The Simply Marketing Show

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The place for small business owners and entrepreneurs to learn how to market their own business. Marketing Inspiration and ideas which will help you to grow a business you will love!

Alison Teare


    • Mar 12, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 28m AVG DURATION
    • 100 EPISODES


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    Latest episodes from The Simply Marketing Show

    Episode 111 - How to detox your diary and make more time with Paul Holbrook

    Play Episode Listen Later Mar 12, 2021 44:40


    How to detox your diary and make more time   How often do you wish you had more time? If only you had more hours in the day you could finally cross off that to-do list, start that new website project, organise your admin. But here's the thing – spoiler alert – it's not about creating more time, it's about managing your time!   In today's Simply Marketing show, I speak to time management rebel, Paul Holbrook, who has codified time to make it easier for you to plan your hours. He has created a 5-step method – The Diary Detox – that will revolutionise your time management.   By using a simple system of colours, you'll be able to see at a glance what's taking up space in your diary. You'll see where you waste time and where you can allocate your time more efficiently. It's super simple but it's life-changing.   Listen to today's show and find out how you can claim back up to one day a week, just by detoxing your diary!    You need to detox your diary if you:   Find you're spending time on stuff you don't need to Your to-do list is never getting any shorter You don't have time to market your business or manage your staff You never think about what you're putting in your diary You often find yourself saying ‘I just don't have time!'   What you will learn:   How to focus and plan your time productively How to colour code your time according to its usefulness How to stop giving away your time without thinking Being clear about your purpose and how to get there 5 steps to putting the Diary Detox into practice     Where to find Paul If you want to know more about how to manage your time more effectively , you can connect with Paul at the following places: Website: https://diarydetox.com Paul's book ‘What Are You Doing? The uncomfortable truth about how you WASTE time at work', more information about which can be found at https://diarydetox.com/book Email at paul@detoxdiary.com     More about Paul   Paul Holbrook is the 'Time Management Rebel', author and creator of the Diary Detox®. After 20 years managing rapid technology change in the City of London, he decided he'd had enough of standing by, watching the toxic effects of people's diaries on themselves and those around them. His personal mission is to create a world of better-led people.     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 110 - Getting to grips with Facebook advertising with Liz Melville

    Play Episode Listen Later Mar 5, 2021 42:49


    Getting to grips with Facebook Advertising   There are two words in social media marketing that can strike fear into the hearts of any online business owner – Facebook Ads! Whether it's a fear of losing money, a lack of understanding or a hatred of numbers, Facebook advertising can often seem too daunting or too challenging for many of us to get our heads round. If this is you, then listen to today's podcast when I talk to Facebook Ads strategist Liz Melville about how to get to grips with your own Facebook Advertising.   Liz takes us through how to set up Facebook ads and most crucially, what to look for with your ads – how do you know if a Facebook ad is effective or not? By taking control of your Facebook marketing, you can put yourself in the driving seat and start to control your advertising spend. You will learn when to put more money into ads that are working and when to shut off those that aren't. And the long-term benefits are huge ­– greater impact online, wild visibility and increasing engagement with audiences who want to buy your products or services.   Can you afford not to listen to today's show? Join me now to find out!   What we discuss:   Know your objective – start with the end in mind Understanding the ACT method of 3-ad advertising How not to lose money – get your marketing funnel right How to see Facebook advertising as an investment     What you will learn:   How to set up Facebook ads Getting to grips with ads manager Knowing your click through rate from your cost per result 3 numbers that will tell you if your Facebook ads are working     Where to find Liz If you want to know more about how to get started with Facebook advertising, you can connect with Liz at the following places:   Website: https://lizmelville.com Ads On Fire Program: https://lizmelville.com/adsonfire Ads That Convert podcast: https://lizmelville.com/podcast Clubhouse   More about Liz Liz Melville is a highly regarded Facebook Ads Strategist, with over 10 years experience in promoting brands and businesses online. She teaches and coaches online course creators and personal brands how to ditch the drama of Facebook ads, and scale their impact and growth through her trusted signature ad strategies. She also personally manages tens of thousands of dollars of Facebook ad spend each month for her VIP clients, who include some of the biggest names in the online space. And when she's not doing that, you'll find her paddleboarding in the middle of a Scottish loch, chomping chocolate, or chilling at home with her hubby, son, crazy cat and gorgeous Labrador.     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 109 - Could you add a membership to your business

    Play Episode Listen Later Feb 26, 2021 24:22


    Could you add a membership to your business?   When we talk about adding a  membership, what do you think of? The obvious ones are gym memberships, but chances are you are already in several memberships without even realising it – Netflix, Amazon Prime, these are membership models that rely on monthly payments from their audiences.   Whether it's a wine club, fresh food box delivery scheme, personal training classes or beauty boxes, there are not many sectors now where you couldn't provide a membership element to your business.   In today's podcast, I'm going to show you why adding a membership to your business could be the right decision for you. Listen to the stories of three business owners who work in a variety of fields and who have added memberships to their businesses to increase their revenue.   You'll discover that adding a membership to your business is something that can grow organically. You will also learn what elements need to be in place before you begin. Most of all, we'll discuss how to make your membership profitable.     Why a membership might be right for you:   Allows you to form a community of interested customers Helps you to work with clients in a more structured and measured way Brings you recurring income alongside your usual business income     Top tips to starting a membership:   Listen to what your audience wants Work out the financials first Let the membership develop organically Keep content simple and uncomplicated   Discover more ideas and tips about how to add a membership to your business in today's podcast. If you have any more questions about adding a membership to your business and how to make money from a membership, take a listen to the following Simply Marketing Podcasts:   Podcast 66 ­– Creating recurring income with a membership with Mike Morrison Podcast 108 – How Courtney Lynne grew her dog influencer business using Instagram Podcast 24 – How to create recurring revenue online with Nathalie Doremieux   You can also reach out to me if you need any further advice – join me on Clubhouse or take a look at my Facebook Group – I'm always happy to talk! Or visit my website to download my free guide to 100 marketing ideas you can start doing now – find it at alisonteare.com/101 Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode108 - How Courtney Lynne grew her dog influencer business using Instagram

    Play Episode Listen Later Feb 19, 2021 29:30


    Insta-success How Courtney Lynne grew her dog influencer business using Instagram   Who doesn't love a shaggy dog story? Certainly the followers of Hammy, Instagram star of this week's podcast guest, Courtney Lynne, do! In fact, so popular were Courtney's daily Instagram postings of her new pup, Hammy, that her Dogmomboss account grew 25,000 followers within the first year.   Courtney's journey last year from school-teacher to full-time dog influencer is a phenomenal success story. It just shows what can happen when you find your niche and start connecting with your audience.   In today's podcast, Courtney shares her story, from being Instagram-ignorant to Insta-star. She reveals how to create an Instagram account that people will want to follow, how to connect with and grow your audience and how to ultimately make money from your posts.   Courtney now makes a living advising and coaching fellow dog owners to grow their own businesses through their dogs. Whether you're a pet owner or not, if you're looking to create a super-successful Instagram account, there's plenty of great advice to take away from today's show…   Courtney's Insta-tips:   Be more relatable – people want to see your authentic side The riches are in the niches – why it pays to specialise Become an expert – be recognised for something Know your audience – never stop learning about your community Make connections – start those conversations, build those relationships Making money – find out what your audience wants and needs   If you're inspired to find out more, you can follow Courtney and Hammy's adventures @thedogmomboss Or to learn more about how you can grow and market your own dog-influencer business, visit dogmomboss.com or join Courntey's Facebook Group at Dogmombosses. More about Courtney Courtney Lynne, aka the Dog Mom Boss, helps ambitious dog moms create online communities and businesses inspired by their pups. As a first time dog mom, Courtney created an Instagram account for her puppy Hammy just for fun. After that account quickly grew to over 25k followers, she founded the Pet Influencer Society, the first and only membership community exclusively for pet influencers. Courtney is also the creator of the Dog Mom Bosses Facebook group community with over 3,000 group members where she teaches social media, monetizing, and business tips.   Where to find Courtney Website: www.dogmomboss.com Facebook Group: https://www.facebook.com/groups/dogmombosses Facebook Page: https://www.facebook.com/thedogmomboss Instagram Account: https://www.instagram.com/thedogmomboss/   For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 107 - How to raise your prices without feeling bad about it

    Play Episode Listen Later Feb 12, 2021 31:03


    How to raise your prices and not feel bad   If you find it difficult to talk about money, today's show is for you. It can be all too easy to under-price your products and services, but rather than being perceived as value for money, this can ultimately put people off buying from you. That's because the price you charge directly reflects the value customers think they will get from you. The lower your price, the more you devalue what you are worth.   More than ever, it is so important that you believe in yourself and that you know how good you really are. In today's podcast, I talk you through how to put a realistic and proper value on the services you are providing. I show you how to be brave so that you no longer feel afraid to charge clients the right price.   I will also show you 10 different ways that will make it easier for you to increase your prices. By following these 10 top tips, you will feel confident enough to charge more for the products or services you offer. It's all in today's show…   5 steps to increase your value:   Offer progress – how to price your customer journey Grow your brand – why this is the best way to increase demand Stay relevant – show you are culturally relevant to your market Get the right people on the bus – why it helps to be part of a team Bonus stacking – how to add value without effort   Listen now for more ways to add value to your brand so you can increase your prices with confidence this year…   And if you want to learn more about how to price your products and services, listen to Episode 77 - how to approach your pricing after lockdown, and Episode 63 - how to sell without being salesy with Victoria Flemming.   As always, you can also connect with me to discuss more about your pricing structure. Get in touch on Clubhouse, Linked In, Facebook or email me at alison@simply-marketing.net.   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 106 - What you need to know about the LinkedIn algorithm to get results - Mark Williams

    Play Episode Listen Later Feb 5, 2021 43:18


    What you need to know about LinkedIn's algorithms to get results   These days, we've all got a LinkedIn page, but how hard is it working to promote your business? How many comments are you attracting from your posts, how much visibility are you receiving, and how much are people engaging with you? You may indeed have a great LinkedIn page or post a great LinkedIn article, but if no-one actually sees them, what have you achieved?   Whether your post gets seen or not is all down to LinkedIn's algorithms. And, as we all know, algorithms are not always easy to please.   One man who does know how to keep LinkedIn happy, however, is Mr LinkedIn himself, Mark Williamson. Mark is the creator of the award-winning LinkedInformed podcast and on today's Simply Marketing show he shares his tips on how to work with the LinkedIn algorithms to boost your company's visibility. Listen now…   What we discuss:   Top tips on how to get started on LinkedIn How to make yourself more visible on LinkedIn Why LinkedIn wants to see your personal side Why comments count on LinkedIn Posting tips – quality versus consistency   What you will learn:   The number one thing LinkedIn's algorithms want from your post How to make LinkedIn algorithms work for you Why text is still the most powerful form of content How to get your audience to engage with your LinkedIn content Why you need to know about dwell time factor   If you want to hear more from Mark about how to work with LinkedIn's algorithms, find him on Linked In by searching Mr LinkedIn, listen to his LinkedInformed podcasts, or visit Linkedinformed.com   More about Mark Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world's top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with his popular weekly show ‘LinkedInformed'. Mark's passion for his niche subject shines through as he enthusiastically demonstrates why LinkedIn is such a key business tool.   Where to find Mark LinkedIn - http://linkedin.com/in/mrlinkedin Email – mark@linkedinformed.com Website - linkedinformed.com   For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 105 - Stop procrastinating - Eat that frog!

    Play Episode Listen Later Jan 29, 2021 21:04


    Stop procrastinating: eat that frog! Top tips to help you keep moving your business forward   Procrastination is all about putting things off and there's not anybody I know who doesn't do it! But, if you want to move your business forward, it's a habit you really need to get control of. Frogs are those tasks that we find daunting – the big things that we know will take up our time, our money, our commitment. That might be overhauling your website, starting an email campaign, developing new products and services or setting new goals – unfortunately, by their very nature they are also usually the same things that are holding your business back. In today's podcast, I show you how to figuratively eat those frogs for breakfast. How to tackle those big jobs so you can then get on with all the other elements to running your business. We all know that it's best to get the worst jobs out of the way first, so, no more procrastinating – listen to my podcast now to find out how you can move your business forward – today!   Tips you'll learn to help you stop procrastinating:   Love that list – why the first step is to clear your mind Find your frogs – how to identify your personal blockers Make a date – what doesn't get scheduled doesn't get done Keep at it – let the sense of achievement drive you on   If there's a particular frog you've been avoiding for some time, I'd love to hear from you!  Get in touch on Clubhouse, Linked In, Facebook or email me at alison@simply-marketing.net. Or visit my website to download my free guide to 100 marketing ideas you can start doing now – find it at alisonteare.com/101 If you want to learn about improving your productivity then listen to Episode 57 - How to use your time productively with Tiana Wilson-Buys  and Episode 69 - How to use your time better with Natalie Meyer Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 104 - How to get started on Clubhouse - Rebecca Ward

    Play Episode Listen Later Jan 22, 2021 43:22


    Welcome to the Clubhouse! There's a new social media app taking the marketing world by storm and you need to be on it…   If you like to be a follower of new trends, then get yourself invited onto 2021's hottest new social media app, Clubhouse!   Like any private members' club, once you're in, you can get access to some big industry names. Whether that's celebrities, top CEOs or influential marketing gurus, with Clubhouse, you'll be closer to the action than you've ever been.   That's why you need to get started on Clubhouse now. It's a fantastic way to build relationships, learn from big names and engage personally with people you wouldn't normally be able to get close to.   In this podcast, I talk to Social Media Consultant, Rebecca Ward of Think Social, Be Social, about her experiences of Clubhouse. She explains the benefits of the app and how it can help you move your business forward.   Listen now as she shares her tips on how to get started on Clubhouse. Here's what you need to know:   It's audio-only – no need for cameras, lighting or high-tech equipment It's invite-only – Rebecca explains how to go about securing your membership It gives you a voice – it's the platform where everybody gets to have their say There's an etiquette – we show you how to engage in the right way It's all about organic growth – authentic, meaningful conversations are what make Clubhouse work It's going to be the biggest thing this year – trust us!   If you're curious and want to find out more, get in touch with me, Alison Teare at alison@simply-marketing.com or visit Rebecca's website at thinksocialbesocial.com Or if you're already a member, search for us on Clubhouse!     More about Rebecca Rebecca Ward definitely puts the social in to social media.  A social media manager and consultant, whose business is aptly named thinkSOCIALbeSOCIAL. Rebecca is passionate about showing the person behind the business, building relationships, supporting and collaborating with others.   Where to find Rebecca Website: www.thinksocialbesocial.com Facebook Page: https://www.facebook.com/thinkSOCIALbeSOCIAL Instagram link https://www.instagram.com/thinksocialbesocial/includes a free download for 5 Instagram Reels Hacks   For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 103 - How to use Pinterest to market your business

    Play Episode Listen Later Jan 15, 2021 27:13


    How to use Pinterest to market a service business   If I told you that there is a marketing tool out there that gives you free access to over 400 million users a month, you'd sign up straight away, right? Well, drum roll… there is – Pinterest.   I know Pinterest may be at the bottom of the social media marketing pile for many of you, but there are lots of very good reasons why you should take another look at Pinterest to market your services this year.   The first thing to understand is that Pinterest isn't actually a social media platform – it is a search engine. That means it has the potential to drive huge numbers of potential new clients to your website every single day. And, because this isn't social media, you don't even have to interact with any of them!   In this podcast, Pinterest coach Jen Stanbrook explains how she regularly used Pinterest to drive up to 150,000 new people to her website every month. Listen now for her tips on how to create the right Pin design and messaging to market your service and why you need to make Pinterest part of your marketing strategy for 2021…   What we discuss:   Why Pinterest works so well for a service-based business How to drive new clients to your website using Pinterest The best way to get people to click on your Pins The Pin to Purchase journey – how to instantly tell customers what you can offer them and what you want them to do How to make Pinterest part of your marketing strategy alongside your other marketing tools   What you will learn:   How to create an eye-catching Pin that will get you noticed Tips on getting the right Pin messaging to talk to your ideal customer How to Pin with confidence to market your services Tips on creating and repurposing content to post Pins with consistency     More about Jan Jen Stanbrook is the UK's leading Pinterest Marketing Strategist and founder of The Pinning Club, helping female creatives drastically increase their website traffic to grow and scale their business for great confidence, focus and financial security. Where to find Jan For more help and inspiration, free downloads, and useful blogs about how to use Pinterest to market your services or products, connect with Jen at: Website: http://jenstanbrook.com Facebook Group: https://www.facebook.com/groups/thepinterestnetwork Facebook page: https://www.facebook.com/jenstanbrookcoaching Image attached Instagram: http://instagram.com/jenstanbrook Pinterest: http://pinterest.com/jenstanbrook     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 102 - How to get your marketing motivation back

    Play Episode Listen Later Jan 8, 2021 21:04


    How to get your marketing motivation back   If you're struggling to find your marketing mojo, here are 3 ways to help inspire you…   It's January and we're in lockdown – again. Like me, you're probably full of sugar after the Christmas binge and your motivation is at rock bottom. It's normal. But you can't afford to let it stay there. You have to actively pull yourself together and get on with the all-important job of marketing your business. And in today's podcast, I give you 3 easy ways to get your marketing motivation back.   The important thing is to jump on January quickly so that all the hard work you put in before Christmas doesn't get eaten up with procrastination and demotivation. The good news is that it doesn't take much to start that snowball rolling – listen to my three top tips now on how to be more motivated in your marketing and you'll soon start to feel the lethargy rise. Before you know it, you'll be able to reboot and feel inspired once again to move your business forward…   The 3 new year resolutions you should be making now to get your marketing back on track:   Reset the marketing agenda to kickstart the year Work out money goals and don't be afraid of them Make time to grow by reading, watching, or listening to inspiring entrepreneurs   January can be such a hard time of year if you're a business owner. If you're feeling a bit demotivated, please do get in touch – email me at alison@simply-marketing.net, join my FaceBook Group, or find me on Linked In.   I really encourage you to reach out to me because we can all inspire each other to move forwards with our marketing. And I know you can do some amazing things in your business in 2021…   If you find this useful, please share this podcast on iTunes and leave me a review – thank you! Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 101 - Simple Steps to getting great PR

    Play Episode Listen Later Dec 25, 2020 27:31


    Simple Steps to getting great PR If you've got a great brand, you want people to know about it, right? You want people to sing your praises and to talk about you to others. That's how you grow your business. For all the mystique surrounding public relations, it's really just a way of getting yourself noticed, both online and offline. Great PR Strategy You don't have to be a huge corporate company to have a PR strategy – with social media, it's never been easier to create your own PR. And in this podcast, I show you how. Listen now for some top tips from global PR expert Talia Davis on how to get great PR for your product or service. Discover how to get great press coverage, increased website traffic and more exposure for your brand.   And you know the best thing – it's all really easy stuff that you could start doing right now!   What we talk about:   Simple steps to getting great PR How to plan your PR strategy to get yourself noticed Tips on how to pitch to journalists and editors The importance of media contacts How to create media attention with your unique story   You will learn how to:   Build public relations – connecting with key influencers who will talk about your brand Create media bait – finding the hook to sell your story to journalists Target your audience – choosing the right media in which to talk about your brand Get media ready – the importance of professional photos, bios and content   Learn more about Talia Talia Beckett Davis is the Creator of the Public Relations Academy, Founder of the Organization of American Women in Public Relations, and the Organization of Canadian Women in Public Relations (Women in PR North America). She runs the PR Agency, Pink Pearl PR, and has worked with some of the largest brands in North America. Talia shares her public relations tips on her blog and podcast Fempreneur.com. NASDAQ recognized her as a PR Influencer, and PR Week showcased how she is helping women in public relations move into leadership positions to overcome the gender pay gap.   Where to find Talia If you have more questions about what makes great PR, feel free to chat to Talia on Website: https://www.taliadavis.com/ Facebook Page: https://www.facebook.com/pinkpearlPR Instagram: https://www.instagram.com/taliadavispr/     Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 100 - My super simple post-it-note strategy

    Play Episode Listen Later Dec 18, 2020 21:33


    My super simple Post-it note strategy The easiest way to achieve your marketing goals in the new year… To celebrate the 100th episode of the Simply Marketing podcast I'm sharing a very special marketing strategy with you. It doesn't involve high-tech wizardry or huge investment – all you need are a number of different coloured Post-it notes and some marker pens.   Listen now to discover my super simple Post-it note marketing strategy. It's an easy to use method that works for everyone and you can use it for any type of marketing campaign. It's what I use to help me build a framework around my different marketing campaigns and to keep me on track with my goals.   In today's podcast, I talk about how to use this super simple marketing strategy in the context of launching a website, but you can use it for any of your marketing aims. And to make my 100th episode even more special, I've uploaded a Post-it note Marketing Strategy Masterclass on my website which takes you even further into how and why this super simple marketing tip really works.   Benefits of my Post-it note marketing strategy:   It helps to focus your marketing goals It's simple, low-cost and really effective You can focus on multiple marketing campaigns You can easily add actions to your strategy It provides a framework for your marketing activities   Find out more by listening to my podcast today. You can also enjoy a FREE bonus download where I show you how to put my super simple Post-it note marketing strategy into action with your own marketing campaigns…   Download the masterclass at https://www.alisonteare.com/postitnotecampaign   If you find this useful, please share this podcast on itunes and leave me a review – thank you! Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 99 - How to unlock your marketing mindset with Linda Perry

    Play Episode Listen Later Dec 11, 2020 32:23


    How to unlock your marketing mindset   Do you find yourself putting off tasks and projects, making excuses as to why you can't do x or y, feeling like you're a fraud, and comparing yourself to what others are doing? If you do, you're not alone, but this way of thinking is seriously limiting the potential of your business.   These mental blockers are all about a mindset. Feelings of not being good enough, imposter syndrome, procrastination and even perfectionism – these are all self-sabotaging beliefs that will hold you back from realising the full potential of your business.   It's easy to think you need more skills or courses under your belt to help you grow your business but often what you actually need is to work on yourself, to develop your own confidence and self-worth. Only then can you grow your business intentionally.   In this podcast, Entrepreneur Mindset Coach Linda Perry explains how to recognise your self-limiting beliefs and most importantly, how to take steps to overcome them…     What we discuss:   Value yourself – how to charge clients what you are really worth Why a perfectionist over-delivers – the problem of low self-esteem Stop comparing yourself to others – the importance of believing in your own vision The procrastination problem – recognise your fear of being judged or rejected    What you will learn: How to change your marketing mindset Identify and tackle your self-limiting blockers Adopt new beliefs so you can grow your business intentionally Unlock your entrepreneur mindset so your business can thrive     Learn more about Linda Linda is a recovering attorney, master mindset coach and business strategist who believes that the key to a crazy successful business is putting mindset first. Linda works with growth stage entrepreneurs and helps them turn down the noise of their head trash and tune in to the signals of their business and find greater success. Instead of believing that mindset is a luxury or something that you'll deal with when you're finally successful, Linda shows her clients how to use mindset to create a greater advantage and be more intentional about their business. Linda has helped hundreds of clients give up their most limiting beliefs and adopt an empowering mindset through her Mindset First framework, group and private one-on-one coaching programs and through her Mindset First Podcast!   Where to find Linda Website: https://lindamperry.com/ Facebook:https://www.facebook.com/mindsetforbusiness Instagram:https://www.instagram.com/linda.m.perry/ Linked In: Linda M Perry Podcast: Mindset First   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 98 - How to sell services like a pro

    Play Episode Listen Later Dec 4, 2020 21:21


    How to sell your services like a pro   Selling services successfully can sometimes seem a bit of an uphill struggle. How do you market something that isn't tangible, that has no fixed price and that often raises more questions than answers? It's not easy, but there is a way, and in today's podcast I reveal a number of tricks to help you sell your services like a pro.   Top Tips The first tip is to think of your service as a product. I'll show you how to package up your services into saleable bundles, just like Thomas Cook did almost 200 years ago when he sold the first package holiday.   We'll also think about the buyer behaviour of your ideal customer and look at ways that make your services easier for you to sell and for your customer to buy… it's all there in today's podcast!   Here's what I talk about:   The beauty of bundles – how to package your services into saleable products   Buyer confidence – how to make the buying process easier for your customer   Price issues – why you need to be upfront about cost   Tier system – suggested ways to group your packages to make them easier to sell   Sell like a pro – tips to boost your confidence when selling your services   For more tips and ideas about how to sell your services like a pro, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it's essential reading! Download it at alisonteare.com/101   If you want to learn more great tips on selling your services listen to the following episodes on my Podcast, Episode 12 - How to be confident about your pricing, Episode 43 - How to market a professional services business, Episode 63 - How to sell a service without sounding salesy.   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 97 - How to create emails your audience wants to open with LeeAnn Webster

    Play Episode Listen Later Nov 27, 2020 30:32


    Writing emails that your audience wants to open Re-discover the power of email with expert, LeeAnn Marie Webster   So you want to create emails that your audience wants to open. Imagine you have a direct line of communication with your target audience. Somewhere you can talk about what you want, when you want, to who you want, with no tricky algorithms to trip you up along the way. Yep, we're talking about our old friend, email!   There are good reasons why email has been around for so long, according to email expert, LeeAnn Marie Webster. Her ‘Email with HEART' series makes some compelling arguments as to email's superiority over other platforms. The most powerful reason being, she says, that it is the only direct connection to your people.   Creating an email marketing campaign is something you can easily do today – listen to my podcast as we discuss how to write emails that your audience actually wants to open. We show you how to take the spam out of the inbox, how to write subject lines that get your customer excited, and how to come up with content that is engaging and persuasive. It is easy to build relationships with your audience via email – why not start today…   Questions we ask:   Why use email Why there's no better way of communicating directly with your audience.   How do people get on your email list What can you do to entice customers to sign up to receive your emails?   Who is the person you want to speak to Can you get inside their head and excite them with your content?   When should you send an email  Consistency is key but how often should you send an email without it becoming spammy?   What should you talk about What type of content is going to engage your audience and make them want to open your email?   For more insights into the possibilities of email marketing, visit leeannewebster.com.     Learn more about LeeAnn LeeAnn Marie Webster is the creator of Email with H.E.A.R.T. She helps entrepreneurs build, grow and nurture their email lists through her programs Lead Machine Weekend and Totally Telesummits. She is an inspirational speaker, lawyer, coach and entrepreneur with 20 years experience in marketing and business development in a range of industries. LeeAnn is a digital nomad, having spent a full year traveling the US and putting the mobility of her business to the test! She has been featured in The Huffington Post, WGN Radio, Los Angeles Times and various national and local media outlets.     Where to find LeeAnne Website: LeeAnnMarieWebster.com Facebook.com/busygirlsguide Linkedin.com/in/leeannwebster Twitter @LeeAnnMWebster Instagram @leeannmwebster   If you want to learn more about creating great emails listen to my podcasts Episodes 55 and Episode 70   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 96 - How to market your business without Facebook

    Play Episode Listen Later Nov 20, 2020 24:55


    How to market your business without Facebook   If you rely too much on Facebook to market your business, you could be vulnerable to online issues that are beyond your control. Here's how to spread the risk…   It's hard to imagine life before Facebook. What started out as a way to keep in touch with friends has become one of the biggest ways to now market your business online. But, Facebook isn't without its faults and technology isn't always straightforward. Facebook has suffered some glitches in outage in the past, but what if the unthinkable happened and Facebook was no more? Could your business survive without social media's biggest player?   The short answer is yes! There are many ways to market your business online which don't rely on Facebook. Having all your eggs in the Facebook basket could be an expensive mistake. Now is the time to broaden your thinking and spread your portfolio of marketing activities across more online channels.   Where does your audience hang out? Where can you become more visible to more people? What can you do to market your business online without Facebook? These are just some of the questions I address in today's podcast. Listen now to discover new ideas about how to market your business online so that you can reach more people and boost your visibility in the right places.   What I talk about:   Different ways to market your business without Facebook How to get started with YouTube and Pinterest Why it's time to tidy up your website The best kind of email list to boost your business Collaborations that really pay off How to recognise a PR opportunity and profit from it   To learn more about different ways to market your business without Facebook, have a listen to some of my other podcasts where I talk to experts in their field:   Episode 51: How to be a Pinterest Expert with Kate Ahl of Simple Pin Media Episode 84: How to start a YouTube channel with YouTube content consultant, Natalie Hailey Episode 76: How to get your website to the top of Google with Amy Falcione of bigpicturemarketing.co.uk Episode 55: How to promote your business with email marketing with Rob and Kennedy of the Email Marketing Show Episode 73: How to get free PR for your business with Megan Allen of Rural Roots Media   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 95 - 5 ways to get started with video marketing with Chrissy Ball

    Play Episode Listen Later Nov 13, 2020 34:59


    5 ways to get started with video marketing   How to make videos that connect with your audience   In today's podcast, Chrissy shares her top tips on how to get started in video marketing. Seeing yourself on camera can be a daunting prospect for many of us. That's because being in front of the camera is like being in front of a mirror – it reflects everything back to us, the good, the bad and the ugly!   But, according to Virtual Media Coach Chrissy Weatherby Ball, rather than fixating on the things we don't like, focus, instead, on being you. She says that authentic connection is what looks best on camera, not polished performance or high-tech stage lighting. It's about showing up in front of the camera and thereby connecting with your community. And how do you do this? Chrissy looks at the process you should follow to have a successful shoot day and how to deliver your video content so that you connect with your community with confidence and authenticity. Listen now for an expert's guide to making videos that will help your business to thrive…   What you will discover:   How to open up in front of the camera Pre-shoot and Post-shoot days and why they're an essential part of the process 3 ways to make a shoot run smoothly What looks good on camera (hint, it isn't just about your clothes and hair!) How to talk to the camera with confidence and conviction 4 steps to creating connection with your audience     Learn more about Chrissy Chrissy Weathersby Ball is a virtual media coach, coaching entrepreneurs how to make professional videos for their business. She uses her 18 years in front of the camera in Hollywood to make the process of getting in front of the camera simple, fun, and impactful. Chrissy uses her bachelors degree in psychology, life coach certification, and experiences as a yoga instructor to help entrepreneurs develop on camera confidence, develop strong skills of delivering impactful video content for their audiences, courses, and online content. Accumulating over 74 credits in both TV and film Chrissy has appeared in blockbusters such as Dune, Terminator Salvation, Inception, X-Men and the Dark Knight Rises. She has also won two Screen Actors Guild Awards for Best Stunt Ensemble (Inception & Star Trek) as well as two more Screen Actors Guild Award Nominations and two Taurus World Stunt Award Nominations, and is a member of the Academy. As a wife and mother of two young kids, Chrissy enjoys encouraging clients to have a great work/life balance.   Where to find Chrissy Website: chrissyball.com linkedin: Chrissy Weathersby Ball Facebook Group: https://www.facebook.com/groups/conquerthecamera/?ref=bookmarks Instagram: chrissy.ball     If you want to learn more about  being confident with video listen to my Podcast Episode 80 -  How to be brave and overcome your fear of video   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 94 - 10 great LinkedIn story ideas

    Play Episode Listen Later Nov 6, 2020 21:57


    Discover LinkedIn Stories   Be one of the first to share your story with customers on LinkedIn Stories… There's now a new way to connect with your customers on social media thanks to LinkedIn stories. You may feel that there's a lot of over-sharing going on already in the digital world, but unlike other sharing tools, LinkedIn Stories is strictly for the professional to showcase stories about their working life. LinkedIn stories what to focus on To give you guidance, LinkedIn has stated that there are 3 areas you should focus on: Things you do at work Things you do that are relevant to your work Things you do around your work   Writing about your work doesn't mean you have to be dry and straight-laced – you can still humanise your content so that potential clients or customers get a feel for your values and the culture of your workplace.   So, what do you post on LinkedIn stories that will make people want to do business with you? To give you some ideas for content, listen to my podcast now where I reveal 10 key ideas for LinkedIn stories…     Here's a taster:   Show how productive you and your team are – people love peeking behind the scenes into other people's working day Reveal the collaborations you're involved with – highlight what's trending and how you're taking your industry forward Celebrate your wins – but don't just reel off your awards, explain how you are using your recognition to benefit other people Share what you're currently reading or watching – this gives people an insight into your professional development Showcase your knowledge with top tips – everyone loves an expert, especially when they're sharing insights that will make their lives easier   Discover more great ideas for LinkedIn Stories by listening to my Simply Marketing podcast now!   If you want to learn more about how using LinkedIn can help your business listen to Podcast Episode 59 - How to use LinkedIn to attract corporate clients with Louise Brogan   If you'd like to know more about how to market your business online, why not join my Facebook Group at Simply Marketing / Market your business online   Or for a more in-depth insight, sign up for my 5 Day Marketing Challenge or take a look at my free training – 5 steps to making more money as a solopreneur – at alisonteare.com/resources   I also have lots of other free resources on my website to help you with your marketing strategies including my popular ‘101 marketing ideas you can do right now' – find it at alisonteare.com/101   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 93 - 7 Instagram story ideas

    Play Episode Listen Later Oct 30, 2020 21:50


    7 Inspiring Ideas for Instagram Stories What makes a good story? It's a question journalists and writers have asked for centuries, and in today's content-fuelled world, it's more relevant than ever…   People have always been interested in other people – human interest stories make some of the most widely-ready copy around – and now, thanks to Instagram Stories, we all have the chance to create our own personal narratives.   Instagram Stories are not posts in isolation – it's more about creating an ongoing narrative that allows people to delve into your world on a daily basis. By opening up your world you are revealing your personality and allowing people to get to know you. This helps you to build a connection with your audience so that they come to trust and like you. And once you've gained people's trust, you can really start to drive your business forward.   You may be wondering what on earth you can find to write about that would be of interest to other people, but you'd be surprised about what makes a good story. Listen to my podcast now for 7 easy ideas for Instagram Stories that you can start to use today!   What I talk about:   How Instagram Stories can help drive your business forward What to include in your Instagram Stories and how often to post them The main features of Instagram Stories and how to use them Instagram Stories vs reality TV – why everyone loves to see behind the scenes The best Instagram Stories to use to connect with your audience   What you will learn:   Seven ideas for Instagram Stories that you can use right now Instagram Stories functions and how to use them How to piggy-back on other people's stories to create interest about your business Questions and polls that you can use to reveal insights about your customer Creating a 3D space – how to bring your content to life with Instagram Stories     For more top tips on being ultra successful with Instagram Stories, listen to Podcast 17 with Chris Suitor,  from Suitor Brothers Tailoring   If you'd like to know more about how to market your business online, why not join my Facebook Group at Simply Marketing / Market your business online   Or for a more in-depth insight, sign up for my 5 Day Marketing Challenge or take a look at my free training – 5 steps to making more money as a solopreneur – at alisonteare.com/resources   I also have lots of other free resources on my website to help you with your marketing strategies including my popular ‘101 marketing ideas you can do right now' – find it at alisonteare.com/101   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 92 - How to build awesome engagement on Facebook - Rachel Miller

    Play Episode Listen Later Oct 23, 2020 24:31


    How to build awesome engagement on Facebook   ‘To make friends, you've got to be friendly', so says Facebook Group Guru, Rachel Miller. And she should know. Rachel has built a number of Facebook Groups in all different types of industries where thousands upon thousands of members engage with each other, simply by following this mantra. What's the secret to building awesome engagement on Facebook?   It all comes down to building trust; that means getting people to like you because the more they like you, the more they will want to engage with you and do business with you.   In today's podcast, Rachel shares a number of tips for growing your audience on Facebook. She reveals her top tips for building engagement in Facebook Groups, for sharing content that people will engage with and as a result making an income from your efforts.   If you want to build awesome engagement on Facebook, you simply must listen now!   What we discuss:   Is a Facebook Group right for your business? Is it ok to sell in your own Facebook Group? Why selling should be re-termed as ‘serving' How to create a content stack that works for your audience Why being friendly online is no different to engaging with customers in real life     What you will learn:   Why ‘conversation starters' are crucial for your content Trust factors and why you should include them in your profile The type of content you need to engage your audience How to choose keywords that will hook in your Facebook followers How to use SEO to grow your audience organically   For more inspiring tips, ideas and free downloads on how to build your Facebook audience, visit rachelmiller.com. Or download Rachel's app to help you build content instantly!  postdeck.io   Learn more about Rachel Rachel Miller is the creator of Moolah, a system helping thousands of small businesses grow on Facebook. She has personally grown engaged fan pages - some to over 500,000 and over 2.2M - fueling massive businesses!  Digital Marketer has called her a “Facebook Guru” after she helped them grow one of their pages to over a million fans. Rachel has helped 34 of her students grow engagement and reach over 10,000,000 people with single posts on Facebook.  She is the author of multiple books, one of them being a best seller with over 100,000 copies sold and her content has been featured on Good Morning America in addition to other national publications and syndicated shows.  As a mom of six kids, Rachel lives in Fort Worth, Texas.   Where to find Rachel Facebook group: https://www.facebook.com/groups/pagestrategies/ Facebook page: https://www.facebook.com/moolahMarketer/ YouTube: https://www.youtube.com/user/Rasilla24 Instagram: https://www.instagram.com/rachelmillermarketing/ Blog: https://rachelmiller.com/ LinkedIn: https://www.linkedin.com/in/rachelsillamiller/   If you want to learn more about building a profitable facebook group listen to Episode 50   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 91- How starting a podcast can help you grow your business - Lynsay Anne Gould

    Play Episode Listen Later Oct 16, 2020 34:18


    How starting a podcast can help to grow your business   In the crowded realm of social media, it can be hard to know where to find your audience. YouTube is saturated, blogs are everywhere, and tweets have become background noise. But the market for podcasts is still growing, with a 22% increase in audience figures during lockdown alone.   That means that now is the ideal time to start your own podcast. As more and more people are tuning in to audio, a podcast is the simplest and most effective marketing tool there is to grow your audience right now.   My guest on today's episode, podcast coach Lynsay Anne Gould, takes us through the benefits of starting a podcast. She explains the importance of creating a strategy, of providing consistency for your listeners, and how to angle your discussion to help your audience with their problems.   If you're not a fan of writing, or hate seeing yourself on video, why not grab the mic and talk about what makes you tick instead? Tune in to today's podcast to find out how to press the record button with confidence!     What we talk about:   Why now is the best time to start a podcast Making sure your podcast is a valuable asset to your business How a podcast can help to grow your audience Why your podcast needs purpose   What you will learn:   Why people often prefer listening over reading or watching How to repurpose content from your podcast What to talk about that will benefit your customers Understanding what your podcast can do for you   For more tips and advice on starting your own podcast, download Lynsay Anne's free resource ‘Start your own podcast checklist' from lynsayanne.com   Or connect with Lynsay Anne in the Facebook Group Podcasting for Business Communication, or look for her on Instagram @lynsayannegould     Learn more about Lynsay Anne Lynsay is a Podcast & Business Coach with over 20 years experience as an, award winning trainer, coach and mentor.  She is the host of the top ranking podcast, Podcasting for Business and has helped hundreds of clients & students to launch successful podcasts, many of which reaching to top of the podcast charts. Lynsay helps entrepreneurs and brands to start podcasts to help them grow their businesses and have a bigger impact. In particular, Lynsay is passionate about getting more female voices heard through the growing media of podcasting. Lynsay lives in the North West of England with her husband, two daughters and a gazillion pets!   Where to find Lynsay Anne Website  www.lynsayanne.com Facebook group  https://www.facebook.com/groups/1812987755694279  Facebook page  https://www.facebook.com/lynsayannecoach Podcast  https://www.lynsayanne.com/podcasting-for-business-show Instagram  https://www.instagram.com/lynsayannegould/channel/?hl=en     Learn more marketing tips on how to grow your business at alisonteare.com or take a look at these episodes of my podcast Episode 16 - How to collaborate and grow your business and Episode 64 - How to grow your business by working on it not it.   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Prep Episode 90 - Learn to love writing and connect with your audience - Belinda Weaver

    Play Episode Listen Later Oct 9, 2020 33:02


    Learn to love writing and connect with your audience   One-word paragraphs. Playful punctuation. And even starting sentences with a preposition! These are just some of the things I discuss in my podcast, learn to love writing with copywriting coach and mentor, Belinda Weaver of Copywrite Matters.   According to Belinda, Anyone Can Write. Writing, she says, is like riding a bike; it's a skill – not a talent – that you learn, practise and improve at. And there's no better time to start developing that skill than the present.   Listen to my podcast now for top tips on how to find your writer's voice. Learn how to write copy that lets your personality shine through. And discover how to edit and format your words so that you attract the right clients for your business.   For anyone out there who thinks they can't write, this podcast is for you!   What we discuss:   Why a conversational style attracts better clients Staying true to what you want to say and how you want to say it Why the best copy always starts with the audience in mind The best way to keep focused when you write Why you should embrace emojis, gifs, and images in your copy   What you will learn:   A winning formula for writing great copy How to give personality to your writing Ways to capture the natural rhythms of conversation in your words How to break free from formal language Learning to write like you speak   To discover more copywriting tips and techniques, visit Belinda's website at copywritematters.com. Or join Belinda's free Facebook Group, aimed at business owners who write their own copy and copywriters alike, to talk about copy and how to communicate better with words. Learn more about Belinda Belinda helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. Belinda is an Aussie living in California with her pug, two daughters and husband (listed in order of neediness). She is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.   Where to find Belinda Facebook /Copywrite Matters Instagram @copywritematters LinkedIn /BelindaWeaver Twitter @copywritemattrs YouTube /BelindaWeaver   If you want to learn more about creating great content listen to Episode 83    Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 89 - 3 Ways to become more visible online

    Play Episode Listen Later Oct 2, 2020 21:16


    3 ways to be more visible online   While our increasingly online world is brilliant in so many ways, there is one element it is lacking – human connection. Today, more than ever, people are looking to do business with individuals over brands. Customers want to interact with someone real, to connect and engage with other human beings.   That means there's no more lurking in the shadows of the internet – to gain traction and grow your business you've got to turn up, engage with your audience, and be visible.   So, if you've been hiding behind your brand for too long it's time to come out into the open and be the face behind your brand. If that thought fills your with fear, listen to today's podcast to discover three easy ways to help you become more visible online.   What I talk about:   How to make yourself more visible online Why being visible is the cheapest form of marketing Why it pays to be part of the online community The importance of engaging in online conversations   What you will learn:   Different ways to create online content How to create the right first impression with your profile Easy ways to engage in other people's conversations How to show your personality through online content   For more top tips on how to get free PR for your business, listen to Podcast 73 with Megan Allen, PR expert of Rural Roots Media.   To discover more top tips on how to market your business, join my Facebook Group at Simply Marketing / Market your business online   Or download my free resource ‘101 marketing ideas you can do right now' at alisonteare.com/101.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 88 - The introverts guide to building a personal brand - Fifi Mason

    Play Episode Listen Later Sep 25, 2020 32:42


    The introvert's guide to building a personal brand   By its very nature, building a personal brand business is about being seen. It's all about networking, and for introverts, that's about as scary as it gets!   The thought of making yourself visible, whether in person or in the content you put out, is daunting, exhausting even, for an introvert, in other words it's the only way to grow your business to its fullest potential.   However, just because you're an introvert in business, doesn't mean you can't be successful. In this podcast, I talk to Fifi Mason, a visibility coach and visual brand strategist who specialises in helping introverts to build their personal brand. Fifi helps introverts to get in front of new audiences, to discover their authentic voice that people can relate to, and to build positive, trusting relationships with clients.   So, if you're an introvert in a service-based industry, there's plenty you can do to raise your profile and boost business. Listen to this podcast now for an introvert's guide to building a personal brand…   What we discuss:   How to tell if you're an introvert The difference between introversion and shyness Why showing vulnerability can help people to trust you How to implement the marketing concept of ‘know, like, trust' as an introvert Why introverts need to do things their way   What you will learn:   Simple steps to start making yourself more visible How to find your true voice Why over-thinking is bad for business Questions that help you reframe your self-doubts Techniques for an introvert to develop a personal brand   More about Fifi Fifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality. She is also the host of The Quietly Successful Summit 2020, which features renowned speakers such as Mark Schaefer, Andrew & Pete, Matthew Pollard, Clare Josa and many more. To find Fifi If you're an introvert and you'd like to know more about how to build a personal brand, connect with Fifi Mason on Linked In or visit her website atfifimason.com for helpful tips and advice and one to one coaching Check out Fifi's free give away here   If you want to learn more about building a successful brand check out My podcast Episode 71 How to build a stronger brand or Episode 42 How to find your brand voice. Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 87 - 5 Saleable lead magnet ideas

    Play Episode Listen Later Sep 18, 2020 22:59


    5 Saleable lead magnet ideas   Lead magnets are a great marketing tool if you want to grow your business. Usually they are free resources that you give away in return for capturing people's email addresses to help you grow your audience. But you can also create saleable lead magnets that have a marketing value all of their own.   Saleable lead magnets are valuable because they bring in an income which you can reinvest in your business. They can also open doors to new, more meaningful relationships with potential lifelong customers or clients. They reveal the people who are willing to pay to work with you, the people who put value on the work you do and who may be willing to work more deeply with you in the future.   In this podcast, I explain why saleable lead magnets make marketing sense. I also offer you 5 saleable lead magnet ideas that you could use to grow your business. Listen now to discover the saleable lead magnet ideas that you can profit from straight away!   What you will learn:   5 tried and tested saleable lead magnet ideas How to make money from a lead magnet Where to look for saleable lead magnet ideas How to create saleable lead magnets that inspire action How to market your saleable lead magnets   To discover more ways to market your business online, download my free resource – 101 marketing ideas you can do right now – at alisonteare.com/101. Or to discuss what saleable lead magnet ideas might work for your business, join my Simply Marketing Facebook Group. And if you want to know more about how to market your business online, why not enrol on my 5-day membership challenge which takes place every September and March at alisonteare.com/membership   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 86 - Marketing your business with virtual retreats and challenges - Kera Wasserbatch

    Play Episode Listen Later Sep 11, 2020 33:20


    Marketing your business with virtual retreats and challenges If you run live events as part of your marketing strategy, you don't have to miss out this year. There's an exciting new demand for virtual retreats and challenges that has sprung up, thanks to COVID-19. That's according to my guest on today's podcast, Kera Wasserbatch of On the Edge Event, a company that specialises in live events and summits, both in the virtual space and IRL. Virtual retreats and challenges, just like live attendance events, can help you to connect with your audience and create long-lasting relationships with high value customers. Virtual retreats can act as a preview to live events while virtual challenges are a great way to build your email list. Both virtual retreats and virtual challenges help you to make deeper, more meaningful connections with your audience. Rather than extinguish any enthusiasm for live events, COVID has helped to reignite a new, more interactive formula for virtual events. Listen to my podcast today to find out how to plan a truly engaging, memorable online virtual retreat or challenge to help you market your business…   What we discuss:   Virtual retreats versus virtual challenges – what will work for you First steps to putting together a virtual event The best way to use break out rooms for clients Why virtual events are all about the experience   What you will learn:   The essential formula for hosting a virtual retreat How to create a virtual challenge that really works Understanding the technology you need to run virtual events How to create a meaningful virtual experience for guests   More about Kera Kera Wasserbach is the owner and co-founder of On the Edge Events, a full-service event coordination company that helps inspirational people plan life-changing events.  She is also the co-founder of The Virtual Event Experts, which serves through their membership and online products to educate people about how to create a virtual event experience.  Her mission is to develop and create exceptional experiences for those making personal connections through Live and Virtual Events. Kera is a strong believer in the power of personal connection and the impact it has on the success of your business. Where to find Kera To find out more about planning and hosting a virtual retreat or virtual challenge, connect with Kera Wasserbatch on Facebook or Linked in or email her at kera@ontheedgeevent.com Ontheedgeevent.com Thevirtualeventexperts.com IG @kera.wasserbach FB: https://www.facebook.com/kera.wasserbach   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 85 - 4 Ways to collaborate and grow your audience

    Play Episode Listen Later Sep 4, 2020 25:29


    4 ways to collaborate and grow your business   Just because you're a solopreneur, it doesn't mean you have to work alone. In fact, the fastest way to grow your business is by collaborating with others.   Collaboration doesn't mean you're giving away all the secrets to your hard-earned success – it means sharing your resources with other like-minded people so that you can both benefit.   But, it's important to choose your collaborations carefully. Do you share the same values, marketing goals and customer profile? Do your services and products complement each other? Can you learn from each other and share your knowledge? And most importantly, can you tap into each other's audiences to grow your own customer numbers?   Collaboration is an important way to grow your business and there are many ways to go about it. Listen to my podcast now to discover how to build the best collaborations in order to grow your own business…   Here's what I discuss:   4 of the best ways to collaborate with others How to decide who to collaborate with Ideas for long-lasting collaborations The first steps to setting up a collaboration How to grow your audience by collaborating Questions to ask before you collaborate   Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals. The next course begins on 10th September – to put your name down on the wait list, sign up at alisonteare.com/membership     For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 84 - How to start a YouTube channel - Natalie Hailey

    Play Episode Listen Later Aug 28, 2020 31:18


    How to start a YouTube channel  Why it's never too late to become a film star   As predicted a few years ago, video is fast becoming one of the most important ways to market your business online. Increasingly, clients and potential customers expect to see some sort of video on your website and social media; even better if you've got your own YouTube channel to run alongside.   There's no doubt that video is one of the best ways for people to get a glimpse of your personality. By showing the real you on your YouTube channel, you start to develop trust with potential clients which helps to build those all-important relationships.   If the thought of seeing yourself on screen makes you feel uncomfortable, you're not alone. But, according to YouTube content consultant, Natalie Hailey, it's something you can get used to and perhaps even start to enjoy.   And it's never too late to start your own YouTube channel. Watch this Simply Marketing podcast for Natalie's top tips on how you can start your own YouTube channel today.   What we discuss: Starting a YouTube channel How to know if YouTube is the right platform for you Making YouTube videos that are appropriate to your industry Whether to edit your own films and which elements to outsource What equipment you need to shoot a YouTube video   What you will learn:   The first steps to filming a YouTube video Why you need to do keyword research with TubeBuddy What topics you should be filming on YouTube How to market your YouTube video with thumbnails The importance of consistency   More about Natalie Natalie Hailey is the founder of Hot Content, an end to end YouTube agency helping individuals, businesses and brands worldwide accelerate their growth on YouTube. Her virtual team of YouTube experts, copywriters and graphic designers come together to help clients plan produce, publish, repurpose and promote their videos to get maximum views and subscribers on their channel and give creators their time back. Where to find Natalie Instagram:  natalie_hotcontent   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 83 - What makes great content

    Play Episode Listen Later Aug 21, 2020 20:24


    If you want to download the free 101 Marketing Ideas You Can Do Now guide, visit Alisonteare.com/101 For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode Episode 82 - How to save time in your business with Trello - Michelle Gillson

    Play Episode Listen Later Aug 14, 2020 28:52


    How to save time in your business with Trello If you're in need of a digital desktop declutter, then discover how Trello can help you to run your business more efficiently.   Efficient systems make for efficient businesses, but they're not usually the things we get most excited about. Unless you've discovered, how to save time in your business with Trello, that is! Trello is a simple, yet fun and visual way to save time in your business. In this podcast, I talk to Michelle Gillson, a systems architect, who advises business owners on how to run their businesses more efficiently using Trello.   In this podcast, find out how you can use Trello to save you time and money in your own business. Learn how to create Trello boards that are bespoke to your business and that will help your business to run as smoothly as possible. Discover how Trello can help you to plan and organise tasks and projects and how you can communicate efficiently and seamlessly with team members about these tasks and projects.   What we discuss:   How businesses can use Trello to save time and money Why Trello is more than just a to-do list How Trello allows you to communicate with team members efficiently The benefits of a Trello business blueprint board Why Trello is a great tool for outsourcing work   What you will learn:   How to make your first Trello board Different Trello board ideas to get you going The Trello power ups that will save you even more time and money How Trello can help you streamline your business How to use the Trello App while on the go     If you want to discover more about the business benefits of Trello, connect with Michelle on Instagram at michelle_systemsarchitect     More about Michelle Michelle is a Systems Architect and helps creative entrepreneurs design the business they want around the systems they need. Where to find Michelle Website - https://www.michellegillsonva.com www.instagram.com/michelle_systemsarchitect   If you want to learn more about improving productivity in your business listen to my Podcast Episode 64 -How to grow your business by working on it not in it and Episode 69 - How to use your time better   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 81 - 5 Online marketing ideas in 2 hours or less

    Play Episode Listen Later Aug 7, 2020 23:45


    5 online marketing ideas you can do in 2 hours or less! If time has a habit of running away with you, here are 5 great marketing activities that take two hours or less that you can schedule into your working week…   One of my favourite marketing phrases is ‘what gets planned, gets done' and this is so true when it comes to marketing your business online. In other words planning one or two hours of marketing activities into your schedule can be invaluable in taking your business forward.   In Podcast 79, I looked at 15 marketing activities you can do in 15 minutes or less: if you have more time to spare, dedicating two hours to marketing activities can help you get more into the marketing zone. As a result it can help you come up with some really great ideas.   Turn the dial It's about getting into the habit of turning the marketing dial up every single day. Listen to this podcast to find out how you can structure your week to include 5 top marketing activities which take two hours or less. Discover how these online marketing activities can become part of your working day. In other words plan actions which ultimately gains you traction, giving you better results for your business.   What you will learn about: 5 clever marketing ideas that take 2 hours or less How to plan marketing activities into your working day Why really listening to your audience will inform your marketing activities The benefits of creating a lead magnate – listen to Podcast 49 ‘What is a lead magnate and how to create one' for more tips Why creating a referral group is a good marketing strategy The value of checking your prices – listen to Podcast 12 ‘Be confident with your pricing' for inspiration Why you need to take time to look again at your website   Remember, what gets planned, gets done! Why not spend time today to plan some of these marketing activities into your working week? Above all keep turning the dial!   Learn more For details of these five online marketing activities that take two hours or less, plus more online marketing ideas, download my FREE 101 Online Marketing Activities guide at alisonteare.com/101   If you're keen to learn more about how to market your business online, sign up for my 5-day Marketing Challenge which opens up four times a year at alisonteare.com/resources   If you're a solopreneur looking to expand your business, take a look at my free training resource: ‘5 steps to making more money as a solopreneur' at alisonteare.com/resources   And why not learn from each other: share your marketing ideas and tips by joining my Simply Marketing ‘Marketing your Business' Facebook group.   If you would like to learn more about creating confident videos for your social media listen to my Podcast Episode 80  - How to be brave and overcome your fear of video   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 80 - How to be brave and overcome your fear of video - Jenny Ainsworth

    Play Episode Listen Later Jul 31, 2020 33:58


    How to overcome your fear of video Video is one of your best marketing tools so isn't it time you faced your fear and starred in your own mini movie?   There are not many people who can say they feel totally comfortable seeing themselves on screen but that's something we all need to overcome if we want to move our businesses forward.   Video is a huge marketing tool and is being used more and more on websites, social media and for other marketing purposes. Video – like it or not – is here to stay.   If the very thought of that sends you into a cold sweat, fear not – my guest on today's podcast, Jenny Ainsworth, is a Leadership, Mindset and Motivational Consultant, who specialises in helping people to overcome their fears; if anyone can make you love yourself on screen, it's Jenny!   Listen to this podcast to find out what Jenny says about overcoming your fear of video and how you can take a starring role in your next business blockbuster…   What we discuss: Why it's best not to overthink things – just do it! How not to ‘what if' your life away – take action! Don't hide behind a brand name – you need to be seen on screen! Be honest with yourself – do you want to be heard or not?   What you will learn: The best techniques for shooting good video How to get used to seeing yourself on camera What to say to make an impact Why you should let the imperfections show   To hear more from Jenny, visit jennyainsworth.com, or connect with Jenny via Instagram or Facebook at jennyainsworth.biz. *Be sure to let Jenny know that you found her through Alison Teare!*   More about Jenny Jenny's passion is making a positive difference through inspired learning, facilitation and consulting. Following her last corporate role as European Training Manager for Disney, she set up her own business designing and delivering memorable leadership and personal development, focusing on mindset and motivation. Where to find Jenny Website: www.jennyainsworth.com FB: JennyAinsworthBiz Instagram: @JennyAinsworthBiz   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 79 - 15 Online marketing activities in 15 minutes or less

    Play Episode Listen Later Jul 24, 2020 29:45


    15 ways to market your business in 15 minutes or less You don't have to spend hours on your marketing – here's why little and often is the best approach…   Any business owner will tell you that there is never enough time. For instance there is never enough time to send that email, follow that lead, work on that blog post… but, to make marketing work, you've got to keep turning up the marketing dial, even if it's working on your marketing for just a few minutes every day.   As time is such an issue for many of us, I've created a free resource – 101 Marketing Ideas You Can Do Now. It pulls together a list of marketing activities that will help your business to gain traction, all split into manageable time segments.   In today's podcast, I'll be focussing on the 15 online marketing activities that you can do in 15 minutes or less that will keep your business moving forward. Listen now to get some bitesize ideas on how you can keep turning up that marketing dial every single day.   Some of the ideas I talk about include: Sending a voice note to one of your leads Taking a look at your social media insights Sharing a 30 second video on your phone Scheduling 5 tweets using existing content Colour-coding your leads list Creating an avatar for your ideal customer   Discover the full 15 online marketing activities and my reasoning behind why they'll work in my podcast. If you want to download the free 101 Marketing Ideas You Can Do Now guide, visit Alisonteare.com/101   In addition, why not jump into my Facebook Group – search Simply Marketing Market Your Business Online – and let us know what marketing actions you've taken today – how have you turned up your marketing dial in under 15 minutes?   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 78 - How to find your niche and grow your business

    Play Episode Listen Later Jul 17, 2020 36:15


    How to find your niche and grow your business It can be tempting as a business owner to say yes to everything and everyone. You may not like the work you pull in, or even the type of client you attract, but work's work, right? Wrong! In today's world, there is so much competition, thanks to the internet, that you need to stand out if you want to be successful. You need to position yourself a bit differently to attract the kind of audience you want. But it can be difficult to know what your niche is. Deciding where to niche down is possibly one of the hardest first steps to take. This is where my guest on this podcast, Amy Caiger, can help. Amy helps business owners and solopreneurs to ‘unleash their niche'. She helps people to see what makes them different and how they can communicate that. Being seen as an expert in a particular field will not only help you attract the right kind of customers, but also help you to build a name for your business and what you do.   What we discuss: Why being all things to all people is not good for business How niching can help to attract the right type of client and work Why you need to be seen as the go-to expert in your field How new opportunities will come to you if you niche down   What you will learn: How to ‘unleash your niche' Producing content that reinforces your expertise Why niching allows you to charge what you're worth How niching gives confidence to customers that you are right for their job   To hear more from Amy about how to niche your business and grow more customers, connect with her at her Face Book Group – Unleash your Niche – where Amy will help you get a clearer idea about your niche with Q&A sessions and guest speakers. You can also find her on Instagram, and other socials @amycaigerbiz as well as listening to her Podcast – Unleash your Niche. Alternatively, visit her website at amycaiger.com.     More about Amy Amy has worked in marketing for over 15 years. At first she worked with large public facing organisations where brands are very important as they have a rep to protect (and staff to get on the same page!). And then with small businesses who want to be heard above the noise but don't know where to start. Numerous campaigns, projects and programmes later she now help solopreneurs get clear on their niche. Helping them stand out from the crowd, position themselves as the go-to person and attract more A-list clients. Whatever stage you're at with your business, Amy is here to help you clear the confusion, get you confident with your business and take your business to the next level. Where to find Amy Website: www.amycaiger.com Facebook Group: www.facebook.com/groups/unleashyourniche Facebook Page: https://www.facebook.com/amycaigerbiz Instagram:https://www.instagram.com/amycaigerbiz You can also listen to Amy's podcast:: https://amycaiger.com/unleash-your-niche-podcast   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 77 - How to approach your pricing after lockdown and the biggest mistakes to avoid

    Play Episode Listen Later Jul 10, 2020 17:00


    How to approach your pricing post lockdown If you're thinking about putting your prices up now, read on to find out why this would be the number one mistake for getting your business back on track! As we ease out of lockdown and things are starting to open up, people are getting back into the way of buying things again. But, they are understandably being careful about what they spend and, as a business owner, you need to take that into account.   For that reason, you have to think very carefully about what strategies you are going to use to get your business back on track. There are definitely some right ways and some very wrong ways to go about building business back up post lockdown.   Listen to this podcast to discover what you should and shouldn't be doing post lockdown to get your business back on track…   What I talk about: Why kindness and compassion are key to your success post lockdown How putting prices up will alienate your customers What customers actually want from you right now (hint: it isn't a price increase!) The best strategies for encouraging people to buy from you   What you will learn: How to develop a pricing strategy that benefits you and your customer The best ways to add value to what you sell How to reward loyalty and maintain relationships with customers The importance of marketing your promotions   For more expert tips and free resources about marketing your business, head over to my website and take a look at the new Resources page at Alisonteare.com/resources   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 76 - How to get your website to the top of Google

    Play Episode Listen Later Jul 3, 2020 39:36


    How to get your website to the top of Google  Getting your website ranked onto page 1 of Google is the ultimate goal for most business owners. However, it can be a pretty big challenge! Trying to get onto the first page of Google, and then stay on the first page of Google is not for the faint-hearted.  There's so much to do and understand that it can be quite overwhelming for the business owner to figure out on their own. That's where Amy Falcione, my guest on this week's podcast, is invaluable. Amy helps business owners to improve their websites so that they rank higher on Google. Listen now to what Amy says about getting your website onto the first page of Google so you don't miss those essential customers and leads… What we discuss The tactics Google uses to rank your website Ways to keep Google happy Why you need more text on your site The value of blogs and backlinks   What you will learn Where to find your keywords How to use keywords Using social media to help your rankings Creating backlinks, external links and internal links   Trying to climb the ranks of Google can be a full-time job in itself! If you'd like to know more about Search Engine Optimisation and how to improve your website's ranking on Google, get in touch with Amy at bigpicturemarketing.co or find her on Instagram or Facebook at Big Picture Marketing Co   More about Amy Through her digital agency, Big Picture Marketing, Amy Falcione helps startups and local businesses create, implement, and execute their visual content and SEO. In addition she also hosts networking groups and is a speaker for local marketing events. Website: https://www.bigpicturemarketing.co Facebook Page: http://facebook.com/bigpicturemarketingco Instagram: https://www.instagram.com/bigpicturemarketingco/ More useful information from Amy Keyword research tool: http://ubersuggest.io/ Google Search Console: https://search.google.com/search-console/about Blog post ideas: https://answerthepublic.com/ https://getfound.podia.com/small-business-seo-course   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 75 - Why you need to build an audience to sell more services

    Play Episode Listen Later Jun 26, 2020 17:00


    How to build an audience When we talk about building an audience in marketing terms, what do we really mean? If you think about TV programmes and the different types of audiences they attract, from David Attenborough documentaries to soaps like Coronation Street to reality shows like Love Island, we can see that the viewers would all be totally different.   It's the same in marketing. You need to grow an audience that relates to you and your service or product. These are the people who will support you, who will be there with you on your journey, who will tell their friends about you and who will ultimately help to market your business.   In this podcast, you'll learn how to engage with the right type of audience, how to develop those all-important, long-lasting relationships, and how having a clear strategy to grow your audience will help you to sell more products or services in the long run.   What I talk about: Why you need to build an audience What it means to build an audience How your audience can support you The best places to find your audience   What you will learn Attracting the right kind of audience Why it's important to show the real you How to be seen and heard by the right people Measuring your audience growth   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 74 - How long will it take to get results from your marketing

    Play Episode Listen Later Jun 19, 2020 25:27


    How long will it take to get results in your marketing? Sometimes marketing can seem like a huge, uphill effort, especially when you might not see results straight away. But it is an essential part of growing your business and shouldn't be looked over when times get tough. With marketing, the actions you take will drive the outcomes you get. Therefore you need to be moving forward all the time – if you stand still, your outcome will stand still. It's that simple. In this podcast we look at the factors that influence your marketing; above all whether there are any ways that you can speed up the process; and how by thinking strategically, you can really start to gain traction and drive your business forward. What I discuss: Why a good marketeer needs to be a good listener How to be completely customer-focussed Why consistency brings rewards Being reactive versus proactive How to not waste time on marketing that doesn't work What you will learn: How to deliver a product or service your audience really needs The value of having a marketing strategy How to make every marketing action count Where to look for new opportunities  For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there's plenty of tips and advice on what works and what doesn't work in the online world.  If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me  Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

    Episode 73 - How to get free PR for your business - Megan Allen

    Play Episode Listen Later Jun 12, 2020 29:28


    How to get free PR for your business If you thought that PR was one of those dark arts, best left to the big brands and media experts, think again! PR has changed and it could be your quickest and easiest – not to mention the most cost-effective – way to bring people to your business. PR is essentially about building, maintaining and protecting your reputation. The old school way was by sending out press releases to journalists but today you can also control your own press using social media. Both routes require the same thing – a good, relevant story that speaks to your target audience. Listen to this podcast with PR expert Megan Allen of Rural Roots Media to find out how to find and develop your story, how to pitch it to editors and journalists, and ultimately how to secure yourself some free marketing in the media. What we discuss: Why journalists really do want you to contact them What journalists are looking for in a story The value of having a 12-month PR campaign How to write a story for your target audience What you will learn: The best place to connect with journalists How to pitch your story to the media How to target your dream publication The differences between print and digital PR   More about Megan Megan Allen is a journalist and public relations expert who specialises in rural tourism. She lives in Rutland with her husband, Nick, and baby boy, Ezra, where she runs her PR agency, Rural Roots Media, and writes and edits The Rural Travel Guide. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 72 - How to reset your marketing

    Play Episode Listen Later Jun 5, 2020 21:58


    How to reset your marketing If you haven't done so for a while, now is an ideal time to reset your marketing objectives. Why? Because, in order to move forward, it is crucial to work on your business and not just in your business. That means taking stock of where you are now, asking yourself whether you are still meeting your original marketing goals and objectives and then taking positive steps to achieve them. But this is not just an activity to keep you busy in lockdown – this is a business task that needs doing regularly so that you can keep moving your business forward and in the right direction.   Listen now to discover the benefits of resetting your marketing goals and how this will help to grow your brand in the long run. What I talk about: The difference between working on your business versus in your business Why your marketing goals may have changed The best way to prioritise any new goals What is the best course of action to take to achieve these goals   What you will learn:   How to find clarity in your marketing strategy How to reset your goals and objectives How to take steps towards these goals How to recognise if you are hiding behind your business and brand    For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses. To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there's plenty of tips and advice on what works and what doesn't work in the online world.  If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 71 - How to build a stronger brand - Melinda Livesy

    Play Episode Listen Later May 29, 2020 30:49


    How to build a stronger brand Brand awareness is everywhere these days, but do you actually know what goes into creating a brand? There's a big difference between brand identity and brand strategy, says brand strategist extraordinaire, Melinda Livsey. And brand strategy is where it all begins – this is where you get to the heart of what your business stands for and who your ideal customer is. Armed with this information, you can then birth your brand, creating a visual identity that communicates this same, consistent message through all channels of communication. You can't talk to people effectively if you haven't got your branding strategy in place first. In this podcast, Melinda shares her expert advice on how to go about creating a brand for your business and the steps you can take if you think you need a brand refresh.   What we talk about: The importance of brand to your business What elements go into building a brand Why your logo isn't your brand How to be intentional with your branding messages What you will learn: How your logo impacts your brand message Signs that it's time to freshen up your brand How to know if your brand is working To see branding as an investment, not an expense   More about Melinda Melinda Livsey is a brand strategist, online educator, and co-host on The Futur. She currently helps graphic designers get paid to think by teaching them how to go from being seen as an “order taker” to brand expert. For more advice from Melinda, visit marksandmaker.com, look up Melinda Livsey on Twitter or Instagram or watch her co-host The Futur on YouTube   To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there's plenty of tips and advice on what works and what doesn't work in the online world.  If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 70 - 5 Tips for creating better emails

    Play Episode Listen Later May 22, 2020 28:09


    5 tips for writing better emails In this podcast, I explain why I think email is probably the most under-rated marketing tool there is. Why it's a huge driver for building relationships, keeping in contact with people and getting your marketing message across.   Many of us struggle with knowing what to write and how to keep our audience engaged but it's actually really simple if you just follow a few basic rules.   Listen to this Bitesize podcast today for top tips on how to become a better email writer and how this will ultimately help your business to grow.   What I talk about: What to write about in your email Ways to make content engaging The value of being consistent The one subject, one email rule   What you will learn: Why it's important to show your personality How to make sure your email gets read How to add videos to emails How not to end up in the SPAM folder   If you have any questions about how email marketing can help your business, do get in touch. Email me at alison@simply-marketing.net, connect with me on Facebook or visit my website at simply-marketing.net To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there's plenty of tips and advice on what works and what doesn't work in the online world.  If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 69 How to manage your time better - Natalie Meyer

    Play Episode Listen Later May 15, 2020 35:24


    How to manage your time better If you thought being in lockdown meant you'd finally have the time to clear that ever-growing to-do list, by now you may be wondering what on earth happened! And you're not alone – it seems that no matter how much time we seem to have on our hands, if we don't manage our time efficiently, we'll always feel like we're chasing our tails. That's the message from Natalie Meyer, a time management consultant who has been advising time-starved clients how to best juggle their daily lives so that they achieve the things they need to achieve, and more importantly, so they start to actually feel a sense of achievement. Listen to this podcast and hear what Natalie has to say about how to plan, prioritise and be purposeful about your time so that you can achieve a more satisfactory outcome, whether that be managing work, family, hobbies or just carving out ‘me-time'.   What we discuss: The reason to-do lists set you up for failure Why we tend to underestimate the amount of time a task takes What it means to be intentional about your time   What you will learn: How to prioritise and structure your week The importance of mapping tasks to your own energy patterns Why certain tasks give you a better sense of achievement How to map out your ideal week   More about Natalie Productivity Coach and founder of All in Good Time  Natalie helps women juggling work, family and home to be more productive so that they can escape their groundhog days of feeling pulled in all directions whilst stuck in mundane, repetitive tasks and instead create a more fulfilling life with consistent progress towards long-held dreams including quality time with their family and friends as well as time for themselves. Unlike many time management approaches which assume your life is neatly compartmentalised and that you can organise each aspect independently, Natalie recognises that the many different roles you switch through each and every day are all intertwined and that a significant part of that is supporting those around you.  Her flexible framework enables you to balance these out and plan your time so that you flow through the day with a sense of ease and purpose. To learn more about effective time management, take a look at Natalie's top 10 tips on ‘how to save an hour a day', by visiting her website at allingoodtime.uk.com  On the website, Natalie has prepared an exclusive download for Simply Marketing Podcast listeners, ‘5 steps to a perfectly planned day'  You can also join Natalie's Facebook Group – the Purposeful Productivity Posse – each week for live mini-training sessions If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 68 - How to master online business development and networking

    Play Episode Listen Later May 8, 2020 18:54


    How to master online business development and networking If there's one thing that's come out of the coronavirus lockdown, it's the realisation of how important online processes are. Business development and marketing go hand in hand in the online space. While we still need the connectivity of working with people face to face, there is a huge advantage to the business owner who can continue to use these new-found online systems and tools for marketing and development once it's business as usual.   Just as with live networking, online networking is a skill that you can learn. And once you master that skill, you'll have a distinct sales edge over your competitors that can take you into new global markets and broaden your reach within your own sector.   In this podcast, discover how you can start planning now to develop your online networking skills so that you're in the best placed position to carry your business forward once lockdown lifts.   What I talk about: Why it's important to network online What the online networking rules are How to work online after lockdown What you will learn: The best way to make online connections Benefits of creating your own online community How to tap into global markets    If you have any questions or want to find out more about how to market your business online, drop me an email at alison@simply-marketing.com or connect with me on Linked In.   To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there's plenty of tips and advice on what works and what doesn't work in the online world.    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 67 - How creating laser focused content for professional service can attract new clients

    Play Episode Listen Later May 1, 2020 18:11


    Why laser-focussed content matters We're bombarded by online content these days but that doesn't mean you should stop posting. Quite the reverse – by being completely focussed on what you're saying and who you're saying it to, you could find that your content is more relevant and hotly anticipated than ever. And, if you have a service-based business, you can even use content to attract your ideal customer and start to build those all-important relationships. Listen to this Bitesize Podcast to discover how to create focussed content and where to post it so that your ideal audience will hear it.   What we discuss: Why you need laser-focussed content What good content can do for you How to write focussed content Where to put your content How to work it then rework it   If you want to find out more about how to post good content, then join my Simply Marketing Facebook Group or take a look at the website, simply-marketing.net For extra guidance, sign up to my 5-Day Simply Marketing Challenge via the website alisonteare.com or email me at alison@simply-marketing.net.  For help in discovering your ideal customer, listen to episode 58 on Identifying your ideal customer and why it matters   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 66 - Creating recurring income with a membership - Mike Morrison

    Play Episode Listen Later Apr 24, 2020 32:35


    Creating recurring income with a membership Online memberships have proved to be a really successful model for business with a number of benefits for the business owner. A recurring revenue, job fulfilment, lifestyle choice – these are all pluses for you as a business owner, however, above all the key to successful memberships is making sure there are benefits for the members too. The term membership is really broad – it technically describes any site where you have to log in – but the thing they all have in common is that content and community are at the heart of what they do. Mike Morrison, one half of The Membership Guys, a website dedicated to helping clients set up successful memberships online, explains in this insightful podcast, why memberships are so powerful and how you can go about setting one up for your own business. Mike is the host of a popular podcast, international speaker, author of two bestselling books and has been featured on the likes of Social Media Examiner, Huffington Post and Net Magazine. Behind The Membership (2019): https://www.themembershipguys.com/books   What we discuss: How memberships can help with your lifestyle choice The freedom of having a recurring revenue Why everyone feels the need to be connected The steps you can take to build your membership What you will learn: How to build up your audience and membership The type of content to include on your site What people are looking for in a membership The importance of creating an online community   To find out more about starting your online membership, take a look at the free content and resources at Themembershipguys.com For help building your membership, join the Membership Academy at membershipacademy.com   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 65 - Avoid work from home burnout - Anna Pinkerton

    Play Episode Listen Later Apr 17, 2020 26:44


    How to avoid working from home burnout As we keep hearing, we're in unprecedented times. Covid-19 is affecting everyone in all aspects of life so it's not unreasonable to suggest we're all experiencing mass chronic trauma at this moment in time. Faced with the very real threat of this current pandemic and all that it entails, it's very tempting to over-compensate by working all hours. But how do you keep an eye on your business concerns while looking after your family, your health and your finances at the same time? How do you keep all those plates spinning without feeling totally overwhelmed? The answer, so says burnout awareness expert, Anna Pinkerton, is by being kind to yourself. It's by taking a sustainable approach to work that will support you now and keep you going over the next few months. That way, when we're out of lockdown, you'll have the energy and drive to go back to business as normal… Listen to Anna's advice about how best to work from home to avoid burnout and the warning signs that show you might need to slow down…   What we discuss The importance of being kind to yourself How working sustainably will create more energy Why it's not helpful to work a 50-hour week right now   What you will learn Warning signs that you are nearing burnout How to structure your day to benefit both yourself and your work Recognising when you have exceeded your own bandwidth How to balance your working life to sustain you for the next few months and beyond   Anna is a therapeutic coach, trauma therapist, speaker and author who has dedicated her career to understanding stress, trauma and PTSD.  She is an expert in burnout and burnout trauma©.  She helps companies and individual leaders prevent burnout, recover from burnout and create cultures of care & kindness through knowledge of neuroscience. If you are concerned about burnout and want to get in touch with Anna, email anna@annapinkerton.com or contact her through her Linked In page.   To find out more about how to recognise the effect of burnout and how to overcome it, visit Anna's website at annapinkerton.com. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 64 How to grow your business by working on it , not in it - Celia Gaze

    Play Episode Listen Later Apr 10, 2020 34:43


    How to grow your business by working on it , not in it - Celia Gaze

    Episode 63 - How to sell a service without sounding salesy - Victoria Fleming

    Play Episode Listen Later Apr 3, 2020 35:41


    How to sell a service without sounding salesy  with Victoria Fleming How to sell without the sales pitch  If you have a service-based industry, selling can feel intensely personal and demoralising. But, if you see yourself as a problem-solver rather than a sales-person, you can start to make selling an enjoyable part of your business…    Selling is one of those words that strikes fear into the heart of many of us. We don't think we're good at selling, we don't like pushing people to buy, we don't want to be one of those annoying cold callers… but, the reality is that we're, all of us, selling all of the time.  Victoria Fleming is an expert in the art of selling and she definitely doesn't see herself as a salesperson. To her, selling is a way of solving problems – her client has a problem, she has the solution, and that solution costs £x amount.   It can be particularly difficult to embrace the sales side of your business if you deal in services rather than having a product to sell. Instead of having something physical to flog, if you're in the service industry you have to convince people that you are the best person to do business with and this can be extra daunting for the non-seller.   If this sounds like you, you're not alone. Listen to this podcast to hear Victoria's top tips on how to face up to the sales side of your service business and how you can become your company's number one salesperson.   What we discuss:  Why selling is actually a way of problem-solving That products are easier to sell than services Why charging by the hour isn't the best solution That practice makes perfect   What you will learn:  How to convert your service into a product Taking the emotion out of selling Putting a price on your own value and self-worth Finding your confidence in a pitch    If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

    Episode 62 - Covid-19 - How to approach your marketing right now

    Play Episode Listen Later Mar 27, 2020 25:05


    Covid-19 - How to approach your marketing right now How to build business during lockdown Coronavirus affects us all but there are ways you can keep your business moving forward  Covid-19 has brought the world to a standstill but what does this mean for your business? It's important to not get lost in the soup and to really try to get some clarity because there are things you can still do to keep moving forward. One of the main things to keep in mind is that we are all human and have a need to connect. People need relationships more than ever so communicating with your customers and listening to them has never been more important. What can you do to show your clients that you care? You may have to find new ways to communicate by moving elements of your business online. You may have to repackage the services or products that you provide to give your customers what they really want and need at this moment. In this podcast, I discuss why we may need to look at our businesses and our marketing a bit differently during this difficult time. It's about showing customers that you genuinely care and how you can help them right now. Keep communicating with your clients now and I'll show you why this will stand you in good stead for the coming months. What we discuss: Why listening to your customers has never been so important Discovering new ways to get in touch with your clients How to package products and services to suit their needs Why you need to check the appropriateness of your messages The value of content marketing What you will learn: How to use this time for the right kind of marketing How to pivot what you provide Ways to show your customer you are listening to their needs How to outsource if your business is thriving right now It's a difficult time for everyone right now so please do reach out – there are many ways to get in touch – join my Facebook Page or email me at alison@simply-marketing.net To find more ways to help you adapt your business, check out Podcast 62. For tips on how to start your online journey, take a look at Podcast 56.        

    Episode 61 - How to adapt your business and make sales online

    Play Episode Listen Later Mar 20, 2020 31:03


    Leap of faith How to move your business online and why it matters In the current climate of imposed lockdowns and self-isolation, it's never been more important to have an online presence. Whether you have products or services to sell, the benefits of working online mean you always have the potential of doing business with billions of people in a global market. And all from the comfort of your own home. While setting out on an online journey can be a daunting thought for many of us, the act of doing business online is actually really straightforward. If you run an offline business, you already have all the skills you need to work online. Selling is a numbers game, whether it's online or offline, and the internet is your gateway to a world of exciting possibilities that can drive those sales. To help guide you through the journey, online sales specialist Amy Kneale gives us her tips on how to make that all important first online step.  Amy has a passion for helping businesses reach their goals, add additional revenue streams and have a life filled with more freedom. What we discuss: How having an online presence can increase your sales Why social media platforms are instrumental to your online business The difference between selling products and services online The importance of keeping your online ‘shop window' current and well-presented Finding the drive and desire to take your place online What you will learn: Why you need an online presence The best platforms to start your online business Tips on how to deliver your online business How to drive sales to your online business If you'd like to know more about how to create an online business, listen to this podcast today. Or you can connect with Amy on all the usual socials Website: https://virtuallyamykneale.com Facebook Page: @virtuallyamykneale If you are looking for daily sales activities that you can be doing in your business, here is a link to a leads tracker and training,  https://virtuallyamyknea.kartra.com/page/salestracker If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me  Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

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