Podcasts about klt

An Origin Story of the Know, Like, and Trust (KLT) Method Join us on this episode as we dive into the background of my KLT methodology and how I really listened to my intuition to bring it to the world. The journey begins with an exploration of my own soul mission and transitions into the broader implications of knowing, liking, and trusting oneself. This episode provides a deep dive into how these elements are pivotal for personal growth and success.What is the KLT Method?I explain my methodology as a transformative tool for aligning with one's soul mission and enhancing intuition. KLT helps individuals measure their progress in self-awareness, self-acceptance, and self-trust.Key Insights:Intuition and the Soul MissionTapping into one's intuition is essential for aligning with the soul's desires and navigating uncharted territories. Listening to your inner voice can be used as a guide to create fulfilling life pathways.Building Trust in Your Unique PathI discuss how trusting your unique path through the KLT method can lead to better decision-making and increased prosperity.Important Quotes"Your soul will start churning things, and you'll start to get niggling and feel discomfort.""Knowing what your strength is—do I know myself better, do I like myself better, or do I trust myself more?"Key Questions AnsweredHow does the Know, Like, and Trust method help align with your soul mission?[00:00:07]: The KLT methodology helps identify and align with your soul's desires by encouraging deep self-awareness and self-trust, leading to greater satisfaction and success.What role did intuition play in Kim's journey to developing the KLT method?[00:03:28]: Intuition was a driving force, pushing Kim to explore new avenues beyond conventional business strategies, leading to the development of the KLT method as a tool for personal and professional growth.How is the KLT method utilized in practical applications?[00:17:03]: The method is integrated into various aspects of personal development, including decision-making, strategic planning, and improving connections, by better understanding one's energetic and intuitive inclinations.Call to ActionWe hope you enjoy this insightful episode and find inspiration in the Know, Like, and Trust methodology. Please subscribe, rate, and review "Your Star Path to Success" on your favorite podcast platforms to help us continue delivering valuable content.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- Building Strong Client Relationships with Know, Like, Trust, and Truth In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients. 00:00 Introduction to Know, Like, Trust, and Truth 01:27 Understanding the Know Stage 03:02 Building the Like Factor 04:07 Establishing Trust with Social Proof 05:58 The Importance of Truth in Marketing 11:22 Combining Know, Like, Trust, and Truth for Success

On this episode of The Karen Kenney Show, I put a fun new personal spin on the concept of the “Know, Like, Trust Factor.”The KLT Factor is a common marketing strategy that's focused on building relationships with clients/customers - so that people will be more likely to “buy” from or do business with you.I take this concept and flip the script – proposing that we shift our focus from an external “know, like, trust” with others - to an internal KLT experience with ourselves. This is an invitation to explore your own KLT Factor – by building a deeper relationship with your Self, Source, and Spirit – using the traditional “know, like, trust" tips!Check it out and see if you feel inspired to start your own KLT Factor leading into 2025! KEY POINTS:• Building Self-Trust• Developing a DSP•​ Inspiring + Motivating Yourself•​ Providing Your Own Testimonials•​ Aligning Actions with Values•​ Being Generous + Accountable• The Nest - Group Mentoring Program BIO:Karen Kenney is a certified Spiritual Mentor, Writer, Integrative Change Worker, Coach and Hypnotist. She's known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-BS, down-to-earth approach to Spirituality and transformational work. KK is a wicked curious human being, a life-long learner, and has been an entrepreneur for over 20 years! She's also a yoga teacher of 24+ years, a Certified Gateless Writing Instructor, and an author, speaker, retreat leader, and the host of The Karen Kenney Show podcast.She coaches both the conscious + unconscious mind using practical Neuroscience, Subconscious Reprogramming, Integrative Hypnosis/Change Work, and Spiritual Mentorship. These tools help clients to regulate their nervous systems, remove blocks, rewrite stories, rewire beliefs, and reimagine what's possible in their lives and business!Karen encourages people to deepen their connection to Self, Source and Spirit in down-to-earth and actionable ways and wants them to have their own lived experience with spirituality and to not just “take her word for it”.She helps people to shift their minds from fear to Love - using compassion, storytelling and humor. Her work is effective, efficient, memorable, and fun!KK's been a student of A Course in Miracles for close to 30 years, has been vegan for over 20 years, and believes that a little kindness can make a big difference.KK WEBSITE: www.karenkenney.com

As an introverted leader, I've always been fascinated by the dynamics of human interaction, especially when it comes to building and nurturing relationships. If you're like me, you might find social interactions a bit draining, but also recognize their immense value. So, how do we balance our need for solitude with the essential task of forging meaningful connections? Introversion as a Strength Contrary to popular belief, introversion isn't a weakness. In fact, it's a superpower! Our introverted nature grants us unique strengths like deep thinking, active listening, and empathy. We thrive in one-on-one conversations, and we excel at truly understanding others' perspectives. However, our preference for introspection can sometimes make initiating new relationships a challenge. The Dance of Human Interaction I've come to realize that human interactions often follow a fascinating pattern. It all starts with avoidance. It's natural to feel hesitant when meeting someone new. But as leaders, we need to step out of our comfort zones and actively engage. This leads us to the competition phase, where we exchange ideas, energy, and sometimes even clash. It's through this intense interaction that we establish a dynamic of compliance, which helps define the power structure in the relationship. The final and most rewarding phase is mutual understanding. It's that beautiful moment when we realize that even with our differences, we can find common ground. We might even "agree to disagree," but we do so with respect and a shared understanding of each other's positions. Building Trust and Influence To build influence as a leader, we need to guide individuals through these phases of interaction. It all starts with overcoming avoidance and encouraging genuine engagement. This aligns perfectly with the concept of "know, like, and trust" (KLT). Relationships begin with getting to know someone, and that requires overcoming initial hesitations. Once we engage, we navigate through competition and compliance, fostering a sense of liking—even if it's not a deep connection. Trust, interestingly, can blossom unexpectedly through prolonged exposure. We don't necessarily need to deeply like someone to trust them. Trust often arises from observing predictable behavior patterns. It's about knowing that someone will consistently deliver, even if we don't always agree with their methods. Embracing the Journey Building relationships as an introverted leader is an ongoing journey. It requires us to step outside our comfort zones, actively engage with others, and embrace the different phases of human interaction. Remember, our introverted superpowers make us uniquely equipped to foster deep, meaningful connections that can propel us to new heights of leadership success. What are your experiences as an introverted leader? I'd love to hear your thoughts and insights!

This week, Tim "T-Spurs" takes a spin with another trip on the Soulside. We explore the rich sounds of soul, funk, jazz, R&B, and plenty of flavors in between. The carefully curated selection features a perfect blend of timeless classics and fresh new tunes that will keep you grooving and feeling the soul.Highlight of the Week: Our LP of the Week was "Beauty of Change" by KLT, Jessy Elsa Palmer. Experience the dynamic mix of delicious rhythms, soulful melodies, and uplifting beats that showcase the best of this fantastic album. Plus, we have plenty of new releases to taste.Perfect for music lovers who crave variety and quality, this episode offers a journey through the sounds you love. Listen now, share your favorite tracks, and discover new music that will keep you coming back for a spin on the Soulside.For more info and tracklisting visit: https://thefaceradio.com/soulsideTune into new broadcasts of Soulside, LIVE, Tuesday from 2 - 4 PM EST / 7 - 9 PM GMT//Dig this show? Please consider supporting The Face Radio: http://support.thefaceradio.com Support The Face Radio with PatreonSupport this show http://supporter.acast.com/thefaceradio. Join the family at https://plus.acast.com/s/thefaceradio. Hosted on Acast. See acast.com/privacy for more information.

S'inscrire à ma newsletter gratuite (et intéressante): https://dalidutilleul.substack.com/ Bienvenue à tous dans le podcast Light, présenté par Dali Dutilleul. L'objectif de celui-ci est simple: "Quelle que soit la graine que tu es, fleuris" Pour l'épisode 5, voilà le programme: Le syndrome de l'imperfection Stratégie KLT pour devenir milliardaire 2 Leçons de Yomi Denzel Pourquoi le sport c'est chiant Le vrai problème de l'école Bonne écoute !

In this video, I want to teach you how to legally make $500 in the next one hour. 1. Learn what it is in this video… in this video, learn how to make $500 in this video and share it with someone how to set it up; charge them $2,000 for it.  It's worth more because they can use that skill over and over again. --> READ THE BLOG POST HERE https://myempirepro.com/how-to-make-500-in-the-next-one-hour-online   --> WATCH VIDEO VERSION HERE https://youtu.be/SSPoHiQeqzU   2. Learn it and do the work for them; help them set it up and charge them $30,000 for it. It's worth more because they can use that skill over and over again. 3. Help someone solve a problem that's actually costing them at least $5,000 every year. Charge them $500 for it. 4. Create a $500 product that serves a need or perceived need and sell it. 5. Help someone else sell their $1,000 product and collect $500, a 50% sales commission.  I know what you are thinking. You don't know someone else who has a $1,000 product? I will show you where to find them. I know something else you are thinking. You don't have someone to sell to?   There are a bunch of people inside their email inbox, their text message, WhatsApp, DM, on Facebook and Instagram newsfeed looking to buy that specific product right now.  I will show you how to show any product or service you choose to them for pennies literally. Not all of them will buy but there is a little known secret on how to get more and more of the buy from you.  Before some of them will buy from you, they have to feel like they know, like and trust you. The keyword is feel.   Once I show you how to find the people, the people that need the product,  find a way to give away a small usable piece of the product to just 100 people for free in exchange for their contact information so you can get them to KLT you… know, like and trust you. That piece you are giving away is called the LEAD MAGNET. Get my free book “Digital Marketing Certified” and access my free workshop; you can access all of that at digitalmarketingcertified.com and I will show $500 in the next hour and you can even build a 6-figure career in digital marketing. This is the easiest money you will ever make… so listen carefully as I do a quick recap. 1. Learn this valuable skill from this video on "Making $500 in an Hour" and teach someone to set it up for a fee of $2,000. That's 4X of what I promised at the beginning of this video.  This skill is reusable, making it a worthy investment for them. 2. Offer your expertise to set it up for others for a charge of $30,000. It's a higher fee because you're doing the work for them, saving them time and effort.  And as you can see, investing this time in this video is already bringing in returns. 3. Help someone solve a $5,000 problem for just $500. This is a win-win situation for both parties. They will even refer others to you. 4. Create a product or service that fulfills a need and sell it for $500.  I will show you how to find people to sell it to. In fact, ideally, you should find them first before creating the product because that helps you create a product they just don't just right... but they actually want. 5. Help others in selling their $1,000 products and earn a 50% commission ($500). I'll guide you on finding these products and potential buyers through various channels like email, social media, search engines such as Google, YouTube and more. To increase sales even after your first $500, it's important to make potential buyers feel like they know, like, and trust you… THE KLT FACTOR… One way is to offer a small part of your product for free (we called that a Lead Magnet) to 100 people in exchange for their contact details. Once they give you their contact information, they have demonstrated interest and they are now an engaged lead. This builds a relationship and trust and you can convert that to as many $500 as you want. All of this can be set up and automated with Ai (Artificial Intelligence). Can I show you?  To learn more about these methods and get a step-by-step guide, visit www.DigitalMarketingCertified.com. Get my free book, "Digital Marketing Certified," and attend my workshop to discover how to make $500 online repeatedly and even build a successful career in digital marketing.  

Are you tired of wasting your time on Facebook? If you're like I was, you're tired of going to the news feed or groups to comment on posts and not getting any results. I know the feeling that you're just never done commenting and reacting to those posts in the news feed. It's exhausting and seems like you never have time for anything else! Not to mention that you need to post content, connect and have conversations! But first things first – what am I talking about when I say KLT? What is KLT? Before we go anywhere talking about using Active Group Users software to build your KLT, let's make sure you know what that is… (Get free trial at https://activegroupusers.com/trial). KLT refers to Know Like Trust – it's what your prospect feels towards you. Does your prospect know you? Do they like you? Do they trust you? The thing is that a prospect who doesn't trust you will never buy from you! You probably already know that... READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-478-how-to-use-active-group-users-software-to-build-your-klt/

In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility. WebsiteInstagram@onebaggtalk on all social media1. Will Baggett introduced himself and spoke about his professional journey,Will has worked as a public speaker for over seven years.He has published two books. Will has partnered with Coach DKR for 'Monetize Your Message.' Monetize Your Message Conference, scheduled for September 28th - 30th (2023) in Dallas, Texas.2. It's important to understand SEO in the context of findability and visibility.Public speaking makes you more "findable" and "visible."Will focuses on making brands visible, clear, and easily contactable.SEO should be as easy and accessible as purchasing something on Amazon.3. Will gives techniques to overcome nervousness and an "introvert's nature."Will debunked the idea that public speaking is not for the shy or introverted. Preparing thorouListen to “Why Case Studies?”—a private pop up podcast w/ Brittany Herzberg —only available through this link & only til October 1st Ask the right questions and write case studies that increase ↑ income, visibility, & conversions. (Doors close October 1st

Like it or not, hitting your prospects with cold, hard facts about your product won't cut it. That's the bad news…  The good news?  There's one crucial factor most sales guys ignore that makes selling any product a walk in the park. What's this overlooked secret? Creating an emotional connection with your prospect… Not only does this make the sales process infinitely easier, but it also skyrockets your closing rate wildly. In today's show, Business Advisor Bimal Shah shares his top 3 ways to skyrocket your closing rate by building an emotional bond with your prospects.  Listen now! Show Highlights Include: How to cultivate a resilient attitude and crush any goal with ease  (2:20) 3 growth "time bombs" ready to blow NOW that can destroy your business (and how you can prevent them) (6:07) The “ECS” system that skyrockets your closing rate per meeting (even if “selling” isn't your strength) (9:52) Steal this simple “KLT” technique to make anyone you talk with trust that you're the answer to their problems (13:05) #1 deal-killing mistake you must avoid when you're starting sales (20:09) Link to the FREE Books: https://bit.ly/All5BooksForFree YouTube Channel: https://www.youtube.com/channel/UC_wrH36CwIGcr5aHbVPyYWA Linked In: www.linkedin.com/in/theoneyearbreakthrough Facebook:   https://www.facebook.com/rajparthachievers Website: https://theoneyearbreakthrough.com/ Link to all my books on Amazon: https://bit.ly/BimalBooks Link to The Sales Metric tool that I have used for more than two decades: https://www.theoneyearbreakthrough.com/product/the-sales-tracker/

Episode #64 - Becoming a Master Marketer of Your Professional Career with Bernie Borges With its ever-evolving landscape and transformative power, marketing presents a golden opportunity for women seeking new opportunities, exploring different paths, or simply looking for a way to invigorate their current role. Marketing is fundamentally about crafting compelling narratives, building connections, and influencing people's perceptions. By leveraging these skills, professional women can harness the power of marketing to drive their own success. In today's episode, our guest will explore various aspects of marketing, including digital marketing on LinkedIn, content creation, branding, and more. In addition, we'll delve into the latest trends and emerging opportunities that will give you a competitive edge. In this episode of the Midlife Career Rebel Podcast, you'll discover…• Key strategies and tactics in digital marketing that women can adopt to stay competitive• How to craft compelling narratives and personal branding to create a strong professional presence• Overcoming challenges and mindset shifts necessary for career transformation through marketing• The importance of building meaningful connections and networks• How to blend experience and expertise to create must-read content using OPC (other people's content)• Why the KLT (know, like, trust) factor matters Featured On the Show (and additional resources): • Eat that Frog: https://buff.ly/42SYu6z • Midlife Fulfilled Podcast: https://midlifefulfilled.com • Carol Parker Walsh Consulting - https://www.carolparkerwalsh.com • Fearless: The Career Rebel Academy: https://bit.ly/CRAapply Bernie Borges is Vice President, Global Content Marketing at iQor, a leading BPO. He's co-founder and Advisory Board member at Vengreso, The Digital Sales Transformation company. Bernie is a voice-over professional and the host of the Midlife Fulfilled Podcast. Bernie's career spans three decades in B2B marketing roles and sales roles in tech. He founded and grew the digital marketing agency Find and Convert, which after 15 years merged into Vengreso in 2017. Bernie speaks at marketing industry events and is the author of Marketing 2.0, one of the earliest books written on social media marketing strategy. He has been recognized by industry peers, including Demandbase's 25 Marketing Executives to Learn From in 2023, SEMRush's Top 100 Content Marketing Influencers in 2022, and Toprank's Top 25 Content Marketing Experts in 2021. Bernie taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program. You can connect with Bernie on LinkedIn. Also…. Email us if you have any questions or topics you'd like us to cover on the podcast at hello@carolparkerwalsh.com. Take our LinkedIn Quiz and discover your LinkedIn Archetype: https://go2.bucketquizzes.com/sf/8e40128f Is your personal brand where it needs to be? Take our Personal Brand Quiz: https://go2.bucketquizzes.com/sf/6bec3638 Rate, Review & Follow on Apple Podcasts "I'm loving the Midlife Career Rebel Podcast!" If that sounds like you, help us support more people like you to create a career and life they love. After all, the Midlife Career Rebel Podcast would not be possible without you. Click on the link below to subscribe, give us a five-star rating, and leave a review on Apple Podcasts and Spotify. Apple Podcast Spotify Amazon Music iHeart Radio Stitcher Google Podcast Thanks for listening,Carol Be sure to follow me: • Website: https://www.carolparkerwalsh.com/podcast • LinkedIn: https://linkedin.com/in/parkerwalsh • Instagram: https://instagram.com/drcarolparkerwalsh • YouTube: https://youtube.com/carolparkerwalsh

Writing emails…it's one of those things you know you need to do as a business owner, but often something that, for a lot of people, can feel challenging, time-consuming, or boring. Today, we're going to change all that. I'm breaking down my email-writing process so you can say goodbye to writer's block and start writing emails your audience actually wants to read in a fraction of the time. “At minimum, it's every other week that you are sending these KLT email where it's just building rapport, and giving value and connecting with your audience.” - Shawn Mynar “When you experience writer's block, my best recommendation is to just write something. Just get something on the page.” - Shawn Mynar “All emails should have a goal, or a purpose, or a point. So what's the point, why are you sending this?” - Shawn Mynar “I can guarantee you with 100% certainty, it will take you so much less time to do the outline first and then fill in the gaps as it comes most naturally to you, not necessarily from start to finish.” - Shawn Mynar “Don't try to write it well the first time. There absolutely zero need to write something remotely decent even on the first try… But you have to get something out, you have to get  the overall idea and what you wanna say out of your head and onto paper.” - Shawn Mynar FULL EPISODE TRANSCRIPT BELOW: 0:00 writing emails. It's one of those things you know you need to do as a business owner, but often something that for a lot of people can feel challenging, time consuming, and or flat out boring. But today, we're going to change all that. I'm breaking down my email writing process. So you can say goodbye to writer's block, and start writing emails your audience actually wants to read in a fraction of the time. Let's dive in. 0:31 Hey there, I'm Shawn Mynar, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving, Freedom filled online business way work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I'm obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That's right hustle culture, not welcome here. Let's get into today's session. 1:15 Hey, hey there, friends, and welcome back to the unstuck entrepreneur Podcast. I'm Shawn, your host, thanks so much for hanging out with me today on this special episode talking all about the email, the business email that you are sending as a business owner. So not just any old email, but the email that your people actually want to open and read and click on and do the thing and get more involved in your business. So kind of important, really big topic, one of my favorite topics to talk about. So first of all, if you aren't yet sending emails, in your business, this episode is for you, this is a very, very important episode for you to get over that hump to get over that hurdle, to really embrace the idea of sending emails for your business. Because if you're not, you're making it about 1000 times harder than it should be, to have a business and to make money in your business by not sending out emails. And that goes for you know, even if you're a local business, even your if you're a brick and mortar business where people come into your office or come into your shop, or whatever it is, emails still work, emails are still important if you have a business. So really important episode for you. And then also, if you are a business owner, or becoming a business owner, who struggles to write the emails you do send to them, you know, you need to you're already on board with that. But there are struggle, they're not fun. They're challenging, you don't know what to say, maybe you're not getting the response, or the engagement out of the emails that you do send, people aren't taking action, people aren't opening people aren't reading, people aren't clicking, whatever it is, this is also a very important episode for you. And if you've ever had a case of writer's block, when it comes to reading your emails, this is definitely the episode for you. So that's what we're gonna get into today, I have a very specific process that I follow for writing emails that I really don't think many people know to follow. This isn't something Well, I guess maybe it's something I made up, but I don't think so. Maybe my own process is but it follows a very specific kind of guideline for how to write emails, which, first of all, is not to write it from the first word all the way down to the last word in order that is definitely prime and ripe for writer's block. And for writing an email that doesn't actually do anybody any good. So it makes it way harder on you too. So that's the first thing and we'll talk more about that coming up. But it also is, you know, just not really having a very clear direction and understanding of your email before you start. So that's what we're really going to do and focused on today is creating the framework and the outline for your email because once you have that writing the actual email like filling all of it in is easy peasy. And as I promised in the intro, going to cut so much time off of your email writing process. That's what we're going to get into today. Now, first thing is to recognize that there are many different types of emails as a business owner. So let's 5:00 break those down first. So, you know, kind of in your own business, what emails you're sending. And then also what we're going to talk about specifically today, because each type of email, has its own process has its own purpose. And they're all treated quite a bit differently. And today, we're going to focus on one specific type. So the first type of email that you have in your business is the welcome email. And this really is actually a series of emails. So this comes after someone has opted in, potentially to your freebie or even just to your email list. And they have said, Yes, I would like to receive your emails. So we talk about that welcome sequence a lot here on the show already have. So not going to go over that. But that is one type of email is the welcome email series that comes right when someone joins your list. Then we have the enrollment email series, which is your sales sequence. This is when you have something that you are selling, whether that comes after your special event, or it's just this thing you're kind of starting to talk about with your audience, you have those emails that are specifically designed to sell something, again, very different than any other type of email, then you have what I like to call the invitation emails, which this comes before those enrollment emails. And this is an invitation to your special event that then will kick off your launch will kick off those enrollment emails. So invitation emails are again, very different than a welcome email or an enrollment email. This is more so an invitation to a free special event, which is very exciting. And there's a lot of build up to that. So that's a totally different story. And then the last type of email to kind of categorize here is what I call the KL T email, otherwise known as your regular weekly or bi weekly newsletter, I think newsletter kinda feels a little stuffy. When we think about it that way, you can absolutely call it your newsletter, it's totally fine. But I call it the Kol T. Because really what we're doing is we're building that know like, and trust in those emails. There's nothing necessarily for sale. There's no specific invitation to a specific event at a specific time or anything like that. It's just getting in touch with your audience that has already been on your list for a little bit. They've already gone through that welcome sequence, they're already getting warmed up. But this just continues that process, it continues to get your name and your work in front of their eyes, so they can build up that connection and that rapport, aka know like and trust. So Kvlt emails, that is what we are going to focus on today, that regular email quote unquote, newsletter that you're sending to your email list on a regular basis. And yes, I did just say regular two times in the same sentence, because that is important. This is not and never should you think of your newsletter, your KLTV email as just being this like sporadic thing that just like happens when you have the time or anything like that. This is something that you are committing to, as a business owner to send to your people regularly. If the most that you can send in commit to doing that, for your people is every other week, that's okay for now until you're able to carve out more time. But at minimum, it's every other week that you are sending these Kvlt emails where it's just building rapport and giving value and connecting with your audience. Okay, but hopefully you can get to a point where it's every week, same time, same day, it's on your schedule, you know, it's happening, and hopefully with what I'm going to share with you today, it becomes so much easier for you to write these emails and easier for you to think of what to say and the emails that you can carve out 3045 Maybe 60 minutes a week to write these emails and get them sent. Okay, so that is the type of email that we're talking about today. The other ones can maybe be another episode in the future but those are not what is being discussed in this particular episode. Okay, now before we can even think about writing an email, we need to create the outline for that email. When you have a writer's block. The main reason is because you are staring at a blank 10:00 page and expecting to write an email from start to finish, no problem like, very first word all the way down right in this email know exactly what you're going to say exactly how it's going to sound Oh, man, this is so amazing. Here's my awesome email all the way to the very last period, and then you hit send. That is not how emails are written. That's not how this works. And that is what is making it harder for you to get them written. So if you're ever dealing with a writer's block in any area of your business, whether it is emails, or sales pages, or landing pages, or freebies or whatever you're creating, and you experience writer's block, my best recommendation is to just write something, just get something on the page, because the second that you are no longer staring at a blank page, you will notice the very obvious change in your brain and in your ability to put more on the page as soon as it isn't blank. And so that's why I always recommend doing an outline, because not only are you putting something on the page, so it's no longer blank. But you're also putting together an idea or a plan for what you're about to write. So really, what we're going to talk about in terms of email outline today, that can work for many other things like pretty much every other thing that you are writing in your business can start from this initial outline that we're going to do today for your email. So consider that and and remember that next time, you're feeling stuck with other things that you are trying to write for your business. Okay, so we gotta get something on the page. And it might as well be an outline, because we can then plan your email. So you have some direction for the rest of that email, which will easily shave off like half the time it's taking you to write emails currently. So step one of your email outline is the purpose of the email. What's the point of this email? Why are you sending it? I sure hope you're not sending emails to your audience that doesn't have a purpose. That doesn't make any sense. All emails should have a goal or a purpose or a point. So what's the point? Why are you sending this is it to share a tip is it to highlight a freebie is it to get them to listen to a podcast episode, or to have them read a blog, whatever it is, get super clear on that. So once you know the goal of that email, write it at the top of your page. Now you're going to delete this later. But for now, first of all, it gets something on the page so that you no longer have writer's block. And it will serve as a reminder of what your email is about to make sure you stay on track. Okay, so we're no longer staring at a blank screen anymore, you have the goal of the email written at the very top of the page. Step two, based on the purpose of what you just wrote down that purpose, that goal, the point of the email, what's the topic? Now your purpose of the email is not the same as the topic, but it will be based on that it will be a topic that is related to the purpose of the email that is really clear, really specific, just one topic. That is a very direct correlation to the purpose. So for example, let's say that you are promoting a freebie with low carb recipes. You have a low carb recipe book 10 recipes, and it's totally free, then the topic of your email could be about the biggest benefit of low carb eating, it could be the biggest myth for low carb eating a common mistake that people make with low carb eating a recent benefit that has been found in low carb eating with a study that was just done. There's lots of different topics based on just one purpose. And this is where also, if you ever find yourself wondering what the heck am I supposed to write about in my emails? If you go through this process, you will find that there are actually so many things that you could write about in your email and you only need to pick one. So I just gave what four or five different examples, right? There's four or five different emails that you could send over the next few months and that's just for that one specific freebie. There are many different things that you can have as your purpose or your pull. 15:00 might many different things that you can direct people to in these newsletter type emails. And then once you figure out that purpose, then there are so many different topics that you could go down. So anytime you're feeling blocked for topics, start with this outline. Okay, so once you know the topic of that particular email, write it down underneath the purpose. Now, next step is, what's a problem or desire your reader has in relationship to the topic of your email, write it down, you could have a couple and then you can use that as kind of like a brainstorming session and pick the one you like the best, but it's just going to be one for this email. And again, you can see that within one purpose, there are many different topics to consider. And then within those topics, there are also many different problems or desires to consider that you will use as the starting point for your email. So once again, the options are endless for you. And there's really no reason ever to be stuck on what to say, or do you even have anything to say, in an email when you go through this outline process, okay, so use this as a brainstorm session if you want. But regardless, figure out a problem or desire related to that topic and write it down. This is going to be the start of your email. This is how your email is going to open. 16:39 So let's give another example continuing with this same low carb eating the recipes. The problem could be that they're worried about the particular myth that you're going to discuss, like worried you'll be bored with food, where you'll miss out on your favorite foods that is a potential problem or worry that your reader has. And it's also a common myth that you want to talk about in this email. So that could be or desire could be that they want a particular benefit that you're going to talk about in your email, they want to have more energy throughout the day. And that is, again, the desire. So we're kicking off email with either this problem or this desire totally up to you which one you pick, and which one feels most probably relevant to your readers is something you'd want to consider. So that's step three, that is the opening of your email. So just write it down, you'll have to write down or create your entire paragraph. But just we're doing the outline. So just write down that problem or desire. Next step, step four, what's a personal story, a client story, a real life metaphor, or analogy, or something else, that's relatable to that topic. So once again, personal story, client story, metaphor, real life example, real life analogy, something like that, that we can use to bridge the gap, and create that relatable humaneness factor within this email. This is also what makes your email interesting and something that people want to read. So kinda important. I'm assuming you want people to actually read your emails. So this is a really important step. And this is going to be the middle of your email. Once again, I'll give you an example. And basically writing a whole email as we go through this episode. Sticking with the low carb eating theme, let's say that you've decided the problem is that they're worried that they won't be able to eat, the foods they love. That's their biggest concern that something you want to discuss in this email. And so you decide to use a story from a client that you had, let's say, your client, Linda, really wanted to reap the benefits of low carb eating, but she was really worried that she wouldn't continue to enjoy pasta night with her family. That was something that was really special, this kind of tradition that they had, and she didn't want to give that up. That's the client story I've decided I'm going to use for this email. So again, write it down. Just a brief description, you'll have to write the entire piece of it unless you really are on a roll and you really feel like it's coming to you cool, then write it but at minimum, jot it down so you know that that's the middle of your email what you're going to talk about, okay? Step five, why? Or how is your topic the solution to that problem, or desire, this is where we bring it all together. Write a short description. This is going to be the end 20:00 Have your email, you're going to bring in the topic of your email here. And also the purpose the point the goal of your email here. So if it is to shout out a podcast episode or a blog post, this is where you're going to link to it. This is where you're going to talk about why they need to continue reading or download this freebie, or keep listening and go over to the podcast. This is the big kind of finale of your email where everything gets brought back together. So for my example of this email I've been writing in this episode, I would say something like, you know, once I explained to Linda that she could in fact, reap all the benefits of low carb eating and still enjoy pasta night with her family, she got so excited, you could physically see the relief come across her face. And I even gave her one of my all time favorite recipes for zucchini Alfredo for her to make for her family on the next family pasta night. And this is just one of the 10 recipes I have available in my free low carb living recipe book, grab it here. There we go. Email written, no, just kidding. But at least I have my outline. And this is again, something where you are just at minimum jotting down your idea. These are all kind of fragmented pieces at this point. But it created the outline, and it got your juices flowing. Now you know also how your email is going to flow. And you have somewhere to go from here. Because now the next step, second to last step, you've outlined the beginning, middle and end of your email, it's time to go back and fill it all in. You don't have to do this from top to bottom, you do this moreso by what feels easiest, when you go back and look at your outline, and you have that problem or desire listed out then then you have that kind of relatable piece that is your middle email, you have that idea figured out. And then you have the end of your email where you're tying it all together and talking about the whole purpose of your email. which one feels easiest to flesh out first? Which one can you write out in full first, that would just you're drawn to that just feels like oh yeah, let's just get this part done. Do that, and then do the next and then do the next. It doesn't have to be in order. So right now you're just taking those three pieces and fleshing them out as it comes naturally to you. Then the final step, actually, no, let me add on a step. So now this is the second to final step. The second to final step is to then move from top to bottom of the whole email and edit it all and make sure it flows. So this is where you take kind of the chunked up beginning, middle and end and actually read it and edit it to be a nice, well written flowy email. That is the next step. So they you kind of put all the pieces together. And then the final step, for sure. The end, the final I promise, is to write the subject line, and P S, these are by far the most important parts of your email. First of all, with the subject line, if you don't have a good subject line, no one's opening your email, they're not even reading the email, they're deleting it before even given a chance. And that really comes down to the subject line. It has to be enticing, intriguing, it has to make people want to click in. So you know, there's a whole training I could do on subject lines. And I think I'll do that probably here on the podcast or maybe in a live event. That's a bigger topic we won't get into today. But at minimum, I can tell you that it needs to be catchy, it needs to be relevant to what's going on in the email. And it needs to be short, most inboxes and especially if someone's looking at their inbox through their phone, which I think at least 50% of people do. It is a really short amount of space for that subject line to come through. And if you can't get the whole point of the email in that short little subject line box that you have, then they're more likely to not even open it. So get it as short as it can be so that you see the entire subject line in the inbox while still getting the point. 25:00 across and making it catchy and clear and to the point, okay. So that's why I recommend doing the subject line last because you want it to be very relevant to what's gone on in the email. So you can even potentially pick out a specific line or something that's catchy from your email and just kind of repurpose that into your subject line, or at least just really stay on target on topic with your email. So I definitely recommend writing that last. And then as far as the PS, that PS is the most read piece of your entire email, a lot of people will skim your entire email, and then actually read the PS in full. So always include a PS, in your emails, and even a PPS, or PPP s, if you really want to, they will be read. And so this is important, it's important to make it actionable, it's important to bring it back to the topic and purpose. If you are promoting something where there is a click off into a podcast episode or a blog post or something like that, then there should be another link to do that in your PS. So you can even just kind of reiterate what you said, in your email, kind of like a TLDR too long didn't read and have that be your PS. There's a lot of different options there. But if it's something where that feels like the easiest thing to start with the easiest thing to write because it is so like to the point just like, here's what this email is about, here's what I want you to do click this thing, or whatever, then you can write that first. But if that's not coming naturally, and you'd rather wait to write the whole email first and then use the PS to kind of sum it up, then right at last, okay, but it is important. So definitely take the time to write a really catchy, clear, concise, to the point direct. How many times how many different ways can I say the same thing, P S. And that's it. Now you've written your email. And while it may seem because there are a lot of steps, I think there's like seven or eight steps to this. While it may seem like this is a more complicated process and would take longer, I can guarantee you with 100% certainty, it will take you so much less time to do the outline first, and then fill in the gaps as it comes most naturally to you. Not necessarily from start to finish. So we have that beginning, which is the problem or desire that you're opening the email with. Then you have at the middle which is best story or the example or a metaphor or something just furthering along the problem or desire, just making it feel very relatable. Bringing in some realness, and humaneness into your email in the middle, and then ending with your solution, which in this case, is the whole point of the email, whatever value you're looking to give to the reader in that email that day. That's how you sum it up and bring it all together, tie a bow on it, and call it an email. And then you have the subject line and the PS. Okay, so that is my simplified system to write an email that people actually want to read and open and click and be engaged with, which just improves your business on so many levels just by upping the ante when it comes to your emails. Now, just to wrap things up, I do have a few quick writing tips. I have so many writing tips. But I'm going to keep these really related to this kind of writing. First of all, and this really does apply to all writing this is so, so, so important. This will change everything for you and your writer's block and just feeling like writing is really hard. Don't try to write it well. The first time, there is absolutely zero need to write something remotely decent even the first try, no one is going to see it. But you have to get something out you have to get the overall idea and what you want to say out of your head and onto paper for it to be anything good. So I just challenge you to write a really, really bad first draft just get it out. Just get it written. Every single time I remind myself of this. I immediately find writing a bazillion times easier. I just get it out and I it doesn't make sense necessarily. It's not complete sentences. 30:00 It doesn't flow, it doesn't sound good, but it's out onto paper. And I just get it all written, this is kind of flows into the second tip I have for you, I get it all out. And then I worry about making it sound better making it actually be good. That is a totally different process than writing. So you have to write it first. And then edit, you cannot write and edit at the same time. And that is my second tip. So you have to write it all first in a really ugly, terrible, bad version, and then go back and edit it because it is way easier to edit something that's not well written and turn it into something that is well written than it is to try to get it all right on the first try. And so and it's actually two totally different acts in your brain and your brain function, writing and editing two completely different things. So not only do you need to write it off first and get it all out and let it be ugly, and go back and edit it. But you also can't like write one line and then try to edit that one line or write one or two paragraphs and go back and try to edit it, you can't do both, you can't be both at the same time. So get it all out and then go back and edit it as many times as you want. Until it's some you know where you want it to be. But don't try to be everything all at the same time. Okay, that helps immensely, too. And that really is where you can see yourself actually becoming a better writer, by letting it be messy and letting it all out first. And then using a totally different act in your brain, a totally different area of your brain to edit it over and over again until it's how you like it. And it actually takes less time to do it that way to believe it or not. And then my last little tip for you, this is something I'm just going to keep repeating to you over and over and over again. Because it's something I still see, just so so so much of in this coaching, and practitioner and experts space, you have to write like you would speak, right like you're speaking to a friend, I want you to keep it casual, keep it conversational, keep it personality packed, show your personality, that is such a big deal to getting your anything really anything that you have written in your business to get people to actually read it. People want to read things from real people, they don't want to read things from robots. And no, I'm not necessarily talking about AI, although that's a problem too. But just even you trying to be more of the practitioner and more of the coach and make more of the expert, versus being a relatable human that has knowledge and experience to share in a very real way. That is what people really connect with, especially more and more in today's world when there is so much content and so much stuff to consume. we gravitate towards those things that are most relatable, and real and raw and we want to read and just kind of feels almost like we are reading an email from a friend, or we are reading a social media caption from our friend. That's how we really want this to go. And you know, at the same time when you do that, yes, you're building connection in kind of that real way. But also, you are showing your expertise, you're giving people the opportunity to see your expertise because you're getting that attention that you wouldn't necessarily get with you're trying to sound all professional and like Uber, you know, focused and Uber expert and not loosening up and showing your personality and keeping it real and raw and conversational. So if you find yourself naturally gravitating towards that more professional approach to writing, that's fine, get it out but then use a one of your editing passes to really look at it from that lens of am I writing or speaking or saying this in a real way in a way that I would speak in a way that I would speak with someone I'm really comfortable with like a friend or a peer or a colleague or someone like that. Okay, so that is my third and final tip for you as you are working to write better emails. There's always room of course, to learn and grow and expand and 35:00 Um, do things differently than you've done before. So while it may seem like you don't want to create an outline of your email before you actually write the thing, I would just really encourage you to try it, just try something different and see how that goes for you and see if it actually does make things easier. Now, of course, if you're like, really in the zone, you're like, oh, my gosh, this email, it just like came to me, I actually have to get this out, it's gonna be so great, then cool, just do it, that's fine. But most emails aren't going to be like that most emails will take a little bit of thought a little bit of a process to make sure they're really great, then this is the process that I use. And this is the process that you now can use to make sure you are writing emails people actually want to read. Alright, and with that, I will leave you there. I would love to know if you try this with your next email, send me a DM over on Instagram at Shawn Mynar there. And let me know let me know how it goes for you. Let me know what you think. I'd love to connect with you there. And until next time, take care. 36:10 Hey, friends, Shawn here. And if you're a coach or practitioner who's looking to help more people, make more money and have more free time than I have a special invitation for you that you don't want to miss. Right now. I'm hosting a free masterclass that will walk you through the process of adding a signature program to your business. As many of you know, the signature program business bottle has been my primary way of doing business since 2017. And after seven programs of my own created and helping dozens of other wellness pros create theirs. I'm now sharing my exact process with you for free. In this one hour masterclass. Now, you might be thinking, Shawn, I'm just not ready to have my own program yet. Or I don't have the time to build a program right now. Are you crazy? I totally get it, I get all of it. Which is exactly why I created this training in the first place. I want you to see how possible this really is for you, and how simple it can be when you have a tried and true proven system in place, no matter where you're at in your business today. So if you're like most coaches and practitioners who have a dream of creating a scalable offer in their business that helps the people they're meant to help without it being directly tied to your time and energy, than there's a seat with your name on it. Inside my burnout prove your business masterclass. In just one hour, you're going to learn why adding a signature program will uncap your income potential forever and give you more time for your own life, health, family and self care. You'll learn exactly how my client sold out her first program, even with a small audience. Because of this one super simple marketing hack that I am going to reveal. You'll learn the simplified, foolproof process that will take your knowledge and experience and turn it into your own program in just six weeks, and also how to implement an automated marketing system that will grow an engaged audience full of Perfect Match clients that can't wait to enroll in your program once it's ready. Even if right now you're starting at zero. All you have to do is head to Shawnmynar.com/burnout proof and save your seat for this masterclass before it's gone. Shawnmynar.com/burnout Proof can't wait to see you there.

Why is it so important to create social content consistently? It really comes down to the KLT - the Know, Like & Trust factor with your audience. Content is the way that they can get to know you, who you are, what you do, what it's like to work with you, and build trust with them to hopefully move them into being a client.That said, content creation isn't easy for everyone. Not everyone has gone through the journalism and writing classes that I have, for example. The important thing is to find the hook - the attention-getter that will make people sit up and pay attention.In this episode I'll share some ideas and ways to beef up your content creation for yourself and your clients so that your audience can really build up that strong connection with you.ROCK SOLID ACADEMY IS NOW ENROLLING! https://jadejessicacoaching.mykajabi.com/Rock%20Solid%20Academy%202-0https://www.instagram.com/jadejessicacoaching/Music credit: Bouncin' Back by Reaktor ProductionsA Podcast Launch Bestie production

Kristin Lawton is the Chief Brand Mixologist at District Brand Bar. She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.Connect with Kristin!WebsiteInstagramMarketing Style QuizKristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).1.Know, like, trust marketing strategy broken down into stages:  Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).  Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).  Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).2. A well-defined client journey is important:Build a good client experience, including referral systems and testimonials. Relationship-oriented approach rather than metric/data-driven.Establishing a client management system before starting SEO.3. Storybrand framework for messaging & goal setting:Utilize Storybrand framework in messaging.Setting yearly goals and breaking them into smaller, manageable tasks. Scheduling six-week planning retreats for organization.Tips on simplifying braSchool of PodcastingYou want to start a podcast, but you're not sure where to start. You need advice on how...Listen on: Apple Podcasts Spotify The Imposter Syndrome Network PodcastThe Imposter Syndrome Network (ISN) is a community of technology professionals who...Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Get Ocho: the best retirement info for entrepreneurs!Listen to the private podcast, SEO Shorts, for just $10/mo!

Today, we are going to talk about 3 Simple Ways to Build Your Brand's “Know. Like, and Trust” Factor. If you are in Social Media Marketing or if you just begin, people have to know, like and trust you. You must build that “Know” “Like” and “Trust” factor. It's a marketing concept based on the idea that people are more likely to purchase a brand that they are familiar with or someone they have a relationship with. People know you, like you and they trust you. So listen in and join me to know how to build your brand's KLT. About the host: Alyece Smith is a mompreneur of 3 and the owner of Socially Ausome. She is a certified Social Media Marketing Expert with over five years of experience in Digital Marketing in Corporate America. She is passionate about empowering female entrepreneurs to implement simple social strategies into their businesses to build a life of freedom. Currently active in network marketing and affiliate marketing, and as Social Media Management and Consulting agency owner, Alyece helps others elevate their online presence by making it simple, social, and ausome! Important Links: My FAV Automation TOOL: https://mygocards.com/members/join/now/AlyeceSmith Affiliate Marketing Guide: https://bit.ly/SAaffiliatemarketing101 Socially Ausome Subscription: bit.ly/SociallyAusomeSubscription Website: http://www.sociallyausome.com Resources: http://www.sociallyausome.com/resources Instagram: https://www.instagram.com/alyece1smithFacebook: https://www.facebook.com/alyece1smith Youtube: https://www.youtube.com/channel/UCMjBwbsVhB0SCiboaJj27MA Check out my Facebook group for those that want to build their business online through social media:https://www.facebook.com/groups/sociallyausomenetwork Ausome BREW: http://www.ausomebrew.com Sun Stop Official: http://www.sunstopofficial.com Thanks so much for listening to my podcast! If you enjoyed this episode and think that others could benefit from listening too, please share using the social media buttons on this page. Subscribing to The Podcast:If you would like to get updates on new episodes, you can give me a follow on your favorite podcast app. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alyece1smith/message Support this podcast: https://podcasters.spotify.com/pod/show/alyece1smith/support

 I'm on my own today talking about something that every fitness coach struggles with: increasing your online engagement. Sadly, I've seen this pain point break too many great coaches. In this episode, I lay down a simple playbook-- the KLT method-- to help you understand how to get known, liked and trusted. As you achieve each one, your engagement will go through the roof.  LINKSVince on Instagram: https://www.instagram.com/vincedelmonteVince's Website: http://vincedelmonte.caVince's Facebook: https://www.facebook.com/vincedelmonteVince's Youtube: https://www.youtube.com/VinceDelMonte 

LIVE Broadcasting on Social Media is NOT an option if you are serious about using organic social media for your business marketing. Our guest, Susie Bills, coaches her clients to incorporate LIVE broadcasting across all of the platforms with an emphasis on LinkedIn LIVE Broadcasting. As it is currently underutilized and is a great way to create expert positioning in a niche and quickly build the KLT (know, like, & trust) factor with your ideal clients. As a Marketing Agency Owner and Business Strategist, Susie Bills has built several businesses, income streams, and international teams while traveling the globe and working remotely. Her focus of expertise is digital marketing for online business. Best practices for building and scaling online business using social media & email marketing via organic and paid advertising methods. susiebills.com Susie's Facebook Group

“I teach my clients how to get more media exposure so that they can make a bigger impact in the world”.  Angel Tuccy has hosted over 2,000 broadcasts, interviewed almost 5,000 guests, and has helped entrepreneurs & business owners attract more media, more followers, and even more customers. Angel says that it isn't rocket science, but it does require establishing yourself as a trusted resource and promoting yourself when the media comes calling. In this episode, she shares her exclusive formula with Deb. Pro Tip: You might want to (not only) download this episode, but also bookmark it as well since you'll be referring back to it often.   [00:01 9:16] Opening Segment Angel tells us about her journey into (and out of) the corporate Media/PR space From a booked out schedule to having credentials pulled preventing you from entering the building  When the unexpected happens-you pivot.     [9:17 -15:27]  How Angel works with clients to get them media exposure   Her technique will shorten the sales cycle and increasing KLT (know, like and trust) factor instantly    Teaches the formula on how to connect with journalists on a continuing basis. Two interviews a week translates into 100 fresh new audiences  The “Old School method” is a trusted, proven strategy      [15:28 - 24:34]  Bootstrapping your way through it   Start curating your own database Monetize the momentum you've gained Paid media exposure: pros and con When is your PR day?   [24:35 - 26:10] Elements of a well crafted pitch Keep press releases simple; Keep to the basics; who/what/when/where.   No explanation points. Keep it fact based Stay on their radar. Send fresh material to your list regularly Keep consistent; 2 interviews a week, 1 press release a month Fall in love with the routine    [26:11 - 28:30] Closing Segment  Connect with Angel through the links below  Follow us on social media and leave a review Final words   Connect with Angel Tuccy Website: Make Your Big Impact  Facebook: Need A Guest | Facebook Instagram: @angeltuccy Twitter:@AngelTuccy LInkedIn:  Angel Tuccy | LinkedIn Pinterest: www.pinterest.com/MediaAngel Youtube: Angel Tuccy - YouTube   Resources Mentioned on this episode HARO Help A Reporter   Here are some another episodes you might enjoy as well: Ep 117. Visibility For Profits https://cutt.ly/117Visibility4Profits Ep 91. How to Become an In Demand Speaker https://cutt.ly/91-InDemandSpeaker   Tweetable Quotes: “You can submit your press releases because they're looking for stories, they want your stories. And a press release is how you speak to them, how you pitch to them. ” -Angel Tuccy  “So while that was one of those dark days, I can look back with gratitude to the release… That now I can go off and really serve clients in a really special and unique way”. - Angel Tuccy    SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com

CHAPTER 5 The List - So in April, 2009, I was fresh out of the real estate crash and I was attempting different things.  I built an online mall.  I discovered affiliate marketing for the first time. And I tried to use the concept to invent a cashback mall.  Today, you can see many cash back opportunities with credit cards, retail reward programs attached to different websites. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-6-the-list-lead-generation/   --> WATCH VIDEO VERSION HERE https://youtu.be/ZPk1D9oMZs4   Anyway, I paid a couple of hundred dollars for a home study course and I learned about the Google Ads platform for the first time.  Back then and up till not too long ago, it was called Google Adwords.  The concept was simple.  All I had to do was find a product on an affiliate network that paid a commission for generating sales.  In order to generate sales, all I had to do was give my special trackable link to a prospect and I would earn a commission if a sale was generated as a result of clicking my trackable link. In my mind at that moment, I had hit a jackpot.  So I searched through the product affiliate network and found an e-book on generating real estate fortunes.  I could relate because the previous few years before that… that was my life; real estate. I decided  to set up my first Good Adwords campaign and in about 5 minutes, Google had charged my credit card for $700.  A $47 sales was generated.  I panicked and I turned the damn campaign off immediately.  So let's do the math. $700 minus $47 is equal to $653 in net loss.  But also, I generated the million dollar lesson that I am about to share with you right now.  I've used it so many times since then as a guide whenever I'm setting up any type of campaign, especially with digital marketing. In the last chapter, we discussed “the system”, input, tools, techniques, processes and outputs. We talked about how important it is build a campaign in a self-sustainable way so that you do not have to be a slave to making it work. To a large extent, humans are still needed to test, run and scale successful digital marketing campaigns.  But ideally, you want to set it up in a way that humans are only needed for the set up, and data analysis for scaling growth. And with “humans in this respect, I am not talking about the human prospects or audience to the campaign.  I am talking about the digital marketer or the entrepreneur seeking to build the audience and subsequently sales generation for a business. We discussed the fact that many tools are available in the marketplace for digital marketing.  In fact, the majority of them will be described as systems.  And frankly, they are all systems in their own right as long as an input, a process and an output are identifiable.   All processes can in fact be described as a system. But I need you to understand that each of your digital marketing campaigns or projects is a standalone system that involves multiple processes hopefully with trackable and measurable inputs and outputs. This is how to turn a complex process into super simple and easy to understand and implementable execution.  If I come to you and ask you to break down a brand awareness campaign for a new version of the Toyota Highlander on the Meta/Facebook Advertising platform, you can now draw a plan on a piece of paper in effort to understand what the inputs and the outputs would be.   What resources are available and what are the desired outcomes of the campaign?  It's a mindset shift.  In addition to that, you will increase the chances of better outputs from the campaign just for having a plan.   But there is a major problem.  The gentleman who was the actual instructor of the Google Adwords home study course actually described different types of campaigns.   He talked about the first one which is a sales generation campaign.  It involved setting up a campaign that landed on a sales presentation page as soon as you clicked the ad in the search engine results page (THE SERP).   In digital marketing, there is something called “the bounce”.   What is the bounce?   A bounce happens when a user clicks  a marketing message to land into your website but the landing page is the only page they viewed.  In real life, they typically don't like what they see and they click the ‘BACK' button to go back to the SERP. So when you set up a campaign with traffic or clicks as the objective, a bounce means you just lost money equivalent to the cost of that one click.  The ultimate objective is to create sales right?  What are the chances that a sale will be generated from any given click on your ad? From decade-long experience, it's 10% or less no matter how good your sales copy is. So how did I end up with a $700 bill and a $47 sale which entitled me to only 50% commission ($23.50) by the way?  I generated tons of clicks and the majority of them turned out to be a bounce for many possible reasons.  Each one of the clicks cost me a certain amount of money. For the sake of simplicity, let's assume that each click cost me $1.07.  So that means (700 divided by $1.07) 654 clicks on the ad generated that $700 bill.  After 5 minutes, only one sale was generated.  That would be one sale divided by 654 clicks and then multiplied by 100%.  That's equal to 0.15% sales per click rate. At that rate, how long will it take to break even if I ever do?  As you can see, I am probably better off building a business the traditional route. The second type of campaign that the instructor shared in the home study course was a list building campaign.  In this type of campaign, the ultimate objective is no longer sales.  Okay.  It is sales for the business but not just “sales”.  The ultimate objective is maximizing profits. As a newbie in digital marketing, I was super excited about the  idea of working from home or from the beach with a laptop generating money on demand.  Who doesn't want that?  So my natural instinct was to choose the clicks generation campaign objective camouflaged as sales objective.  At the back of my mind, a lot of clicks would turn to sales since they had interest. I went ahead and set up a clicks or traffic generation campaign without thinking things all the way through and properly.  It was a short sighted strategy and it burnt me badly.  Let me explain. In that example that I gave earlier, there were (654 minus 1 sale) 653 prospects that I paid actual money to attract to my landing page with the sales presentation right?  Those people had actual interest as evident by their action.  They actually clicked the ad. But if I wanted to attract them again, I would have to spend another $700 and there is no guarantee that I would get them to buy the product.  In fact, if the number worked out the way it did before, I would now be ($1,400 minus $47) $1,353 in the hole; net loss.  It's getting worse right?   Everytime, I want to sell a product to these people that I've identified as having interest, I would have to spend money and potentially lose more money.  This is not turning out to be a profitable venture so far right? From the previous chapters, you learned that 85% of people make buying decisions based on emotions and justify with logic later.  You also learned that they are more likely to buy from you when they feel like they know, like and trust you.  Do you still remember the KLT factor and brand equity?  So we know that the fewer the exposure to your brand is, the more unlikely it is for the prospect to buy. With list building as the objective of a front end digital marketing campaign, you are now able to remarket to prospects with established interests without spending more money.  As a business owner, of course and hopefully you understand the principles of sowing in order to reap.  You are going to have to spend money to make money. But it's obviously better if you can spend money one time to attract targeted prospects with a certain level of interest rather than for every single time you need to attract them to your website.  If the main objective on the front end is to capture their contact information into a list, you can then contact them more times with your paid offer after the initial contact. Let me ask you a question.  Which action do you think would be easier to get your website user to take on their first encounter with you?  Is it easier to get them to pull out their credit card to buy a product or is it easier to get them to give out their contact information in order to receive a free sample or additional information on a solution they are already interested in?   Your guess is as good as mine.  It's probably easier to get them to spend no money right? ….especially if they don't feel like they know, like or trust you yet. Since you are capturing contact information, you are able to put a lot of focus on building that KLT factor or brand equity until they feel comfortable to buy; the ultimate goal. It's also better like this because of the magnitude of the impact you are leaving on your prospects long before they decided to do business with you and long after.  They are even more inclined to refer more business to you.  You are maximizing the output of your marketing input and resources simply for understanding the power of list building as a front end digital marketing campaign objective. Think of it as a follow-up strategy in a traditional business model.  Follow up is another form of marketing except that it will now cost you almost nothing and a lot less effort to convert a prospect to a customer.  This will massively offset your marketing cost. There are many more benefits to list building as core digital marketing strategy but let me leave you with these two benefits.   Sales on Demand - When you diligently build a list of prospects, you can send a quick email just like that and have your mortgage for the month paid. Community Building - In addition to the heightened need to build brand equity due to competition, it's also important to build a community around your business.  List building makes it super simple to drive prospects into a discussion group where you can even get better opportunities to develop new ideas into more products. The first step to list building is to find or create a free and valuable offer.  This book is an example of a free offer that we use to generate leads and build our list.  As we were marketing this book to 17 million people to download for free, this comment was left on one of the ads. “Just Think...who would PAY for an advert and THEN give you somthing for FREE...Scammers are clever people.....” And this was my reply…. “False. People who created value, like a book, that you probably will never create and use it to generate leads for potentially more business... aka... opportunity to give more value. Why are you triggered by the idea of people making money? You should see a therapist. The book is free and that's that. Drink some water.”     Now that was a little harsh for a reply.  I guess that person caught me on a good day because we generally delete negative comments.  It's just pointless to reply to people who have made up their mind not to do business with you.  But you get the gist. It might be a product sample that you are offering your target audience.  It's free and they get to have a taste of enjoying your product or services.  You might have seen examples of products being offered in exchange for just the cost of shipping.   Surprise… surprise.  When you pay for the shipping and handling, your contact information which includes your physical shipping address is also captured all legally.  That's how you print money with digital marketing. Like I said, I use the same method to build my business over the years.  But I have to be 100% honest with you.  I've had moments of non-profitable greed when I attempted to sell to strangers without getting to know them and more importantly getting them to know me; brand equity. That behavior has cost me millions of dollars in net loss.  When you are in a desperate place, it's easy to fall back on natural “common sense based” instincts which assume that a good offer is good enough.  A good offer  is absolutely a necessity.  But so is timing for your prospect and audience.  It's not always the right time for your prospect but you must set up and position your digital marketing campaigns in a way that the timing is always right for your campaigns to sell to a prospect who is ready to buy. Go to your favorite social media platform and click on one of the ads you see.  They typically have “sponsored” as a label next to them.  What that means is that someone is paying money to the platform to target you with an offer. Click on about 10 ads and observe how they attempt to capture your contact information; email, phone number, physical address etc.  Also, pay attention to what type of free offer they are exchanging for it. Make sure it's not a brand that you've seen before because that most likely wouldn't be a first time or front end exposure ad.  It's probably a remarketing campaign. Speaking of remarketing campaigns,  in recent years, you can capture people into ad platform custom audiences once they take certain actions or engage with your ad.  Although, I wouldn't count on just that as a form of list building but it's doable if your marketing budget is big enough for that type of risk.   However if you lose that ad account which can happen, you might lose the opportunity to be able to market to the audiences you build in it.  That's very costly.      By the way, we use the same system I mentioned in the last chapter for list building and you can check it out at www.myEmpirePRO.com/listbuilding The ultimate goal here is not just to make sales but to maximize profits. Some of the easiest sales you will make will be from existing customers. It just makes sense because if they received value from doing business with you in the past, they will naturally be inclined to do more business.  Having a third-party tool and system to maintain your list and community outside of the ad platform is literally freedom. Your ad platform custom audiences (as we will cover later), social media fans and followers are not as powerful as a list that you nurture and maintain independently.  And that's why I recommend a third party tool that has its own embeddable webform to capture the contact information, marketing automation feature to engage and convert prospects into customers, clients and deals.   I know that I mentioned earlier that one tool can handle so much more than one process.  But it is important to separate features on the advertising platform from your list building system as a form of security and risk mitigation.  You don't want to have all your fruits in one basket. So it is not necessarily smart to leave all the processes from lead to sales generation on one platform.  Platforms do collapse.  Account profiles can also be banned, shadow banned and deleted.  In the next section of Digital Marketing Certified , we are going to dive into performance and how to track  and monitor it.  There are way too many businesses that have no ways of ensuring growth and quality in the processes.  At the end of the day, it's a competitive market place. Your prospects will spend that money with or without  you selling to them.  Some other smarter or wiser, direct or indirect competitor will collect that money from them.  It might as well be you right?   To ensure growth from quarter to quarter, you must measure your digital marketing performance across a few dimensions. 

CHAPTER 5 The System - I have to go back to 1997 to make this make sense.  It looked like I was going to be at home for a while before heading to some kind of higher education, so I decided to take a 3 months introductory course in computers. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-5-the-system-sales-funnel/ --> WATCH VIDEO VERSION HERE https://youtu.be/m0RWEUYOEf4 The first thing I learned that continues to show up for the next 25 years for me…  What was it? It was input, CPU (central processing unit) and output;  the three basic parts of a personal computer.  Since then there have been multiple versions of that. But what it did was allow me to understand at a fundamental level what value a computer brings to our lives from a system stand point.  And I continue to believe in every aspect of life that the best part about humans is the ability to build systems that work even when we can't. A system is a set of parts or principles that work together to create a desired outcome.  The outcome can actually be a part of the system or a recursive input into the system to create an even better outcome or output. And Like I said, the first thing I learn about computers is its 3 basic parts namely input devices such as the keyboard, the CPU which contains the memory for storage and processes information coming through the input devices and lastly, the output devices such as the monitor to see visuals of the work being performed by the computer or to store information on external storage. The external storage device that was popular back in 1997 was a floppy disk.  While you can use it to store information digitally as an output from the CPU, it is often inserted back as input into the CPU for additional, better and improved output. In this chapter, we are going to explore the concept of systems and how it applies at micro and macro levels when it comes to digital marketing.    But in the previous chapter, we talked about “The Connection” in so many dimensions.  We talked about frame of reference.  It's a concept that we will revisit again because this whole thing is about the customer journey.  And your ability to take them on an experience is a big determining factor in the level of success that you are able to create. As I said in the last chapter, many businesses go back and forth between futuristic marketing and old school media that doesn't work anymore such as newspapers and yellow books ads.  Remember, this is about “The Persons”, the people and catering to your identified audience. 95% of businesses are already going to fail within their first five years.  Feel free to attribute that terrible result to a lack of connection between “The Value” and “The Persons”.  It just makes sense right?   We covered the idea of pre-framing the mind of your prospect so that the natural order of action is to create an order; buy your offer.  Hopefully now, you understand that people need to “feel” like they know, like and trust you as part of the pre-framing.  And getting people to convert to customers, clients, deals and partners start to feel almost effortless. Very importantly, we covered a tool that helps us create a spider web of these agents and connections all over the world wide web.  Do you recall the content management system?  The CMS right?  My favorite CMS, Wordpress, controls 40% of the CMS market share. That is a good thing because of the ever evolving nature of everything digital.  So like typical software, there are constant and seamless updates of bells and whistles to make your customers' experiences super-cutting edge.  In this era, you as a business owner or digital marketer cannot afford to operate on stale systems. With that being said, let's get into systems when it comes to digital marketing and digital based businesses.  You guessed it right.  It starts with an input. In 2009, I got introduced to the world of multilevel marketing and direct sales.  The truth is that it wasn't just about finding customers.  In fact, the majority of the income came from building a team.  Being a self-motivated person that I've always been, I got to work right away, and I recruited my brother into my downline. The idea behind the  business model leverages people's immediate circle of influence to first… sell the business opportunity to and then second, sell them products if they are not interested in building the business. My brother figured out quickly that the main input into the business model was people.  The owners of these multilevel marketing businesses such as Amway, Herbalife, TransAmerica, Primerica etc. simply need people.   But there is a problem.  Sure, we can probably go through the contacts of our smart phones and find 100 people.  The issue is that we usually haven't connected with these people in a long time.  So even though they are people, they are not necessarily suitable inputs for the business model.  Hence many of the reps get frustrated until they quit the business. Also, we are talking about a business model that requires face-to-face sales skills.  While a lot of the leaders and trainers in that industry continue to tell their teammates that sales is not involved, nothing could be further from the truth.  The reality is that money is expected to exchange hands with an opportunity; a business opportunity or at least a product.   So even the second part of this business system is flawed with mostly non-capable business owners and processes that aren't updated for the digital era.  No arguments.  If it's working for you, keep doing what you are doing because it works right? In the last few years, many multi level marketers have transferred the same not-so-professional strategies to social media.  All they do is pitch every one by “throwing everything at the wall and hoping that something sticks.”  Most other types of businesses make the same mistake; not identifying a suitable input necessary with well thought out processes and systems that can operate even when humans are not involved.  So if the main person gets sick or encounters an emergency, operations will shut down immediately; just an over-glorified and undercompensated after 9-5 job.  If your marketing needs your attention constantly in order to continue filling the pipeline, it cannot be working competitively in these times.  Back in the days, the only call-to-action on commercials was the phone number which meant someone had to pick up the phone on the other end.  If they don't pick up, you've lost money. When that happens enough time, it can take your business out effectively becoming the 95% in 5 years failure stat member.  Since then, marketing has evolved to not involve the need of humans to receive these messages. Back in 1998, there were the famous 900 numbers all over television commercials.  Not only did these numbers actually charge the callers a fee that shares royalties with the business on the other end, the phone was also picked up by automated answering machines. So the more your marketing involves humans, the higher the cost of marketing will be because of the cost of human resources and time.  Systems can still involve human time but the idea is to minimize that particular variable in your marketing therefore reducing or offsetting marketing cost dramatically. The same way we have inputs, central processing units (CPU) and outputs as the three basic parts of a personal computer, your marketing operation must identify the inputs, processes and outputs.  A business can no longer just be a business; it must be a business “system”. And that means, you are able to take a walk without a risk of the business shutting down.   There are multi-layers of systems in any given business and one of them is obviously the marketing system.  To further break this down, I want to borrow some ideas for what I learned in Project Management Professional (PMP®).  Surprise… surprise… They use similar concepts to break down projects. Projects have multiple processes which are subsets of systems.  Each process has its own inputs, tools and techniques (TT) and outputs.  For short, you might encounter ITTO if you are into project management.  The reality is that each campaign is like a  project especially if it has an end date or predetermined and desired end results. Back in the days, you might just worry about the input and the output as a business owner while the process in-between them is handled by a marketing agency.  But in this digital era, any individual with a Facebook or Google account has access to millions of target audience.   In many ways, marketing agencies are still very  useful.  In fact, you can inquire more at www.myEmpirePRO.com.services  about our marketing agency services.  But the point is that the business owners are much more involved in the middle component of a marketing system; the processes, at least at a consulting and services level. We will get into more detail of the different components of a marketing system and campaign throughout the rest of this book.  My focus right now is just to highlight the importance of executing the marketing campaign of a business, product or service like a system. What it does is that it removes guess-work and allows you to replicate more of what's working and delete whatever is not working.  You will be able to scale your business without and simultaneously eliminate human error in that process. There are two metrics that we will elaborate on later namely; ACV and LCV.  They stand for Average Customer Value and Lifetime Customer Value respectively.  These are the KPI (Key Performance Indicators) that allow you to test offers in different  types of ways.   Do you know the average or lifetime customer value of your business?  If you do not know this number, you can't scale the business because it's directly an indication that you don't even know your business. It's very simple.  Over a period of time, divide your total revenue by the number of customers; the product is your average customer value.  Lifetime is simply the same number over the lifetime of your business. When you don't have systems that systemically make offers in a particular sequence based on a customer journey into and through your offers, you can't properly measure these numbers.  And the last thing you want to try is to manually measure and calculate these important numbers. You will lose track. Here are some examples of systems that allow you to measure your ACV and LCV so that you can know when and how much to invest in marketing  campaigns. Funded Proposal - Anytime you have an offer, product or service for the marketplace, think of it as a proposal.  You are proposing a solution where the buyer has the agency to decide to buy or not. An average business does not have a choice of entering a profitable zone until 5 years after launch.  But what if you can create and position offers that will fund your marketing campaigns upfront? I am not talking about your main offer or core product.  When you implement a funded proposal in your business, all the sales of your core product becomes pure profit.  There is a self-liquidating or tripwire offer that funds your marketing campaigns and most especially, customer list-building.  Once you have these customers in your funnel, it's easier to sell your main core product to them. Hopefully, you have the skills to orchestrate a sequence of offers that naturally ascends your customers through your sales funnel.    Sales Funnels - What is a sales funnel?  Simply put, it's the journey that you have designed for your customers to go from discovering your business to sales conversion. More often than none, one sale conversion is not enough to make your business profitable. Like I said earlier, if your business falls within the range of an average business, you won't be in profit for 5 years or never.  By designing a sales funnel that ensures profit upfront and funding your marketing campaign as soon as possible, your business will legally print money. If you are able to make $1.10 every time you spend a dollar in any given year, you are effectively printing money.   How would you like it if you are able to spend $22,787.30 and generate a revenue of 49,059.80 all in less than 3 years. That's a 60+% return on investment (ROi). All of that happened and even more so during the covid pandemic.  It dramatically recession-proofs your business.  By the way, that's a true story and you can replicate that result especially when you understand the power of upsell funnels.   Upsell Funnels - Have you ever been asked “would you want fries with that?” after buying something off McDonald's basic entry menu?  (It's no longer called the dollar menu right? Thanks to inflation).   What about “would you like 2 apple pies for $1.99?”  That is a real example of an upsell offer.  With digital marketing, you can create and position offers after a first offer purchase (the tripwire offer) has been initiated. In addition to that, you can offer a downsell to customers that says no to an offer if the reason for declining is likely cost.  For example, you made an offer of $4,997 inside an upsell sales funnel, and your customer clicks “no thanks”.   As soon as they click on that, they can be redirected to an offer with a little less feature at the price of $2,497.  Sometimes, you can also offer a payment plan.  By doing this, you can secure a sale and additional revenue that would otherwise not have happened if you are presenting to total strangers. Check out this web-based sales funnel and list-building system if you want a free trial of marketing automation with your digital marketing efforts.  Keep in mind that we are talking about systems.   www.myEmpirePRO.com/salesfunnel  Inside of the system are processes such as email marketing, autoresponders, audience segmentation, customer engagement, audience growth, and more to boost your online sales.   Typically, digital marketers use multiple tools to execute all these different techniques.  In fact, there are more than enough techniques and if you are not careful, that's a negative thing.  It can be hard to stay focused. Once you get the ball rolling and you fully understand this as a system, one tool can execute everything.  Sometimes, you might have different aspects of your business with their own sales processes.  But ideally, it's better to keep all your processes in one system especially if you are new to digital marketing.   The shiny ball syndrome is real and distractions are extremely costly.  I know because I am speaking from experience.  There are many different types of systems implementable for digital marketing.  But the best ones for what should be obvious to you after the next chapter starts with list building; audience growth.   If you have to spend money for every unit of discovery, your business will likely go broke.  The reason why all the best businesses you know today create smartphone apps to engage you and offer rewards is to build and engage their audience on a regular basis.  The idea is to create and boost for more sales. So in the next chapter, we are going to dive into list building.  Have you ever heard the saying “the money is in ‘the list'?”  I've heard some people try to dumb this down but they are also usually trying to sell something else.  List building as the front end of your sales funnel system is undefeatable and we will be talking about it. What is a system without at least an input?  Useless right?  The sales funnel as a system is a beautiful beast but without making sure that you are feeding the beast, it's all pointless.  In addition to that, we will be talking about quality vs quantity.  We will also talk about all the different forms of list-building and how it has evolved right before my very own eyes since 2009. There have been many moments over the years when I derailed from this ideology.  Yes I agree.  It's still an ideology but yielding away from it has cost me millions in losses.  Don't make the same mistake. There is a space from a mindset standpoint that it might seem like you can get quicker results starting your sales funnel system with asking for money from strangers.  Remember people need to feel like they know, like and trust you.   Do you remember the KLT factor and brand equity?  How much more when you are able to fund your marketing campaigns simultaneously on the front end? And what if the output of your sales funnel system are customers who can't wait to buy more from you?  Then your output becomes a recursive input for your system making it faster to scale your business.  They can also buy from partners though you.

In this episode, I'm sharing side hustle ideas for busy moms to make extra money at home. It is easier now more than ever for busy moms to start a side hustle or online business. Plus inflation is real so we can all use some extra money right now.  Here are some of my favorite side hustle ideas for busy moms to make extra money at home. Best of all, you can start your side hustle with skills you already have. You do not have to learn anything new to start an online business. Each of these lucrative business ideas can turn into passive income for you. 00:00 Introduction 01:06 Blogger 03:13 YouTuber 06:25 Influencer 07:55 Podcaster 10:01 Built your KLT 11:18 Digital Creator (products) 13:09 Coach 15:46 Virtual Assistant 17:56 Social Media Manager 19:43 Editor 21:16 Conclusion SAY HI & CONNECT WITH ME ONLINE TikTok- https://tiktok.com/@lawannmoses Instagram- https://instagram.com/lawannmoses Facebook- https://facebook.com/lawannmoses Website- https://lawannmoses.com Pinterest- https://pinterest.com/lawannmoses Twitter- https://twitter.com/lawannmoses Business inquiries: hello@lawannmoses.com Collaboration inquiries: collabs@awannmoses.com    

CHAPTER 4 The Connection - So there are two types of connections I would like to share with you.  The first type of connection is how you digitally connect the value we identified in chapter 3 with the person(s) we identified in chapter 2.  And the second type of connection we will discuss is how to mentally connect your brand with the person(s). --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-4-the-connection-content-creation/ --> WATCH VIDEO VERSION HERE https://youtu.be/nnXem7zRQBw Let's take it backwards a little bit.  In the previous chapter, we talked about value.   You learned how 85-90% of actions and acquisitions are initiated and triggered as emotional reactions; some justify with logic later.   We also reviewed a little about the motivation theories and how your competitors are probably selling products that have only 10% of the value you offer at 10 times of your prices.  And they are selling them almost effortlessly to people that may not be able to afford it ordinarily. We reminded ourselves of the six basic human needs, certainty, variety, significance, contribution, growth, and connection.  And we discussed how you can use it to almost seem like you are creating value out of thin air.   When your message or “the value” covers just three of these six needs, it will simply come off as stupid for your person(s) to pass on your offer. Every website, webpage, video, image, blogpost on your hubs need to be exchanging value with the users.  A part of value is the user experience.  How they feel as they travel that journey from discovery to conversion is your responsibility precisely because it's ultimately valuable to you and the business you are building. What you are offering may be the best in the market but we may never find out if whatever that is doesn't translate to what is valuable to your users.  It's not just the product; it's everything, even at the most micro-levels, that they will encounter in the process of interacting with your business; the experience. So we now have to expand a little bit on value creation to create and establish strong connections digitally and mentally with your person(s).  How do you show up in their dreams at night and stress the sh*t out of their sleep if they don't buy? 1995-1996…  Owo. Ondo State, Nigeria, West Africa.  I was a 15 or 16 years old teenager.  I would go visit my father in the office during the day where he was serving as a General Manager at his Uncle's company. I had been going to the office for a few years during holidays but I did it more after graduating high school.  I didn't go to University right away because we had opted for me to come back to the United States after 12 of my developing years in Nigeria.  I was at home for two years filling the gap of time; just waiting to secure accommodation in the States.  My father had wanted me to study Architecture; that was his dream.   But one day during another visit to his office, I found out becoming an architect wasn't my dream.  It was the first time a website was opened in front of me on a 3 piece-suite equipment; a personal computer.  The secretary at the office was testing it out and he would try numerous times to connect to the internet.   Thinking about it now, it was a painful process.. But not really because the frame of reference did not involve a broadband connection as we know it today.  It was exciting that he literally pulled up Toyota's website that never could load a full Toyota logo; the connection was too slow.  There was a blue placeholder but it was fascinating enough at the time.  I've never left computing since then. During that short break between high school and coming back to continue schooling and life in the States, I went over to the next biggest city, Akure, where I spent three months and became certified in Database Management. I shared this story with you to establish a connection between you and the fact that the internet has grown from about 40 millions users in 1995 to more than 5 billion users at press time.  If there are internet users increasing at that pace, that means that there are producers consistently connecting them to value increasingly and making stupid amount of money doing it. Most websites back in 1995 were designed to provide information and not initiate transactions.  But it's a different story today.  You can now buy a whole car on the internet and have it delivered to your home. Therefore it's no longer enough to show a logo, and the company's mission statement.  Many businesses still have websites that can't exchange money for product and services.  A lot of them felt the heat and disadvantage of that in 2020 when covid hit our world.   My business doubled in that particular year because I was positioned to serve that market right from home.  Sadly, many established businesses went under for not paying attention in all these years. You have created the right offer.  And you have done the market research, identified the right audience, the gurus and the brands they are presently following. In fact, you are already paying time and money to attract them as visitors to your website.  But the traffic is not converting to sales quickly enough for you.  And you figured, it's probably because you are just not getting enough traffic to the website. So you have to come up with more funds to buy marketing and advertising in the hopes that enough prospects will convert to customers.  Soon enough, you discovered that you are just multiplying your problems with money you don't have and garnering more debt. It's not working.  You quit and ran back to giving away free money to the agencies that still want to sell you newspaper and yellow book ads.  Do yellow books still exist? It is important to pre-design and pre-determine how you want to connect your value (the offer) to the person(s) based on what type of pre-framing the person(s) (the prospect) had been exposed to.   When your prospects know, like and trust you, they will buy without too much effort from you.  Forget about that; when they feel like they know, like and trust you, they will buy even more from you.  All of that is emotionally and mentally triggered if you know what you are doing. I call it the KLT factor.  Does the prospect feel like he or she knows, likes and trusts you?  If you can't answer that question, you are probably going to struggle with converting prospects to customers, clients and deals. We use a formula called the “I.L.S.D.T.R.R” to build your KLT factor (a.k.a brand equity) in the digital space.  The acronym stands for invest, learn, share, do, teach, refine and repeat.  Let's break it down. The idea is to build digital agents and leave thousands of your footprints everywhere in the digital space without burning your resources up while doing it.  If you follow me on social media, you can see us practicing what we preach with literally thousands of videos and articles everywhere. This is it.  I want you to INVEST time and possibly money in LEARNING, then SHARING what you are learning as often as possible via online videos, blogposts, infographic and more.  After that, you actually want to DO (execute on) what you are learning in order to create experience or tacit knowledge. If your business module permits it, you can build your business even faster by taking the sharing to the next level which is actually TEACHING from your knowledge and experience for a fee or more KLT factor and brand equity.   Then I want you to refine and repeat that process over and over again in order to create a massive web of nodes that link back to your hub.  When you do this, you will build a massive brand equity that makes it super simple to connect your value to your person(s).   All these digital agents that you are creating will work for you forever.  You couldn't erase them off the internet if you try to after a while.  And that is a good thing. This is what I meant earlier when I mentioned pre-framing the prospects ahead of actually presenting them with an offer.  The connection doesn't start at the sales presentation.  It starts before they even discover there is something to buy from you. How cool would it be if your prospects are already asking you where to sign up before knowing if you have anything to sell or not.  That's the outcome of orchestrating a strong connection of value with your audience upfront. By positioning yourself and your brand to help your audience by actually helping them, their minds are pre-framed to recognize your brand and business as their problem solver. Sure, a properly scripted sales presentation is still necessary because some of them may have skipped to that part in your customer journey.  But most of your time, energy and resource is best spent steering new prospects through a discovery point where you are actually helping them first before asking them to pay for something. They usually start off with a question to answer or a problem to solve.  Most people appreciate some useful information first before attempting to sell them on buying stuff. In fact, there is a sector of your market that price point is really not a determining factor in their decision making process to buy.   It boils down to the KLT factor and brand equity.  They need to feel like they know, like and trust you.  And then they will pull out a credit card if anything remotely looks like their problem is solved.   The return on investment in learning, sharing, doing, teaching, refining and repeating is literally infinite especially if you add consistency to it. In the world of digital marketing, we call this content creation.  The idea is to come up with topic ideas that will appeal directly to your ideal customers' needs.  So I want to share four idea sources that will help you generate more than enough ideas to invest time and possibly money in learning more about so you can share. Idea Source Number 1 - Write down 10 commonly or frequently asked questions that your ideal customers tend to ask.  If this is a business that you are qualified to serve in, it should be pretty simple. Let me give you a quick secret.  You could be learning the business at the same time, in real time and using these same content creation skills to attract a significant size of the market.  When you teach, you literally learn twice. Most people in any business end up complacent and never learning anything new for years.  But when you use this method to create thousands of connections and digital agents for prospects before getting to see your offer, you will remain at the top of your game. Idea Source Number 2 - For this one, come up with and write down 10 questions you would advise an ideal prospect to ask your competitors.  Of course, you want to make sure these are questions and problems that your content and products have answered and solved. Idea Source Number 3 - Identify 10 common problems that your ideal prospect faces.  It doesn't have to directly be linked to the problems that your product solves. But I want you to do it because the information you will provide in the content will actually serve an audience.  But in addition to that, you may end up creating a tangible and usable solution if the piece of content is attracting a big enough audience. Last but not least… Idea Source Number 4 - Invest time to learn about 10 common mistakes that an ideal prospect would or could make and share each one as a piece of content.  In addition to that, share tips on how to avoid the mistakes. I've used this same method of connection to build my business and the good thing about it; you can verify.  At press time, about 840 myEmpirePRO web pages are resulting and indexed on the Google Search Engine Results Page. (THE SERP).   And on another web property that I am building with my wife, LOLAandOLA.com, about 1,370 web pages of content are resulting and indexed.   I am not even talking about other search engines such as Yahoo, Bing and many others that thrive off of picking up your content and connecting them with potential prospects all around the world for free. 65.78% of our audience at myEmpirePRO in the last 28 days from presstime are coming from the United States. 13.46% are coming from China.  3.77% are coming from Canada.  The audience or traffic were connected from 48 different countries.  The beauty about digital marketing is the fact that you are also collecting tons of data with the various default activities of setting up and running these campaigns.  That's why I am able to share these results with you.  In fact, you can check it yourself. All you have to do is place this string ‘site:' before any site with no spaces between them and search.  For example, a simple search of ‘site:myempirepro.com' will show the top of the SERP (search engine results page) and it will show you how many pages have been indexed from the site. What about YouTube?  We've published 1,304 videos and they are all working in our favor to connect more prospects to our hub.  All these digital agents are not built overnight and they don't need to be built overnight.   In fact, all it takes is one good piece of content to create a $10,000 day.  But that also depends on what you are selling and your business model.  You just never know what answered-question would resonate with someone's deep pain.  The more you put out there, the better. In order to execute a massive connection, KLT and brand equity campaign, you have to create a main online hub where everyone comes to from all these different sources you will be putting out there.  The main hub is a content management system and I recommend good ol' Wordpress. On the internet today, we have websites designed to simply display information like the Toyota website from 1995 in that story I shared with you earlier.  But we also have websites designed to manage databases of content, users, and users' information.  We call them a content management system (CMS).   You have two options.  You can build and code your CMS with all the bells and whistles that makes it a robust system to create millions of dollars in online transactions from scratch.  The second option is what I recommend which involves leveraging existing tools and systems that allow you to customize with add-ons to perform even better than systems that are built from scratch. Which option do you think you should go with?  Okay.  That wasn't a trick question.  It's a simple question and it has a simple answer which is to leverage tools and systems so that you can get to making money as soon as possible. At press time, Wordpress powers a little more than 40% of the websites online and their content management system.  I recommend it because it works just like the iPhone and the Android phones.  It's an open source that allows vendors to continue to code additional features many of which you can leverage for free. That's why I recommend Wordpress in addition to the fact that I personally use it to manage my content marketing campaign.  But there are also two different kinds of Wordpress websites. Fully-hosted Wordpress website which is host at wordpress.com and  Self-hosted Wordpress website which means you are in full control of the features you attach to it. You will understand fully later many reasons why it is better to go with option number 2 in addition to the fact that you are able to control how you are branded online.   Brand control is non-negotiable as we move into the future because competition is increasing.  With a brand you create, you will eliminate a significant number of your competition because of brand loyalty; the same effect that Apple has on its customers. I recommend that you set up your self-hosted Wordpress hub with the company at this link for less than $10 per month. - myEmpirePRO.com/hosting  All of these you've learned thus far without setting them up as a system is just another job that will occupy your life with redundant activities and minimum wages.  So in the next chapter, we will talk about changing these new insights into an automated system that takes your prospects on a journey from discovery to conversion and a happy customer. By now, you are understanding slowly that setting up a website is just the bare minimum of digital marketing.  Most websites on the internet are a ghost land. No one is visiting them much less initiating a transaction. So there is a distinct difference between a digital marketer and a website designer or developer.  The former is a minimum of a 6 figure career as a job and a 7-9 figure income when you use this skill as an entrepreneur. The latter is darn near a minimum wage job.     With systems, you can scale a campaign beyond  what's possible when all you've got are linear operations involving humans at every segment.  You will learn about  different segments in a customer's life cycle and how systems can scale from 10 customers to 100 and to 1,000 customers being served simultaneously. The last thing I want you to do is know all this cool stuff only to get stuck behind a laptop for 16 hours a day.  While I definitely want you to understand the concepts that make this work, I will be sharing with you how to set, forget and collect on a regular basis leveraging the concept of systems..

Happiness Solved with Sandee Sgarlata. In this episode, Sandee interviews Kim Woods. Kim Woods, The Intuitive Business Strategist, helps business leaders shed the expectations of others to live their true life purpose. She combines her powerful intuitive gifts with 30+ years of business experience through her revolutionary True KLT ™ Process, that literally turns the traditional KLT factor inside out, so instead of customers needing to know, like and trust you, YOU know, like and trust yourself. When you do, you make better decisions, strengthen support and attract your soul mate clients. Kim's clients range from Fortune 500 companies & $MM CEO's to solopreneurs and creatives. Connect with Kim: www.kimwoods.com; knowyourlifequiz.com Connect with Sandee www.sandeesgarlata.com Sandee's book: www.sandeesgarlata.com/the-book Podcast: www.happinesssolved.com www.facebook.com/coachsandeesgarlata www.twitter.com/sandeesgarlata www.instagram.com/coachsandeesgarlata

FOMO (for me it's more like JOMO), IYKYK, TL;DR, FWIW … all acronyms that have slid into our public lexicon in the last decade, but as a business owner there's one acronym that rules them all that you have GOT to get down with. KLT KLT stands for “Know, Like and Trust” - and it should be your guiding north star for your marketing and sales decision, so it's a topic that I want you to get reaaaaaaaally familiar with. In today's Wealthy Wellness Biz podcast episode I'm sharing the 5 triggers that will strengthen the “know, like and trust factor” in your messaging … and I'll also share more details on what KLT actually is and why you should care about bringing more of this into your business! Where to next:01. Let us produce your podcast.Book a "Hire Us" Call==> https://www.brandbetterco.com/book-a-call02. Join the Wealthy Wellness Biz Coaching group for $37/moJoin the biz coaching group==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASSWatch the free masterclass⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc04. Grab the "Tools We Love" ToolkitGrab the tools⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa405.  Take the BrandPOP® Quiz and find out what makes your brand POPTake the quiz⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp06. Grab the free BrandPlanner Toolkit Grab the toolkit ⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc 07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram. ==> https://www.instagram.com/brandbetterco/08. Prefer to connect on TikTok? Here's where you can find us.  Follow along on TikTok ⇒ https://www.tiktok.com/@wealthywellnessbiz

Every single guru will tell you that if you're online, Facebook is the place to build an audience. Sure, you can do it lots of others way too, but it's so much easier to do where you can easily find your target market. Oh, by the way, It's Canada day here! Happy Canada Day! I did record the video before but I am posting this on July 1st. Anyway, if you want to use Facebook to build your online audience, this is the post to read. Why do you need to grow your Know Like Trust on Facebook? When we talk about Know Like Trust, or the KLT factor, we are talking about a process. It's super important to understand because no one will buy from you if the don't trust you. Read that again: no one will buy from you if they don't trust you! Think about it, if you're building a business online, you have something to sell, right? Could be a product, a service, an opportunity or even just you but in the end, it's actually you that people buy –... READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-414---how-to-grow-your-know-like-trust-on-facebook/

Kenny Carter - (Songwriter, producer)Kenny is a songwriter, producer, and artist from Kansas City but based out of Nashville. He's known for his work in bands such as Trump Dawgs, KLT, Waterdeep, and Chasing 7. He's, currently, a third of the Nashville acoustic/soul/pop trio, The Magi.Kenny shared his story of how he was musically created through multiple diverse influences and how that spurs on his creativity even today. He also shares the story behind moving his family from Kansas City to Nashville to start the next phase of his musical career. We also talk about the artistic community and the power of “the hang” in building your career. Check out what Kenny is up to here:https://www.themagimusic.com/To contact Miguel Antonio for feedback or inquiries about the show - email booking@JustTheMiguel.comCheck out Miguel's band Run With ItRunwithitband.net#liveandcreate podcast is where the host Miguel Antonio (Singer Song-Writer and Entrepreneur) talks to artists and entrepreneurs about what it means to live a great life and create great things. Live and Create Conversations dive into guests' personal stories and inspiration. They often touch on the practicalities of either business or creation and then build into a philosophical discussion about life and creating art, music, and a better world. Miguel Antonio is the frontman for the band Run With It, and the host of #liveandcreate podcast.

Kenny Carter - (Songwriter, producer)Kenny is a songwriter, producer, and artist from Kansas City but based out of Nashville. He's known for his work in bands such as Trump Dawgs, KLT, Waterdeep, and Chasing 7. He's, currently, a third of the Nashville acoustic/soul/pop trio, The Magi.Kenny shared his story of how he was musically created through multiple diverse influences and how that spurs on his creativity even today. He also shares the story behind moving his family from Kansas City to Nashville to start the next phase of his musical career. We also talk about the artistic community and the power of “the hang” in building your career. Check out what Kenny is up to here:https://www.themagimusic.com/To contact Miguel Antonio for feedback or inquiries about the show - email booking@JustTheMiguel.comCheck out Miguel's band Run With ItRunwithitband.net#liveandcreate podcast is where the host Miguel Antonio (Singer Song-Writer and Entrepreneur) talks to artists and entrepreneurs about what it means to live a great life and create great things. Live and Create Conversations dive into guests' personal stories and inspiration. They often touch on the practicalities of either business or creation and then build into a philosophical discussion about life and creating art, music, and a better world. Miguel Antonio is the frontman for the band Run With It, and the host of #liveandcreate podcast.

This episode is all about helping you make money, through intuition. It's about getting to know, like and trust yourself. Tuning inward. Learning the difference between Intuition and Instinct. How to tap into your intuition and get a clear yes or a clear no. And how to use these skills mixed with strategy to bring in more money and MAKE A BIGGER IMPACT!This is geared towards entrepreneurs, but if you're not an entrepreneur - there's still LOTS to learn and implement int your own life. Where to find Alicia  :Instagram: www.instagram/com/alicia.rose.wood Interesting in working 1:1 with me? Book a Clarity Call: https://meetings.hubspot.com/alicia-wood/claritycallWhere to find Kim Woods:Kim Woods, The Intuitive Business Strategist, helps business leaders shed the expectations of others to live their true life purpose. She combines her powerful intuitive gifts with 30+ years of business experience through her revolutionary True KLT ™ Process, that literally turns the traditional KLT factor inside out, so instead of customers needing to know, like and trust you, YOU know, like and trust yourself. When you do, you make better decisions, strengthen support and attract your soul mate clients. Kim's clients range from Fortune 500 companies & $MM CEO's to solopreneurs and creatives. Her website: www.kimwoods.comOur website is: kimwoods.com Follow us on Insta: @kimwoodschannelFB: https://www.facebook.com/KIMWOODSCHANNELLinked In: https://www.linkedin.com/in/kimewoods/ 

Kim E. Woods is an intuitive business strategist and forecasting expert to high-performing entrepreneurs. She teaches leaders to “know, like, and trust” themselves and their teams with the KLT method combining transformation strategy, astrology, intuition, and woo. Today Kim shares her inspiring story, how women have the power to change the game of business, and practical tips for success. Make sure you download Podopolo here to keep the conversation going in the Wings comments section and join the rewards program at https://contest.podopolo.com to earn prizes just by doing what you're already doing: listening!

Kim Woods, The Intuitive Business Strategist, helps business leaders shed the expectations of others to live their true life purpose. She combines her powerful intuitive gifts with 30+ years of business experience through her revolutionary True KLT ™ Process, which literally turns the traditional KLT factor inside out, so instead of customers needing to know, like and trust you, YOU know, like and trust yourself. When you do, you make better decisions, strengthen support and attract your soul mate clients. Kim's clients range from Fortune 500 companies & $MM CEO's to solopreneurs and creatives. Links:Kim's WebsiteKim's InstagramKim's Facebook    Linked InTake Our Quiz HERE  About Sarah K. RamseyJoin Sarah's  FREE Facebook Group “Finding Love & Success After A Toxic Relationship” Before trying Sarah K Ramsey's programs her clients were super embarrassed because on the outside these women appeared to have it all.  However, these women had a secret...they still felt mentally chained down by their toxic partner or parent.Most women think talk therapy is the only way to heal!  Unfortunately, these women waste years trying to figure out how codependency works or rehashing their past in an office week after week trying to pick apart their childhoods.  But, Sarah's clients aren't “most people.”  They know overachievers aren't just looking to talk about their problems, they are looking for an action plan to SOLVE their problems!Check out this FREE Presentation where Sarah reveals how she does it! Check out what others have said about SarahContact Sarah

Does the term "sales funnel" give you the heebie-jeebies or make you cringe? If so, then today's show was created for you.   During this week's show find out what a sales funnel is the three must-have components of any sales funnel, and the marketing strategy that will help you increase sales and get the most out of your marketing time and budget.  #1 - Introduction: What is a Sales Funnel? A sales funnel is simply put the journey your customer takes to find you, get to know you and ultimately decide if they will purchase from you. #2. -How to Create A Marketing Strategy for Your Business I recently did an entire episode on the ABC's of setting up your marketing strategy.  You can find that here. Here is a quick recap of that episode.  The first step in your marketing funnel is:  1. A for attract a specific audience with your messaging and create a lead magnet they want to download. If you're struggling with this I have a training coming up in June to help you create a Magnetic Lead Magnetic.  You can get on the waitlist here to get notified of the training details closer to the date of the training When someone signs up for your lead magnet this is called a conversion.  This leads to the next step of the sales funnel process:  2. B - Building a relationship with your new lead. This is where many people go wrong.  They go from “hi here's your freebie now buy my stuff” 95% of purchases are made at an emotional level.  How does it feel when someone does this to you?  To make things even more complicated, those purchasing decisions are happening at a subconscious level. So the saying KLT is based on statistics not just hearsay.  The “B” portion of your sales funnel is critical to getting people to say yes to purchasing from you  3. The last step of the ABC sales funnel methodology is to Convert A Customer Everyone thinks the funnel ends here, they've bought - celebrate good times, but in reality, this is your opportunity to put in the effort to create lifetime customers. This is a very basic guideline for planning your marketing.  Everyone's business is different and diving into specific tactics would depend entirely on your offerings. #3 - What Makes a Successful Sales Funnel? A simple sales funnel includes these 3 specific things: First, you have to have a lead magnet. Maybe you have one, but if people aren't opting in then your lead magnet probably isn't worth the paper it's printed on. (if you're struggling with this, run, don't walk, to sign up for my upcoming create a magnetic lead magnet training here.) A landing page where people can give you their information and get your lead magnet. There will be an opt-in form on this page that will collect a name and email address and will then fingers crossed kick off your automated email sequence. You guessed it you need an email sequence. This is 5-7 emails that build the relationship so that people can begin to know like and trust you (see where we are going here).  A tool like Convertkit, Drip, or Activecampaign helps you create not only this sequence but the form from Step #2 and integrates all of the pieces of your sales funnel together for you. #4 - The Goal of a Sale Funnel & How it Relates to Marketing Strategy The goal of your sales funnel is to bring attention to your brand, gather information from your potential customers, and build a relationship with them so that they will ultimately purchase your product or service. It is the step-by-step journey that your customer takes in doing business with you.  This is why it is so important to know who your customers are. Otherwise, you are shooting arrows in the dark. # 5 -How to optimize your sales funnel? Gather intel Test and Evaluate Segment and Target Provide Value and Exceptional Customer Service Conclusion and Takeaways Creating a sales funnel doesn't have to be complicated.  But, it does have to be strategic.  Otherwise, you will find yourself wasting time, feeling frustrated, and not getting results. Every step of your funnel must lead to another step otherwise there is a breakdown and your customer will get lost in the shuffle and you won't get the sale. Remember the ABC system from above and you won't go wrong. If you need help with your lead magnet, save your spot for the upcoming Create A Magnetic Lead Magnet That Works coming up soon here.  Until next week, be well, stay safe and take care! ~Alisa

Do you want to reach that six-figure business without feeling burned out?   Whether you want to hit that elusive six-figure milestone or you simply want to build a business and life you love without feeling burned out, battered, and lost, you're in the right place.   This three-episode series will take you through the main elements to consider if you want to flourish in business and life. This first episode is all about YOU. The second episode is, well, going to be a little bit more about YOU and the third episode is going to be even more about YOU.    You guessed it: YOU are the most critical element.    But the first thing we're going to talk about is YOU in relation to YOU in this episode. If you are ready to dive into the steps of becoming more confident about owning your business, this episode is for you. Let's go!   In this episode, you'll learn:   All about trusting in yourself Why it's important to rely on yourself – and how to build the habit How showing up for yourself can change the game What KLT stands for How to apply KLT to yourself The four elements of “Trust”   Here's a peek inside the episode:   [4:35] Building “consistency” with getting to know yourself   [8:19]  All about consistency, showing up with a clear message, and a cohesive image.   [8:55] Create an “I am” statement.   [13:08] Positivity is attractive.   [16:26] The four elements of “Trust.”   [23:16] Tell the FULL story.   [24:20] “Make yourself irresistible so it is a no-brainer to choose you.”   [28:51] Journal prompt: How would my raving fans describe me?   [29:28] Mantra of the Day — I choose me.   [32:54] Cocky vs confident. Own your power. The truth is never cocky.     Are you ready to Own It! in your business this year? Look at you, femmepreneur! I can't wait to watch you reclaim control and build that beautiful empire. Join Own It! this week to take advantage of our limited-time discounted founder's rate AND a free bonus copy of The Empire-Builder's Handbook: Harnessing Clarity + Confidence for Your Cash Flow. The price will increase at 5 p.m. PST on April 1, so don't wait — JOIN NOW! Connect with me!     Podcast Instagram: The Flourishing Entrepreneur  FM Website: Flourish Marketing | Strategy, Copywriting & Coaching  Schedule a Discovery Call: 30-Minute Discovery Call - ALEYA HARRIS 

What's in this episode:- The importance of an onboarding process.- Establishing the KLT factor with your customers.- Becoming more referrable.Book your 15-minute consultation call to see if Weaver Sales Academy is a fit for your agency here: https://bit.ly/3CnMjTxText BUZZ to (816) 727-7610 to connect directly with Michael and share your favorites from the episode or learn more about upcoming events and challenges happening in our industry Join Weaver Sales Academy: https://www.weaversa.com/Follow Michael on social media:Facebook: https://www.facebook.com/themichaelweaverInstagram: https://www.instagram.com/_michaelweaver_/LinkedIn: https://www.linkedin.com/in/michael-weaver-a2940095

Episode 347 If you haven't listened to my annual astrology forecast with Kim Woods, you're in for a treat. You'll want to take notes and have your journal ready because Kim is here to walk you through, your whole year ahead! She shares which months have the best energy for launches, which months you'll want to slow down, which ones to amp up your efforts, and even shares a "theme" for the year… all based on the stars. Not to mention, which crystals will support this year's energy and which animals you can call on to help you. Her annual forecasts have become so well-loved and well-known they've been shared by more than 490 media outlets. Kim and I always have a great time as we look at the year ahead and you can also come back to this podcast and listen again as the year progresses.   Highlights you wouldn't want to miss: [3.57] Background for Kim and this 5th annual forecast. [7.37] The word of the year and how you can apply it to your life. [8.35] How to stay in alignment with the truth of “you” and what you value (stay in the eye of the storm!) [12.05] A month-by-month look ahead for 2022. [20.24] When is the best time to launch? Kim dishes about it. [25.56] Starting in May, don't succumb to this. What to do instead. [35.00] Crystals and animal energy to support you in 2022. [42.35] This year will be a little “swirly” but this is a year to do a deeper pause internally.   Resources to Take You Deeper: Get the ritual! You can find it here: 2022 Ritual with Kim Woods Freebie: Get your 2022 Forecast Mastery and Ascension Membership   About Kim: Kim Woods, The Intuitive Business Strategist, helps business leaders shed the expectations of others to live their true life purpose. She combines her powerful intuitive gifts with 30+ years of business experience through her revolutionary Do You Know, Like and Trust ™ Process, that literally turns the traditional KLT factor inside out, so instead of customers needing to know, like, and trust you, YOU know, like and trust yourself. You can find Kim here: Kim's Website Instagram: @kimwoodschannel Facebook   Action Steps to Align Your Biz: Try the 2022 Ritual with Kim Woods! Set yourself up for the year ahead (also if you are listening later in the year too). It is a support tool any time that you happen across this or need a little extra something. You can find it here: 2022 Ritual with Kim Woods. Please consider subscribing to this podcast and leaving an honest review on iTunes. Your ratings and reviews really help and I read each one. You can also listen on: Spotify Stitcher Google Listen Notes

The “know like trust” (KLT) factor is a marketing concept that has become super important. The goal of social media and selling on social or the internet should be to get your audience, prospects, leads, customers, or clients to understand your business and eventually believe in your brand and invest. People want to know the real you — not the curated picture-perfect face you show! It takes time, and is an investment but trust me friend it will be worth it in the end.———Join The Expand Your Influence Community! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and grow their social media community. If you want to learn how to make money on social media, attract your ideal clients, get a ton of traffic to your offers, websites, and massively grow your list and customers, this is the place to be! We go all-in when it comes to social media and BEYOND!Follow me on InstagramCheck out my YouTube ChannelDownload the 5 things you should do with every Instagram PostWork with meMore about Thames Media SolutionsSupport the show (https://paypal.me/Thamesmediasolutions?locale.x=en_US)

Do you struggle with what to post and why?Maybe this framework can help…The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan.How does the concept work?Think about how often you post, what you post, and what category it would fall into these:70% of your content is Knowledge20% of your content is about what your brand Likes and what Life is like10% is about Trust (AKA vulnerability)This gives your audience a good idea of the insights they can expect:to learn from youwhat makes you tickhow you've learned the insights you're about to teach or help them withBy using the KLT method it will help shape your storytelling into something that's useful for your customers while also showing off how you and your company are different.Keep in mind this is a framework for channeling ideas and putting those ideas into buckets of action for your social, email, etc…It can even help with your website copy.I break down the reasoning for this formula and framework into today's episode to explain it a little more. Hope this all helps to organize those thoughts!Check out these shows next: How did you hear about us?How freight companies can build in-house content teamsFixing your shady email list

Join us for the launch of the KLT – a cryptocurrency token made by King Lion Technology and built on the Ethereum blockchain. Unlike other native tokens, we offer real-world utility to boost your own marketing strategies. Learn more at https://kingliontec.com (https://kingliontec.com)

Tracy talks about attracting your ideal clients by building KLT (the know, like, and trust factor) and providing loads of value for free. Tracy is the author of The She Myth, How to Go From a 6 Figure Coach To A 7 Figure And Beyond Mentor, and The Freedom Seekers Journal. You can find her on facebook and at tracymwilson.com.We interview high-end coaches and consultants with monthly average advertising budgets of $7,000-plus who want to create, maintain, and protect their premium personal online brands. If you would like to apply to be on our show, please visit our calendly link.

In this episode of the Dietitian Nutrition Coaching Podcast, RD Natalie Ketchen discusses the KLT factor and why you need this for your business! She chats about how to get your clients to Know, Like, and Trust you; how much should you post on social media; and how to not feel "salesy". 

The discovery phase of your sales process is CRUCIAL when it comes to helping a potential client KNOW, LIKE and TRUST you (KLT). And KLT will lead to more high ticket sales and repeat business! Check out these tactics from Jeff and Joe! Join our FREE Help More, Sell More Facebook Group: https://www.facebook.com/groups/544964610122130 Burly Sales Online Sales Training and Mentorship: https://www.burlysales.com/ SOS DoJoe With Joe Marcoux: https://sosdojoe.com/ Subscribe and drop us a 5 star review!

I work with KLT, the trauma of circumcision and the Unicorn of Identity This week in La Voz en Breve, journalist Mariel Fiori has a show on entertainment and education. She presented an interview with María Ramírez, co-founder and director of programs of the LGBTQ+ Center of Newburgh, who teaches us through the unicorn of identity, the difference between gender and sexuality. The work hits at the Kingston Land Trust and Greg Shaheen gave us all the details. The last time she was on the show, Georganne Chapin, Executive Director of Intact America, the nation's largest anti-circumcision group, said there are men who feel unconscious trauma from circumcision and further explained how they are educating medical staff. about your campaign. El unicornio de la identidad, trabajo con KLT y el trauma de la circuncisión Esta semana en La Voz en breve, la periodista Mariel Fiori tiene un programa de entretenimiento y educación Presentó una entrevista con María Ramírez, cofundadora y directora de programas del Centro LGBTQ+ de Newburgh, quien nos enseña a través del unicornio de la identidad, la diferencia entre género y sexualidad. El trabajo golpea en el Kingston Land Trust y Greg Shaheen nos dio todos los detalles. La última vez que estuvo en el programa, Georganne Chapin, Directora Ejecutiva de Intact America, el grupo anti-circuncisión más grande del país, dijo que hay hombres que sienten un trauma inconsciente de la circuncisión y nos explicó más cómo están educando al personal médico sobre su campaña.

This week is all about creating content for your fitness business To drive ➡️ ✅ Engagement ✅ Leads ✅ Sales Here's Alex talking all about her very own fitness business and what she's doing to help others succeed with their emails and social media to really build KLT and make those sales

We all know keeping up with social media can be exhausting. But today's guest shares fresh insights on how to challenge social media best practices in order to create a sustainable social media strategy. Katie is the founder of KW Content, a content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Strong Brand Social is the newest project that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth. Katie's goal is to demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers. Challenge Social Media Best Practices With social media, change is constant. Focus instead on what doesn't change. Put your customer at the center of your story and tell the right brand stories that they really want to hear. Tie your content and social media publishing schedule to your business goals. Then measure results and optimize. Create a content and http://giftbizunwrapped.com/episodes/social-medias-role-in-a-craft-show (social media strategy) that's algorithm-proof. When you equip yourself with the proper knowledge to think for yourself, you can ignore the noise and get back time, clarity, and calm. 3 phases to build your content strategy:  1. Strategic: Who are you talking to? What are you saying and how is that going to look, feel, and sound? How do you want your brand to look? How do you connect? What do your customers really want from you? 2.Tactical: Do you want to do reels? How often do you want to post?  What budget do you have to get your posts out there further?  3. Optimize: Push it to market. Let your community give you feedback in the form of engagement and results. Always be optimizing. Align the 3 pillars of your content with your 3 most critical business goals: Brand Awareness (50%)- aka demand generation. To sell, you need to increase demand. Sales (30%) - include a call to action on these posts. Loyalty (20%) - know, like, & trust stuff posts. How to gauge the success of your pillar content: http://giftbizunwrapped.com/episodes/your-brand (Brand Awareness) - Look for likes, comments, & shares. Sales - Look for saves and clicks or buys. http://giftbizunwrapped.com/episodes/nurturing-customer-relationships (Loyalty) - Consider total interactions. Engagement of any kind is a step in the right direction. Rethink the Know, Like, Trust model. The traditional KLT model is all about you. Find common ground to connect with your audience before you start introducing your products.

Kim E. Woods, MBA and spiritual consultant to high-performing entrepreneurs and global leaders, has founded multiple 7 figure brick & mortar businesses and is a former business consultant at Oracle. She found out how little she knew, liked and trusted herself when her son was born with significant health issues. She had spent all of her time building a successful career based on someone else's definition of success, she had lost herself. The crisis made her find herself again to rely on her knowing to defy the doctor's predictions for her son's mediocre quality of life. She liked herself to marry ancient wisdom with western methods and not accept the doctor's plan to merely work around the issues. She trusted herself to see her strategies through for 8 years until I saw complete transformation. Her revolutionary True KLT Process™ is the perfect thread that weaves intuition with success, pairing ancient wisdom and modern techniques through practical methods. Kim turns the traditional KLT factor inside out, so instead of customers needing to know, like, and trust you, YOU need to know, like, and trust yourself. When you do, you create personal, professional, and financial success. With countless spiritual and magic certifications paired with 25+ years of high-level business experience, Kim has an incredibly solid depth of field for combining business with intuition. Kim is a contributor to Ohwabisabi, and also loves the ocean, currently living near the coast in Boston with her husband and two children.Find Kim E. Woods at....Kimwoods.comhttps://www.instagram.com/kimwoodschannel/https://www.facebook.com/KIMWOODSCHANNELFor more information on Joanna Hunter, visit...https://www.joannahunter.comhttps://www.facebook.com/joannahuntercomhttps://www.instagram.com/joannahuntercom/

This week is all about systems and automations Yesterday Ryan shared his software company, his fitness business and all of the most popular trends amongst FitPros Today I'm sharing 5 automations and software tips

Have you ever dreamed about running your business on word of mouth and referrals? Morgan is showing us how in this 2 part episode! We start with this episode and Morgan gave us so much info we actually were able to bring you 2 episodes! (#20 and #21)   Getting her real estate license at 18 years old, Morgan had to do some work to get her sphere to actually know, like, and trust her. She worked hard learning how to gain this KLT factor at such a young age and has spent the past 17 years perfecting her repeat business strategy.   Referrals and repeats are no accident for Morgan, she has systems and strategies in place to ensure her phone is constantly ringing with clients coming to her. And in this 2 part episode she shares how you can build out a business like this too. Morgan's Client For Life Form: https://drive.google.com/file/d/1Hg-yuXBbDELUm0VYBS-WIrLdJQrqbFQ-/view?usp=sharing Episode Links: Market Dwellings https://marketdwellings.com/ Discount Code: lifestylebyre

In this episode, I'm talking about Your KLT Factor, which stands for Know, Like, and Trust.  This will help you get more paying clients if you consistently apply it to your business.   I've noticed a big challenge for many coaches and service-based providers is really putting themselves out there on a consistent basis.  Often, what stops them is worrying about what people may think of them, comparing themselves to others, or thinking there are too many people in their market.  The thing that can make you stand out and shine is your KLT factor.  It is the very thing that makes you uniquely you.   In This Episode we'll cover:  How to stand out by being you. What is your KLT Factor and how it will help you get more paying clients.  Why it's critical to your business to consistently put yourself out there. Resources From This Episode:  Apply for a “Client Creation Queen” Call with myself or a member of her team here→  https://www.BloomIntoYou.com/Now  where you'll: Get a Clear Vision for Your Business Remove any Blocks or Obstacles stopping your from getting paying clients Create a next-step action plan to move you towards getting your next paying client Join My FREE Facebook Group “Women Coaches in Bloom”, where I provide tools, training, & tips on how to get paying clients and build a full practice and you can connect & network with thousands of like-minded women business owners.  Follow Me on Instagram: @kadidjayansane

James evaluates Sana in this stunning new episode of our little show. If you'll recall, we discussed the 6 variables that make up the KLT (know, like, trust) factor in your business, relationships, ministry, what have you. The 6 variables are: Expert authority Likability Commitment and consistency Reciprocation Social proof Scarcity To the shock of no one, Sana scored extremely well on her very first Wife Performance Review (WPR). And James isn't complaining about anything either. We also talked about decision making, and when you know beyond the shadow of a doubt it's time to take action on something you've been mulling over. Enjoy! Support this show http://supporter.acast.com/james-and-sana (http://supporter.acast.com/james-and-sana). See acast.com/privacy for privacy and opt-out information.

“I'm not good at sales,” many people say.  The truth is, if you have a pulse, you sell. It may not be selling real estate or toilet paper to the local shopping mall, but you've got to sell. It could be a child selling his parents on why a cookie before dinner is a good idea. It could be a job interview where you're selling the person or people on why they should pay you for your services. It seems that some people are “naturals” when it comes to selling. While these people perhaps have a certain charisma in their personality that others lack, the truth is truly successful sales people have learned and mastered 6 attributes. You may use different words from what I'm using, but it's the principles I want to focus on, not semantics.  These attributes cause people to Know, Like and Trust (KLT) you. The more of them you can employ in any situation where you're selling yourself or a product/service, the better off you'll be. I liken this to a vehicle. Think of the KLT as the model of the car you drive while you're selling - be it a job interview, selling a course, an audition for the community theater production, lining up a gig at the local coffee shop, selling coaching services, you get the idea. It's what gets you from Point A (no sale) to Point B (the other party is buying). Any product needs this vehicle. And the higher the value of the product, the more reliable it needs to be. Now, there are 6 attributes, or elements which I liken to the "fuel" for your KLT vehicle. These things are indispensable for powering the KLT vehicle, and the more of them you can use, the more reliable the vehicle will be. I realize that other words could be used in their place, and there may be one or two other attributes you can think of that I didn't. Whatever the case may be, this list does a good job of summing up the issue. So here they are: Expert authority Likability Commitment and consistency Reciprocation Social proof Scarcity Support this show http://supporter.acast.com/james-and-sana (http://supporter.acast.com/james-and-sana). See acast.com/privacy for privacy and opt-out information.

Bonnie Gillespie explains how actors can amp up the KLT factor to build a castable brand without ever feeling icky about promoting or networking or hustling!