Podcast appearances and mentions of michael janda

From Hawke's 1983 economic summit to Rudd's 2020 vision, big gatherings have sometimes sparked big reforms. Now Anthony Albanese wants to try again - this time to tackle Australia's stagnating productivity. Within months, the Australian government will have to present the United Nations climate convention with an updated target for 2035. How are we doing with the target we've got? Guests:Michael Janda - ABC News Business EditorBen Potter - Contributing Editor at The EnergyGet in touch: We read all of your emails, and appreciate each one. Please keep them coming theeconomy.stupid@abc.net.au or use the #PeterMartinEconomy on Instagram to get our attention.

With a strong second-term mandate, Prime Minister Anthony Albanese has a rare chance to drive real change. From tax to housing to climate policy, the moment is ripe for long-term reform that could shape Australia's future for decades. But where to begin? Plus, listener Alex challenges the narrative around government debt and household budgets. Guests:Aruna Sathanapally - Chief executive, and economic prosperity director, of the Grattan InstituteMichael Janda - ABC News Business EditorGet in touch: We read all of your emails, and appreciate each one. Please keep them coming theeconomy.stupid@abc.net.au or use the #PeterMartinEconomy on Instagram to get our attention.Listen to the full interview with Ken Henry on the Joseph Walker podcast: https://josephnoelwalker.com/ken-henry-aus-policy-series/  

This week, Peter Dutton and Anthony Albanese unveiled big new policies supposed to make it easier for young Australians to buy their first home.From a five percent deposit scheme to tax deductions for mortgage interest, will the policies really help and which party will leave Australians in a better position?Recently, we brought you our Housing Hostages series with our business editor Michael Janda, all about the housing crisis, how we landed in it and how we get out of it.Today, Michael is back to explain the new policies and analyse what they'd do to the housing market.Featured: Michael Janda, ABC business editor

Super falling. Mortgage stress rising. Retirement plans, once solid, now blurred by uncertainty. There is an anxiety currently shaking Australian financial confidence. We unpack what Trump's latest tariffs mean for your financial future, and how to steady the ship in turbulent times.Guests:Nicki Hutley - Independent economistMichael Janda - ABC Business editor Get in touch: We read all of your emails, and appreciate each one. Please keep them coming theeconomy.stupid@abc.net.au or use the #PeterMartinEconomy on Instagram to get our attention. 

For so many experts and politicians, the answer to Australia's housing crisis is simple. Rejig zoning rules, build more homes and get Australians into increasingly dense developments. But is the supply ‘solution' the cure-all it's made out to be? In this final episode of our series, ABC business editor Michael Janda looks at what really needs to be done on supply and demand to make it just a little bit easier for people to buy a home. We'll also take you to Melbourne, where apartment prices have flatlined over the past five years and first home buyers are flooding into the market. We'll explain what it will take to finally free Australia's housing hostages. 

Why destruction isn't counted against GDP, but the replacement is. 

Has a housing bubble ever burst without devastating pain across the economy and society? New Zealand is in a recession and home values are more than 17 per cent lower than the post-COVID peak. In Ireland, a massive house price surge and crash in the 2000s saw house prices in Dublin more than half. So, does Australia need a crash and what would that mean for all of us? Some economists think recessions are needed occasionally to reset the economy. In this episode ABC business editor Michael Janda explains how a shock wave would ripple through the economy if the housing bubble bursts. Is the medicine worth the pain? 

How did Australia go from a place where most middle-class people could own their own house, to one where even a small apartment is out of reach for so many? You can pick your villain. Is it immigrants, investors, Howard and Costello, the big banks, or something else? In this episode, ABC business editor Michael Janda identifies the key moments and policies that cemented property as a lucrative investment, creating a mismatch in supply and demand and sending house prices to extraordinarily high levels. 

Imagine it's 2050 and the housing bubble in Australia never burst. Where do we live, how do we pay for it and what is day to day life like?Exorbitant home prices not only keep Australians in the crowded and expensive rental market, but they also change life plans and society. In this episode, ABC business editor Michael Janda explains why housing crisis is the country's biggest issue. It locks people into debt, delays retirement, creates stress and insecurity, contributes to falling birth rates and exacerbates inequalities between the generations. We're hostage to housing. 

Housing has become a dream for investors and a nightmare for those struggling to get a slice of the pie. We find ourselves increasingly mired in a debt trap at both an individual and economy-wide level. This is Housing Hostages; a five-part series from ABC News Daily. With the help of ABC business editor Michael Janda, we'll get to the heart of the housing crisis and explain why we're all hostage to housing. Imagine owning dozens of properties at once. In this episode, investing expert Margaret Lomas explains how climbing the property ladder over decades delivered her housing and financial security. We meet desperate first home buyers and explain why emulating Margaret's property success is now impossible. In this series, we'll scrutinise the possible culprits for this crisis and look at how our housing fortunes influence everything from birth rates to retirement plans. Is it time for the housing bubble to burst and what lessons are there from overseas about what happens next?Finally, we examine the supply solution that so many vested interests reach for and ask; what really needs to be done to boost the supply of housing and dampen demand for it, to try to make things just a little bit better?   

In this episode, Brad Hussey and Michael Janda are breaking down their technology stack—the hardware, software, and tools they use to run their creative businesses. From computers and cameras to microphones, lighting, and automation tools, this episode is packed with game-changing recommendations for freelancers, designers, and creative entrepreneurs. If you're looking to upgrade your setup, streamline your workflow, or just geek out over tech, this is the episode for you!

Hey everyone, welcome back to Two Pixels Off! In this episode, Brad Hussey and Michael Janda bring the heat with rapid-fire hot takes on key topics for creative entrepreneurs. We're talking pricing strategies, finding clients, and how to confidently sell your services—all packed into an engaging, fun, and insightful conversation. Plus, we sprinkle in some hilarious banter, Canada jokes, and even a wild cougar wrestling story.

With Donald Trump back in the White House, it's boom time for billionaires and tech bros. How much will these changes trickle down to Australia? Plus, you've probably noticed those fees racking up, every time you tap your debit card. A push is now on to ban them, but this might have some unexpected - and expensive - consequences. Guests:Megan Flamer - Innovation and organisational development specialist with Monash Business School (and founder of Excited Adults)Michael Janda - ABC News Business Editor.Get in touch:We'd love to hear from you! Email us at theeconomy.stupid@abc.net.au

For more than 20 years, Australian property prices have increased, but will this continue into the near future?

Welcome to another fun and insightful episode of Two Pixels Off with Michael Janda and Brad Hussey!

Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.Chapters:00:00 Getting Your First Client02:40 Diverse Paths to Freelancing05:33 Crafting Your Message08:32 Niche Experimentation11:40 The Importance of Relationships14:24 Building Trust with Clients17:14 Leveraging Existing Relationships20:15 The Role of Introversion in Freelancing22:59 Finding Your Place in the Industry30:19 Client Engagement and Communication32:07 Navigating Partnerships and Leadership33:46 Balancing Creativity and Business35:43 Decision-Making in Business37:24 Profit vs. Portfolio Projects39:06 Investing in Relationships41:25 The Importance of Face-to-Face Interaction44:15 Building Trust Through Relationships45:11 The Power of Personal Branding53:20 Transitioning to Education and Course Creation59:19 Overcoming Fear and Embracing Implementation01:04:39 The Role of Ambition in Creative Success01:09:53 Transitioning from Freelancer to Business Owner01:15:06 The Impact of COVID on Personal Branding and Content CreationFollow Michael : @morejanda Instagram: https://www.instagram.com/morejanda/LinkedIn: https://www.linkedin.com/in/morejanda/TikTok: https://www.tiktok.com/@mostjandaX: https://x.com/morejandaHomepage: https://michaeljanda.com/Follow me: @SunYiCoHomepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: https://facebook.com/sun.yi.nightowlsThreads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***

Are you a creative entrepreneur struggling to land high-paying clients? This episode of Two Pixels Off is your ultimate guide to mastering LinkedIn cold outreach and growing your business. In this episode of Two Pixels Off, Michael Janda and Brad Hussey share powerful strategies for creative entrepreneurs looking to grow their business and land high-paying clients. This episode is packed with actionable tips to help you succeed whether you're a freelancer, agency owner, or solopreneur!   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

Unlock the secret to irresistible headlines! In this episode of 'Two Pixels Off', Brad Hussey and Michael Janda reveal proven formulas that turn simple words into attention-grabbing hooks. Whether it's listicles, comparisons, or the captivating 'What They Don't Tell You' approach, get ready to master the art of headlines that pull your audience in from the first glance!   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity  

Freelance business feeling a little slow? In this episode of Two Pixels Off, Michael Janda and Brad Hussey share their top strategies to turn downtime into opportunity. From upgrading your portfolio to harnessing the power of social media, they reveal actionable steps to keep your freelance business thriving no matter what!   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity  

What makes freelancing a real business? In this episode of Two Pixels Off, hosts Michael Janda and Brad Hussey delve into the core aspects of running a real creative business versus merely winging it. They discuss the importance of having a business vision, defining goals and objectives, understanding financials, and much more.   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity  

In this episode of the podcast, Ryan sits down with Michael Janda, a renowned mentor for creative entrepreneurs, to explore the journey of building and scaling a successful creative agency. Michael shares his experiences from starting as a basement freelancer to growing his agency, which eventually attracted high-profile clients like Disney and Google. He discusses the importance of niching, the value of creating ongoing residual income, and the strategies that helped him sell his business and transition into his current role as a consultant and educator. Throughout the conversation, Michael provides practical advice on sales, client relationships, and staying competitive in a rapidly evolving industry. He emphasizes the need for creative professionals to move beyond their comfort zones, actively seek out networking opportunities, and continuously add value to their clients' businesses. By highlighting the significance of strategic thinking and long-term planning, Michael offers a blueprint for creative entrepreneurs aiming to achieve sustainable success. Listeners will also enjoy Michael's humorous anecdotes and candid insights into the challenges and triumphs of running a creative agency. Whether you're a freelancer looking to grow your business or an established agency owner seeking new strategies, this episode is packed with actionable takeaways that will inspire and motivate you on your entrepreneurial journey. Key Takeaways  The Importance of Niching and Residual Income, Sales Strategies for Creative Entrepreneurs: Michael Janda emphasizes the value of niching down your services and focusing on creating ongoing residual income. He highlights how businesses that offer continuous services, such as digital marketing and SEO, tend to have more predictable and scalable revenue streams compared to one-off project-based work. Sales Strategies for Creative Entrepreneurs: One of the main points Michael discusses is the need for creative professionals to improve their sales skills. He advises listeners to actively seek out networking opportunities, ask clients for referrals, and stay top of mind by maintaining regular contact with potential clients. This approach helps in building a robust client base and ensuring consistent business growth. Leveraging Competitive Analysis: Michael shares a practical tactic for winning clients by conducting competitive analysis. Instead of pointing out flaws in a potential client's current setup, show them how their competitors are leveraging superior solutions. This method taps into the competitive nature of business owners and positions you as the ideal partner to help them stay ahead. Adapting to Technological Advancements: The discussion also touches on the impact of technological advancements, such as AI, on the creative industry. Michael stresses the importance of staying adaptable and embracing new tools that can enhance efficiency and creativity. By focusing on high-value services like strategy and campaign ideation, creative professionals can differentiate themselves and continue to provide significant value to their clients. About Michael Janda Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” In This Episode [00:00] Welcome to the show! [03:54] Meet Michael Janda [09:07] Journey Through The Agency World [11:05] Built To Sell - John Warrillow [15:32] Niching Down [36:37] Creating Success In Your Business [45:22] Connect with Michael [46:17] Outro Quotes  "The value of the video after you're done shooting it is nothing. The value is in getting that video in front of potential customers for the person that you made it for." - Michael Janda  "Creative people are the worst salespeople of all time. You're afraid that if you actually pitch your wares to a client, they're going to think that you're a used car salesman." - Michael Janda "If I don't tell them about me, then they're going to choose to work with somebody else. And that other person is going to give them a bad project. I know I can do it for them much better than the other person." - Michael Janda  "One of the ways that I love to do that is not telling them that they have something bad, just showing them that their competitors have something better." - Michael Janda "It's not about saying, 'Hey, your brand video sucks.' It's more about saying, 'Hey, I did a little competitive analysis of your three biggest competitors and I saw that these two have an awesome brand video. I can make one better than these.'" - Michael Janda Guest Links Find Michael Janda online  Follow Michael Janda on Instagram | YouTube | Facebook | TikTok Links Download the PDF resource guide to Unlock the Power of AI  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Michael Janda, ABC News' Business Editor

Michael Janda, ABC News' Business Editor joined Dom Knight for a look at the latest economic news

In this episode of 'Two Pixels Off', Michael Janda and Brad Hussey chat about the ins and outs of client management for creative entrepreneurs. They stress the importance of qualifying clients because not every project deserves a 'yes'. They dish out tips on dealing with bad clients, bully clients, and difficult clients, and why it's smart to be picky about who you work with. They talk about analyzing the client, project, and budget before diving in and highlight the barbecue method for managing leads and projects. They also emphasize slowing down the sales process for better results and setting realistic expectations with clients about budgets and outcomes. You'll hear some funny stories about client experiences that show why handling bad clients the right way is so important. Plus, they share insights on engaging clients in a discovery process, the importance of multiple touchpoints in the sales cycle, and how to up your selling game while mastering the art of saying no to bad clients.   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

Imagine the excitement of buying your first home and then having to sell it just a few years later.That's the reality for a growing number of Australians who can't cope with the 13 interest rate hikes ordered by the Reserve Bank.Today, business editor Michael Janda explains what the data shows about growing hardship for borrowers and why the big banks have a case to answer. Featured: Michael Janda, ABC Business Editor

In this episode, of Two Pixels Off, Michael Janda and Brad Hussey dive into the art of nailing the perfect elevator pitch for selling creative services and design. They chat about different strategies, like pinpointing your target market's problems or starting with a problem that needs solving, and how these can amp up your sales pitches. They also talk about making your pitches sound natural and tailoring them for different audiences. With a mix of practical advice and some fun Canadian slang, this episode is loaded with tips for creative freelancers and agency owners looking to sharpen their pitching skills and boost their sales. ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity  

In this episode, Michael Janda and Brad Hussey dive into the often overlooked but critical topic of burnout, particularly in the area of creative entrepreneurship. They share personal stories about hitting rock bottom due to self-inflicted stress, high activity levels, and creative blocks. Both recount their journeys of overcoming these meltdowns by finding a balance between their work and personal lives, managing investment yield, and prioritizing self-care. They also touch on the importance of scheduling, and how giving yourself space and grace can lead to peace and renewed drive. ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In this conversation with Michael Janda and Brad Hussey, the importance of highlighting both benefits and features in creative businesses was discussed. Understanding the difference between features and benefits is crucial in creating effective marketing strategies. Mike and Brad also discussed various marketing strategies for differentiating products, focusing on the importance of understanding the target audience's emotional needs and preferences. ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraints, create flexible solutions, and maintain professional integrity while turning objections into opportunities. ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers? In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients' purchasing decisions and why price shouldn't be the sole deciding factor. They explained that clients consider many elements, forming a pyramid with price at the base. This means freelancers and agencies should prioritize other factors such as quality, relationships, and craftsmanship to build trust and loyalty. They also offered tips on where to focus to stand out and compete successfully with larger industry players.   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

How do you increase prices for creative services? Are you scared to rock the boat and ask for more money? In this episode of Two Pixels Off, Michael Janda and Brad Hussey discusses strategies for increasing freelance design prices using the concept of supply and demand. Sharing their experiences on how to price correctly by tracking and analyzing wins and losses overtime to improve revenue and profits - this is a must-listen to if you want to grow and scale your freelance and creative agency business.   ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

If you're an obsessive learner (or ADHD) like me, there's probably a long list of new things you've learned and implemented as a freelancer over the past year. Maybe you've set up that rock-solid client contract, nailed down an onboarding process that's smooth as butter, or started following those essential tips for staying top-of-mind with clients without driving them or yourself crazy. Or perhaps you've been working on your project management skills to keep all your ducks in a row or taken a page out of Michael Janda's playbook to become someone people just can't help but like. And let's not forget about setting those boundaries to keep things professional and sane. But here's the kicker: doing all these things isn't the end of the road. It's not about ticking boxes and moving on. The real magic happens when you stop and ask yourself... "Is all this stuff actually making a difference to my clients? "Am I getting better at this?" That's what keeps the wheel turning and what makes you better month after month, year after year. Now, when most freelancers wrap up a project, it's usually a quick "thanks and goodbye" deal. Maybe you're a bit more proactive and ask for a referral, but I bet asking for feedback isn't high on your list. It might be because you don't know you should, or maybe you're just scared of what your clients might say. And hey, that's totally understandable. But here's the problem: not asking for feedback is a missed opportunity. Sure, "asking clients for feedback" doesn't sound as flashy as "marketing" or "client acquisition," but by the time we're done here, you'll see it in a new light. Feedback can be your secret weapon. It's not just about finding out what you're doing right or wrong; it's about showing your clients that you care, and that you're committed to being the best you can be. So, even though it might seem scary or unexciting, collecting and using feedback can reshape how everything in your business is done. In this week's episode, I give you specific questions to ask your clients at the end of every single project. THIS will forever change how you spot weak points and make improvements on the most important things. In this episode you'll discover: Why asking for feedback from clients is so important How clients' wounds can fester Using feedback to continuously improve your business Building your feedback flywheel The two main types of businesses How to collect your data Share your feedback with us! For full show notes, visit https://6figurecreative.com/299

Being likable is a super power for freelancers, and here's why... This business is all about making a great first impression, keeping your clients coming back for more, and getting them to tell their friends about you. When you meet a new client, hitting it off right away can make a huge difference. Just like when you meet anyone new and instantly click — you just want to hang out more. For freelancers, being more likable means clients are more likely to pick you over someone else, and stick around AND refer more work your way. See why this matters? Here's what sucks... Some people are just bad at being likable. If that's the case, what can you do? To help us all out with this, I brought back one of the most likable people I've ever had on the show: Michael Janda. Michael joined us back on episode 207 and walked us through how brought in 6 figures his first year freelancing, and went on to bring in over $30,000,000 from his design agency before he ultimately sold it. Those numbers show proof that he knows his stuff, and this episode, he'll walk us through what we can do to become the person people WANT to be around (and hire). No matter who you are, there is something you need to hear in my conversion with Michael Janda. In this episode you'll discover: Why relationships are so important to building your business Building your reputation vs. building relationships How he landed a $500,000 client just by being nice Getting out of your shell when interacting with people What skills to work on to grow your business Asking people about themselves to win them over Why playing games with your business is bad Creating goodwill with your clients For full show notes, visit https://6figurecreative.com/296

ABC's Online Business Reporter Michael Janda joined Nightlife's Dom Knight to discuss the latest in business and finance news.    

Welcome to another episode of The Profitable Graphic Designer Podcast! Before I tell you more about the new pod episode – I just want you to know that we did a role play where I was a client, and Michael sold me his logo design! It was amazing. You don't want to miss this! Today, we're in for a treat as I sit down with the incredible Michael Janda, a design industry veteran who's taken his career from being a solo designer to running and eventually selling a thriving creative agency. His journey is packed with wisdom, and in this episode, we'll explore the path that led him to success, his strategies for attracting top-tier clients like NBC, Disney, and Google, his insights on team building, and the ever-important topic of pricing your design services. Plus, we'll discover what Michael has been up to since selling his agency in 2015. If you're looking to grow your creative business or simply seeking inspiration, this episode is a must-listen.   You will learn: Michael's personal journey from a solo designer to a successful design agency owner. Strategies for attracting high-value clients like NBC, Disney, and Google. Insights on assembling a winning design team. Pricing strategies for your design services. Discover what Michael has been up to post-agency sale. So, join me for this insightful conversation with Michael Janda, and get ready to take your design business to new heights. And don't forget to subscribe to The Profitable Graphic Designer Podcast for more expert advice and creative inspiration. Enjoy the episode!   About Michael Janda: Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”   Connect with Michael Janda: https://michaeljanda.com https://youtube.com/morejanda https://linkedin.com/in/morejanda https://instagram.com/morejanda

Ever felt like you wanted to reach out to someone, but didn't want to bother them? Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while... Creatives typically have this voice inside our heads that says "don't do that... you'll just be bothering them". Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want... What's even worse is that this voice is holding your prospective clients back from the rich experience of connecting with you and all of the value you could potentially bring to their lives. If you want proof, just look at your own life. How many other people are constantly reaching out to you, bothering you with offers you don't want? How many other freelancers are "bothering" you about hiring them? How many old acquaintances are reaching out to you about meeting up for dinner or drinks to catch up? Hell, how many potential love interests are sliding into your DMs? If you're like 99% of the rest of us, those things are rarely (if ever) happening. There's a better way to handle this stuff. It's something called The Rule of 7, and it's one of the keys to the incredible success of this week's guest. This week I got to speak to a "7-figure creative" who turned his 6-figure freelance business into a 7-figure agency (which he eventually sold). He's used the Rule of 7 ethically to get more clients, stay top of mind, build trust, win more projects, and ultimately, earn millions and millions of dollars through his creative business as a designer. This is what separates struggling creatives from multi-million dollar powerhouse guests like Mike Janda. In this episode you'll discover: How to prepare yourself for an economic downturn Positioning yourself as a freelancer to replace your day job Solving problems as a method of sales The rule of 7 The importance of meeting people in person Competition at the top levels of freelancing Understanding the market you're in to provide a valuable offer Balancing between big city freelancers and "cheap" options in other countries For full show notes, visit https://6figurecreative.com/288

Michael Janda, ABC's Online Business Reporter joined Philip Clark on Nightlife to discuss the latest in business and finance news.  

Today we talk to a man that coaches other coaches and helps them gain a better perspective on how to sell their services to people and how to use training as a way to help people become the best versions of themselves. Michael Janda: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠coachmichaeljanda Alex Luis: Instagram: ⁠⁠⁠⁠⁠⁠alghulperformance⁠⁠⁠⁠⁠⁠ Twitter: @ghulperformance Youtube: @AlGhulPerformance Nathan Jones: Instagram: ⁠⁠⁠⁠⁠⁠elevationap⁠⁠⁠⁠⁠⁠ Twitter: @elevationap Youtube: @elevationathleticperforman559

Australia's inflation problem has little to do with the spending habits of home owners, because the major drivers right now are things like petrol, rent and the cost of building houses.     So why are borrowers being punished with another hike in rates?  Today, the ABC's senior digital business reporter Michael Janda on the limits of the RBA's "blunt tool".  Featured:  Michael Janda, ABC senior digital business reporter

Inflation might be starting to come down but when will we see a noticeable difference in how much we're paying for everything?  And when will our wages actually catch up with the cost of living?  Today, business reporter Michael Janda on why we haven't had a real pay rise for 14 years.  Featured:  Michael Janda, ABC senior digital business reporter

In this week's episode, we were delighted to welcome Marshall Fox, the creative force behind Marshall Creates. Marshall shared his extensive knowledge and insights into the world of graphic design, focusing particularly on his strategies for live video presentations and leveraging Ecamm Live.During our engaging conversation, Marshall delved into his live video presentation strategy, discussing his preferred tools, such as Ecamm Live, for creating interactive and engaging content. He highlighted the importance of authenticity and realness in live video presentations to connect with the audience and make the sessions special.Marshall also shared his experiences with Ecamm Live, specifically recommending the platform for its unique features and benefits. He emphasized the experimental nature of his work on Ecamm Live and the advantages of using the platform to engage with his audience in real time.As the discussion progressed, Marshall shed light on his approach to creating engaging content. He emphasized the importance of improving the quality of live video presentations and shared some practical tips for beginners, such as improving lighting and using a green screen.The conversation then took an exciting turn as Marshall explored the backstory of Marshall Creates. He shared how his journey began, his favorite episodes, and how he's managed to create a unique and engaging show that resonates with his audience.Listeners were also introduced to Marshall's brand, where they can immerse themselves in his design-focused content. Additionally, his Ecamm Live shows provide a platform to further indulge in his engaging and informative content.To connect with Marshall Fox and explore his captivating content, visit Marshall Creates on Ecamm's YouTube channel or follow him on all social media platforms, @MarshallFox.This episode of Bridging Broadcasts was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.Tune in to this captivating episode to gain valuable insights from Marshall Fox and discover how you can improve your live video presentations, leverage Ecamm Live, and create engaging content in your own content creation journey.Resources Mentioned:Ecamm Live: www.socialmedianewslive.com/ecammMarshall Creates on Ecamm's YouTube channel: https://www.youtube.com/@EcammLiveMarshall Fox on Instagram: www.instagram.com/marshallfoxGood2Goat Facebook group: www.facebook.com/groups/good2goatGood2Goat membership: www.good2goat.comThe Future by Chris Doe: www.thefutur.com

The Reserve Bank board may have kept rates on hold for now, but with 12 increases in just over a year it's still a hard time for borrowers up and down the country.  So what effect is that having on the housing market and house prices? Today, business reporter Michael Janda on why the property market never seems to take a hit. 

When you're halfway through building a new home - or renovating an old one - and the builder goes bust, it's devastating for everyone involved.  Now, more and more people are finding themselves in exactly that position, with building company insolvencies in Australia at the highest level in almost a decade.  So what's going on?  Today, ABC business reporter, Michael Janda, on what the crisis in the industry says about the wider economy, and where we're heading next.  Featured:  Michael Janda, ABC business reporter 

When you're halfway through building a new home - or renovating an old one - and the builder goes bust, it's devastating for everyone involved.  Now, more and more people are finding themselves in exactly that position, with building company insolvencies in Australia at the highest level in almost a decade.  So what's going on?  Today, ABC business reporter, Michael Janda, on what the crisis in the industry says about the wider economy, and where we're heading next.  Featured:  Michael Janda, ABC business reporter 

Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It's been a great ride so far and we would never have been this successful if it wasn't for our cavalcade of amazing guests. Folks like Chris Do, Chris Ducker, Roberto Blake, Marty Neumeier, Mauro Porcini, Michael Janda, Amy London and many, many more. In this episode I discuss:•    What's worked in the podcast so far•    What hasn't worked so well, and some lessons learned•    How the BDM podcast format has evolved over time and why•    What we have planned for the future•    Hurdles and barriers I have faced in my career•    A key “unlock” that made building my personal brand and business faster and easier•    7 “Unlock Themes” of barriers that can be broken through via participating in a mastermind group experience•    The power of mastermind groups•    Introducing BONFIRE a mastermind community for established creative professionals ____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!  WEBSITE:http://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   TWITTER:https://twitter.com/philipvandusen   PINTEREST:https://www.pinterest.com/philipvandusen   FACEBOOK:https://www.facebook.com/verhaalbranddesign  BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

On this, slightly different, episode of Build Better Brands, Danielle Clarke is joined by Michael Janda (and a live audience) to discuss big branding mistakes that companies make. They cover several examples of rebranding failures, such as the Leeds United and Gap rebrands, as well as the importance of valid reasons for rebranding and why businesses should be careful with brand research.They also talk about the importance of building a community for your brand, choosing the right social media channels, and the fear of social media and personal branding. Michael and Danielle also touch on the topic of recession and how brands can survive during a recession. They emphasise the importance of speed to market and choosing the right brand name.Overall, this episode provides valuable insights into branding and marketing, highlighting the importance of avoiding mistakes and making informed decisions when it comes to rebranding, social media, and building a community for your brand, especially for business owners and marketers looking to enhance their branding strategies and avoid costly mistakes.KEY TAKEAWAYSLeeds United's rebrand, changing their logo was a mistake. The Premier football club has a rich history and heritage going back about 100 years, which is something that fans really care about. In January 2018 they unveiled their new crest after 6 months of research, questioning about 10,000 people, and it received a huge backlash from the fans. 77,000 fans started a petition to reverse the rebrand. So, if you ever decide to rebrand it's really, really important to make sure what your true fans really want.GAP spent $100 million dollars on a rebrand on their new logo, and it was up for six days before they bailed on it because the backlash was so massive. They got 2,000 negative comments on Twitter, 14,000 parody designs were posted on the make-your-own-gap-logo website. I love when people hijack a trend like that! They'd seen slumping sales, nothing dramatic, but they'd made an assumption that a rebrand was required to solve that.Some reasons to rebrand: If you want to appeal more to a different audience, if the data suggests you should rebrand (slumping sales, losing market share to a new competitor), if you're still hobbling along with your startup brand but you business has taken off and it needs to level up so it reflects the company as it is today – like Google did with its ugly serif font logo.In 2001 Royal Mail spent £1.5 million to rebrand to Consignia and it was such an epic fail they really did their best to cover it up and make people forget it happened. No one knew how to say ‘Consignia' and that the public thought was ridiculous, it was too long, too fussy and just didn't feel comfortable to say. Within just over a year they completely scrapped it and spent another £1 million to get it back to where it was before. The moral of that story is pick a name that people can say and feel comfortable saying and that aligns to what you already do, especially if you have the history and position you have in the market. BEST MOMENTS‘There's a difference between you audience and who your ‘true fans' are.'‘When doing research sometimes people feel like they have to answer in a certain way to ‘pass the quiz'. If you don't do your research right and ask non-leading questions, you can have massively skewed results in your research.'‘Why are you doing a rebrand in the first place? Oftentimes we'll find with a client that they have brand fatigue – they're sick of their own brand – and will want to change it to the detriment of their own business.'‘Don't kneejerk, take your time, think about it, do some brand strategy, don't confuse your customer.'ABOUT THE GUESTMichael Janda: I am an award-winning creative director, designer, agency owner and author. In 2002, I founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Following 13 successful years, I sold my agency to Eli Kirk in 2015. The combined agency rebranded as EKR where I served as a partner and Chief Creative Officer for a little over two years.Prior to founding my agency, I served as a Senior Creative Director at Fox Studios where I managed the design, editorial and development teams for the Fox Kids and Fox Family brands.My book, Burn Your Portfolio: Stuff They Don't Teach You In Design School But Should, was published in 2013 and is currently available in English, Russian, Chinese Traditional and Chinese Simplified languages. In 2019, my book, The Psychology of Graphic Design Pricing: Price creative work with confidence. Win more bids. Make more money., was released and is now available in both English and Russian languages.Website: https://michaeljanda.com/  PODCAST DESCRIPTIONThe Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.On the show I'll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!ABOUT THE HOST - DANIELLE CLARKEDanielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-callCONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultantSUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarkeThis show was brought to you by Progressive Media Hosted on Acast. See acast.com/privacy for more information.

Today we're talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen's unconventional approach has transformed struggling agencies into highly paid and sought-after brands.On his ‘Brand Master' podcast, Stephen has interviewed leaders in the branding industry including Sunny Bonnell, Douglass Davis, Michael Janda, and Marty Neumeier.In this episode we dive deep into how to evolve from freelancer to brand strategist, what brand strategy even means, why its important for businesses to invest in brand strategy, and much more. Whether you're already a brand strategist or you don't know what brand strategy even means, this episode is a must listen. Key Lessons:When it comes to positioning yourself as a brand strategist on social media, you can't be talking about pixels and websites, you have to understand the craft, change the conversations you have with clients, and get into the nitty gritty of brand strategy on your social media The most fundamental brand strategy questions are: 1. Who are we for and 2. Why should they chose us over our competitors. When you're building a brand, take the time get clear on your brand's answers to these questions so you can communicate your message properly to your prospects. Brand Master Academy Website: https://brandmasteracademy.com/Brand Master Academy YouTube Page: https://www.youtube.com/@BrandMasterAcademy

I interview Michael Janda, an award-winning creative director, designer, and agency veteran.He shares some incredibly valuable nuggets in this one - enjoy!

Notes from today's Service Business Mastery podcast episode: What is a BRAND? Let's peel back the o”g”nion Boils down to your reputation Perception in the client's mind Impact on the market It's really about YOUR reputation Going above and beyond is a basic foundation for building a great brand You can not change your visual Your Brand is like an iceberg We can all see the tip Below the surface, there is so much more going on… What questions should we ask our agency when we are looking to rebrand? They should be asking customer-centric questions The logo isn't the first thing they should be looking at… Focus on your customer If you try to be something to everyone, you become nothing to everyone… Brand equity is crazy valuable. START with strategy…this will make the long-term branding effectiveness 26:20 - be the little voice in the client's mind when they think about a niche area… Look at what the competition is NOT saying, and build your position to solve that issue… 29.00 - You DON'T have to turn away clients that don't fit into your brand strategy while you're still growing. 33:29 - branding is the fuel for your marketing… MelissaData - https://www.melissa.com/  Brandmasteracademy.com/brand-strategy-blueprint/ Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy    A little more from Stephen: IT'S TIME TO RETHINK BRANDING  Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators.  It's an issue that has devastated the industry.  Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.  His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen's unconventional approach has transformed struggling agencies into highly paid and sought-after brands.  On his ‘Brand Master' podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.  Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.