Podcast appearances and mentions of sue rice

Erin Huizenga is a learning experience designer with over 20 years dedicated to empowering people and organizations to grow through human-centered learning strategies and design innovation. As founder and CEO of Desklight, Erin partners with organizations such as The Smithsonian, McGraw Hill, and Techstars to research insights, prototype ideas, and develop breakthrough learning programs.Mentioned on the ShowConnect with Erin Huizenga on LinkedIn: https://www.linkedin.com/in/erinhuizengaLearn More about Desklight: https://desklightlearning.com/Erin's Book, Learning In The Wild: https://a.co/d/0eXFQ55yListen to Sue Rice on People Business and her book Tiny Thunder: https://peoplebusinesspodcast.com/suerice/Humor, Seriously by Jennifer Aaker and Naomi Bagdonas: https://a.co/d/0e3IjXFKMake It Stick by Peter C. Brown, Henry L. Roediger, III, and Mark A. McDaniel: https://a.co/d/0hLcfWv1Timestamps(2:40) - Welcoming Erin(3:08) - What is Desklight and how did it come to be?(9:28) - How do you define "design"?(11:13) - Are you solving specific learning problems or building overarching ones?(15:28) - With so many things to learn, how do you decide where to begin?(18:37) - What makes an employee happy and want to stay in their job?(28:32 ) - How do you help clients decide whether to insource or outsource learning?(32:20) - How do you help presenters be more captivating?(34:34) - Give us 2 or 3 tips on being a more dynamic speaker.(38:59) - Are there subjects that are better taught by someone from outside?(41:21) - What are some of the coolest things you've seen people do outside the norm that had a big impact?(46:58) - How has learning changed since the pandemic?(51:07) - What are the best practices to make virtual learning engaging?(56:11) - What does a sabbatical mean to you and how do you use them?(1:03:06) - Where can people find you?

How can a single relationship transform an entrepreneur's life and propel their business to new heights? In this captivating episode, Ari Meisel, a renowned business coach and productivity expert, shares his incredible journey, revealing how a serendipitous connection catapulted his career and opened doors he never imagined possible. Through his engaging story, Ari emphasizes the power of relationships in shaping an entrepreneur's path to success. He also delves into the challenges faced by business owners and offers invaluable insights on team building, leadership, and systemization. Listeners will walk away inspired and equipped with practical strategies to leverage relationships and optimize their businesses for growth.   [00:01 - 05:00] The Solo Million Ari Meisel discusses the feasibility of reaching a million dollars in revenue solo The transition from solo work to team building post the million-dollar mark The importance of adapting personality traits for team leadership   [05:01 - 10:30] Power of Connections Introduction and background of Ari Meisel The impact of networking and how it led to the podcast interview Shoutouts to influential connections like Joe Polish and Sue Rice   [10:31 - 15:23] Scaling Beyond One Million Ari's insights on business coaching and his productivity system, 'Less Doing.' Challenges entrepreneurs face when scaling from one to ten million dollars The necessity of optimizing, automating, and outsourcing in business growth   [15:24 - 20:16] Transformation Through Relationships Ari's life-changing meeting with Joe Polish and entry into Genius Network The evolution of his career and the subsequent opportunities and relationships formed The influence of personal and professional relationships on business direction   [20:17 - 24:12] Impact and Legacy Ari's reflection on the transformative power of relationships in personal and professional life The role of his family in his success and motivation The concluding thoughts on the importance of relationships in entrepreneurship     Key Quotes:   "The person that grows a company from one hundred to a million dollars is not necessarily the person that's going to be the best at growing it from a million to ten million." - Ari Meisel   "I've learned so much more about myself as a business person in the conversations I get to have with the people I work with." - Ari Meisel   "I firmly believe that as entrepreneurs, relationships are the most valuable asset we possess." - Kevin Thompson     Connect with Ari:   Website: https://www.arimeisel.com                 https://www.lessdoing.com  LinkedIn: https://www.linkedin.com/in/productivity-coach-entrepreneur Facebook: https://www.facebook.com/arimeisel     Honoring: Joe Polish, His wife Anna and Ed the EMT     Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Do you need help to get the most out of your LinkedIn reach without resorting to copy-pasted messages? In this episode, Sue Rice will explore the power of LinkedIn and how to use it effectively to build relationships. Through state-of-the-art technology and strategic thinking, targeting potential customers with personal messages via LinkedIn or other social media networks is possible. Learn about the “Tiny Thunder Formula” for illustrating ideas, values, and processes, and how to create LinkedIn events, personal profile posts, and attraction marketing.   Join us for a conversation that will provide creative strategies and innovative tactics to help you get the most out of LinkedIn! [00:00 - 07:26] Building Organic Reach through LinkedIn[07:27 - 13:56] Hyper-Personalization and State-of-the-Art Technology Can Lead to Incredible Results[13:57 - 20:51] The Benefits of Long-Form Content and Small Group Interactions[20:52 - 33:05] Playing the Long Game: Leveraging AI to Create Unique Content and Manage Anxiety Connect with Sue through LinkedIn.   Quotes: “Play the long game, get the competitive advantage.” - Sue Rice “We are human beings with emotions, and as much as we would like to throw them into that funnel, sometimes the human relationships that we all live and breathe might take a little bit more time to nurture.” - Sue Rice  Let's get connected!You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure! If you liked the show, please LEAVE A 5-Star REVIEW, like, and subscribe through your favorite streaming platform!    

Navigating the intense realm of entrepreneurship often means walking the tightrope between ambition and staying true to oneself. Have you ever wondered how to balance the relentless drive for success with the very essence of who you are?   In today's episode, our guest Sue Rice discusses the challenges of entrepreneurship and balancing personal relationships. Sue shares a personal story of prioritizing family over business during a kitchen flood, highlighting the difficult decisions entrepreneurs face. Despite these challenges, Sue's passion for entrepreneurship shines through as a unique way to control one's destiny. Kevin and Sue stress the importance of cultivating genuine and rewarding relationships, including the often-overlooked relationship we have with ourselves. Sue's candid advice on overcoming self-doubt and imposter syndrome resonates deeply, encouraging listeners to prioritize their relationship with themselves.   Whether you're an entrepreneur or seeking greater self-awareness, this episode offers valuable wisdom that should not be missed.   [00:00 – 13:15] Tiny Thunder: Sparking Marketing Success Sue Rice, a professional copywriter and marketer, specializes in relationship marketing using storytelling techniques. Her approach, "Tiny Thunder," involves sharing concise, engaging stories that resonate with readers and create a strong connection. Building coherent relationships through effective communication across platforms is essential for long-term success in marketing.   [13:16 – 37:59] Lessons from Love, Loss, and Entrepreneurship Sue's husband had a profound impact on her life, recognizing her talents and encouraging her, leading to her career success. The experience with her husband's alcoholism taught her the importance of setting non-negotiable boundaries and embracing the long game as an entrepreneur. Sue's story highlights the power of forgiveness and embracing contradictions, both in relationships and entrepreneurship. Prioritizing the relationship with oneself is crucial for personal growth and resilience.   [38:00 – 39:41] Closing Statements Follow Sue on LinkedIn and Facebook. Also, be sure to check her webpage at https://www.suerice.com   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   “The only way that I can master my destiny is by working as an entrepreneur, and to be able to master your own destiny is a huge gift.” – Sue Rice   "The most important relationship you have is with yourself. So, take care of you. Be gentle and embrace that.” - Sue Rice    

All the way from across the pond in Paris France, Sue is the author of Tiny Thunder, Irresistible messaging for an overwhelmed world, known as the female David Ogilvy, and the master of what we deemed as word spaghetti. Sue in 3rd grade did a spice board as a school project, from that moment, she just knew that she would travel the world to where those spices came from. She has followed her intuition since, and it has lead her down some incredible paths, and so many lessons along the way. In a time where people are so distracted and you need them to listen, sometimes you have to whisper. Words are Sue's magic carpet.

Episode Summary: In this episode of Practice Growth HQ I chat with Sue Rice about the power of storytelling when marketing your practice.    Sue Rice is a professional copywriter, communications strategist, speaker, entrepreneur, and author of ‘Tiny Thunder'.    In this episode Sue takes us through some very simple yet powerful (and woefully under-utilised) strategies that will help your business stand out amongst your competition.     If you're ready to turn your business into a ‘market of one', pay close attention to this episode!     What you'll learn:    (10:44) Discover why you need to understand what makes you and your business a ‘market of one'  (13:45) Find out what most healthcare providers totally neglect when they try to DIY their marketing (fix this and you'll be ahead of your competitors instantly!)  (15:46) Learn how metaphoric comparisons can help you find your distinctive business brand      (17:58) Sue shares her system for helping clients find their unique selling proposition  (20:47) Discover the biggest misconception about using personal stories in business marketing     (23:23) Sue tells us about her book Tiny Thunder and unpacks how it can help you with your business marketing    (27:35) Email marketing is not dead! Find out why it's actually incredibly easy to stand out in an inbox if you have the right approach   (28:52) Learn why you need to start using more anecdotes in your sales copy      Plus loads more!    Links and Resources:  Website: www.suerice.com Book: Tiny Thunder  Email: sue@suerice.com

How short can you write a great story? Sue and I sat down to discuss her new book, Tiny Thunder (I couldn't put it down).

The internet is flooded with messaging trying to convince you to buy something, most of which is logic based. A lack of trust has developed between the company and the consumer, and people have become numb to the influx of ads on their social platforms. But what if you could disrupt that and break through the noise to have your message heard? Sue Rice has the solution for you. In her book "Tiny Thunder" she explains how to create just that, tiny thunder, in your marketing efforts. Join ClickBank host Kyle as he chats with Sue about how to create messaging that brings back the humanity by giving attention to get attention. Connect with Sue - https://www.linkedin.com/in/suerice/ Tiny Thunder - https://suerice.com/tinythunder/  

Sue Rice is a long-time marketing strategist, professional copywriter, and international communications expert. She is the author of Tiny Thunder: Irresistible Messaging for an Overwhelmed World. In this episode, Sue shares her method of metaphoric storytelling for grabbing attention and driving action. Mentioned in this Episode:Tiny Thunder by Sue Rice - https://www.amazon.com/Tiny-Thunder-Irresistible-Messaging-Overwhelmed/dp/B0BCS7DCXRSueRice.com - https://suerice.com/Sue on LinkedIn - https://www.linkedin.com/company/slice-international/Tony Lenhart on The People Business Podcast - https://peoplebusinesspodcast.com/tonylenhart/Time Codes: (3:59) - How did you become a storyteller?(5:24)  -What role do you see stories playing in everyday life?(6:53) - What role do you see ‘story' playing in work?(11:23) -  How should we be thinking about storytelling?(15:18) - What is a metaphor?(20:08) - What makes a great metaphor?(24:08) - How important are the visuals and how should people be thinking about the visuals when communicating?(29:36) - Should we be thinking about whether our story could bring up negative impressions?(36:38) - What emotions should we try to elicit with our stories?(41:39) - How can people use an email to grab attention quickly?(44:34) - What does it mean to join the conversation vs. interrupt it?(52:45) - How do you transition from personal to business communication? 

On this episode of That Kingsville Podcast, Sue Rice - Economic development and tourism officer talks about Ec Dev strategy, new goals, and future plansSpecial thanks to:Ian Murray Insurance & Kingsville Brewery for their support.

In a world where even storytelling has been overdone, copywriter Sue Rice proposes a communication concept that could upgrade how you sell.

#648 Just-in-time learning—only acquiring new information when needed for the job at hand—has been hugely beneficial for me! To help you set the tone for 2023, I'd like to talk about two impactful books that have helped me level up my skill set at pivotal moments in my journey. Tiny Thunder by Sue Rice has yet to take off, but it comes highly recommended by my mentor James Schramko. This is a fascinating book about the kind of marketing that stops people in their tracks by leveraging the power of analogies. The second book I bring up today is one that you might already be familiar with. Rocket Fuel by Gino Wickman is a massively influential work that focuses on the relationship between visionaries and integrators in business. Having both types of people in your company is truly essential! Listen in on this session to learn more, and enjoy! Show notes and more at SmartPassiveIncome.com/session648.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics. “Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler    Some Topics We Discussed Include: Why it’s a good time to be missing a tooth From WordPress to the world of copywriting How to give your prospects the experience of story so they will get that a-ha moment  Why you need to at least the basics of copywriting which will factor into every aspect of your life How Sean was able to connect with high level marketers and have them eager to use his services How to empathize with your prospects so you can better understand their problems Why you’re going to be re-reading The Tortoise and the Hare after this show Tactics for knowledge management and digesting what you discover even quicker We talk about the Theory Of Constraints and how it helped Sean sell his product What does a big horned beetle have to do with selling info products?  How to sell 25,000 books without using Amazon   Resources From Sean Vosler: Sean.co/Copy   References and Links Mentioned: WorkFlowy Talk Like Ted by Carmine Gallo How to Take Smart Notes by Sönke AhrensAre you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Purpose Driven Copywriting - Anik Singal How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice

Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!   Sue Rice - Storytelling Tips Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us.  Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do.   Molly Mahoney - Facebook Engagement Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process. We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out.  Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours.  Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video.    Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge. The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders.   Sara Christensen - Defending Your Business Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off. If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful. Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?”   Ilana Wechsler - In-Market Audience Targeting  We also chatted with Ilana Wechsler of Green Arrow Digital, who is a former data analyst, turned Pay Per Click marketing expert. She detailed her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together.  Google is shifting away from the concept of targeting content science to targeting more in regards to who you are as a person, which is like identity-based targeting. One of the ways they are doing this is with in-market audiences, which is very short-term intent-based searching. So you can match your Facebook targeting to Google’s in-market audiences. For example, consider if you are suddenly in the market to buy a car, where you don’t normally search online for car information. Then there are what’s called affinity audiences which is your long-term behavior or things you are looking at online often. So basically you're starting with the people that are already going to your website and looking at who they are and what their actions are, and then slowly expanding out more and more as you get additional data on who these people are that are already coming to your site. If you find those audiences work, especially on the Google side of things, you can apply that in-market audience to your search quadrant and also to the YouTube quadrant. It's a process of systematically building out your puzzle, based on data and if something doesn't work then it doesn't make sense to apply it to a different quadrant.     Susie Moore - Removing Your Blocks We loved chatting with Susie Moore, author of Stop Checking Your Likes as it’s something we’ve all fallen into. One of the things she discussed was how to remove your blocks. First, you need to state as a fact, that you are worthy of receiving. Susie uses the example of being out on a hike with your friends and you go missing. Would your friends consider if you were worth finding, asking if you were thin enough, popular enough, etc.? If this is true in the physical world, this is true on all levels. Even if you have a million likes or followers, it does not alter your worthiness. If you can accept this as a fact and don’t question it, you will know that you are worthy.  Most people spend too long reaching out to people because of fear of rejection. Often it means it’s just not the right fit or the right time. If you don’t ask, the answer is always no. Most people give up after the 2nd or 3rd follow-up. If you keep going, people eventually cave. A confident person is simply willing to be rejected, and to them, it’s no big deal.    Lisa Buyer - Social Media Platforms With Traction We had a great chat with Lisa from PR Secrets on using social media for branding and PR purposes. She covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release.  One of the things we discussed was the latest platforms that have traction. For example, if you are featured in a third-party publication, you can take that article and put it on Facebook and run ads to it targeting people who work at other media publications. It’s a win-win, as the journalist is getting more exposure, and you are getting that third-party credibility, so it’s a smart modern day PR strategy. You can target the publication’s following and run $1 a day ads, as taught by Dennis Hu. You can also take that targeting strategy to other platforms.  Tik Tok is the most talked about social media platform lately, and while Lisa doesn't  have any clients where it’s a good match, from a storytelling standpoint it’s entertaining. From a PR perspective, instead of having her clients start an account, they are looking to share content to the influencer’s audience where the influencer would talk about the brand and create content around a theme. One cool thing about Tik Tok is there are so many cool filters and ways to create videos that are very creative, then take those videos and republish it to your main social channels.    Felicia Pagesh - Campaign Tactics  We had a great chat with Felicia Pagesh of Activate Branding, who dove into fun topics such as conversion optimizations, webinars, landing pages, and other useful techie talks. One tip she gave us is that when you are building out your campaign, you should already know what the objections are that people have. That is what’s included in your sales sequence to overcome those objections. Everything in your webinar should also be designed to overcome those objections, so instead of creating separate FAQs as part of your follow-up, you can pop that transcription sequence into your follow-up for anyone who matches the behavior of someone who is interested but hasn’t bought yet.  Also, give people an option to download an mp4 into an mp3 to listen to your webinar. If you have an audible call to action, keep your URL very simple and easy to follow. As long as it’s trackable, it’s worth testing. It doesn't really cost much more time or money to repurpose and it’s like getting free sales.   Erin Pheil - Fixing Your Mind Erin Pheil from MindFix Group chatted with us all about fixing your mind and getting past those mental roadblocks that get you stuck. You can deal with perfectionism by being compassionate with yourself. You will be able to clear out that pattern so you don’t have to deal with it on a constant basis. A pattern can be emotional or behavioral. For example, we may be triggered into getting angry when someone gives us feedback or we may get anxious whenever we are on camera. Other people may have behavioral patterns like every time it’s time to talk about money, you change the subject. We have these different behaviors and emotions we get stuck in over and over, and if you can identify the pattern, you can work backward and clear it out once you know what it is and what you want to change. Once you do that, it clears up so much energy, space, and time in your life. At the core, humans behave according to what they believe to be true. So if you are walking down the street and see a cat and you believe they are dangerous, you will avoid it. But if you believe cats are awesome, you’ll go over to pet it. When you have a pattern, you take a fundamental truth that humans act based on what they believe to be true. If you're acting or experiencing feelings in a certain way, you believe something that's keeping you looped in there.    Gabby Bernstein - How To Detach We chatted with Gabby Bernstein, author of Super Attractor who gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives. She also talked about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. Gabby has been practicing with a method based on Dr. John Sarno’s work, who was known for healing back pain, and whose work was based on the fact that our physical pain is a manifestation of our impermissible rage and there is a mind-body prescription to heal that. Gabby has renamed a similar prescription given to her by a friend that deals with journaling, calling it “rage on the page”.  The basis of this is that you journal about the rage for 20 minutes. Even if you don’t think you have rage, it could be as simple as thinking “Why did I eat that bad thing this morning?” Next, meditate for 20 minutes. Gabby also puts on bi-lateral music. She practices a therapeutic method called EMDR, and this is similar to stimulating to each side of the brain. When you start to stimulate the bilateral brain functioning, it allows the resource part of your brain to access some of the information stored hidden and in many ways to see. It allows your brain to unpack what has been hidden.    Kim Krause Schwalm - Copywriter Hiring Tips Kim Krause Schwalm joined us on the show and gave us a boatload of awesome strategies and insight from her long copywriting career. When hiring a copywriter, look at their writing and their portfolio and see if they are passionate, curious, and put hard work into the promo. If you are not well versed in copywriters and are reading a sample and you can see if the headline grabs you (read it at night when you are tired) and makes you want to read further.   Sometimes it’s hard to write your own copy and one thing you can do is to ask someone to give you a critique. If you like what they say, maybe that’s the person you want to hire. That’s one way to see how they work as well. As for communication falling off, the question is how are you paying them? Sometimes if you go back and forth on price, then you probably don’t want to work with them. It often comes down to whether you are getting what you pay for, and you still want to make sure you are getting a good value as it can be a big investment. Have a fair deal and pay them 25-50% upfront. You could have a phase where you have different steps that allow you to move along to minimize some of the risks, plus they will have some built-in milestones they have to meet. Most professional copywriters will agree to a schedule upfront so everyone is on the same page.    Laura Gale - Getting Your Book Published Laura Gale, author, and fellow podcaster joined to talk all about the step-by-step method she uses to guide people to finally get that book published. People discount their own stories as not being compelling all the time. There’s a lot of interesting things in the day-to-day to give people a peek behind the scenes. If you can pinpoint something to one specific moment where something surprised you, or it was unexpected, then those are the moments that are really interesting. Story structure has become a bit of an obsession and people are overthinking it. While the hero’s journey is great, it can take a lot out of it and not every story is going to fit that structure. The more you can rely on emotion and specific moments, the stronger your story will be. For a long time ghostwriting was seen as cheating, but if you are an entrepreneur you want to have other people taking care of the stuff you are not best at, and writing is a skill that takes a lot of time to get good at. The idea that it’s not really your book if you didn’t write it yourself doesn’t ring true. When Laura puts it together, it’s all their voice and all of the material and style is generated by the client. She is more of a vessel to get that story published. Most celebrities who have ever written a book are almost always ghostwritten.    Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting On our episode with Melanie Benson, she gave us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make sure they are a good fit for your business. One way is to think of a formula that connects back to your work (not the Smart Goal formula which is way overused). Melanie created a formula called the ROCS Method: R - Relevant O - Outcome Driven C - Credibility Boosting - people often miss this but try to include it in your intro. Talk about case studies or client successes so people pay attention. Keep it natural, don’t be a name-dropper. S - Specific, find a way to put specificity in it, i.e. can you do it in 90 days? Is it a 4 part formula? If your message isn’t converting, chances are something in this formula is wrong.   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice Leveraging Facebook For Free Organic Reach - Molly Mahoney Why Being Yourself Is The Best Business Strategy - Lisa Cherney Cancel Culture: Can The Internet Boycott Your Business? - Sara Christensen The Missing Puzzle Piece To Paid Advertising - Ilana Wechsler Stop Seeking Approval And Attain True Self-Confidence - Susie Moore How To Use Social Media For Branding And PR - Lisa Buyer How To Get More Sales From Your Existing Work - Felicia Pagesh How To Change Your Beliefs To Change Your Life - Erin Pheil Tools To Get What You Want And Free Your Mind - Gabby Bernstein Why Writing Your Own Copy Is A Huge Mistake - Kim Krause Schwalm A Step-By-Step Blueprint To Write And Publish Your Book - Laura Gale Growing Your Platform By Leveraging Competitor’s Audiences - Melanie Benson

André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge.    We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge.   “Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing   “That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon   Some Topics We Discussed Include André Chaperon &  Shawn Twing: The three components under emergent marketing Playing the long term game and not selling to your audience until much later down the road A cool story about writers, and chats about emojis and selfies How to be the person who stands out in the room Lessons from their Black Friday promotion which you can implicate any time of the year Bringing your customers alongside your journey every step of the way Email segmentation tactics - you know you need to do this with your list The balance between descriptive and prescriptive course work What do Kevin Costner and Leonard DaVinci have to do with great storytelling?   Resources From André Chaperon &  Shawn Twing: TinyLittleBusiness.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum

What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs. We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer.  “The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy “Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob Some Topics We Discussed Include: The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer How to figure out what to write out in your emails Brainstorming together over a few beers leading up to a new software platform How to stop compartmentalizing your skills  Building a technology that understands people’s thought patterns Kennedy tells of a super boring thing that occurred to Rob which turned into an email Why it doesn’t matter as much as what your open rate is, and the one number that does matter What do sausages have to do with your marketing message?  You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!) Resources From Rob & Kennedy: Email Marketing Heroes Podcast The Email Marketing Show RobandKennedy.Group References and Links Mentioned: Nifty Images Response Suite Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long. We discuss: The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice How to break through the clutter of advertising messages and your inbox with 6 billion unread emails Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there. Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice

Sue Rice - Entrepreneurs Have The Best Self-Development Today's short is brought to you by our EPIC Membership We are also sponsored by ConvertBox

Sue Rice-Tips For Becoming A Better Storyteller Today's short is brought to you by our EPIC Membership We are also sponsored by ConvertBox

A lot of online marketers these days are emailing rubbish. Copywriter of 25 years Sue Rice tells you how to avoid that.

A lot of online marketers these days are emailing rubbish. Copywriter of 25 years Sue Rice tells you how to avoid that.

Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. She is famous for the award-winning copy she has written for countless entrepreneurs as well as prestigious companies such as Ericsson, LEGO, Nike, Salomon and Wrangler. Her specialty is email copywriting and her Done-For-You email sequences deliver record-breaking open rates (40%-60%) and CTRS (5-10%), boosting her clients’ sales and building their communities. You will really enjoy our conversation as Sue shares her wealth of knowledge and copywriting tips that she has amassed over the years. After you have listened, be sure to check out our episodes with Joy Houston and Adil Amarsi for additional tactics on writing amazing sales copy.  “You undercut your power when you need to be liked by everyone.” - Sue Rice Some Topics We Discussed Include: Ways to gather pain points of your audience Headlines that work to get those high open rates A copywriting trick that has proven results How to connect with your audience by watching Netflix The yin and yang of email marketing Why everything is the same in today’s marketing and how to set yourself apart What you should not be talking about in your message  Storytelling tips to make your communications more interesting  And much, much more! Contact Sue Rice: SueRice.com Email: sue@suerice.com - Sue works with people in a couple different ways. She has a lot of DFY services as a copywriter. She also has workshops and does copywriting critiques for people  References and Links Mentioned: The Tall Lady With The Iceberg by Anne Miller Matt Furey’s coaching seminars  Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston Tactics And Formulas To Write Amazing Sales Copy - Adil Amarsi Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470

In Episode 199 of the Savvy Dentist Podcast, I am interviewing Sue Rice who is an expert copywriter I have personally worked with. She is a professional copywriter, communications strategies and entrepreneur for over 25 years.  Sue is also very well-known in the world of email marketing and that's the topic we are going to touch on today. She shares valuable information on the fears on email marketing, how to make your emails stand out and finding your voice to make your message come through effectively. In this episode we discuss:    [00:45] The story of how Sue found her way into the world of copywriting. [02:55] The things she loves about living in France. [04:50] Changes and constants Sue has seen in the world of marketing. [07:39] Sue's thoughts on email marketing. [12:58] The business owner's fear of sending emails to customers. [18:40] Finding your voice and balance with being professional and vulnerable in writing emails. [21:23] Things to be mindful of when emailing leads versus patients or clients. [27:11] Email campaigns for dental practice owners. [30:59] Maintaining the premium of your dental practice. [35:36] Making your email stand out and measuring your open rates.

     In Episode 199 of the Savvy Dentist Podcast, I am interviewing Sue Rice who is an expert copywriter I have personally worked with. She is a professional copywriter, communications strategies and entrepreneur for over 25 years.  Sue is also very well-known in the world of email marketing and that's the topic we are going to touch on today. ...   Read more... This article is copyright ©  Dr Jesse Green The post 199. How to Get More Patients with Email Marketing appeared first on Dr Jesse Green.

Sue Rice and I talk about the 9 copywriting mistakes people make in all forms of their marketing - landing pages, sales pages and email marketing. Be sure to listen to this episode to avoid making these 9 classic (and avoidable!) mistakes.

Ep 118: Old Wines New Bottles – A Fresh Look at Email Marketing with Sue Rice The Female David Ogilvy of copywriting!! That's what high [...] READ POST The post Old Wines New Bottles – A Fresh Look at Email Marketing with Sue Rice appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.

Sue Rice was the original Project Coordinator at the NSRLP, working with Julie on the groundbreaking National SRL Study from 2011-13, and consulting to the US study from 2014-15. Many of the SRLs who participated in the study, or who come to NSRLP after 2013 to share their experience, have met, talked or corresponded with Sue, who was the welcoming and empathetic face of first the study, and then the project. In this conversation, Sue shares her reflections on what we learned from going on the road to talk to SRLs about their experiences, as well as what it was like for her as an “outsider” (Sue is not a lawyer) to work on these issues. As we completed the podcast this week, we were struck by the many similarities between Sue’s observations about the emotional and physical toll of self-representation, and the latest report just published by the Costs of Justice project at Osgoode Hall (link on the podcast website - see below). Finally, our condolences to the family and friends of Simon Fodden, retired legal scholar, and founder of Canada's premier online legal forum, SLAW. More on this episode on our website: https://representingyourselfcanada.com/whats-in-a-name-tag/

Sue Rice and I reveal the most common email marketing mistakes and importantly, how you can avoid making them. Email is still the most profitable marketing channel, so be sure to listen to this episode.

Open your inbox. How many emails are sitting there, waiting to be read? Probably a ton! Inbox zero is no easy task!   But among these emails, some are good and some are worse than others. Sue Rice says that probably the majority of your emails are sent by people who do their email marketing the wrong way! What? Seriously? Right now, I bet that you are thinking: “I totally hope that I am not a part of these people!” Well, good news. You can test. Now.   Today, I interview Sue Rice and she is an email marketing expert. A real Queen at it.   And you’ll get answers. And not tactics. But strategies.   Tune in and enjoy.   And if you want to get in touch with Sue, here is where you can go: http://slice.international/