Architecture Business Club

Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...Richard Petrie is the world's foremost architect marketing coach & the co-founder of The Architect Marketing Institute - a leading provider of marketing training and resources for small-firm architects and building designers. Their mission is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income. Richard brings a high performance mindset to marketing for his architect clients all around the world. And he's joined me on this episode to share some of his expertise with you.Episode Highlights...00:00 Introduction02:19 Introducing Richard Petrie05:13 Challenges Architects Face in Marketing14:32 High-Level Marketing Strategies For Architects18:50 Creating Effective Offers25:24 Common Pitfalls in Traditional Sales Approaches26:19 The Value of Paid Diagnosis and Research28:29 Four Offers for Different Client Stages30:50 Filtering Clients Through Offers31:24 Nurturing Clients Over Time33:34 Customising Offers for Specific Projects35:06 Case Study: Success with Niche Marketing39:52 The Importance of Marketing for Architects42:18 Final Thoughts and Key Takeaways44:39 Personal Insights and Travel Experiences46:54 Connecting with Richard and Show Wrap-UpKey Takeaways...You should have a clear target. Knowing exactly who your ideal client is will help you attract the projects you like. Imagine fishing with the right bait for the right fish.Use a step-by-step marketing plan. Create systems for marketing your services which involve several steps—like different offers for clients at various stages. This helps you guide them through their journey.Say no to bad projects. If you have plenty of good projects lined up, you can easily say no to the ones that don't suit you. This way, you won't feel stuck doing work you don't enjoy.Links Mentioned In The Episode...Click here to learn more about The Architect Marketing Institute—--

Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.Today's Guest...Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work… and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she's also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.Episode Highlights...00:00 Introduction01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach03:54 What Makes Up A LinkedIn Profile?09:56 The Importance of a Strong LinkedIn Headline14:52 Crafting an Effective LinkedIn Banner18:28 Perfecting Your LinkedIn Profile Photo20:04 Maximising the Blue Link and About Section28:07 The Featured Section: A Key Element29:38 Maya's Favourite Travel Destination31:17 Conclusion and Final ThoughtsKey Takeaways...Make Your LinkedIn Headline Work for You Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].”

Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.Episode Highlights...00:00 Introduction01:39 What is the Where it's AT podcast?04:48 Podcast Relaunch Strategy13:28 Editing and Production Insights16:52 Conclusion and Next StepsKey Takeaways...Podcasting takes planning Making a podcast isn't just hitting record and talking. You need a plan—what the show's about, how it sounds, what it looks like, and who it's for. It's a bit like designing a building—lots of little parts need to work together.The stuff people don't see matters There's loads that goes on behind the scenes. From planning and editing to sorting out guests and sharing the show online, all these steps help your podcast sound and look professional.You don't have to do it alone Getting help from someone who knows what they're doing can save you time and stress. A podcast expert can help with everything from ideas to launch, so your show feels smooth and sounds great.Links Mentioned In The Episode...

Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.Episode Highlights...00:00 Introduction01:20 Understanding Business Struggles02:24 Changing Your Perspective05:50 Circle of Control Exercise08:47 Environmental Changes and Networking13:30 Journaling and To-Do Lists15:38 ConclusionKey Takeaways...Change how you look at things When you're feeling low about your business, try to look at things in a different way. It's easy to compare yourself to others and feel like you're not doing enough. But remember – you don't see their full story. Everyone has ups and downs. Try to spot the difference between what's really true and what you're just feeling in the moment.Don't waste energy on things you can't change When everything feels too much, try this simple exercise to feel more in control:Draw three circles on a page:In the outer circle, write things you can't control (like the news, the economy, or other people's actions)In the middle circle, write things you can influence (like how you talk to clients or the way your team works)In the centre circle, write what you can control (like your daily habits, how you spend your time, and how you react)Spend most of your time and energy on the centre circle. That's where real change happens.Small changes can lift your mood Feeling stuck? Try changing where you work – a coffee shop or coworking space can give you a boost. Get outside for a walk, or do something fun like kayaking or cycling. And even if you're an introvert, talking to others in your field can really help. You're not alone – sometimes, a quick chat can give you a whole new idea.—--Want to explore podcasting for your business?

Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.Today's Guest...Hayley Watts is a productivity and habits coach and trainer. She helps people who are juggling too much to get clear on their priorities, reduce their stress and help them grow their businesses. She has been delivering training around productivity and people management for the last 10 years, and now helps people who are running their own businesses to get focused.Episode Highlights...00:00 Introduction01:33 Meet Haley Watts: Productivity and Habits Coach03:36 Understanding Habit Formation06:50 Effective Use of Calendars and To-Do Lists11:26 Creating and Sustaining New Habits14:05 Managing Overwhelm and Prioritising Tasks24:10 Weekly Planning Strategies28:03 Final Thoughts and Takeaways31:32 Closing Remarks and Contact InformationKey Takeaways...Build small habits that stickStart with tiny steps you can do easily.Link your new habit to something you already do – like brushing your teeth or making tea.Celebrate little wins to help you keep going.Plan your day in a way that works for youUse a simple system to keep track of what needs doing.Start with the most important jobs, and think about when you have the most energy.You can use a calendar, a journal, or even post-it notes – whatever helps you stay on track.Stop feeling overwhelmedWhen your tasks are all over the place, your brain feels messy too.Keep everything in one spot and break big jobs into small steps.This makes things feel easier and helps you stay in control.Links Mentioned In The Episode...Visit Hayley's WebsiteConnect with Hayley on LinkedIn—--Want to explore podcasting for your business?

Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.Today's Guest...Ray Brown is a business coach and entrepreneur. Originally from Scotland & now based in Australia. Ray has coached everyone from startups to top executives of major companies. He is the founder ArchiBiz - a global company that helps ambitious architects build profitable and sustainable businesses without compromising design standards. Ray is our first returning guest, having featured on episode 31 of the podcast back in May 2024.Episode Highlights...00:00 Introduction01:31 Meet Ray Brown04:03 The Four Ps Framework for Architecture Practices06:33 Deep Dive into Practice and Projects16:17 People: Hiring, Training, and Utilisation22:47 Perception: Shaping Your Market Image28:43 Introducing the Business School for Architects35:46 Conclusion and Final Thoughts38:55 Travel Talk and FarewellKey Takeaways...Build Your Business Like You Build a HouseYou can be great at design, but without a strong business setup, your practice won't run well. Ray Brown talks about using the “Four Ps” to keep things on track:

Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.Today's Guest...Joe Wright is a Chartered Architect who creates bespoke homes in London and West Sussex. His focus is on client collaboration and sustainable design. Joe has worked on around 10 projects a year for over a decade, from design to construction. Helping to turn his clients' houses into fabulous homes. During that time, he's also moved from Tottenham to the seaside town of Worthing in West Sussex. And oversaw building work on three projects on his own home. Asides from spending time with his architect wife, two sons and their mad cocker spaniel. Joe loves mountain biking, Arsenal football club, travel, and is a member of a local gospel choir.Episode Highlights...00:00 Introduction01:28 Meet Joe Wright: Architect04:45 Joe's Architectural Practice and Philosophy07:45 Joe's Journey to Becoming an Architect13:31 Starting a New Practice: Challenges and Strategies17:29 Early Business Struggles and Client Relationships25:36 Dealing with Difficult Clients27:18 Learning to Trust Your Gut29:43 The Impact of Bad Clients on Mental Health31:07 The Importance of Client Collaboration31:41 Business Development and Marketing Strategies40:45 Networking: Overcoming Fear and Building Relationships46:39 Favourite Travel Destinations48:48 Conclusion and Final ThoughtsKey Takeaways...Facing Your Fears and Taking ActionYou might feel scared to try something new — like getting into architecture, starting your own practice, or going to a networking event. But the longer you wait, the more chances you might miss. Taking action helps you learn as you go. You don't need to have it all figured out — just get started, and deal with things as they come.Why Building Relationships MattersAt first, networking can feel awkward. But once you start meeting people, it gets easier — and it can really help your business. Talking to others, sharing stories, and asking for advice can lead to new ideas, referrals, and work. You don't have to do it all alone — people want to help.Trusting Your Gut with ClientsSometimes you just know when a client doesn't feel right. If you ignore that feeling, it can lead to stress, wasted time, and low energy. Be picky. Set clear rules from the start. When you work with good people, your projects go better and you feel happier too.Links Mentioned In The Episode...Visit Joe's practice websiteConnect with Joe on LinkedIn—--Want to explore podcasting for your business?

Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.Episode Highlights...00:00 Introduction01:38 Understanding Your Financial Needs03:56 Calculating Your Monthly Income05:08 Planning for Annual and Unexpected Expenses07:03 Setting Long-Term Financial Goals08:50 Determining Your Business Revenue Needs09:50 Profit Allocation and Business Expenses12:08 Conclusion and Next StepsKey Takeaways...Know how much money you needYou need to be clear on how much money you need to live and run your business. This means knowing what you need to take home each month, as well as saving for once-a-year bills and surprise costs. It helps you stay on top of things and avoid money stress.Set money goals for your businessBreak your income into steps. Start with what you need each month to get by. Then look at your yearly costs. Finally, think about what you want in the future. These steps make it easier to plan your business income and keep things growing.Split your money the smart wayOne way to manage your money is from the book Profit First. You split what your business earns like this:

Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.Today's Guest...For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.Episode Highlights...00:00 Introduction01:29 The Power of a Story Bank04:01 Crafting Engaging Stories08:50 Success Stories in Design14:42 Marketing Beyond Your Portfolio22:40 The Impact of Video Storytelling27:04 Final Thoughts and Takeaways29:04 Travel and Connection31:12 Closing RemarksKey Takeaways...Why storytelling matters

Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.Today's Guest...For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.Episode Highlights...00:00 Introduction01:39 Meet Jude Charles: Filmmaker and Storytelling Expert04:03 Why is Storytelling Important in Business?07:42 Three Essential Stories Every Business Should Share12:23 Overcoming Challenges and Building Trust Through Stories15:44 What Holds People Back From Sharing Stories?20:02 The Simplicity of Effective Storytelling27:21 Conclusion and Next StepsKey Takeaways...

Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe' into podcasting. Be sure to contact Jon via the link below if you'd like to learn more about how podcasting could benefit you.Episode Highlights...00:00 Introduction01:51 Benefits of Podcasting for Your Business05:59 Debunking Podcasting Myths13:22 Overcoming Fears around Podcasting18:08 How To Get Started with Podcasting19:57 Conclusion and Next StepsKey Takeaways...

Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management.Today's Guest...Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming, post-production and presentations. For the last five years she has specialised in chat-based communications, helping businesses and organisations to use WhatsApp automations and interactive strategies so you can make communication with your customers more efficient, personal, and effective.Episode Highlights...00:00 Introduction01:36 Meet Helen Nurse04:28 Why Use WhatsApp for Business?07:18 Common Misconceptions About WhatsApp09:21 WhatsApp Use Cases and Automation17:38 Setting Up WhatsApp for Business20:29 Automating Lead Generation with WhatsApp20:56 Enhancing Customer Experience with AI22:17 The Importance of Timely Responses23:28 Efficient Business Operations with WhatsApp25:36 Adapting to Modern Customer Expectations26:42 WhatsApp for Architecture Projects31:26 Tips for Using WhatsApp in Business36:09 Exploring New Places: Travel Stories38:53 Conclusion and Contact InformationKey Takeaways...Keep in touch easily – WhatsApp is a great way to talk to clients because so many people use it. Quick replies help you stay connected and keep conversations flowing.Save time with automation – You can set up auto-replies and message flows using tools like ManyChat. This means less manual work and faster responses for your clients.More than just messaging – Use WhatsApp for customer support, getting new leads, and managing projects. You can also send personalised messages to different groups of people.Links Mentioned In The Episode...Connect with Helen on LinkedInVisit Capture1's Website—--Want to join our membership community?

Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry.Today's Guest...Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years' experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark's vision is to help others write a better story for themselves and their families.Episode Highlights...00:00 Introduction01:42 Meet Mark Franklin: The Four Fears® Guy04:53 Exploring The Four Fears®09:33 Fear of Not Being Ready14:39 Fear of Not Being Good Enough24:48 Balancing Quality and Efficiency in Work25:24 Fear of Not Having Enough Time30:19 Overcoming the Fear of Failure31:42 Launching the Podcast: Jon's Journey39:17 Embracing Vulnerability and Moving Forward41:07 Favorite Travel Destinations43:58 Connecting with Mark Franklin44:32 Closing Remarks and Next Episode PreviewKey Takeaways...Accept Mistakes and Keep MovingYou don't need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren't perfect, is often the best way forward.Face Common Business FearsMany business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don't have to stop you. The key is to recognise them and take action anyway.Find Support and Build ConfidenceTalking to others can help you push past doubts. Whether it's business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps.Links Mentioned In The Episode...Connect with Mark on LinkedInVisit Mark's WebsiteBuy Mark's Book > How to Embrace the Four Fears® of Business Ownership—--Want to join our membership community?

Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You'll get actionable insights on leveraging luck and strategic networking to grow your career and business.Today's Guest...Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who's studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that's interested in forging their own career path.Episode Highlights...00:00 Introduction01:33 Introducing Mel Barfield02:12 Superman and 80s Movies Nostalgia04:57 Mel's Career Journey07:32 How Luck Works In Your Career09:20 How To Maximise Your Career Opportunities12:31 The Role of Luck in Career Success14:32 The Impact of COVID on Career Paths15:48 The Power of Online Connections21:29 Promoting Yourself and Your Work26:18 The Value of Self-Promotion26:53 Attracting the Right Audience29:45 Repelling Content Strategy30:29 Setting Boundaries with Clients35:28 One Simple Thing You Can Do To Be More Visible39:49 Indie Business Club Podcast44:08 Final Thoughts and Takeaways45:44 Travel FavoritesKey Takeaways...Create More Opportunities by Putting Yourself Out There – Luck isn't just chance; it's about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open.Be Yourself Online – Trying to please everyone won't help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don't be afraid to be you!Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you're working with the right people.Links Mentioned In The Episode...Connect with Mel on LinkedInListen To The Indie Business Club PodcastVisit Mel's WebsiteVisit Copy or Die's Website—--Interested in joining our membership community?

Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field.Today's Guest...Molly Scanlan builds low-carbon websites for social enterprises and non-evil businesses. She started her first business at 21, put in a valiant stint as a primary school teacher and is now a freelance web designer, developer, writer and event speaker. Molly is a frequent podcast guest, talking about sustainability and small business and sharing her twisting career story.Episode Highlights...00:00 Introduction01:47 Meet Molly Scanlon: Sustainable Website Expert04:14 What Is A Sustainable Website?05:39 What Exactly Does Digital Footprint Mean?10:25 How Can I Lower My Digital Footprint?15:21 What Common Myths Are There About Sustainable Websites?16:32 Why Might Architecture Practices Want A Sustainable Website?20:06 Other Benefits from Sustainable Websites22:10 Balancing Website Sustainability and Appearance24:10 Efficient Use of Photos and Videos28:21 Creative Constraints and Sustainable Design33:43 How to Communicate Your Sustainability Efforts39:01 Final Thoughts and Personal Insights42:43 Conclusion and Next Episode PreviewKey Takeaways...Your Website's Carbon Footprint – Websites use energy, just like buildings do. Every time someone visits your site, data centres and servers work to load pages, using electricity. You can make your website greener by reducing file sizes, cutting out unnecessary content, and choosing a web host powered by renewable energy.A Faster, Smoother Experience – A well-designed, sustainable website isn't just better for the planet—it's better for your visitors too. Simple, streamlined pages load faster and are easier to navigate. This not only improves the user experience but can also help your site rank higher on search engines.Sustainability That Matches Your Business – If you run a business that values sustainability, your website should reflect that. Keeping it lean and efficient shows that you care about both the environment and good design. Plus, working within creative limits often leads to smarter, more effective solutions.Links Mentioned In The Episode...Connect with Molly on LinkedInSign up for Molly's super short (yet mega useful) email newsletter—--Interested in joining our membership community?

Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners.Episode Highlights...00:00 Introduction01:25 Benefits of the Community02:38 Who Can Join?03:15 Weekly Sessions and Activities03:44 Additional Resources and Meetups06:01 Membership Costs and Time Commitment07:29 Why Isn't This Community Free?10:06 Can I Join If I Live Outside The UK?11:40 Is There A Minimum Age Limit?12:42 Does This Community Include Any Coaching Or Mentoring?13:08 Can I Promote My Products Or Services To Other Members?13:34 What Are Your Community Guidelines?14:55 Inclusion and Refund Policies15:26 How to Join and Final Thoughts16:26 Conclusion and Next Episode PreviewWhy Join the Architecture Business Club?

Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients.Today's Guest...Sarah Noel Block is the founder of Tiny Marketing & creator of the Lean Marketing Engine. She is passionate about revolutionizing marketing for founder-led business services companies. With over a decade of experience, Sarah has mastered the art of efficient, high-impact marketing that drives growth without draining resources. Her approach leverages lean principles to create scalable marketing strategies, ensuring every dollar spent translates into measurable results. Her mission is to empower businesses to build a pipeline of ready-to-buy prospects, using smart, streamlined tactics to achieve their goals.Episode Highlights...00:00 Introduction01:35 Introducing Sarah Noel Block03:53 What is a Lean Marketing Engine?05:19 Identifying Your Dream Client09:47 Crafting Your Signature Offer15:48 Choosing Your Main Marketing Channel17:53 Creating Core Content23:23 Passive Lead Magnets and Active Lead Generators27:50 The Gateway Offer37:41 Conclusion and Final Thoughts39:18 Guest's Favorite Place40:24 Closing Remarks and Contact InformationKey Takeaways...

Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King's proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online.Today's Guest...May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too.Episode Highlights...00:00 Introduction01:44 Introducing May King Tsang04:27 What is FOMO?08:36 The Five-Step Formula to Generate FOMO13:55 What Type of Content Can We Share To Build FOMO?22:47 The Challenge of Being Your Authentic Self23:39 What Are The Different Types of FOMO?24:31 Creating Pre FOMO25:52 Live and Post FOMO Strategies26:53 FOMO for Architects: A Practical Example28:51 Engaging Your Audience with Consistent Content33:19 The Power of Repurposing Content34:55 Getting Started with FOMO: Tools and Tips35:48 Final Thoughts on FOMO37:13 Travel Stories40:10 Connecting with May King Tsang40:36 Closing Remarks and Next Episode PreviewKey Takeaways...Creating Excitement with FOMO (Fear of Missing Out)May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways:Before an event – Create anticipation and get people talking.During the event – Keep the energy high by sharing updates and engaging with your audience.After the event – Keep the buzz going so people stay interested and don't want to miss the next one.Showing Up Consistently & Being YourselfBeing active on social media isn't just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you.Keeping It Simple & Taking ActionYou don't need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients.Links Mentioned In The Episode...Visit May King's WebsiteConnect with May King on LinkedIn—--Want to be the first to hear how to join our membership community?

Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you'll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you!Today's Guest...Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand.Episode Highlights...00:00 Introduction01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert03:58 Why Use LinkedIn (over other social media platforms)?07:46 Beatrice's CLEAR Framework for LinkedIn10:58 What Are The Key Things We Need To Understand About Our Clients?13:48 How To Find and Connect with Clients on LinkedIn17:40 Creating Engaging Content on LinkedIn25:45 Active Engagement Strategies on LinkedIn27:46 Effective Commenting Strategies30:18 LinkedIn Headline Tips31:09 Commenting vs. Sharing on LinkedIn35:00 What's The Best Way To Reach Out to New Connections?39:04 How Can We Measure Success on LinkedIn?42:47 Quick Tips for LinkedIn Success46:57 Personal Insights and FarewellKey Takeaways...Know Your Ideal ClientTo grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them.Get InvolvedDon't just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities.Share Helpful ContentYour posts should help, not just sell. Share tips, insights, and solutions to your audience's problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with.Links Mentioned In The Episode...Click here to connect with Beatrice on LinkedInClick here to learn how Beatrice can help you—--Want to be the first to hear how to join our membership community?

Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members.Episode Highlights...00:00 Introduction01:08 Architecture Business Club's Community02:16 Understanding Online Communities03:35 Benefits of Joining a Community07:24 Joe Wright (of Joe Wright Architects)09:05 Liz Murrell (of Zing Interior Architecture)10:46 Vlad Borislavov (of Monochromo Design Studio)12:31 What You Get with the Membership16:00 How to Join the Architecture Business Club18:32 Conclusion and Next StepsKey Takeaways...Why Community Matters for Solo PractitionersRunning a business on your own doesn't mean you have to do it alone. Being part of a community helps you feel supported, makes decision-making easier, and reduces that feeling of isolation.Why Join the Architecture Business Club?When you join, you get a network of like-minded professionals to share ideas, solve problems, and keep learning. It's good for your business—and your well-being too.What You Get as a MemberYou'll have access to:Weekly group sessionsA chat group to ask questions anytimeA member directory to connect with othersA shared resources libraryRecordings of past sessionsWant to be part of something bigger while still running your own practice?

Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you've never done PR, now's your chance to get started and get published!Today's Guest...Ellie Senior is a creative Freelance Copywriter specialising in authentic storytelling for small independent businesses. Through websites, case studies, award submissions, press releases and more, Ellie has helped many architecture practices communicate more effectively with potential clients – leaving them to focus on the design work! Ellie writes regularly for the KL Home, Design & Build Magazine, showcasing talented Architects, Developers, Designers and Tradesmen through detailed features and advertorials. For those looking to connect, she can be found posting regularly on LinkedIn where her timely tips on all things content are popular with many in the construction industry!Episode Highlights...00:00 Introduction01:43 Meet Ellie Senior: Expert Copywriter04:20 Common Misconceptions About PR05:56 What Are The Benefits Of PR (for Your Architecture Practice)?09:00 How To Find the Right Publications for PR14:08 What Content Is Newsworthy for Press Releases?22:59 How To Write an Effective Press Release29:12 Practical Tips for Sending Press Releases39:25 Advertorials: A Paid PR Strategy42:28 Final Thoughts and Takeaways47:06 Conclusion and Next StepsKey Takeaways...Why PR Matters for Small Architecture PracticesPR isn't just for big firms. You can use it to get noticed, build trust, and bring in new clients. Sharing your finished projects—especially the ones with stunning visuals—can grab the attention of potential clients through magazines or newspapers.How to Write a Great Press ReleaseWhen you write a press release, start with a catchy headline and make sure the first paragraph answers the "five W's"—who, what, where, when, and why. Keep the rest clear and packed with useful details, and include quotes to make it feel more personal. Don't forget good-quality photos—they're super important in a visual field like architecture.Picking the Right PublicationsFind the publications that make sense for your business. Local papers and magazines are great if you want to get noticed in your area. Industry magazines are perfect if you're targeting people who love architecture. Stick with it and follow up after sending press releases to improve your chances of being featured.Links Mentioned In The Episode...Visit Ellie Senior's WebsiteConnect with Ellie on LinkedIn—--Want to be the first to hear how to join our membership community?

In part two of Jon's conversation with Ange Lyons they chat about the challenges of freelancing. They discuss dealing with tricky clients, avoiding scope creep, and combating loneliness. They also share practical tips on contracts, invoicing, and handling social isolation. If you're a small business owner in architecture, this episode offers valuable advice to help you build your dream business and enjoy more freedom and fulfillment.Today's Guest...Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others.Episode Highlights...00:00 Introduction01:40 Client Challenges and Scope Creep04:03 Handling Difficult Clients07:31 Best Practices for Contracts and Invoicing14:13 Dealing with Social Isolation21:38 Time Management Tips for Freelancers27:34 The Power of Newsletters30:18 Favorite Travel Destinations32:54 Conclusion and Contact InformationKey Takeaways...Clear Contracts and BoundariesMake sure your contracts are clear to avoid misunderstandings with clients. Include what work you'll do, the difference between revisions and redesigns, and when payments are due. It's worth getting legal advice or using contract templates from trusted sources. You can also use tools like CRM systems to keep track of contracts and invoices.Finding Community and Beating IsolationFreelancing can feel lonely, but you don't have to do it all on your own. Join online groups, try co-working sessions, or organise meet-ups in your area. Online co-working over Zoom lets you check in with others while you work, helping you stay accountable and feel part of a group. Communities like Architecture Business Club or Being Freelance are great places to start.Managing Your Time and Staying ProductiveBeing your own boss means juggling lots of tasks. Try using a Pomodoro timer, setting work hours in a planner, and switching off social media notifications to stay focused. Prioritise your day with a task list, focusing on one big job at a time. Tools that track your time can also help you keep on top of your schedule.Links Mentioned In The Episode...Connect with Ange on LinkedInVisit Ange's Website—--Want to be the first to hear how to join our membership community?

Jon speaks with Ange Lyons, a seasoned graphic designer, about common challenges freelancers face. They discuss marketing strategies, setting charge rates, and the importance of networking. Jon also shares info on joining a supportive community for architects and designers. The episode offers simple, practical advice for freelancers looking to avoid isolation and grow their businesses. Don't miss part two of this conversation in the next episode!Today's Guest...Ange Lyons is a brand and marketing graphic designer based in London UK. With over 20 years of experience in the design industry, she has successfully run her business, Lyons Creative, for the past 12 years. Ange specialises in creating marketing designs, brands, magazines and websites, working across both print and digital media. She provides graphic design services to a diverse range of industries, including insurance and finance corporations, publishing houses, charities, and freelancers. This variety ensures that her skillset remains broad and adaptable. Ange is passionate about engaging with people and offering her assistance wherever possible. Her love for colours and fonts is evident in her work, and she delights in sharing this enthusiasm with others.Episode Highlights...00:00 Introduction02:27 Meet Ange Lyons05:54 Marketing Tips for Freelancers13:37 Creative Marketing Strategies22:27 Setting Your Chargeout Rate29:58 Conclusion and Next Episode TeaserKey Takeaways...Why Networking MattersBoth Jon and Ange talk about how joining local and online networking events can help you connect with potential clients. It's also a great way to feel less alone when you're freelancing. Ange shares how being part of a local group in Walthamstow once led to a client referral years later.Creative Ways to Market YourselfJon and Ange share fun and clever ideas for getting your name out there. Ange talks about sending small gifts, like notebooks, cookies, or brownies, to clients. These thoughtful touches can lead to them sharing about you on social media. Jon gives an example of an architect who created a personalised booklet as a unique business card—something too good to throw away.Project Pricing vs. Hourly RatesJon and Ange discuss why pricing by project can often work better than charging by the hour. While hourly rates show exactly what you're earning in the short term, project-based pricing can lead to better results if you plan carefully. They also explain why it's important to agree on clear details with clients at the start to avoid extra work that wasn't planned.Links Mentioned In The Episode...Connect with Ange on LinkedInVisit Ange's Website—--Want to be the first to hear how to join our membership community?

Jon helps you start 2025 on a strong note by recommending three key podcast episodes. He highlights the importance of the Architecture Business Club's membership community for architects, technologists, and designers. Jon shares updates on upcoming episodes and guest interviews, providing tips for writing business plans, quarterly planning, and PR in your business. He also invites you to join the waitlist for the community to gain support and connect with like-minded professionals.Episode Highlights...00:00 Introduction01:31 Episode Recommendations for a Successful Year07:23 Sneak Peek: Upcoming Episodes12:11 Conclusion and Final ThoughtsKey Takeaways...Get Ready for the New YearListen to Episode 9 for tips on reflecting on your business and setting clear goals.Check out Episode 33 to learn how to write or update your business plan.Tune into Episode 13 for advice on using quarterly planning to break goals into smaller, doable steps.What's Coming UpDon't miss our special CIAT podcast episode about the three biggest challenges for architectural technologists—advice that works for any service-based business owner.Hear from Ange Lyons in a two-part interview about freelancing. She'll cover finding clients, marketing, setting prices, invoicing, and managing admin tasks alongside client work.The Power of CommunityDiscover how the Architecture Business Club brings together small firm owners to share ideas, gain support, and network. It's all about creating a business that gives you freedom, flexibility, and fulfilment.Links Mentioned In The Episode...

In this special Boxing Day episode of Architecture Business Club, Jon looks back at 2024 and counts down the top five podcast episodes of the year. Jon, who helps small architecture firm founders build their dream businesses, celebrates the podcast's achievements, including reaching 10,000 total downloads and launching a membership community. He shares personal Christmas traditions and highlights, shares the year's top five (most downloaded) episodes, and states the importance of community and connection for sole practitioners. Jon also encourages listeners to reflect on their own year and join the podcast's supportive community.Episode Highlights...00:00 Introduction01:29 Jon's Christmas Plans02:33 Podcast Achievements and Milestones06:47 Top 5 Podcast Episodes of 202407:09 Number Five09:56 Number Four11:26 Number Three14:07 Number Two16:44 Number One17:45 Wrapping Up and Looking Ahead to 2025Key Takeaways...Focus on What You Do BestSpecialise in the areas of architecture you love and are great at. Work with others who specialise in different stages, like project delivery. This helps you work smarter, deliver better results, and feel less stressed.Don't Go It AloneRunning a business solo can feel lonely. Make an effort to connect with others—whether that's meeting in person, chatting on the phone, or joining online groups. A supportive network makes your work more enjoyable and sustainable.Start, Even If You're AfraidFear of failure shouldn't stop you from starting your architecture practice. Mistakes will happen, but they're just lessons in disguise. The most successful business owners learn, adapt, and keep moving forward.Want to be the first to hear how to join our membership community?

Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business.Today's Guest...Vardeep Edwards is the founder of The Branding Fox - a Brand Development & Design studio dedicated to your brand transformation. She has over twenty years of experience and has worked with the likes of ODEON, Marie Curie, Pentagram & EMAP, helping growing businesses with their branding and design needs. Vardeep believes that creating a brand foundation is crucial for your business to grow. She can help you translate this concept into an impactful and purposeful brand identity so that you have clarity on your brand, your positioning and how to attract your dream clients.Episode Highlights...00:00 Introduction01:13 Meet Vardeep Edwards: Branding Expert03:22 The Importance of Branding06:18 Defining Your Brand Identity09:00 Understanding Your Audience12:44 Bringing Personality to Your Brand20:10 Content Creation Tips25:42 Building Emotional Connections29:59 Raising Brand Visibility33:33 Integrating Branding into Your Business37:22 The Role of AI in Branding41:43 Travel Stories and ConclusionKey Takeaways...Understand Your Brand and AudienceYou need to be clear about what your brand stands for—its values, identity, and what makes it different. At the same time, it's just as important to know who your audience is, what they need, and where they spend their time. This understanding helps you create better branding and marketing plans.Keep Developing Your BrandYour brand isn't something you set up once and leave. It's a process that grows with your business. You should regularly check what's working, listen to feedback, and adjust as the market changes. This way, your message stays clear and makes sense to your audience.Build Real Connections Through ContentSharing real and interesting stories, like behind-the-scenes moments or personal experiences, helps people trust you. Creating content—both long posts and short updates—shows your brand's personality and message. Use things like social media, interviews, or in-person chats to connect with people and build stronger relationships.Links Mentioned In The Episode...Connect with Vardeep on LinkedInVist Vardeep's Website – The Branding Fox—--Interested in working with Jon?

Have you had bad experiences outsourcing your architectural drafting work? Don't give up yet! In this episode Jon talks to Derek Timms about avoiding common outsourcing mistakes and finding the right partner. Derek, a chartered architect with 25 years of experience, shares tips on building long-term, trusted partnerships and the benefits of early planning. Derek also talks about his role as a school governor and the importance of communication and setting clear expectations. If you're a small practice leader or sole practitioner in architecture, this episode will help you understand how to make outsourcing work for you.Today's Guest...Derek Timms is a Chartered Architect with 25 years of experience working at practices like Farrells, Gensler, and Sheppard Robson. He's the Managing Director at The Sourcing Collective - a support studio for the AEC industry. The Sourcing Collective collaborates with surveyors, architects, interior designers, contractors, and property managers, providing architectural drafting support in BIM environments tailored to your systems and processes. This allows you and your in-house team to focus on design and add value to your projects. They also work with AJ100 practices, integrating into their teams across multiple large-scale projects.Episode Highlights...00:00 Introduction01:40 Meet Derek Timms and The Sourcing Collective04:17 Common Outsourcing Mistakes and How to Avoid Them06:49 Finding the Right Outsourcing Partner10:04 Importance of Clear Communication11:48 Setting the Right Expectations16:36 Early Planning and Avoiding Last-Minute Decisions25:31 Low-Risk Outsourcing Trials32:54 Final Thoughts on Outsourcing38:39 Derek's Favorite Travel Destination41:30 Conclusion and Next Episode PreviewKey Takeaways...✅ Think Long-TermTreat outsourcing like a partnership, not just a one-time job. When you work together over time, you can learn each other's styles and create a smoother way of working that benefits both sides.✅ Keep Communication OpenRegular updates, even on small things, help everyone stay on track. Good communication builds trust and makes outsourced teams feel like they're part of your own business.✅ Plan AheadOutsourced teams need time to learn your processes, just like new employees. Avoid last-minute decisions that can lead to rushed results. Early planning gives you better results and a less stressful experience.Links Mentioned In The Episode...Visit Derek's website (The Sourcing Collective)Connect with Derek on LinkedIn—--Interested in working with Jon?

Jon chats with Laura Pearman, an expert in personal branding about the importance of personal branding for solo and small firm architecture practice owners. They discuss how you can adapt your personal brand as your business grows. Laura shares tips on how to start and build a strong personal brand, and explains common misconceptions people have about it. They also discuss how external factors like your views on the environment and technology may influence your personal brand. Jon and Laura also share personal stories about their own experiences. Laura shares steps you can take today to align your personal brand with your business goals.Today's Guest...Laura Pearman is an internationally recognised Personal Brand Consultant with over a decade of experience helping leaders create impactful and authentic personal brands. Based in the UK, Laura specialises in bespoke strategies, combining creative vision with sharp business acumen. She's known for her quirky Vintage style, straight-talking Northern charm, and ability to bridge the gap between business owners and creatives. Laura's work has empowered countless leaders to elevate their authority, embrace their uniqueness, and drive results.Episode Highlights...00:00 Introduction01:15 Meet Laura Pearman: Personal Brand Consultant05:33 Personal Branding Misconceptions09:11 Challenges for Architects in Personal Branding15:52 Practical Steps for Personal Branding23:04 Client Success Stories29:11 Final Thoughts and Takeaways39:09 Conclusion and Next Episode PreviewKey Takeaways...Your Personal Brand Grows with YouYour personal brand isn't something you set up once and forget about. It changes as your business and the industry evolve, so you'll need to keep refining and updating it to stay relevant.Stay True to Who You AreThe best personal brands feel real and reflect who you truly are. Make sure your brand matches your values and those of your business to create a consistent and relatable image.Use Research to Guide Your BrandGood personal branding is based on research. Look into industry trends, key players, and new ideas. Tools like the PESTLE model can help you spot what matters and keep your brand relevant.Links Mentioned In The Episode...Grab Laura's Personal Branding Checklist

In this special episode of Architecture Business Club, Jon marks the podcast's one-year anniversary, celebrating 57 episodes. Jon shares his journey of starting the podcast, its initial reception, and future plans. Catch interesting stats about podcast longevity, listener demographics, and download milestones. Jon also reflects on his motivations, lessons learned, and the hard work required to maintain a podcast. He thanks listeners for their support and talks about exciting future guests and projects. Tune in for inspiration and tips on launching your own podcast!Episode Highlights...00:00 Introduction01:28 Podcast Statistics and Achievements05:24 Why I Started This Podcast13:55 How I Launched The Podcast18:47 Launch Day and Early Feedback23:47 What Happened After The Launch31:11 The Realities of Podcasting33:13 Future Guests and Aspirations35:43 Launching Your Own Podcast: Tips and Advice40:55 Community and Membership Plans44:16 Gratitude and Closing RemarksKey Takeaways...Starting a Podcast: What to ExpectStarting a podcast takes planning and preparation. You'll need to learn the tech, face personal fears like public speaking, and stay on top of the workload to produce regular, quality episodes. Setting a launch date, practising with test interviews, and planning ahead can help you feel more confident and ready to hit the ground running.Growing Your Reach and Building ConnectionsA podcast can open doors to new opportunities. You might get noticed for awards, or be invited to events and interviews. Hosting or being a guest on podcasts helps you build connections and collaborate with others in your industry, creating chances to grow your practice.Staying Consistent and Building CommunityRunning a podcast means sticking with it to keep the content flowing. But it's about more than episodes—it's about creating a space where people connect. Your podcast becomes a way to build lasting relationships.—--Want to be the first to know when we open the doors to our membership community?

Jon continues his chat from the previous episode with sales expert Helen Tebay. They discuss practical tips to convert cold leads into hot sales. Helen shares advice on dealing with unresponsive clients and the importance of booking follow-up steps during initial calls. They also cover strategies for getting video testimonials and staying focused during slow periods. Jon shares why proactive outreach and customer-focused communication are so important.Today's Guest...Helen Tebay helps service-based business owners like coaches, consultants, and experts to sell and market their businesses. Win more 4 and 5-figure clients faster. Feel better about selling and learn how to sell better.Episode Highlights...00:00 Introduction01:20 Dealing with Ghosted Leads02:18 Booking Follow-Up Calls04:39 Direct Communication Strategies09:36 Staying Focused During Slow Months12:42 Understanding Client Value14:52 Gathering Client Testimonials16:17 Leveraging Video Testimonials24:18 Real and Relatable Marketing25:48 Final Thoughts and Key Takeaways27:17 Favorite Travel Destinations28:34 Where to Find Helen Online29:10 Closing Remarks and Next Episode TeaserKey Takeaways...Importance of Following Up and Being ClearYou should always schedule a follow-up call straight after your first meeting or sending a proposal. This keeps things moving and stops leads from disappearing. Be clear and direct when reaching out again, whether it's through an email or a phone call. It helps you get answers and restart any stalled conversations.Staying Active When Business is SlowDuring quiet times, stay focused by taking small but effective steps. Have meaningful chats with potential clients, share helpful advice, or highlight past client wins. Doing things like hosting a live session or posting success stories keeps your name out there and shows you're still open for business.Keeping Your Marketing RealPeople connect with what's real. Instead of polished ads or perfect videos, try sharing behind-the-scenes clips or genuine client stories. This shows the true side of your work and helps build trust with new clients who can see what it's like to work with you.Links Mentioned In The Episode...Connect with Helen on LinkedInVisit Helen's Website—--

Jon and guest Helen Tebay discuss how small architecture firms can overcome a sales slump. They talk about the importance of staying calm, being consistent, and focusing on problem-solving. They share tips on how to re-engage with past clients, use content to answer questions, and look back at successful months to find patterns. Helen also compares sales strategies to dog training, highlighting the need for consistency and the right energy. Tune in for practical advice on getting more sales for your architecture practice!Today's Guest...Helen Tebay helps service-based business owners like coaches, consultants, and experts to sell and market their businesses. Win more 4 and 5-figure clients faster. Feel better about selling and learn how to sell better.Episode Highlights...00:00 Introduction01:48 Dog Training and Sales Parallels04:14 Staying Calm During Sales Slumps06:52 Analysing Past Successes13:22 Reconnecting with Past Clients20:36 Creative Marketing Strategies24:54 Quick Sales Tips for Architects29:10 Conclusion and Next Episode TeaserKey Takeaways...Staying Calm and Solving Problems When Sales Drop:If sales slow down, try not to worry. Instead of panicking, look back at what worked well before. Think about what actions and mindsets led to good sales times. Staying calm and focused on solutions will help you handle slow sales periods better.Reconnecting with Past Clients:Reaching out to past clients or leads is a good way to get new sales quickly. A follow-up message can remind them of your work and bring them back. Personal messages, like checking in or suggesting new services, can make them feel valued and more likely to return.Showing Value and Easing Client Worries:Help clients feel more comfortable by sharing helpful info. Create videos or articles that answer common questions or show what to expect in the architecture process. Showing successful projects and sharing client stories can also help build trust and show that your services are worth it.Links Mentioned In The Episode...Connect with Helen on LinkedInVisit Helen's Website—--Interested in working with Jon?

Jon talks to Prachi Rampuria, co-founder of Eco Responsive Environments, about how collaboration can change small architecture practices and help solve big problems like climate change. Prachi discusses the benefits of working together and shares real-life examples from her projects. They also talk about the challenges of professional silos and how to overcome them. Learn tips on communication, maintaining relationships, and the importance of listening. Discover how teamwork can lead to innovation and a better future for architecture.Today's Guest...Prachi Rampuria is a co-founding director of EcoResponsive Environments, an award-winning urban design and architectural practice with a singular mission: using a complex-systems approach, they design to support health and wellbeing. As a consultancy, their services include feasibility studies, visioning and development briefs, outline and detailed planning applications, strategic master planning, public realm and regeneration strategies, research publications, and teaching. Prachi is a Design Council Expert, teaches at Oxford Brookes University's MAUD course, and sits on multiple Quality Review Panels. She has also co-authored a book titled 'EcoResponsive Environments' published by Routledge in 2024.Episode Highlights...00:00 Introduction01:16 Meet Prachi Rampuria04:42 The Importance of Collaboration in Tackling Global Challenges09:16 How Collaboration Can Lead To Innovation17:16 Overcoming Professional Silos25:57 Benefits of Collaboration for Small Practices28:22 Challenges and Solutions in Collaborative Projects33:23 Future of Collaboration in Architecture37:48 Conclusion and Key Takeaways38:46 Favorite Places and Final Thoughts42:01 Outro and Next Episode PreviewKey Takeaways...Working Together: Teaming up is one of the best ways to solve big problems, like climate change. As a small practice, you can bring in other experts to share ideas and create fresh solutions. Working together can also help you stay flexible and save money by creating teams that fit each project.Breaking Down Walls: For good teamwork, you need to get rid of “walls” between different job roles. This means respecting other people's skills, listening closely, and being okay with asking questions if you don't know something. Building trust and keeping clear communication will help everyone work better together.New Ideas from Different Minds: New ideas often come when different people share their views. When you collaborate and involve a mix of experts early on, it's easier to tackle complex issues and find solutions that one team alone might not achieve.Links Mentioned In The Episode...Visit the EcoResponsive Environments WebsiteConnect with Prachi on LinkedIn—--Interested in working with Jon?

Jon shares the excitement for London Build 2024, taking place on 20th - 21st November at London Olympia. Discover why it's the UK's biggest construction show with over 35,000 attendees, 700 speakers, and 450 exhibitors. Jon talks about the opportunity for networking, CPD training workshops, and having some fun! He also invites you to his talk at 10am on Wednesday 20th November at London Build's Skills & Marketing Hub. Don't miss out - grab your free tickets through the link in the show notes and connect with Jon on social media before London Build 2024.Episode Highlights...00:00 Introduction01:43 What Is London Build?02:14 Why Attend London Build?03:13 Why Jon Is Excited About London Build04:50 What Is Jon's London Build Talk About?05:36 Where & When To Hear Jon's Talk07:08 Why Attend Jon's Talk?08:50 How to Get Tickets10:02 Conclusion and Next Episode PreviewKey Takeaways...What London Build 2024 Is All About: London Build 2024 is the UK's biggest construction show. You'll find over 35,000 people there, with more than 700 speakers across 12 stages, plus over 450 exhibitors. It's packed with activities too: meet-the-buyer sessions, celebrity guests, music, DJs, networking parties, and more. It's like a full-on festival for the construction world!Why You Should Go to London Build 2024: This event is more than just a conference—it's a place to meet people, learn new skills in CPD workshops, and connect with others in the industry. It's also fun, with live music, a bar, and free entry for everyone. There's a bit of everything to enjoy!Jon's Talk at the Event: Jon is excited to join London Build 2024 and will be giving his first talk at the event. His presentation, "The Simple Way to Stand Out from Your Competitors," covers how to find your niche, use content marketing, and build your personal brand. He's looking forward to sharing ideas and meeting you at the event.Links Mentioned In The Episode...

Jon explores architectural communications and business development with Robert Woodburn Park, a communications expert with over 25 years of experience. The discussion spans Robert's journey from working in practice to running his consultancy and the integration of storytelling with visuals in architecture. The conversation examines the evolution from traditional to digital media, providing practical marketing advice for small architectural practices. Topics include effective marketing strategies, the importance of a strategic focus, leveraging social media, and balancing brand building with lead generation. Robert introduces Beedier, a platform offering up-to-the-minute information, research, and news relating to business development, communications, and marketing for architects.Today's Guest...Robert Woodburn Park is a seasoned architectural communications expert, providing in-house graphics and marketing leadership for over 25 years for successful studios such as Allies and Morrison, Alison Brooks, PLP Architecture, and JTP. He now runs his own consultancy, and this year launched Beedier.com - a new media platform for architectural business development information.Episode Highlights...00:00 Introduction01:52 Personal Interests and Hobbies04:11 Early Days of Digital Communications in Architecture09:03 Integrating Storytelling with Visuals13:03 Transformative Changes in Architectural Communications22:56 Balancing Brand Building and Lead Generation29:52 Challenges for Smaller Firms33:06 Introducing Beedier: A Resource for Architects35:24 The Importance of Social Media for Architects39:09 Key Elements of Business Development42:01 Travel Stories and Favorite Places45:12 Conclusion and Contact InformationKey Takeaways...Strategic Communication in Architecture Marketing:You need to focus your communication on what works best for your architecture practice. This means knowing the right ways to market, like using social media, websites, going to networking events, or getting PR. It helps create a clear and interesting story about your projects.Balancing Brand Building and Lead Generation:You should aim to split your marketing spend between building your brand (45%) and finding new clients (55%) to keep your business growing. Building your brand is about getting noticed (through awards, being featured, or being online), while lead generation brings in new projects and clients. Smaller practices should stick to what they're good at and not try to do too much.Importance of Storytelling and Visuals:Telling the story behind your projects is really important. It makes your work more interesting and helps people remember it. Using strong stories with good images can help others better understand and appreciate your work.Links Mentioned In The Episode...

Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on content creation for architects. Colin, founder of The Podcast Host and Alitu, shares tools and tips to help prospective guests thrive in their podcast debut and offers resources to aid new podcasters. Colin encourages simplicity, content quality, and authenticity as key elements of successful podcasting.Today's Guest...Colin Gray is a podcaster, speaker, PhD, and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video, and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode, and hosting your show.Episode Highlights...00:00 Introduction01:28 Meet the Expert: Colin Gray03:59 The Power of Podcasting for Architects08:04 Crafting Your Unique Pitch16:26 Preparing for Your Podcast Debut21:43 Avoiding Common Podcast Pitfalls26:24 The Importance of Spontaneity in Podcasting27:22 Vocal Warm-Ups and Technical Preparations30:35 Leveraging Podcast Appearances for Growth38:10 Creating and Promoting Your Own Podcast43:50 Final Thoughts and Key Takeaways46:54 Favorite Travel Destinations48:41 Conclusion and ResourcesKey Takeaways...Preparation is Key for Being a Podcast Guest:Spend time identifying and crafting your unique viewpoints and stories that differentiate you in your industry. Proactively send prep questions to the host, which can guide the conversation and ensure you cover important points during the interview. Plan technical preparations, like testing software, ensuring no updates disrupt the recording, and doing vocal warm-ups to enhance your speaking performance.Promote and Leverage Your Podcast Appearance:Actively promote your podcast episode on your social media channels, email list, and website to help grow the show and build a favorable relationship with the host. Use the episode content in various ways, such as embedding it on your website, creating clips for social media, or adding it to playlists to maximise its value and reach. Consider reusing the episode content for your marketing materials or as a feature on your "About Me" page, which can be powerful in showcasing your expertise.Simplify the Process When Starting Your Own Podcast:Focus on the content rather than getting bogged down by gear and software choices. Use simple, reliable tools to begin with. Embrace a 'live recording' mindset for the first few episodes to avoid the overwhelming task of editing and improve your speaking skills naturally. Start recording and publishing episodes as quickly as possible to gain experience and feedback, which will help you refine and improve your show over time.Links Mentioned In The Episode...

Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in lead generation and the importance of automation to enhance your firm's ability to attract new clients efficiently.Today's Guest...Martin Huntbach is the Chief Marketing Officer at ScoreApp - An AI-powered lead generation tool. Martin is also the co-founder of Jammy Digital, an award-winning content marketing agency. He also co-authored the best-selling book, Content Fortress, and often speaks about marketing on stages across the country.Episode Highlights...00:00 Introduction01:16 Meet the Expert: Martin Huntbach03:11 Understanding Lead Generation08:04 Effective Lead Generation Strategies16:51 Common Mistakes in Lead Generation20:13 Best Types of Lead Magnets26:57 Getting Started with Lead Generation30:42 Conclusion and Key Takeaways34:13 Final Thoughts and FarewellKey Takeaways...Importance of Automation in Lead Generation: By using tools and developing strategies (like lead magnets) that work on autopilot, businesses can save time and effort, allowing them to focus on other critical aspects of their operations.Creating Compelling Lead Magnets: Create valuable and compelling lead magnets that provide prospective clients with tangible benefits in exchange for their contact information. Examples include PDFs, online assessments, and wait lists, all aimed at converting traffic into potential clients effectively.Consistent Content Creation and Traffic Generation: Consistently creating and sharing valuable content is important in driving traffic to lead conversion pages. This content helps educate potential clients, builds trust, and keeps the business top-of-mind, eventually leading to increased conversions and business growth.Links Mentioned In The Episode...

Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits such as new business connections and professional growth.Episode Highlights...00:00 Introduction01:28 Overview of the AT Awards02:39 Common Misconceptions About the AT Awards03:10 Personal Experience at the AT Awards05:23 Networking and Opportunities08:35 Excitement for the Upcoming AT Awards09:32 Encouragement to Attend and Final Thoughts11:33 Conclusion and Next Episode PreviewKey Takeaways...Value of In-Person Networking: Attending events like the AT Awards provides unique opportunities to connect with industry professionals in person, which can lead to unexpected and valuable opportunities, such as meeting online connections, industry leaders, and making new contacts. Jon shares his experience of meeting influential figures and gaining new opportunities, underscoring the benefit of face-to-face interactions over virtual ones.Dismantling Misconceptions: There are common misconceptions about industry award events, such as they are only for nominees or they are too formal and boring. Jon's personal experience dispels these myths by highlighting the friendly atmosphere, the networking opportunities, and the enjoyable aspects (like free drinks and after-parties!) making a strong case for attending even if you're not a nominee.Personal and Professional Growth: Attending events can also serve as a break from the usual routine and promote personal growth. Jon mentions how stepping out of his comfort zone to attend the AT Awards proved beneficial, not only socially and professionally but also by providing inspiration and motivation. These events offer a fresh perspective and new ideas, contributing to the growth of an individual's career and business.Links Mentioned In The Episode...

Jon interviews Fabio Zammit, a seasoned software engineer and entrepreneur. Fabio shares actionable website tips and digital marketing strategies to help small architecture practice owners generate more leads from their online presence. The discussion covers key topics such as SEO, user-friendly website design, showcasing case studies, call-to-action best practices, leveraging social proof, and effective strategies to drive traffic to your website. Whether you're aiming for quick wins or long-term success, this episode provides valuable insights to optimise your architecture practice's online footprint.Today's Guest...Fabio Zammit is a seasoned software engineer with over two decades of experience, including stints at industry giants like HSBC and AOL in London. His journey led him to establish Root Codex, an agency designed to fill the gaps he identified in the tech industry. Root Codex specialises in seamlessly integrating top-tier software engineers into your existing tech teams, eliminating the challenges of freelance management and hiring. This approach ensures that businesses can scale up their tech capabilities effortlessly.Episode Highlights...00:00 Introduction01:14 Meet Fabio Zammit: Software Engineer and Entrepreneur02:01 Fabio's House Building Journey04:25 Importance of Website Design and Layout06:41 Showcasing Work: Best Practices for Case Studies11:50 The Role of Social Proof and Testimonials16:34 Understanding SEO: Basics and Best Practices23:50 Targeting Keywords: Broad vs. Niche26:37 Keyword Research Tools: SEMrush and Ahrefs27:06 Best Practices for Site Speed28:39 Effective Calls to Action (CTA)30:51 Mobile-First Approach35:26 Enhancing Online Credibility37:51 Driving Traffic: PPC and SEO Strategies44:52 Final Thoughts and Key Takeaways47:46 Travel Inspirations: Tuscany48:52 Conclusion and Contact InformationKey Takeaways...Importance of a User-Friendly Website: Fabio emphasises the necessity of having a user-friendly and aesthetically pleasing website design. It's essential your website loads quickly, uses optimised images, and has an intuitive layout. Responsive design is important too, ensuring your website looks good and functions well on mobile devices.Effective Use of SEO and PPC: Use long-tail keywords for better targeting and creating fresh, relevant content consistently. Additionally, for quicker results, use pay-per-click (PPC) campaigns tailored to the business's target audience, whether on platforms like Google, Facebook, or LinkedIn.Utilising Social Proof and Clear Calls to Action: Social proof, such as displaying testimonials and Google My Business reviews is important to build trust and credibility. Include clear calls to action (CTAs) throughout your website, making buttons and contact forms easily accessible and visible to guide visitors toward taking the next step.Links Mentioned In The Episode...Visit Fabio's WebsiteConnect with Fabio on LinkedInWebsite Tools > Semrush | Ahrefs | HotJar—--Interested in working with Jon?

Jon continues his deep dive into mental health within the architecture profession with guest Doug Hodgson. The discussion offers valuable insights into dealing with overwhelm and burnout, as well as practical steps Doug's practice, New-works, has taken to safeguard their team's mental health. The conversation also touches on the broader industry issues, such as the housing crisis, the role of architectural technologists, and the need for significant changes in architectural education and professional collaboration to improve mental well-being across the industry. The episode underscores the importance of a balanced work structure, staying connected to creative work, and fostering a supportive, diverse workplace environment.Today's Guest...Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects' Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there's an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.Episode Highlights...00:00 Introduction01:21 Practical Tips for Managing Mental Health02:17 The Importance of Nature and Breaks06:42 Challenges in the Architecture Profession12:57 New-works' Approach to Mental Health16:59 Advice for Practice Owners22:32 The Role of Professional Organisations30:55 Personal Reflections and Favorite Places33:31 Conclusion and Contact InformationKey Takeaways...The Importance of Mental Wellbeing and Nature: - Both Jon Clayton and Doug Hodgson emphasise the critical role mental health plays in the architecture profession. They advocate for taking breaks, spending time in nature, and establishing a structured workday that allows for physical wellness and mental health activities. Doug discusses how a connection to nature and taking time off when feeling overwhelmed can significantly impact mental health positively.Innovative Work Structure at NewWorks: - Doug elaborates on the unique work structure at New-works, which reserves time in the morning for physical well-being and the late afternoon for mental well-being, with core creative work happening mid-day. This approach has led to increased efficiency and productivity and illustrates the importance of balancing work with personal well-being.Collaboration and Diversity in Architecture: - The conversation touches on the need for more collaboration within the architecture profession, advocating for cross-disciplinary work and better integration with various sectors like architectural technologists. Additionally, Doug emphasises the importance of diversity and inclusivity in the profession and the need for organisations like RIBA to support these initiatives more actively. This includes rethinking education and fostering environments where young professionals from diverse backgrounds can thrive.Links Mentioned In The Episode...Learn more about New-WorksConnect with Doug on LinkedIn—--Interested in working with Jon?

Jon interviews Doug Hodgson about balancing mental health and professional success in the high-pressure field of architecture. They discuss Doug's experiences and philosophies on workplace wellbeing, sustainability, and collaboration. Doug talks about the impact of his outdoor hobbies and the vital need for greater kindness and inclusion in the industry. The conversation highlights the mental health crisis in architecture, the overwhelming demands on professionals, and the toxic culture in architectural education and practice. Doug emphasises the importance of specialising and collaborating to maintain mental health and professional satisfaction. The episode aims to raise awareness and encourage discussions on improving mental health and wellbeing for architectural professionals.Today's Guest...Doug Hodgson is an Architect and leads the Retrofit agenda for New-works, a practice he co-founded to explore a new way of working, based on the principles of specialism and collaboration, wellbeing and sustainability - with a fundamental belief that wellbeing in the workplace generates better relationships and better architecture. Prior to New-works, Doug had co-founded TDO, was a Design Fellow at Cambridge University, and in 2020 was named in The Architects' Journal 40 under 40. Doug is passionate about improving mental health and wellbeing, and has found from his own experience of being proudly openly gay that there's an urgent need for greater kindness, understanding, and inclusion in the construction industry to make the profession more relevant.Episode Highlights...00:00 Introduction01:02 Meet Doug Hodgson: Redefining Workplace Wellbeing02:11 The Allotment: A Sanctuary During COVID05:40 Sustainability and Regenerative Materials in Architecture06:39 The Mental Health Crisis in Architecture12:02 The Impact of Architectural Education on Wellbeing21:46 Specialisation and Collaboration: A New Approach28:55 Next StepsKey Takeaways...Importance of Mental Health in Architecture: - The interview emphasises the critical state of mental health within the architecture profession. Jon and Doug discuss how overwhelming workloads, long hours, and unrealistic expectations can severely impact mental and physical well-being, leading to burnout.Need for Industry-wide Change: - To address the mental health crisis, a structural change is necessary within the profession and its education system. Doug highlights that the root of many mental health issues stems from the highly demanding and often abusive culture of architectural education. This oppressive environment is carried into professional practice, resulting in exploitative working conditions. Reform in both education and professional practices is needed.Specialisation and Collaboration: - Doug advocates for architects to specialise in areas they are passionate about and excel in, rather than trying to cover all aspects of a project. Collaborative efforts between specialised practices can lead to more effective and enjoyable work environments. This approach can help mitigate the overwhelming demands often placed on individual architects, contributing to better mental health and work-life balance.Links Mentioned In The Episode...Learn more about New-WorksConnect with Doug on LinkedIn—--Interested in working with Jon?

Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the right CRM for different practice sizes and provides tips for successful implementation and consistent use.Episode Highlights...00:00 Introduction01:24 Understanding CRM Systems03:09 Benefits of CRM for Architecture Practices04:44 Key Features to Look for in a CRM06:02 Choosing the Right CRM for Your Practice08:32 Implementing a CRM System Successfully12:07 Optimising your CRM for Long-Term Success13:30 Conclusion and Next Episode PreviewKey Takeaways...The Importance of CRM Systems: CRM (Customer Relationship Management) systems are key for architecture practices, regardless of size. They help manage client relationships, streamline communications, and automate routine tasks, which is essential for maintaining strong relationships over long project timelines and improving overall efficiency.Key Features and Choosing the Right CRM: Not all CRMs are created equal, and it's important to choose one that fits the specific needs of your practice. Key features to look for might include project tracking, communication history, automation for repetitive tasks, and integration with other software like AutoCAD or Revit. The choice of CRM should consider factors such as the scale of projects, team size, budget, and specific business goals.Implementation and Optimisation: Successful implementation of a CRM involves setting clear goals, training your team, and ensuring accurate data migration. Consistent use and regular review of CRM data to identify trends can help refine processes over time. This consistent use is key to keeping sales and project pipelines full and moving, ultimately adding value to your practice.—--Interested in working with Jon?

Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.Today's Guest...Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She's been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun's online business journey started shortly after finishing her master's degree in architecture. She's since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.Episode Highlights...00:00 Introduction01:44 Meet Sigrun: Business Coach and Entrepreneur04:37 Sigrun's Journey from Architecture to Online Business19:22 The Concept of Launching Explained23:15 The Power of Limited Editions24:17 Creating Urgency in Marketing25:40 Addressing Skepticism in Service Businesses28:01 Effective Launch Strategies for Service Businesses29:39 Stages of a Successful Launch33:53 Leveraging Digital Products for Architects34:28 Success Story: Zero Energy Buildings38:59 Final Thoughts on Launching41:50 Exploring Iceland: A Personal Favorite44:02 Conclusion and Next Episode PreviewKey Takeaways...The Power of Launching:Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.Building Expertise and Authority:Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.Creating Urgency and Scarcity:Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.Links Mentioned In The Episode...Get Sigrun's Book ‘Kickstart Your Online Business' Now - For Free

Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.Today's Guest...Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.Episode Highlights...00:00 Introduction01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert01:50 Melanie's Passion for Space and Science05:08 The Importance of Google Business Profiles for Architects07:54 Setting Up and Optimising Your Google Business Profile11:43 Maximising the Benefits of Google Business Profiles18:37 Posting and Managing Your Google Business Profile25:23 Final Tips and Recommendations33:22 Conclusion and FarewellKey Takeaways...Importance of Having a Website and Google Business Profile: - Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you. - A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.Fully Optimising Your Google Business Profile: - Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews. - Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.Leveraging Google Business Profile Features for Engagement: - Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients. - Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.Links Mentioned In The Episode...Visit Melanie's WebsiteConnect with Melanie on LinkedIn---Interested in working with Jon?

Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.Today's Guest...Jackie Goddard is a former fashion designer and recovering actor who's spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.Episode Highlights...00:00 Introduction01:22 Meet Jackie Goddard03:34 The Benefits of Public Speaking for Architects06:29 Overcoming the Fear of Public Speaking11:13 Transforming Fear into Excitement15:55 The Power of Storytelling in Public Speaking21:18 First Steps to Public Speaking27:29 The Three B's of Public Speaking31:38 Conclusion and Final Thoughts32:45 Favorite Places and FarewellKey Takeaways...Preparation is Key: - Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.The Power of Storytelling: - Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.Shifting Mindset from Fear to Excitement: - Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.Links Mentioned In The Episode...Grab Jackie's (free) guide: ‘Speak With Confidence 101'Visit Jackie's Website Connect with Jackie on LinkedInCurious about working with Jon?

Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial forecasting and team building. Real client stories illustrate how his tailored approach has helped small practices overcome challenges and grow. Listeners are invited to connect with Jon for personalised support and to explore potential collaborations.Episode Highlights...00:00 Introduction01:13 Services Offered Beyond the Podcast06:42 Client Success Stories11:21 How to Work with Jon13:37 Conclusion and Next Episode PreviewKey Takeaways...Personalised Support for Small Architecture Practices: Jon provides personalised one-to-one support for small practice founders and sole practitioners. This includes coaching, consulting, and mentoring services tailored to each client's unique needs, helping them achieve goals such as growing their practice, working fewer hours, or building their team.Real-Life Client Success Stories: Jon shares real-life examples of how he's helped clients overcome specific challenges. These stories illustrate practical solutions and strategies, such as improving time management, integrating specialised services like retrofit and low-energy design, enhancing marketing tactics, and developing new business plans aligned with long-term goals.Initial Engagement Process for New Clients: Emphasising the importance of a good fit, Jon explains the initial engagement process for prospective clients. This involves one or two initial meetings, usually held on Zoom, to understand your needs and decide if he's a good fit for you. This ensures that both parties are aligned and that Jon can effectively support your business objectives.—--

Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.Today's Guest...Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.Episode Highlights...00:00 Introduction01:32 Meet Ian Anderson Gray04:13 The Importance of Video for Architecture Practices07:57 Live vs. Pre-recorded Videos13:07 Content Repurposing Explained16:22 AI Tools for Content Creation24:45 Tool for Short Form Videos25:30 Descript and Opus Clip: A Comparison26:45 AI Tools: Pitfalls and Best Practices29:51 Using AI to Enhance Creativity33:00 Content Repurposing Example36:46 Cost and Time Efficiency in Content Creation39:21 Final Thoughts and Advice42:33 Favorite Travel Destinations44:27 Connecting with Ian Anderson Gray44:55 Closing Remarks and Next Episode PreviewKey Takeaways...Start Small and Build Gradually: - Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.Leverage AI Tools for Efficiency: - AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.Repurpose Content: - Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.Links Mentioned In The Episode...Ian on Facebook > https://www.facebook.com/iagdotmeIan on LinkedIn > https://www.linkedin.com/in/ianandersongray/Visit Ian's Website > https://iag.me/—--

Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the industry's pressing issues like climate change, mental health, the Building Safety Act, and the impact of AI. Tom shares insights on creating a structured and fulfilling workday, emphasising the need for specialisation and collaboration in architecture to handle these challenges. The conversation also touches upon personal passions and the importance of maintaining a work-life balance.Today's Guest...Tom Lewith is a Chartered Architect and co-founder of New-works. Prior to New-works he co-founded and ran TDO, a leading all-services architecture studio. The success of the practice and its work led to Tom being named in The Architects' Journal ‘40 under 40', and the studio featuring in the Architecture Foundation's ‘New Architects 3'. Big issues affecting the industry like climate change, mental health, AI, and the Building Safety Act demand fundamental change. So in 2024 Tom co-founded New-works to explore a new way of working based on the principles of specialism, collaboration, wellbeing and sustainability.Episode Highlights...00:00 Introduction00:56 Meet Tom Lewith: Architect and Innovator03:12 Tom's Journey into Architecture04:34 The Rise and Fall of TDO06:52 Challenges in the Architecture Industry11:42 The Birth of New-works16:52 Specialisation and Collaboration in Architecture24:02 Stagnation in Architecture Practices25:39 Embracing Change and Specialisation27:02 The Power of Saying No31:05 Introducing New-works31:33 NewWorks' Unique Approach to Architecture33:05 Structuring the Workday for Creativity36:59 Reflecting on the Evolution of Work Practices40:49 Final Thoughts and Takeaways43:45 A Personal Favorite Place45:03 Connecting with Tom LewithKey Takeaways...Specialisation and Collaboration: - Tom Lewith's approach with New-works highlights the importance of focusing on what you are passionate about and specialising in your strengths. By concentrating on the early stages of architecture (from initial client engagement to early design), New-works creates space for creativity and efficiency. Collaborating with partners who excel in other stages of a project ensures that the entire process is handled by experts, leading to better outcomes and more sustainable practice.Structured Workday for Better Productivity: - Implementing a structured workday is crucial for maintaining productivity and mental health. New Works starts their day with non-work activities to prepare mentally and physically, then dedicates a specific time block (10 AM to 2 PM) for deep work without interruptions. This focused period allows for significant progress on creative tasks, followed by a more flexible part of the day for emails, meetings, and other communications. This balance helps reduce anxiety and ensure a productive and enjoyable workday.The Power of Saying “No”: - To create a sustainable and profitable architecture practice, it is essential to say "no" to projects and clients that do not align with your core strengths and passions. By focusing on what they do best, architects can deliver higher quality work and maintain their enthusiasm for their projects. Saying no also helps define your unique value proposition, making it easier to attract the right clients and opportunities that match your expertise.Links Mentioned In The Episode...Learn more about New Works >

Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo's podcast, The Built Environment Marketing Show.Today's Guest...Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years' experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.Episode Highlights...00:00 Introduction01:55 Collaborative Podcasting04:18 Diving into Digital Marketing Basics08:42 Digital Marketing Myths10:49 Opportunities For Architecture Practices14:35 Targeted Advertising and Platform Insights19:32 Leveraging LinkedIn for Architects20:41 Exploring Other Social Media Platforms21:24 Understanding SEO and Landing Pages23:37 Email Marketing Strategies24:13 The Power of Video Content and Webinars27:05 Maximising Digital Marketing Efforts31:38 Ayo's Favorite Place33:16 Final Thoughts and FarewellKey Takeaways...The Importance of Digital Marketing for Small Practices: Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).Strategic Planning and Execution: Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.Leveraging Digital Platforms for Authentic Engagement: Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.This episode is half of a two-part series, in collaboration with Ayo's podcast, The Built Environment Marketing Show - LISTEN HERE

Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.Episode Highlights...00:00 Introduction01:06 Why Networking Matters02:15 Debunking Networking Myths04:22 Alternatives to In-Person Networking04:50 Personal Networking Experiences06:27 Four Ways You Get Sales08:15 Networking Tips for Introverts09:57 A Strategic Approach To Networking & In-Person Events12:12 Top Networking Recommendations15:28 Upcoming Event: London Build 202416:53 Conclusion and Next Episode PreviewKey Takeaways...Importance of Networking: - Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors. - Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.Debunking Myths about Networking: - Networking is not just for extroverts; introverts can do it too! - Networking should not be approached with aggressive selling; the focus should be on listening and helping others. - It's not necessary to attend every event regularly; attending selectively based on your goals can be effective. - Tangible results can arise from networking, and it should be viewed as more than a one-time event.Alternatives to In-Person Networking: - Online events and communities can be valuable substitutes when in-person attendance isn't possible. - Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.Networking Tips for Introverts: - Start with smaller events. - Bring a friend for support. - Prepare in advance by researching other attendees. - Focus on listening more than talking.Strategies for Effective Networking: - Be authentic and true to yourself at networking events. - Follow up with new contacts to build lasting relationships. - Have a clear strategy and goals to measure the effectiveness of networking activities.Hosting Your Own Event: - If local events are unavailable, consider organizing your own meetups or workshops. - Events can be informal and simple, such as a gathering at a local café or pub.Upcoming Networking Opportunities: - Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities. - Take advantage of casual meetups alongside formal events to build deeper connections.—--Join me at London Build on Nov 20th & 21st at Olympia London.I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.We'll also be hosting an evening meet-up at a nearby venue (details coming...

Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his journey in the business world.Today's Guest...Bryon McCartney is CEO at Archmark (* pronounced Ark-Mark) Branding and Marketing for Architects and a certified coach through Donald Miller's Business Made Simple program. Bryon has helped 3,000+ architects increase their firm's visibility and influence so they can win better projects. Bryon has travelled around the world and calls himself an ”Archi-Geek.” He has been featured on ArchDaily, ArchiBiz, Business of Architecture, Entrearchitect, Zweig Group, and many others.Episode Highlights...00:00 Introduction01:50 Brian McCartney's Journey into Photography04:35 Founding and Managing Creative Firms10:05 Approaching New Ideas and Opportunities17:25 Sales Strategies for Architects22:50 The Importance of Strategic Planning26:51 Client Success Stories27:24 The Importance of Strategic Planning28:01 Writing Effective Business Plans29:21 Building Trust with Clients29:51 Common Mistakes in Proposal Processes32:14 Revamping the Sales Process36:46 The Value of Community for Architects39:55 Final Thoughts and Takeaways43:08 Favorite Travel Destinations45:27 Connecting on Social Media46:56 Closing RemarksKey Takeaways...Importance of Trust in Client Relationships: Instead of sending proposals and hoping for a response, it's more effective to engage in a process that involves multiple interactions to build a rapport and understanding.Sales as Solutions: Architects should shift their perspective on sales. Instead of viewing it as a sleazy necessity, they should see it as an opportunity to provide solutions to clients' problems. Effective sales strategies focus on the clients' needs and how the service can meet those needs, rather than just the design aspect.Strategic Planning: Running a business without a plan leads to reactive management. Strategic planning helps set clear goals and benchmarks, giving a business purpose and direction. This process should be simple, systematic, and regularly revisited for continued success.Methodical Approach to Opportunities: Adopt a careful approach when considering new ideas or trends. Use the framework of Decide, Act, Learn, and Repeat to ensure that opportunities are thoroughly evaluated, implemented correctly, and adjusted based on outcomes.Community and Support: Being part of a community provides invaluable support. It offers a wealth of shared knowledge and resources that can help solve problems and foster a sense of belonging, particularly important for solo architects or small firms.Clarity and Communication: Ensure that all client-facing materials – from websites to proposals – clearly communicate how your work solves clients' problems. This clarity builds trust and facilitates better client relationships.Lifecycle of Client Interaction: From project inquiries to retention, understanding and optimizing each stage of the client's journey is essential for sustained business success. This includes ensuring client satisfaction to encourage repeat business and referrals.Learning from Other Fields: Gaining insights from fields outside of architecture can offer new...

Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The episode provides valuable guidance for small and solo architecture firm owners seeking to build a profitable, future-proof business.Today's Guest...Aya is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and host of the Architect My Business Podcast – a business growth podcast for architects. She is a wife and mother of two, an avid traveler, a golfer, and a recreational triathlete who loves cooking and spending time outdoors.Episode Highlights...00:00 Introduction00:55 Meet Aya Schlachter: CEO of MGS Global Group01:51 The Benefits of Cold Plunging04:40 Diving into Outsourcing: Why and How06:43 Debunking Myths About Outsourcing12:01 Choosing the Right Outsourcing Partner14:18 Best Practices for Starting with Outsourcing15:05 Flexible Outsourcing for Architects16:58 Integrating Outsourcing Partners21:21 Strategic Outsourcing for Business Growth24:15 Final Thoughts on Outsourcing26:07 Connecting with Aya and JonKey Takeaways...Leverage Outsourcing for Growth: - Outsourcing can enhance productivity, increase capacity, and improve the bottom line for architecture firms. - It allows firms to scale up and down based on project needs, providing flexibility. - Access to a wider talent pool is a significant advantage.Debunking Outsourcing Myths: - Concerns about communication challenges are often unfounded; many outsourcing teams are proficient in English. - Outsourcing partners can research and learn local building codes and standards. - Ethical treatment of employees is a priority; outsourcing has positively impacted local economies. - Coordination can be effectively managed with technology, allowing for seamless integration.Choosing the Right Outsourcing Partner: - Referrals are beneficial for finding reliable outsourcing partners. - Review the online presence and leadership of potential partners to ensure credibility. - Look for content and participation in industry events as indicators of a proactive partner.Best Practices for Starting with Outsourcing: - Begin with small projects to test the compatibility and effectiveness of the outsourcing partner. - Flexible business models, such as project-based and contract-based arrangements, can accommodate varying needs. - Training and integration are crucial for smooth onboarding and collaboration.Integrating Outsourcing Partners: - Treat outsourcing teams as extensions of the internal team, fostering strong relationships. - Providing training and aligning with company culture can improve integration and performance.Strategic Outsourcing for...