The Grow Your Private Practice Show

In today's digital age, having a strong online presence is essential for any therapist looking to grow their practice. But with so much noise and competing advice out there, it's easy to feel overwhelmed, especially when it comes to marketing. The good news? You don't need to become a marketing guru to make an impact. One of the most effective and ethical ways to attract clients and establish your credibility is through blogging.Blogging allows you to share your knowledge, connect with potential clients, and build trust—all while staying true to your values as a therapist. Whether you're new to blogging or looking to refine your strategy, this guide will show you how to create content that not only resonates with your audience but also drives growth for your practice. Ready to see how blogging can be a game-changer for your therapy practice? Let's dive in.Links to follow:'Attract Therapy Clients by Blogging (Even if Writing Isn't Your Thing)' is run with Onlinevents and is an hour a day over 17th, 18th and 19th September.This event is on a Pay What You Want basis, making price not a barrier to growth.For more details and to book go to janetravis.co.uk/blogforclients____________________For all my free and paid resources go to janetravis.co.uk/starthere

I've talked a lot about the importance of consistency AND the power of taking breaks when you run a private practiceAnd I've also talked about the importance of self care and the need to change, grow and develop. So today I'm sharing why, after 168 consistent weekly episodes, I've decided to hit pause on the podcast.LinksFREE and paid resources

Post-Christmas, everything feels a bit... off, doesn't it? The excitement of the festive season is behind us, and we're left with cold weather and what feels like an eternity until springAnd there's this gnawing anxiety about whether your therapy practice will weather the storm of the cost of living crisis. Fun times, right? But before we decide to hibernate until spring, I've been toying with an idea. Let's call it the 'work diet.' It's about doing a Marie Kondo on our professional lives, keeping only what truly 'sparks joy'—or, you know, actually benefits our practice—and ditching the rest. Because maybe, just maybe, simplifying is the secret to not just surviving but thriving right now.So in this episode I share 5 simple ways to conserve your valuable energy for both you and your practice.

Do you take advantage of video in your marketing, whether that's on your website, social media, YouTube or somewhere else?There's no denying it, video has become increasingly important in marketing. So if you're thinking of utilising the power for your own practice but don't know where to start this is for you. _____________________________If you don't use video on your marketing, could it be that you…Maybe you have a fear of visibility?Perhaps a fear of being trolled?Maybe you're not sure what to say?Or maybe the tech scares you?If you answered yes to any - or all of those, this is the episode for you, because we are exploring making videos for social media and I'm delighted to have therapist and YouTuber Sarah Dosanjh here as my guest. Sarah wrote the book ‘I can't stop eating' and co-hosts the podcast ‘Life After Diets'. But she has her own successful YouTube channel ‘The Binge Eating Therapist' since 2019, and as such knows a thing or two about using video.Today Sarah shares some advice aboutHow to get startedManaging fears around visibilityWhat tech you will needSome practical tips about editingSo take a listen - I think you're going to like this one!_______________See, I told you she's great! And I'm feeling so motivated, in Q2 (April - June) I am going to focus on starting to produce video and get more comfortable with it. There, I said it out loud. So are you going to join me? Hop on over to my socials and let me know.So if you've been thinking about dipping your toe into video, I hope this has inspired you to take the plunge too. About Sarah DosanjhSarah Dosanjh is a TA psychotherapist and author of the book ‘I Can't Stop Eating'. She is passionate about helping those struggling with binge eating and/or body image to find peace and freedom around food.And if you are in or around Bournemouth or are happy to travel there, Sarah is offering to help you 1:1 to get started. So if that sounds good to you, or you want to check out her YouTube channel, podcast, book, training or anything else, check out her 'How I Can Help' page Sarah has been a guest on my podcast before - so check out ep 81, ‘The Reality of Consistency', and ep 37, ‘How Having a Niche Diversified My Business'....And just a note, the lapel mic Sarah talked about is no longer on Amazon, so look for a lapel mic that connects directly to your phone

When you think of therapy, what comes to mind? Maybe 2 people sitting facing each other talking. But that's not going to work for everyone.So today I'm going to explore walk and talk therapy with therapist Eileen Fisher.We'll take a look at her experience of offering this type of therapy so you can consider whether it's something you want to offer in your own practice - or even for your own therapy. We talk about:How she got into walk and talk therapyThe benefits of walk and talk therapyIs this more useful for a certain type of person?How do you choose where to walkShould you charge more for walk and talk therapy?How do you approach safety?How to handle confidentiality?Can I do this if I'm in an urban area?What about insurance?How to handle bad weatherIntroducing creativityEileen has such a calm and reassuring voice, I could talk to her all day. So over to you, is this something you'd be interested in doing?Well if you are and you'd like a chat with Eileen, she offers a power hour where you can get together and get your questions answered. And as she mentioned, if you are in the Greater Manchester area, you could even have your chat while on a walk - how cool is that? CLICK HERE to learn about walk and talk therapy for therapistsAbout Eileen FisherEileen is a TA therapist who works with adults in Cheshire and Greater Manchester. Her practice is a mix of online, face-to-face and walking clients. She sees clients face-to-face at her office in Wilmslow and walks with people at nearby locations.She started walking with people in 2018, and now walking therapy is integral to her practice. Eileen now offers walking therapy training to therapists interested in working with clients in this way. If you'd like to learn more visit Eileen Fisher Therapy HEREI hope you found this podcast as interesting as I did, and if you decide to offer walking therapy, I'd love to know! And remember to hit subscribe so you don't miss a episode.

January is traditionally a time reflect on the previous year and make plans for the coming one.So to get things moving, I'm going to talk about the benefits of setting intentions.We'll look at the difference between an intention and a goal, why an intention might be a better choice for you and how to decide what yours is.I'll also share some of my own intentions for 2024.Sounds good? Ok, lets gets stuck in and take a look at your 2024 private practice roadmap!Links3 Differences Between Goals and Intentions https://theempowermentdynamic.com/3-differences-between-goals-and-intentions-2 The Private Practice Success Roadmap LIVEI am delivering the Private Practice Success Roadmap LIVE over the first 6 months of 2024.We look at:You and what you want from your practice - because self care is vital (your business, your rules)Your clients, and understanding their wants and needsYour website - how to turn it into a powerful tool to attract your dream clientsBeing relatable by producing content to connect with your dream clientsUsing socials to attract and engage with your dream clientsMindset, and learning how to stop self-sabotagingThis gives you all you need to get clear and confident with your marketing - and remember, we are looking at what's right FOR YOU - there is no one size fits all answer.And the beauty of delivering this live is you're not alone! You'll do doing this along with a supportive communityI'll be delivering it in small, manageable steps which will stop that nasty overwhelm AND you'll get that accountability, which will keep you motivated.Also, because it's being delivered live, you will be able to ask all your questions as we go along, both in the member community and in monthly dedicated Pick My Brain calls.Can't make the calls live? Don't worry, everything will be recorded so you can catch up at a time thats convenient for you.Oh, and you get a CPD certificate for all training you complete.I'm buzzing about this, because yes, it'll be great for you, but also I'll be there with you, and that's what I love doing most of all. Delivering live workshops, getting to know members and helping them grow their confidence - and hearing about their successes is why I do this.This is a live programme is led by me personally and will give you all you need to get clear and confident on your marketing message, but there will even be occasional guest experts to come and share their wisdom.This change came about because I knew I needed to get intentional about how I spent my time, and because I had to make the most of the time I have available in order to practice really fundamental self care.So, if you've reached the end of 2023 and feel frustrated that you didn't get as much done as you'd hoped, this is for you.Or if you've lost your mojo and feel dissatisfied, this is for you.Or if you've been getting overwhelmed by how long your to-do list is, this is for you.Beat the price increaseOh, and also the price for the membership is increasing. If you join now on an annual membership it's £450, which includes 2 months free, so you save £90.Or you can pay monthly, which is £45 a month.The price is increasing on 10th Jan and will be £50 a month or £500 for the year, which saves you a not to shabby £100So if you've been on the fence about joining, this is literally the best time to do it,Oh, and if you're not really sure, join and take a look around. If you join and realise its not for you, no problem, just email me and I'll repay you in full, no questions asked. It's a no brainer really because there...

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same? So how can you extend all that goodwill to include yourself?Because you deserve all the good stuff too! So in this episode, we check out how to get some real counsellor self-care this Christmas.We look atThe importance of self care for therapists 5 ways to nurture yourself over Christmas The importance of personal development How you do life is how you do businessSo this year, make sure Santa has you on his 'nice' list, and take it easy. Links2 part self care blog mini series 'Therapist Self Care: Why it's vital for you and your clients', and 'Real Therapist Self Care: 22 Practical Ways to Increase Self Care'. How being a people-pleaser can affect your private practice – and what to do about it

This episode is the last of a 4 part mini-series where I talk with neurodivergent therapists, about their experience of running a practice. They may have autism, ADHD, be dyslexic or a combination of these things.Today I have Carly Radford with me, who shares her experience of running a private practice while having autism and ADHD. This includes her diagnosis experience, misconceptions about autism, and the challenges of masking and hiding in the neurodiverse (ND) community.She also delves into managing autistic burnout, the significance of a conducive work environment, and hurdles in organisation, time management, and productivity.Additionally, Carly offers tips for those at the beginning of their neurodivergent self-discovery and neurodivergent business owners, emphasising the importance of self-compassion and embracing sensitivity for a more authentic existence.I learned such a lot from our talk, and something that particularly resonated with me was how she manages autistic burnout, and this has changed my own working practices. I often have a critical voice buzzing around in my head telling me I'm lazy and suchlike, so I found how she prioritises her needs inspirational - thank you Carly. In the new year (2024), Carly is running an adult late-identified autistic group with another therapist and is planning to speak more about the above topics on her social media channels.To follow her work you can find her on Instagram, so go and say hi! : @the_sensitivity_therapist and tiktok: @sensitivity_therapistAbout Carly Radford.Carly is an integrative psychotherapist who predominately works with trauma, anxiety, high-achievers and more increasingly, neurodivergence.She is passionate about working with these difficulties through the lens of highly-sensitive nervous systems, cultivating self-compassion and embracing our sensitivity to lead to more authentic ways of being in the world.Carly has a particular interest in supporting those at the the start of their neurodivergent self-discovery and in working with neurodivergent business owners, so if that sounds like you, drop her a line at info@luminarytherapies.com ________________________________This is the last of the Neurodivergent Voices in Therapy mini series, and I hope you've found it useful. I certainly have.I feel so honoured to have had such inspirational people here sharing their experiences.I'd like to thank Carly Radford, Chris Oxborrow, Eve Menezes Cunningham and Tracy Clark for talking with me. I've learned lot - and especially around my own self care needs. So go check them out on social media and say hi

This is the third of a 4-part mini-series where we explore running a private practice when affected by autism, ADHD, dyslexia or a combination of those things. This week I am talking with Tracy Clark about running a practice with dyslexia.I've known Tracy for some time: she used to be a member of the Grow Your Private Practice membership, and I couldn't be happier to have her as a guest in the Neurodivergent Voices in Therapy series.Tracy is a neurodivergent therapist who supports and works alongside neurodiverse young people, adults and couples. Today we talk about:The impact of a dyslexia diagnosisThe benefits of self-disclosureDyslexia and running a businessThe importance of trusting your intuition and trusting the processThe need for robust self-carePositives of dyslexia in the therapy roomAbout Tracy ClarkTracy says:"I am a neurodivergent therapist who supports and works alongside neurodiverse young people, adults and couples. Within my working week I can be found working 2 days a week in a charity in the central belt of Scotland and the rest of the week in my private practice. I am also a supervisor of trainee therapists as well as qualified therapists. My interest in working alongside neurodivergent individuals comes from both a personal perspective as well as a professional capacity, also as a supervisor being able to support other therapists.I have also delivered workshops in this area, as well as being invited to chat with the lovely Jane Travis now twice on this topic, which is very close to my heart. More awareness, more conversations means embracing the amazing uniqueness of human beings. For some downtime and self-care I also offer doodle workshops check out the links for more information, as well as workshops with CTUK (Counsellors Together UK) or Onlinevents."LinksConnect with Tracy on LinkedInWebsiteHow making a typo changed Tracys businessHow can I help you? Here are my free and paid resources

Welcome to this, the second of my 4 part mini-series, Neurodivergent Voices In Therapy.In this series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners. We explore what it's like to run a practice when you have autism, ADHD, dyslexia or a combination of those things. So if you are neurodivergent, or know people that are, this is for you.________________I'm delighted to say that this week I have Eve Menezes Cunningham with me.I've known Eve for some time, she was also in the Grow Your Private Practice membership, and I can tell you she is one of the kindest people you will ever have the good fortune to meet.And I am delighted to have her as a guest in the Neurodivergent Voices in Therapy series.Eve specialises in all things self-care (she describes it as ‘ Self-care for connecting with and taking better care of your highest, wisest, truest, wildest, most joyful, brilliant and miraculous Self - how cool is that?!)I could talk with Eve for hours, because we are quite different in our outlook - Eve is a very spiritual person, and I'm not spiritual at all, so I always learn so much a lot from her.She is an author, therapist, supervisor, master NLP practitioner, advanced EFT practitioner, experienced yoga teacher, and more (read 'About Eve below).Self-care and ADHDIn this podcast, we chat about:Self-care and people-pleasing within the therapist communityThe benefits of self-knowledge‘Addictive personality' Vs impulse controlThe importance of restThe benefits of Yoga Nidra...and more. About Eve Menezes CunninghamEve is a very busy person! She is the author of 365 Ways to Feel Better: Self-care Ideas for Embodied Wellbeing. She also runs Feel Better Every Day (aka selfcarecoaching.net).Integrating a wide range of therapies, coaching and supervision, she specialises in all things self care especially around trauma, anxiety, stress, sleep issues and finding more purpose, meaning and joy.Eve offers free resources via selfcarecoaching.net and runs the Extra Embodied (Wellbeing with Eve) online membership (evemc.substack.com) with exclusive content live coaching calls each week helping people integrate self care practices into their daily lives.Eve's work incorporates traditional talk therapy and coaching as well as somatic (body based) and energy approaches for a holistic approach.She is a British Association for Counselling and Psychotherapy (BACP) Senior Accredited Supervisor and Past Chair of BACP Coaching, an Irish Association of Counselling and Psychotherapy (IACP) Accredited supervisor and counsellor, EFT International Accredited Mentor and Advanced EFT Practitioner, a Yoga Professionals UK Experienced Yoga Teacher and NLP Master Practitioner.She has been on the editorial team for Rapport, ANLP's NLP journal, since 2007. Eve's work been featured in titles including Psychologies, Therapy Today, Coaching Today, the FT, Guardian, Evening Standard, Metro, Telegraph and Daily Mail.A member of IACP's editorial committee, she edited the Summer 2022 edition of the Irish Journal of Counselling and Psychotherapy.Based in Westport, on the west coast of Ireland, Eve works online and by telephone with clients and supervisees across the UK and Ireland with some nature based outdoor sessions in Westport.So go and say hi to her!

Welcome to this, the first of my 4 part mini-series, Neurodivergent Voices in TherapyIn this mini-series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners. We explore what it's like to run a practice when you are affected by autism, ADHD, dyslexia or a combination of those things. In the first of this mini-series, I'm delighted to have Chris Oxborrow with me, and we talk about some of her experiences of running a practice with ADHD.We look at how to manage some challenges being neurodivergent may bring, and also what positive aspects they have.We explore:What even IS neurodivergenceGetting a diagnosisWhat is ADHD Tax?Fault Vs repairMasking: internally and externallyThe need to practice self-compassionAbout Chris OxborrowChris describes herself as a neurodivergent Psychotherapist who specialises in working predominantly with high-achieving personalities, but also with neurodivergent clients and those navigating menopause (sometimes all 3!). She supports clients to discover their authentic sense of themselves and how their needs can be met with more compassion and self-acceptance. From Jan 2024 she will also be working as a Menopause and HRT Educator, supporting clients to discover how they want to manage their menopausal experience and how to access appropriate HRT-related health care.Check out Chris's website Beyond Counselling and you can contact her at chrisoxborrow@beyondcounselling.org

If you are a counsellor or therapist, how long will it take to grow your practice?Answering a question from Neil, we I explore how complex this question is, and share some tips. Links:Podcast episodes mentioned:Ep 154 Counsellor or Clone: Breaking Through the Monotony of Online DirectoriesEp 156: How to stop comparing yourself with other therapistsAnd some podcasts to help with time management:Ep 24 Managing Your Diary With Time BlockingEp 56 How to achieve more in less time Ep 114 How to Make the Most of your Time and Get Things DoneAnd for more on how I can help you grow your practice janetravis.co.uk/starthere

Ever heard of the term "post and ghost"? If you're scratching your head or even if you're guilty of doing it (we've all been there

It's human nature to compare ourselves with others. But this can have a detrimental effect on you, your confidence and your self-esteem.And as a practice owner, this can also impact the success of your business. So what can you do if comparisons are knocking your confidence? How can you stop comparing yourself to other therapists?In this podcast I share:Why most comparisons aren't helpfulA situation when they areAnd a practical exercise for you to boost your self-esteemSo take a look at why it's not usually helpful, and how to stop comparing yourself to other therapists Links:Check out my free and paid resources here janetravis.co.uk/starthere

Question - do you follow a system when you receive an email enquiry from someone that you can't work with for some reason? Maybe you're at capacity, or their issue is outside your competence, or something else.To be honest, I think probably most people don't, but you could be missing a trick. By having a system, it reduces stress, saves time and serves that client better.So today, I explore what to do when you can't say yes to enquiries so you can make the process easier for you, and more professional and helpful for the client. LinksTo access my free and paid resources, CLICK HERE

Online directories can be a great way of attracting more therapy clients, but how can you stand out among all the other counsellors on there?In this episode, I share some ideas about how to inject your personality into your bio, so it's easier for your dream clients to reach you. All without any worries about personal disclosureLinksGrow Your Private Practice membershipFree resources

The pros and cons of a free first session are debated regularly amongst therapists, but the truth is, there simply isn't a definitive right or wrong answer. Quite literally, it's your business and up to you how you choose to run it. But that's not very useful when you're trying to work out what to do! So let's take a look at some of the pros and cons involved to help you make your choice about whether to offer therapy clients a free first sessionLinks:7 Steps to turning an enquiry into a bookingCLICK HERE to see all my free and paid resources

There are two times in the year that have that 'new start' vibe: January and September, and both are excellent moments for a ‘stocktake' of your private practice. So today, I'm doing a September reset and sharing with 6 ways to refresh your private practice so you start the last quarter with a bang.

Welcome to this, the last of this series of 'Highlight Reels', where I shared 4 of the most popular podcasts of the last 12 months. And today, we look at mindset, because if you're a therapist and you want a successful private practice, then your mindset is vital.But what do I even mean by mindset? Why is it so important? And how can you go about improving yours?In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours.And check out some of my other podcasts about mindset below. Links to followNOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.So I recommend browsing through my previous podcasts to see the mindset episodes. And for more resources, both free and paid, click here -> janetravis.co.uk/starthere

The fear of failure is clear and obvious, but the fear of success is confusing. I mean, you WANT to be successful, right?The fear of success is sneaky. Without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back. How frustrating is that?So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membershipIf you need help growing your private practice, check out my free and paid resources here Episode 112 Why Your Mindset is Vital if you Want a Successful Practice

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients.But it's not just about attracting more clients, it's also about YOU and how to build your business to suit your own needs. And part of that is managing mindset issues and practising robust self-care, something that can end up too far down the to-do list. So today, I'm sharing one of the most popular episodes with you, an open letter to therapists with mental health issues.So this is for you if you struggle with your own mental health issues.As a therapist, you know how difficult life can be and how prevalent mental health issues are.But in the recent past, on top of these existing issues, we've all had to process some frankly major world issues - the pandemic, war, climate chaos, financial insecurity... a whole lot of unpredictability and fear.That's a lot to cope with. And as a therapist, you aren't immune to it. So how can you cope as a therapist running a private practice when struggling with your own mental health issues? LinksIf you need help growing your private practice, check out my free and paid resources here

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients. So today, I'm sharing one of the most popular episodes with you, all about how to enjoy the marketing process. So this is for you if marketing feels like a chore you keep putting off, like it's something you are forced to do to attract clients, but you wish you didn't have to.Maybe you HATE the thought of having to ‘sell' yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, this episode is for you because it doesn't have to be that way. Forcing yourself to do something you hate is NOT the way to do something well. It's possible to enjoy your marketing, and when you enjoy your marketing, you do it more, get better at it and as a result, it's more effective. Which means more clients, better outcomes and increased income. So you not only enjoy your marketing but naturally get the results you want. Don't believe me - then listen up, and I'll show you how. LinksJoin the Grow Your Private Practice membership growyourprivatepractice.co.ukNot sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients' 2 podcasts with Fifi Mason about marketing as an introvert Visibility: Shifting the focus and Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of sellingCheck out my resources to help therapists to attract more clients HERE

Here we are at part 3 of the 'How To Attract Your Dream Clients' mini-series, where I share practical ways you can use The Empathy Exercise to stand out and attract clients. And this is where it gets fun! So take a look at how I take one aspect of The Empathy Exercise and turn it into copy for your website, directory, blog and social media. LinksThe Grow Your Private Practice membership Blogs on Self Care for People PleasersCome say Hi! on LinkedIn or InstagramResources for counsellors and therapists

This is the 3rd part of a 3 part mini-series called How To Attract Your Dream Clients.Part 1: Build Your Dream Practice looks at how the first and most important thing to consider when you want to attract dream clients and that is YOU - what is your dream? what do YOU want? What drives you? Where does your passion lie? Part 2: The Empathy Exercise: How to Read your Dream Clients Mind introduces you to the empathy exercise, a deceptively exercise I devised in order to read the minds of your dream clients and work out how they feel, what are their fears and worries? What keeps them up at night? And what their hopes and dreams are - what are they aiming for?So here we are at part 3 and I share with you practical ways to use The Empathy Exercise in order to stand out and attract those clients. Discover how The Empathy Exercise can work wonders for your private practice by creating compelling copy for your website, directory, blog, and social media.

Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'.When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams?And importantly, what do they want from therapy?Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as clients. But how do you do that?Well in this episode I introduce you to The Empathy Exercise, and how it will help you to read your clients mind. Links to followIs CPD impacting your Imposter Syndrome?How to use CPD for personal, professional and business growth, with guest John Wilson

Welcome to this, the first of a 3 part mini-series all about how to attract your dream clients.And to get started, it might surprise you that when it comes to attracting your dream clients, it all starts with YOU. What do YOU want? What are your desires, needs, interests, and passions? Because you are building a business, and the beauty of that is you can turn this into your dream business, where you work with your dream clients, and work in the ways you believe, you work the hours that suit you, and you run it how YOU choose.This can take some getting used to if you aren't used to it, especially if you're used to having a boss telling you what to do. But growing your practice into something that suits you is what makes all the work worth it. It's fulfilling and will make you feel content and satisfied. It's life-changing.So let's explore you. LinksFor free resources and other goodies, go to janetravis.co.uk/start-hereCheck out and join the Grow Your Private Practice membership

Remember those New Year Resolutions from January? How are they going for you?Well in this episode, we're going to have a super simple 6-month review to help you see where you are now, where you want to be in 6 months' time, and how to make that happen.LinksHow to navigate a crisis in your private practiceGrab your free resources here Join the Grow Your Private Practice membership

It doesn't matter what business you're in - accountant, web designer, window cleaner - there will always be clients that let us down, or despite doing all you could, things don't happen the way you thought.And what makes it worse is the crappy stuff tends to come in clusters. Navigating slow periods in your private practice?In this episode, I share 7 things to do in a quiet spellLinksHow to Avoid the Feast and Famine in Your Private PracticeThe Grow Your Private Practice Membership The Grow Your Private Practice Book

Ever wondered how to set the right price for your therapy services? In this episode, we delve into this intriguing topic that often puzzles therapists. So join me and explore putting a price on therapy and look at why your fees matter in ways you may not have already thought of, including the importance of avoiding the 'budget therapist' label, and learned about Goldilocks pricing.Links to followDiscover my FREE resources at janetravis.co.uk/start-hereGet The Grow Your Private Practice Book Join the membership growyourprivatepractice.co.ukEp 66 Do you feel guilty charging for therapy? https://www.janetravis.co.uk/do-you-feel-guilty-about-charging-for-therapy/Ep 55: The hidden impact of money issues in private practice, with Cathy Towers https://www.janetravis.co.uk/the-hidden-impact-of-money-issues-in-private-practice-with-cathy-towers/Ep 135 Thriving, Not Just Surviving: Navigating the Cost of Living Crisis in Private Practice, with Miranda Palmer https://www.janetravis.co.uk/navigating-the-cost-of-living-crisis-in-private-practice-with-miranda-palmer/ Ep 137 The Value of Therapy: How Words Impact Your Attitude Towards Charging Clients [With Examples] https://www.janetravis.co.uk/charging-clients/

I thoroughly enjoyed training to be a therapist, and couldn't wait to start a practice of my own. But once I became qualified, I realised how uncomfortable it felt to do the marketing necessary to attract clients. How could I promote myself whilst staying within personal disclosure boundaries?How could I be visible without it compromising my client work?And now that my business is all about helping other therapists to grow their practice, I am aware of them going through exactly the same difficulties.So today, I chat with Lindsey Bryan-Podvin about these conflicts that arise and we talk about how therapy training can hold you back as a private practitioner - and what you can do to market yourself effectively while not crossing any ethical boundaries. In this episode, we cover:How our training as therapists makes it difficult to trust ourselves How our training makes it hard to feel comfortable marketing ourselvesTips to cultivate self-trust in and out of the therapy roomHow a niche (and my seedling niche) can help attract the kind of clients and issues that you feel passionately aboutWhat you can do to market yourself effectively while not crossing any ethical boundaries.How to be visible without compromising your client workThe importance of the Therapeutic AllianceI hope this opens up an area to explore, because the more comfortable you are with marketing, the more successful that marketing will be. About Lindsay Bryan-PodvinLindsay Bryan-Podvin (she/her) is a biracial financial therapist and wellness expert, speaker, and author of the book "The Financial Anxiety Solution." She's a practising LMSW since 2012, and she uses a shame-free approach to help people get their minds and money in balance by focusing on the intersection of money and mental health. While financial literacy is important, she champions the belief that money is rooted in emotions and impacted by the systems around us. She has a degree in sociology and a Master's in Social Work with certificates in Financial Social Work and Financial Therapy. She lives with her partner and their dog on the occupied land of the Anishinaabe also known as Michigan.So go say hi to her on Instagram HERELinks:Listen to our previous podcast episode 103 How to cope with financial anxiety, with Lindsay Bryan-Podvin Episode 37: How having a niche diversified my business, with guest expert Sarah DosanjhAnd if you need some extra help attracting clients and marketing your practice, check out the Grow Your Private Practice membership and see how it will help you.

If you're a therapist in private practice, your website is an important tool to help attract the right clients to you.So if you are ready for your first website, or you already have a website and now realise it's not quite what you need, this is for you. In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.We discuss, amongst other things:The importance of owning your own websiteDealing with web designersThe necessity for regular updatesKeeping it simpleThe importance of content marketing for therapists (blogs, videos and podcasts)Mobile responsivenessChanging web platformsDropping the perfectionismThe importance of SEOWhat if I break my website!?How much will it cost?Google AnalyticsWhat pages do you need on your website?Links to followYou'll find Theo Ruby HERETheo's Digital Marketing GlossaryMy podcast ‘Demystifying Marketing Terms'‘From I can't write to published author' with Zoe Clements6 reasons you must have a website with Sarah Gershone5 commonly held website myths that could be holding you back, with Sarah GershoneAnd 4 mistakes that make your website copy ineffective, with Kat Love Your Website Blueprint is part of the Grow Your Private Practice membership

Starting in private practice can feel hugely exciting. After all, you've probably been working up to this point for many years. All that training, learning, reading and soul searching has led to this point. And now here you are, ready to take action.But somehow the excitement has transformed and now you feel overwhelmed, intimidated and apprehensive. That tingle of excitement has morphed into more of a 'did I accidentally sit on a bed of stinging nettles' sensation. This isn't what you ordered! So if any of that sounds familiar, here is my open letter to new counsellors and therapists...LinksAdvice from counsellors for therapists starting in private practice

Tell me, how do you feel when a potential new client contacts you?Do you feel in control and confident?OR maybe you lack confidence and don't really know how to handle it?Well if you identify more with the second scenario, this episode if for you, because today we're going to talk about taking initial phone calls from potential clients to increase the chance that they make an appointment and become your client.So here are 7 steps to turning an enquiry into a booking so you know EXACTLY what to say. Links:Voicemail For Therapists: 6 ways to improve your message and hang on to that clientWatch the Therapy Rebrand webinar8 Ways to Make the Most of Your Time and Get More DoneWhy smooth on boarding helps the therapy process, with Kim SimmonsGrow Your Private Practice membership

If you've ever considered podcasting to attract more clients but don't really know where to start, then this episode is for you, because I have the fabulous Philip Brett King with me to discuss the benefits of podcasting and whether it is right for you. Because podcasting is massive.And since the pandemic, 40% more people listen - so that's around 19.1 million in the UK, and globally a massive 464.7 million. That's mindblowing! I started my own podcast on 8th July 2020 and this is episode 137 - with the majority being weekly until January this year when unfortunately my dad became ill and died, so I've reduced it to fortnightly for a while.And I've seen how it's benefited my business in many ways. Not only that, it's fun to do! I've interviewed some amazing guests, including todays guest Phil from My Podcast Assistant, who is my podcast editor. So if you've ever considered starting a podcast and like the thought of helping people whilst also growing your business - and increasing your income, then this is your lucky day. We chat about:The benefits of podcastingHow to choose your topicWhat format to useA brief talk about tech So if you've been toying with the idea, you're going to love thisAbout Philip Brett KingPhil says:“My goal is to help people sound amazing online!25 years ago I was singing and fronting a Rock band, playing gigs in some of London's best live venues. But eventually wound up marketing for associated newspapers and having to hang up my bass guitar and microphone... and trying to fit into society.However, life threw me a curveball in 2016 and I found the crazy underworld of voiceover and started growing a side hustle as a Voice Actor.Two years later an ultimatum from my job pushed me to hand in my resignation and go headfirst into becoming a full-time freelance voice actor; recording my voice for top brands around the world..and I haven't looked back!But it didn't stop there. 2019 brought the pandemic and podcasting really started to take off. Also, everyone started working online using Zoom, but they didn't sound too good.So I started my brand My Podcast Assistant utilising my years of experience as a musician and voice actor to help others create great-sounding podcasts and to sound amazing online.”Check Phil out at My Podcast Assistant Say Hi on Instagram HERE Grab his free resources and take the ‘Podcast Equipment Quiz' HERE And grab one of my own freebies HERE

How do you feel about charging your therapy clients, raising fees or even enforcing boundaries about payment for missed sessions?I think for many therapists, dealing with the money side of having clients can feel tricky - and I know it was for me. So if that sounds familiar to you, listen up because in this episode I'm going to share a ridiculously simple change that transformed how I feel about charging clients.Check out my FREE resources HEREIf you found this episode helpful, remember to subscribe and leave a review. A cheeky 5 stars would be amazing, thank you

Is the cost of living crisis making you feel insecure in your private practice? Maybe you worry no one will be able to afford therapy? Or clients are asking to come less frequently?Perhaps you need to increase your fee in order to manage your own rising expenses, but worry about putting people off?If so, you are not alone. However, today I have the amazing Miranda Palmer with me talking about thriving, not just surviving: navigating the cost of living crisis in private practice. We discuss:The importance of fully recognising and valuing what you doLooking at the bigger picture within your practice so you grow and maintain a business to meet your needsManaging feelings of guiltKeeping yourself emotionally well to avoid burnoutThe benefits for you personally and professionally of self-development workAnd a reminder that after the last few years, the reality is that there are more people today that need mental healthcare than ever before.About Miranda PalmerMiranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes.Miranda and her business partner Kelly Higdon, also a licenced therapist founded ZynnyMe, to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters' degree. Kelly and Miranda provide coaching and training through their Private Practice Community, the Business School Bootcamp for Therapists, and educational webinars, and have helped thousands of clinicians from around the world. LINKS TO FOLLOWLearn more about Business School for Therapists: news.zynnyme.com/business-school/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Check out more episodes of the Starting a Counseling Practice Success Stories podcast on these platforms:Apple PodcastsGoogle PodcastsSpotifyBook: Therapist Burnout: Your Guide to Recovery and a Joyful, Sustainable Private Practice

Do you know what your clients want from therapy?Maybe that sounds like a strange question, but it's important to consider because if you don't truly understand what their needs are, how will you know what to say in your marketing to attract them?So let's explore this fundamental marketing principle of features vs benefits and discover what's the difference, and why you need to know.And if you need help understanding what to say on your website and other marketing, come and join the Grow Your Private Practice membership, and remove the guesswork. www.growyourprivatepractice.co.uk

In last week's episode, I talked about why my word of the year for the Grow Your Private Practice membership is EASE If you haven't had a chance to listen, basically, I invited you to explore how you can enjoy your marketing, and make the process easier for you. But I realised there's something in my own business that goes against this, so I've decided to make a change. So what changes have I made and why?And how can you simplify your own businesses too?LinksThe membership Grow Your Private PracticePodcast episodes mentioned:Episode 58 'Directories, the good, the bad and the ugly'Episode 5 '6 steps to turning an enquiry into a booking'Episode 22 'Demystifying the fear of success and 7 ways to stop getting in your own way'Episode 112 'Why your mindset is vital if you want a successful practice'Episode 116 'What content can therapists create to attract more clients,' with the authors of Content Fortress Martin and Lyndsay Episode 89 '6 reasons why you MUST have a website', with Sarah Gershone Episode 42 'Why your private practice shouldn't be on every social media platform' My editor Phil, from My Podcast Assistant

Does marketing your private practice feel like a chore you keep putting off? Something you are forced to do to attract clients, but you wish you didn't have to?Maybe you HATE the thought of having to ‘sell' yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, then this episode is for you because it doesn't have to be that way. Forcing yourself to do something you hate is NOT the way to do effective marketing. I want to put to you that It IS possible to enjoy your marketing. And when you enjoy your marketing, you do it more, get better at it and as a result, it's more effective. So you can not only enjoy your marketing but naturally get the results you want. Don't believe me - then listen up. LinksJoin the Grow Your Private Practice membership before 8 pm UK time on 31st January 2023 and beat the price increase. It's just £35 a month. Or save more with an annual membership and get 2 months FREEFrom 1st February 2023 the price will be £45 a month, so don't miss out - join now! growyourprivatepractice.co.ukVisibility: Shifting the focus Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of selling

What happens when you hit a crisis in your business? Well, I've just experienced this personally and today I want to share what I've learned.We are going to look at this from the perspective of both having a client in crisis and you having a personal situation. And there's a trigger warning as I'll talk briefly about bereavement today. Before I start, I want to let you know I'm not coming at this subject from the point of view of a supervisor offering advice, more from the human perspective.______________If you've been thinking about joining the membership but didn't know about the price increase so missed out, I have some good news for you…I'm delaying the price increase for the membership.Join before 8pm UK time on 31st January 2023, you can join at the previous low monthly fee of £35. The price will increase again on 1st February to £45 a month - which still represents great value, but if you want to grow your practice this year, it makes sense to join now. And you can save even more by taking an annual membership as you will get 2 months free. So why join the membership? Because you will get focus, direction and support. I will help you cut through the noise so you can focus on the things that will really make a difference so you attract more clients more easily.The membership will reduce the confusion and overwhelm so you can take the steps needed to move your practice forward.So if you want to grow your practice but are unsure what exactly to do, come and join us. And remember, if you join and realise it's not right for you within 14 days, just let me know and I will refund you, no problem. So theres no risk. Check it out and join at Grow Your Private Practice

I can't lie - I really HATE most New Year resolutions. I think they are too punishing! So often they talk about ‘New Year, New You', which I fundamentally disagree with I don't believe anyone needs to become a whole new you, as you are already pretty cool as you are. However, I like the SPIRIT of New Year's resolutions. I'm a big fan of personal development. There are always things in our lives that we can learn or improve to enrich ourselves or your therapy practice. Ways to make it work better for both you and for your clients.So with this in mind, here are 5 empowering new year resolutions for therapists that are both realistic and will help you (and your practice) grow. Links:The Grow Your Private Practice MembershipEpisode 95, The simple trick to overcome imposter syndrome Episode 24, Managing your diary with time blocking https://www.janetravis.co.uk/managing-your-diary-with-time-blocking/

Well, it's almost Christmas, so what would you put in a letter to Santa?Here's my letter, and as I've been (mainly) good this year, I have my fingers crossed he will grant my wish because my wish is to do with you, a wonderful therapist.Take a listen - what would you add?Links:Join the Grow Your Private Practice membership before 8pm 3rd January 2023 to beat the price increase. Click here --> Grow Your Private Practice

If you're a regular listener, or if you have the Grow Your Private Practice book, you'll know that I run the Grow Your Private Practice membership. In the membership, I provide training and workshops to help you grow your practice and attract more clients more easily. So you might have wondered if the membership is a good choice for you - what it includes, what to expect and how will it help YOUSo today, I'm going to share with you 5 reasons why the Grow Your Private Practice membership is NOT right for you so you can make an informed choice about whether to join.Links to followJoin the membership growyourprivatepractice.co.ukEpisode 116 What content can therapists create to attract more clients?

3 years ago, on 5th December 2019, I published the Grow Your Private Practice book.However, I struggle with seriously bad imposter syndrome. I never produce anything without that mean, evil voice sneering at me and saying no one would want to listen to me and that I'm not good enough in a hundred different ways. It's exhausting.So how did I overcome imposter syndrome and publish a book, and how can YOU stop imposter syndrome from holding you back? I'll tell you.LinksMy book coach Dale DarleyEpisode 1: Action is the antidote to fearBuy the Grow Your Private Practice book

You're a therapist, so you know how prevalent mental health issues are.But on top of existing issues has been the pandemic, war, climate chaos, financial insecurity... and a whole lot of unpredictability and fear.That's a lot to cope with.So how can you cope as a therapist running a private practice when struggling with your own mental health issues? If you are struggling, you are most definitely not alone. Here is an open letter to therapists with mental health issues.

If you're a therapist, does social media ever seem a bit complicated to you? Maybe you just don't know what to say, or it takes ages to write a post? If that sounds like you, then you're going to LOVE this! Because I'm going to share a quick social media post that will help you to connect with followers. So take a look at this simple to produce and effective introduction post that you can use today.Links to followFREE download: 37 social media 'hooks' to stop the scrollThe Grow Your Private Practice membership

Are you ready to try something new?Did that attract your attention? Well, that's because I started this podcast with a hook - something to attract your attention and encourage you to read on. Because social media is a brilliant - and free - way to attract clients, but people need to SEE what you write in order for it to make an impact and grow your practice. And here's the thing: It's a busy world out there. People are busy. And people are lazy too. So if your want people to read what you've written on social media - or video, or blogs or anything for that matter then you have to get their attention, and you have to get it quickly. You have to ‘stop the scroll'So take a listen, and see for yourself how easy it can be. FREE GuideAnd if you want to get started today, you can grab my FREE download '37 social media 'hooks' to stop the scroll'.

Do you write blog posts but find they don't get read? Frustrating, right? But the internet is a very busy place, and people on the internet are a bit - well, lazy! It's not enough to just write a blog - it needs to entice readers in and spark curiosity. If it isn't attractive and easy to read, people will click away. So if you want your blog to get more readers, take a listen as I share 8 fool-proof formatting tips to get more people to read your blog post. And if you want to learn how to blog, or up your blogging game, join us in the Grow Your Private Practice membership.

Is it time to stop holding yourself back? Unlike the fear of failure, which is clear and obvious, the fear of success is confusing. I mean, you WANT to be successful, right? But the fear of success is sneaky, and without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back.  How frustrating is that? So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membership FREE guide: Your Clients Journey Into Therapy Episode 112 Why Your Mindset is Vital if you Want a Successful Practice

Your voicemail message makes the difference between someone becoming a client, or calling the next person on their list. So make this process as easy and welcoming for people as possible. Here are 6 ways to improve your message and hang on to that client. Links to follow:Ep 78 ‘Why smooth onboarding helps the therapy process, with Kim Simmons' https://www.mind.org.uk/information-support/guides-to-support-and-services/crisis-services/getting-help-in-a-crisis/ (Minds crisis page) Grow Your Private Practice https://amzn.to/3ez6K8A (The Grow Your Private Practice book)

Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day? No, me neither.  So if you are feeling unmotivated and lethargic, check out this short Highlights Reel series sharing the most popular podcasts I've produced about self-care. In this, the last of the series I share 10 simple ways to get motivated to your private practice - because let's face it, we all need a little help sometimes. And if you need some extra help, come and join us in the Grow Your Private Practice membership and let's make a real difference