Podcast appearances and mentions of hank hoffmeier

In this episode of the Catherine B. Roy Show, join us for an insightful conversation with Hank Hoffmeier, the Digital Marketing Infotainer and Senior Manager of Marketing Operations at iContact and Kickbox. With over 25 years of experience in sales and marketing, Hank brings a wealth of knowledge to the table. Discover the pivotal role of Email Marketing in business growth, uncover little-known facts about email marketing, and explore the intersection of artificial intelligence with email marketing. Hank makes marketing both enjoyable and effective, so tune in to gain valuable insights that can transform your digital marketing game. Don't miss this episode filled with tips, strategies, and the latest trends in the ever-evolving world of digital marketing.Connect with Hank HERE and HEREWORK WITH MECOACHES, CONSULTANTS, ENTREPRENEURS & BUSINESS OWNERS if you are ready to step into your power, do what you love, and make your dream business flourish◉ Book a free call with me:☎ http://bit.ly/StrategySessionWithCatherineDownload LinkedIn Decoded eBook: https://www.lhmacademia.com/Visit https://linktr.ee/catherinebroy for more

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. Questions for Hank? - Click Here

No one wants a bag of crap on their doorstep. If you're thinking about email marketing in the wrong ways, you're essentially delivering bags of crap to people's virtual doorsteps. No bueno. Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More than a few lightbulbs will go off.  After all, you don't know what you don't know. Do you have a thing or two to learn about: Automation? Segmentation? Split Testing? If your answer was yes, yes, and more yes then you're not alone. The world of email marketing is constantly shifting. We all have to keep our eyes and ears to the ground. Hank's bottom line? Simplify everything. Don't overthink it. There are certain things that need to be checked off your list, like email authentication, sender policy framework (SPF), and Domain Keys Identified Mail (DKim). But there are also important strategic elements to consider, like a cadence that works for your audience (not for you!), and providing value with each and every email. As Hank says, “Stop thinking about it from a marketer's perspective.” You have to think about email marketing from your client's point of view.  For more from Hank, download his freemium 501 Examples of Good and Bad Subject Lines. Shoutout to our sponsors Fieldwork and CloudResearch! If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team!  On the hunt for powerful content marketing and strategy resources? Come under our wing.

In this episode, Hank Hoffmeier, a.k.a. the Digital Marketing Infotainer, and Ken talk about why you should - or really, should not! - buy a list.  And much, much more!Thanks for listening!If you got value out of this episode and you think working with me one-on-one would be even better, go to www.kenisemail.com/packages and check out exactly what it takes to work with me one-on-one right away.

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. Questions for Hank? - Click Here

Do you know how to communicate with your cleints online? Which platforms to use? Or how often? In this episode, Hank Hoffmeier, senior manager of client solutions at J2 Global, shares the importance of digital marketing and tips to effectively connect with your target audience online. Did you enjoy this episode? Hank is an upcoming speaker at BBB's 2021 Better Your Business Academy where he will dive deeper into digital marketing and client relations. Program details and application instructions are available here.

Episode Notes Welcome to the Unstuck Institute Podcast! This week we chat with Hank Hoffmeier about a workafrolic mindset. Hank Hoffmeier Website | Instagram | iContact Trying to stick to your goals? Download the free Unstuck LifeBook! Got a question? Reach out to us on Instagram @Unstuck.Institute or e-mail us at unstuck.institute@gmail.com The Unstuck Institute Podcast is brought to you by: Podcast Startup Course Gather Round la Cucina | Wellness Cucina

If you're not using email to get in front of your audience and followers, you are missing out on a HUGE opportunity to increase your visibility and your sales! Hank Hoffmeier is an author, speaker, podcast host, and Sr. Manager of Client Success at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. A few of the things you'll learn in this 30-minute episode:Tips to make your email marketing betterWhat does KLT stand for?When and how to use a lead capture/pop-up on your siteHow to turn people off and lose an opportunity (spoiler: you do NOT want to do this)What kind of content should you include in your emails?How important are subject lines and preheaders?You can follow Hank in the following places:WebLinkedInYouTubeTwitterFacebookInstagramYou can find all the details for the upcoming "Foundations" virtual summit happening on January 16, 2021, on our site www.contentcreatorsconference.com!

What can the intersection of email marketing, becoming a marketing 'infotainer,' and the power of vulnerability teach us about creating a growth mindset and pushing yourself out of your comfort zone? Quite a lot, actually. Join Hank Hoffmeier, Strategic Insights Manager at iContact and a notes speaker, presenter, and marketing author and I through a healthy discussion on the MarTech Data Lab. In this episode, learn more about how you an apply a strategic mindset to your email marketing campaigns, how Brené Brown and vulnerability can teach you to become an even better marketer, and what tools Hank uses to continuously be learning and stay up to date on the latest trends in email and beyond. --- Support this podcast: https://anchor.fm/martechdatalab/support

How to reach out to Hank Hoffmeier: When you put together an email marketing campaign, there are some factors to take into account if you want it to be successful. Email marketing expert Hank Hoffmeier of iContact shared those factors and his suggestions for yielding a huge ROI from your efforts in this week’s podcast. Here are some of the main highlights of what he and our host, Bryan Reynolds, discussed. Factors to Consider for Email Marketing Success There are a number of components that go into a successful email marketing strategy. The first lies in your ability to actually get people to open the emails you send. It doesn’t matter how well written the body of your email is. If your subject line isn’t enticing enough to click, nobody will receive the message you’re hoping to convey. If you want consumers to actually open and engage with your emails, you’ll need to get inside their heads. Ask yourself whether you would want to open the email if you received it, and use that to gauge whether it’s ready to send. Remember, people are more likely to read emails that are personalized and that convey usefulness. This can be done by using their names in both the subject line and body text, as well as with email content that addresses problems your audience may be experiencing. The next factor you need to consider is your email’s call to action. This is just as important as the subject line, as it brings your readers even closer to becoming paying customers. If your CTA doesn’t drive the point home and entice people to learn more, they won’t click through to your landing page. Once you get your subject line and call to action optimized, your job isn’t done. You then need to turn your attention to the landing page you link to. This page needs to be a follow-up to the content of your email that moves readers even further along in the buying process. From there, stay in contact with your contacts and reach out to any who abandon their shopping carts. Getting Into the Inbox Although all of the above factors are necessary for implementing a successful campaign, they won’t get you anywhere if the emails don’t even make it into readers’ inboxes. Every aspect of your campaign relies on deliverability, so you’ll want to do all you can to ensure you maintain a positive domain reputation. Here are some of the components that affect your reputation: Positive Actions Think of your domain reputation as a credit score. Each time you send an email, providers like Gmail evaluate the actions your contacts take and ding or elevate your score based on those actions. Actions that have a positive impact include opening emails, clicking their links, marking emails as important and marking emails as TINS (this is not spam). The more positive interactions people have with your emails, the more likely providers will be to let your emails into the inboxes of new subscribers. Negative Actions Although it’s impossible to completely eliminate negative reactions to your emails, you can greatly reduce the number of times they happen through personalization and usefulness. Some of the events that have a negative impact on your score include email bounces (invalid email addresses), being marked as spam, requests to unsubscribe, and worse, having your emails go ignored. To increase the likelihood of positive reactions, avoid making the following mistakes. Don’t Make These Mistakes One of the biggest mistakes entrepreneurs make is thinking that buying contact lists will help. Unfortunately, it will actually have the opposite effect on your deliverability “credit” score. The same goes for sending emails to unengaged contacts. Although an “are we breaking up” email can be good for list hygiene, constantly sending emails to contacts who don’t want to hear from you will have negative effects on your score. Similar to this is your list hygiene. Hank recommends cleaning out your contact list at least once per year, if not every 6 months.

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Hank Hoffmeier from iContact joins Jason for more conversations regarding “work life harmony”, being judged…

Hank Hoffmeier from iContact joins Jason for a conversation about hacking travel for  inexpensive vacations,…

Hank is an author, speaker, strategic insights manager at iContact, and host of Hank's Business and Marketing Tips Podcast. Through the use of email and social marketing, Hank helps give all marketers what they really want — to acquire more customers, increase revenue, and avoid costly mistakes.   Where you can find Hank online: His website His website   What did you think of this episode? I want to know. Go to MarkStruczewski.com/hank and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

Episode 10 features Digital Marketing specialist, Speaker, Author, and Podcaster Hank Hoffmeier. Hank is Manager of Strategic Services at iContact (http://www.icontact.com). With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy. Hank is and author, speaker and host of a marketing podcast, Hank’s Business and Marketing Tips, available on iTunes.This was a fun episode to record as it was my first in-person interview and it definitely allowed for some more interaction. As all the statistics say, 55% of communication is body language so it helped having Hank in the same room and kept the energy at an all time high.We talk about daily planning and time management, how business owners should think about branding, marketing automation insight, and many others tangents! A couple of links I wanted to share that were mentioned in the show:Hank’s new Book – The ABCs of the Customer Journey: A Beginner’s Guide to Automation, Branding and Customer Service– Amazon Link: https://www.amazon.com/dp/0999801805A link to Hank’s Daily Planner and how you can easily set one up – https://hankhoffmeier.com/downloads/daily-plannerHank’s 5 tips to become a better Speaker – https://hankhoffmeier.com/the-5-things-that-helped-me-become-a-better-speaker-this-yearPeter Voogd – 6 Months to 6 FiguresAmazon Link: https://www.amazon.com/6-Months-Figures-Peter-Voogd/dp/0990997308/ref=sr_1_1?s=digital-skills&ie=UTF8&qid=1520215527&sr=8-1&keywords=peter+voogd About the Host:It’s hard to write these things about yourself but I’m just a very curious guy that wants to learn as much as I can about the world and the people in it. With a new found motivation many years ago to achieve certain goals and push beyond status quo, I wanted to speak with people that were breaking out of their comfort zones and try to capture how they were doing it and what insight could be shared to help others. I hope you all will continue along on the journey with me and share any feedback you have.If you enjoyed this episode or others please consider leaving a review on iTunes or whichever Podcast platform you listen on.Here’s where you can find me:Website: https://www.brianondrako.com Instagram: https://www.instagram.com/brianondrako/Twitter: https://twitter.com/brianondrakoFacebook Page: https://www.facebook.com/justgetstartedpodcast/ Thank you very much!Brian See acast.com/privacy for privacy and opt-out information.

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. What I would like to talk about is starting somewhere. Everyone starts somewhere in business, right? Maybe you start with one product, or maybe you have a service and you start with one customer and you grow from […] The post Hank’s Marketing and Business Tip #82: Start Somewhere appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Last week, I had Mike Mabe on, and he is a local leadership consultant. I really enjoying having some lengthy conversations with him. We talked about spending quality quiet time, absorbing information, reading, or spending time with family, as well as health. It is important […] The post Hank’s Marketing and Business Tip #80: Ramble appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip I’m happy and sad at the same moment, because I am joined today by Mike Mabe, who is with NSL Coaching. He is a business and life coach. I enjoyed our conversation on the last four tips and I hope we can do this again […] The post Hank’s Marketing and Business Tip #72: Health appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am again joined by Mike Mabe from NSL coaching. Welcome back Mike. Mike: Thank you, Hank. What we want to talk to the folks about today is a worklife balance. Making sure that, I guess, you are happy in life and happy and […] The post Hank’s Marketing and Business Tip #71: Quiet Time appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am again joined by Mike Mabe with NSL coaching. It is always a pleasure talking to Mike. We are going to provide you another tip, and this one is going to be about transparency. In yesterday’s tip, we kind of touched on that […] The post Hank’s Marketing and Business Tip #70: Transparency appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am once again joined by Mike Mabe with NSL Coaching. You can visit his website at nslcoaching.com. He is a business and life coach. Mike is here to talk to us today about inspiration so welcome back, Mike! Can you tell us a […] The post Hank’s Marketing and Business Tip #69: Inspiration appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip This week, I am going to be joined by another special guest, Mike Mabe. Mike Mabe owns and operates NSL Coaching. He is a business and  life coach here in Winston-Salem, North Carolina. We are recording from Fourth of July park in Kernersville, North Carolina, […] The post Hank’s Marketing and Business Tip #68: Mike Mabe appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip/ Thank you for joining us today. I have Lori Bruhns with me today,  she is a local business and productivity success coach. She has been providing us with tips during the week and today we are gonna wrap it up with some information about […] The post Hank’s Marketing and Business Tip #62: Know, Like, Trust appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip I am again joined by Lori Bruhns, a business productivity and success coach. She is here to provide value by telling you how you can be more productive in running your business. Hank: Thank you for coming aboard again, Lori. Lori: Thank you, Hank, […] The post Hank’s Marketing and Business Tip #61: Mindset appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip I am once again joined by Lori Bruhns, a business productivity and success coach and she is going give us a tip on how to be productive. Lori: Thanks again for having me Hank, I appreciate this. So, today’s tip is called “buffering your tasks”. […] The post Hank’s Marketing and Business Tip #60: Buffer Tasks appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am joined today by Lori Bruhns. She is a business productivity and success coach. What I like for her to do is provide some tips that will help you be more productive in running your business. Lori: Thank you for having me today […] The post Hank’s Marketing and Business Tip #59: Delegate appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. I actually do not have any information for you today. But I wanted to announce that I will be having Lori Bruhns, a local business and productivity coach on my tips sessions to help you and provide you with some free tips on being […] The post Hank’s Marketing and Business Tip #58: Lori Bruhns appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip. Thank you for joining me today. What I like to discuss is writing effective copy for social media, your website, or for your blog. There are some tips that I am gonna provide to you today that will help you engage more with your […] The post Hank’s Marketing and Business Tip #57 Content Tips appeared first on .

Trascription: This is Hank Hoffmeier with a marketing and business tip. Today’s tip is about Facebook stories. Facebook stories is very similar to stories on Snapchat as well as  stories on Instagram. Have you checked those out yet? Have you used stories? Well if you have, you may find that if you have a younger […] The post Hank’s Marketing and Business Tip #56: Facebook Frames appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip. I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven […] The post Hank’s Marketing and Business Tip #54: Hug Your Customers appeared first on .

Transcriptioin: This is Hank Hoffmeier with the marketing and business tip. Let’s talk about the landing pages and SEO. When it comes to having your business found on the Internet, people are searching Google or other search providers to find products and services that they are looking to do business with. Did you know to […] The post Hank’s Marketing and Business Tip #55: Search Intent appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but […] The post Hank’s Marketing and Business Tip #53: Keyword Planner appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or […] The post Hank’s Marketing and Business Tip #52: Yelp appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found […] The post Hank’s Marketing and Business Tip #51: Instagram Stories appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip. In episode number 42, I discussed local influencers. Influencers are people that you can find I can help promote your brand. Sometime still do it for free, and other times it is paid. You may see this with well-known celebrities pushing products such as […] The post Hank’s Marketing and Business Tip #51: Influencer Marketing Agency appeared first on .

Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes […] The post Hank’s Marketing and Business Tip #50: Customer Service appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today, I am going to discuss longtail keywords for voice search. In episode 18, I discussed using longtail keywords to help you keep your costs low when it comes to pay-per-click advertising. If you own a flower shop and you use the word flowers […] The post Hank’s Marketing and Business Tip #49: Long Tail Keywords for Search appeared first on .

This is part 1 of a 2 part interview with Hank Hoffmeier from the amazing e-mail marketing company, iContact and  the wonderful Lori Bruhns from Lori Bruhns LLC. Both were kind enough to provide insights on creating our book, marketing, and more!  On this half of the interviee we discuss marketing automation, entrepreneurship, the future of marketing, […]

Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as […] The post Hank’s Marketing and Business Tip #48:Training and Conferences appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in. Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This […] The post Hank’s Marketing and Business Tip #47: Shopping Cart Abanondonment appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that […] The post Hank’s Marketing and Business Tip #45: Persona appeared first on .

Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is […] The post Hank’s Marketing and Business Tip #46: Above the Fold appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why […] The post Hank’s Marketing and Business Tip #44: How to Videos appeared first on .

This is part 1 of a 2 part interview with Hank Hoffmeier from the amazing…

Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can […] The post Hank’s Marketing and Business Tip #44: Community appeared first on .

Transcript: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person,  you are going to deal with objections. People working object to buying from you, talking to you, and buying […] The post Hank’s Marketing and Business Tip #43: Objections appeared first on .

Transcript: This is Hank Hoffmeier with a marketing and business tip for you today. What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products […] The post Hank’s Marketing and Business Tip #42: Local Influencers appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. When is the last time that you had an excuse? Especially when it comes to business. What is your last excuse that you did not get something done, did not complete something, or something didn’t sell? Did  you have a plan? […] The post Hank’s Marketing and Business Tip #41: Excuses appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss with you today is something that happened to me recently that made me really think about pricing and value. I needed to have a jacket altered recently, and I needed to take in. I brought it to a tailor […] The post Hank’s Marketing and Business Tips #40: Expensive is Not Better appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Are you struggling with content to share on social media or how to write blog articles? A great tool is Pocket, GetPocket.com. This is a great tool that allows you to curate articles and read them later. They have a browser extension as well […] The post Hank’s Marketing and Business Tip #39 : Pocket appeared first on .

Transcript: This is Hank Hoffmeier with a marketing and business tip. If you are using Twitter, make sure that you are retweeting people that follow you, basically helping them become found and obtain more followers and maybe they will return the favor for you. Also, make sure that you thank people who are reading your blog […] The post Hank’s Marketing and Business Tip #38 : Twitter Engagement appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. A lot of times people are creating content and putting it out on their social media channels, using it on blogs and, also using that content and marketing. One thing at they fail to do is think like the recipient. Many times, people that […] The post Hank’s Marketing and Business Tip #37 : Think Like a Recipient appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. If you are new to running Facebook ads, be careful about how you look at your results. If you run an ad and you found it to be successful, do not go ahead and just automatically throw a lot more money at it. In […] The post Hank’ Marketing and Business Tip #36 : Facebook Ad Spend appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Do you want to have more viewers or have your YouTube videos show more in search results? Don’t we all? Well, let me provide a couple tips for you to make sure that you are doing the best you can with your YouTube channel. […] The post Hank’s Marketing and Business Tip #35 : YouTube Search Results appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today I would like to cover a social media tool that will help you curate, post, and schedule social media posts. There is a website called Calendy.co. C-a-l-e-n-d-y.c-o. It is a newer tool, but it is actually very powerful and allows you to add […] The post Hank’s Marketing and Business Tip #34 : Calendy appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. When it comes to business in today’s age, we are all using digital technology. We are using cell phones, iPads, computers, websites and many other technologies that take us away from face-to-face or verbal, maybe even written communication. It is very important that every now […] The post Hank’s Marketing and Business Tip #33: Thank you appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip. When is the last time you listen to client feedback or asked for it? Many times, were too busy prodding along and developing our next marketing campaign, fulfilling customers’ orders, or servicing clients. We need to take a step back every now and then […] The post Hank’s Marketing and Business Tip #32: Feedback appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip When it comes to Instagram, there are plenty of times where you see other posts that you may want to share with your audience. There is an app called Repost that allows you to just do just that. What you do is when you see […] The post Hank’s Marketing and Business Tip #31: Repost App appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. When is the last time you read a book to help you become a better business person or leader? It is a great idea to always be learning and always stay on top of the skills that you need to improve upon. Maybe you […] The post Hank’s Marketing and Business Tip #30: Reading appeared first on .

Transcription: This is Hank Hoffmeier with the marketing and business tip. If you are looking to use flat graphics or icons for any of your marketing campaigns, whether it is email or social media, Google AutoDraw is a great tool. Google AutoDraw allows you to scribble image on the screen, and Google will do its […] The post Hank’s Marketing and Business Tip #29: Google AutoDraw appeared first on .

Transcription: This is Hank Hoffmeier with a marketing and business tip. Instagram is a very popular social media network and one thing is very challenging is to have your posts become very popular or obtain a large audience. A while back, I had a tip on using hashtags to help your post become found. But […] The post Hank’s Marketing and Business Tip #28: Instagram Pods appeared first on .

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Remember intent is a great thing, but intent plus action gets things done. Many times, business owners will  have goals and will actually plan out what they wanted to for the coming week or coming month, but what they fail to […] The post Hank’s Marketing and Business Tip #27: Intent appeared first on .

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. When it comes to online marketing, especially with serving ads, What you want to do is make sure that you are building an audience of people that you can retarget. Retargeting means serving ads to someone that is ready engage with […] The post Hank’s Marketing and Business Tip #26: Pixel appeared first on .

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. I like to discuss website SEO or search engine rankings. If you have a website,  you want make sure that you have a secure website. In other words, you will need a certificate for security, or security certificate. This is something […] The post Hank’s Marketing and Business Tip #25: Secure SEO appeared first on .

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Today I like to talk about a tool that can help you with your marketing. The site is called niftyimages.com. What you can do is nifty images is that you can create personalized images such as birthday cards or gift card images, […] The post Hank’s Marketing and Business Tip #24: Nifty appeared first on .

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you. I would like talk to about customers today. One thing that you need to do is to be sure that you are aware of what your potential customers short and long-term goals are because when you are advertising or providing content to […] The post Hank’s Marketing and Business Tip #23 Long and Short appeared first on .

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. If you work with people and customers that have competitors, especially in the B2B market, you want to ensure that you learn about your customers competitors. What you be able to do is make sure that your product, service or information […] The post Hank’s Marketing and Business Tip #22: Competitor Research appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy. […] The post Hanks Marketing and Business Tip #21: Value appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. Today I would like to review a app that I use to create inspirational images and just images with text on them. It is called Typorama. I use it on iOS on my iPhone, and what you can do is choose the […] The post Hank’s Marketing and Business Tip #20: Typorama appeared first on .

Transcription: This is Hank Hoffmeier with a Marketing and Business tip for today. When you are writing content for your website or your blog, make sure you are checking spelling and grammar. There is nothing like having a lot of errors on your page that makes your website or blog look unprofessional. Make sure that […] The post Hank’s Marketing and Business Tip #19: Spelling and Grammar appeared first on .

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you. Today I would like to talk about keywords, for when you’re using keywords for pay per click advertising. If you are using Google Adwords and you were putting out ads based on keywords, what you’ll notice is popular keywords cost a lot […] The post Hank’s Marketing and Business Tip #18: Long Tail Keywords appeared first on .

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you today. When you have people going back to a product or service that you were looking to sell, you want to make sure using a specific landing page for your audience to view.  What this means is you do not want to […] The post Hank’s Marketing and Business Tip #17: Landing Page appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for today. What I would to discuss today is your website. If you have a website you want make sure you keep the copyright information at the bottom of your page up-to-date. Especially now that we are in a new year, 2017, if you have […] The post Hank’s Marketing and Business Tip #16: Copyright appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the day. If you work at an office or have a home office, it is great to have a lot of oxygen available. Not only for you to breathe, but to keep you in a good mood. Not only oxygen in the air that […] The post Hank’s Marketing and Business Tip #15: Oxygen appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the day. Make sure to use video with your marketing campaigns. Live video is a great way to obtain attention and get people to react very quickly to what you are doing and what you are recording. What you want to do is […] The post Hank’s Marketing and Business Tips #14: Live Video appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tips for the day. If you are using Twitter, make sure to send out your tweets multiple times during the day. Since there is so much noise on Twitter, you want to make sure that you are getting in front of your followers. And what […] The post Hank’s Marketing and Business Tips #13: Recycle Tweets appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the Day. Are you looking to have your website or business be found more prominently in search results, especially with Google? Well, Google my business is a great way to showcase your business and show up prominently in search engine results. What you […] The post Hank’s Marketing and Business Tip #12: Google My Business appeared first on .

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Today’s tip is in regards to mobile websites. If you using pop-ups on your websites to obtain email addresses to send newsletters to, you need to be careful. If on the mobile version, that pop up, if it is covering a […] The post Hank’s Marketing and Business Tips #11: Mobile Pop-Up Forms appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the day. Did you know that you can pin tweets to your Twitter profile? This is a great way to highlight information or a tweet that you want to show to your followers. What you need to do is head over to your […] The post Hank’s Marketing and Business Tips #10: Pinning Tweets appeared first on .

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the day. I would like to talk today about hashtag holidays. A lot of people talk about hashtags, or the # sign before words when you are using those on social media, and yes, they are becoming more popular on Facebook. Mostly on Twitter […] The post Hank’s Marketing and Business Tip #9: Hashtag Holidays appeared first on .

Transcript: Hello , this is Hank Hoffmeier with another Marketing and Business Tip. Today’s tip is very simple. Don’t forget to celebrate your successes. Many people tend to dwell on the negative, or the fact that they need to grow their business and do not celebrate the successes they have. Even if it is a […] The post Hank’s Marketing and Business Tips #8: Success appeared first on .

  Transcript: This is Hank Hoffmeier with your Marketing and Business tip for the day. Today’s tip is going be business related. Many of us that on our own businesses struggle with accounting and keeping up with receipts. One thing is digital receipts. If you receive receipts via email there is a great way to […] The post Hank’s Marketing and Business Tips #3: Receipts appeared first on .

  Audio Transcript: This is Hank Hoffmeier with your business and marketing tip of the day.  Are you looking to grow your Instagram followers? If so, I found a great resource for you. Instaheads.com is now in beta and you can download their beta application to help you find followers. How this works is you can create […] The post Hank’s Marketing and Business Tips: #2: Instaheads appeared first on .