Podcast appearances and mentions of erich joachimsthaler

In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors.

Dr. Erich Joachimsthaler is one of the world's leading authorities on brand strategy, innovation, and marketing. His interests focus on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding. For nearly 20 years, Erich has led Vivaldi, a global brand strategy firm with headquarters in NYC, as Founder & CEO to help companies build strong brands, unlock innovation, and realize new growth opportunities in today's era of digital disruption. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Dr. Erich Joachimsthaler: Websites: vivaldigroup.com, erichjoachimsthaler.com Twitter: @EJoachimsthaler   *E – explicit language may be used in this podcast.

Today's guest - Erich Joachimsthaler - is the #1 brand strategist on the planet. He built from scratch a top-ranked professional services firm - called Vivaldi_ - which regularly advises the world's most admired CEOs and chief marketing officers - on their most complex transformational issues. Joachmisthaler's leadership journey will amaze you. He has continuously 'written the next chapter' - each new one more riveting than the last - from humble roots growing up in a small town in Germany to earning a doctorate from Harvard Business School to co-authoring Brand Leadership (with David Aaker) which literally redefined the way companies think about brand, strategy and their core purpose. It's no wonder why top talent and future leaders are attracted to Vivaldi. The firm has a unique culture and inspires future leaders to reach maximum potential. His most recent book - The Interaction Field - has been recognized by top scholars at elite business school. We all know that something fundamental has changed in how businesses deliver value, but many of us have no idea what to do about it. This deeply insightful book takes you behind the scenes to explore the idea of shared value - for real. Virality, network effects and learning have changed the very nature of competitive advantage. This deeply insightful book will show you how to use these shifts to your advantage."―Rita Gunther McGrath, professor, Columbia Business School "A thrilling new way of looking at a successful business model for the future. This fascinating book contains great business stories-such as LEGO, John Deere, Alibaba, Flatiron Health, and more-as well as important thinking today's CEOs should become familiar with."―Vijay Govindarajan Coxe Distinguished Professor at Tuck at Dartmouth NYT and WSJ Best Selling Author, Three Box Solution: A Strategy For Leading Innovation "In this powerful and groundbreaking book, Joachimsthaler clearly demonstrates how platform thinking can be utilized to create shared value and drive new growth for companies and brands."―David Collis, Adjunct Professor at Harvard Business School, author, Corporate Strategy: Resources and the Scope of the Firm "A fascinating, practical and insightful book that brilliantly examines the value that platform thinking can bring to companies and brands in today's hyper-connected world."―Sangeet Paul Choudary, CEO of Platformation Labs, International best-selling co-author, Platform Revolution and author of Platform Scale "An engaging, insightful and immensely practical book on building strong brands and businesses delivering not just shareholder value but also shared value for companies, customers and society."―Vince Hudson Senior Vice President, Enterprise Marketing Strategy, American Express www.imperfectleaders.com

Today's guest - Erich Joachimsthaler - is the #1 brand strategist on the planet. He built from scratch a top-ranked professional services firm - called Vivaldi_ - which regularly advises the world's most admired CEOs and chief marketing officers - on their most complex transformational issues. Joachmisthaler's leadership journey will amaze you. He has continuously 'written the next chapter' - each new one more riveting than the last - from humble roots growing up in a small town in Germany to earning a doctorate from Harvard Business School to co-authoring Brand Leadership (with David Aaker) which literally redefined the way companies think about brand, strategy and their core purpose. It's no wonder why top talent and future leaders are attracted to Vivaldi. The firm has a unique culture and inspires future leaders to reach maximum potential. His most recent book - The Interaction Field - has been recognized by top scholars at elite business school. We all know that something fundamental has changed in how businesses deliver value, but many of us have no idea what to do about it. This deeply insightful book takes you behind the scenes to explore the idea of shared value - for real. Virality, network effects and learning have changed the very nature of competitive advantage. This deeply insightful book will show you how to use these shifts to your advantage."―Rita Gunther McGrath, professor, Columbia Business School "A thrilling new way of looking at a successful business model for the future. This fascinating book contains great business stories-such as LEGO, John Deere, Alibaba, Flatiron Health, and more-as well as important thinking today's CEOs should become familiar with."―Vijay Govindarajan Coxe Distinguished Professor at Tuck at Dartmouth NYT and WSJ Best Selling Author, Three Box Solution: A Strategy For Leading Innovation "In this powerful and groundbreaking book, Joachimsthaler clearly demonstrates how platform thinking can be utilized to create shared value and drive new growth for companies and brands."―David Collis, Adjunct Professor at Harvard Business School, author, Corporate Strategy: Resources and the Scope of the Firm "A fascinating, practical and insightful book that brilliantly examines the value that platform thinking can bring to companies and brands in today's hyper-connected world."―Sangeet Paul Choudary, CEO of Platformation Labs, International best-selling co-author, Platform Revolution and author of Platform Scale "An engaging, insightful and immensely practical book on building strong brands and businesses delivering not just shareholder value but also shared value for companies, customers and society."―Vince Hudson Senior Vice President, Enterprise Marketing Strategy, American Express www.imperfectleaders.com

In this episode, we speak to renowned author, academic. and brand strategist, Erich Joachimsthaler,  about the future of brand transformations and the role of the CMO. About ErichErich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today's digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that under deep disruption and transformation due to rapidly changing customer expectations. Helpful LinksWhere to buy Erich's book, The Interaction FieldThe Vivaldi websiteThe Next CMO podcast websiteThe Plannuh website Podcast produced by PodForte

Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:Platform ecosystems model – Peloton;Interaction field model – John Deere;The case of ANT Group;and more Hosted on Acast. See acast.com/privacy for more information.

Erich Joachimsthaler, founder and CEO of Vivaldi, as well as a renowned strategy consultant and author of The Interaction Field, joins me on Tech Talks Daily. His consulting firm has helped companies such as American Express, Samsung, and Coca-Cola transform their customer and marketing strategies to enhance their business models. The firm frequently achieves $1.2BN in revenue growth in 6 months for one client. In his book discusses his take on the future of business, culture, and tech. In the pages, he addresses hard-hitting questions such as: how do you create a culture of innovation? How did Sony miss what Apple captured? Today, Erich shares his insights on why today's companies fall into three categories and why. We talk about what it takes to become an “interaction field” company and why it's imperative and discuss the future of business in a pandemic era and what big tech companies should look to drive innovation. Erich also shares how John Deere, Alibaba, Amazon, and other tech companies are getting it right… or wrong. Finally, we explore the fundamental change in mindset that all business leaders need to embrace for success

Today's guest is Erich Joachimsthaler, CEO and author of The Interaction Field (among others). Since his time at university, Erich has spent his career chasing the intangible value of a brand, far beyond sentimentality and logo recognition. In his latest book, Erich lays out the true intangible value brands can leverage — new digital business models that go beyond delivering great products and services. He shared why brands must enter into a new “Customer Contract” with consumers, one in which they work to solve problems faced by society, not the market.

Today's guest is Erich Joachimsthaler, CEO and author of The Interaction Field (among others). Since his time at university, Erich has spent his career chasing the intangible value of a brand, far beyond sentimentality and logo recognition. In his latest book, Erich lays out the true intangible value brands can leverage — new digital business models that go beyond delivering great products and services. He shared why brands must enter into a new “Customer Contract” with consumers, one in which they work to solve problems faced by society, not the market.

It's pretty clear that we need a whole new playbook for strategy, and Erich Joachimsthaler has just published a thought-provoking new book on this very topic. While strategy used to be thought of as the property of a firm, the winners today are building what he calls "interaction fields" where value comes from the velocity of transactions partners can create between customers and suppliers and other value-system members. In this thought-provoking #FridayFiresideChat​, the two of us draw the contours of what an entirely new way of thinking about strategy looks like. --- Send in a voice message: https://anchor.fm/thoughtsparksritamcgrath/message

How are the most successful businesses creating value and igniting smart growth in a fast-paced, competitive market? In his latest book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, management expert and professor Erich Joachimsthaler maintains that only organizations that work to solve the immediate challenges of people today, as well as the major social and economic challenges of the future, will be the ones that continue to survive and grow. Join our Marketing Institute Leader JP Kuehlwein as he speaks with Erich about his latest book which offers a model to help generate, facilitate, and benefit from data exchanges among multiple groups – not just from customers and stakeholders, but also from suppliers, software developers, regulators, and even competitors. And how to ensure that everyone in this field can work together to solve big, industry-wide, or complex and unpredictable societal problems to help ensure future success for both your business and the public as well.

Welcome to episode #757 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #757 - Host: Mitch Joel. Erich Joachimsthaler, is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations. A man after my own heart. He has authored several books and hundreds of articles. He is both the founder & CEO of Vivaldi and a visiting professor and lecturer at several universities around the world. His latest book, The Interaction Field, decodes the emergence of a new business model of the same name. Erich predicts that successful companies will shift from transactional business models to an interactional model. This new model goes further than solely extracting value for the benefit of investors or shareholders, it creates value for all participants engaged in the Interaction Field, as well as society at large. Prior to writing The Interaction Field, Erich also authored Brand Leadership and Hidden In Plain Sight. Enjoy the conversation... Enjoy the conversation... Running time: 55:33. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Erich Joachimsthaler. The Interaction Field. Brand Leadership. Hidden In Plain Sight. Vivaldi. Follow Erich on LinkedIn. Follow Erich on Twitter. This week's music: David Usher 'St. Lawrence River'.

This morning, E-commerce expert (1:48) Jason Boyce joined Mountain Money to talk about Amazon, the cost of Amazon’s success and fears over competition and consumer choice, personal privacy, pricing power and public services reliant on Amazon. (23:11) Erich Joachimsthaler spoke with the hosts about his new book The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society a new book exploring a new type of company beyond platforms and digital ecosystems – a model that solves the immediate challenges of people today and also the major social and economic challenges of the future. (42:49) Seth Adams with The Riverhorse Group spent time talking about their new eatery in Prospector Square - Saltbox.

The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market. Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on an enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down. In The Interaction Field, management expert, and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies that embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. The future is going to be about creating value for everyone. Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/interaction-field-erich-joachimsthaler

On this 233rd episode of "Marketing Today," host Alan Hart interviews Erich Joachimsthaler, founder and CEO of Vivaldi Group. Joachimsthaler's company works to keep its clients ahead of the continually evolving marketing game by remaining innovative at the intersection of purpose and profit. Originally from Germany, Joachimsthaler shares how academia brought him to Kansas of all places, and eventually landed him in New York, where he lives today. He looked at the option of going straight into the workforce after school in Germany but decided that "success in life is to minimize the time between graduation and retirement." We then discuss how the marketing landscape has changed over the last 10 to 20 years. "The value shifts now the demand side where the consumers are," and can no longer be providing better service alone. Joachimsthaler then discusses the concept of his new book, The Interaction Field, and how "when everybody participates in an interaction field...everybody benefits." We found ourselves in agreement that "value is creation" and how the road to success involves many helping hands along the way. Nobody does it alone. Amid a global pandemic, collaboration amongst industry leaders is needed now more than ever! Highlights from this week's "Marketing Today": After graduation, Erich made his way to the US to further his education and experience the world. 1:20 Erich chose Kansas because of his desire to expand upon his small amount of English language. 2:00 After being a professor for 15-20 years, Erich decided to make his way to New York, thus leaving academics. 2:55 Vivaldi Group works towards helping new companies grow through innovation in new directions. 4:06 Erich felt there were new ways of creating values for other companies, and that belief led him to write his new book. 5:37 Brand marketing recently shifted from the supply side to the demand side, now focusing on the consumers. 6:20 Everyone in the world lives in an interaction field through network technology in a specific ecosystem. 7:11 Value is no longer created solely on better service but heavily focuses on the demand side in companies such as Uber. 9:00 It's no longer about how much money a company pumps into advertising. 10:10 Around 2008, people began to realize that technologies that come together tend to mature at the same time. 10:42 There are ways to be successful other than creating a platform by finding the right ecosystem, but innovation must remain successful. 12:35 Many business models exist today that have proven successful, but these models evolve. 14:30 McDonald's has evolved its business model from a pipeline model to a platform model because it can directly interact with consumers on their phones. 16:00 Companies can collect data points through customer interaction on their platforms to increase productivity and profit. 18:56 Interaction fields create value by sharing collected data with every participant in particular industries. 20:44 Leaders today must collaborate to benefit everyone and solve significant industry problems. 22:45 Erich found that motivation came from different sources between Germany and his time in the United States. 26:05 It's vitally important to put love where your labor is; you will enjoy what you are doing for the rest of your life. 28:00 From a book that he recently read, Erich learned that Einstein's wife did a lot of the mathematical equations for him; nobody does it alone. 30:00 The pandemic has shown the world that nobody finds success alone; many people help along the way. 31:38 Companies like Alibaba excite Erich because they were able to create a network of commerce that connected a country before it ever existed. 32:46 The brands that are creating something truly incredible do not even have to advertise because they are deeply integrated into consumers' lives. 35:00 There has been a massive shift in consumer engagement that has changed marketing from product branding to ecosystem branding. 36:11   Resources Mentioned: Vivaldi Group "The Interaction Field" (book) Erich Joachimsthaler Jean Tirole (Nobel Prize for economics) Uber McDonald's Mobile App John Deere's Open Network Alibaba, Ant Group Financial, Alipay Einstein's Wife: The Real Story of Mileva Einstein-Maric (book) Marketing Today - Website   Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/erichjoachimsthaler/ https://twitter.com/ejoachimsthaler https://twitter.com/VIVALDI_ https://www.instagram.com/teamvivaldi/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Alan B. Hart is the creator and host of "Marketing Today with Alan Hart," a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups. Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Erich Joachimsthaler is the Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms, with offices in the U.S., Europe, Latin America and Asia. He has lectured and held faculty positions at many of the world’s leading business schools, including Harvard Business School, IESE, Yale, Columbia, Dartmouth and Duke. He is the author and co-author of more than a hundred articles published in highly-respected journals as well as of two award-winning books-Brand Leadership and Hidden in Plain Sight. Joachimsthaler has been featured in USA Today, The New York Times, Wall Street Journal, and on CNBC, among others, and writes regularly for Harvard Business Review. In 2017, he was voted a Top 25 Influencer of Chief Digital Officers, and he was inducted as the 2017 Fellow of the ISBM Institute for his lifetime contribution in academics, thought leadership and practice in marketing, strategy, and digital innovation. He lives in New York, NY.

Just as how the world continues to evolve, business values have also come very far. Now, companies don’t create value anymore in the factory; they are now creating values in the network—the platform and digital ecosystems. Taking you into this very interesting topic, Dr. Diane Hamilton interviews the founder and CEO of VIVALDI, Erich Joachimsthaler. Through his book, The Interaction Field, he reveals the revolutionary new way for businesses to create shared values with customers and society. He particularly points to eCommerce, talking about the success reached by Amazon, Apple, and the likes and what technology and data play in establishing interaction in the action field. Ultimately, companies need to be creative, innovative, and curious to grow and succeed. Join Erich and Diane as they explain more in this conversation.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world’s leading schools, and Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms. He is also a branding expert, and his latest book, THE INTERACTION FIELD: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, shines a light on a new way of looking at a successful business model for the future. Listen in as Erich explains the differences and similarities between interaction fields, ecosystems, and platforms, as well as why interaction fields are the business model of the future—with a focus on collaboration over competition. He will also share the missed opportunity that Burberry had to overcome many friction challenges and how Tesla is a true example of an interaction field in how it solves problems simultaneously for consumers, industry, and society. You can find show notes and more information by clicking here: https://bit.ly/2GOhUoF

September 30, 2020 Dealmaker Wealth Society Carl Allen and a New Business Model Erich Joachimsthaler

In this episode, we talk to Erich Joachimsthaler, a recovering academic and founder & CEO of Vivaldi Group, a digital transformation firm that has worked with the likes of American Express, Disney, Airbnb, Lego...you name it. He’s also the author of The Interaction Field, which is being released as this episode goes live, so be sure to pick it up. It’s a really interesting work which discusses the companies who will be winning in the marketplace of tomorrow. They’ll be generating, facilitating, and benefiting from data exchanges --from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, regulators, and even competitors. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.

Dr. Erich Joachimsthaler is one of the world’s leading authorities on brand strategy, innovation, and marketing. His interests focus on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding. For nearly 20 years, Erich has led Vivaldi, a global brand strategy firm with headquarters in NYC, as Founder & CEO to help companies build strong brands, unlock innovation, and realize new growth opportunities in today’s era of digital disruption. Connect with Erich Joachimsthaler Website: vivaldigroup.com, erichjoachimsthaler.comTwitter: @EJoachimsthalerLinkedIn: https://www.linkedin.com/company/vivaldi-group/ Instagram: https://www.instagram.com/teamvivaldi/ Connect with Jon Dwoskin:Website: http://jondwoskin.com/Twitter: @jdwoskinFacebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexperience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com

Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them. How can traditional brands get into the business of platforms and how can one get platform branding right? JP had a discussion on the subject with Erich Joachimsthaler at Vivaldi Group. Continue reading →

Dr. Erich Joachimsthaler is one of the world's leading autho-rities on brand strategy, innovation, and marketing. His interests focus on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding. Over the last nineteen years, Erich has led Vivaldi, a global brand strategy firm with headquarters in NYC, as Founder & CEO to help companies build strong brands, unlock innovation, and realize new growth opportunities in today's era of digital disruption. Erich is a best-selling author of several books and has written over 100 articles on Strategy, Innovation, and Branding.

One on One with Erich Joachimsthaler of Vivaldi by DMN One-on-One

This week, Travis and Stewart interview the incredible Erich Joachimsthaler, celebrated branding expert and author. This is one of the most impactful interviews of the year - Erich gives takeaway after takeaway. In the news, we discuss A.I.'s role in bringing TV advertising up to date and how computer vision is changing the world: not just in marketing through solutions like Google Lens, but in applications that will save lives. We also talk about Amazon's new delivery option that lets delivery drivers into your house and The Onion's fun/macabre take on it. Well, it is Halloween, after all.

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast. About Erich Joachimsthaler After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish. Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated into 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has just completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week. Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia, and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post-Doctorate Fellowship at Harvard Business School. Episode Highlights “Brand has evolved significantly.” With social media, we can create “feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands” who we rely on more and more. Branding on the front end and the back end. “The ‘60s was all about the golden age of branding … TV ads. In the ‘90s we started getting smarter about framework. On the front end, you have the brand. On the back-end, you have the overall business strategy.” What kind of education does a brand manager today need? “A CMO I knew once in Munich ended up running the firm’s financial operations in Asia. He then came back as CEO” with a better idea on the overall brand vision and direction. Brand thinking requires a broad business perspective. What is social currency and how has social media impacted brand building? That’s the focus on Erich’s latest work at Vivaldi Partners. The firm’s new study Business Transformation Through Greater Customer Centricity: The Power of Social Currency. View the report. What brand has made Erich smile recently? One of Erich’s favorite brands was recommended by his daughter. He likes GoPro because “they’ve leveraged their social currency so well.” To learn more, go to vivaldigroup.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Whitney Lyn gave us a shout for our episode on SEO featuring John Jantsch. Thanks for listening Whitney! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Ready to grow your company into a global brand? Good plan, says Emergent Research's Steve King. “Almost 75% of global GDP growth over the next 10 years is expected to come from emerging market countries. How can you not participate in that growth? More good news from Vivaldi Partners' Erich Joachimsthaler. “Today, we run a global business in a hyperlocal fashion. Collaboration between headquarters and subsidiaries is changing profoundly due to...new social technology and collaboration tools. The world is still round, NOT flat.” But globalization can be like a real-life blended family. SAP's Mike Morel warns, “Subsidiaries have been the stepchildren of the corporate world, always a second priority.” Enterprise Management Associates' Shawn Rogers sums it up: “Wherever you go...there you are and don't you forget it.” Pour a cup and join us for Subsidiaries: No, Virginia, the World Is Not Flat! p.s. Join us for In the Cloud with Game-Changers, Thursday 1 PM Pacific on The Business Channel.

Ready to grow your company into a global brand? Good plan, says Emergent Research's Steve King. “Almost 75% of global GDP growth over the next 10 years is expected to come from emerging market countries. How can you not participate in that growth? More good news from Vivaldi Partners' Erich Joachimsthaler. “Today, we run a global business in a hyperlocal fashion. Collaboration between headquarters and subsidiaries is changing profoundly due to...new social technology and collaboration tools. The world is still round, NOT flat.” But globalization can be like a real-life blended family. SAP's Mike Morel warns, “Subsidiaries have been the stepchildren of the corporate world, always a second priority.” Enterprise Management Associates' Shawn Rogers sums it up: “Wherever you go...there you are and don't you forget it.” Pour a cup and join us for Subsidiaries: No, Virginia, the World Is Not Flat! p.s. Join us for In the Cloud with Game-Changers, Thursday 1 PM Pacific on The Business Channel.

Erich Joachimsthaler, founder and CEO of Vivaldi Partners.

Erich Joachimsthaler, CEO of Vivaldi Partners and author of "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy."