Join Dean Jackson each week as he walks through applying the GoGoAgent, real estate marketing principles to your business and helps you live the Listing Agent Lifestyle.
Today, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister. This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model. So, whether you're an industry professional or interested in real estate trends, this discussion offers some really interesting insights. Summary: This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow. We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability. Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape. We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise. Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation. We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers. Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market. We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information. Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential. We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard Roost Real Estate
Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate. We'll also take a look at the amazing results from our case study with Tony Kalsi & his 11x ROI and the leads he's still getting from people who opted in years ago. We wrap up talking about the strategies and tactics to grow your business by focusing on what buyers are looking for. Summary: Creating a business model akin to a vending machine can drive specific clients you want, emphasizing the need to focus on one target market at a time. Becoming a market maker involves controlling the process from start to finish, and being strategic, efficient, and result-oriented. The real estate market can be dominated by narrowing your target audience and positioning yourself as the go-to expert in a specific field. Innovative tactics like lifestyle videos, virtual tours, and professional photography can give you an edge when listing a property. Lead generation has transformative power, with potential returns if you invest in a bundle of 100 leads. Digital postcards, videos, and other creative tools can provide potential clients valuable information about your expertise. The success story of Tony Kalsi's 'Getting Listings' case study demonstrates an impressive return on investment from initial seed investment. Focusing on a single target market can maximise results with minimum effort, as exemplified in the 'Setting Up a Vending Machine Business' chapter. Controlling the buyers by creating a system gives you an advantage when listing a property. The importance of strategies, tactics, and tools in growing your business exponentially is emphasized to achieve unparalleled success. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast episode is the third in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. Specifically, we're talking about Lead Conversions and how to put this into action. We'll dissect the process of converting leads into tangible results, and we introduce a critical yet often overlooked metric, Revenue Per Unconverted Prospect, or Rev Pup, to help you measure the value of your generated leads. We dive into the importance of patience in lead generation and explore a fascinating study that offers a fresh perspective on lead conversion rates & shows a 10.7x ROI on this listing approach. Lastly, we run through the power of the 50-Minute Marketing Sprint to focus on an action plan to revive dead leads, find your 5-Star Prospects and motivate NOW prospects to reach out to you every week. In this episode we introduce the concept of Rev Pup (Revenue per unconverted prospect), which is a critical metric for measuring the value of leads. Dean emphasizes the importance of understanding the two time frames of 'now' and 'not now' in lead conversion, as well as the value of five-star prospects. We explore the power of the Pygmalion effect, a psychological principle that can be leveraged to shape lead expectations and results. It features a case study of Tony's decade-long investment in postcards and newsletters, demonstrating the value of persistent nurturing of leads for long-term gains. We guide listeners on how to make the home buying process less intimidating for buyers by creating a tour of homes landing page and setting up a home buyer workshop. The power of emails to nurture leads in the real estate sector is discussed, emphasizing the importance of establishing a system to foster relationships with leads. Dean provides practical advice on sending an email with updates on all the market activity to ensure any investment made in generating leads is viewed as a capital investment rather than an expense. We discusses the importance of creating a vending machine-like system that can supply your pond with the buyers you want, which will form the basis to get all the listings you desire. We recommend setting up a template and system so that emails can be sent out without needing to think about it. We wrap and provides resources to support listeners on their journey to revolutionize their approach to lead conversion and revenue generation. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle. It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing: Selling this home Finding your own buyer Finding another home for people not interested in this house Getting another listing and getting a referral Finally, we explore the minimum effective steps we can take using tools like info box flyers and other simple ways to engage potential buyers. Summary: 1. The episode discusses the concept of the Listing Multiplier Index, a tool used to measure how effectively a real estate agent's current system generates transactions from their listings. 2. Dean shares practical methods and strategies for maximizing real estate listings and increasing return on investment. 3. We explore methods to generate leads, such as identifying potential buyers and leveraging the power of info box flyers. 4. Dean provides detailed chapter summaries to guide the listener through different topics, from multiplying listings to generating leads and nurturing relationships. 5. He shares real-life examples and case studies of successful listings generated from info box flyers, reinforcing their effectiveness in lead generation. 6. The importance of nurturing relationships with potential buyers is discussed, with strategies including sending 'just listed' cards to neighbors and using analytics to identify viable leads. 7. In this episode we introduce the concept of 'chicken candling' as a metaphor for analyzing leads and identifying 'five-star prospects' who are most likely to engage and convert. 8. Dean discusses the use of Facebook ads and digital marketing techniques to reach a wider audience, emphasizing the cost-effectiveness of digital distribution compared to traditional print flyers. 9. It is recommended to send just listed cards to the immediate 20 homes around a new listing and up to 200 homes in the wider neighborhood, to attract potential buyers and generate leads. 10. We end the podcast by introducing the concept of an 'easy button,' a service provided by the host's company to automate the marketing process for real estate listings, thereby freeing up time for the agent. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast episode is the first session in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success- Getting Referrals, Multiplying Listings, Converting Leads, Finding Buyers and Getting Listings. We run through the 50-Minute Marketing Sprint to identify your top 150, The Secret Psychology of Why People Refer Real Estate Agents, and How To Be The ONLY One They Refer. Listen as we explore our "return on relationship" concept. Discover how bridging the gap between current transactions and your goals relies on referral power. Learn the primal psychology behind why people refer to agents and tools like the "world's most interesting postcard." Summary: This episode emphasizes the importance of referrals in the real estate business and provides a guide on maximizing referrals by starting with a list of your top 150 relationships. 2. Dean highlights the concept of 'return on relationship' in real estate and how to bridge the gap between your current transaction volume and your aspirations using referrals. 3. We explain the psychology that drives people to refer others and how to leverage this natural instinct to benefit your real estate business. 4. Dean shares a secret weapon, the 'world's most interesting postcard: which can be used to provoke your top 150 relationships to refer you more frequently. 5. We explore the strategy of creating a referral profile for your top 150 contacts to increase referral opportunities. 6. Insights are provided on how to identify who in your circle is most likely to refer someone to you, how to equip them with the right tools, and how to enhance your status among them. 7. Dean shares strategies for turning a single listing into multiple transactions, emphasizing understanding your referral base. 8. We also focus on increasing the return on relationships, aiming to generate 30 transactions from a group of 150 people. 9. In this episode we speak about the concept of Market Maker Monday, where agents can actively orchestrate referral opportunities by informing their top 150 about their current real estate activities. 10. Dean also encourages agents to build referral profiles for their top 150, considering each person's lifestyle, interests, and potential referral opportunities. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast episode is the first in a series of Clubhouse rooms we're recording exploring the five essential pillars for success - getting referrals, multiplying listings, converting leads, finding buyers, and getting listings. We run through the power of the 50-Minute Marketing Sprint to identify the very best opportunities and use the example of Gamal Aziz's transformation of the MGM Grand Hotel as a way f thinking about the opportunities we're missing. Finally, we tackle the lead generation strategies like Instant Open Houses with QR codes, effective Facebook advertising and simple nine-word emails and weekly updates to engage buyers. Summary 1. The podcast episode revolves around strategies to transform your business through the 50 Minute Marketing Sprint and improving referrals, leads, and listings. 2. The 50 Minute Marketing Sprint is a tool to identify significant business opportunities and act on them swiftly to facilitate business growth. 3. Gamal Aziz's application of the 'working backwards' strategy transformed the fortunes of the MGM Grand Hotel in Las Vegas. This strategy can be applied to your own business. 4. Referrals are a key element of business growth. By nurturing 150 relationships, you can significantly propel your business forward. 5. Social media platforms like Facebook can help identify the top 150 relationships to focus on for business growth. 6. The episode explores effective lead generation and prospect conversion strategies, such as setting up an Instant Open House with a QR code and cost-effective Facebook advertising. 7. Nurturing leads with a simple nine-word email and a weekly Market Watch Update can improve lead generation. 8. Success in lead generation can be measured through the metric of revenue per unconverted prospect. 9. The podcast discusses the concept of a Listing Agent Lifestyle, focusing on the integration of business results and lifestyle elements like daily joy, abundant time, and financial peace. 10. The episode concludes with a discussion on using a Listing Agent Scorecard to identify growth opportunities and increase the revenue per unconverted prospect.
Today on the Listing Agent Lifestyle podcast, we're talking with Raymond Patrick, one of our Listing Agent Academy members from North Palm Beach, about his journey from cold calling to his evolving prospect rating system. We discuss his prospecting methods focusing on persistence, and dive into how he assesses areas for investment, targets potential buyers within 15 miles on Facebook, and uses videos and Google Maps to engage clients. We then talk about the Listing Agent principles and how he generates leads through open houses, postcards and Facebook ads while managing his time to avoid unproductive clients. This is a great call with some really actionable ideas to steal. Summary 1. The guest of the episode is Raymond Petrick, a successful real estate agent from North Palm Beach and Singer Island, who shares his unique strategies and tools for success in real estate. 2. Raymond's journey in real estate started with cold calling and evolved into a system of rating potential clients and strategic prospecting. 3. The importance of persistence and dedication in real estate is highlighted, especially when facing challenges such as interruptions. 4. Raymond uses tools like pipeline dialers to manage his time effectively and avoid being caught in time-consuming situations. 5. The episode explores real estate farming strategies and provides insights on assessing areas for potential investment. 6. Raymond shares his strategy of leveraging Facebook's 15-mile radius feature to target potential buyers and the role of videos and Google maps in connecting with the audience. 7. The importance of property price in making a sale is discussed, and how Raymond effectively engages potential buyers. 8. Raymond shares his unique methods of lead generation, including open houses, postcard campaigns, and Facebook ads. 9. The concept of the Listing Agent Lifestyle is introduced and discussed, along with various tools and programs that can be integrated into a real estate business. 10. The episode concludes with Raymond sharing his inspiring story of selling multiple listings using a cocktail of tools and strategies, underscoring the importance of adapting and evolving in the real estate business. LINKS Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we're finishing our conversation with Jesse Desjardins. He's worked in some great locations, and we talk about the challenge of marketing a complex destination like Neom in Saudi Arabia, a place no one has ever seen before. We also talk about the skill of discernment and invention, the importance of working with someone with the tenacity to drive projects to completion, and how to effectively select and work with the right people to execute our vision. Jesse & I have a long history together, and it's great to share these insights with you, and, if you missed part 1, you can check that out at here. Summary 1. The challenge of marketing an unknown and complex destination like Neom in Saudi Arabia required a unique approach and collaboration with the online photography platform Unsplash. 2. Unsplash, with its large community of free photography and more distribution than Getty, iStock, and Adobe Stock combined, provided the perfect platform to find the best photographers to showcase Neom. 3. The project involved bringing 14 of Unsplash's top photographers to Neom and creating a brief based on the thousand most downloaded photos in travel. 4. The brief focused on four distinct photography styles that convey the scale of the destination, safety, and human connection, deviating from traditional destination marketing strategies. 5. By working directly with photographers with the vision and capability to execute the project, the team created a more authentic and engaging story. 6. The photographers brought their unique skills and interpretations to the brief, resulting in a diverse and captivating image portfolio showcasing Neom's beauty. 7. The Entrepreneur Team Genius Test helps identify the strengths and weaknesses of individuals in a team, ensuring that all aspects of a project are covered and executed effectively. 8. Combining vision, assets, and reach creates a powerful multiplier effect that can help achieve success in marketing complex destinations. 9. The goal is to make Neom the most downloaded destination in travel even before it opens, leveraging the reach and distribution of Unsplash. 10. Collaborating with the right people and focusing on the vision and capability aspects of a project can lead to better outcomes and more creative solutions, even with a smaller team.
Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does. This is a great conversation as we share some insights and reminisce about our 25-year journey. Summary Keypoints 1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career. 2. They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?" 3. The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses. 4. They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising. 5. Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards. 6. They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time. 7. Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia. 8. The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism. 9. They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius. 10. Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities.
Today on the Listing Agent Lifestyle podcast, we're talking with Sean Caldwell, a seasoned investor based in North Carolina who generates a lot of business by sourcing off-market deals from distressed homeowners. We had a great conversation about his success using direct mail and cold calling, and we looked at his offers to help homeowners who are struggling financially. We also talked about how he finds and uses the data that help identify potential buyers and the data needed for investors to stay ahead of the various foreclosure procedures. This market is constantly changing, and it's interesting to hear Sean's approach to success while helping people in difficult situations. HIGHLIGHTS Seasoned real estate investor Sean Caldwell sources off-market deals through demographic prospecting and finding distressed homeowners. Strategies include direct mail and cold calling, identifying homeowners over 65 who receive government assistance, have a mortgage-free property, and have a dated house with needed repairs. County governments provide data on delinquent property taxes, allowing investors to identify potential buyers. Various solutions for financially struggling homeowners include partnering with a reverse mortgage company or crafting an effective letter series to engage with them. Understanding the schedules of each county for foreclosure cases helps investors stay ahead of the curve. Approaching homeowners compassionately and providing guidance during tough times is crucial. Creating an educational guide for homeowners on when to refinance can help identify those who would benefit from a reverse mortgage or selling their house. Engaging with distressed homeowners through innovative marketing strategies for foreclosure prevention can make a difference in their lives and grow the investor's real estate portfolio. Understanding the homeowner's real desire and approaching them in a way that makes them feel safe and secure is essential. Investing in real estate with empathy and providing solutions for struggling homeowners can lead to personal and financial success. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard Transcript Dean Jackson Sean. Sean Caldwell Good morning. Dean Jackson Well, there we are. How are you? Sean Caldwell Well, how are you doing? Dean Jackson I am good. Well, here we are. We've got the whole hour And I'm excited to hear what you're up to. Diane is telling me just a little bit about what you do, but I wanna hear as a whole the whole story here. Sean Caldwell Sure. So I am a real estate investor I'm based here in North Carolina. Dean Jackson Mhmm. Sean Caldwell And we typically will either wholesale bills or we'll buy them and keep them and then owner finance them. Dean Jackson Okay. Sean Caldwell And we're typically sourcing our deals off market. So our marketing is this is geared toward more, I would say, demographic prospecting of -- Mhmm. Dean Jackson -- Sean Caldwell more to geographical. So we're looking or, you know, signs of distress, whether that be issues with mortgage or taxes or dealing with tenants that have evictions or not she is Dean Jackson the Sean Caldwell tenants, but dealing with landlords, dealing with eviction, and just any kind of distress situation that a homeowner would find themselves in. Those are typically the people that we approach. And our offers usually, it's you know, we'll send them a letter or a postcard and you know, it's just an offer to purchase their house, and we go into all the details about you know, all the benefits that we offer to them. Mhmm. It's it works, but I mean, for what for the effort that we have to undertake, it's I mean, it's just so much just from the cost of it. Dean Jackson Yeah. Sean Caldwell The response rate is oftentimes really low. We get a lot of people calling us out. It just it just Dean Jackson You're not the only investors in North Carolina looking for Sean Caldwell No. No. That's not that. No. Dean Jackson There used to be and it used to be a little less competitive, but there are so many people now that are doing the same thing. So especially when you're using trigger data, you don't you're not you don't have a clean runway. There. Right? You've got everybody all over it. So are you so what's the kinda go-to thing now? What's the thing that's working the best for you? Sean Caldwell Well, direct mail, it it it's what's working best. Dean Jackson Right. Especially when you have visible prospects. Right? Like, if you know somebody -- Right. -- gotta tell you, you know, whatever. Mhmm. Sean Caldwell Right. Yeah. So that's work that's worked well. Mhmm. And we've also had six successes with cold calling. I don't like it. I prefer for the prospect to reach out to us when they're ready, but -- Mhmm. Dean Jackson -- Sean Caldwell we have had success with it. Dean Jackson So Uh-huh. So how do you let's talk a couple of things that you know, who's the ideal prospects for you here? Like, who is what's the if we could, you know, find the right -- Yes. Person. So who's ideal? Sean Caldwell So our best prospect is someone who is on the verge of a tax foreclosure. Mhmm. They are typically sixty five or older, sixty five years or older, they may or may not have some adult child that helps them out. Mhmm. Typically, they own their home, free and clear, are receiving some form of government assistance, whether that be Social Security or any other kind of benefit. Mhmm. And that's the primary source of income. Mhmm. On occasion, we'll run into a widow. And, you know, her husband was the one that took care of everything and now she's kinda stranded and doesn't really know what to do. Okay. These houses are typically dated. And these are oftentimes Dean Jackson these are people who are living in these houses. They're living in the house. Sean Caldwell Correct. Yeah. Dean Jackson I didn't. So Right. Okay. Sean Caldwell Right. Yeah. So these are owner occupants who lived in the home for you know, typically thirty years and longer. Mhmm. And with that has come, obviously, a lot of deferred care. Things are just you know, they got the same bathroom and kitchen set up than they had in the seventies. I mean, it just you know, so they it's dated. It's functional, but it's dated, or if, you know, if they do if everything outside of that, there's typically some repairs that are needed. You know, they need a new roof, but they don't have the money or, you know, the grandkids, you know, were playing and they kicked the hole in the wall and there's a big patch of that kind of thing. So tend to be a lot of deferred care. Mhmm. Dean Jackson And so do you what triggers them as a prospect for you? Like, how do you get your data? Okay. So this is somebody yeah. Sean Caldwell Sure. So we we're able to source it directly from various County level governments. Mhmm. Use it to tax the tax assessor. We'll we'll make those lists available of people who are delinquent in their property taxes. So we're able to Dean Jackson Mhmm. Sean Caldwell to source it that way. Mhmm. Dean Jackson So this is just this is you can get a list of like, all these things are knowable. Things. Right? These just what you -- Right. -- source. We build a list of people who are sixty five plus who are hundred percent equity -- Right. -- no no mortgage have been in the property for a number of years. And have tax arrears? Sean Caldwell Yeah. So so we the counties will just give us the list of the properties and all those deep the details regarding the property tax situation. Dean Jackson Yeah. Sean Caldwell From our from us having talked to a lot of these folks and sort of build out a profile of them, we've been able to get all that other data. Okay. There's there's yeah. They don't they don't give us all of that sort of personal -- Right. Dean Jackson -- Sean Caldwell that I don't find it. They just say, hey, this person this property as five thousand dollars in unpaid taxes. Uh-huh. And, you know, six to eight months, they're gonna you know, they they're gonna pay it or we're gonna auction our house off. Dean Jackson And so how long does it take for somebody if they're in tax arrears how long will until they sell? Or what is that? Mhmm. Sean Caldwell Yes. So, typically, you have to be at least a couple years behind And the county will typically work with you to, you know, to try to resolve the situation. And if within, let's say, two to three years, the homeowner fails to pay their delinquent property taxes. Accounties will then assign that property to a third party, usually legal service, or in most cases, a law firm. And that law firm will then carry out the actual foreclosure Dean Jackson -- Sean Caldwell Mhmm. -- once it gets a Dean Jackson tax lien certificate or whatever? Sean Caldwell Correct. Yes. Mhmm. In North Carolina, we're a deed state, but, like, in Florida, it's an I know it's a lien state. So, yeah, they'll sell the deed at the auction. Okay. And that and that process, once it gets so we we typically will target those people that we know once that case has been assigned to the attorney. Mhmm. Typically, counties will move forward with the sale between six to eight months. That's the average. Okay. Dean Jackson And how much are the homes worth typically? What's the range that you're looking at? Sean Caldwell Oh, I would say somewhere, maybe around a hundred and fifty thousand dollars. Mhmm. In some areas because we like I said, we don't target, like, specific neighborhoods. In some areas, that have been gentrified, some of the property values can be, you know, two or three hundred thousand dollars. But I would say, typically, for these properties, somewhere right around a hundred and fifty thousand dollars. Dean Jackson Okay. And how broad an area do you cover? Like, where where Sean Caldwell I cover yeah. Mhmm. So I cover Western North Carolina. And within that territory, they're we cover about twenty different counties. Mhmm. But like I said, we don't the reason we cover so many counties is not by choice, but by default because these are these law firms that are handling these foreclosures, they are responsible for those areas. So -- Mhmm. Dean Jackson -- Sean Caldwell we get the data from them, and that's kinda how we make the decision about you know, what areas are focusing on. Dean Jackson I got you. And so how what's the scope of this? How many how many boxes homes are there, you know, that -- Yeah. -- get data for it. Sean Caldwell Sure. We so right now, we get our data from two sources and between those two sources. On any given month, there's maybe five hundred properties that are within that tax foreclosure timeline. Dean Jackson Okay. Sean Caldwell Where Dean Jackson So five hundred of them a month in those twenties. Counties. Sean Caldwell Yes, Dean Jackson sir. Yeah. And then when you get those five hundred, you put them through another filter looking for that they're sixty five, that they've got a hundred percent equity left there. You don't you just go no matter what -- Yeah. -- if everybody is. Sean Caldwell Yeah. And right. And the reason why is because again, we've collected so much data. We interview a lot of these people when we're talking to them. So you know, just based on what we know about the average person that we talked to, Dean Jackson Yeah. Sean Caldwell You know, we kinda have that profile. But to answer your question, we do have software that will we'll upload the addresses in and -- Yes. Dean Jackson -- Sean Caldwell from there, it'll tell us, you know, what the equity position is, if there's Dean Jackson Gotcha. Sean Caldwell Any liens or anything like that? How, you know, how long they've had to home, all those kind of details? Mhmm. Dean Jackson So how do the numbers play out from with your current system there? So you get five hundred of them. Right now. And then what is that trigger for you? What do you do with those five hundred? You mail them Yeah. We'll mail them. Email them. Yeah. Letter or postcard, what it will email them right away? Sean Caldwell A letter. We'll mail them a letter. And we'll send them that piece, and then we'll every month, we'll send them another piece is kind of, like, a continuation sequence. Mhmm. And we'll do that over the course of six months. And every month we'll sort of track in the system to see, you know, where they stand in terms of the tax foreclosure process. Dean Jackson I gotcha. And so is there when what kind of response do you get to the letters that you mail now. Your offer you mail. The letter, if I -- Yeah. -- summarize it, is hey, we'd like to buy your house or, hey, we noticed you've got tax problems and we'd like to buy your house. Uh-huh. Sean Caldwell Correct. Yes. Dean Jackson Okay. Sean Caldwell And so in terms of response rate, we're usually at maybe half of one percent. Mhmm. No. I yeah. I wanna say that was the last one we did. So, like, yeah, I mean, Dean Jackson we're three to return responses for the five hundred letters? Sean Caldwell Correct. Correct. Dean Jackson Uh-huh. Sean Caldwell And it's I mean, it's that that's a lot of pressure to, you know, to produce something when you only get Dean Jackson the letters how many letters do you think they got? Just I'm curious. I'm interested in that. Yeah. Like, so in North Carolina. You know, I wonder I wonder how many people got the data that you're getting and mail them a letter. I wonder what their mailbox looks like. Sean Caldwell It's it's it's crowded. Dean Jackson Yeah. Sean Caldwell I would say so I'm just outside of Charlotte and Charlotte is, you know, it's I wanna say we're in the top five market in terms of real estate in the country. So they're they may get ten twenty, you know, solicitations. Dean Jackson We got many people saying, hey. Choose me. Choose me. I'll buy your house. I'll buy your house. Right? Sean Caldwell Yeah. Yeah. Yeah. Dean Jackson And what do you think is the range of the approaches that people are taking? Like, do you think that you know, is anybody have you seen any of the Sean Caldwell the marketing that Yeah. Dean Jackson Have you have you Sean Caldwell Yeah. Yes. I have. So so historically, what what people do is they will they'll go to an online print shop. And -- Mhmm. Dean Jackson -- Sean Caldwell they've got the pre made templates and you just pick a template, upload your list, and they take care of the rest. So -- Yeah. Dean Jackson -- Sean Caldwell in many cases, the homeowner's gonna receive the same marketing piece and same message and Dean Jackson Yeah. You think, like, ten people in the same coaching program or something. They they read the same book or took the same course, and they're saying cut and paste the same letter. Yeah. And then Yeah. We did a yellow envelope for one of the pink Sean Caldwell envelope for what Yeah. No. We we did Dean Jackson Yeah. Sean Caldwell Yeah. We did take it a step further. I did have a copywriter to actually put together a letter series for us, but Uh-huh. It just didn't seem to make much of a difference. I've gotten, you know, positive responses from people, you know, they'll say, you know, I, you know, I appreciate your letter. It's you know, it's well crafted. They most of their comments are about sort of structure of it and how well put together it is. Nothing about selling the house. It hasn't it hasn't account that has not it led to any increase in business. Dean Jackson Okay. Sean Caldwell So and and that's why that's why I started looking into to your Gogo agent program because -- Uh-huh. Looking to do something that's gonna be different. Dean Jackson Right. I hear you. So I'm interested in if we were to take And is it pretty consistent, like, just five hundred a month across the board, plus or minus, or is any is there a particular time of year that's that's Sean Caldwell No. But no. If you count yeah. So each county, you know, they have their own schedules for how they wanna move forward with cases. So it's really sort of based on each county. Dean Jackson So what happened with these people this is what I'm curious about. If we were to go back to December of two thousand nineteen, we'll go back you know, we're in January twenty-one now. So we're to go back to, like, the or even the class of January. Of two thousand and twenty. What what's happened with those five hundred? People who you would have shown up on the list in January last year. What sort of, you know, happened to them? Sean Caldwell Yeah. So the event that typically takes place is some loss of income that could have been that you know, they were tired and they're on, you know, like I mentioned, fixed income. So you know, what they once were able to afford. They're no longer able to afford. It may have been a situation where a spouse was responsible for paying a certain number or say certain percentage of the bills. And because that spouse is passed away. They no longer have that. Mhmm. I've had folks call who you know, they had to take care of a an ill relative and that put them out of work. And so, you know, they've had a tough time sort of been able to manage their financial responsibility. So it's usually someone being becoming ill job loss. Dean Jackson Yeah. Yeah. No. I understand that. I was asking -- Okay. -- what's happened to those five hundred homes in about twelve months since they showed up on that list. But I appreciate you telling me how they got on. Okay. Sean Caldwell That's good. Dean Jackson But what I'm asking is in if it's been if it's five hundred a month, then, right, in January of last year, one year ago, there were five hundred people that showed up on that list for the first time. And what I'm curious about is what happened with those five hundred people between men and now. How many of them sold the house? How many of them rallied and, you know, saved it or whatever would be the outcome -- Sure. -- for those five different people. Sean Caldwell Okay. So -- Yeah. -- was able to get data from an attorney that deals and foreclosures. And what they said is that they told us that about thirty percent of those people that are on that list will end up having their property foreclosed on so that the option. The remaining seventy percent we'll do usually one of three things. They'll borrow the money from a family member or a friend and keep the house. They'll get a loan from a bank or something like that. They'll sell it. Or they'll file for bankruptcy. Mhmm. Dean Jackson And how many of them would sell the house? Do you That Sean Caldwell part that part I don't know. We haven't tracked it that far out It do all Dean Jackson are you to do for you to see you've got access to the MLS. Yes. Right? So it'd be interesting for you to track the that list of people, those addresses, versus the sale records for two thousand and twenty and see how many of them have actually sold. In the twelve months. And when to give you a sense of what the timing is between when they show up on the list, and when something happens. K. Because that to give you a good sense of how to intervene sort of thing. Have you thought of partnering with a reverse mortgage company in terms of the partnering for the marketing stuff because they're either gonna do one of the two things. Right? Like, they're either gonna that could be a solution for people. Do you think some of them go down that path? Sean Caldwell I'm certain that there's a percentage of them that do. I've just not ever, you know, had a conversation with them. But I've I've heard about people looking in a reverse mortgage. So I'm sure there's an opportunity to collaborate there. Dean Jackson Right. Because these people they've got equity and they've got they need to do something. Right? And they're they old enough to qualify. And it's nonqualify. I mean, the only thing they need is age to qualify. Age and equity is really all that stuff. That matters, I guess. But I suppose they've gotta be able to pay the taxes. But that could be an interesting you know, way to do some joint marketing there. Right? Because that's why I'm curious about what the other what possible outcomes are so that you can see you know, kind of filter people into the things. If they're going to be foreclosed, that means that none of the guys like you would have got those properties. Is that right? Or would you buy it in foreclosure? Your goal is to buy it before Sean Caldwell for Dean Jackson free foreclosure. Yeah. Sean Caldwell Yes. Yeah. So if we if we don't if they don't sell to us before the auction, then, you know, then yeah. There's guys that will buy at the auction. Dean Jackson Yeah. Sean Caldwell But we, you know, we like I said, just having done it enough times, you know, most of these people, this is this is their retirement. This is the next day. This is all that they have. So we tried to you know you know, create an opportunity for them to get a benefit from that equity before they lose it at the auction and get nothing. Dean Jackson Right. Right. And so is that the because they're not gonna get anything at the auction. What kind of a price discount? Are you buying the properties? What are you finding? Sean Caldwell Yes. So we'll typically you know, if we buy it too to keep it, we'll typically buy I mean, we can buy up to a hundred and five percent of the value if we're gonna hold it and own or finance it. Mhmm. If we wanna just flip it to another investor. Usually, we're gonna be somewhere around fifty sixty five cents on the dollar. Dean Jackson Uh-huh. And Sean Caldwell And so that's those are the sort of the metrics that we look at -- Mhmm. Dean Jackson -- Sean Caldwell and then on what strategy that we're gonna use. Dean Jackson Mhmm. And most of the time, I mean, if they're if you're gonna pay a hundred and five percent or pay marketing value, it's pretty much a property that is in good shape and is ready. Sean Caldwell Yes. Dean Jackson Ready thing? Yeah. Mhmm. Okay. So that's great. Now, so I wonder what one of the things that's kind of a an opportunity, I think, is to think about what's going on in their minds. Right? Like, if you think about if you take the position of someone who's going through this right now. They're getting first of all, before they got it's been nothing but bad news for a long time, right, to get to this point. Because how long have they been in arrears Sean Caldwell years. Dean Jackson Before they get to the point that they officially on the list or whatever that you know, they escalate to that level. Sean Caldwell Yeah. It'll have been a couple of years. Those three years. Dean Jackson Right. So so there's been nothing but if it's, you know, government tax stuff, we're not gonna call them, but there's gonna be nothing but bad news in the mailbox. For two years. Right? Notice. Final notice. This is urgent importance. Right? This is your final warning. Following that to us. So they're used to getting that bad news, and they've probably built a calus on their soul from being the negative assault of all the stuff. Right? They're, you know, adrenaline resistant on that basis. And so here now when it switches, now they're on the list and all of a sudden that unleashes this flood of, you know, lettuce by your by your house, there's. Right? Mhmm. Sell to me. Like, what what's the reasoning? What would be the most common letter if we were to take the letter? Sean Caldwell Yeah. Yeah. So the most common letter that an investor would send to a homeowner would be, you know, we pay cash. We close quickly. We buy as-is no real estate commissions. You know, you know, there's usually some Top dollar. Dean Jackson We pay top dollar. Sean Caldwell Yeah. Yeah. You know. Mhmm. And usually there's, you know, there's the use of certain colors and certain language to -- Mhmm. Dean Jackson -- Sean Caldwell to, I guess, to get them to wanna take action immediately. Dean Jackson Right. Sean Caldwell So there's usually some kind of limited time offer or Dean Jackson Call today. Yeah. Oh, we're trying to reach you or hand written or I wanna buy your house or they're -- Yeah. -- doing all of that stuff. And are they getting text numbers and stuff too? Or Sean Caldwell Yes. Yes. They're doing it's the real estate business, it it's changed so much. And -- Yeah. Dean Jackson -- Sean Caldwell because there's so much money that's made, there are people that see this as a business opportunity. So there's all kind of service providers offering text messaging, voice conferencing, all that -- Yeah. Dean Jackson -- Sean Caldwell tracing, door knocking, social media stuff. I mean, you name it. Dean Jackson Yeah. Yeah. Yeah. So I wonder, you know, if you think about the we had a lot of success when in kind of the first refinance, you know, buzz. When interest rates are going down, down, down, maybe just ten, twelve years ago. When the interest rate everybody was refinanced, refinanced, refinanced. Right? Everybody's screaming. Rates have never been lower now at the time. Refinance, no closing costs, you know, save money, all of that stuff. Everybody getting that message, they didn't really know what the whether it made sense for them. Right? And we did a we put together a report called how to know when it makes sense to refinance. And we started offering that as a way that's really a you know, an education kind of thing for people. Because now they're not you're not saying you know, you're not trying to convince people to refinance. You're offering them a guide to know if it makes sense. Right. And so I wonder in this situation here is do people really know what they're options are, you know? Sean Caldwell No. No. No. They don't. Typically, they'll they'll say I know I'm in a rough situation. Yeah. I wanna keep my house Yeah. But I don't know what to do about it. I don't know how to how to solve this problem. Dean Jackson Right. And it's kind of an interesting like, if that's where they're coming from, wouldn't it be an interesting situation to approach it that way. Like, if the five hundred people, they're you're mailing out saying, let me buy your house. And you're getting half a percent, you mean, two or three of them because you're reaching out to them about your selfish desire. Right? That's what you're you're taking your position on it. Right? And even though you're catching it in a way that's making it seem like it's an advantage for them, that if they do wanna sell, that you are, you know, go pay cash and you close quickly and you, you know, all of that stuff. But their if their real desire is to stay, what would be some of the paths that you know, like, if you're thinking about how would you be able to like, if you partnered with a reverse mortgage company, even just as a joint venture from the marketing standpoint. That you're going into those things that if they're at least if they feel like the homeowners, that there's a chance that they might be able to keep their house this way. They might be willing to engage in the dialogue. Right? Which is really more important. And if there, then figure out that that's not going to work that you've already started a relationship with them and just say, well, we could just buy your house. You know? Now that that's really I think when you think about it, that way of starting down the path that they really that they want to go on. Like, imagine that your depends on your approach to it or you come from whether you look at it as you look at them keeping the house as your competition or whether you look at it as your opportunity to build relationship with them. Sean Caldwell I get what you're what you're saying. Dean Jackson Like, is that when you say that immediately, like, is your thought though that, well, I don't wanna make it easy for them to keep the house because then that's I'm not gonna be able to buy it. Sean Caldwell Well, no. No. And again, it's because, you know, we just we talked to so many of them that I know that that their ability to come up with the money is when to not. Dean Jackson Right. Sean Caldwell You know, if you're sixty five years old, you're retired, you're living on a fixed income, we got core credit, where would the money come from? Right? And so I know that the chances of it happening are slim to none. Right. So so, yeah, I I I understand, you know, your thought process behind that to sort of Dean Jackson -- Mhmm. -- Sean Caldwell sort of have that be the sort of the beginning of the building of the relationships. Dean Jackson Yes. Is leading to where they are, which is keep your house. Right? So I'll I'll tell you, like, I'll share something with you years ago. I wrote a book with a marriage counselor. He I met this guy in Texas who'd been doing nothing but saving marriages for forty five years when I met him at me at seventy six. And we wrote a book called stop your divorce. And if for somebody because in most divorces, one person doesn't want it. Most of the time, it's somebody you know, in a lot of cases, it's a mutual that, hey, well, let's just go our separate ways kinda thing. But in many cases, it's one person wants the divorce and the other one doesn't. And that person is billing and wants to do everything they can to keep the merits, to stop the divorce to win them back. Right? Now the the words when you see that stop your divorce, are really attractive to somebody in that situation. And The thing about it is that what Homer did was counseling with people. And the thing that was the magic of it was everybody was completely happy at the end because that's ultimately, what they really want is they don't he gets them to see that it's not that they wanna stop the doors. They wanna be happy. First of all. Right? And so in order to stop the divorce, in many cases, which they were able to, you have to get to a point where you don't need the divorce. You mean, you don't need it to work out. Right? And most of the time, people are frantic and addicted to the other person. But then if they can get to a point where they don't need them, to come back, but they would prefer them to come back. That's the position where the other person now feels safe enough or in the you know, that they can work on the relationship. But when the person who's being left is pursuing and chasing, and trying to convince the other person, you know, don't leave me. I'm I'll change. I promise I'll change I can do better ideas. What about the kids? Come on. Think about the kids. Think about our family. All of those things trying to convince them that they should do something other than what they wanna do, which is to leave right now. And what Homer suggested to people is he would explore that first to get rid of that, you know, neediness for it and then be in a position to make a rational decision. Because often when they get to that point, then they rationally realize that that person's an asshole. That's not the person for me. Right? And there's plenty of people that would be much better for me, so they're happy. But they weren't ready to hear that message early on. Right? That's not the message that they're really looking for right now. And so I think the same thing could apply here that if you were somehow keeping the message of keep your house and helping to educate someone on all the options that they could have to keep their house. And then when they realize none of those options are viable, that there you are as the option for getting rid of the house, getting rid of the problem. Sean Caldwell Gotcha. Dean Jackson Okay. Like, is anybody is anybody approaching them with a message of keep your house? Sean Caldwell No. No. No. And we and to your point, I've actually put together it's a it's just two pager. Dean Jackson Mhmm. Sean Caldwell But it actually goes into detail about the different ways that a homeowner might be able to keep their home. And Dean Jackson -- Yes. Sean Caldwell And so we go through, you know, one of the options being to get a loan, bankruptcy, you know, appealing their tax value. Their -- Yeah. -- different counties have different deferment programs where you know Like, when people are Dean Jackson mhmm. When people are act looking for options, like, I might take an approach of this of putting together that guide or putting together information that would be the twenty twenty one North Carolina foreclosure rights guide or something like that. Right? That is showing to people what they can and can't do our tax sale rights or guidelines? Or yeah. You see what I'm saying? That it's like I'm sorry. I just I need to get this I need to look for a loophole here kind of thing. Right? That's we need to be saved by a technicality. It says right here that you can't You know what I'm saying? Sean Caldwell Yeah. Yeah. Dean Jackson So people know their rights or know their things. In that way, you say that's why you can you know, if you or your spouse are have received a notice of tax deficiency or a foreclosure. Notice read this, you know. Almost like it's a you're an advocate for them. Right. You're yeah, you're sending a message as an advocate for them. Because it what we're looking for out of those five hundred people, you've got to find five star prospects. Right? And so when I look at it that I'm looking for five star prospects who are First of all, willing to engage in the dialogue. And number two, they're friendly and cooperative. And number three, they know what they want. And you know what they want, and they're it's realistic, what they want. Right? Then number four, that they're ready to get it, and number five that they'd like us to help. And so the approach that all these letter centers are taking is starting at the bottom with the prescription. Let me buy your house. Sell me your house. No. Sell me your house. But we pay top dollar. We do too. I mean, they're all you could switch out the letterheads and just put the content of the letters, and it wouldn't make any difference to anybody, they're all saying the same thing. Right? Sean Caldwell Yep. Dean Jackson And it just feels to me, like, if you could get fifty of them to engage that, that would be a better outcome. Right? Sean Caldwell Yes. Yeah. You know, it's funny you bring that up. I was I was actually What's it? Nestle Balioma? I I I mean, Nestle Balioma. Look. Right? Yeah. Yeah. And looked at their model as far as what they do. And they do a lot of the attorneys will offer up a guide, and it's all the in and out about it. And -- Yeah. and then at the end, it's, you know, you know, if if you've got this situation here are the things you need to do and here's what you need to pick out for. Yeah. And that that it's fun. That's actually what I was working on. It's So you just you just confirmed that I that I'm moving in the right direction because it's actually something I've been thinking about doing and I actually started putting it together. Dean Jackson Well, good. Wow. So you're on your way. If you can make it seem like it's a, you know, an a neutral information objective source of information. Sean Caldwell Yeah. Yeah. There's no really though. Mhmm. Yeah. There's no there's it's very little selling in there. But it's -- Right. like, I think we put, like, in the beginning, just, you know, what is tax foreclosure you know, what are, you know, what are the what's the timeline? What are your rights? You know? Mhmm. So stuff like that, I mean. And then at the end, I think that's kinda where I was tripped up. It's like, well, how do you like, how do you hire a ball on this and, you know, move to the next, you know, the next conversation. Dean Jackson Well, it's much easier to keep a conversation going when you've engaged with someone, when you have their attention. It's much easier to shift a conversation somewhere once you've started it. Harder to start it. You know? That's why when you start somebody going down that path, of keeping the house or the options for exploring those options. You have their attention because that's what their attention is pursuing right now. Sean Caldwell Okay. So I guess, just from a, I guess, like, it's just a mechanical standpoint. So let's say we put together, I put together a report a twenty twenty one North Carolina foreclosure Drive. And -- Mhmm In that you know, make it, as you say, neutral and just provide a lot of information that that they would be interested in knowing. Dean Jackson Yep. So they have their state and federal government information that's available, that's copyright free that, you know, is freedom of information that you could use and distribute. Sean Caldwell Right. So let's say if we once we let's so let's say we set up a landing page and let's say, sort of follow the Gogo agent model and put together a postcard. Dean Jackson Yep. Sean Caldwell With that report as the lead, the lead, the generator -- Yeah. they can call in or they can request it through the landing page. How would you continue that conversation on after they have requested that report. Dean Jackson Yep. So that then you wanna engage with someone. Right? So once somebody raises their and then the next thing that you're gonna want is to like, if I the mechanism that I would use when you've got their physical address. So when they when you mail the postcard, I would send them to a landing page where they can fill out their information to get the the guide, which would include their email address. Which you might not have in this record. Right? So now you respond then to them. Now you can, you know, engage in a dialogue by email. What Sean Caldwell what I guess that's where I'm where I'm going. This is Dean Jackson -- Yeah. -- Sean Caldwell what like, how would I educate what would I educate them on and, I guess, try to motivate them on? Because would I would it be a situation where you didn't you know, you'd say, you know, continue to sort of talk through all the particular about all the different options that are available to them? Or Dean Jackson Yeah. Exactly. That's the thing, you know, is that if but if you ask them a question. Like, what I would do is to think is immediately when they respond. You can, you know, send them the guide. And along with the guide, you can send them you know, the option also of, you know, here are some options for you. If you wanna do this, here's a government agency that you could talk to. If you wanna explore a reverse mortgage, here's somebody that you could talk to. If you wanna just sell your house, we could buy it. We could sell it. We could buy it within twenty-four hours. Would you just presenting it as an option? Sean Caldwell Right. Dean Jackson Now it seems like what would that up? What would that look like? How much would you know, then you're saying to people, it gives you a we give you a pinpoint price analysis. We'll give you tell you exactly what we would buy your house for. Sean Caldwell K. And just and just kind of and mimicking the goggle agent. You've got three different a three different Yeah. Dean Jackson Whenever you're ready. Yeah. Whenever you're ready, there's three ways we can help you. Sean Caldwell Okay. Okay. Dean Jackson I might look at putting all that information in the guide into an information, and they do, like, a Zoom webinar, you know, where you could bring a foreclosure attorney and a reverse mortgage specialist. And you all on there to kind of educate people. You know? They may wanna take their chances and put their house on the market traditionally, you know? Sean Caldwell Right. Dean Jackson That's an option. Sean Caldwell That right. And that was again, that's what sort of interest me in the Gogo agent -- Yeah. Sean Caldwell program was because I said, I think it, like, Well, if somebody's in this situation and I and, you know, obviously, that's probably not the conversation they're having right now. But my thinking was, well, if they're looking to if they're in a tax foreclosure, and they're thinking about selling. You know, maybe I you know, maybe the poke maybe they're finding out what their houses worth would you know, would work. Right. From what you're saying, it sounds like perhaps approaching it from a different angle and sort of focusing in on the different way that they might be able to keep their house might be a better way to go, Dean Jackson especially to get the conversation going. Sean Caldwell Right. Right. Okay. Dean Jackson Right? Because they're gonna that's what they want. They wanna pursue that, and it'd be into your advance to be and make you feel good to be helpful if in case -- Right. -- they can save it. Sean Caldwell Sure. Okay. So in that, like, in the follow-up, would you take that time to sort of discuss, I guess, more in-depth -- Okay. some of the different options that they have to keep the house? Or would you talk about just, like Dean Jackson I would. I could yeah. We could still cover Sean Caldwell that overall. Dean Jackson Talk about the well, you talk about all the logistics, the how it happens, what the exactly what the options are. But then you then you're transitioning now into advice or strategy or, you know, an approach to figure out what they're going to do, you know? Sean Caldwell Okay. Dean Jackson Okay. Yeah. And I mean, if you said if somebody asked the thing was if somebody downloaded the guide, then you send them the initial message that here's where you can download the guide and here's some other videos on this and whenever you're ready, here's three ways I can help you. And then the next morning, send a quick message to them, like a personal message, you know, to them saying, you know, hey, Sean, are you gonna be selling your house or are you hoping to keep it? Just something that's short, personal, and expecting a reply, you know. And that might not be the right words, but something like that. Sean Caldwell Yeah. Okay. Okay. Dean Jackson And it may be, you know, but that's the thing is you're ultimately a sorting question, you know. Yeah. Is your house for sale now, or are you hoping to keep it? Sean Caldwell Okay. Dean Jackson Or are you going to be staying? Or once, you know, you start thinking playing around with what those options are? Sean Caldwell K. Dean Jackson And I think that might be a good way to like, I would expect you would get more than half a percent response to something like that too. Sean Caldwell Yes. I do. Dean Jackson Just because it's so different from what they're used to getting. You know? Sean Caldwell Okay. Dean Jackson It's almost like you're on their path. That's oh, what's this as an option? And it's so different than what everybody else is saying to them too. Sean Caldwell Yes. It is. K. Okay. Well, it sounds like I've got some work to do. Dean Jackson Yeah. What I would also be interested in for you. Is to take the five hundred from January of last year and do a little analysis and see how many sold in foreclosure, how many sold on their own, how many stayed, you know, what happened? Sean Caldwell Okay. Dean Jackson Yeah. Sean Caldwell Here we go. And Dean Jackson maybe you don't need to take all five hundred, but you take a sample of a hundred. Sean Caldwell I I get you. Dean Jackson Yeah. Just to get a sense of what the reality is, you know. And if they haven't, so that may make sense to reach out, back out to the ones from last year. Sean Caldwell Yes. Yeah. That it would be. Because, you know, like I said, these these are these people have lived in the home, out of them raised their children, and it it's you know, they're connected to the neighborhood. Yeah. They they wanna stay there. Yeah. They just don't know that they're not prepared to do what it takes to stay there. They just they're not there yet. They haven't come to that realization yet. Right. So I like it. I like I like entering their that conversation that they're having which is I wanna keep the house. How do I go about doing that? Right. I'm opposed to being about selling it. So we'll make our adjustments to our marketing. Excited to see how it all how it all turns out for us. Dean Jackson Right. Awesome. Well, I would like to see I'm gonna be interested to see how it all plays out because you may have something that'll be a new approach for your industry there, you know? Sean Caldwell I I I do. I believe that it would be because, as I mentioned, just the amount of money that is made in real estate investing. If there's something new, something different that's working better than what everybody else is doing. Yeah. It it it'll catch fire. But yeah. So I'm I'm excited to see how it all works out and we'll let you know, you know, how how how it goes. Dean Jackson Awesome. Well, I've had fun. This has been a good conversation with your very thoughtful guy. I think this is I love that you're gonna played out. So we'll be connected in Go Go agent. We can, you know, connect in the forum and on our calls there. So I wanna see what's happening as you're doing it, and we'll be able to work it all out. Sean Caldwell That sounds like planned. Thank you, Dean. Dean Jackson Awesome. Thanks. I'll talk to you soon. Sean Caldwell Alright. Bye. Bye.
Today on the Listing Agent Lifestyle Podcast, we're speaking with Dean Vest, a real estate agent in Farmington Hills, Michigan, about the strategies and techniques he's using to generate leads and become the go-to listing agent in the area. We dive deep into helping him pick one area to dominate first and look at turnover rates, price ranges, and potential commissions before discussing how a weekly ranch report can establish his reputation as the local expert. This is a great episode to help you think about becoming the go-to expert and how connecting and collaborating with other professionals can skyrocket your success as a real estate agent.
Today on the Listing Agent Lifestyle Podcast, were speaking with Usama Anber, a real estate agent based in the Upper West Side of Manhattan. We discuss how he's taken advantage of the real estate deals in Manhattan in the last few years against the trend of people fleeing the city. We explore approaching real estate as a marketing-centric career instead of a direct sales one. Diving into the complexities of the market, discussing the various property types and opportunities available, and providing insights into how a real estate agent can differentiate and dominate the market by understanding these key factors. Lastly, we touch on the power of utilizing our GoGo Agent tool in a real estate marketing plan. We cover topics such as postcards, landing pages, newsletters, and paid ads to reach potential buyers and build a community of like-minded individuals. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking to Mike Rosenblüm, a successful real estate agent and part of a family-owned real estate company in Huntsville, Alabama, about building a thriving real estate business and the importance of cultivating relationships with clients. This is a great conversation about how consistent effort helped him win new business in just a few short months and the benefits of utilizing the World's Most Interesting Postcard to generate referrals and stay top of mind with your top 150 relationships. He really is following the Listing Agent playbook by maximizing open house opportunities, finding buyers through social media and QR codes, and using Facebook and Instagram ads to target specific categories of buyers, as well as using Google Map layers to track postcard campaign responses. There is a lot to take away here, but the good news is we have the tools to replicate Mike's success. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we are talking with Michel Brossmer, realtor and long-time friend from Colorado. Michele is one of our longest-running clients, and we talk about her history and how she rode the wave of people getting homes online and figured out how to generate leads when everyone was just using the phone for marketing. We talked about her 60-year vision board and how she's adapting to utilize the five business elements of getting listings, multiplying your listings, getting referrals, finding buyers, converting leads, and then tying it all together with the lifestyle elements of daily joy, abundant time, and financial peace. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking to Steve Clark from Seattle, Washington, where he has a unique approach to real estate. He focuses on properties that have been "up zoned" or rezoned to allow for more density and where there is an opportunity to transform them into multi-unit apartment buildings. So today, we talked about identifying the visible prospects, invisible prospects and sellers and starting to build a relationship with them, where ever they are in their buying or selling journey. This is a great conversation about getting people to know you, become aware of how you can help, and how that's a big win in establishing rapport before you ask them to take the next step. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, I'm answering a question I've been asked a lot recently; "what are the most impactful books you've read to fast-track my marketing career?" So today, I'm running through my top 10. The books I return to time and time again, and the ones that have shaped the way I think about marketing and have influenced the programs I've developed. As you're thinking about your business and marketing, taking inspiration from others and applying them to your situation is the fastest way of progressing. There are some great lessons here, and I'm excited to share what I took from them. Be on the lookout too for a genuine surprise. Neatly folded in one of the books is an original ad response I received over 20 years ago. So as an unexpected bonus, we can break down one of my first ads! I can't wait to hear the lesson you take from these books. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Kristin Meyer about the Listing Agent Lifestyle elements that can best amplify her business. Mom of four, and an entrepreneur at heart, Kristin has run a number of at-home businesses but has always wanted to become a realtor. Choosing to get her license late in 2019, she's now up and running after a pandemic pause. We discussed the eight Listing Lifestyle Elements and how to apply them in the optimal build order, and this is a great episode in you're looking for the fastest result with the biggest impact and the least effort right up front. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle show, we're talking with Jim Moore from Chicago. Jim's been in real estate for 14 years. He started by buying a RE/MAX franchise in Chicago with a huge team all over the country, doing great numbers, but the other Listing Agent Lifestyle elements were missing. He realized it was taking a lot of work to keep his numbers within the same range, but he hadn't implemented a system to make the most of all that effort. Jim's part of our Listing Lifestyle Academy, and we dive into the steps he's now putting in place to maximize his results and achieve all elements of the Listing Lifestyle. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle show, we're talking with Dennis Isip from Spokane, Washington. Dennis has been in real estate for about 30 years. He started by co-investing in a joint property while still living in an apartment in Los Angeles and moved into becoming an agent when he saw a gap in the market. A student of marketing, Dennis started to notice opportunities in out-marketing his competition, especially around using video. Dennis is part of our Listing Agent Lifestyle Academy, and I've got to know him quite well over the last few months. Today's conversation is a great opportunity to dive deeper into the success he's had and how the Listing Agent framework amplifies what he does. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
The beginning of the year is a great opportunity to take stock of where we are and make a plan for the next 12 months. Today I want to share what I would do if we sat down one-on-one to plan your year ahead. Take all the elements of the Listing Agent Lifestyle, look for the optimum build order, and really evaluate where the big opportunity is for you to build on what you've already done. So take a listen and know you're not starting from zero, but you are starting from now, and what you do now is going to determine where you're going to be 12 months from now. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we're talking with Tyler Piciullo from Coral Springs, right here in Florida. He's been in real estate for six years, and in that time, he's been pretty successful at doing the hard work of making calls and setting appointments. He's at the point of wanting to change now, and rather than dialing out, set up systems so people call him. Tyler's been part of our Listing Agent Academy group for the past few weeks, and it's been great to see his approach change and take some of the work he's been doing and focus that on building a more scaleable plan. This was a great call, looking a bit deeper at what he's doing to find even more opportunities. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we're talking with Arash Namayandeh, the future Townhouse King of Toronto! Arash works with The Agency in Toronto, a pretty high-end brokerage. He's been in real estate for almost a decade, he's had great success working with investors, and he's taking all that experience to develop a listing agent lifestyle approach. He identified a great opportunity to focus on townhomes in Toronto. He started mailing Getting Listing postcards earlier this year; he joined our listing coaching program last month, so today, we got chance to see how that's going and what he's doing to make the most of the program. I love talking with people who are running with the systems to dominate their area. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Nabil Suleiman from Pasadena, California. I've known Nabil for some time, as he has been a member of our Listing Agent Lifestyle Academy, and today we got to hear a bit more of his story. He started as a real estate investor, leading him to get his license. He then worked on some development projects and as a buyer's agent and is now looking to transition into a Listing Agent Lifestyle. He's doing the work already and has identified area's for the Getting Listings program, so I'm excited to talk through some of the strategy and implementation steps to help him accelerate the work he's already doing. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Jeff and I are following up on the idea we had in the last episode of targeting lakefront homeowners. With a single target market selected, we picked the top end of the market, created a guide to Winter Haven lakefront house prices and started running Facebook ads. In less than two weeks of starting the process, we have a list of 88 people looking for or owning a lakefront home in Winter Haven. Now we're making a plan to follow up with these people to see who are the 5-start prospects within this list and ways we can engage and be ready to help out. This was a great episode with real-time insights into dominating this market. The video is up right now at ListingAgentLifestyle.com/170 Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle, we're talking with Dillon Fraser from Guelph, Ontario. Dillion and I have known each other for about a year and a half, ever since he became a member of our GoGoAgent community. He's been an agent for just over three years, and in that time, he has grown from focusing on one neighborhood with about 2000 homes to 4 with about 9000 homes in total. Today we're following up on his success in dominating these areas and diving deeper into the opportunities he has to stay in touch with people and build an asset in the relationships he can develop across those 9000 homes. Don't forget to check out the show notes to watch the video. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle, we're talking with someone you might recognize if you've listened for some time. Tony Kalsi from Toronto. Every year we check in, and this September marked the nine-year anniversary of a case study we've been doing all about Getting Listings, and I can't wait to share the story with you because in that time he's gone from zero to almost $3 million in commission from this work. We'll break down everything he did, the progression, how it all happened, and I hope this is the most inspiring thing you watch today. Getting Listings really is the key to living the Listing Agent Lifestyle. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle, we're talking with Jeffrey T Jones from right here in Winter Haven. We met at a local coffee shop and got talking. He's a relatively new agent, and I thought it would be a great opportunity to work with someone here in town to help them build a Listing Agent Lifestyle. So, you'll hear about those beginnings here as well as the things we're doing to help Jeffrey dominate a local category. This is a great episode and foundation for the work we'll share over the coming months. Don't forget you can watch the video too at ListingAgentLifestyle.com/167 Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with LJ Lewis walking through, step by step, the things I would deploy right now to go to a six figure business in the next six months. It's great to be able to layout all the elements of a listing-centric business, and there is a lot you can take from it. Links: GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with Craig Wallace from Long Beach, California, and what a great conversation we had! Craig has been focused for the last few months on implementing all the things that we talked about in the Listing Agent Lifestyle He's an active member of our GoGo community and has been running our getting listings program. The great news... he's got two listings for the work he's done, one of which he was able to double end. He's got lots of opportunity and we talked about many of the strategies he can implement right now as he's building on the foundation he's already laying. I think you're really going to get a lot of action items out of this episode. Links: GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here. We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle. He's already well underway and has been implementing the things we talk about here for about three months now. It's really exciting to hear his enthusiasm, his experiences so far, and what's been happening as he's takes the information from the podcast and the forums in GoGoAgent.com to build his business. I think we're gonna see big things from Chad and there's a lot for you to get from this episode, especially if you're in that same situation. Links: GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article. I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address. I used a very simple sequence to engage with people who requested a copy of the Email Mastery book. After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works. What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine. There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business. Show Links:Show TranscriptProfitActivatorScore.com Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...
Today on the Listing Agent Lifestyle podcast we're talking with Daniel Inman from up in the coastal areas of Virginia. Daniel's a newer real estate agent. He served in the military, then trained as an engineer, but realized he didn't want to go down that corporate route and wanted to do something more entrepreneurial, so he chose real estate as his vehicle. It's been really interesting to watch his development and see everything unfold here as he's establishing all the tools, habits, and systems to create a Listing Agent Lifestyle approach to building his business. We got to talk about all five of the business elements of the Listing Agent Lifestyle, and the lifestyle elements of daily joy, abundant time, and financial peace. I appreciate Daniel's transparency about his thinking process and about how he's going about it, and I think most people will be able to see themselves somewhere in this situation. If that is you, and you're in a situation where, like me and Daniel, you just find the thought of a business that requires you to chase people and manually prospect every day, to be soul crushing, then you're in the right place. I wrote the whole Listing Agent Lifestyle book for you. Once I discovered how marketing could create a systemic approach to a business, a relationship based approach, the whole world opened up and it changed everything. So, enjoy this episode. There is a lot to take away in this one. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish. I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today. He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want. It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way. We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections' to try and take from you. As a realtor, building solid connections is the most important thing we can do, and the one thing that can't be replicated by Ai, so don't forget to head to WhatsInItForThem.com to find the book. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business. He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?' We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy. I think you're going to enjoy this episode. There are lots of actionable steps. PS: If you'd like to get all the tools to become a Market Maker... just go to GoGoAgent.com and start a free trial. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast I want to share a session from the GoGoAcademy we held in Toronto. We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan and Sally Hogshead join us, and it's Dan's session you're going to listen to today. Dan has a wonderful way of reframing procrastination as a super-power, and we've been having a great conversation about it for almost two years over on the Joy of Procrastination podcast. I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... This is all part of our Listing Agent Lifestyle, the experience of abundant time, and we had a really great conversation with some great feedback from some of the realtors in the audience. So don't procrastinate, and enjoy this episode. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with Monsieur Henri Cousineau, from Montreal, where he's a real estate broker focused on leasing office space. He's been a realtor for a very long time and online since 2000! and we talked about the evolution during that time. We focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is getting people to leave their name and their email address once they come to his site. This is the code to crack, because from there, he's really got a great business dialed in and has been very successful in helping people once he's able to be in contact with them. This is a really good episode with a lot of transferable takeaways. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
On the Listing Agent Lifestyle podcast today we're talking with Jeffrey Higgins from Beverly Hills, Michigan, where he started as a commercial real estate agent, but is now focused on the residential side. He's just getting started in an area and running his Getting Listings program to establish himself in a new, targetted neighborhood. We talked a lot about this whole idea of selecting an area. How to choose the area, and how to parlay your beginning into something that can grow with the profits you make from the early transactions. This is a great conversations, and we talked a little about the psychology of why the offers we make in the Getting Listings program are so responsive. Jeffrey is an idea guy just like me, and he likes to take something that's supposed to be a turnkey solution, and use that as a jumping off point for even bigger results and we can use his story to talk about how we all work through the beginning stages of getting established, before looking at Finding Buyers for the listings you're going to get as a result of the Getting Listings program. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
On the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"! Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's off to a good start. We talked about how to establish his Getting Listings program, plan his listing multipliers and we focused on orchestrating referrals from his top 150. He's a guy who understands, as a businessman, he has to prepare for the growth of his business and he can't be the one cog that is running the whole show. So establishing the proper support, the proper help, and the systems that are going to help with his growth. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, I want to share a special conversation I recorded with Daymond John from Shark Tank. Daymond is a great advocate for using your brain, your ingenuity, your creativity over money and Joe Polish and I had a great conversation with Daymond on our I Love Marketing podcast. He's one of these guys who really looks at the power of broke as a superpower, and I love that framing of it. One of the questions people always ask me is, 'What do you do if you don't have a lot of money to spend on postcards or direct mail campaigns or buying leads? How do you get started?' and I think there's a lot of great insight into that in this conversation with Daymond. I think really fits with what we're talking about on our Listing Agent Lifestyle journey here. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Looking for opportunities to be a Market Maker is one of the last remaining secrets to real estate. As the information becomes more available, the difference you can make is in your connections, and your ability to link buyers and sellers. On today's Listing Agent Lifestyle podcast we're talking with Nate Brill from Surprise, Arizona. Nate works in an area called Surprise Farms and we had a great conversation about Getting Listings in Surprise Farm and also about Finding Buyers so he can be a Market Maker in that area. I really enjoy these kinds of conversations because we get to talk about the longevity of these campaigns and the most important thing; which is being able to connect people with what they really want. Buyers for their home. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Wendy Bell from Ottawa, Canada, where she's a broker of a 160 agent Keller Williams office and has her personal production business that she works with her sister. So that gives a neat opportunity to talk about both scales. We had a great conversation about the Listing Agent Lifestyle elements, including the top 150 she has with her sister. We then calculated her 'Return on Relationships' and discussed how we can increase that number. It's a great call looking at the philosophically different approach to Getting Listings, and what I really see as the last information advantage we have as real estate agents and the opportunity available for us. We covered a lot of ground here, and I think you'll get a lot out of it. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
It's easy to underestimate long term results, and how your experience of a program improves your returns as you become better able to automate or systematize steps along the way. Today on the Listing Agent Lifestyle Podcast we're talking with Penny Alper from New York state. Penny has been in our world since the very beginning. I mean, I've known her as long as we've been working with real estate agents, all the way back to meeting her at a Main Event with Joe Stump, back in early 90's! She's an enthusiastic executor and one of the things she's really been focused on is implementing the Getting Listings program. She's gone through a lot of starts and stops over the years and has now got to a consistent level with everything happening on auto pilot, without her having to think about it. We had great conversation about longevity, systemizing and investing in the Listing Agent Lifestyle mindsets. I love talking with Penny and I think you're going to get a lot out of the conversation. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Being ready to commit to your success puts you in a great position. Especially when you find a plan that works. Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle. In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle. I think you're really going to enjoy Chase's energy, and I think we're going to have a lot of great success stories coming from the work he's doing over the next 12 months, 24 months. I hope this episode speaks to you if you're in a similar situation. If you're one or two years in, and are ready to get things to take off. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, I want to share a great conversation I had with Justin Braithwaite. Justin is a newer agent. He's been a real estate agent in New York for the last two or three years, and he came to the real estate business as a way to assist in his real estate investing business to help him buy and flip homes. That mindset of coming into something and thinking about it as a capital investment is an advantage that can really serve him well as he grows and expands his business. Most of the time, people coming into real estate don't think about the work they do to find business as a capital investment providing an ROI, they think about it as an expense, which has a very different feeling. So, we spent a good portion of the time talking about how he can establish himself in an area of the 1,600 homes he would like to focus on. We talked about the ROI of that 'Getting Listings' work. Then we talked about the return on relationships with the top 150 people in his life. The 150 people who know him, like him, and trust him. Like most people, he's not necessarily in contact with those 150 people, so we had a really great scenario-running conversation, looking at the results he could see over the next 12 months if he put those referrals steps in place. There's a lot in this episode, and you're really going to enjoy this conversation. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
When opportunity, ability and enthusiasm meet, exciting things happen! Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Rob Caruso from Vaughan, Ontario, just north of Toronto. I've known Rob for over 12 years now. He'll tell you the story about how we ended up connecting, but it's been great to watch his business grow over that time into the successful company he has today. This was a great call, and I don't think we've had a Listing Agent Lifestyle podcast call with so much opportunity per minute as we did here! Across the board, in his own business, with his after unit, with the 26 agents he has in his brokerage, on his team… Rob understand the program, he's seen the success, and we were able to create a lot of plans for him to execute this year. The best news… Every one of the opportunities we discovered for Rob is something that's an opportunity for you too. I'm excited for you to hear this episode. There is a lot here for you. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Joe Neilson, a brand new real estate agent from Las Vegas. He's just getting started, and we had a great conversation about laying the foundation for a listing-centric business that will allow him to live this Listing Agent Lifestyle. We talked about how he's established his Getting Listings strategy, having sent the first two mailings into the chosen area, so we talked about his next biggest opportunity; laying the foundation for his referral business by establishing himself with the top 100 - 150 people who already know him, like him and trust him. This is really valuable conversation whether you're just getting started in real estate or if you've been a realtor for some time, but you're just getting started with this Listing Agent Lifestyle approach. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today I want to share a conversation I had with Chris Knox, born and raised in northern California's Silicon Valley. He's worked there for many years in a market that's very sophisticated. He has a really great business and today we talked through a couple of big opportunities he has. Right now, 100% of his business comes from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him. We then talked about Getting Listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it's common to have named communities, and how easy it is to pick an area that's very specific. We walked through how he could do that in an area that really doesn't have such easily defined characteristics and I think we came up with a great solution. Two great things to focus on that will help many of you dial in your best opportunities. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto, where she's been a real estate agent for almost a year and with us at GoGoAgent since January. She's been mailing the Getting Listings program in a very specific area, and she's going all-in to get listings in a particular townhouse community. We had a great conversation about the strategy behind that. She's following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple-week sequence at the peak listing time when people are listing their homes. Julie went from a 0% market share in a particular area to generating five of the next 24 listings that came on the market. A 20% market share. We had a great conversation about this will play out and then talked about some strategies Justina can use to generate business now while waiting for the Getting Listing program to kick in. She's making all the right moves, and has the disciplined execution to make it all happen. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up. We're talking about something that could immediately impact your business. Your Listing Multiplier Index. The number of transactions per listing that you end up creating with your marketing. Things like finding a buyer for that listing, finding other buyers who will end up buying other homes from you, getting other listings in that neighborhood, and getting a referral from the seller. There are lots of opportunities to amplify what you do, and you're going to find it very inspirational when we do the math on what happened for Cyndee, going from a Listing Multiplier Index of 1.2, to now being up over 3.3. That's over three transactions per listing in an area where each commission is $15,000 or more. That's real money that makes a big, big difference. All the things I mention here are up on the GoGoAgent blog at gogoagent.com. You'll want to come over and check it out because the resources we share, just in this episode, can make an amazing difference in your business. I'm really looking forward to you listening to this episode. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
What someone sees when they look at a home is only one part of the puzzle, and it's easy to overlook all the other elements that go into their decision. It's good to remember that your knowledge and understanding of a market can establish you as their 'go to' person, helping your clients make decisions that meet all their needs. Today on the Listening Agent Lifestyle podcast, I want to share a conversation I had with William Madison from Portland, Oregon. William has one unique characteristic that's going to make his adventure in real estate a little bit different. He's completely blind. We had a really great conversation about how, in an industry that's very visual, you can capture the essence of the marketing, the insight, and the relationship building, to work around being completely blind and still be a successful real estate agent. We looked at how a listening-centric approach can help leverage his knowledge, and he started a Getting Listings program in a high-end neighborhood of Portland. He has a great attitude and wisdom around the psychology of how people interact. I think he's going to be a big success. So enjoy this conversation. It's a great example of not letting challenges hold you back! Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Yassin Shaar, a real estate impresario who's taking over the rent-to-own world with a very focused market. We spent a lot of our time talking about how he can position himself as a market maker. We know there are people who want to buy homes but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own. That triangulation as a market maker is where the opportunity lies. Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
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