Podcast appearances and mentions of harry duran

Play Episode Listen Later Apr 20, 2026 37:59 Transcription Available

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Ep. 175 - The Human Side of Infrastructure - Roy Alexander

Play Episode Listen Later Mar 23, 2026 42:01

In this episode of the Future Fuzz Podcast, Harry Duran speaks with Roy Alexander, Chief Revenue Officer at VisionNet, about leadership, infrastructure, and what it takes to build meaningful customer relationships in the telecommunications industry.Roy shares how stepping away from technology—through woodworking, hiking, and hands-on projects—helps him stay grounded and return to leadership with a clearer perspective. That philosophy of slowing down and focusing on people carries through to his work at VisionNet, where he emphasizes empathy, trust, and long-term relationship building as essential components of revenue growth.The conversation explores VisionNet's unique origins, created by rural telecom providers in Montana to solve education access challenges through video connectivity. Today, the company operates one of the largest privately owned middle-mile networks in the state and delivers managed services, data center infrastructure, and network connectivity across the country.Roy also explains how enterprise infrastructure is evolving toward distributed networks, why managed services often succeed quietly in the background, and how organizations can stay visible to customers even when everything is running perfectly. Throughout the episode, Roy highlights a leadership philosophy rooted in empathy, accountability, and the belief that technology ultimately exists to serve people.Guest BioRoy Alexander is the Chief Revenue Officer at VisionNet, where he oversees sales, marketing, and customer-facing operations for the telecommunications and managed services provider.With more than 30 years of experience in telecommunications, Roy has held leadership roles across sales, operations, and customer service organizations. His work focuses on aligning revenue strategy with customer experience, ensuring that network infrastructure and managed services support the real-world needs of the businesses that depend on them.At VisionNet, Roy leads efforts to expand enterprise connectivity, managed network services, and data center capabilities across the United States while helping organizations navigate increasingly complex infrastructure environments.TakeawaysTechnology infrastructure ultimately exists to serve people, not just platforms. Empathy is essential in customer-facing operations, especially when services are critical to business continuity. Managed services succeed when customers forget about them—but that also makes value communication essential. Distributed infrastructure is becoming increasingly important as AI and low-latency applications grow. Enterprise buyers face overwhelming complexity and need partners who simplify decisions. Trust in enterprise sales builds slowly through consistent delivery on commitments. Organizations should align messaging across every customer interaction, not just marketing. Leaders should step away from technology periodically to reconnect with the human impact of their work.Chapters 00:00 Introduction to Roy Alexander 01:00 Why Disconnecting from Technology Matters 03:00 Leadership, Empathy, and Customer Experience 04:30 VisionNet's Origin Story and Rural Connectivity 06:30 Bringing Customer Operations Under Revenue Leadership 08:10 What a Network Operations Center (NOC) Does 09:15 Why People Often Get Lost Behind Technology 12:00 Lessons from Early Career Mentors 15:00 VisionNet's Ownership Model and Growth Strategy 17:30 Navigating Pipeline Growth in Noisy Markets 19:00 Why Managed Services Often Go Unnoticed 22:00 Data Centers and VisionNet's Infrastructure Strategy 24:00 The Case for Distributed Infrastructure 28:00 Helping Customers Navigate Infrastructure Complexity 32:00 Privacy, Data, and Technology Tradeoffs 36:30 What 30 Years in Telecom Has Taught Roy 39:00 Advice for Revenue Leaders in Complex MarketsLinkedInFollow Roy Alexander on LinkedIn Follow Harry Duran on LinkedIn

386: How Jodi Katz Discovered the Power of One-on-One Connections to Build Community

Play Episode Listen Later Mar 20, 2026 49:48 Transcription Available

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180: Why Focusing on Farming Holds the Key to Real Success in Vertical Agriculture

Play Episode Listen Later Mar 20, 2026 40:28 Transcription Available

Ever wonder if vertical farming is more about mastering plant care than chasing the latest tech trend? I do—and in this episode, you'll find out why that's the reality.Join me as I sit down with Andrew Volpetti, Business Development Director for North America at Red Horticulture, whose deep background in horticulture, hydroponics, and business development has positioned him at the forefront of controlled environment agriculture innovation. With an impressive career spanning over 15 years—including leadership in lighting solutions and a passion for solving agricultural challenges—Andrew brings rich expertise and refreshing honesty to the booming vertical farming industry.This episode gets real about what's driving the next wave in vertical farming: prioritizing plant health and farm success over flashy tech. Together, Harry Duran and Andrew Volpetti unpack why the “hype bubble” around vertical farming technology has popped, and why that's a good thing for growers, investors, and anyone passionate about sustainable food systems. You'll get an insider look at how Red Horticulture's dynamic LED lighting is helping make farming smarter, not just more high-tech.Beyond tech talk, we explore personal journeys—from backyard gardening roots to global industry leadership—plus crucial topics like sustainability, the impact of legacy practices on soil and water, and the evolving rebate landscape for LED upgrades. Andrew Volpetti also shares candid stories of wins, challenges, and the importance of relationship-building in agri-business.Ready to discover the real future of vertical farming and how you can be part of a movement that's grounded in reality—not just hype? Click play and listen to the full episode now!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:00 Indoor Ag Con Recap & Industry Reality00:06 Early Connections: Family, Food, and Farming00:13 Hydrofarm Career Journey & Sales Philosophy00:22 Transition to RED Horticulture & Dynamic Lighting00:29 LED Technology Advances & Client Success Stories00:36 Work Ethic, Motivation, and Future VisionsTweetable Quotes"I think a lot of the hype bubble, which did pop, and everyone using that trough of disillusionment graph ad nauseam, I think it was good to see. And I think everyone is appreciating it more.""Dynamic lighting was something that I was vaguely familiar with. I knew there were a lot of changes in LEDs, and the one thing I knew I didn't want to do is just be a box pusher. I wanted to believe in the product, I wanted to understand the product, and I wanted to find solutions for people growing crops that hadn't been presented to them. That's where I think the value lies.""I wanted to take Latin. I wound up taking 8 years of Latin. Now, I'm not going to say I was an A student. I wasn't a B student. I was like a C-. But you know what? Dogged determination. I think that pays. And I think it also helped me just realize, look, if you work hard, you put the time in, you learn, you really can achieve, you know, and I think my parents' work ethic, but you know, being told you can't do something is usually the greatest motivator for most people."Resources MentionedWebsite - https://www.horticulture.red/en/LinkedIn – linkedin.com/in/andrew-volpetti-mbaConnect With UsVFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook - https://www.facebook.com/VerticalFarmPodSubscribe to our newsletters!AgTech Digest - https://agtechdigest.comThe Indoor Farmer - https://www.indoorverticalfarm.com/Horti-Gen Insights - https://www.hortigeninsights.com/

Ep. 174 - The Human Side of AI Marketing - Rob Rankin

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Play Episode Listen Later Mar 20, 2026 38:21

In this episode of Future Fuzz, host Harry Duran speaks with Rob Rankin, President of Clarity Coverdale Fury (CCF), about why emotional connection remains the most powerful force in marketing, even as technology and AI reshape the industry. Rob shares how CCF helps brands “throw a big rock” in crowded markets by creating creative communications that demand attention while building genuine emotional resonance with audiences.The conversation explores how fragmented media landscapes have changed the way brands reach consumers, why presence and attention are prerequisites for performance marketing, and how experiential moments can amplify brand storytelling. Rob also discusses how agencies should approach AI adoption—experimenting first, then embedding it strategically into operations—without losing the human touch that drives trust and loyalty.Guest BioRob Rankin is the President of Clarity Coverdale Fury (CCF), a creative communications agency known for building emotionally resonant brand campaigns that demand attention and drive connection. Under his leadership, CCF delivers full-service marketing solutions including strategy, creative development, and media planning, with a strong focus on healthcare and financial services.Rob began his career at BBDO, working on major consumer packaged goods brands and developing a strong foundation in data-driven marketing. Since joining CCF in 1998 and later helping lead the agency's transition to new ownership, he has helped evolve the firm's signature approach—leveraging the emotional catalyst between brands and audiences to build trust and long-term brand value.TakeawaysEmotional connection remains the most powerful driver of brand trust and memorability.In a fragmented media environment, brands must demand attention before delivering their message.Experiential marketing combined with digital amplification can dramatically expand reach.AI will transform agency workflows but should enhance, not replace, human creativity.Leaders must balance involvement with trust, empowering teams while staying strategically present.Long-term brand positioning built around authentic emotional insights can last for decades.Effective planning means defining long-term vision and chunking goals down into actionable steps.Chapters00:00 Introduction to Rob Rankin and Clarity Coverdale Fury 00:14 A proud parent moment and life outside the office 01:04 What Clarity Coverdale Fury does and the power of emotional marketing 01:37 Rob's role as President and leading a 20-person agency team 02:42 Why healthcare became a core focus for the agency 03:12 The importance of emotional catalysts in marketing 04:37 Media fragmentation and the challenge of capturing attention 06:12 “Throwing a big rock”: Creating campaigns that demand attention 08:20 How brands can create modern “water cooler” moments 11:05 Presence vs. performance in marketing strategy 12:21 Marketing fundamentals that still hold true today 13:45 How agencies are experimenting with AI tools 16:17 The rise of AI skills and prompt-driven workflows 18:04 Keeping up with AI trends and industry learning 19:38 Encouraging teams to experiment and share AI use cases 20:21 Leadership lessons about delegation and trust 23:11 The emotional catalyst framework explained 25:34 Building brand positioning that stands the test of time 25:51 Planning strategy: thinking in three-year and quarterly horizons 27:27 Recognizing when priorities drift and staying accountable 29:04 The importance of being fully present with clients 30:26 The future of marketing and the risk of losing human connection 32:27 Rob's unexpected path into advertising 34:39 A classic marketing book that still holds up todayLinkedInFollow Rob Rankin on LinkedIn Follow Harry Duran on LinkedIn

Ep. 173 - AI won't Replace Marketers - Bianca Bruno

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Play Episode Listen Later Mar 18, 2026 43:01

In this episode of Future Fuzz, Harry Duran sits down with Bianca Bruno, Associate VP of Paid Search at Good Apple, to unpack what marketing leadership actually looks like in the age of AI, automation, and rapidly evolving search behavior. Bianca explains why AI isn't replacing marketers—but instead pushing them to become more analytical, strategic, and business-minded.The conversation dives into how modern search teams are shifting away from manual optimization toward deeper data analysis, how agencies should think about AI as a co-pilot rather than a replacement, and why fundamentals like keyword strategy, audience targeting, and business context still matter more than ever.Bianca also shares how she maintains a remarkable 97% team retention rate by prioritizing mental health, communication, and real human connection in a hybrid work environment. From AI-driven media planning tools to the rise of Answer Engine Optimization (AEO) and changing consumer search behavior, this episode explores how agencies can adapt while staying grounded in the fundamentals that actually drive results.Guest BioBianca Bruno is the Associate Vice President of Paid Search at Good Apple, an independent media agency known for its data-driven marketing strategies. With over a decade of experience in paid search and performance marketing, Bianca leads teams responsible for optimizing complex campaigns across industries including retail and pharmaceutical.At Good Apple, Bianca focuses on combining human expertise with AI-powered tools to improve campaign performance, streamline media planning, and uncover new audience insights. She is particularly passionate about building strong teams, maintaining a people-first leadership approach, and helping marketers adapt to the rapidly evolving landscape of search, automation, and AI-driven marketing.TakeawaysAI is changing how marketers work—but not replacing them. Search marketers are shifting from manual optimization to analytical strategy and business thinking. The fundamentals of paid search—keywords, audience targeting, and campaign structure—still matter. AI works best as a co-pilot that enhances human expertise rather than replacing it. Answer Engine Optimization (AEO) is growing but brands shouldn't chase every AI query. Successful teams balance automation with human oversight and data validation. Retention and team health improve when leaders prioritize communication and mental wellness. Marketing innovation often comes from solving real workflow problems before they become major issues. Influencer marketing is evolving into a more structured ecosystem with specialized negotiation roles. Future marketing success will depend on adapting to changing consumer search behaviors and privacy expectations.Chapters00:00 Welcome and Introduction to Bianca Bruno 00:25 The Bears Win and Chicago Sports Energy 02:02 What Leading Paid Search Looks Like in the AI Era 03:46 How AI Is Changing the Daily Work of Search Marketers 06:12 Why Marketers Need to Think More Like CEOs 07:24 Building a Team That Thrives in a Rapidly Changing Industry 09:27 How Bianca Maintains a 97% Team Retention Rate 11:18 Preventing Burnout in High-Pressure Marketing Roles 12:42 Innovation as Solving Problems Before They Exist 14:05 How Teams Are Actually Using AI Tools Today 16:30 Is Google Search Really Losing Relevance? 20:17 Why Marketing Fundamentals Still Matter in the Age of Automation 21:33 Helping Clients Focus on the Right AEO Metrics 24:03 What Brands Get Wrong About AI Search Visibility 29:31 Why Modern Media Planners Must Become More Analytical 32:19 The Rise of Influencer Negotiation as a Marketing Discipline 35:05 How Consumer Search Behavior May Change Next 36:03 Career Advice for Marketers Entering the AI Era 39:20 Why Analog Experiences Are Making a Comeback 42:23 Closing Thoughts: Work Well With People FirstLinkedIn⁠⁠⁠⁠⁠⁠Follow Bianca on LinkedIn Follow Harry on LinkedIn

Ep. 165 - Frameworks Win with Ai Marketing - Kyle Shurtz

Play Episode Listen Later Feb 27, 2026 29:35

In this episode of Future Fuzz, Harry Duran sits down with Kyle Shurtz, Fractional CMO at Avalaunch Media, to talk strategy, risk-taking, and why marketing is a lot like playing blackjack.Kyle shares how frameworks, not guesswork, drive better decisions in both cards and campaigns. From Google's 70-20-10 “wild bets” philosophy to Avalanche's structured Strategic Sprint process, the conversation explores how disciplined risk-taking separates winning brands from stagnant ones.They dive deep into the role of AI in marketing, why strategic leadership won't be replaced by automation, and how agencies must evolve beyond tactics into true fractional executive partnerships. Kyle also breaks down Avalanche's nine-square marketing framework (inspired by The One Page Marketing Plan), explaining how aligning ICP, messaging, media, customer journey, and lifetime value creates scalable growth.If you're a founder or executive tired of reactive marketing and looking for structured, strategic growth—this episode delivers practical insight.Guest BioKyle Shurtz is the Fractional CMO at Avalaunch Media, a full-service digital marketing agency focused on strategic leadership backed by execution.At Avalanche, Kyle helps companies move beyond disconnected marketing tactics by implementing structured frameworks that align revenue goals, customer acquisition, and brand positioning. The agency specializes in building fractional in-house marketing teams—combining executive-level strategy with tactical delivery across content, paid media, analytics, and creative.Kyle is passionate about risk-taking, innovation, and what he calls “wild bets”—intentional experimentation designed to drive breakthrough growth. Through structured planning and disciplined execution, he helps businesses scale sustainably in an AI-driven marketing landscape.TakeawaysMarketing, like blackjack, requires strategic decision-making based on known variables.AI enhances execution but cannot replace strategic leadership.The 70-20-10 model (core, adjacent, wild bets) can be applied to marketing budgets.Companies should allocate 10% of their marketing efforts to experimentation.90% of marketing dollars go toward acquisition, but 65% of revenue often comes from existing customers.Strong sales infrastructure is critical before scaling marketing efforts.Strategic planning must precede tactical execution.Content creation at scale is one of the biggest friction points in modern marketing.Human-led, founder-driven content will become increasingly important in an AI-saturated world.Fractional executive marketing teams can provide stability in a role with high turnover.Chapters00:00 Introduction to Kyle Shurtz 00:28 AI Tools and the Gemini vs. ChatGPT Debate 01:23 Marketing as Blackjack: The Framework Mindset 03:11 AI's Role in Strategic Marketing 04:24 The 70-20-10 Wild Bets Philosophy 06:01 Risk-Taking and Iconic Brand Growth 07:16 What Makes a Great Avalaunch Client 08:35 The Strategic Sprint Framework 10:46 Bringing Stability to Marketing Leadership 12:23 Content Strategy and AI-Driven Research 13:49 Content Creation Friction 15:21 The Importance of Human-Led Branding 17:59 The Fractional In-House Team Model 19:26 Rebuilding Trust in Digital Marketing 21:48 LinkedIn as a Growth Engine 26:29 Case Study: 45% Growth in 90 Days 28:24 Where to Connect with KyleLinkedInFollow Kyle Shurtz on LinkedIn Follow Harry Duran on LinkedIn

Ingredients that Make People Binge Your Podcast

School of Podcasting

Play Episode Listen Later Feb 9, 2026 43:30

Alright, so if you're a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we're diving into binge triggers straight outta the Netflix playbook. We're breaking down three juicy strategies that can keep your audience glued to their headphones, even after they've finished your latest episode. Plus, we've got a heartwarming “because of my podcast” story from Ray Arnott that'll make you believe in the magic of podcasting. So, if you're tired of people tuning in and then bouncing faster than a bad date, stick around. We're gonna make your podcast the one they're bingeing on next!1. Open Loops (Brain Gaps)What It Is:An open loop is an unresolved element in your content—a question, mystery, or ongoing storyline that the listener subconsciously wants resolved. This is a storytelling technique borrowed from TV and movies: cliffhangers, subplots, or even hints about future developments that drive people to keep watching (or listening) to find out what happens next.Examples from the Episode:uses TV examples like Will Trent and Tracker:"There's a problem at the beginning of the episode… and 50 minutes later, give or take, the problem is solved. … On occasion they'll do a two-parter with a cliffhanger." (01:39)In Will Trent, the ongoing subplot about the main character being disliked and saving a dog (an adaptation of the “save the cat” storytelling trope) gets the audience rooting for him, creating emotional investment through an open loop about his relationships and backstory."You have this underlying story that's going through the whole thing, and I believe that's why we are binging content." (13:11)In podcasts, an open loop could be as simple as starting a story in one episode and promising to finish it later, or introducing a mystery or a question (“Did James ever fix his solar panels?”) that's answered in a later episode.How To Use:Tease questions (“Next week, I'll reveal the results…”)Continue a personal story arc across episodesDangle small mysteries (“I opened the door and only saw one of the three things I was looking for…”) (Share journey updates that listeners want closure or progress on2. Teasers & Episode StructureWhat It Is:Tease content before and after episodes to contextualize your podcast for new and returning listeners. By referencing what was discussed in previous episodes and previewing what's coming next, you build a web of episodes that feel interconnected—just like "Next Episode" buttons on streaming platforms encourage more watching.Examples from the Episode:highlights Harry Duran's approach:"He introduces his show… 'If you missed last week's episode, we talked to so-and-so about such and such…' On today's show, we're talking with so-and-so. … At the end of the show… he knows what the next episode is. … You now have

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Ep.149 - How to Build a New Category - Paul Nicholson

Play Episode Listen Later Jan 14, 2026 38:05

In this episode of Future Fuzz, Harry Duran speaks with Paul Nicholson, Marketing Strategy Consultant at HeroWear, about what it takes to launch a radically new product and create an entirely new category from scratch. Paul shares how HeroWear's soft, assistive exosuits are transforming the way industrial workers avoid injury—and how his team built credibility in a market that barely existed. From earned media tactics to old-school trade shows and in-person marketing, Paul walks through the smart, scrappy strategies that helped HeroWear rise to the top of the exosuit space. It's a masterclass in trust, authenticity, and effective go-to-market strategy.Guest BioPaul Nicholson is a seasoned marketing strategist and category creator with over 20 years of experience in digital and brand marketing. Most recently, Paul served as Marketing Strategy Consultant at HeroWear, where he helped define and lead go-to-market efforts for one of the world's first practical industrial exosuits. With a background spanning Dell, healthcare, restaurants, and emerging tech, Paul blends deep digital expertise with a knack for creating new markets. He's known for his strategic use of earned media, authentic storytelling, and building trust-first marketing programs in B2B environments.TakeawaysBuilding a new category requires education before promotion.Don't overpromise—trust is built on real data and repeatable results.Trade publications and earned media outperform flashy headlines.In-person marketing is making a powerful comeback in the AI era.Authenticity in founder storytelling builds brand credibility.Marketing strategies must adapt to a world questioning what's real.You don't need Forbes—industry trade pubs are gold.Repurpose podcast content and expert voices across channels.Chapters00:00 Intro and Career Reflections01:47 HeroWear's Mission and Product Overview02:31 Creating a New Market Category04:26 Shifting Perception: From Sci-Fi to Real-World Tool06:49 Explaining the Suit: Functionality and Comfort08:16 Building Authenticity with Real-World Media09:13 Why Earned Media and PR Matter12:18 Building the "Avengers" of Communication at HeroWear14:44 Repurposing Founder Content Across Channels15:07 Misconceptions About Exosuits16:34 The "Nothing Beats" Moment for New Users17:42 In-Person Marketing in the Age of AI20:31 ROI of Trade Shows vs Digital Campaigns23:13 Rebuilding Trust in Marketing24:59 Why Old-School Tactics Still Work29:20 AI Loves Brand-Neutral, Third-Party Content30:43 Trade Publications > Mainstream PR31:58 Final Advice: Don't Overpromise, Share Confidently34:26 Clever Tactics to Celebrate Clients Without Breaking NDAs37:38 Where to Find Paul and HeroWearLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Paul Nicholson on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Harry Duran on LinkedIn Website: https://HeroWearxo.com

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179: How Eleusis Helps Feed Security and Builds Rancher Resilience During Droughts with Joaquin Gonzalez

Play Episode Listen Later Dec 5, 2025 53:15 Transcription Available

Ever feel like droughts, rising costs, or feed shortages are always threatening your ranch's future? I get it—and so does this week's guest, who's engineering innovative solutions for resilient, sustainable animal agriculture.In this episode, Harry Duran sits down with Joaquin Gonzalez, Chief Expansion Officer at Eleusis Feed, an expert in agricultural engineering with deep roots (literally) in ranching and hydroponic fodder systems. Raised on a ranch near Santiago and backed by a career spanning Chile, Colorado, and now Texas, Joaquin Gonzalez brings a wealth of hands-on experience and entrepreneurial spirit to revolutionize how livestock are fed.This conversation dives into the power of hydroponic fodder systems as a game-changer for ranchers and farmers battling water scarcity, price hikes, and traditional feed limitations. Joaquin Gonzalez unpacks why modular container farms aren't always the answer at scale, and shares how Eleusis Feed's industrial solutions offer flexibility for both small and massive operations, empowering producers in drought-prone regions to ensure feed—and food—security all year long.Beyond the nuts and bolts of fodder systems, you'll hear stories from Joaquin Gonzalez's lifelong obsession with horses, lessons learned from engineering trial and error, and the realities of transitioning from South America to the U.S. Discover what it really takes to convince traditional ranchers to embrace innovation, and get inspired by the impact of sustainable practices on animal health, water conservation, and rural livelihoods.If you're ready to learn how vertical farming can safeguard your operation and secure the future of animal agriculture, tune in to this episode now—this one's packed with practical insights and the passion to match. Listen and get equipped to grow smarter today!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:06:42 Tackling Chile's Drought and the Quest for Sustainable Fodder00:13:01 Engineering Solutions: Container Farms and Overcoming Mold00:19:22 Barley Fodder for All: From Horses to Giraffes00:25:29 Scaling Up: Industrial Hydroponic Fodder Systems00:32:09 Educating Ranchers and Challenging Traditions00:38:18 Entrepreneurship, Moving to Austin, and Staying MotivatedTweetable Quotes"At the end, you have to have horses, you have to have a trainer and all this stuff, and it was something that from there I transitioned to another sport because it was too expensive. Being one of seven, it wasn't something that I was the only one obsessed with horses and stuff, so I pushed that dream aside and focused on other sports. But then after college, I picked it up again, started riding again, won another championship, and it was everything about having a horse and having a train with feed and all this stuff that gets complicated over time. That is something I have in my heart—at some point, I will do it for sure.""The containerized solution that we could put together was able to produce 850 pounds a day, which, if you look at the industry, you can feed 30 cows, 35 horses, and stuff like that. I was talking to many ranchers that had 200 head of cattle, so for that you need eight containers. Putting one container next to another at some point doesn't make sense—maybe two is okay, three you start to think about, no, because every container has its own system, its own way of farming. At the end, we were looking for something more industrial.""With a fodder system, you use about 95% less water than traditional farm. We're here to help those places, especially...

384: How Gaby Proctor Discovered the Value of Teamwork to Thrive in Real Estate and Life

Play Episode Listen Later Nov 21, 2025 57:13 Transcription Available

383: AI Is Coming For Your Job, Here's How to Prepare

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Play Episode Listen Later Nov 7, 2025 68:05 Transcription Available

139: Why I Decided to Rebrand the Podcast and What That Means for Men

The Path with Mike Salemi

Play Episode Listen Later Nov 6, 2025 25:15 Transcription Available

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Ep231 – From Near Death to Full Voice: Podcast Junkies' Harry Duran's Inside Story

The Inside Story Podcast with April Adams Pertuis

Play Episode Listen Later Apr 16, 2025 70:18

At the core of every meaningful connection is a voice—a story waiting to be heard. Whether we share it through writing, speaking, or conversation, our voice is one of the most powerful tools we have to create impact and find alignment in life and business. But too often, we silence ourselves out of fear, doubt, or disconnection. This episode is a deep dive into what it really means to find your voice, own it, and use it to build genuine relationships and a more purposeful life. Today, I'm joined by Harry Duran—host of Podcast Junkies and founder of FullCast—whose journey is a powerful testament to the transformative power of storytelling. From nearly falling off a waterfall to building a soulful business, Harry shares how finding his voice helped him shape a life of deeper meaning and connection. Listen in as Harry and I talk about:

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S11E153 Per Lysaa/Intravision Group AS - Gravity Flow: The Secret Behind Automated Indoor Agriculture

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Play Episode Listen Later Jan 10, 2025 42:54

Ever wondered how cutting-edge technology is revolutionizing indoor farming? I've got the inside scoop on the latest innovations that are changing the game. In this episode of the Vertical Farming Podcast, host Harry Duran sits down with Per Lysaa, CTO and co-founder of Elevate Farms and founder of Intravision Group AS. With over two decades of experience in photobiology and LED technology, Per brings a wealth of knowledge to the conversation about controlled environment agriculture.Per shares his journey from architecture to pioneering LED applications in plant growth, discussing the development of Elevate Farms' patented gravity flow system. This innovative approach allows for highly automated, large-scale production of leafy greens at commodity pricing, potentially disrupting traditional farming methods.The conversation delves into the challenges of scaling vertical farming operations, the importance of partnerships in innovation, and the potential for machine learning and AI to further advance the industry. Per also touches on the global water crisis and its implications for future food production, highlighting the critical role vertical farming could play in addressing these challenges.If you're curious about the future of food production and how technology is shaping sustainable agriculture, this episode is a must-listen. Tune in to gain insights from one of the industry's leading innovators and discover the potential of vertical farming to address global food security challenges.Thanks to Our SponsorsBio520 Key Takeaways5:22 Early Work with LEDs and Photobiology10:09 Space Research and Plant Growth15:52 Cannabis Research and LED Advancements20:29 Founding Elevate and Business Strategy25:21 Balancing Roles in Two CompaniesTweetable Quotes"Plants have light receptors. So they are able to detect from far red through red, green, blue, up to the UV. And whenever they detect, the combination of spectrum and intensity sets off a chemical process in the plant that directly controls morphology and what we call primary and secondary metabolite processes.""I read Peter Drucker, the guy who invented management theory and quality management, and he said that the purpose of a business is the creation of customers. It's not about shareholder value or maximizing return on investment, it's about creation of customers.""We are facing a global water crisis which will greatly impact and disrupt how we make food on this planet. And 2030 and onwards, it's going to look bad. Countries in Asia, Africa, parts of Europe, parts of North America are really badly positioned."Resources MentionedWebsite - https://www.elevate.farm/ & https://www.intravisiongroup.com/LinkedIn - https://www.linkedin.com/in/per-aage-lysaa-9685592/Connect With UsVFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook -

259: Whatever You Do, Do It Well with Harry Duran

Work From The Inside Out

Play Episode Listen Later Sep 25, 2024 53:07

From an early age, Harry Duran displayed a natural affinity for technology, tinkering with computers and embracing the latest gadgets. After briefly attending Syracuse University, Harry got distracted and lost his focus. He says he jumped around, never completing his degree, and then applied for a job at Chase Bank as a teller. Harry thought wearing a suit to work meant that he ‘made it.' He was a quick learner and adapted well, moving up the ranks in the banking world. In 1999, Harry's innate curiosity and entrepreneurial spirit compelled him to explore opportunities in the dotcom boom, a venture that ultimately fell short. Undeterred, he went into construction with his half-brother in Atlanta, only to return home to his parents, tail between his legs. Harry took some time to self-reflect and realized that many of his choices were heavily influenced by other people. He recognized the importance of finding his own voice and taking responsibility for his future. Harry was always interested in electronic music and grew up DJing. That was his first passion. He wanted to start a podcast interviewing DJs because he was fascinated with the culture. Harry also built a mobile app for electronic music. A turning point came in 2014 when Harry attended the New Media Expo in Las Vegas, where he realized the power of podcasting as a platform to share stories and connect with audiences. Inspired, he launched Podcast Junkies, a show that enabled him to hone his interviewing skills and develop a deep understanding of the podcasting landscape. Harry's entrepreneurial spirit soon took over, and he founded Fullcast, a full-service podcast production and marketing consultancy. Leveraging his corporate experience and newfound podcasting expertise, Harry has helped over 110 clients launch their own shows. But Harry's journey didn't stop there. In 2019, he identified a niche that ignited his passion – vertical farming. Recognizing the potential to educate and inform audiences about this emerging industry, Harry launched the Vertical Farming Podcast, a show that has since become a leading voice in the space, securing high-profile sponsorships and opening doors to international conferences. Throughout his winding path, Harry's unwavering commitment to finding his voice and creating his own stage has been the driving force behind his success. From the corporate world to entrepreneurial ventures, his story is a testament to the power of resilience, adaptability, and the pursuit of finding meaningful work from the inside out. Learn more and connect with Harry here:

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Avoid Common Podcasting Pitfalls: Expert Tips

Command Your Brand

Play Episode Listen Later Aug 20, 2024 30:08

Avoid Common Podcasting Pitfalls: Expert Tips Are you ready to avoid common podcasting pitfalls and elevate your show to new heights? Join Jeremy Slate and Harry Duran as they delve into the art of podcasting in this insightful episode. Whether you're looking to start your own podcast in 2024 or enhance the quality of your current show, this video is packed with expert tips and advice. Discover the secrets of effective audio and video setup, learn how to reach your audience, and build your podcast empire with cost-effective solutions. We'll discuss the evolution of podcasting technology, the rise of platforms like YouTube, and how to command your brand through engaging content and guest relationships. Plus, gain insights into microphone selection, podcast software, and the importance of feedback. Don't miss out on these invaluable tips from podcast publicity experts! Ready to take your podcast to the next level? Smash that subscribe button and join the Command Your Brand community today for more resources and insights. Let's make your podcast a success! #EnhancingPodcastContent #PodcastChallenges #BuildingAPodcastBrand #HarryDuranPodcast #EngagingWithPodcastAudience CHAPTERS: 00:00 - Intro 01:05 - Harry's Podcasting Journey 03:45 - Early Days of Podcasting 06:00 - When Did Harry Know Podcasting Was Important 07:52 - Understanding Audience Preferences 12:28 - Evolution of Podcasting Technology 16:55 - Crafting Effective Episode Titles 21:37 - Future Trends in Podcasting 25:00 - Importance of Follow-Up in Podcasting 28:50 - Connecting with Harry Duran 29:45 - OUTRO ________________________________________________________________________ ⇩ LOOKING TO COMMAND YOUR BRAND? ⇩ BOOK A CALL: With Our Team to See How We Can Help https://commandyourbrand.com/book-a-call/ BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon: https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15 ________________________________________________________________ DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!: APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509 SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be (also available Google Podcasts & wherever else podcasts are streamed _________________________________________________________________ ⇩ OTHER VIDEO PLATFORMS ⇩ ➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU _________________________________________________________________ ⇩ SOCIAL MEDIA ⇩ ➤ TWITTER: https://twitter.com/CYBmedia ➤ INSTAGRAM https://www.instagram.com/commandyourbrand ➤ FACEBOOK: https://www.facebook.com/commandyourbrand _________________________________________________________________ ➤ CONTACT: INFO@COMMANDYOURBRAND.COM

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104: Vertical Farming Podcast and Life Shifts with Harry Duran

Grounded in Maine

Play Episode Play 52 sec Highlight Listen Later Jul 30, 2024 63:45

I tease Harry Duran about how we first connected, because it makes me feel good about my scrappiness as a podcaster. He wasn't mean, just way bigger than me - and he still is, we're just connected now, which I'm so grateful for!Harry's first podcast, Podcast Junkies just hit the 10 year mark recently, and I'm super grateful to have been a guest (see episode 332). If you remember the show Inside the Actor's Studio, with James Lipton, it's based on that, but for podcasters. There are so many podcasters, and everyone has a story --His 2nd podcast, Vertical Farming, is about just that, and has brought him all over the world. He talks to CEOs of companies in the field to learn more about practices and purpose, and they love the chance to be featured, and Harry loves learning. so it's a win win. He also has a group that he's guiding in podcasting called podcast Blueprint - Harry talks about it on his Fullcast website here: https://fullcast.co/Harry and his partner moved a few years ago to Minnesota from NYC, and he doesn't talk about it a lot, so I thought it would be fun to see how that transition has been - listen to the full episode here! Harry's website is here: https://harryduran.com/c/my-podcastsHis Substack is here: https://harryduran.com/He's on Linkedin: https://www.linkedin.com/in/harryduran/And on Instagram: https://www.instagram.com/IAMHarryDuran/You can send me messages(this is new!)!Support the Show.Please follow Grounded In Maine podcast on Instagram here , or on Facebook hereYouTube channel link is here You can DM me there or email me at amysgardenjam@gmail.com Website for Amy's Garden Jam is www.amysgardenjam.comHow Do I Get There From Here by Jane Bolduc - listen to more at www.janebolduc.comPodcast cover by Becca Kofron- follow here on Instagram here https://www.instagram.com/cute_but_loud/ and/or check out her awesome art projects here: https://www.cutebutloud.com/ Grounded in Maine Podcast is hosted by Buzzsprout, the easiest podcast hosting platform. Learn more at www.buzzsprout.com Grounded in Maine is thrilled to be partnering with Connor Tyson to support listeners with financial coaching. Connect with Coach Connor Tyson of Progress Solutions LLC here: https://bit.ly/48eM9McYou can support this podcast one time (or many) with the Buy me a coffee/Hot Chocolate link here: https://www.buymeacoffee.com/groundedinm...

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Inside The Mind of a Podcast Junkie. Why you need a Podcast for your business. #46

Power To Speak with Confidence. Conversations that will inspire and empower.

Play Episode Listen Later Apr 17, 2024 32:40

"Podcasting changed my life!" so says podcast Junkie, Harry Duran. In this previously live episode of Speaking About Speaking my guest, Podcast Strategist, Keynote Speaker, Author and Podcast Junkie, Harry and I discuss the merits of an actors training and how it can help you show and share your vulnerable side. Harry spent 20 years working in the Marketing departments of JPMorganChase and E-Trade before switching to the world of podcasting. He's hosted his own show since 2014 and has published over 300+ interviews across his 3 shows. Originally, with an interest in electronic music, he intended to podcast interview DJs but soon pivoted when he realised that tracking down and interviewing superstar DJs wasn't so easy! And so, Podcast Junkies was born, an interview-based show focused on, he says, the true superstars of podcasting, the hosts themselves. He's since founded FullCast, a full-service, done-for-you podcast agency and has made it his personal mission to help one thousand business owners launch their podcast and become the leading authority in their market. And if that wasn't enough, he founded and hosts the Vertical Farming Podcast. He explains what that is and why finding a niche, especially if it's on a topic that 'lights you up' can lead to success for you and your audience. This is a fascinating conversation about speaking, podcasting, acting, and farming! To find out more about Harry go to https://www.podcastjunkies.com/ Or find him on LinkedIn: https://www.linkedin.com/in/harryduran/ To find out more about Power To Speak coaching follow Jackie Goddard on LinkedIn https://www.linkedin.com/in/jackiegoddardpowertospeak/ Or message her through the website: www.powertospeak.co.uk For tips and techniques on improving your public speaking and getting in front of your audience, sign up for the fortnightly Power To Speak newsletter: https://powertospeak.co.uk/newsletter/

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343 Seth Silvers - The Intersection of Business, Storytelling, and Podcasting

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Play Episode Listen Later Apr 12, 2024 58:58 Transcription Available

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Harry Duran - Conversations with Presence: Podcasting as a Tool for Self-Discovery, Transformation and Healing

going out | looking in

Play Episode Listen Later Mar 21, 2024 89:42

"It's real if you allow it to be real." Grand rising, podcast and soul family! How are we all doing just days after the Equinox and with the official new year underway? This week, it brings me great joy to present a special episode centered around the power of connection through spoken word and conversation—specifically, the power of podcasting. With that said, I couldn't think of a more fitting individual to delve into this topic with than my brother, Harry Duran. Harry is the founder of Fullcast, a consultancy dedicated to supporting podcasters and conscious creators in bringing their visions and ideas to life through the medium of podcasting. I deeply admire Harry's ambition, dedication, and the drive that shines through his work. In addition to managing his business and hosting several podcasts himself, Harry is a Sacred Son—a committed seeker and an embodiment of masculinity whom I greatly respect. This episode serves as a testament to the transformative power that emerges from men's work, vulnerability, and accountability. I'm eager to hear how this resonates with each of you. Sending love to all.

Vertical Farming With Harry Duran

Growing the Future

Play Episode Listen Later Nov 3, 2023 49:59

Harry's journey is like a rollercoaster of creativity and curiosity!

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317 Shelby Stanger - Your Ego Is Not Your Amigo, Let Go & Surrender to Your Wild Ideas

Authentic Leadership for Everyday People

Play Episode Listen Later Jun 9, 2023 53:50 Transcription Available

Embark on an exhilarating adventure with Shelby Stanger as she hosts "Wild Ideas Worth Living." Through captivating interviews with adventurers, entrepreneurs, and thought leaders, Stanger dives deep into the transformative power of adventure and nature. From inspiring stories of resilience and courage to practical tips and motivational insights, this podcast will ignite your passion for embracing new experiences. Join Stanger as she explores surfing, mountaineering, and other awe-inspiring journeys, leaving you feeling inspired and motivated to pursue your own wild ideas. Get ready to break out of your comfort zone and unleash your inner adventurer with "Wild Ideas Worth Living."Episode SponsorFocusrite – http://pcjk.es/vocasterFullCast – https://fullcast.co/Key TakeawaysDiscover how Shelby Stanger's love for surfing transformed her life and taught her valuable lessons about relaxation and going with the flow.Learn how podcasting became a powerful tool for Shelby's career in adventure journalism, thanks to the guidance of Harry Duran.Find out about Shelby's book, "Wild Ideas: Creativity from the Inside Out," which delves into the transformative power of adventure and features case studies of both big and small adventures.Explore Shelby's mindset of investing in oneself and taking risks, even in the face of fear.Uncover Shelby's journey in securing sponsorships for her podcast and how she eventually partnered with REI to further her mission.Be inspired to embrace a mindset of adventure and creativity, and understand the profound impact even a small adventure can have on one's life.Tweetable Quotes“I loved the interview part of journalism the best. I wish I could just do interviews without writing the stories, but there was no medium for that. And then I listened to podcasts, and I loved Tim Ferriss's show, but I'd always wished he'd interviewed more women and talked about adventure because that's my love language.”“I think surfing is just a really unique activity. It demands you to be present, demands you to go with the flow. And you're never going to be that good at it unless you're really lucky.”“I used to think you needed to claw your way up a mountain and no, let go and surrender to the elements and the forces around you. If it's meant to happen, it will. You just have to have a little bit more grace. So that's probably the biggest thing I've changed my mind about, like, not efforting as much, more like going with the flow. Your Ego Is Not Your Amigo, Let Go & Surrender”Resources MentionedShelby's Linkedin - https://www.linkedin.com/in/shelby-stanger/Shelby's Instagram - https://www.instagram.com/shelbystanger/Shelby's Facebook - https://www.facebook.com/ShelbyStangerProductions/Shelby's Twitter - https://twitter.com/ShelbyPodcastsShelby's Email - Shelby@ShelbyStanger.comShelby's Website -

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078 Dino Interviewed by Harry Duran on Podcast Junkies

Play Episode Listen Later Mar 6, 2023 54:31

We are sharing the Podcast Junkies episode where Harry Duran interviews Dino Cattaneo, host of Authentic Leadership for Everyday People. Harry Duran was a guest on episode 77 of Authentic Leadership for Everyday People.Websites:al4ep.com or authenticleadershipforeverydaypeople.comharryduran.comOther Harry Duran links:Fullcast: FullCast.co/authenticPodcast: Podcast JunkiesPodcast: Vertical Farming LinkedIn: https://www.linkedin.com/in/harryduran/ Twitter: @HarryDuranFC Instagram: @harryduranfc Authentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edpPodcast Facebook: facebook.com/al4edpThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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077 Harry Duran - Podcast Entrepreneur

Authentic Leadership for Everyday People

Play Episode Listen Later Feb 27, 2023 53:39

Harry Duran is the host of the Podcast Junkies podcast, the Vertical Farming podcast, and the founder of FullCast, a podcast agency. He also is a remarkable example of someone who has fully embraced his authentic self. In our conversation, he shared his journey from the corporate world to independent consultant to agency founder. We also talked about his decision to start sharing more publicly his full life and the impact that had on his business connections. Finally, we had a fascinating conversation about how he founded the Vertical Farming podcast, and we discussed what someone who wants to start a podcast should take into consideration.KEY TAKEAWAYS [02:32] - Harry shares the story of his journey from the corporate world to becoming a podcast entrepreneur to starting his own agency, FullCast, and launching over 100 shows for clients.[05:44] - How diving into "Digital Narnia" helped Harry gain the knowledge he needed to start his podcast agency.[07:16] - Harry shares his journey to finding his true passion in podcasting and starting FullCast, where he helps podcasters focus on their genius by providing a "done for you" service for their podcasting needs.[11:03] - On becoming "the cosmic conduit for awakened souls ready to transmit their message to a global audience."[14:02] - Dino shares the importance of being explicit about one's values and making decisions based on those values to achieve success and happiness, with authenticity being the key to this process.[14:43] - How Harry overcame his polished corporate image and fears of being vulnerable by sharing his personal journey and experiences, which has allowed him to connect with people on a human level and help others feel less alone in their struggles.[18:43] - Why Harry believes that putting yourself out there and having faith in the universe will bring the right opportunities and people into your life.[20:42] - Dino shares how being open and transparent about who you are may lead to fewer but more qualified leads, resulting in a more efficient system, but there's a caveat for it to work.[22:43] - Harry explains how consistently writing about his experiences and passions without expecting anything in return resonates more strongly with him and those he hopes to connect with.[25:16] - Dino expresses his gratitude to Harry for their past working relationship and his instrumental role in setting up his podcast systems and strategies (and how they've maintained a strong connection).[26:06] - Harry shares some tactical and strategic advice on launching a successful podcast, from the four basic requirements to the importance of planning and commitment.[31:11] - Harry and Dino discuss the importance of focusing on the content and sustainability when starting a podcast instead of just the tactical aspects like mic and software choices.[32:02] - Harry discusses his experience managing a team and building an agency, emphasizing the most critical aspects of effectively leading a team.[36:30] - How the book, "The Vertical Farm" by Dickson Despommier, inspired Harry to create the Vertical Farming podcast, a sponsorship-driven show that would appeal to...

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S7E85: Caleb Wilkins / Renaissance Ag - Revolutionizing Livestock Feed for a Secure Food Future with Cutting-Edge Technology and Animal Husbandry

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Play Episode Listen Later Feb 17, 2023 72:38

Episode SummaryCaleb Wilkins, co-founder of the innovative vertical farming startup Renaissance AG, sits down with Harry Duran, to discuss their revolutionary approach to creating safe and sustainable livestock feed. Listen in to learn how Renaissance AG is creating a consistent, reliable, and on-farm premium feed for livestock producers, as well as tackling the challenges of food independence and security.Thanks to Our SponsorsCultivatd – https://cultivatd.com/Indoor AgCon '22 - https://indoor.ag/Use promo code 'VFP' to receive 20% your registrationKey TakeawaysUtah-based vertical farming startup, Renaissance AG, is leading the way in innovative agricultural practicesCo-founder Caleb Wilkins and his partners, aim to address the challenges of food, water, and electricity accessTheir focus on forages as a solution to inconsistent and unpredictable livestock feed costsCreated an on-farm forage production system to automate the process of sprouting grains for animal feedOvercame challenges such as inefficiency and unpredictability in their initial product designWorking on innovations to improve delivery and quality of seed used in fodder, and creating targeted feeds for different animalsTweetable Quotes“That's something that we care immensely about, we think the AG producer deserves a very meaningful place in the global conversations and that the AG producer is close to the ground, they're close to the production of life, and they have a unique view in this world.”“We think there's room for a lot of other seed types to be included to target feed certain types of animals.”“We have come quite a way since then, even though it's only been 2 years and 9 months. We have a machine that will produce 16,000 pounds of feed in a day."Resources MentionedCaleb's Linkedin - https://www.linkedin.com/in/calebwilkins/Caleb's Website - https://renaissanceag.com/Caleb's Twitter - https://twitter.com/AgRenaissanceCaleb's Instagram - https://www.instagram.com/renaissanceagriculture/Caleb's Facebook - https://www.facebook.com/renaissanceagricultureCaleb's Email - caleb@renaissanceag.comCaleb's Youtube -https://www.youtube.com/channel/UCJREMQ6YTBVzKqY5pcBLAUgConnect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook -

Monetizing a Niche Podcast to $87,000 | Harry Duran

Hustle To Freedom: Everyday People Creating Extraordinary Side Hustles

Play Episode Listen Later Feb 10, 2023 30:14

In this episode, we're going to get real about making money with a hyper-niche show! Our guest today, podcast strategist Harry Duran, shares his incredible success story, having generated over $87,000 in sponsorship revenue since starting his podcast in early 2020. Harry also reveals how he broke away from the standard CPM model and offers a behind-the-scenes look at how he lines up all his sponsorship deals. If you join us, you'll learn how Harry generated over $9,000 for the entire first season of his podcast and many other valuable insights this expert is eager to share with you. I'm sure you'll be inspired and motivated to take your podcast to the next level as we uncover the secrets to making bank with a hyper-niche podcast!Tune in and learn how to make your podcast a profitable venture. Let's dive in! Key Takeaways:Intro (00:00)$87,000 in sponsorship revenue in 3 years (00:36)How Harry started his podcast and became the vertical farming expert (03:27)How Harry become aware of the industry of vertical farming (04:29)Engaging with sponsors (07:17)Starting the relationship with cultivated (11:00)How to talk with a new potential sponsor (11:56)Creative ways to leverage visibility in a space (18:26)Podcast niches of the future (21:03)Unexpected side effects of Harry's podcast project (24:03)From getting an idea to building a podcast (25:44)How to connect with Harry (29:17)Additional sources:

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S7E84: Tobias Peggs / Square Roots - Exploring the Maturity of Indoor Farming and the Challenges of Achieving Carbon Neutrality