Podcast appearances and mentions of garrett gunderson

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Part 2 of podcast guest Dr. Lauryn Brunclik (of She Slays the Day podcast fame) and her conversation with Kiera. In this follow-up to Becoming Business Savvy with a Clinician-First Mindset, the pair discusses seeking other revenue streams to obtain financial freedom. The chat includes fixing your pricing structure, living below your means, understanding the spender and saver mindsets, time management, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera and welcome back to part two of my chat. If you liked part one, you are going to absolutely love this. I am so excited and I can't wait to dive right in.   Kiera Dent (00:10) Lauryn, I'm very curious. Like you've talked about it at length. Like what do people do? Like what's the how, how do we get into this?   How do we have multiple streams because agreed all eggs in one basket? gosh. It's, ⁓ to me, that's like just a ticking time bomb. Like one bad day, one bad patient, one bad procedure. Like it's just going to explode because you're sitting like you're sitting on the edge of fear all the time to where you are in like cortisol adrenaline, like you are pumping. And then what you do is you go into complete shutdown because you can't handle it anymore. So your body and your system literally like just shuts down on you. You become apathetic to life.   Dr. Lauryn B (00:23) Mm-hmm.   Kiera Dent (00:44) things aren't exciting for you anymore. You become very numb to walking through the world. And it's like, I feel like the world of color goes into very like gray. It's very subtle. It's like, it's, there's no, there's no life left. It's just, are living life, but you're not actually being and living day in, out. So what are some tacticals? Like I'm so curious. I love to hear that.   Dr. Lauryn B (01:04) Well, so,   I mean, ultimately what you have to, I'm no cashflow expert. My husband would like laugh, not, he wouldn't laugh. He'd just be like, what's she gonna say right now? So like cashflow will multiply the more you start putting your money to work, okay? So it's very, very, step one is simple. It's exactly what you said. You have to have cashflow coming from your clinic.   Kiera Dent (01:14) okay.   Dr. Lauryn B (01:33) You have to. Like, you need to spend less money than you are bringing in. Okay?   Kiera Dent (01:42) Ooh, love that. Ding, ding. All right, great. Got it, team. Got it all.   Dr. Lauryn B (01:45) Like, so it's   it's simple. what did you say? Like you said, there's only three ways to make it happen. Like lower your overhead. Yep. Yep. See more people. Yep.   Kiera Dent (01:50) There are, either cut your costs, increase what you're producing. like for how many patients you're seeing and   or collections, because a lot of times you're producing enough, but we're not collecting the money that we're actually producing. that then costs, people are have no money. And I'm like, you have 500,000 sitting in your AR that's not collected. So you actually have money. You just have a broken system of how to collect it. And to your point, my husband said this very early on when I started that company, he said,   I care, don't lose money. He was like, yeah, I'm not going to give you any rules, any parameters. He's like, just don't lose money because that's going to cause a lot of strain on us. And I thought about that a lot. It's like, ⁓ I guess that's a great, a great plan. Like it's really been a good thought for me. But it's like, if you are going to lose money on having a business, go be an associate for someone else. Like it's a hobby at that point. It's not a business. So I'm like, if you're not going to have your business make money for you, like truly no judgment.   Dr. Lauryn B (02:24) Thanks, husband.   Yes.   Kiera Dent (02:44) go honestly be an associate, go work for someone else so you're taking home a paycheck. When owners are working for themselves and making less than they are as an associate, I'm like, we have a big problem here. And now you're mad because you got way more problems. You can't just clock in, clock out and leave for the day. And I'm like, that's actually not a business. That's a hobby. And it's a bad hobby. You have no freedom. No, it's delusional. No.   Dr. Lauryn B (02:57) Mm-hmm.   And they're like, but I have the freedom when I'm the owner. You don't have freedom? can't afford a vacation. what? You have   no freedom.   Kiera Dent (03:11) Stop lying to yourself just because you own a business. People are like, I wanted this texture, have more time. And I'm like, yeah, tell me how that's going for you. Probably not great. All right, so we gotta have a business that actually cash flows. Simple stuff.   Dr. Lauryn B (03:16) How's that working for you? Yeah.   Yes, so step   one is very simple, but not is you have to fix the pricing structure, the collections, your payroll blow. You need to look at the profit margins of your clinic. Very easy, very difficult, but very easy.   Kiera Dent (03:37) And they're   industry specific too. I don't know how it is in chiropractic, but I know in like dentistry, we say right now, even with all the things like I want 30%, we're talking all things, fringe benefits, 401k. Like 30 % for payroll, 25 to 30 is about average. And we aim for, I don't know how it is in chiropractic, but I aim for a 50%, not including doctor pay, 50 % overhead in dental practices, 30 % of doctor pay, because I'm like, that's what you're gonna get paid as an associate. It's like, let's at least pay you that.   Dr. Lauryn B (03:45) No, that's pretty yeah, that's pretty healthy. ⁓   Kiera Dent (04:04) And then hopefully we've got a 20 % profit, but that profit debt services click in and that's a real fun zone and taxes. Like I love it. No, you're not getting your W two people are not taking taxes out. You own this business. All that money comes to you. So do not get trapped in that like tax trap. but like, like that's a very simple formula and you look, what is my supplies? What are my rent? Like, what are all those things? And if you figure out the benchmarks, then you know, which one am I bleeding money on quickly fix that hole. So we stopped bleeding it again.   It seems so hard. And you and I are on the other side of that equation saying, no, actually it's like real simple. You just look at it real quick, figure out what it is. You can build your practice to support whatever numbers you need, or we cut. Usually it's easier to increase production and collections than it is to cut. But a lot of people are just overspending in ridiculous ways that I'm like, no, no, no, no, no. Like I have a practice, I looked at their numbers. They shouldn't giggle. I did giggle, because I was shocked. They're like, here, we have no money.   And I was like, all right, send me your P &L. Let's take a look at it. So I did. Year to date, they produced 528,000. So they're doing about 85,000 per month is what I calculated when I ran the numbers. But when I looked at their take-home pay, they're taking home, so it's 528. I'm super happy for them. Like don't, there's no judgment on that. They're taking home 250,000 of that 528 is going to the doctor, which again, I'm happy that they're taking home the money. But what's happening is the practice is not producing enough for that.   They're running all their kids through it. They're running their cars through it. They're running everything through it, which again is not a bad thing. But if you don't have cash in your business to hire people, I was like, we're a little off on the percentages.   Dr. Lauryn B (05:37) Yeah. One of my favorite things to teach people   is because people are like, I just want to learn tax strategy. I want to learn tax strategy, tax strategy. And you're like, okay, here's the thing about tax strategy is you can only do tax strategy. Can't see I'm doing air quotes here. If you have money that you don't want to give the government, if you are spending   Kiera Dent (05:47) you   Mm-hmm. Air quotes, I see them.   it.   Dr. Lauryn B (06:06) much as you make and the government's like, yeah, you're good. You don't know anything. Like there's no strategy to be had. Strategy can only apply to profits. you know, like to money you've made. So, so that's where it's like, okay, I get that you really want tax strategy, but like you're, you don't need strategy yet. You just need to create more.   Kiera Dent (06:09) There is no tech strategy. ⁓ That is a tech strategy. No.   Yes.   You   just need money to then pay taxes on. Then we can talk about what it's gonna be. Yes.   Dr. Lauryn B (06:37) Yes, then we can talk strategy.   But yeah, so like that's where it starts. The next hard part, and this is where I kind of touched on like, we went into this career because we believed this career was gonna take care of us while we took care of other people. And so everybody's got a little different version of what that means. ⁓ What car they think they should be driving.   Kiera Dent (06:42) That's a point.   Ready.   Dr. Lauryn B (07:06) once they have made it, what ⁓ their house situation should look like, how many vacations, their spouse, if they're buying their spouse, designer bags and things like that. Like we have in our head once we make it, what life will look like. And so after you fix your cashflow thing, the next thing is like,   you gotta kind of continue to live below your means for a while. Because if all of a sudden you've fixed your profit margins and you have an extra $30,000 flowing into bank accounts a month that does not have a job, like, you're just like, we're gonna move into a bigger clinic, we're gonna hire another doctor, we're gonna do this. And all of a sudden that...   Kiera Dent (07:58) Let's go!   Dr. Lauryn B (08:04) that potential, but like you have to have money in excess to build wealth upon. If you fix the first problem, which is we don't have enough money, okay great, now you have enough money, and then instead of building wealth, you buy a Birkin, which I still keep sending my husband all of the memes and reels that like Birkins are apparently, you know, they are also   appreciating, they're beating the S &P. So I'm just saying maybe a Birkin was a bad example because that would be an investment. ⁓   Kiera Dent (08:36) See?   I why not? think there's a   lot we could probably justify in the investment realm. Like it's fine. I'm here for it.   Dr. Lauryn B (08:46) Right, right. But   no, you know, if it's like one of those things where if you just lifestyle inflate after you fixed your cashflow issue, what's going to happen is, is you're going to still be, you're going to have like golden handcuffs where you're like, well, yeah, the clinic is bringing in 1.2 and like, yeah, I do keep 350 of that, but I still.   like I'm paying off my student, because your student loan payment now is increasing and like this and like your mortgage and all of this stuff. And you're gonna, you have the potential if you're not careful to feel just as squeezed financially, even though you've gone to the next level of salary and income, but you can still feel that exact same financial scare. And so like that's another thing where it's like, okay, you have to figure out,   the balance for you and your spouse because like my husband, ⁓ my husband is definitely, so this is from Garrett Gunderson. He's a really great financial wealth advisor. don't know if he's in your guys's world. Yes. Okay. Yes. So he was on my podcast and he was talking about how basically within all the   Kiera Dent (09:53) I love him.   Definitely. We love him.   Dr. Lauryn B (10:04) that he's coached people through, there's basically, he used a different word, but right now I'll just call it the the saver and the spender. Okay.   Now the spender tends to be the visionary, the CEO. It tends to be the person that's like taking the risks to build the things. They're like, we had a record year, we're   reward ourselves, we're gonna do this, we're gonna do this, life is fun, this is great, this is like a... And then they often marry a ⁓ saver that is just like...   I don't need all of that. I don't need another vacation. I don't need a fancier car. I don't need this. ⁓ And it can actually make them very uncomfortable that, you know, so my husband is, we'll call it   saver. ⁓ And we go, I mean, our travel budget a year is insane.   we should definitely be putting that towards crypto and like buying a duplex and like building more. But   Kiera Dent (10:57) you.   But why? But why?   Dr. Lauryn B (11:04) If someone told me like, no, no,   no, here's the plan. You get one trip a year and then we're gonna just like   all of this money and then you can start around 45, like, know, and then at 50, it'll open up a little bit more. Like, I'd like, well, that's no fun. I don't want that. And so you have to figure out, because there's a ditch on both sides of the road, right? And so you have to figure out like, when do you want to retire?   Kiera Dent (11:28) Mm-hmm.   Dr. Lauryn B (11:33) Like what is that number? What is that freedom number? How much money do you need coming in in like passive investments? Like how much do you need your crypto portfolio to be doing? Like your real estate portfolio. What's that number of monthly income or annual income? And when do you want to get there by? And this is going to be so dependent on whoever you're talking to.   if you're 50 and you're like, I want to get there by 55.   and you're starting,   not great. Like, yeah, okay, you know what? Your travel budget, you just need to not worry about that for five years. Like, you got some work to do. But like, if you're sitting here at 35 and you're like, I'd like to retire by 50, and like, I still wanna take our kids on some vacations, but I do think we should be, you know, then you just gotta pick where are you pinching pennies? Like, because you gotta pinch them somewhere. So like, maybe it's...   not designer handbag season. Maybe it's not getting the newest vehicle. Maybe you'd rather live in a bigger house, but drive a more reasonable car. Whatever it is, maybe you have no problem giving up vacations, but you need that pool in your backyard. Again, there's a ditch on both sides. think that as this couple, you need to come together and figure out.   that equation where even after you're getting some of these doctor luxuries that you've worked hard for, there's still money left over that is being invested wisely.   Kiera Dent (13:13) love Lauryn that you talked about Garrett Gunderson and I love that there's the saver and the spender in every relationship because this happens like it's a real thing. ⁓ And I love that you talk about like, okay, one step one is like, you got to make money and you got to keep the money. So it's like, make the money and keep the money. I have like, okay, if we could just follow that. Jocko Willings, he's got a quote. This is like discipline equals freedom. And it sits in my kitchen, which I think is a very smart place to stick this sign. I see it all the time. And I'm like, that really is step one is like discipline on this.   Dr. Lauryn B (13:28) Make the money, keep the money.   Kiera Dent (13:43) And I think that there's like, one of our consultants, says, choose your hard. And I think about this, like both sides have a hard, like spending all the money has a hard of like being broke. Saving the money has the hard of you've got to actually put like parameters in place. So both have it. But for me, I'd rather sleep at night knowing I've got money in the bank rather than like sitting there wondering how I'm going to make payroll. Like to me, that's the hard I would rather choose. I would not rather not choose the other side. So I'm going to be disciplined there. And then,   I really started working on and I heard at a conference about like just an easy way. Cause my husband, I'm the spender. He's the saver. And it's really thrilling for me because I felt annoyed. I felt like I was dragging him like an anchor. Like we were going on vacation. We're buying the cars and like, don't like cut my wind out of my sails. Like I was so angry about it. So we actually had to make a vision board of both of us. Like what are his dreams and what are my dreams? And we like co put it up on the wall. It literally sits in our bedroom. And it was one of the best things I ever did because he wasn't able to see what inspires me and what I'm excited about what   what's important to me. And I was able to see what's important to him. We also figured out like what's our BAM, our bare ACE minimum as a couple and where we want that. And then when you're talking about like the savings, I really found this awesome principle where it's kind of like, ultimately, what does it actually cost you to get to financial freedom? And when I did this exercise and I do it with a lot of clients, you can actually break it down. like, what does that like, bougie, whatever life you want that to look like, what does that look like? What's your mortgage? What's your HOA? What's the internet? What's the utilities like?   What's our groceries? What's our food bill? What's our children bill? Like how many cars do we have on this? And like literally build that out to what's like my highest end. And then you actually scale it back down to basically like, what's my security bucket? Like for me to just survive, like you said, like the monks, like what is it for me? Like scrap it all down. Let's go back to dental school. Let's go back to chiropractic school. Like when I was at my like most broke, but I could scrap like you guys, can top around and like a boss, like I know I could get through. So like, what is my like minimum amount?   Then what I do, so basically taking that all the way up to my financial freedom, like where I've got money making money, it's a money making machine for me. And then how do I actually break that down? So I've got security, then I've got like growth, then I've got independence, and then I've got freedom. And then beyond that are like your prosperity and your legacy buckets. And so when I look at this, it's like, you basically just chunk it down. And what I mean, I'm such a nerd, I really am. I've like learned to fall in love. I like took that amount of like total dollars.   Then I looked at like, how much money do I actually need to make? What tax bracket am I in? How much do I need like pre and post tax? Like again, total nerd side on my side. But then I was able to look and I'm like, okay, for this practice, I know that for them to be like, just baseline, they need to be making about a hundred grand a year. Like that's pre-tax. So we know like we're to take tax out. We can survive. That's like our security. Then our growth goes up to 202 post-tax. Then our independence is at like 553. Well, now I know my mile markers of what I need to do. And I also have those parameters. you said, where am I going to penny pinch?   This does not mean that I don't have certain luxuries, but it means that I'm like, it's like a gradient and I'm able to see what I'm working towards. And I remember my CPA, he told me once he said, Kiera, it actually becomes a lot easier to make money. And like once you, like in a few years, once you've bought a few of the things that you really are looking for, and I was like, you're full of it. Like, I don't believe you for a second, but it's true. Like as you evolve.   You buy the things you want, you get the house that you want, you get the car that you think you want, you get the designer bags, like it's not all overnight. And then you're like, wow, I have a decent amount because I've learned to make the money, save the money, not spend everything that I've got. I'm able to then plan for these purchases that I want. I love Profit First, Mike McAllags. He's like my fangirl central every time he's on the podcast. I like just love him so much, but I'm like, okay, then I have buckets. have my travel bucket. And you're right, Mike, my travel.   Dr. Lauryn B (17:18) yeah. Sweep account. Sweep! ⁓   Kiera Dent (17:28) amount, that's something that fuels me. So we pump money into a travel fund, but we have those to where I now have budgets and our clients have budgets and you can have budgets. And it's not for me, clients have even told me that's more freeing than it is otherwise, because they actually know I can spend this money guilt free and go on the trip. can go and buy this car guilt free because I have the money.   Dr. Lauryn B (17:46) Mm-hmm.   And that's probably really   helpful for your spouse too. A lot of times the saver spouse, like it's hard for them until there's like an act, like that's the permission they need of like, no, we ran the numbers and we like this amount of money was proportionally taken and it's there. It's only to be spent on this. And they're like, okay.   Kiera Dent (17:52) Thanks.   Yes.   Yes.   Okay. And then the spender feels good because they're not just blowing all the money. So it's on this like, it's a good balance, but I love it. Like it's very simple. And now I'm very curious, Lauryn, because you've talked about like not having your business as your only asset, like that's cash flowing for you. Once we've got a simple, we like make the money and we keep the money like check that off. Then we go into these like, I love the idea. There's a ditch on both sides of the road. So which one are we going to do? We figure out like, what do need today? What are my future like?   Dr. Lauryn B (18:28) Mm-hmm.   Kiera Dent (18:41) kind of nice purchases that I want to, how do I build up to these other ones that I can save for? What's my total number? Like I know my number for financial freedom is psychotic. When I look at that, it really is. I actually have it.   Dr. Lauryn B (18:51) Is it really? Because I'm   interested that you said that because most people when they do that exercise are kind of like, ⁓ it's surprising to them that it's actually not higher. like, so.   Kiera Dent (19:12) Well, let me just clarify.   Let me ask this for you, Lauryn. What I found is for me to hit like my security, my vitality, my independence. Like we're talking like pretty much up to freedom. I'm actually it's good. Like we're there, but my absolute freedom, like where I never have to work another day in my life for me, that number, that number is a little more extreme. That one, but like even looking at it now, cause when I told you, I'm like, it's psychotic. I just pulled the spreadsheet up. What's fun though is I built this.   Dr. Lauryn B (19:30) ⁓ okay.   Yeah. Okay, the like I quit number, the like.   Kiera Dent (19:42) gosh, I like I should honestly look, I think I built this spreadsheet, I'm going to we're gonna hold everybody I know you're like on pins and needles, I'm just gonna scroll back to when I actually made this. It's on Google Sheets, you can go back to like when it was built. So I built this and I think this is really just telling for people I built this in 2022. So May 13 2022 at 1026 am is when I built it. We're now recording this in 2025. So we're only talking just over three years since I originally built it.   I told you Lauryn that my number for absolute freedom, we're talking like I put it all because I have a jet in there. I have a charter jet. I have a private like I put all these things like it was just I have like I want to   Dr. Lauryn B (20:17) You have a jet in there? Okay, well most people when   they do the exercise the way I have them do it aren't putting jets in there. I love you, Kiera. Okay, we're gonna stay friends because I want on that jet. Kiera error.   Kiera Dent (20:25) Like I'm telling you this is my absolute freedom. This is the absolute absolute like here is living this life I mean girl you can come cuz I just like   I wanted to see like what does this look like and I want to have like I don't want to retire in a retirement home I want to live in a villa like I've got some pretty lofty things in this like we're talking I went for like   Dr. Lauryn B (20:41) Right. Did you put the pilot   costs in there too or does that just come with a jet?   Kiera Dent (20:45) So my husband actually wants to be a pilot. So that's already like built in. So I've got like that. I also have friends that are pilots like, you know, yellow, we're gonna have that. Thank you, thank you. So on that, and I actually went through this, like I built it the first time, but we're talking three years. And I look at that to have that absolute freedom. The annual income pre-tax would be 4.6 million, which that can sound like an outlandish number. However, based on where the business is now, it's not that outlandish. And that was just a short.   Dr. Lauryn B (20:49) Okay. Okay. Okay. The jet makes a little more sense now, but yeah, got it.   No, it's doable.   Kiera Dent (21:15) three year period where I'm like, I mean, we got a jet, I got play money. mean, guys in-house chef, live in nanny, we've got all the cars, I've got my Lambo, I've got chartered flights in there, like you name it. And I look at this and I often assess because Kiera three years ago wanted some of these things and Kiera today might look at that and be like, know, I actually don't want these things, but this is what I'd rather. I'd rather like buy a house for my parents or I'd rather do this, but you will shift and change.   Dr. Lauryn B (21:16) And that's got a freaking jet in it.   Kiera Dent (21:45) But it's so crazy because when I look at that, I'm like, all right. So I know if things get tight in the business, I know, all right, rock on. Like pre-tax, we need to make a hundred grand. Like easy. We can handle that. We can create that. We can figure that out. That's it. Again, just a math equation. But then when you look up and you scale up, it becomes so much more doable and realistic. And then for me, I don't know how you feel, Lauryn. It's like, now the number doesn't feel like, got it. I know actually like what I'm working towards. I know how I can now do the math equation. It's not like I have to make   500 million to be free. It's like, no, I need this money because it will now go into investments. It will go into other places. I know how much that's going to generate for me. I know how much it's going to estimate grow. And I don't know. It just is pretty magical. So I'm very curious. Like, what are your other revenue streams that you recommend when we're looking at this and we're building that financial freedom? We're looking at like, okay, I kind of am. I'm hoping that people listening to this podcast are putting like dots together. Like, okay, got it. Like make the money, keep the money.   Dr. Lauryn B (22:17) Mm-hmm.   Hmm.   Kiera Dent (22:38) figure out how I'm gonna spend it, but not overspend it and still keep the money so I don't pinch on that side. Then I'm gonna look to see where I ultimately wanna get in my life. Now, like what are some other things like if we're there, how did you get it to where you weren't just reliant on your business anymore?   Dr. Lauryn B (22:52) So first I will say that none of this is any tax or legal advice and you must talk to your CPA or whatever. Yeah, here's my little disclaimer. I am not an accountant or anything, a lawyer or anything like that. So right now, so I just interviewed someone on crypto. So I am really, really lucky that my husband, he's a very early adopter. And so   Kiera Dent (22:58) This is true our little disclaimer there guys go talk to people that are not   Dr. Lauryn B (23:21) We have been pretty involved in crypto for   Kiera Dent (23:26) Which is why you said   do crypto like all the things like I should be putting this in crypto not going on trips. I now get it. All right, go on.   Dr. Lauryn B (23:33) So I just interviewed someone on my podcast who's like a crypto investor and like some of the predictions that the crypto people, the crypto people are saying about   going to happen with crypto, what could happen with crypto in the next five years,   4.6 million would be easy. So like if our current crypto ⁓   Kiera Dent (23:55) Chump change, like truly, truly.   Dr. Lauryn B (24:01) account like amount that we have invested   did even a fraction of like what like we'd be we'd be pretty   pretty pretty good even if that doesn't happen in five years if it like takes 10 so crypto for us   Kiera Dent (24:08) Mm-hmm.   Dr. Lauryn B (24:14) and like i said i just i knew that like that was the thing that for him but like i just really got i got off this interview and i was like how much did you invest last month we need   double it we need to like and he's like yeah   This is so exciting. Like I have been priceless. I've been really obsessed with a Cartier watch lately. Like a real like, and so I have was, I'm already   Kiera Dent (24:28) That's where he'll spend there, Lauryn.   Dr. Lauryn B (24:37) about my 2026 vision board because I'm in Enneagram three and we do weird   like that. And so I I was like, I want to go to Switzerland and   Kiera Dent (24:41) I love it.   Dr. Lauryn B (24:46) want to   to Switzerland and buy a Cartier watch. Cause that's where they're made. And like, and now I'm like, you know, maybe we should   Kiera Dent (24:52) Yeah.   Dr. Lauryn B (24:56) delay, that would be better put into crypto. And he's just like, this is the saver husband is just like, this is the greatest thing in the world. So anyway, so that's one bucket. ⁓ And you know, he spends a good amount of time each week, each day monitoring. So I won't even call that passive. I think that crypto can be a lot more passive depending on how you do it. I'm not going to get any deeper into the waters here because we are at my like limit of understanding of crypto.   Kiera Dent (25:02) He's loving it. Okay, so crypto. Okay.   Okay, perfect.   Dr. Lauryn B (25:24) I know   that you can   very active in investing and there are ways that can be much more passive. ⁓ So real estate, obviously   think that real estate is the secret of the wealthy for decades and decades and decades and it's not such a secret anymore. It comes with its own things. We both experienced 2007. I luckily had just gone into school, but there are people who lost their asses in 2007 with real estate. So not foolproof. Also,   Kiera Dent (25:50) only.   Dr. Lauryn B (25:54) not incredibly passive. We throw the word passive around way too much in this, but I will say where the majority currently and where we're like next year, how I'm getting to 3 million and this and that, a good percentage of it is very, very active in the personal brand coaching side of things.   Kiera Dent (25:56) I would agree on that. You gotta have a lot of doors, lots of doors, lots of time.   I agree.   Dr. Lauryn B (26:22) I have built and have continued building. ⁓ so, you know, podcast, sure, that makes some money, but like where very actively, where I spend more time on than in my clinic is in the online space of coaching courses, programs, webinars, membership. And that's when you find, and here's the thing.   is like every dentist listening, every chiropractor listening is like, okay, so I need to coach other dentists. I need to coach other chiropractors. And it's like, no, what I'm saying is, is online, there is a lot of money that can be made. It's not easier, but it's also not harder. It's its own hard. I just solved a different problem for someone. So I had the business that we solve this problem. And then I figured out a way. So we talked about the financial.   Kiera Dent (27:05) Right.   Dr. Lauryn B (27:18) freedom, but then I figured out the time freedom that I wasn't needed there all the time. So I could sit and go, what's another problem that I can sell a solution to?   Kiera Dent (27:33) Okay, let's like pause there. I'm very curious. How did you get, how did you solve the time solution? Like guilt free, like walk me through. I know it's like a pile whole nother episodes. Like do it in like a chunk or probably close to time.   Dr. Lauryn B (27:38) God, that's.   Yeah, well, I mean,   you ultimately, you pay for your time. So like, I am not collecting as much money from my clinic as I could if I was there doing the service. Like, that's just kind of obvious. ⁓ So I am paying for doctors that I wouldn't need a doctor. I could get rid of an entire doctor's salary if I just worked full time.   Kiera Dent (27:59) Right.   Dr. Lauryn B (28:10) I could also get rid of my amazing and well-paid director of ops. So this was a big game changer for us is so like, you may have a doctor on staff that's like your clinic director. You know, they're really in charge of like patient care, whatever, things like that. I recommend having a not office manager, a director of operations.   Kiera Dent (28:25) Thank   Dr. Lauryn B (28:39) Okay, like this is not an office manager. A lot of time your office manager is like by default, the person who's been with you the longest. Like we hired in a specific skillset that was going to be my eyes, ears, hands, feet, pretty much everything except my visionary brain.   Kiera Dent (28:40) Nothing.   and   Dr. Lauryn B (29:03) She does HR meetings, she does hiring, she does firing, she monitors stats. I meet with her once a week and I get reports. I pay her pretty well. And like honestly, she needs another raise and so does my other doctor. Like, so this is what's hard.   Kiera Dent (29:17) Yeah.   So let's just break it down. I   don't wanna know exactly what your Director of Operations gets paid, but let's give a range so people understand, because I think people don't realize what we're paying for that. So are we talking? Okay, perfect. And for some of you, might hear like, yes. And I would say that that, I would say it's probably 60 to 150 penny upon, for dentists, the size and practice, like I have seen that come through. So again, looking to see where it is.   Dr. Lauryn B (29:27) Probably 60 to 90 grand.   depending on your city and things like that.   can.   and   especially like if you're running multiple clinics. Yeah.   Kiera Dent (29:44) Yes. So   when you said that though, when we were talking about the audacious number and we're like, Hey, 4.6, like it seems so, but you're like, it's really big. But I think if people were to hear that and think K 60 to 90, if I were to pay somebody 90, but not have to do all the meetings, not all the hiring, not all the firing, what is your time worth? Go to Dan Martell, buy back your time. He's one of my favorites. Like what is your dollar per hour when you're doing dentistry or when you're doing chiropractic?   And could you hire that out? Like how many hours could you do or use your visionary brain to grow the business, grow other things? Well, yes, that's a great salary. It also, think when we put it with your time, I think a lot of people could see that on a balance sheet of a very good investment because I think time is one of your greatest assets. So again, I just want to highlight because a lot of people may think it's like 200.   Dr. Lauryn B (30:26) Mm-hmm.   Well, and I'm in a circle back.   So, cause I said, there's like the two different reasons you're burning out. Although I've listed like 17 at this point. You you've got the person who just wants to care for people and they have to run a business. And then you've got the person who's like, I've solved this. So like, I don't remember who said it, but they basically said there's like two types of people. And this is a really great question to ask when you're hiring. It's one of my favorite questions. ⁓ Are you the type of person?   Kiera Dent (30:39) Yeah   Dr. Lauryn B (30:57) who wants to solve the same problem every day and get more efficient and faster and better at solving that puzzle, or are you a person who would rather have a brand new puzzle every day and figure out   to solve that puzzle? There is no wrong answer here. You are not a less than person because people hear that and they go, oh.   I wanna be the exciting person. And this is why so many people end up in entrepreneurship that shouldn't is because they hear the air quotes, right answer there. the exciting answer is I want a new puzzle. Most people are not psycho like   if you   that you're that person, when you're really, this is totally cool to be like a more efficient problem solving, like same puzzle. But that's what a business is.   Kiera Dent (31:49) Yes.   Dr. Lauryn B (31:50) after a   certain point, you are solving the same problem. And so I literally couldn't. I couldn't, so like, yes, I could say like, well, I had the option of not spending that money on salary and just like stepping into my practice even more and being that director of ops and being that, I couldn't. I was done. At this point, this had been like 12 years.   Like, this is really more more recent. I've been in practice 15 years. So it was really more like three years ago that I was like, I can't, I want to. And I feel like a bad person that I'm like, I can still be the visionary. I can still check in and I still love hands-on patience. Like, ⁓ but like we need to hand this baton to somebody better because I will die if I have to keep hiring and doing some of this stuff.   Kiera Dent (32:47) You   How did your team and doctors take that? Because I think people are so scared of like, well, why does Lauryn get to go have one or two days in the office and we're here five days? Like, did you have any of that backlash? Like, how did that go?   Dr. Lauryn B (32:50) And so.   they're continue, you know, like, yeah, your people are people are people. And we can't, we can't, as if I don't get, my husband has to talk me off a ledge, you know, once a month about like, can you believe, like, we, they're just humans who are also living their experience and wanting more money and like seeing you live abundantly and feeling feelings of jealousy. Like you can't cure anybody who says like they've cured jealousy.   from their team culture, they are lying. So like feelings of jealousy and greed, these are natural human emotions that your staff is going to go through. And so, you know, I would say that more recently as we, because like we're talking about like, hey, the clinic numbers are not good enough for...   Kiera Dent (33:36) Yeah   Dr. Lauryn B (34:00) abundance and bonuses and raises. We've told you what we need the clinic numbers to be at in order for raises to happen.   Kiera Dent (34:06) I hope everybody listening   just heard how she was a CEO and she told them, these are what the numbers are. This is what we have to do. It's not, me give you bonuses and pay you more in hopes to get that number up there. Like rewind that, listen to that over and over and over again, because you have to have this team needs to see that. Otherwise, this is how you don't make the money and keep the money. You make the money and you pay more money and you're broke. Go on.   Dr. Lauryn B (34:27) Yeah, and for the first, that's   how I got to the worst, the best worst year of my life, you biggest revenue, but worst income was because we had been giving raises based on like effort and like they're working really hard. They deserve a raise. So an employee can deserve a raise, but there's not money to give them. So like we're simultaneously this year dealing with like, hey,   I wanna give raises, but like it's gotta be here and we're close, but we're not there. They simultaneously see me just fucking killing it in the online space and spending, because also like in the personal brand, like I coach healthcare providers how to launch a personal brand. And so like I talk about like, hey, I got a $2,000 affiliate check. We invested $13,000 from crypto. If you go find me on Instagram @DrLaurynB, you will see like,   My posts are about abundance and what a personal brand can do for you and how like the behind the scenes of like, yeah, we are, we're talking about diversifying income. Like this is how much our real   portfolio made last month. People want to know that, but my staff sees that. And so they're like, well, she rich. Why is she trying to tell us   she can't give us, why is it? And so, so like even literally this month.   Kiera Dent (35:45) that we don't have money. because the business, the business.   Dr. Lauryn B (35:52) We're in like calm, kind, one-to-one conversations having to be like, you know, but I will say my husband and I, like, this is like real life. These are conversations that literally happened like a week and a half ago where I came to my husband because prior the clinic was all the money. It was all the money. It was the biggest thing. It was really in the last two years that things switched.   where it was like, now my clinic is like, when do we call my clinic my side gig? Because I'm literally making four times as much on this personal brand in digital space. ⁓ And so we realized that,   Kiera Dent (36:20) Yeah.   Mm-hmm.   Dr. Lauryn B (36:32) there isn't money for raises that they want. There isn't money for bonuses. But can I,   Lauryn Brunclik.   who loves my employees, can I give them, can I shower them with birthday presents and anniversary presents and Christmas presents? Can I buy them lunch because they saved my ass because I came in late from a podcast recording or this or that? Yeah, because Lauryn can, like the personal, like we are fine. We are rich, great, this is great.   But like my head was so like the only money from a business mind that we can spend is the money that's allowed. And it's like, no, no, no, no. Now we're entering a whole new ball field where it's like, you know what? I can, but it's not gonna come from bonuses and raises. Those come from clinic performance. And so we are kind of going like, okay, FYI, this isn't coming from chiropractic. This is coming from me.   Kiera Dent (37:30) Right.   Dr. Lauryn B (37:41) loving and appreciating all that you do in this clinic so that I can. So what does this look like? You take a week off and you go golf the greatest like golf whatever courses and like you just like have this bucket list thing. This looks like you showing acts of appreciation, bringing gifts, buying them dinner, like whatever it is like.   showing appreciation for your staff that they are there so you can live your best life. They were there so you could leave early and go watch your kids dance recital. So like, although our natural instinct is to only show them that we appreciate them through raises and bonuses, and that's what they want. So like anytime you can do it. ⁓   Kiera Dent (38:38) I agree.   I agree. I feel like both.   Dr. Lauryn B (38:40) Sometimes   you have to figure out more creative ways to show your appreciation to them that they are doing that so you can't.   Kiera Dent (38:49) I love that. Wow. Lauryn, this is such a fun podcast. think like to put a pretty bow on this. What would you say if a doctor, your listeners, my listeners, if they're listening to this, what would you say would be like, wrap up takeaways from I mean, we have gone the gown. I love this. I felt like we were on the most random road trip of like we were going to this stop going to this one.   Dr. Lauryn B (39:08) I'm not sure if we took this entire transcript   and uploaded it to AI. It would be like, no, you guys are amazing. Here's your silver thread.   Kiera Dent (39:17) That would be amazing. So what would you say would be kind of like key takeaways or things that maybe we didn't get to that you just feel like listeners, business owners, those running the day to day clinic, whether you want to be on whichever side of this burnout coin, if you want to be there and serve the patients but are sick of doing the business, if you're on the side of like, gosh, I like just want to run the business and do other things outside of this, like looking at the burnout, looking at the generations that we're going through. I mean, we went the gamut of   from investments and passive income to appreciating your team as you as a person rather than the business. Like so many fun, different like ideas and aha moments. Any last thoughts you wanna add to put a pretty bow on today's podcast?   Dr. Lauryn B (39:57) All well, that's a really hard question, but you're lucky I actually do have something to say. was like, oh God, okay. All right, so was listening to a podcast this morning. Simon Sinek had Arthur Brooks on, and Arthur Brooks is, I don't know, political science, behavioral science, I think behavioral science. And he just very briefly in the interview said that like,   Kiera Dent (39:59) I know. Hey, good, good.   Dr. Lauryn B (40:21) It's human nature that we go through a reinvention of our career and have to reinvent ourselves every seven to 12 years. And that's just, that's gonna happen. So from the time that you graduate high school until the time that you retire, you're going to need to reinvent yourself multiple times. And the more that you fight that, the more that you, you you're at that seven year itch or whatever,   and instead of embracing reinvention, whatever that looks like for you, maybe you're bringing on new services into your clinic. like, it doesn't need to mean you need to lean out at that point, but you might just need a little, like, re-ignition, a reinvention of your brand. ⁓ The more that you fight that and go, I shouldn't feel this way, what's wrong with me? Like, like if you're sitting there broke and you're just stuck,   in a place of instead of reinventing yourself into this wealthy, healthy doctor that you know you can be, but instead you're like, God, I'm 39. I don't have my shit together. I should be making more money. I should, like, the more you just sit in this, what's wrong with me? It's just gonna torture yourself. I truly believe that people, you know, let's say they get 12 years into their career.   I believe that there are ⁓ too high of a percentage of people that literally just plan on embracing the suck the rest of their career instead of reinventing themselves for something joyful and abundant. And that just makes me so sad. So that's what I would say is my final thing is if you feel wherever you're at in your career, if you're feeling this, like this is your permission. It's not from me, it's from Arthur Brooks. He's some smart.   Kiera Dent (42:17) Yeah.   Dr. Lauryn B (42:18) Like you were smart enough to be on Simon Sinek, all right? He's giving you permission. This is not just a unique thing. This is human nature. And so figure it out. What does reinvention look like for you? ⁓ And just start doing the work.   Kiera Dent (42:35) Lauryn, that was absolutely beautiful and I hope people listen. I hope they take action. They take advice. ⁓ Because I think what you just said is so freeing and so beautiful. So I really hope people don't just listen, but actually take action. So Lauryn, I love this today. It was so fun. How can people get in? It's a great time. I'm like when we in person, I guarantee you'll be someone we will be fast friends in real life. Like just loved having you on here today. How can people get connected with you? How can they see your   Dr. Lauryn B (42:51) We should meet up in real life.   Kiera Dent (43:03) life again, I believe like when we watch other people we become like them. So it's like, I want people like you. I want people that are abundant. I want people like this is what the podcast is for. This is why we bring people together. How can people get connected with you if they want to know more about you see what you're doing? How can they   Dr. Lauryn B (43:07) Mm-hmm.   yeah, and if you   related to this, you'll love my Instagram, because this is everything that I talk about. So it's @DrLaurynB and Lauryn is with a Y. So ⁓ Instagram is definitely the place I hang out the most. Send me a DM if you listen to this. Like I am in my DMs all the time. And I would just, yeah, that's the best place.   Kiera Dent (43:34) I love it. We are millennials. Instagram's our jam. We're not on Snapchat, all right? It's Instagram, okay? It's gonna be that way forever. But Lauryn, I loved it today. Thank you for joining me. Everyone here, I hope you picked up nuggets. I hope you take action. I hope you truly commit to living your best life. And as always, thanks for listening and I'll catch you next time on the Dental A Team   Dr. Lauryn B (43:37) This jam. Yeah.  

Garrett Gunderson has worn a lot of hats—New York Times bestselling author, financial educator, entrepreneur, and even stand-up comedian. And in this episode, he connects the dots between all of them to give advisors fresh tools for both business and life.We explore what advisors can borrow from stand-up comedy to level up their presentations, how the Rockefellers built a system to preserve wealth while the Vanderbilts lost theirs, and the advanced tax strategies that capture the attention of entrepreneurs and high-net-worth clients.3 of the biggest insights from Garrett …#1.) How Comedy Translates Into More Engaging PresentationsAdvisors face the same challenge as comedians: keeping an audience engaged. Garrett explains why presence matters more than polish, how to handle disruptions with confidence, and why the best connection often comes from the unplanned moments.#2.) The Rockefeller Method in ActionTwo wealthy families took very different paths: the Rockefellers built a system that preserved wealth for seven generations, while the Vanderbilts lost theirs in just three. Garrett unpacks the specific tools—like trusts, family constitutions, and insurance—that made the difference.#3.) The Tax Plays That Make Affluent Clients Lean InEntrepreneurs and high-net-worth families don't want surface-level advice—they want strategies they've never heard before. Garrett shares advanced ideas like reclassification of income, overlooked deductions, and even how donating art can unlock surprising tax advantages.SHOW NOTEShttps://bradleyjohnson.com/135FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: Get a free digital copy of Garrett's book, "What Would the Rockefellers Do? "To get access to today's gift, visit GarrettGunderson.com/bradFOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the webinar on the Rockefeller Method now: https://shorturl.at/14eAL   Darren and Christina are back for part 6 of The Rockefeller Method featuring a closer look at Garrett Gunderson's book “What Would the Rockefeller's Do?” Today, they're taking on Dave Ramsey and Suze Orman. For years, Ramsey and Orman have told millions of people that cash value life insurance is a terrible product and that you should “buy term and invest the difference.” But is that really true or are they leaving out some crucial details?     In this episode, we break down: Why Dave and Suze's advice isn't all bad (and when it actually makes sense). The BIG flaws in “buy term and invest the difference” once you factor in fees, volatility, taxes, and term costs. Why whole life insurance, when designed properly, can be the foundation for wealth creation and legacy building. How the Rockefellers used this exact strategy to build and protect generational wealth. The scarcity vs. abundance mindset behind Ramsey's approach compared to the Rockefeller strategy. Real numbers and Truth Concepts examples that show the massive difference between average returns and actual returns. We'll also cover why only about 1% of term policies ever pay out, how volatility crushes mutual fund returns, and why permanent life insurance can give you both freedom in retirement and a guaranteed tax-free legacy. Whether you're a Ramsey fan who's skeptical of whole life, or a wealth creator looking for a proven strategy that's worked for generations—you'll want to hear this breakdown.   Show notes:   00:00 - Introduction   2:20 - Addressing some quotes from Dave and Suze   6:45 - “Buy term and invest the difference”   15:25 - Reducing long term insurance costs   16:15 - The foundation of the Rockefeller method   22:45 - How much insurance coverage do you actually need?   27:55 - Wrap up BOOK A CALL WITH US NOW: https://www.controlandcompound.com/contact-us   FIND US ON:   INSTAGRAM: https://www.instagram.com/controlandcompound/   TIKTOK: https://www.tiktok.com/@controlandcompound?lang=en   FACEBOOK: https://www.facebook.com/controlandcompound   JOIN OUR FACEBOOK COMMUNITY: https://www.facebook.com/groups/controlandcompound Thank you for tuning in to this episode. The information contained in this podcast is for informational and entertainment purposes only, and is separate and apart from the wealth coach services provided by Darren Mitchell and Associates, Inc. To its qualified clients, Control and Compound Financial expressly disclaims any and all liability or responsibility for any direct, indirect, incidental or any other damages arising out of any individual's use of this podcast or the information in it.   The views expressed here are those of each participant and guests, and not necessarily those of or endorsed by Control and Compound Financial, its affiliates, subsidiaries, and their respective directors, shareholders, officers, or employees. For full disclosure, visit controland compound.com/podcast-media.  

Garrett Gunderson exposes how the financial game is rigged in favor of institutions — and how you can flip it in your favor. From his first failed investment at 18 to lessons on investor DNA, liquidity, and opportunity cost, Garrett reveals the traps of commission-driven advice and compound interest hype. Learn how to question “what's in it for them” and make money moves that guarantee returns and improve your cash flow.Source: The Greatest Destroyer of Wealth That NO ONE is Talking About / Garrett GundersonHosted by Sean CroxtonFollow me on Instagram Check out the NEW Black Excellence Daily podcast. Available on Apple Podcasts, Spotify, Pandora, and Amazon.

Garrett Gunderson is a New York Times and Wall Street Journal bestselling author of Killing Sacred Cows and What Would the Rockefellers Do?. He's built and sold an Inc. 500 financial firm, published ten books, created a comedy special on Amazon Prime, and now helps entrepreneurs grow their income, keep more of what they make, and design a life they love. In this episode, Garrett and Travis catch up on his last six years and dive into strategies for creating—not cutting—your way to wealth. Top 3 Takeaways: Expanding your means is as critical as budgeting and efficiency — you can't scrimp your way to wealth. Invest first in yourself — skills are compounding assets that make every other investment more profitable. Cash flow buys freedom — when expenses are covered by assets, you can focus on creating and innovating. Connect with Garrett Gunderson: Instagram: @garrettbgunderson — DM “Travis” for a free audiobook copy of Money Unmasked.

Send us a textJoey Klein is a Transformation and Mastery Expert, Author, Speaker, and the Founder & CEO of Inner Matrix Systems, a personal mastery training system for high achievers.He is the author of The Inner Matrix: Leveraging the Art & Science of Personal Mastery to Create Real Life Results and his latest book, Relationship Alchemy: A Practical Guide to Getting Along Well With Others.Since starting Inner Matrix Systems in 2002, Joey has trained over 84,000 individuals worldwide, including executives from Fortune 500 companies, entrepreneurs, and professional athletes to ensure their vision is not only enduring but actually creates the fulfillment and impact they desire.Among his clients, Joey has a reputation of fixing un-fixable problems, removing the obstacles that keep them from living the life of their dreams, and making himself responsible for their desired outcome until it's fulfilled. He puts himself directly in the trenches with every client to ensure they achieve the results they're looking for. His methods are direct, comprehensive, and proven to produce the desired outcome every time.Joey currently lives in Colorado and enjoys hiking, skiing, and mountain biking to fulfill his desire for fun and adventure.Find Joey at-https://joeyklein.com/https://innermatrixsystems.com/IG- @therealjoeykleinFind Boundless Body at- myboundlessbody.com Book a session with us here!

Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. Garrett coaches elite business owners in the financial services industry. His book, Killing Sacred Cows, was a New York Times and Wall Street Journal bestseller.In this interview, Dr Mitch takes a deep dive into Garrett's personal story from his car detailing business he started at the age of 15 to becoming a multimillionaire by his mid 20's and how he has become know for his YouTube videos where he literally sketches out how to become financially independent. Learn more about Garrett Gunderson:https://www.garettgunderson.com Instagram (@GarrettBGunderson) YouTube  @GarrettGundersonTV  Watch more episodes at https://www.truthtalks.com

Most chiropractors didn't get into practice to build real wealth - but that mindset might be exactly what's holding you back.Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a masterclass in shifting from financial survival to freedom. Garrett breaks down his money Personas, explains why “money follows value,” and challenges CEOs to stop playing not to lose and start building teams that win together.Walk away with new tools to think differently about growth, build real wealth through your business, and become the kind of CEO who's financially fit, independent, and free.In this episode you will:Learn the 4-step value framework that fuels wealth creationDiscover the winning and losing money Personas—and which one you areShift from scarcity thinking to co-creation and collaborationSpot the financial mistakes holding back your profitabilityUnderstand how to reinvest in your team for exponential returnsEpisode Highlights01:50 – How Garrett entered the chiropractic world through a personal story and word-of-mouth02:53 – Chiropractors often lack financial education despite being brilliant clinicians05:03 – The 4-part value framework: create, deliver, add, and capture value07:01 – Why money is a reflection of energy and value—not something to fear or hoard09:14 – Two sides of scarcity: the miser/conservative vs. the striver/high-roller10:09 – CEOs must move from isolation to collaboration to scale their impact11:53 – Keeping the wrong team members blocks business growth and hurts your culture13:33 – Misers and mindful managers: how to shift from scarcity to abundance16:01 – How conservative planners can become strategic, effective CFOs16:56 – Strivers wear stress as a badge—creators rally people and build with value18:14 – High-rollers are exciting but dangerous—catalysts build vision and momentum20:12 – Every team needs diversity, but each Persona has a right role28:43 – Productivity without profitability? You might be stuck in the gap30:17 – The “Four I's” to reclaim lost income: IRS, Interest, Investments, Insurance32:05 – Don't build to sell—build a practice you don't want to leave33:36 – Best ROI is reinvesting in your business, not chasing outside investments35:23 – Garrett's three-part goal: financial fitness, independence, and freedom37:20 – Personal finance advice doesn't apply to business owners—think like a CEO40:20 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedDM Garrett on Instagram at @GarrettBGunderson and send the word ‘Remarkable' to get a free copy of his audiobook Money Unmasked, which also includes the Money Persona quiz.To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Investorus please visit: www.investorus.com.au   Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Garrett Gunderson is a financial myth-buster, a prolific author, and a lifelong entrepreneur. He's built a career helping people keep more of their money. The author of 'What Would the Rockefellers Do?' and his more recent book, 'Killing Sacred Cows 2.0: Crush Money Myths & Live Your Richest Life', Garrett is a strong advocate for building wealth through cash flow, not sacrifice. If you've ever felt like the financial game was rigged, Garrett is the guy who shows you how to flip the script. Garrett believes "Prosperity is attained not by the pursuit of money but by creating value for others"... that's also the mission for The Mojo Sessions. This is a thought-provoking, practical, and applicable conversation on your journey to genuine wealth creation. LINKS   Garrett's Website garrettgunderson.com   Books on Amazon Killing Sacred Cows 2.0: Crush Money Myths & Live Your Richest Life - Garrett Gunderson What Would the Rockefellars Do?: How the Wealthy Get and Stay That Way...and How You Can Too - Garrett B Gunderson & Michael G Isom   The Mojo Sessions website www.themojosessions.com   The Mojo Sessions on Patreon www.patreon.com/TheMojoSessions Full transcripts of the show (plus time codes) are available on Patreon.   The Mojo Sessions on Facebook www.facebook.com/TheMojoSessions   Gary on LinkedIn www.linkedin.com/in/gary-bertwistle   Gary on Twitter www.twitter.com/GaryBertwistle   The Mojo Sessions on Instagram www.instagram.com/themojosessions   If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening!   © 2025 Gary Bertwistle.  All Rights Reserved.  

Garrett Gunderson is a financial educator, entrepreneur, and bestselling author known for challenging traditional money myths and making finance accessible and even entertaining. From his roots in a fourth-generation coal mining family, he built an INC 500 firm, wrote several bestsellers including Killing Sacred Cows, and even filmed a stand-up comedy special about money. Garrett's mission is to help people create wealth and enjoy life now not just someday.Connect with Garrett:https://garrettgunderson.com/https://www.instagram.com/garrettbgunderson/ Money Multiplier Masterclass:http://garrettgunderson.com/mmm-----------------------------------------------------------Want to take your life to the next level?⁠ ⁠Click here⁠⁠Start your day right with AG1, packed with 75 high-quality ingredients that support gut health and overall performance. Get a FREE 1-year supply of Vitamin D and 5 free AG1 Travel Packs with your first purchase. ⁠⁠⁠⁠⁠⁠⁠⁠⁠drinkAG1.com/naeem⁠⁠⁠⁠Join the Peak Humans Community:  https://peakhumans.io/Welcome to Peak Humans with Naeem Mahmood, founder of Peak Humans and a world-renowned peak performance coach, keynote speaker, and expert in leadership, organizational behavior, psychology of achievement, and sales mastery. Previously a top coach for Tony Robbins, Naeem has delivered over 1,000 talks and trainings across the United States, impacting over 50,000 lives.On this podcast, you'll discover the mindsets, strategies, and habits used by top performers to master their emotions, optimize their health, and achieve unstoppable success. From psychology to longevity, business to leadership, Naeem shares the lessons, tools, and insights that will help you unlock your full potential and become the best version of yourself.Connect with Naeem:Instagram: ⁠https://www.instagram.com/iamnaeemmahmood/⁠X: ⁠https://x.com/NaeemMahmood⁠

On July 22, attend our free web class to discover the 6 proven processes to pull you off the job site and out of sales. Register now here: https://trybta.com/CE-CGM-JL25To learn more about Breakthrough Academy, click here: https://trybta.com/EP226 Take Garrett's Money Persona Quiz here: https://garrettgunderson.com/quiz/Are you building wealth, or just building a business?Because for a lot of entrepreneurs, those aren't the same thing.Our guest today is Garrett Gunderson. He's built and sold an Inc. 500 financial firm, authored multiple bestsellers like Killing Sacred Cows and What Would the Rockefellers Do?, and now teaches business owners how to challenge outdated financial advice and actually build lasting wealth.In this episode, Garrett unpacks the myths (or “Sacred Cows”) keeping contractors stuck in survival mode.Listen in to learn how to build a life you don't want to retire from, all while taking care of your family for generations to come.If you're looking to build more than just profits—this one's a game changer.Episode Highlights:Get a breakdown of the major financial myths (Sacred Cows) bestselling author Garrett Gunderson says are holding contractors back from building the life they deserve.Learn why the traditional approach to retirement often leaves entrepreneurs unfulfilled, and what to focus on instead.Hear Garrett's advice on investing in your heirs—how to instill your values into kids that are growing up in a different reality than you did.00:00 - Intro01:12 - About Garrett09:02 - What does "Killing Sacred Cows" mean?13:35 - Dangers of blindly following financial advice17:05 - Principle 1: Abundance vs. Scarcity28:34 - Principle 2: The Retirement Myth41:58 - Principle 3: Cash Flow Over Net Worth49:24 - Principle 4: Investing in Your Heirs54:14 - Lightning Round55:30 - Wrap Up and Money Persona Quiz

Is more money the key to happiness? Or is there more to life than what meets the wallet? People often seek financial success in the pursuit of happiness, believing that a substantial income and material wealth is equivalent to a more fulfilling life. While money certainly plays a crucial role in meeting basic needs and providing a sense of security, the relationship between money and happiness is complex and multifaceted. Garrett Gunderson, through his book Money Unmasked: Unlearn, Unlock, and Take Back Control of Your Finances and Life, delves into the intricacies of financial well-being and challenges conventional wisdom about money. Beyond the punchlines and laughter, Garrett is a vocal advocate for financial education and literacy. In fact, he founded Wealth Factory, a company focused on providing education and coaching to help individuals and businesses optimize their financial strategies. In this episode of The Greatness Machine, Garrett joins Darius to reflect on his venture into comedy and to talk about the motivation behind his book Money Unmasked, explaining the concept of money personas and shadow personas, and exploring the intricate relationship between money and happiness. The discussion will also touch upon the struggle to break free from busyness and confronting insecurities, along with various other compelling topics. Topics include: Garrett takes a look back into his spontaneous journey into comedy The inspiration behind Garrett's book Money Unmasked The concept of money personas and shadow personas Relationship between money and happiness Garrett introduces the “Cycle of Creation” from Money Unmasked The challenges of recording audio books Escaping busyness and facing insecurities And other topics… Sponsored by: Constant Contact: Try Constant Contact free for 30 days at constantcontact.com. IDEO U: Enroll today and get 15% off sitewide at ideou.com/greatness.  Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/darius. Shopify: Sign up for a $1/month trial period at shopify.com/darius.  Connect with Garrett: Website: https://garrettgunderson.com/  LinkedIn: https://www.linkedin.com/in/garrett-gunderson-651359b3 YouTube: https://www.youtube.com/c/GarrettGundersonTV Twitter: https://twitter.com/gbgunderson/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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In this episode, I had the pleasure of talking with Garrett Gunderson, and what a fun and eye-opening conversation it was! Garrett shares his journey from cleaning cars as a young entrepreneur to becoming a well-known financial educator and author. We dive into how our mindset around money can really shape our lives—and how shifting that mindset can lead to more freedom and peace.Garrett also shares some practical steps for managing finances, why it's so important to teach kids about money early on, and how he uses humor to make financial education more approachable. We talk about the fear and scarcity mindset so many of us deal with, and how having the right support and community can help you break through it. Garrett's all about helping people heal their relationship with money, and I think you'll take away some powerful insights from this one!Episode Resources:Garrett's questions to ask yourself:What am I trying to protect, defend, or control? What's the emotions I feel behind this? Do I need to accept or what do I need to forgive? What can I love about this? What can I learn from this?Connect with Garrett: https://garrettgunderson.com/Get Loan Team Training for YOUR Team: loanteamtraining.comWatch my podcast on YouTube: https://youtu.be/NThE1s1GFWMFollow me on Instagram (https://www.instagram.com/itsireneduford/)Follow me on LinkedIn (https://www.linkedin.com/in/ireneduford/)Follow us on Facebook: (https://www.facebook.com/LoanTeamTraining)Email: ireneandkevin@loanteamtraining.comEpisode Highlights:00:00 Introduction to Garrett Gunderson03:18 Garrett's Journey with Money08:32 Transforming Mindsets Around Money12:36 Practical Money Management Strategies17:39 Healing Money Stories and Legacy Conversations19:17 Embracing Mistakes as Lessons20:33 Mindset and Self-Talk Strategies24:55 Valuing Relationships and Setting Boundaries27:56 Teaching Financial Literacy to Children30:43 The Intersection of Comedy and Financial Education32:12 Navigating Fear and Seeking Support34:16 Finding Motivation in Tough Times37:02 Identifying Personal Superpowers38:25 Coaching and Financial Empowerment

Click here to watch the video version. In this episode of "From Busy to Rich," we revisit the conversation hosts Wes Young and Justin Lakin had with Garrett Gunderson, a bestselling author, financial expert, and comedian. Garrett shares his journey from running a successful financial firm to blending comedy with financial education. They highlight the importance of living a fulfilling life, holistic financial planning, and the concept of a "family bank" inspired by the Rockefeller method. Garrett emphasizes the value of giving before asking for help, creating rituals and traditions within families, and leveraging whole life insurance for long-term wealth and legacy. In today's episode we will cover: Transition from managing a financial firm to pursuing a passion for educating others and for comedy. Importance of living a fulfilling life and finding purpose. The role of humor in enhancing learning and retention in finance. Concept of the "family bank" and its significance in wealth preservation. Overview of the Rockefeller method for maintaining family wealth across generations. Importance of storytelling and rituals in family legacy and values. Practical applications of financial strategies for seizing opportunities. Encouragement to focus on giving and creating value in relationships. For the chance to receive a free copy of one of Garrett's books see details below: The first 5 people to leave a podcast review on Apply or Spotify and email a screenshot will receive a copy of Killing Sacred Cows 2.0 Anyone who leaves a review of Killing Sacred Cows 2.0 on the internet and sends Garrett a DM or email with the screen and subject “Wesley Licensing” will receive 3 free audio book version of Garrett's other best selling works All transform learning series participants who enroll in the January 2025 class will receive a free copy of the book. Garrett.live Garrett's Instagram Garrett's Website Email: garrett@garrettgunderson.com We hope you enjoy this episode, and we would love to hear your feedback by having you leave a review. Have a question for us to answer on the podcast? Let us know here! If you're an advisor and want to further explore these or other topics, you can learn more at www.wesyounglive.com. Maybe you're interested in taking your own planning journey in a new direction, in that case we would love to have you join us in one of our coming Transform Learning Series.

This episode is a must-listen for anyone ready to ditch outdated financial advice and build a more aligned, purpose-driven approach to wealth.I sat down with Garrett Gunderson—author, speaker, and one of the most influential voices in rethinking money and investing. Garrett's work has deeply impacted both me and my husband, helping us step away from the noise of traditional financial models and instead lean into strategies that feel aligned with our values, purpose, and long-term vision.We talk about Garrett's roots, his early challenges with scarcity-based thinking, and what it looks like to lead your business and financial life from a place of clarity and confidence. One of the biggest game-changers? His concept of Investor DNA—a totally different way to look at investing based on who you are and how you're wired, not some cookie-cutter formula.We also dig into what it really means to invest in yourself, your team, and your strengths, and how leadership plays a key role in building sustainable wealth.In this episode, you'll hear about:

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Send us a textIn this powerful episode of The Own It Show, Justin Rothlinghofer sits down with New York Times bestselling author and financial disruptor Garrett Gunderson to explore the profound connection between mindset and wealth across all areas of life. Garrett shares his deeply personal journey from growing up in a scarcity-driven family where fear dominated financial decisions to experiencing a life-threatening health crisis that forced him to confront how stress and limiting beliefs were literally destroying his body. Through vulnerable storytelling, he reveals how operating from scarcity doesn't just limit our bank accounts—it infiltrates our relationships, health, and ability to serve others at the highest level.The conversation dives into the transformative shift from "playing to win" versus "win and play," where Garrett explains that when we're living our God-given purpose, we've already won because the victory is in the work itself, not some future outcome. Justin and Garrett explore practical frameworks for recognizing scarcity patterns, the power of speaking our hidden money stories out loud, and why you literally "can't shrink your way to wealth." This episode is essential listening for entrepreneurs and leaders who want to break free from limiting beliefs that keep them from stewarding their resources—financial, physical, and relational—with the abundance mindset required for true impact and legacy.1:47 - Guest Introduction4:12 - Scarcity vs. Abundance Definitions8:35 - Garrett's Family History & Money Trauma14:08 - The Nancy Conversation - Turning Point18:22 - 2023 Health Crisis Story23:41 - How Scarcity Shows Up (Relationships, Health, Career)28:15 - "Can't Shrink Your Way to Wealth" Philosophy33:29 - Vision vs. Goals Discussion38:03 - Son's Health Journey & Being Resourceful43:17 - Money Stories We Tell Ourselves48:52 - The Six D's Framework Discussion53:26 - "Play to Win" vs. "Win and Play" Philosophy=========================== Subscribe and Listen to the Own It Show HERE:➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer➡︎ Apple Podcasts:https://apple.co/3KCyN3j➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG=========================== Resources: ⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/⚡️BOOK: https://thepowerofownershipbook.com/=========================== Connect with Justin Roethlingshoefer on Soci=========================== Subscribe and Listen to the Own It Show HERE: ➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer➡︎ Apple Podcasts:https://apple.co/3KCyN3j➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG =========================== Resources: ⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/⚡️BOOK: https://thepowerofownershipbook.com/ =========================== Connect with Justin Roethlingshoefer on Social Media: ➡︎ linkedin.com/in/justin-roethlingshoefer➡︎https://www.instagram.com/justinroeth/?hl=en Own It Success is different so own your different!

Are you chasing wealth at the cost of what truly matters? In this episode, we uncover why most dads are getting it all wrong and how to redefine success in a way that brings real happiness.In Episode 178 of The Jason Khalipa Podcast, Jason Khalipa and Gabe Yanez sit down with Garrett Gunderson to explore why the relentless pursuit of money often comes with an unexpected price: strained relationships, missed opportunities, and a loss of purpose. Garrett shares his insights on building true wealth, one that prioritizes your values, your family, and your personal growth. Discover what it really means to provide for your loved ones, how to cultivate financial discipline, and why breaking free from outdated beliefs about money can transform your life.Ready to start living with purpose and aligning your actions with your goals? Take the first step by finding the perfect training plan for YOU. Take our quiz and download the Train Hard app here: https://th.fit/.DM https://www.instagram.com/garrettbgunderson/ to get a free health assessmentMoney Persona Quiz: https://garrettgunderson.com/quiz/Rockefeller Audiobook https://garrettgunderson.com/wwrdaudioCode: JKPODCAST for 50% off Lab Work at Blokes: https://blokes.co/jkpodcastNever let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube.Follow Jason: https://instagram.com/jasonkhalipa?igshid=MzRlODBiNWFlZA==Follow TRAIN HARD: https://www.instagram.com/trainhard.fit/?hl=enNever Zero Newsletter: https://www.th.fit/NCFIT Programming For Gym Owners: https://www.nc.fit/programmingPhilanthropy: https://avaskitchen.org/Chapters:0:00 My Son's Unique Education Journey & Lessons in Leadership1:45 Inspiring Your Kids: Passion, Money Skills, and Confidence5:08 What It Really Means to Provide: Marriage, Family & Purpose10:16 Money Personalities: Teamwork, Balance, and Communication15:16 Be the Role Model: Marriage, Parenting & Teaching Values19:48 Family Meetings: Building Bonds, Accountability & Growth24:12 Kids, Bank Accounts & The Truth About Cryptocurrency28:36 Save Big: Taxes, Interest & Smarter Insurance37:49 Investing 101: Find Your Strengths & Avoid Risky Mistakes42:08 Financial Health Made Simple: Actionable Tips to Win50:57 True Wealth: Family, Happiness & Breaking Old Money Beliefs57:12 Build a Legacy: Health, Values & Financial Leadership

What happens when you sit down with two brilliant friends to talk money, markets, and mindset? You get a raw, unfiltered conversation that challenges conventional thinking and rewires how you approach wealth and opportunity.In this episode, I'm joined by Garrett Gunderson and Brad Weimert for a wide-ranging roundtable on building wealth in today's fast-changing world. We dive into big topics—from AI's disruption of legal, banking, and finance, to why the smartest money is moving further away from Wall Street, to how top investors are getting early access to emerging tech and private deals. We also talk real estate, sharing personal stories on how to win deals—not just by offering more money, but by understanding seller psychology and waiting for the right moment.In this episode, you'll learn: 1.) How AI is Reshaping the Future of Education and WorkFrom publishing and teaching to legal and finance, discover where AI is replacing humans—and where it's not.2.) Why the Smartest Investors Are Going All-In on Private MarketsLearn how the ultra-wealthy vet early-stage companies and why public markets are no longer the best path to wealth.3.) The Secret to Winning Real Estate Deals in Any MarketIt's not always about price—see how relationships, timing, and seller psychology can unlock the best opportunities.Show Notes: LifestyleInvestor.com/241Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if true wealth isn't what you accumulate, but what you let go of?Garrett Gunderson, author, comedian, and financial philosopher, opens up like never before. From rewriting bestsellers to walking away from seven-figure contracts, he shares how shedding ego, redefining failure, and choosing authenticity over appearances transformed his life and legacy. This is a conversation about more than money. It's about purpose, presence, and building a life that feels as rich as it looks.Expect laughs, hard truths, and practical wisdom that challenges everything you thought you knew about success. Tune in to hear how you can stop playing not to lose, and start living fully on your terms.Connect with Garrett Gundersonhttps://www.instagram.com/garrettbgundersonhttps://www.linkedin.com/in/garrett-gunderson-651359b3/.

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What if everything you've been told about retirement and budgeting is wrong? In this bold and hilarious conversation, Dr. Lauryn sits down with best-selling author and financial disruptor Garrett Gunderson to rethink everything from 401ks to scarcity-based money mindsets. Garrett shares his journey from a coal mining lineage to redefining wealth, and breaks down why so many financial “truths” are actually traps designed to keep you disempowered.They dive into why traditional retirement plans fall short, how budgeting often creates more stress than freedom, and what it really means to become financially independent in today's world. You'll learn Garrett's framework for building wealth in 3–7 years, how to use whole life insurance strategically, and how to align your financial strategy with your personality. This episode is a masterclass in thinking differently, investing smarter, and living more abundantly.Key Takeaways:Traditional retirement plans are broken. Garrett explains how 401ks were designed to benefit institutions more than individuals and why most retirement strategies are based on outdated, flawed assumptions.Budgeting isn't the answer—mindful cash management is. Instead of restrictive budgets, Garrett promotes a system where you automatically save, plug financial leaks, and spend intentionally.Build wealth by expanding your means, not shrinking them. Garrett outlines how to create financial independence by focusing on cash flow, investing in yourself, and picking the right asset class based on your strengths.Whole life insurance can be a powerful savings vehicle. When structured properly, it's a safe, tax-advantaged alternative to bonds with long-term benefits and liquidity.Guest Bio:Garrett Gunderson is a financial educator, entrepreneur, and best-selling author of Killing Sacred Cows and What Would the Rockefellers Do?. With a mission to expose the myths that keep people stuck financially, he helps entrepreneurs achieve true financial independence through cash flow strategies, mindful money management, and value-aligned investing. He is also the creator of the program Multiplier and the star of the Amazon Prime comedy special The American Ream.DM Garrett on Instagram with Lauryn or the podcast's name and he will send you his audiobook, What Would the Rockefellers Do?, for free!Follow Garrett: Instagram | LinkedIn | WebsiteWatch Garrett's comedy special on Amazon Prime: The American ReamResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X |

Want to talk real wealth—not just vanity metrics? That's what we do every week inside Legacy Boardroom. Join the mastermind → https://legacyboardroom.com Most entrepreneurs look rich… but they're quietly drowning. In this episode, I sit down with Garrett Gunderson—author, investor, and legacy wealth expert—to talk about why so many business owners are broke, burned out, or trapped chasing more. Garrett goes deep on redefining success, keeping more of what you earn, and living a life that actually feels free. We cover taxes (spoiler: you're overpaying), cash flow, purpose, and how to escape the hustle trap before it's too late. This isn't another “how to 10x your income” chat. It's about why you're building wealth—and how to actually enjoy it along the way. What you'll hear: - The truth about millionaire status in 2025 - Why most entrepreneurs overpay on taxes (and how to stop) - The trap of financial “scarcity mode” - How Garrett shifted from hustle to purpose - What real wealth looks and feels like - Leaving a legacy your kids don't resent Ready to go deeper with a community of real investors? Apply to Legacy Boardroom → https://legacyboardroom.com //CONNECT WITH GARRETT IG: @garrettbgunderson YouTube:  ⁨@GarrettGundersonTV⁩ Website: garrettgunderson.com #GarrettGunderson #Entrepreneurship #TaxStrategy #RealWealth #LegacyWealth #FinancialFreedom #BusinessMindset #TimBratz #LegacyBoardroom #MoneyMistakes #EntrepreneurLife //DOWNLOAD OUR FREE DEAL CALCULATOR https://legacywealthholdings.com/deal-calculator-download-youtube/ //CONNECT WITH TIM linktree.com/timbratz //ABOUT ME Tim Bratz is the Founder & CEO of Legacy Wealth Holdings, a leading real estate investment company. He focuses on vision-casting, marketing, & supporting his team of “A” players. He has built his company on integrity (doing what he said he was going to do), fairness (doing the right thing), & transparency (honesty is always the best policy). Tim has dedicated his professional life to studying wealth-building & personal finance. Working in real estate, Tim has learned how to create a passive income that allows him to live the lifestyle of his choice. His goal is to educate & empower others to become financially free through entrepreneurship & real estate investments. https://legacywealthholdings.com SUBSCRIBE NOW so you don't miss a single video! https://www.youtube.com/legacywealth

On today's Finance Friday episode, finance expert and author Garrett Gunderson encourages you to give freely while also being open to receiving from those who wish to give to you.Source: FHC Financial Conference - Session 1 - Garrett GundersonHosted by Sean CroxtonFollow me on Instagram

In this episode, Garrett Gunderson and I dive deep into the real meaning of wealth, success, and freedom—from generational trauma to family legacy, to the mindset shifts required to sustain absolute abundance.Golden Nuggets:[00:04:12] The Truth About Taxes[00:10:45] What the Wealthy Know: True wealth isn't about saving more, it's about investing in yourself, your relationships, and leveraging time, money, and ability.[00:12:34] Presence Over Profit: More money isn't the answer to fulfillment. [00:18:15] Building a Purpose-Led Business[00:21:30] Three Big Mistakes Entrepreneurs Make: From prioritizing goals over people, to trying to do it all alone, to chasing money without personal growth[00:24:43] Trusts 101: Why setting up a trust is essential, how the wealthy protect their assets, and how you can start no matter where you're at.[00:29:25] Money, God & OnenessWealth isn't just about money—it's about alignment. It's about reclaiming your time, energy, connection to purpose, and designing a life that matches your deepest values. In this episode, Garrett Gunderson pulls back the curtain on how to truly live richly, inside and out.Featured Resources: Follow Garrett on Instagram: @garrettbgundersonFollow me on Instagram: instagram.com/prestonsmiles Check Out Spiritual Millionaire Academy: https://book.prestonsmiles.com/academy

If you're an entrepreneur (or want to be), you can't afford to keep posting and ghosting. You need to build a brand, grow a tribe, and make your message move people.And guess what? That all starts with you—your authenticity, your story, and how you show up online.I just got back from an EPIC private mastermind at my homie Garrett Gunderson's house in Salt Lake City— the New York Times bestselling author and founder of Wealth Factory. And let me tell ya, the viral secrets these powerhouse entrepreneurs dropped were pure gold.We laid it all out—from building real wealth to telling the truth online to making your content go viral (without a big team or big budget).So here's the download—straight from my mastermind notes—to help YOU Happy Hustle smarter, not harder.Segment 1: “Wealth Starts From Within” – Garrett GundersonLet's get real—wealth isn't just about stacking Benjamins.Garrett dropped this truth bomb: “Grow yourself before you grow your wealth.”So many entrepreneurs skip the meaning for the money. They chase outcomes, but forget the process. Garrett's concept?Life design is the foundation of sustainable wealth.Here's what hit home:Build your Human Life Value. Want more money? Add more value.Money is a reason, not the reason. Let that sink in.Design a meaningful life before you build your business model.Journal prompt: What does true wealth mean to YOU? (Seriously—try this.)Happy Hustle Hack:Don't build a business that drains your soul. Focus on impact, alignment, and fulfillment FIRST. That's the real flex. Segment 2: “Tell the Truth, Build the Tribe” – Sean WhalenIf you've seen Lions Not Sheep, you know Sean doesn't hold back.His strategy? Keep it 100% real.When I asked him, “How do you know what to share?”, he looked at me and said, “Everything.” Here's what I took away:Authenticity attracts. Share your scars and your journey.You'll be judged anyway, so share what's TRUE.Real > Polished. Activated energy > high production.Be polarizing. You're not pizza—you don't need to please everyone.Sean built a multimillion-dollar brand just speaking into his iPhone. No camera crew. No fancy edits. Just TRUTH.Over 1M garments sold, billions of views, and 51k+ coaching clients.Happy Hustle Hack:Challenge yourself—30 days of radical truth-telling on social. Reels, long-form posts, whatever. Build that trust. That's what creates traction.Segment 3: “Make a Movement, Not Just a Post” – Warren PhillipsWarren aka the Non-Toxic Dad is on a mission—literally. He's got 880k followers in 2 years, but it's not because of trends.It's because he's real, consistent, and deeply connected to his why.He shares 3 times a day, 6 days a week. But he didn't start there. He began with 3 posts a week. Progress, not perfection.Here's the sauce:Authenticity + Consistency = The Algorithm's Best Friend.First 5 seconds matter. Hook hard.Be relational, not transactional.Talk about what you LOVE. Share your quirks.Track your metrics, tweak what's not working.Educate. Entertain. Empower. (The 3 E's of content that hits.) Happy Hustle Hack:Batch your content. Plan on Sundays. Use your quirks, not just scripts. And remember: A thousand true fans can make you millions. As someone who's built the Happy Hustle movement—anti-grind, pro-life balance—I'm here to say:Stop trying to fit in. Start standing out by showing up as YOU.Whether it's podcasting, content creation, or just telling your story, your vibe will attract your tribe.Bonus tips from the mastermind:Humor increases memory retention by 3x. (Use it!)Text-message style headlines get clicks.Sell privately, give value publicly.One idea per video.Your content is your 2025 business card. Make it soulful, smart, and you.Entrepreneurship in 2025 isn't about chasing trends.It's about leading movements, being unapologetically YOU, and using social media to serve—not just sell.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. 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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. It's May 2025. Crazy things are happening in the political sphere, and markets are incredibly volatile.  Is now the right time to buy assets or sit tight and wait?  In this episode of Beyond A Million, Brad sits down with Justin Donald and Garrett Gunderson to explore smart investing strategies, the role of AI, risk management, and how to align wealth with lifestyle. Justin Donald is a seasoned investor, entrepreneur, and author. He specializes in low-risk, high-reward cash flow investments, simplifying complex financial strategies, and structuring deals that create long-term passive income. Garrett Gunderson is an author, speaker, and financial advocate who helps you make, keep, and grow your money—while enjoying life along the way. This isn't just another finance convo—it's a roadmap for investing smarter and living better. Tune in!  — Key Takeaways: 00:00:00 Intro 00:01:16 The Lifestyle Investor and writing books 00:08:08 Aggressive investing vs. sitting in cash 00:14:49 AI and the future of education  00:27:12 Health and lifestyle  00:35:52 Cutting-edge investment opportunities  00:38:12 Where to put your money?  00:52:07 Investing strategies and risk management 01:12:16 Outro — Additional Resources:

If you're grinding through life just to someday 'retire,' you're doing it wrong.Today, I'm talking with Garrett Gunderson—a best-selling author, speaker, and financial disruptor—about what it really takes to build freedom now, not 30 years down the road.Garrett's helped thousands of entrepreneurs grow their wealth without sacrificing their lifestyle. He's trained top financial professionals, revived the timeless wealth principles of the Rockefellers, and developed practical frameworks that simplify the money game—so you can build wealth on your terms.In this episode, we break down what Garrett calls The Trifecta—a proven system for becoming financially fit, reaching true independence, and unlocking a level of freedom that's only possible when you change the way you think, not just the way you invest.In this episode, you'll learn: ✅ How to use whole life insurance, trusts, and asset protection to build generational wealth like the Rockefellers.✅ Why true financial independence starts in your mind—not your bank account.✅ Garrett's Trifecta Framework for building wealth, protecting assets, and creating true freedom.Show Notes: LifestyleInvestor.com/234Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most people think wealth is all about stacking cash, growing a fat bank account, and hitting that magical "financial freedom" number. But what if I told you that wealth is so much more than just dollars and cents? What if real wealth isn't about how much money you have, but how much value you create, how much purpose you live with, and how much freedom you truly experience?In this episode of The Happy Hustle Podcast, I'm sharing the presentation from our recent Montana Mastermind Epic Skiing Adventure presented by my bro, Garrett Gunderson—New York Times bestselling author, financial expert, and straight-up legend. He break down what true financial freedom looks like. We dive deep into cash flow strategies, tax-saving hacks, and how to redefine wealth so you can live a life of purpose and abundance.If you're tired of chasing money and ready to build real wealth, keep reading. This one's a game-changer.For decades, we've been sold the idea that wealth = net worth. Build up your 401(k), invest in stocks, buy a house, work 40+ years, and maybe retire comfortably.Garrett lays it down straight: The key to financial independence isn't in hoarding money, it's in understanding how to make it work for you. And that starts with changing how you think about wealth.He also explains that true wealth has five key components:1️⃣ Money (But Not in the Way You Think)Money is important—let's not pretend it's not. But instead of focusing on "more money," the real flex is creating cash flow so you have money working for you, not the other way around.

Do you know the biggest hidden drain on your wealth? It's not bad investments, risky business moves, or even extravagant spending. It's tipping the government—paying more taxes than you actually owe.And that's just one of the four silent killers of efficiency that are quietly eating away at your financial future.I recently had the privilege of hosting an epic Montana Mastermind Skiing Adventure, where 25 high-level entrepreneurs came together to mastermind, ski, and talk shop. One of our guest speakers was my brother from another mother, the legendary Garrett Gunderson—New York Times bestselling author, wealth strategist, and straight-up financial genius.Garrett dropped some serious knowledge on the Four I's of Efficiency, a framework he shares with his millionaire and billionaire clients. And I'm about to break it down for you—so buckle up, take notes, and let's make sure you keep more of what you earn.These four areas are where most entrepreneurs unknowingly lose thousands (or even millions) of dollars over their lifetime. Fix these, and you'll be on your way to financial freedom.IRS – Stop Tipping the GovernmentThe IRS is the number one silent wealth killer. Taxes are likely your biggest business expense, yet most entrepreneurs don't have a solid tax strategy in place. If you're just handing over whatever your CPA tells you to pay, you're probably leaving a ton of money on the table.How to fix it:Be proactive, not reactive. Most CPAs are just paper pushers—they file your taxes but don't actively strategize for you. Work with a tax planner who can help minimize what you owe.Optimize your business structure. Whether you're an LLC, S-Corp, or C-Corp, your choice of entity can save (or cost) you thousands every year.Maximize deductions. Home office, travel, business meals, health insurance—if it's a legitimate business expense, make sure it's written off.Leverage advanced tax strategies. Cost segregation on real estate, R&D credits, retirement plans—these aren't just for big corporations. They're for you, too!Happy Hustle Takeaway: The tax code is designed to benefit entrepreneurs. Learn the rules, play the game, and keep more of your hard-earned money—ethically, of course.Interest – The Hidden Cost of BorrowingDebt is sneaky. It's not just about what you borrow—it's about how much interest is quietly stacking up against you.How to fix it:Know your rates. If you've got debt above 8% interest, that's a red flag. Credit card debt at 20%+? That's straight-up robbery.Refinance smart. If rates drop or your credit improves, renegotiate your mortgage, car loan, or business debt.Pay off high-interest debt first. Prioritize the most expensive debts and get rid of them ASAP.Use low-interest business credit instead of personal credit. Protect your personal score and leverage better financing options.Happy Hustle Takeaway: Every dollar wasted on interest is a dollar you could be using to fund your dream life, travel, or invest in your next big idea.Investment Fees – The Silent Wealth DrainCompounding fees can quietly eat away at your investment returns over time. Even a "small" 1% management fee can cost you hundreds of thousands of dollars over decades.How to fix it:Audit your investment accounts. Check your 401(k), IRAs, brokerage accounts—what are you actually paying in fees?Shift to low-fee funds. Index funds and ETFs usually have lower fees than mutual funds.Work with fee-only advisors. Avoid financial "advisors" who earn commissions from selling you products. Pay for advice, not someone's hidden agenda.Happy Hustle Takeaway: Compound interest can make you rich, but compound fees can keep you broke. Know what you're paying and eliminate unnecessary costs.Insurance – Protect Yourself Without OverpayingInsurance is crucial, but overpaying for coverage you don't need is just as bad as not having enough coverage.How to fix it:Conduct an annual insurance audit. Prices change, and so do your needs. Make sure your coverage is still the best fit.Insure for the catastrophic. Cover the big stuff—like life-altering events—not minor expenses.Raise your deductibles. This can significantly lower your premiums.Eliminate redundant coverage. Make sure you're not paying for overlapping policies.Happy Hustle Takeaway: Insurance is peace of mind, but it shouldn't drain your bank account. Be strategic and only pay for what truly matters.By optimizing these four areas, you'll not only stop the leaks but also create a stronger financial foundation for yourself and your business.If you want to dive deeper into these strategies, don't miss this episode. Trust me, this knowledge is worth thousands—probably more—so tune in and start Happy Hustlin your way to financial freedom!Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! 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Is your money mindset holding you back? In this thought-provoking episode, Garrett Gunderson joins Russ and Joey to discuss the psychology of wealth. Learn how to recognize your money persona, shift from scarcity to abundance, and align your Investor DNA with opportunities that truly fit you. Garrett reveals the hidden habits keeping people stuck and shares a powerful framework for achieving financial freedom through passive income. If you're ready to break free from limiting beliefs and start making money work for you, this episode is a must-listen!Top three things you will learn: -Understanding your money persona-How to move from scarcity to abundance-Investing with confidenceAbout Our Guest:Garrett Gunderson is known as a “financial genius” in entrepreneurial circles, but he wasn't born with a silver spoon. His blue-collar roots make him passionate about helping entrepreneurs achieve economic independence.Garrett comes from a 4th generation coal mining family, raised in rural Utah. His great-grandfather left San Giovanni, Italy in 1913 to escape government corruption and excessive taxation. He came to America and was separated from his family for 7 years, living in a tent so he could build a better life for his family.Today, people know Garrett as the long-haired, bearded money guy–the financial disruptor, author, and speaker who teaches people about the money myths that rob them of their financial future. His mission is to help people live their richest lives.Connect with Garrett Gunderson:-Website - https://wealthwithoutwallstreet.com/garrettFree IBCA or Financial Freedom Discovery Calls:-https://wealthwithoutwallstreet.com/freecallThe Art of Passive Income Podcast:-https://www.youtube.com/playlist?list=PLgqpzGRlkzzF9aYUSs96e5GQmL6hRzg6TBook: The Hands-Off Investor By Brian Burke:-https://store.biggerpockets.com/products/the-hands-off-investor?srsltid=AfmBOooHdgHv-58NZUPfhVMRtEuIm4HXCWYo0llIGw80bXOLQAd_rtakTurn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookJoin Our Next Inner Circle Live Event:-https://www.wealthwithoutwallstreet.com/live-Promo Code: PODCASTIBC Webinar:-https://wealthwithoutwallstreet.com/ibcApply to Join the Passive Income Mastermind:-https://wealthwithoutwallstreet.com/wwws-passive-income-mastermindJoin the Community:

Wellness + Wisdom | Episode 713 What if everything you've been taught about money is actually keeping you broke? Garrett Gunderson, Multimillion Entrepreneur, joins Josh Trent on the Wellness + Wisdom Podcast, episode 713, to challenge the myths around budgeting, hustle culture, and “safe jobs.” In this eye-opening conversation, Garrett unpacks why money follows value, how technology can create better opportunities, and why genuine wealth starts with loving yourself—proving once and for all that the greatest investment you can make is in yourself and your own healing. "Scarcity is the greatest destroyer of wealth. It comes from a place of limitation and lack, and it gets perpetuated because people are taught to budget and budgeting is reductionist thinking and a finite game." - Garrett Gunderson Join The Multiplier Community The Multiplier Community is an invite-only community for producers that supports you in living your richest life. Created by Garrett Gunderson, it is part of his mission to help entrepreneurs achieve financial independence by focusing on cash flow, clarity, and aligning financial strategies with personal values. Gunderson's methods prioritize aligning investments and business decisions with one's unique strengths and values, fostering sustainable financial freedom. His overall philosophy includes integrating mental, physical, and social well-being with financial strategies to create a comprehensive sense of prosperity. It is an invite-only community with standards of commitment and value creation. Join today In This Episode, Garrett Gunderson Uncovers: [01:10] How to Create Wealth Garrett Gunderson Why scarcity is the greatest destroyer of wealth. How most people are stuck in the consumer mindset. Why money follows value. What Would the Rockefellers Do? by Garrett Gunderson + Michael Isom How transactions make us wealthier. Why generational trauma and epigenetics influence our relationship to money. Killing Sacred Cows by Garret Gunderson + Stephen Palmer [07:25] Continue to Work on Yourself Why focusing on our health gives us greater value as a creator. How the gap between growing ourselves and growing money is the risk. Why we should create a life we don't want to retire from. Why value is a feeling. [11:25] The Money Mindset We need to value ourselves if we want to be more valuable. How our conditionings limit our capacity for wealth. Why wealth gets trapped in receiving. How doing things on our own creates scarcity. [14:40] How Can Money Be Love? Why money problems are mental problems. How lower-level emotions keep us trapped. Why relationships and ideas are what creates money. How childhood wounds keep us stuck in victimhood. [18:35] You Don't Need to Sacrifice Anything to Get Wealthy Why the sacrifice mindset is rooted in culture and it's a false belief system. How the language of poverty keeps us poor. Why our dreams don't require sacrifice. The importance of building a life where we continue to grow. [22:35] The 4 Types of Expenses Why we need to redefine the meaning of the word "expense." How our quality of life is a part of our investment. The four types of expenses. Why budgeting is not the answer to getting rich. [26:10] Is Technology Going to Steal Your Job? Why people believed the printing press would take everyone's job. What makes people think they can't have a better job. Why technology gives us more space to do more interesting work. [29:00] The Frequency of Pride Why people get stuck in the frequency of pride. No amount of effort can compensate for bad philosophy. When we don't like the work we do, it will create a hateful relationship with ourselves. Why having a "safe job" doesn't provide true safety. How we can move from force to flow. Why our vision determines our value. How Garrett's entrepreneurship changed his family. [37:15] Don't Be Driven By Greed How Garrett started creating business when he was very young. Why everyone has their own investor DNA. How he was driven by greed and naivety. Why he didn't love what was doing when he started making money. How the lack of vision made Garrett make bad business decisions. [46:25] The Value Index Why shortcuts often end up being a detour. How reaching our financial goals won't bring us more peace. Why we need to stop thinking about ourselves and start thinking about what we can do for others. The definition of wealth. Why we should celebrate the wins and not focus on the losses. Click (2006) [53:05] Take Care of Your Mental Capital Multiplier Program Why seeing each other as one is the key ingredient. How the means don't justify the end. Why compliments come from abundance. What wounds make other people bring us down or criticize us. [58:30] Free Will VS Free Market Why people vilify rich people. How taking responsibility is the key to wealth. What prevents us from having a free market. Why purpose comes from free will. Where Josh's money wound came from. [01:03:40] Heal Your Old Wounds When we label someone, we're trying to validate the label we put on them. How MDMA somatic sessions have been helping Garrett release trapped emotions. Why his childhood trauma impacted his beliefs about himself. [01:08:15] What Does It Take to Start Healing? Why self-love is the foundation of all relationships. JV Crum The Body Keeps The Score by Bessel van der Kolk How a dream got him to heal his deepest wounds. Why we don't need money to start healing. The Town (2010) [01:15:40] How to Make More Money + Keep Them MissingMoney.com The 3 layers of our money story. How to start investing money. Why most entrepreneurs overpay on taxes. How to restructure our mortgage and credit. Why risk is in the investor and not the investment. [01:25:35] Indoctrinations Keep You Poor Why we need to keep the money flowing. Dave Ramsey How paying off a mortgage might make us lose money. Why we can't let society define the meaning of wealth. How Garrett started educating people about the truth. Why financial freedom is a state of being. Leave Wellness + Wisdom a Review on Apple Podcasts Power Quotes From The Show Do You Have a Money Problem? "It doesn't take money to make money, it takes relationships and ideas. It takes value and exchange. So if you think you have a money problem, it's not really a money problem. It's a mental capital problem, which means ideas, knowledge, wisdom, insights, strategies, and tools." - Garrett Gunderson Value Creation "Money is a byproduct of value creation. Value creation means that we've served someone, we've solved the problem, we've added value in their life. Vision is what determines value. And if we have a limited vision, we're going to limit our value." - Garrett Gunderson Take Responsibility for Your Actions "Responsibility is the key reason why people don't have wealth. You have to be responsible for your actions and reactions. You have to be responsible your next thing that you do, and even for your mindset. And if you don't take responsibility, you can't have prosperity because one doesn't exist without the other." - Garrett Gunderson Links From Today's Show  Garrett Gunderson What Would the Rockefellers Do? by Garrett Gunderson + Michael Isom Killing Sacred Cows by Garret Gunderson + Stephen Palmer Click (2006) Multiplier Program JV Crum The Body Keeps The Score by Bessel van der Kolk The Town (2010) MissingMoney.com Dave Ramsey   Josh's Trusted Products | Up To 40% Off Shop All Products Biohacking⁠ MANNA Vitality - Save 20% with code JOSH20 HigherDOSE - 15% off with the code JOSH15 PLUNGE - $150 off with discount code WELLNESSFORCE Pulsetto - Save 20% with code "JOSH" SaunaSpace - 10% off with discount code JOSH10 Ultrahuman Ring Air - 10% off with code JOSH Wellness Test Kits Choose Joi - Save 50% on all Lab Tests with JOSH Blokes - Save 50% on all Lab Tests with JOSH FertilityWize Test by Clockwize - Save 10% with code JOSH Tiny Health Gut Tests - $20 off with discount code JOSH20 VIVOO Health Tests - Save 30% off with code JOSH SiPhox Health Blood Test - Save 15% off with code JOSH Nutrition + Gut Health Organifi - 20% off with discount code WELLNESSFORCE SEED Synbiotic - 25% off with the code 25JOSHTRENT

Click here to watch the video version. In this episode of "From Busy to Rich," hosts Wes Young and Justin Lakin welcome Garrett Gunderson, a bestselling author, financial expert, and comedian. Garrett shares his journey from running a successful financial firm to blending comedy with financial education. They highlight the importance of living a fulfilling life, holistic financial planning, and the concept of a "family bank" inspired by the Rockefeller method. Garrett emphasizes the value of giving before asking for help, creating rituals and traditions within families, and leveraging whole life insurance for long-term wealth and legacy. In today's episode we will cover: Transition from managing a financial firm to pursuing a passion for educating others and for comedy. Importance of living a fulfilling life and finding purpose. The role of humor in enhancing learning and retention in finance. Concept of the "family bank" and its significance in wealth preservation. Overview of the Rockefeller method for maintaining family wealth across generations. Importance of storytelling and rituals in family legacy and values. Practical applications of financial strategies for seizing opportunities. Encouragement to focus on giving and creating value in relationships. For the chance to receive a free copy of one of Garrett's books see details below: The first 5 people to leave a podcast review on Apply or Spotify and email a screenshot to info@wesyounglive.com will receive a copy of Killing Sacred Cows 2.0 Anyone who leaves a review of Killing Sacred Cows 2.0 on the internet and sends Garrett a DM or email with the screen and subject “Wesley Licensing” will receive 3 free audio book version of Garrett's other bestselling works All transform learning series participants who enroll in the January 2025 class will receive a free copy of the book. Garrett.live Garrett's Instagram Garrett's Website Email: garrett@garrettgunderson.com We hope you enjoy this episode, and we would love to hear your feedback by having you leave a review. Have a question for us to answer on the podcast? Let us know here! If you're an advisor and want to further explore these or other topics, you can learn more at www.wesyounglive.com. Maybe you're interested in taking your own planning journey in a new direction, in that case we would love to have you join us in one of our coming Transform Learning Series.

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In today's episode, Garrett Gunderson joins us to share valuable insights on overcoming scarcity and navigating with a different mindset. He explores the connection between money and relationships, emphasizing the importance of adopting the right approach to finances. Shifting your mindset is crucial to making this transformation. What most men prioritize is getting paid and getting laid. In today's episode, audiences gain valuable perspectives on both. Let's listen in! Connect with Garrett Gunderson at Instagram: @garrettbgunderson garrettgunderson.com

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SummaryIn this conversation, Garrett Gunderson shares his extensive journey in the financial services industry, discussing his early experiences, the evolution of his career, and the importance of understanding financial strategies. He emphasizes the significance of navigating financial noise, the concept of fractional family offices, and the value of creating cash flow through intellectual property. Garrett also provides practical advice for new business owners on managing their finances and building wealth effectively. In this conversation, Garrett discusses the strategic use of intellectual property in marketing and customer service, the importance of whole life insurance as a financial tool, and the challenges of ensuring adequate life insurance coverage in modern society. He emphasizes the need for financial education and the role of asset allocation in wealth management.Chapters00:00 Introduction to Garrett Gunderson03:07 Garrett's Journey in Financial Services05:50 Navigating Financial Noise and Conviction08:56 The Concept of Fractional Family Offices12:02 Running a Personal Family Office14:50 Advice for New Business Owners18:09 Creating Cashflow through Intellectual Property22:42 Leveraging Intellectual Property for Growth24:56 Navigating Intellectual Property Challenges28:02 The Case for Whole Life Insurance37:02 The Importance of Life Insurance in Modern Society41:49 Asset Allocation and Financial StrategyListeners can connect with Garrett Gunderson or follow his work through:Instagram: @GarrettBGunderson – where they can send him a DM for a copy of his book. Just mention “Antonio” and specify the title they'd like (e.g., Money Unmasked, What Would the Rockefellers Do?, Killing Sacred Cows).Wealth Factory: Wealth Factory – Garrett's platform for financial resources and educational content.Garrett's books, such as What Would the Rockefellers Do?, Killing Sacred Cows, and Money Unmasked, can be found on Amazon, Wealth Factory's website, or by connecting with him directly through social media.

In this episode, I'm excited to sit down with Garrett Gunderson, a financial expert and Wall Street Journal bestselling author of Killing Sacred Cows. Garrett is a unique voice in finance, blending humor and innovative strategies to help people create lasting wealth. We discuss his producer paradigm, which empowers individuals to create more value and take control of their financial future. Garrett's philosophy challenges conventional wisdom and offers a fresh perspective on building wealth and living a life of abundance. What You'll Learn: The difference between a consumer mindset and a producer mindset and why it matters. How to overcome deep-seated financial fears that hold you back from wealth and success. The three types of financial lies we tell ourselves and how to break free from them. Why financial independence isn't just about numbers—it's about mindset and daily choices. How to build a life you don't want to retire from and achieve true financial freedom. The importance of finding a co-creator, eliminating escapism, and delegating roles, not tasks, to scale your success. Resources Mentioned: Killing Sacred Cows by Garrett Gunderson What Would the Rockefellers Do? by Garrett Gunderson Garrett Gunderson's Website Connect with Garrett Gunderson on Instagram Favorite Quotes from the Show: “Financial freedom is when money is no longer the primary reason or excuse for doing or not doing something. It's a consideration, just not the consideration.” “Wealth is a byproduct of a life well lived. It's not just about accumulating money; it's about creating value, enjoying life, and making an impact.” “Ask yourself: What would it take to afford this? How can I be more resourceful? This mindset opens up possibilities, while saying ‘I can't afford it' shuts your brain down.” Stay Connected I hope you enjoyed this conversation with Garrett Gunderson. For more inspiring interviews and transformative conversations, be sure to subscribe to my podcast and stay connected on social media: YouTube LinkedIn Facebook Instagram Twitter And if you enjoyed this episode, please share it with friends and family and leave us a review. Until next time, keep living your best life and let the love flow!

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Are you stuck at 7 figures and wondering how to break through? In this episode of Beyond A Million, Brad sits down with the entrepreneur, financial educator, author, and speaker, Garrett Gunderson.  Known for his unconventional approach to personal finance and wealth management, Garrett reveals the mental and strategic changes necessary to unlock the next level of growth. He also talks about the importance of building a strong team and explains how the election of Donald Trump or Kamala Harris will affect your tax liabilities and business. If you feel you've hit a wall in your growth, this episode is for you! Tune in.  — Key Takeaways: 00:00:00 Intro  00:01:11 Entrepreneurial mindset and team building 00:08:13 The moment of transition  00:16:02 Garrett's entrepreneurial journey 00:31:56 Tax and corporate attorneys  00:37:03 Personal development and mindset  00:44:16 Alternative therapies  00:51:22 How your mindset impacts your money  01:06:43 Financial advisors and strippers  01:11:37 Who's worse for taxes? Donald Trump or Kamala? 01:21:13 Dumbest thing Garrett ever did  01:23:42 Outro  — Additional Resources:

My guest in this episode is Chris Miles. Chris is “Cash Flow Expert,” and is a leading authority on how to quickly create cash flow and lasting wealth for thousands of his clients, entrepreneurs, and others internationally! He has been featured in US News, CNN Money, Bankrate.com, and has a high reputation for getting his clients life-altering financial results in his company, Money Ripples. After working as a traditional financial advisor and stock coach for several years, Chris came to a stark realization that the financial advising industry was not showing anyone how to quickly and safely become financially prosperous today. After leaving that industry, Chris was able to retire when he was 28, and has since worked to teach his effective, unique strategies, for companies like Freedom Fast Track and Garrett Gunderson, and now Money Ripples, while exposing the popular myths around money that have kept so many from enjoying financial freedom and peace of mind. Chris consistently practices and teaches small business owners how to do what no other financial advisers can or will – achieve financial prosperity, now and in the future, spending time doing what they love most. Links: Money Ripples https://moneyripples.com/ Subscribe To Our Weekly Newsletter: The Wealth Dojo: https://subscribe.wealthdojo.ai/ Download all the Niches Trilogy Books: The 21 Best Cashflow Niches Digital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-best-cashflow-niches-book⁠⁠ Audio: ⁠https://podcasters.spotify.com/pod/show/21-best-cashflow-niches⁠ The 21 Most Unique Cashflow Niches Digital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-most-unique-cashflow-niches⁠⁠ Audio: ⁠https://podcasters.spotify.com/pod/show/21-most-unique-niches⁠ The 21 Best Cash Growth Niches Digital: ⁠https://www.cashflowninjaprograms.com/the-21-best-cash-growth-niches⁠⁠ Audio: ⁠https://podcasters.spotify.com/pod/show/21-cash-growth-niches The 21 Next Level Cashflow Niches Digital: https://www.cashflowninjaprograms.com/the-21-next-level-cashflow-niches-book-free-download Audio: https://podcasters.spotify.com/pod/show/the-21-next-level-niches Listen To Cashflow Ninja Podcasts: Cashflow Ninja ⁠https://podcasters.spotify.com/pod/show/cashflowninja⁠ Cashflow Investing Secrets ⁠https://podcasters.spotify.com/pod/show/cashflowinvestingsecrets⁠ Cashflow Ninja Banking ⁠https://podcasters.spotify.com/pod/show/cashflow-ninja-banking⁠ Connect With Us: Website: http://cashflowninja.com Podcast: http://resetinvestingsecrets.com Podcast: http://cashflowinvestingsecrets.com Podcast: http://cashflowninjabanking.com Substack: https://mclaubscher.substack.com/ Amazon Audible: https://a.co/d/1xfM1Vx Amazon Audible: https://a.co/d/aGzudX0 Facebook: https://www.facebook.com/cashflowninja/ Twitter: https://twitter.com/mclaubscher Instagram: https://www.instagram.com/thecashflowninja/ TikTok: https://www.tiktok.com/@cashflowninja Linkedin: https://www.linkedin.com/in/mclaubscher/ Gab: https://gab.com/cashflowninja Youtube: http://www.youtube.com/c/Cashflowninja Rumble: https://rumble.com/c/c-329875

In this episode of The Wealthy Practitioner Podcast, Steph welcomes financial visionary Garrett Gunderson for a transformative conversation about wealth creation and abundance mindset. From Garrett's journey as a teenage entrepreneur to becoming a renowned money expert, they explore how shifting perspectives can ignite financial success. Garrett tackles the challenges of overcoming scarcity thinking, the importance of maintaining a personal economy, and reconnecting with your true financial purpose. Garrett delivers straight talk on breaking through money barriers, aligning financial visions with life goals, and taking radical responsibility for your wealth growth. This episode is a must-listen for practitioners seeking to balance their personal lives, enhance their business finances, and rediscover their professional and monetary spark. 00:00 Welcome to the Wealthy Practitioner Podcast 02:15 Garrett's Journey from Coal Miner's Son to Financial Expert 04:30 Debunking the Biggest Money Myth of 2024 07:45 Creating Wealth in Uncertain Economic Times 11:20 Aligning Money Mindsets in Relationships 15:30 Insights from "Money Unmasked": A 7-Year Labor of Love 18:45 Understanding Your Money Psychology 22:30 The Counterintuitive Approach to Improving Quality of Life 26:15 Wrapping Up and Connecting with Garrett Join our facebook group here https://www.facebook.com/share/g/cTAp8hHt8gkbBGX5/?mibextid=K35XfP Follow my youtube channel: https://www.youtube.com/@stephaniewigner

Firebrand speaker and author of “Killing Sacred Cows”, Garrett Gunderson, joins us to discuss wealth mindset and value creation. Also, Keith touches on the impact of falling interest rates on various loans and the economy noting that lower rates can benefit savers and investors. Historical data shows that home prices have only fallen 6 times in the last 83 years, signaling the rarity of significant price declines.  Learn about the Rockefeller method, which involves using trusts and whole life insurance to preserve and grow wealth. Garrett advocates for investing in real estate, businesses, and intellectual property rather than mutual funds or ETFs. DM Garrett on Instagram to receive a free copy of his book on the Rockefeller method. Resources: GarrettGunderson.com or  Alon Instagram @garrettbgunderson Join our upcoming GRE live event right here! - ‘New Turnkey Properties with ZERO Money Down' on Thursday 10/24. Show Notes: GetRichEducation.com/522 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 For advertising inquiries, visit: GetRichEducation.com/ad Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  GRE Free Investment Coaching: GREmarketplace.com/Coach Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai     Keith Weinhold  00:01 Welcome to GRE. I'm your host. Keith Weinhold, talking about what falling interest rates really mean to you. 10 years of the GRE podcast, politics are overrated. How often do home prices fall? The latest in AI generated podcasting and then wealth mindset and wealth preservation all today on get rich education.   00:27 Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests and key top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  01:12 You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  01:28 Welcome to GRE from Evansville, Indiana to Victorville, California and across 488 nations worldwide for an entire decade of your life now, this is Get Rich Education. I'm your host. Keith Weinhold, what does it mean that we're in an era of falling interest rates from the recent peaks, rates of all types have fallen. Mortgage rates have fallen. The Fed funds rate has fallen, and that prime rate has fallen too. I mean the prime rate that you pay, that's basically the Fed funds rate plus 3% and why the prime rate matters to you is that can affect credit cards, home equity loans, automobile loans and small business loans, every one of them down, down, down. So to any savvy investor that knows what's going on in the 21st century? This can mean celebration for your wallet, for your finances. And look in old days, lower rates, that would be bad news, not good news. And why is this? Well, in olden days, and some people still have an outdated mindset, lower rates are bad because savings accounts used to make sense back in the day, and lower interest rates means lower rates for savers on their bank, savings accounts. Yeah, those 5% online only savings accounts are going to four and a half with the Fed's half point rate cut last month. Well, 100 years ago, you could be a saver. That made some sense, because their interest rates could reliably beat inflation over time, but not today. Today, since inflation transfers wealth from lenders to borrowers and inflation redistributes wealth from savers to debtors. For those like us that understand this and act accordingly, we are indeed the beneficiaries of lower interest rates. Now, there are other effects out there in the economy. Cheaper loans could lead to more m&a activity, more mergers and acquisitions that can benefit investment banks like your Goldman Sachs that facilitates those transactions. Well, what happens to real estate prices amidst lower interest rates? What happens is that they tend to rise now here on the show, you remember that since 2022 I have discussed what has surprised a lot of people. Amidst rising interest rates, the environment that we used to have, home prices tend to rise. And it has happened again. When mortgage rates tripled, prices kept right on rising. So you might wonder, well, wait a second, which is it or I'm confused, amidst rising interest rates, home prices rise and amidst falling interest rates, home prices rise too. And the answer is yes, look at history over hunches. To our newsletter readers, I recently sent you that great chart, a table, I guess it showed the national home price, rate of appreciation or depreciation for every single year, going back to World War Two and from 1942 until today, those 83 years, how many times do you think that home prices fell over the last 83 years? There were exactly six, six of the last 83 years, only six where home prices fell. Paradoxically, interest rates don't have much to do with home prices, and this is all per Case Shiller statistics. Over the last 83 years, there were only six down years. 72 were up. Five were even. And of those six down years in the last 83 five of the six down years were tied up in a once. I mean, it took a once in several generations confluence, a cataclysm of events to occur during the global financial crisis, 2007 to 2011 all at once. Back then, it was a housing supply, surplus, disgustingly lawless mortgage market, cheap credit and a preponderance of debt in the banking system since World War 2, 83 years ago, there was only one other year when home prices fell, that was 1990 when they fell by 1%. If you're waiting for Home prices to fall substantially, it is super unlikely that that is going to happen. Just look at history, and today's market has more than the housing shortage in loads of protective homeowner equity, which means low delinquency rates, and we have permanently inflated higher prices baked into replacement costs of all kinds, land, architecture, engineering, permitting, regulation, labor, building, equipment, construction materials all over the place, but us, you know, as real estate investors, we might be more interested in rent appreciation than prices just four years ago, you know, just then to pay $2,000 to rent a single family home. I mean, that was quite a nice place in the Midwest and South. And today I have modest single family rentals built 50 years ago that are about 1200 square feet, and now they rent for $2,000 $2,000 a month's rent that is common today, and we are rooting for rents to appreciate faster than home prices. And if you want to get our newsletter, you're probably on that list by now, and reading it, I just send some of the best charts in real estate maps to you. You can sign up free right now. Just do it while it's on your mind. Text GRE to 66866, that's text GRE to 66866, for our Don't quit your Daydream Letter. Political season is heating up. We are at a time where we are one month from a general election, and that means we're electing a new president, vice president, 1/3 of the Senate, the entire house of representatives and various state and local officials. Yes, politics matter. Politics affect real estate. So why don't I discuss this more here on the show. Well, I explained that to you a while ago. It gets divisive, and it rarely affects people as much as they think. And as you know, I avoid even using words like Democrat, Republican, left, right, conservative and liberal. And why do I do that? Because they are divisive terms. The problem isn't so much politics. It's when people get infected with the partisan mind virus. Yes, they put party over country. For example, a partisan political instigator will swear to god that the economy is great now, but as soon as, say, a different party wins an election, even if the economy is the same, although now say that that same economy is awful. In fact, a couple years ago, I quit my job as a writer for a publication that you've heard of before. I no longer contribute to them. They put party before country, in my opinion, I wrote an article for them about two years ago, and my article made it sound like an eminent recession was a question, not a foregone conclusion. Well, the editor let me know that their consensus of writers feels like a recession is eminent and that I need to change my article to reflect that that's because they don't like the administration that's in power, so I quit rather than edit my article. I mean, if you just ask an American the question, this question, do you wish that America were less divided? Well. Any sane person would answer that question, yes. Well, then why would you go attach divisive labels to the other side and attack them? It makes no sense. That's where the division comes from. So really, it ought to be about solutions and ideologies and not political parties. So this is another reason why, during political season, I don't play those games, and we stick to investing the economy and wealth mindset. I mean, virtually no other country in the world drags out their presidential election cycle this long. I mean, it's like a year and a half. Remember all those debates last year and names like Nikki Haley and Vivek Ramaswamy that were in the news all the time. I mean, other countries get this entire process over with in six weeks. Let's take a page from them, and that way we can have more constructive things in our news cycle.  Well, I am coming to you from the makeshift mobile GRE studio today, like I do some weeks, because this morning, I woke up in reading Pennsylvania. Reading is, in fact, my birthplace, and besides being the pretzel capital of the United States, one way that you know about reading is from the Reading Railroad property in the board game Monopoly. Yeah, it's one of the properties that you can buy and, I guess, collect rent on. And, you know, here we are a real estate show. So maybe it's appropriate that the namesake of my birthplace is immortalized as a property on America's best known real estate game. And it also might be appropriate that I'm back here because the 10th anniversary of the launch of this show is nigh this coming Thursday, on October 10, 1010, it will be 10 years since episode one of this show. And yes, the math, I suppose, checks out, because there are about 52 weeks in a year, and you are listening to episode 522, right now. Well, listen to this. This could blow your mind. Have you heard an AI generated podcast? And I don't just mean sort of where a robot reads a blog in monotone and then you listen to that audio file that's embedded in the article. No, that's not what I'm talking about. Here's what I mean. A few weeks ago, I learned that macroeconomist Richard Duncan, who was the first ever guest on this show back in 2014 Gosh, all these tie ins to GRE 's origins today? Well, Richard published some PDF charts, and he uploaded them to notebooklm.google.com, that's how you find this. And he clicked generate audio overview, and within three minutes, it had created a podcast with two virtual people having this pretty intelligent, engaging and even humorous conversation about his presentation on interest rates. I mean, wow, just listen to the first minute or minute and a half of this AI generated podcast here. And again, this is from about a month ago. So they're talking about the upcoming Fed rate cut that did indeed happen.   13:23 All right, ready to dive in. Today, we're tackling the big question everyone wants to know, will the Fed actually cut rates on September 18? It's the question on everyone's mind, for sure, and more importantly, for our listeners, what's it going to mean for them to help us unpack this whole thing. We're looking at this report. It's by economist Richard Duncan, called why the Fed will cut September 12, 2024. Duncan always brings unique perspective. He cuts right to the chase, which I appreciate. right! So let's jump right in. Duncan starts by talking about inflation, which, let's face it, we've all been feeling the heat from this past year. Yeah, it's been a wild ride. Inflation hit a pretty brutal 9% last year. I think my grocery bills are still recovering. Oh yeah, tell me about it. But the latest number shows down to 2.5% that's both by the CPI and importantly, the PCE Price Index, right? And that PCE is the one the Fed really keeps their eye on, exactly, which is why I wanted to ask you about that. Why is the PCE like the golden child for the Fed, why not just stick with the CPI? Everyone knows that one. well, It's all about getting the most accurate picture of inflation. Think of it like this. The CPI is like taking a quick glance at prices. You know, just a snapshot in time. Okay with you, but the PCE, that's more like a movie. It captures how our spending habits change as prices change, and that gives the fed a better look at those underlying trends driving inflation. So it's like the CPI with a little bit of a crystal ball. It's trying to anticipate what's going to happen. It's got it okay? So inflation seems to be cooling down, which is good news, right?   Keith Weinhold  14:56 Gosh, that's just really good, a totally realistic sounding AI generated podcast just from some PDF files. The macro economist Richard Duncan uploaded remarkable and you know that the quality of that is only going to get better. That's probably about as bad as it's ever going to be right there. And in fact, in another 10 years, listeners could find it rather cute or quaint that we find this remarkable today. A big thanks to Richard Duncan for allowing us to play that and also expect Richard to be back here with us on the show again before the year ends, and here on the 10th anniversary week of the GRE podcast, you know, it makes me wonder how expendable my job as podcast host is going to be. I hope that I'm here with you in another 10 years, and I completely plan to be.  Well  episode number one of the get rich education podcast back from 2014 is called your abundance mindset. So it's apropos to visit a mindset topic today I'm going to do that with firebrand Speaker This week's guest, Garrett Gunderson. Here shortly, do you want to live a life that is small and safe and sheltered? I doubt that you really do, but you know, safe decision after safe decision, that's what most people end up doing. Do you want your kids to live a small, safe, sheltered life? I mean, most parents want safety for their children, but they're going to have an outsized impact on others when they study and then take the right risks. We're discussing those types of wealth creation mindsets with Garrett. He's a really talented guy. He was last with us six years ago. He's done some stand up comedy. Many have remarked that Garrett looks like Jesus Christ. He's the author of some popular books, including killing sacred cows. Let's talk to Garrett. This week's guest is a pretty well known author and speaker. He helps you make, keep and grow your money to help you live your best life. He's an especially dynamic speaker, public speaker, and I'm confident that you'll be able to hear that on the show today, because he has a great knowledge base, and he speaks with this conviction on topics that make him so compelling. Hey, it's been a few years. Welcome back to GRE Garrett Gunderson.   Garrett Gunderson  17:38 good to be back. I thought that was a very honest, like, pretty well known, like, I'm not really well known pretty well. That's just enough to annoy my wife. Like, I'll be going through an airport and someone come over and talk to me, and she's like, ah, but I love it, dude. I love conversations with people that I don't know, and I just get to meet because if they engage in my work, it gives us a chance to connect. And sometimes it makes me look cool to my kids, which is always a good thing. You know what I'm saying, like my son will be with me and someone say, hey, love killing sacred cows, or, Hey, are you that guy on YouTube? I'm like, it could be me, or you might be thinking, I'm Jesus. You know what I'm saying. I look familiar, though.   Keith Weinhold  18:14 Yeah. Now you can tell your kids that I said you are pretty well known. And you know, Garrett, you're also a really keen and perceptive person. You can tell if somebody's poor within 60 seconds of what they say. Tell us about that.   Garrett Gunderson  18:31 Oh, man, that video has so much hate. Man. I put that out like it was my son's filming, and I'm just sitting in our kitchen, and I was just thinking about a conversation I had earlier that day, and in the conversation, it was like, more about complaining about the world, saying that they couldn't afford things, saying they didn't have the time, blaming everyone for their situation. And I was like, man, it's pretty easy to tell. And 60 seconds, I mean, I guess maybe is a rash statement, because maybe it takes three minutes or 300 seconds, like five minutes, and get deep enough, but you just find that there's a certain language to poverty, and whether that's just poor in spirit, whether it's poor in mind, or whether it's poor in the bank account, typically it's devoid of personal responsibility. It's leading the levels of inspiration. And this isn't to say that if you're wealthy, that you only speak inspiring conversations. I mean, I complain sometimes that happens. I get frustrated. I get disappointed in myself for not being nicer to a customer service person and like, have to really manage that sometimes. But ultimately, it's this language that is almost like a Marxist type of language, you know, that comes from a place of like, I want this. I'm owed that we deserve this. And I'm like, wait, wait, wait, like, who's going to produce that? And so it's something that's a fairly easy thing to detect with just a few questions. Like, if I'm given one question, I can tell in 60 seconds for sure.   Keith Weinhold  19:57 Yeah. I think a lot of times people start complaining. About something. People find money a scarce resource when they start, you know, complaining about gas prices or something like that, I think that's just really a classic one. It tells me where they're coming from. I mean, it tells me what their mind is occupying.   Garrett Gunderson  20:12 Right.  And if we're not excited about our future, if we're not developing our skill sets, if we're not really engaged in the world of value creation, it's easy to get frustrated about tax it's easier to get frustrated about inflation. It's easier to get complaining about interest rates or loan rates and all those kind of things. But what I find is the best way to outpace inflation is through skill set, and if we truly invest in ourselves and invest in other people so that we increase our quality of life and our enjoyment of it along the way, we increase all the skill sets that matter. You've mentioned that I'm a decent public speaker and that I'm articulate. That comes from going through writing courses and hiring speaking coaches and just getting the reps and doing comedy and the things that will help me to become a more effective communicator. And then it's really about becoming a better cash flow investor. I know that you teach people a lot around, you know, real estate and investing, and that's one of the big three assets in my mind, that helps people generate and create cash flow. But most people are trapped in this indoctrination where they set money aside and forget it. They wait for 30 years and hope for the best. They're very one dimensional of just paying off a loan and then hoping the retirement plan is going to get them there. And that's why they end up in this mindset where they're like, oh, I don't feel in control, because the outcome of my income is something that's dictated by the economy and not my own willpower, not my own skill set, not my own value creation. And I think that's why retirement is such a bad and faulty notion. My main statement in life is create the life you don't want to retire from. Now, I get it. In the industrial age, people need to retire because they were being worked to death and they weren't living for very long. It was an immensely valuable concept back then, a blue to collar world back then? Yeah, right. But in today's world, what if people just invested more time in selecting your career that mattered or had enough faith and took a leap on themselves to start becoming a better investor or start a business or be an entrepreneur where they get upside potential, instead of just begging for safety and security, instead of just wanting the entitlement of benefits, instead of just trading time for money, like that's an industrial age concept that we watched, whether it's our parents or grandparents, go through trading time for money, but we're in a world where that's not required any longer, because we do have technology, we do have artificial intelligence, we do have these things that are starting to displace The jobs that no one really wants to do because it beats down the body, and there's a lot of opportunity for those that are willing to grasp it and go for it, but it comes down to one key thing, value creation. And if we're going to be devoid of value creation, it's easy to tell in 60 seconds whether someone's poor because value creation was not part of their concept or their purview.   Keith Weinhold  22:40 And value creation is about expanding that upside. And a lot of poverty mindsets just complain about the downside their expenses. And you can't really do that much about your expenses. You can only lower them so much. Anytime you do, you're probably diminishing your quality of life anyway. And really, I think a lot of this mindset of lack Garrett comes back to the fact that, simply, most believe that money itself is a scarce resource. I probably believe that at one time, when I was younger, maybe you did too. And as I like to say, although I wasn't the first person that said it, the only place that you get money is from other people. So most people, which tend to be employees, think their way to increase their income is only if their employer gives them a raise, or maybe if they find a new employer that pays them maybe 10% more, or something like that. So they're limiting their upside over there because they think money's a scarce resource, because it's got to come from an employer. Somehow they're not thinking about, why don't you really expand your upside and start an Amazon business, or rent cars through Turo or Airbnb rentals, or what we do here at get risk education, help people with long term housing rentals. So it just kind of comes back to the fact that, you know, people's mind is closed off, and they just simply want to believe that money is a scarce resource.   Garrett Gunderson  23:57 They're adding to computer screens as we talk about this, you know, I mean, there's never been more money in the world than there is today. It's the most money there's ever been. We keep adding it. There's, you know, so much of it out there. But even if they stopped printing it, or they stopped adding it to balance sheets, there's an infinite number of times they can exchange hands. So if we use it to buy computers and clothes or food and shelter or entertainment like comedy and concerts, the more times money exchanges hands, the more values created. It's exchange that facilitates and creates wealth in the way that we create exchanges, serving others, solving problems and adding value. And here's the deal, we can have two parties do exchange with one another and both end up wealthier. It doesn't need to be a win, lose transaction. As a matter of fact, when people transact, they agree that what they bought was worth more than their money, or if they sold it, they agree that the money was more than what they sold. Otherwise they would have kept it. We don't do equal exchange. I wouldn't give you $1 for $1 right? There's no reason to exchange. It's unequal, which means, if you can provide something more efficiently than. I can for myself. I can pay you, which frees up my time to do what I most efficiently and effectively can do. I did triathlons because I was an idiot back in the day. Sorry for those triathletes, which is like a lot of work, man. And I don't love swimming, but I remember going to buy a triathlon bike. I just bought, like, a road bike. It was a big upgrade from having a huffy from Walmart, you know, like, oh, this $4,700 this is a while back, but it was carbon fiber. It was, like, amazing. And I thought, you know, I could never build this. So this $4,700 is actually really cheap, because I'm giving him $4,700 to build something that I can then go build something like write a book or do some consulting or do a speech that can inspire someone. And so that exchange was valuable. It's like if you bought killing cigarette cows. For me, you're saying that it was worth more than $20 I'm saying it was worth less because I already have the knowledge in my head, and so we both can end up wealthier. Unequal exchange is what facilitates wealth. What it lets us do is tap into our best abilities and tap into other people's best abilities. And that exchange ends up growing over time, and the more times money circulates because of Good Services and experiences, the more output there is. So look at today. Hundreds of years ago, if you wanted to listen to music, you had to hire a quartet. Now it's free for almost anyone, if you have any device of any sort, if you're willing to listen to a commercial here or there, you can listen to anything that you want. For the most part, you don't even have to pay for it. So think about that advancement. If you want to be anywhere in the world, you could be there in almost 24 hours or less, back in the day, that would have taken, you know, years for that matter. I mean, we have so much more wealth because we keep building upon previous wealth, previous ideas, and those blueprints we continue to grow from with new innovation and ingenuity. Therefore, the quality of life for someone that's middle class today is infinitely more than the middle class of hundreds of years ago, the amount of people that are hungry today versus years ago, even though we have more than 8 billion people on the planet, has gone down as a percentage, not up as a percentage. That's because of velocity and exchange. It's because of this notion that money's not scarce and resources have the way to be replenished, as long as we're stewards. Now, if the bison, if we kill too many of them, then they can't replenish, right? But if we manage that properly, you could actually eat the bison, use the skins, do all that kind of stuff, and still have that exist in the future. These people that don't believe in that believe that there's like a finite pie, that if one thing's gone, it's gone forever, not understanding value exchange, reproduction, apparently, and basic science either. And again, we can overdo those things and damage an ecosystem. So there is a balance.   Keith Weinhold  27:36 Yeah, that's right, when you talk about value creation, then you're really not talking about a person going out and trying to get their piece of the pie. Really more accurately what you're talking about. Here are ideas for expanding the entire pie.   Garrett Gunderson  27:51 Spam the pie. Expand your means you can budget and reduce. You said it eloquently. You said, Hey, there's only so much you can do in reduction of expenses before it just starts infringing and taking away from things that you value in life. There's a finite game there, but the expansion gain through co creation, through collaboration, instead of through competition, is absolutely an infinite pie that continues to grow as we add more value, as we serve more people, as we solve bigger problems, as we more deeply impact the people that we impact as we reach more people, these are things that can lead to more dollars. So I have this thing called the value equation. It's our mental capital, ideas, knowledge, wisdom, insights, strategies and tools multiplied by our relationship capital, people, networks, organizations, communities, friends, family, mentors, equals our financial capital. So financial capital is a byproduct of our stewardship of our mental and relationship capital. And the bridge between mental relationship capital is what we call business, or we call investing. So ultimately, Money Follows value. How do we add more value? Have a better idea. Impact more people. More more deeply. Impact the people you currently serve. Collaborate and offer more like it's an infinite pie and an infinite game. If we play it that way.  We're talking with speaker and author Garrett Gunderson, about the mindset of wealth creation. More. We come back with Garrett. I'm your host. Keith Weinhold.   Keith Weinhold  29:01 hey, you can get your mortgage loans at the same place where I get mine at Ridge lending group NMLS, 42056, they've provided our listeners with more loans than any provider in the entire nation because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. You can start your pre qualification and chat with President Caeli Ridge personally. Start Now while it's on your mind at ridgelendinggroup.com That's ridgelendinggroup.com. Your bank is getting rich off of you. The national average bank account pays less than 1% on your savings if your money isn't making 4% Percent, you're losing your hard earned cash to inflation. Let the liquidity fund help you put your money to work. With minimum risk, your cash generates up to an 8% return with compound interest, year in and year out. Instead of earning less than 1% sitting in your bank account, the minimum investment is just 25k you keep getting paid until you decide you want your money back. Their decade plus track record proves they've always paid their investors 100% in full and on time. And I would know, because I'm an investor too. Earn 8% hundreds of others are text family 266, 866, learn more about freedom. Family investments, liquidity fund, on your journey to financial freedom through passive income. Text, family 266, 866,   Hal Elrod  30:54 this is Hal Elrod author of The Miracle Morning and listen to get it rich. Education with Keith Weinhold, and don't quit your Daydream.     Keith Weinhold  31:10 welcome back to get rich education. We're talking with firebrand speaker and author Garrett Gunderson. You can learn more about him at Garrettgunderson.com. Garrett before the break, we were talking about the mindset in opening up one in order to create more wealth over time. Here, a lot of times, one way we talk about that is, don't just get your money to work for you. Get other people's money to work for you. You could actually use other people's money ethically three ways at the same time, in real estate, using the tenant's money for the income stream the government's money for generous tax incentives, and then the bank's money for the leverage, which is actually a greater wealth building force than compound interest. That's one example of how we do that here. But when one has become successful, oftentimes they want to make sure that that's lasting. They want to build a legacy, something that they can carry on. And I know you articulate that through the Rockefeller method. So do you want to tell us more about that?   Garrett Gunderson  32:05 I wrote this book. What would the Rockefellers do back in 2016 this study between really wealthy families versus their wealth lasted, versus wealthy families that decimated it, and the best study was really the Vanderbilt because they had more money than the US Treasury. One the railroad family, yeah, transportation. And you know what? They destroyed that Cornelius died, and then his eldest son doubled the estate nine years and then he died, and that was the last time their estate grew. It started to decrease after that. And 54 years later, the first Vanderbilt died broke, and so the last Vanderbilt family union didn't have any millionaires at it. I know everybody knows about like Vanderbilt University. They donated like, a million dollars to get that started. But, you know, that was pretty inconsequential compared to their overall net worth. But they didn't have a formula or format to create sustainable wealth. They own 10 mansions in in Manhattan. They don't own those anymore. They own the breakers in Rhode Island. The state of Rhode Island owns that now. So they lost this massive amount of wealth where the Rockefellers are just entering their seventh generation of passing on, well, seven generations, wow. And people that worked for the rock bellers, like the executives, they're still passing on, well, for this generation after generation. And most people don't make it past the third generation. And we could look at, you know, people like Walt Disney. We could look at people like JCPenney. We could look at people, you know, like the the Kennedy family and so many others that have used these two things to really create sustainable wealth. Number one is they use trust. The Rockefellers coined the term own nothing and control everything, whether that's a revocable living trust for people who are just starting out and don't have a substantial amount of wealth, or a domestic asset protection trust for those that have a decent amount of wealth, those are the two main popular ones. There are some offshore trusts. It gets onerous and complicated once you go offshore, but it does protect your assets. The second piece is using whole life insurance, so they have this death benefit that's on the insured, and they put that on their heirs, so that every time an heir dies, it replenishes the trust, and potentially even grows it, because there's these threats to the family wealth, there's taxes, there's inflation, there's interest rate fluctuations or market, you know, economic turmoil. So what they're doing is they're creating that level of stability, and they give them preferred interest rates to borrow from the trust versus a bank. So now your family can actually earn interest instead of paying interest. And yes, if your family is paying interest, they're paying it back to their future generation at Preferred rates. And so you could be one generation away from never needing a bank again and actually being able to capitalize on deals a whole lot faster. Specifically, we use whole life, because it transfers the risk to the insurance company. There's six or seven companies that are participating, mutual companies that have been around for over 150 years, always paid dividends. It protects your cash value from taxes. It protects it from liability and bankruptcy in over 40 states, fully and partially in every state. So what happens is, for an asset allocation decision. You can start moving some of your fixed income portfolio to this and have a better, more robust benefits type of situation, and then actually start to implement this Rockefeller method so that you can create generational wealth.   Keith Weinhold  35:12 All right, so the Rockefeller method using trusts and whole life insurance to preserve and grow your wealth, so as one's building their portfolio, amassing wealth, increasing income streams as they go along in their investor journey. Is there anything that they should keep in mind as they try to integrate some of these things from the Rockefellers?   Garrett Gunderson  35:12 Yeah, a lot of other insurance people try to sell these index universal life policies, but those won't work because they have too many levers of risk, and especially when you're building cash value, you might use that cash value to buy real estate. Then you might use the rental income to put the money back into the policy so you can buy more real estate in the future. So it becomes like a medium storage shed or unit for your cash that's protected, but now it comes with the death benefit, which, here's one example, for a real estate investor, instead of just, you know, rolling it over to the next property and rolling it over to the next property when you eventually sell, you can use a charitable trust. And a charitable trust, you can donate that highly appreciated piece of real estate, get a partial tax deduction, sell it and fund the trust and pay zero tax on your gains. No matter what your basis is, there's no tax on the gains. You're the first beneficiary of the trust, meaning you can take an income between 5% and 50% from the trust while you're alive, depending on the underlying assets, and then when you die, the charity keeps whatever's left over. But if you have a life insurance policy that will replenish what that donation was, therefore giving you 20 30% or more increased cash flow with an asset by making a synergistic allocation. Now, that's a lot of information in a short period of time, but it's more about planting seeds. And don't worry, I'll give everybody a copy of the book at no charge, so they can kind of read it at their own pace, or you can listen to it at their own pace, versus me condensing it into just a couple minutes.   Keith Weinhold  36:56 Oh, thanks. All right, well, we'll learn more about that resource at the end that sounds like that can be really helpful to a lot of people. And I guess Garrett, even though you're not as real estate ish as me, as we wind down here, you know, I think the place that you and I find the most common ground is we often say and help people with the things that sort of fly in the face of conventional guidance. I mean, you really just don't have to think about it that much more than if you just do normal stuff, average, mediocre stuff, you're only going to have a normal, average, mediocre outcome. So can you tell us about any last things that can help get people thinking differently and debunk some of this conventional guidance that really will never help get you much above lower middle class?   Garrett Gunderson  37:40 Yeah, if you're putting your money in mutual funds and ETFs, you're making a bunch of other people money. I mean, the big three is you want to focus on generating cash flow so you can create financial independence. Because if you have enough cash flow from assets to cover your expenses, every active dollar can build more assets. That's an exponential benefit to you. So now that you don't have to be forced to work, you've got a lot more freedom. And the big three for me are real estate businesses or intellectual property, which is kind of, you know, something that is part of business to a degree, but I consider a different asset class. Those are the big three. I have no money in the stock market. I have money in my businesses. I invest in myself. I invest in my vision. I invest in a team, instead of investing in things that I have no control over and I don't get cash flow from and that the economy can change, or that Wall Street's making money on whether I make money or not. So that's just one notion that I think we could probably, you know, agree, flies in the face of what everybody's teaching. That's the masses. But when you look at the wealthiest people, it's how they're implementing and what they're doing.   Keith Weinhold  38:39 And I think another place that conventional guidance really tells people to prioritize is paying down debt or paying off debt. I mean, making your debt free scream at age 34 you know, maybe that's not so bad, but maybe not. I mean, did paying down low to moderate interest rate debt and making that priority sacrifice your lifestyle and your family's lifestyle the entire time while you were doing it, and did it have a steeper opportunity cost, because you were not investing those dollars in things that can earn a greater return than their interest rates were they're using some of the vehicles that you talked about. So, you know, I guess what I'm getting at Garrett philosophically, one way I said it, is that the risk of delayed gratification is denied gratification?   Garrett Gunderson  39:23 Yeah, I mean, if we become sacrifice, how do we ever overcome that habit? I'm I'm scrimping, I'm sacrificing, yeah, I'm deferring. And then one day, what you're supposed to flip the switch be like, Okay, now I'm abundant. I'm gonna enjoy this money that doesn't happen. So that habitual notion of reduce, cut, eliminate, no one shrinks their way to wealth. It's a game of expansion and production. Yes, be efficient, be intelligent, be a steward, but don't become a miser, because misers, no matter how much money they have, never get to feel what it's like to live their richest life. It's always about elimination. Instead of enjoyment and utilization.   Keith Weinhold  40:02 Oh, that is just beautifully stated. I really can't say it any better than that, and that really brings it back full circle as to the best personal finance is probably growing your means rather than practicing living below your means for decades, and then you'll never get that time back. Well, Garrett, you've generated so many good educational resources. Why you've been the successful author and speaker. Tell us more about that.   Garrett Gunderson  40:26 Garrettgunderson.com is where a lot of those resources are. I write a blog like it's 2006 because I love to write and just get information out there. I've created a money persona quiz. So if you go forward slash tools on Garrettgunderson.com you can figure out what's the success or sabotage that happens subconsciously with how you deal with money. It's very informative and useful. I've written 10 books. I offered that if people DM me on Instagram, Garrett B, Gunderson, two R's, two T's, middle initial B and just say, Keith, get rich. Keith get rich. So I know it was on this program, I'll hook you up with the audio and a PDF of the book on me, so that you can hopefully just understand this Rockefeller method and improve your life and start building a legacy right now. Because if you're already doing real estate, that's great, let's make sure to preserve, protect and even perpetuate that wealth with some of the structures that could be integrated.   Keith Weinhold  41:17 Well Garrett, yeah, you have a lot of great resources and just a really wide spectrum of understanding of concepts all across a personal finance field. Is there any last thing you'd like to let our audience know about?   Garrett Gunderson  41:28 Just create the life you don't want to retire from. Design a life that you love. Create enough cash flow from assets to have that economic independence so you have choice and freedom daily of what you do and swing for the fences in that purpose, you know, that's probably the best advice that I could give.   Keith Weinhold  41:43 Why would you want to live your life any other way? Garrett Gunderson, it's been valuable as expected. Thanks so much for coming on to the show.   Garrett Gunderson  41:51 Thanks for having me.   Keith Weinhold  41:58 Yeah, a lot on both mindset and long term wealth preservation with Garrett Gunderson today, now, 15 weeks ago, on episode 507 you'll remember that episode called compound interest is weak, where I made a takedown about how compound Interest actually is not serving people. Leverage does serve people. Garrett also makes a takedown and critiques this myth about how people think compound interest builds wealth. A little review. There some comprehension from 15 weeks ago, compound interest has most people counting on the average annual return when they should be focused on the compound annual growth rate. A little review. Remember the average annual return means if you're up 10% one year and then down 10% next year that you broke even. That's the arithmetic thing. But that is a lie. The reality is in this CAGR, the compound annual growth rate, it reflects, if you're up 10% one year and then down 10% the next year, you're at minus 1% the geometric thing. And that's the reality, and that makes a retirement lifestyles worth of difference, and a retirement ages worth of difference like I thoroughly broke down for you in episode 507 coming up on the show here in future weeks, a familiar name like Tom wheelwright returns, and then new guests, like a former NFL player here on the show, if you want to reach out to Garrett Gunderson on Instagram for his best free resources, even the audio and pdf of his Rockefeller method of generational wealth preservation, again on Instagram, you can DM him at Garrett B Gunderson, he let me know later, all you have to do is send him my first name, Keith, and he will hook you up there. I'm your host, Keith Weinhold, and I am supremely grateful and even in awe of your devoted listenership for an entire decade of your life and mine, here's to another 10 years. Don't quit your Daydream.   44:21 Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively,   Keith Weinhold  44:49 The preceding program was brought to you by your home for wealth. Building, get rich, education.com, you.

The King of Commercial Real Estate joins us to discuss office, hotels, apartments, retail, industrial and warehouse real estate. Many office building values are down 80%+. Is it headed straight to purgatory? According to Moody's, the national office vacancy rate is 20%.  Offices have the double-whammy of higher interest rates and lower demand. Learn how feasible office to residential conversions are. For two years now, momentum has swung from Airbnbs to hotels. More apartment syndications will blow up from forthcoming interest rate resets. Commercial real estate often has higher prices than residential. Learn from our guest, Dolf de Roos, on creative ways to make low down payments.  Learn how to vet commercial tenants. We discuss adding carports to residential RE. Rich people are often vilified. They're called “filthy rich” or “stinking rich”. Resources mentioned: Attend Dolf's free live training: www.DolfLive.com For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 For advertising inquiries, visit: GetRichEducation.com/ad Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  GRE Free Investment Coaching: GREmarketplace.com/Coach Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation   Complete episode transcript:   Automatically Transcribed With Podsqueeze   Keith Weinhold 00:00:01  Welcome to GRE! I'm your host, Keith Weinhold. There are many commercial real estate sectors. Large apartments, office, hotel, hospitality, retail, warehouse, industrial. Well, what's thriving? What's been beaten up so bad and is never coming back? And what's in a dip that's ripe for opportunity? Also creative deal structuring if you don't have a lot of money. It's the debut of the King of Commercial real estate here today and get rich education. When you want the best real estate and finance info, the modern internet experience limits your free articles access, and it's replete with paywalls. And you've got pop ups and push notifications and cookies. Disclaimers are at no other time in history has it been more vital to place nice, clean, free content into your hands that actually adds no hype value to your life? See, this is the golden age of quality newsletters, and I write every word of ours myself. It's got a dash of humor and it's to the point to get the letter. It couldn't be more simple.   Keith Weinhold 00:01:13  Text gray to 66866. And when you start the free newsletter, you'll also get my one hour fast real estate course completely free. It's called the Don't Quit Your Daydream letter and it wires your mind for wealth. Make sure you read it. Text gray to 66866. Text gray 266866.   Corey Coates 00:01:41  You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold 00:01:58  What does your read? From Tuscarora, Pennsylvania, to Tuscaloosa, Alabama, and across 188 nations worldwide. I'm Keith Whitehill, and you're listening to get Rich education. Today's guest, the king of commercial real estate, is talented, dynamic, global, articulate, has both a wide range of knowledge and an expansive palette of creative strategies in both commercial and residential, where you can buy with little out of pocket. And he's going to share that with us today. That's coming up here shortly. Now, when we think about residential real estate, of course, that is a really wide world in itself.   Keith Weinhold 00:02:38  From condos to single family homes to tiny studio apartments. You could also divide it into short term and mid-term and long term rentals. And then you could also parse it by all of the geographic markets. Well, of course, the commercial real estate world has a ton of segments too, one of which is office, which I want to talk about because it's probably been the most downtrodden and beleaguered since 2020. But there are still some things that are misunderstood within office and even dividing things up that much. Let's take care not to broad brush stroke office real estate itself some smaller segments of office might be in decent shape today. Other office segments are in real trouble. Like we're talking about tall concrete and glass, office towers and a lot of business parks, too. Yeah, business park, sort of a campus like areas, like maybe what the comedy The Office had. He had Dunder Mifflin was in a business park.   Steve Carell 00:03:43  I'm just helping you invest in your future, my friend.   Oscar Nunez 00:03:46  It sounds like a get rich quick scheme.   Steve Carell 00:03:48  Yes. Thank you. You will get rich quick. We all will.   Keith Weinhold 00:03:52  yeah. I guess that's what Steve Carell's character. What Michael Scott from The Office says about prudent investing. Let's talk about office real estate and how that intersects with the housing market. And really a lot of this comes down to the office vacancy rate. Moody's tells us that 1 in 5 office spaces in this economy are empty. And that is the highest ever. And a lot of people think that it's going to go higher right now. Dayton, Ohio is the highest in the nation at 28%. These are office vacancy rates. Charleston, West Virginia's 27. Tulsa, Oklahoma 26. And Houston, Dallas and Austin are all in the top ten for the worst office vacancy rates. Now, a lot of city officials, they want to turn that into housing, and they want government funding in order to make that transition happen from office to residential. This is most attractive to cities if you can partially convert a building to have housing on upper floors, and then you just maintain some offices on lower floors and see that mix right there, that makes for a vibrant, lively downtown community, because that way you don't have downtowns that go quiet at 5:00.   Keith Weinhold 00:05:10  But a lot of these renovations, they just aren't that feasible. They call them ritzy conversions. That's kind of what this is known as. So office to residential. I mean that means you often got to deal with huge floor plates, overhaul mechanical systems, and you've even got to consider things like the fact that windows don't open in office buildings. And they've often got to for resin conversions. Well, with this prolonged high vacancy in offices. Well, where do these people that would have been in offices spend their time instead? Well, of course at home in their residential real estate. And oftentimes it is a one for one. You have one less person occupying an office for lots of that waking day, and that means one more person occupying their home. Well, that's one reason that people are increasingly willing to spend and pay more for homes because they're spending more time than ever there. And ever since the work from home movement and zoom from home movement, if you will, since that became commonplace for urban workers coming off the pandemic, you soon saw the hashtag auto.   Keith Weinhold 00:06:27  The return to office movement that began is where you've got to come into the office 2 to 3 days a week, and then a lot of companies try to ramp it up to 4 to 5 days per week. Some companies even said, yeah, come on in here. You've got to in order to be eligible for promotions. Well, a lot of people don't want to come into the office. We found that out now, especially younger workers. In fact. Did you ever hear of the term coffee bagging? Yes. Some workers are trying to game the system. Coffee bagging. That is the art of returning to the office to a quick hit. Just have a quick hit. You only badge in, get coffee, chat and peace out of there. Well, more people are doing this or they're staying at home than what you're often led to believe. So despite the RTL movement that you hear about the share of employed persons that work their average day from home, last year it rose to 35%, up from 34%, and that's per the BLS.   Keith Weinhold 00:07:31  Well, that's a little interesting to know, but it all comes down to that office vacancy rate, which is, like I said, a stubbornly high all time record 20% nationally, and it could go higher. If you're going to invest in office real estate today, I mean, you've really got to have some insider knowledge and invest smart.   Donald Trump 00:07:55  Did you use the word smart? so you said you went to Delaware State, but you forgot the name of your college. You didn't go to Delaware State. You graduated either the lowest or almost the lowest in your class. Don't ever use the word smart with me. Don't ever use that word. Oh, give me a break. Because you know what? There's nothing smart about you, Joe.   Keith Weinhold 00:08:16  oh, dear. Oh, one of those two men is our current president, and the other could be our next president. Oh, well, love him or hate him, I guess the Trump. Hey, he is the Art of the deal author. And when you think about the Trump name, you should think about seeing those letters on tall office buildings in hotels coming up on the show here in future weeks.   Keith Weinhold 00:08:39  We are stacked with great guests an NFL All-Pro, the president of the Mississippi Institute, the return of the tax free wealth author Tom Wheelwright, and also the incomparable financial firepower of Garrett Gunderson. That's all coming up here in future shows. Let's talk to the king of commercial real estate. This week's guest is a former high tech engineer turned real estate mogul and New York Times best selling author of the book Real Estate Riches. He is globally renowned for his ginormous real estate ventures and his mentorship. But his approach to real estate isn't just transactional, it's about strategic creativity and leveraging property investment for financial independence. Known as the King of commercial real estate. Hey, welcome here for your great debut. Joining us from Malta today. It stopped the roost.   Dolf de Roos 00:09:38  Thank you very much. It's my absolute pleasure to be here.   Keith Weinhold 00:09:41  Oh it's great to finally speak here on the show. And I know that a good segment of our international audience has been anticipating this episode. And often we think about commercial real estate today. Problems come to mind immediately, like the large apartment space with interest rates blowing things up over there, and then the office sector, which just seems to be dying and never coming back.   Keith Weinhold 00:10:03  So first of all, why don't you give us an overview on how various commercial sectors are doing today?   Dolf de Roos 00:10:09  There's always the things that you see on the surface, what you read in the newspapers and what you lead yourself to believe just on the sheer balance of probability. And then there's the reality of what is truly going on. And I'm always amused at the chasm between them. There's a big difference. And in fact, your ability to do well in real estate is largely dependent on the arbitrage between the markets perception of where things are at and the reality. Now, if we all follow the trends, you know, real estate doesn't go up linearly as mathematicians would say. It goes up in fits and starts with each peak a bit higher than the previous peak and each trough a bit higher than the previous trough. But in addition to that, real estate markets always overshoot so that when things are going well, when the public perception is that things are going well, Interest rates are low. There's good capital growth.   Dolf de Roos 00:10:59  People think it's going to go on forever. It will never end and they pay way too much for properties. We have the greater fool theory where no matter how big a fool you are to pay too much for a property, it doesn't matter, because next year they'll be an even bigger fool to pay even more for it. So everyone jumps into the market, overshoots, and then there's a strong correction. A bit like the 2008 GFC. It was on the cards. It was. The writing was on the wall, as they say, and then it corrects. But instead of correcting back to where it should be, it overshoots on the downside as well. And in Phoenix, where I'm based, at one stage we had 90,000 homes into foreclosure simultaneously, and they were selling them on the courthouse steps at the rate of one every 56 seconds for initially 20,020 5000, and people thought, why are these fools buying these properties? The market's crashed. It will never recover. And yet when you live long enough, which unfortunately I have to say, I've done now like I've been around a while, I've seen a few cycles.   Dolf de Roos 00:11:59  No, I'm serious though, Keith, because when you experience your first downturn, you think it's the end of the world. But when you've been through three and you've seen that despite all the bad press and saying it's doomsday to never recover, it not only recovers, but it actually far exceeds where it was before it crashed last time, then you know that the time to take action is when everyone else is panicking. You have to be countercyclical when everyone else is jumping on the bandwagon and paying too much for properties. That's when you should get on a plane and read some good books on a beach somewhere, preferably in a foreign location. Why a foreign location and being disloyal to the home country? Note just explore something. Expand your mind. And you know, I know I'm waving around a bit from topic to topic, but one of the great things about reading books on foreign beaches is that you get to see different ideas of real estate that you can bring back home. So when you bring back these ideas that can help correct the market, then you almost you don't wish for a crash, but you think when it happens, well, there's got to be some good aspect to this and you can actually find some stunning deals from people who are too scared to think it might recover well.   Keith Weinhold 00:13:05  So those places where you might find stunning deals are in some of those commercial real estate sectors that are suffering today. Tell us a bit more about some of those sectors in their health. We're talking about five plus in the department's office, hotel, hospitality, retail, warehouse, industrial. Let us know what's going on with some of those sectors.   Dolf de Roos 00:13:27  In a state of flux. And it's a very good question. Let's talk about hotels for a moment. When the pandemic set in, we were all told to do this thing called to be socially distant. We've almost blissfully forgotten that expression. But social distancing was the thing. So hotels fell out of favor because you're in a foyer with a concierge and a reception area and hundreds of other hotel guests checking in and checking out. So Airbnbs became very popular and the value of hotels plummeted. Many couldn't meet their mortgage obligations because their revenue from room sales did not cover their own loan commitments, so they were being sold off at ridiculously cheap prices. I know of one hotel in the Atlanta area, admittedly a very old hotel.   Dolf de Roos 00:14:09  It was converted into a storage facility. When you think about it, hotels are all compartmentalized and have good little cubicles for story. Yeah, and Airbnbs took off. And we all know people, and people wrote books about it and had courses on it. I know in Phoenix, one statistic in a 12 month period from July 22nd to July 23rd, the availability of Airbnb's went up by 23% and all would have been good and well if demand had kept on escalating. But as the pandemic sort of wound down and people realized they did need to be socially distant anymore. And what's more, when you went to an Airbnb, what you found is that there was a long laundry list of items you had to do, but the sheets through the washing machine no more than one bed at a time. Well, four beds worth of sheets is going to take you three hours and do this and do that. People thought hotels are much easier, so there was a massive swing by tenants of rooms back to hotels, and the value of hotels went back up.   Dolf de Roos 00:15:04  And in the meantime, the value of houses used as Airbnb's, it sort of peaked a bit and it's going down rapidly. How far it will go down? I'm not so sure. So my point is, with hotels in a very short period of time, like three years, the values plummeted and then they came back up again. Office space is suffering a bit of a longer cycle downturn. It's fair to say, I think, that offices are in a very dire straits. Something like $785 billion of mortgages secured against commercial office space that is coming up for renewal, and there's not enough revenue to cover them. There is a pair of hotels on Union Square in San Francisco, for instance, the park Renaissance and the Renaissance itself. They had $745 million of mortgage funding, and the operators of those hotels handed the keys back to the bank and said, we can't make this cash flow. There's a lot of commercial space that is being sold off a ridiculously cheap prices. So there are two ways of looking at this, Keith.   Dolf de Roos 00:16:02  One is if you happen to own office space right now, unless it's boutique space, I've got quite a bit of office space, but it's a very much a boutique classification, and they'll always be demand for boutique office space from unique operators like interior decorators and people like that. But for the general concrete and glass office towers, demand for that has plummeted. The values have gone down and I know of one building in Chicago. It's sold for 315 million. It's on the market at 60 and dropping, and there's not a buyer in sight. And you might say, well, it's got to be a bargain. But no. Here's the challenge. With commercial real estate. Unlike residential, residential is valued on the basis of comps. We all know that if you have a four bedroom, three bathroom home, certain age, certain size, certain condition in a certain suburb, then and if it's sold for, say, $480,000, then a similar sized and aged house up the road, down the street around the corner is going to sell for about the same amount.   Dolf de Roos 00:17:02  Whether it's tenanted or not, that doesn't even matter. But when it comes to commercial real estate, the value of a commercial property is literally a multiple of its rental income. Technically, is the rental income divided by the cap rate? Which cap rate is short for capitalization rate? It literally means the rate at which you capitalize the rental to arrive at the value. So if we can figure out a way of doubling the rental, then we've doubled the value. And by the same token, of course, if you lose the tenant and you have your rental, then you have the value. And that's why the value of so many of these commercial office buildings has plummeted, because there are no tenants for them.   Keith Weinhold 00:17:40  Yeah, well, there's a lot there. And back to the Airbnb thing. Yeah. About two years ago, there seemed to be this well well-documented Airbnb bust. And my gosh, I personally had awful Airbnb experiences recently, including checking into an Airbnb where it hadn't been turned over, it hadn't been cleaned yet, and that I can never unsee what I saw.   Keith Weinhold 00:18:00  Then I had to stay there. That was really rough. I think what you're getting at here is once you hit a bottom, that's where the opportunity is. So there are going to be some of those opportunities somewhere in the commercial real estate sector, commercial real estate syndicators, many of them imploded from high rates. So when we talk about finding the bottom link with these large apartment buildings, how many more apartment syndicator implosions do we expect from the higher mortgage rates?   Dolf de Roos 00:18:27  Many. I'm indifferent to it. I'm not saying I don't have sympathy for the people who own them, and I'm not gleeful for those who buy a bargain. But here's why I'm indifferent. I think it's fair to say that I've made most of my money in real estate by finding either vacant or semi vacant buildings, and that goes against the grain. Most people think they need to look for a building with a good tenant, because it's the tenant that pays the rent, and that's not incorrect. That's accurate. And then if you've got a building that you buy and say 8% return and your mortgage interest is 7%, hopefully that 1% margin covers your property taxes and your insurance and your maintenance.   Dolf de Roos 00:19:05  And then you just wait for time to do this thing where slowly, over time, the rents creep up and the property value creeps up. I don't have the luxury of waiting that long, and I never had the cash to buy properties like that, so I literally sought out semi vacant or even vacant buildings. Now, I didn't buy them because if I bought a vacant building, I still have to pay property tax and insurance. But what I would do before buying it is see if I can find a tenant, and I can give you a specific example. I came across a vacant building that was a funeral parlor, and most people don't like to think of what goes on in a funeral parlor. But they have these stainless steel trays where they put the product of their business on, and they insert these hollow stainless steel tubes and suck up the blood and replace it with formaldehyde and all kinds of things we don't want to think about.   Keith Weinhold 00:19:52  That's even worse than my Airbnb experience.   Dolf de Roos 00:19:55  No one knew what to do with it.   Dolf de Roos 00:19:57  So I found it. And it was being sold for a song because it was vacant. And what I did is I employed someone at the then going hourly rate of $8 an hour to phone every funeral director, going further and further from this place until she found someone who said, oh my gosh, I've always wanted to operate there. And I was just open and honest. And I said, well, there's a funeral parlour premise for sale. Go and check it out if you want to buy it, buy it. Why would I offer it to him, Keith, when I really wanted to buy it? Because the last thing I want is a tenant to be gracious. The fact that the only reason he's paying me rent is that I'd beat him to it. But I knew that in all probability, he didn't want to buy real estate. That's not his gig. And he said, no, I don't have the money or the inclination he had to look at. He said, listen, I love it.   Dolf de Roos 00:20:40  I want to operate there. What would it take? And I said, well, if you're willing to sign up a heads of agreement, an alloy, we're subject to me buying it. You will become the tenant, then I'll have a crack at buying it. And his response was, were not so fast, I need you. I'll only do it if you give me a long term lease. Well, that's exactly what I want. So I'd found a tenant by adding the tenant to this otherwise vacant building. The value of it doubled. And when I went to the bank to apply for a mortgage, they said, well, we're only going to give you 50%. Well, guess what? 50% of double the value was the purchase price. They lent me all but the last $10,000 to buy that property. So the magic sauce here is finding the tenant. Could anyone else have gone through at the time? This is before the internet, the Yellow pages and phoned every funeral director going for. Of course they could, but no one thought of doing it.   Dolf de Roos 00:21:33  And that comes to part of what you had in your title, that this is all about creative real estate. The thing I love about real estate is it's about the only investment vehicle where you can actually use your creativity. I mean, if you're a really creative person and you buy a portfolio of stock, IBM stock and Microsoft and biotech, what.   Keith Weinhold 00:21:53  Can you do to improve it?   Dolf de Roos 00:21:54  Can you deploy your creativity? How can you deploy what you've seen in your travels to make your stock portfolio worth more? Zero. Absolutely nothing. Not with stocks, not with bonds, not with futures. Options, certificates of deposit, Treasury bills, nothing. But with real estate, the sky's the limit, I love that.   Keith Weinhold 00:22:13  Well, you talked about getting into commercial real estate sectors with little or none of your own money. That's part of the creativity. A lot of our audience is interested in investing in residential property, a single family home. You might still be able to get one for 150 K now, 20 to 25% down payment on that 30 K plus.   Keith Weinhold 00:22:34  I mean, that's still pretty manageable for a lot of people, but many are somewhat intimidated by commercial real estate. I think one of the first things they think about is how do I come up with the money? So we talk about creativity in funding that down payment. Tell us more about some good strategies for doing that, and kind of overcoming that daunting feeling of higher commercial real estate prices.   Dolf de Roos 00:22:52  You're absolutely right. Most people think commercial real estate is more expensive, where you might be able to buy a home in a cheaper market, a cheaper price point at one 20,000, say the commercial property is going to be half a million, or if homes are $1 million and a fancy suburb and the commercial properties at 3 million. That's true, but not all properties are like that. My smallest commercial building was a little corner shop. It was a wet fish supply shop, so they sold fish but not cooked fish. And it was a horrible looking thing. But I paid all of $79,000 for it and it's been rented on a full commercial lease from the day I bought it, so it needn't be liked.   Dolf de Roos 00:23:31  In fact, we tend to only notice the big ones for the For Sale sign. You're in the downtown of some city and you see a big one of the big firms, CB Richard Ellis or Jones Lang LaSalle or something for lease or for sale sign, that's for sure. And you don't tend to notice the small ones. The trick in finding good value real estate. Be it commercial or residential, again, has to do with the fact that it's not an automated market like the stock market. You buy stocks through computers on a share market. Everyone pays the same price. But when it comes to real estate, the seller may choose to go through a real estate agency. It might be a national one, and then it's vetted by many agents. But we have a thing known as fizzbuzz or for sale by owner. And why would a seller choose to circumvent a real estate agent? Well, probably because he's hoping to save on the 6% commission. By the way, that's the highest in the world.   Dolf de Roos 00:24:21  And the rest of the orders? 2 or 1 and a half or 3%, it soon to be lowered in the States. But even so, they want to save on that commission and more sinisterly. Perhaps some of them think, why should I entrust my property, the sale of my property to some snooty, nosed 22 year old kid just out of school who doesn't even live in the suburb. I have lived here for 59 years or whatever, he says. And I know what it's worth. And in pricing it, he's either way too high or way too low. Now, if he's way too high, you and I aren't going to buy it because it's just way too high. We know that. But what if it's 100,000 below market value? It happens every day of the week, and if we stumble across one of those, then we might just make 100,000 that day. Not in terms of cash, not in terms of folding hard cash, but in terms of equity. And we could sell it the next day for a hundred thousand more.   Dolf de Roos 00:25:08  But we don't because we want to invest in it. And these things are real key. These happen. That's why I encourage people don't take the same route home from work every day. If you've finished work, get in your car, take a different route, keep your eyes peeled, look for visible signs of a sale by owner, or look for abandoned properties, ones where the grass is a bit high in this litter blown up against the fence and the windows are a bit grimy, and then do some research to find out who owns it.   Keith Weinhold 00:25:34  Sometimes the greater the crisis, the greater the opportunity. But often we talk about, say, if one has overcome the money in the down payment thing, you know, in effect, when we go ahead and get a loan, whatever sector we're investing in, the bank underwrites either us or the bank underwrites the property. But in a sense, us as the investor is we're sort of underwriting the tenant that's in there. Now, when we buy a residential building, you know, we can look at the tennis credit scores and their work history.   Keith Weinhold 00:26:00  You know, we know that the residential tenant is going to pay us to live there. We have a good sense of faith about that. But when it comes to commercial real estate investing, say, I want to buy a plaza with eight businesses in it. I think a lot of investors feel overwhelmed because they're like, oh my gosh, like, how do I study the validity of these eight businesses? And how do I know that they're going to be solvent and sustainable going forward? And do I need to understand all this, or can you speak to that and help break that down for us a bit? Basically the investor underwriting the tenant.   Dolf de Roos 00:26:31  That's all true. And yet there isn't that much to learn. Because if we take your imaginary shopping plaza with eight tenants. Yeah, I think we'd all agree that if one of those tenants was a Gloria Bean coffee and tea or whatever it's called, or Seattle's Best or Peet's Coffee, not to mention Starbucks, that's a global change, but one of those lesser brands.   Dolf de Roos 00:26:51  I think we would be pretty comfortable that they can pay the rent every month. And similarly, the bank underwriting that loan was like, well, a Peet's Coffee or Gloria, that they're a good tenant And, you know, just to name others at random rosters for less, that's a nationwide chain store. I think if we had them as a tenant, that would all go well. And you might get a couple of independents, but they would have a track record. They've leased those same premises for the previous eight years, and they moved there from other premises, which ended up being too small for them. That means they're expanding where they were for 12 years, things like that. Give a picture to any novice in this game to say, wow, they're probably going to be here for the long haul. And beyond that, what happens when you develop the skills to attract new tenants? You don't worry about that even because you know that when you lose a tenant, it's easy to get one lesson.   Dolf de Roos 00:27:42  I've got 101 ways of getting tenants for buildings, and I'm blown away that people don't deploy even one of them. And I'll give you an example from last week. I was with a client in the UK in Bournemouth, which is way in the south of the country, and we were looking at a commercial office building there and it had been vacant for 18 months. And I said to the agent what seems to be the trouble with getting a tenant? And he shrugged his shoulders and said, well, I don't know. It's been on the market for 18 months. And I said, has it ever occurred to you to put a sign outside the property? A big canvas sign hanging on the side of the building signs, and the grass verge saying, this building is for lease. Enquire within or go to this website. And he was stupefied by that thought. He said, what an amazingly good idea. You have to let people know. They think that they're going to go to their office because they're looking for office space.   Dolf de Roos 00:28:34  So now, would they be guaranteed to get a tenant within a week by putting a canvas sign on the building? Of course not. But I know we won't reduce the chances. And that's why if I can find a tenant before committing to buy the building, I'm pretty confident we'll get there. And I've got all these other techniques, Keith, of doing it like one that I really love is, let's say you've got a vacant warehouse and it's an ugly, horrible warehouse in a sea of similarly ugly and vacant warehouses. If you and I bought that, I would hesitate to suggest that we would have a tenant within a month. And here's how we'd do it. We would spend no more than $10,000, and we would go to the manager's office, because ultimately, the person who decides whether to lease our warehouse as opposed to another one, is not the CEO and the head office in New York or LA or wherever. It's not the cleaning lady or man who's going to sweep the floor. It's going to be the manager is going to manage it.   Dolf de Roos 00:29:28  So I get rid of the linoleum and I put in commercial grade carpet. I put in triple glazed or dual glazed windows. Keeps the noise out and the warmth in. I replace the fluorescent tubes with LED lights and replace the locks with electronic locks so he can never forget his keys. I put on an 80 inch LCD screen and tell him it's good for corporate training videos. We know he's never going to watch corporate training videos on it, but those TVs you can buy for $500 now, I put on a little coffee machine and make sure it's brewing when it looks, and have a fridge for end of week drinks, celebrations, and our unsuspecting manager, who's looked at seven ugly warehouses so far that day when he comes to our ugly warehouse and he opens that door to the manager's office subconsciously, or maybe consciously, he thinks, oh my gosh, if I lease this one, this is where I'm going to be packed for 40 hours a week for Lord knows how many years. He says I'll take it.   Dolf de Roos 00:30:17  And he hasn't even asked the rental. You might say that's bribery and corruption, but I think it's just offering a better product than the competition. No one else does this.   Keith Weinhold 00:30:27  Oh well. This is another brilliant example of using creativity in real estate investing. We're talking with the king of commercial real estate, Dolph Thomas More. We come back including some of his psychology and insights from the rich. This is general education. I'm your host, Keith Whitehall. Hey, you can get your mortgage loans at the same place where I get mine at Ridge Lending Group Nmls 42056. They provided our listeners with more loans than any provider in the entire nation. Because they specialize in income properties, they help you build a long term plan for growing your real estate empire. With leverage, you can start your prequalification and chat with President Ridge personally. Start now while it's on your mind at Ridge Lending group.com. That's Ridge Lending group.com. And your bank is getting rich off of you. The national average bank account pays less than 1% on your savings.   Keith Weinhold 00:31:31  If your money isn't making 4%, you're losing your hard earned cash to inflation. Let the liquidity fund help you put your money to work with minimum risk. Your cash generates up to an 8% return with compound interest year in and year out. Instead of earning less than 1% sitting in your bank account, the minimum investment is just $25. You keep getting paid until you decide you want your money back there. Decade plus track record proves they've always paid their investors 100% in full and on time. And I would know, because I'm an investor, to earn 8%. Hundreds of others are. Text. Family 266866. Learn more about Freedom Family Investments Liquidity Fund. On your journey to financial freedom through passive income. Text family to 66866. What's up everyone? This is HGTV Star Kombucha. Listen to get Rich education with Keith Wine hold and don't quit your day dream. Welcome back to Get Syndication. You're listening to episode 513 of the show that's created more passive income for busy people just like you than nearly any show in the world.   Keith Weinhold 00:32:55  I'm your host, Keith Whitehall. We're at the king of commercial real estate, Dolph Durst. Just like he has a lot of creative, proven types of things that you can do to improve commercial real estate. He also has a lot of those ideas for residential because he's been around the game for so long. So tell us about some more of those creative ways to add value to residential real estate.   Dolf de Roos 00:33:17  Well, probably. Like most people who end up focusing on commercial real estate, I got started in residential and that's where I first deployed some of my creativity. And I noticed, for instance, that I'd have a rental property that had no garage and no carport. And when you think about it, a tenant's biggest asset because it's not their home, it tends to be their car. One could argue that because they waste money on expensive cars every two years, that's why they can't afford to buy a home. But we won't go there. So if it's their car, if there's no carport and no garage, that means their biggest asset is in the rain.   Dolf de Roos 00:33:49  The sleet, the sun, the shine, the hail, you name it. So by building a carport, we can protect their biggest asset and it's worth a lot more to them by any means. If you have a carport on a house, that house will rent for about $80 a month extra. An 80 a month times 12 is 960. Call it $1,000 extra, a rent in a year. And Keith, I can build a carport for $1,000 easily. It's simply for one in each corner and then a roof with a bit of a slope. Why the slope? Well, if it rains, the rain falls off. If you're really cheap, you can get away with three posts. It still stands, you know. But no. And I'm being silly, but we sometimes make them with two posts and cantilever them. They're a bit more expensive, but then there are no posts out front so I can build a carport for $1,000, and then I get $1,000 extra a year coming in. And when you think about it again, which other investment can you think of that once you've consummated the deal, once you own it, you can spend an extra thousand dollars and then get 100% return on that money.   Dolf de Roos 00:34:49  And as they say in the infomercials. But wait, it gets even better. Because think about it. Let's say we have that carport built, but we haven't paid for it yet. And so we've got our thousand dollars a year extra of rental coming in. We go back to the appraiser and say, we want a new appraisal With an extra $1,000 coming in, he's likely to appraise it at $10,000 more. With that increased appraisal of 10,000, we go back to the bank and say, Mr. Bank manager, remember I got a 70 or 80% more. I've got now got an appraisal for 10,000 more. Will you give me a modest 70% loan on that? Well, banks are in the game of lending money and making a profit. So they say yes. So you get 7000 from the bank. Let's use 1000 of that 7000 to pay for the carport. It's now paid for. That leaves us with $6,000 cash. And the question is, is it earned income? And the answer is no, it's not earned income.   Dolf de Roos 00:35:42  There's no income tax on it. Is that the sale of something? Nope. Didn't sell it. No sales tax, no capital gains. It's tax free money. And you might say but hang on, you've now borrowed $7,000 that you have to be interested. Even at a ridiculously high 10%, that would only cost 700 a year. But we're collecting an extra thousand a year. So when you build this carport, you have two choices. One is pay cash for it and get 100% return on your money. Or the second one is don't pay any money for it, but $6,000 of tax free money in your pocket and get $300 a year surplus cash flow index for inflation for the rest of your life. Like, why would you not do that?   Keith Weinhold 00:36:25  Well, and it's a terrific example of how to accidentally improve the property. And it's so interesting that you bring this up, Dolph, because just a few weeks ago here on the show, I talked about garage real estate. I mentioned how adding a carport can often be more cost effective for a landlord from an ROI standpoint, than constructing a garage.   Keith Weinhold 00:36:43  I also talked about the future with autonomous cars. If people are going to need garages as much as they will, but that's into the future, and that's another subject in itself. All for one really important thing. I know that probably even more important than the actual investing is getting people in the right mindset to do this in the first place. You've studied this in really unexpected psychology behind wealth creation. I think a lot of it is counterintuitive, but it kind of makes sense because if you come from a scarcity and conventional mindset and you just do mediocre stuff, you're only going to get a mediocre outcome. So why don't you talk to us more about breaking down that psychology that most Americans and most residents of everywhere in the world really struggle with?   Dolf de Roos 00:37:28  Well, my pleasure. I had been teaching real estate for about 15 years and I decided why? I don't know, but I decided to run a survey to find out how many of my students became a millionaire within 18 months. That was my expected time frame of reasonableness.   Keith Weinhold 00:37:43  Is that I was actually wealthy.   Dolf de Roos 00:37:45  Right? And I was pretty confident. But when the results came in, I was devastated because it was fewer than 4%. And in my mind, 4% wasn't even statistically significant. Meaning if you take a thousand people, a random 4% are going to become millionaires. One's going to marry into money, one's going to win the lottery, one's going to win at a casino, and the fourth one's going to fall over a paper bag and looks inside. And we just believe that there's a million bucks there. So I vowed to stop teaching until I'd cracked the nut, because my dilemma was, how is it that when you give people all the tools you think they need to become fabulously wealthy, they still don't do it right? And what I found is that it had nothing to do with my rate of speech or my accent. Not that I have one, of course, or the content of my information or the sequencing of it. It had everything to do with the subconscious mind of the student, the fear.   Dolf de Roos 00:38:38  And he has that stance. You're a young kid and you say, hey, mom or dad, I want a bicycle. And they say, well, what do you think, kiddo? That money grows on trees and I know where the parents coming from. Hey, money's not that easy to come by. Temper your expectations of what you'll get for your bet. But this kid is. Our money doesn't grow on trees. Meaning money's hard to come by. And how often have we been told money can't buy you happiness. And money is the root of all evil. And when I say that, someone always points out no, the full saying in the Bible is for the love of money is the root of all evil. There's a big difference. And I'll say, yes, there is a big difference. But to the subconscious mind, it's still here's money and evil in the same sentence, and it's unconsciously makes that association. And the religious even say that it is easier to get a camel through the eye of a needle than for a rich man to get to heaven.   Dolf de Roos 00:39:24  In other words, if you're rich, you're condemned to hell. And that's a nice, strong belief system to take on board, even subconsciously. And by the way, most people don't know what the eye of the needle is. The eye of the needle was the entrance to East Jerusalem and even camels. And I've been there. I've said the camel said to get down on their knees as a sign of respect before they could enter. So there's a reason behind all these things, but the subconscious mind takes aboard. Money can buy you happiness. Money's hard to come by if you work hard for it. You don't deserve that money's root of lever. You won't get to heaven. You condemned to hell. And how do we describe the rich kids? We say they are so rich. That filthy rich. They're so rich. That stinking rich we associate being rich with filth and stench. So that is why in the United States and every Western nation, when someone wins the lottery and we no longer win 10 or $20,000, it's 300 million or 800 million or 1.2 billion when people win the lottery within five years of winning, 80% of the winners are back to where they were before they won.   Dolf de Roos 00:40:25  Right? And why is that? I discovered that it's because subconsciously, even though they're happy they won it and they going to tell their boss they're going to quit and they're going to buy their parents a nice home and they're going to get a new car. But subconsciously they feel they don't deserve it because they haven't worked hard for it. They're not going to be happy. They're now evil people. They're not going to go to heaven, and they're filthy and they stink. And the only way to overcome that is to get rid of the source of the problem, which is the money. And you'll see it happen again and again and again. So what we do is we dissolve what's in the subconscious mind, all these things that we've been saying without realizing it over and over and over again and replace them with more empowering beliefs. And the great thing about the subconscious mind is, initially, you don't even have to believe the thing that you're going to say over and over again to replace those old ones, but it could be something as simple as money is good or a bit more sophisticated.   Dolf de Roos 00:41:18  My poverty helps no one, but my wealth can help a lot of people.   Keith Weinhold 00:41:22  The more you have, the more you can give.   Dolf de Roos 00:41:24  Exactly as the reverend says, I'm a magnet for money. And so when we get into this mode of thinking differently, then all of a sudden people find that the money starts flowing and we give people specific exercises to do. And it's you think by how is that going to make difference? But it does. And so what I found when I introduced these concepts into my real estate teaching, the success went from under 4% to over 80%. And if that's not evidence enough that this works, I don't know what is.   Keith Weinhold 00:41:56  Yes, it really takes changing that mindset to break down these old stereotypes and have the confidence to say and act upon things like financially free beats debt free. But if you raise to think that money is a scarce resource, you think that retiring debt is a good thing, or don't focus on getting your money to work for you. Focus on getting other people's money to work for you.   Keith Weinhold 00:42:17  A lot of people don't even know what that means. But yeah, it takes breaking down some of these simple things that we all began to learn when we were age five or something like that. Golf is we're winding down here. You operate globally. You play globally. That intimidates a lot of people. They don't really know how to do that. But it's giving you this wherewithal to say that real estate is the only profession that can truly be played globally. Tell us about that.   Dolf de Roos 00:42:44  Well, when you think about it, if you study to become, say, an attorney, you can't just up and leave the US and go to Germany or Peru or Kuala Lumpur, Malaysia to practice, you've got to study their local laws and set the bar exam. If you're a physician, you can't just go to another country and conduct frontal lobotomies on patients. You've got to study and hit the bar exam. I had a friend who was a dermatologist, a skin doctor from Austria. He moved to Australia after eight years of study to get his qualifications.   Dolf de Roos 00:43:13  They wouldn't accept them here to start all over again. And he said that's ridiculous. And he became a farmer and was very happy doing that. But when you think about it, not only our real estate investors welcomed all over the world, but they think that you're going to bring money with you. You don't have to, of course. In fact, if you're going to invest as a US citizen in another country, I would not recommend bringing U.S. dollars with you. I'd recommend borrowing locally, because if you bring U.S. dollars with you, then you're subject to exchange rate fluctuations. So just borrow locally and then you've got no risk from that at all. But despite the fact that the other countries, the host countries think that you're an investor, you're going to bring money. So they welcome you with open arms. I think it's the only profession where you are never discriminated against. Your welcomed. You're made to feel welcome. They want more of you. They encourage you to come with delegations of other investors.   Dolf de Roos 00:44:05  It's kind of good gig to be on.   Keith Weinhold 00:44:08  Make the World Yours. The UN recognizes 193 world nations. Get out and see them and invest outside your own home country if you have the ability to. Well, Duff, you've got this interesting combination of commercial real estate focus, a great grasp of the mindset and how to help people with the wealth mindset. And then thirdly, you also operate globally. So it's been really interesting to speak with you. You help people in so many ways with a lot of your teaching resources. So why don't you let our audience know how they can engage with that?   Dolf de Roos 00:44:41  We have a lot of programs that we run from time to time. I mentioned I saw a client in the UK. He was an example of someone we did a fly out for. I'd spend three days just with that one client to help him with his portfolio. But the thing I've got coming up is a live training and people can get a free seat to attend and learn more at my website called Dolf Live.   Dolf de Roos 00:45:03  So Dorfman and Dolf and then live Live.com golf Dolph Live.com. You can see what we've got coming up there. It's entirely free to attend. And then, you know, once that event's gone, I'm sure we'll post other things there, but that's the best way of staying informed with what I've got going. Part of my passion, Keith, is sharing it. You know, it's pretty boring doing it on your own. And one of the biggest thrills I get is when you get feedback by email or however, from someone who said, well, when I heard this or saw that or read this, I wasn't even sure if it would work and I certainly wasn't sure if it would work for me. But look at what I've done since then, and that gives you a feeling that you can't describe in words. That's pretty cool. You change someone's life and you don't even really know who they are, then that's kind of that's fun stuff.   Keith Weinhold 00:45:48  The ruse has been helpful to me in our audience today. The King of Commercial Real Estate, thanks so much for coming on to the show.   Dolf de Roos 00:45:55  Hey, thank you so much for the opportunity. I really enjoyed it.   Keith Weinhold 00:46:04  Check out Dolph Live.com. It looks like he's got a live event coming up this Thursday night, and if you missed that more afterward, like I was saying earlier, a ton of great episodes coming up here on the get Rich education podcast, just stacked. As always, you'll get lessons from me when I'm going to break down. Is any debt worth paying off? Which debts are which are not and why? That's going to help you know what to do with every debt for the rest of your life. And that's besides what I mentioned earlier, both new guests and very popular returning guests. I hope that you learned something today. I'll run it back next week when we meet again. Until then, I'm your host, Keith Weintraub. Don't quit your daydream.   Speaker 8 00:46:54  Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own.   Speaker 8 00:47:05  Information is not guaranteed. All investment strategies have the potential for profit or loss the host is operating on behalf of get Rich education LLC exclusively.   Keith Weinhold 00:47:22  The preceding program was brought to you by your home for wealth building. Get Rich education.com.

Join Nick Lamagna on The A Game Podcast with his guest Garrett Gunderson the master of personal finance and creating wealth and stand-up comedian bringing a refreshing and entertaining take to learning about financial freedom!  Garrett is an entrepreneur, investor, business owner, keynote speaker and educator who came from a family of coal miners and rewrote his story Coming from a family to take a different path and went on a journey of financial knowledge to understand money on a higher level. He is a Money Ninja and has a black belt in finance who specializes in helping people make and KEEP more money in their pocket and enjoy a better quality of life.  He brings an absolutely refreshing take on teaching us about money and finance as he has brought his love of comedy to the topic to keep our attention and entertain us as he educates us as well. He has been gaining traction now in the comedy world  as many have caught his hilarious and intellectually stimulating comedy special called The America Ream.  He is a Wall Street Journal and New York Times Best Selling author and has a fantastic new book out NOW called Money Unmasked.  He is now on track to bring love and laughter to a billion lives adding to his amazing resume as a renaissance man being a whiskey sommelier, coffee barista, a bow hunter and truly one of the most interesting men in the world! Topics for this episode include: ✅ Are you creating a false definition of success for yourself? ✅  What is the new social currency people want to see ✅ The Correlation between public speaking and comedy ✅ How to avoid living a life of regret ✅ How to find happiness and fulfillment in life ✅ The process to become great at something + More! See the show notes to connect with all things Garrett!   Connect with Garrett: garrettgunderson.com Garrett Gunderson on Youtube Garrett Gunderson on Instagram Garrett Gunderson on LinkedIn Garrett Gunderson on Facebook Garrett Gunderson on Twitter Garrett Gunderson on Tiktok Take the quiz to know your "Money Persona" here Get his New York Times and Wall Street Journal bestselling here   --- Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers