up there, and I've been able to work with some people on their team, or ex people from their team, and they're very talented. And then Pacific Content, Dan is hard to keep up with in terms of producing very quantified legitimate content in terms of how podcasting is working, and I reference his articles probably more often than I should, in terms of getting good data and feedback and seeing what he's analyzing and looking at. And both of those companies I think are very talented. Kathleen: Ooh, I can't wait to check out ... I'm familiar with Gimlet Media, very familiar. But I can't wait to check out Pacific Content, that sounds like a really good one. Jeff: Yeah, they're great. Kathleen: Second question. Digital marketing is changing so quickly. The world of podcasting is changing so quickly. How do you stay up to date? Jeff: I like learning, like I said. Have you ever taken the strength finder's test, from Gallop Poll? Kathleen: Yeah. Jeff: Okay. My number one is learning, and so by default, I'm usually just reading and listening, and doing all that a lot. I have simple, more like some maybe more tangibles that would be helpful for the audience. Like if I want a book, I normally just buy it. I take the whole Ramit Sethi thing of like ... what are you out, like 10 bucks, 15 bucks if it didn't go anywhere? But what do you gain? Potentially, a ton. And so, I'll just buy books. I'm a physical book guy. When I see articles, I have Pocket, just capture them all with Pocket is the way that I kind of manage all that. So, I'll see articles, often can't read them in the moment, but load them up into Pocket and then I'll just take time later to kind of skim through, and then I would say huge piece of it is just being able to talk with awesome people. Like yourself, like the people that I'm able to have on my cast, going to conferences, networking and that regard. And just really putting people in the network on the forefront of what we're doing, and taking time to meet new people on a regular basis. Because honestly, a part of it is just because I'm giving this off the cuff, I didn't anticipate answering that at first. I think that's the biggest thing is just being in contact with really good and really smart people on a regular basis. Kathleen: Yeah. Absolutely. That's why half the reason I have the podcast, it gives me an excuse to talk to people like you and learn from you. It's a great reason to get in touch with people you otherwise might not have any reason to do so. Jeff: Yeah. Kathleen: Well Jeff, thank you. I have learned a lot. And it's such an interesting topic. So you said in the beginning, there's so many directions you could take with this, and it's such a rabbit hole you could travel down, but I think for me, one of the biggest takeaways I got out of the conversation is just how important it is, is the foundational stuff. How before you even get started making sure that you've thought through your strategy, your audience, your targeting approach, and that will solve so many of the headaches that otherwise would come later on. Jeff: Yeah, yeah, I would agree. How to Connect With Jeff Kathleen: Well, thank you again. And if somebody is listening, and wants to learn more, is interested in connecting with you, what's the best way for them to get in contact? Jeff: I'll give you, I will say, two places. I'm going to break the rules of the one call to action. Either my company website, comealivecreative.com, or if you want to check out my personal hub, it would just be my name, JeffLarge.com. And both those sites link to each other, so it'll be pretty easy to find once you go to one or the other . Kathleen: Perfect. I will put those links in the show notes, and if you are listening, and you enjoyed what you heard, I would love it if you would leave a five star review on Apple Podcasts. And if you know somebody who is doing kick ass inbound marketing work, tweet me at work mommy work, because I would love to have them as my next guest. Thanks so much for joining me, Jeff. Jeff: Thank you.

En NotiPod Hoy ☑️ El esperado lanzamiento de Luminary, un proyecto que viene con 100 millones de dólares de financiamiento, ha sido descrito por algunos en la industria como podcast 'war' y todo por un tuit que enviaron en donde dicen "los podcasts no necesitan anuncios". ☑️ Meg Goldthwaite, Directora de Marketing de la NPR, ha contado cómo se han adaptado al Podcasting y cómo se han convertido en el principal productor de contenido de podcasts durante los últimos tres años. ☑️ Patreon lanza nuevos planes para creadores de contenido, con precios más altos para nuevos clientes; los existentes no pagarán ni un centavo extra.  Las nuevas tarifas seran efectivas el 6 de Mayo. ☑️  Spext es una nueva plataforma "todo en uno" para conversaciones de voz, transcripción automática y edición de voz que te permite conseguir un contenido útil de una manera más rápida.  ☑️ Cómo obtener beneficios de tu podcast. No basta con tener un podcast con buen contenido para conseguir ingresos, también es necesario proponérselo teniendo claro qué pasos seguir. ☑️ Plink, es una nueva tecnología de enlaces inteligentes que envía a tus oyentes a las aplicaciones de Podcast preinstaladas en tu dispositivo. ☑️ ¿Qué pasa cuando Apple coloca tu podcast en su portada? Dan Misener de Pacific Content cuenta su experiencia personal. ☑️ Si estás sufriendo de Burnout, necesitas tomarte unas vacaciones para mejorar tu podcast. Conoce que hacer para evitarlo. ☑️ Headliner, un sistema para convertir tus clips de audio en video y así hacerte más competitivo en el medio anuncia nuevas funciones. ☑️ Los altavoces inteligentes venderán más unidades que las tablets en un futuro cercano. ☑️ ¿Sabes cuándo usar un micrófono externo o una grabadora para hacer podcasts? Es posible grabar un podcast con el micrófono integrado em iPhone, sin embargo, no siempre es posible lograr buena calidad. ⏯Podcast recomendado: El teléfono rojo. Es un podcast de política internacional que conduce Ignacio F. Vázquez.

Dan Misener from Pacific Content expounds on his prolific experience and expertise of trying and testing podcast ideas.

A little story from Dan Misener designed to help us understand IAB compliance and podcast metrics.. Visit https://podnews.net/update/pizza-metrics for the story links in full, and to get our daily newsletter.

My guest today is Dan Misener, Head of Strategy & Audience Development at Pacific Content and host & producer of Grownups Read Things They Wrote as Kids. We cover: What's Pacific Content? Dan's career path to podcasting, starting in public radio The story behind GRTTWAK Advice for building an audience Shows with a history in public radio What Dan's listening to And of course, the future of podcastng Find Dan on Twitter here: https://twitter.com/misener Listen to Grownups Read Things They Wrote as Kids—it's great! Pacific Content lives here: https://pacific-content.com/ Thanks for listening!

En NotiPod Hoy ☑️ En Forbes aseguran que el descubrimiento de podcasts está impulsando el consumo y que hay muchas propuestas enfocadas en lograr la monetización. ☑️ Jacob Weisberg, ex editor en jefe de Slate Group, dijo que a largo plazo, para tener un negocio de contenido saludable, hace falta tener múltiples flujos de ingresos. ☑️ Según la firma de análisis Juniper Research, en 2023 habrá más de 8.000 millones asistentes inteligentes de voz en el mundo.  ☑️ Ejecutivos presentes en la cumbre RAIN Podcast Business Summit 2019 aseguraron que 2019 será el año del audio considerando la inversión que están haciendo empresas y anunciantes en el medio. ☑️ Jacobs Media presentará los resultados de su encuesta TechSurvey 2019 y uno de los datos es que el 67% de los usuarios guardan un capítulo para terminar de escucharlo cuando tengan más tiempo. ☑️ Puedes escuchar tus podcasts de Google Podcasts desde tu PC gracias a un pequeño truco que han explicado desde el portal RPP Noticias. ☑️ El podcasting podría hacer que los anunciantes ganen grandes sumas de dinero porque es un formato ideal para las generaciones multitasking. ☑️ Hispanic Radio Podcast es un podcast sobre temas y tendencias clave para la radio en español, así como en estaciones con programación en inglés que se dirigen a los consumidores latinos. ☑️VDesde el boletin Podcasteros Enrique Vargas analiza la evolución del podcasting en Puerto Rico, dando detalles sobre su pasado, presente y futuro. ☑️VLa categoría Society & Culture de Apple Podcast es la de mayor crecimiento, según un análisis de Dan Misener, jefe de desarrollo de audiencia de Pacific Content.

Ep.10 - Overnight Success and Other Podcasting Myths Tim and Kyle take a deep dive into new data that exposes the overnight podcasting hit myth and reinforces the truth that podcasting requires hard work. Episode at a Glance: Tim and Kyle experiment recording the podcast from a local coffee shop and discover that people like to ask questions when you put microphones on the table. We dig into the data within Dan Misener's article that supports why the podcasting long game strategy is STILL TRUE! We explore what behaviors are causing so many podflashes, podfades, and podwrecks. What did we learn? There is no such thing as an overnight podcasting hit. Shows that have big audiences tend to do "these things" and how "these things" are all about common sense. Podcasters that do not stick with podcasting for at least 2-years do not have hit shows. Producing at least 100 episodes is the milestone to becoming a podcaster - you haven't even begun podcasting until you hit episode 100 (for one podcast or multiple). All the things that are hard in podcasting are still hard, but if you overcome them you have a good chance of gaining an audience. Additional Reading: Podcast success: a long game Industry Predictions: We will make it to the 50 episodes this year and we will make another 50 next year. We are going to see a lot more people do that one and done episode. But that's ok because they are going to learn to appreciate what goes into producing a podcast and they will become sponsors of podcasters who they like. Industry Quotes: "An overnight success is ten years in the making." ― Tom Clancy, Dead or Alive Reach out to Podwrecked: Email Us: podwrecked AT GMAIL DOT com All our Show Notes: podwrecked.com All our Episodes: podwrecked.libsyn.com Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

More podcasts were launched in 2018 than ever before, says Pacific Content's Dan Misener after examining the numbers. He adds that the number of podcast episodes has doubled every year since 2016.. Visit https://podnews.net/update/podcast-launches-in-2018 for the story links in full, and to get our daily newsletter.

With Steve Pratt and Dan Misener of the Vancouver-based Pacific Content, embark on an in-depth look at the phenomenon of podcasting and how it’s doing double duty as audio entertainment and as a jumping off point for TV and film projects.

If you want to subscribe and listen to podcasts, there are dozens of apps to choose from, including podcast-specific apps like Stitcher and even music streaming apps like Spotify. But anyone who works in the industry knows that Apple is the king of podcasts; its podcast app, which it spun off from iTunes a few years ago, accounts for more than 50 percent of all podcast use. This is why Apple's podcast rankings can be so important for driving discovery and downloads. There's one master list of the top 200 most popular podcasts at any given moment, and then there are also dozens of content categories, each with its own top 200 list. Making it to the top of one of these lists can drive thousands of fresh downloads and put a podcast on the map. But how does Apple rank its podcasts? And what's the best way to make it onto one of its lists? To answer this question, I interviewed Dan Misener, the head of audience development at a company called Pacific Content, which specializes in helping brands develop their own podcasts. For over a year, Misener ran an experiment in which he took snapshots of the Apple podcast charts and kept track of which content categories showed up most consistently. I interviewed Misener about his findings and what strategies his company uses to get a client podcast ranked.

Spreaker Live Show #149 for March 7th, 2018Show Duration: 44 minutesHost: Rob Greenlee, Head of Partnerships, https://Voxnest.com and https://Spreaker.com @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comCorrection: Rob misspoke in last weeks show about our support of Apple’s new “Episodic” and “Series” numbering - Spreaker does fully support it, but I really dislike the Apple spec for it and how it displays the numbering, does not make logical sense to me, given history of the medium.Numbering from 1 (newest episode) to let’s say 151 (oldest episode), may seem right on the surface, but showing 151 as newest and 1 as oldest makes better sense as it has always been done like that in podcasting.Show Today:- Is Podcast Category Targeting Important?- Podcasting Stories, Challenges and Opportunities of the week- Spotify Submissions Update- Listener CommentsIs Podcast Category Targeting Important?I tracked Apple’s Top 200 Podcasts for an entire year. Here’s what I found.In early 2017, a colleague and Dan Misener, Head of Audience Development, Pacific Content were discussing an upcoming podcast launch, debating which of Apple’s categories was the best fit: Business? Technology? Society & Culture? Which of Apple’s categories was most appropriate, and would give the show its best chance of being discovered?Based on Article: https://blog.pacific-content.com/i-tracked-apples-top-200-podcasts-for-an-entirere-s-what-i-found-c4e450266a1ee-year-hSpotify Submissions Update FYI - we are creating unique RSS feeds for Spreaker show inclusion in SpotifySecond submission list is being built now, so if you would like to be included and are not currently on a dynamic ad insertion monetization platform and does not have unlicensed music in your show then you can submit your show to me - rob@voxnext.com or rob@spreaker.comListener Comments:Linda IrwinLightly sprinkle platform news and bake until golden brown.

Spreaker Live Show #149 for March 7th, 2018Show Duration: 44 minutesHost: Rob Greenlee, Head of Partnerships, https://Voxnest.com and https://Spreaker.com @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comCorrection: Rob misspoke in last weeks show about our support of Apple’s new “Episodic” and “Series” numbering - Spreaker does fully support it, but I really dislike the Apple spec for it and how it displays the numbering, does not make logical sense to me, given history of the medium.Numbering from 1 (newest episode) to let’s say 151 (oldest episode), may seem right on the surface, but showing 151 as newest and 1 as oldest makes better sense as it has always been done like that in podcasting.Show Today:- Is Podcast Category Targeting Important?- Podcasting Stories, Challenges and Opportunities of the week- Spotify Submissions Update- Listener CommentsIs Podcast Category Targeting Important?I tracked Apple’s Top 200 Podcasts for an entire year. Here’s what I found.In early 2017, a colleague and Dan Misener, Head of Audience Development, Pacific Content were discussing an upcoming podcast launch, debating which of Apple’s categories was the best fit: Business? Technology? Society & Culture? Which of Apple’s categories was most appropriate, and would give the show its best chance of being discovered?Based on Article: https://blog.pacific-content.com/i-tracked-apples-top-200-podcasts-for-an-entirere-s-what-i-found-c4e450266a1ee-year-hSpotify Submissions Update FYI - we are creating unique RSS feeds for Spreaker show inclusion in SpotifySecond submission list is being built now, so if you would like to be included and are not currently on a dynamic ad insertion monetization platform and does not have unlicensed music in your show then you can submit your show to me - rob@voxnext.com or rob@spreaker.comListener Comments:Linda IrwinLightly sprinkle platform news and bake until golden brown.

Dan Misener and Steve Pratt of Pacific Content join Lex and Chris on the Wolf Den. The four discuss the early days and learning curves of branded content podcasts, how their time in traditional broadcasting prepared them for the industry, and the process and philosophies regarding their work. This episode is brought to you by Today, Explained.

Simply Sound Company SS1 PreAmp Review While I've never used any preamps like the Triton Audio Fethead Microphone Preamp or the Cloudlifter CL-1, I was really impressed with the amazing amount of boost to the sound. The large dose of extra gain can make help a budget microphone/preamp combination sound clean and more professional. Some microphones such as the Heil Pr-40 and the Sure SM7B are known for really low outputs. This creates a situation where you have to turn the gain up on your mixer or recording device. This can leave the door open for added hiss depending on your mixer or recording device. The Simply Sound SS1 is designed for dynamic microphones only. More Clean Gain Triton Audio Fethead provides 27 db of clean gain with a price for $89 Cloudlifter CL-1 provides 25 db of clean gain for $149 The Simply Sound SS1 - provide 27 db of gain for $99 The Simply Sound website shows the Fethead at a $149 price tag, but at BNH, I show a price of $89 My Opinion As I had said, never using any preamp (besides the one in my mixer, and I've also used the DBX 286,  and the Aphex 230) even without a preamp, I never thought I sounded bad. With that said, the concept makes sense. I know that when I turn the gain up on any mixer there comes a point where noise is introduced. Using the SS1, I basically turned my gain all the way down. The construction is super rugged and resembles the Cloudlifeter all-metal casing (but cooler looking in black) you're not going to break this. You do need some phantom power (so a typical route might be to plug your microphone into the SS1. Then plug the ss1 into your mixer. The mixer would need to have the Phantom Power Turned on. For my recording today I had my EV Re320 going into the SS1 and that went directly into the Zoom H5. It was an amazing amount of boost. How I did the test. I set my levels using the H5 recorded some audio, removed the SS1 from the chain, and plugged it back into my Zoom H5 without touching any knobs. Do you NEED this? As with all things podcasting, it depends. If you're happy with your audio, no. If you struggle to get enough signal into your recorder, or the sound has a fair amount of noise, then this is well worth the money. Check it out at simplysound.co Second Line Podcasting WordPress Theme I no longer recommend Appendipity themes. This is a theme I loved and have on most of my websites. The face of the company Joey Kissimmee was last seen online in late 2016, and they are no longer replying to any support emails that I send. Unfortunately, this is not the first time I've done this. Semiologic was a cool theme until Thesis came out. Then they went from needing no knowledge of code to having to know a ton of code. I really like Appendipity themes as there was a lot of flexibility (and no need for knowledge of code). I love the Divi theme, but they come close to having too much flexibility and people can get overwhelmed because it does everything (and the learning curve can be a bit large). Divi is a well-managed theme, with a huge community and awesome support. You can join Elegant Themes (the creators of Divi) for $89 a year. I did the one time fee of $249 for lifetime access. In addition to their themes, they have some cool plugins. One thing I just discovered is when you purchase a Second Line Theme, you can only use it on one website. This puts it int the "Depends" situation. The good news there is a one time fee. On the Evanto market, it shows six months of support with extended support for $17.63 a year. If you have multiple sites (for me I have at least four) that can add up ($59 X 4 = $236). Second Line Theme Support So far Second Line support has been great answering all my questions. The theme I'm using (Dixie) is skewing my featured image. When I informed this of the problem, they told me exactly what to do if I wanted to edit some files. The means you're going to need to understand FTP, and not be afraid to edit some code (always make a backup of any files you are editing when it comes to theme code). I was surprised that the theme allowed a featured image to be skewed disproportional as I don't know ANY designer that would allow an image to be reshaped (and if you have any text on your image it makes it blurry). The Power Of Elementor While the Second Line theme makes it easy to set colors, headers, and the theme seems to make it possible to adjust everything (except a skewing featured image...) what I also found amazing was a free plugin that they recommend you use (and they have some built-in features for it ) called Elementor. This is an open source page builder (That looks a lot like, Divi). This will work with most themes, and its a super easy drag and drop page builder. The cool thing is you can use that plugin on any theme.  Always Consider Your Source I hear people that advise new podcasters and they try to sell people packages and strategies that work for them. The problem is they are not you. For example, as I have multiple websites, I might lean toward Divi over Second Line. If you had one website, then a like Dixie or Satchmo might be just the trick if you only have one website. It might be a better fit for you. What Is Up With Libsyn Stats? Libsyn rolled out new stats back on September 18th. Here are our blog posts that go over the stats changes: https://blog.libsyn.com/2017/09/18/stats-overhaul-iab-compliance-podcasts-stats-libsyn-company-announcement/ https://blog.libsyn.com/2017/09/18/libsyn-stats-overhaul-need-know/ NOTE:  Libsyn sent out an email to all Libsyn users on September 18th - if you did not see that email - you might want to check your spam folder.  It would have gone to the email registered to your Libsyn account. Rob Walch  also talked about it more on our latest episode of the Libsyn Podcast: http://thefeed.libsyn.com/105-stats-follow-up-and-apple-podcasts-feed-tags The conversation starts right after the promo at the 52 Minute mark. My Poker Game Analogy Picture yourself at a poker game (a really, really big table) Ben Robins, Audible.com Lindsay Lawrence, WideOrbit Ilwira Marciszek, AdLarge Media Eurry Kim, New York Public Radio Earl Swigert, WideOrbit Yukifumi Touya, Digital Advertising Consortium Inc. Hirofumi Kanda, Cyber Communications Inc. Dan Misener, Pacific Content Mohammad Al-Abdullah, RhythmOne Jose Alvarez Muguerza, BlogTalkRadio John Zoephel, Pandora Kevin McCaul, Acast Stories USA John Rosenius, Acast Stories USA Ilham Elkatani, DoubleVerify Steve Mulder, National Public Media Stephen Haptonstahl, National Public Media Candace Williams, BlogTalkRadio David Marple, Triton Digital Conrad Trautmann, Westwood One Robert Peterson, Westwood One Bob Charish, BlogTalkRadio Jason Cox, Slate Bosko Milekic, AdGear Technologies, Inc. Francois Fortin, AdGear Technologies, Inc. Andy Toh, BlogTalkRadio Bruno Nieuwenhuys, Adswizz Inc Rob Walch, Libsyn Joel Withrow, Slate Erik Barraud, Adswizz Inc Erik Diehn, Midroll Media Robert Freeland, Podtrac Dan Jeselsohn, New York Public Radio Angelo Mandato, RawVoice Hugo Martel, Triton Digital Tim Clarke, Cox Media Group Greg Batusic, PodcastOne Hernan Lopez, Wondery LLC Allan Bressler, CBS Local Norm Pattiz, PodcastOne Kit Gray, PodcastOne Jim Kott, WideOrbit Rob Kass, Nielsen Millie Mrvica, Westwood One Jaime Singson, Sizmek Kelli Hurley, Westwood One Brian Lynch, Westwood One Ryan Granner, ESPN.com Joe Mead, ESPN.com Skyler Tobey, ESPN.com Jennifer Susalis, CBS Local Silvia Mihailescu, Adswizz Inc Stefan Olson, Minnesota Public Radio Karim Rayes, RhythmOne Todd Cochrane, RawVoice Jean-Luc Wasmer, Triton Digital Peter deVroede, Midroll Media Todd Pringle, Midroll Media Yi Huang, Condé Nast Gregg Rogers, Sizmek Alixandra Liner, New York Public Radio Brett Robinson, National Public Media The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. They were up to deal the next hand and they stated that "downloads are wild" and everyone went "WHAT?" at the table and they didn't want downloads to be wild. For the industry to be able to move forward, the table had to come together and decide on what would constitute a download. Their answer can be seen in this report. They are currently working on a second version.  If you were going to "Sit at the table" you had to agree to the terms and they all did. Much like when the music industry went from Cassettes to CD's it was a pain. This meant we had to buy all of our favorite music again. But the audio was better. As a music listener, I had no choice but to buy a CD player. It's the way the industry went. Could Libsyn communicate better? I guess so, there is always room for improvement. It gets tough as no podcast company is going to peel back the curtain 100% as if they tell you how they do their stats, you open the door for people to game the system. I personally don't know the formula (I just help you "drive the car" as a Libsyn support person, I don't build it). This is similar to the guy who throws the chicken in the Fryer at KFC. He knows hows to cook the chicken but has no idea what the 11 herbs and spices are. The numbers are lower as the INDUSTRY (remember to poker table above) decided to move toward a number closer to the unique downloads This is an Industry-Wide Situation I did a test over the last few weeks, and I released an episode that had tracking from Libsyn, Podtrac, and Blubrry. In a recent episode of Podcast Ninja, Todd Cochrane explained how years ago Podtrac, Blubrry, and Libsyn came up with specs for an organization for the Association of Downloadable Media (it starts at the 11:44  mark ). So for years, Podtarac, Blubrry, and Libsyn were close in numbers. Fast forward to today and due to how apps are now consuming media it appears that the larger the file size, the greater your numbers were being inflated. So last week I sent out a file that I encoded at 320 kbps (DO NOT DO THIS) and here are my numbers after 24 hours. Libsyn: 1193 Podtrac: 991 Blubrry 1748 If you click into the episode on Blubrry you will see the number of 1247 unique downloads which is closer to the IAB standard that Libsyn and Blubrry are using. You Didn't Lose Your Audience I know it is quite a blow to your ego to have the total number of downloads decline, in some cases, people are losing large amounts of their audience. The truth is the same people that listened to your last episode are listening to your current episode. The way it is reported is different. In a way, it's like if we all told time in minutes. There were 1440 minutes in a day, and then everyone decided to tell time in hours and agreed there are 60 minutes in an hour. So now there are 24 hours in a day. That sounds like a lot less than 1440, but I didn't lose any time. I just changed the way I report it. Obviously, those who have CPM deals with advertisers are in a completely different situation. Remember that some of the people on the IAB technical board were from companies like Midroll, Adswizz and other advertising companies. It doesn't make it any better, but they should have an idea of why this is happening as they were they during the planning. Yes it Sucks As I said, any time your numbers go down, it hurts. Hang in there, they will go back up (if you look at the Edison research on podcast listenership on the graph there is one year where it shows the numbers went down - why? They changed the criteria). In the long run, the podcast industry will benefit from this move. It Will Get Better I was recently in the Libsyn headquarters in Pittsburgh PA, and I got a brief tour of the new stats. It looked very impressive as libsyn continues to bring you the best media hosting in the industry. Use the coupon code sopfree. Start Podcasting in Six Weeks  I'm bringing back the six-week group coaching class where we meet live on Saturdays and we walk through the whole process. You can start with zero, and by the end of February have a well researched, properly planned, properly executed podcast. To be first in line go to www.startpodcastinginsixweeks.com Where Will I Be? Big Podcasts - Nashville, TN October 21st I will be attending the Big Podcast Event put on by David Hooper and Rik Roberts about growing your audience in Nashville Tennessee see bigpodcasts.com DC Pofest - Washing DC November 10-11, 2017 I will be in DC at DCPodfest speaking on "Is Your Podcast Making These Mistakes?" Podfest Multimedia Expo - Orlando Fl February 8-10 I will be presenting at the Podfest Multimedia Expo in Orlando Florida see podfest.us Social Media Marketing World - San Diego, CA The ultimate event on Social Media. I will be leading a panel on Podcast Monetization See Social Media Marketing World Ready to Start Podcasting Now? Step by step tutorials Private Facebook Group Priority Email Support Live Group Coaching $49/month or get two free months when you sign up for a year. Go to www.schoolofpodcasting.com/start

Some people know exactly what they want to do when they grow up, while the rest of us take a different approach—flying by the seat of our pants, dipping in and out of jobs not giving too much thought to any master plan because frankly, it doesn’t exist. Going with the flow can change your life forever and take you to some pretty unexpected places—whether backstage with David Bowie or onto the set of one of TVs’ biggest sci-fi thrillers. Welcome to the debut episode of Work In Progress, Slack’s new podcast about the meaning and identity we find in work. Hosted by Dan Misener. Follow along @slackstories or slack.com/podcast

Subscribe in iTunes: https://goo.gl/bXrYOG Subscribe in Google Play: https://goo.gl/P5xgsR Subscribe in Stitcher: https://goo.gl/J3oO6W Behind every working human, there’s a story. Work in Progress is Slack’s new radio show about the meaning and identity we find in work. Each week, join host Dan Misener for stories of personal ambition and debilitating insecurities, great successes and abject failures, the plans we make and the luck that… happens. Hosted by Dan Misener, produced by Slack. Follow along http://twitter.com/slackstories or slack.com/podcast

Behind every working human, there’s a story. Work in Progress is Slack’s new radio show about the meaning and identity we find in work. Each week, join host Dan Misener for stories of personal ambition and debilitating insecurities, great successes and abject failures, the plans we make and the luck that…happens. Hosted by Dan Misener, produced by Slack. Follow along @slackstories or slack.com/podcast

Dan Misener – creator of the podcast and live event, “Grownups Read Things They Wrote as Kids” – talks with me about the power of sharing the stories from our past. If you haven’t had a chance to hear GRTTWaK, it’s well worth the listen! It made me laugh – it made me cry – and it made me think. And why is that? Well, as Dan says – the past informs the now. Sharing it – and hearing it. (You can read this post on the website here.)