Podcast appearances and mentions of anna lundberg

You've hit milestones that once felt huge - and somehow, each time you got there, the feeling you were chasing had already moved on to the next thing. Anna Lundberg explores why hitting your goals never feels like enough, what's actually driving the pattern, and the slower work that changes it. Key takeaways: The milestone treadmill is real - and almost universal. This pattern runs through nearly every established independent Anna has worked with. The arrival keeps not quite arriving, across very different businesses and very different definitions of success. Milestones are solving for a feeling. The implicit deal - once I hit X, I'll feel Y - doesn't pay out, because the feeling doesn't come from the achievement. It comes from somewhere more internal, and slower. The goalpost moves because of a belief, not a lack of evidence. The question running underneath every milestone ("I'm legitimate, I belong here, I'm enough") predates the business. Stacking more proof doesn't resolve a belief. Plateaus are part of the pattern - and not what they feel like from inside. They're usually where the real integration work happens, not where everything stalls. The work that shifts the pattern is slow and usually needs outside support. Self-awareness helps you describe it. Getting outside of it is a different thing. Read more about Atelier, Anna's one-to-one coaching, at onestepoutside.com/atelier.

You scroll LinkedIn and wonder why everyone else seems to have it together. In this episode, Anna Lundberg pulls back the curtain on the gap between the polished public version and the private reality - and why finding a room where you don't have to perform changes everything. The performance habit is imported from corporate - We left the office politics behind, or so we thought. Anna explains how the habit of managing impressions follows solopreneurs out of corporate and simply finds a new audience. Everyone is editing, not lying - The sold-out workshop, the confident pricing post, the clear niche: Anna shares what people actually tell her behind the scenes, and why the gap between that and the public version is wider than you'd think. The real cost is loneliness - The exhaustion isn't from the performance itself. It's from having nowhere to put the real picture - not with clients, not with family, not with peers who are still in corporate. More strategy doesn't fix this - What actually helps is a room with a different agreement: you do not have to perform here. Anna explains what that looks and sounds like in practice. How to spot genuine peer spaces versus sophisticated performance - Small, trust-built, same-stage: the conditions that make honest conversation actually possible. Apply to join Offscript - the peer community for established independent experts where the real conversations happen - at offscript.club.

You know the email you should send. The price you should charge. The post you've been sitting on for two weeks. Anna Lundberg goes one layer underneath the to-do list to look at the beliefs - formed long before you started your business - that are quietly running the show. Success scripts aren't discipline failures. When you know exactly what to do and still don't do it, the problem almost certainly isn't a productivity system. It's a belief that's been running quietly in the background since school, a first job, or the corporate culture you came from. Selling feels icky because of the story, not the act. If you believe selling is pushy or sleazy, no script or sales training will help. The belief filters through everything - the energy you bring, the words you choose, whether you hit send at all. The imagined audience is mostly fictional. The old colleagues you're worried about judging your LinkedIn posts? Most of them aren't watching. And the ones who are, are probably curious - or a little envious. Naming the script is the first step. Once you can see the belief clearly - where it came from, whether it still serves you - you have a choice about it. Still not easy, but it is a choice. You probably can't spot your own scripts alone. You're too close to them. Which is exactly why the people around you matter - and why those people need to be willing to name what they see. Join the Offscript community for established independent experts building around real life - doors open for the July intake. Apply at offscript.club.

Plenty of advice. Plenty of experts. And still that nagging sense of figuring it all out alone. In this episode, Anna Lundberg unpacks the peer gap - why the advice you're getting often doesn't fit, and what to look for instead when you're building a business on your own terms. Key Takeaways Most advice is calibrated for someone else's model. Whether it comes from beginners, mega-influencers, or training company founders, well-meaning advice is shaped by their context, not yours. Old strategies don't always apply now. Facebook challenges, automated webinars - what worked five or 10 years ago has shifted, and AI is reshaping things again. Even good advice can be out of date. When you're building something deliberately different, the blueprint doesn't exist. That's the whole point of defining success on your own terms - but it means there's no one ahead of you on your exact path. You don't need someone who's done it identically. You need peers close enough that the advice maps, plus someone to help facilitate the conversation and ask the right questions. The right room is hard to find by accident. A small, consistent group of people who've chosen their own version of success will respect yours - and that's worth more than another course or mastermind. If today's episode resonated, Off Script is the community Anna built for established independents who want a small, consistent room of peers who've made the same kind of choice. Doors are open for the July intake. Apply at offscript.club.

What if success meant living authentically rather than chasing the next milestone? Anna Lundberg sits down with Nick Whitnell - coach, writer, and host of nature-based gatherings - to explore how he re-engineered his work and life around values, self-compassion, and real human connection, all while still paying the bills and putting the bins out. Key Takeaways Success as authenticity, not achievement: Nick shares how he moved from measuring success by salary and status to defining it as living truthfully and treating himself and others with compassion. Re-engineering income and lifestyle: Instead of scaling up to match a growing salary, Nick worked backwards - asking what he actually needed to live well, and building his work around that. The fringe business model: Coaching, nature-based gatherings, monthly events at Patch in Bournemouth, and a weekly newsletter - Nick refuses to fit into a neat marketing box, and explains why that's a deliberate choice. Building trust through depth, not performance: Why consistency, credibility, and showing up as yourself beats algorithm-chasing every time, even if growth is slower. Working with the parts of you that hold you back: Drawing on Internal Family Systems, Nick explains how procrastination and people-pleasing often have good intentions - and what happens when you stop shaming those parts. If this conversation has you rethinking how your business is set up, let's talk. Book a free call to explore what a more authentic, sustainable model could look like for you - onestepoutside.com/call.

Something is shifting for solopreneurs and independent experts: the hunger for genuine human connection is growing, and it's not being satisfied by another webinar or WhatsApp group. In this episode, Anna Lundberg explores what's driving this trend, why community is a genuine competitive advantage for independent workers, and what investing in real connection can actually look like in practice. Key takeaways: Independence is not the same as isolation. There's a version of solo working that romanticises going it alone - but the most sustainable independents build deliberate communities around themselves. A trusted peer, a mastermind, a room where you can say the things you can't say elsewhere: that's not a nice-to-have, it's infrastructure. Three forces are driving the hunger for real connection. AI-generated noise is making genuine thinking and real relationships stand out more than ever. Transactional networking fatigue is real and widespread. And community - the right kind - turns out to be a genuine strategic asset, not just an emotional comfort. What "real connection" actually looks like in practice. Not grand gestures or big commitments. Anna shares the concrete things she's doing: a small quarterly supper club, monthly founder gatherings locally, and a more deliberate openness to conversations and collaborations. Permission to change with the season. The protective, time-guarded approach may have been exactly right for a previous chapter. But it's worth pausing to ask whether it's still right now - because we often keep running the same patterns long after the context has shifted. Start small and specific. One gathering. One person you keep meaning to reconnect with. One peer relationship you could invest in more deliberately. Know whether you're energised by one-to-one depth or group energy - then go from there. If you're an established independent looking for exactly that kind of room - real accountability, genuine connection, people to think out loud with - Offscript is Anna's community built for that. Head to offscript.club to find out more.

After two-plus years of experimenting with AI tools - switching platforms, building custom tools, and making plenty of mistakes along the way - Anna Lundberg shares what she's actually learned about using AI as a solopreneur: what it's genuinely good for, where it falls short, and why the most valuable thing you bring to your business can't be outsourced to any tool. Key takeaways Your tool choice matters - and so do the ethics behind it. Anna shares why she moved from ChatGPT to Claude, and what she considered beyond just the feature set. The thinking partner use case is the most underrated. For solopreneurs without a team to sanity-check ideas, having a daily outlet for half-formed thoughts and strategic questions is genuinely valuable - if you use it right. AI-generated content erodes the thing that makes you worth following. Your voice, your perspective, your experience - these can't be replicated, and outsourcing them is a strategic mistake, not a time-saver. There's a useful three-tier framework: use AI generously for thinking and sense-checking, carefully for drafting, and thoughtfully for research - and verify anything that matters. You don't need a strategy to start. One small experiment with a task you find tedious is enough to begin, and it puts you ahead of most people who are still sitting on the sidelines. Try the free solopreneur diagnostic at onestepoutside.com/diagnostic - it's AI-powered, takes about 10 minutes, and gives you something genuinely specific to work with.

From a senior corporate career to coaching, festivals, and a master's degree - Kelly Keating's story is about what happens when you stop letting life happen to you and start designing it deliberately. Anna Lundberg talks with the founder of Wild and Wiser about building a portfolio life after 40, navigating the financial realities of leaving a stable career, and why "enough" looks very different when your values are finally doing the driving. Key takeaways: Success on your own terms takes time to define. Kelly's shift came not from burnout or crisis, but from a gradual deepening of self-awareness through coach training, parenthood, and a late ADHD diagnosis - all of which changed what she was willing to tolerate. The try-before-you-buy approach to leaving corporate. By building her coaching practice part-time over eight years while still employed, Kelly made the leap with far less financial and psychological risk than if she'd jumped cold. The financial case for leaving is often stronger than it looks. Most people never sit down and properly do the maths. Kelly found that stripping out the "emotional spending" that comes with an unfulfilling job made the numbers far more workable. Portfolio working is a season, not a system. Between coaching clients, associate work, a master's degree, and a festival she's launching, Kelly's week looks different to most - and that's entirely the point. Freedom and flexibility aren't the same thing. Kelly is arguably working more hours than ever, but the nature of those hours - the variety, the autonomy, the alignment with her values - is what makes the difference. If Kelly's story has you thinking about your own next chapter, a good first step is a conversation. Book a free clarity call with Anna at onestepoutside.com/call.

A few years into your business, you have enough clients, enough experience, and enough reputation to be selective - and yet somehow you still end up working with people who aren't quite right, doing work that isn't quite what you want. Anna Lundberg unpacks exactly why this keeps happening and what to do about it. Key takeaways The filter problem - Your ideal client criteria was right for where you were three years ago. If your expertise and positioning have shifted but your filter hasn't, the business will keep pulling you in a direction you're trying to leave. Obligation masquerading as opportunity - A warm referral, a loyal long-term client, someone who genuinely wants to work with you. None of these are bad things. But they're not reasons to say yes to work that isn't right. The question to ask: if this came in cold from someone I didn't know, would I want it? The call is not a filter - By the time someone is on a call with you, you're already invested. Qualification needs to happen before that point - through an application form, a questionnaire, or at minimum a clear statement on your website about who this is and isn't for. Choose discomfort over resentment - Saying no has a short-term cost. Not saying no has a longer-term one. Most of us overestimate the first and systematically underestimate the second. Have the conversation earlier - If a client relationship has drifted, it only gets harder to address the longer you leave it. A simple, honest reset conversation is almost always better received than you'd expect. If you want to get clear on who you're actually best placed to work with right now, the Solopreneur Diagnostic at onestepoutside.com/diagnostic is a good place to start - 10 minutes, a personalised report, and specific next steps for where you actually are.

You set up the systems, hired the support, and made the commitments - all sensible decisions at the time. But there's a point in many established businesses where the infrastructure quietly takes over, and you find yourself reactive, stretched, and not quite sure why. Anna Lundberg walks through four common examples - team members, open calendars, content commitments, and long-term clients - and shows you how to reclaim control without blowing everything up. Key takeaways When your team sets your priorities - The person you hired to handle something can gradually start deciding what matters most in your week - without either of you noticing it's happening. The open calendar problem - An unfiltered booking link made sense in year one. Leaving it unchanged into year four means you're still making early-stage decisions in a business that has grown well beyond that point. Content commitments that outlive their purpose - Posting every day or sending a weekly email builds momentum when you're starting out. But if that commitment is now driving your week regardless of results or relevance, it's worth questioning. Long-term clients and unspoken scope - When a working relationship becomes comfortable, it can quietly expand in ways that were never agreed. You're the expert - and you still get to set the terms. Take ten minutes to get a clearer picture of what's actually driving your business right now. The free solopreneur diagnostic is at onestepoutside.com/diagnostic - personalised report, specific next steps.

A few years into your business, something shifts. The model that got you here starts to feel like it's holding you back - but changing it feels far riskier than building it ever did. In this episode, Anna Lundberg unpacks exactly why redesigning an established business is harder than starting one from scratch, and what to do about it. Key takeaways Past decisions become constraints - The offers and structures that built your reputation can trap you in a model that no longer fits, even when walking away feels too risky. More at stake means more resistance - The fear of disrupting income, client commitments, and a hard-won reputation isn't irrational. But letting it freeze the redesign entirely is where the real risk lies. Identity is the hidden blocker - A few years in, the business isn't just something you do - it's become part of who you are. Real redesign requires separating your identity from your business model before you can change either. Tweaking is not redesigning - Adjusting prices, redoing the website, and shifting messaging can all feel like progress without ever touching the structural issue underneath. Start with one room, not the whole house - Pick the single change that would make the biggest difference - who you work with, what you charge, or how you deliver - and work on that before touching anything else. Book a free call with Anna at onestepoutside.com/call to explore what a redesign could look like for your business.

Voted most likely to succeed at 17, Anna Lundberg has spent years asking what that actually meant - and whether it still matters. This episode traces the quiet question so many high-achievers carry but rarely say out loud: is this it? And reframes it not as a sign that something's gone wrong, but as evidence that something's ready to shift. "Is this it?" is a signal, not a crisis - When the life or business you've worked hard to build starts to feel like friction, that's not failure. It's evidence you've outgrown something, and it's asking you to grow in a different direction. Conventional success has a hidden cost - From Elon Musk to Arianna Huffington, the pattern holds: external achievement is rarely measured against what it costs in health, relationships, and presence. Our relationship with work is a design choice, not a natural law - From Ancient Rome to hustle culture, the way we've been taught to measure success has a history - and it can be redesigned. Success changes with the seasons of your life - Each chapter calls for a different definition. Running an old script past its sell-by date isn't loyalty, it's avoidance. The third way exists - Between pushing through and blowing everything up, there's a quieter option: pausing, examining the inherited scripts, and redesigning deliberately rather than reactively. If this episode prompted something - a quiet question you've been carrying, a chapter that no longer quite fits - book a free clarity call at onestepoutside.com/call.

Forty percent of professionals under 35 now earn from multiple income streams - and yet most people who end up with a portfolio career stumble into it by accident rather than by design. Anna Lundberg explores what a portfolio career really is, why it's rising so fast, and how to build one with the intentional architecture it needs to be both sustainable and fulfilling. Portfolio careers have a name now - and momentum: Over 63% of UK adults already have or plan to have multiple roles, but most people arrive at a portfolio by accident rather than conscious design, which is where the overwhelm starts. There's a real difference between a portfolio and just having multiple jobs: A genuine portfolio requires a coherent umbrella, deliberate architecture, and an honest view of which strands are anchoring your income, which are building your future, and which are feeding your passion. Context switching has a cost: Moving between different client worlds and problems is cognitively demanding - the solution isn't to do less, but to structure your time and identity around the portfolio model intentionally. The identity shift matters as much as the practical structure: Introducing yourself as someone with a portfolio career - not someone who "does a bit of this and a bit of that" - changes how you show up, how you make decisions, and how others see you. An audit is the place to start: Before adding anything new, label what you already have - anchor, growth, or passion layer - and decide what needs to drop to make space. Ready to bring more intention to how your work is designed? Book a free call with Anna at onestepoutside.com/call.

Anna Lundberg had spent her whole life being the good girl. Top of the class as valedictorian, Oxford graduate, and the shiny P&G title to show for it. She'd ticked every box, perfected the image, and then she did something very off-brand: she quit.What she didn't expect was how long the good girl mindset would follow her. Even now, a decade into solopreneurship and 370 episodes into her podcast Reimagining Success, Anna still feels the pull of the old scripts. Say yes, never chase, be likeable, and fill up your diary to feel important.We talk about what success looks like once the gold stars disappear and you're left to figure it out on your own. Anna's advice? Bring your A game, set the boundary, go the extra mile – but whatever you do, don't go two.Links to learn more about Anna Lundberg:WebsiteLinkedInBookPodcastAny thoughts? Share them with us!Support the show✨✨✨If you miss the "workshops work" podcast, join us on Substack, where Myriam builds a Podcast Club with monthly gatherings around old episodes: https://myriamhadnes.substack.com/

A restructure at work can feel like failure — until you use it to reset on your terms. Anna Lundberg talks with Michelle Schafer about turning restructures into opportunity by getting clear on non-negotiables, value, and what you want next. Key takeaways A restructure at work can become a reset point when you define your non-negotiables first (family, health, flexibility). Underpricing is often a confidence issue, not a competence issue — especially when you already bring decades of experience. Visibility is more sustainable (and more human) when it's rooted in contribution, relationships and conversation. Picking a lane can make it easier for the right people to find you — and trust what you're known for. A resilient business model is built around boundaries, rhythms, and proper time off — not constant availability. If this resonated, share it with someone navigating change right now.

Vi gästas av Anna Lundberg, professor i rättssociologi vid Lunds universitet och samhällsengagerad forskare. Hon berättar vad förslaget om borttagande av det permanenta uppehållstillståndet kan innebära, samt vilka möjligheter till motstånd hon ser, för ett humanare samhälle. Vi har även varit på teater och recenserar Tunnelseende, som spelades på Bastionen i Malmö och Farnaz Arbabis tolkning av Så tuktas en argbigga på Dramaten i Stockholm. Nyhetslänkar: https://www.amnesty.se/agerahub/arrangor-for-pecs-pride-riskerar-atal-skriv-under/ https://youtu.be/GCcJMVgQfDg Musik i programmet: Free Palestine, Meheeco & Just Kael Inte vackrast i världen, Emil Jensen Gimme Hope Jo'anna, Eddie Grant Blurred Lines - Robin Thicke, Pharrell Williams One of the Boys, Katy Perry

Are you ready to grow your business without sacrificing what matters most? In this episode, Anna Lundberg unpacks a radically different approach to success - one powered not just by financial gain, but by freedom, flexibility, and fulfilment. Whether you're curious about four-hour days, want an ambitious yet sustainable path, or simply crave more time for family and personal priorities, Anna shares real-world strategies and thought-provoking questions to help you build a business that works for your life, not just your bank account. Key takeaways: Redefining Success: Success isn't just about income or scaling numbers — it's about crafting a business that supports your values, priorities, and preferred lifestyle. Sustainable Growth: You can keep growing without overworking; think term-time schedules, four-day weeks, or even the innovative concept of the four-hour day. Intentional Reviewing: Anna encourages taking time to pause, assess what's working (and what's not), and make thoughtful plans for the future instead of chasing endless busyness. Groundwork Sprint Opportunity: There's a final chance to join the 10-day Groundwork Sprint to recalibrate your business with expert guidance, practical prompts, and a supportive community. Clarity on Your Vision: Having a clear picture of what success looks like for you is vital for setting effective strategies and making meaningful progress. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what's working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November. onestepoutside.com/groundwork

Feeling overwhelmed by planning next year when your business still feels a bit messy beneath the surface? In this episode, Anna Lundberg shares why rushing headlong into goal-setting without strong business foundations is a recipe for frustration, and lays out a practical, simple approach to set yourself up for success in 2026. If you're craving more clarity, smarter strategy, and a business that actually suits your life, this episode is tailor-made for you. Key takeaways: Brilliant Planning Starts with the Right Foundations: Setting new goals and colour-coded calendars is pointless if your underlying business model is misaligned or not delivering what you need. First, get clear on what's working, what feels heavy, and what simply isn't serving you. The Stop, Start, Continue Method: Anna advocates for the "stop, start, continue" framework—identify what to stop doing (low-ROI activities or things that drain you), what you must continue (your proven efforts), and a mindful approach to what new things you start (beware shiny-object syndrome!). Prioritise Simplicity Over Overwhelm: Avoid the trap of planning a million changes. Anna's approach focuses on a light reset—refining your core priorities and picking only one or two key shifts for the first quarter, keeping things achievable and aligned. Check Your Business Model and Message: Review where your income comes from, what's profitable, and whether your delivery modes (coaching, mentoring, speaking, etc.) align with your capacity and energy. Sharpen your messaging so it stands out in a busy marketplace. Groundwork Business Recalibration: Anna introduces her 10-day "Groundwork" programme—an experiential reset to evaluate, recalibrate, and set an intentional path for the year ahead, focusing on clarity, confidence, and sustainable growth. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what's working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November. onestepoutside.com/groundwork

Ready to finish the year with clarity and set the stage for a smoother, more sustainable business in 2026? In this episode, Anna Lundberg guides you through the crucial process of reflecting on your work, recalibrating your offers, and designing a focused plan for next year – all without burning everything down. Tune in for practical advice and hear about a powerful new resource to help solopreneurs break free from overwhelm and move forward with confidence. Key takeaways: The Shift from Doing to Leading Anna shares her journey from relentless execution in both corporate and early business life, highlighting the necessity of moving from "doing it all" to taking a strategic leadership approach as your business grows. Signs It's Time to Recalibrate Discover the subtle signals that indicate your business model or way of working needs an update—even if things look like they're "working" on the surface. It's OK to Pause for Reflection Learn why taking a strategic pause to reflect on what's working and what's not is essential for sustainable success, and how it can empower you to make wiser decisions. Groundwork: The 10-Day Business Reset Anna introduces her new 10-day Groundwork programme, designed to help you step back, assess your current model, and make intentional changes for the year ahead – with flexible options for community and coaching support. Practical Tools for Review & Planning Get Anna's recommendations on scorecards, diagnostic tools, and her evolving workbook frameworks to guide your annual review. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what's working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November. onestepoutside.com/groundwork

How do you achieve entrepreneurial success without sacrificing health, family, or hobbies? In this episode, Anna Lundberg sits down with James Healy, communications expert and co-founder of The Shift, to explore how he built a profitable business - all while never having a boss. Tune in for a candid conversation about redefining success, making intentional business choices, and ensuring work fits your life (not the other way around). Key takeaways: Success Is Personal and Intentional: James shares his early vision of work shaped by family history and how he deliberately built a business that values time, balance, and self-determination. Navigating Business Evolution: Learn how James strategically moved from a thriving solo consultancy to a partnership, embracing risk and new skills (especially tech and AI) for a sustainable future. Co-founder Dynamics and Clear Vision: The episode dives into the benefits and challenges of co-founder relationships, explaining why equitable ownership and aligned values are crucial for lasting success. Mindful Growth and Saying No: Discover how James manages business development, client selection, and personal boundaries, ensuring growth never comes at the cost of well-being. Blending Work, Family, and Joy: The conversation offers practical insights on maintaining interests, spending time with family, and designing a flexible, fulfilling lifestyle. If this conversation got you thinking about your own business model… let's talk. You don't have to wait for burnout to make a change. Book a call to explore what proactive business design could look like for you — so your business supports the life you actually want. onestepoutside.com/call

Michael Sheen is an award-winning actor.After finding his love for the stage with the West Glamorgan Youth theatre as a teenager, he studied at the Royal Academy of Dramatic Art in London. He spent the 1990s making a name for himself as a stage actor, shining in the classics from Romeo and Juliet to Peer Gynt as well as in 20th century masterpieces such as Look Back in Anger and Amadeus, receiving several Olivier Award nominations along the way.A relocation to the US in the early 2000s with his then partner, the actress Kate Beckinsale, and their young daughter Lily prompted a move into films. His breakthrough came in 2003 when he portrayed Tony Blair in a Stephen Frears film called The Deal. It was the beginning of what became an unlikely specialism: morphing into real people from recent history: Kenneth Williams, David Frost, Brian Clough, Chris Tarrant, and Prince Andrew – with two more outings as Tony Blair thrown in for good measure.Michael was born in Newport, South Wales, in February 1969, the eldest of two children to Meyrick and Irene. He grew up in Port Talbot from the age of eight and considers it his hometown. His first love was football, and he was spotted as youngster by an Arsenal talent scout to play for their youth team. His parents decided against moving the family to London and he turned to acting instead and graduated from RADA in 1991.Alongside the classic dramas, his range extends to appearing in fantasy and science fiction films such as The Twilight Saga and Tron: Legacy. Michael has said that the most meaningful project to him was a modern restaging of the passion play in Port Talbot in 2011, which involved the participation of a thousand local people, because it opened his eyes to the difficulties many of them were experiencing. He has since used his own money to fund the 2019 Homeless World Cup in Cardiff and set up an organisation which supports community groups. Michael lives in Wales with his partner, the actress Anna Lundberg, and their two young daughters. DISC ONE: Vienna - Ultravox DISC TWO: The Ecstasy Of Gold - Ennio Morricone DISC THREE: Desire - Talk Talk DISC FOUR: Gimme Shelter - The Rolling Stones DISC FIVE: Ready for Drowning - Manic Street Preachers DISC SIX: Passion - Peter Gabriel DISC SEVEN: Dark Secret - Lau DISC EIGHT: Oh Yeah - Yello BOOK CHOICE: The Hero with a Thousand Faces by Joseph Campbell LUXURY ITEM: A football CASTAWAY'S FAVOURITE: Vienna - Ultravox Presenter: Lauren Laverne Producer: Sarah TaylorThere are more than 2000 programmes in our archive available for you to listen to. We have cast away other notable actors including Sir Anthony Hopkins and some of the people Michael has played including Kenneth Williams, Chris Tarrant and Tony Blair. You can find all those episodes and more by searching BBC Sounds.

Is your business thriving on paper, but secretly leaving you tired and resentful? In this episode, Anna Lundberg reveals the critical role boundaries play in building a business that truly works for your life - not just your bank balance. Tune in for practical advice and eye-opening truths about why productivity might not be your problem, and how setting the right standards can bring you the freedom, fulfilment, and sustainability you're longing for. Key takeaways: Boundaries Trump Productivity: If your business success is wearing you down, the issue likely lies with your boundaries, not your ability to “do more.” Four Essential Boundaries: Anna outlines four key areas—pricing, time, communication, and scope—to help you construct a business that's profitable, enjoyable, and sustainable. Resentment Rate vs Integrity Rate: Discover how to set a minimum price that keeps you motivated and prevents hidden resentment—plus how to identify your ideal “integrity rate.” Intentional Hours & Communication: Learn why defining your availability is a game-changer, and how clear policies around client access and expectations can create sanity and satisfaction for everyone. Enforcing Boundaries: The hardest part isn't setting boundaries—it's sticking to them! Anna shares tips for overcoming people-pleasing, scarcity thinking, and the fear of lost opportunities. Curious what this could look like in your own business? Book a free strategy call to explore how to set the right boundaries - around your time, your pricing, and your offers - so your business supports you. onestepoutside.com/call

What's really standing between you and a business that lets you work less - without sacrificing impact or income? In this solo episode, Anna Lundberg dives into the all-too-common traps that keep solopreneurs working beyond their limits and outlines a path to greater freedom, profitability, and alignment. If you feel stuck in the cycle of overwork, feast-or-famine income, and business models that don't quite fit, tune in to reimagine what success could look like for you. Key takeaways: The Four Traps of Expert Businesses: Anna explores how Frankenstein businesses, over-delivery spirals, feast-or-famine cycles, and the time-for-money trap keep solopreneurs tethered to unsustainable work habits. The Importance of an Intentional Business Model: Instead of a reactive approach, Anna stresses designing your business model with purpose, so it supports your lifestyle and ambitions—not just your bank balance. Redefining Success on Your Terms: Get clear on what success actually means to you, from minimum income goals and ideal working hours to non-negotiables—so you know when you've “made it.” Offers and Clients That Work for You: Learn why your offers should be energy-conscious, strategically priced, and tailored to deliver value without burning you out. Plus, discover how to attract and select dream clients who respect boundaries and value your expertise. Three Pillars for Sustainable Business Growth: Anna shares the simplified framework behind her approach: Intentional Business Model, Authentic Marketing & Sales, and Simple Systems & Processes. Curious what a four-hour day could look like in your business? Book a free strategy call to explore how your business model, offers, and boundaries could support more space - without compromising on financial rewards. onestepoutside.com/call

What if the secret to sustainable success wasn't hustling harder, but actually embracing less? In this thought-provoking episode, Anna Lundberg invites you to imagine a work-life where four focused hours a day could be enough to thrive as a solopreneur or independent expert. Tune in to discover practical strategies, inspiring research, and a fresh perspective on productivity that could finally lead to the freedom and fulfilment you set out to create. Key takeaways: Redefining Productivity: Challenge the ingrained belief that longer hours mean greater results. Anna explores how quality deep work—over mindless busyness—can move the needle in your business. The Four-Hour Workday Concept: Drawing from research and real-world experiments, Anna proposes that four hours of focused, high-quality work is not only viable, but optimal for creative and knowledge-based professionals. Letting Go of Guilt & Burnout: Anna unpacks the guilt associated with not “being busy” all the time and highlights the dangerous work cultures that glorify overwork, urging listeners to prioritise wellbeing and sustainability. Designing for Your Lifestyle: You can build a business that supports your personal life and constraints—be it school hours, wellbeing, or simply a desire to avoid burnout. Anna shares how small strategic tweaks can help make this possible. Ambition Without Sacrifice: Adopting a four-hour workday isn't about scaling back your dreams—it's about being braver and more intentional in your business design, structuring offers and routines that work for you. Curious to explore how a four-hour workday could actually work for you? If you're starting to feel like something needs to shift — whether it's your hours, your offers, or your whole way of working — let's talk. Book a free strategy call to explore what might be possible, and what your next step could be. onestepoutside.com/call

Ever wondered how you can create a sustainable business in a world obsessed with relentless productivity? In this powerful interview, Anna Lundberg sits down with AI strategist and Apricity Lab founder Aleksandra Osipova to unpack the journey from burnout to building an enterprise anchored in alignment, resourcefulness, and genuine human connection. Tune in to discover refreshing perspectives and practical advice for building a business you truly love - one that supports your wellbeing as much as your ambitions. Key takeaways: Redefining Success: Aleksandra shares the evolution of her definition of success, from chasing deliverables and relentless productivity to prioritising personal resourcefulness, wellbeing, and authentic relationships. Building with Alignment: Discover why aligning your work with your values and natural strengths is not just more enjoyable but also commercially effective, attracting better-fit opportunities and clients. Human Connection in the Age of AI: The discussion explores how AI can increase capacity for solopreneurs, but that lasting success relies on cultivating human connection and presence, not just automating outputs. Critical Thinking & Continuous Learning: Aleksandra's forthcoming book emphasises the importance of critical thinking and practical experimentation with AI—skills relevant for all ages, especially as the digital and business landscape evolves. Sustainable Routines: Learn how Aleksandra handles the risk of burnout, balancing early starts, creative deep work, and even ballet classes to maintain energy, inspiration, and health as a solopreneur. Want to build a business that actually works - without burning out chasing the next big thing? Inside the Business Accelerator, we help independent experts like you design simple, sustainable strategies for growth - so your work supports your life, not the other way around.

Are you resisting structure in your business because you're craving freedom, creativity, and flexibility? In this episode, Anna Lundberg debunks the myth that structure stifles creativity and explains how the right systems actually give you more space to breathe, more focus, and more joy in your work. Tune in if you're tired of juggling everything yourself and want your business to run more smoothly - without losing the freedom you left corporate to find. Key takeaways: Structure = Freedom Loose schedules feel freeing, but lack of structure can lead to decision fatigue, inconsistent income, marketing chaos, and, eventually, burnout. Simple systems set you free by eliminating wasted energy and providing consistency. The Cost of Chaos Not having systems actually keeps you stuck—leading to sporadic visibility, inconsistent clients, and being the bottleneck in your business. Professional, reliable processes attract high-calibre clients. Simple Systems to Set Up You don't need complicated tech to start—simple, manual systems can transform your workflow. Anna recommends project management tools, onboarding/offboarding templates, streamlined invoicing, and content workflows. Start Small & Build as You Grow You can add structure bit by bit. Start by documenting repetitive tasks, creating templates, and introducing basic automation when you're ready. This frees up more time for high-value work and creativity. Delegation & Boundaries Matter Use systems to delegate effectively (even recording your workflow for assistants or AI to follow!) and to reinforce boundaries—such as set working hours and strategic planning time. Ready to build a business that actually works - with simple systems that support sustainable growth? The Business Accelerator helps independent experts like you design offers, pricing, marketing, and rhythms that protect your time and increase your income - without burning out.

Are you working tirelessly in your business, only to feel underpaid and overwhelmed? In this week's episode, Anna Lundberg breaks down the real reasons independent experts find themselves overworked yet under-earning - and what you can do differently. Discover actionable strategies to design a business that pays you what you deserve, protects your time, and keeps you energised. Key takeaways: Ditch Frankensteined Offers Stop scattering your energy on bespoke, complicated services for every client—streamlining your offers and messaging leads to more clarity, easier marketing, and better sales. Break the Cycle of Undercharging and Overdelivering Learn how pricing based on fear leads to resentment and burnout, and why knowing your “integrity rate” (what you should earn) and “resentment rate” (the bare minimum) changes the game. Prioritise Relationships Over Reach Rather than chasing cold leads on LinkedIn or obsessing over follower counts, tap into existing clients, referrals, and close networks for immediate, reliable sales. Map Out Effort vs Reward Use Anna's quadrant framework to identify which offers bring in high reward with less effort—and ruthlessly cut tasks and services that drain your time without decent returns. Refine Your Marketing—Less Is More Only invest in the platforms and activities that actually generate clients, not just likes or noise. Every hour counts! Ready to earn more without burning out? The Business Accelerator is open now. It's a 12-month strategic reset for independent experts ready to simplify, grow, and build a business that actually works. Apply now at onestepoutside.com/accelerate

Feeling like you're hustling harder than ever, yet results just aren't matching your effort? In this empowering episode, Anna Lundberg unpacks why working harder isn't the answer in today's tougher market for independent experts, solopreneurs, coaches, and consultants. Discover how to move beyond “busy work” to intentional business design - so your business works for you, not the other way around. Key takeaways: The Busy Work Trap More posts, more offers, more hustle often leads to burnout—not results. Anna explains why ceaseless activity keeps you reactive, scattered, and exhausted, rather than strategic and effective. The Time-for-Money Ceiling Trading hours for fees caps your income and makes true flexibility impossible. Anna discusses how to break free from hourly rates and build offerings that reflect value, not just time spent. Complexity Kills Clarity Adding more services or constantly reacting to every market shift creates confusion—for you and your clients. Simplicity and clear, repeatable offers are essential for expert positioning and sustainable growth. Intentional Business Design Anna outlines four elements for a more sustainable, fulfilling business: Fewer, clearer offers; value-based pricing; simple systems and processes; and seasonal, proactive planning. Practical Steps to Simplify and Scale Consider what your business could look like if you designed it on a blank sheet. Identify one offer or system you could simplify today to make everything else easier. Ready to stop spinning your wheels and build a business that actually works? The Business Accelerator is our 12-month programme for experienced experts who want strategic growth - without burnout, and without compromise. Applications are open now for the next cohort. → Apply now at onestepoutside.com/accelerate

Are you highly skilled, experienced, and passionate about your work, but still struggling to get fully booked with the right clients? In this refreshingly honest episode, Anna Lundberg unpacks why even top experts find it tough to thrive in today's challenging market. Discover why this isn't the time to wait for things to improve, but to sharpen your positioning, messaging, and visibility to stand out - even now. Tune in to reframe your strategy and uncover the real keys to business growth in uncertain times. Key takeaways: The Market Has Shifted—But Opportunity Remains The economic landscape is more demanding, with budget cuts and changing priorities making it harder to attract attention. However, clients are still investing—just more selectively, and with a focus on immediate, tangible results. Three Reasons You're Not Booked Out Unclear or Uncompelling Offers: Vague, long-term, or “fluffy” messaging doesn't resonate in a risk-averse market. Offers need to address urgent, concrete business needs. Positioning That Undersells You: Many experts, especially women, downplay their expertise instead of confidently owning their experience and value. Visibility That Lacks Consistency and Focus: Sporadic or unfocused marketing often leads to getting lost in the noise. Clear, intentional pathways to your ideal clients are essential. Mission vs. Messaging: What Sells Now Lead with what your client needs—typically profit, productivity or specific outcomes—then weave in your bigger mission once you've opened the door. Future-Proofing Your Business Stop accepting ‘just any client' out of necessity. Position yourself for the work (and clients) you truly want, and start building that reputation now for real, lasting growth. Ready to build a business that actually works - even in a tough market? The Business Accelerator is for experienced coaches, consultants, and independent experts who want to grow sustainably, protect their time, and consistently attract the right clients - without hustle or compromise.

Feeling like the year's flying by without the progress you hoped for? In this episode, Anna Lundberg shares how to use the summer slowdown as a powerful pause to reset your business focus and ensure you end the year feeling proud and accomplished. If you crave more intention, meaningful progress, and strategic action before December, this episode will give you practical prompts and inspiration to make it happen. Key takeaways: Summer as a Strategic Pause: Anna highlights the value of using the quieter summer months to reflect, recalibrate, and gain a fresh perspective, rather than hustling non-stop or feeling guilty for stepping back. Reflection Prompts for a Meaningful Year-End: Anna offers four key questions to help you identify what would truly make you proud come December. These prompts guide you to clarify your priorities, assess what's missing, determine where to focus, and consider what support could ease your journey. Intentional Goal Setting Over Busywork: Instead of ticking off endless to-do lists, Anna encourages listeners to be intentional about their goals. Focusing on “needle-moving” actions leads to more fulfilment than staying busy for the sake of it. Support and Accountability Matter: Success isn't a solo journey. Anna discusses how seeking support – whether through coaching, community, or structured programmes – can help you bridge the gap between intention and achievement. Ready to reset - and actually build the business you want? Doors to the next Business Accelerator intake open in September. If you're an experienced expert ready to create a simpler, more sustainable business that actually works, register your interest here.

Feeling frazzled trying to juggle work, family life, and the perpetual guilt of not giving enough to either? In this episode, Anna Lundberg breaks down the practical steps to designing a business that truly fits around your life - think working term time, taking summers off, and still earning what you deserve! Whether you're a parent dreaming of school-hour working or simply someone craving more freedom and intentionality, this episode will show you how to make the maths (and mindset) work for you. Key takeaways: Design for Your Lifestyle, Not by Accident: Create your business with intention rather than reacting to opportunities as they arise. Decide your non-negotiables, from school hours to summer holidays, and build your business around them. Do the Maths: Anna walks through the numbers—calculating your annual working hours and required hourly rates—so you know exactly what it'll take to reach your income goals within your chosen schedule. Reimagine Offers and Pricing: Shift away from selling your time by the hour. Build offers based on value or outcomes, consider group programmes, and design packages that fit both your clients' needs and your own work-life boundaries. Seasonal and Systematic Planning: Tap into the power of mapping your business by academic terms or seasons and front-load your workload to take full advantage of quieter months. Systematise processes to save time and energy. Build for the Life You Want: Get concrete about your available hours, align your pricing and offerings, and work only with clients who respect your working preferences. Ready to make this real? If you're serious about designing a business that supports term-time working (or simply more time off without sacrificing income), let's explore what that could look like for you. Book a free call at onestepoutside.com/call to map out your next step.

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I'm speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.Here's what we cover: – Why defining success is key to pricing with clarity – Anna's early struggles with undercharging – The concept of the “integrity rate” – Aligning pricing with lifestyle goals – Mindset challenges around low pricing – Shifting from hourly to value-based pricing

August can often feel like a strange limbo for solopreneurs and independent experts - a mix between wanting to relax and feeling pressured about what lies ahead in September. In this episode, Anna Lundberg shares practical strategies to help you enjoy the summer season, set realistic boundaries, and ensure you're well-positioned both emotionally and financially for a strong return in the final quarter of the year. Whether you're feeling guilty about slowing down or anxious about next month's pipeline, this is the episode for you. Key takeaways: Normalise the August Slowdown and Release Guilt Many freelancers and business owners feel uneasy about taking a real break in August due to competing pressures — you're not alone. Anna offers assurance and ways to reframe this period so you can truly pause and recharge. Set Intentional Goals for September Rather than hustling harder, focus on one clear goal to achieve by early September. Identifying a single top priority, whether it's recharging, rebooting your business model, reconnecting with contacts, or realising a project, will increase your clarity and motivation. Balance Your Summer with Boundaries and Non-Negotiables Establish clear boundaries for work and family time. Anna discusses the importance of non-negotiables to ensure you avoid resentment and stay present, both at work and home. Asynchronous vs. Live Actions Plan your tasks according to what can be done flexibly (like responding to emails or creating content), and which require you to be ‘live' (like calls or workshops). This allows you to stay productive without overloading your schedule. Cashflow Quick Wins and Seeding September Sales Anna provides actionable ideas to boost summer cashflow (such as chasing unpaid invoices or offering one-off services) and stresses that September sales need to be seeded now. Small, meaningful actions taken today can make autumn feel a world away from panic-driven. Ready to grow a business that actually works - for you, your clients, and your life? The Business Accelerator is a 12-month journey to design a sustainable, strategic business that supports your definition of success. Register your interest for the next intake at onestepoutside.com/accelerate.

Ever felt deflated by low interaction on your posts or wondered whether your content is actually reaching anyone? This episode of is all about challenging the obsession with likes and public engagement. Anna Lundberg reveals why your true business growth might come from the quiet “lurkers” - those who never like or comment, but are listening, learning, and ready to buy when the time is right. Listen in to learn how to spot and serve these invaluable silent followers. Key takeaways: Redefining Success Metrics Vanity metrics like likes and comments often mislead—true business traction frequently happens quietly. It's more important to focus on meaningful metrics such as inbound messages and discovery calls. Who Are the Lurkers? Lurkers are thoughtful, discerning potential clients who do not engage publicly, but are your target audience. They notice your content, and when the moment is right, they get in touch quietly. Marketing with Depth Over Noise Instead of chasing trends and performative content, focus on creating consistent, quality posts that speak directly to your ideal client's real pains and desires—even if engagement appears minimal. Track What Matters Monitor real indicators of business growth—such as inbound client contact, booked calls, and message responses—instead of relying on surface-level stats. Celebrate Quiet Conversions Building trust with “lurkers” leads to sustainable, long-term business—not just short-lived popularity or algorithm-driven reach. Think your content isn't working because you're not getting likes or comments? Think again. If you're ready to stop chasing engagement and start building a business that converts consistently - the Business Accelerator is for you. It's a 12-month strategic journey for independent experts who want to grow with clarity, consistency, and calm momentum. Join the waitlist at onestepoutside.com/accelerate.

Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and practical steps for converting interest into income in a way that feels authentic, human, and strategic. Key takeaways: 1. The Difference Between Marketing and Sales Marketing promotes visibility and builds your brand, but sales is about having real conversations and converting interest into action. For lasting business growth, you need both visibility and a thoughtful sales system. 2. Why 'Selling' is Actually 'Serving' Selling isn't about manipulation; it's about helping. If you believe in what you offer, guiding people to work with you is an act of service, not of pressure. Relationships (not long sales pages or viral posts) matter most—especially for high-trust services and B2B. 3. Reimagining the Traditional Sales Funnel It's no longer a simple linear path; instead, think of it as a tapestry or ecosystem, with many touchpoints (referrals, workshops, posts, conversations) leading up to a client's decision. 4. The Power of Follow-up Only a small percentage of people are ready to buy right now; regular, kind follow-up keeps you top of mind for when they are ready. Tracking conversations and continuing gentle outreach is necessary, not “pushy.” 5. Create Your Own Sales System There's no one-size-fits-all template—map out discovery, experience, and purchase stages that suit you and your clients. Consistently focus on your “momentum moves”: those daily or weekly actions that build relationships and sustain your pipeline. If you're ready to move beyond posting and hoping - and start building a business that actually converts - the Business Accelerator is for you. It's a 12-month journey for independent experts who want to grow strategically, sell with integrity, and create a business that truly works for them. Join the waitlist to be first to hear when doors open again: onestepoutside.com/accelerate

Have you ever spent ages crafting the perfect LinkedIn post, only to delete it in a moment of self-doubt? In this episode, Anna Lundberg dives into the so-called 'LinkedIn spiral' - the cycle of comparison, perfectionism, and performative posting that can leave even seasoned experts feeling deflated. Tune in as Anna shares practical strategies for building your authority, setting healthy boundaries online, and creating a content rhythm that feels authentic (and gets results). Key Takeaways LinkedIn's Unique Power for Experts: LinkedIn remains the best platform for independent experts to position themselves as authorities and connect with ideal clients—when used with intention. Understanding the LinkedIn Spiral: Anna unpacks three common traps: comparison, perfectionism, and performative posting, explaining how each can drain your energy, sap confidence, and distract from your real business goals. Metric Misalignment: Chasing 'likes' and comments isn't the same as building real value or winning clients. Anna highlights the importance of focusing on the metrics that actually matter for your business. Practical Ways to Regain Control: Tips include batching content, separating creation from scrolling, setting boundaries, unfollowing/muting comparison triggers, being strategic with engagement, and sticking to a sustainable, authentic cadence. Permission to Show Up Your Way: True success comes from doing things your way—not following algorithm hacks or exhausting routines. Clarity, consistency, and authenticity are key. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call

In a world obsessed with going viral, what if your quiet consistency was your biggest asset? In this episode, Anna Lundberg unpacks what it really means to be visible - without losing your integrity, burning out, or contorting yourself into a brand you barely recognise. This is your invitation to build quiet authority - and grow your business, your way. Key takeaways Visibility Isn't About Volume Anna explains why chasing quantity won't build meaningful authority or a real business, and why thoughtful, intentional presence trumps endless posting. The Power of Positioning & Intentionality Learn why clear positioning, your ‘signal sentence', and consistent messaging are more powerful than trying to go viral. Quality Conversations Drive Business Engagement doesn't have to mean public likes; many ideal clients are silent lurkers who'll reach out when ready, so don't judge success by comments and shares alone. Content Pillars Anchor Your Message Anna shares her system of content pillars to keep your message focused, making content creation easier and more strategic. Don't Trade Integrity for Impressions It's easy to get caught up in the algorithm game—Anna urges you to stay true to your values, and reassures you that you don't need massive numbers to have a thriving business. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call

Anna Lundberg sits down with entrepreneur, strategist, and podcast host Stephanie Melodia. Stephanie shares her unconventional career journey from art school to building a successful business, discusses how she's rethinking success at a pivotal life stage, and unpacks the power and pitfalls of metrics, personal branding, and living a “multi-hyphenate” career. Tune in for candid insights on balancing ambition with gratitude, redefining what success truly means, and practical strategies to create a work-life blend on your own terms. Key Takeaways 1. Redefining Success Is an Ongoing Journey Success isn't a fixed goalpost—you'll keep evolving your definition as your life and ambitions change. Gratitude and self-reflection are key to enjoying the journey and avoiding endless “what's next?” thinking. 2. Embracing Nuance and Balance True fulfilment lies in balancing achievement with appreciation for what you already have. Stephanie's mantra: “How do I stay hungry yet full at the same time?” 3. The Power of Personal Brand & Experimentation Building your personal brand—even accidentally—can be crucial for business growth and client attraction. Experimenting and “accidentally” discovering what works is often the best route forward; action trumps perfection. 4. Rethinking Metrics and Social Media Influence Metrics can be motivating, but beware of linking self-worth to numbers—focus on meaningful impact over vanity stats. Connection beats collection: quality of relationships trumps number of followers. 5. Creating Your Ideal Day—and Life Stephanie offers a practical glimpse into designing a work-life blend that reflects your values, ambitions, and joy. It's possible to curate your day-to-day around the things you love, with structure enabling freedom. Ready to redefine success on your own terms? If you've outgrown the business model you started with - or you've hit your goals but it still doesn't feel quite right - it's time to recalibrate. Inside the Business Accelerator, you'll redesign your expert business for more revenue and more freedom - with a smarter strategy, sustainable offers, and a business model that's aligned with what success looks like now. Apply now at onestepoutside.com/accelerate

Do you adore your work but lately find it draining rather than energising? In this episode, Anna Lundberg explores the hidden pitfalls of passion-driven businesses - how loving what you do can still lead to burnout, and practical steps to reclaim balance and sustainability. Tune in for a refreshing perspective and actionable advice designed to help you protect your wellbeing while delivering your best work. Key Takeaways Loving Your Work Doesn't Make You Immune to Burnout: Passion is powerful, but over-delivering and poor boundaries can lead to exhaustion - even when you deeply care about your business and clients. Boundaries Are Essential for Sustainable Success: Building boundaries into your business model and daily routines is vital to prevent draining your energy and sacrificing your personal life. Revisit Your Pricing and Offers: Ensure your fees reflect both the emotional and energetic load of your services. Let go of profitable offerings if they consistently leave you depleted. Intensity Isn't Sustainable: While occasional busy periods are normal, constant overworking should not be the status quo. Design your business to support your capacity and lifestyle as it is now. Sustainable Growth Is Possible (and Necessary): You don't have to choose between ambition and wellbeing. Success can - and should -come without sacrifice, with systems that allow you to thrive long-term. Feeling drained by the very business you built to give you freedom? If your passion is starting to feel like pressure, and your business is taking more than it gives... it's time to rethink how you're growing. Inside the Business Accelerator, you'll redesign your expert business for more energy, more income, and more ease - with smarter structure, sustainable offers, and boundaries that protect your time (and your wellbeing). Apply now at onestepoutside.com/accelerate.

Are you finding that your business growth is coming at the cost of your freedom, ease, or sense of fulfilment? In this episode, Anna Lundberg shares why “more” isn't always better - especially if more clients and more revenue are leaving you stressed, overworked, or simply feeling boxed in by the business you've built. Tune in to discover practical strategies for recalibrating your business so it delivers not just profit, but also genuine freedom and satisfaction. Key Takeaways Rethink What Growth Means for YouMore revenue doesn't always equal more freedom—sometimes, it simply means more stress. Anna urges listeners to reconsider what they truly want from growth, challenging the notion that scaling up is always the best path. Sustainable Growth Over Stressful SuccessIf growth is making you feel less in control or more exhausted, it's a sign to recalibrate. Sustainable growth should energise you, not drain you. Practical Shifts for Sustainable Success Streamline and narrow your offerings to avoid overwhelm. Firm up your boundaries—know when to say no and protect your time. Fix “leaky systems” in your client onboarding, communication, and delivery to maximise efficiency and profitability. Simplify your marketing efforts to avoid burnout and ensure every action works harder for you. Quality Over QuantitySometimes, fewer (but higher quality) clients can mean more fulfilment and profit with less stress. Regularly Audit and Adjust Pause periodically to assess what's working (not just financially, but energetically), and be willing to refine your business model, pricing, and delivery accordingly. Ready to grow - without losing the freedom you left corporate for? If you're finding yourself stretched thin, constantly juggling clients, or scaling in a way that doesn't feel like success… it's time to recalibrate. Inside the Business Accelerator, you'll redesign your expert business for more revenue and more freedom - with a smarter model, sustainable offers, and clearer boundaries to grow in a way that actually works for you. Apply now at onestepoutside.com/accelerate

Feeling overwhelmed by the pressure to churn out endless content just to stay relevant? In this episode, Anna Lundberg explores how independent experts and business owners can build a powerful reputation without living on social media. Tune in to discover strategies for becoming known for your expertise - while reclaiming your time, energy, and creative spark. Shift from Quantity to Quality It's not about posting every day—the real game-changer is having a clear, strong point of view that resonates and cuts through the noise. Define Your Unique Perspective Anna shares strategic questions to help you pinpoint what you believe, what frustrates you in your industry, and what alternative you want to offer. Strategic Visibility over Constant Noise You can achieve more impact with fewer, higher-value touchpoints—think standout articles, guest podcasting, or targeted events. Build a Magnetic Personal Brand A well-articulated point of view makes your marketing easier, strengthens your content, and turns you from ‘just another expert' into the go-to person for your topic. Ready to build a business that actually works for you - without the hustle, or the guesswork? Apply to the Business Accelerator and get the support, structure, and strategy you need to grow sustainably. onestepoutside.com/accelerate

In this week's episode, Anna Lundberg guides you through a review of the past year, focusing on both your business performance and overall life satisfaction. Reflect on your achievements, learnings, and growth from 2024, and lay the groundwork for a fulfilling and successful 2025. Don't miss this chance to redefine success on your terms and set the stage for an amazing new year. Resources mentioned: The-12 Month Business Blueprint The 5Ls Balanced Success Assessment Apply for a free call with Anna Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/ Follow Anna on Instagram: https://instagram.com/annaselundber Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success Find a way to quit your job and start your own business https://onestepoutside.com/roadmap Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

In this week's episode, Anna Lundberg welcomes Nick Jemetta, a former corporate professional turned mind health advocate and public speaker. Nick shares his transformative career journey, the power of vulnerability, and his holistic approach to mind health, offering insights into redefining success and maintaining balance. Tune in to learn how you can navigate career transitions and cultivate a fulfilling professional life. Resources mentioned: Atomic Habits by James Clear Anna's website AnnaSELundberg.com Connect with Nick on LinkedIn Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/ Follow Anna on Instagram: https://instagram.com/annaselundberg Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success Find a way to quit your job and start your own business https://onestepoutside.com/roadmap Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

Under rättegången mot Richard, som erkänner att han dödat Roshni men nekar till mord. Han försvarar sig med att han agerade under tron att hon var en zombie. Åklagaren Anna Lundberg söker klarhet i hur våldet började, medan försvarsadvokat Petter Hetta hävdar att mordet kunde ha undvikits om polisen inte släppt Richard bara dagar innan dådet.-Förhandslyssna reklamfritt och ta del av över 30 st bonusavsnitt via https://plus.acast.com/s/rattegangspoddenRättegångspodden görs i samarbete med Lexbase. Signa upp dig som betalande medlem på http://lexbase.se och ange rabattkoden "rättegångspodden", så får du ta del av tre kostnadsfria domar eller andra rättsliga dokument.Musik licensierad av STIM, PremiumBeat och Epidemic soundAnsvarig utgivare: Jonas Häger Become a member at https://plus.acast.com/s/rattegangspodden. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Anna Lundberg addresses a common challenge that professionals face, both as managers and individuals striving for personal growth: staying motivated in the absence of immediate rewards, such as promotions or salary increases. Anna delves into the nuances of intrinsic versus extrinsic motivation, offering practical advice on how to remain engaged and drive results, regardless of external affirmations. She provides strategies for gaining perspective, aligning actions with goals, and importantly, taking ownership of your career trajectory. Whether you're a business owner or an employee, this episode is packed with insightful suggestions on maintaining enthusiasm and effectivity in your professional life. Join us as Anna guides us through these challenges with actionable tips and relatable anecdotes. *Resources mentioned during the episode* 1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/ Follow Anna on Instagram: https://instagram.com/annaselundberg  Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success Find a way to quit your job and start your own business https://onestepoutside.com/roadmap Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

Welcome to episode 227 of the Löw Tide Böyz - A Swimrun Podcast!We're stoked to welcome back to show our friend and legendary adventure racer Rob Preston. His team is gearing up to defend their One Water Race title and we checked with him on what it's like to race a Swimrun that only takes a few hours, what it's like to swim 70kms, and other such mind blowing topics.But first…Training UpdateTraining is underway for ÖTILLÖ Whistler. We did our first Swimrun of the year over the weekend and it was cool to have Team TBD and Hunter come out to join us. Bonus shoutout for Addison making an appearance after racing the Miwok 100K the day before.ShoutoutThis week we're shouting out former guest of the show Anna Lundberg. She showed true Swimrun spirit when a listener reached out asking us to connect her to Anna to get advice on how to deal with injury after listening to our interview with her. Swimrunners help Swimrunners and Anna was more than happy to help. Feats of EnduranceThis week's winner is long time friend of the show and Patreon supporter Carolyn B. for getting a PR at the Toronto Half Marathon over the weekend. She's been getting back into running after some time off and was putting in the work all Spring to get ready. Strong work!Make sure to sign up for our LTBz Strava Club and join Swimrunners from around the world as they train for stuff.Show BusinessInterested in signing up for an ÖTILLÖ race in North America? Then use the code LOWTIDE15 to save 15% on your race registration for any and all 2024 events. We'll be lining up at Whistler, Casco Bay and Austin this year. Hope to see you out there!Rob Preston, One Water Race Champion and Bluey WatcherIt was great to catch up with Rob. We asked the hard hitting questions, such as, does he watch Bluey? What are “sleep monsters?” Oh, and what it's like to win the One Water Race, a.k.a., the Ultimate Proof of Human Capacity, in 2023. Rob is great and we loved this conversation and know that you will too.Enjoy!~~~That's it for this week's show. If you are enjoying the Löw Tide Böyz, be sure to subscribe to the show on your favorite podcast player and leave us a five-star rating and review since that's the best way for people to discover the show and the sport of Swimrun. You can find us on Apple Podcast, Spotify, and on YouTube. Check out our website for Swimrun resources including gear guides, tips, how-to videos and so much more. Also make sure to check out our meme page @thelowtideboyz on Instagram. If you have any suggestions for the show or questions for us, send us a dm or an email at lowtideboyz@gmail.com. Finally, you can support our efforts on Patreon…if you feel so inclined.Thanks for listening and see you out there!-  Chip and Chris

In this episode of Reimagining Success with Anna Lundberg, we delve into the important topic of navigating burnout. Anna shares her insights into recognising the signs of burnout, the importance of self-compassion, and the need to slow down in order to ultimately achieve more. With a holistic approach to success and wellbeing, Anna offers valuable advice on how to address burnout and the significance of seeking support. Whether you're currently experiencing burnout or want to be prepared for the future, this episode provides crucial guidance on prioritising self-care and creating a sustainable path to success. Tune in and discover how to navigate burnout and maintain a healthy work-life balance. Tune in as we discuss redefining success, the truth about 'having it all', and the interplay between career, relationships, and well-being. *Resources mentioned during the episode* 1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/ Follow Anna on Instagram: https://instagram.com/annaselundberg  Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success  Find a way to quit your job and start your own business https://onestepoutside.com/roadmap Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

What does success mean to you? In this week's installment of our Productive Living series, I chat with author, podcaster, coach, and former marketing professional Anna Lundberg about how to make the most of our professional and personal lives.

In this week's episode, host Anna Lundberg discusses how to increase job satisfaction and find joy and fulfilment in any role. She delves into the importance of aligning work with personal values, finding enjoyment in daily tasks, and seeking opportunities for growth and development. Join us as we uncover practical tips, mindset shifts, and considerations for when it might be time for a change. Stay tuned as we delve into ways to create a more fulfilling and enjoyable work experience. *Resources mentioned during the episode* 1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/ Follow Anna on Instagram: https://instagram.com/annaselundberg  Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success Find a way to quit your job and start your own business https://onestepoutside.com/roadmap  Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

In this week's episode, Anna Lundberg discusses the concept of networking and cultivating professional relationships with a genuine and heartfelt approach. She acknowledges the discomfort many introverts feel about traditional networking and offers a fresh perspective on building and leveraging networks effectively. From the importance of building trust and rapport to the art of genuine conversation and active listening, Anna shares valuable insights on how to navigate professional relationships authentically. She encourages listeners to reframe their approach to networking, focusing on adding value, expressing gratitude, and nurturing mutually beneficial connections. Join us as we explore the heart of networking and discover how to authentically build and leverage professional relationships. *Resources mentioned during the episode* 1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/ Follow Anna on Instagram: https://instagram.com/annaselundberg  Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success  Find a way to quit your job and start your own business https://onestepoutside.com/roadmap Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com