Podcasts about interviews that convert

You may have been thinking about starting your own podcast. Why not, it seems everybody and their brother these days has their own podcast, but is it right for YOU? What about being a guest on existing podcasts? Does that make sense?  There are benefits to both sides of this and to help unravel it all, I have a very special guest for you today.  Nicole Holland shares some deep insights into the world of podcasting and the reasons why it makes sense to get involved now.  More About Our Guest Nicole Holland is a highly sought after Marketing Strategist & Consultant who specializes in helping businesses and brands strategically leverage podcasts to scale.Focused on lead generation and conversion, Nicole helps her clients deliver Interviews That Convert™ as the featured expert on other people’s podcasts, and create Podcasting Goldmines™ of their own designed to attract, nurture, and convert cold traffic into hot leads for the business.

You may have been thinking about starting your own podcast. Why not, it seems everybody and their brother these days has their own podcast, but is it right for YOU? What about being a guest on existing podcasts? Does that make sense?  There are benefits to both sides of this and to help unravel it all, I have a very special guest for you today.  Nicole Holland shares some deep insights into the world of podcasting and the reasons why it makes sense to get involved now.  More About Our Guest Nicole Holland is a highly sought after Marketing Strategist & Consultant who specializes in helping businesses and brands strategically leverage podcasts to scale.Focused on lead generation and conversion, Nicole helps her clients deliver Interviews That Convert™ as the featured expert on other people’s podcasts, and create Podcasting Goldmines™ of their own designed to attract, nurture, and convert cold traffic into hot leads for the business.

Nicole Holland-The 6 Steps for Interviews That Convert

On August 22, 2018, The Story Engine Podcast was born. It launched with seven interviews ranging from practical digital marketing like design hacking sales pages to the deep inner work that comes from mastering sales.    I've loved the blend of actionable and helpful business and marketing advice combined with the deep and moving stories that come from making an impact on the world in a way that's important to you.    Over one year and 70 episodes later, the podcast is a year old. It remains something that I look forward to every week. I've learned a great deal over the many conversations and reflections that make up this show. To celebrate the first year of the show, I'm going to share some of the best lessons I've learned from behind the scenes of the podcast.   Podcasting Lesson 1: Systems And Your Team Will Set You Free One of my big themes this year in general, not just in the podcast, has really been getting clear on what I love to do and what I'm great at doing and delegating everything else.    This can be a scary step to take, and I was not always committed to taking it. I can remember two years ago trying to start a podcast. I did everything myself, wrote the scripts, recorded them, and tried to edit them and manage all of the uploading myself. I remember blundering through the editing process on one of these episodes, trying desperately to cut out every um and breath noise from the recording.    This was tedious and frustrating at the time and left me feeling overwhelmed. All of a sudden, I'm startled by my phone ringing.   The Podcasting Guest That Changed Things It's Ree Perez, a friend of mine and a future guest on this show, wanting to talk about some ways we could collaborate and work together. The call had been scheduled, but I was so lost in the editing that I had forgot about it and had answered while my brain was still immersed in the craziness and overwhelm, "Uh. Hello? Ree? Hi. Um, hi. Um, sorry." "Hey, Kyle. How are you?" "Oh, not great. This podcast is driving me crazy." "Oh, are you still good to talk?" "Yeah, um."    What was intended to be some ice breaking conversation ended up with me asking “what is the secret sauce that makes your business so successful.” Though Ree did not reveal his secrets, he was gracious enough to offer another time to talk later. Needless to say, that podcast attempt that drove me crazy never really got off the ground.    Fast forward to now, and the podcast is a very different story.   Establishing A Podcasting Team I've got a team in place to help me with the production and editing parts of the podcast.    These days, all I need to do is record the interviews and leave them in a Dropbox folder, and the editing, show notes, uploading to the hosting platform is all handled. This can be much more affordable and accessible than you think, and it's very valuable. This allows me the free time to find more guests, ask better questions, and really hone my own craft and not be distracted by the details.    Freelance audio editors are available on Upwork, and amazing virtual assistants can be found in places like greatassistant.com or priorityva.com. I think it's important to understand the whole process and everything that goes into making a great podcast. But if it's the difference between you not making a show and making a show, I would rather have you just create exceptional content. Focusing on where you're great and having other people help you out with the rest. Lesson Number Two: Small Things Make The Difference Once you've got the big tasks delegated, you're free to further master the craft that you choose.    Get Intimate With Your Mic When Podcasting What makes a great podcast is a lot of little details. One good detail is getting intimate with the mic. One of the smallest changes that made a huge difference I learned from Harry Duran of FullCast.co.   Harry is a podcasting expert, and he invited me onto his show. He noticed on a Zoom call with a video that my microphone was set up maybe a foot or two away from my face. He encouraged me to get up close to the mic so I was only an inch or two from my mouth. The sound quality instantly transformed from barely better than a phone call to an intimate and full sound that really makes the most of the microphone I'm using.    Despite how simple this advice was, it had a big impact on the quality of content I was producing. It also helps on client calls and group coaching calls. Having better audio whenever you're communicating with people is a really big win.   Zoom Set-Up Is Crucial The next detail is to really know the settings of the platforms and tools you're using. Another great one I learned from Nicole Holland of Interviews That Convert was in Zoom, the tool I usually conduct my interviews through.    There's a setting in your preferences in the audio section called Automatically Adjust Audio Settings. If you have this turned on, it will raise and lower the volume of your voice, but you won't be able to hear it. Only the recording or the guest will possibly catch it. This can ruin the audio quality of an episode without you realizing it. You can usually only recognize it when it's too late. Make sure that you really have the details understood on the platforms you're using.   Mimic Your Guests Volume The third detail, which is something I'm still working on, is balance your voice and your guests.    It's been challenging for me. If you're doing interviews, you want to set up your guests to succeed. This means asking good questions and getting out of the way to let them shine as much as possible. But I've found my audience also likes hearing from me too. It's not just about asking good questions and getting out of the way but also sharing my thoughts, experiences, and ideas. Which makes the podcast more of a conversation than an interview.    It's possible to overdo this and step on your guests' toes though. I've experienced this as a guest myself. There's a careful art to hearing from your guests and sharing yourself, which I want to bring more of into my podcast in the future.   Lesson Number Three: Video Podcasts Are Awesome  Alongside the 70-ish audio episodes I've created, I've also created two high quality video podcasts. I have two more in production at the recording of this monologue.    These were interviews I did in person with thought leaders I admired and wanted to hear from. Though I have loved many of my interviews, the video podcasts were always my favorite. The process of preparing for them, recording, and the final product were all thrilling and something I've been proud of.    I'm not experienced in recording or editing video, so I invited an old friend from college named Jonathan Ramanujan to help me with the filming and audio. He would set up three to five cameras and bring a team with him, which made it feel like a full TV production set.   We would have one camera dedicated to my guest, one camera dedicated and zoomed in on my face, and then at least one other camera. This was sometimes on a gimbal. (A gimbal is a really cool tool that you can use to carry and move around with a camera, but it makes your motion really smooth and not jerky like you're walking around. It makes for a really great video.)    My two guests of the video podcasts are Dr. Chris Zaino, who overcame a chronic and challenging autoimmune condition, was a former Mr. Universe, and went on to build the most successful and the largest chiropractic agency ever.    Also, we have Garrett Gunderson, who is a financial expert and founder of Wealth Factory. He has an incredible and artistic perspective on how to create a vision that drives your business and drives your team. I will put links to both of the episodes in the show notes of this episode.   Lesson Number Four: Podcast Promotion is Hard One of the biggest challenges I've found with the podcast is promotion.    With guests, there's kind of a catch-22 being featured on podcasts, especially those that are doing a lot of interviews. As a guest, you usually have some tried and true talking points and common questions you get. This is great because you can very comfortably and reliably do a lot of interviews around a few core ideas. The downside here as a guest is that your interviews are often so similar that it feels like you're promoting the same conversation over and over if you share podcast features with your audience.    As a host, my goal is to find new questions that go deeper or in new directions that my guests have not spoken on before so they feel like they have something valuable and fresh to share with their audiences. It's also good to seek out guests who are brilliant in their own right but, for whatever reason, haven't been on as many podcast interviews.   Lesson Number Five: There Is More To Podcasting Than Monetization  A common question I get from people who know I'm a podcaster is, "How are you monetizing your show?"    Though making money from my podcast sounds awesome, it's not really my goal. The value of this show to me is the relationships I build with my audience and my guests. There's so much more value to me in a conversation with a listener who is impacted by something I said or something one of my guests said.    Plus the conversations I have with my guests are enlightening, inspiring, and actionable. In some ways, I feel like I'm getting free coaching from them because I'm often following my own interests in my questions. I've made many big decisions and overcome challenges based on what I've learned from my guests. I'm getting plenty of value from this podcast just not worrying about monetization, so it's not a goal in the near term for me.   Lesson Number Six: Keep Up With The Friends You Make By far, my favorite thing about podcasting is being able to connect with brilliant and inspiring guests.    I learn a lot from my guests and discover new ways to improve my own business, health, and life. For many of my guests, I see being interviewed on my show as a first step in growing a relationship.    But keeping up with past guests and hosts of other shows I've been on takes deliberate and consistent work. Even for extroverts, it's not always something that comes naturally. These days, it requires systems and tools to keep track of everything.    One of the tools I've really enjoyed for this kind of work has been Cloze, C-L-O-Z-E.com. It's a tool meant for relationship management that syncs up with your Gmail account quite naturally. Where you can create workflows for your relationships and have sets of pre-written emails ready to personalize and reconnect with your past guests. It's also good to have more ways to create opportunities for your guests.    For a select few, I'll allow them to present to my audience on a webinar and do a joint venture or find another way to co-create content together that leads to wins for both of us.    Number Seven: I Have Not been Giving It My Best I feel a disconnect in my business. There's my digital presence, where I have my podcasts, my books, and my content, where I'm reaching a lot of people online. But, I'm feeling a slow burn inside of me over the last few months.   Despite this being the most successful year ever for me in terms of building a team, helping incredible people, and increasing my revenue, there's one area of my business and passions that has not been experiencing the same growth. It's creating content, attracting new visitors to my website, and promoting my new book.   I've been working with new clients, speaking at events, and bringing on three new team members this year: a designer, a writer, and a project manager.    It's been challenging to give the podcast and, moreover, my blog the time and energy it needs to thrive. I've not posted an article on my site since starting the podcast. While I think the podcast has been a great move, I really miss the feeling of getting into the creative flow with writing.    There are few feelings more satisfying and exciting than sitting down in the morning with a fresh cup of coffee or tea in one hand and the outline of an article that I want to create in front of me.   How To Coach Yourself In this case, here's how I would coach myself.    Number One: Schedule Time For Inspiration And Strategy One of the biggest snags I've been experiencing is a lack of inspiration.    I've not been having ideas for content that excites me and are useful to my audience. Nobody who knows me would believe me if I told them I don't have anything interesting to say or create. It's a cheap excuse not to invest the time and to bring these ideas forward, to hone and refine them into something useful, interesting, and inspiring.    Great content does not just appear in your mind and then fall out onto a piece of paper or whatever medium it may be. It's important not only to have time to create but time to be creative, to come up with the ideas and develop a clear strategy for how you want what you create to serve you. It's not just a single brainstorming session but a habit to think about and explore your ideas over months and years. Number Two: Connect Your Brand Like I mentioned earlier, there's a disconnect with my agency work and my brand work online.    Over the next year, I plan to unite these two branches of my business. First by sharing more of what's going on behind the scenes in my work and with my team. And to make it easier for people to work with me. Currently, I'm refining and developing more productized services and offerings like presentation coaching, sales funnel development, and book ghostwriting.  Over this coming year, you'll learn more about my processes for each of these and get some key insights for sharing your own story through these three mediums.   Number Three: Be Held Accountable  Different people commit to things in different ways.    Some of us can just decide to go and do something and do it. Some need something external like a reward or a consequence. For me, I do better in my commitments if I have external accountability.    To draw closer to all of you listening now, I promise you I'll be creating more great content and upping my game even more in this coming year. Expect more solo podcasts and articles where I share more of what's going on inside my business.    That is my seven lessons learned from my first year in podcasting. Thanks again to everyone who has made this show possible and contributed to its growth. Thank you to everyone who's been listening and sharing their thoughts and feedback with me.   Thanks for listening to the Story Engine Podcast. Be sure to check out the show notes and resources mentioned on this episode and every other episode at thestoryengine.co. If you're looking to learn more about how to use storytelling to grow your business, then check out my new book, Selling With Story: How to Use Storytelling to Become an Authority, Boost Sales, and Win the Hearts and Minds of Your Audience. This book will equip you with actionable strategies and templates to help you share your unique value and build trust in presentations, sales, and conversations, both online and offline. Learn more at sellingwithstory.co. Thanks for listening, and I'll see you next time.   Links Dropbox Upwork Greatassistant.com Priorityva.com Harry Duran Interview  FullCast.co Zoom Nicole Holland Interview Jonathan Ramanujan Cloze

Throughout my journey as an online entrepreneur, I have discovered and met hundreds of inspiring, motivating entrepreneurs. Since launching The Sigrun Show in August 2017, I have had the opportunity and pleasure of meeting even more high-achieving entrepreneurs who are truly making a difference and impact in their industries.   These entrepreneurs are people like you and me - people that are out there following their dreams, taking action, and achieving great success.   So, to celebrate our 300th episode milestone, I invited 13 amazing guests I've had on the show before to share their best business advice for aspiring online business owners.   Here's what they said… Invest in Yourself Jasmine Star dropped out of law school to follow her passion for photography and has never looked back. She has built a successful online business based on her passion. I first met Jasmine 10 years ago on Creative Live where she was teaching others how to take beautiful, professional wedding photos.   Last year, I interviewed Jasmine as a special guest on The Sigrun Show to share her strategy for attracting raving fans on social media - particularly on Instagram.   In this episode, she shares why online entrepreneurs need to double down on what they know, who they are, and truly believe that they are enough to make an impact in the world. She also shares why investing in yourself is one of the most valuable - and important - decisions you can make as a budding entrepreneur.   Jasmine Star's Best Business Advice for Online Entrepreneurs: “Double down on what you know. Double down on who you are. Double down on where you need to go.” Follow Your Gut Instincts When I first met Tamiko Kelly at BBD Live in California, I instantly found her story and business fascinating. When I launched my podcast, I knew her story would inspire many aspiring female entrepreneurs. Tamiko joined me on episode 274 where she shared how she built a thriving online business as a baby sleep trainer.   In this episode, she shares why your opinion is the only one that truly matters as an entrepreneur and the importance of following your gut instincts as you build your online empire.   Tamiko Kelly's Best Business Advice for Online Entrepreneurs: “The only opinion that matters is yours. It's your business. You have the freedom to run it however you want.” Envision Yourself as Successful   Nicole Holland is the founder of Interviews That Convert and the host of the Business Building Rockstars Show. I was first introduced to Nicole by a friend who suggested I listen to her show. Shortly after, her podcast agency reached out to request that I interview Nicole on my show, where she shared how to be a great podcast guest and run a top-notch show - and we quickly became friends.   To celebrate episode 300, Nicole shares why it's important for entrepreneurs to view themselves as successful - even before they've achieved the success they desire. She also explains why it's critical to hold onto your vision of success - no matter what.   Nicole Holland's Best Business Advice for Online Entrepreneurs: “As long as you are holding that vision of yourself as a success and taking aligned actions to move directly toward that success - you will be successful.” Create a Simple Plan - and Stick to It Caroline Balinska is the creator of eCommerce Marketing Lab. She is a serial entrepreneur who has built several online businesses and has learned many valuable lessons along the way. She joined me on episode 245 to share tips for creating a successful ecommerce strategy.   In this episode, she shares why she believes the key to building a successful online business is through intentional planning and avoiding shiny object syndrome.   Caroline Balinska's Best Business Advice for Online Entrepreneurs: “Create a simple plan. Work backwards from where your goal is.” Make Your Physical & Emotional Wellbeing Top Priority I've known Lisa Carpenter online for several years through various Facebook groups. She is an author, speaker, educator, and coach that teaches high-achieving entrepreneurs how to unleash their inner power and establish personal and professional boundaries that will catapult their businesses - and their lives - into the success they desire.   Lisa joined me on episode 247 where she discussed why entrepreneurs need to stop pushing their way to success - and how to do it - so it's no surprise that her top tip for achieving success as an online entrepreneur is to make your health as well as your physical and emotional wellbeing your top priority.   Lisa Carpenter's Best Business Advice for Online Entrepreneurs: “If you want to create massive impact and massive influence, you must show up as your best self everyday. This means making rest a non-negotiable part of your business strategy. You can't have a thriving business if you are falling apart.” Add a Personal Touch to Your Business I first met Rachael Cook through a mutual friend. In 2015, we were also part of a mastermind group together and have watched each other's businesses sour over the years. She is an award-winning business strategist focused on helping small business owners, entrepreneurs, startups, and executive leaders design their business and careers in a way that works for them.   I recently interviewed Rachael on episode 273 where she shared her powerful strategy for planning your best year yet as a CEO and online entrepreneur.   Today, she shares why doing the things that don't scale and adding a personal touch to your online business are the keys to standing out among your competitors.   Rachael Cook's Best Business Advice for Online Entrepreneurs: “Those little personal touches matter. That's what helps you truly stand out.” Short-Term Action Creates Long-Term Impact Jason Brown is the founder and Senior Coach at The Brown Report and is one of a few guests I've had the pleasure of interviewing multiple times on the show. Jason made his first appearance on The Sigrun Show on episode 182 where he shared tips on how to successfully start investing in the stock market. He came back on episode 199 to share his strategy for automating his sales funnel with YouTube.   Today, Jason shares why his top piece of advice for budding online entrepreneurs is to understand that even though the actions and steps you take today may not reap immediate rewards - the long-term returns on your investment can be so much sweeter. Jason Brown's Best Business Advice for Online Entrepreneurs: “The results you're getting today are in direct relationship to the things you did 6 to 12 months ago.” Take Imperfect Action Lisa Corduff is the creator of Keepin' Food Real and Small Steps to Wholefoods. I first met Lisa two years ago at a mastermind group we attended together and we quickly became friends. Lisa joined me on episode 77 where she explained why being authentic is critical for building a thriving, successful online business.   Today, Lisa shares why taking imperfect action, letting go of the idea of perfection, and avoiding comparing yourself to others is the key to succeeding in online business.   Lisa Corduff's Best Business Advice for Online Entrepreneurs: “Imperfect action is going to take you further, faster.” Aim for Joy in Your Online Business Natalie Sisson is another one of the few guests I've had the pleasure of featuring on the show on more than one occasion. Her first appearance was on episode 9 where she shared how she took a sabbatical from her business, the Suitcase Entrepreneur On episode 258, she re-joined me to explain what a freedom plan is and how to create one as well as how she turned her online course into a phenomenal book.   Natalie is one of the first online entrepreneurs I started following in my entrepreneurial journey and today she shares why it's important for entrepreneurs to avoid getting caught up in the detail and instead - focus on what brings you the most joy and happiness.   Natalie Sisson's Best Business Advice for Online Entrepreneurs: “Don't ever get caught up in too much of the detail. Remember to focus on how you can bring joy into all the work you do - because it shows.” Know Your Audience - Before You Start Marketing I initially met Ben Amos at Chris Ducker's Youpreneur Summit in London in 2017. He is the Creative Director of Innovate Media. He joined me on episode 203 to explain why every online entrepreneur needs to create a video marketing strategy for their online business.   So it's not surprising that when I asked Ben to share his top piece of business advice for online business owners, he explains why it's critical for entrepreneurs to spend time and energy on truly understanding who their audience is and their profile behaviors before creating a marketing strategy.   Ben Amos' Best Business Advice for Online Entrepreneurs: “Before any marketing activity, always seek first to really know your audience. Not just demographics but their psychographics and profile behavior.” Find What Works For YOU Jasmine Shea, also known as Jazzy Things, is the creator of Your Dinner Is Planned. She is a genius when it comes to creating quick and easy dinner plans for busy entrepreneurs and moms. She made her debut appearance on The Sigrun Show on episode 244 when she shared creative strategies for busy online entrepreneurs to create super simple dinner plans. On episode 263, she shared her strategy for building a massive following on Instagram.   Her advice for busy entrepreneurs is to simply find what works best for you and to align your personal priorities, values, and health goals in order to create a sustainable life that makes you feel good inside and out.   Jasmine Shea's Best Business Advice for Online Entrepreneurs: “Feeling good is the foundation of a prosperous business.” Be Yourself. Be Authentic. Shazzie is my dear friend, mastermind buddy, and the host of Sky TV's Raw Kitchen. When I first introduced Shazzie to my podcast listeners on episode 19, she shared some powerful tips on how to grow your first million as an online entrepreneur. She re-joined me on episode 206 to discuss how online health coaches can earn their first $30,000 in their first 6-months of online business and why being consistent in your online and content marketing is critical to your success.   Today, Shazzie shares how doubling down on being her authentic self has helped her build multiple, highly-successful online businesses.   Shazzie's Best Business Advice for Online Entrepreneurs: “Be yourself. Everyone else is taken.” Learn the Art of Persuasion Colin Boyd is a certified professional speaker, trainer, and NLP practitioner who I have had the pleasure of interviewing on episode 57. He shared strategies for effectively selling your products, services, and programs on stage at speaking events.   Colin has truly honed the art public speaking, and I couldn't resist inviting him as a guest speaker at my upcoming VIP Mastermind Retreat as well as teaching a masterclass for my SOMBA clients.   He is such a powerful and persuasive speaker and presenter, it's not surprising that his best business advice is to be obsessed with learning the fine art of communicating your message persuasively.   Colin Boyd's Best Business Advice for Online Entrepreneurs: “ If you don't know how to communicate your message to your audience in an engaging and persuasive way - your business is not going to grow.” Let's Celebrate! When I launched The Sigrun Show a year and a half ago, it was a dream come true. To achieve 300 episodes in such a short time is a milestone I am truly proud of. I'm grateful for all of the guests that have come on the show and special thanks to those who have come back to help us celebrate our 300th episode!   This 300th episode also marks a change for The Sigrun Show where I'll be releasing one episode per week - every Wednesday - as well as reading some of the amazing feedback my listeners have shared. I am truly grateful to each of you for being amazingly supportive and inspiring in your feedback and testimonials. Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Nicole Holland is a podcast guesting authority, New Media expert, Founder of Interviews That Convert, and the host of the Business Building Rockstars Show. She has been featured on several podcasts, virtual productions, and print publications including Forbes, Entrepreneur Magazine, and HuffPost. She has helped countless entrepreneurs and business owners leverage modern marketing strategies, such as being a featured podcast guest, to increase their visibility, likeability, and credibility.   Nicole joins me to share how online entrepreneurs can become a great podcast guest and how to find great guests for their show. We talk about her journey into leveraging the podcast medium, how her podcast has grown, and the lessons she has learned throughout her journey. She also shares tips on how to land featured guest spots on podcasts in your niche, explains the importance of building relationships with podcasters instead of simply pitching to them, and the importance of being clear on the type of guests you want on your show when you're just starting out. “A podcast interview is a conversation. It's a deepening of a relationship.” - Nicole Holland In This Episode of The Sigrun Show: How Nicole achieved “New and Noteworthy” on iTunes Her entrepreneurial and podcasting journey Why curiosity and authenticity are key to being a good podcast interviewer How she chooses her guests for her show Why she wants to rebrand her podcast How building relationships can help you get booked as a featured guest Her cold-pitch approach to getting featured as a podcast guest The difference between a great guest and a not-so-great guest The inspiration behind her Interviews That Convert course The importance of pre-planning and knowing your why before pitching to be featured as a podcast guest How attending conferences can help you get guests for your podcast Podcast Guest Etiquette: What's appropriate...and what's not The benefits of accepting sponsored interviews Key Takeaway: Just like any marketing you do, podcast pitching should be permission based. Otherwise, it's spam. Instead of cold-pitching, build relationships with podcast hosts. Invest in your network. Connect with Nicole Holland: Interviews That Convert Business Building Rockstars Show Get Guest Ready   Free Download! How to Get Booked As The Featured Expert On Any Podcast You Want! 6-Point Checklist   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Our guest today struggles with getting just that right exposure with the right audience. This episode can easily be one of your favorites because our guest and I have discussed a lot of tips that I’m sure you will gain a lot of insights from. We talk in details about stuff from setting parameters to actually defining what kind of platform is going to be a perfect fit for you and your business. At the end of this episode, I am sure that you will get an idea on how you can effectively connect and meet your ideal audience. About Carolin Hauser-Carson Carolin Hauser-Carson, German trained Naturopathic Doctor, Humanistic Psychotherapist, and Family Constellations Facilitator, is the author of the book Blossom – 7 Steps to Sexual Healing and the upcoming book The Pleasure IQ.  An internationally-recognized speaker and teacher on the subjects of spirituality, healing, and women’s empowerment for almost two decades, Carolin combines her knowledge to help women (and brave men) to have love-filled lives that flow with a sense of ease and amazing results. Her work is based on the intersection of where the human body and experience meets past–and even ancestral–trauma, and shows how each individual’s authentic and true self is the source of one’s own good – a place of unlimited abundance, creativity, courage, and joyful existence. Carolin’s Top 5 StrengthsFinder Theme's Empathy Command Ideation Input Learner   Key Takeaways As you can work through shame, and release it, and heal from it, you begin to allow yourself to actually come out and shine. This whole human experience is a practice. We all came here to have the best experience that we can have. We’re the only ones limiting ourselves from having it. Our shine doesn’t detract from anybody else's shine. Doing a little bit of work upfront will help you to not throw spaghetti at a wall. Time-Stamped Show Highlights [01:02] An incredible intro for an incredible person. [02:46] Limiting beliefs and embracing a lot of the spiritual realm. [05:08] Who does Carolin serve and what does higher dream look like? [06:02] What is spiritual entrepreneur and its process. [11:44] Carolin’s amazing set of strength themes. [16:19] Carolin’s mission.“Part of my mission is to also inspire people by just really walking the talk and challenging myself.” [18:15] Carolin shares what the abundance mentality is.“You’re either in flow or you’re not in flow with everything.” [19:13] Carolin’s challenges in her business. [21:11] Alissa lays out the options for Carolin that can best resolve her challenge.“In order to sort of be everywhere, you do have to have the social proof.” [27:21] Digging deep into action plans in order for Carolin to be seen in the right scene, servicing the right audience. [41:32] Podcast recommendation of the week! Selected Links for This Episode Women in the Flow Connect with Carolin on Twitter Connect with Carolin on Facebook Conversations with God Power vs Force Letting Go: The Pathway of Surrender Connect with Interviews That Convert on Messenger Interview Valet The 5 Second Rule Podcast of the Week: Blogging Your Passion by Jonathan Milligan Frickin’ Awesome Resources Frickin’ Awesome Entrepreneurs Facebook Community From Frustrated to Frickin’ Awesome by Alissa Daire Nelson Daire Success Coaching website StrengthsFinder 2.0 test StrengthsFinder 2.0 by Tom Rath

Nicole Holland from Interviews That Convert is a "Podcast Guesting" authority who has been featured in Forbes, Entrepreneur Magazine, and The Huffington Post, as well as countless podcasts and virtual productions. She is often called upon to share her expertise from the live stage with business owners across North America interested in leveraging modern marketing strategies in order to increase their visibility, likability, and credibility. Resources Interviews That Convert (official site) Nicole Holland on Twitter Business Building Rockstars Show (podcast)

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation. How can you pitch podcasters the right way so they want to have you on their show? In this episode, I talk with Nicole Holland of Interviews That Convert on: what to do and, just as importantly, what *not* to do in your podcast pitches how to turn listeners into leads specific tips on how to be a good podcast guest Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/   About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: What *not* to do in your podcast pitches The right way to pitch a podcaster How to get on a podcaster’s radar Permission-based pitching Questions to ask yourself before pitching Why being on a big podcast isn’t necessarily going to give you what you want The importance of being part of a podcaster’s community Converting listeners to leads Specific tips on how to be a good podcast guest   Links: Show notes at https://www.speakingyourbrand.com/73 Check out Nicole’s website at https://interviewsthatconvert.com/ Connect with Nicole on Twitter: @niczthename Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes Mentioned: Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

The lady behind the scenes at Interviews-That-Convert-dot-com and the host of the fantastic new podcast ‘Get Guest Ready' -- Nicole Holland helps successful business owners and CEOs increase their visibility exponentially through Podcast Guesting so they can make a greater impact, influence, and income. Proud to have been named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017” alongside female powerhouses including Marie Forleo, Danielle LaPorte, Amy Porterfield, and Dorie Clark, Nicole continues to inspire entrepreneurs all around the globe through her popular podcast, The Business Building Rockstars Show.   Work with Nicole:  Main Website: https://interviewsthatconvert.com Get Guest Ready School: https://businessbuildingrockstarsummit.com Business Building Rockstars Show Podcast Website: http://bbrshow.com Business Building Rockstars Summit: https://businessbuildingrockstarsummit.com   Connect with Nicole:  Twitter Facebook Instagram Linkedin

Interviews That Convert founder and Get Guest Ready host Nicole Holland shares her advice to become a 5-star podcast guest.

If you're thinking of starting your own podcast, you're likely to find that it involves a whole lot more work than you think. On today's show, Stacy talks to Nicole Holland, who is an expert at podcast guesting and she's also going to be one of the speakers at Stacy's She's Building Her Empire Live Event, which is coming up in two weeks. Listen in to find what Nicole does and what she has to offer. Stacy wants the ladies coming to her event to get to know Nicole a bit better, because she wants them to take advantage of what Nicole has to share and also so that they can dive straight in on day one of the event, with any questions they may have for her. Nicole helps entrepreneurs to get featured on hot podcasts that their target audience is listening to. She helps them to understand how to position themselves so that they get both bookings and results. Listen in today and find out how to get featured on the hottest shows and get the results you want. Some highlights include:   “I've been a marketing strategist, I'm a Master Coach, ...” From minute 3:34, Nicole shares some background to what she does. “Podcasting is such a great way to connect with people.” At minute 5:34, Stacy talks about podcasts as a way to really connect with people. “So I was not interested in podcasting- I didn't even listen to podcasts and I already had enough on my plate.” From minute 6:06, Nicole talks about how she got into podcasting. “And I'm not the kind of person who can do anything like, half- I mean I'm either all in or all out and so when I do my summits, it really is a considerable amount of time and effort and work.” From minute 8:19, Nicole talks about what goes into creating a virtual summit. “Honestly, it was totally unintentional. I had no intention of becoming this person.” From minute 9:47, Nicole talks about what made her decide to help people to get on other people's shows. “I started really paying attention to what made a great guest, versus what made a not great guest.” From minute 12.25, Nicole talks about recognizing what makes a great podcast guest. “Rather than writing a book, I did a Beta Program, called Interviews That Convert, where I taught people everything that I knew and gave them templates and stuff like that.” At minute 14.03, Nicole talks about her Beta Program. “So instead of doing the Program and having people pay for it, I decided to give it away for free, so I create a podcast called Get Guests Ready.” At minute 16:19, Nicole talks about her free Get Guests Ready Podcast. “The more we embrace who we are, what we stand for and speak our truth, the more our people come to us.” From minute 19:31, Nicole talks about attracting and working with the right “I'm not like a main speaker, I'm doing a breakout session.” From minute 20:55, Nicole talks about what she will be covering at the Live Event.

Nicole Holland-  The lady behind the scenes at Interviews That Convert dot com – the Ultra-All-Inclusive solution for busy CEOs, authors, and thought leaders – Nicole Holland helps subject-matter experts increase their visibility exponentially through podcast guesting, in order to create greater impact, influence, and income. Proud to have been named in the Huffington Post as one of 50 Must-Follow Women Entrepreneurs in 2017, Nicole inspires entrepreneurs all around the world through her popular podcast, The Business Building Rockstars Show, and her annual online summit, The Business Building Rockstar Summit. Main Website: https://interviewsthatconvert.com Podcast Website: http://bbrshow.com Summit Website: https://businessbuildingrockstarsummit.com VIP booking service: https://interviewsthatconvert.com/details/ Interviews That Convert Program: https://interviewsthatconvert.com/program/   Social Media Links: https://twitter.com/niczthename https://www.facebook.com/LetNicoleHelp https://www.instagram.com/niczthename https://www.linkedin.com/in/nicoleholland     BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings       Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Nicole Holland-  The lady behind the scenes at Interviews That Convert dot com – the Ultra-All-Inclusive solution for busy CEOs, authors, and thought leaders – Nicole Holland helps subject-matter experts increase their visibility exponentially through podcast guesting, in order to create greater impact, influence, and income. Proud to have been named in the Huffington Post as one of 50 Must-Follow Women Entrepreneurs in 2017, Nicole inspires entrepreneurs all around the world through her popular podcast, The Business Building Rockstars Show, and her annual online summit, The Business Building Rockstar Summit. Main Website: https://interviewsthatconvert.com Podcast Website: http://bbrshow.com Summit Website: https://businessbuildingrockstarsummit.com VIP booking service: https://interviewsthatconvert.com/details/ Interviews That Convert Program: https://interviewsthatconvert.com/program/   Social Media Links: https://twitter.com/niczthename https://www.facebook.com/LetNicoleHelp https://www.instagram.com/niczthename https://www.linkedin.com/in/nicoleholland     BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings       Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.  

Nicole Holland-  The lady behind the scenes at Interviews That Convert dot com – the Ultra-All-Inclusive solution for busy CEOs, authors, and thought leaders – Nicole Holland helps subject-matter experts increase their visibility exponentially through podcast guesting, in order to create greater impact, influence, and income. Proud to have been named in the Huffington Post as one of 50 Must-Follow Women Entrepreneurs in 2017, Nicole inspires entrepreneurs all around the world through her popular podcast, The Business Building Rockstars Show, and her annual online summit, The Business Building Rockstar Summit. Main Website: https://interviewsthatconvert.com Podcast Website: http://bbrshow.com Summit Website: https://businessbuildingrockstarsummit.com VIP booking service: https://interviewsthatconvert.com/details/ Interviews That Convert Program: https://interviewsthatconvert.com/program/   Social Media Links: https://twitter.com/niczthename https://www.facebook.com/LetNicoleHelp https://www.instagram.com/niczthename https://www.linkedin.com/in/nicoleholland     BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings       Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.